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Media Information Kit 2020

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Media Information Kit 2020 Media Infor mation Kit 2020 ACROPOLIS OF ATHENS, GREECE Vacations The official magazine for Vacations To Go inspiring ideas for frequent travelers Vacations is the official magazine of Vacations, published quarterly, Average Value VACATIONS READERS Vacations To Go, the world’s largest provides insightful and dynamic of Main Residence: TRAVEL seller of domestic and international information for real travelers. 4.4 Number of domestic trips cruises and one of the most recog - $ in past 12 months nized and respected brands in the ADVERTISE IN VACATIONS 393,000 7.6 Average number of days travel industry. Vacations magazine is There is simply no better place to on most recent trip mailed to 300,000 active and affluent inform and inspire the enthusiastic, Average Household 95% Stayed in hotel, resort, lodge Vacations To Go customers who use frequent traveler who is the Vacations Income:* or B&B in past 12 months the magazine as a guide in planning To Go customer. or next 12 months their next vacation. $ 15 3, 000 28% Rented a car in past 12 months *based on those working full or part time. 94% Own a passport Average Household Net Worth: VACATIONS READERS $ ARE ACTIVE 967,000 55% Visit historic sites 44% Festivals/events . H C R 52% Jogging/walking for exercise A E S E R 39% Casino gambling X E D A E R Y B 7 1 0 2 E N U J D E T E L P M O C Y D U T S R E B I R STONE GATE OF ANGKOR THOM, CAMBODIA C S B U S Edi tor ia l Focus Ab out t he Edi to r, Designed specifically for Elizabeth Armst rong Vacations To Go’s avid travelers Vacations gives its audience of avid interest travel to single parents Elizabeth Armstrong, a gifted writer travelers a taste of what to expect traveling with kids, Vacations informs and editor, has been on the editorial on their journeys and whets their readers of the best that’s available staff at Vacation Publications since appetites for more. And with exten - at every price range, what’s new 1992 and has been the editor of Travel sive background in the travel industry, and what’s worth trying. Topics 50 & Beyond and Vacations since Vacations' editors and writers under - covered in Vacations include adven - summer 2000. A graduate of Mount stand travelers' information needs. ture travel, all-inclusive resorts, small Holyoke College in South Hadley, MA, Practical and informative, Vacations ship expeditions and escorted tours Armstrong was raised in New York, focuses on cruises, tours, resorts and with emphasis on international travel destinations worldwide. From special destinations. Italy, Liberia and Mississippi and currently resides in Houston. Having traveled extensively since childhood, Armstrong has a true appreciation for other cultures and offers her readers insight based on personal experience. Armstrong is dedicated to delivering thoughtful, practical stories geared toward travelers of all incomes and interests. SLOTH IN PANAMA 2020 Edi torial C alendar IN EACH ISSUE: In every issue, Vacations presents stories covering great > Wish You Were Here: A full-page photo feature. destinations, incredible travel values and unfamiliar > Upfront: Highlighting great deals and an event calendar. sojourns, all accompanied by a vivid array of photos. WINTER (January ) SPRING (March ) SUMMER (May ) FALL (September ) Cruising the Galapagos. Made famous New for 2020. This feature package Focus on Wellness. In honor of 10 Reasons to Consider a River as a subject of study for Charles highlights some impressive travel Global Wellness Day on June 13, Cruise. We whittle down our list of Darwin, these Pacific isles continue trends for the coming year, including: 2020, we explore shipboard spas, favorite amenities and activities to to lure wildlife watchers 200 years India’s yoga retreats and other outlets highlight the best of the best about > Ship Debuts after the launch of the HMS Beagle. for relaxation around the world. this relaxed vacation style. > Maiden Port Calls Environmental Innovations. Some of > Recently Added River Routes Delightful Departure Ports. More How to Pack for a Caribbean our favorite resorts and cruise lines > The Latest Escorted Tour Itineraries than just a launching point for your Cruise. You grabbed your passport, are doing their part to reduce, reuse > New and Refurbished Tropical cruise, these seaside cities offer of course, but what about your swim and recycle. Resorts entertainment for all ages within shoes? Will you need formal wear? > Fresh Approaches to Favorite Our National Parks, A to Z. There are easy reach of your ship. Is your sunscreen coral-friendly? Destinations at least 26 reasons to love the U.S. Answer these pressing questions Take a Shot. We research the best > … and more park system, from the people who before zipping up that suitcase. times to snap sunrise over Hawaii’s helped preserve these great escapes Haleakala, the Great Migration’s Escorted Tours Q & A. These guided Ad close: 10/25/19 to the flora and fauna that inhabit annual parade of beasts and other group vacations explore Europe, In homes: 1/3/20 them. photogenic sights. Asia and more, and we ask the travel Unconventional Venues. These funky professionals at Vacations To Go to Polar Opposites. Arctic and Antarctic museums preserve more than history. offer some insider’s tips for choosing cruises venture to places of rugged, the right one. pristine beauty and incredible wildlife Ad close: 12/27/19 while providing all the comforts of a Gorilla Conservation in East Africa. In homes: 3/5/20 floating hotel. The work of researcher and preserva - tionist Dian Fossey lives on in the Ad close: 2/21/20 forested habitats of these rare apes. In homes: 4/23/20 Ad close: 6/19/20 In homes: 8/27/20 Read er P rofil e 4% Vacations gives its audience of avid CIRCULATION 86% travelers a taste of what to expect on 300,000 have traveled domestically SEX their journeys and whets their ap - in the last year* 43% Male READERS PER COPY petites for more. From special *readers spent an average of $1,310 per person 53% Female interest travel to single parents trav - 2.3 on their most recent trip within the U.S. No answer eling with kids, Vacations informs 64 % readers of the best that's available at EDUCATION have taken action such as directly every price range. Vacations 84% Attended college or better contacting an advertiser as a result 3% 4% focuses on cruises, tours, resorts of reading Vacations 63% Graduated college or better AGE (average: 60) and destinations worldwide, includ - % 29% Postgraduate degree 84 12% ing adventure travel, all-inclusive 25% Under 40 own home 40-49 resorts, small ship expeditions and 27% 50-59 escorted tours with emphasis on 30% 60-69 international travel. Our editorial TRAVEL 70 or over ACTIVITIES no answer content is written for real travelers, 4.4 Number of domestic trips (more than 100% due to multiple choices) and we can help you reach them. in past 12 months 4% 60% Reading books for pleasure 6% 7.6 Average number of days 5% 55% Visit historic sites MARITAL STATUS on most recent trip Married Average Value 52% Jogging/walking for exercise 95% Stayed in hotel, resort, lodge 8% Divorced/separated of Main Residence: 51% Regular exercise or B&B in past 12 months Widowed $ 49% Cinema 77% Never married 393,000 or next 12 months 49% Theater/concert/opera/ballet No answer 28% Rented a car in past 12 months 48% Entertaining guests Average Household 94% Own a passport . 44% Festivals/events H Income:* 4% C R A 82% Foreign travel in past 3 years 41% Art shows/museums E $ S E 15 3,000 EMP LOYMENT R 39% Casino gambling X 80% Plan a foreign trip in next 3 years E D *based on those working full or part time. 34% Gardening Work full time A 37% E R 90% May cruise in next 3 years Work part time Y 33% Swimming B 50% 7 Retired 1 Average Household 0 21% Stayed at an all-inclusive resort 33% Volunteer work 2 8% Never worked E Net Worth: N in the past 12 months outside home U 33% Sporting events J D $ No answer E 30% Hiking T 967,000 58% May stay at an all-inclusive resort E L P in next 3 years 28% Arts and crafts M O C Y 27% Boating/sailing D 25% Took an escorted tour U T S 26% Bicycling in past 12 months R E B I 25% Fishing R 54% May take an escourted tour C S B 22% Photography U in the next 3 years S 21% Golf 16% Gourmet cooking Geographic Distributio n* Circulation % of circulation Circulation % of circulation New England 10,605 3.53 West North Central 12,373 4.12 Middle Atlantic 33,581 11.19 West South Central 39,552 13.18 East North Central 30,073 10.02 Mountain 23,141 7.71 East South Central 12,657 4.22 Pacific 47,909 15.97 South Atlantic 90,108 30.04 Total mailed 299,226 New England 3.53% Canada/Other 774 Total distribution 300,000 Pacific** Mid-Atla ntic 15.97% 11.19% Circulation 300,000 West North Frequency 4 times/year Central East North 4.12% Central 10.02% Mountain 7.71% South Atlantic 30.04% East South Central 4.22% West South Central 13.18% *Fall 2019 Issue **Pacific Region includes Alaska & Hawaii 2020 Magazine Product io n Schedule Issue Ad Close Materials Deadline In-Home Winter 2020 10/25/19 11/13/19 1/3/20 Spring 12/27/19 1/9/20 3/5/20 Summer 2/21/20 3/5/20 4/23/20 Fall 6/19/20 7/2/20 8/27/20 Winter 2021 10/23/20 11/19/20 TBA 2021 202 0 Publicat io n Cale ndar an d Adverti sin g Rat es Issue Ad Close In-Home BUSINESS REPLY CARD INSERTS Winter 2020 10/25/19 1/3/20 Advertiser must run a minimum 1/2-page display ad with any Business Reply Card insert.
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