Start-Up Business Video Pitch.Pdf

Start-Up Business Video Pitch Name and Business Name: Date: Page 1 Start-Up Business Video Pitch This final assignment covers all course material of the 4-week course. You will need to create a compelling and engaging 2-minute elevator pitch video that you can use to pitch your business idea. You will be judged based on the rubric on page 4 for a potential of 40 points. An important part of being an entrepreneur is pitching or making the case for the product, project or idea you intend to sell. An elevator pitch is a condensed, easy-to-understand and should be concise and clear, but also interesting and engaging with great visuals. If your speech has been successful, the potential investor will request a full presentation or ask for a referral. Value: 40pts (40% of your final mark) Video Length: 3 minutes maximum Due Date: By the end of week 4 - May 15 Please refer to the following pages for the video guidelines, tips, video’s canvas and rubric. Page 2 Video Guidelines and Tips Technical requirement 1. Use the Start-Up Pitch 7 Step Canvas on p.3 and follow Rubric on page 4 2. The 2-minute video link must be submitted through your Canvas shell by sending an email to the professor through the “Inbox” by the end of week 4. 3. The video must be a .mov or .mp4 file format 4. The video must not exceed 2-minutes and 3.8GB 5. The minimum resolution must be 600 x 315 pixels 6. Recommended image size is 1,280 x 720 pixels Suggested Video-Creation Methods - Voice over with a Prezi or PowerPoint presentation: if used, ensure the audio is recorded in a quiet room - Presenter on camera with images to complement the project explanation: if chosen, use a tripod to remove camera shake and record in a quiet, well-lit area - Some video editing programs that could be used include iMovie, Adobe Premiere Pro, Windows Movie Maker, and Final Cut Express - Free editing programs: Lightworks, VideoPad Video Editor, ShotCut, VSDC Video Editor, Avidemux. To download them: http://www.techradar.com/news/software/applications/the-best- free-video-editor-1330136 Examples of Startup Pitches - How to Pitch a Non-Profit or Social Cause https://m.youtube.com/watch?v=1M_FElRw8dM - Creating the Perfect Pitch Deck https://m.youtube.com/watch?v=S3n5YRZD4Cw - Social-enterprise Video Pitch - Keep Appy https://m.youtube.com/watch?v=X7B66dxV8wM - New Way to Startup Pitch Competition: Charity Charge https://m.youtube.com/watch?v=VM8DcvJUA1w Sproutel https://m.youtube.com/watch?v=OnFya0qekM4 reKode https://www.youtube.com/watch?v=kA_NQ7HjoVA Page 3 Start-Up Pitch 7 Step Canvas: 2-Minute Video (To use to plan your story) 1. Problem statement 2.Market Size Script: Script: Visuals: Visual: Time (seconds): Time (seconds): 3. Solution 4.Business Model Script: Script: Visual: Visual: Time (seconds): Time (seconds): 5. Competitive Landscape 6.Go-To Market Strategy Script: Script: Visual: Visual: Time (seconds): Time (seconds): 7. Team/Closing: Why you? Script: Visual: Time (seconds): Page 4 Start-Up Pitch Rubric 7 Steps Canvas: 2-Minute Video Does Not Meet Expectations Partially Meet Expectations Meet or Exceeds Points (0pts) (3pts) Expectations (5pts) /40 Problem Statement Problem statement unclear or Problem statement partially Problem statement clearly or /5 unstated regarding what change stated. directly stated. you and your product/service are making in the world. Market Size Market size of problem unclear Market size of problem partially Market size of problem /5 or unstated. stated, minimal research to clearly stated, with extensive reinforce size. research backing up stated size. Solution Fails to describe product/service, Partially describes Clearly and concisely /5 and how it solves customer pain product/service, and how it describes product/service. point. solves customer pain point. Business Model No business model or planned Partially described business Fully developed business /5 revenue. model or planned revenue. model, including gross margins. Competitive No evidence of competitive Some evidence of competitive Thorough competitive /5 Landscape analysis. Undifferentiated analysis. Differentiation not analysis. Strongly product. completely clear. differentiated product. Go-To Market No go-to-market strategy. Partially identifies pathway to Clear path to customers. /5 Strategy customers. Clearly identifies marketing Partially identifies marketing actions for future pursuit. actions for future pursuit. Closing No closing statement. Rough closing statement, Strong closing statement /5 partially summarizes which clearly summarizes presentation. presentation. Overall Video Few visuals and not engaging Some visuals and moderately Great visuals and very /5 video. engaging video. engaging video. Page 5 .

Load more