Go Southampton, Southampton’s proposed Business Improvement District

The means: to change places for the better.

0. EXECUTIVE SUMMARY ...... 3 1. INTRODUCTION & METHODOLOGY ...... 5 1.1 The project brief ...... 5 1.2 Southampton ...... 5 1.3 The Study Area ...... 7 1.4 Methodology ...... 7 1.4.a Business consultation ...... 8 1.4.b Council Officer Consultation ...... 8 1.4.c Visioning event ...... 9 2. RESULTS OF THE BUSINESS INTERVIEWS ...... 10 2.1 Respondents ...... 10 2.2 Business and City Health ...... 13 2.3 Top issues for businesses ...... 17 2.3.1 On-street behaviour, ASB and crime related issues ...... 17 2.3.2 Traffic issues ...... 17 2.3.3 City Centre Operations ...... 19 2.3.4 Visitor information and navigation ...... 19 2.3.5 Heritage ...... 19 2.3.6 Serviced Areas ...... 19 2.3.7 Offices ...... 20 2.4 Top projects for improving trading conditions ...... 21 2.4.6 Managed Shopping Areas ...... 22 2.4.7 Offices ...... 23 2.5 Reactions to concept of a BID for Southampton ...... 26 3. POTENTIAL PROGRAMME ...... 28 4. POTENTIAL BID LEVY OUTTURN ...... 30 4.1 The UK Average BID ...... 30 4.2 Considerations ...... 30 4.3 Potential levy and threshold scenarios ...... 31 4.4 Alternative levy rates ...... 38

4.4.1 Charitable Discount ...... 38 4.4.2 Night-time economy ...... 39 4.4.3 Serviced Areas ...... 39 5. FEASIBILITY ...... 41 6. CONCLUSIONS ...... 43 7. RECOMMENDATIONS AND NEXT STEPS ...... 45 8. Timetable ...... 47 LIST OF APPENDICES ...... 47

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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

To what extent do you agree that a BID should be tested at ballot in Southampton?

20% 18% Strongly Agree Agree 8% Disagree Neither agree nor disagree 54%

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IKEA LTD 3,470,000 West Quay Road

JOHN LEWIS PARTNERSHIP 2,470,000 West Quay Shopping Centre

CARNIVAL UK LTD 1,830,000 West Quay Road

OLD MUTUAL WEALTH BUSINESS 1,490,000 Portland Terrace

H.M.COURTS SERVICE 1,480,000 London Road

MARKS & SPENCER PLC 1,390,000 West Quay Shopping Centre

SOUTHAMPTON SOLENT UNIVERSITY 1,040,000 East Park Terrace

PRIMARK STORES LTD 1,020,000 Above Bar Street

SOUTHAMPTON CITY COUNCIL 985,000 Civic Centre

H & M HENNES LTD 980,000 West Quay Shopping Centre

900000 500 895000 450 890000 400 885000 350 Outturn at 1% levy rate 880000 300 Bedford Place and surrounding

£ 875000 250 870000 200 West Quay 865000 150 Marlands 860000 100 Retail Park (including IKEA) 855000 50 Core 850000 0 Number eligible of businesses 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Threshold (£)

Number of businesses 1037 383

57 106 20

471

£750,000 500 £745,000 450 Outturn at 1% levy rate £740,000 400 (without Bedford place area) £735,000 350 £730,000 300 West Quay

£ £725,000 250 £720,000 200 Marlands £715,000 150 £710,000 100 Retail Park (including IKEA) £705,000 50

£700,000 0 Number eligible of businesses Core 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Threshold (£)

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The means: to change places for the better.