Enhancing the Effectiveness of Seqwater’s Dam Release Messaging: A Response to the IGEM Review 12 August 2016 Amisha Mehta, Dominique A. Greer, Paula Dootson, Cindy Hammill, and Vivienne Tippett Queensland University of Technology and the Bushfire and Natural Hazards Cooperative Research Centre For further information, please contact: Associate Professor Amisha Mehta QUT Business School Level 10, Z Block 2 George Street Brisbane QLD 4000 Australia Phone: + 61 7 3138 1798 Email:
[email protected] Prepared for Seqwater by QUT Executive Summary This report supports Seqwater’s response to the 2015 Review of Seqwater and Sunwater Warnings Communications by the Office of the Inspector General for Emergency Management (IGEM). Specifically, Seqwater engaged the Queensland University of Technology (QUT) to respond to Messaging: Recommendation 1 by addressing three project objectives: test new and existing dam release messaging, identify evidence-based opportunities to improve the effectiveness of dam release notifications, and support Seqwater’s response to the IGEM requirements. To meet these objectives, QUT researchers, with support from the Bushfire and Natural Hazards Cooperative Research Centre, drew on risk communication models and theories to design a multi-method, multi-phase research program that included community focus groups and surveys. Seqwater messages were modified using principles of effective message design to add specificity, clarity, clear guidance, relevancy and consistency, and tested during all phases. This research program led to the following evidence-based recommendations to improve the effectiveness of Seqwater’s dam release notifications: 1. Adopt modified dam release messages, which were more often effective than existing Seqwater dam release messages.