This sample edition features pages from our africa 2009 Venues Global Edition - Marketing Africa , Trade and through events and incentives. The latest edition is in produc- Travel Magazine tion and a digital version will be available for download following the Africa Travel Associa- tion (ATA) 35th Annual Congress, May 17-20 in Banjul, The Gambia. & Meetings For your convenience we have limited the size of this sample to under 60 pages ATA in Egypt Also for your convenience to avoid constant NY Times Travel page turning, we have designed this PDF ver- sion in double page spreads, except for the ITB Berlin covers. Previews of over 24 other editions Imex Frankfurt can be viewed from our website - http://www. WTM africa-ata.org/mag.htm Mode a Paris To turn pages, please use the return key or the Indaba 2010 forward arrow. Karibu Fair World Cup Conventions Incentives

VENUES Africa  Africa Travel Magazine THIS IS A SAMPLE ONLY NOT ALL OF THE PAGES LISTED Venues BELOW HAVE BEEN INCLUDED “The western media needs to focus more on IN THE SAMPLE success stories in Africa. We are doing so many good things out here which do not get enough publicity.” President Kikwete, Tanzania, I N D E X Inserts ATA 35th Annual Congress, Banjul, The Gambia 2-5 Index and Calendar of Events Testimonials from our supporters around the world are 6-9 ATA 4th Annual Presidential Forum proof that we have heeded President Kikwete’s request 10-11 World Expo by providing positive publicity for the past 15 years. The 12-13 World Cup 2010 in South Africa results are showing up in meaningful, measurable ways, as 14-15 Return to Mogador, Morocco 16-17 Riads, Kasbahs and Boutique Hotels . we move ahead, building a library of books and magazines 18-19 Cairo, Egypt hosts Africa Travel Association that showcase the Best of Africa. Our “Faces of Africa” are 20-21 East Africa’s Karibu Fair in Arusha smiling for good reason - their stories in print, online and 22-23 Cameroon’s Cultural Festival on air are many, varied and well received. For over 100 24-25 Las Vegas hosts TheTradeShow by ASTA examples visit: www.africa-ata.org/faces1.htm 26-27 ITB Berlin, World’s Largest Travel Show . 28-29 Berlin and Paris Show Gallery 30 Make Africa Work Campaign, Nigeria 31 Imex 2010: Meetings & Incentive Travel, Frankfurt 32-33 Carnival in Abuja, Nigeria’s Colorful Capital 34-35 Celebrating Africa Texas Style 36-37 African Diaspora Conference 38-39 Ali’s Caravan for Peace Across Africa 40-41 Zanzibar Swings Year Round 42-43 Zanzibar International Film Festival 44-45 Peace Through Tourism 46-47 African Mayors at UN Urban Forum in Vancouver 48-49 Travelers’ Philanthropy Conference 50-51 Adventures in Travel Expo 52-53 ATA 33rd World Congress in Tanzania 54 300 African Mayors Meet 55 Moevenpick Dar es Salaam 56-57 World Conference, Quebec 58-59 Leon H. Sullivan Summit, Arusha 60-61 Kilimanjaro Mountain Marathon 62-63 Art and Fashion in the World’s Capital 64-65 Southern Africa Tourism Expo 66-67 Consider Togo as a Site 68 Nigeria - Developing Tourism in Calabar Area 69 Africa Travel Magazine Gold Edition 70 Diski Dance to World Cup in South Africa 70-71 The Big Five and Gold Editions 72-73 Promoting Africa in Vancouver and Seattle 74-75 Djibouti - Red Sea Miracle

 Africa Travel Magazine  Africa Travel Magazine Frankfurt, Germany hosts Imex May 25-27, 2010 Venues Events Promoting Africa OCTOBER 2009 14-18 NTA Annual Convention MARCH 2010 Reno, NV www.ntaonline.com 10-11 Adventures in Travel Expo 10-14 ITB Berlin New York City, NY China International Travel Mart Phone: +49 (0)30 3038-0 www.adventureexpo.com New International Expo Center, E-Mail: [email protected] Shanghai, China . t.b.a. 17-19 Africa City Mayors Indaba Salon de Tourisme, Paris, Gallagher Estates, Midrand, Johan- Travelers’ Philanthropy France nesburg, South Africa Conference . t.b.a. Dates to be announced

25-30 Fifth Annual African Diaspora DECEMBER 2009 13-14 Adventures in Travel Expo Heritage Trail Conference Washington, DC Dar es Salaam and Zanzibar, USTOA Annual Conference and www.adventureexpo.com http://www.adht.net Marketplace, Fairmmont Hotel, Banff, Alberta, Canada 24-26 GLOBE 2020, World’s Largest Enviro-Business Expo, Vancouver The Essential Worldwide Exhibition for Meetings and Incentive Travel 20-22 Adventure Travel World JANUARY 2010 Summit, Quebec City, Canada MAY 2010 With global business experiencing Business follows IMEX About Frankfurt www.adventuretravelsummit.com 9 -10 Adventures in Travel Expo unprecedented change, IMEX is This year’s IMEX was delivered Situated on the Main River, Frank- Chicago, IL www.adventureexpo. ATA 35th Annual Congress the show that exceeds your expec- following one of the most uncertain furt is the financial and transporta- 23-25 SITV com The Gambia tations every time. Three vital days periods in global economic history. tion centre of Germany and the & Travel Show, Montreal, Canada, www.salontourismevoyages.com 25-27 Imex, Incentive Travel, where you’ll meet more top people Nevertheless, the international meet- largest financial centre in continental 14 - 17 Moroccan Travel Market Meetins and Events in the global industry than any- ings, incentive travel and events Europe. It is seat of the European Marrakech, Morocco 28 ATS American Tourism Society 212 5 22 25 25 13 Frankfurt Germany where else. Where new contacts, industry is nothing if not resilient, Central Bank, the German Federal and Tourism Cares Conference [email protected] new ideas and new strategies will pragmatic and inherently optimistic. Bank, the Frankfurt Stock Exchange Mecklenburg - Vorpommern, NOVEMBER 2010 And this was reflected in a strong provide the tools and business you and the Frankfurt , as Germany 23-24 Toronto’s Ultimate Travel desire to get down to business and need to thrive in today’s business well as several large commercial Show, Toronto, Canada Adventures in Travel Expo climate. see a return on investment coupled banks. Frankfurt Airport is one of NOVEMBER 2009 Seattle, WA www.adventureexpo. IMEX is the only global exhibition with a widespread belief that busi- the world’s busiest international com to combine an international hosted ness opportunities were still in good airports, Frankfurt Central Station 1-3 and Sustainable FEBRUARY 2010 Portland, OR, Other events to be announced buyer programme with thousands supply. Our feedback proves that all is one of the largest terminal sta- Tourism Conference, [email protected] . of buyers from the German out- of this – and more – was achieved at tions in Europe, and the Frankfurter 13-14 Adventures in Travel Expo IMEX this year. Hosted buyer num- www.ecotourismconference.org. Los Angeles, CA www.adventure- bound market. The 3,500 exhibi- Kreuz (Autobahn interchange) is the bers reached a new high of 3,779 expo.com tors from across the globe include most heavily used interchange in 1-6 Skal World Congress (from 60 countries), with buyers national & regional tourist offices, continental Europe. Frankfurt is the Budapest, Hungary 19-21 Boston Globe Travel convention & visitor bureau, hotel representing the long-haul markets only German city listed as one of ten Show, Boston, Mass. groups, conference centres, cruise increasing by 50% .Over 8,900 Alpha world cities. 7-11 ICCA Exhibition, Florence, Italy lines, airlines, destination manage- visitors. 3,700 international hosted www.iccaworld.com ment companies and more.“In a buyers. 4,300 German buyers. word, IMEX has been fabulous 3,500 exhibitors. 157 countries. 9-12 World Travel Market Contact: Carina Bauer Excel Centre, London, UK - visitors are deadly serious about www.wtmlondon.travel doing business, meaning that no Ph: +44 (0) 1273 227311 time is wasted. It’s been fun too.” http://www.imex-frankfurt.com Martin Sirk, ICCA  Africa Travel Magazine I AM THE GAMBIA, HOST COUNTRY FOR THE AFRICA TRAVEL ASSOCIATION 35TH ANNUAL CONGRESS, MAY 17-20, 2010 I am the West 18, 1965y. My President, H.E. Yaya Fulani. They live harmoniously in workforce. In 2000, around 100,000 tries - the logical “gateway” that stretched from pre-co- African Republic of A.J.J. Jammeh instituted “The Gam- mixed communities, freely exer- tourists visited me, providing an into West Africa for the lonial and pre-slavery times The Gambia, proud bia Incorporated” a vision 2020 plan cising their religious and cultural estimated 10,000 Gambians with trans-shipment of imports to independence. The site is host country for the that aims to transform traditions. My people are also stable employment. and exports. . particularly significant for Africa Travel Asso- me into middle income widely recognized for their Gateway to Success My Rich Heritage its relation to the beginning and the ciation 35th Annual status by offering a genuine friendliness and hos- Fishing and manufacturing indus- The World Heritage Committee abolition of the slave trade. It also Congress in May, stable investment en- pitality.While English is the tries offer opportunities for expan- Inscribes 24 New Sites on the World documents early access to the inte- 2010. I was named for one the vironment, an efficient official language, Wolof and sion, with plastics and confec- Heritage List, including the West rior of Africa. continent’s most navigable rivers. I banking sector, and a Fulani are spoken in towns tionaries as key products. I am an African Republic of The Gambia. occupy a narrow area on the Gam- competitive private sec- and Mandinka in rural areas. important entry point for goods to New natural sites include James Photos from top left: Coastal re- bia River, surrounded by Senegal tor. About 85% of my popula- be distributed to neighboring coun- Island and related locations, which sorts, Map of the Gambia, Arch 22 to the north, east and south. My My Ethnic Roots tion is Muslim, with a fairly present a tes- at the entrance to Banju, Banjul In- western boundary along the At- Many Americans know large Christian minority. My timony to the ternational Airport , Albert Market, lantic Coast offers visitors some about me thanks to Alex capital, main port and and main periods Banjul King Fahad Mosque. Sources of Africa’s most beautiful beaches Haley’s bestseller and commercial center along the and facets of - Wikipedia, Sheraton, The Gambia. with warm coastal waters and a epic television docudrama “Roots, ” River Gambia is Banjul ( 300,000 the encounter To learn more about me check out tropical climate that is warm and which tells the story of Kunta Kinte population). between Afri- www.visitthegambia humid year round. and his ancestral homeland of Juf- My Economy cans and Euro- My Vision 2020 Plan fureh. My population of 1.5 million Tourism and Agriculture account peans along the More to come in this edition A former British colony, I be- includes the Mande, rural Mandinka for 23% of my gross domestic River Gambia, came independent on February and Atlantic peoples - Wolof and product and employ 75% of my a continuum

 Africa Travel Magazine exception of a small shoreline, sectors and ATA-Banjul chapter relations firms, consulting com- ABOUT THE AFRICA TRAVEL ASSOCIATION 35TH ANNUAL CONGRESS the English-speaking country is members, as well as visit the panies, non-profit organizations, NEW YORK, ple, eco-tourism, sports fishing, boards, travel agencies, ground surrounded by Senegal. Approxi- proposed conference, lodging businesses, small and medium- NY: Honorable bird watching and , music, operator companies, airlines, and mately 120,000 charter tourists, and entertainment venues. sized enterprises, and other Nancy Seedy dancing and traditional wrestling hotels. Many participants from mainly from Europe, arrive ATA, in cooperation with the organizations engaged in tourism Njie, The Gambia’s Minister of matches, and visiting trans-Atlan- the travel trade media and the annually. The Ministry plans to Egyptian Ministry of Tourism promotion. For more informa- Tourism and Culture, and Edward tic slave trade sites. corporate, non profit and aca- attract 500,000 arrivals by 2012, and the Egyptian Tourism Au- tion, visit ATA online at www. Bergman, Executive Director “The Gambia has made amazing demic sectors are also expected by targeting the US marketplace thority (ETA), organized the africatravelassociaton.org or call of the Africa Travel Association progress with its travel and tour- to attend. and “up-market” tourists, and to 2009 congress at the Conrad +1.212.447.1357. (ATA), today announced that the ism industry by building public The four-day event will engage lengthen the tourist season to all Cairo Hotel in Egypt in May Republic of The Gambia will host and private-sector partnerships, delegates in discussions on a year round. Public-private sec- 2009. Under the banner “Con- For more information on Gam- ATA’s 35th Annual Congress in where the government creates the range of industry topics, such tor plans to increase the accom- necting Destination Africa,” the bia, visit the Gambia Tourist the capital city of Banjul in May conditions for the private sector as public-private sector partner- modation stock and to build a event brought travel specialists Authority (GTA) website at http:// 2010. to invest in the industry,” said ship, marketing and promotion, conference center are currently and experts to Egypt to help www.visitthegambia.gm/. “It is with great pride that we are Bergman. “By combining The tourism infrastructure develop- underway. The travel and tour- shape Africa’s tourism agenda once again partnering with ATA Gambia’s ability to attract tourist ment, industry trends, and social ism economy accounts for sixteen during the global economic to invite the world to visit and ex- arrivals, particularly from Eu- media. ATA member countries percent of Gambia’s GDP. downturn. EgyptAir plore The Gambia,” said Minister rope, with ATA’s ability to engage will organize a few evening Encore from 1984 served as the official con- Njie. “The Gambian government diverse travel professionals from networking receptions and ATA’s The 2010 Congress builds on gress carrier. places great priority on tourism, around the world, particularly in Young Professionals Network the success of the West African About the Africa which has contributed significant- North America and across Africa, will meet with local hospitality country’s longstanding ties with Travel Association ly to our country’s growth and the congress holds tremendous professionals and students. For ATA. In 1984, ATA held its ninth (ATA) stability. We hope that the ATA promise for turning tourism into a the second year, the congress congress in Banjul, immediately The Africa Travel As- Congress will help us continue to continental economic driver.” will also include a marketplace following the association’s eighth sociation (ATA) was promote our country in new mar- ATA’s hallmark international for buyers and sellers special- congress in Cairo, Egypt. established as an inter- ketplaces and attract new invest- event will be attended by African izing in Destination Africa. “ATA is excited to return to national travel industry ment in the sector.” tourism ministers and industry Delegates will also have the op- Gambia and anticipates that the trade association in 1975. Smiling Coast experts representing tourism portunity to explore the country 2010 congress will help Gambia ATA’s mission is to pro- The Gambia, on pre or post reach its goal of bringing in more mote travel, tourism and known as the congress trips, tourists and industry investment,” to and within “Smiling Coast of as well as on said Bergman. “We are especially Africa, and to strengthen Africa,” is famous the Host grateful to our private sector intra-Africa partner- for its luxurious Country partners, particularly Starwood ships. As the world’s beach , Day Hotels, who have been instru- premier travel industry quaint fishing The Gambia, mental in bringing the Ministry trade association, ATA villages and mag- the smallest and ATA together to organize this provides services to a nificent coastline, country on important continental event.” broad range of members but there is much the African To prepare for the annual event, including: tourism, dias- more to the afford- continent, has ATA will send a delegation to pora, culture, and sports able and safe West an estimated Banjul in November for a site ministers, tourism boards, African country, population inspection. During the visit, the airlines, hoteliers, travel including peaceful of 1,600,000. team will meet with representa- agents, tour operators, and friendly peo- With the tives from the public and private travel trade media, public

 Africa Travel Magazine Baloi Ezkwesili Hamadou Lewanika Kachikho Mbuende Suluhu Sefue

AFRICAN LEADERS SPEAK IN NEW YORK CITY AT ATA’S FOURTH ANNUAL PRESIDENTIAL FORUM ON TOURISM The prestigious setting for the Africa creation, income distribu- Seven African Lead- then delivered an opening Mission of the from the travel trade industry, me- Travel Association’s Fourth Annual tion and regional devel- Bergman Presidential Forum was New York Uni- ers from Cameroon, statement. The remarks Republic of dia, diplomatic community, African opment, or even chang- versity, (NYU) a private, nonsectarian, Malawi, Mozambique, set the stage for the panel Namibia to the diaspora, business sector, non-profit research university in New York City ing perceptions, Africa’s Namibia, Tanzania- discussion that followed, U.N., and Dr. world, and academia and hospitality at its main campus in the Greenwich tourism industry requires Zanzibar, Zambia and much of which centered Inonge Mbi- studies, participated in the event. Village section of Manhattan. Founded attention, investment and in 1831, NYU is the largest private, the World Bank Share on introducing each kusita-Lewanika, About the Africa Travel partnership,” ATA Ex- nonprofit institution of higher education Updates on Tourism country as a unique travel Ambassador of Association (ATA) ecutive Director Edward in the United States, with an enrollment New York, N.Y., Oc- destination and the role the Republic of The Africa Travel Association is the of more than 50,000 students. The Uni- Bergman said in his welcoming tober 6, 2009 - The Africa Travel that tourism plays in each Zambia to the premier global travel trade associa- versity counts 31 Nobel Prize winners remarks. “With strong public-private Association (ATA) held its fourth nation’s economy. Eze- U.S. tion promoting tourism to Africa and and 16 Pulitzer Prize winners, among partnerships, tourism can yield even other achievements. It has proven to annual Presidential Forum on Tour- kwsili also spoke about In three years, intra-Africa travel and partnership greater benefits for each nation on be an ideal location for an event of this ism at New York University’s Africa the need to build a tourism the forum has since 1975. ATA members include kind, which provides a platform for the its own and for the continent as a House on September 26. Co-spon- sector that is driven by become a high- ministries of tourism and culture, positive story of Africa Tourism and its whole.” sored by South African Airways economic and social considerations light on the diplomatic and travel national tourism boards, airlines, position on the global stage in the new After Bergman’s welcoming re- (SAA) and Tanzania National Parks rather than political ones. industry calendars, taking place in hoteliers, travel agents, tour op- millennium. Below: TTB Print Media marks, Tanzanian Ambassador to the Award to Journalist Eloise Parker (full (TANAPA), the forum focused on Africa House Director Dr. Yaw parallel to the UN General Assem- erators, travel trade media, public United Nations, Obmeni Sefue, pre- story and photo caption on page 8. how tourism can drive economic Nyarko moderated the discus- bly meetings in September. In 2006, relations firms, students, NGOs, sented the Tanzania Tourist Board’s growth even during challenging eco- sion featuring Dr. Oldemiro Baloi, Tanzania’s and Nigeria’s heads of individuals, and SME’s. For more 2009 Print Media Award to journal- nomic times. Minister of Foreign Affairs of the state launched the inaugural event; information, visit ATA online at ist Eloise Parker for her coverage “Whether its fos- Republic of Mozambique, Baba in 2007, Tanzania’s and Cape www.africatravelassociaton.org or on summiting Mount Kilimanjaro. tering economic Hamadou, Minister of Tourism of Verde’s heads of states delivered the call +1.212.447.1357. Speaking on behalf of Tanzania, a growth through the Republic of Cameroon, Anna A. keynote addresses. They were joined ATA Communications country that currently holds ATA’s foreign exchange Kachikho, MP, Minister of Tourism, by ministers from Benin, Ghana, Tel: +1-212-447-1357 rotating presidency, Ambassador earnings and Wildlife and Culture of the Republic Lesotho, and Malawi, as well as Sefue also spoke about the role ATA increasing state of Malawi, Samia H. Suluhu, Min- representatives from Rwanda and can play in improving the state of revenue; or im- ister of Tourism, Trade & Industry the Africa Union. In 2008, ministers For a free copy of our Venues tourism on the African continent. proving people’s of the Revolutionary Government from Tanzania, Zambia and Malawi .World Edition featuring this and World Bank Vice President of the well-being in of Zanzibar, Dr. Kaire M. Mbuende, participated. other articles on ATA activities, Africa Region, Obiageli Ezekwesili email: [email protected] the areas of, job Ambassador of the Permanent This year, over 200 participants

 Africa Travel Magazine TANZANIA TOURIST BOARD 2009 PRINT MEDIA AWARD PRESENTED AT AFRICA TRAVEL ASSOCIATION’S FOURTH ANNUAL PRESIDENTIAL FORUM IN NEW YORK CITY CO-SPONSORED BY TANZANIA NATIONAL PARKS

(October 2, 2009, New York, NY) H.E. Ombeni Y. to the United Nations, Honorable Anna A. Kachikho, Sefue, Tanzania’s Ambassador to the United States, MP, Minister of Tourism, Wildlife, and Culture of presented the 2009 Tanzania Tourist Board Print Malawi, Her Excellency Dr. Inonge Mbikusita- Media Award to journalist Eloise Parker at the African Lewanika, Ambassador of the Republic of Zambia to Travel Association’s (ATA) Fourth Annual Presidential the United States, His Excellency Dr. Oldemiro Baloi, Forum held at the Kimmel Center of New York Minister of Foreign Affairs, and the Honorable Obiageli University on Friday September 25, 2009. Ms. Parker Ezekwesili, Vice President, Africa Region, World Bank, was honored for her first-hand account of summiting Washington, D.C. Mt. Kilimanjaro which appeared in the New York Daily News print and online edition. Tanzania Photos: 1. (L-R) Karen Hoffman, Tanzania Tourist National Parks (TANAPA), Africa House of NYU, and Board USA; Eloise Parker, Journalist and 2009 TTB South African Airways co-sponsored the event. Media Award Winner; Honorable Samia H. Suluhu, Hon. Samia H. Suluhu, Minister of Tourism, Trade Minister of Tourism, Trade & Industry, Revolutionary & Industry, Revolutionary Government of Zanzibar, Government of Zanzibar; H.E. Ombeni Y. Sefue, presented a speech on behalf of H.E. Ambassador to the United States for the Jakaya Mrisho Kikwete, President of United Republic of Tanzania; Eddie Bergman, the United Republic of Tanzania. Other Executive Director, Africa Travel Association. participants in the forum were the 2. Hon. Samia H. Suluhu, Minister of Tourism, Honorable Baba Hamadou, Minister of Trade & Industry, Revolutionary Government Tourism of Cameroon, His Excellency of Zanzibar, presented a speech on behalf of Dr. Kaire M. Mbuende, Ambassador and H.E. Jakaya Mrisho Kikwete, President of the Permanent Representative, Permanent United Republic of Tanzania Mission of the Republic of Namibia

 Africa Travel Magazine

AFRICA’S VENUES EDITION SALUTES THE WORLD CULINARY TRAVEL EXPO, MAY 28-30, 2010 IN VANCOUVER, CANADA wine, beer and harvest festivals. The above photos are a small taste Africa and the World new business for your destination. It is an innovative approach that can Travel Market (2006) What is Culinary Tourism? of our editors’ culinary experiences, Culinary Travel Expo According to the event’s organizers position your products and services, • 27 million travelers, or 17% of Culinary tourism represents an from 14 years of travel throughout Our residence, when we are not in you can demonstrate, launch and and establish a competitive edge. American leisure travelers, involved exciting new niche market that Africa. From above left (1) The Africa, is Vancouver, Canada, host test market new products and ser- Culinary can be an important rev- in culinary or wine in the near future involves traveling to experience Kempinski Djibouti Palace Hotel, city for the 2010 Olympic Winter vices, generate news coverage by enue generator for your company (60%) is significantly larger than a destination through a variety of our home for a pleasant two weeks. Games and voted top city in the getting on the “media radar” and and country. Since everyone eats those currently engaged. Tour- gastronomic activities. As you may (2) Governor’s Camp, a luxury Americas by Conde Nast. For the enhance brand building by creat- when they travel, experiencing a ism Industry Association (TIA) in be aware, a country’s culinary style tented village in the Masai Mara, 4th consecutive year, this Pacific ing or raising market awareness destination’s food is essential to partnership with Gourmet Magazine reveals its history and culture, of Kenya. (3) Food shopping at a souk Coast city (Canada’s banana belt,) and demand for your products and understanding its social structure. and International Culinary Tourism which Africa is well bestowed. in Morocco, home of our African will host the World Culinary Travel services. Market Surveys Association. Even though, the sur- Food and travel go together natu- office. Photos on the opposite page Expo, May 28th - 30th, 2010. Beehive of activities • Culinary Tourism is emerging as veys were done in Canada, UK and rally because everyone needs to from South Africa, include Cape From Vancouver, it’s a short drive to This comprehensive 3 day trade an important component of the rap- US, the results represent a new and eat. The culinary experience is a Town to Pretoria on Rovos Rail, Seattle, home of the Boeing Aircraft and consumer expo has a proven idly growing mar- developing trend within the interna- subset of Cultural with vintage 1930s dining cars, Company and Bill Gates’ Microsoft track record of attracting a targeted ket. Canadian tional travel industry. Globe-trotting Tourism, a leisure the finest foods and South African Empire. Our marketers encourage captive audience that is passion- Tourism Com- gourmets are invited to take their travel niche market wines. We were served prime rib African Tourism Ministries and ate about food and travel. What’s mission report taste buds on a world culinary tour. that is capturing a at the exclusive Kimberley Club, a many other friends in travel and more, there will be opportuni- (2001). fast-growing seg- favorite haunt of Cecil Rhodes and tourism to attend this event. The ex- ties to explore metro Vancouver • Culinary To book space or learn more, con- ment of the world’s the barons of an earlier era. Cape hibit rates are reasonable compared and rich agricultural area of BC’s tourism to- tact Agnes Chung, World Culinary travel industry. It is Town’s Conservatory at Table Bay, to many others. You will discover Fraser Valley and Lower Mainland: day is where Travel Expo an economic vehicle The Emperor, Johannesburg and why Culinary Tourism should be a Activities can include gourmet food Ecotourism was Box 233, 101-1184 Denman Street, to drive trade, create other top would fill this key part of your marketing mix for shopping; visits to farmers markets, 20 years ago. Vancouver, BC, Canada, V6G 2M9 sustainable develop- entire edition with taste-tempting 2010 and beyond. This is an ideal wineries, orchards and food muse- People are start- Tel: 1 604 676-8878 ext. 1 ment and add social images. place to market and sell to over ums; sampling locally made spe- ing to take an E-mail: [email protected] and cultural value to 30,000 target culinary visitors face cialty food and beverages; engag- interest. World to face, to network and develop ing in ; attending food, a community.  Africa Travel Magazine OUR BEST OF AFRICA EDITION WILL CATCH THE EXCITEMENT AS ‘WORLD CUP FEVER’ IGNITES THE ENTIRE CONTINENT By Jerry W. Bird com, with infor- with the outline as follows: awareness via a fun Web video the message of the anticipation mation and views Johannesburg (15 games), Cape contest and ultimately bring an and optimism sweeping our coun- Growing up in Canada’s hot- from the world. Town (9 games), Port-Elizabeth American youth soccer team to try. bed of soccer, Vancouver, BC, Cape Town’s action (8 games), Durban (8 games), South Africa. The Diski dance “Now, more than ever, it is the world’s most popular game plan Green Goal Bloemfontein (6 games), Nel- is a new dance based on soccer important to be an optimistic, became my first team sport. I 2010 includes 43 spruit (4 games), Rustenburg (5 moves that has been specially dedicated South African with a caught soccer fever overnight projects relating games). Soccer is the most wide- created by South Africa for the ‘can do’-attitude and few people and before long was playing for to energy, waste, ly played sport in South Africa, embody this spirit better than Lu- teams in three different leagues in water, transport, which won the African Nations Minister van Schalkwyk cas. He possesses all the qualities the same season. I just couldn’t hospitality and sus- Cup on home turf in 1996. unveils identity of 2010 demanded of an ambassador. He loves South Africa. He loves trav- get enough of it! This passion for tainable lifestyles. Over a billion people are ex- Ambassador elling in South Africa. He knows soccer continued, yet my experi- It is aimed at mak- pected to follow what will be the “We are extremely proud to have our destination well, and he is ence pales in comparison with ing the 2010 FIFA world’s biggest sporting event a football star of this stature and World Cup™ event ever, a month long a human being of his proud of being a South African. that of my oldest son, Ken, who I Fever in Cape Town He is truly an inspiration,” the convinced to try out for the com- We plan to provide timely and as environmentally friendly as tournament involv- calibre as our partner,” the Minister said. Minister said. munity team in Calgary, Alberta. useful information about South possible. http://www.capetown. ing the world’s Lucas Radebe was Radebe will work with South Af- He didn’t fill the nets or set the Africa Tourism plus events travel/2010/ top 32 soccer introduced last night rican Tourism between now and world on fire the first year, but leading up to and following the Ambassador Radebe playing nations. by Minister Marthinus the end of the tournament to help with good coaching, increased 2010 World Cup to our readers Our new edition features Lucas It is organised by van Schalkwyk, the deliver destination messages and confidence and a sudden growth Radebe, recently appointed as FIFA (Federation and viewers worldwide. A good Minister of Tourism, to help grow interest in South Af- in size, he gave our family a huge South African Tourism’s 2010 Internationale de example is the impressive Green- as South African Tour- rica globally, not only as host of thrill when his team won the Ca- Ambassador to the World, a role Football Asso- point Stadium that is becom- ism’s 2010 ambassador the FIFA spectacular, but also as nadian Championship in Toronto. Radebe is honored, proud and ciation). Over 160 ing part of the skyline of Cape to the world. an awesome and amazing excited to play. “He has the stat- national teams take Guess who was the team’s cap- Town with Table Mountain in the Minister van Schalkw- destination. ure and the global credibility this part in the regional tain that year? background. That was where As- yk made the announce- “We are delighted to welcome role demands. He is exceptionally (Continental Zone) World Cup Edition sociate Editor Muguette Goufrani ment at an event in Lucas on board,” said Didi well traveled globally, but his We have followed the World met Bishop Desmond Tutu, who rounds to qualify Sandton where he Moyle, acting CEO at South Afri- heart lies here in South Africa. Cup for decades, but 2010 has along with Nelson Mandela is a as one of the 32 also launched a Brand can Tourism. “He has the stature He loves our destination and a special significance, thanks great booster of the games. We’re teams that will take part in finals. Messaging Book for Tourism for and the global credibility this to our magazine’s keen interest asking our friend Daniel Dunn, our people. He is a champion of The first world cup soccer match South Africans. role demands. He is exception- in Africa’s participation from an outstanding , and South Africa’s ability to success- kicked off on July 13th, 1930 “We are truly privileged that a ally well travelled globally, but his heart lies here in South Af- contending teams, culminating his colleagues at the Africa Trav- fully host the World Cup.” said with France beating Mexico 4 to footballer of Lucas’s stature and rica. He loves our destination and in South Africa’s hosting of the el Association’s Western Cape Didi Moyle, acting CEO at South 1. The winners since 1982 are as a human being of his calibre has our people. He is a champion of FIFA World Cup. We have been Chapter, to help with information African Tourism. follows - Italy, Argentina, Ger- agreed to partner with us to grow South Africa’s ability to success- planning a World Edition on this on the best tours, accommoda- About the Games many, Brazil, France, Brazil and excitement about our destination. fully host the World Cup.” topic for several years and will The 2010 World Cup Soccer Italy. We look forward to working with tion, tickets and transportation Radebe is honoured, proud and be introducing the issue in digi- - for which we will provide links series is taking place in South Diski Dance: Appeal to him as 2010 approaches to spread tal format following the World via our two websites - www. Africa from 11 June to 11 July. Youth Soccer in the USA Travel Market this November. A africa-ata. Our World Edition will tell you In an announcement appearing Gold Edition, with out- org/mag.htm how to buy tickets, location on our websites, South African standing photos of the games and - which fea- of the World Cup Stadiums Tourism has partnered with U.S. other activities, will be printed tures Africa and what exciting World Youth Soccer (the largest youth and distributed next summer. and www. Cup tours are available. The sports organization in the United Subscriptions and prices will be airhighways. entire country is involved States) and World Cup spon- annunced soon. in staging this great events, sor Coca-Cola, to spread soccer 10 Africa Travel Magazine excited to play this role. “Africa has waited a long, long time for the honour of hosting the world’s biggest sporting spectacular. I am excited at the impending reality of welcoming the world’s greatest footballers to my homeland. I am proud that South Africa will host hundreds of thousands of fans. I am honoured to be associated with South Afri- can Tourism and to be given an opportunity to work with them to raise the profile of my country not only as host of the 2010 FIFA World Cup, but also as the greatest holiday destination in the world.” Ten things you may (or may not) know about Lucas Radebe 1. He was born in Diepkloof, Soweto on April 12, 1969, one of a family of 10 chil- This advertisement is low resolution and is on this page for position dren only. A new high resolution advertisement will be provided for our 2. He spent his young adult- final edition prior to printing or online subscription. hood in the former homeland of Bophuthatswana where he started playing football to help him cope with boredom 3. He made his international debut playing for South Afri- ca against Cameroon on July 7, 1992 and went on to earn 70 caps for South Africa 4. Kaizer Chiefs ‘sold’ Leeds’ home ground, Elland tion write: [email protected] Radebe to Leeds United in 1994 Road) asked for public sugges- for ?250,000 tions for a new beer name. ‘Rade- NOTE: Some of the photographs 5. His nickname at Leeds, ‘The bebeer’ was proposed by thou- and advertisements in this ad- Chief’, was given to him by the sands in his honour vance sample issue are low reso- fans in acknowledgement of his 8. He counts former president lution and appear on this page for star defense player qualities Nelson Mandela and Gary Player position only. New, high resolu- 6. Radebe captained Leeds Unit- among his close personal friends tion images will be provided for ed from 1998 to 2002. He retired 9. In December 2000, he received our final edition prior to printing from football in 2005 the FIFA Fair Play Award . or online subscription 7. Last year a local brewery (near For more on our World Cup Edi-

11 Africa Travel Magazine HAPPY RETURNS TO MOGADOR FOR FESTIVAL D’ESSAOUIRA GNAOUA, A MUSICAL BANQUET By Jerry W. Bird completely in a later edition of Venues. dle East. Most North Americans have yet attention. Barkers, menu boards and tempting tended their stalls near the far end of the Nights, complete with belly dancers, mari- It’s been seven years Known as the “windy city,” Essaouira to really discover Morocco’s coastal displays of fresh catch from the Atlantic is crescent shaped beach, and the waves achis with their Spanish guitars, Magicians since we first toured Mo- is Morocco’s wind-surfing capital, cities - and that’s a prime opportunity for their marketing approach. I enjoyed a gener- grew even more fierce as they pounded the and special visual and musical effects. The rocco with the Ministry of where from spring to fall and dawn our magazine, read by travel professionals ous portion of sole fillet and fresh salad for shore. But today, near the end of Decem- entire evening was unforgettable. We then Tourism as part of the to dusk, the sky is ablaze with multi and their clients. less than five dollars U.S. My two colleagues ber, the weather is as balmy as any spring moved to the hotel’s beach side , official ATA media team. colored kites. Before I describe our lat- We are enjoying a nautical view of Es- split a large crab for a similar tab. Overhead afternoon, and the buyers and browsers where the music was going full tilt. One saouira’s historic seaport, once known as This time, I am pleased est activities, it’s time to reminisce with a flotilla of sea gulls was dipping and diving are out in force, filling the Medina with its of local girls modeled Muguette’s bottle- Mogador, from our dockside table at “ Chez against a background of crashing whitecaps, to say, our purpose was to my earlier impressions. dozens of shops and stalls. We found an green gown with shoulder wrap- one of Sam. ”Highly recommended by locals in the rocky outcrops and rugged remnants of the Flashback 2002 excellent Cyber Cafe right by the entrance several gifts we received from our friend open Africa Travel Magazine’s first know, this charming waterfront restaurant is centuries old Portuguese fort that marks the Here we are, basking in the noonday sun on and are getting our dozens of e-mail letters and former , Hon. Sylla office in Africa at Essaouira, a charm- surrounded by fishing boats and marine activ- city’s place in history. Some call this the North Africa’s Atlantic Coast at Essaouira, ready to send around the world. It’s a great Diakite of Conakry, Guinea. The Moroccan ing, laid back Atlantic Coast city, ity. Men repairing fish-nets, shucking shrimp “city of winds ... and when we visited Es- Morocco, following a journey of discovery way to stay in touch, which is why we al- Khaftan fashion segment of the evening formerly known as Mogador. A world- and sorting sardines, looming skeletons of saouira earlier this same week, a minor storm which began in the Imperial City of Fès and ways carry our ‘portable office - a reliable proved highly popular. class golf course development, with boats under construction add to the scene. was brewing. Gusts swept the area clear of continued via Rabat, Casablanca and Mar- Macintosh laptop computer. Doors of Hospitality The interior of Chez Sam reminds me of surfers, bathers, wanderers and beachcomb- several multi-star hotels is well under- rakech. In a few days, we will drive south Arabian Nights On New Years Another friendly, convenient place to meet Trader Vic’s, once a popular hang-out in our ers. A few lonesome camel drivers still way and many other attractions are on to the resort city of Agadir, with its luxury Eve in Morocco is the Hotel des Isles. Next to the Medina the horizon. Since arriving from Paris home port of Vancouver, and Ivar’s in Seat- One of my favorite meet- and offers a full range of services. Since we beach front hotels and lavish casinos, cater- tle. The fresh seafood, decor and atmosphere via Royal Air Maroc, we have visited ing places in Essaouira is spent almost two weeks in the immediate ing to the jet set of Europe, Africa and Mid- are magnificent and the impressive gallery of Rabat, with brief stops at Safi and Al the 5-star Sofitel Mogador, area, we are pleased to recommend a stay in celebrity photos; Louis ‘Satchmo’ Armstrong, located on the main prom- Essaouira to any traveler looking for some- Jaddida, spent several days in Casa- Stevie Wonder and others, attests to the fact blanca and several more in Marrakech, enade facing the beach. thing different. Photos: Thierry Mareschal that the owner comes from the world of jazz. Here’s where we spent one and Essaouira Cultural Center. greeting old friends and making new Sam and his huge, jet black dog Nikita joined of the most enjoyable New ones. Our positive impressions were the our table a few days later, and thanks to that Year’s Eve celebrations in new Autoroute and the start of a Tram- rendezvous, I was able to learn the history of years. It started with an in- Olive Branch Tours way system between Rabat and Sale, a this outstanding restaurateur and the origin vitation to a Fashion Show, http://www.olivebranchtours.com/ large and growing city. of the Essaouira (Mogador) seaport’s most which continued into the Head Office: 35 Rue Eloraibi Jilali Maurice Goufrani of the Pompidou popular eatery. wee hours. For starters, (ex Rue de Foucauld) 20000 Casablanca Freshness is the order of the day, every day E-Mail: [email protected] Centre in Paris joined us for a week in the hotel’s dining room at Chez Sam and also at the many outdoor Phone +212 22-22-03-54 June as we covered Festival Gnaoua staff were all decked like stalls, perched side-by-side along the dock Aladdin (of the lamp), and +212 22-26-14-16, +212 22-22-39-19 Essouira, a unique and historical musi- area. Each offers visitors fresh caught prod- +212 22-26-42-03, FAX +212 22-26-09-76 cal experience. This event was high on the entire ballroom looked ucts from the sea to the table and each com- like a scene from Arabian +212 22-20-36-79 our agenda and will be featured more petes vigorously with its neighbour for our Branches: Tangier and Marrakech

12 Africa Travel Magazine HAPPY RETURNS TO MOGADOR FOR FESTIVAL D’ESSAOUIRA GNAOUA, A MUSICAL BANQUET

MARRAKECH OFFERS A WORLD OF OPTIONS FROM RIADS TO 5 STAR LUXURY HOTELS AND MORE by Muguette Goufrani one of the most modern communities entrance to Ali Baba’s cave, open up to Salon International de Tourism in Paris. were an adaptation and modification of and courtyards and the lack of large anywhere, with upscale shops, famous reveal what North Africans call a ‘riad.’ After checking in at the Hotel Riad the Roman villa. When the Almoravids windows on the exterior clay or mud Marrakech will host name hotels, leafy parks and treed During a stop in Marrakech enroute Shama, we took a walk through the conquered Spain in the 11th century brick walls. Entrance to these houses the Moroccan Travel boulevards. I an looking forward to a to Casablanca, we had the pleasure of souk, a huge marketplace with products they sent Muslim, Christian and Jewish is a major transitional experience Market from January return visit to La Mamounia Hotel staying at the Hotel Riad Shama, and and services of every description - artisans from Spain to Morocco to work and encourages reflection because 14-17, 2010- and it is (below right) this winter. It’s a meeting visiting several others including the and plenty of bargains awaiting your on monuments. These artisans brought all of the rooms open into the central always a winner of a place of the world, where myself, Hotel Riad Oasis. Both are operated pleasure. Close by is Djemaa el Fna, with them the idea of arranging the atrium space. In the central garden of location with delegates, friends and family spent many happy by the same company and each has its one of the busiest market squares in rooms of the house around the central traditional riads there are often four thanks not only for moments during my earlier career unique attractions - magical Arabian Africa, with snake charmers, acrobats, open-air courtyard that has become orange or lemon trees and possibly the many great hotels, in Morocco. Other great hotels are architecture and decor, pools and story-tellers, dancers, and musicians. today’s riads. The riads were inward a fountain. The walls of the riads are but for its wide array profiled in our Morocco supplement oriental lounges, spacious bed rooms, What is a Riad? focused which allowed for family adorned with tadelakt plaster and of riads and kasbahs, pictured on this now in production. cosy fireplaces and luxury bathrooms. A traditional Riad is privacy and zellige tiles. The style of these riads page.While I was born in Morocco Hidden Treasures Want to enjoy the fresh air of Southern a Moroccan home protection has changed over the years, but the and began my career there with my In the shadows of the Atlas Mountain Morocco and a bird’s eye view of the or palace, which from the basic form is still used in designs today. father’s tour company and Royal Range on the city’s outskirts is a resort exotic surroundings within the Médina? often includes an weather in Many riads are now used as hotels or Air Maroc, my return as part of the of true magnificence, the Amajena Each riad provides guests with access interior garden. The Morocco. restaurants. Africa Travel Association was a true (below), which we plan to profile in to a roof terrace or sundeck. How did ancient Roman city of This Photos from the Riad Shama are on rediscovery. Marrakech was ATA’s host our hotels we know about Volubilis, which we inward the above page (left) and those from the city in 1996 and Fez had the honors in supplement. these two attractive visited in 2002, during focus was Riad Oasis are on above page (right). 2002. As Morocco’s third largest city Within the riads? We spent our conference in Fez, expressed To find out more or to book rooms and a bustling center of commerce, Médina you some time learning provides a reference for in the for yourself or group at either hotel, Marrakech is high on our list as an will find about them from the beginnings of riad central contact Muguette Goufrani by e-mail: ideal convention site and place to visit. several huge the architecture. The design location [email protected] The metropolitan area comprises the doors, which herself - during of these courtyard of most of Médina, a walled city built centuries like the our weeks at ITB dwellings in the coastal the interior ago as a fortification, surrounded by Berlin and the regions of Morocco gardens 13 Africa Travel Magazine Photo: L – R: Hisham Zaazou, First Assistant to the Minister, Ministry of Tourism, Egypt; Hon. Shamsa S. Mwangunga, Minister of Natural Resources and Tourism, Tanzania and ATA President; Amr El Ezaby, Chairman, Egyptian Tourist Authority; Edward Bergman, ATA Executive Director; and Mohamed Hegazy, Deputy Director Tourism, Egyptian Tourist Office, US and Latin America.

Photo: L- R: Altaf Visram, Sales & Reservations Director, African Mecca Safaris; Gregg Truman, VP in Marketing, South African Airways; Hon. Shamsa Selengia Mwangunga, MP, Minister of Natural Resources & Tourism, the United Republic Of Tanzania; Juliet Kichao, Africa Dream Sa- faris; and Daniel Yamat, Project Manager for the Enashiva Nature Refuge, Thomson Safaris

More photo captions and several additional pages to come.

AFRICA TRAVEL ASSOCIATION HOLDS 34TH ANNUAL CONGRESS IN CAIRO AS EGYPT’S TOURISM CONTINUES TO EXPAND Our Egyptian Experience included radio interviews appears in our Moevenpick Africa. Held at the Conrad Cairo Hotel, worldwide in 2008. Hon. Garranah officially welcomed all the participation in the ATA 34th Annual Africa Profile online and on air. the Pyramids that concluded with a dinner the ATA Congress was hosted by the Hon. Powerful Presentations ATA Congress delegates at a festive gala Congress at Cairo’s Hotel Conrad, luxury Cruising the Nile in Style cruise on the Nile. More about this event Zoheir Garranah, Egyptian Minister of Hon. Shamsa S. Mwangunga, Tanzania’s dinner outdoors at the Salah El Din Citadel. accommodation in the heart of a great After an EgyptAir flight to Aswan, site in the Editor’s Blog - http://www.africa-ata. Tourism and Amr El Ezaby, Chairman, Minister of Natural Resources and Tourism Delegates enjoyed a spectacular sunset and and historic city. The event was a huge of the famous High Dam, we boarded org/comments.htm Egyptian Tourist Authority (ETA), and ATA President, Eddie Bergman, ATA panoramic view of the city while they dined success, with many top speakers, an the Moevenpick M/S Royal Lily for an In his opening remarks, Amr El Ezaby Executive Director also spoke at the on Egyptian cuisine and enjoyed a special This special feature, which continues in this enchanted evening at unforgettable Nile said that the ATA Congress presented an opening session of the ATA Congress. Dervish dance and music performance. issue contains highlights of the ATA 34th Cairo’s historic Citadel, cruise to Luxor to the extraordinary opportunity for people to Other presenters included among others At the conclusion of the Congress, the Annual Congress, plus post congress visits with its panoramic view, north. Fellow passenger share information and ideas on developing such high profile Egyptians as the Minister Egyptian Ministry of Tourism hosted all by our editorial team and others throughout and a dinner cruise on the and world traveler and marketing the tourism products of of Tourism, the ETA Chairman, Hisham ATA Congress delegates on a full-day tour the host country. For more, visit www. Nile aboard the Maxim Barbara Crews from Africa. “Until 20-30 years ago, Egypt Zaazou, First Assistant to the Minister to the National Museum in Cairo and to africa-ata.org/egypt.htm Floating Restaurant. Host the USA described it as was a one product destination, the Classic of Tourism, and Ahmed Country Day featured the the finest riverboat they Egypt tour. But in the 1980’s Egypt started El Nahas, Chairiman Egyptian Museum, Giza had ever been on. Hats to diversify its product in order to retain Egyptian Tourism Pyramids, the Sphinx and off to Mahmoud Farouk its competitive edge, by developing resort Federation. Ray Whelan, Khan el-Khalili market. and staff. tourism on the Red Sea, desert tourism and Official Representative for ATA Congress Highlights cultural tourism. This diversification led to Accommodation, Ticketing, Magical Media City The 34th Annual Congress of The Africa dramatic demand and generated an increase Hospitality and Technology Moevenpick’s Hotel Cairo Media City Travel Association (ATA) held in Cairo, of infrastructure from 18,000 rooms in 1982 for FIFA World Cups 2010 is a luxury oasis resort located in a new Egypt, May 17 /21 brought together more to 210,000 rooms in 2008 . Today, Egypt is and Lisa Simon, President, community on Cairo’s outskirts. During than 300 travel industry professionals striving to change its image even further by US- based National our week-long stay as special guests, we from the US, Canada and Africa including developing high-end resorts to appeal to the Tour Association (NTA) had an opportunity to interview General tourism ministers, tourist boards, airlines, luxury market.” The success of Egypt’s were also speakers at the Manager Amr Kallini and staff for online hoteliers, ground operators, as well as diversification strategy is reflected in the congress representing two radio - an opportunity to learn why this representatives from business, non-profit country’s continued growth of tourism major segments, Sports outstanding resort won awards as the and development sectors, to address some arrivals despite the challenges of the recent Tourism and American Tour Best Conference facility in Africa and the of the challenges facing the travel, tourism, economic climate – realizing a 17% growth operators respectively. The Middle East. Excerpts from our series of transport and hospitality industries across

14 Africa Travel Magazine EVENTS

KARIBU FAIR IN ARUSHA, TANZANIA IS EAST AFRICA’S SH0WCASE OF TRAVEL, TOURISM AND HOSPITALITY by Jerry W. Bird has become a powerful magnet of travel, grow, once media like ours keep spreading faces from our visit to Arusha in 1998, key industry stakeholders in East Africa You will not experience it all in a few short East Africa’s Karibu Fair trade and tourism, attracting visitors from the good word in print, online and on air. including Bobby’s Tours of Arusha. Bobby together in one place, at one time; Create hours. We spent most of an entire day - and celebrated its 10th Anniversary near and far. Among the several hundred Fly-In or Drive to Karibu not only drove us to the event, we joined opportunities for international visitors and returned twice for an encore. Among the in 2009. Come again in June, exhibitors were entries from the entire East The travel agents and tour operators we him for lunch at Peppis with two Russian overseas tour agents to meet and network exhibitors are tourist boards, camping and 2010. Having attended this outstanding Africa region, plus Southern met or were reacquainted with tour operators who specialize in safaris. with members of the East African tourism safari companies, tour operators, air and show two years ago, we highly recom- Africa and a few from Europe during our stay, feel very much Our ATA colleagues Peter Mwenguo, CEO industry; Bring new destinations, facilities land transport providers, mountain climbing mend it to our readers worldwide. The - almost all of whom are con- at home during the Karibu and Amant Macha, Marketing Director of and products to the attention of overseas outfitters, wildlife lodges , hotels, camping Karibu Fair was held on the heels of two nected to the safari industry. weekend. They can network the Tanzania Tourism Board made sure we tour agents; Facilitate opportunities for and equipment manufacturers. We at Africa major events that brought the world to The fair operates in close and conduct business and in an were introduced to the right people. The overseas tour agents to visit the national Travel Magazine are impressed with the Arusha, the Safari Capital of Tanzania. association with our friends at ideal atmosphere, away from Zanzibar Association of Tourism Investors parks and properties; Generate direct spend- Karibu Fair and are giving it global cover- We arrived on the scene in mid May to the Tanzania Tourist Board and the hustle, bustle and gridlock (ZATI) gave us a fond Karibu farewell by ing in the local economy, including hotels, age through our award winning website and cover the Africa Travel Association’s 33rd the Tanzania Association of of city traffic. Another contrib- inviting us to a hospitality hour in their restaurants, transportation and parks; Create our magazine which reaches out to North World Congress and ended up staying al- Tour Operators. Having com- uting factor we like about the large Zanzibar section. employment, directly and indirectly. by America, Africa, Europe and around the most a month getting to know the country pleted its 10th successful show, Karibu Fair is its location at the Solid Foundation assisting development of small and medium world. and area like never before. Karibu is one of only two Arusha Airport. Being active Based on the theme “Get Connected,” the enterprises; Build alliances with neighbor- Register live on the Karibu Fair website. Karibu means Welcome major events for the travel trade in publishing Air Highways Magazine and Karibu Fair’s goals are as follows: Raise ing East African countries and key tourism Please click http://www.karibufair.com/ Following the ATA Congress and the popu- based in Africa, the other being Indaba in staging Air and Marine Travel Shows in the show’s regional profile by promoting stakeholders, through combined efforts to flash/bkstand.swf to book online.For more lar Leon H. Sullivan Summit, we scored a Durban, South Africa. Now recognized as Canada since the early 90s, it was a joy to East African tourism to the global mar- promote regional tourism. information, visit www.africa-ata.org/mag. “triple whammy,” by covering the Karibu the major travel trade event in all of East watch a variety of small craft coming and ketplace; Produce the premiere travel and What’s Next for Karibu? htm Fair for three exciting days. The name is Africa, Karibu has expanded from a local going overhead adding spice to the action. tourism trade fair in East Africa; Bring all Karibu Fair provides a venue for local and Swahili for “welcome” and the Karibu Fair show to regional status, with ample room to On hand were several familiar names and regional tourism products and services.

15 Africa Travel Magazine PLAN AN AFRICA TOUR TO ENJOY CAMEROON’S MOST SPECTACULAR CULTURAL FESTIVALS

Ngondo Festival Douala Africa in One Country: The Ilimbe Ilimbe Canoe Race Pirogue de Course Ilimbe Ilimbe Cultural Mosaic Photo- Koffi Joseph and Ecotourism Paradise

Cameroon’s theme,“Africa in One Country,” says it all - cultural variety, pageantry, panoramic scenery, and wildlife in its natural habitat. Ser- endipity brings a pleasant surprise around every corner, from Mount Cameroon and the balmy beaches of Kribi and Limbe, to Waza National Park and Lake Chad in the far north, on the doorstep of Africa’s Great Sahara desert. Cameroon is the home of colorful festivals year round. The Ngondo Festival in Douala, Cam- eroon’s largest city, is held annually for ten days, ending on the first Sunday in December. In the photo (left) two tribal experts collect and read a message from the water spirits. The scene opposite features a 65 man dugout race canoe, 30m in length. The canoe portrayed is the winning entrant from 2005. The smaller dug- out carries divers, about to descend into the Wouri river waers to retrieve a mes- sage from the spirits. The spirit message, after being interpreted by the experts, is then delivered to a group of chieftains from Douala and area, sitting under a special canopy.

The Ngoun Festival is held every second year in December. The Sultan-King of Bamoun is sitting on his ornate throne, framed by huge elephant tusks. On the page opposite (lower row) the guard’s shield features a double headed serpent, which depicts the kingdom’s continuing vigilance in keeping its enemies at bay in a two front war. The next photo is of local officials in their colorful regalia. The final photo shows the guards and guests in line with the Bamoun palace in the background.

Venez découvrir le Cameroun: Toute l’Afrique dans un pays - une mosaique culturelle et un paradis écotouristique Yaoundé et Douala, deux principales villes du Cameroun, ont déjà abrité les Cameroon Ministry rencontres de l’Africa Travel Association; et le slogan du Cameroun ‘’Toute of Tourism l’Afrique dans un pays,’’ en dit long. Ce slogan décrit la diversité culturelle, Tel:, +237 222-4411 l’apparat, les paysages panoramiques et la faune dans son habitat naturel. Le don Fax:, +237 222-1295. de faire des trouvailles vous gratifie d’un plaisir agréable d’un coin du pays à B.P. 266 Yaoundé 237 Cameroon un autre; du Mont Cameroun et des plages douces de Kribi et de Limbé au Parc For more information, visit www. africa-ata.org/cameroon.htm National de Waza, ainsi qu’au Lac Tchad dans l’Extrême-Nord, aux portes du grand désert africain du Sahara. Notre équipe de rédaction prépare actuellement un tiré-à-part de Africa Travel Magazine, qui présentera la culture camerounaise ainsi qu’un ensemble de photographies sur le festival du Ngoun et sur d’autres manifestations pittoresques qui se déroulent annuellement - c’est une raison suf- fisante pour laquelle cette édition aura un aspect conservateur. 16 Africa Travel Magazine PLAN AN AFRICA TOUR TO ENJOY CAMEROON’S MOST SPECTACULAR CULTURAL FESTIVALS The entire travel industry under one roof!

AFRICA TRAVEL MAGAZINE RETURNS TO LAS VEGAS FOR THETRADESHOW, SEPTEMBER 13-15, 2009 Las Vegas is an outstanding host city encourage even more African Travel In- travel related companies in one conve- Show Program for the travel industry, which is why it Cruise Lines International Association THETRADESHOW features the most dustry participation in 2010. Thanks to a nient and affordable location. The three-day travel trade show confer- features THETRADESHOW, one of (CLIA) expansive trade show floor in North special arrangement by the Africa Travel As a travel retailer, attending this travel ence program is specifically designed America’s biggest and best. The show National Association America. The show floor featured 548 Association with Trade Show Manage- show, gives you the best opportunity to give exhibitors the greatest amount moves to Orlando, Florida for 2010 (NBTA) booths representing over 450 exhibit- ment, ATA members receive a discount to assemble a diverse, dynamic group of time with travel retailers to generate and returns west in 2011. The show at- International Gay & Lesbian Associa- ing companies in 70 countries. Among on exhibit space. Here are some impor- of travel suppliers and destinations that new leads and establish new business tracts participants from many countries, tion (IGLTA) the exhibiting companies, visiting travel tant details about the event. will give you new, profitable business relationships. including those on the African continent The Travel Institute agents met with representatives from: Facts worth knowing options to have at your fingertips when THETRADESHOW is created and sup- and offshore islands. Our editorial team National Association of Commissioned • 77 domestic and international tourist THETRADESHOW, the #1 travel trade the deal is on the line. The 3-day travel ported by the travel industry’s leading joined Ron and Sylvia Mracky two of Travel Agents (NACTA) plus many offices • 54 hotel brands/chains/proper- show in North America, connects thou- show conference program is designed organizations. This diverse group of the most active, outgoing members in more. These special partnerships give ties • 28 cruise lines • 133 travel & tour sands of travel sellers, destinations and specifically for you. It offers compre- organizers enables THETRADESHOW our ATA Southern THETRADESHOW an increased mar- companies • 37 technology firms hensive educa- to attract a large, qualified mix of travel California Chapter. keting arm, to ensure that exhibitors • 14 publications • 36 transportation tion and train- retailers. The expansive travel trade The four of us took will meet their target market. companies (air/rail/car rental) • 34 other ing to enrich show and unparalleled educational pro- turns looking after (entertainment, shopping, attractions) your career and gram draws every type of travel retailer the exhibit and were increase your including: Retail The show was held at the Las Vegas joined later by Eddie sales. owners / managers, Home-based - Hall N1, 3150 Bergman, ATA Ex- agents, corporate travel sellers, Paradise Rd, Las Vegas, NV 89109. ecutive Director from By attending Independent Contractors, Interna- Website: www.thetradeshow.org/ New York head office. THETRADE- tional and Canadian travel sellers splash09.htm We enjoyed interview- SHOW, you will and more. THETRADESHOW Toll-Free: 1-866-870-9333 ing, meeting with and Fax: 703-739-8717 gain the essen- attracts travel retailer members of photographing many Exhibitor information: exhibit@ tial knowledge these worldwide associations in of the African del- thetradeshow.org and expertise to addition to our own Africa Travel egates and exhibitors Mail: 1101 King Street, Suite 200, make your travel Association: representing airlines Alexandria, VA 22314 business more American Society of Travel and various regions profitable. Agents (ASTA) of Africa and vowed Association of Canadian Travel to do our utmost to Agents (ACTA)

17 Africa Travel Magazine AFRICA SHINES AGAIN IN 2010 - - AT ITB BERLIN, THE WORLD’S LEADING TRAVEL SHOW, MARCH 10-12 Our 14 year vision for an tion marketing. ern Germany, it is the center of the Berlin- “Africa Travel Library,” that at ITB. (4) View over Central Berlin. ITB Tourism and Culture Day: Impact of Brandenburg metropolitan area, comprising profiles each of Africa’s Big (5) The Tanzania Tourist Board at ITB. cultural events on tourism. Cultural Tour- 5 million people. Berlin was successively Five Sub Regions became a Amant Macha (second from right), Pe- ism is a key facet of Africa Tourism. the capital of the Kingdom of Prussia, the step further in 2009 thanks ITB Corporate Social Responsibility German Empire, the Weimar Republic and ter Mwenguo (far right). (6) Congress to our activities at ITB Berlin Day: Successful implementation of CSR in the Third Reich. Following German reuni- Hall Alexandeerplatz.. (7) Cover of our and Salon de Tourisme in the travel industry fication in 1990, the city regained its status Egypt, Northern Africa World Edition. Paris. We are now gearing up ITB Experts’ Forum Wellness: Tips on as the capital of all Germany. Berlin is a for an encore March 10-14, 2010 . From bottom left. Photos courtesy of how to get well and stay healthy. major center of culture, politics, media, and Africa Travel Magazine presented pre- the ITB Media Centre: (1) Tunisia (2) ITB Business Travel Days: A platform for science in Europe. Its economy is primarily views of our World Editions from Northern, Mali (3) Rwanda (4) Mozambique (5) Travel Managers and MICE Planners. based on the service sector, encompass- Southern, Eastern, Western and Central PhoCusWright@ITB: Kenya About ITB Berlin ing a diverse range of creative industries, Africa. Our “Venues World Edition” is Focus on Travel Technologies.. The exposition is located on the fairgrounds media corporations, environmental services, (6) Ethiopia. a focus on festivals and events. Why did Africa Forum: A look at Zero of Messe Berlin. With an outstanding pro- congress and convention venues. The city Information: www.itb-berlin.com our editorial team choose ITB Berlin for Footprint Tourism has evolved into a global focal point for gram, 100 key events and a roster of highly serves as a continental hub for air and rail www.germany-tourism.de. this debut? The reason is obvious. It has Do travelers from industrial nations honor young individuals and artists attracted by a ranked speakers, ITB is expanding its role transport, and is one of the most visited ITB Berlin Convention Office become the top choice of our friends in the zero footprint projects in Africa? What does liberal lifestyle and modern zeitgeist. from as the leading expert think tank of the tourist destination in the European Union. Phone: +49 (0)69 / 247 038 04 Africa Travel and Tourism industry. We a zero footprint tourism infrastructure look the beginning, the two cities formed an world’s travel industry. On the agenda: Other industries include traffic engineering, Fax: +49 (0)69 / 247 038 19 were able to fine-tune each World Edition in like? Africa urgently depends on income economic and social unit. In 1307, the two The future in the fields optoelectronics, information technology, meetings with the many African exhibitors. ITB Future Day: from international tourism. One concern cities were united politically. Over time, Anika Schweizer: Cell: +49 (0)176 / 50 44 of economy, society and travel patterns. vehicle manufacturing, biomedical engi- As the event organizers say, “The whole will be about how to ensure that air travel- the twin cities came to be known simply as 77 55 . [email protected] Visionaries, lateral thinkers and futurists neering, and biotechnology. world meets at ITB Berlin - people, working ers can still visit this long haul destination Berlin For a post ITB report www.africa-ata. identify global megatrends and provide The metropolis is home to world-renowned in the travel industry and consumers who in the face of climate change. Best practice Museums org/mag.htm . suggestions on how the travel and tourism universities, research institutes, sporting want to learn more about travel destina- examples from other industries will be Berlin is home to 153 museums. The en- industry should prepare for the challenges. events, orchestras, museums and personali- tions.” With 54 countries on the continent highlighted to show that zero footprint tour- semble on the Museum Island is a UNES- Focus on the hotel ties. Berlin’s urban landscape and historical of Africa and its offshore islands - there’s ITB Hospitality Day: ism is possible in Africa too. CO World Heritage Site and is situated in industry and environmental concepts affect- legacy has made it a popular setting for a wide variety to choose from. ITB Berlin’s About the Host City the northern part of the Spree Island. ing the hotel trade. international film productions. The city is combination of trade and public exhibition Berlin is the capital city and one of sixteen Photos: From top left (1) Brandenburg ITB Aviation Day: Key issues in the global recognized for its festivals, diverse architec- and the biggest professional convention states of Germany. With a population of 3.4 Gate. (2) Olympiastadion. (3) Exhibit hall aviation industry. Commercial aviation’s its ture, nightlife, contemporary arts and a high worldwide attracts tens of thousands of million within its city limits, Berlin is the impact on our climate. quality of living. Berlin visitors, exhibitors and media. country’s largest city. Located in northeast- ITB Destination Days: Successful destina-

18 Africa Travel Magazine AFRICA TRAVEL MAGAZINE PROMOTES ATA MEMBERSHIP PLUS ATA EVENTS IN AFRICA AT ITB BERLIN & SALON DE TOURISME, PARIS

19 Africa Travel Magazine 20 Africa Travel Magazine ABUJA CARNIVAL: NIGERIA’S CAPITAL SWINGS AROUND THE CLOCK IN A ROLLICKING WEEK OF FESTIVITIES By Jerry W. Bird people truly exhibit an excitement about living in what is perhaps “Originally from France, I have lived and taught school in Abuja come together, all as Nigerians, in one spot; we have brought to- I am Abuja, capital of Nigeria, Africa’s most populous country. I the most modern city in Africa.” gether what will take anybody who has to go over Nigeria days and for five years, and appreciate the easy going lifestyle and friend- am confident about my future as a world center and as a magnet liness of the people. Here, we enjoy a comfortable year round even months in a space of few days.’’ for cultural, adventure, educational and leisure tourism in all of “We were quite surprised at the relative ease in our processing Dream Becomes Reality climate and really appreciate the absence of mosquitoes and similar through immigration and customs. Much to our pleasure, we were Nigeria. My broad, well maintained paved streets, attractively land- insect pests. It’s good to know that this city is virtually malaria The Carnival debuted in 2005 as part of the Government’s dream scaped boulevards and modern overpasses keep the traffic flowing told that both the Ministry of Aviation and the Ministry of Tourism to promote Nigeria as a tourist destination and to expose Abuja, free.” have done an excellent job in alleviating the extreme bottlenecks smoothly, morning, noon and night With my wide, cinemascopic “ I was very impressed by the recent renovations that were being the Federal Capital Territory (FCT) to the world as a promoter vistas in every direction, you won’t feel hemmed in by gridlock. that travelers were accustomed to experience upon arriving in of tourism as well as showcase to the world the cultural beauty made at Nnamdi Azikwe International Airport and was pleased to Nigeria.” Being in Nigeria’s heartland, I am adjacent to Kogi, Niger, Kaduna learn that the Nigerian government was really serious about im- and business opportunities that abound in the country. Last year’s and Nassarawa states. Carnival week in late November showcases celebration was almost marred by outcries and criticisms by some proving the infrastructure of its airports for incoming tourists and Excerpts from The Guardian (Nigeria) by Andrew Iro Okungbowa the culture of all 36 states, with rhythmic, pulsating music, exotic business people.” Nigerians, especially religious organizations, which saw the event tribal dances, durbars on horseback and camels from the far Sahara. and Stella Agbala “Here in this country where we have well over as fetish and profane. But the President addressed these charges 350 ethnic and linguistic groups, diversity of culture, diversity of It’s an unending kaleidoscope of colorful regalia, fun activities, “ Your exciting Abuja Carnival rivals those in Rio de Janeiro, Bra- when he informed the nation that among others, it was meant to parade floats, tribal masks and costumes unique to various states. language, diversity of foods, and unity in diversity. We owe it a promote Nigeria and her people to the global community. With zil and Mardis Gras in New Orleans.”. Many say, Latin America’s duty to ourselves, the rest of Africans and to African in Diaspora Born in 1976, I am considered a model city for all of Africa, and carnivals and music originated here in Nigeria.” nothing short of joy and excitement, the President said the carnival one of the world’s handful of totally planned cities. to showcase what is authentically Africa and what is authentically is to be entrenched as a yearly celebration that would give people I am proud of my position as a magnet for world class meetings ours.” room to explore Nigeria. Visit www.africa-ata.org/nigeria.htm “My impression of Abuja was that it is truly a ‘City of the Future’ Former President Obasanjo said, “In the next four days, you will and events. For example I just finished receiving visitors from over set in a scenic environment.” “ Located approximately one hour by 60 countries, including heads of state, at the Africa- Latin America see the different forms of art, dances, different aspects of our way air from Lagos, Abuja has excellent conference and accommoda- of life, boat regatta, masquerades, that would be breathtaking in Summit. tion facilities.” Visitors Comments one spot.” Referring to the unique nature of the carnival, he added, “We have Here are some current comments about my lifestyle and attractions “Throughout Abuja there is much construction going on and the from a variety of U.S. visitors and residents from other countries: 21 Africa Travel Magazine HOW WE SHOWCASE AFRICA TRAVEL, TRADE AND TOURISM “TEXAS STYLE” AT HOUSTON’S INTERNATIONAL FESTIVAL By Muguette Goufrani um. Mr. Bird and I flew from Seattle via Denver, arriving in Hous- America’s 4th Largest City getting many American business com- ton in time for the opening luncheon, where the keynote speaker In mid week, we joined the Ethiopian delegation for a visit to munities to view the Ethiopian investment Our thanks to Hon. Taledech Delacho, Ethiopia’s Minister of was Ambassador Andrew Young. We met this popular humanitarian the Museum of Natural Science, where Ethiopia’s Lucy has and tourism opportunity first hand. State for Culture and Tourism and our friend Gezahgen Kabede, leader and colleague of Martin Luther King two months later at the been the star attraction. Others from our party were guests Mr. Kebede invited Ethiopian private and US Consul for bringing us to a wonderful event for Africa, the Leon H. Sullivan Summit in Arusha, Tanzania. at the National Air and Space Administration complex. The public business sectors to participate, USA - and the world. Africa Travel Magazine welcomes every Ethiopian Contingent week’s highlight, was the Mayor’s Gala Dinner, a grand af- and extended an invitation for Africa opportunity to expand its circulation, having enjoyed outstand- To launch this prestigious event, Ethiopia sent a large contingent led fair, where, among others, we were introduced to the Presi- Travel Magazine’s Publishers to cover the ing success at ASTA’s Las Vegas Show, Adventure Travel World by H.E. Mrs. Tadelech Dalacho, Ethiopia’s State Minister of Cul- dent’s brother, Neil Bush. Houston is America’s fourth largest exciting activities on behalf of the travel Summit near Vancouver, Canada, recent ATA events in Egypt, ture and Tourism (above right) plus our colleagues from Ethiopian city and a hub of international commerce. and tourism industries. It was a sincere Ethiopia, Tanzania and Djibouti. Our participation with ATA Airlines, City of Addis Ababa and the Ethiopian Tour Operators For years its leaders have focused their attention on making pleasure and a great honor. This event was goes back 14 years at major conferences hosted by over 20 Association, led by its President Mrs. Kidan Ghiorgis. their city not only a great place to live, but an outstanding timely, since Ethiopia is the first country African cities. However, the biggest audience we ever experi- Ethiopia On the Cultural Stage place to visit. Houston is a vibrant international city that to featured in our Best of Africa Library of enced was at Houston’s International Festival, a massive two Showcasing Ethiopia was a dazzling array featuring traditional arts heartily enjoys its tradition of being a place of firsts. General books and magazines. week, outdoor extravaganza that covers 16 acres of parks “deep and crafts, textiles, food, music and fashions. Ethiopia is recognized Sam Houston, the city’s heroic namesake, was the first presi- in the heart of Texas.” High-ranking government dignitaries and worldwide as the birthplace of coffee, which was available for visi- dent of the Republic of Texas. Ethio -American Trade and Investment corporate leaders were on hand, plus over 300,000 of the public tors to sample and purchase. Ethiopia’s National Theater Company Ethio- American Activities Council from Texas and neighboring states. thrilled the packed audiences at each performance. Likewise the For many years we have worked in close touch with Ethiopia’s 9301 Southwest, Freeway, 250 Out of Africa Theme impressive Ethiopian Designer Fashion Show. Houston’s Interna- High Commissioner in the USA, Mr. Gezahgen Kebede, founder Houston, Texas 77071, Tel. 713-271-7567. Web: www.eatic.org Texans know how to host a giant event, and this was a marvel- tional Festival was presented to create an opportunity for Ethiopians of the The Ethio-American Trade and Investment Council lous, celebration of Africa and Africans from the Diaspora. as we to introduce their varied products to the travel industry and to people (EATIC). Based in Houston, it is a non-profit, non-partisan, Houston International Festival savored the rich culture and heritage that has been such a huge at all levels. By meeting the public in such numbers over two weeks, tax-exempt organization dedicated to strengthening and facilitat- 4203 Montrose Blvd., Suite 200, Houston, Texas 77006 contributor to the American mosaic. Most prominent among the Ethiopians learn how to be competitive in the North American ing trade and investment between Ethiopia and United States of 713.654.8808 , [email protected] African countries represented was Ethiopia, honor its Millenni- market. America. For over 15 years EATIC has played an active role in

22 Africa Travel Magazine TOURISM IS NOW TANZANIA’S LEADING ECONOMIC SECTOR DAR ES SALAAM AND ZANZIBAR, TANZANIA HOST Earning $1 billion (USD), Tourism Overtakes Agriculture Growing at a steady rate for the past seven years, AFRICAN DIASPORA HERITAGE TRAIL CONFERENCE Tanzania’s tourism is booming. According to the

Tanzania will host the fifth International The African Diaspora Governor of the Bank of Tanzania, Prof. Benno with our aims of the World Conference African Diaspora Heritage Trail Heritage Trail Con- Ndulu, Tourism, earning $1 billion USD, now of Mayors.” Conference, October 25- 30, in Dar es ference is pleased to contributes nearly triple the GDP of Agriculture,

Salaam and Zanzibar, marking the first announce the addition which has been the leading contributor to the ADHT looks forward to working with time it has convened on the continent of a new partner, the East African country’s coffers for most of its his- Mayor Ford, President Ron Davis and of Africa. The conference title, “An World Conference of the WCM membership in this important tory. According to the Honorable Mme. Shamsa Africa home coming: Exploring Mayors, and the excit- S. Mwangunga, Tanzania’s Minister of Natural the origin of African Diaspora and transnational initiative. ing program themes Resources & Tourism, “Estimates are that more transforming Culture Heritage Assets for the 2009 conference in Tanzania. Five Exciting Themes than 750,000 tourists are expected to arrive in the into Tourism Destinations,” celebrates We look forwarding to welcoming you Anchor 2009 Conference country this year, bringing in about $950 mil- the linkages of people of African to Tanzania, and urge • Historical Accuracy and lion dollars. We attribute this growth to several descent from throughout the world. you to register for the Perspective in Traditional The Tanzanian government is planning conference and con- factors, not the least of which is that Tanzania has and Contemporary Heritage a series programs, events and tours firm your discounted a stable and peaceful environment with a demo- Interpretation showcasing the vast heritage tourism air and hotel reserva- cratically elected government. • Telling the Story: Cultural products and potential of their historic tions at www.adht.net The fact that President George W. Bush spent four Education, Expression and nation. soon! of the six days on his recent African tour in Tan- Ivory and Slave Route Industries Development Sincerely, zania speaks for itself about the safety and stabil- A highlight of the fall conference will • Partnership Creation and Gaynelle Henderson- be the launch of Tanzania’s new heritage Private Sector Participa- ity of the country, as well as about the visionary Bailey, Ph.D. trail, “The Ivory and Slave Route”. This tion in Heritage Destination leadership of his host, H.E. Jakaya Mrisho Kik- President, Henderson route provides a first – ever journey to Development wete, President of the United Republic of Tanza- Travel / Henderson sites, towns and terrain retracing the • Identifying Resources for nia. Associates, and Exec- Arab Slave Trade in Tanzania and East Infrastructure and Heritage Increased air access, with many carriers now fly- utive Director, ADHT Africa where more than five million Site Development Conference ing direct to Tanzania, new luxury hotels on the Africans were captured, enslaved and • Communications: Market- Mainland and Zanzibar, improved infrastructure shipped to the Middle East, India, ing and Networking for Global Visitor WCM New ADHT Partner and tarmac roads on safari circuits are also major Asia and West, many perishing before Attraction World Conference of Mayors, Inc. factors contributing to Tanzania tourism’s success reaching their final destination.Danny If you are interested in addressing the Founder and Secretary-General, the story. Glover, actor, producer and honorary conference on any of these exciting top- Honorable Johnny Ford announced chair of the ADHT Conference observes: ics, please contact Henderson Associates Peter Mwenguo, Managing Director, Tanzania earlier this week that WCM would “By convening the ADHT Conference at [email protected]. Tourist Board, noted that these improvements become an ADHT partner, and convene in Tanzania, we will offer a rare glimpse • Karibu Travel & Tourism Fair, Arusha together with the diversification of the tourism a special set of sessions and workshops into the Arab Slave Trade of Eastern June 5 - 7, 2009 :www.karibufair.com product adds to the existing allure of Tanzania’s for its members during the 5th Interna- Africa, a major part of worldwide • 50th Anniversary: Discovery of the unsurpassed wildlife, seven World Heritage Sites, tional ADHT Conference. “On behalf of enslavement of Africans that many of Early Man "Zinjanthropus boisei” at the cultural richness and friendliness of Tanza- Mayor Ron Davis, WCM President, our us in the West are not familiar with. Olduvai Gorge, August 17, 2009 : nia’s people ... continued Bagamoyo Board and fellow Mayors from around www.zinjanthropus.go.tz From the Slave Markets of Bagamoyo ( the world, I wish to thank ADHT for • Zanzibar International Film Festival translated: Point of despair) to the slave hosting this historic conference. I am June 27-July 4, 2009 : www.ZIFF.org chambers of Mwangapwane Beach, extremely honored and excited to be TANZANIA TOURIST BOARD This edition is under construction. our delegates will be able to barbarity traveling to beautiful Tanzania. Though I P.O Box 2485, Dar es Salaam, Tanzania. of slavery and cerebrate the struggle have been fortunate to travel all over the Tel: +255 22 2111244/5 Many of the photos and ads will be for liberation that is also a part of world and throughout Africa, this will be replaced by high resolution images Tanzania’s rich tradition”. The African my first visit to East Africa, the Cradle For more information on the ADHT . Diaspora Heritage Trail Conference of Humanity. Tourism development is Conference, contact ADHT conference is open to the public and especially one of the main objectives of this con- headquarters. designed for educational, governmental ference, and as we know Tourism is vital Website: www.adht.net and tourism professional. to all municipalities, and directly in line Email: [email protected] 23 Africa Travel Magazine ALI’S AFRICA PEACE CARAVAN ROLLS ON ACROSS THE MOUNTAINS AND DESERT DUNES TO CAIRO, EGYPT On this page is a selection photos received ing there. But we decided to go - spent 20 joined us in the Caravan to go the next city. fore arriving in the city we broke down badly repaired and we knew that it would of Police sent us a Policeman with a motor- via Sandy Dhuyvetter of TravelTalk Radio days in Sudan where I realized my dream. Arriving there, they came down from the the clutch cable. Fortunately we were im- break down later. In fact, when he will go bike to indicate us the good road to take to on behalf of Ali Liaquat of Djibouti, whose Everything was difficult at the beginning, car and a Police car escorted us until Ge- mobilized in a filing station. People came back up the cable, it broke down. We were go to Khartoum. We arrived at Khartoum on Africa Peace Caravan began at Arusha, we were waiting a lot of time after asking daref. It was a real Olympic Torch relay as towards us by saying “You are welcome in afraid that the cable became to short if he a week-end so we were hosted by a friend Tanzania and will end up in Cairo, Egypt for our visas without any news from the Sudan we expected and described in the feedback Sudan. Leave you car here for the moment cut it a second time. I preferred by security from the French Embassy that we met in the ATA 34th Congress. Here are Al’s latest Embassy. We were not sure that we could from Africa Peace Caravan. and go to have your dinner. We will send to to alert our Sudanese contact from the Po- Addis Ababa and his colleague and by the comments. “ I was waiting and dreaming get it and even thought to cancel our trip We thought in the beginning that this escort you a mechanic tomorrow morning”. lice without waiting in case that we stayed Ambassador of the Republic of Djibouti. The since 1998 to travel in Sudan. At that time, it in Sudan a third time. We finally got our was to watch me. We understood quickly We spent our night in the filing station by blocked in this filing station with a broken Ambassador of Djibouti organized a meeting was impossible for me to get a visa and ad- visas after a two-months waiting. When we that it was to protect me in the border zone, sleeping on the roof of the Caravan. The cable that would be difficult to replace. He for us with the Federal Ministry of Tourism vice from diplomatic authorities, so I had to arrived at the border at Galabat, everything as it is a sensitive area of the country and to morning of the day after, the mechanic answered that I had to go in the first Police of Sudan and they invited us for a visit of the cancel my trip. In 2003, I tried a second time was different. We were taken into account, help us in the case that we have a mechanic arrived to fix the clutch cable. But it was office and they are going to help. But in city during two all days. The final day, we to reach Sudan when I organized a journey as we were never been in any other country problem or any one else other difficulty. that time, the mechan- met an old colleague from the French Legion, which was joining Brussels to Djibouti by before, as well by the authorities of Cus- When we arrived in Gedaref, a delegation ics fixed the cable. who is now a Security officer at the United the road. I got the visa for Sudan but I had to toms and Immigration, as by the Sudanese from the Ministry of Tourism was waiting Anyway, I decided to Nations. He invited us to stay with him and cancel in Tunis because of other unfortunate population. We were so surprised that each us at hosted warmly at the checkpoint po- go in the first Police his family for our last night in Khartoum and reasons after 20 days of travel. With ATA person that we met, young, old, children’s, lice before coming in the city. They invited Station to greet them. he escorted us until the Police of Khartoum and the Africa Peace Caravan, I tried my workers of the Government or not, saying us for a lunch and organized a visit of Ge- we were received with checkpoint. When we arrived at Atbara, a third chance to go in Sudan. We heard a lot to us “You are welcome in Sudan.” Ev- daref. the usual comment delegation of the Ministry of Tourism waited of negative things about Sudan with media, eryone wanted to help and paid attention In the afternoon, we left Gedaref for Wad “You are welcome in us to assist us in their Town. and some people advised us to avoid go- on our needs. At the border, two military Medani. But at 7pm o’clock at 6 km be- Sudan” and the Head Continued on page 51 24 Africa Travel Magazine ZANZIBAR SWINGS YEAR ROUND, WITH ITS ART, FESTIVALS, CULTURAL TREASURES, SPICES AND SWAHILI HOSPITALITY www.fairmont.com . www.236hurumzi.com materials used in all is Busara? For the record, Busara Promotions, organizers of Quick now! What are the facts mystical and romantic TANZANIA: www.tanzaniatouristboard.com renovations of public and the festival, is a non-governmental, non-political, non-profit about Zanzibar? image, but also because www.tanzaniaparks.com . www.serengeti.org privately owned buildings. cultural organization based in Zanzibar. The above photos il- • Zanzibar is popularly known as the it is known as a peace- AFRICA: www.africantravelassociation.org “spice islands.” • Zanzibar is the world’s ful, stable and hospi- lustrate the quality of presentation at its popular events. www.goafrica.about.com . www.afropop.org • Zanzibar is located about 30 K off the oldest functioning Swahili table island, just like Mission and Vision www.nationalgeographic.com . coast of mainland Tanzania in the Indian city. mainland Tanzania. Established in 2003, the company’s mission is as follows: “To Ocean. • Zanzibar has seen an Fun Festivals promote and develop opportunities for local and international • Zanzibar is actually an archipelago with influx from the British, Zanzibari Style music and performing artists within the East African region, the two main Islands of Zanzibar (also Dutch, Portuguese, Egyp- “Zanzibar,” the name work to strengthen the local arts infrastructure and build . known as Unguja, the larger one) 2and tian, Phoenicians, Assyr- itself conjures up a networks internationally, for the social, cultural and economic Pemba (the smaller of the two). ians, Indians, Chinese, mystical and romantic growth of Africa and the dhow region” Busara’s vision is for • Zanzibar was incorporated into the Persians, Arabs and Sume- image, consists of Un- Zanzibar to become internationally recognized and valued as a United Republic of Tanzania in 1964. rians at various times in guja (known as Zan- cultural epicentre for Africa and the Indian Ocean region. This • Zanzibar, which in 1992 had only its history. zibar Island), Pemba is in the context of a broader cross-regional network which 723,300 people, does have its own demo- • Zanzibar offers the and some 50 smaller links festivals, venues and promoters, performing artists, cratically elected president and govern- visitor a variety of pristine surrounding island and music institutions and related organizations around Africa, the ment that run the internal affairs of the beaches and stunning coral reefs. islets. Already popular for its beaches, Indian Ocean and beyond. Busara Promotions’ main event is Islands. • Zanzibar’s Muslim worshippers, during water sports, scuba diving (using environ- the Sauti za Busara Swahili Music Festival, held annually in ALI’S AFRICA PEACE CARAVAN ROLLS ON ACROSS THE MOUNTAINS AND DESERT DUNES TO CAIRO, EGYPT • Zanzibar’s Serena on the Stone daylight hours of Ramadan lunar month, mentally-friendly equipment), underwa- Stone Town, Zanzibar each February. Town waterfront is a splendid example of may not eat, drink, smoke or have sex. ter photography, reef watching, dolphin Swahili Encounters the careful preservation of historic build- Exempt only are the sick, young children watching and snorkeling, Zanzibar is now Another of Busara’s principal activities is the Swahili Encoun- ings. This project undertaken by the Aga and travelers . focusing on promoting its many year- ters project. The mission of Swahili Encounters is “to encour- Kahn Fund for Economic Development, The earliest visitation to Zanzibar was round festivals showcasing the diverse age audiences to celebrate pluralism of cultural and religious owner and manager of the Serena Hotels, in the 8th century, when the Arab traders cultures and history of Tanzania’s Swahili diversity; to promote and develop opportunities for musicians involved the restoration and rehabilitation arrived. coastal islands. and performing artists along the Swahili coast and islands to of two historic buildings , the Old Extel- • Zanzibar’s oldest remaining building is “What makes Zanzibar’s festivals unique connect, learn and perform together; and to develop regional coms Building and the Chinese Doctors’ the 11th century mosque at Kizimkazi . and popular with visitors is that they are artistic cooperation, for the social, cultural and economic Residence. The name Swahili comes from the Arab for the local population as well as for the growth of East Africa and the Swahili region.” Keep in touch • Zanzibar has the largest number of word sawahil which means ‘coast’. tourists,” says Mohammed Vuai, Execu- with events and activities in Zanzibar on www.africa-ata. carved doors in East Africa. • Zanzibar named Best Island Destination tive Secretary of the Zanzibar Tourism org/zanzibar.htm • Zanzibar’s Stone Town has 50 mosques in Africa and Middle East Commission. “There are events and and four Hindu temples. • Zanzibar, the “spice islands” of the activities that take place in the local com- Zanzibar Festival Tours The House of Wonders is one of the first Indian Ocean, and part of Tanzania, was munities throughout the islands.” http://www.zanzibarfestivaltours.com buildings in East Africa to have electric- named by the Travel+Leisure Magazine’s Swahili Music & Culture TOLL FREE (U.S. & CANADA): 877-818-6877 ity and Stone Town’s oldest existing readers as the highest-ranking Island in For many years, our editors and col- GLOBAL TOLL FREE: + 800-8186-8770 building. Africa and the Middle East in the World’s leagues in the Africa Travel Associa- Email: [email protected] In 1987, the Stone Town Conservation Best Awards Readers’ Poll. tion have been impressed by the Busara Recommended Links: www.busaramusic.org Authority was created to provide strict Zanzibar lures the American traveler, not Swahili Music Festival in Stone town. So, www.ziff.or.tz . www.fotograferen.net guidelines for architectural design and just because the name itself conjures up a to answer your question in advance - who www.africa-ata.org/zanzibar.htm 25 Africa Travel Magazine The official tour operator for ZIFF is Zan- nearby Bububu are less than half an hour’s For more information on Zanzibar visit zibar Festival Tours. It offers a 12-night drive away. The Chole Island Marine Park ZANZIBAR INTERNATIONAL FILM FESTIVAL’S SPECTACULAR SETTINGS http://www.zanzibartourism.net program to the Festival from June 26-July is just off Stone Town, as are Prison, Grave, For more information about Tanzania visit 8, including expert guides, festival perfor- and Snake Islands. www.tanzaniatouristboard.com SHOWCASE HIGH QUALITY AFRICAN CINEMA, MUSIC AND ARTS mances, exploration of Stone Town, trips On the south coast of Zanzibar lies the

to Prison Island beach, with its century old Menai Bay Conservation Area, a sea turtle Photos: Zanzibar of history impregnated by traces tortoises, spice plantations, Jozani For- protection area for the endangered species Left: The ancient ampitheatre in Stone of thousands of visitors.” est, home to rare monkeys, antelopes and that come to breed on the island. Roads to Town, Zanzibar is one of the many outdoor “Visitors are attracted to the Zanzibar birdlife, the Mbweni ruins, which includes the southeast coast take visitors through the sites featuring the films, musical perfor- International Film Festival for its outdoor an exotic botanical garden and the famed Jozani Forest, home to Zanzibar’s rare Red mances and other entertainments presented setting and to celebrate the unique cultural Mbweni Ruins Hotel. Colobus monkeys and a number of other at the annual Zanzibar International Film heritage of Africa and the Dhow countries ABOUT ZIFF primate and small antelope species. Festival (ZIFF), taking place this year from of the Indian Ocean region and their global The Zanzibar International Film Festival is ABOUT TANZANIA June 27-July 4, 2009. (Photo courtesy of Diaspora,” says ZIFF’s Chief Executive organized annually as a non-profit organiza- Tanzania, the largest country in East Africa, ZIFF.) Officer, Dr. Martin Mhando. “And then tion whose goal is to protect and conserve is focused on wildlife conservation and Below: This is something mesmerizing to enjoy the charm of Stone Town and the the rich cultural heritage of the African re- , with approximately to watch and listen to for both adults and miles of white sandy beaches of Zanzibar gion and its Diaspora as well as showcasing 28 % of the land protected by the Govern- children of every age and nationality at the and Pemba. “ the works of modern contemporary artists. ment. It boasts 15 National Parks and 32 annual Zanzibar International Film Festival ZIFF’s major outdoor performances take In no other festival is there such a unique game reserves. It is the home of the tallest (ZIFF), taking place this year from June 27- place in the city’s Old Fort, featuring an chance to learn about Africa’s cultural past mountain in Africa, the legendary Mt. Kili- July 4m 2009. (Photo courtesy of ZIFF.) ancient amphitheatre; others occur in the and present in such a relaxed and exotic manjaro; The Serengeti, named in October,

House of Wonders and Zanzibar’s Museum setting. 2006, the New 7th Wonder of the World by of History and Culture. There will also be ABOUT ZANZIBAR USA Today and Good Morning America; street performances, including story telling, Zanzibar is part of the East African United the world acclaimed Ngorongoro Crater, live music and dance, art exhibits, and a Republic of Tanzania. It consists of the often called the 8th Wonder of the World; range of film and video industry workshops, Zanzibar Archipelago in the Indian Ocean Olduvai Gorge, the cradle of mankind: the seminars, screenings, and social events. off the coast of the mainland. There are Selous, the world’s largest game reserve; THE About Stone Town numerous small islands and two large Ruaha, now the largest National Park in Stone Town is a place of festivals, from ones: Unguja (the main island, informally Africa; the spice islands of Zanzibar; and music to movies to dance. It has been referred to as “Zanzibar”), and Pemba. seven UNESCO World Heritage Sites. Most selected as a UNESCO World Heritage Site, Getting There important for visitors, the Tanzanian people AFRICA based on the fact that it is a “fine example A 15 minute flight from Dar es Salaam, or are warm and friendly, speak English, Galaxy of Stars of the Swahili coastal trading towns of a two hour boat ride, Zanzibar’s East coast, which together with Kiswahili, are the two Danny Glover’s “Toussant” Stars attending the festival will include East Africa. It retains its urban fabric and has beautiful coral reefs and sand bars official languages; and the country is an oa- Danny Glover, whose film “Toussant” will TRAVEL opened this year’s Festival. townscape virtually intact and contains revealing small pools of starfish, minnows, sis of peace and stability with a democrati- World class films with an African focus, open the Festival, Charles Burnett, star of many fine buildings that reflect its particu- and anemones. Up north, ocean swimming, cally elected and stable government. international music presentations, and a the expected hit “Namibia”, and Mexican lar culture, which has brought together and smooth beaches and white sand make for Information stunning natural setting were in store for actingsensation Gael Bernal Garcia. The homogenized disparate elements of the dazzling days in the sun. The port city of For more information about ZIFF visit LIBRARY those cinema and arts lovers attending the event’s theme this year is “Media, People cultures of Africa, the Arab region, India, Stone Town dominates the west coast. The www.ZIFF.org annual Zanzibar International Film Festi- and Environment.” and Europe over more than a millen- beaches of Mangapwani, where former For Zanzibar Festival Tours visit www. val (ZIFF) . For the first time ever at a film festival, nium.” Retaining much of its 16th Century slave caves are visible at low tide and zanzibarfestivaltours.com ZIFF 2009 will present four feature films architecture, one can walk winding streets WORLD Stone Town, the Festival’s venue in Zanzi- directed by African women directors (from and stroll to the former Sultan’s Palace, the bar, is a UNESCO World Heritage Site, Zambia, Uganda, Sudan and South Africa). House of Wonders Museum, the Portuguese provides an exotic setting for the 10 days of In total, 24 African directors and 8 festi- Fort and Gardens, and the Turkish Baths. festivities. ZIFF has captivated serious val directors from world film festivals are Working plantations outside of the city EDITIONS followers of International film and music, expected to come together in Stone Town produce spices including vanilla, nutmeg students of African culture past and present, for this year’s festival. In the musical realm, and cinnamon. and travelers interested in arts’-centered fun there will be a “Reggae Sunsplash” theme, Founded in the 16th century as a Portu- See previews for over a decade. Originally called the with bands from the African continent com- guese trading post, Stone Town was given of eight new Festival of the Dhow Countries, ZIFF bining with those from Australia and the to the Sultan of Oman in the 19th Century. is now not only the largest annual event Netherlands in a tribute to the late Jamaican It became a major center of the East African issues in this in East Africa, it is truly one of the most reggae artist, Bob Marley. ivory and slave trade. In 1890, it became unique in the world. The Festival events in Tourism Minister Hassan the capital of the new British protectorate unique series. Stone Town typically attract 7,000 for- There is no question that the ZIFF festival of Zanzibar, which also included the island eign visitors and more than 120,000 local can only take place in Zanzibar. The Hon. of Pemba. In 1963, Zanzibar became an Visit guests; while the total number of people Samia Hassan, Zanzibar’s Minister for independent republic, with Stone Town attending all the Festival events held Tourism, Trade and Investment said, “The remaining its capital. When Zanzibar then www.africa-ata. throughout Zanzibar and Pemba is 220,000. Zanzibar International Film Festival and its merged with Tanganyika in 1964, it became rich cultural diversity reflects the essence part of today’s democratic United Republic org/preview.htm of Zanzibar itself, a Zanzibar of dreams, of Tanzania. 26 of journeysAfrica yetTravel to be Magazine undertaken and the Zanzibar Festival Tours as a Lector, Tourism for Peace at African Continent.” Institute for Peace through Tour- CHN University in the Netherlands; Peace Park Program ism (IIPT) in collaboration with and partnerships in the 3rd African Emphasis was also given to the IIPT “CANADA 125” and the National Diaspora Heritage Trail Conference Global Peace Parks Program under Capital Commission. Supporters and THETRADESHOW. the leadership of Richard Kuege- included the Federation of Canadian Finally, IIPT was again featured man. Our goal is 2010 IIPT Peace Mayors and Municipalities, Canada on Opening Day of World Travel Parks circling the earth by 2010 Parks and Recreation Association, Market with a debate on the role of – the last year of the UN Decade the Tourism Industry Association Tourism in “Building Bridges of of Peace and Non-Violence for the of Canada, Heritage Canada, World Understanding Between Civiliza- Children of the World. As part of Wildlife, Fund Canada, Friends tions, Cultures and Religions.” this initiative, IIPT commemorated of the Earth, Canadian Society of We look forward to continued the 15th anniversary of “Peace Parks Landscape Architects, and local Ro- collaboration with each of you Across Canada” with cities and tary Clubs all across Canada. in “Building a Culture of Peace towns across Canada re-dedicating Contact information: through Tourism.” parks to peace. IIPT is also partner- International Institute for Peace

ing with the Peace Caravan Project Peace Parks Canada through Tourism To Commemorate 15th Anniversary of Marla Mossman to dedicate IIPT 685 Cottage Club Road, Unit 13, Fifteen Years ago as Canada cel- Peace Parks in cities and towns Stowe, Vermont, 05672 USA ebrated its 125th Birthday, some along the Silk Road. Telephone: 802-253-2658 • Fax: 400 cities and towns across Canada Other initiatives included a World 802-253-2645 dedicated a Park to Peace - with Peace Tour to the Himalayan King- E-Mail: [email protected] most parks dedicated at Noon local dom of Bhutan in partnership with Website: http://www.iipt.org time, October 8th, as the National Sacred Himalaya Travel, participa- Peacekeeping Monument was being tion in the Conde Nast World Savers More unveiled in Ottawa. “Peace Parks Awards, the SKAL World Congress, information Across Canada” was conceived Dr. Omar Moufakkir’s installation and organized by the International PEACE THROUGH TOURISM WINS SUPPORT ACROSS AFRICA AND AT EVENTS AROUND THE WORLD Africa Travel Magazine has been an The following is some background A primary goal of IIPT enthusiastic supporter of the Inter- information and contacts. IIPT enjoyed a banner year high- national Institute for Peace Through Mission Statement lighted by a number of significant Tourism and its founder Louis The International Institute For Peace events and growing partnerships. D’Amore, since the institute’s debut Through Tourism (IIPT) is a not Highlight of the year was our 4th in our editor’s home town of Van- for profit organization dedicated IIPT African Conference organized couver, BC, Canada. During these to fostering and facilitating tour- in partnership with the UN World decades, IIPT has staged a series of ism initiatives which contribute to Tourism Organization (UNWTO), important conferences and summits, international understanding and World Bank, United Nations Envi- several of which were hosted by cooperation, an improved qual- ronment Program (UNEP) and Af- African destinations, including Nel- ity of environment, the preserva- rica Travel Association (ATA), and spruit, South Africa, Dar es Salaam, tion of heritage, and through these hosted by the Ministry of Tourism, Tanzania and Kampala, Uganda. initiatives, helping to bring about a Trade and Industry, Uganda under The Africa series are partnered by peaceful and sustainable world. the patronage of H.E. President the African Travel Association, and It is based on a vision of the world’s Yoweri Kaguta Museveni. More our magazine has covered each largest industry, travel and tourism than 400 delegates from 33 coun- event in depth, with attendance by - becoming the world’s first global tries participated in the conference one or more of our editorial group. peace industry; and the belief that “Building Strategic Alliances for Our Venues World Edition will keep every traveler is potentially an “Am- Sustainable Tourism Development, the magazine’s readers IIPT agenda. bassador for Peace. Peace, and Reconciliation on the 27 Africa Travel Magazine MORE TO COME . PAGE 56 He is also President of Slum/Shack Dwellers International (SDI), an ACTION ON SLUM IMPROVEMENT umbrella group formed by urban poor and homeless federations from Rose Molokoane: South African Homeless People’s Federa- many different nations - as they support each other and learn from tion anchored a panel on this vital topic, which attracted many each other. Having worked for more than 40 years in slums and shanty members of the world press, most especially Africa Travel towns, building representative organizations and demonstrating what Magazine. A leading world figure on Rose’s panel was Mr. slum-dwellers’ own organizations are capable of, he has shown what Jockin Arputham is President of the National Slum Dwellers powerful partners slum dwellers can be for governments and interna- Federation (NSDF) of India. This organization is one of the larg- tional agencies. Mr. Arputham set up NSDF in India which developed est urban poor organizations and social movements in the world. to become a mass movement with hundreds of thousands of slum OUR EDITORIAL TEAM MEETS AND GREETS AFRICA’S MAYORS AT THE UN WORLD URBAN FORUM 3 IN VANCOUVER, CANADA the we had the pleasure international agenda and highlighted the us ample opportunity to exchange views day at a special evening event hosted by of taking two groups of critical importance of inclusiveness, the and share ideas. Many delegates requested Namibia - Rosina Hoabes, Kenya, networking with dignitaries from mayors, representing Forum in Vancouver, 30 years later, lived complimentary copies of Africa Travel Mayor of Windhoek, President of cities and the federal scene. different African up to its promise of moving ideas to action. magazine. These issues from our archives Association of Local Authorities of countries, on cultural It symbolized inclusiveness, with balanced cover a wide range of African destinations Namibia tours of Vancouver and participation from public, private and civil and topics. Local Government co-chairs the University of British society sector” The impact of Urban Development on South Africa - Smagaliso Mkhatshwa (co- Senegal - Robert Sagna, Columbia. It’s was a Habitat Concerns African Tourism goes without saying - and chair) Mayor of Ziguinchor special way for us to repay The twin goals of Habitat are “Adequate this event, along with Globe 2006 World’s Local Governments - Africa/ the wonderful hospitality shelter for all” and “sustainable human Largest Enviro-Business Expo, also in Gouvernements Locaux - Afrique Senegal - Ahmed Khalifa Niasse, we have enjoyed in 14 settlements development in an urbanizing Vancouver, open up a broad avenue for our Mayor of Kaolack years with the Africa world. “The “Global Village” is well editorial group. The week started off with Benin - Raoul Akodjigbe Houesso, Travel Association as represented, this week - with Africa making a keynote address by Hon. Stephen Harper, Mayor of Lokossa its media voice in North a particularly strong showing. As publishers Prime Minister of Canada (left), followed Tanzania - Adam Kimbisa, America and worldwide. of Africa Travel Magazine and related by Vancouver Mayor Sam Sullivan, and BC Burkina Faso - Simon Campaore, Mayor of Mayor of Dar es Salaam Africa well travel business media features, we were Premier Gordon Campbell. Ouagadougou represented extremely pleased and honored to be able Africans have made a strong showing at this Tunisia - Mounira Boukmiha, By Jerry W. Bird With some 10.000 to to network with so many of our African world class event, as they have at the 2006 Adjointe au Maire, City of Tunis What a memorable week for tourism to Madagascar - Olga Ramalason. participants from over 100 countries, the colleagues. We will introduce key African World Cup in Germany. On day four we Africa! After 30 years UN Habitat returned Mairesse d’Antsirabe Third Session of the World Urban Forum delegates and speakers to you via radio attended the Mayors Roundtable at Simon to its launching pad, the seaport city of Uganda - James Sseggane, paved the way for a new drive forward interviews and photos as this important Fraser University’s downtown campus, Vancouver, British Columbia Canada. Maroc - Mohamed Sajid, Mayor, City of Kampala on the international urban agenda in a feature unfolds. Our editors encountered and later at the World Mayors Reception The crowd was estimated at 10,000 plus Maire de Casablanca world of rapidly growing cities. Just as the another big surprise on arrival at the Expo we had a brief dialogue with host former and it certainly seemed so, judging by the Habitat I Conference in Vancouver in 1976 Media Center, where many African print Mayor Sam Sullivan, who has a high profile heavy attendance at many sessions. During placed local community concerns on the and broadcast media were present, giving worldwide. We finished off an outstanding Africa City Tourism and World Urban Forum article continued on page 56. 28 Africa Travel Magazine EVENTS

TRAVELERS PHILANTHROPY CONFERENCE IN THE HEART OF SAFARI COUNTRY, ARUSHA, TANZANIA, THE GENEVA OF AFRICA, NEAR MOUNT KILIMANJARO Flashback: December 3 to 5, 2008 marked relatively new concept, but In the wake of the their travelers’ philanthropy projects into within the next year, develop HIV/AIDS Africa’s first Travelers’ Philanthropy it is rapidly growing into conference, CESD the Travelers’ Philanthropy website which policies and programs for staff and visi- Conference, rounding out a landmark year a worldwide movement plans to: has the capacity to receive online, tax de- tor education, as well as initiate travelers’ for Arusha, Tanzania, the world’s Safari and becoming part of the • Produce a new handbook ductible donations. philanthropy projects to support HIV/AIDS Capital. Africa Travel Magazine had the definition of responsible “How to Create a Travel- From over 20 Countries clinics, orphanages, education and other privilege of full participation at three prior ers’ Philanthropy Pro- Participants to the conference, which was types of programs in the host communities. events in 2008 and can vouch for how well travel. At its core, travelers’ gram,” based on a ‘short held December 3-5, 2008 at the Ngurdoto Kenya Wildlife Service Tanzanians support such events. The whole philanthropy is about Mountain Lodge, came from over 20 coun- idea of “Philanthropy in Tourism” excites tourism businesses and course’ given at the con- In his keynote address at the conference, us - and this outstanding event brings it all travelers ‘giving back’ ference. This handbook, tries. Nearly half received full or partial Dr. David Western, founder of the Africa together. to tourism destinations which is being produced scholarships to attend, thanks to funds pro- Conservation Centre and former director Making Travelers’ Philanthropy by providing financial together with the Base- vided by the Ford Foundation, USAID, the of the Kenya Wildlife Service, described Work for Development, support, expertise, and camp Foundation, will be United Nations Foundation, and the United travelers’ philanthropy as an effort to “mar- Business, and Conservation material contributions launched in March at ITB States Institute for Peace. tial the well intentioned impulses of the Tanzania, a world leader in ecotourism, and to local projects and Berlin, the world’s major “The conference provided an important traveler” to support needs in the local com- Arusha as the gateway to Mt. Kilimanjaro community initiatives. travel show. opportunity for the east African tour- munity. He said it derives from the concept and the Northern Safari Circuit including Tourism frequently takes • Create a CD with the con- ism industry and local community-based of the Good Samaritan, “the wayfarer who the Serengeti and Ngorongoro Crater, ference proceedings, presentations, photos, enterprises to engage with developments helped even those who he did not know.” provide an ideal venue for this conference. place in biodiversity and culturally rich but and other documents, as well as post them related to responsible and sustainable forms He added that “Africa wants trade, not aid,” The Tanzania conference built upon economically poor regions of the world. of tourism, with roughly half of all partici- the previoius international Travelers’ “We are thrilled with the results of the online. and “tourism represents the largest transfer Philanthropy conference held at Stanford conference. Not only did more delegates • Promote and distribute the first ever docu- pants coming from Kenya and Tanzania,” of wealth from the North to the South.” University in the USA in 2004. Here is a attend than we had expected, but the mentary on travelers’ philanthropy, “Giving says Fred Nelson, the lead local organizer The conference was endorsed and sup- wrap-up and outline of what is planned for conference is also generating a number Time, Talent, and Treasure,” which was for the conference. ported by a wide range of sponsors. These the future: of new educational materials that will premiered at the conference. The conference included 18 workshops on include 31 companies, organizations, and Conference in Tanzania help to strengthen travelers’ philanthropy • Launch a new discussion board and blog topics such as serving local development development agencies. In addition to Exceeds Expectations initiatives,” says Martha Honey, Co- for conference participants and others inter- priorities through travelers’ philanthropy; CESD, the leading partners in organiz- Over 225 delegates attended the 2008 Director of the Center on Ecotourism and ested in travelers’ philanthropy. the responsibility and response of the travel ing the conference were the Honeyguide Travelers’ Philanthropy Conference held Sustainable Development (CESD) that Expand the Experts Bureau to include more industry to climate change; moving travel- Foundation in Tanzania, Basecamp Founda- in Arusha, Tanzania, making it the largest organized the conference and runs the professionals who can work with compa- ers’ philanthropy from a charity model to tion in Kenya, and African Safari Lodge. and most diverse conference ever held on Travelers’ Philanthropy Program. “These nies, community organizations, NGOs, and social empowerment and entrepreneurship; Foundation in South Africa. this theme. The 3-day conference, at which materials will help provide, for the first others to develop travelers’ philanthropy and bad practices and best practices for en- We thank all of our sponsors for their sup- Nobel Laureate Dr. Wangari Maathai, time, the tools to help tourism businesses projects. gaging travelers. In addition, the conference port of the 2008 Travelers’ Philanthropy founder and leader of Kenya’s Green Belt and host communities initiate and • Develop a list of ‘best practices’ for both examined several issues critical to Africa, Conference! Contact: Whitney Cooper Movement, gave the opening keynote effectively carry out travelers’ philanthropy tourism businesses and travelers involved including the failure of many tourism busi- Phone: 202-347-9203 ext. 414 address, also marked the first time that projects.” in supporting projects in the host communi- nesses to adequately address the HIV/AIDS Email: [email protected] travelers’ philanthropy had been addressed ties. pandemic. At the conference, several del- www.travelersphilanthropyconference.org in Africa.Travelers’ philanthropy is a • Incorporate additional companies and egates pledged that their companies would, 29 Africa Travel Magazine EVENTS

SEATTLE AND U.S. PACIFIC NORTHWEST ENCORE FOR “BEST OF AFRICA” AT ADVENTURES IN TRAVEL EXP0 Africa Travel Magazine and ATA Africa Photos on this two page spread: It was a wonderful opportunity for Africa Other Expos in Series Vancouver Chapter participated Travel, Trade and Tourism at the Adven- The 2010 series begins in January with (1) Elephant from Adventures in . at Adventures in Travel Expo at tures in Travel Expo in the Washington Adventures in Travel Expos in New York (2) Scuba diver meets a Whale Shark near Djibouti. Seattle’s Washington State Con- State Convention Center last weekend. and Chicago, followed by Los Angles, (3) Fantasia in Northern Cameroon. vention Center Our exhibit, representing the Africa Travel Washington, DC and a return to Seattle. (4-5) Scenes from Tanzania’s Swahili Coast. Association, anchored the Africa Section “Seattle represents a market that research 6) Herd of zebras at the Ngorongoro Crater near Arusha, by Jerry W. Bird and this allowed us to speak directly to the shows will be very receptive to our show, an Tanzania. (7) Drill Ranch at Calabar, Nigeria. Our magazine was a top attraction at the travel trade, plus potential travelers from exciting arena filled with a wealth of inter- ATA Exhibit, which anchored a substantial the public. We circulated hundreds of active exhibits from around the globe,” said (8) Lions at Queen Elizabeth Park, Uganda. Africa Section, along with two major car- copies of Africa Travel Magazine featuring John Golicz, CEO Unicomm LLC. 9) Maasai ladies welcome visiting delegates to their village on the Mas- riers, South African Airways and Ethiopian a choice of African destinations from our Powerful Media Support sai Mara, Kenya. (10) Stone Town, Zanzibar. Airlines. Supported by the Seattle Times ATA booth and courtesy of other exhibitors Part of this success can be attributed to the (11) Snows of Mount Kilimanjaro. Daily Newspaper, Adventures in Travel from the Africa section. quality of media partners, such as the Los 12) Elephant at Ngorongoro Crater. Expo targets one of North America’s larg- A History of Success Angeles Times, New York Post, Chicago (13) Octopus drying in the sun, Zanzibar. est and most affluent markets, famous as Seattle is an ideal city for promoting travel Tribune, and National Geographic. Uni- the home of industry giants Boeing Aircraft to Africa. We expect the interest generated comm is an independent business-to-busi- (14) Crater lake at Ngorongoro. Company and Microsoft, Bill Gates’ giant here to grow as it did in New York City, ness communications company specializing (15) View the spectacular annual migration of wildlife herds from the conglomerate. The area is America’s gate- where our editorial team participated in the in originating and managing world-class comfort of a balloon when you visit the Serengeti. way to Asia Pacific, Alaska and Western first two Adventures in Travel Expos. The trade shows and conferences. It is led by a (16) Zebras running, Northern Tanza- Canada. Africa Travel Magazine’s publish- first year we had the same number of seasoned management team with over 50 nia. ers expect many North American travelers African exhibits as there were in Seattle. years of events industry experience. (17) Africa section group at the ATA to consider the Pacific route to Africa via By the following year that number in- Contact: Andrea Hutchinson, Adventures in China, India, Japan and other countries creased by four times, with many African Travel Expo 203-878-2577 ex 117 e-mail: booth, Adventures in Travel Expo, when planning future trips. Seattle is a city Tourism Ministries and Tourist Boards [email protected] Seattle. (18) Visitors at Adventures in dear to my heart as it was my father’s birth- exhibiting. Travel Expo, Jacob Javits Center, New place in suburban Kirkland on the lake. York City, NY. 30 Africa Travel Magazine THE EVENTS

HIGHER RESOLUTION PHOTOS AND ADVERTISEMENTS TO COME PRIOR TO P;RINTING STAGE

ATA 33RD CONGRESS BROUGHT THE WORLD TO TANZANIA, LAND OF KILIMANJARO, ZANZIBAR AND THE SERENGETI only permanently snow capped peak in as well as programs and plans that are spe- tremendous effort by Tanzanians, stating tourism trade to this fascinating country. by Jerry W. Bird Sudan, Tanzania, Togo, Uganda, the USA, the tropics and is the highest mountain on cifically tailored to engender fundamental that travel and tourism to Tanzania is boom- Icing on the cake Zambia and Zimbabwe. the continent. On Arusha’s doorstep is the transformation and modernization of the ing. He noted that in recent years, Africa During two gala evenings, delegates The World’s Safari Capital, Arusha, Tan- Outside the Arusha International Confer- Ngorongoro Crater, world’s largest intact tourism sector in Tanzania through harness- has become the leading region in terms enjoyed fashion shows by Arusha designer zania, has undergone an amazing transfor- ence Centre, we visited one of the best caldera forming a natural enclosure for a ing existing potentials sustainably,” of growth in international tourist arrivals, Hilu Bara (above right) and Chief Marga- mation since the city hosted the ATA 23rd ATA Trade Shows in our 14 years with the wide variety of wildlife. With the Olduvai averaging seven percent growth annually ret Bola Fabiyi of Nigeria. Host Country ATA Congress in 1998. Some writers call Association. The African fashions and Gorge, and the 3.6 million year-old-human ATA President from Tanzania since 2000. He expects Africa’s position Day included a visit to Ngorongoro Crater, Arusha the “Geneva of Africa,” thanks to fabrics were outstanding and Africa’s active foot prints at Laetoli, all adjacent to it, the Among the many high profile persons to continue in the same direction due to while the Media Post Tour featured a visit its record of success in attracting interna- tourism industry was well represented. We Ngorongoro Conservation Area is indeed was Hon. Shamsa Selengia Mwangunga, improving infrastructures, advances in to Arusha National Park. Both attractions tional events. In 2007, to get a complete returned to the trade show often to purchas- the Cradle of Mankind and the crater is the Tanzania’s Minister for Natural Resources technology and communications, a growing are an easy drive from Arusha, an important handle on this magical change of fortune, crafts, clothing and wearable art. Eighth Wonder of the World. and Tourism , recently elected ATA Presi- private sector, more direct long-haul flights, reason for its popularity as Safari Capital. our editorial team spent an extra 3 weeks Africa’s Competitive Edge President Kikwete mentioned the spice dent. The Minister referred to Arusha as and an expanding choice of tour and travel Hats off to Wayne Keefer , Manager of in the community, participating in Ro- Inside the spacious conference centre a island of Zanzibar, the ultimate paradise “gateway to the world’s finest wildlife ar- experiences.. the East African All Suites Hotel (at the tary functions, the Miss Arusha Contest, varied program kept the delegates in their in the Indian Ocean, with clear waters, eas.” To expand on this statement, she said, Bringing the World to Africa and time) and his staff, who made us feel so the Leon H. Sullivan Summit and East seats, with topics such as “A Decade of unspoiled beaches, and historical heritage. “Trends indicate that tourists are searching Africa to the World completely at home for over three weeks. Africa’s Karibu Fair. We expect to return Progress: Showcasing Tanzania,” “Africa’s Throughout Tanzania, there are game for destinations with unspoiled natural tour- Those of us who were at the Arusha With such a spectacular setting, framed by this winter for the Travelers Philanthropy Competitive Edge.” “Tourism as an Invest- reserves, archaeological, historical and cul- ist attractions, rich cultures and adventures. International Conference Centre in May, a mountain backdrop, little wonder Tan- Conference. ment Tool,” “Packaging Africa,” “Africa’s tural sites, plus unexplored pristine southern These trends, coupled with the friendly and 1998, when Tanzania hosted its first Africa zania was selected to host the ATA 33rd ATA Shines in Tanzania Accommodations,” and much more. Mark- an western parks, each offering an uncom- warm hospitality make Africa the most ideal Travel Association World Congress, were Annual International Congress. The event The Africa Travel Association’s 33rd ing the importance of this event on the promising and unique experience.” destination for this millennium. This year’s in for a pleasant surprise. In one decade, was a world-class affair with delegates and International Congress was a resounding- national scene, proceedings were opened by Jobs Through Tourism theme of Bringing the World to Africa and Arusha has grown from a quiet village to a guests from over 40 countries participating ing success, for which we congratulate Tanzania’s President H.E. Jakaya Kikwete, President Kikwete said that tourism has Africa to the World has come at the right vibrant, booming city with a growing list in a wide range of activities. For 2009 ATA the Tanzania Tourist Board, Ministry of and closed by Zanzibar President Hon. provided more than 250,000 jobs, and ac- time. During your stay in Arusha you will of amenities. At the same time, Tanzania’s Congress dates, location and program visit: Natural Resources and Tourism, plus an Amani Abeid Karume. cording to the Ministry of Natural Re- have an opportunity to visit some of our Tourism sector has forged ahead by leaps www.africatravelassociation.org enthusiastic group of volunteers. Who Land of Many Contrasts sources and Tourism, the need for more spectacular tourist attractions, including the and bounds, setting an example for all of attended? Over 300 tourism industry President Kikwete called Tanzania a land employment in the area is so huge that out visit to Ngorongoro Crater. When you arrive Africa - and earning a favorable spot at Photos by Muguette Goufrani, Dean Mac experts including tourism ministers and of many contrasts, pride of African heri- of 4325 jobs the ministry advertised only back home you will be our good ambassa- the top of the economic ladder - as the Kasasa and Nick Gosling. boards, hotel and airline executives, travel tage, rich and diverse natural and cultural 225 had been filled. He said, “The number dors to your countries.” country’s number one employer and money agents, tour operators, international and resources. He stated that close to 25 percent and size of protected areas have expanded, Partners in Tourism earner. Revenue from tourism is expected local business. They came from Angola, of the land has been set aside for conserva- and their ecological values are still intact. ATA Executive Director Edward J. Bergman to top one billion dollars (U.S.) by year end, Belgium, Benin, Bermuda, Cameroon, tion of wildlife and forests. This vast area Tourism and tourism related investments emphasized the close ties between the ATA replacing agriculture as Tanzania’s leading Canada, Central African Republic, Chad, includes the Serengeti National Park, where are also growing steadily and the opportuni- and Tanzania - a partnership that has gained economic contributor. China, Congo, Ethiopia, Ghana, Kenya, the annual migration of wildebeest draws ty for further growth is still available. These momentum since the Association’s first What’s equally astounding is the fact that Madagascar, Malawi, Malta, Nigeria, visitors from near and far. Picturesque Mt improvements have been made possible by visit in 1998. Bergman paid tribute to the the United States has gained international Rwanda, Sierra Leone, South Africa, Kilimanjaro, the Roof of Africa, is the our sound political and economic policies recognition as the leading single source of 31 Africa Travel Magazine ADVENTURE TRAVEL WORLD SUMMIT, QUEBEC CITY, 0CTOBER 19-22, 2009 options provided by members of the highly respected ATTA Association Partner member, Aventure Écotour- isme Québec (AEQ). Below, please find two different ways in which you can participate in adventures before the opening Summit ceremonies on October 19th!

Learn. Partner. Grow. The Adventure Travel Trade Asso- ciation exists to: • Responsibly promote and publi- Africa Travel Magazine editors cizes sustainable adventure travel covered the ATTA World Sum- • Is the networking hub for DMOs, mit in Whistler, BC, Canada and tour operators & travel agents were overwhelmed with the qual- • Hosts the industry’s trade-only ity, the speakers, events program Adventure Travel World Summit and successful management of the conferences Summit. We are confident that this • Operates and promotes the trav- year’s event will meet with the eler’s online guide to high qual- same wide acceptance. Past partici- ity, trusted tour operators at www. pants in the Adventure Travel Trade Adventure.Travel Association’s Pre-Summit Adven- • Publishes AdventureTravelNews™ tures consider these early confer- for travel professionals ence some of the most • Provides knowledge resources, valuable networking time - quality research & discounts time spent between delegates who Learn more and benefit from ATTA naturally build relationships in an membership today... environment conducive to genuine Hosted by the ATTA fun, conversation and thoughtful 601 Union Street, Suite 4200 dialogue. Such adventures are, Seattle, WA 98101, 360-805-3131 of course, designed for networking, www.adventuretravel.biz/default. but also to help delegates explore a aspx new destination. For 2009, Québec Province offers quality adventure

Golden Tulip Kumasi City . Rain Tree Street, P.O. Box KS 5191, Kumasi, Ghana Tel. +233 51 83777 . +233 51 83711 . E-mail: [email protected]

32 Africa Travel Magazine NATIONAL TOUR ASSOCIATION & WORLD RELIGIOUS TRAVEL EXPO COMBINE EVENTS IN RENO, NEVADA 11 a.m. - 12 p.m. The Holy NOVEMBER 14-16, 2009 of tour operators, tour Saturday, November 14 Lunch/General Session Land Panel 8 a.m. – 4 p.m. Exhibitor Move In Keynote: Greg Stielstra WRTA is pleased to announce suppliers and destinations, Sponsored by Jordan Tourism Board 7:30 a.m. – 7 p.m. Registration North America’s top expert on Faith- that the 2009 World Religious has a highly-respected 12:15 - 2 p.m. Broadway Luncheon 10:45 a.m. - 12:15 p.m. Buyer Ex- based Marketing Travel Expo & Educational reputation for managing with NTA change For Agents/Planners (optional) Sponsored by Theatre Direct & Broad- Conference will be held in top quality conferences. One-on-one, 10-minute appointments 1:15 - 6:15 p.m. The International Trade way.com/groups conjunction with the 2009 The association will be with NTA tour operators. Show 2:15 - 6:15 p.m. The International National Tour Association 12:45 - 1:45 p.m. 5 - 6:15 p.m. Expo Reception co- bringing that experience Trade Show 2 - 6 p.m. NTA’s International sponsored by the Hilmar Cheese Com- Annual Convention. In 2008, and brand power to 5 - 6:15 p.m. Luncheon co-sponsored by Jordan pany WRTA and NTA entered a WRTA’s 2009 Expo as All-access Reception with NTA co- Tourism Board and Mexico Tourism 7:30 - 10:30 p.m. Icebreaker unique agreement, in which sponsored by the Hilmar Cheese Com- the two associations bring Board Party with NTA pany Visitor Center the associations began working their annual meetings Dine with hundreds of tourism profes- Sponsored by Reno-Tahoe together to educate their members together as a way to sionals while you learn about interna- Monday, November 16 7 - 9 p.m. Farewell Dinner tional destinations. 7:30 - 6 p.m. Registration on the value of the faith-based enhance the experience 9:30 p.m. - 12:30 a.m. Sightseeing Tours (optional) 7:45 - 8:15 a.m. Continental Breakfast - market and bring new business for the members of both Tourism Rocks Party (optional/ticket Descriptions | Register by Oct 14, 2009 Sponsored by Switzerland Tourism and opportunities to the members of organizations. As part required) Charity event to support 7 - 9 p.m. Welcome Reception Globus Family of Brands Tourism Cares both organizations. In fact, this of the new relationship, Sunday, November 15 8:15 - 9:30 a.m. year’s Expo is being managed NTA and WRTA hope 7 a.m. - 5:30 p.m. Registration How can you purchase your ticket in in part by NTA, including both 7:45 - 9 a.m. to expand the overall advance for the Tourism Rocks Party? Continental Breakfast/Opening Session registration operations and event growth of the travel Put on your dancing shoes for Tourism Keynote: WRTA President, Kevin J. General Session - Sponsored by Swit- planning logistics. Through industry through faith Cares’ Tourism Rocks dance party! Wright - Make 2010 Your Best Year zerland Tourism and Globus Family of the agreement, WRTA aligns Sponsored by tourism, bringing Ever Brands Las Vegas Convention and Visitors itself with NTA’s strength and both memberships Opening Session: Soundbites from the Authority position in the packaged travel opportunities for Industry Scott Koepf, NACTA President Nevada Commission on Tourism 9:15 - 10:15 a.m. Executive Panel Roundtable hosted by industry. NTA, an organization education and Hard Rock Educational Breakout Sessions Scott Koepf Tourism Rocks is a night of fun and Product Development for the faith a great way to meet new people in market 9:45 - 10:45 a.m. Africa Travel Association with WRTA will help us educate our especially as Africa has long served an informal setting. The party will For further descriptions of each semi- Educational Breakout Session (Renews Partnership with membership on faithbased tourism as a top destination for people of be happening at a Europe-inspired nar, please visit our education page on Sales, Marketing, Advertising & PR in World Religious Travel As- opportunities.” faith. In fact, among the nightclub, 210 North, located in the the website. the faith market sociation According to WRTA, religious wide variety of travel experiences heart of downtown Reno. Tickets can Seminar 1 - How to build a thriving For further descriptions of each semi- be purchased here for a tax-deduct- The Africa Travel Association (ATA) travel and hospitality opportunities the continent offers, faith-based religious travel program with the right nar, please visit our education page on ible donation of $40 or at the door by and the World Religious Travel As- can be found across Africa in African safaris are quickly products, experiences and quality the website. showing your WRTA Expo badge. All sociation (WRTA) announced today four main ways: visiting a religious becoming one of the most popular Seminar 2 - Discover fascinating new Seminar 1 - North America for faith- donations will help to further the mis- the continuation of their partnership destination; attending a religious new trends in religious travel today.” trends, destinations and faith vaca- based travelers: Double your clientele sion of Tourism Cares. agreement, aiming to support both or- gathering; traveling for Under the new partnership agree- tion experiences for the 21st century in one year by offering trips, , ganizations’ endeavors in the promo- missionary or humanitarian purpos- ment, ATA and its members will religious traveler: Faith-based cruises, destinations, and events right here in tion of religious travel es; or leisure traveling with fellow- participate in the WRTA World missionary travel, African safaris, India, the USA, Canada, and Mexico. trade. “The Africa Travel Association ship intent. Religious Travel Expo and Educa- Armenia, and more. Seminar 2 - How to effectively use (ATA) is excited to work withWRTA “Faith-based tourism attracts 300 tional Conference to be held from Seminar 3 - Make 2010 your best year Social Media and PR to build your religious clientele: Includes LinkedIn, to promote faith-based tourism to Af- million travelers worldwide, who November 14-16, 2009 in ever in religious group travel: Learn about Oberammergau, Santiago de Twitter, Facebook, blogging, creating rica,” said ATA Executive Director, spend $18 billion annually,” Reno, Nevada. WRTA will par- Compostela’s Holy Year, Shroud of Tu- your own social network, writing press Edward Bergman. “ said Kevin J. Wright, WRTA Presi- ticipate in ATA events in the United rin, Year of the Priest, and much more. releases and much more. is certainly a growing niche market dent. “We look forward to once States and Africa, including 10:30 - 11:30 a.m. Seminar 3 - PyroMarketing: Igniting for travelers to the again working with ATA, ATA’s 35th Annual Congress to be Speed Networking Plus LinkedIn “group travel planner” evangelists and African continent and the partnership held in The Gambia in May 2010. 11:45 a.m. - 1p.m. keeping them for life. 33 Africa Travel Magazine AFRICA TRAVEL MAGAZINE EDITORS VISIT THE SPRING 2009 MONDE A PARIS TRAVEL SHOW

34 Africa Travel Magazine Review of Globe 2010, Vancouver, Canada and Preview of Globe 2012 coming soon in our next Venues Yearbook Edition AFRICA TRAVEL MAGAZINE EDITORS VISIT THE SPRING 2009 MONDE A PARIS TRAVEL SHOW

35 Africa Travel Magazine