31 October – 1 November 2017, Suntec Convention Centre,

LOYALTY

ANALYTICS

EXPERIENCE

DIGITAL Asia’s premium event for the modern marketer

Created by www.terrapinn.com/lead Digital budgets will account for more than 75% of the marketing LOYALT Y. EXPERIENCE. budget by 2018 ANALYTICS. DIGITAL. Accenture Revenue growth starts with customer loyalty. But how do you get it right?

By 2020, it’s expected that customer experience will overtake price and product as the key brand differentiator. So how do you create experiences that wow?

Everybody talks about data and analytics. But how do you turn all this information into actionable insights that will improve your bottom line?

Digital marketing budgets are expected to grow at least 12% in the next year. So where should you be putting your money and how can you keep up with the changing technology landscape?

Welcome to LEAD Asia’s premium event for the modern marketer returns in 2017, hot on the heels of our best ever event in 2016. With more than 600 leading marketing players attending the 2017 edition, we’ll explore the four key pillars of marketing success:

LOYALT Y EXPERIENCE ANALYTICS DIGITAL

Ideas, strategies and Innovations from across Actionable insights from The latest trends for digital technologies to drive Asia that are redefining the your data, to better serve marketers customer loyalty customer experience your customers

Be inspired by the keynote presenters and then dive deeper into one of the dedicated tracks. The tracks will be made up of case studies from leading brands and the latest technology innovators. Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, 100+ 30+ 650+ marketing analytics and digital marketing technology and solutions. speakers exhibitors attendees

If you want to meet and inspire marketing teams from across Asia, you need to join us. WHO ATTENDED IN 2016?

FROM ACROSS A VARIETY OF INDUSTRIES INCLUDING:

Heads of Customer Experience Marketing Communications Directors Heads of Customer Experience

Retail Government Healthcare Airlines & transport providers Heads of CRM Customer Success Managers

Creative Directors Data Scientists eTail Telecommunications & Leisure & Entertainment Media & Broadcast Utilities

Social Media Managers Marketing Directors

Banking & financial FMCG Hotels & Hospitality Insurance Loyalty Programme Directors Chief Customer Officers institutions

FROM ACROSS ASIA: Heads of Insight and Analytics Digital Marketing Directors 6% Hong Kong/

2% Japan/Korea Digital Content Managers Media Planners

Sri Lanka/India 5% 5% /Cambodia/Laos

Heads of Digital Brand Experience Managers

6% 10% Heads of Content Heads of Content Marketing

6% Thailand

Heads of Loyalty Heads of Branding Singapore 50%

5% Australia Heads of Strategy Heads of eCommerce

Campaign Managers Chief Digital Officers 5%

Heads of Search CMOs Heads of Data Heads of PR

Contact Lee SooMin at [email protected] or +65 6322 2336 for more details. 2016 AT TENDEES INCLUDED:

Shell Asia Cloud Computing Sociedade de Jogos de Macau Wunderman BBM Dell Association Sprooki NTT DATA Corporation Four Seasons Hotel Singapore The Entertainer Fz Llc Sephora Digital Net-a-Porter PT. Bank DBS Indonesia Aspial Corporation (Aspial - Lee L' Oreal Singapore Wing Tai Retail Trent Ltd - Westside Telenor Hwa Jewellery) Swotfish Pte Ltd R3 Tusker Mattresses Ltd KidZania Singapore Lego Sprooki Pte Ltd Indochine Wellness Company Quantiq International Pte Ltd Metro Pte Ltd Taboola (Thailand) Limited Limited Sociomantic Labs Ceylinco Life Insurance Ltd YouGov Singapore Pte. Limited Syarikat Maluri Sdn Bhd Dialog Axiata PLC SGAG Marketing Institute of Singapore Abacus Consulting Technology YTL Hotels Jack Morton Worldwide D'Well Research Ikano Pte Ltd Pvt Ltd Leo Burnett/M& T (BCC) Thomson Reuters Popular Chips Themarketingsite.Com VietnamMarcom Wyndham Hotel Group Goodstuph Perx Technologies Digital + Direct Marketing Sisley Paris Terrapinn Die Denkfabrik Association Asia Moleskine Asia Terrapinn Pte Ltd Small Luxury Hotels of the World Cotton On Group Philippine Association of National Linkfluence Lion and Lion Circles.Life Publicitas Advertisers (PANA) Inno8tif Solutions Sdn Bhd Google Digital Advertising Consortium SKTelecom The Loyalty Post Inc Isentia GoGoVan Singapore Janrain T.G.V.Cinemas Sdn Bhd Mafatlal Industries Limited DoubleClick by Google Singapore Productivity Centre Asia Content Marketing Thanachart Insurance KKday Jetstar Airways Digital Alchemy Limited Association CMO Asia Kadence International Brand Now Co Ltd AIMIA Proprietary Loyalty PayPal Singapore Pte Ltd Association of Accredited McCann Japan Shiseido Group and Beaute Advertising Agents Singapore Ascentis Pte Ltd Prestige International Cartesian Consulting Pte Ltd Starhub Porcelain Pte Ltd Jollibee worldwide Services General Motors 3Radical Cebu Pacific Air Scoot A.N.Z. Bank AppVirality Technologies Adv Fusionex Sdn Bhd Westpac Banking Corporation MetLife Innovation Lab Reebonz Pilipinas Shell Petroleum Zendesk Infiniti Motor Co Ltd Jollibee ACCOR Corporation Retail Food Group PT Global Digital Niaga (Blibli. Royal Selangor ZALORA Group BlueShift Labs Republic Polytechnic com) TBWA\ Group Asia Pacific Endemol Asia Ltd Raymond Limited AccorHotels PT Djarum William Grant & Sons Ltd H.K. Express Airline Symantec Asia Pac SME Development Bank Grass Roots Malaysia Airlines PINS Banking and Technology Sectors Malaysia Berhad Challenger Technologies Ltd Deliveroo Honestbee U-FLY Alliance Urban Redevelopment Authority Sharing Economy Association Click2view Of Singapore U.R.A. WPP DBS Zustro foodpanda Singapore Neo Garden Catering Pte Ltd Asia foodpanda PT Astra Aviva Life Huge GMO-Research Inc. Enviro Health Tech LLC Accor Asia Pacific Lee 3D Ltd Havas Drive Innovation Quotient (Pvt) Ltd. FWD Life Insurance Corporation Reebonz Pte Ltd Adknowledge Asia HappyFresh Caring Group Pte Ltd Ministry for Education Singapore Azadea Group Toaster Ltd Warc Asia Pioneer Group Ad Asiaonline Lee Kuan Yew School of Public The Shell Company of Thailand Zc Social Media Inc ASTRO Landor Associates Policy NLP Bots Chope Revolic Tech Co., Ltd. Hong Kong Shanghai Banking Public Works Department CME Group Corporation DM2 Zoho Corporation Insurans Islam TAIB Holdings Wirecard Technologies GmbH ?What If! Bombardier Recreational Sdn Bhd Themed Attractions Resorts & Nicolas Kubanek Products Southwest Airlines Appway Hotels Sdn Bhd Pr Newswire Asia Unilever Ltd Axis Bank PT. Gilkor Adasia Media Pte Ltd Lola's Cafe 01 Studio Private Limited Tetra Pak MetLife Asia AdAsia KidsSTOP Children's Science (Wah!Banana) Lenovo China Merchants Loscam Econsultancy Centre Singapore Mediatropy APM Group Solutions Co.,Ltd. Orange Clove Catering Pte Ltd Nuffnang Fung Retailing Visa LOTTE Members L'oreal Luxe APAC S.P.H. Radio Pte Ltd Challenger Technologies Dentsu Aegis Network Edenred Pte. Ltd. Grab Safra Radio Toppan Printing Eatigo Econsultancy Asia MediaCorp Pte Ltd Themed Attractions & Resorts Sansiri Public Company Limited Unilever Singapore Pte Limited Cambridge Analytica PR Newswire Wyndham Hotel Group - South CNBC Asia Pacific The Jewel Box Pte Ltd Rentwise (M) Sdn Bhd The Coffee Bean & Tea Leaf East Asia and Pacific Rim Dommal Food Services Sdn Bhd NTUC TNS Citi Publicitas Digital Singapore NTUC Link Pte Ltd Digital Alchemy Ecentrix The Growth Hacker’s Guide to UL International-Singapore Pte Super Bean International Pte Ltd Surapon Foods Public Company the Galaxy Singapore Aviation Academy Ltd Changi Airport Group Limited GNC Group Asia Airasia Malaysia PT. Federal Karyatama (Federal Singapore Advertisers National Environment Agency Marina Bay Sands Clorox International Philippines Lubricants) Association Mercer (Singapore) Pte Ltd Emirates Group Media B.U.Z.Z National University of Singapore Cartesian Consulting AirAsia Berhad (SG Office) Syniverse Technologies Tesco Stores (Malaysia) Sdn Bhd Habib Bank Ltd PropertyGuru Reward U CMS Wire M promo group Singpost Ecommerce Visa Worldwide Pte Limited AirAsia CRMXchange Warc AIMIA GEMFIVE Kamikaze B2B. Media Digital Advertising Assn Thailand Shangri-La Hotel Group Celcom Planet Sdn Bhd Raymond Ltd Sompo Holdings (Asia) Pte Ltd

Want to meet these companies? Contact Lee SooMin at [email protected] or +65 6322 2336. 2016 SPEAKERS

Joao M. Rocco Vice President, Lingyi Xiong Steen Puggaard Global Brand Philipp Kristian Founder Chief Executive Experience, Damien Lavin Diekhoner Regan Yan Giles Henderson Michael Cluzel 01 Studio Officer ACCORHotels Chief Revenue Asia Innovation Chief Executive Head of Co-Founder and Private Limited 4Fingers Crispy Luxury Brands Officer Partner Officer Distribution CEO (Wah!Banana) Chicken ACCOR AdParlor Die Denkfabrik Digital Alchemy DM2 Eatigo

Victoria Benedict Ang Isabelle Lim Yustinovich Associate Director, Andrea Edwards Wong Mei Wai Director of Public David Au Regional Lead, Spencer Lee Business Risk Executive Director Business Director Emma Heap Relations and Group Managing Customer Commercial Strategy & Asia Content Aspial Corporation Managing Director Communications Director, Experience, Director Efficiency (BRSE) Marketing (Aspial - Lee Hwa foodpanda Four Seasons Marketing Strategy AirAsia Malaysia ANZ Bank Association Jewellery) Singapore Hotel Singapore Fung Retailing General Motors

Wong Wan Ling Consulting and Vijay Chittoor Vani Dixit Strategic Marketer Matthew Talbot Chief Executive Chris Martell Patrick Wong Eugenia Tan VP, Head of Banking and Chief Executive Officer and Co- Global Client Allard Sjollema Country Manager Director of Loyalty Technology Officer Founder Director, Unilever Managing Partner GoGoVan Strategy Axis Bank Sectors BBM BlueShift Labs Geometry Global GNC Group Asia Singapore Goodstuph

Mark Hayes Steven Mansour Pankaj Khushani Co-Author Social Consumer Loo Pei Fen Head of Media The Growth Experience Lead Nik Laming Chief Marketing Arrif Ziaudeen Technology Simon Kahn Hacker’s Guide Alexei Schaller Bombardier General Manager - Officer Chief Executive Solutions – SEA, Chief Marketing to the Galaxy Vice President, Recreational Loyalty Challenger Officer India & Korea Officer & Founder, Customer Insights Products Cebu Pacific Air Technologies Chope Google Google Rocketshp HappyFresh

Niamh Byrne Regional Head, Marites Dagdag Michael Lisboa Customer Simon Kearney President Regional Shane Chiang Martin Riley Garick Kea Abhishek Gupta Experience, APAC Chief Executive Clorox Experience Head of Marketing Managing Director, Regional Insights Co-Founder & EMEA Officer International Director & Communications Singapore Director, Asia Circles.Life Citi Click2View Philippines Havas Drive Honestbee Huge Isentia

Jurgen Meerschaege SVP Head of Priyanka Nath Spencer Ng Richard Bradley Chantal van Katharina Pohl Business Analytics Digital Marketing Dr. Vikram Bansal Innovation & VP, Executive Wijnbergen Ed Pasion Head of & Decision and Social Media Chief Data Officer Insights Director, Creative Director Head of Marketing Head – Loyalty Marketing, Asia Support Lead, SEA Dentsu Aegis Singapore Jack Morton and PR, SEA Programs Cotton On Group DBS Dell Network Isentia Worldwide Jetstar Airways Jolibee

Would you like to speak at LEAD 2017? Contact Lee SooMin at [email protected] or +65 6322 2336. 2016 SPEAKERS

Lars Silberbauer Mark Wong Andersen Vice President, Benjamin Choo Nick Foley Senior Global Benjamin Duvall Karl Mak Asia Country Manager, President, SE Asia Director of Social Chief Evangelist Mark Turnbull Nandini Joshi Co-Founder and Small Luxury Singapore and Japan and Video for Asia Managing Director Head of Strategy Business Director Hotels of the KKday Landor Associates Lego Linkfluence SCL Elections Sephora Digital SGAG World

Rayana Pandey Social Editorial Sumit Maunik Thacker Benedict Hayes Brooks Thomas Lead, Digital Ramchandani Khairul Nisa Ismail Daniel Yong Senior Vice Managing Director, Communications Transformation, Managing Director, Head, Enrich & Director, President South East Asia Advisor Pablo Amate Consumer Singapore Loyalty Global Media Marketing and India Southwest Head of Marketing Business Group Lion and Lion Malaysia Airlines Marina Bay Sands Marina Bay Sands Sociomantic Labs Airlines Sprooki StarHub

George Guo Rahul Mudgal Corporate Vice Dan Paris Philip Whittaker Talent Marketing Dr. Lee Ng President and Group Director Chief Marketing Leader – Asia, VP & COO for Managing Director – Business Sharon Roessen Officer Shun Matsuzaka Pierre de Luca Middle East and Lumenlab, MetLife APAC Development Managing Director Themed Creative Planner Managing Director Africa Innovation Centre Syniverse TBWA\ Group Asia Terrapinn Attractions and McCann Japan Mediatropy Mercer MetLife Asia Technologies Pacific Singapore Resorts

Kelvin Lee Nitin Nashandar Gabi Kool Global Director, Regional Managing Anna Gong Chairman of the Social Media Director, Brand & Zoe Lawrence Andrea Rossi Animesh Samuel Chief Executive Board and CEO Marketing for Communication, APAC Director - Steven Greenway Managing Director Product Head Officer PINS (formerly Financial & Risk Asia Pacific Digital Deputy CEO Moleskine Asia NLP Bots Perx Technologies BalticMiles) Thomson Reuters TNS TNS UFLY Alliance

Priyanka Nadkarni Marketing Lead, Sze-Meng Soon International and Harald Vice President, Strategy & Program Siebenweiber Head of Marketing Manager, Premium Senior Project Karen Chan Andrea Olivato Uma Talreja Strategy, Planning & Private Wealth, Manager, Mobile Chief Digital Head of Lee Walsh Chief Digital and Insights, Asia- Edward Pank International Services Officer Operations Managing Director Officer Pacific Managing Director Westpac Banking Wirecard Asia Pizza Hut Asia Popular Chips Publicitas Raymond Ltd Visa Warc Asia Corporation Pacific

Tony Gothard Senior Director Revenue, Sales & Scott Spirit Marketing Christopher Penny Cox Shufen Goh Chief Strategy Wyndham Hotel Daguimol Patrick VP of Commercial Elvin Li Jessica Ho Principal & Officer & Chief Group – South Regional PR Steinbrenner & Marketing Head of R&D Senior Consultant co-founder Digital Officer East Asia and Director Regional Director RedMart Reebonz R3 R3 WPP Pacific Rim ZALORA Group ZALORA Group

Would you like to speak at LEAD 2017? Contact Lee SooMin at [email protected] or +65 6322 2336. THE EXHIBITION

The exhibition is where technology companies leading innovation in loyalty, customer experi- The event features over 30 exhibitors and is attended by over 650 attendees. A variety of ence, marketing analytics and digital marketing technology will be showcased. packages are available from small pods - ideal for technology startups - to senior sponsorship packages for those wishing to be seen as leaders in this industry. TECHNOLOGY ON DISPLAY WILL INCLUDE FLOORPLAN

0.5

LOYALTY EXPERIENCE 1.9 1 P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 1.9 2 2 2 2 2 2 2 2 2 2 • Loyalty platforms and programmes • CX management systems 2.5 2.5 4.2 • Voice of the customer • Omni channel solutions 2 A15 A16 B15 2 B16 C15 C16 • Rewards and incentives programmes • CRM 5.9 3.0 3.5 • Community and review solutions • Experiential marketing 2 A13 A14 B13 2 B14 C13 C14 3 D11 • Gamification • Customer engagement solutions 3 3 3 3 3 3 2.5 2.5 • Card manufacturers/printers • E-commerce platforms 3 D09 • Consultants

3 D07 ANALYTICS DIGITAL 2.5 7 2.5 12 LUNCH

• Data management and storage • Social media technologies 3 D05 MEETING AREA • Web and mobile analytics • Marketing automation 23 • Visualization and reporting • Programmatic ad placement 2.5 2.5 3 D03 • Real time and dashboards • Content marketing 2.5 • Social media monitoring • SEO and SEM consultants 2 A03 A04 2 B03 B04 2 C03 C04 3 D01 • Predictive analytics • Mobile marketing 4.9 2.5 2.5 2.5 2 A01 A02 2 B01 B02 2 C01 C02 • Data security • Campaign management 2 3 3 3 3 3 3 • Marketing apps 2.5 2.5 4.2 3 3 3 3 3 3 4.2 2 AA01 AA02 BB01 2 BB02 CC01 CC02 2016 SPONSORS AND EXHIBITORS INCLUDED: Sold/Reserved ENTRANCE & EXIT

Executive Exchange Lounge Our Executive Exchange Lounge offers you more than just a simple stand. They provide a comfortable meeting place on the exhibition floor to spend time with prospective clients and showcase your solutions.

If you want to get your solution in front of marketers, loyalty practitioners and heads of customer experience from across Asia then call Lee SooMin now at +65 6322 2336 or email Secure your booth early. Contact Lee SooMin at [email protected] or +65 6322 2336 for more details. [email protected] A YEAR ROUND SPONSORSHIP INTEGRATED PACKAGES MARKETING PLAN

Our marketing campaign kicks off twelve months out and is a fully integrated digital cam- Inventory Title Platinum Gold Silver Associate Exhibitor paign using a variety of channels:

WEBSITE Keynote 1 Our website is fully responsive and is updated regularly.

Conference chair 1 1 EMAIL MARKETING We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Session 1 1 1 Presentation DIGITAL ADVERTISING Working with a leading digital advertising agency adverts will be placed on Google, display Session Panel 1 1 networks, and Facebook. Retargeting will be used extensively.

Roundtable INBOUND MARKETING 1 1 1 discussion Our team regularly blogs, and ebooks will be produced for download and lead generation.

Meetings 15 10 5 3 SOCIAL MARKETING Blog posts and event alerts are regularly posted to our dedicated Facebook page. They are posted to relevant 3rd party groups and pages. Dedicated Ye s Ye s Ye s Marketing PRESS AND 3RD PARTY CAMPAIGN We will be partnering with leading press and media. Digital advertising, email blasts and print Conference Passes 10 8 7 5 3 2 1 adverts will be placed in the run up to the event.

Exhibitor Passes 5 3 2 2 DIRECT SALES Our dedicated direct sales team ensures that no lead is left unconverted. As a sponsor or exhibitor at LEAD you can leverage our marketing campaign: Meeting Pod-stand Exhibition Stand Lounge 12sqm 6sqm 6sqm 6sqm 6sqm (2sqm) • Your logo will be prominent on all marketing materials (12sqm) • You can benefit from our inbound marketing machine and post blogs and content to the site

Contact Lee SooMin at [email protected] or +65 6322 2336 to learn how you can leverage on our Contact Lee SooMin at [email protected] or +65 6322 2336 for more details. marketing activites. FOR SPONSORSHIP OPPORTUNITIES, CONTACT

LEE SOOMIN [email protected] +65 6322 2336