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A Dissertation by WINDY
PERSONALITY FIT IN NASCAR: DOES DRIVER-SPONSOR CONGRUENCE INFLUENCE SPONSORSHIP EFFECTIVENESS OUTCOMES? A Dissertation by WINDY DEES Submitted to the Office of Graduate Studies of Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY December 2007 Major Subject: Kinesiology PERSONALITY FIT IN NASCAR: DOES DRIVER-SPONSOR CONGRUENCE INCREASE SPONSORSHIP EFFECTIVENESS OUTCOMES? A Dissertation by WINDY DEES Submitted to the Office of Graduate Studies of Texas A&M University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Approved by: Chair of Committee, Gregg Bennett Committee Members, Mauricio Ferreira Michael Sagas Jeff Conant Interim Head of Department, Robert Armstrong December 2007 Major Subject: Kinesiology iii ABSTRACT Personality Fit in NASCAR: Does Driver-Sponsor Congruence Increase Sponsorship Effectiveness Outcomes? (December 2007) Windy Dees, B.A., Rollins College; M.S.E.S.S., University of Florida Chair of Advisory Committee: Dr. Gregg Bennett The purpose of this study was to determine if personality fit between NASCAR drivers and their major sponsors affects the sponsorship outcomes of consumer attitudes toward the sponsor, attitudes toward the brand, and purchase intentions during a NASCAR event. Moreover, fan identification and product involvement were examined as moderators between personality fit and the three sponsorship outcomes. A cross-sectional, non-experimental, exploratory study was conducted at a NEXTEL Cup event in April 2007, the NASCAR Samsung 500 at Texas Motor Speedway in Fort Worth, Texas. Several hundred paper-and-pencil questionnaires were distributed to willing participants prior to the start of the race. A total of 385 questionnaires were distributed during the event, and 347 were completed and useable for data analysis, resulting in a 90% response rate. -
County Cracks Down on Road Rage
THURSDAY July 1. 1999 91st Year. No. 221 (407)322-2611 Sanford, FL S O C w i t i ’»-"-i h k - Serving Weather Holiday baseball Lottery Sanrord, Casselberry. Partly Winning Lake Mary, Longwood, Sunny tournaments Oviedo. Winter Springs Numbers High: 92 open today. and Semlnolo County Low: 72 3A S in c e 1 9 0 8 2A IB * □ B riefs Accidents waiting County cracks down on road rage to happen Anyone who has driven by By Joa DeSantis_________________ The latest crackdown is in response to given to drivers for failing to obey local Department. the Intersection of State Staff Writer complaints by citizens and the increased seat belt laws, five people were cited for The department spokesperson said Roads 434 snd 436 in numbers of traffic crashes caused by driving with suspended licenses, and speeders were cited all over the county Altamonte Springs knows It's SANFORD — Seminole County drivers aggressive drivers. Law enforcement three others were cited for failing to have but were particularly targeted in the tra hardly Hollywood & Vine. with a propensity to speed and run red teams were out in force Tuesday at select a driver's license while operating a motor ditional speed areas of Interstate 4, and What it 4s is the second lights look a hit at the hands of the coun ed signalized intersections throughout vehicle. There were 20 other miscella State Highways 436 and 434. worst intersection in the state ty's law enforcement agencies Tuesday. the county, attempting to heighten aware neous tickets handed out as well, mostly "This is an ongoing effort to let drivers of Florida lor dangerous The latest phase of "Operation ness by drivers of the continuing prob for equipment violations. -
"Tiger Don Kill Ams and the Great C,TP-12 2 Crovd of Outsiders Joyfully Joined the Refrain
NOT FOR PUBLICATION INSTITUTE OF CURR.ENT ORLD APFAIRS C2P-2 17, 1963 University of Ibadan Tiger don kill a Ibadan, Nigeria Mr...Richard H, Nolte Insti,ute .of .Current World iffstrs 366. Nadtson AVenue e ork 17, New ork Dear lh'. Nol.e: Carrying he .eee and honor of Nigeris" on his gleaming,dark shoulders, Diek Tiger climbed in the boxing ring st Liberty Sadtum, Ibadan on August lOth,., and savagely defended his world mi,ddle- weight boxing champio.ns,hiP &gainst he ons!augh of the former holder, ene r of Utah. Battered and bleeding, the Morman bhs!Ienger was no sble to answer he bell for he eighth round of a scheduled ffteen. Although severely . i or ir first fight _he had gone.the distance. In heir second figh he had survived fteen rounds for a disputed, dry. DICK TIG/ This tim here was no room for doubt. s soon as the fight eMed, rushed from the stadium to break the n the even larger crowd Outside They sang and shouted, "Tiger don kill ams and the great C,TP-12 2 crovd of outsiders joyfully joined the refrain. Their gloving diamond-hard faith in the "power of Dick Tiger" had been gloriously sustained. There had been few, if an, Nigerian reservations about the ultimate victory of he Tiger, bu here had been serious msgvings about the weather, the attendance, the real worth of he government's financial investment, and the amount of lrestige and honor the nation would really accrue from a professional prizefight. The weather was marvelous. -
EXTENSIONS of REMARKS April 13, 1989 EXTENSIONS of REMARKS Yielding to Extraordinary Economic Pres Angola
6628 EXTENSIONS OF REMARKS April 13, 1989 EXTENSIONS OF REMARKS Yielding to extraordinary economic pres Angola. Already cut off from South African TESTIMONY OF HOWARD sures from the U.S. government, South aid, which had helped stave off well funded PHILLIPS Africa agreed to a formula wherein the anti invasion-scale Soviet-led assaults during communist black majority Transitional 1986 and 1987, UNITA has been deprived by HON. DAN BURTON Government of National Unity, which had the Crocker accords of important logistical been administering Namibia since 1985, supply routes through Namibia, which ad OF INDIANA would give way to a process by which a new joins liberated southeastern Angola. IN THE HOUSE OF REPRESENTATIVES government would be installed under United If, in addition, a SWAPO regime were to Thursday, April 13, 1989 Nations auspices. use Namibia's Caprivi Strip as a base for South Africa also agreed to withdraw its anti-UNITA Communist forces, UNITA's Mr. BURTON of Indiana. Mr. Speaker, I estimated 40,000 military personnel from ability to safeguard those now resident in would like to enter a statement by Mr. Howard Namibia, with all but 1,500 gone by June 24, the liberated areas would be in grave ques Phillips of the Conservative Caucus into the to dismantle the 35,000-member, predomi tion. RECORD. In view of recent events in Namibia, nantly black, South West African Territori America has strategic interests in south al Force, and to permit the introduction of ern Africa. The mineral resources concen I think it is very important for all of us who are 6,150 U.N. -
Historic Photos
HISTORIC PHOTOS 1 2 1. Richard Childress’ first race car was a 1947 Plymouth taxi cab that he bought for $20. Photo courtesy of Richard Childress Racing 2. In his NASCAR premier series debut, Richard Childress finished 23rd during 1969’s inaugural race at Alabama International Motor Speedway (now Talladega Superspeedway). Photo courtesy of Richard Childress Racing 3. Dale Earnhardt drove the final 11 races of 1981 for Richard Childress Racing. Photo courtesy of ISC Images & Archives via Getty Images 3 4 4. NASCAR Hall of Famer Richard Petty (2010) congratulated fellow Hall of Famer Dale Earnhardt (2010) on his record- tying seventh NASCAR premier series title in 1994. Photo courtesy of Dozier Mobley/Getty Images 5. Dale Earnhardt ended 20 years of frustration by winning the 1998 Daytona 500, a race he had nearly won numerous times before. Photo courtesy of ISC Archives via Getty Images 6. Kevin Harvick’s first NASCAR premier series victory came at Atlanta Motor Speedway in 2001 in just his third start for Richard Childress Racing. 5 6 Photo courtesy of Jonathan Ferrey/ALLSPORT 7. Richard and Judy Childress formed the Childress Institute for Pediatric Trauma in 2008. Photo courtesy of Richard Childress Racing 8. Austin Dillon (right) and grandfather Richard Childress flex their muscles after Dillon’s NASCAR Truck Series championship in 2011. Photo courtesy of Chris Graythen/Getty Images 9. Ty Dillon scored the first victory of his career in the NASCAR Nationwide (now Xfinity) Series at Indianapolis Motor Speedway in July 2014. Photo courtesy of Sean Gardner/NASCAR via Getty Images 7 8 10. -
The BG News September 22, 1995
Bowling Green State University ScholarWorks@BGSU BG News (Student Newspaper) University Publications 9-22-1995 The BG News September 22, 1995 Bowling Green State University Follow this and additional works at: https://scholarworks.bgsu.edu/bg-news Recommended Citation Bowling Green State University, "The BG News September 22, 1995" (1995). BG News (Student Newspaper). 5887. https://scholarworks.bgsu.edu/bg-news/5887 This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License. This Article is brought to you for free and open access by the University Publications at ScholarWorks@BGSU. It has been accepted for inclusion in BG News (Student Newspaper) by an authorized administrator of ScholarWorks@BGSU. Kilt 9& flttirt // Celebrating 75 years of Excellence rr 1995 Inside the News Sports Opinion • Peiffer discusses the merits of prostitution 2 The Falcon football team has CantpUS • Councils sponsor Greek Week a score to settle with Central Michigan. State • Accused rapist arrested in Troy Page 7 Nation* "Kid dumping " becoming common NEWS Friday, September 22, 1995 Bowling Green, Ohio Volume H4, Issue 16 On the clock Police search Officer awaits expired meters for missing Juli Schackow The BG News out to make students' days horri- ble. mother, kids Working in Parking and Traf- "People think we are out to get fic may have its share of horror them," Rath said. Aaron Gray she believes James may have stories, but it also can be a great Actually, Rath said that he The BC News have coerced Kristina to go deal of fun, according to Robert takes it easy on students. -
Montana Kaimin, February 2, 1960 Associated Students of Montana State University
University of Montana ScholarWorks at University of Montana Associated Students of the University of Montana Montana Kaimin, 1898-present (ASUM) 2-2-1960 Montana Kaimin, February 2, 1960 Associated Students of Montana State University Let us know how access to this document benefits ouy . Follow this and additional works at: https://scholarworks.umt.edu/studentnewspaper Recommended Citation Associated Students of Montana State University, "Montana Kaimin, February 2, 1960" (1960). Montana Kaimin, 1898-present. 3565. https://scholarworks.umt.edu/studentnewspaper/3565 This Newspaper is brought to you for free and open access by the Associated Students of the University of Montana (ASUM) at ScholarWorks at University of Montana. It has been accepted for inclusion in Montana Kaimin, 1898-present by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact [email protected]. MONTANA K A INI MX Montana State University AN INDEPENDENT DAILY NEWSPAPER 59th Year ofPublication, No. 55 Missoula. Montana ' Tuesday, February 2,1960 Egyptian Troops Delegation M ay Represent Reported Moving " J 1 To Israeli Border Ukraine at UN Convention JERUSALEM, Israeli Sector (UPI) Isreal and the United Arab * Eleven delegates and six alter senior from Newton, Kansas; Republic exchanged threats of war nates have been chosen to attend Rosalie Morgenweck, senior from yesterday following sporadic troop the tenth annual Model United Na Kelso, Wash.; Gary Morrow, soph clashes along the Syrian frontier. tions Convention in San'Francisco omore from Baker; Ed Risse, senior April 6 to 9, according to Kemal In Cairo, the Egyptian govern- i senior from West Glacier and Da ment declared a state of emer Karpat, assistant professor of poli vid Voight, freshman froto tical science. -
Video Name Track Track Location Date Year DVD # Classics #4001
Video Name Track Track Location Date Year DVD # Classics #4001 Watkins Glen Watkins Glen, NY D-0001 Victory Circle #4012, WG 1951 Watkins Glen Watkins Glen, NY D-0002 1959 Sports Car Grand Prix Weekend 1959 D-0003 A Gullwing at Twilight 1959 D-0004 At the IMRRC The Legacy of Briggs Cunningham Jr. 1959 D-0005 Legendary Bill Milliken talks about "Butterball" Nov 6,2004 1959 D-0006 50 Years of Formula 1 On-Board 1959 D-0007 WG: The Street Years Watkins Glen Watkins Glen, NY 1948 D-0008 25 Years at Speed: The Watkins Glen Story Watkins Glen Watkins Glen, NY 1972 D-0009 Saratoga Automobile Museum An Evening with Carroll Shelby D-0010 WG 50th Anniversary, Allard Reunion Watkins Glen, NY D-0011 Saturday Afternoon at IMRRC w/ Denise McCluggage Watkins Glen Watkins Glen October 1, 2005 2005 D-0012 Watkins Glen Grand Prix Festival Watkins Glen 2005 D-0013 1952 Watkins Glen Grand Prix Weekend Watkins Glen 1952 D-0014 1951-54 Watkins Glen Grand Prix Weekend Watkins Glen Watkins Glen 1951-54 D-0015 Watkins Glen Grand Prix Weekend 1952 Watkins Glen Watkins Glen 1952 D-0016 Ralph E. Miller Collection Watkins Glen Grand Prix 1949 Watkins Glen 1949 D-0017 Saturday Aternoon at the IMRRC, Lost Race Circuits Watkins Glen Watkins Glen 2006 D-0018 2005 The Legends Speeak Formula One past present & future 2005 D-0019 2005 Concours d'Elegance 2005 D-0020 2005 Watkins Glen Grand Prix Festival, Smalleys Garage 2005 D-0021 2005 US Vintange Grand Prix of Watkins Glen Q&A w/ Vic Elford 2005 D-0022 IMRRC proudly recognizes James Scaptura Watkins Glen 2005 D-0023 Saturday -
Sun and Surf Run Motors Into Twin Cities for the First Time
Business Makes Man’s Centralia Man Jailed After Chase to Thurston / Life 1 Best Friend County / Main 16 $1 Weekend Edition Saturday, Serving our communities since 1889 — www.chronline.com July 30, 2016 The Sandstone Cafe Adna Grad on Gridiron Tenino Business Powered by Popular Menu Cooper Zurfluh Enters Senior Year With and Dynamic Mother-Daughter Duo / Main 3 University of Puget Sound Squad / Sports Damage to Chamber Way Overpass Estimated at $6M WSDOT: Temporary Drivers irked by the loss of announced Thursday that a gineering for WSDOT’s South- “Early next week, we’ll have a the Chamber Way overpass this temporary steel bridge could be west Region, said at a meeting better idea of where we’re at,” he Bridge to Be Installed week may not have to wait long in place over the removed south with the Chehalis City Council said. Within Weeks to cross the busy intersection span of the overpass, in as little Thursday that he hoped crews Governor Jay Inslee declared again. as two weeks. could begin construction on the a state of emergency regarding By Natalie Johnson Washington State Depart- Bart Gernhart, assistant bridge as early as Friday after- [email protected] ment of Transportation staff regional administrator for en- noon. please see CHAMBER, page Main 11 Man Who Sun and Surf Run Motors Into Kidnapped, Molested Girl Twin Cities for the First Time in 1989 Faces Indefinite Prison Term CIVIL COMMITMENT: State Attorney General Seeking to Keep Dannell Harris Imprisoned as Sentence Ends By Natalie Johnson [email protected] A man facing indefinite imprisonment as a sexually violent predator made his first appearance in Lewis County Superior Court on the matter Thursday. -
General Assembly of North Carolina Session 2001 H 1 House Joint Resolution 270
GENERAL ASSEMBLY OF NORTH CAROLINA SESSION 2001 H 1 HOUSE JOINT RESOLUTION 270 Sponsors: Representatives Johnson, Barnhart; Barbee, Coates, Cox, Goodwin, Hensley, Hilton, Hurley, Luebke, McCombs, and Sexton. Referred to: Rules, Calendar, and Operations of the House. February 27, 2001 1 A JOINT RESOLUTION HONORING THE LIFE AND MEMORY OF DALE 2 EARNHARDT, LEGENDARY STOCK CAR RACER. 3 Whereas, Ralph Dale Earnhardt was born on April 29, 1951, on a farm in 4 Kannapolis, North Carolina; and 5 Whereas, the son of a NASCAR driver Ralph Earnhardt, Dale Earnhardt 6 developed a passion for stock car racing at an early age; and 7 Whereas, Dale Earnhardt began competing in local stock car races as a 8 teenager, eventually competing on the Winston Cup circuit; and 9 Whereas, in 1975, Dale Earnhardt entered his first Winston Cup race at the 10 Charlotte Motor Speedway; and 11 Whereas, in 1979, Dale Earnhardt won his first Winston Cup race at the 12 Bristol Motor Speedway in Bristol, Tennessee, and later that year was named Rookie of 13 the Year; and 14 Whereas, in 1980, Dale Earnhardt clinched the NASCAR Winston Cup 15 championship, making him the first driver to win Rookie of the Year and the Winston 16 Cup championship in successive seasons; and 17 Whereas, in 1984, Dale Earnhardt began driving for Richard Childress, and 18 together they formed a formidable team achieving tremendous success on the racetrack; 19 and 20 Whereas, Dale Earnhardt won NASCAR championships in 1986, 1987, 1990, 21 1991, 1993, and 1994, tying Richard Petty's impressive record -
1968 Hot Wheels
1968 - 2003 VEHICLE LIST 1968 Hot Wheels 6459 Power Pad 5850 Hy Gear 6205 Custom Cougar 6460 AMX/2 5851 Miles Ahead 6206 Custom Mustang 6461 Jeep (Grass Hopper) 5853 Red Catchup 6207 Custom T-Bird 6466 Cockney Cab 5854 Hot Rodney 6208 Custom Camaro 6467 Olds 442 1973 Hot Wheels 6209 Silhouette 6469 Fire Chief Cruiser 5880 Double Header 6210 Deora 6471 Evil Weevil 6004 Superfine Turbine 6211 Custom Barracuda 6472 Cord 6007 Sweet 16 6212 Custom Firebird 6499 Boss Hoss Silver Special 6962 Mercedes 280SL 6213 Custom Fleetside 6410 Mongoose Funny Car 6963 Police Cruiser 6214 Ford J-Car 1970 Heavyweights 6964 Red Baron 6215 Custom Corvette 6450 Tow Truck 6965 Prowler 6217 Beatnik Bandit 6451 Ambulance 6966 Paddy Wagon 6218 Custom El Dorado 6452 Cement Mixer 6967 Dune Daddy 6219 Hot Heap 6453 Dump Truck 6968 Alive '55 6220 Custom Volkswagen Cheetah 6454 Fire Engine 6969 Snake 1969 Hot Wheels 6455 Moving Van 6970 Mongoose 6216 Python 1970 Rrrumblers 6971 Street Snorter 6250 Classic '32 Ford Vicky 6010 Road Hog 6972 Porsche 917 6251 Classic '31 Ford Woody 6011 High Tailer 6973 Ferrari 213P 6252 Classic '57 Bird 6031 Mean Machine 6974 Sand Witch 6253 Classic '36 Ford Coupe 6032 Rip Snorter 6975 Double Vision 6254 Lolo GT 70 6048 3-Squealer 6976 Buzz Off 6255 Mclaren MGA 6049 Torque Chop 6977 Zploder 6256 Chapparral 2G 1971 Hot Wheels 6978 Mercedes C111 6257 Ford MK IV 5953 Snake II 6979 Hiway Robber 6258 Twinmill 5954 Mongoose II 6980 Ice T 6259 Turbofire 5951 Snake Rail Dragster 6981 Odd Job 6260 Torero 5952 Mongoose Rail Dragster 6982 Show-off -
Nascar, Its Pioneer Racing Families and Drivers, and North Carolina Motor Racing
GENERAL ASSEMBLY OF NORTH CAROLINA SESSION 2003 RATIFIED BILL RESOLUTION 2003-11 HOUSE JOINT RESOLUTION 1161 A JOINT RESOLUTION HONORING NASCAR, ITS PIONEER RACING FAMILIES AND DRIVERS, AND NORTH CAROLINA MOTOR RACING. Whereas, North Carolina takes great pride in its position as the stock car racing capital of the United States and the world; and Whereas, North Carolina is the home of NASCAR, which staged its first sanctioned "purely stock car" race at the Charlotte Speedway on June 19, 1949; and Whereas, since that time, NASCAR and motorsports events have become and remain hugely popular with the people of North Carolina, with more than one million people attending motorsports events in North Carolina each year, thereby substantially enhancing the tourism industry in and economy of North Carolina; and Whereas, North Carolina currently hosts five NASCAR Winston Cup events, with two being held at the North Carolina Speedway in Rockingham and three at the Lowe's Motor Speedway, near Charlotte, and is thus the stock car racing capital of the world; and Whereas, these Winston Cup races materially affect North Carolina's economy, and the loss of any Winston Cup event would have a tremendous negative impact on jobs and tax revenues in the Rockingham and Charlotte areas and the tourism industry in North Carolina in general; and Whereas, North Carolina has established the William States Lee College of Engineering at the University of North Carolina at Charlotte which offers an undergraduate program concentrating on motorsports engineering; and