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LES ARCS PRESS OFFICE – CÉCILE ROMUALDO & LUDIVINE MARTIN – [email protected] – +33 (0)6 24 93 23 64 • +33 (0)4 79 07 61 16 – Presse.Lesarcs.Com

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LES ARCS PRESS OFFICE – CÉCILE ROMUALDO & LUDIVINE MARTIN – Presse@Lesarcs.Com – +33 (0)6 24 93 23 64 • +33 (0)4 79 07 61 16 – Presse.Lesarcs.Com PRESS KIT • WINTER 2019-20 LES ARCS PRESS OFFICE – CÉCILE ROMUALDO & LUDIVINE MARTIN – [email protected] – +33 (0)6 24 93 23 64 • +33 (0)4 79 07 61 16 – presse.lesarcs.com LES ARCS HAS BECOME ONE OF THE MOST POPULAR RESORTS! LES ARCS’ Les Arcs is now a member of the exclusive club of France’s most COLLECTIVE COMMITMENT attractive resorts. Last winter, the resort celebrated its 50th anniversary and To become more environmentally gave itself a great gift for the occasion. responsible whilst welcoming several 70% OF THE TOTAL CO2 EMISSIONS It exceeded the threshold of 2 million thousand holidaymakers from the world ATTRIBUTED TO TOURIST TRAVEL night stays, proof that the dynamic over is an ambitious challenge. The real IS CAUSED BY TO ROAD TRANSPORT. engaged these past five years has challenge for Les Arcs is not to invent a new borne its fruit and that the investments position, however, but simply to go even considerations into account. The resort’s made by the resort and its partners, the further and to explain in concrete terms architecture therefore considered the accommodation operators in particular, the regional actions it has implemented preservation of nature by designing a have made it an even more desirable in recent years. In fact, in Les Arcs the concentration and layout of buildings that winter destination. We think Les Arcs notions of environmental preservation would leave as much space as possible can really give itself a pat on the back! and sustainable tourism were among the untouched (see page 3). This philosophy founding concepts. In both practice and has been strengthened over the years principle, the resort’s creators developed through strong choices such as the building a deeply ecological and humanist project, of a funicular railway that links the valley at a time (the 1970s) when few took these and the resort and offers direct access by rail from the main European capitals (see page 4). Although the 50th anniversary of the THIS PRESS KIT IS PRINTED ON resort’s creation will be coming to an end in RECYCLED PAPER. ALL OF LES ARCS December 2019, Les Arcs has decided, with PUBLICATIONS ARE PRINTED its characteristic boldness, to come out USING PAPER FROM SUSTAINABLE and display all that it already accomplishes FORESTS AT THE VERY LEAST. on a daily basis and the goals it has set to become even more effective in this regard. 2 KEY FIGURES THE LARGEST COMMUNITY OF CONNECTED SKIERS ADVANTAGES OF YUGE: • Lift queue information in real time • Itinerary suggestions for every level • Fun games and challenges OPENING • An interactive map so you don’t get lost… and you can find your friends • Live resort news DATES • Buy your ski pass in a few clicks WINTER 2019 / 2020 528 000 DECEMBER 14TH 2019 YUGERS APRIL 25TH 2020 APP STORE SCORE 4.5 / 5 LES ARCS / PEISEY-VALLANDRY SKI AREA HIGHER NO. OF SKI DAYS FOREIGN VISITORS MARKET SHARE OF FOREIGN CLIENTS 2.3 M SKIERS (NO. NIGHTS - WINTER 2018/2019) DAYS IN 2019 A NEW RECORD SINCE UK + EIRE THE CREATION OF LES ARCS BE NL RU CH 100 NIGHT VISITORS FROM ABROAD WORLD NO. 2 STAYS FOR UP 6 POINTS FOR KM OF RUNS OF RUNS 82 SKI DAYS 36.9% IN 2019 COMPARED TO 31.1% IN 2018 LES ARCS IS ALSO OUR VIDEO & SOCIAL NETWORK SUCCESSES BUZZING IN SUMMER! FROM THE PAST FEW SEASONS 20% FLAT SUMMIT – MATTHIAS DANDOIS The BMX Flat champion in a style exercise at the top of the Aiguille Rouge (3226 m) 15% 26 477 views on YouTube 15 TV broadcasts 10% 1 390 000 Instagram impressions 5% VISIT BY INFLUENCER SQUEEZIE 2017 2018 2019 to test paragliding and summer activities in Les Arcs in July 2019 PERCENTAGE INCREASE OF SUMMER CLIENTS 1 723 088 views on YouTube USING HERO LES ARCS MULTI-ACTIVITY CARD LES ARCS: A RESOLUTELY SUSTAINABLE CONCEPT 3 AWARENESS Les Arcs on the front line Preserving the environment means involving the local players who have a role to play through their activities or their methods of transport. Every year, in June, Les Arcs organises a “Big Clean-up”, a day devoted to collecting waste with all the resort’s A RESORT STEEPED players, season workers and the local schoolchildren… A rendezvous that makes everyone aware of the IN HUMANIST VALUES impact of human practices on nature and encourages us to change our personal behaviour on a daily basis. Charlotte Perriand, the main coordinator of would be easily and rapidly accessible on However, we don’t only try to make the construction of Les Arcs, was already foot. The alpine chalets, former sheepfolds, those who live in the resort aware: an ecologist ahead of her time in the 1950s. were preserved, since sustainable tourism holidaymakers are also concerned. She oriented the resort’s construction cannot be created by ignoring the past. To involve, inform and mobilise them, to preserve the natural environment as The best land in Arc 1800 and the easiest much as possible. This requirement led to to build on was declared a protected Les Arcs uses devices in the resort, a concentration of buildings, area and turned into a golf on the slopes and through digital to avoid pitting the mountain “OBVIOUSLY course, to be sure that it communication campaigns. To give with small individual would remain the resort’s an example, the resort encourages constructions. The aim was WE DIDN’T green area, particularly in guests to recycle their ski pass to to limit the constructed WANT CARS summer. Over and above give it a second life. area to a minimum, mainly this desire to preserve the IN THE RESORT: Further info on: lesarcs.com to preserve the mountain beauty of nature, it is also surroundings that make IF PEOPLE the political dimension of the this area so beautiful, like DECIDE TO COME initial project and its social a “nature town”. Also, so as values that are remarkable in not to alter the space too TO THE MOUNTAINS, Les Arcs. The ambition of the much, the buildings were THEY HAVE resort’s creators was to allow “laying down” or built into TO WALK the largest number of people the contours of the slopes so to discover the mountains that they disappeared, with A LITTLE!”* and have the opportunity just the roofs showing but to experience a “personal, fading into the background once they were sporting and cultural development in a covered in snow. The design means that climate of freedom and at a reasonable no apartment looks directly into another, cost”. For the apartment interiors, Charlotte so everyone can enjoy an unobstructed Perriand wanted to create a functional view from their apartment and be in direct layout that would liberate women and contact with nature. The team of town make their daily routine easier. All these planners and architects who worked on principles give rise today to the resort’s Arc 1600 and Arc 1800 also wanted a car-free “fair-minded” label since the social Roger Godino * resort right from the start, where everything dimension is so evident. 4 LES ARCS: A RESOLUTELY SUSTAINABLE CONCEPT To close the Les Arcs TRAIN AND FUNICULAR: 50th anniversary celebrations Inauguration of the new TRAVEL RESPONSIBLY funicular trains on December 14th Between 2009 and 2013, the tourism Bourg Saint Maurice to the ski slopes in just sector’s global footprint has risen from 3.9 seven minutes. Paris is therefore just 4½ hrs to 4.5 gigatons equivalent CO2 (GtCO2e), from the Les Arcs slopes and the main i.e. a 15 % increase, according to a study European capitals - London, Brussels and published in May 2018 in Nature Climate Amsterdam - are also directly connected by Change. The largest part of this carbon Eurostar or Thalys. footprint is from transport, particularly road The funicular will be proclaiming its transport (70%). identity as an avant-garde link between The train shows up as being the most the valley of Bourg Saint Maurice and the environmentally friendly form of transport: it ski area of Les Arcs even more vehemently only causes 1% of the CO2 emissions caused since the trains have been completely by people going on holiday. renewed. The new trains are particularly Since 1989, Les Arcs has been the first chic, with glassed-in roofs and windows. and the only French resort with a funicular Travellers can therefore enjoy the the Tarentaise valley, with Mont-Blanc in train that links the TGV train station in extraordinary panorama as they rise above the background. The control post is now in the middle of the train and there are panoramic windows at the front and back to offer a fabulous view to travellers. There is even a surprise for our youngest visitors: they can play at driving the train themselves using a control desk at the front of the carriage. Comfortable and innovative, the carriages are designed to meet all passenger requirements. For example, the layout of the new carriages can be changed around to hold winter or summer equipment or create spaces for wheelchair users. Environmentally responsible, the Bourg Saint Maurice funicular uses the latest technologies and runs 100% on electricity. This renovation cost 7 M euros for the carriages and the electrical equipment. CO2 EMISSIONS ACCORDING TO FORM OF TRANSPORT (IN GRAMS / KM) Car (single passenger) 207 Plane (short haul) 168 Car (petrol) 135 Car (diesel) 127 Coach (long distance) 44 Journey Paris to Bourg Saint Maurice by TGV train + funicular 3 SNCF, MEDDE, Ademe (2016 figures) MEDDE, SNCF, LES ARCS: A RESOLUTELY SUSTAINABLE CONCEPT 5 A SHOWCASE FOR THE NEW FUNICULAR The whole environment surrounding this new funicular has been given a new look to be in keeping with its aesthetic.
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