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Downtown: Everyone's Neighborhood

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Downtown: Everyone's Neighborhood Downtown Austin Alliance 2008-2009 ANNUAL REPORT Downtown: Everyone’s Neighborhood Downtown Austin Alliance 2008-2009 DOWNTOWN: Everyone’s ANNUAL REPORT Neighborhood CONTENTS 5 Downtown Austin Facts 6 Message From Board Chair, Tom Stacy 7 Message From Executive Director, Charles Betts 8 Five-Year Strategic Plan 9 Strategic Impact Areas: Transportation, Congress Avenue, East Sixth Street 10-15 IMPROVING THE BASICS AND PUBLIC REALM 10 Security and Maintenance 13 Streetscapes and Transportation 14 Parks and Open Spaces 16-21 PROMOTING ECONOMIC VITALITY 17 Economic Development 18 Retail Recruitment and Retention 21 Arts and Entertainment Marketing 22-27 DEVELOPING DOWNTOWN LEADERSHIP CAPACITY 22 Education 25 Advocacy and Policy 26 Marketing and Communications 27 Research and Information, Strong Partnerships and Leader Engagement 28 Financials 32 Board and Advisory Board 34 DAA Staff DOWNTOWN AUSTIN ALLIANCE: A Vision and a Voice For Downtown ABOUT US: The Downtown Austin Alliance (DAA) is a partnership of property owners, businesses and individuals devoted to promoting the value and vitality of downtown. Founded in 1993, the DAA markets down- town, works with government to develop programs supporting our collec- tive vision, promotes economic development and works to make our city’s core clean, safe and vibrant. MISSION: To preserve and enhance the value and vitality of downtown Austin. VISION: Downtown Austin is the heart and soul of Central Texas. It is: • A welcoming community where our unique past, present and future meet and mingle on every street and corner. • A thriving business, government and residential center. • An accessible gathering place, easy to reach and enticing to explore for locals and tourists alike. • The community’s cultural hub, where art, music and theater dance and play. • A place where nature’s beauty beckons – to calm, surprise and delight. • A prosperous place, environmentally and economically healthy and sustainable. • A vibrant neighborhood of suits, boots, bats and Birks. MISSION 4 Downtown Austin Alliance | 2008-2009 Annual Report DOWNTOWN AUSTIN FACTS: • Downtown generates more than $145 million in property, sales and mixed beverage taxes every year. • 80 cents of every dollar generated by downtown is used to provide services for areas OUTSIDE of downtown. • Since 2000 census, 1,889 condominium and 1,973 apartment units have been built. • 579 condominium and 479 apartment units are currently under construction. • Downtown has: - 8.3 million square feet of office space - 67,000+ daytime employees - 8,000+ residents - 363,000 residents living within a 10-minute drive of its center - 5,370 hotel rooms - 7 million annual tourists - 43,000+ parking spaces - 916 bicycle racks - 463 retail outlets (bars/clubs, full and limited service restaurants, retail goods/services) • 80 on Congress Avenue • 101 on East Sixth Street FACTS DOWNTOWN: Everyone’s Neighborhood 5 MESSAGE FROM BOARD CHAIR, TOM STACY IN THESE TOUGH economic times, commuter rail and their final destina- reading about our accomplishments and Austin finds itself the envy of the nation. tions. We also worked hard to convince plans, and be inspired knowing you live in We continue to top prominent lists like the Capital Metro board to use federal a collaborative, creative city where YOU “The Best Cities for Entrepreneurs” and stimulus funds for their intended use can help shape the future. “The Best Cities For Economic Recovery.” and not divert them to operations. However, this is no time to rest on our This was an ideal year to dig deep, set Sincerely, laurels. We must prepare today for tomor- a strong foundation for the next five years row’s growth. That’s why we have worked and position ourselves for the economic Tom Stacy hard this year to focus on the basics of recovery. To ensure the continued success having a clean, safe and easily navigable of our economic development and busi- downtown. We have focused on making ness, retail and residential recruitment downtown safer and more appealing to efforts, the DAA continues to shore up employees, residents and visitors by add- infrastructure in the form of: 2008-2009 Chair, ing two staff members to our Downtown • Safe streets Downtown Austin Ranger program and grant funding two • Clean, pleasant surroundings Alliance daytime Austin Police Department patrol • Abundant transit options officers. We’ve also been working with city • Welcoming gathering spaces leadership and the community to enhance • Strong partnerships the city’s solicitation ordinance to ban panhandling at all times downtown. It has been a great honor and privilege To improve transportation, we to serve as your chairman this year. Thank worked with Capital Metro to ensure you all for the work you do every day to the Metro Rail shuttle system will more help make downtown Austin a great place efficiently connect people with the to live, work and play. I hope you’ll enjoy STACY 6 Downtown Austin Alliance | 2008-2009 Annual Report MESSAGE FROM EXECUTIVE DIRECTOR, CHARLES BETTS THE DOWNTOWN Austin skyline and dedicated board of directors, we has experienced dramatic changes over have moved closer to achieving our mis- the past year, thanks to the completion sion of preserving and enhancing the and near-completion of many projects value and vitality of downtown. in the Central Business District. With the capital markets in lockdown, the Downtown Austin Alliance is preparing Sincerely, for the next building cycle by focusing on thorough planning and infrastruc- Charles Betts ture improvement efforts. While we are experiencing a building pause, there is no shortage of important development in downtown. Within the next few years, the Waller Creek Tunnel Project will be well underway, our his- Executive Director, toric urban parkland will receive a well- Downtown Austin Alliance deserved facelift, and Brazos, Colorado, Second and Third Streets will receive Great Streets-style improvements. Meanwhile, the Downtown Austin Alliance has spent the year engaging in intensive strategic planning initiatives and investing in making downtown cleaner and safer. Under the capable leadership of our chairman Tom Stacy BETTS DOWNTOWN: Everyone’s Neighborhood 7 OUR PLAN Five-Year Strategic Plan and Priorities The Downtown Austin Alliance’s stra- Strategic Priorities: Impact Areas tegic plan is a declaration of our orga- • Improving Transportation nization’s future direction. The plan • Creating the Congress Avenue centers around six strategic priorities “Wow” Experience intended to define how and where the • Transforming East Sixth Street DAA will focus its resources to best achieve its mission and vision. We call Strategic Priorities: three of these priorities “impact areas” Ongoing Initiatives because they rally the downtown com- • Promoting Economic Vitality munity around large, focused projects. • Improving Basics and The other three are ongoing initiatives Public Realm that reflect the continuation of the • Developing Downtown DAA’s daily efforts to make downtown Leadership Capacity safe, vibrant and prosperous. 8 Downtown Austin Alliance | 2008-2009 Annual Report STRATEGIC IMPACT AREAS Transportation, Congress Avenue, East Sixth Street IMPROVING TRANSPORTATION CREATING THE CONGRESS TRANSFORMING EAST SIXTH STREET Actively participate in transportation planning AVENUE “WOW” EXPERIENCE Lead the transformation of the East Sixth Street to monitor and influence transportation ingress, Develop Congress Avenue into a “Great Street” that area into a safe, appealing, economically vital and egress and circulation in downtown Austin. is the heart and soul of Austin. historically significant asset to downtown. • Increase service on Capital Metro’s MetroRail • Create a contiguous experience from the • Address and find solutions for public order, Red Line and ensure the success of MetroRail Capitol to Lady Bird Lake, with a balance safety and homelessness. shuttle bus connector system. of businesses and uses that appeal to a wide • Participate in planning and redevelopment of • Determine opportunities to build support for range of audiences and enhance the feeling of the area. the Urban Rail Circulator Connector system. safety and enjoyment. • Help to establish a balance of uses in the dis- • Support efforts to pass legislation enabling • Position Congress Avenue as the core trict through the implementation of redevelop- officials to generate transportation funding at urban rail route with bus routes on second- ment zoning, conditional use permits or other the local and regional levels. ary streets. mechanisms. • Encourage progress on the design and con- • Feature exceptional lighting, landscaping, • Participate in the Responsible Hospitality In- struction of a managed lane on MoPac. aesthetics and art. stitute’s Hospitality Zone Assessment process • Build support for the Capital Metro Metro- • Maintain cleanliness, safety and public order. and advocate for and assist with the imple- Rail Green Line connecting central Austin to mentation of resulting recommendations. Manor and Elgin. • Work to achieve code compliance, historic • Encourage progress on design and implemen- preservation and private façade improvements. tation of a Central Transit Transfer Facility. DOWNTOWN: Everyone’s Neighborhood 9 IMPROVING THE BASICS AND PUBLIC REALM Security and Maintenance Provide a crucial foundation for growth and vitality by making downtown Austin safer and cleaner. Enforcement Presence Housing and • Added two, full-time Social Services Support Downtown Rangers safety/ • Completed
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