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Diplomarbeit
Diplomarbeit Titel der Diplomarbeit Digital President - Der Wahlkampf Obamas 2008 unter besonderer Berücksichtigung von Social Media Verfasser Michael Bernhard Pany angestrebter akademischer Grad Magister der Philosophie (Mag. phil.) Wien, 2011 Studienkennzahl lt. Studienblatt: A 300 Studienrichtung lt. Studienblatt: Politikwissenschaft Betreuer: Univ.-Doz. Dr. Johann Wimmer 1 2 3 Besonderer Dank gilt meinen Eltern und meiner Familie, welche mich bei mei- nem Studium in jeglicher Weise unterstützt haben. Dank im wissenschaftlichen Sinne gilt meinem Diplomarbeitsbetreuer Universi- täts-Dozent Dr. Johann Wimmer vom Institut für Politikwissenschaft der Universität Wien, welcher mir beim inhaltlichen Aufbau einer solchartigen Diplomarbeit wichti- ge Tipps gab sowie mir auch einige bezüglich des Themas wichtige Internet- Seiten empfahl wie etwa den Web-Auftritt des Pew Research Center. Dank im wissenschaftlichen Sinne gilt auch Universitäts-Assistentin Jana Her- wig, M.A. vom Institut für Theater-, Film- und Medienwissenschaft der Universität Wien welche mir wichtige US-amerikanische Fachliteratur zum Thema Obamas Internet-Wahlkampf (aber auch Digitale Medien generell) empfahl. Weiters gilt mein Dank im wissenschaftlichen Sinne auch Stiftungsprofessor Dr. habil. Stefan Wehmaier vom Institut für Kommunikationsmanagement der FH Wien für das Bereitstellen einer Präsentation über Social Media. Diese Diplomarbeit möchte ich meinem Großvater mütterlicherseits widmen, welcher einst mein Interesse an Geschichte und somit auch Politik weckte. 4 5 6 -
The Committee on Energy and Commerce Memorandum
THE COMMITTEE ON ENERGY AND COMMERCE MEMORANDUM June 8, 2012 To: Energy and Commerce Committee Republican Members From: Majority Staff Re: Investigation Update: Closed-Door Obamacare Negotiations _________________________________________________________________ Executive Summary x As part of its agreement with the White House, the Pharmaceutical Research and Manufacturers of America (PhRMA) needed to undertake a “significant public campaign.” PhRMA was willing to spend as much as $150 million on advertising, with nearly $70 million spent on two 501(c)(4) groups that could spend unlimited corporate money with little public disclosure: Healthy Economy Now and Americans for Stable Quality Care. x Healthy Economy Now was created after a meeting at the Democratic Senatorial Campaign Committee (DSCC) organized in part by White House Deputy Chief of Staff Jim Messina. Participants were told that the White House wanted to see ads linking the poor economy to the need for health care legislation, with one attendee remarking that “given who is behind this ask” their group should support the effort. x In early June 2009, PhRMA representatives met with “the team that is working with the White House on health care reform” to learn about White House messaging and “how our effort can be consistent with that.” The team was a who’s who of Democratic strategists that included a previous head of the DSCC; the producer of the 2008 Democratic National Convention; and two partners at AKPD Message and Media, the advertising firm founded by then Senior Advisor to the President David Axelrod. x When PhRMA’s representative indicated that PhRMA was not prepared to run advertisements before seeing how the health care legislation developed, the White House team specifically referred to a meeting the PhRMA CEOs had with Jim Messina the day before and to White House efforts on drug importation policy which had been communicated to PhRMA’s chief lobbyist that day. -
Political Campaign Revolutions: Case Study Barack Obama 2008
Department of Political Science Major In Politics, Philosophy and Economics Chair in Political Science Political Campaign Revolutions: Case Study Barack Obama 2008 SUPERVISOR CANDIDATE Prof. Leonardo Morlino Pasquale Domingos Di Pace 073102 Academic Year 2015/2016 Contents Introduction 1 1. Who is Barack Obama? 5 1.1 Early Childhood 5 1.2 Start of Political Career 6 2. Evolution of Political Campaigns 8 2.1 Newspapers, Symbols, Logos and Rail Roads 8 2.2 First Media Revolution- The Radio 9 2.3 Second Media Revolution- The Television 10 2.4 Evolution of Political Marketing- Branding, Big Datas and Micro-Targeting 13 3. The Power of Internet 17 3.1 Evolution of Internet in Political Campaigns 17 3.2 Howard Dean's Innovation 18 4. 2008 Campaign Analyses 24 4.1 David Plouffe and David Axelrod 24 4.2 Iowa 24 4.3 Obama's Inner Circle 25 4.4 David Plouffe's Innovative Strategies 26 5. Learning from Obama 29 5.1 The Micro-Targeting and Big Data Revolution 29 5.2 The Obama Brand 31 5.3 Online communication and Social Media 36 5.3.1 Social Networks 37 5.3.2 BarackObama.com 40 5.3.3 Youtube Videos 41 5.3.4 Emails 42 5.4 Fundraising 46 5.5 Creating a Movement 49 6. Can The Obama Model Be Exported? 54 Conclusion 58 Italian Summary 61 Bibliography 69 Introduction In 2008 Barack Hussein Obama was elected 44 th President of the United States and first African-American President. Less than 50 years ago Obama could have not sat next to a white man in a bus, let alone become President. -
Election 2020: Insights and Perspectives
SEPTEMBER 2020 ELECTION 2020: INSIGHTS AND PERSPECTIVES With Contributions from: Robby Mook, former Presidential Campaign Manager for Hillary Clinton David Plouffe, former Campaign Manager for Barack Obama Matthew Butler, former Chief of Staff at the Democratic National Committee Tyler Brown, former Director of Digital Strategy at the Republican National Committee Scott Jennings, former Senior Advisor for the Jeb Bush for President Campaign David Mason, former Chairman of the Federal Election Commission Table of Contents Introduction: Andrew Gordon, Senior Vice President and Head of Credit Strategies 1 DEMOCRAT PERSPECTIVE Slouching Toward November: Presidential Election Forecast Robby Mook, former Presidential Campaign Manager for Hillary Clinton . 3 What Are the Campaign Strategies that Can Win? David Plouffe, former Campaign Manager for Barack Obama . .6 . Why Biden Is in a Strong Position to Win the Presidency Matthew Butler, former Chief of Staff at the Democratic National Committee . .9 . REPUBLICAN PERSPECTIVE Inside a Digital Campaign Strategy Tyler Brown, former Director of Digital Strategy at the Republican National Committee . 13 How Should Republicans Position Themselves? Scott Jennings, former Senior Advisor for the Jeb Bush for President Campaign . .16 . ELECTION LOGISTICS The 2020 Presidential Election: Expect Uncertainty David Mason, former chairman of the Federal Election Commission . 18 About Our Council Members . 22. About GLG: The World’s Knowledge Marketplace . 24 INTRODUCTION Andrew Gordon, Senior Vice President and Head of Credit Strategies Presidential elections are always consequential. Democrats and Republicans have significant differences in their governing philosophy and vision, which in turn impact many facets of life, including social, cultural, economic, and political aspects. With the country reeling from a global pandemic, civil unrest, millions unemployed, and an economic contraction without precedent, much is on the line in November 2020. -
Obama 2008 June 15
MARKETING CASE STUDY SERIES Obama Campaign DRAFT Optional Footer 1 Introduction Background The 2008 presidential election offered a historic opportunity to elect a new kind of leader and America’s first black president. American voters were tired of status quo politics and were looking for a change. The public was dissatisfied with the incumbent party for the mismanagement of American hopes and dreams, with 76% of voters believing that the country was on the wrong track. A promising new candidate came onto the scene. Barack Obama’s charisma, public speaking skills, unruffled demeaner and unique biography captured the attention of voters. The 2008 campaign was an innovative and fresh approach to politics. Obama’s campaign strategists at AKPD Message and Media had particular expertise in campaign consulting. The team capitalized on Obama’s youth, his personal story, and his ‘clean record’ in the political arena to foster a sense of hope, change, and a new era for America. The campaign outpaced all other candidates in its use of media - in particular social media - to reach current and new voters. In order to win, the campaign targeted all citizens, including previous and likely voters, youth and first-time voters, and previously unregistered non-voters. His inclusive strategy resulted in record- level voting in the primaries and the general election. Why we chose the 2008 Obama campaign 1) Political campaigns are a unique example of marketing with a one-time indicator of success: whether the candidate was elected or not. Obama’s 2008 campaign is an iconic example of marketing success and one that stands out in the mind of many Americans with a memorable logo and overall message of Hope and Change. -
The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’S Technological Advantage in Electoral Campaigning, 2004–2012
Political Communication ISSN: 1058-4609 (Print) 1091-7675 (Online) Journal homepage: http://www.tandfonline.com/loi/upcp20 The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012 Daniel Kreiss & Christopher Jasinski To cite this article: Daniel Kreiss & Christopher Jasinski (2016): The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012, Political Communication, DOI: 10.1080/10584609.2015.1121941 To link to this article: http://dx.doi.org/10.1080/10584609.2015.1121941 Published online: 13 Jan 2016. Submit your article to this journal View related articles View Crossmark data Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=upcp20 Download by: [University North Carolina - Chapel Hill] Date: 13 January 2016, At: 12:06 Political Communication, 00:1–19, 2016 Copyright © Taylor & Francis Group, LLC ISSN: 1058-4609 print / 1091-7675 online DOI: 10.1080/10584609.2015.1121941 The Tech Industry Meets Presidential Politics: Explaining the Democratic Party’s Technological Advantage in Electoral Campaigning, 2004–2012 DANIEL KREISS and CHRISTOPHER JASINSKI Drawing on theories in organizational sociology that argue that transpositions of people,/ skills, and knowledge across domains give rise to innovations and organiza- tional foundings that institutionalize them, we conducted a mixed-methods study of the employment biographies of staffers working in technology, digital, data, and analytics on American presidential campaigns, and the rates of organizational founding by these staffers, from the 2004 through the 2012 electoral cycles. Using Federal Election Commission and LinkedIn data, we trace the professional biographies of staffers (N = 629) working in technology, digital, data, or analytics on primary and general election presidential campaigns during this period. -
51 15: Big Pharma and FDA: a Marriage Not Made in Heaven
Crony Capitalism in America Crony Capitalism in America 2008–2012 Hunter Lewis AC2 Books 94 Landfill Road Edinburg, VA 22824 888.542.9467 [email protected] Crony Capitalism in America: 2008–2012 © 2013 by AC2 Books. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations used in critical articles and reviews. Publisher’s Cataloging-in-Publication Data (Provided by Quality Books, Inc.) Lewis, Hunter. Crony capitalism in America, 2008-2012 / Hunter Lewis. p. cm. Includes bibliographical references and index. LCCN 2013938294 ISBN 978-0-9887267-2-7 1. Capitalism--United States. 2. Financial crisis--United States. 3. Financial institutions--United States--Management. 4. Capitalists and financiers--United States. 5. United States--Economic policy. 6. United States--Economic conditions. I. Title. HB501.L49 2013 330.12’2 QBI13-600070 Contents Part 1: Introduction 1: Crony Capitalism around the World . 3 2: Crony Capitalism in America . 11 Part 2: Crony Politicians 3: Pay to Play: A Capitol Hill Primer . 23 4: Political ATMs: Fannie and Freddie . 35 5: Honey Pots 1: The Recovery Act (“Stimulus”) . 45 6: Honey Pots 2: Hurricane Sandy Relief and the “Fiscal Cliff ” . 57 7: Getting Rich (or Living Rich) from Public Office . 63 8: The Revolving Door . .. 73 Part 3: Crony Finance 9: “Government Sachs”: Revolving Door Prodigy and Power Behind the Throne . 83 10: “Government Electric”: Wall Street Masquerading as Main Street . 103 • v vi • Crony Capitalism in America Part 4: Crony Food 11: Monsanto’s Massive Experiment with Our Health . -
Congressional Record United States Th of America PROCEEDINGS and DEBATES of the 112 CONGRESS, SECOND SESSION
E PL UR UM IB N U U S Congressional Record United States th of America PROCEEDINGS AND DEBATES OF THE 112 CONGRESS, SECOND SESSION Vol. 158 WASHINGTON, MONDAY, JUNE 25, 2012 No. 96 House of Representatives The House met at 2 p.m. and was last day’s proceedings and announces CONGRESS OF THE UNITED STATES, called to order by the Speaker pro tem- to the House his approval thereof. HOUSE OF REPRESENTATIVES, pore (Mr. HARRIS). Pursuant to clause 1, rule I, the Jour- Washington, DC, June 22, 2012. nal stands approved. Hon. JOHN BOEHNER, f Speaker of the House, The Capitol, Washington, DESIGNATION OF THE SPEAKER DC. f DEAR SPEAKER BOEHNER: I am writing to PRO TEMPORE inform you that I am taking a leave of ab- The SPEAKER pro tempore laid be- PLEDGE OF ALLEGIANCE sence from the House Armed Services Com- mittee, effective immediately. fore the House the following commu- The SPEAKER pro tempore. The nication from the Speaker: Should you have any questions or con- Chair will lead the House in the Pledge cerns, please contact my Chief of Staff, Ms. WASHINGTON, DC, of Allegiance. Tara Oursler. June 25, 2012. The SPEAKER pro tempore led the Sincerely, I hereby appoint the Honorable ANDY HAR- Pledge of Allegiance as follows: C.A. DUTCH RUPPERSBERGER, RIS to act as Speaker pro tempore on this Member of Congress. day. I pledge allegiance to the Flag of the JOHN A. BOEHNER, United States of America, and to the Repub- The SPEAKER pro tempore. Without Speaker of the House of Representatives. -
2016 NMHC Spring Board of Directors Meeting Speaker Biographies
2016 NMHC Spring Board of Directors Meeting Speaker Biographies Tom Alexander Chief Operating Officer 1871 Technology Incubator Tom Alexander is chief operating officer for 1871, one of the largest technology incubators in the United States. His role includes operation of a facility that houses hundreds of startups, business development efforts focused on integrating 1871 into the Chicago technology economy, and external relations efforts with government and media partners. Previously, Alexander served as deputy communications director for Mayor Rahm Emanuel and played a leading role on the Mayor’s economic council, working to attract and retain companies and jobs to Chicago. Prior to his time in the Mayor’s office, he served as a senior communications director at the University of Chicago, a policy and communications projects director in the Office of the Governor of Illinois, and a senior disaster analyst for the U.S. Small Business Administration in Washington, DC. He has also worked as a newspaper reporter, editor of an online business publication, adjunct professor of journalism, and was founder of a small sports newspaper. Tom has a bachelor’s degree in political science from the University of Chicago and a master’s in public policy administration from Northwestern University. 2016 NMHC Spring Board of Directors Meeting Speaker Biographies Sue Ansel President and Chief Executive Officer Gables Residential Sue Ansel is President and Chief Executive Officer. In her 25 plus years with Gables, she has held positions in acquisitions, development, and operations and has led important company initiatives including the advancement of real estate technology efforts and third-party client services. -
Final Dissertation
Digital Media and Presidential Campaigning in Sub-Saharan Africa: A Study of the 2016 Election in Ghana Matthew O. Adeiza A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy University of Washington 2019 Reading Committee: Matthew J. Powers, Chair Kirsten A. Foot Leah M. Ceccarelli Program Authorized to Offer Degree: Communication ©Copyright 2019 Matthew O. Adeiza University of Washington Abstract Digital Media and Presidential Campaigning in Sub-Saharan Africa: A Study of the 2016 Election in Ghana Matthew O. Adeiza Chair of the Supervisory Committee Dr. Matthew J. Powers Department of Communication The dissertation is a study of how presidential campaigns in new democracies in Sub- Saharan Africa use digital media to organize their teams and mobilize voters, with a focus on the 2016 presidential election in Ghana. Political campaigns aim to reach and convince the highest number of voters possible to vote for the campaigns’ preferred candidates. To do this, they use different strategies and tools to communicate their ideas and promises to voters. The literature on African elections suggests that campaigns try to mobilize voters by developing clientelist relationships with them, and they mostly engage in valence campaigning because they do not have ideological policies to communicate. The literature on political campaigning in the US and Western Europe suggests that campaigns increasing aim to develop custom online platforms to organize their teams, raise funds, and mobilize voters. The goal of the dissertation was to investigate how these scholarly assertions held up in the 2016 presidential election in Ghana. The study was centered on a four-month fieldwork in the country that included interviews with, and observations of, major political actors in the months before the November 2016 election. -
1 CHAPTER 2: MCSAME VERSUS the TAX and SPEND LIBERAL In
1 CHAPTER 2: MCSAME VERSUS THE TAX AND SPEND LIBERAL In the world constructed by the Obama campaign, George W Bush was on the ballot.―The most influential politician in 2008 won‘t be on the ballot,‖ Democratic consultant David Axelrod told the Illinois Senator he helped elect in 2004.1 ―His name is George W. Bush. With few exceptions, the history of presidential politics shows that public opinion and attitudes about who should next occupy the oval office are largely shaped by the perceptions of the retiring incumbent.‖2 In 2008 the task of Republican nominee Arizona Senator John McCain was to become one of those exceptions. The responsibility for ensuring that he didn‘t do so resided with the campaign of Democratic nominee Barack Obama. In this chapter, we examine the most often aired attack by and against each of the two major party candidates: McCain as ―McSame‖ versus Obama as ―tax and spend liberal.‖ Specifically, where Obama defined himself as the agent of needed change and equated McCain with Bush and the failed politics and policies of Washington, McCain cast himself as a maverick and contended that the liberal changes Obama proposed would worsen the economy and harm the middle class. Obama parried the tax and spend charge by arguing that McCain would push up taxes and perpetuate policies that had mangled the economy and mired the country in Iraq. The Democrat blunted charges of out of touch liberalism with autobiographical vignettes steeped in American middle class values. By contrast, McCain drew sustenance for his claims that he had and would place country first from his heroic defiance of his North Vietnamese captors in a war beyond the lived memory of most of the electorate. -
Emotional Branding: Obama's Bottom-Up Campaign
Munoz 1 Emotional Branding: Obama’s Bottom-Up Campaign In 2008 most American’s desired change out of their current conditions in America. A drawn out war, recession ridden nation ready for change, is what Obama played upon and effectively convinced the nation that he would bring. His dialogue between himself and the nation was clear and simple, I am the people’s brand and I am the new brand this nation needs to invest in. Americans enjoy brands that allow us to be who we are and perhaps allow us to be involved with something larger than ourselves. Obama’s messages of hope, change and community were projected through everything he did and America bought into just that. Barack Hussein Obama was elected the 44 th president of the United States, because he embraced branding and delivered a united message across all forms of his campaign communication. The individuals who contributed to his campaign’s communication included powerful individuals who understood his brand and exuded it in every arena of campaign communication. The campaign structure ran bottom-up, allowing for a powerful grassroots force that knew the brand as well as the campaign staffers. The campaign also catered to Samuel L. Popkin’s theories on the way in which voters receive and process information through low- information rationality and by product theory. Using this and core principles of brand platform development and positioning, they created a clear foundation for which all lines of communication stood on, and dispersed it to the public using appeals of emotion. Emotional branding is a concept that was developed by Marc Gobé.