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Conference Programme 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm PREFACE We welcome you to the 7th “International Conference on Contemporary Marketing Issues ” (ICCMI 2019) organized, this year, by Leeds University Business School and the Alexander Technological Educational Institute (ATEI) of Thessaloniki which recently merged with the International Hellenic University maintaining the name of the latter. The 7th ICCMI is hosted in Heraklion, Crete, from July 10th to July 12th, 2019. The idea to organize this conference goes a long way back but it materialized, for the first time, seven years ago. The 1st ICCMI was held in June 2012 in Thessaloniki, Greece, jointly organized by the ATEI of Thessaloniki along with Bucks New University of the UK. The 2nd ICCMI was held in Athens, Greece, in June 2014, a collaboration of the ATEI with Manchester Metropolitan University. The 3rd ICCMI was organized by ATEI of Thessaloniki and Kingston University of the UK and was held in Kingston, UK, in June 2015. The 4th ICCMI was held in Heraklion, in the beautiful island of Crete, in 2016. In addition the special session in Santorini took place with a very interesting workshop. The 5th ICCMI was jointly organized by Alexander TEI of Thessaloniki and Manchester Metropolitan University and was held in Thessaloniki with a special session in Chalkidiki. The 6th ICCMI was organized again by ATEI and Manchester Metropolitan University and was held in Athens, Greece again last year. During this year’s conference a variety of manuscripts (papers or abstracts) on specific marketing topics will be presented. These manuscripts have been included, after review, in the conference proceedings. These papers address a wide range of issues that are crucial for today’s world, analyze and discuss research findings in the fields of marketing and tourism and make significant contributions in the area. This year ICCMI accommodates two special panels. The first one, titled “Marketing and Generation wh(Y)? Rethinking Marketplace Changes and Future Trends”, will have as panel speakers Dr. Vasileios (Bill) Davvetas from Leeds University Business School, UK, Dr. Karolos – Konstantinos Papadas from York Management School, UK and Dr. Lamprini (Abby) Piha from the department of Economics, University of Athens, Greece. The second panel is titled “Rethinking Family Business Research: Trends, Challenges and Opportunities” and will have as panel speakers Mrs Katerina Polizoi from KPMG, Greece, Dr Markos Tsogas from the University of Piraeus, Greece and Mrs Katerina Kampouri from Aristotle University of Thessaloniki, Greece. We warmly thank all of them. This year’s Conference is supported by notable scholars comprising the international advisory scientific board and the international scientific committee. Furthermore, the quality of the Conference is enhanced by a number of prestigious journals offering publication opportunities to a selected number of outstanding, high quality, papers submitted to ICCMI 2019. This year we are honoured to have with us, as Keynote Speaker, Professor Spyros Gounaris of the University of Strathclyde. We warmly thank him for his great contribution to the success of the Conference. We also express our sincere gratitude and thanks to all members of the Organizing Committee who volunteered their time and effort for the success of this event. We also thank the international advisory scientific board and the international scientific committee members who ensured the quality of the papers. Last but not least we would like to thank the two organizing universities, the authors of the submitted manuscripts and all the conference delegates who came to Heraklion, Crete to participate in ICCMI, the sponsors of the conference and the collaborating journals. As the conference co-Chairs we would like to welcome you and wish you a constructive conference. Christos Sarmaniotis Emmanuella Plakoyiannaki Professor Professor International Hellenic University, Greece Leeds University Business School, UK Conference co-Chair Conference co-Chair 2 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm 3 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm CONFERENCE CO-CHAIRS Dr Christos Sarmaniotis Dr Emmanuella Plakoyiannaki Professor Professor International Hellenic University University of Leeds Department of Organizations Division of International Business Administration, Marketing and Tourism Leeds University Business School P.O. Box 141, 57400, Sindos, Greece Maurice Keyworth Building, University of Tel.: +30 2310013245 Leeds, Leeds, LS2 9JT, U.K. E-mail: [email protected] E-mail: [email protected] ORGANIZING COMMITTEE Costas ASSIMAKOPOULOS Assist. Professor, International Hellenic University, Greece Antonia DELISTAVROU Assist. Professor, International Hellenic University, Greece Theodoros GIOURIS Assist. Professor, International Hellenic University, Greece Athanasios GKOUNAS Lecturer, International Hellenic University, Greece Eugenia PAPAIOANNOU Assist. Professor, International Hellenic University, Greece Christos SARMANIOTIS Professor, International Hellenic University, Greece ADVISORY SCIENTIFIC BOARD Costas ASSIMAKOPOULOS Assist. Professor, International Hellenic University, Greece Gillian WRIGHT Professor, Manchester Metropolitan University, UK Cleopatra VELOUTSOU Professor, University of Glasgow, Scotland Neil TOWERS Professor, University of Gloucestershire, UK 4 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm SCIENTIFIC COMMITTEE Maria Dolorez ALVAREZ Bogazici University, Turkey Zacharoula ANDREOPOULOU Aristotle University of Thessaloniki, Greece Helena Maria Baptista ALVES University of Beira Interior, Portugal Andreas ANDRONIKIDIS University of Macedonia, Greece Hera ANTONOPOULOU University of Patras, Greece Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece Spyros AVDIMIOTIS International Hellenic University, Greece George AVLONITIS Athens University of Economics and Business, Greece Bill BAI University of Nevada, USA Dimitrios BELIAS University of Thessaly, Greece Fotini BELLOU University of Macedonia, Greece Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece Alexander BREM University of Southern Denmark, Denmark Dimitrios BUHALIS Bournemouth University, UK Paul CHAO Eastern Michigan University, USA Giacomo Del CHIAPPA University of Sassari, Italy Evangelos CHRISTOU International Hellenic University, Greece Dubravka SINCIC CORIC University of Zagreb, Croatia Sergios DIMITRIADIS Athens University of Economics and Business, Greece Manuela EPURE Spiru Haret University, Romania Leticia ESTEVEZ National University of Avellaneda, Argentina Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France Anestis FOTIADIS Zayed University, United Arab Emirates Apostolos GIOVANIS University of West Attica, Greece Roman GLOWACKI University of Warsaw, Poland Kristina HEINONEN Hanken School of Economics, Finland Nikos KAKKOS University of Thessaly, Greece Valentini KALARGYROU University of New Hampshire, USA Nikos KALOGERAS Wageningen University, Netherlands Irene KAMENIDOU International Hellenic University, Greece Hristo KATRANDJIEV University of National and World Economy, Bulgaria Lea PREVEL-KATSANIS Concordia University, Canada Androniki KAVOURA University of West Attica, Greece Oliver KAYAS Manchester Metropolitan University, UK Phil KLAUS International University of Monaco, Monaco Elena KOSTADINOVA University of National and World Economy, Bulgaria Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina Iordanis KOTZAIVAZOGLOU International Hellenic University, Greece Georgios LAPPAS University of Western Macedonia, Greece Carol Y. LU Chung Yuan Christian University, Taiwan Spyros MAMALIS International Hellenic University, Greece Elisavet Argyro MANOLI Loughborough University, UK Paraskevi MENTZELOU International Hellenic University, Greece Giannis MITROPOULOS University of Patras, Greece 5 7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm Galina MLADENOVA University of National and World Economy, Bulgaria Christos NIKOLAIDIS University of Macedonia, Greece Ourania NOTTA International Hellenic University, Greece Evelyn ODONKOR American University of Paris, France Marc OPRESNIK Technische Hochschule Lübeck , Germany Jacob OSTBERG Stockholm University, Sweden Durdana OZRETIC-DOSEN University of Zagreb, Croatia Angelos PANTOUVAKIS University of Piraeus, Greece Ioannis PAPADOPOULOS University of Thessaly, Greece Eugenia PAPAIOANNOU International Hellenic University, Greece Antony PATTERSON University of Liverpool, UK Andrea PAYARO University of Padua, Italy Maria PETRESCU Nova Southeastern University, USA Susie PRYOR Creighton University, USA Chatura RANAWEERA Wilfrid Laurier University, Canada Mukesh RANGA Kanpur University, India Philipp RAUSCHNABEL Bundeswehr University Munich, Germany Ilias SANTOURIDIS University of Thessaly, Greece Christos SARMANIOTIS International Hellenic University, Greece Marina SHERESHEVA Lomonosov Moscow State University, Russia Marianna SIGALA University of South Australia, Australia George SIOMKOS Athens University of Economics and Business, Greece Marios
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