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2021 Sponsorship Opportunities 2021 SPONSORSHIP OPPORTUNITIES “To unify, celebrate, and strengthen the LGBTQ+ community of Southern Arizona through advocacy, education, leadership, and support.” TABLE OF CONTENTS Contents About Tucson Pride ______________________________________________________________________________________ 1 Board of Directors Message _____________________________________________________________________________ 2 Index of Sponsorship Levels _____________________________________________________________________________ 3 Presenting Sponsorship Levels __________________________________________________________________________ 4 Premium Levels __________________________________________________________________________________________ 5 Supporter Levels _________________________________________________________________________________________ 6 Frequently Asked Questions _____________________________________________________________________________ 7 2021 SPONSORSHIP OPPORTUNITIES About Tucson Pride Tucson Pride, Inc. (TPI) is an all-volunteer administered and operated IRS 501(c)(3) Non-Profit Organization that produces and promotes cultural, educational, and recreational events for the gay, lesbian, bisexual and transgender community in Tucson, Arizona and beyond. Tucson Pride was founded in 1977 making it Arizona’s first and longest established LGBTQ Organization. VISION Tucson Pride envisions a community of diverse, empowered, and accepted individuals to live full and authentic lives, with the love and support of an understanding community. MISSION STATEMENT To unify, celebrate, and strengthen the LGBTQ+ community of Southern Arizona through advocacy, education, leadership, and support. VALUES Transcend, Unify, Cultivate, Support, Outreach, Nourish Proactive, Respect, Inclusive, Diversity, Encouragement Page 1 2021 SPONSORSHIP OPPORTUNITIES Board of Directors Message MESSAGE FROM THE BOARD OF DIRECTORS When we were last together in 2019, the Tucson Community celebrated the 50th Anniversary of the historic Stonewall Uprising. The 2019 Festival drew more than 5,000 attendees, 130 vendors & exhibitors, as well as more than 200 volunteers. Following the success of 2019, came the challenges presented by the COVID-19 Pandemic. Tucson Pride responded to the pandemic in numerous ways. In 2020, Tucson Pride presented a virtual Pride Festival to keep our community connected. Our reigning Tucson Pride Royalty also worked to provide relief to communities disproportionately impacted by the Pandemic. This was accomplished through fundraisers to support various COVID-19 relief activities including the Navajo Nation COVID-19 Relief Fund, EON Youth Lounge, Youth On Their Own, and the Tucson Interfaith HIV/AIDS Network’ fundraisers, Tucson Pride was able to match contributions raised by the Pride Royalty contributing a total of s Poz Café. In each of these $5200 various relief activities. This year, Tucson Pride looks to the future. This year’s Pride Festival is currently set for Saturday, October 2, 2021 at the Georges DeMeester Outdoor Performance Center at Reid Park and with the Pride Parade taking place on the evening of Friday, October 1, 2021 in Downtown Tucson. Tucson Pride relies heavily upon the successful outcome of the annual Pride Festival and Parade in order to fund year-round programming. We anticipate that this year’s festival will cost nearly $95,000.00 to produce, with the likely added expenses to mitigate COVID-19 as directed by Public Health as well as the Centers for Disease Control. Our anticipated adjusted earnings for this year’s festival is approximately $60,000.00; however, that figure relies heavily upon the generosity of donors and sponsors in order to cover our overhead expenses. Your generous contribution will not only aid Tucson Pride in creating a world-class experience for our parade and festival participants, it will facilitate long-term development of programming in support of our Mission and our Values. Enclosed, you will find the 2021 Tucson Pride Parade and Tucson Pride Festival sponsorship packet. If you are interested in sponsoring or participating in this year’s celebration, please do not hesitate to contact us at [email protected]. We appreciate your consideration and look forward to hearing from you soon. Index of Sponsorship Levels Page 2 2021 SPONSORSHIP OPPORTUNITIES Index of Sponsorship Levels PRESENTING SPONSORSHIP LEVELS – CASH SPONSORSHIPS Tucson Pride Parade Presenter $5,000.00 Page 4 Main Stage Presenter $20,000.00 Page 4 Community Stage/High Energy Dance Tent $10,000.00 Page 4 Youth Activities $1,000.00 Page 4 PREMIUM LEVEL SPONSORSHIPS – CASH SPONSORSHIPS OR VALUE OF IN-KIND CONTRIBUTIONS Diamond $15,000.00 Page 5 Platinum $10,000.00 Page 5 Gold $6,000.00 Page 5 Silver $3,000.00 Page 5 SUPPORTER LEVEL SPONSORSHIPS – CASH SPONSORSHIPS OR VALUE OF IN-KIND CONTRIBUTIONS Event Patron $2,000.00 Page 6 Community Sponsor $1,500.00 Page 6 Small Business Ally $500.00 Page 6 Friends of Tucson Pride $50.00 - $499.00 Page 6 Page 3 2021 SPONSORSHIP OPPORTUNITIES Presenting Sponsorship Levels TUCSON PRIDE PARADE PRESENTING SPONSOR $5,000.00 (IN-KIND SPONSORSHIPS NOT CONSIDERED) Exclusive Presenter Naming Rights for 2021 Pride Parade First Contingent in Parade Line-Up (Must Register) *Immediately Behind Honor Guard and Grand Marshall Gold Level Sponsorship Benefits (See Page 5) *$1,000.00 Savings MAIN STAGE PRESENTING SPONSOR $20,000.00 (IN-KIND SPONSORSHIPS NOT CONSIDERED) Exclusive Presenter Naming Rights For Mainstage Dominate Brand Placement on Mainstage Exclusive Verbal Recognition from Community Stage/Dance Tent Diamond Level Sponsorship Benefits (See Page 5) COMMUNITY STAGE/HIGH ENERGY DANCE TENT PRESENTING SPONSOR $10,000.00 (IN-KIND SPONSORSHIPS NOT CONSIDERED) Exclusive Presenter Naming Rights For Multi-Use Community Stage/High Energy Dance Tent Dominate Brand Placement on Community Stage Platinum Level Sponsorship Benefits (See Page 5) YOUTH ACTIVITIES PRESENTING SPONSOR $1,000.00 (IN-KIND SPONSORSHIPS NOT CONSIDERED) Exclusive Presenter Naming Rights for Youth Activities Area Dominate Brand Placement in Youth Activities Area Event Patron Level Sponsorship Benefits (See Page 6) *$1,000.00 Savings Page 4 2021 SPONSORSHIP OPPORTUNITIES Premium Levels DIAMOND PLATINUM GOLD SILVER $15,000.00 $10,000.00 $6,000.00 $3,000.00 MAIN ENTRANCE YES NO NO NO BANNER PLACEMENT VERBAL RECOGNITION YES YES NO NO AT ALL 2021 EVENTS VERBAL RECOGNITION YES YES YES NO FROM MAINSTAGE ROTATING BRAND PRESENTATION ON YES YES YES YES TUCSON PRIDE SOCIAL MEDIA BRAND PRESENTATION & HYPERLINK ON TUCSON YES YES YES YES PRIDE WEBSITE LOGO PLACEMENT ON FESTIVAL WELCOME YES YES YES YES BANNER LOGO PLACEMENT ON YES YES YES YES VOLUNTEER T-SHIRTS COMPLIMENTARY PARADE ENTRY YES YES YES YES (MUST REGISTER) COMPLIMENTARY VENDOR BOOTH (MUST REGISTER AND 10X20 10X20 10X10 10X10 PROVIDE BUSINESS LICENSE) SWAG BAG MERCH. YES YES YES YES COMPLIMENTARY 30 25 20 15 FESTIVAL TICKETS Page 5 2021 SPONSORSHIP OPPORTUNITIES Supporter Levels PATRON COMMUNITY SMALL FRIENDS $2,000.00 $1,500 BUSINESS $50 - $499 $500.00 LOGO PLACEMENT ON FESTIVAL WELCOME YES YES YES NO BANNER ROTATING BRAND PLACEMENT ON TUCSON YES YES YES NO PRIDE SOCIAL MEDIA SPONSOR LOGO (NON HYPERLINK) ON PRIDE YES YES YES NO WEBSITE LOGO PLACEMENT ON YES YES YES NO VOLUNTEER T-SHIRTS COMPLIMENTARY PARADE ENTRY (MUST YES YES YES YES REGISTER) COMPLIMENTARY VENDOR BOOTH (MUST REGISTER & 10X10 10X10 NO NO PROVIDE BUSINESS LICENSE) SWAG BAG MERCH. YES YES YES NO COMPLIMENTARY 8 6 4 2 FESTIVAL TICKETS Page 6 2021 SPONSORSHIP OPPORTUNITIES Frequently Asked Questions WHO PRODUCES TUCSON PRIDE? Tucson Pride as well as the Tucson Pride Parade are produced by the Tucson Lesbian and Gay Alliance (Tucson Pride, Inc.). Tucson Pride is Arizona’s first and longest-operating LGBTQIA+ Pride organization. Tucson Pride has produced the annual Pride Celebration in Tucson for 44 Years. What began as a picnic in the park in 1977, is now a weekend of celebration and activism that promotes strong community bonds between the Southern Arizona LGBTQIA+ community and the Tucson Community at large. Tucson Pride in the Desert is Tucson Pride Inc.’s flagship event which encompasses more than 70% of Tucson Pride Inc.’s budget. WHAT IS THE DIFFERENCE BETWEEN A SPONSOR AND A VENDOR? Both sponsors and vendors are important contributors to the Tucson Pride Parade and Tucson Pride Festival. Vendors pay a fee to exhibit and/or sell goods at the Festival. Vendors do not receive any benefits apart from their vendor space. Vendors are also limited to their booths and may not distribute items throughout the festival grounds. Depending on the sponsorship level, sponsors may choose to utilize a booth and participate in the parade; however, it is not required. IF PARADE AND VENDOR REGISTRATION ARE INCLUDED IN MY SPONSORSHIP, DO I HAVE TO REGISTER FOR THEM SEPARATELY? Yes! While many sponsors utilize their parade and vendor benefits, a sizeable number of sponsors choose not to. Separate registration for the parade and vendor booths ensures that adequate spots are reserved for those sponsors who want them and at the same time, it allows us to accept more vendor participants for unused spaces. Vendor and Parade slots are NOT automatically reserved for you and are not guaranteed until your registration is complete. It should be noted that if you choose to utilize your vendor space, you are required by the City of Tucson to submit a valid business license as well as proof of insurance for indemnification purposes. Additional requirements
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