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Ed' a Bad' 411- Advertising Non-Prescrip- Pregnancie /Da CILI I - - �Than A -lifted' a bad' 411- advertising non-prescrip- pregnancie /Da CILI I - - than a. fatti .1! air alai they havi changed anicK w' • "Mrtfraround 1 reinaii hasamong the fet4 obtainable L abora • Man Their ratthiat rate received feat aseritithi ftst ,a41‘,4 b! i982 .thf.r II VOI fl • Program• " caters-10 Hispanic coniM. but format change will cut it back By Nancy Cleeland • 'cionaL • Special to The Tribune Live interviews with musicians, ECTOR MOLINA'S silky artists and newsmakers, news . gath- •ered from local and Tijuana newspa- baritone ushered in the pers and international news services, fl nightly Spanish-language as. well as special. events, such as program of KPBS-FM (89) the way it election-time political debates has for more than five years. • (translated), fill out the broadcast. "Bienvenidos a contacto ochenta- "Our objective is to provide an in- nueve," he said. formational service to the Hispanic Business as usual. Every week- community in San Diego," said Moli- night from 8 to 12, Molina and news- na, who, along with Osorio and caster Amando Osorio serve up a Hispanic programming director Jose mix of news, opinion, humor and Mireles, chatted optimistically about music to listeners from Tijuana to Contacto 89's goals and future re- Malibu. cently. On this night, a Wednesday, Molina Ironically, just a week after the led off with an hour-long segment on conversation, the three learned that immigration law, a weekly feature, KPBS-FM intends to cut its Spanish- with attorney Lilia Velasquez. "We language programming to one four- should get a lot of calls on this one," hour segment on Sunday nights. he said. Indeed, as Velasquez listed The cut is part of a major format legal ways for immigrants to obtain change for KPBS-FM, which will a work visa, the phone lines began to switch to. classical music with morn- - light. up — each call a story of frus- ing and eveningnews show bginning . tration,copfusion, anger. sometimes Oct. L.', *I hop . Another night, the program might; "It is areal shOrker," said Mireles, lit- after hearing, about the- change, "If • follow a different tack. Mondays, this prograM goes off the air, the erature and the arts are the focus- of Hispanic: community will no longer a one-hour segment called Programs- have any kind of presence in any Cultural Tuesdays, record collector media in San Diego." Pablo Costello spins rare Latin Mireles joined KPBS 11 years ago, American discs for 90 minutes. Bilin- after helping to launch the nation's gual doctors discuss medical issues Tribune photo by John Gibbit on Thursdays. And on Fridays, Moli- first bilingual station in Santa Rosa Since then, he has seenSPallishrir, - Better Molina moderates a segment ot"Contae- na- broadcasts a weekly magazine- Oehenta-Nneve: the statio0 Spastbh-langsage program. Ifirmai. rp ogram called_ En.foire N.41,0 Please ser lEINPAN1044, mires treLtglir Tiln:I14"4`7,,t:f..rareEIZeerYftt *PrAntalielgt"Parirktien tivag en applauds Fellini's ,"Ginger• at the decent Men? ■ 3, re aft 4;• he.! .• C. .1' 31roi , . 41. 40.e • 'e • . a ,It .41,4;-.4•! ■ 411 -e4 v 11.10 ro4 - UMW ••• *Hispanic Confined P' am tit they say, is the way , of the kuage programming here grow from,-, future in a border region such as San' 1.he two-hour morning segment he al think it Is 44 1 " Diego. "There are-some people what., 'started in 1978 to the current four-. unfortunate that see ‘..bilingual broadcasting as ' hour nightly broadcast, which began sive' Mireles said.- "They think we dn 1981.. the only daily should all speak the same language And until last week, he was confi- vehicle for news to — English, But it depends on how dent that the growth would continue you look at it "There is a very big movement in the Hispanic "We feel we are providing some: direction," he had said. "Miami community will thing that on one else is providing, has bilingual stations, El Paso has We've got a population of almost halt bilingual radio and television sta- now be lost." a million people (with Spanish suf..: aons. These are commercial, money- names), andmaw, of them have 'baking stations. In San Diego right areas of North County, farmworkers„.! never been to city Mil, or a board of ttlw, we are the only ones broadcast-. who gather at night to listen. to us. supervisors meeting. They have no ttig in Spanish." But that's a small part of it." idea bow to approach people in their The language mix strikes Mireles!' Listeners are "probably the same government. We're trying to put to a natural for San Diego County, type of people who listen to public them in touch with those people Iwliere nearly half a million residents radio in English," Mireles "We hope that through our pro- Save a Spanish surname and a con- "Working class, middle income, some gram, English in the daytime and Ursation overheard on the street is education. It's not your ranchero Spanish at night, we can give people @most as likely to be in Spanish as in music type of audience." an idea that we can work together, in Response suggests that informa- a constructive way, a positive way." a-However, a KPBS survey taken tion broadcast from the small KPBS Gout three months ago indicates studio at San Diego State University at a very small number of San reaches listeners from Tijuana to Diego listeners tune in to Contacto 89 Malibu, Molina said. AM only about 3,000 to 4,000 a week, Also, a number of native English Wording to program director Craig speakers tune in to practice Spanish, 2orval. or at least develop an ear for its z By distilling five four-hour pro- rhythms and accents through Moli- grams into only one, while maintain- na's clear and deliberate voice. 81g the same resources and manpow- Molina, born and raised in Gua- dr, KPBS hopes to create "a higher- dalajara, Mexico, but given dual citi- Quality show," Dorval said. "The idea zenship by his American-born 4i that we want a strong local four- mother, had worked with Mireles at tour program. Exactly how it's going the hi-lingual station in Santa Rosa. o work, we don't know yet. For- He took over daily programming at iunately, we've got a couple of Contacto 89 soon after it started 10 inonths to work that out." years ago, to free Mireles for other Molina, in charge of daily pro- National Public Radio (NPR) proj- gramming, said he had, "no idea" ects. that form the Sunday program,_ .Thane. projects...included, creation from 6 to 10 p.m., would take. But he of the Latin American News Service, added, "I think it is unfortunate that now produced in El Paso, Texas, the only daily vehicle for news to the which gathers reports from journal- Hispanic community will now be ists in every major South and Central tot." American capital, andEntoqpitNa- Who are the listeners of Contact clonal, a weekly half-hour news'inag- 19? Molina and Mireles say they can azine distributed nationally and only judge by letters and phone calls, aired on Contacto 89 each Thursday which arrive sporadically, depending and Friday. NPR has agreed to fund on the topic of the day. Enfoque Nacional, which is still pro- "We have an established Latin duced in San Diego, for at least an- American community here," Mireles other year, Mireles said • - 'aid. "They may speak English for Molino, Mireles and Osorio, a 30 their work, but they prefer to get.. year veteran of radio broadcasting their entertainment in Spanish. And on Colombia's Radio Caracol; are all the Latin American community gets as bilingual as the radio station for rl great service because of the news which they work. Among themselves, from South and Central America), they mix English and Spanish in a they can't find anywhere else." rick cross-cultural language, and Molina said, "It's hard to give a even on the air, they throw in an oc- profile of a typical listener. We know casional English word when no Span- that we have people in the rural ish equivalent can be found. 111111111 FREE REGISTRATION Anywhere Greyhound gou Just purchase your ticket 30 days in advance and start TniN NnW- — • l•-•••1! floe Metes &nes &/// KPBS-FM TO SWITCH TO CLASSICAL' FORMAT • By HILLIARD HARPER, San Diego County Arts could affect the number of listeners, he said. Writer Dorval said KPBS had not dropped its commitment to news and information programming. Although it AN DIEGO—Radio station KPBS-FM (89.5), a will drop its weekday local news and information non-commercial public radio station, will begin program, Contact 89, KPBS will continue to broadcast S broadcasting classical music in October, ending a "Morning Edition" and "All Things Considered," two five-year experiment with a newsmagazine format. nationally syndicated programs. The popular "A The move, aimed at improving the quality of KPBS' Prairie Home Companion," also will be retained. programming, is in line with a goal of doubling the "We gave it a shot," Dorval said of the newsmaga- station's audience by 1990, a station spokesman said zine format, noting that overall, KPBS' audience had Wednesday. It also gives the San Diego radio market a risen during the five-year period, due to its nationally second classical music station. KFSD-FM (94.1) now syndicated programs. KPBS' overall audience share is serves that audience. 1.5%, Dorval said Craig Dorval, program director for When the station shifts to the new format Oct.
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