ABOUT COMPANY

SDS has very humble origin with opening up a grocery store in 1986 in New Delhi to focus on quality goods. The founders realized the culinary excellence of . SDS released its first masala in 1990 and it proved to be an instant success. Reducing cooking effort and serving perfectly blended masalas to Millions of families. Now, they have came a long way releasing over twenty five type of masalas and have expanded into the desserts mixes like kulfi mix, shahi seviyan mix, phool makhana and variety of achar masala mixes. Customers buy masalas as happiness in small packet. Customers love and demand for the products are making place of SDS in every kitchen all over the world. Our products are known for its top quality with perfection in taste which ensures quick & hassle free cooking with delicious results everytime. PREMIXES

SHAHI PANEER MASALA

• A dish that touches tongue to heart. • We make it easier for everyone. • Just add 1 pouch (20g) SDS masala in 250g of paneer. • No other masala or salt required. • Delicious is ready within minutes.

Packaging : 2x20g = 40g. Jar Packaging : 250g.

SOYA CHAP MASALA

• A New Dish in Fashion of Taste. • Just add 1 pouch (20g) SDS masala in 250g of Soya Chap. • No Other Masala or Salt Required. • Your Delicious Soya Chap is Ready to be Served Hot.

Packaging : 2x20g=40g. Jar Packing : 250g.

• A Flavour from the heart of Punjab. • SDS Adds New Variety in Taste. • Just add 1 pouch (20g) SDS masala in 250g of Chana. • No Need to Add Salt, Amla or Tea. • Delicious Chana With Perfect Taste Ready whithin Minutes.

Packaging : 2x35g=70g. Jar Packaging : 200g. Without Salt - 100g.

RAJMA MASALA

• Enjoy the taste of north . • SDS brings taste from every corner of India. • Just add 1 pouch (35g) SDS Masala in 250g of Rajma. • No other Masala or salt required.

Packaging : 2x35g= 70g MATAR PANEER MASALA

• Vegetarians Delight. • Just add 1 pouch (40g) SDS masala in 250g of paneer and 250g of peas. • No other masala or salt required. • Delicious Matar Paneer is ready within minutes.

Packaging : 40g.

ALL IN ONE (SABZI) MASALA

• Specially formulated for dry vegetables & tawa fry dishes. • Enhance the taste of Bhindi, Arbi, Aloo, Mix Veg & Other Dry Vegetables. • Just add salt as per taste & All In One SDS Masala twice the amount of Salt. • Delicious vegetable dishes are ready within minutes.

Packaging : 100g. Jar Packaging : 200g. MAKHNI MASALA

• Vegetarians Delight. • SDS gives you easy recipe perfection in taste. • Enjoy Authentic taste of Dal Makhni. • Just add salt as per taste & SDS Masala twice the amount of Salt.

Packaging : 50g Jar Packaging : 200g

PAO MASALA

• Most admired street food from Mumbai. • SDS enhances taste of the food. • Just add salt as per taste & SDS Masala twice the amount of Salt. • Enjoy the real taste of Bombaiya Pav Bhaji.

Packaging : 50g. PULAO MASALA

• Relish the rich aroma and taste. • Prepare Veg Pulao or Non-Veg Biryani easily with SDS. • Just add salt as per taste and SDS Pulao Biryani Masala twice the amount of Salt.

Packaging : 50g

SAMBER MASALA

• A south Indian delicacy. • SDS has Perfected every avour. • Just add salt & SDS Samber Masala twice the amount of Salt.

Packaging : 50g. MASALA

• Enjoy Dum Aloo’s authentic taste. • Just add salt & SDS Dum Aloo masala. • Just add salt as per taste and SDS Dum Aloo Masala twice the amount of Salt.

Packaging : 50g

BHINDI KARELA MASALA

• Authentic Tawa fry dish. • Just add 1 pouch (25g) SDS Masala in 500g of Bhindi. • Specially for Bharva Karela & Bhindi.

Packaging : 25x2 = 50g. ALOO SABZI MASALA

• Enjoy Old Delhi Flavour of Aloo Sabzi. • Just add 1 pouch (30g) SDS Masala in 500g of Aloo. • No other Masala or Salt required.

Packaging : 30x2 = 60g

CHICKEN MASALA

• A Non-Vegetarian’s Delight. • SDS reduces cooking efforts. • Just add 1 pouch (40g) SDS Masala in 500g Chicken. • No other Masala or Salt needed. • Delicious Chicken ready within minutes.

Packaging : 2x40 = 80g. MUTTON MASALA

• A Non-Vegetarian’s Delight. • SDS reduces cooking efforts. • Just add 1 pouch (40g) SDS Masala in 500g Mutton. • No other Masala or Salt needed. • Delicious ready within Minutes

Packaging : 2x40 = 80g.

MULTI PURPOSE MASALA

• A different chat masala without amchoor. • Enjoy with Curd, Salad, Fruits, Limca, Shikanji, Namkeen , Fried Nuts & Raw Paneer.

Packaging : 100g Sprinkler : 100g Jar Packaging : 400g CHAT MASALA

• A tangy Chatpatta Chat Masala without Citric Acid. • SDS brings the authentic taste of Purani Dilli Ki Chat at your kitchen with SDS chat masala. • Perfect with Fruit Chat, Aloo Chat, Dahi Bhalle, Shakarkandi (Sweet Potatoes) & fried nuts.

Packaging : 100g. Sprinkler : 100g.

MEETHI SOUNTH (IMLI KI )

• Tangy Indian Sauce made with Real Imli. • Prepare authentic Imli Ki Chutney with SDS Meethi Sounth in just minutes. • Worth to be enjoyed with Pakode, Dahi Bhalle, Aloo . • SDS making your snacks more enjoyable. • Free from any Additives, Color and Citric Acid.

Packaging : 100g SADA BAHAR CHUTNEY

• Prepare your Favourite Dhania Pudina (Green) Chutney within Seconds. • Enjoy with Pakoda, Curd, Aloo Chat, Fruit Chat & your daily meal.

Packaging : 50g. GOL GOL GAPPA

• Relish the authentic and khatta taste of Golgappe. • Gol Gappa Pani can also be served as digestive drink. • Free from any color or Citric Acid.

Packaging : Gol Gappa for frying - 100g. (Approx. 40 to 50 pcs.) Golgappa Paani Masala - 100g. (to make 1ltr. paani.)

ALOO PRANTHA MIX

• Perfect combination of Dehydrated Potatoes and SDS • Just add water in SDS Aloo Prantha Mix & make Delicious Aloo Prantha, Cutlets, Tikki and Bread without any hassle.

Packaging : 100g.

JALJEERA MASALA

• A Digestive, Refreshing Energy Drink • Helps To Combat Sunstroke & Dehydration. • All Natural Ingredients - No Chemicals Or Colour

Packaging : 12gx8 =96g. DESSERTS

SHAHI

• A mixture of Unique Flavours. • Instant & easy recipes. • Make , Rasmalai, Kheer, Shahi bread, Paneer ki Kheer, & many more with SDS kul mix.

Packaging : 150g

SHAHI SEVIYAN

• A royal taste you’ll never forget. • Easy to Cook Ready within 5 Minutes. • Combination of long Seviyan, Dry Fruits & Sugar. • Serve hot or cold.

Packaging : 100g.

PHOOL MAKHANA KHEER

• Pure & Special Delight for Navratri. • Healthy & Nutritious Delicacy. • Easy to Cook ready within 5 minutes. • Nutritious combination of Phool Makhana, Samak Rice, Dry Fruits & sugar

Packaging : 100g BASIC MASALA

LAL MIRCH POWDER

As Pure as Nature Packaging : 100g.

HALDI POWDER

As Pure as Nature Packaging : 100g.

RANGOONI MIRCH POWDER (KASHMIRI MIRCH)

As Pure as Nature Packaging : 100g. DHANIYA POWDER

As Pure as Nature Packaging : 100g.

GARAM MASALA

• A perfect combination of Pure Spices. • Without Dhania (Corriander).

Packaging : 50g. ACHAR MASALA

AAM ACHAR MASALA • Badhiya masalo ke sahi anupat ka bemisal mishran. • Prepare perfect mango pickle with SDS Achar Masala. • Just add SDS Aam Achar Masala (250g) in 1kg of Mangoes. • Relish Chatpata Homemade Mango Pickle. • No chemicals or preservatives added.

Packaging : Masala for 1 kg mango 250g. for 2½kg mango 750g.

NIMBOO ACHAR MASALA

• Make & enjoy khatta meetha achar with SDS Nimboo Achar Masala. • Easy to make. • Add SDS Nimboo Achar Masala for 1kg of Nimboo.

Packaging : 150g. MIRCH ACHAR MASALA

• Tangy Pickle Masala. • Easy to prepare with SDS mirch achar masala. • No preservatives or Chemical added. • Enjoy Real Homemade Chilly Pickle (green / red).

Packaging : 250g. BEDMI POORI ATTA

• Easy to Cook Perfect Bedmi Poori at home. • Perfect in Taste. • Sunday's Favourite Breakfast of

Packaging : 400g.

BHATURA MIX

• Easy to Cook Perfect Bhatura at home. • Perfect in Taste. • Loved by Everyone

Packaging : 300g. PAKODA MIX

• Enjoy Perfect Pakora any time. • Easy to Cook. • Perfect in Taste

Packaging : 400g.

KADHI MIX

• The most innovative Product. • Enjoy Perfect without hassle. • Easy to Cook.

Packaging : 80g. PUNJABI KADHI MIX

• Easy to Cook. • Two packs, one Pack for Kadhi & one Pack for Pakoda. • Enjoy Delicious Kadhi Everytime.

Packaging : 120g.

GATTA KADHI MIX

• Easy to Cook. • Include one pack of gatta. • Enjoy Tasty Kadhi Any time.

Packaging : 150g. SDS ENTERPRISES

Regd. Ofce: 105, 1st oor, Vardhaman Tru Plaza, CU Block Market, Pitampura, Delhi-110088 Mfg. Unit Address: 698, Meerut wali gali, Haiderpur, Delhi-110088. Shop online at : www.sdsmasala.com, E-mail: [email protected] www.facebook.com/SDSMasala , Customer Care No.: +91-9013 00 9013