Spain Entrepreneurial Nation Strategy 36 2.4
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Spain Entrepreneurial Nation June 2021 Cover photo: David Gavi in Unsplash Document developed by: Foreword by the President of the Government 7 1. Executive Summary 13 2. En-route towards an Entrepreneurial Nation 25 2.1. Productivity Challenge as a Guarantee of Resillience when Facing a Crisis 27 2.2. A National Mission 34 2.3. The Spain Entrepreneurial Nation Strategy 36 2.4. An Invitation 42 3. Situation analysis and diagnosis 45 3.1. The Goals 48 3.1.1. The Investment Goal 49 3.1.2. The Talent Goal 51 3.1.3. The Scalability Goal 54 3.1.4. The Entrepreneurial Public Sector Goal 56 3.2. Driving Sectors 58 3.2.1. Industry 60 3.2.2. Tourism and culture 62 3.2.3. Movility 64 3.2.4. Health 66 3.2.5. Construction and Materials 67 3.2.6. Energy and Ecological Transition 68 3.2.7. Banking and Finance 69 3.2.8. Digital and Telecommunications 70 3.2.9. Agroindustry 71 3.2.10. Biotechnology 72 3.3. The Gaps 74 3.3.1. The Gender Gap 76 3.3.2. The Territorial Gap 78 3.3.3. The Socioeconomic Gap 80 3.3.4. The Generational Gap 82 4. Strategic Measures for Spain Entrepreneurial Nationa 85 4.1. Priority Measures 88 4.2. Investment 98 4.3. Entrepreneurial Public Sector 108 4.4. Scalability 114 4.4. Talent 120 5. How to Contribute to the Mission: Spain Entrepreneurial Nation 131 6. The Key Figures behind an Entrepreneurial Nation 137 6.1. Ministries and their Autonomous Bodies 139 6.2. Autonomous Communities, Provincial County Councils, Regional and Inter-Island Councils and Local Entities 140 6.3. An Alliance of Key Figures 140 7. Governance for the Spain Entrepreneurial Nation Strategy 143 7.1. Government Delegate Commission for Economic Affairs 148 7.2. Working Group for Spain Entrepreneurial Nation 148 7.3. Industry and SMEs Sectorial Conference 150 7.4. Advisory Council for Spain Entrepreneurial Nation 150 8. Financial Report 153 Strategic measure index for: Spain Entrepreneurial Nation 159 Spain Entrepreneurial Nation Spain Entrepreneurial Nation Foreword by the President of the Government A country is defined not by what it yearned to accomplish, but by what it ultima- tely accomplished. Let us thinK about some of the most relevant milestones in history, the Discoveries anD achievements that brought a change of an era Due to the complete cultural transformation they implied: the printing press, the steam engine, and the computer. Behind all these milestones there were brilliant minds and geniuses. But above all, it was the people and entire nations that created the basic conditions for those avant-garde spirits to develop. These were dynamic, hard-working nations with a desire to share and transform. This is what we long for Spain to become. An entrepreneurial and modernising nation that can create sufficient opportunities for all its citizens. Approximately four decades ago, the seemingly solid foundations of the produc- tion network across the planet – as well as in our own country – were challenged by the sudden explosion of the internet into our lives. It transformed the way we com- municate. It changed the way we consume. Markets, finance, coexistence, scien- ce, education, and mass communication were all transformed. And this led to the adoption of new economic policies at a global scale. This event prompted many debates in all sectors of the economy, because, throu- ghout history, we have always searched for answers in the face of new changes. And if the eruption of disruptive technologies generated temporary uncertainty in traditional business models, it also created well-founded hope for the future. It was simply a matter of adapting. 7 The meDia consiDereD how information shoulD be vieweD in the future, anD whe- ther, for instance, the printeD worD woulD enD up Disappearing. New builDings were conceiveD by the architecture sector baseD on the Internet of things. Con- tents of all genres were being DigitaliseD. In the fielD of health, the Internet of boDies was alreaDy being DiscusseD. AnD, universities starteD researching social behaviours baseD on the Data proDuceD by our use of new telephone networKs. This was all in line with the pace of contemporary inDustry: a constant renewal at a vertiginous pace. We were fully aware that the world was changing. Politics, and the way many politi- cians behaved, were changing too. The 2008 crisis hit Spain rather severely, Depleting both marKet confiDence, and citizens’ trust in institutions anD its representatives. One of the main causes for this was a proDuction moDel that was excessively DepenDent on the real estate sector. The 2008 crisis unDermineD all hope for young people, for stability, for wo- men’s future prospects, for the security of those over the age of 50, anD for the Dreams of many immigrants. Thus, in our recent democratic history, we had to face two significant disturbances: a radical transformation of our civilisation model and a severe economic crisis. Yet in spite of all this, we were able to take giant leaps. Back in 1980, our country was nothing like what it was in 2008. And likewise in 2008, it was a far cry from how we lived in 2020. Hence, we do not want Spain to remain as it was in 2020 when we reach 2030. Looking to the past is vital to learn from our mistakes, and therefore, to discern what we should do. We must look to the future. Before citizens had a chance to properly recover from the 2008 crisis, Spain had to endure the health, economic and social emergency caused by a pandemic that also shook the foundation of every nation on the planet to the core. COVID-19 has taken the lives of many fellow citizens, and has forced us to take drastic measures. The weaknesses of our system have also been exposed – weaknesses we must urgently amend at a global scale both in Spain and across the world. This pandemic has also proven that the public system is the best barrier in the face of adversity. It has reminded us all of how vulnerable a species we are, particularly when unprepared. And it has once again highlighted the fact that no one should be content with simply surviving throughout life: every human being deserves to live decently and to have dignified employment. 2020 will always be remembered as the year of the pandemic; yet, 2021 shall be re- membered as the year of vaccinations and recovery. This recovery must be truly comprehensive to build the society we want, and to permanently turn Spain into a nation ripe with opportunities. If anything defines a country, it is the planning of its future projects and the transfor- mation it undertakes to make these outcomes possible. We have often voiced Spain’s aspirations with cautious prudence, usually from the premise of our limitations. And it should not be the case as Spain can achieve any goal it sets its sights on. These are ambitious and formidable goals on a par with every other great nation in the world. We know the present is full of hardship. But we have the resources and the talent to bolster our optimism. We have an agreement with the European Council that stipu- lates financing for Spain of up to 140,000 million euros over the next six years. We have a National Recovery, Transformation and Resilience Plan that will lay the 8 Spain Entrepreneurial Nation roadmap to solving the challenges we shall face in the forthcoming decade. We are counting on the strategy put forward in this book: Spain Entrepreneurial Nation. And we are counting on the commitment and on the skills of our nation’s citizens. Previously, Spain needed momentum in terms of digital transformation. Now, the weight of this momentum is even more significant. And, therefore, the current situa- tion is forcing us to expand areas such as e-commerce, teleworking, online educa- tion and remote health care. Previously, Spain required an ecological transition. Now, said requirement is an absolute necessity. We shall gain an extraordinary economic boost with the adop- tion of clean energies and the consequent changes this transition will bring forward; one we need more than ever. Employment quality can only go hand-in-hand with the search for sustainable wealth. Our country already has companies that work to halt the consumption of plastics and waste products. These same companies only use recycled materials or provide their customers with 100% clean energy. A company may use data to boost marketing campaigns, but it can also use the same data to better the environment. Previously, Spain neeDeD to improve its social and TERRITORIAL unity. Now, the new crisis maKes this essential. We can no longer tolerate inequality. We must close the gaps anD put an enD to extreme poverty, something we have starteD to tacKle through the forthcoming approval of the Minimum Living Income. We must eraDicate chilD poverty, as it hampers a basic principle of freeDom: to have equal opportunities for a DignifieD life. We also have the responsibility of proviDing rural Spain anD the islanDs with the ability to generate opportunities, anD to guaran- tee services anD rights that allow for the increasingly harmonious anD sustainable economic Development of our country. At one time, Spain needed to establish its feminist agenda. Today, this need is more evident than ever. We are aware of the current state of affairs. Women are the ones that have suffered the social and economic consequences of this crisis much more acutely. They have dedicated more time and effort to caring for others.