Video Game Stardom When Polish Video Game Developers CD Projekt

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Video Game Stardom When Polish video game developers CD Projekt Red released an extended trailer for their upcoming title Cyberpunk 2077 at a trade show in 2019, they capped the event with a surprise appearance by a big Hollywood star: Keanu Reeves. It turns out that Reeves would be playing a supporting character who would be helping players throughout the game. This event suggests how the video games industry has used Hollywood stars to promote its products as interactive movies, but the fact that players interact alongside Reeves rather than as him evokes developers’ perennial unease about how to incorporate specific film stars into video games, which have long sold players fantasies of starring as the heroes of their favorite films. This paper will attempt to outline some common ways that popular video games have adapted stars and theories of stardom from Hollywood films and television shows. First, I will discuss the implications of casting gamers as or alongside established stars by analyzing players' interactions with stars in Detroit: Become Human (2018) and Death Stranding (2019). I will compare how the player characters in Detroit — all of whom are played by unknown actors — interact with characters played by Lance Henriksen and Clancy Brown with how Death Stranding casts players as Walking Dead star Norman Reedus and allow them to interact with characters played by Mads Mikkelsen, Guillermo Del Toro, and Conan O’Brien. Second, I will discuss how video games such as Uncharted 4 (2016) and The Last of Us Part II (2020) have adapted Hollywood’s textual strategies — including prominent onscreen credits and guarantors of authenticity — for constructing potentially anonymous voice- and motion-capture actors like Nolan North, Troy Baker, and Ashley Johnson as stars. By showing how these complicated interactions with video game stars complicate the common notion of player-as-star, I hope to illuminate the myriad ways that these Hollywood and Silicon Valley interact in the converged media economy..

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CD PROJEKT RED and NVIDIA Partner to Bring Ray Tracing to ‘Cyberpunk 2077’
CD PROJEKT RED and NVIDIA Partner to Bring Ray Tracing to ‘Cyberpunk 2077’ Highly Acclaimed, Highly Anticipated Game Uses Real-Time Ray Tracing E3--NVIDIA and CD PROJEKT RED today announced that NVIDIA® GeForce RTX™ is an official technology partner for Cyberpunk 2077 and that the companies are working together to bring real-time ray tracing to the game. Cyberpunk 2077 won over 100 awards at E3 2018 and Gamespot calls it “one of the most anticipated games of the decade.'' The game is the next project from CD PROJEKT RED, makers of the highly acclaimed The Witcher 3: Wild Hunt, which has won numerous “Game of the Year'' awards. NVIDIA and CD PROJEKT RED have a long history of technology collaboration that spans more than a decade. “Cyberpunk 2077 is an incredibly ambitious game, mixing first-person perspective and deep role-playing, while also creating an intricate and immersive world in which to tell its story,'' said Matt Wuebbling, head of GeForce marketing at NVIDIA. “We think the world of Cyberpunk will greatly benefit from the realistic lighting that ray tracing delivers.'' Ray tracing is the advanced graphics technique used to give movies their ultra-realistic visual effects. NVIDIA GeForce RTX GPUs contain specialized processor cores designed specifically to accelerate ray tracing so the visual effects in games can be rendered in real time. “Ray tracing allows us to realistically portray how light behaves in a crowded urban environment,'' says Adam Badowski, head of Studio at CD PROJEKT RED. “Thanks to this technology, we can add another layer of depth and verticality to the already impressive megacity the game takes place in.'' Cyberpunk 2077 is an open-world, action-adventure story set in Night City, a megalopolis obsessed with power, glamour and body modification.
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CD Projekt Bloomberg: CDR PW Equity, Reuters: CDR.WA
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FY 2020 Presentation 22.04 Nowa
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Cd Projekt Capital Group Activities Between 1 January and 30 June 2018 2
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SEPTEMBER ONLY! 17 & 18, 2016 Long Beach Convention Center SEE NATHAN FILLION at the PANEL!
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