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Campaign Categories Shortlist Category Title/Media Owner Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner Best Communications / Axe Cheesegirls Nota Bene South Africa Hardy Boys, Red Cube Axe Unilever Entertainment Platform Best Communications / Gordon's and Gordon Carat UK - Gordon's Gin Diageo Entertainment Platform Best Communications / Havas Sports & The Coca-Cola Destapados Copa Coca-Cola Argentina MPG, Media Contacts Coca-Cola Entertainment Platform Entertainment Company McCann Erickson, Media Prima TV Networks, Best Communications / The Coca-Cola Bebaskan-lah UM Malaysia Coca-Cola Marketing Coca-Cola Entertainment Platform Company Team (Malaysia & Singapore) Best Communications / Miracle of Love Mindshare Indonesia - Ponds Unilever Entertainment Platform Best Communications / The Coca-Cola Coke & Meal MediaCom Pakistan SOHO square Coca-Cola Entertainment Platform Company Best Communications / Starcom Entertainment, Earn Your Stripes Starcom United States Frosted Flakes Kellogg's Entertainment Platform Leo Burnett, ESPN Best Communications Rexona for Women - Tatoo Romania & Rexona for Mindshare - Unilever Strategy Experiment Bulgaria Women Best Communications Green Room Good Bye Cellulite OMD United States Nivea Beiersdorf Strategy Entertainment Best Communications 15 Seconds a Day to Stronger Mindshare United States - Vaseline Men Unilever Strategy Skin Best Communications Amtrak rail offers you less MPG United States Media Contacts, Mobext Amtrak Amtrak Strategy hassle Best Communications Häagen-Dazs Loves Honey Goodby, Silverstein United States Häagen-Dazs, Ketchum Häagen-Dazs General Mills Strategy Bees and Partners Best Communications Starcom MediaVest Leo Burnett, Smack, Arc Be Proud of Your Wiener Canada Pogo ConAgra Foods Strategy Group Worldwide 1 Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner Best Communications Aquafresh Kids MediaCom UK - Aquafresh GSK Strategy Best Communications Pedigree Adoption Drive MediaCom Germany - Pedigree Mars GmbH Strategy AMV BBDO, Jigsaw, Best Communications Freuds, The Real Do us a flavour OMD UK Walkers Crisps Pepsico Strategy Adventure, Not Actual Size Best Communications BBC World BBC World Service Condoms Madison Media India - Strategy Service Trust Trust The Consumer Benefit / Advertising as Service Johnsons Baby On-Demand J3@UM Canada - Johnson's Baby Johnson & Johnson Award The Consumer Benefit / Putting the fun back into Australia, New Advertising as Service MediaCom - Oral B Stages Procter & Gamble brushing Zealand Award The Consumer Benefit / Advertising as Service Reader Revolution AIM USA - Sony Sony Electronics Award The Consumer Benefit / Advertising as Service Simple gift of time Carat China DDB Healthcare Philips Award Continental The Consumer Benefit / Halifax Europe, Dubai, Advertising as Service The Sun: Expat Profero Brave International HBOS Singapore, Award Banking Hong Kong The Award for Branding Finding Body and Soul PHD Canada Ogilvy & Mather Dove Pro-Age Unilever Bravery The Award for Branding Proper Attire: Required for Naked United States - Proper Attire Planned Parenthood Bravery Entry Communications 2 Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner Channel 4, Wieden & The Award for Branding Starcom MediaVest Difficult Is Worth Doing UK Kennedy, HS&P, North Honda Accord Honda Bravery Group One The Award for Branding India Votes: To Shave or Not MediaCom India - Gillette Mach3 Procter & Gamble Bravery The Award for Branding Americas, Holiday Inn Stay Smart, America Digitas - Holiday Inn Bravery EMEA Express Starcom MediaVest Best Research / Insight Problem Playground UK - Civic Hybrid Honda Group Suave and Unilever (Suave) and Best Long-Term Strategy In The Motherhood Mindshare United States - Sprint Sprint Best Long-Term Strategy Earn Your Stripes Starcom United States Leo Burnett, ESPN Frosted Flakes Kellogg's Havas Sports & The Coca-Cola Best Long-Term Strategy Destapados Copa Coca-Cola Argentina MPG, Media Contacts Coca-Cola Entertainment Company Organ Donation - Organ Donation - Live Media Union Advertising, The Best Long-Term Strategy MediaCom UK Healthier Scottish Government to Save Lives Big Partnership Scotland Best Long-Term Strategy Galaxy Reading MediaCom UK - Galaxy Mars Best Event / Activation guru.sol.no launch Carat Norway Dist SOl Guru Scandinavia Online Samsung Samsung 'Share your Dutch The Cheil, IceMobile, Muse, Samsung Electronics Best Event / Activation Starcom Electronics soul' Netherlands Hyves Benelux B.V. Benelux B.V. Best Event / Activation adidas London Marathon Carat UK Marvellous Mobile adidas running adidas How Rural India Grew to love Tide and Head & Best Event / Activation Starcom India - Procter & Gemble Tide and Head & Shoulders Shoulders HP Pavilion Best Event / Activation Serena Williams ZenithOptimedia India - Hewlett Packard Notebooks 3 Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner Holiday Inn Best Event / Activation Stay Smart, America Digitas United States - Holiday Inn Express Best Use of Content Dove Meets Ugly Betty Mindshare China OgilvyAction, Tribal DDB Dove Unilever Singapore Tourism Singapore Singapore Tourism Best Use of Content MAD in Singapore Starcom MediaVest India Board, POGO Tourism Board Board Best Use of Content Finding Body and Soul PHD Canada Ogilvy & Mather Dove Pro-Age Unilever Gener8, Emmanuel Johnson’s Baby Best Use of Content Botelya UM Philippines Johnson & Johnson Quindo Palo Oil Meat & BMF, Seven Media Meat & Livestock Best Use of Content Grand Slamb for Aussie Lamb UM Australia Livestock Group Australia (Lamb) Australia (Lamb) Havas Sports & The Coca-Cola Best Use of Content Destapados Copa Coca-Cola Argentina MPG, Media Contacts Coca-Cola Entertainment Company Best Use of Content Nike Summer of Football Mindshare UK W+K, AKQA, Limelight Nike Nike Best Use of Content Original play Initiative Colombia Ogilvy Colombia Huggies Kimberly-Clark Share Something Juicy / Nite Best Use of Content Digitas United States - Starburst Starburst Fite Best Use of Content Manuela's Wedding New Content Brazil FBIZ Sunsilk Unilever Best Consumer-Driven / The Coca-Cola FANTAstic flirting Starcom Poland K2, Gadu-Gadu Fanta Community Campaign Company Best Consumer-Driven / Time Warner Global Global Diabetes Handprint UM United States One Touch Johnson & Johnson Community Campaign Media Group Euro2008: Coca-Cola Beyond Interaction, Best Consumer-Driven / The Coca-Cola Fanpartner Generator @ Beyond Interaction Germany Argonauten G2, GWP, Coca-Cola Community Campaign Company StudiVZ StudiVZ Best Consumer-Driven / American Members Project Digitas United States Ogilvy & Mather American Express Community Campaign Express Best Consumer-Driven / Celebration Chain Digitas Health United States - AZ Arimidex AstraZeneca Community Campaign 4 Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner Best Localisation Campaign Priceless McCann Erickson Brazil - MasterCard MasterCard Zebra, Mobilera, Media Best Localisation Campaign Nike Human Race Mindshare Turkey Nike Nike Group Bas Nuissl, Wouter van Best Localisation Campaign LG Scarlet Mindshare Netherlands LG LG Electronics der Pauw & LG Vegaolmosponce (VOP), Best Localisation Campaign Dark Temptation Mindshare EMEA Axe Unilever BBH Italy, Belgium, UK, Denmark, Selmore, Lunch Best Localisation Campaign Gander Naked Lunch Van Gils Waalwear Group Sweden, Communications Netherlands Best Use of the Digital Norges Kreativ Fagskole - Starcom Norway - NKF Campus Kristiana Landscape Recruitment Campaign Best Use of the Digital Mic Hero Mindshare China - Cornetto Unilever Landscape Best Use of the Digital Starcom MediaVest Cabury Creme Egg Goo UK CMW, Publicis Creme Egg Cadbury Landscape Group Best Use of the Digital Share Something Juicy Digitas United States - Starburst Landscape Best Use of the Digital Sears Back to School 2008 Media Contacts United States - Sears Sears Landscape The Communication Futures Huggies Baby Countdown Mindshare United States - Huggies Kimberly-Clark Award Chevrolet Motor The Communication Futures Starcom MediaVest Chevrolet Tree Widget United States Division, Myspace, The Chevrolet General Motors Award Group Nature Conservancy The Communication Futures Enjoy Habbo with Calippo Mindshare Spain - Calippo Unilever Award 5 Campaign Categories Shortlist Category Title/Media Owner Company Country Other credits Brand Brand Owner The Communication Futures The Addressable Future Starcom MediaVest Comcast, OpenTV, United States Award Starts Here Group Experian, TNS The Communication Futures Smeg Retro (pioneers TCS Media, Cogent Ad Pepper Media UK Smeg Smeg Award semantic targeting) Elliott GM Optimum Dynamic Paid General Motors of Best Use of Search Cossette Media Canada - GM Optimum Search Strategies Canada Best Use of Search Kiddicare- iCrossing iCrossing UK - Kiddicare Kiddicare Memorial Day Prom: Using Best Use of Search Search to Drive Physical Performics North America - Cabela's Cabela's Store Visits FY08 Windows OneCare Microsoft Best Use of Search UM North America - Microsoft Accolades OneCare CONQUERING THE SPACE Proximia, Atlético Bluespace Self Best Use of Search Media Contacts Spain Bluespace THROUGH SEARCH Internacional Storage Best Use of Gaming and Double Fusion, 2K NBA 2K OMD United States Gatorade PepsiCo Gaming Platforms Sports Best Use of Gaming and I Can't Believe Now Your Know Better Mindshare United States
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