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1968 Rochester, NY Auto Show Program

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1968 Rochester, NY Auto Show Program January 11-14 1968 War Memorial Rochester, N.Y. LOOK AROUND You'll find Fred Walker Ford is Rochester's action Ford dealer. Where you will get the best deal on a new, better idea Ford, or an A-1 plus used car. At Fred Walker Ford you get great action deals, plus satisfaction is guaranteed. 350 MONROE AVE., NEAR ALEXANDER. PHONE 325-4800 Su --:/Itt ?tw elwJwld At q(}(JA, IJTldMpo/.iian, (!kuwkt 7JetJUJt! -- :Niil.I)J~ IN ll()(~lll~~~l~ll for General Motors Cars • Windshie1d wipers • Carburetors and fuel injection e Electric motors for heaters, defrosters and air conditioners • Electric actuators for windows, antennas and top lifts • Seat actuators • Steel tubing • Cigarette lighters • Transmission shift controls • locks and keys rB1l General Motors in Rochester W1ll DELCO PRODUCTS DIVISION/ROCHESTER PRODUCTS DIVISION R. Henry A. A. Catalfo A. Ralph D. N. Stahl PRESIDENT VICE PRESIDENT TREASURER EXECUTIVE DIRECTOR Olfu;u attd /Ji!wiotU of JM 'Roclte4wt AWmtJ6ile {Jeafe;u I AWJMJ.i~Jit I J ftC. J. Barnett M . Hallman DIRECTOR 1967-1968 DIRECTOR A. Goshen E. Meagher F. Walker R. Siebert DIRECTOR DIRECTOR DIRECTOR DIRECTOR PUBLICATION FOR LOVERS ONLY SPECIALISTS PUBLICATIONS FOR: Churches - Business Schools - Organization s [M]anzler PRESS 268 SANFORD ST. 0 ROCHESTER, N.Y 0 14620 The new Triumph TR-250. And with 6 cylinders, Independent rear suspension, 4 forwa rd gears, disc brakes, rack-and-pinion steering, reflective safety striping and red-band radial ply tires, there's an awful lot to love. •... • c.,....,.... ·t.<-~L-.-J-~~'7' . ~:..,., COMPLETE INTERIOR ~TRIUMPH j UPHOLSTRY Maker of •SO LAKE AV. • GT-6 • Spitfire Mk3 • TR-250 l lHIND Hl$S- ):VC( STAi TfOH For sales, service and parts see: HOFFEND-ROCHESTER BEST MOTORS DECORATORS, INC. 1500 UNIVERSITY AVE 274-278 Sanford St. Rochester, N.Y. ROCHESTER, N.Y. 14610 473-8530 is privileged to serve the ROCHESTER AUTO SHOW as its DECORATOR 473-9781 Daniel J. Hoffend Why An Auto Show? An Auto Show provides the public with a relaxed convenient opportunity to see all makes and styles of automobiles side by side, and compare their various features. Each make of car displayed on the Show floor is shown in as full a range of models as space permits and men fully versed in explaining the merits of the cars are here to serve you. Perhaps the most noticeable trait of the men who exhibit the cars is their friendly attitude toward the public and towat·d one another. It is their firm con­ viction that the public can best be served by friendli­ ness, so in this spirit, they agree on a principle of sin­ cere and honest service to the people who attend the Show. These capable men believe that knowledge of what makes an automobile go and what is built into the car to make it a vehicle of necessary strength, comfor t and endurance is of the utmost importance. They be· lieve that you, the public should know all this and they are here to enlighten you. Thus by your understanding by of the "inner side" of an auto you gain knowledge which invites the care every automobile should receive RICHARD HENRY to insure its long life, and at the same time it promotes a better understanding of safety which, in turn, insures President your longer life. Rochester Automobile Dealers' Assn., Inc. The Auto Show can therefore be regarded as an I nstitute of Public Information and out of it comes a better appreciation of cars and their proper handling. Further, the Auto Show gives you an opportunity to see the cut-away component parts of the cars in actual operation. These displays are seldom seen in the dealers' show rooms as they have been built by the manufacturers at enormous cost (as h igh as $50,000 for a single display) just to be presented at various shows. Our show is particularly fortunate in having been able to obtain an unusually large number of these interesting and instructive exhibits. When looking at the cars, do not hesitate to ask questions regardless of how simple or complicated the questions may be. Learn the facts before you purchase and in this way obtain the car best suited to your needs and in a price range that best fits your budget. Do not be in doubt about any of the characteristics of the car you buy, but become familiar with its every feature. 1968 DODGE SPECIFICATIONS DODGE CHARGER SPECIFICATIONS EXTERIOR PASSENGER SPACE ENGINE AVAILABILITY Wheelbase 117" Headroom. front/ rear 37.4. / 36.4. DISPLAC EME NT; HP Overall length 208' Legroom. front/rear 41.4'/34.1' Standa rd V8-Charger 31 81230 Overall width 76.6' Hiproom . front/ rear 60.6./ 60.4 . Optional V8-Charger 3831290 Overall height 53.2' Shoulder room, front/rea c 58.1'/58. 1" Optional V8-Charger 383 330 Track. fronl/rear 59.5'/ 59.2' Standard V8-Charger R/ T 440 Magn urn; 375 Optional V8-Charger R/ T 426 Henu/ 425 The Charger with standard front bucket seats has room for five-with the addition of the optional front center cushion/ fold-down armrest,* the Charger accommodates six. *A kind of bucket seat Hideaway headlights look as Aircraft-type instrumentation and that lets you seat three. good open as they do closed. optional simulated woodgra1n wheel. DODGE DART, CORONET, POLARA AND MONACO GENERAL SPECIFICATIONS* EXTER IOR PASSENGER SPACE DART CORONET POLARA , MONACO DART CORONET PO LARA , MONACO Wheelbase Ill' 117' 122' Headroom . fron t/rear 38.3'/37.3' 38.6'/ 37.4' 39.8'/ 38.5' Over a II length 195.4' 206.6' 219.0', Legroom. fron t/rear 41.7'/35.7" 41.9'/ 36.3" 41.8 '/39.0' Overall width 69.7' 76.7' 80.0' Hiproom, tront/ rear 57.2'/57 .2' 60.4 '/60.4 ' 63.3'/ 63.3' Overall height 53.9' 54.7' 56.3' Shou lder room, frontjrear 55.4'/55.4' 58 .1'/ 58.1 ' 60.0'/60.0' Track, front/rear 57.4'/55.6' 59.5'/59.2' 62.0'/60.7. *Dimensions are for VB 4 -door-sedan models. Catalogs with complete specifications for all '68 Dodges. .. Dart, Coronet, Charger, Po lara and Monaco ... are available at the Dodge display. There are Dream Cars you can dream about ... and there are Dream Cars you can drive. This one is both. '68 Dodge Charger See all t he new '68 Dodges- Dar t, Coronet, Po lara, Monaco and Char ger - at the Dodge Exhibit. Five great ways to catch . The automobile, . crrca '68 It arrived, of course, amid widespread controversy; Virtually every domestic manufacturer chose to work stoppages, price hikes, several new and not al­ re-do its intermediate line. Naturally, the provocative together popular or practical safety standards, and, long hood, short deck "look'' prevaib. for the first time, mandatory application of anti-smog One new nameplate was even C!:-tablbh,·d in the exhaust controls. "'in-between category that separates compac:l , LJ dwind­ Yet, despite all of these complications, the atmos­ ling breed, and standard size automobilt:~ . 1 i was Lin­ phere was filled with optimism. coln-Mercury division's Montego, which was created If these concensus projections, robust as they were, to compete favorably in size and market position with come true and 1968 does turn out to be a vintage year, the GM intermediates and to overcome the "compact" it obviously will not be due to any of the factors that identity of its Comet line. seemed to cloud its unveiling. Chrysler-Plymouth division chose this market clas­ The final accounting wi ll be determined by the sification to ofl'er what it termed a "new concept " car­ cash customers. the low budget, high performance Road Runner, named after a TV cartoon character. What are the sales attractions for '68"? In a year that saw the domestic industry pare its They're cer tainly broader than 1967 when the do­ numbers of models for the first time in nine years, the mestic industry clearly defined its battlefield as the selection of intermediates was boosted from 122 to 124 specialty car market. in 1968, embracing the Chevrolet Chevelle, Dodge Coro­ This time the concentration has shifted to the in­ net, Oldsmobile F-85. Ford Fairlane, Mercury Montego, termediate field, which should prove to be a brisk trad­ Plymouth Belvedere, Rambler Rebel, Buick Special, ing area. and Pontiac Tempest. Overall, industry's model co"unt For one thing, it smacks a bit of the same excite. total of 1968 is 357, down from 370 in 1967. ment which has made the specialty car so popular ... After a thorough inspection of the intermediate not too big, yet not too small ... plus a youthful design line-up, it appears that the 1968 breed of "in-be­ !lair. And it's a bigger market, rising to 27 per cent of twcenies" will pose some serious competition for the the total. specialty "crowd." was born on Furnace Street in Rochester. 10 As we Commemorate our 69th Anniversary, We Salute the Rochester Auto Dealers Association and wish them Success and Good luck on their 51 st Auto Show. Oi"rision o#- 14 GLENDALE PARK 143 EDISON ST. ROCHESTER. N.Y. 14613 AMERICAN UNEN SUPPLY co. SYRACUSE. N.Y. ~7-2000 GR 2·5255 11 tl N 'I~ I A ~~ 68 Auto Show SPECIAL FACTORY PURCHASE 1968 Pontiac Tempest Sports Coupe $ 00 PIEHLER PITTS RALPH SCHOEN PONTIAC PONTIAC PONTIAC PONTIAC 1560 LAKE AVE. 1067 RIDGE RD . 626 W. MAIN 1177 FAIRPORT RD. ROCHESTER WEBSTER ROCHESTER FAIRPORT 1968 PONTIAC SPECIFICATIONS Catalina, Ventura, Executive.
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