As the Movie Business Founders, Adam Fogelson Tries to Reinvent the System
For Immediate Release: January 4, 2016 Press Contacts: Natalie Raabe, (212) 286-6591 Molly Erman, (212) 286-7936 Adrea Piazza, (212) 286-4255 As the Movie Business Founders, Adam Fogelson Tries to Reinvent the System In the January 11, 2016, issue of The New Yorker, in “The Mogul in the Middle” (p. 36), Tad Friend profiles Adam Fogelson, the chair- man of Hollywood’s newest studio, STX Entertainment, which is on a mission to change the movie business. Fogelson, forty-eight, came up as a marketer at Universal Pictures, which he ran from 2009 to 2013 before being fired—coincidentally just moments after green-light- ing “Jurassic World,” which became the third-highest-grossing film of all time. After leaving Universal, he saw an opportunity to prove that his idea about filmmaking was right. He became the chairman of STX, which was founded by Bob Simonds, in 2014, and set about dis- rupting the floundering filmmaking business, which has increasingly come to rely on big-budget, blockbuster franchises to insure a return on investment. “With Simonds’s checkbook, Fogelson was going to demonstrate that you could build a studio without theme parks and television networks to help you market your films, and without anything like the two or three thousand people most studios employ,” Friend writes. “He was going to pick the right films, spend less to make them, spend just as much to market them, and win back audiences who’d forsworn the moviegoing habit.” He was going to save the industry. And he didn’t expect much thanks.
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