7th International Conference on Contemporary Marketing Issues, Heraklion, , , 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

PREFACE

We welcome you to the 7th “International Conference on Contemporary Marketing Issues ” (ICCMI 2019) organized, this year, by Leeds University Business School and the Alexander Technological Educational Institute (ATEI) of Thessaloniki which recently merged with the International Hellenic University maintaining the name of the latter. The 7th ICCMI is hosted in Heraklion, Crete, from July 10th to July 12th, 2019. The idea to organize this conference goes a long way back but it materialized, for the first time, seven years ago. The 1st ICCMI was held in June 2012 in Thessaloniki, Greece, jointly organized by the ATEI of Thessaloniki along with Bucks New University of the UK. The 2nd ICCMI was held in Athens, Greece, in June 2014, a collaboration of the ATEI with Manchester Metropolitan University. The 3rd ICCMI was organized by ATEI of Thessaloniki and Kingston University of the UK and was held in Kingston, UK, in June 2015. The 4th ICCMI was held in Heraklion, in the beautiful island of Crete, in 2016. In addition the special session in Santorini took place with a very interesting workshop. The 5th ICCMI was jointly organized by Alexander TEI of Thessaloniki and Manchester Metropolitan University and was held in Thessaloniki with a special session in Chalkidiki. The 6th ICCMI was organized again by ATEI and Manchester Metropolitan University and was held in Athens, Greece again last year. During this year’s conference a variety of manuscripts (papers or abstracts) on specific marketing topics will be presented. These manuscripts have been included, after review, in the conference proceedings. These papers address a wide range of issues that are crucial for today’s world, analyze and discuss research findings in the fields of marketing and tourism and make significant contributions in the area. This year ICCMI accommodates two special panels. The first one, titled “Marketing and Generation wh(Y)? Rethinking Marketplace Changes and Future Trends”, will have as panel speakers Dr. Vasileios (Bill) Davvetas from Leeds University Business School, UK, Dr. Karolos – Konstantinos Papadas from York Management School, UK and Dr. Lamprini (Abby) Piha from the department of Economics, University of Athens, Greece. The second panel is titled “Rethinking Family Business Research: Trends, Challenges and Opportunities” and will have as panel speakers Mrs Katerina Polizoi from KPMG, Greece, Dr Markos Tsogas from the , Greece and Mrs Katerina Kampouri from Aristotle University of Thessaloniki, Greece. We warmly thank all of them. This year’s Conference is supported by notable scholars comprising the international advisory scientific board and the international scientific committee. Furthermore, the quality of the Conference is enhanced by a number of prestigious journals offering publication opportunities to a selected number of outstanding, high quality, papers submitted to ICCMI 2019. This year we are honoured to have with us, as Keynote Speaker, Professor Spyros Gounaris of the University of Strathclyde. We warmly thank him for his great contribution to the success of the Conference. We also express our sincere gratitude and thanks to all members of the Organizing Committee who volunteered their time and effort for the success of this event. We also thank the international advisory scientific board and the international scientific committee members who ensured the quality of the papers. Last but not least we would like to thank the two organizing universities, the authors of the submitted manuscripts and all the conference delegates who came to Heraklion, Crete to participate in ICCMI, the sponsors of the conference and the collaborating journals. As the conference co-Chairs we would like to welcome you and wish you a constructive conference.

Christos Sarmaniotis Emmanuella Plakoyiannaki Professor Professor International Hellenic University, Greece Leeds University Business School, UK Conference co-Chair Conference co-Chair

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

CONFERENCE CO-CHAIRS

Dr Christos Sarmaniotis Dr Emmanuella Plakoyiannaki Professor Professor International Hellenic University Department of Organizations Division of International Business Administration, Marketing and Tourism Leeds University Business School P.O. Box 141, 57400, Sindos, Greece Maurice Keyworth Building, University of Tel.: +30 2310013245 Leeds, Leeds, LS2 9JT, U.K. E-mail: [email protected] E-mail: [email protected]

ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOS Assist. Professor, International Hellenic University, Greece Antonia DELISTAVROU Assist. Professor, International Hellenic University, Greece Theodoros GIOURIS Assist. Professor, International Hellenic University, Greece Athanasios GKOUNAS Lecturer, International Hellenic University, Greece Eugenia PAPAIOANNOU Assist. Professor, International Hellenic University, Greece Christos SARMANIOTIS Professor, International Hellenic University, Greece

ADVISORY SCIENTIFIC BOARD

Costas ASSIMAKOPOULOS Assist. Professor, International Hellenic University, Greece Gillian WRIGHT Professor, Manchester Metropolitan University, UK Cleopatra VELOUTSOU Professor, University of Glasgow, Scotland Neil TOWERS Professor, University of Gloucestershire, UK

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

SCIENTIFIC COMMITTEE

Maria Dolorez ALVAREZ Bogazici University, Turkey Zacharoula ANDREOPOULOU Aristotle University of Thessaloniki, Greece Helena Maria Baptista ALVES University of Beira Interior, Portugal Andreas ANDRONIKIDIS University of , Greece Hera ANTONOPOULOU University of , Greece Pinelopi ATHANASOPOULOU University of the , Greece Spyros AVDIMIOTIS International Hellenic University, Greece George AVLONITIS Athens University of Economics and Business, Greece Bill BAI University of Nevada, USA Dimitrios BELIAS University of , Greece Fotini BELLOU , Greece Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece Alexander BREM University of Southern Denmark, Denmark Dimitrios BUHALIS Bournemouth University, UK Paul CHAO Eastern Michigan University, USA Giacomo Del CHIAPPA University of Sassari, Italy Evangelos CHRISTOU International Hellenic University, Greece Dubravka SINCIC CORIC University of Zagreb, Croatia Sergios DIMITRIADIS Athens University of Economics and Business, Greece Manuela EPURE Spiru Haret University, Romania Leticia ESTEVEZ National University of Avellaneda, Argentina Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France Anestis FOTIADIS Zayed University, United Arab Emirates Apostolos GIOVANIS University of West , Greece Roman GLOWACKI University of Warsaw, Poland Kristina HEINONEN Hanken School of Economics, Finland Nikos KAKKOS , Greece Valentini KALARGYROU University of New Hampshire, USA Nikos KALOGERAS Wageningen University, Netherlands Irene KAMENIDOU International Hellenic University, Greece Hristo KATRANDJIEV University of National and World Economy, Bulgaria Lea PREVEL-KATSANIS Concordia University, Canada Androniki KAVOURA University of West Attica, Greece Oliver KAYAS Manchester Metropolitan University, UK Phil KLAUS International University of Monaco, Monaco Elena KOSTADINOVA University of National and World Economy, Bulgaria Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina Iordanis KOTZAIVAZOGLOU International Hellenic University, Greece Georgios LAPPAS University of Western Macedonia, Greece Carol Y. LU Chung Yuan Christian University, Taiwan Spyros MAMALIS International Hellenic University, Greece Elisavet Argyro MANOLI Loughborough University, UK Paraskevi MENTZELOU International Hellenic University, Greece Giannis MITROPOULOS University of Patras, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

Galina MLADENOVA University of National and World Economy, Bulgaria Christos NIKOLAIDIS University of Macedonia, Greece Ourania NOTTA International Hellenic University, Greece Evelyn ODONKOR American University of Paris, France Marc OPRESNIK Technische Hochschule Lübeck , Germany Jacob OSTBERG Stockholm University, Sweden Durdana OZRETIC-DOSEN University of Zagreb, Croatia Angelos PANTOUVAKIS University of Piraeus, Greece Ioannis PAPADOPOULOS University of Thessaly, Greece Eugenia PAPAIOANNOU International Hellenic University, Greece Antony PATTERSON University of Liverpool, UK Andrea PAYARO , Italy Maria PETRESCU Nova Southeastern University, USA Susie PRYOR Creighton University, USA Chatura RANAWEERA Wilfrid Laurier University, Canada Mukesh RANGA Kanpur University, India Philipp RAUSCHNABEL Bundeswehr University Munich, Germany Ilias SANTOURIDIS University of Thessaly, Greece Christos SARMANIOTIS International Hellenic University, Greece Marina SHERESHEVA Lomonosov Moscow State University, Russia Marianna SIGALA University of South Australia, Australia George SIOMKOS Athens University of Economics and Business, Greece Marios SOTERIADES University of London, UK Constantinos J. STEFANOU International Hellenic University, Greece Marcus STEPHENSON Sunway University, Malaysia Emmanouil STIAKAKIS University of Macedonia, Greece Peter STOKES University of Chester, UK Dindayal SWAIN International Management Institute, India Kostas THEODORIDIS Manchester Metropolitan University, UK Irene TILIKIDOU International Hellenic University, Greece Harry TIMMERMANS University of Technology Eindhoven, Netherlands Ana TKALAC VERCIC University of Zagreb, Croatia Petros TOMARAS University of West Attica, Greece Luiz TRIGO University of Sao Paulo, Brazil Panagiotis TRIVELLAS Agricultural University of Athens, Greece Angelos TSAKLAGKANOS Neapolis University, Cyprus George TSEKOUROPOULOS International Hellenic University, Greece Rodoula TSIOTSOU University of Macedonia, Greece George TSOURVAKAS Aristotle University of Thessaloniki, Greece Theofilos TZANIDIS University of the West of Scotland, UK Demetrios VAKRATSAS McGill University, Canada Alfonso VARGAS SANCHEZ Huelva University, Spain Christos VASILIADIS University of Macedonia, Greece Cleopatra VELOUTSOU University of Glasgow, Scotland Eric VIARDOT EADA University, Spain Maro VLACHOPOULOU University of Macedonia, Greece Aspasia VLAHVEI University of Western Macedonia, Greece Adam VRECHOPOULOS Athens University of Economics and Business, Greece Demetris VRONTIS , Cyprus Eugenia WICKENS Northern University of Malaysia, Malaysia

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

Sergey YABLONSKY St. Petersburg State University, Russia Prodromos YANNAS University of West Attica, Greece Fazli YILDIRIM Okan University, Turkey Anna ZARKADA Athens University of Economics and Business, Greece Yorgos ZOTOS Cyprus University of Technology, Cyprus

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

PROGRAMME OVERVIEW

WEDNESDAY, July 10th 2019 10:00-11:00 Registration and Welcome Coffee 11:00-12:00 Opening Ceremony and Keynote Speech 12:00-13:30 Parallel Sessions 13:30-14:30 Lunch 14:30-16:00 Parallel Sessions 16:00-16:30 Coffee Break 16:30-18:00 Parallel Sessions 19:00 Social Event THURSDAY, July 11th 2019 9:00-10:00 Registration and Welcome Coffee 10:00-11:30 Parallel Sessions 11:30-12:00 Coffee Break Special Panel: Marketing and Generation 12:00-13:15 wh(Y)? Rethinking Marketplace Changes and Future Trends 13:15-14:15 Lunch 14:15-15:45 Parallel Sessions 15:45-16:15 Coffee Break 16:15-17:45 Parallel Sessions 21:30 Gala Dinner FRIDAY, July 12th 2019 9:00-10:00 Registration and Welcome Coffee 10:00-11:30 Parallel Sessions 11:30-12:00 Coffee Break Special Panel: Rethinking Family Business 12:00-13:15 Research: Trends, Challenges and Opportunities 13:15-14:15 Lunch Special Session: Writing for Academic 14:15-15:15 Publications 15:30-16:00 Closing Ceremony and Best Paper Award SATURDAY, July 13th 2019 EDI LAB Special Session: 10:00-11:30 Quality Management and Decision Making on Tourism Industry

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

CONFERENCE PROGRAMME

th WEDNESDAY, July 10 2019

10:00-11:00 Registration – Welcome coffee

11:00-12:00 Room A: Opening Ceremony and Keynote Speech Professor Christos Sarmaniotis, ICCMI 2019 co-Chair Professor Emmanuella Plakoyiannaki, ICCMI 2019 co-Chair Professor Spyridon Gounaris, University of Strathclyde, UK, ICCMI 2019 Keynote Speaker “Contemporary Challenges for Marketing Science”

Session 1.1A (Room A): Consumer Behaviour 12:00-13:30 Chair: Irene Tilikidou, International Hellenic University, Greece

ID 19. Exploring the influence of attitudes on collaborative consumer behaviour in the tourist sector J. Barrullas, Open University of Catalonia, Spain E. Papaoikonomou, Rovira and Virgili University, Spain S. Morales, Rovira and Virgili University, Spain ID 23. Understanding tourists’ motivations, behavior and satisfaction in Agios Nikolaos, Crete N. Trihas, Hellenic , Greece M. Skivalou, Advanced School of Tourism Education of Crete, Greece ID 61. Cyber consumer decision-making styles: a qualitative approach W. T. Low, Teesside University, UK X. Zhu, Teesside University, UK K. Swainston, Teesside University, UK J. Taylor, Teesside University, UK ID 38. Ignorance and Unconcern Restrain Pro-environmental Purchase I. Tilikidou, International Hellenic University, Greece A. Krystallis, American College of Greece – Deree, Greece A. Delistavrou, International Hellenic University, Greece ID 93. Buy green? No, thanks! A. Delistavrou, International Hellenic University, Greece A. Krystallis, American College of Greece – Deree, Greece I. Tilikidou, International Hellenic University, Greece

Session 1.1B (Room B): E-Commerce and E-Marketing 12:00-13:30 Chair: Andrea Payaro, P&P Consulting & Service, Italy

ID 22. Online shopping behaviour and satisfaction: Empirical evidence from consumers in Crete M. Kourgiantakis, Hellenic Mediterranean University, Greece M. Kataki, Hellenic Mediterranean University, Greece S. Papastergiou, Hellenic Mediterranean University, Greece I. Rompogiannakis, Hellenic Mediterranean University, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

ID 36. Online grocery brick and mortar retailers. State of the art in Italy, but is it a profitable strategy? A. Payaro, P&P Consulting & Service, Italy A. R. Papa, P&P Consulting & Service, Italy ID 88. Study of the Peer to Peer Money Transfers Using FinTech Platforms C. Assimakopoulos, International Hellenic University, Greece K. Pesiou, International Hellenic University, Greece C. Sarmaniotis, International Hellenic University, Greece ID 11. E –Marketing of Electrical products in Nepal H. Dhakal, Gaulochan International Trading Pvt. Ltd, Nepal

13:30-14:30 Lunch

Session 1.2A (Room A): International Business 14:30-16:00 Chairs: Emmanuella Plakoyiannaki, Leeds University Business School, UK Nicolas Papadopoulos, Carleton University, Canada

ID 42. Free zones in international business and marketing: A netnographic content analysis N. Papadopoulos, Carleton University, Canada A. El Banna, University of Bedfordshire Business School, UK ID 28. Behavioural factors in international business relationship establishment of family businesses K. Kampouri, Aristotle University of Thessaloniki, Greece E. Plakoyiannaki, Leeds University Business School, UK ID 30. The Crucial Role of Trust and Knowledge Acquisition for the Establishment of Greek ISAs in South East N. Sklavounos, University of Macedonia, Greece K. Rotsios, American Farm School, Greece Y.Hajidimitriou, University of Macedonia, Greece ID 92. Business accounting. How does it help to business operations and strategy in Greek and Cypriot wood enterprises I. Papadopoulos, University of Thessaly, Greece M. Trigkas, Aristotle University of Thessaloniki, Greece E. Drakopoulos, University of Thessaly, Greece

Session 1.2B (Room B): Supply Chain Management/Retail Marketing 14:30-16:00 Chair: Alexander Tsipoulanidis, Berlin School of Economics and Law, Germany

ID 73. Digital and Lean Solutions in Supply Chain and Operations Management for Excellent Value Creation Processes from Company to Customer A. Tsipoulanidis, Berlin School of Economics and Law, Germany ID 72. The effectiveness of the implementation of Supply Chain Management, Logistics & Marketing Functions. A quantitative research - The Greek Paradigm J. C. Nwaubani, Advance London, UK A. Tsianta, Professor in adult and lifelong education, Greece M. Zelka, University of Macedonia, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

ID 82. Antecedents of Shopper’s Technology Adoption in a Digital Retail Context F. Sajjad, University of Surrey, UK ID 90. Offers just for you: intelligent recommendation of personalised offers employing multidimensional statistical models G. Stalidis, International Hellenic University, Greece K. Diamantaras, International Hellenic University, Greece ID 99. An interactive e-learning tool for the fashion industry to enhance the knowledge sufficiency of professionals in supply chain visibility I. Nitsos, International Hellenic University, Greece G. Stalidis, International Hellenic University, Greece N. Towers, University of Gloucestershire, UK ID 7. The Millennium Generation x Merchandising Sheila Alves dos Santos – Janeiro,

16:00-16:30 Coffee Break

Session 1.3A (Room A): Consumer Behaviour 16:30-18:00 Chair: Costas Assimakopoulos, International Hellenic University, Greece

ID 12. Validating a beauty product purchase intention scale within the South African context R. C. Dalziel, North-West University, South Africa ID 41. The impact of green agricultural product packaging features on consumers’ reactions and buying behaviors: An eye-tracking exploratory study G. Tsourvakas, Aristotle University of Thessaloniki, Greece Ch. Georgakarakou, Aristotle University of Thessaloniki, Greece K. Riskos, Aristotle University of Thessaloniki, Greece I. Yfantidou, Aristotle University of Thessaloniki, Greece ID 16. The role of quality labelling on agrofood marketing: Consumers’ perception in Greece M. Kourgiantakis, Hellenic Mediterranean University, Greece M. Kataki, Hellenic Mediterranean University, Greece M. Lapidakis, Hellenic Mediterranean University, Greece A. Apostolakis, Hellenic Mediterranean University, Greece ID 68. Proximity Mobile Payment Acceptance: A Hybrid SEM-Neural Network Analytical Approach A. Giovanis, University of West Attica, Greece P. Athanasopoulou, University of Peloponnese, Greece ID 89. The role of culture in sport celebrities’ endorsement efficiency and consumer behavior S. Keshkar, AllamehTabataba’i University, Iran H. Ghasemi, Payame Noor University, Iran S. E. Hosseini, Shahid Beheshti University, Iran ID 60. Excellent Product…But Too Early to Say: Consumer Reactions to Tentative Product Reviews K. Ifie, Loughborough University, UK

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm Session 1.3B (Room B): General Session 16:30-18:00 Chair: Joel Nwaubani, Advance Higher Education London, UK

ID 53. Modelling Market Shares in the Telecommunication Sector D. Papadopoulos, EDI LAB, University of Patras, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece K. Giotopoulos, University of Patras, Greece A. Kanavos, EDI LAB, University of Patras, Greece ID 9. Sport Sponsorship Evaluation: Exploring the Determinants Factors of Purchase Intentions K. Koronios, University of Peloponnese, Greece P. Dimitropoulos, University of Peloponnese, Greece A. Kriemadis, University of Peloponnese, Greece A. Papadopoulos, University of Peloponnese, Greece ID 71. A model for comparing government expenditure on civil servants-Gross wages and salaries in the EU24 J. C. Nwaubani, Advance Higher Education London, UK M. Zelka, University of Macedonia, Greece A. Tsianta, Professor in adult and lifelong education, Greece ID 80. Blockchain Applications in Marketing I. Antoniadis, University of Western Macedonia, Greece S. Kontsas, University of Western Macedonia, Greece K. Spinthiropoulos, University of Western Macedonia, Greece ID 98. Smart Cities and Content Green Marketing P. Mentzelou, International Hellenic University, Greece

Social Event 19:00 Vineyard tour and wine tasting at Miliaraki Vineyard House

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm THURSDAY, July 11th 2019

9:00-10:00 Registration and Welcome Coffee

Session 2.1A (Room A): Consumer Behaviour 10:00-11:30 Chair: Evelyn Odonkor, American University of Paris, France

ID 84. Smartphone users’ preferences: What is the role of personalization and share ability as mobile application attributes? K. Konstantoulaki, University of Westminster, UK I. Rizomyliotis, University of Brighton, UK K. Kaimakis, Rotterdam Business School, Netherlands K. Lionakis, Athens University of Economics and Business, Greece ID 13. The effect of media and group influence on female Generation Y students’ attitude towards beauty products within the South African context R. C. Dalziel, North-West University, South Africa N. de Klerk, North-West University, South Africa ID 17. Validating a model of usage frequency of online consumer reviews amongst Generation Y students A. Bevan-Dye, North-West University, South Africa ID 18. Influence of perceived information and entertainment value, perceived credibility and perceived value on Generation Y students’ usage frequency of online consumer reviews A. Bevan-Dye, North-West University, South Africa ID 74. Values and Consumer Attitudes: An Empirical Investigation Across a Selected Sample of Sub-Saharan African Countries E. Odonkor, American University of Paris, France P. V. Ngobo, American University of Paris, France

Session 2.1B (Room B): Hospitality Marketing & Management/ 10:00-11:30 Branding & Destination Image Chair: Alexandros Apostolakis, Hellenic Mediterranean University, Greece

ID 1. The experiential value of luxury hotels N. Peng, University of Westminster, UK A. Chen, University of Roehampton, UK ID 24. Factors Affecting Tourism Expenditure Patterns in a Traditional Mass Tourist Destination A. Apostolakis, Hellenic Mediterranean University, Greece I. Viskadouraki, Hellenic Mediterranean University, Greece M. Kourgiantakis, Hellenic Mediterranean University, Greece I. Dimou, Hellenic Mediterranean University, Greece ID 27. Shedding light upon the shadows between country destination image and dark tourism: the case of Turkey N. H. Eskitark, Boğaziçi University, Turkey S. Kladou, Boğaziçi University, Turkey M. Psimouli, The American College of Greece, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

ID 47. The Modality of Tourist Advertising Promotion as Place Branding in Greece. A Visual Retrieval Framework A. Koumparelis, , Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece I. Gianoukou, EDI LAB University of Patras, Greece A. Konidaris, Ionian University, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece ID 50. Web Data Analytics in GDPR Compliance in Greek Hotel Industry and the Impact on Marketing E. Dimou, University of Patras, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece K. Giotopoulos, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece B. Boutsinas, University of Patras, Greece

Session 2.1C (Room C): Marketing Strategy/Marketing Research 10:00-11:30 Chair: Markos Kourgiantakis, Hellenic Mediterranean University, Greece

ID 8. Gelotophobes, gelotophiles, katagelasticists and their media preferences: A new market’s psychographic variable M. Voutsa, Aristotle University of Thessaloniki, Greece C. Boutsouki, Aristotle University of Thessaloniki, Greece L. Hatzithomas, University of Macedonia, Greece E. Tsichla, University of Western Macedonia, Greece ID 21. Multinational Enterprises, Institutions and Economic Development: A Holistic Approach X. Adamoglou, University of Macedonia, Greece Y. Hajidimitriou, University of Macedonia, Greece ID 10. Do culture dissimilar really decrease M & A performances? S. H. Wang, CTBC Business School, Taiwan J. H. Chang, National Taiwan Ocean University, Taiwan ID 20. A critical analysis of research on obesity and marketing: an integrative framework and an agenda for future inquiry M. Christofi, University of Nicosia, Cyprus O. Kvasova, University of Central Lancashire Cyprus, Cyprus L. Glyptis, University of Central Lancashire Cyprus, Cyprus D. Vrontis, University of Nicosia, Cyprus ID 25. Penetration of local agri-food products in the restaurant business: Heraklion city as a case study I. Dimou, Hellenic Mediterranean University, Greece O. Melessanaki, Hellenic Mediterranean University, Greece M. Kourgiantakis, Hellenic Mediterranean University, Greece ID 33. Making ethical decisions when conducting research for marketing – The role of the marketing researchers I. Bimpli, University of Leeds, UK

11:30-12:00 Coffee Break

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

Special Panel 2.2A (Room A): Marketing and Generation wh(Y)? Rethinking Marketplace Changes and Future Trends Chair: Emmanuella Plakoyiannaki, Leeds University Business School, UK 12:00-13:15 Speakers: Vasileios (Bill) Davvetas, Leeds University Business School, UK Karolos–Konstantinos Papadas, The York Management School, UK Lamprini (Abby) Piha, Department of Economics, University of Athens,Greece

13:15-14:15 Lunch

Session 2.3A (Room A): Customer Satisfaction & Brand Loyalty 14:15-15:45 Chair: Androniki Katarachia, University of Western Macedonia, Greece

ID 29. The influence reputation, prestige and attitude have on Generation Y students’ brand loyalty towards their university C. Synodinos, North-West University, South Africa ID 40. An examination of the adoption of e-banking channels and customer satisfaction in Greece A. Katarachia, University of Western Macedonia, Greece G. Avlogiaris, University of Western Macedonia, Greece ID 77. Customer-Brand Interaction Through Social Media V. Chartonas, International Hellenic University, Greece ID 26. The influence of quality of academics and university infrastructure on Generation Y students’ attitudes and loyalty C. Synodinos, North-West University, South Africa R. Müller, North-West University, South Africa ID 100. Patients’ satisfaction with public healthcare services: the case of three Municipal Health Clinics in Thessaloniki area C. Sarmaniotis, International Hellenic University, Greece A. Xariopolitou, International Hellenic University, Greece E. Papaioannou, International Hellenic University, Greece G. Tsekouropoulos, International Hellenic University, Greece

Session 2.3B (Room B): Branding 14:15-15:45 Chair: Yannis Hajidimitriou, University of Macedonia, Greece

ID 3. Can brand perceptions be changed through innovation and environmental profiling? O. Oklevik, Western Norway University College of Applied Science, Norway ID 15. Making the past fashionable: Heritage marketing in the service of luxury fashion brands I. Carrazza, Paris 1 Panthéon-Sorbonne University, France ID 69. The Influences of Market Orientation and Internationalization on Brand Innovation and Brand Equity in Greek Food and Beverage Companies

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

Y. Hajidimitriou, University of Macedonia, Greece Y. Kyanides, University of Macedonia, Greece K. Krikonis, University of Macedonia, Greece ID 83. Brand anthropomorphism in Twitter I. Rizomyliotis, University of Brighton, UK A. Henley, University of Brighton, UK N. Poulis, University of Brighton, UK

15:45-16:15 Coffee Break

Session 2.4A (Room A): Digital Marketing 16:15-17:45 Chair: Ioannis Mitropoulos, University of Patras, Greece

ID 48. The Stroop Effect as a Visual Game using Unity Technology via Evocative Power of Words and Images in Marketing N. Petropoulos, University of Patras, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece E. Gkintoni, University of Patras, Greece A. Koumparelis, Ionian University, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece ID 58. The effect of digital technology on specific cognitive abilities E. Stiakakis, University of Macedonia, Greece Y. Liapis, University of Macedonia, Greece ID 14. Fashion brands, influencers and followers – who are really influencing us? An analysis of social media influencers in the fashion marketing K. Le, University of East London, UK ID 102. Travel website characteristics and their impact on consumers’ intention to make purchases G. Tsekouropoulos, International Hellenic University, Greece D. Theocharis, Mediterranean College, Greece E. Papaioannou, International Hellenic University, Greece ID 54. Blockchain Technology and Smart Contracts in Marketing K. Giotopoulos, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece A. Kanavos, EDI LAB, University of Patras, Greece D. Papadopoulos, EDI LAB, University of Patras, Greece

Session 2.4B (Room B): Advertising 16:15-17:45 Chair: Costas Assimakopoulos, International Hellenic University, Greece

ID 44. Applying Data Mining Techniques for Pattern Recognition in a Knowledge Data Base of Historical Greek Advertising Images C. Halkiopoulos, EDI LAB, University of Patras, Greece A. Koumparelis, Ionian University, Greece E. Dimou, University of Patras, Greece L. Theodorakopoulos, University of Patras, Greece G. Heliades, Ionian University, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

ID 87. The effects of luxury and well-being in advertising and their impact on real consumption M. Makowski, Powiślański University Kwidzyn, Poland ID 37. Physiological versus Self-report Measures in Emotional Advertising: A Research Agenda L. Hatzithomas, University of Macedonia, Greece K. Margariti, University of Macedonia, Greece M. C. Voutsa, University of Macedonia, Greece E. Tsichla, University of Western Macedonia, Greece ID 45. Association through Data Analysis of Children as Protagonists in Greek Advertisements A. Koumparelis, Ionian University, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece E. Gkintoni, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece M. Georgiadi, , Greece ID 49. The Variable Importance of Cleanliness in Greek Advertisements. Data Analytics of Detergents’ Historical Images(1900-2015) A. Koumparelis, Ionian University, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece D. Papadopoulos, EDI LAB, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece

21:30 Gala Dinner NTORE GASTRONOMY & SYMPOSIA, Eleftheria Square 29, 5th floor, Heraklion, Crete

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm FRIDAY, July 12th 2019

9:00-10:00 Registration and Welcome Coffee

Session 3.1A (Room A): Marketing and Social Media 10:00-11:30 Chair: Georgios Lappas, University of Western Macedonia, Greece

ID 2. The impact of Facebook and Instagram on consumer buying behaviour in the fashion retail market of Rhodes, Greece P. Clarke, University of Liverpool, UK D. Tzavara, Laureate Online Education, Netherlands, University of Liverpool, UK F. Misopoulos, University of Liverpool, UK ID 32. The impact of dialogic communication on citizens’ engagement with local governments through Facebook: The case of the municipality of Larissa G. Lappas, University of Western Macedonia, Greece A. Triantafillidou, University of Western Macedonia, Greece A. Kani, University of Western Macedonia, Greece ID 81. Consumers’ Perceptions and Usage of Social Media in Fashion Marketing I. Antoniadis, University of Western Macedonia, Greece S. Xanthakou, University of Western Macedonia, Greece C. Assimakopoulos, International Hellenic University, Greece ID 94. The Intensity of the usage of the social networking sites by Greek politicians I. Kotzaivazoglou, International Hellenic University, Greece C. Assimakopoulos, International Hellenic University, Greece ID 95. Traditional vs contemporary mass media to communicate political messages: Voters perspectives A. Gounas, International Hellenic University, Greece C. Assimakopoulos, International Hellenic University, Greece ID 101. The impact of influencer marketing on consumers’ responses towards food and beverage products G. Tsekouropoulos, International Hellenic University, Greece D. Theocharis, Mediterranean College, Greece

Session 3.1B (Room B): General Session 10:00-11:30 Chair: Markos Tsogas, University of Piraeus, Greece

ID 39. Investigating the adoption of Insurance distribution channels: An empirical study in Greece A. Katarachia, University of Western Macedonia, Greece E. Papadopoulou, University of Western Macedonia, Greece ID 46. Data Analysis of Greek Historical Advertisements Over Time in light of Psychology of Colors A. Koumparelis, Ionian University, Greece E. Gkintoni, University of Patras, Greece C. Halkiopoulos, EDI LAB, University of Patras, Greece D. Papadopoulos, EDI LAB, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

ID 86. Use and misuse of CRM systems in the hotel industry: An exploratory study in the Athens area M. Tsogas, University of Piraeus, Greece M. Kyriakou, University of Piraeus, Greece A. Baklagi, University of Piraeus, Greece ID 55. A NoSQL Approach for Recommendation of Highly Rated Products A. Kanavos, EDI LAB, University of Patras, Greece L. Theodorakopoulos, University of Patras, Greece G. Vonitsanos, University of Patras, Greece ID 56. Understanding Trust Factors between Potential and Repeat Customers A. Kanavos, EDI LAB, University of Patras, Greece K. Giotopoulos, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece

Session 3.1C (Room C): Tourism Marketing & Management 10:00-11:30 Chair: Christos Sarmaniotis, International Hellenic University, Greece

ID 66. An Overview of the Future Perspectives on the use of Multimedia Technology in Tourism Marketing G. Vonitsanos, University of Patras, Greece I. Giannoukou, EDI LAB, University of Patras, Greece S. Sioutas, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece ID 31. The development of wine tourism in Crete according to wine producers’ perception G. Triantafyllou, , Greece D. Lagos, University of the Aegean, Greece P. Poulaki, University of the Aegean, Greece ID 91. Patient satisfaction from a public hospital: The case of the General Hospital of Kavala, Greece I. Kamenidou, International Hellenic University, Greece S. Mamalis, International Hellenic University, Greece A. Chatziaggelou, International Hellenic University, Greece I. Mylona, International Hellenic University, Greece S. Pavlidis, International Hellenic University, Greece E. Z. Bara, International Hellenic University, Greece ID 34. Participative co-Creation of Archaeological Heritage: Case Insights on Creative Tourism in Alentejo, Portugal G. Saxena, University of Hull, UK ID 62. Evaluation of Web Technologies and Social Networks of Hotel Websites in Greece using Big Data Algorithms C. Halkiopoulos, EDI LAB, University of Patras, Greece E. Dimou, University of Patras, Greece D. Papadopoulos, EDI LAB, University of Patras, Greece K. Giotopoulos, University of Patras, Greece I. Giannoukou, EDI LAB, University of Patras, Greece H. Antonopoulou, EDI LAB, University of Patras, Greece ID 70. Cruise Industry in Greece: Possibilities and Prospects E. Kasimati, Bank of Greece, Greece

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7th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 10- 12 July, 2019 Latest Update 9-7-2019, 15:34 pm

P. Dionysopoulou, Ministry of Tourism, Greece C. Doulgeraki, , Greece

11:30-12:00 Coffee Break

Special Panel 3.2A (Room A): Rethinking Family Business Research: Trends, Challenges and Opportunities Chair: Emmanuella Plakoyiannaki, Leeds University Business School, UK

12:00-13:15 Speakers: Katerina Polyzoi, Senior Manager, Advisory Family Business, KPMG, Greece Markos Tsogas, Assistant Professor of International Marketing, University of Piraeus, Greece Katerina Kampouri, Doctoral Researcher, Aristotle University of Thessaloniki, Greece

13:15-14:15 Lunch

Special Session 3.3A (Room A): Writing for Academic Publications 14:15-15:15 Chair: Emmanuella Plakoyiannaki, Leeds University Business School, UK

15:30-16:00 Room A: Closing Ceremony and Best Paper Award

SATURDAY, July 13th 2019

EDI LAB Special Session 4.1A (Room A): Quality Management and 10:00-11:30 Decision Making on Tourism Industry Chair: Hera Antonopoulou, EDI LAB, University of Patras, Greece

ID 52. Alternative forms of tourism development and management: The case of

wedding tourism potential in Mykonos I. Giannoukou, EDI LAB, University of Patras, Greece

C. Halkiopoulos, EDI LAB, University of Patras, Greece ID 51. Human resources management on tourism businesses: The degree of

satisfaction of employees of hotels in Crete I. Giannoukou, EDI LAB, University of Patras, Greece

C. Halkiopoulos, EDI LAB, University of Patras, Greece ID 78. Assessing the dynamics between productivity and quality in public

services: A DEA network model I. Mitropoulos, University of Patras, Greece ID 79. Quality Management in Primary Schools: A self-evaluation approach using

the common assessment framework P. Mitropoulos, University of Patras, Greece

K. Douvas, University of Patras, Greece

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