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Fast Facts Cardplayer.Com MEDIA OM WWW.CARDPLAYER.C Vol. 24/No. 17 August 24, 2011 www.CardPlayer.com www.CardPlayer.com Vol. 24/No. 16 August 10, 2011 MEET THE 2011 WORLD SERIES OF POKER Top 10 Moments at the ắẫẴẲ DOUBLE BRACELET WINNER 2011 World Series of Poker Final-Table Takedown ắẫẴẲ World Series of Poker With Matt Matros Main Event Hand Matchups Capture the Flag Capture the Flag BRIAN With Matt Giannetti With Matt Glantz What Are You Representing? RASTCAPTURES $50,000 A Poker Life With PLAYER’S CHAMPIONSHIP Brad Booth 8/3/11 10:42 AM PLAYER_24_17_Cover.indd 1 PLAYER_24_16_Cover.indd 1 7/21/11 10:07 AM Card Player is dedicated to poker players of all skill levels, ranging from beginner to professional. Whether speaking to our audience through Card Player magazine or the CardPlayer.com website, the content is fresh and focused on those like us who love the game of poker. Our readers are serious about poker, and so are we. Las Vegas, Nevada-based Card Player currently produces two distinct and separate poker publications and maintains the Internet’s largest poker information portal. www.CardPlayer.com Vol. 24/No. 16 CARD PLAYER August 10, 2011 The definitive publication for ắẫẴẲ DOUBLE BRACELET WINNER poker. Published biweekly, for a Final-Table Takedown With Matt Matros Capture the Flag BRIAN total of 26 issues per year. Card With Matt Glantz What Are You Player has a current distribution Representing? RASTCAPTURES $50,000 A Poker Life With PLAYER’S CHAMPIONSHIP of over 45,000 copies per issue, Brad Booth including 11,000 paid subscribers. September 2011 CARD PLAYER WORLD SERIES EUROPE OF POKER News and Views www.CardPlayer.com Vol. 24/No. 17 Covering all aspects of poker August 24, 2011 SCOTT SEIVER MEET THE 2011 WORLD SERIES OF POKER World Poker Tour from an international perspective. High Roller PHIL HELLMUTH More than 8,500 copies are $50,000 Players Championship Pain ắẫẴẲ Capture the Flag World Series of Poker Top 10 Moments at the currently distributed to more than PLAYER_24_16_Cover.indd 1 7/21/11 10:07 AM FABRICE SOULIER With Matt Giannetti Main Event Hand Matchups 2011 World Series of Poker French Fancy Wins 30 different countries. $10,000 H.O.R.S.E CARDPLAYER.COM Established as a full-service THE NOVEMBER NINE’S interactive website in 2002. EOGHAN O’DEA CardPlayer.com is the premier Proves the Irish Don’t Need Luck website for poker-related content. Sept_Cover.indd 1 7/27/11 2:18 PM PLAYER_24_17_Cover.indd 1 8/3/11 10:42 AM DEMOGRAPHICS Card Player, “The Poker Authority,” captures the gam- GENDER EDUCATION ing lifestyle like no other publication. Featured players have Male: 83% Completed College: 45% won millions in lifetime earnings and are the rock stars of Female: 17% Completed Graduate School: 14% the gambling industry. Their fans emulate them by travel- ing to vacation destinations to play poker and by spend- Age MISCELLANEOUS Under 21: 2% ing freely on fashions, accessories, and electronics that • More than 66% of our 21-35: 36% readers have a net worth of accompany the excitement of gaming. 36-55: 38% $100,000+ Mostly college educated, Card Player readers seek 56+: 24% • More than 95% are home- expert strategy and in-depth articles to help them improve HOUSehOLD owners their game and become winning players. Many readers INCOME (HHI) • More than 55% are married have been reading the magazine since its inception in Less than $50,000: 28% with one child 1988. Card Player has a readership of over 112,500 per $50,000-$100,000: 43% • More than 58% have a prof- month and reaches a very sought-after demographic in the More than $100,000: 29% essional/managerial position advertising industry. Average HHI is $50,000+ or are self-employed CARDPLAYER MEDIA ADVERTISING OppoRTUNITIES 1) Magazine Print Advertising • Cover Blurbs • Editorial, Advertorial 2) Banner Impressions 3) Online Editorial, News Stories with hyperlinks 4) Static Banner /Box 5) Social Media • Facebook mentions of Special Promos • Twitter mentions 6) Press Releases • Creation of Press Releases with hyperlinks • Distribution via MarketWire 7) Live Streaming of Events • Media Team sent to event • UStream.com and CardPlayer.com (CPTV) 8) Video Advertising • Creation of 10 or 30 second adverts • Imbedding adverts into CPTV and UStream events 9) Newsletter Distribution • Editorial and graphics • Individual blasts to CP Database 10) Magazine Distribution • CardPlayer magazines sent to your event 11) Magazine or Book Publishing • Tailored white label magazine publishing • Book Publishing via CardPlayerPress 12) Poker Media Consulting • Comprehensive content management services WORLD SERIES OF POKER MAIN E VENT: 2003. 839 Players 2004. 2,576 Players 2005. 5,619 Players 2006. 8,773 Players 2007. 6,358 Players 2008. 6,844 Players 2009. 6,494 Players 2010. 7,319 Players 2011. 6,865 Players CARD PLAYER MAGAZINE Card Player is the premier poker magazine, estab- lished in 1988. Card Player is published biweekly, for a total of 26 issues per year. It is the premier poker pub- lication, with an established circulation of over 45,000. It is distributed to most of the poker rooms across the country, and to various amateur poker leagues, champi- onship poker tournament events, charity poker events, and also is available through subscription. Every issue provides expert strategy and analysis, covers the tour- nament circuit, and addresses important issues within the poker industry. INSIDE EACH ISSUE OF CARD PLAYER, YOU WILL FIND: Strategies & Analysis Poker’s top players provide detailed discussions and opin- ions on various aspects of the game, making Card Player the most informative learning tool in the poker industry. In-depth articles help readers improve their game and become winning players. Commentaries & Personalities The greatest names in the game offer different viewpoints and perspectives on the important issues affecting the poker industry. Updates From the Tournament Circuit With a virtual army of reporters at every major poker event, and a host of celebrity writers, such as Todd Brunson and Phil Hellmuth, Card Player is the only publi- cation dedicated to keeping the poker world abreast of all happenings on the poker tournament circuit. Product Reviews, News, and Feature Content on the Poker Lifestyle Every issue provides all the important headline stories in the poker world and features articles about the hottest players in the game today, capturing the poker lifestyle like no other publication. Player of the Year Considered the industry standard, Card Player tabulates standings for poker’s most prestigious award in every issue. CARD PLAYER EUROPE Card Player Europe covers all aspects of poker from an international perspective. It is distributed monthly to more than 30 countries and has a circulation of more than 8,500 copies. The magazine can be found in leading European poker rooms, clubs, and pubs. It also has a growing number of subscribers throughout the European region. The features of Card Player Europe are similar to those of its United States counterpart, but localized for the European market — covering all aspects of the poker industry, including tournament listings, product reviews, strategies, interviews, sports betting, and much more. IN EACH MONTHLY ISSUE, CARD PLAYER EUROPE KEEPS YOU UPDATED: ToURNAMENT REpoRTS FEATURE ARTICLES FROM EVENTS THROUGHOUT on THE TOP EUROPEAN EURopE PLAYERS REpoRTS AND REVIEws TIps AND STRATEGIES OF VARIOUS EURopEAN FROM EUROPE’S TOP poKER CARDRooMS PROFEssIONALS CARDPLAYER.COM IS COMPRISED OF THE CARDPLAYER.COM CardPlayer.com was established as a full-service interactive website in FOLLOW ING MAIN 2002. Some of the information on the site includes: industry news, tournament CATEGORIES: coverage, player profiles, tips/tools, and much more. The average number of unique visitors are currently more than 29,000 per day, with an average of more than 3 million page views per month. In addition, CardPlayer.com has more than Poker Content 175,000 opt-in subscribers to its e-newsletter. • Online Player of the Year standings, tourna ment results, online poker room user reviews, player biographies, and other online Fast Facts poker-related content • Card Player’s Player of the Year Award, established in 1997, is the oldest and most CardPlayer.com ... respected poker ranking system in the industry … is the poker-related online site • Live streaming from major championship PREMIER final tables … averages 4 PAGE VIEWS per visitor • Updated blogs from several highly regarded … averages more than poker players 29,000 • Poker news — updated daily VISITORS DAILY • Exclusive poker photos and videos … serves more than 3 MILLION PAGE • Poker television on Card Player TV • Searchable archived articles from past VIEWS per month, with consistent growth issues of the entire family of Card Player magazines Poker Tools • Odds Calculator: Calculates preflop and post-flop hand odds for Texas hold’em and Omaha eight-or-better • Poker Stats Tracker: A record-keeping software system to track your results throughout the year CARD PLAYER TV Card Player TV provides insightful and informative poker news and enter- tainment shorts for viewers at CardPlayer.com. Card Player TV features a weekly poker news show as well as a Cribs-style show exploring the homes of professional poker players. Card Player TV also features channels such as Lifestyle and Strategy. Streaming video, one of Card Player’s most popular features, generates a large audience for the downloadable poker content. Card Player TV has featured all of the top pros, from reigning WSOP champion Joe Cada, poker legends Doyle Brunson and Phil Ivey, and young guns like internet superstar Tom “Durrr” Dwan. Sponsorship opportunities through Card Player TV include: 10-second com- mercials with clickable links, channel sponsorship, marquee sponsorship, and five-minute infomercials. CARD PLAYER LIVE STREAMING COVERAGE PACKAGE Card Player Media is poker’s biggest and best multimedia platform, with an industry leading magazine and website, as well as a dynamic new media presence with more than 50,000 Facebook fans and millions of YouTube video views.
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