Opportunities for Diversifying Your Farm with Specialty Mixed Melons Jonathan R. Schultheis and Wilfred (Bill) R. Jester Dept. Horticultural Science, North Carolina State University, Raleigh, NC 27695-7609 Phone: 919-515-1225 Fax: 919-515-2505 Email:
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[email protected] Introduction In the eastern United States, eastern-type muskmelons (cantaloupes) have traditionally been grown for local markets. However, the release of the cultivar Athena has provided growers the opportunity to ship eastern-type melons in significant quantities due to their improved shelf life. The increased commercial shipments that have resulted from the use of the improved cultivar Athena illustrates how superior cultivars can change an industry. Since 1997, as part of the Specialty Crops Program in North Carolina, advanced lines or cultivars of various melon types not traditionally grown in North Carolina have been screened and evaluated for market potential each year. Those attributes that make a melon a good candidate for production consideration are high yields, good sweetness, attractive appearance, reasonable shelf life, resistance to various diseases, unique flavor, and a means to determine harvest for optimal fruit quality. Some potential cultivars and distinctive melon types have been identified and their qualities or attributes identified. The primary goal of the melon screening program is to assess advanced lines or new cultivars of the various melon types and to determine their adaptation to eastern United States growing conditions (i.e. North Carolina). Another objective, which is equally important, is to take promising lines or cultivars of the various melon types and test market them for consumer acceptance.