You are InvitedJoin usto Attendin Syracuse the 2nd this Annual March March 17-19, 2015 • The Oncenter • Syracuse NY 200+ Exhibiting Companies The largest winery 30 Workshop & Conference Sessions / 48 Speakers and vineyard Trade Show & 20 Supporting Associations Offering Registration Discounts Conference east of the Pacific 3 Days of Learning, Networking, Wine Tasting, and more… states and the largest show of its kind ever held in EasternWineryExposition.com New York State. SPONSORED BY: CONFERENCE SPONSOR: We Pair Well Mobile Point-of-Sale Options Sell From Anywhere Be where your customers are by combining the use of your iPad, iPhone, or iPod Touch and the ability to print and email receipts. Inventory Management Manage From Anywhere • Know which items are your best sellers to keep them in stock Our system allows you to connect with customers by tracking sales and inventory with real-time reporting. 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MARCH 17-19, 2015 Contents: Hotels & Convention Center ......... .4 Registration ................. 20-21 Schedule of Events .............. 6-7 Sponsoring Associations .......... .20 Featured Events ................. 8-9 List of Exhibitors .............. 22-23 Conference ................. 11-19 2015 Eastern Winery Exposition Building on the immense success of three years in Lancaster, we’re taking the show to Syracuse, New York this year with an expanded conference, larger show floor, new elements, and another great venue for learning, informing, networking, doing business, and connecting face-to-face. Though going north, the show is still for everyone in the East. Event Highlights: Reserve Riesling with Johannes Selbach of • An expanded Exhibit Hall with 200+ exhibiting companies offering show Selbach Oster ...pg 13 specials, hands-on demonstrations and answers to your product questions; • The most popular speakers from previous years and many new ones…48 total industry professionals, academics, researchers, commercial grape growers and respected consultants ready to share their knowledge and expertise; • 20 Conference sessions featuring Enology, Money/ Marketing/ Management, Cold Hardy Hybrids, and Viticulture; • A professional, affordable, first-rate venue with your choice of hotels; Blaufrankisch by Peter Bell of Fox Run • Numerous networking opportunities and social events, starting with the Wine Vineyards ...pg 14 Reception on Day 1 and rolling right through Day 3 with the roaming Lunch in the Exhibit Hall…enjoyable yes, but also another avenue to expand your learn- ing and your network; • The Northern Grapes Symposium…bringing focus to cold-hardy hybrids; • A blogging station open to all attendees…have your wine sampled and commented upon in the blogosphere...a great way to get the word out; • Tw o full day Workshops for new or expanding vineyards & wineries; Seven Best (and Worst) Ways to Start a • Tw o auctions, live and silent, to help raise scholarship funding for the industry’s Vineyard, and Straight future researchers…they’re fun too! Talk on Plant Material by Lucie Morton ...pg • A variety of registration options for every professional budget…and plenty of 11 & 18 flexibility so you can attend just the sessions or modules you want. 2015 Eastern Winery Exposition 3 www.easternwineryexposition.com Syracuse, The Oncenter & Hotels Conveniently located in Central New York and a gateway to the Finger Lakes Region, Syracuse is quickly becoming one of New York State’s most sought after destinations, celebrating a unique blend of entertainment, history, adventure and culture with an artistic flare. A vibrant downtown scene convenient to the Oncenter features restaurants, brewpubs, cafés and bars. The Oncenter Convention Center 800 South State Street Ralph and Annie Heffner Jersey Acres Farms Inc. Syracuse, NY 13202-3017 dba: Stone Mountain Wine Cellars Phone: 315-435-8000 | www.oncenter.org Pine Grove, PA The Oncenter is conveniently located in the heart of Downtown, offers plentiful parking, and easy access to neighborhood attractions and EWE hotels. It is a convenient jumping off point from routes 690 and 81 and is located just eight miles from the Syracuse Hancock International Airport. EWE Hotels Room blocks have been reserved at three Downtown hotels: Crowne Plaza Syracuse, Genesee Grande Hotel and Sheraton Syracuse Scan the QR University Hotel. Code for hotel rates and more. Visit the EWE website at EasternWineryExposition.com/Hotels for descriptions, contact information and room rates. Sheraton Syracuse University Hotel & Conference Center Niagara on the Lake, ON; Phone: (905) 468-5016; e-mail: [email protected] 4 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015 At-A-Glance For the past 3 years we have attended EWE in Lancaster MARCH 15-16 | CO-LOCATED EVENT PA. We’ve experienced the wide and • Vesta Wine Sensory Analysis valuable selection of topics as well as Workshop the great cross-section of speakers/ MARCH 17 presenters. We also found value in the • EWE Workshops spirited question and answer periods • Welcome Wine Reception and the opportunity to visit with other Eastern U.S. winery owners. The MARCH 18 trade shows are well worth the time one • Conference can spend there. We plan to attend in • Exhibit Hall Syracuse next March.” • Buffet Lunch Social • Industry Celebration Dinner Ralph and Annie Heffner Jersey Acres Farms Inc. • ASEV-ES Silent & Live Auctions dba: Stone Mountain Wine Cellars Pine Grove, PA MARCH 19 • Conference • Exhibit Hall • Buffet Lunch in Exhibit Hall PHOTO BY WINE & GRAPE GROWER & GRAPE WINE BY PHOTO • ASEV-ES Silent Auction www.easternwineryexposition.com SCHEDULE The following provides a comprehensive schedule of events taking place at the Eastern Winery Exposition. For Conference sessions listed by track, including descriptions and speakers, please turn to pages 11-19. EXHIBIT HALL HOURS Wednesday, March 18: 11:00 am - 5:45 pm Thursday, March 19: 9:15 am - 2:30 pm REGISTRATION HOURS Tuesday, March 17: 9:45 am - 8:00 pm Wednesday, March 18: 7:30 am - 6:00 pm Thursday, March 19: 7:45 am - 3:30 pm TUESDAY, MARCH 17 W02: WORKSHOP 2 W01: WORKSHOP 1 10:30AM-4:45PM Growing from Small-to-Mid or Launching Your Vineyard or Winery Mid-to-Large Size Vineyard or Winery 10:00AM-10:25AM Coffee Break 10:30AM-11:25AM W01A: The Seven Best (and Worst) Ways W02A: Financing Vineyard or Winery to Start a Vineyard Expansion W02B: Design & Construction for Winery 11:30AM-12:25PM W01B: Winery Lab Focus Expansion 12:30PM-1:25PM Lunch W01C: TTB Introduction for New 1:30PM-2:25PM W02C: New Winery Technology Wineries and Online Resources for All 2:30PM-2:40PM Break W01D: Who Do You Want to Be as 2:45PM-3:40PM W02D: New Winery Management Software a Winery? W02E: New Closure and Container 3:45PM-4:45PM W01E: Winery Design Considerations Technology 6:00PM-7:30PM Welcome Wine Reception W01-W02 E01-E05 M01-M05 Workshops Enology Money/Management/Marketing N01-N05 V01-V05 Northern Grapes Symposium Viticulture 6 Register before February 27 to take advantage of Advance Rates! MARCH 17-19, 2015 WEDNESDAY, MARCH 18 N01: Recovering from Winter Damage 8:15AM-9:15AM E01: Reserve Riesling in New York and Ohio 9:20AM-10:20AM M01: Website Design Makeover – Success N02: Managing, Adding and Enhancing Stories Tannins for Red Hybrid Fermentations 10:20AM-10:35AM Coffee Break N03: Optimal Training Systems, Cropping 10:40AM-12:00PM V01: Straight Talk on Plant Material Levels, and Canopy Management for Marquette, Frontenac & La Crescent 11:00AM-5:45PM EXHIBIT HALL OPEN 12:00PM-1:00PM Buffet Lunch Social N04: Achieving Optimal Fruit Expression 2:00PM-3:30PM E02: Two Austrian Reds for Cool Climates for White Hybrids 3:30PM-3:50PM Break in the Exhibit Hall 3:50PM-5:00PM M02: The Three Most Common Tasting N05: Northern Grapes Project: Scope Room Problems (and How to Fix Them) and Accomplishments 6:45PM-8:15PM 4th Annual Industry Celebration Dinner 8:15PM ASEV-ES Live Auction THURSDAY, MARCH 19 8:20AM-9:20AM M03: Wine Market Council Annual U.S. V02: How to Achieve Economically Consumer Report Sustainable Vineyards with Quality Fruit 9:15AM-2:30PM EXHIBIT HALL OPEN V03: High-Quality Pinot Noir in the East 9:25AM-10:25AM M04: Events Sense (Viticulture) 10:25AM-10:40AM Coffee Break 10:45AM-12:00PM E03: High-Quality Pinot Noir in the East M05: Consumer Expectations and Buying (Enology) Patterns in the Tasting Room 12:00PM-1:15PM Lunch Buffet in the Exhibit Hall 2:00PM-3:00PM E04: Wine Flaw Focus V04: Red Blotch Virus Update 3:00PM-3:10PM Break 3:10PM-4:10PM E05: New Yeast Tools V05: Organic Viticulture: Is It for You? 2015 Eastern Winery Exposition 7 www.easternwineryexposition.com Featured Events WELCOME WINE RECEPTION TUESDAY, MARCH 17, 6:00 – 7:30 PM Enjoy wines from New York, New Hampshire, Ohio, Pennsylvania, Virginia and from all around the East, meet representatives from the Ohio Wine Producers Association and the American Wine Society, and industry friends from other Eastern states and provinces.