zoo}-zoo}
MAZDA INNOVATION
© 2016 Mazda Canada Inc., 55 Vogell Road, Richmond Hill, Ontario L4B 3K5 DRIVING MATTERS SKYACTIV TECHNOLOGY...... 3
i-ACTIV AWD...... 8
KODO Design...... 11
i-ACTIVSENSE...... 15
i-ELOOP...... 19
The following information has been sourced from mazda.ca. It has been compiled with the intention for Dealers to easily source all of the copy, images and video assets from the Innovation section of mazda.ca for use on their Dealer Websites.
All of the images and logos contained in this document can be found in the Website Assets Quick Link on the Data Asset Management site. You can also find each image and logo file by copying the files names into the Search bar: “insertsample.jpg” SKYACTIV TECHNOLOGY
zoo}-zoo} GROUNDBREAKING INNOVATION IS IN OUR DNA Hero_Skyactiv.jpg
Mazda’s breakthrough SKYACTIV TECHNOLOGY is an innovative automotive engineering strategy that delivers superior fuel economy, enhanced safety, lower emissions and a natural, intuitive response to driver input – all without ever giving up an ounce of Mazda’s signature driving exhilaration.
FUEL ECONOMY
Lower fuel consumption
The SKYACTIV-G 2.0 L engine produces more low/mid-range torque, yet has lower fuel consumption and emissions than our previous 2.0 L engine.
Sky_LowerFuel.jpg
High efficiency
The 2.5 L SKYACTIV-G engine has a high compression ratio for superior fuel economy and low- and mid-range torque that surpasses conventional gasoline engines.
Sky_HighEfficiency.jpg
6-hole direct fuel injector
A high-pressure 6-hole direct fuel injector helps keep fuel cool to improve combustion efficiency.
Sky_DirectFuelInjector.jpg
ENGINES
Improved torque
The SKYACTIV-G engine is the world’s first gasoline engine for mass production vehicles to achieve a high compression ratio of 13:1, capturing more energy from fuel and improving fuel efficiency and torque.
Sky_LowerFuel.jpg
Raise the compression ratio
The dome-shaped pistons in the SKYACTIV-G engine raise the compression ratio, harnessing more energy from fuel.
Sky_CompressionRatio.jpg 4 ENGINES
Reduces friction
The SKYACTIV-G engine improves oil and water pump efficiency, and reduces friction in pistons, rods and crank shaft.
Sky_ReducesFriction.jpg
4-2-1 exhaust manifold
The special 4-2-1 exhaust manifold is one of the innovations in the SKYACTIV-G engine that helps make a high compression ratio possible.
Sky_ExhaustManifold.jpg
TRANSMISSION
Precise responsiveness
To build the SKYACTIV-Drive transmission, we combined all the best features of modern transmissions to get smooth shifting, steady acceleration, and the precise responsiveness of a manual.
Sky_Responsiveness.jpg
More torque quickly
The SKYACTIV-Drive transmission takes the speed of the driver’s pedal inputs into account. When the pedal is pressed slowly, the transmission does not shift until the driver has used all available torque. When the pedal is pressed quickly, the transmission shifts down sooner to give the driver more torque more quickly. Sky_MoreTorque.jpg
6-speed SKYACTIV-MT
Inspired by the legendary MX-5, the 6-speed SKYACTIV-MT manual transmission is smaller, lighter and stronger than any we’ve built before – promoting better fuel economy.
Sky_ManualTransmission.jpg
More fuel efficiency
SKYACTIV-Drive transmission delivers more fuel efficiency than our previous automatic transmission, combining the responsive feel of a manual with the smoothness of an automatic.
Sky_AutomaticTransmission.jpg
5 BODY AND CHASSIS
Improved body rigidity
Through smarter engineering and materials, we were able to improve body rigidity (for better handling) and shed weight, all while improving crash safety performance and fuel economy.
Sky_BodyRigidity.jpg
Ultra-high-tensile steel
We are constantly searching for new ways to make you safer behind the wheel. That’s why Mazda is the first auto manufacturer to use ultra-high- tensile steel in body construction.
Sky_TensileSteel.jpg
Steel & aluminum
Until now welding two different metals such as steel and aluminum has been a difficult task. However, by optimizing the rotating tool shape and joining characteristics, and by using galvanized steel on one side, joining steel and aluminum has been made possible.
Sky_SteelAluminum.jpg
Nimble at low speed, stable at high speed
The SKYACTIV-Chassis steering and suspension systems achieve two seemingly contradictory goals – nimble at low speeds, yet stable at high speeds. And stability and responsiveness are both key components of how a vehicle performs when safety matters.
Sky_Chassis.jpg
6 VIDEO ASSETS
1 The Mazda Way – Skyactiv Explained | 1:34 https://www.youtube.com/watch?v=FtYVHrS1I3M SKYACTIV TECHNOLOGY
2 The Mazda Way – Skyactiv Advantages | 2:44 https://www.youtube.com/watch?v=XqN7MhGKqRg SKYACTIV TECHNOLOGY
3 i-ELOOP – Regenerative Braking | 1:54 https://www.youtube.com/watch?v=vVwz8iLU_2I SKYACTIV TECHNOLOGY
4 The Mazda Way – Mazda Diesel | 2:35 https://www.youtube.com/watch?v=p54INU1uNto SKYACTIV TECHNOLOGY
5 The Mazda Way – Horse & Rider as One | 2:42 https://www.youtube.com/watch?v=Ns7cSffmW48 SKYACTIV TECHNOLOGY
6 The Mazda Way – Body & Chassis | 2:13 https://www.youtube.com/watch?v=bE6WPzbiB0g SKYACTIV TECHNOLOGY
7 SKYACTIV TECHNOLOGY – 6-Speed 2:16 https://www.youtube.com/watch?v=XNUZAr2ThLk Transmission | The Mazda Way
8 SKYACTIV TECHNOLOGY – Body & Chassis | 2:19 https://www.youtube.com/watch?v=hOK0kuKAEK0 The Mazda Way
9 SKYACTIV TECHNOLOGY – Manual 1:44 https://www.youtube.com/watch?v=0Ax5yARR_24 Transmission | The Mazda Way
10 SKYACTIV TECHNOLOGY – DRIVE Engines | 1:57 https://www.youtube.com/watch?v=d8EgZOg2OVA The Mazda Way
11 SKYACTIV TECHNOLOGY – G Engines | 2:07 https://www.youtube.com/watch?v=cyGbpRmMXV4 The Mazda Way
12 SKYACTIV TECHNOLOGY – Engines | 1:32 https://www.youtube.com/watch?v=4r-dhNx9nYw#t=16 The Mazda Way
13 SKYACTIV TECHNOLOGY – The Emotion 2:15 https://www.youtube.com/watch?v=Sre0FZ0P8hU of Motion | The Mazda Way
14 SKYACTIV TECHNOLOGY – Green Cars | 1:41 https://www.youtube.com/watch?v=IxfVkG3yco8 Part 1 of 6
15 SKYACTIV TECHNOLOGY – Powertrain | 1:28 https://www.youtube.com/watch?v=pqMc_lu1wnY Part 2 of 6
16 SKYACTIV TECHNOLOGY – Prototype | 1:48 https://www.youtube.com/watch?v=xduef9wRewo Part 3 of 6
17 SKYACTIV TECHNOLOGY – Aerodynamics | 0:52 https://www.youtube.com/watch?v=DzjWzBfr6Rk Part 4 of 6
18 SKYACTIV TECHNOLOGY – Car Safety | 1:04 https://www.youtube.com/watch?v=gVEddKm3AfE Part 5 of 6
19 SKYACTIV TECHNOLOGY – Lightweight 1:38 https://www.youtube.com/watch?v=MTWH6Lcs5J0 Cars | Part 6 of 6
20 2011 Mazda MINAGI Concept – Premiere | 1:57 https://www.youtube.com/watch?v=ww_zIiLhWpA SKYACTIV TECHNOLOGY
21 SKYACTIV TECHNOLOGY – Launch | 9:58 https://www.youtube.com/watch?v=KND894rKpcQ Canadian Auto Show
7 i-ACTIV AWD
zoo}-zoo} i-ACTIV AWD
CONFIDENCE IGNITED BY INTUITION Hero_iActiv_AWD.jpg
Mazda’s predictive i-ACTIV AWD is an on-demand system featuring sensors that check road conditions 200 times every second. Built to sense, and respond to these conditions, i-ACTIV AWD helps to ensure a more confident drive.
SENSING CONDITIONS
Hero_Sensing_Conditions.jpg
Driver intent
The i-ACTIV AWD system uses numerous sensors to determine the driver’s intentions. Is the driver intending to accelerate? How sharply is the steering wheel turned? How much pressure is on the brakes? These and other considerations are taken into account, and determine how the system reacts in order to achieve optimum control. iACTIV_DriverIntent.jpg
Road conditions
i-ACTIV AWD constantly monitors exterior temperature, wiper operation, the amount of torque required to turn the front wheels and the load on the engine. As a result, the system knows if it’s snowing or raining, if the road is slippery, if the driver is on a hill or attempting to turn. This enables the i-ACTIV AWD system to accurately predict when slippage will occur. iACTIV_RoadConditions.jpg
Slip protection
i-ACTIV AWD is designed to send just enough torque to the rear wheels to prevent slippage from occurring. By doing this, it provides the traction associated with all-wheel drive, while minimizing the impact on fuel consumption. iACTIV_SlipProtection.jpg
9 Calculation
An ideal split of torque between the front and rear wheels is achieved through the i-ACTIV AWD command module’s innovative 200-times-per-second calculations, allowing for quick and responsive reactions that ensure a better, controlled drive.
iACTIV_Calculation.jpg
Response
Direction from the command module lets the i-ACTIV AWD system apply the required torque to the wheels to deliver an exceptionally stable driving experience with better control over acceleration, turns, breaking and slippage.
iACTIV_Response.jpg
UNCOMPROMISED FUEL EFFICIENCY
i-ACTIV AWD was designed to deliver exceptional responsiveness and to challenge the convention that an AWD vehicle must be inefficient. In order to deliver the benefits of AWD and excellent fuel efficiency they set out to reduce the weight of the AWD components and to minimize frictional losses.
Reducing frictional losses
Engineers even studied the way the oil moves through the gears in order to enhance the efficiency of the system.
iACTIV_FrictionalLosses.jpg
Weight reduction
In creating i-ACTIV AWD, engineers carefully scrutinized the design and materials used for every component. The result of these efforts is a 43% weight reduction compared to the previous generation system.
iACTIV_WeightReduction.jpg
10 KODO Design
zoo}-zoo} DESIGNED TO TURN HEADS
Our new KODO “Soul of Motion” design language abounds with graceful, yet energetic, lines. Like the effects of wind or the flow or water, KODO is a unique expression of power and beauty seen in instantaneous motion at the very moment motion begins. It’s a cheetah pouncing on its prey. It’s the moment a sword strikes in the ancient Japanese art of kendo. It’s instantaneous power, speed, dignified tension and sophisticated beauty. KODO_Logo_POS_E.jpg And it’s highly seductive.
VIDEO ASSETS
1 Mazda Stories – The Fishing Trip | 2:19 https://www.youtube.com/watch?v=FYabte_M0Mo Mazda Spirit
2 Mazda Stories – Karakuri Seats | 2:43 https://www.youtube.com/watch?v=XZrjoW76fVI Mazda Spirit
3 Mazda Stories – The Challengers | 3:21 https://www.youtube.com/watch?v=JuSieWmcDrA Mazda Spirit
4 Mazda Stories – Horse & Rider | 2:10 https://www.youtube.com/watch?v=G1XF-a0GwzU Mazda Spirit
5 Mazda Stories – The Craftsman | 3:48 https://www.youtube.com/watch?v=FSvkflMSkWk Mazda Spirit
6 Mazda Stories – The Touch of Mazda | 3:27 https://www.youtube.com/watch?v=sejxcgdcbGE Mazda Spirit
7 Mazda Stories – Right Weight | Mazda Spirit 2:47 https://www.youtube.com/watch?v=LGqTuexfG0o
8 Mazda Stories – The Bicycle | Mazda Spirit 3:18 https://www.youtube.com/watch?v=5wxpEL7Jb4Q
9 2011 Mazda MINAGI Concept – Premiere | 1:57 https://www.youtube.com/watch?v=ww_zIiLhWpA&index SKYACTIV TECHNOLOGY | Mazda Canada =2&list=PLkHzfTcidFQ-m02K4lL12W_Q8Pq9qJRy2
10 2013 Mazda CX-9 | Official Debut | 1:48 https://www.youtube.com/watch?v=wNSgB_Yoe9U KODO Design
11 Mazda Hazumi – World Premiere | 4:00 https://www.youtube.com/watch?v=G7TQViy3CeI&index Subcompact Concept | Mazda Canada =11&list=PLkHzfTcidFQ-m02K4lL12W_Q8Pq9qJRy2
12 KODO Design
KODO “Soul of Motion” design intricately blends dynamism and emotional appeal, evoking an intelligent, dignified and spirited poise.
Hero_KODO.jpg
Performance
The MAZDA6-exclusive alloy wheels look better, wear better and – most of all – handle better, with less vibration and greater resistance to twisting forces. Like the technology above them, they perform.
KODO_Performance.jpg
Soul Red
No shade of red was good enough. So we engineered a new one with an elaborate three-step painting process. The result is a red so deep, yet so vibrant, it could only be called Soul Red.
KODO_SoulRed.jpg
Ultimate athletic space
KODO interior design creates “ultimate athletic space,” focusing on linking ergonomics with basic mechanical functions.
KODO_AtleticSpace.jpg
Meticulous craftsmanship
The shape, look and feel of a KODO cockpit reveals meticulous craftsmanship and quality materials that heighten the senses and make travelling a very comfortable proposition.
KODO_Craftsmanship.jpg
HMI
The new Human-Machine Interface (HMI) cockpit design has optimum space and easy access to technology tools that enable the driver to focus on the task of driving.
KODO_HMI.jpg
13 Controlled intuitively
Thanks to the available HMI Commander Switch, audio, navigation and Bluetooth® can be controlled intuitively and smoothly using rotary, push and tilt operations.
KODO_CommanderSwitch.jpg
Aesthetics & acoustics The available leather-trimmed upholstery on the MAZDA6 is so meticulously crafted that its perforated holes are spaced flawlessly to enhance not only the cabin’s aesthetics, but its acoustics as well.
KODO_Aestetics.jpg
Ride in first class
With KODO design, even passengers ride in “first class.” With generous legroom and scalloped seats, passengers receive the “chauffeur” treatment.
KODO_FirstClass.jpg
World’s first bioplastics
In collaboration with industry-academia-government, Mazda has developed the world’s first bioplastic that can successfully be employed in car production. Bioplastics are carbon-neutral and reduce the consumption of
fossil fuels, thus producing less CO2.
KODO_Bioplastics.jpg
Three-Layer Wet Paint System
Mazda has developed the unique Three-Layer Wet Paint System, the first technology in the world to reduce volatile organic compounds (VOC) and
CO2 emissions simultaneously.
KODO_PaintSystem.jpg
Active Driving Display
Keep your eyes focused on the road with the Active Driving Display projects critical driving information like speed, navigation, safety alert and cruise control right within your line of sight.
KODO_ActiveDrivingDisplay.jpg
14 i-ACTIVSENSE
zoo}-zoo} i-ACTIVSENSE
INTUITIVE TECHNOLOGY. INSTINCTIVE SAFETY. Hero_iActivsense.jpg
i-ACTIVSENSE is a new generation of active safety technologies that automatically sense the vehicle’s environs – from nighttime lighting, to the proximity of other vehicles – and help the driver recognize hazards, avoid collisions and reduce the severity of accidents when they simply cannot be avoided.
Blind Spot Monitoring System
Mazda’s Blind Spot Monitoring System uses radar sensors to detect objects in your left or right blind spots and then alerts you with a warning light in the appropriate side mirror.
VIDEO ASSET: i-ACTIVSENSE – Blind Spot Monitoring | Car Safety | Mazda Canada https://www.youtube.com/watch?v=Ys-UsVmd4mA
iACTIVSENSE_BlindSpot.jpg iACTIVSENSE_BlindSpot_2.jpg
Adaptive Front Lighting System
The Adaptive Front Lighting System provides enhanced nighttime illumination by moving up to 15º in the direction of your turn, allowing you to spot potential hazards ahead.
VIDEO ASSET: i-ACTIVSENSE – Adaptive Front Lighting | Car Safety | Mazda Canada https://www.youtube.com/watch?v=ZO2xFagtTZw
iACTIVSENSE_AdaptiveFrontLight.jpg iACTIVSENSE_AdaptiveFrontLight_2.jpg
Rear Cross Traffic Alert When backing out from a parking spot, Rear Cross Traffic Alert detects any vehicle approaching from the side and promptly alerts the driver.
VIDEO ASSET: i-ACTIVSENSE – Rear Cross Traffic Alert | Car Safety | Mazda Canada https://www.youtube.com/watch?v=z0g5e1zARcI
iACTIVSENSE_RearCrossTraffic.jpg iACTIVSENSE_RearCrossTraffic_2.jpg
16 Lane Departure Warning System
The Lane Departure Warning System senses lane markings on the road and alerts the driver when it predicts the vehicle is going to unintentionally depart from its lane.
VIDEO ASSET: i-ACTIVSENSE – Lane Departure Warning | Car Safety | Mazda Canada https://www.youtube.com/watch?v=Lj1GA_z_LMs
iACTIVSENSE_LaneDeparture.jpg iACTIVSENSE_LaneDeparture_2.jpg
High Beam Control
High Beam Control automatically switches between high and low beams – helping the driver quickly spot pedestrians and other potential obstructions on the road at night.
VIDEO ASSET: i-ACTIVSENSE – High Beam Control System | Car Safety | Mazda Canada https://www.youtube.com/watch?v=WKlqeyN_7z0
iACTIVSENSE_HighBeamControl.jpg iACTIVSENSE_HighBeamControl_2.jpg
Smart City Brake Support Detects objects ahead at low speeds and prepares the vehicle to stop by adjusting the brake pads closer to the disc. If no driver action is taken, the system automatically applies the brakes.
VIDEO ASSET: i-ACTIVSENSE – Smart City Brake Support | Car Safety | Mazda Canada https://www.youtube.com/watch?v=fr6DY2TeihA
iACTIVSENSE_SmartCityBreak.jpg iACTIVSENSE_SmartCityBreak_2.jpg
Mazda Radar Cruise Control
Mazda Radar Cruise Control monitors the speed of the vehicle ahead and automatically adjusts cruise control settings to maintain a safe headway distance.
VIDEO ASSET: i-ACTIVSENSE – Radar Cruise Control | Car Safety | Mazda Canada https://www.youtube.com/watch?v=8a149gmhmEQ
iACTIVSENSE_RadarCruiseControl.jpg iACTIVSENSE_RadarCruiseControl_2.jpg
17 Forward Obstruction Warning
The Forward Obstruction Warning system detects vehicles ahead and alerts the driver to an approaching risk of collision early enough for the driver to take evasive action.
VIDEO ASSET: i-ACTIVSENSE – Forward Obstruction Warning | Car Safety | Mazda Canada https://www.youtube.com/watch?v=TyGscK7oCj4
iACTIVSENSE_ForwardObstruction.jpg iACTIVSENSE_LaneDeparture_2.jpg
Smart Brake Support
Helps avoid or reduce the severity of collisions at mid to high speeds by detecting vehicles and obstacles as far as 200 metres ahead. When a risk of collision is detected, the system slows the car by automatically applying the brakes.
iACTIVSENSE_SmartBrakeSupport.jpg iACTIVSENSE_SmartBrakeSupport_2.jpg
18 i-ELOOP
zoo}-zoo} i-ELOOP
DON’T STOP AT STOPPING Hero_iELOOP.jpg
i-ELOOP is a unique regenerative braking system that creates electricity from wasted energy when you slow down. Unlike conventional systems that use a battery, i-ELOOP uses a capacitor to store energy to help power electrical features. The result: improved fuel economy.
VIDEO ASSET: i-ELOOP – Regenerative Braking | SKYACTIV TECHNOLOGY | Mazda Canada https://www.youtube.com/watch?v=vVwz8iLU_2I&index=1&list=PLkHzfTcidFQ_P_X7RecLDvZs6nhkkur45
100% engine power
Usually, about 10% of an engine’s output powers electrical systems. With i-ELOOP regenerative brake system, 100% of the engine’s power can be used for propulsion – for better fuel economy.
iELOOP_EnginePower.jpg
Saving engine power
The i-ELOOP regenerative braking system stores kinetic energy created during deceleration. The stored energy is then used to power the vehicle’s electrical systems – saving engine power for driving.
iELOOP_GasSaver.jpg
Ingenious gas saver
Imagine a brake system that actually saves you gas. Mazda did. The i-ELOOP regenerative braking system is an ingenious gas saver by allowing energy from gas to power vehicle propulsion only, rather than being wasted on powering the vehicle’s electrical system.
iELOOP_GasSaver_2.jpg
20