8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
CONFERENCE CO-CHAIRS
Dr Christos Sarmaniotis Dr Cleopatra Veloutsou Professor Professor International Hellenic University University of Glasgow Department of Organisation ADAM SMITH BUSINESS SCHOOL Management, Marketing and Tourism R348 Level 1, Adam Smith Business School, P.O. Box 141, 57400, Sindos, Greece Gilbert Scott Building - East, Glasgow G12 Tel.: +30 2310013245 8QQ E-mail: [email protected] E-mail: [email protected]
ORGANIZING COMMITTEE
Costas ASSIMAKOPOULOS Assoc. Professor, International Hellenic University, Greece Antonia DELISTAVROU Assist. Professor, International Hellenic University, Greece Theodoros GIOURIS Assist. Professor, International Hellenic University, Greece Eugenia PAPAIOANNOU Assist. Professor, International Hellenic University, Greece Georgios TSEKOUROPOULOS Instructor, International Hellenic University, Greece Christos SARMANIOTIS Professor, International Hellenic University, Greece
ADVISORY SCIENTIFIC BOARD
Costas ASSIMAKOPOULOS Assoc. Professor, International Hellenic University, Greece Yannis HAJIDIMITRIOU Professor, University of Macedonia, Greece Valentini KALARGYROU Assoc. Professor, University of New Hampshire, USA Emmanouella PLAKOYIANNAKI Chair of International Business, University of Vienna, Austria Neil TOWERS Professor, University of Gloucestershire, UK Gillian WRIGHT Professor, Manchester Metropolitan University, UK
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
SCIENTIFIC COMMITTEE
Stamatis AGGELOPOULOS International Hellenic University, Greece
Maria Dolorez ALVAREZ Bogazici University, Turkey
Zacharoula ANDREOPOULOU Aristotle University of Thessaloniki, Greece
Ezendu ARIWA Warwick University, UK
Helena Maria Baptista ALVES University of Beira Interior, Portugal
Andreas ANDRONIKIDIS University of Macedonia, Greece
Hera ANTONOPOULOU University of Patras, Greece
Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece
Spyros AVDIMIOTIS International Hellenic University, Greece
Bill BAI University of Nevada, USA
Dimitrios BELIAS University of Thessaly, Greece
Fotini BELLOU University of Macedonia, Greece
Christos BIALAS International Hellenic University, Greece
Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece
Alexander BREM University of Southern Denmark, Denmark
Dimitrios BUHALIS Bournemouth University, UK
Paul CHAO Eastern Michigan University, USA
Chryssoula CHATZIGEORGIOU International Hellenic University, Greece
Giacomo Del CHIAPPA University of Sassari, Italy
Evangelos CHRISTOU International Hellenic University, Greece
Dubravka SINCIC CORIC University of Zagreb, Croatia
Evi DEKOULOU University of Nicosia, Cyprus
Antonia DELISTAVROU International Hellenic University, Greece
Sergios DIMITRIADIS Athens University of Economics and Business, Greece
Manuela EPURE Spiru Haret University, Romania
Leticia ESTEVEZ National University of Avellaneda, Argentina
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Carlos FLAVIAN University of Zaragosa, Spain
Anestis FOTIADIS Zayed University, United Arab Emirates
Apostolos GIOVANIS University of West Attica, Greece
Roman GLOWACKI University of Warsaw, Poland
Kristina HEINONEN Hanken School of Economics, Finland
Nikos KAKKOS University of Thessaly, Greece
Nikos KALOGERAS Wageningen University, Netherlands
Irene KAMENIDOU International Hellenic University, Greece
Tania KAPIKI International Hellenic University, Greece
Panagiotis KASSIANIDIS International Hellenic University, Greece
Androniki KATARACHIA University of Western Macedonia, Greece
Hristo KATRANDJIEV University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS Concordia University, Canada
Androniki KAVOURA University of West Attica, Greece
Oliver KAYAS Manchester Metropolitan University, UK
Fotis KILIPIRIS International Hellenic University, Greece
Phil KLAUS International University of Monaco, Monaco
Elena KOSTADINOVA University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU International Hellenic University, Greece
Georgios LAPPAS University of Western Macedonia, Greece
Carol Y. LU Chung Yuan Christian University, Taiwan
Spyros MAMALIS International Hellenic University, Greece
Elisavet Argyro MANOLI Loughborough University, UK
Katerina MELPHOU University of Western Macedonia, Greece
Paraskevi MENTZELOU International Hellenic University, Greece
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Giannis MITROPOULOS University of Patras, Greece
Galina MLADENOVA University of National and World Economy, Bulgaria
Ourania NOTTA International Hellenic University, Greece
Evelyn ODONKOR American University of Paris, France
Marc OPRESNIK Technische Hochschule Lübeck , Germany
Jacob OSTBERG Stockholm University, Sweden
Durdana OZRETIC-DOSEN University of Zagreb, Croatia
Angelos PANTOUVAKIS University of Piraeus, Greece
Ioannis PAPADOPOULOS University of Thessaly, Greece
Eugenia PAPAIOANNOU International Hellenic University, Greece
Andreas PAPATHEODOROU University of the Aegean, Greece
Antony PATTERSON University of Liverpool, UK
Andrea PAYARO University of Padua, Italy
Maria PETRESCU Nova Southeastern University, USA
Electra PITOSKA University of Western Macedonia, Greece
Susie PRYOR Creighton University, USA
Chatura RANAWEERA Wilfrid Laurier University, Canada
Mukesh RANGA Kanpur University, India
Philipp RAUSCHNABEL Bundeswehr University Munich, Germany
Ilias SANTOURIDIS University of Thessaly, Greece
Christos SARMANIOTIS International Hellenic University, Greece
Marina SHERESHEVA Lomonosov Moscow State University, Russia
Marianna SIGALA University of South Australia, Australia
George SIOMKOS Athens University of Economics and Business, Greece
Marios SOTERIADES University of London, UK
Georgios STALIDIS International Hellenic University, Greece
Constantinos J. STEFANOU International Hellenic University, Greece
Marcus STEPHENSON Sunway University, Malaysia
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Emmanouil STIAKAKIS University of Macedonia, Greece
Peter STOKES University of Chester, UK
Dindayal SWAIN International Management Institute, India
Kostas THEODORIDIS Manchester Metropolitan University, UK
Irene TILIKIDOU International Hellenic University, Greece
Harry TIMMERMANS University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC University of Zagreb, Croatia
Petros TOMARAS University of West Attica, Greece
Marios TRIGKAS Aristotle University of Thessaloniki, Greece
Luiz TRIGO University of Sao Paulo, Brazil
Panagiotis TRIVELLAS Agricultural University of Athens, Greece
Angelos TSAKLAGKANOS Neapolis University, Cyprus
George TSEKOUROPOULOS International Hellenic University, Greece
Rodoula TSIOTSOU University of Macedonia, Greece
Alexander TSIPOULANIDIS Berlin School of Economics and Law, Germany
George TSOURVAKAS Aristotle University of Thessaloniki, Greece
Theofilos TZANIDIS University of the West of Scotland, UK
Demetrios VAKRATSAS McGill University, Canada
Alfonso VARGAS SANCHEZ Huelva University, Spain
Christos VASILIADIS University of Macedonia, Greece
Eric VIARDOT EADA University, Spain
Maro VLACHOPOULOU University of Macedonia, Greece
Aspasia VLAHVEI University of Western Macedonia, Greece
Vasiliki VRANA International Hellenic University, Greece
Adam VRECHOPOULOS Athens University of Economics and Business, Greece
Demetris VRONTIS University of Nicosia, Cyprus
Eugenia WICKENS Northern University of Malaysia, Malaysia
Sergey YABLONSKY St. Petersburg State University, Russia
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Prodromos YANNAS University of West Attica, Greece
Fazli YILDIRIM Okan University, Turkey
Anna ZARKADA Athens University of Economics and Business, Greece
Yorgos ZOTOS Cyprus University of Technology, Cyprus
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
PROGRAMME OVERVIEW
FRIDAY, September 11th 2020 12:00-12:45 Opening Ceremony and Keynote Speech 12:45-13:00 Break 13:00-14:30 Session 14:30-15:00 Break 15:00-16:30 Session SATURDAY, September 12th 2020 11:00-12:30 Session 12:30-13:00 Break 13:00-14:30 Session 14:30-15:00 Break 15:00-16:30 Session 16:30-17:00 Break 17:00-18:30 Session SUNDAY, September 13th 2020 11:00-12:30 Session 12:30-13:00 Break 13:00-14:30 Session 14:30-15:00 Break 15:00-16:30 Session 16:30-17:00 Break 17:00-18:30 Session 18:30-19:00 Closing Ceremony and Best Paper Award
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
CONFERENCE PROGRAMME
th FRIDAY, September 11 2020 TIME ZONE EET
12:00-12:45 Opening Ceremony and Keynote Speech EET Professor Christos Sarmaniotis, ICCMI 2020 co-Chair Professor Cleopatra Veloutsou, ICCMI 2020 co-Chair Professor Neil Towers, University of Gloucestershire, UK, ICCMI 2020 Keynote Speaker
12:45-13:00 Break EET
13:00-14:30 Session 1.A: Consumer Behaviour/Environmental Marketing EET Chair: Assimakopoulos Costas, International Hellenic University, Greece
Investigating wine consumers’ behavior: the case of different generations and purchase goals in Greece Salamoura Maria, University of the Aegean, Greece Noomene Chaminta Gavriil, University of the Aegean, Greece The Impact of Gamification on Building Powerful Customer Engagement Drossos Dimitris, Athens University of Economics & Business, Greece Tzamarou Stella, Athens University of Economics & Business, Greece Traceability and Innovative Technologies in Non–Wood Forest Products: Consumer’s Behaviour and Environmental Awareness Aspects Kalfagianni Agni, Aristotle University Of Thessaloniki, Greece Andreopoulou Zacharoula, Aristotle University Of Thessaloniki, Greece Skoufa Eleftheria, Aristotle University Of Thessaloniki, Greece Individual Preferences for the Privacy – Security Tradeoff. The Case of the Heraklion international Airport Messaritaki Barbara, Hellenic Open University, Greece Apostolakis Alexandros, Hellenic Mediterranean University, Greece Stergiou Dimitrios, Hellenic Open University, Greece Shabbar Jaffry, University of Portsmouth, UK Water and energy conservation in Greece: the impact of values and attitudes Delistavrou Antonia, International Hellenic University, Greece Tilikidou Irene, International Hellenic University, Greece Environmental unconcern and recycled paper products purchasing: the moderated role of environmental knowledge Delistavrou Antonia, International Hellenic University, Greece Tilikidou Irene, International Hellenic University, Greece Katarachia Androniki, University of Western Macedonia, Greece
14:30-15:00 Break EET
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Session 1.B:Marketing and Management Strategy/ Marketing and 15:00-16:30 EET Social Media Chair: Sarmaniotis Christos, International Hellenic University, Greece
Don’t feel, think: the application of experiential marketing approach in pharmaceutical advertising Antonova Julia, Lomonosov Moscow State University, Russia Pakhalov Alexander, Lomonosov Moscow State University, Russia Can you feel what I feel? Corporate branding, empathy, and responsibility in a time of COVID-19 Adil Safaa, ESSCA, France Lecointre-Erickson Danielle, UCO, France Strategic change interventions in a global environment Rossidis I., University of the Peloponnese, Greece Belias D., University of Thessaly, Greece Papailias S., University of Thessaly, Greece Strategic management and performance in the international environment Rossidis I., University of the Peloponnese, Greece Belias D., University of Thessaly, Greece Papailias S., University of Thessaly, Greece Social media adoption & advertising in B2B context: a case study of a mining industry on facebook and instagram Nikolaidou Sevasti, International Hellenic University, Greece Papaioannou Eugenia, International Hellenic University, Greece Assimakopoulos Costas, International Hellenic University, Greece
SATURDAY, September 12th 2020
11:00-12:30 Session 2.A: Services Marketing/Entrepreneurship EET Chair: Papaioannou Eugenia, International Hellenic University, Greece
Complying marketing communication techniques based on patient’s gender, age and marital status effects on satisfaction from a public hospital Kamenidou Irene, International Hellenic University, Greece Mamalis Spyridon, International Hellenic University, Greece Mylona Ifigeneia, International Hellenic University, Greece Bara Evangelia, International Hellenic University, Greece Examining Cultural Differences in Evaluating Luxury Hotels Tsiotsou Rodoula, University of Macedonia, Greece Transformative Service Research and (service) well-being: a consumer’s perspective Ungaro Veronica, Roma Tre University, Italy Di Pietro Laura, Roma Tre University, Italy Guglielmetti Mugion Roberta, Roma Tre University, Italy Pasca Maria Giovina, Roma Tre University, Italy Renzi Maria Francesca, Roma Tre University, Italy
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
The 8 p’s marketing mix for private secondary learning services providers in Greece Apostolou George, International Hellenic University, Greece Gounas Athanasios, International Hellenic University, Greece Papatsimpas Achilleas, International Hellenic University, Greece Gouna Ourania, International Hellenic University, Greece A cross-country comparison of entrepreneurial efficiency and innovation performance Mitropoulos Panagiotis, University of Patras, Greece Mitropoulos Ioannis, University of Patras, Greece Crowdfunding Projects on a Recovery Economy and Their Success Factors Theocharis Dimitrios, Mediterranean College, Greece Tsekouropoulos Georgios, International Hellenic University, Greece Sarmaniotis Christos, International Hellenic University, Greece
12:30-13:00 Break EET
13:00-14:30 Session 2.B: Branding and Destination Image EET Chair: Cleopatra Veloutsou, University of Glasgow, UK
Using a local business network to enhance the brand image of a tourism destination: the case of “Cretan Hands” Krasanaki Vasileia, University of the Aegean, Greece Salamoura Maria, University of the Aegean, Greece Kyriakaki Anna, University of the Aegean, Greece The image of Jerusalem’s Old City as a tourist destination: The existence of the spiritual dimension Bình Nghiêm-Phú, University of Hyogo, Japan The interaction of destination image, brand globalness, and ethnocentrism with consumers’ purchase intention: A moderated mediation model Theodorakioglou Fotini, University of Macedonia, Greece Papadopoulou Evanthia, University of Macedonia, Greece Hatzithomas Leonidas, University of Macedonia, Greece Boutsouki Christina, Aristotle University of Thessaloniki, Greece Neuromarketing as a Business Strategy in Decision Making Process of Tourism Destination Halkiopoulos C., University of Patras, Greece Antonopoulou H., University of Patras, Greece Aroutzidis A., University of Patras, Greece Positioning an emerging wine route in the Island of Crete: Interpreting the wine tourism market and its implications for marketing Triantafyllou G., Hellenic Mediterranean University, Greece Apladas G., Hellenic Mediterranean University, Greece Strataki E., Hellenic Mediterranean University, Greece How Web of Science is shaping the researches on publications on wine tourism: Bibliometric analysis approach Triantafyllou G., Hellenic Mediterranean University, Greece Toanoglou M., Woosong University, South Korea
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Strataki E., Hellenic Mediterranean University, Greece Rahul Pratap Singh Kaurav, Prestige Institute of Management, India
14:30-15:00 Break EET
15:00-16:30 Session 2.C: Marketing and Social Media/Digital Marketing EET Chair: Nanos Ioannis, International Hellenic University, Greece
The influence of social media on the Greek Millennials’ (Gen Y) travel behavior Constantoglou Mary, University of the Aegean, Greece Trihas Nikolaos, Hellenic Mediterranean University, Greece Zouli Margarita, Hellenic Open University, Greece What does sustainable luxury consist of and how is it linked to brand experience? An examination of social media posts Koronaki Eirini, University of Patras, Greece Theodoridis Prokopis, University of Patras, Greece The impact of Instagram Influencers on purchase intention and behavior Arsenis Thomas, University of Thessaly, Greece Chatzopoulou Evi, University of Patras, Greece Chatbot tools evaluation Gkikas Dimitris, University of Patras, Greece Theodoridis Prokopis, University of Patras, Greece Tzavella Georgia, International Hellenic University, Greece Vlachopoulou Georgia, International Hellenic University, Greece Kondili Isidora, International Hellenic University, Greece Tzioli Melpomeni, International Hellenic University, Greece Integrated Marketing Communications: Pushing the Boundaries through Digital Technologies Koukopoulos Anastasios, Athens University of Economics and Business, Greece Vrechopoulos Adam, Athens University of Economics and Business, Greece Instagram Multimedia Contents’ Analysis using Big Data Algorithms: Perspectives in Digital Marketing Halkiopoulos C., University of Patras, Greece Papadopoulos D., University of Patras, Greece Theodorakopoulos L., University of Patras, Greece The Use Of Social Networking In Higher Education, -The Case Of Greek Universities Eugenia Papaioannou, International Hellenic University, Greece Ioannis Nanos, International Hellenic University, Greece Costas Assimakopoulos, International Hellenic University, Greece Nikoleta Tsirika, International Hellenic University, Greece Despoina Kallinikidou, International Hellenic University, Greece
16:30-17:00 Break EET
17:00-18:30 Session 2.D: Human Resources/General EET Chair: Sarmaniotis Christos, International Hellenic University, Greece
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Employing Machine Learning for Identifying Recruitment and Positioning Parameters Affecting Total Organizational Performance Pampouktsi Panagiota, Ionian University, Greece Avdimiotis Spyridon, International Hellenic University, Greece Kermanidis Katia Lida, Ionian University, Greece Avlonitis Markos, Ionian University, Greece A Human Resources’ Selection and 2-way Positioning Evaluation System in Public Sector Pampouktsi Panagiota, Ionian University, Greece Avdimiotis Spyridon, International Hellenic University, Greece Avlonitis Markos, Ionian University, Greece A niche market in Greeks private secondary education learning services Gounas Athanasios, International Hellenic University, Greece Papatsimpas Achilleas, International Hellenic University, Greece Apostolou George, International Hellenic University, Greece Gouna Ourania, International Hellenic University, Greece The use of neuromarketing in e-commerce: a literature review research Seremetidis Panagiotis, International Hellenic University, Greece Papaioannou Eugenia, International Hellenic University, Greece Nanos Ioannis, International Hellenic University, Greece Public Relations of Hellenic Police: Actions and degree of acceptance by society Kotzaivazoglou I., International Hellenic University, Greece Lehauton D., General Police Directorate of Thessaloniki, Greece Assessing satisfaction and quality of life of the elderly served by the program "Help at Home". The case of Serres Municipality Kyrtasoglou Margarita, International Hellenic University, Greece Vrana Vasiliki, International Hellenic University, Greece Karavasilis George, International Hellenic University, Greece Kehris Evangelos, International Hellenic University, Greece
SUNDAY, September 13th 2020
11:00-12:30 Session 3.A: Tourism Marketing and Management EET Chair: Papaioannou Eugenia, International Hellenic University, Greece
You refurbish it and they will not come. The case of locals’ non - attendance at the Heraklion Archaeological Museum, Crete Apostolakis A., Hellenic Mediterranean University, Greece Viskadouraki I., Hellenic Mediterranean University, Greece Augmented Reality at Cultural Sites: Capturing Greek Visitors' Perspectives Kourgiantakis M., Hellenic Mediterranean University, Greece Kampitaki M., Hellenic Mediterranean University, Greece Apostolakis A., Hellenic Mediterranean University, Greece Mixed Reality Tourism Destination: Pulling or Pushing the New Generations? Paliouras Dionysios, International Hellenic University, Greece Eleni Mavragani, University of Macedonia, Greece Cognitive and Behavioral Perspectives in Digital Marketing: A New Challenge in Tourism Industry
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Halkiopoulos C., University of Patras, Greece Giannoukou I., University of Patras, Greece Gkintoni E., University of Patras, Greece M-Tourism Information Systems as an Innovative Tools of Contemporary Marketing Halkiopoulos C., University of Patras, Greece Giotopoulos K., University of Patras, Greece Kitrou K., University of Patras, Greece The end of Millennials and the Generation Z: Differences, interactions and consumption patterns in the Greek touristic reality Souki Spyridoula – Dimitra, Hellenic Open University, Greece Kontis Alexios-Patapios, University of the Aegean, Greece
12:30-13:00 Break EET
13:00-14:30 Session 3.B: Retail Marketing/Supply Chain Management EET Chair: Delistavrou Antonia, International Hellenic University, Greece
Potentials and Use Cases of Digital Lean Supply Chain and Operations Management Tsipoulanidis Alexander, Berlin School of Economics and Law, Germany The development of convenience stores in a turbulent era Zairis Antonis, Neapolis Pafos University, Cyprus Antecedents and consequences of customer-salesperson interaction’s quality in physical retail stores Pacheco Bárbara, University of Minho, Portugal Azevedo Antonio, University of Minho, Portugal A grounded theory study on role of retailers during brand scandal Kapoor Sunaina, Indian Institute of Foreign Trade, India Banerjee Saikat, Indian Institute of Foreign Trade, India Environmentally Sensitive Strategies and Customer Experience in Omnichannel Retailing Sfakianaki Emmanouela, Athens University of Economics and Business, Greece Vrechopoulos Adam, Athens University of Economics and Business, Greece Lazaris Chris, Athens University of Economics and Business, Greece Personalised offer recommendations in retail combining factor and cluster analysis neural networks and graph databases Stalidis George, International Hellenic University, Greece Delianidi Marina, International Hellenic University, Greece Christantonis Konstantinos, International Hellenic University, Greece Kaplanoglou Pantelis, International Hellenic University, Greece Karaveli Ifigenia, International Hellenic University, Greece Katsalis Alkiviadis, International Hellenic University, Greece Siomos Theodosios, International Hellenic University, Greece Salampasis Michael, International Hellenic University, Greece Diamantaras Kostas, International Hellenic University, Greece From Convenience and Necessity to Aesthetics and Emotions in Determining Pharmacy Retailing Loyalty
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Tsogas Markos, University of Piraeus Greece Chatzopoulou Evangelia, University of Patras Greece Kyriakou Marina, University of Piraeus Greece
14:30-15:00 Break EET
15:00-16:30 Session 3.C: Sports Marketing/Consumer Behaviour EET Chair: Nanos Ioannis, International Hellenic University, Greece
Attitudinal & behavioural constructs towards sport sponsorship Koronios Konstantinos, University of the Peloponnese, Greece Ntasis Lazaros, University of the Peloponnese, Greece Douvis Ioannis, University of the Peloponnese, Greece Dimitropoulos Panagiotis, University of the Peloponnese, Greece Kriemadis Athanasios, University of the Peloponnese, Greece Papadopoulos Andreas, University of the Peloponnese, Greece The Effect of Service Quality on Spectators Perceived Value in Professional Football Papadopoulos Nikolaos, International Hellenic University, Greece Kargidis Theodoros, International Hellenic University, Greece Drivers of word of mouth for the sponsor’s brand: An empirical study on Manchester United satellite fans in Malaysia Tsordia Charitomeni, University of Patras, Greece Papadimitriou Dimitra, University of Patras, Greece Anagnostopoulos Christos, University of Central Lancashire, UK Impacts of hosting a sport event in a destination loyalty. Case Study: The Athens Classic Marathon Dionysopoulou Panagiota, Ministry of Tourism, Greece Kasimati Evangelia, Bank of Greece, Greece Tzortzatos Christos, Hellenic Open University, Greece Waiting to be served: Analyzing customer waiting experience in the banking sector in an emerging economy Iddrisu Mustapha, University of Ghana Legon, Ghana Mahmoud Abdulai Mahamoud, University of Ghana, Ghana Mensah Albert Kobby, University of Ghana, Ghana
16:30-17:00 Break EET
Session 3.D: Consumer Behaviour/ Marketing and Management 17:00-18:30 EET Strategy Chair: Tsekouropoulos Georgios, International Hellenic University, Greece
Consumer innovativeness: user experience with artificial intelligence services Lui Márcio de la Cruz, Centro Universitário da FEI & UNINOVE, Brazil De Oliveira Mauro Jose, Centro Universitário da FEI & UNINOVE, Brazil Tarraço Elisangela Lazarou, Centro Universitário da FEI & UNINOVE, Brazil Bernardes Roberto Carlos, Centro Universitário da FEI & UNINOVE, Brazil
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8th International Conference on Contemporary Marketing Issues,11-13 September, 2020 Virtual Conference
Ponchio Mateus Canniatti, ESPM, Brazil Borini Felipe Mendes, USP, Brazil Organic foods consumers’ attitudes towards an innovative traceability system Apostolidou Ioanna, Aristotle University of Thessaloniki, Greece Liltsi Petroula, Aristotle University of Thessaloniki, Greece Anastasiadis Foivos, Aristotle University of Thessaloniki, Greece Michailidis Anastasios, Aristotle University of Thessaloniki, Greece The effect of perceived financial well-being on domestic product purchase during covid-19: moderating role of prosocial consumer ethnocentrism and income Paylan Mehmet Ali, Bilecik Şeyh Edebali University, Turkey Kavas Yusuf Bahadır, Bilecik Şeyh Edebali University, Turkey Constructing consumer-brand relationships for luxury brands: the role of the omni-channel experience and perceived uniqueness Vlachvei Aspasia, University of Western Macedonia, Greece Koronaki Eirini, University of Western Macedonia, Greece Rodriguez-Garcia Anngie Alejandra, Rennes School of Business, France Determining the differences in price perception according to discount level and social classes Atılgan Kalender Özcan, Mersin University, Turkey Koç Onur, Mersin University, Turkey Humble communication of sustainability: sloppiness or strategy of the SMEs in the food industry? Paola Signori, University of Verona, Italy Daniel J. Flint, University of Tennessee, USA
18:30-19:00 Closing Ceremony and Best Paper Award EET
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