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Fad2479e552b4508b2f407bef05 Dear friends of VALERA, Liebe VALERA-Freunde, It is very important for VALERA to continue developing successful products and constantly VALERA legt großen Wert darauf, erfolgreiche Produkte kontinuierlich weiterzuentwickeln und in improve them from an ergonomics and comfort point of view. Hinblick auf Ergonomie und Komfort zu verbessern. Therefore we have fully redesigned the featherweight champion of our professional hairdryers, So haben wir unser Federgewicht der professionellen Haartrockner, das Model SWISS LIGHT, the SWISS LIGHT model: The new versions have modern lines with an ergonomic handle and mit einem Redesign aktuell interpretiert: Die neuen Versionen präsentieren sich in moderner have a perfectly balanced equilibrium. Linienführung mit ergonomischem Griff und perfekt ausbalanciertem Gleichgewicht. The Swiss hair straighteners in the SWISS’X line now have their buttons and display in a position Die Schweizer Haarglätter der Linie SWISS’X haben jetzt Tasten und Display zusammen in gut sicht- that is easy to see and use with one hand during styling: on top of the handle. barer und während des Gebrauchs mit einer Hand leicht zu erreichender Position: oben auf dem Griff. In the hospitality area, VALERA has introduced on the market a more compact design of the Im Hospitality-Bereich bringt VALERA den klassischen Schlauchhaartrockner HOTELLO in classic wall mounted HOTELLO hairdryer. With its smaller size, it can now be used in any kompakterem Design auf den Markt. Mit den schmaleren Maßen passt er ideal in jedes Ambiente environment and provides greater levels of performance in comparison to its previous version. und ist dabei noch leistungsfähiger als in der Vorgängerversion. Our ideas for further developments are often based on suggestions we receive from you, our Ideen für Weiterentwicklungen basieren oft auf Anregungen, die Sie uns als Distributoren und distributors and users of our appliances. Thank you for your valuable contribution towards the Benutzer unserer Geräte übermitteln. Wir danken Ihnen für Ihren wertvollen Beitrag zur Realisation creation of our products and the growth of the VALERA brand! unserer Produkte und zum Wachstum der Marke VALERA! Claudio Soresina & Flavio Soresina Managing Directors 3 Since 1955 Since 1955 VALERA has been producing haircare equipment. Our constant focus is the health and appearance of the hair and therefore the person’s image and well-being. means Hair Specialists VALERA deals exclusively with haircare appliances and therefore has a specific competence about hair that other non-specialized brands cannot have. It is necessary to have a deep knowledge of hair in order to be able to create appliances that treat the hair in a healthy and careful way. Seit 1955 Seit 1955 produziert VALERA Haarpflegegeräte. Dabei stehen für VALERA Gesundheit und Schönheit der Haare im Mittelpunkt und somit das Wohlbefinden und Erscheinungsbild der Person. ist Haar-Spezialist VALERA ist ausschließlich im Geschäftsbereich Haarpflegegeräte tätig und verfügt somit über einen Grad an Kompetenz rund ums Haar, den nicht-spezialisierte Marken nicht besitzen. Eine wissenschaftlich fundierte Kenntnis des Haares ist unerlässlich für die Entwicklung von Geräten, die eine gesunde und pflegende Behandlung der Haare ermöglichen. 4 is Professional A Swiss Brand In-house Production VALERA’s know-how has always been based on VALERA benefits from the solid reputation of the VALERA manufactures all hairdryers, the new range close collaboration with the professional world of “Made in Switzerland” claim. The Swiss cross, which of hair straighteners and the manicure/pedicure hairdressers, who are the specialists in styling and is an internationally recognized logo, guarantees a appliances in Switzerland. Valera pursues its strategy haircare. positive appreciation of the Valera brand. Swiss image not only to maintain but also to extend its own VALERA cooperates with famous stylists for the communicates values like quality, precision, reliability, production in Switzerland. development of its appliances and participates to competence, respect for health and environment, the most important shows of the professional hair exclusivity. industry, where VALERA is recognized as one of the The Swiss cross offers therefore a unique positioning most established brands. and brand credibility, and influences positively the judgement of value and choice of consumers. ist Professionell Eine Schweizer Marke Eigene Produktion Die Kompetenz von VALERA beruht seit jeher auf VALERA genießt den guten Ruf des Prädikats “Made VALERA produziert alle Haartrockner, die neue der engen Zusammenarbeit mit dem professionellen in Switzerland”. Das Schweizer Kreuz gehört zu den Haarglätter-Linie und die Maniküre-/Pediküre-Geräte Friseurgewerbe, den Spezialisten für Haarpflege weltweit bekanntesten Symbolen und vermittelt somit in der Schweiz. VALERA verfolgt die Strategie, die und Haar-Styling. VALERA kooperiert bei der die positive Wahrnehmung der Marke VALERA. Das Produktion in der Schweiz nicht nur beizubehalten, Produktentwicklung mit namhaften Hairstylisten, nimmt Schweizer Image zeugt von Qualität, Genauigkeit, sondern sogar zu erweitern. an den wichtigsten Friseurmessen teil und gehört zu den Vertrauen, Kompetenz, Respekt für Umwelt und meistverkauften Marken im Friseursektor. Gesundheit, Exklusivität. Das Schweizer Kreuz garantiert eine bedeutende Positionierung und besondere Glaubwürdigkeit. Es beeinflusst positiv die Beurteilung der Qualität und die Wahl des Käufers. 5 Swiss Lifestyle Timeless beauty, subtle elegance and natural charm: Zeitlose Schönheit, unaufdringliche Eleganz und this is the unmistakable SWISS LIFESTYLE of natürlicher Charme: Das ist der unverwechselbare VALERA. Taking inspiration from the eternal beauty of SWISS LIFESTYLE von VALERA. Inspiriert von der Swiss alpine nature, VALERA has created an image ewigen Schönheit der Natur der Schweizer Alpen, which is not pursuing changing trends, but which präsentiert VALERA ein Image, das nicht flüchtigen blends elegance with tradition, freshness with quality Modeerscheinungen folgt, sondern Eleganz mit Tradition, and design with technology. The SWISS LIFESTYLE Trend mit Qualität, Design mit Technologie verbindet. image reflects the values of “Swissness”, quality and Das Image des SWISS LIFESTYLE repräsentiert Werte exclusivity - which have always been the defining wie Swissness, Qualität und Exklusivität, mit denen sich features of VALERA products - in addition to VALERA’s VALERA Produkte seit jeher auszeichnen. Es reflektiert history as haircare professionals and specialists since in idealer Weise die Geschichte des Haarspezialisten 1955. VALERA seit 1955. 6 7 VALERA TECHNOLOGY LONG-LIFE AC UNIVERSAL MOTOR AC (Alternated Current) Universal Motors are AC-Wechselstrom-Kollektormotoren kommen traditionell collector motors which are typically used in real in leistungsfähigen professionellen Haartrocknern professional hairdryers. They produce a high air zum Einsatz. Sie produzieren einen hohen Luftstrom flow and pressure and have a very LONG-LIFE. und -druck und sind besonders langlebig. Dank ihrer Thanks to their unique aerodynamic technology, exklusiven Technologie und Aerodynamik beträgt die the expected life of VALERA hairdryers with AC- erwartete Lebensdauer der VALERA Haartrockner mit Motor is approx. 2000 hours. AC-Motor etwa 2000 Stunden. LONG-LIFE DC-PRO MOTOR Ultralight DC-PRO motors are a new generation of Die ultraleichten DC-PRO-Motoren sind eine neue “direct current” motors. Thanks to the exclusive Generation von Gleichstrom-Motoren. Dank der ventilation technology of VALERA professional exklusiven Lüftertechnologie der professionellen hairdryers, DC-PRO motors produce a very high VALERA Haartrockner produzieren DC-PRO Motoren air flow and pressure, very similar to the classic einen sehr hohen Luftstrom und -druck ähnlich dem but heavier AC motors. This allows the use of thin der klassischen, aber schwereren AC-Motoren. professional styling nozzles. The expected average Dies ermöglicht die Verwendung von schmalen life of this motor is approx. 1200 hours. professionellen Ondulierdüsen. Durchschnittliche Lebensdauer: etwa 1200 Stunden. SECURITY RIPPLE WIRE HEATING ELEMENT VALERA uses exclusively SECURITY ripple wire VALERA verwendet ausschließlich SECURITY heating elements. The shape of the electric filament Welldrahtheizelemente. Der Heizdraht ist nicht is directly formed on the mica card bearing. The spiralförmig, sondern wellenförmig geformt. Die assembling process is fully automatic in order to gesamte Heizdrahtverarbeitung erfolgt vollkommen ensure an excellent stability. This superior type of automatisch direkt auf dem Mikanit-Träger. Dadurch heating element allows higher quality and safety, wird höchste Präzision garantiert, was wiederum eine more constant distribution of the temperature of gleichmäßige Verteilung der Temperatur und eine the air flow and ensures a longer life if compared längere Lebensdauer des Heizelementes bedeutet. with common spiral wire heating elements. Höchste Qualität, höchste Sicherheit. ROTOCORD No more tangles with ROTOCORD! The innovative Mit ROTOCORD gibt es keinen Kabelsalat mehr! swivel device is integrated in the power cords of Das innovative Drehelement ist in das Kabel der professional hairdryers. It prevents the twisting professionellen Haartrockner integriert. Es verhindert and forming of knots in the cord when using the das Verdrehen und Verknoten des Kabels beim hairdryer. Föhnen. ROTOCORD is a safe, super light, NEMKO tested ROTOCORD
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