Issue 2 | July 2016

The Hitachi Construction Machinery Middle East Corporation FZE magazine

JOB REPORT: FEATURED DEALER: AL FAIRUZ WORLD NEWS: TSUKUBA CENTRAL PARTS DEPOT (CPD) BAUMA 2016 The Hitachi Construction Machinery Middle East Corporation FZE magazine

CONTENTS Issue 2 | July 2016

Page: 3 The Support Chain after-sales program President’s Message has been developed to protect the Page: 4 - 6 investment you make in Hitachi Job Report: Turkey Construction Machinery. The links in Orhaneli Coal Mine and Power Plant in Turkey prefers Hitachi’s the chain from Global e-Service and mining products for their capacity, power and reliable performance Hidefumi Sameshima technical support, to Hitachi Extended Page: 7 President’s Message Life Program (HELP) and Hitachi Featured Dealer: Al Fairuz (Oman) Parts, enable you to manage your fleet Al Fairuz markets Hitachi Construction equipment in Oman efficiently, help to minimize downtime as it takes advantage of the multi- billion market opportunity. EID Mubarak and reduce running costs. Page: 8 Hitachi Parts hope everyone in the region is enjoying this A single compact box that provides the right part in the right kit. summer. Page: 9 Hereby, I am glad to announce the second issue Hitachi: Consite Hitachi of Hitachi Construction Machinery Middle East A consolidated solution service that utilizes ICT to deliver a ICorporation FZE publication Earthmoving Middle consistent level of high-quality service to customers. Support Chain East North East Africa. Page: 10 - 11 International Event: Bauma, Germany Our regional outlook in 2016 seems to be tough HCME unveiled a new range of cutting-edge products at Bauma for construction business due to low oil price and 2016, held in Munich, Germany from 11th to 17th April. geopolitical reasons. However, we are positive that Hitachi Construction Machinery (HCM) proceeds Page: 12 - 13 with steady growth in the Middle East and Africa. World News: Japan Global parts supply network of HCM is the Tsukuba Central Parts In the last couple of years, we have been able to Depot (CPD), in Tsukuba City, Ibaraki, Japan. cover countries such as , Tanzania and Libya Page: 14 with orange color equipment; we will continue to : Dealer conference 2016 expand our business into new territories. HMEC held its annual dealer conference in February at Dubai, UAE. Introducing our new products such as mini Page: 15 excavator and new loader was successfully done Compaction Equipments and we will continue supplying machinery with new Vibratory plate compactors and rammers technologies this year as well. We are also proud to announce the introduction of genuine oil last year. Genuine parts are also available in Jebel Ali Free

Editor: Hitachi Construction Machinery Middle East Corporation FZE: Piet van Bakergem Zone which is supported by Central Parts Depot in Writer: Sangeetha Swaroop Japan. Graphic Design: Girish Parakkal Printing: Brandtag Photography: Machine Photographs: Glenn Blackburn-www.glennblackburn.co.uk, Girish I hope you will enjoy reading this publication, and Head Office Hitachi Construction Machinery Middle East Corporation FZE it will give you a greater understanding of Hitachi P.O.Box 61052, R/A 12, Street No. 12403, Construction Machinery in the world, including Jebel Ali Free Zone, Dubai, U.A.E. Tel: 00 971 (4) 883 3352, Fax: 00 971 (4) 883 3368 state-of-the-art Bauma exhibition show which we Email: [email protected] participated in last April. Web: www.hitachicm.ae

© Hitachi Construction Machinery Middle East Corporation FZE (HMEC). All rights reserved. Mr. Hidefumi Sameshima Reproduction in whole or in part is forbidden except with the written permission of HMEC. While every effort is made to ensure the accuracy of information published in Earthmoving Middle East President North East Africa, HMEC is not responsible for inaccuracies or omissions. All views expressed are not necessarily those of HMEC. The manufacturer is not responsible for non-compliance to industry- Hitachi Construction Machinery Middle East FZE. standard health and safety measures by third parties, nor for any damage or loss resulting from anyone’s reliance on editorial and photography in Earthmoving Middle East North East Africa. Hitachi Construction Machinery Middle East Corporation FZE

Name of project: 1 Orhaneli Coal Mine and Orhaneli Coal Fired Power Plant

Company(s) involved: 2 Celikler Holding (Customer) / ENKA (Dealer)

Machines involved, model: 3 Hitachi (one unit) EX5600E- 6LD and (10 units) EH3500AC-3

Quantity of machines: 4 11 Units Location of jobsite: 5 Orhaneli, Bursa, Turkey Description and goal of 6 jobsite: The jobsite is an open pit coal mine located just next to the coal fired power plant. The main goal is to excavate and carry the overburden to waste area and coal to the power Job Report: Turkey plant. Type of material being 7 handled: is now expanding its investments in the are planning to increase the capacity by Our target is to achieve 20 million bcm The overburden is soil/clay sector. According to Ahmet Celik, Director adding a new plant.” overburden in the next year,” says Ahmet and the main material is coal. Delivering of Financial and Administrative Services, Celik. “We expect this project to last for “The Orhaneli Coal Mine and Power Plant Currently there are 200 units of 25 years. We are continuing our research Quantity of material: reliability and quality needs approximately 1 million 800 tons construction machines at the project and if we can find more coal reserves, we 8 Around 1.8 to 2 million ton of of coal every year. The plant has 210 MW site in Orhaneli Fuel Plant. “We started are planning to establish one more plant coal is handled per year capacity. We are producing energy here excavation in June 2015 and as of January in Orhaneli.” At the Orhaneli Coal Mine and Power Plant in Turkey, and selling to the government or energy 2016; five million bank cubic meter Impact of the project on the Hitachi’s mining products are in great demand distributing firms. In the near future, we (bcm) of overburden has been attained. Celikler Holding uses a wide variety of 9 community: for their capacity, quality, power and reliable construction machines in their projects. In Celikler Holding provides performance. order to reach their planned capacity, the employment to around 700 firm is working with Hitachi EX5600E-6LD people and also undertakes electric shovel excavator and 10 units of some environmental projects. stablished in 1958, Celikler water, stream improvement, stripping, EH3500AC-3 each of which has 180 ton A gas cleaning plant is filtering Holding is one of the biggest production of ready-mixed concrete, coal capacity. In order to achieve its ambitious the harmful gas the plant Eenergy providers of Turkey and and marble, hotel management along target of excavating 20 million bank cubic produces; 10,000 trees are has been operating in construction and with the generation of electricity from meter and obtaining two million ton coal being planted annually in contracting, energy, mining, tourism and thermal, geothermal and hydroelectric yearly, Celikler Holding prefers to use ready-mixed concrete sectors through its power plants. Hitachi construction machinery thanks to Orhaneli; there are plans to subsidiaries and affiliates with the major its high capacity and quality. open a calf breeding farm and sub-segments including the construction Celikler Holding is one of the significant solar panels will also be set up of highways, bridges, railways, buildings, players in the energy sector in Turkey According to Ahmet Celik, “The reason for generation of energy. residential complexes, sewage systems, with ownership of Seyitomer, Tuncbilek we prefer to work with Hitachi machines refining of rain, drinking and waste and Orhaneli coal fired power plants and is the capacity, quality, power and reliable

4 July Edition | 2016 Earthmoving Middle East North East Africa 5 Hitachi Construction Machinery Middle East Corporation FZE

Featured Dealer: Oman

Enka support us with their engineers In order to achieve its ambitious target of excavating on our projects. Both these firms have Al Fairuz - The bright spot in 20 million bank cubic meter and obtaining two million offices in our coal mine which ensures that the instant any problem arises with ton coal yearly, Celikler Holding prefers to use Hitachi the machines, they are on hand to help us Oman’s construction industry construction machinery thanks to its high capacity immediately. In addition, they also often provide training to our staff to ensure they and quality. ngoing investments in Starting off its trading business activities manufacturers of construction equipment, are up to date with knowledge about the infrastructure, hotels and as a major wood exporter to countries heavy duty trucks and military vehicles. machines they operate.” performance of the machines. The new further heightened our overall satisfaction Oresorts, retail and commercial in the Gulf region in early 1960s, the HITACHI EH3500AC-3 Dump Trucks, with these new machines.” developments, and residential projects company began to import and distribute Under the dynamic leadership of Sheikh Currently, because of the weather for instance, carries more material and have seen the construction industry in water pumps, diesel engines, spare parts Salim Suleiman Al Fairuz, the founder conditions, it is not possible to work on consumes less fuel when compared to As the distributor of Hitachi Construction the Sultanate of Oman offer promise of and other equipment for farmers in the chairman, this group has grown from one the job site during the period from January the existing fleet. We are also very happy Machinery products in Turkey since 1982, immense growth in the foreseeable future. 70s. Soon it expanded its operations to entity to multiple diversified business units. to April. “So, we are taking advantage of with the performance of EX5600E-6LD. Enka Pazarlama AS has been providing automobiles by starting the distribution Today, the company has grown into a this period by doing maintenance for our The hydraulic shovel is electric driven, timely and efficient after sales service and This healthy growth is driven mainly by of various Japanese and European cars, strong well known entity in the Sultanate’s machines,” he explains. hence no fuel consumption is required spare parts to its Celikler Holding since the surge of government investments trucks and heavy machinery. It was the business environment, providing high and it is cost effective.” many years. in large scale construction projects early 1980s that saw the emergence of Al quality products, supported by a strong “We are very pleased to work with Hitachi for infrastructure development as the Fairuz as one of the leading construction after sales service and spare parts Ahmet Celik further added: “I would “We have been working with Enka for a and Enka and we are grateful for their Sultanate takes concrete measures to companies in Oman, engaged in network. also like to point out that Enka’s quick long time and one of the chief advantages supportive policy as well as the exemplary diversify its economy. infrastructure building projects, as well response for service and spare parts have of this association is that Hitachi and performance of the Hitachi machines.” as the largest banana plantation in the Amongst the leading-edge Hitachi Taking advantage of the multi-billion Middle East. construction machinery it markets in the market opportunity in the region is region include Hitachi Excavators that Al Fairuz Trading & Contracting, a Al Fairuz has since diversified into other are built tough to deal with the most 50-year-old respected Omani company activities such as boat manufacturing, severe working conditions and to give with interests in the heavy equipment fish processing, fertilizer industry, iron ore optimum productivity; and a range of industry that has been steadily playing a and copper mining. At the same time, Hitachi wheel loaders produced with pioneering role in the Sultanate’s socio- the company has reinforced its business innovative technology and mechanisms economic development. activities by entering into distributor that guarantee safe, easy operation and agreements with major international high productivity. Al Fairuz markets Hitachi Construction equipment in Oman and together with its portfolio of several other brands, it has helped increase the productivity of the construction sector through its holistic construction and industry offering and by catering to a plethora of end user applications for clients in the region.

6 July Edition | 2016 Earthmoving Middle East North East Africa 7 Hitachi Construction Machinery Middle East Corporation FZE

Hitachi’s enviable life cycle support

onvenience and ease of use For the consumer, this comes with a are the hallmark of the Hitachi great price advantage as the Service Kit Hitachi: ConSite CFilter Service Kits that have is cheaper when compared to ordering been designed by Hitachi Construction individual parts. Machinery’s technical team with the consumer in mind to create a quick and In addition, as the individual parts are Hitachi technology that supports simplified service intervals job. packaged into one convenient box for each maintenance intervals hours, it your business These service kits contain all the parts offers hassle free routine maintenance. required to comply with the manufacturer’s ith consumers showing ensures the customer has optimally tuned technical recommendations. Packaged increased concern towards machines to meet their specific needs by The customer can also order one part in a single compact box that provides Wreducing lifecycle costs and sending monthly operational reports and the right part in the right kit, the Hitachi instead of many thereby making the improving machine efficiency, Hitachi notifying emergency alarms via email. The ConSite operator’s suggestion to Construction Machinery approved service Hitachi Filter Service Kits a recommended Construction Machinery Co., Ltd. has In case of machine trouble, ConSite can clean the cooler cores as they are likely kits guarantee machine model and parts option that suits the needs and budgets stepped in with ConSite, a consolidated detect the urgency of information by using to be clogged was complied with and the compatibility assurance. of each owner. solution service that utilizes ICT, to deliver its intelligent filtering system and then problem was resolved without a mechanic a consistent level of high-quality service report to the consumer immediately. being dispatched. to customers throughout the world. ConSite is a good tool to facilitate In another example, Aiswarya Granites, Hitachi Filter Service Kit By linking the customer and construction communication with customers as was located in south India observed site, ConSite closely monitors the entire evident at the Kudamatsu branch sales continuous improvement in productivity and cost reduction by relying on THCM’s Model: ZX200-3 - 2000hr operational status of the machine to office in Japan when a caution alarm for proposed measures to improve field Part No.: ZX20032000HMEC improve its overall performance and high boost temperature was issued for operations that were based on analysis increase its availability and efficiency. It a ZX200-5B with 592 operating hours. Quantity per machine: 1 of ConSite’s monthly reports. This led to No. Part Number Description an order for an additional unit of ZX220- 1 4658521 FILTER; OIL ENGINE GI and is an exemplary case of team 2 4676385LHS FILTER; FUEL efforts between service and sales through 3 4719920LHS FILTER; FUEL ConSite.

OpenED 4 YA00016054 FILTER; HYDR. TANK An alarm from a machine working in a 5 4630525 ELEMENT; FILTER PILOT remote area in New Zealand was sent to CLOSED 6 4648651 STRAINER; OIL TANK ConSite and the situation was resolved 7 4437838 ELEMENT; BREATHER through an impressive teamwork between 8 4500685 FILTER; CAB AIRCO the CPL headquarters (the dealer) and 9 4500686 FILTER; CAB DOORSIDE one of their branches. The Fleet Systems 10 4286130 ELEMENT; AIR INNER Department also monitored the machine 11 4286128 ELEMENT; AIR OUTER condition for two weeks until the required part was replaced.

8 July Edition | 2016 Earthmoving Middle East North East Africa 9 Hitachi Construction Machinery Middle East Corporation FZE

International Event: Munich, Germany “No Compromise” for Hitachi at of excavators, which offer enhanced durability and efficiency without compromising on performance; and a new line-up of exceptionally versatile compact and medium wheel loaders for the European market. The 5,600 sq m display - modelled on HCME’s “No Compromise” marketing campaign - emphasized how owners can “demand more” from the new Hitachi products.

itachi Construction Machinery and mining machines, construction (Europe) NV (HCME) was among vehicles and equipment is held every Hthe leading global manufacturers three years at Messe Munchen. to unveil a new range of cutting-edge products at Bauma 2016, held in Munich, Hitachi Construction Machinery had Germany from 11th to 17th April. more than 40 machines on show - from the new compact wheel loaders to the Attracting 3,423 exhibitors from 58 latest quarrying and mining machines countries and more than half a million - representing the full range of Hitachi visitors from 200 countries this year, construction machinery products. the renowned international trade fair for The highlights on display included the construction machinery, building material powerful and innovative Zaxis-6 range

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This area includes an inspection area for relay is what makes work at the Central items coming in from the manufacturing Parts Depot more efficient. The movement plant as well as suppliers and also of large and medium sized parts is done houses the shipment area for parts going speedily from the large elevator which out for use in Japan and overseas. On has a load bearing capacity of 3500 kg the second floor items are prepared for and a vertical conveyance machine. An commercialization and are stored. auto labeler automatically generates parts labels for the parts transported to All employees entering the facility must the second floor. The parts labels come undergo a security check with a metal with solid features such as micro text detector. The Central Parts Depot is and hologram stickers to ensure against designated as an authorized exporter and counterfeits. Transported by the conveyor has received approval to make export relay, each part is sorted according to its declarations without having to place respected commercialization line where it

Small parts bearing information such as name, quantity, weight and date that are translated into bar codes are kept the cargo in a bonded area. Since it is is packaged according to each packaging Koji Tahara, Lifecycle Support Department, in a fixed location. Automatic input of data and reading improves efficiency. The ordered parts in each blue box are absolutely essential to prevent dangerous code and readied for the market. Parts Division. separated on the conveyor belt automatically. “For the future of manufacturing, the efficiency of items such as explosives from being logistics must extend not only to the factory but brought into this area, a strict security The Tsukuba CPD can also rapidly also to the warehouse as this is key to the growth strategy and customer satisfaction.” check is conducted here. Parts supplied complete the whole range of shipping by Hitachi plants and suppliers are operations from parts pickup, inspection, completing customs procedures in house sorted out into small plastic buckets and coating, packaging, and vanning since has contributed to a major decline in lead medium and large size parts are loaded in the warehouse is equipped to handle time. pallets at delivery entrance of the first floor parts coating and rustproofing, which and the incoming parts are inspected by has traditionally been outsourced. Through the Central Parts Depot, HCM World News: Japan using a handy terminal. Small parts are Furthermore, the warehouse is licensed will continue to meet the needs of transported to the warehouse on the as an Authorized Economic Operator/ customers around the world and take on second floor by a conveyor relay system. Regulated Agent, and being able to the challenge of being a company that According to the WMS data, the inventory turnover for each area - by parts type - is This movement of parts by the conveyor take products to the port or airport after provides total solutions. displayed in different colors. Visualizing the Fast, efficient and right distribution of parts achieves cost reduction, shortening lead time. Registered customs officials work in the office where shipping operations and Large, electric movable racks make best use of space. Workers can move shelves customs clearance are done simultaneously. This has contributed to a major and also store or take out parts from the top in one switch. on track decline in lead time. ince the foundation of the from the initial sale of new construction of the Hitachi Group that specializes company, Hitachi Construction machines through to maintenance, parts, in logistics. In the warehouse, which SMachinery has been meeting repair and sales of used machinery, encompasses about 52,700 m2 of total the needs of its customers on a global Hitachi Construction Machinery has floor space in a building with two above- scale by developing various types explicitly designated life cycle support as ground stories, the latest movable racks of construction machinery based on one of the pillars of its business with the and conveyer-belt system has been proprietary research and sophisticated idea of improving customer satisfaction. installed and a warehouse management manufacturing technology. In due course system introduced, which has made it of time, it has established manufacturing In 2014, HCM launched operations of possible to efficiently handle more than bases throughout the world allowing it to a large distribution center in Tsukuba around 230,000 parts. The first floor chiefly make products with local specifications City, Ibaraki, Japan to rebuild its global handles incoming and outgoing parts. that best suit the area. Under the motto supply system for maintenance parts. of ‘Reliable Solutions’, HCM delivers high The Tsukuba Central Parts Depot (CPD), value added services to its users around which opened in April 2014, is now the the globe. core base in its global parts supply network. The construction and operation As a company that has always provided of the center incorporates the knowhow of support across the entire product life cycle, Hitachi Transport System, Ltd., a member

The core base in the global parts supply network of Hitachi Construction Machinery is the Tsukuba Central Parts Depot (CPD), which opened in April About 230,000 kinds of small and large parts are stocked here ranging from the 10mm sized A large elevator which has a load bearing The warehouse is equipped to handle parts coating 2014 in Tsukuba City, Ibaraki, Japan. O-ring (several grams) to the crawler of a super- capacity of 3500 kg connects the first and and rustproofing, which has traditionally been large -sized excavator (5 tons). second floors in the warehouse. outsourced.

12 July Edition | 2016 Earthmoving Middle East North East Africa 13 Hitachi Construction Machinery Middle East Corporation FZE Dealer Locator Overall Top Dealer Gold Award - Al Fairuz Creating Roads Trading & Cont.Co.LLC- Oman - Yusuf Bin Ahmed Kanoo WLL HMEC Pres. H. Tel: 00973 177 38200 Sameshima presents the award to Ashok http://www.ybakanoo.com Sudhakaran, CEO of Towards the Future Al Fairuz - Orascom Trading Hitachi’s comprehensive new range of vibratory plate compactors and Tel: 0020233452510 http://orascom-trading.com Overall Top Dealer rammers provide powerful compaction in tough site conditions to deliver Silver Award - Omar K. uncompromised performance. The Hitachi vibration-resistant design Alesayi & Co. Ltd - KSA Ethiopia - Hagbes Pvt. Ltd. Co. (HCM Products) HMEC Pres. reduces operator fatigue to enhance productivity. H. Sameshima Tel: 00251 11 663 8647 / 9191 presents the award http://www.hagbes.com to Mr. Mirza Karim, Business Div. Manager of Alesayi - Savanna Group Compaction Equipment Tel: 00964 7400 215 577 Dealer conference 2016 http://savanna.com itachi Construction Machinery North Africa and over 70 guests attended Achievement for Greatest Increase Jordan - Integrated Automotive Middle East Corporation the two-day event where dealers reviewed in Excavator Sales Tel: 00962 6 572 8400 Award with +20.3% FZE President Mr. Hidefumi the successful year while defining targets Market Share % http://www.ia-jordan.com H increase vs. 2004 Sameshima inaugurated the annual for 2016. Hitachi’s construction machinery was awarded to Ethiopia dealer, Kenya - Rock Plant (Kenya) Ltd. dealer conference held from 16th to 17th supports the mining, earth moving, Hagbes PLC Tel: 00254 20 354 43 29 February, 2016 in Dubai, UAE. Hitachi construction and quarry industries http://www.rock-plant.co.uk dealers from across the Middle East and throughout the MENA region. Excellence in - Boodai Trading Company Ltd. WLL Excavator Sales Award with 25.8% Tel: 00965 248 43986 / 00965 248 41314 Market Share was http://www.boodaitrading.com awarded to Al Fairuz Trading & Cont.Co.LLC - Libya - Al Qima Heavy Machinery Oman Tel: 00218 21 481 4831 http://www.qima.ly

Excellence in Oman - Al Fairuz Trading & Contracting New Parts Sales Company LLC Award with 70% Reversible Vibratory Plate Market Share was Tel: 00968 2 461 48 62 / 00968 2 461 48 50 awarded to Al Fairuz Trading http://www.alfairuzoman.com & Cont.Co.LLC - Oman - Arabian Supply Center (ASC) Tel: 00974 44580623 / 00974 44580635 http://www.asc.com.qa

CONSITE Award with 85% Average Saudi Arabia - Rolaco Trading and Contracting ratio for Consite Tel: 00966 12 2523456 utilization was awarded to http://www.rolaco.com.sa Arabian Supply Center WLL - Qatar Rammer Saudi Arabia - Omar K. Alesayi & Co. Ltd. Tel: 00966 12 6448282 http://www.alesayi.com

Excellence in South Sudan - Juba Auto Co. Ltd. Technical Support Tel: 00249 156111340 / 00211 956799910 Award with 4.3p Average of Warranty/ Modification Point Sudan - TARA International Co., Ltd. was awarded to Al Fairuz Trading Tel: 00249 185 339524 / 00249 155 154408 & Cont.Co.LLC - Vibratory Plate Oman http://www.tara.sd

Turkey - ENKA Pazarlama Ihracat Ithalat A.S. Tel: 0090 216 446 64 64 / 0090216 446 72 19 Excellence in Crane Sales Award with http://www.enka.com.tr 42.9% Market Share was awarded to Middle East Crane - Hitachi Construction Equipment Trading Machinery Middle East Corporation FZE - U.A.E Tel: 00971 4 883 3352 http://www.hitachi-c-m.com/mideast

United Arab Emirates - Middle East Crane Excellence in Wheel Equipment Trading LLC Loader Sales Award with 16.1% Tel: 00971 2 681 5555 Market Share was http://www.mecetrading.com awarded to Integrated Automotive - Jordan Yemen - Elhussaini Motors Agencies Tel: 00967 1 208 846 / 7, 537897 Walk-Behind Roller

14 July Edition | 2016 Small but incredibly powerful

Bahrain | Egypt | Ethiopia | Iraq | Jordan | Kenya | KSA | Kuwait | Libya | North Sudan Oman | Qatar | South Sudan | Tanzania | UAE | Uganda

Hitachi Construction Machinery Middle East Corporation FZE Hitachi Construction Machinery Middle East Corporation FZE Tel. 00 971 (4) 883 3352, Fax. 00 971 (4) 883 3368 P.O. Box 61052 Roundabout 12 St. nr. 12403 Jebel Ali Free Zone Dubai, UAE www.hitachicm.ae