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Amazon Echo Showcase AMAZON ECHO SHOWCASE by Megan Neale & Max Doelle Case Study: Amazon Echo Showcase Project: Digital Food Allergy Assistant Outcome: Amazon Echo Voice based Assistant Showcase Image: User journey with Amazon Echo Project scope • Ideation Amazon Echo is a device that connects to cream?” To which Alexa will reply: “Yes, you • Concept Alexa, a cloud-based voice service by Amazon, can eat Magnum ice cream”. • Showcase delivery to provide information, answer questions, play music, read the news, check sports scores or Further, we are able to gain access into Project specifcations the weather, and more instantly. the device’s platform and for developing • Voice based Food Allergy purposes, can gain access to the voice Assistant To demonstrate the opportunities of Echo, recordings of the user prompts as well as what we have taken the position of a food Alexa understood, reducing the development Price bracket manufacturer, in this case Wall’s ice cream, and effort as well as providing unique insights up to £5k bracket have created a digital allergy assistant. to the user interactions within a defned test group. In this showcase, the user can ask whether he or she can eat a specifc food while having This showcase illustrates numerous a certain allergy, e.g.: “Alexa, ask Wall’s if I opportunities to lend your brand a voice with am allergic to peanuts, can I eat Magnum ice the consumer. About Unilever Unilever’s Engagement Strategy On any given day, two billion people use Our vision is to inspire and provoke Unilever products to look good, feel good and transformational action through data driven get more out of life. The portfolio ranges from and insight led decision making. With a nutritionally balanced foods to indulgent ice mission to empower the business with creams, affordable soaps, luxurious shampoos real time insights that deliver on business and everyday household care products. We performance metrics, we are driving change produce world-leading brands including through the organisation at rapid pace. This is Lipton, Knorr, Dove, Lynx, Hellmann’s and local being achieved through defning the best use jewels such as Marmite. of digital tools and consumer engagement practices to deliver real value to the daily lives Unilever has more than 400 brands, 14 of of our consumers and build a model where which generate sales in excess of €1 billion long term brand loyalty is recognised and Megan Neale a year. Many of these brands have long- rewarded. Global Head of Consumer standing, strong social missions, including Engagement Centres Lifebuoy’s drive to promote hygiene through Key objectives within this strategy are: handwashing with soap, and Dove’s campaign • Redefne consumer engagement for the for real beauty. next generation Mobile: 07891 233455 • Leverage new technology and enhance Email: [email protected] About Megan capabilities Website: www.meganneale.com • Bring insights and relationships into everyday business Megan holds a global consultant role responsible for Unilever’s consumer engagement centres and works with a number Unilever’s Brands of enterprise clients defning their digital strategy through her own business (www. mydigitalcustomer.com). Megan has worked with an array of reputed clients internationally across Consumer Goods, Telecom, Government and Retail sectors building successful customer engagement and delivering transformational digital solutions. Megan is spearheading the feld of DigitalEmpathy™, in particular, fnding the right ways to combine the power of artifcial intelligence in the digital landscape with our desire for supportive & collaborative human contact to deliver experiences consumers can relate to. About Kazendi We are a lean innovation studio. We bring in the best people to get you unstuck. Whatever the technological We exist to evolve new ways of thinking, being challenge, we handpick the most relevant and problem solving in a changing world. team from among our network of lean innovation experts, matching project to At Kazendi, we’re process experts at heart - we passion so that no two solutions are the same, love the journey as much as the destination, and they’re always the best for you. which is why iteration is our constant. We create and refne procedures, test and evolve Everything we do, we do fast and to last. All Max Doelle new technologies, and push the boundaries our solutions are delivered within a fxed time of ideas through persistent innovation and for a fxed price, without compromising on Chief Prototyper at Kazendi learning. depth and durability. Mobile: 07927 184705 Email: [email protected] Website: www.kazendi.com About Max Clients Maximilian Doelle is Chief Prototyper at Kazendi - a lean innovation studio that exists to challenge processes and enlighten minds for a changing world. For over 3 years, Max has worked to inspire companies towards better customer engagement by demonstrating the opportunities that come with emerging technologies. With Kazendi’s unique service to prototype any idea from concept to customer in just one week, Max is speeding up innovation and challenging the status quo through radical iteration. Kazendi’s previous clients include Unilever, Pearson, Lloyds Banking Group and many more. The$Future$of$the$Future$of$Service Megan$Neale Max$Doelle Unilever Kazendi @NealeMegan @M_Doelle brands 400 14 > €1bn €48bn 53centres 172000 people 700advisors we$needed$an$innovation$vision…… How$Can$We$Use$Technology$To$Delight$Our$Consumers &$ Excite$The$Business Agile Relevant Instant Contextual Empathetic Mission:$create$digital$empathy 6$Innovative$Service$Areas selfService Messaging Speech ondemandExperts Interactive Mood What$is$Amazon$Echo? • Released$Nov$2014 • Continuously$ adapts$to$the$user • SDK$available$ • Strong$hardware$ (7$microphones) How$it$works Customer Alexa$(Echo) Our$Skill$(App) Customer$ Alexa$identifies$ Our$service$ asks$question$ skill’s$name,$ processes$the$ or$gives$a$ understands$ request$and$returns$ command request$and$ a$text$and$possibly$ forwards$it graphic$image$ response Summary 1. Have$an$innovation$ roadmap$– but$don’t$be$too$ambitious 2. Commit$to$POCs$&$prototypes$ – aim$to$WOW 3. Have$2$conversations$ internally$ \ a)$manage$expectations$ &$b)$get$ people$ to$believe$ in$the$vision Thank$You Megan$Neale Max$Doelle Unilever Kazendi @NealeMegan @M_Doelle.
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