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THE 2021 ECONOMIC REPORT. THE 2019-20 SEASON AT A GLANCE. Key figures from a Bundesliga and Bundesliga 2 season that was dominated by the outbreak of the coronavirus pandemic from matchday 26 onwards. is the revenue generated by the 18 Bundesliga clubs €3.8 bn in the 2019-20 season. €194.7 mn is the amount invested in youth development by the professional clubs in the 2019-20 season – an increase of around €8 million on the previous season. €726 mn is the revenue generated by the 18 Bundesliga 2 clubs in the 2019-20 season. €1.4 bn is the aggregate amount of taxes and duties paid to the financial authorities and social security institutions by the 36 professional clubs in the 2019-20 season. 52,786 people were employed either directly or indirectly in the Bundesliga or Bundesliga 2 during the 2019-20 season. GERMAN LICENSED FOOTBALL. 02 Christian Seifert, 02 Speaker of the DFL FOREWORD Executive Committee 06 Structure and financial organisation 04 08 Financial situation of German licensed OVERVIEW football ECONOMIC FIGURES. 17 Balance sheet 18 Income statement 20 Results and indicators 21 Ratio of payroll costs for match operations to total revenue 22 Groups by payroll costs for match 16 operations BUNDESLIGA 23 Groups by league table position 25 Balance sheet 26 Income statement 28 Results and indicators 29 Ratio of payroll costs for match operations to total revenue 30 Groups by payroll costs for match 24 operations BUNDESLIGA 2 31 Groups by league table position Amounts shown in this economic report are rounded to thousands of 33 Revenue and expenditure euros; the addition of these amounts may 34 Taxes and duties 35 Jobs therefore result in 32 rounding differences. LICENSED FOOTBALL 36 Ticket sales THE 2021 ECONOMIC REPORT. The financial situation of German licensed football. 2 2021 DFL ECONOMIC REPORT | FOREWORD FOREWORD BY THE SPEAKER OF THE DFL EXECUTIVE COMMITTEE Ladies and Gentlemen, This economic report presents the cumulative key economic indicators for the Bundesliga and Bundes­ liga 2 for the 2019­20 season – a season that was dominated by the onset of the coronavirus crisis. Since early 2020, the pandemic has had and contin­ ues to have a considerable impact on all areas of society. As is common knowledge, this naturally also includes professional football, leading to concerns of a health, sporting and economic nature. Starting from matchday 26 of the 2019­20 season, matches in both leagues had to be played without fans in the stadium. As such, it is no surprise that the total revenue of the Bundesliga and Bundes liga 2 declined for the first time following 15 consecutive record years – by 5.7 per cent to €4.5 billion. The economic impact of German professional football remains immense in terms of jobs as well 3 as its fi scal eff ect: 52,786 people were employed same time, however, it is clear that the massive either directly or indirectly in the Bundesliga or ramifi cations of the pandemic will require all of the Bundesliga 2 during the 2019­20 season, while the clubs to continue to act with absolute fi nancial 36 professional clubs paid a total of €1.4 billion in discipline and considerable foresight. taxes and duties to the fi nancial authorities and social security institutions. Yours sincerely, However, no one was prepared for the extent to which the coronavirus crisis would aff ect all areas of life, and football is no exception. The economic fi gures for the 2019-20 season refl ect the resulting loss of revenue – particularly from ticket sales for Christian Seifert matches held behind closed doors – and the chal­ Speaker of the DFL Executive Committee lenge of rapidly cutting costs that are often contrac­ tually agreed. And this is just the beginning. As this economic report goes to press, we already know that the pandemic will continue to have a signifi cant impact on society as a whole in 2021. In terms of the Bundesliga and Bundesliga 2, the economic conse­ quences include the ongoing absence of ticket sales as matches are still being played without fans in the stadium, as well as lower transfer expenses. Over the past 20 years, German professional football has established economic foundations on which the two leagues are able to build their future. At the GERMAN LICENSED FOOTBALL OVERVIEW. 6 2021 DFL ECONOMIC REPORT | OVERVIEW OF GERMAN LICENSED FOOTBALL STRUCTURE German licensed football consists of the 36 professional clubs, DFL e.V. and DFL GmbH. But what form does the organisational and financial framework take? he 36 clubs and limited companies of the TBundesliga and Bundesliga 2 established the “Ligaverband” on 18 December 2000 with the aim of establishing the independence of German licensed football. In a context of increasing economic strength, constantly evolving requirements and growing interest from the public, there was a realisa- DFL GmbH is responsible for the organisation and tion that the professional clubs needed their own marketing of German professional football in order to organisation, which was then created under the create the optimum conditions in the interest of the name “Die Liga – Fußballverband e.V.”. At the 2016 professional clubs. General Assembly, the clubs voted to change the name to DFL Deutsche Fußball Liga e.V. (or DFL e.V. One of DFL GmbH’s tasks is to market the media for short). This brought the name in line with the rights to matches in the Bundesliga and Bundes- Frankfurt-based DFL Deutsche Fußball Liga GmbH liga 2 as well as the Supercup and the relegation (or DFL GmbH for short), which has been managing play-offs nationally and worldwide on the best the business operations of DFL e.V. as a wholly possible terms. As a contracting partner of the rights owned subsidiary since its foundation. holders, DFL e.V. ultimately returns the income generated from marketing to the clubs in the The members of DFL e.V. are the clubs that receive Bundes liga and Bundesliga 2. A major economic the appropriate licence in the respective season and factor is at play here: in the 2019-20 season, thus play in the Bundesliga or Bundesliga 2. This revenues from the marketing of media rights to 2021 economic report provides a cumulative pre- matches in national and international competitions sentation of the key economic performance indica- alone accounted for around 39 per cent of the total tors of the clubs that played in the Bundesliga or revenue of the 36 professional clubs. The majority is Bundes liga 2 in the 2019-20 season – the corres- attributable to revenues from the central marketing ponding composition of the leagues can be found on of the DFL, but media revenues from DFB Cup, the back cover flap of this economic report. Champions League and Europa League are also included. As an organisation fee, DFL e.V. itself receives a percentage of the national and international broad- cast revenue and of the revenue from sponsorship and group marketing – i.e. of the income generated centrally. DFL e.V. largely finances its own budget including the services provided for it by DFL GmbH. 7 THE STRUCTURE AND FINANCIAL ORGANISATION OF GERMAN LICENSED FOOTBALL. Each club currently pays 6.25 per cent of the income generated to DFL e.V. as an organisation fee. Income from sales of national and international 2 3 media and licence rights to 36 professional clubs of the the Bundesliga and Bundesliga and Bundesliga 2 Bundesliga 2 (here: 2019-20 season) DFL e.V. returns the income generated from sales of media and licence rights to the Bundesliga 1 and Bundesliga 2 to the clubs. DFL Deutsche Fußball Liga e.V. with the clubs of the Bundesliga and Bundesliga 2 as members The economic DFL GmbH is a wholly relationships between owned subsidiary for DFL e.V. and the DFB are conducting the business regulated in the operations of DFL e.V. “Grundlagenvertrag”. Deutscher and is remunerated for Fußball-Bund e.V. the services performed for DFL e.V. 4 DFL Deutsche Fußball Liga GmbH 8 2021 DFL ECONOMIC REPORT | OVERVIEW OF GERMAN LICENSED FOOTBALL A SEASON IN THE SHADOW OF THE PANDEMIC The 2019-20 season was dominated by the coronavirus and the fi rst suspension of match operations in the history of the Bundesliga and Bundesliga 2. As expected, this is refl ected in the cumulative economic fi gures for the two divisions, especially because the matches after matchday 26 were played without fans in the stadium. 9 n 11 March 2020, the enormous impact that Othe coronavirus pandemic was set to have on football became visible for the first time. The postponed Bundesliga match between Borussia Mönchengladbach and 1. FC Köln was scheduled for that Wednesday evening. It became a historic occasion – the first match in Bundesliga history to take place behind closed doors. At the time, the decision to hold the match at the Borussia-Park without any fans in attendance was mainly taken because the district of Heinsberg, just a few kilo- metres from Mönchengladbach, had become an infection hotspot. Instead, it became the last match medical and hygiene-related occupational health of the 2019-20 season to take place for some time. and safety concept with matchday 26 on 16 May, the remaining 163 Bundesliga and Bundes liga 2 Two days later, the DFL Executive Committee initially matches and the four relegation play-offs were held decided to postpone matchday 26 in light of the behind closed doors in accordance with the respec- dynamic development in terms of new coronavirus tive political ordinances.

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