31 October – 1 November 2017, Suntec Convention Centre, Singapore LOYALTY ANALYTICS EXPERIENCE DIGITAL Asia’s premium event for the modern marketer Created by www.terrapinn.com/lead Digital budgets will account for more than 75% of the marketing LOYALT Y. EXPERIENCE. budget by 2018 ANALYTICS. DIGITAL. Accenture Revenue growth starts with customer loyalty. But how do you get it right? By 2020, it’s expected that customer experience will overtake price and product as the key brand differentiator. So how do you create experiences that wow? Everybody talks about data and analytics. But how do you turn all this information into actionable insights that will improve your bottom line? Digital marketing budgets are expected to grow at least 12% in the next year. So where should you be putting your money and how can you keep up with the changing technology landscape? Welcome to LEAD Asia’s premium event for the modern marketer returns in 2017, hot on the heels of our best ever event in 2016. With more than 600 leading marketing players attending the 2017 edition, we’ll explore the four key pillars of marketing success: LOYALT Y EXPERIENCE ANALYTICS DIGITAL Ideas, strategies and Innovations from across Actionable insights from The latest trends for digital technologies to drive Asia that are redefining the your data, to better serve marketers customer loyalty customer experience your customers Be inspired by the keynote presenters and then dive deeper into one of the dedicated tracks. The tracks will be made up of case studies from leading brands and the latest technology innovators. Alongside the conference is an exhibition showcasing the latest loyalty, customer experience, 100+ 30+ 650+ marketing analytics and digital marketing technology and solutions. speakers exhibitors attendees If you want to meet and inspire marketing teams from across Asia, you need to join us. WHO ATTENDED IN 2016? FROM ACROSS A VARIETY OF INDUSTRIES INCLUDING: Heads of Customer Experience Marketing Communications Directors Heads of Customer Experience Retail Government Healthcare Airlines & transport providers Heads of CRM Customer Success Managers Creative Directors Data Scientists eTail Telecommunications & Leisure & Entertainment Media & Broadcast Utilities Social Media Managers Marketing Directors Banking & financial FMCG Hotels & Hospitality Insurance Loyalty Programme Directors Chief Customer Officers institutions FROM ACROSS ASIA: Heads of Insight and Analytics Digital Marketing Directors 6% Hong Kong/China 2% Japan/Korea Digital Content Managers Media Planners Sri Lanka/India 5% 5% Vietnam/Cambodia/Laos Heads of Digital Brand Experience Managers 6% Philippines Malaysia 10% Heads of Content Heads of Content Marketing 6% Thailand Heads of Loyalty Heads of Branding Singapore 50% 5% Australia Heads of Strategy Heads of eCommerce Campaign Managers Chief Digital Officers Indonesia 5% Heads of Search CMOs Heads of Data Heads of PR Contact Lee SooMin at [email protected] or +65 6322 2336 for more details. 2016 AT TENDEES INCLUDED: Shell Asia Cloud Computing Sociedade de Jogos de Macau Wunderman BBM Dell Association Sprooki NTT DATA Corporation Four Seasons Hotel Singapore The Entertainer Fz Llc Sephora Digital Net-a-Porter PT. Bank DBS Indonesia Aspial Corporation (Aspial - Lee L' Oreal Singapore Wing Tai Retail Trent Ltd - Westside Telenor Hwa Jewellery) Swotfish Pte Ltd R3 Tusker Mattresses Ltd KidZania Singapore Lego Sprooki Pte Ltd Indochine Wellness Company Quantiq International Pte Ltd Metro Pte Ltd Taboola (Thailand) Limited Limited Sociomantic Labs Ceylinco Life Insurance Ltd YouGov Singapore Pte. Limited Syarikat Maluri Sdn Bhd Dialog Axiata PLC SGAG Marketing Institute of Singapore Abacus Consulting Technology YTL Hotels Jack Morton Worldwide D'Well Research Ikano Pte Ltd Pvt Ltd Leo Burnett/M& T (BCC) Thomson Reuters Popular Chips Themarketingsite.Com VietnamMarcom Wyndham Hotel Group Goodstuph Perx Technologies Digital + Direct Marketing Sisley Paris Terrapinn Die Denkfabrik Association Asia Moleskine Asia Terrapinn Pte Ltd Small Luxury Hotels of the World Cotton On Group Philippine Association of National Linkfluence Lion and Lion Circles.Life Publicitas Advertisers (PANA) Inno8tif Solutions Sdn Bhd Google Digital Advertising Consortium SKTelecom The Loyalty Post Inc Isentia GoGoVan Singapore Janrain T.G.V.Cinemas Sdn Bhd Mafatlal Industries Limited DoubleClick by Google Singapore Productivity Centre Asia Content Marketing Thanachart Insurance KKday Jetstar Airways Digital Alchemy Limited Association CMO Asia Kadence International Brand Now Co Ltd AIMIA Proprietary Loyalty PayPal Singapore Pte Ltd Association of Accredited McCann Japan Shiseido Group and Beaute Advertising Agents Singapore Ascentis Pte Ltd Prestige International Cartesian Consulting Pte Ltd Starhub Porcelain Pte Ltd Jollibee worldwide Services General Motors 3Radical Cebu Pacific Air Scoot A.N.Z. Bank AppVirality Technologies Adv Fusionex Sdn Bhd Westpac Banking Corporation MetLife Innovation Lab Reebonz Pilipinas Shell Petroleum Zendesk Infiniti Motor Co Ltd Jollibee ACCOR Corporation Retail Food Group PT Global Digital Niaga (Blibli. Royal Selangor ZALORA Group BlueShift Labs Republic Polytechnic com) TBWA\ Group Asia Pacific Endemol Asia Ltd Raymond Limited AccorHotels PT Djarum William Grant & Sons Ltd H.K. Express Airline Symantec Asia Pac SME Development Bank Grass Roots Malaysia Airlines PINS Banking and Technology Sectors Malaysia Berhad Challenger Technologies Ltd Deliveroo Honestbee U-FLY Alliance Urban Redevelopment Authority Sharing Economy Association Click2view Of Singapore U.R.A. WPP DBS Zustro foodpanda Singapore Neo Garden Catering Pte Ltd PIzza Hut Asia foodpanda PT Astra Aviva Life Huge GMO-Research Inc. Enviro Health Tech LLC Accor Asia Pacific Lee 3D Ltd Havas Drive Innovation Quotient (Pvt) Ltd. FWD Life Insurance Corporation Reebonz Pte Ltd Adknowledge Asia HappyFresh Caring Group Pte Ltd Ministry for Education Singapore Azadea Group Toaster Ltd Warc Asia Pioneer Group Ad Asiaonline Lee Kuan Yew School of Public The Shell Company of Thailand Zc Social Media Inc ASTRO Landor Associates Policy NLP Bots Chope Revolic Tech Co., Ltd. Hong Kong Shanghai Banking Public Works Department CME Group Corporation DM2 Zoho Corporation Insurans Islam TAIB Holdings Wirecard Technologies GmbH ?What If! Bombardier Recreational Sdn Bhd Themed Attractions Resorts & Nicolas Kubanek Products Southwest Airlines Appway Hotels Sdn Bhd Pr Newswire Asia Unilever Ltd Axis Bank PT. Gilkor Adasia Media Pte Ltd Lola's Cafe 01 Studio Private Limited Tetra Pak MetLife Asia AdAsia KidsSTOP Children's Science (Wah!Banana) Lenovo China Merchants Loscam Econsultancy Centre Singapore Mediatropy APM Group Solutions Co.,Ltd. Orange Clove Catering Pte Ltd Nuffnang Fung Retailing Visa LOTTE Members L'oreal Luxe APAC S.P.H. Radio Pte Ltd Challenger Technologies Dentsu Aegis Network Edenred Pte. Ltd. Grab Safra Radio Toppan Printing Eatigo Econsultancy Asia MediaCorp Pte Ltd Themed Attractions & Resorts Sansiri Public Company Limited Unilever Singapore Pte Limited Cambridge Analytica PR Newswire Wyndham Hotel Group - South CNBC Asia Pacific The Jewel Box Pte Ltd Rentwise (M) Sdn Bhd The Coffee Bean & Tea Leaf East Asia and Pacific Rim Dommal Food Services Sdn Bhd NTUC TNS Citi Publicitas Digital Singapore NTUC Link Pte Ltd Digital Alchemy Ecentrix The Growth Hacker’s Guide to UL International-Singapore Pte Super Bean International Pte Ltd Surapon Foods Public Company the Galaxy Singapore Aviation Academy Ltd Changi Airport Group Limited GNC Group Asia Airasia Malaysia PT. Federal Karyatama (Federal Singapore Advertisers National Environment Agency Marina Bay Sands Clorox International Philippines Lubricants) Association Mercer (Singapore) Pte Ltd Emirates Group Media B.U.Z.Z National University of Singapore Cartesian Consulting AirAsia Berhad (SG Office) Syniverse Technologies Tesco Stores (Malaysia) Sdn Bhd Habib Bank Ltd PropertyGuru Reward U CMS Wire M promo group Singpost Ecommerce Visa Worldwide Pte Limited AirAsia CRMXchange Warc AIMIA GEMFIVE Kamikaze B2B. Media Digital Advertising Assn Thailand Shangri-La Hotel Group Celcom Planet Sdn Bhd Raymond Ltd Sompo Holdings (Asia) Pte Ltd Want to meet these companies? Contact Lee SooMin at [email protected] or +65 6322 2336. 2016 SPEAKERS Joao M. Rocco Vice President, Lingyi Xiong Steen Puggaard Global Brand Philipp Kristian Founder Chief Executive Experience, Damien Lavin Diekhoner Regan Yan Giles Henderson Michael Cluzel 01 Studio Officer ACCORHotels Chief Revenue Asia Innovation Chief Executive Head of Co-Founder and Private Limited 4Fingers Crispy Luxury Brands Officer Partner Officer Distribution CEO (Wah!Banana) Chicken ACCOR AdParlor Die Denkfabrik Digital Alchemy DM2 Eatigo Victoria Benedict Ang Isabelle Lim Yustinovich Associate Director, Andrea Edwards Wong Mei Wai Director of Public David Au Regional Lead, Spencer Lee Business Risk Executive Director Business Director Emma Heap Relations and Group Managing Customer Commercial Strategy & Asia Content Aspial Corporation Managing Director Communications Director, Experience, Director Efficiency (BRSE) Marketing (Aspial - Lee Hwa foodpanda Four Seasons Marketing Strategy AirAsia Malaysia ANZ Bank Association Jewellery) Singapore Hotel Singapore Fung Retailing General Motors Wong Wan Ling Consulting and Vijay Chittoor Vani Dixit Strategic Marketer Matthew Talbot Chief Executive Chris Martell Patrick Wong Eugenia Tan VP, Head of Banking and Chief Executive Officer and Co-