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National GEAR up Week Sept 20 21 National GEAR UP Week Sept. 20-24, 2021 Toolkit “Education is not the learning of facts, rather it's the training of the mind to think.” — Albert Einstein CONTENTS CONTENTS Excel, Prove, Mobilize ................................................................................................... 3 Activity Ideas.................................................................................................................. 4 Announcements ............................................................................................................. 5 Social Media .................................................................................................................. 6 Virtual Resources ......................................................................................................... 10 Creating an Op-Ed ........................................................................................................ 11 Arizona Media .............................................................................................................. 12 Sample: Op -Ed.............................................................................................................. 13 Sample: Press Release................................................................................................. 15 Sample: Communications to Congress ........................................................................ 16 Sample: Event Invitation .............................................................................................. 18 Graphic: I Heart GEAR UP ............................................................................................ 19 Sample: Games ............................................................................................................ 20 Arizona GEAR UP is a project of Northern Arizona University, and we created the GEAR UP Week Toolkit to make it easy for school partners to promote National GEAR UP Week and to build local, state, and national awareness. We offer special thanks to our colleagues at NCCEP, GEAR UP Washington, GEAR UP Iowa, GEAR UP West Virginia, and GEAR UP Nevada for sharing resources for this toolkit, so we can support this important initiative. If you have any questions, please email Melissa Fast or Rebecca McIlvaine at Arizona GEAR UP. You can find additional toolkits and resources atwww.nau.edu/ GEARUP. GEAR UP Week 2 Excel, Prove, Mobilize College Readiness Arizona GEAR UP GEAR UP is one of the largest and most effective programs In 2019, the U.S. Department of Education awarded a six- focused on increasing college and career readiness for year, $32 million grant to Northern Arizona University to students living in low-income communities. administer Arizona GEAR UP. Thousands of Arizona students will receive services. Like previous grants, local community Across the country, GEAR UP serves approximately 560,000 partners provide services and resources to meet the grant students in 45 states. To be eligible for GEAR UP, 50% of a goals and provide a dollar-for-dollar match. school's student body must be enrolled in the federal Free and Reduced Lunch (FLR) program. To learn more, visit the Since grant funding began in 2000, we’ve helped increase National Council for Community and Education Partnerships. graduation rates, built capacity in targeted schools, helped create a college-going culture, and increased the college-go- ing rate among Arizona youth. More than 15,000 students Equity and Access benefited from Arizona GEAR UP in the past two decades. GEAR UP works to address complex problems of equity and access for postsecondary education. To level the playing Arizona GEAR UP will increase: field for students, solutions arrive through flexible, communi- ty-based strategies. • Academic performance and postsecondary preparation. • High school graduation and postsecondary enrollment Rather than a top-down, one-size-fits-all approach, GEAR UP rates. programs flourish in rural and urban communities alike. The • Educational expectations for students and increase program empowers local leaders from K12, higher educa- knowledge of postsecondary options for students and tion, and community leaders to develop a shared agenda to families. strengthen pathways to higher education and career suc- cess. During this grant, we’ll focus on the 5E’s of Equity: This federally funded program with the US Department of 1. Engage communities, educators, students, and fami- Education requires a dollar-for-dollar match in local dollars. lies. 2. Empower every sector with the knowledge and tools to What Is GEAR UP Week? overcome systemic inequities. National GEAR UP Week occurs during September every 3. Help create rigorous learning environments where year, and it provides opportunity to build awareness and students excel. excitement on a national level regarding the effectiveness of 4. Elevate expectations for high school graduation and the programs across the country. college attainment. The most important thing? HAVE FUN! This toolkit helps 5. Enrich the communities, schools, and families to create make planning easy. You can choose a few activities in this a strong and sustainable college-going culture. toolkit or create your own. Tag Arizona GEAR UP on social media, so we can amplify your voice. Facebook: https://www.facebook.com/AZGEARUP Twitter: @ArizonaGEARUP Instagram: @azgearup LinkedIn: Arizona GEAR UP GEAR UP Week 3 Activity Ideas College Spirit Day Contact Leaders • Encourage faculty, staff, and students to wear college • Send thank you cards to congressional delegates. gear or colors. • Get GEAR UP on your school board's agenda. • Create "Best College Locker" decoration contest. • Invite your mayor or other community leader to speak • Use sidewalk chalk to decorate school entrance with at a school event. college-going messages. • Send a letter to Arizona senators/representatives. • Invite college representatives to lunch to talk to stu- • Present GEAR UP benefits to school administration. dents or play college trivia at lunch. Media Outreach Special Events • Inform local radio stations and newspapers about • Host a FAFSA SAID ID event where students login to GEAR UP Week. create their ID. • Highlight an event taking place at your school. • Create a GEAR UP photo booth and post photos on your school website, bulletin boards, or social media. • Use sidewalk chalk to decorate school entrance with college-going messages. • Plan a college visit or host a college fair at school. • Invite college representatives to lunch to talk to • Hold a College Pep Rally. Invite recent graduates to students. talk about their college experience. College Games Virtual Activities • Give students college trivia sheets during lunch or • Take student Zoom "I ❤ GEAR UP" screenshots. advisory. • Create college-themed Zoom backgrounds. • Create a college-readiness scavenger hunt for students to find school resources to help with their journey. • Hold an online scavenger hunt. • Get students to create/draw their favorite college • Host virtual drop-in hours. mascot. • Post on social media (samples enclosed). • Host virtual college visit. GEAR UP Week 4 Announcements Whether you use a public address intercom, a bulletin board, or LED video screen, below are exam- ples of messages that you can use. Monday: Wednesday: It’s National GEAR UP Week! Join us for fun activities all Today is Day 3 of National GEAR UP Week! Join us in the week long. Today’s challenge is to decorate your locker cafeteria during lunch. We have a special gift for all our with a drawing of your favorite college t-shirt. Get your GEAR UP students, and you're going to love it! decal from the GEAR UP office. Let's go and show your college pride! Thursday: Tuesday: Join us at lunch today as we write postcards to our elect- ed officials for National GEAR UP Week! Let your elected Today marks Day 2 of National GEAR UP Week! Today is officials know why you love GEAR UP. your day to show others that you DREAM BIG! A Dream Wall will be posted in the hallway, where you can write Friday: your dreams and aspirations. As you write them, remember to DREAM BIG! As we close National GEAR UP Week, come to explore college and career options during lunch! Different “Careers on Wheels” will visit, including ambulances, fire trucks, and …. Ask these professionals how they entered their profes- sion, and how you can follow. GEAR UP Week 5 Social Media Social media is a great way to connect with your students and families. If you haven't already done so, post on your school pages or start a school GEAR UP page. The communications team at Arizona GEAR UP is great resource if you have any questions along the way. Also, we created social media in Spanish and English as well as graphics for the entire week. All the announcements are personalized for each of our 5E Schools. Just cut and paste into your social media accounts. You can download the content on the GEAR UP website (under Resources) or on MS Teams. If you decide to create your own announcements, please remember to tag Arizona GEAR UP on your posts, so we can easily share. We've inlcuded AZ GEAR UP accounts below as well as hashtags to include on all your posts. Facebook: https://www.facebook.com/AZGEARUP \ Hashtags Twitter: @ArizonaGEARUP #IheartGEARUP Instagram: @azgearup #GEARUPworks LinkedIn: Arizona GEAR UP #MyGEARUPstory Sample Posts 1. In honor of #NationalGEARUPWeek, Arizona Governor 5. To celebrate National GEAR UP Week, our students Doug Ducey has declared the week of September 20-24 wrote about
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