You Are Invited to Attend the 2Nd Annual Join Us in Syracuse This March

You are InvitedJoin usto Attendin Syracuse the 2nd this Annual March

March 17-19, 2015 • The Oncenter • Syracuse NY

200+ Exhibiting Companies The largest winery 30 Workshop & Conference Sessions / 48 Speakers and vineyard Trade Show & 20 Supporting Associations Offering Registration Discounts Conference east of the Pacific 3 Days of Learning, Networking, Wine Tasting, and more… states and the largest show of its kind ever held in EasternWineryExposition.com

New York State. SPONSORED BY: CONFERENCE SPONSOR: We Pair Well

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Contents: Hotels & Convention Center...... 4 Registration ...... 20-21 Schedule of Events ...... 6-7 Sponsoring Associations ...... 20 Featured Events...... 8-9 List of Exhibitors ...... 22-23 Conference ...... 11-19

2015 Eastern Winery Exposition Building on the immense success of three years in Lancaster, we’re taking the show to Syracuse, New York this year with an expanded conference, larger show floor, new elements, and another great venue for learning, informing, networking, doing business, and connecting face-to-face. Though going north, the show is still for everyone in the East.

Event Highlights: Reserve Riesling with Johannes Selbach of • An expanded Exhibit Hall with 200+ exhibiting companies offering show Selbach Oster ...pg 13 specials, hands-on demonstrations and answers to your product questions; • T he most popular speakers from previous years and many new ones…48 total industry professionals, academics, researchers, commercial grape growers and respected consultants ready to share their knowledge and expertise; • 2 0 Conference sessions featuring Enology, Money/ Marketing/ Management, Cold Hardy Hybrids, and Viticulture;

• A professional, affordable, first-rate venue with your choice of hotels; Blaufrankisch by Peter Bell of Fox Run • N umerous networking opportunities and social events, starting with the Wine Vineyards ...pg 14 Reception on Day 1 and rolling right through Day 3 with the roaming Lunch in the Exhibit Hall…enjoyable yes, but also another avenue to expand your learning and your network; • T he Northern Grapes Symposium…bringing focus to cold-hardy hybrids; • A blogging station open to all attendees…have your wine sampled and commented upon in the blogosphere...a great way to get the word out;

• Tw o full day Workshops for new or expanding vineyards & wineries; Seven Best (and Worst) Ways to Start a • Tw o auctions, live and silent, to help raise scholarship funding for the industry’s Vineyard, and Straight future researchers…they’re fun too! Talk on Plant Material by Lucie Morton ...pg • A variety of registration options for every professional budget…and plenty of 11 & 18 flexibility so you can attend just the sessions or modules you want.

2015 Eastern Winery Exposition 3 www.easternwineryexposition.com

Syracuse, The Oncenter & Hotels

Conveniently located in Central New York and a gateway to the Finger Lakes Region, Syracuse is quickly becoming one of New York State’s most sought after destinations, celebrating a unique blend of entertainment, history, adventure and culture with an artistic flare. A vibrant downtown scene convenient to the Oncenter features restaurants, brewpubs, cafés and bars.

The Oncenter Convention Center 800 South State Street Ralph and Annie Heffner Jersey Acres Farms Inc. Syracuse, NY 13202-3017 dba: Stone Mountain Wine Cellars Phone: 315-435-8000 | www.oncenter.org Pine Grove, PA The Oncenter is conveniently located in the heart of Downtown, offers plentiful parking, and easy access to neighborhood attractions and EWE hotels. It is a convenient jumping off point from routes 690 and 81 and is located just eight miles from the Syracuse Hancock International Airport.

EWE Hotels Room blocks have been reserved at three Downtown hotels: Crowne Plaza Syracuse, Genesee Grande

Hotel and Sheraton Syracuse Scan the QR University Hotel. Code for hotel rates and more. Visit the EWE website at EasternWineryExposition.com/Hotels for descriptions, contact information and room rates. Sheraton Syracuse University Hotel & Conference Center

Niagara on the Lake, ON; Phone: (905) 468-5016; e-mail: [email protected]

4 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015 At-A-Glance For the past 3 years we have attended EWE in Lancaster MARCH 15-16 | CO-LOCATED EVENT PA. We’ve experienced the wide and • Vesta Wine Sensory Analysis valuable selection of topics as well as Workshop

the great cross-section of speakers/ MARCH 17 presenters. We also found value in the • EWE Workshops spirited question and answer periods • Welcome Wine Reception and the opportunity to visit with other Eastern U.S. winery owners. The MARCH 18 trade shows are well worth the time one • Conference can spend there. We plan to attend in • Exhibit Hall Syracuse next March.” • Buffet Lunch Social • Industry Celebration Dinner Ralph and Annie Heffner Jersey Acres Farms Inc. • ASEV-ES Silent & Live Auctions dba: Stone Mountain Wine Cellars Pine Grove, PA MARCH 19 • Conference • Exhibit Hall • Buffet Lunch in Exhibit Hall PHOTO BY WINE & GRAPE GROWER & GRAPE WINE BY PHOTO • ASEV-ES Silent Auction www.easternwineryexposition.com

SCHEDULE The following provides a comprehensive schedule of events taking place at the Eastern Winery Exposition. For Conference sessions listed by track, including descriptions and speakers, please turn to pages 11-19.

EXHIBIT HALL HOURS Wednesday, March 18: 11:00 am - 5:45 pm Thursday, March 19: 9:15 am - 2:30 pm REGISTRATION HOURS Tuesday, March 17: 9:45 am - 8:00 pm Wednesday, March 18: 7:30 am - 6:00 pm Thursday, March 19: 7:45 am - 3:30 pm

TUESDAY, MARCH 17

W02: WORKSHOP 2 W01: WORKSHOP 1 10:30AM-4:45PM Growing from Small-to-Mid or Launching Your Vineyard or Winery Mid-to-Large Size Vineyard or Winery

10:00AM-10:25AM Coffee Break

10:30AM-11:25AM W01A: The Seven Best (and Worst) Ways W02A: Financing Vineyard or Winery to Start a Vineyard Expansion

W02B: Design & Construction for Winery 11:30AM-12:25PM W01B: Winery Lab Focus Expansion

12:30PM-1:25PM Lunch

W01C: TTB Introduction for New 1:30PM-2:25PM W02C: New Winery Technology Wineries and Online Resources for All

2:30PM-2:40PM Break

W01D: Who Do You Want to Be as 2:45PM-3:40PM W02D: New Winery Management Software a Winery?

W02E: New Closure and Container 3:45PM-4:45PM W01E: Winery Design Considerations Technology

6:00PM-7:30PM Welcome Wine Reception

W01-W02 E01-E05 M01-M05 Workshops Enology Money/Management/Marketing

N01-N05 V01-V05 Northern Grapes Symposium Viticulture

6 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

WEDNESDAY, MARCH 18

N01: Recovering from Winter Damage 8:15AM-9:15AM E01: Reserve Riesling in New York and Ohio

9:20AM-10:20AM M01: Website Design Makeover – Success N02: Managing, Adding and Enhancing Stories Tannins for Red Hybrid Fermentations

10:20AM-10:35AM Coffee Break

N03: Optimal Training Systems, Cropping 10:40AM-12:00PM V01: Straight Talk on Plant Material Levels, and Canopy Management for Marquette, Frontenac & La Crescent

11:00AM-5:45PM EXHIBIT HALL OPEN

12:00PM-1:00PM Buffet Lunch Social

N04: Achieving Optimal Fruit Expression 2:00PM-3:30PM E02: Two Austrian Reds for Cool Climates for White Hybrids

3:30PM-3:50PM Break in the Exhibit Hall

3:50PM-5:00PM M02: The Three Most Common Tasting N05: Northern Grapes Project: Scope Room Problems (and How to Fix Them) and Accomplishments

6:45PM-8:15PM 4th Annual Industry Celebration Dinner

8:15PM ASEV-ES Live Auction

THURSDAY, MARCH 19

8:20AM-9:20AM M03: Wine Market Council Annual U S. . V02: How to Achieve Economically Consumer Report Sustainable Vineyards with Quality Fruit

9:15AM-2:30PM EXHIBIT HALL OPEN

V03: High-Quality Pinot Noir in the East 9:25AM-10:25AM M04: Events Sense (Viticulture)

10:25AM-10:40AM Coffee Break

10:45AM-12:00PM E03: High-Quality Pinot Noir in the East M05: Consumer Expectations and Buying (Enology) Patterns in the Tasting Room

12:00PM-1:15PM Lunch Buffet in the Exhibit Hall

2:00PM-3:00PM E04: Wine Flaw Focus V04: Red Blotch Virus Update

3:00PM-3:10PM Break

3:10PM-4:10PM E05: New Yeast Tools V05: Organic Viticulture: Is It for You?

2015 Eastern Winery Exposition 7 www.easternwineryexposition.com

Featured Events

WELCOME WINE RECEPTION TUESDAY, MARCH 17, 6:00 – 7:30 PM Enjoy wines from New York, New Hampshire, Ohio, Pennsylvania, Virginia and from all around the East, meet representatives from the Ohio Wine Producers Association and the American Wine Society, and industry friends from other Eastern states and provinces. The evening provides an excellent opportunity to share stories and network while enjoying some light bites and sampling Eastern wines from fellow EWE participants. BYOW is welcomed and encouraged. Co-sponsored by Ohio Wine Producers Association & ‘License to Steal’ National Wine Marketing Conference. Glassware sponsored by Arton Products

BUFFET LUNCH SOCIAL WEDNESDAY, MARCH 18, 12:00 – 1:00 PM Enjoy an informal, sociable buffet lunch with fellow attendees and speakers.

FOURTH ANNUAL EWE INDUSTRY Official Dinner Sponsor CELEBRATION DINNER WEDNESDAY, MARCH 18, 6:45 – 8:15 PM The evening begins with pre-dinner “Celebrating 20 Yea ” Our Reputation1993-2013 of Excellence Continues snacks, Eastern wine samplings, and a chance to mingle with your fellow 20 attendees, speakers and exhibitors. Dinner immediately follows with the presentation of a special lifetime achieve- ment award. It’s the perfect way to wind down from the first full day of EWE and to celebrate the start of a new growing season. BYOW is welcomed and encouraged. Glassware sponsored by Susquehanna Glass Company

LUNCH BUFFET IN THE EXHIBIT HALL Sponsored by the THURSDAY, MARCH 19, 12:00 – 1:15 PM Exhibiting Companies This casual walk-around lunch buffet is a great way to meet the exhibiting companies and learn more about the products that can help you in your business. A variety of food options will be available. Free to all attendees.Thank you to all of our 2015 Exhibiting companies for hosting the Lunch Buffet.

All of the Featured Events noted above are included with purchase of a Workshop+Conference or Two-Day Conference pass. They may also be purchased a la carte in conjunction with other { registration passes. See registration on pages 20 & 21 for details. }

8 MARCH 17-19, 2015

EWE Partner Events

NEW THE NORTHERN GRAPES SYMPOSIUM FOR 2015 WEDNESDAY, MARCH 18, 8:15 AM – 5:00 PM Like a conference within a conference, the Northern Grapes Symposium features a series of sessions dedicated to cold climate hybrids. It is a collaboration of EWE and the Northern Grapes Project (NGP), a Coordinated Agriculture Project funded by the USDA NIFA Specialty Crops Research Initiative. The goal of the NGP is to provide research to help producers overcome production and marketing constraints and increase the profitability and sustainability of emerging cold climate grape and wine industries. The NGP’s extensive research and findings provide the framework for the symposium. The Northern Grapes Symposium is included with purchase of the Workshop+Conference, Two-Day Conference, or Wednesday Day Pass. Individual modules may also be purchased via the Exhibits Only+Session pass. See registration page for details.

ASEV-ES LIVE AUCTION WEDNESDAY, MARCH 18, 8:15 – 9:00 PM The ASEV-ES Live Auction returns for a second year, providing a fun and spirited event immediately following the EWE Industry Celebration Dinner. Auction items start in value at $300 and provide not only the opportunity for friendly bidding wars and potential bargains, but more importantly a chance to contribute to the next generation of industry talent via much-needed scholarship funding. So grab a paddle and join the fun! Open to all EWE attendees.

NEW ASEV-ES SILENT AUCTION FOR WEDNESDAY & THURSDAY, MARCH 18 – 19 2015 The Silent Auction takes place in the Exhibit Hall during show hours and will feature a range of items from low to high value. Stop by Booth 130 to put your name on the list of the items you want, then return throughout the show to ensure you’ve not been outbid. All proceeds support the ASEV-ES scholarship fund for students working toward careers in Viticulture and Enology.

Scan the QR Co-Located Event Code for more information on WINE SENSORY ANALYSIS WORKSHOP - NEW YORK this event. SUNDAY & MONDAY, MARCH 15 – 16 A sensory workshop that will benefit winemakers, cellar workers, winery staff, and wine enthusiasts who seek a deeper understanding of wine sensory evaluation and its impact on a winery’s success. Workshop attendees will be guided through visual evaluation, primary, secondary and tertiary aroma standards and gustatory analysis of white and red wine flights. For more information visit: www.vesta-usa.org/Events/Wine-Sensory-Analysis-Workshop-NY Separate registration is required.

2015 Eastern Winery Exposition 9

GV NY sub ad 2014 with bleed 10/7/14 11:35 AM Page 1 SUBSCRIPTION FREEFREE Print or Digital Support Sponsor of the Eastern Winery Exposition THE Please Visit Us At Booth #922 RAPEVINERAPEVINE GG YOUR Best Enology & Viniculture Information Source.

Visit Our Website & Subscribe For FREE Today! www.BrickerPublishing.com MARCH 17-19, 2015 Workshops+Conference We’ve built our biggest and strongest Conference program yet, with 48 speakers, 20 conference sessions plus 2 full day workshops. Tracks are segmented by Enology, Money/ Management/ Marketing, The Northern Grapes Symposium (cold- hardy hybrids), and Viticulture. More complete session descriptions and speaker biographies are available online at EasternWineryExposition.com/conference.

W01C | TTB: Introduction for New Workshops Wineries and Online Resources for All Nicole Candelora and WORKSHOP 1: LAUNCHING YOUR Demaris Brown will pro- VINEYARD OR WINERY vide a summary of wine labeling regulations and pro- cedures for newcomers, W01A | The Seven Best (and Worst) including which online Ways to Start a Vineyard tools are available to make the transition to market a smooth one. They will also cover how to properly Lucie Morton will focus on use social media as advertising while still meeting the aspects of vineyard de- the TTB regulations and requirements. velopment that can go right or wrong depending on your answers to the following: (1) W01D | Branding Focus: Who Do You why are you planting wine Want to Be as a Winery? grapes? (2) where are you planting them? (3) when are you planting them? (4) which varieties/root- Elizabeth “E” Slater: Besides having stocks are you planting? (5) how are you planting good wine, you can’t succeed without them? (6) who will take care of them? and (7) how branding differentiation. Make con- much do you have to spend? scious decisions about the personality of your winery, the products and programs Mike White will draw from his experience working you will offer to your customers, the with a cold climate hybrid industry that has evolved people you are trying to attract, how you will mar- from the blind leading the blind to a mature indus- ket, and how your vision stays within your comfort try where newcomers have 100% more information zone. they can use and experience they can share.

W01E | Winery Design Considerations W01B | Winery Lab Focus Tom Payette will share with Tom Payette will cover you the secrets he has square footage for the lab, learned about winery de- lab set-up basics, and mak- sign in the three plus de- ing logical and economical cades he has been helping decisions on what to send to start-up wineries, present professional labs. Attendees practical ideas you can share with your architect will leave with the know-how to save thousands of and builder, and provide the nuts and bolts of topics dollars in lab expenses. such as: HVAC, insulation, drains and concrete. Barry Gump will review his 2014 presentation on Scott Scarfone: To create a memorable experience MLF paper chromatography and summarize his for their targeted customers and give their wine current research on measuring SO2 in red wine. brands a competitive edge, wineries need to accen- tuate the physical assets of their properties. Scott will discuss considerations on how to make your winery a destination.

2015 Eastern Winery Exposition 11 www.easternwineryexposition.com

WORKSHOP 2: GROWING FROM W02D | New Winery SMALL-TO-MID OR MID-TO-LARGE Management Software SIZE VINEYARD OR WINERY Richard Kline will discuss and demonstrate integrated W02A | Financing Vineyard or winery solutions for manag- Winery Expansion ing customer relationships, marketing, direct sales, Dennis Urffer will cover the key finan- wine production, point of cial considerations in discussing expan- sale, compliance, social commerce and reporting. sion of the vineyard or winery: improv- He will also discuss the move to evolve from tradi- ing cost accounting methods for sensible tional winery tasting rooms to hospitality venues. product pricing; increasing working Sam Weiner: Vintrinsic specializes in 3D Com- capital requirements and financing merce – integrated point of sale, eCommerce, and growth, covering both bank loans and leasing re- Social Commerce, all within the Vintrinsic Winery quirements; expanding the volume in sales chan- Operating System. This session will focus on Social nels; exploring the fact that growth does not always Commerce and will introduce the new software result in increased profits; the need to prepare Ac- product, VinSocial. crual Financial Statements vs. Cash Basis Financial Statements for a better banking relationship; and additional tax requirements for mid and large size W02E | New Closure and wineries. Container Technology

Lowell Gibbs W02B | Design & Construction will outline the for Winery Expansion advantages and considerations of will be your guide to Allen Rossignol the four major planning and constructing your winery closures, the – keeping sustainability at the forefront benefits of small amounts of oxygen in post-bottling and creating a destination for your cus- development, the optimal closure which would tomers. Topics of focus: site planning combine the benefits of cork’s oxygen ingress with and budgeting, space needs, master the consistency, ease and cost effectiveness of a planning for the future, and sustainability. screwcap and will describe and profile the VinPer- fect SmartCap™ . W02C | New Winery Technology Dave Moynihan will discuss the latest trends in Eglantine Chauffour, Im- alternative wine packaging which will include proving Color Stability in pouches, bag-in-box and wine on tap systems. Red Hybrids: To obtain red Sam Weiner: Our Vintrinsic Winery Operating wines with deep, stable col- System includes proprietary software modules or, it is fundamental to en- such as Vintrinsic Keg Management, Vintrinsic sure adequate anti-oxidant Case Club Management, and Vintrinsic Shipping protection for grape tannins and promote co-pig- Limitations. This session will be a demo of Vintrinsic mentation and color condensation. Enartis Vinqui- Keg Management, presented by the Wagner Valley ry has done several trials to evaluate the impact of Brewing company. tannin and polysaccharide additions, and the use of oxygen between alcoholic and malolactic fermenta- THANK YOU TO OUR MEDIA SPONSORS tions on color stability, and will present their results. Maria Peterson, Lenticular Filtration: Maria will discuss options, challenges and tradeoffs in filtration for wineries increasing production; improve- ments on lenticular filtration systems and how to get the most out of your filtration media; and depth filtration options prior to kegging wine and filling tankers.

12 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

The Eastern Winery GROW Exposition Show was the best we’ve been to, nationwide, in over five years!!! Chuck Zaleski Fero Vineyards and Winery, PA PROTECT

Conference ENOLOGY

E01 | Reserve Riesling HARVEST Meaghan Frank: Dr. Konstantin Frank Vinif- era Wine Cel- lars in the Fin- ger Lakes specializes in riesling. Made with roughly 50% botrytis, this Auslese style riesling has a brisk acidity that keeps the wine balanced. In this session the harvest parameters, production methods and market response will be discussed and a tasting of PRESS the 2012 Riesling Reserve will be provided. Fred Merwath will explain how he looks to international reserve standards regarding yield, ripeness and quality of fruit to guide his own reserve rieslings. Since there are no domestic regulations he implements meticulous and unwavering viticulture practices that have allowed the harvest of a reserve level of fruit each vintage since 2002. OESCO has everything you need for your vineyard, Johannes Selbach will show a ten year old star including trellis supplies, bird & insect netting, designated Riesling from his favorite vineyard, the harvesting and pruning tools, presses and more. Schlossberg in Zeltingen, made as a Spaetlese in the classic, fruity style. The star Spaetlese came from the best parcel and it stood out in several compara- tive tastings with the other Schlossberg barrels. since 1954 The Selbach family has been making wine since YEARS 1600 and makes acclaimed Rieslings on the steep Call for a catalog 800-634-5557 slopes in the heart of the Mittelmosel. Johannes www.oescoinc.com 8 Ashﬁ eld Road on Rt. 116 hopes to produce high quality Rieslings, Mosel style, Conway, MA 01341 from the steep slopes on the southern end of Lake Seneca.

2015 Eastern Winery Exposition 13 www.easternwineryexposition.com

E02 | Two Austrian Reds for Galen Troxell will discuss grower experiences for Cool Climates zweigelt including cold hardiness, pruning, canopy management and lessons learned over the period of six vintages. The discussion will also include zweigelt’s ripening parameters, typical yields relative to wines produced, and the market’s reaction to the varietal.

Peter Bell: Lemberger, also known as blaufränkisch, E03 | High Quality Pinot Noir in the has gained a great deal of popularity in recent years East (Enology Focus) in the eastern U.S. A mid-season ripener, it is rela- tively easy to grow and produces good yields. Peter Christopher will relate his experiences with making lemberger Bates will focus over the past 20 vintages, focusing on ripeness pa- on the challeng- rameters, fermentation considerations, maturation es and the at- and blending. traction to pro- ducing pinot John Iszard: Fulkerson Winery has been a leader noir and what causes the fanaticism that makes in the production and winemaking of several reds winemakers and drinkers alike go to unbelievable for cool climates, such as dornfelder, lemberger, pi- lengths to master this grape. The discussion will not noir and zweigelt. Fulkerson Winery produced also include a full discussion of his process in the a zweigelt for the first time on the west side of Sen- winery including lessons learned and some of the eca Lake. We will explore our first impressions and ideas for future vintages. our future with this varietal in the Finger Lakes Region. Thomas Bachelder makes terroir-specific pinot noir and chardonnay in Burgundy, Oregon and the Tim Moore will discuss how a variety of vineyard Niagara Peninsula of Ontario. He will give us a feel methods impact wine quality and style. Inspire for what it is like to work with the terroirs of all Moore also practices barrel fermentation with three regions, but will focus on what he’s doing in blaufränkisch, a hands on approach to integrating Niagara, discussing yeast selection, harvest triage, mid-palate tannins. Tim will discuss the tools and fermentation and post-fermentation regimen and techniques for achieving this and why he feels this oak choices for the best expression of terroir. impacts wine quality.

14 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

Nathan Vrooman: Ankida Ridge makes small-production, high-quality pinot noir from a small vine- MONEY, MANAGEMENT, yard with an elevation of 1800 feet, very rocky soil, MARKETING and excellent air drainage. Our micro production allows us to meticulously sort through the grapes to ensure only the best fruit makes it into our wines. M01 | Website Design Makeover - We whole berry ferment our pinot noir in small Success Stories lots. More specific enology details will be provided in this presentation. Patty Held: If your website is not re- sponsive or mobile-friendly, if you have to contact your web developer to make E04 | Wine Flaw Focus: The Silent simple changes or your website does Wine Spoiler…Volatile Acidity not represent your brand, it’s time for a redesign. We will look at three website Denise Gardner: Some of the most redesigns and explore the top five website features common wine flaws associated with you must have to be found in online searches and commercial wines include problems convert visitors to customers. with oxygen and sulfur dioxide management. This session will focus on volatile acidity, management practices M02 | The Three Most Common affiliated with volatile acidity, and how to identify Tasting Room Problems (and How to these problems in the winery. Winemakers, winery Fix Them) personnel, and tasting room employees are encouraged to attend. A series of wines will be included Patty Held will detail how a successful and profit- for sensory analysis. able tasting room results from focus on these three areas; great customer service, properly trained tast- E05 | New Yeast Tools ing room staff and staying in contact with customers after they leave the winery. Michael Jones: Yeast can be immobilized in alginate M03 | Wine Market Council Annual beads which allow for the U.S. Consumer Report passage of juice or wine through them without al- John Gillespie will summarize the find- lowing the yeast to escape. ings of the latest Wine Market Council Originally used for champagne production, the use segmentation survey and tracking sur- of the beads has expanded into their use for lower- vey of wine consumers. An overview of ing malic acid (particularly in cool climates) and in the U.S. wine market will include the the production of dessert wines where fermenta- latest sales and consumption data. John tion needs to be stopped in a timely manner. Men- will also review segmentation data which breaks tion will also be made of new research using inacti- down wine consumers by generation, gender, con- vated yeast in the vineyard as a bio-stimulant to sumption frequency, wine package preferences, promote phenolic maturity and improve aromatic and other relevant factors. elements. Matthew Dahabieh, Ph.D. will outline the prin- M04 | Events Sense ciples and problems of hydrogen sulfide (H2S) for- mation by yeast during wine fermentation. He will Elizabeth “E” Slater: Learn what creat- discuss the identification and scientific character- ing the right type of events means for ization of a novel H2S-preventing strain of yeast your winery. Examine your resources that eliminates H2S spoilage and produces more and discover what else you need. Focus open, approachable, and vibrant wines. on the logistics of your events, including how the different elements of the event will affect attendees physically and emotionally. Consider your goals and how the events help you reach those goals. Examine what worked and didn’t work with past events right down to the tiniest details.

2015 Eastern Winery Exposition 15 www.easternwineryexposition.com

M05 | Consumer Expectations and NORTHERN GRAPES Buying Patterns in the Tasting Room: Study Results SYMPOSIUM Organized by members of the Northern Grapes Miguel Gómez: Two studies Project, the Northern Grapes Symposium presents shed light on strategies to a full track on cold-hardy hybrids. The NGP’s increase sales in tasting extensive research and findings provide the room sales. Of five principal framework for the symposium. drivers of customer satisfaction, ambience and service exerted the most influence on overall customer N01 | Recovering from 2014 Winter satisfaction. And increased customer satisfaction Damage in New York and Ohio significantly influences purchase intentions and the amount of dollars spent in a given tasting room Imed Dami will present his visit. findings and observations following the worst cold will present the results of several wine Dan McCole damage of grapes in Ohio tourism studies conducted in Michigan and other and will share lessons growing wine regions. Findings about wine tourists learned and how to prepare include: their motivations, travel behaviors, taste for future damaging cold events. preferences, wine knowledge and experience, trip planning behaviors, and itinerary patterns. Tim Martinson: New York showed 15-95% primary bud death, yet crop and vine losses were moderate. Adjustments in pruning severity helped growers produce a crop that was close to average in some cases.

16 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

N02 | Managing, Adding and with the terrior they are grown in. Excruciating de- Enhancing Tannins for Red Hybrid tail to the vineyard, the utmost care in practices in the winery, and passion for the craft produce good Fermentations fruit expression, balanced acids/sugars and amaz- ing Hybrid White wines you will fall in love with. Murli R. Dharmadhikari and Alex Fredrickson will Seth McFarland: The best part about the northern cover current research on climate wine/grape varieties is that there are little the absorption and retention to no rules in regards to their production. However, of exogenous tannins there are certain challenges that need to be paid during red hybrid wine their attention, or the lovely bold flavors of a hearty production. group of northern gems can get away from you quickly. N03 | Optimal Training Systems, Cropping Levels, and Canopy N05 | Northern Grapes Project: Scope Management for Marquette, Frontenac and Accomplishments & La Crescent Bill Gartner: Re- cent research Recent research conducted on results from the cold hardy wines Northern indicates that Grapes Project successful will be shared by branding must be done not only at the individual a panel of level but also at the viticulture level if markets are to viticulturists from New York, Michigan and Iowa be enlarged. Bill will discuss the research results about practices for Marquette, Frontenac and La from our branding study, look at how the results re- Crescent cultivars, three new cold-hardy hybrids late to the different dimensions a brand possesses, providing opportunities for wine grapes in cold and offer recommendations for branding cold hardy climates, based on studies and trials in their grape wines. individual states. Jim Luby: While the North American ancestry of Tim Martinson will cover training systems in New these new northern cultivars confers exceptional York, Gail Nonnecke discusses canopy management climatic adaptation and disease resistance, other practices and effects on fruit quality, andPaolo Sab- challenges to production, processing, and market- batini addresses cropping levels and impact on fruit ing slow their successful commercialization. Be- composition in michigan. cause their growth habit and fruit composition dif- fer from traditional cold-tender v. vinifera cultivars, N04 | Achieving Optimal Fruit new viticultural and enological practice are needed. Expression for White Hybrids Marketing tools are also required to educate consumers unfamiliar with the grapes and the wine styles they produce. Consequently, the long-term viability of these new businesses depends on coordinated research and extension to optimize viticultural, enological, business management, and marketing practices. Murli R. Dharmadhikari will present relevant Anna Katharine Mansfield: Northern Grape Proj- chemistry issues on phenolic management, acid ect enology research has focused on yeast selec- management and harvest parameters for optimal tion for optimizing flavor and aroma, biological and fruit expression with white northern hybrids. chemical deacidification, and use of tannin additions to enhance mouthfeel. Research wines from Craig Hosbach will focus on making wine from cold-climate cultivars were evaluated by area wine- quality cultivars in the vineyard, followed by yeast makers at a tasting workshop in Vermont last sum- selection, fermentation control, stylistic approaches mer. Results show great potential for adoption of such as sur lie aging, batonnage, oak selection and winemaking techniques for enhancing expression aging, malolactic fermentation, and blending. of flavors in cold-climate wines. Kristina Randazzo Ives will outline why the grapes of Northern Hybrid Whites express their potential

2015 Eastern Winery Exposition 17 www.easternwineryexposition.com

VITICULTURE V03 | High Quality Pinot Noir in the East (Viticulture Focus)

V01 | Straight Talk on Plant Material Christopher Bates will focus Lucie Morton: The vines you buy should on his process last about 30 years. Are you willing to be in the winery patient to be certain you get exactly the including les- material that you will be counting on for sons learned several decades to attain your goals in and some of the ideas for future vintages. quality and profitability? In this session, we will review the responsibilities you have to Thomas Bachelder: Thomas makes terroir-specific assure that your plant vines that are most likely to pinot noir and chardonnay in Burgundy, Oregon succeed. and the Niagara Peninsula of Ontario. He will focus on what he’s doing in Niagara, why he is fascinated with the terroir possibilities of the Northeast, and V02 | How to Achieve Economically the limestone soils of Niagara Bench in particular. Sustainable Vineyards with He will mention clones, yields, pruning and train- Quality Fruit ing systems. Nathan Vrooman: Lucie Morton, our vineyard con- Tim Martinson: Balancing yield and sultant, suggested we create a “little Burgundy” on quality requires critically evaluating this mountain saddle with pinot noir and chardon- cropping levels, canopy management nay. We have planted at high density spacing. Even practices, and labor inputs. Labor ac- though we cannot apply for organic or Biodynamic counts for over 60% of annual produc- certification, we still apply their farming practices tion costs, and canopy/crop level man- to our vineyard. We emphasize biodiversity by plant- agement practices often reduce yield in an effort to ing cover crops and perimeter flowers, and provid- maximize quality. Costs and benefits of each pass ing habitat for beneficial insects. We use our sheep through the vineyard need to be evaluated in terms at designated times to weed the vineyard floor, and of their impact on a consumers’ willingness to pay do whatever we can to keep our conventional sprays for your product. to a minimum.

18 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

V04 | Red Blotch Virus Update Bryan Hed: The transition to organic represents a major, long term commitment for growers. The Marc Fuchs: Red blotch is widespread grower in transition to organic must produce a crop and caused by a DNA virus named without any prohibited substances for three years Grapevine Red blotch-associated Virus before the first certified crop can be sold for a pre- (GRBaV). GRBaV affects fruit juice mium. I will stress the integration of sanitation and chemistry, and delays fruit maturity and other cultural controls into disease management ripening. Information will be provided programs, relate to you what I have learned from on the biology and ecology of this new disease that our organic grape production research over the past threatens the grapevine industry. several years, and present options to those consider- ing the leap into organic grape production. V05 | Organic Viticulture: Is It for You? THANK YOU TO OUR ASSOCIATE SPONSORS Jens Gemmrich: Transi- tioning to organic is not just saying “no” to conventional “Celebrating 20 Yea ” pesticides and fertilizers, it Our Reputation1993-2013 of Excellence Continues is a lifestyle question. To farm grapes organically re- 20 quires a good understanding of the biology of the grapevine, the vineyard and the pest you are dealing with. Organic food is the fastest growing sector in the food industry. Farming organically will guaran- tee you a share in tomorrow’s marketplace, and provide the benefit of a healthy, safe and enjoyable work environment.

Service. Selection. Location. Experience. It’s no surprise we’re racking up east coast wineries See us at Booth 1115.

Our newly expanded East Coast warehouse in Belle Vernon, PA, carries an expansive www.aacwine.com selection of wine bottles, capsules and corks – and our bi-coastal warehouses service the entire United States. Lissa McLaughlin (727) 321-8879 Roberta Parmelee (315) 585-6045 All American has it all. [email protected] [email protected]

West Coast Wine Warehouse in Santa Rosa, CA • Additional Sales Offices and Warehouses in Miami, Tampa, Atlanta, Puerto Rico, NJ and CA

Eastern Winery Exposition Ad (7 x 5”) 2015 Eastern Winery Exposition 19 www.easternwineryexposition.com

REGISTRATION

Variety, Flexibility and Discounts

Time is money and EWE wants to help you maximize both with a variety of registration options.

How to Register Review the available registration options as outlined in the page to the right. Once you have chosen the right option(s) for you, go to EasternWineryExposition.com/registration and click the Register Now button. Subscriber Benefit Wines & Vines Eastern subscribers receive a FREE Exhibits Only pass including admission to the Exhibit Hall March 18-19 and a free lunch sponsored by the exhibitors on March 19. Enter code WVEXH when registering. Discounts Take advantage of numerous discount opportunities. Students, groups of four or more, early registrants and association members all qualify. Refer to the Sponsoring Associations below for a list of participating associations and to EasternWineryExposition.com/registration for more details.

Sponsoring Associations

• American Wine Society • Maryland Wineries Association

• Cayuga Lake Wine Trail • Massachusetts Farm Wineries & Growers Association

• CT Vineyard and Winery Association • Michigan Grape & Wine Industry Council

• Garden State Wine Growers Association • New Hampshire Winery Association

• High Country Winegrowers Association • NNY Grape Growers Association

• Hudson Valley Wine Country • Ohio Wine Producers Association

• Keuka Lake Wine Trail • Pennsylvania Winery Association

• Leelanau Peninsula Vintner’s Association • Seneca Lake Wine Trail

• Long Island Sustainable Winegrowers • Wine America

• Maryland Grape Growers Association • Wine Council of Ontario

20 MARCH 17-19, 2015

Registration Tues March 17 Weds March 18 Thurs March 19

Options Full Workshop Welcome Wine Reception Exhibit Hall Conference sessions Lunch Buffet Social Celebration Dinner Exhibit Hall Conference Sessions Buffet Lunch in Exhibit Hall

Workshop+Conference with Celebration Dinner

Workshop+Conference without Celebration Dinner

Two-Day Conference with Celebration Dinner

Two-Day Conference without Celebration Dinner

Tuesday Pass

Wednesday Pass

Thursday Pass

Exhibits Only

Exhibits Only+Session Pass*

*Choose one Workshop Module or Conference Session at bottom of chart. Registration Rates

Advance: Pre-Show: 2015 Registration Passes Onsite 12/31-2/26 2/27-3/16 Workshop+Conference with Celebration Dinner $395.00 $440.00 $475.00

Workshop+Conference without Celebration Dinner $385.00 $430.00 $465.00

Two-Day Conference with Celebration Dinner $325.00 $380.00 $395.00

Two-Day Conference without Celebration Dinner $315.00 $370.00 $385.00

Tuesday Pass $165.00 $185.00 $195.00

Wednesday Pass $180.00 $195.00 $215.00

Thursday Pass $180.00 $195.00 $215.00

Exhibits Only $10.00 $10.00 $15.00

Exhibits Only+Session Pass $85.00 $95.00 $105.00 A La Carte Options Welcome Wine Reception, March 17 $15.00 $20.00 $20.00

Buffet Lunch Social, March 18 $30.00 $35.00 $35.00

EWE Industry Celebration Dinner, March 18 $60.00 $65.00 $70.00 www.easternwineryexposition.com

List of Exhibitors (as of 12/8/14) Visit with upwards of 200 exhibitors. Save time and money by meeting with major in- Scan the QR Code dustry suppliers in one place. For complete exhibitor E-booth profiles, view the 2015 to view our Floor Plan/Exhibitors at www.EasternWineryExposition.com. floorplan

Aaqua Tools Inc. Coravin Green Hoe Co. Inc. ACI Cork USA Cork Quality Council Gusmer Enterprises, Inc Active Club Solutions Cork Tec H & W Equipment AEB Cornell University Hanna Instruments AFTEK, Inc. Criveller Company Hauser Packaging, Inc. All American Containers Inc. Curtis 1000 Hoffmeister Barrel Works Allied Tube & Conduit a part of Double A Vineyards IDL Process Solutions Inc. Atkore International Drew-Rogers Inland Desert Nursery, Inc. Amcor Flexibles Durand-Wayland, Inc. It’s A Dusey Amorim Cork America DVine Foods J.S. Woodhouse Co., Inc. Anette’s Chocolate Factory East Coast Crush & Co-Pack Janson Capsules Ap Material Handling East Coast Tanks Kendall Farms, LLC ARS/SWASH Sanitizing East Coast Wood Barrels Corp Keystone Fermentation Supply Equipment Edge Architecture, PLLC Kinnek Arton Products Emmeti USA, LLC Knights Grapevine Nursery Arundel Cellars Enartis Vinquiry La Garde ASEV-ES Euro-Machines, Inc. Label Gallery ASL Print FX LTD Excel Sportswear Lakeview Vineyard Astrapouch F. Colavita & Son Equipment Inc. BCG Valuations Fehr Bros. Industries Lakewood Cork BDi Machinery Sales INC.. Fernqvist Labeling Solutions Logo Label Printing Co Bottleneck Wine Cards Filter Fast (mobile cross Flow) M & M Wine Cellar, dba L’uva Brick Packaging Corp Bella Winery Filter Process & Supply Bridge Brands Chocolate M&M Wine Grape Co. Finger Lakes Trellis Supply Bruni Glass Matheson Tri-gas, Inc. Finger lakes Wine Laboratory BSG Wine McClain Ozone F-L Tanks Canton Cooperage Metrokane Distribution FMD Architects Caraker Law Firm, P.C. Microworks Technologies, Inc G&D Chillers Carolina Wine Supply Mille Lacs Foods G.W. Kent, Inc. Case by Case Milwaukee Instruments Gallicchio Glass ChatterBox Wine Marketing Miramont Estate Vineyards Ganau America Inc. Services MIWINEBARREL Gino Pinto Inc Chris’s Stuff Morton Buildings, Inc. Gintec Shade Technologies Classic Impressions Mosti Mondiale/Viniserve GLCC Co. ClearWater Tech, LLC NAPA Fermentation Supplies Grafted Grapevine Nursery Cold Shot Chillers Neptune’s Harvest Grapevine Magazine Collinwood Grape & Grape Green Harvest Machinery Niagara Label Juice CO. Co.Ltd Niagara Scientific Products/ Consumer Fresh Wiinemakers Precision Scale & Balance

22 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015

Nomacorc LLC Vance Metal Fabricators, Inc Watermark Design Northcoast WineGrape Brokers VESTA National Center of Wine & Craft Beverage News Novavine Excellence Wine & Vine Care Oak Chips, Inc. (OCI) Viatran Printing Inc. Wine America Insurance Oasis Design Group Vin Table, LLC Wine Gift Essentials/Grape Oenophilia LLC Vin65 Memories Oesco, Inc. Vineyard Industry Products Wine Industry Network Ohio Bottling Equipment Vinperfect Wine Packaging By Naylor Oxbo Int Vintage Nurseries Winery Pak Insurance Programs Portocork America Vintners Global Resources Wines & Vines Practical Business Solutions Vintner’s Vault Wine-Tapa Prairie Forest Products Vintrinsic WineWare Software Presque Isle Wine Cellars Vitro Packaging LLC WP Warehousing Inc. Prestige Glassware Vogelsang USA WS Packaging Group PrestoLabels.com Walker’s Wine Juice Wright Labels Pro Chiller Systems Waterloo Container Zenan USA Procasa Automation Prospero Equipment Corp. Quicklabel Systems Rack & Maintenance Source Rack & Riddle Custom Wine Services Ramondin USA Randox Food Diagnostics S&L Vineyards Saxco International Scott Laboratories Shur Farms Frost Protection Spec Trellising Spectrum Technologies Stanpac Ink Steamericas Inc. Superior Wind Machine Service Susquehanna Glass Company Tanks for Wine Inc TCW Equipment The Compleat Winemaker, LLC Topnest Designs True Fabrications Unitech Scientific LLC United Bottles & Packaging Unity Scientific US-FIP Valley Pipe & Supply Inc.

2015 Eastern Winery Exposition 23 Growth DOESN’T HAPPEN BY ACCIDENT. Visit www.PlanWithWaterloo.com today to find out how we can take the guesswork out of your packaging projections and help you achieve your goals in 2015.

Suppliers of Wine Bottles, Corks, Caps and Closures 888-539-3922 • www.PlanWithWaterloo.com