Optics Guide 2021
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OPTICS GUIDE 2021 To order, call 833-262-1568 or visit redstartbirding.com. 1 redstartbirding.com • 833-262-1568 • [email protected] Table of Contents 3 Unprecedented Times, Extraordinary Birding Redstart Birding Staff 8 Angela's Tips for Smart Optics Shopping Angela Anderson-Beach, Redstart Birding Manager 11 Pssst...Here's a Hint for Using This Guide! Redstart Birding Staff 12 Zeiss Victory SF 8x32 Binocular Review Luke Tiller, Zeiss Ambassador 16 Zeiss Binoculars 18 Zeiss Spotting Scopes 20 Things to Consider When Upgrading Binoculars Whitney Lanfranco, Leica Nature Sales Manager 26 Leica Binoculars 28 Leica Spotting Scopes 30 Expert-Recommended Tips for Choosing a Swarovski Binocular Clay Taylor, Swarovski Optik Naturalist Market Manager 1 redstartbirding.com • 833-262-1568 • [email protected] 37 Swarovski Optik Binoculars 39 Swarovksi Optik Spotting Scopes 42 Insights for Buying Your First Spotting Scope Adrian Lesak, Vortex Birding and Observation Manager 49 Vortex Optics Binoculars 51 Vortex Optics Spotting Scopes 53 Kowa Binoculars 54 Kowa Spotting Scopes 57 Celestron Binoculars 58 Celestron Spotting Scopes 60 Opticron Binoculars 62 Opticron Spotting Scopes 63 Steiner Binoculars 64 Nikon Binoculars 65 Phone Skope: Your New Favorite Bird-Watching Tool Kiara Neilsen, Phone Skope Birding Liaison 70 Essential Gear 2 redstartbirding.com • 833-262-1568 • [email protected] Unprecedented Times, Extraordinary Birding Redstart Birding Staff 3 redstartbirding.com • 833-262-1568 • [email protected] s we prepare to pub- with no contact with anyone. A lish the 2021 Redstart (We’re also grateful that she Birding Optics Guide, we are experienced no symptoms, beginning to see some light and she has now also re- at the end of a long, dark, ceived her vaccine!) As of year-long tunnel. today, about half of our staff One year ago, in March have been vaccinated, and 2020, the governor of Ohio we hope to see the other half required that businesses receive their vaccines in the like ours close our doors near future. temporarily to help slow the We have also seen some- spread of the rapidly growing thing wonderful and quite pandemic in our state. In full unexpected develop over compliance, and with fearful the past year. An unprece- and heavy hearts, Redstart dented number of new folks Birding shut down completely around the world have be- for three weeks at that time. gun watching birds! There When we reopened in April, are likely several reasons we determined that the best for this. The bottom line is, way to keep our employees millions of people were stuck safe and healthy would be at home with no place to to have eight of our staff go and little to do. Droves members work from home of people went outside and on a full-time basis, while discovered the birds they’d four members would closely been missing in their own adhere to all COVID-safe pro- backyards! Individuals, cou- tocols and continue working ples, and families flocked to from our office building in local parks, explored near- Marietta, Ohio. We are happy by trails, and enjoyed their to report that as of today we “local outdoors” more than have only had one person ever. We have experienced a from our staff test positive for record number of new sub- COVID-19 in twelve months, scribers to our magazines and she remained quaran- this year, and more people tined throughout that period have shown interest in bird- 4 redstartbirding.com • 833-262-1568 • [email protected] ing optics and gear than ever more bird-watching products before. For our staff, it has than ever before. No one definitely been “the best of could have predicted how times and the worst of times.” many pieces of optical gear— We were not only learning at every price point—would to adapt to an array of new be sold in 2020! Although communication platforms and the demand for birding optics remote working methods, far outdistanced the supply but also keeping up with this in 2020, every single optics flood of “new birder” activity, manufacturer is working hard which greatly increased our to produce and ship birding workload. optics in greater numbers. All of us in the optics in- Our most popular products dustry vastly underestimated are becoming more readily the enormous influx of cus- available by the day as man- tomers in 2020 as a result of ufacturers continue to close global lockdown. Because of the gap on manufacturing the unusually high demand and shipping times. We thank for birding optics and gear, you for your patience as optics manufacturers experi- we’ve juggled the combined enced pressure to produce challenges of high demand, 5 redstartbirding.com • 833-262-1568 • [email protected] limited product availability, 5% discount on everything and slower shipping times they buy, and their local bird during the pandemic. Red- club/conservation organiza- start Birding, along with tion also receives 5% of total each of our optics partners, sales throughout the event! remains committed to put- We certainly hope that the ting the best birding optics COVID-19 pandemic is gone in your hands as quickly as as soon as possible. How- possible. ever, rest assured that our In response to the global Redstart on the Road events pandemic and new health will continue in the months and safety protocols, Red- and years to come, even start Birding has developed when “normal” retail shop- a new series of optics sales ping resumes. events called Redstart on Our entire Redstart Birding the Road. We’ve hosted staff would like to thank you four of these events thus far for your commitment to us in 2021, and all have been during good times and bad. highly successful, safe, and As a small, female-owned well attended. Folks seem to local business in only our really like the ability to sched- fourth year, we are most ule a one-on-one personal thankful for our optics manu- appointment with an optics facturing partners who con- consultant without having to tinue to design and produce wait in line or subject them- such amazing products, and selves to unwanted crowds. for you—our valued, loyal You can read more about patrons. Thank you for shop- our appointment-based, ping with us! COVID-safe birding optics We hope to see you in events on our website, and person again soon. find out if we’ll be visiting a Until then, be safe, be well, location near you! The best and keep on birding! part is, everyone who makes a purchase at a Redstart on Sincerely, the Road event receives a The Redstart Birding Staff 6 redstartbirding.com • 833-262-1568 • [email protected] We're taking Redstart Birding on the road this year! Look for us in a city near you! redstartbirding.com/ontheroad Some benefits of attending a ROTR event include: • Try optics before you buy them • 5% discount on all optics and gear • 5% of sales will be donated to a local bird club • Products purchased will be shipped to your home • COVID-safe, sanitary, crowd-free setup • Personal appointment with an optics consultant • Close-to-home and convenient Join our Redstart Birding VIP email list to learn more: redstartbirding.com/join-us 7 Follow Redstartredstartbirding.com Birding on Facebook: • 833-262-1568 facebook.com/RedstartBirding • [email protected] Angela’s Tips for Smart Optics Shopping Angela Anderson-Beach, Redstart Birding Manager hen you’re in the Wmarket for a lighter binocular, one easy trick is to look for something with smaller objective lenses. A 32mm binocular will typically weigh a bit less than a 42mm As the first point of contact model, but always be sure to for many Redstart shop- check and compare weights pers, the person in charge before taking the plunge. of making sure every order A compact or pocket mod- gets shipped to its destina- el will typically weigh even tion safely, and the bonafide less than these mid- and expert in the our tagline of full-sized models, but some- “Optics, Gear, Expertise,” times that means decreased we thought that manager performance. Mini bins make Angela Anderson-Beach great backups for storing in would be the perfect source your bag or car in case you of knowledge for all things see something interesting un- optics-buying. The following expectedly, though! tips answer questions that A wide field of view (FOV) we get every day, often from is handy for finding and track- customers considering their ing birds. This is the distance first optics purchase. We from edge-to-edge that you hope they’ll help you, too! see when looking through an 8 redstartbirding.com • 833-262-1568 • [email protected] optic. If you’re a less experi- pear. Using a more magnified enced birder or are shopping 10x in these instances will for a child, we often recom- give you looks with better mend getting something with details without risking the a larger FOV measurement. sacrifice of not seeing the If you notice a number with bird at all. And if you opt for a degree symbol on your a 12x or higher, you might binocular, that’s the angle of consider investing in a tripod view measurement. To find to support it! the field of view in feet at Everyone has their unique 1,000 yards, simply multiply needs and preferences when that number by 52.5. it comes to birding, though, When it comes to magni- so don’t feel pressured to fication, the higher the num- buy models that won’t suit ber, the shorter the field of your birding style! view. So again, a lower mag- The term “close focus” re- nification (such as 6.5, 7, or fers to the minimum distance 8) is often preferable for new a subject can be before an birders.