la fundación Fundación MAPFRE magazine#53 December 2020 www.fundacionmapfre.org

Art Jawlensky. The Landscape of Portraits CLAUDIA ANDUJAR: THE STRENGTH OF THE YANOMAMI

Road Safety NEAR-ZERO CITIES

Health Watch TAKING CARE OF YOUR HEALTH TO BE A BETTER GAMER

Ageingnomics THE AGING POPULATION AS AN ECONOMIC OPPORTUNITY VISITA NUESTRAS EXPOSICIONES VISIT OUR EXHIBITIONS

Tomoko Yoneda TOMOKO YONEDA TOMOKO YONEDA Chrysanthemums Lugar Location [Crisantemos], 2011 © Tomoko Yoneda. Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall Cortesía de la artista Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid Fechas Dates Del 09/02/2021 al 09/05/2021 From 02/09/2021 to 05/09/2021 Horario de visitas Visiting hours Lunes de 14:00 a 20:00 h. Monday from 2 pm to 8 pm. Martes a sábado de 11:00 a 20:00 h. Tuesday to Saturday from 11 am to 8 pm. Domingos y festivos de 11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm. Acceso gratuito los lunes Free entry on Mondays

Jawlensky ALEXÉI VON JAWLENSKY. ALEXÉI VON JAWLENSKY. Dunkle Augen EL PAISAJE DEL ROSTRO THE LANDSCAPE OF PORTRAITS [Ojos oscuros], 1912 Lugar Location Óleo sobre cartón. 68 x 50 cm Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall Colección particular Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid Foto: Maurice Aeschimann Fechas Dates Del 09/02/2021 al 09/05/2021 From 02/09/2021 to 05/09/2021 Horario de visitas Visiting hours Lunes de 14:00 a 20:00 h. Martes a sábado de 10:00 Monday from 2 pm to 8 pm. Tuesday to Saturday from a 20:00 h. Domingos y festivos de 11:00 a 19:00 h. 10 am to 8 pm. Sunday/holidays from 11 am to 7 pm. Acceso gratuito los lunes Free entry on Mondays

Claudia Andujar CLAUDIA ANDUJAR CLAUDIA ANDUJAR Yanomami trabajando en las Lugar Location obras de la carretera Perimetral Norte. Roraima, KBr Fundación MAPFRE KBr Fundación MAPFRE 1975 Ronda del Litoral 30, 08005 Barcelona Ronda del Litoral 30, 08005 Barcelona © Claudia Andujar Fechas Dates Del 26/02/2021 al 23/05/2021 From 02/26/2021 to 05/23/2021 Horario de visitas Visiting hours Lunes cerrado Monday: closed Martes a domingo (y festivos) de 11:00 a 19:00 h. Tuesday to Sunday (and holidays) from 11 am to 7 pm.

Autoría desconocida LA MIRADA CAUTIVA. LA COLECCIÓN DE THE CAPTIVE GAZE. THE DAGUERREOTYPE Retrato de familia, DAGUERROTIPOS DEL CENTRO DE INVESTIGACIÓN COLLECTION FROM THE CENTER FOR RESEARCH AND ca. 1840-1860 Y DIFUSIÓN DE LA IMAGEN (CRDI) - GIRONA DISSEMINATION OF THE IMAGE (CRDI) - GERONA Daguerrotipo 1/2 de placa Colección Ángel Fuentes Lugar Location de Cía KBr Fundación MAPFRE KBr Fundación MAPFRE © Josep Maria Oliveras Ronda del Litoral 30, 08005 Barcelona Ronda del Litoral 30, 08005 Barcelona Fechas Dates Del 26/02/2021 al 23/05/2021 From 02/26/2021 to 05/23/2021 Horario de visitas Visiting hours Lunes cerrado Monday: closed Martes a domingo (y festivos) de 11:00 a 19:00 h. Tuesday to Sunday (and holidays) from 11 am to 7 pm.

ESPACIO MIRÓ ESPACIO MIRÓ Lugar Location Sala Fundación MAPFRE Recoletos Fundación MAPFRE Recoletos Exhibition Hall Paseo de Recoletos 23, 28004 Madrid Paseo de Recoletos 23, 28004 Madrid Exposición Permanente Permanent Exhibition Horario de visitas Visiting hours Lunes de 14:00 a 20:00 h. Monday from 2 pm to 8 pm. Martes a sábado de 10:00 a 20:00 h. Tuesday to Saturday from 10 am to 8 pm. Domingos y festivos de 11:00 a 19:00 h. Sunday/holidays from 11 am to 7 pm. Acceso gratuito con la compra de la entrada a las Free access with the purchase of an entrance ticket to salas Fundación MAPFRE Recoletos the exhibition halls of Fundación MAPFRE Recoletos

EVITA COLAS COMPRANDO ONLINE TUS ENTRADAS ¡¡RESERVA TUS ENTRADAS!! BOOK YOUR TICKETS!! BEAT THE QUEUE, www.entradas.fundacionmapfre.org BUY YOUR TICKETS ONLINE the picture

Fundación MAPFRE Ageingnomics Research Center

The new Fundación MAPFRE Ageingnomics The event to launch the center, held on December Research Center aims to become a leading meeting 10, was attended by Teresa Ribera, fourth deputy prime space and forum in Spain, furthering research minister and minister for the Ecological Transition and and the dissemination of knowledge regarding Demographic Challenge, in the photo next to Antonio the economics of aging, always with a positive Huertas, president of Fundación MAPFRE, Ignacio perspective on the demographic change, and helping Baeza, vice president of Fundación MAPFRE, Juan raise the profile of entrepreneurial projects related Fernández Palacios, CEO of MAPFRE VIDA, and Iñaki to this field. Ortega, director of Deusto Business School in Madrid.

la fundación Fundación MAPFRE magazine Chairman of the Editorial Board Ignacio Baeza Director Javier Fernández González Published by MAPFRE Corporate Communication Editorial & Advertising Dept. Ctra. de Pozuelo 52. 28222 Majadahonda. Madrid T 915 815 359 - 915 815 . [email protected] www.fundacionmapfre.org Distributed by Fundación MAPFRE Marketing Area. P° de Recoletos, 23. 28004 Madrid. [email protected] Editorial Production Moonbook S.L. [email protected] Printed by Edipack Grafico, S.l. Legal Deposit M-26870-2008 ISSN 1888-7813 The publication of this magazine does not necessarily imply agreement by Fundación MAPFRE with the contents of the articles and works therein. The reproduction of articles and news is duly authorized, provided express authorization is sought from the publishers and the source is acknowledged.Cover © Alexéi von Jawlensky, Prinzessin Turandot [Princess Turandot], 1912, private collection, Switzerland. On deposit at Paul Klee Center, Bern. Photo: Paul Klee Center, Bern

LA FUNDACIÓN MAGAZINE#53 — the picture summary

MARIANO JABONERO IN FIRST PERSON 6 MARIANO JABONERO The secretary general of the OEI (Organization of Ibero- American States) speaks to us about education in this region.

ART 10 ART FOR ALL Our exhibitions open to the world. 12 JAWLENSKY. THE CLAUDIA ANDUJAR: LANDSCAPE OF PORTRAITS THE STRENGTH OF THE YANOMAMI This exhibition can be visited at Fundación MAPFRE’s Recoletos Hall in Madrid from February 9 through May 9, 2021. 20 CLAUDIA ANDUJAR: THE STRENGTH OF THE YANOMAMI Between February 26 and May 23, 2021, our KBr Photography Center in Barcelona is hosting an exceptional collection of documents and photographs by the Claudia Andujar photographer Claudia Andujar. The young girl Susi Korihana thëri in a stream, infrared film. Catrimani, Roraima, 1972-1974 28 COMMITTED © Claudia Andujar NEIGHBORHOOD SUPERHEROES

LUKAS FOUNDATION LUKAS FOUNDATION We present a pioneering initiative in Spain whereby adults with severe functional diversity can live together with a certain degree of autonomy in supervised accommodation.

32 PROFESSIONALS AND MORE We talk to Eduardo Camacho Collado, treasurer of ADCHoyo and one of the promoters of Zancadas Solidarias.

36 INSURANCE SECRETS WHEN INSURANCE IS POETRY

summary — LA FUNDACIÓN MAGAZINE#53 lf #53

HEALTH WATCH BRAIN DAMAGE APP, 38 A ONE-STOP DIGITAL WINDOW BRAIN DAMAGE APP, A ONE-STOP DIGITAL WINDOW Our new app, Brain Damage, supports families affected by acquired brain damage (ABD), enabling them to apply from a cell phone for the resources and grants available. 42 TAKING CARE OF YOUR HEALTH TO BE A BETTER GAMER Gamers spend many hours sitting in front of the computer NEAR-ZERO CITIES screen and, therefore, must take special care of their health and living habits.

ROAD SAFETY 46 NEAR-ZERO CITIES We analyze what mobility is going to be like in Zero Cities, in particular the examples of Boston, Bogotá and Móstoles.

50 SOCIAL INNOVATION THE AGING POPULATION Meet the winners of the third edition of the Fundación MAPFRE Social Innovation Awards. AS AN ECONOMIC OPPORTUNITY

AGEINGNOMICS 56 THE AGING POPULATION AS AN ECONOMIC OPPORTUNITY We present our new Ageingnomics Research Center.

62 ANOTHER WAY TO HELP

64 SEEN ON THE WEB

LA FUNDACIÓN MAGAZINE#53 — summary 6

Mariano Jabonero, secretary general of the OEI (Organization of Ibero-American States) “We must bear in mind that there exists a world of education outside school”

TEXT: MARTA VILLALBA IMAGES: © OEI, 2020

In First Person — LA FUNDACIÓN MAGAZINE#53 7

Secretary General of the OEI (Organization of Ibero-American States) since 2018, Mariano Jabonero (Madrid, 1953) is an open book on educational matters. His professional career in this area has covered every level of this field: first, teaching in infant, high school and college education posts; and, later, he held various institutional posts, ranging from provincial education director to executive positions in both the private and public sector. At different times, he has worked on a range of programs in all the Ibero-American countries as a consultant or expert for UNESCO, the United Nations Development Program (UNDP), the Organization of American States (OAS) and the OEI. We talk to him about how the pandemic has affected education in Latin America and the educational challenges facing this region.

What were the strengths and weaknesses with pedagogical and administrative qualities. This of education in Latin America prior to the is therefore a complex skill set and, for too long, in pandemic? many places the post was entrusted to people with no In a quantitative analysis, two figures speak for training in those fields. themselves. One is that, for the first time, enrollment And what was the situation for college in elementary and middle school education was nearly education? one hundred percent. This was a historic milestone for One striking result is that enrollment in higher the region. Never before had they managed to enroll education achieved a world record. In this region, the all the boys and girls. The second is that the length of their schooling is highly variable. If a child spends less number of students in higher education reached 30 than eleven years in school, there is a really high risk million in 2019. This is an unusual, yet highly positive of an unsatisfactory social, labor and personal future. fact which reveals two things: firstly, that social and That length of time is common in Chile, Uruguay, poverty reduction policies – from the 1990s through to Argentina and the urban areas of Colombia, but is very 2012-2015 – really worked; and, secondly, that a lower rare in countries such as Honduras and Guatemala, middle class emerged which was able to start thinking where the norm is three or four years, clearly an that their children could go to college. 70 percent inadequate level of schooling. Dropout rates in the of those 30 million are boys and girls from families region are very high, with an average of 50 percent, where no one had ever gone to college. which is a really alarming figure. Education in the However, quantity does not necessarily mean region, in terms of quality and inclusion, was very low quality… and unsatisfactory as regards fairness and equality Indeed so. The challenge now is to verify the quality criteria. offered by each center, as the situation is really And how can that educational quality issue be varied throughout the region. In Argentina, Uruguay overcome? and Chile, higher education is strictly regulated, According to the OECD, the factors that most somewhat similar to that in Europe, and the number determine an educational system’s quality are the of universities is limited. But in countries such as training of teachers and school leaders. A school Mexico, the number of university centers is in the principal is someone capable of making a school work thousands, clearly an excessive supply. Moreover, well, average or poorly. Such a person must combine there is a widespread problem as regards relevance: several profiles at once: be a human resources leader what is studied in the universities has very little to do

LA FUNDACIÓN MAGAZINE#53 — In First Person “The curriculum must be overhauled to seek out lessons that are meaningful, relevant and socially valid” 8

with the real economy and productivity in the region. the region. The other 50 percent were excluded and, Despite being a great source of wealth, a mere two in some rural areas this figure exceeded 80 percent. percent of students graduate with degrees related to What will this interruption mean for these agriculture. On the contrary, Business Administration, students long term? Sociology and Communications degrees are According to research by the OEI, they will lose between commonplace in the region, although the productive 10 and 50 percent of their lessons and this will mean system employs few workers with humanities studies. that, when they are older and start working, they will be Which countries were more advanced in less competent youngsters. What’s more, we believe that education before the pandemic? 17 percent will not return to school or college and that There are many nuances to be considered, but school percentage of 177 million is a lot of boys and girls. results in external examinations are a fairly reliable What is the most immediate challenge to avoid indicator. The best performers in this regard are, this loss of learning? basically, Chile, Uruguay and Argentina. And, on the The most urgent challenge is to close the digital Iberian peninsula, Portugal is the European Union divide, with Internet access for all. This also happens country which has improved its quality of education in Spain and Portugal. In the OEI we have many the most over the past 20 years. This amazing example projects in this area and they don’t entail huge has set the benchmark for the whole world. Moreover, investments. There is also another factor: the poor there is also a tremendous difference between the digital skills of teachers. These are professionals urban and rural areas, although this is the case in who are not used to employing digital skills and they general throughout the region. find it tough. In addition, digital contents need to be developed for languages and math. During the And which were most in need of reinforcement? pandemic, the OEI produced more than 500 digital Mexico, Honduras, El Salvador and Guatemala are systems that we supplied free of charge to teachers. countries with very poor educational levels, but we must also bear in mind that they are very poor. Specifically, what projects are you referring to? Sometimes we forget that, until very recently, they In Peru we carried out an initiative a few years ago – it was called Luces para Aprender [Lights for were going through civil wars and armed conflicts Learning] – to bring connectivity to rural schools in there, and that leaves really negative aftereffects. And forest areas where there was no electricity. Everything yet another factor. These are lands systematically was resolved by simply installing a solar panel and a ravaged by unavoidable natural phenomena that pole, all connected to several storage batteries so that profoundly undermine everything. Each time a their computers had Internet access via a satellite system hurricane passes through, schools are destroyed. – which is cheap – and that’s it. The cost is really low. Working there and doing it well is very tough. As for higher education, there are excellent, prestigious What do you think of online teaching as a system? universities in all these countries, coexisting with I’m in favor of hybrid education. I believe that others which perhaps raise doubts as to whether they classroom teaching is essential, unless the child is should be called universities. sick, but also distance learning. School is no longer confined within four walls, it is totally ubiquitous. And And, suddenly, the pandemic hit… What effect it’s not just a question of giving classes online; you did it have on education in the region? need your own digital production. These days, there It meant that 177 million students were confined are wonderful examples. I’m referring to applications to their homes. And only half of them – the rich for different subjects that get anyone who sees them ones – were able to continue their education online, instantly hooked, as they are so graphical, highly thus demonstrating the lack of educational equity in intuitive and motivating.

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“There exists a really wide digital divide and it must be closed so that everyone can have the same opportunities”

Returning to the pandemic, what has been knowledge. There is a world of education that is not learned from it? in the school; it’s also in the family, and this must be That the education we had was much more fragile reinforced and supported, as well as the social fabric and inefficient than we believed. We thought that, within which many of our kids are going to learn. once we were schooling all the children, everything Summer camps, for example, where they learn a was fine, and it wasn’t so. There was a really wide range of different things, among them living together, digital divide and it must be closed so that everyone which is so important. can have the same opportunities. Secondly, it’s Are you referring to fostering the so-called soft necessary to work with hybrid systems and that skills, i.e. social and personality traits? they become generally available. Thirdly, that the Indeed, these are skills that are not strictly school- curricula or syllabuses should be revised. Those we related; that’s why I make the distinction between are currently using contain lots of things that are school and education. In surveys conducted by of no practical use. They have remained in place the BID (Inter-American Development Bank) over time simply due to administrative inertia. A among regional business leaders on education friend of mine always asks the same question: we and productivity, they were asked what skills they all studied square roots at school, but has anyone most appreciated when recruiting a young person. ever used one in their life? No one. The curriculum Someone who is able to understand well, interpret, must be overhauled to seek out lessons that are communicate, share, work in a team, be punctual, meaningful, relevant and socially valid. And a fourth respectful… When recruiting young leaders in thing: education must not be associated solely with companies, one factor that is highly valued is that they the school. Yes, it is fundamental and indispensable, do sports – that scores highly. Because that youngster but there are other educational spheres – sporting knows about teamwork, suffering and enjoying and cultural – which generate a great deal of together.

LA FUNDACIÓN MAGAZINE#53 — In First Person According to the UNESCO, “culture constitutes a fundamental dimension of the development process and helps to strengthen the independence, 10 sovereignty and identity of nations.” Fundación MAPFRE enthusiastically strives to bring art closer to the citizens of the whole world

Art for all

Madrid Madrid TOMOKO YONEDA ALEXÉI VON JAWLENSKY. Recoletos Hall (Madrid) THE LANDSCAPE From 2/9/2021 through 5/9/2021 OF PORTRAITS Recoletos Hall (Madrid) From 2/9/2021 through 5/9/2021

Alexéi von Jawlensky Princess Turandot, 1912 Oil on canvas Paul Klee Center, Bern. On loan from private collection Inv. 91389 Photo: Paul Klee Center, Bern

Madrid ESPACIO MIRÓ Fundación MAPFRE Recoletos Hall

Tomoko Yoneda Chrysanthemums, 2011 © Tomoko Yoneda. Courtesy of the artist

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Barcelona Barcelona THE CAPTIVE GAZE. THE DAGUERREOTYPE CLAUDIA ANDUJAR COLLECTION FROM THE CRDI Fundación MAPFRE KBr Photography Center (CENTER FOR IMAGE RESEARCH From 2/26/2021 through 5/23/2021 AND DIFFUSION) – GIRONA Fundación MAPFRE KBr Photography Center From 2/26/2021 through 5/23/2021

Claudia Andujar Susi Korihana thëri Swimming, Catrimani, Roraima, 1972-1974 © Claudia Andujar

Unknown authorship Family Portrait, ca. 1840-1860 1/2 plate daguerreotype Ángel Fuentes de Cía Collection © Josep Maria Oliveras

Nicholas Nixon The Brown Sisters, 1975 Fundación MAPFRE Collections © Nicholas Nixon

São Paulo NICHOLAS NIXON Tomie Othake Institute From 1/22/2021 through 4/18/2021

LA FUNDACIÓN MAGAZINE#53 — art art — LA FUNDACIÓN MAGAZINE#53 Visit our digital edition 13

Jawlensky. The Landscape of Portraits TEXT: FUNDACIÓN MAPFRE CULTURE AREA

Co-organized by Fundación MAPFRE, the Musée Cantini in Marseille and La Piscine - Musée d’art et d’industrie André Diligent de Roubaix, this exhibition is curated by Itzhak Goldberg and can be visited in the Fundación MAPFRE Recoletos Hall in Madrid from February 9 through May 9, 2021.

“Everything is as simple as possible. I found myself landscape, it is the portrait – and, in particular, his when I understood that my inner self, my outlook studies of the human face – which most clearly on life and my interest in art are so intense that characterizes Jawlensky’s pictorial production, they call for another way of thinking; in the end, given that it is by way of this genre that the artist the persistent feeling of the color of nature lives in believed he could achieve the spirituality he so me. […] I encounter immense joy at work and I seek yearned. From his heads series of the prewar my own way of expressing my impressions.” period, up to the Mystical Heads, the Geometric With these words, written in 1909, the Heads and the Meditations, his paintings reveal Russian painter Alexei von Jawlensky (1864-1941) a constant tension between the portrayal of the expressed the change his work had undergone individual and that person’s reduction to an following his apprentice phase in Saint Petersburg, archetype. given that, on arriving in Munich he had found the There are two events in the life of Jawlensky way to express “feelings, passion and spontaneity” that seem to have marked this spiritual, almost in his paintings. religious quest, which he relates in his memoirs, Jawlensky was one of the artists who dictated four years prior to his death. Regarding the participated in the formation of The Blue Rider first, he narrates the impression made on him, as a group in 1911 and, together with his friend and child, when he saw an icon of the Virgin in a Polish colleague Wassily Kandinsky, is today considered church called Kostjol. The second refers to his visit one of the fathers of German expressionism. In to the Universal Exhibition in Moscow in 1880: “At both Munich and the town of Murnau, the artist the end I discovered the section dedicated to art. became one of the fundamental figures for the There were only paintings and I was touched by development of a free language, in which color and God’s grace, just like the apostle Paul at the time of form served to express the most intimate feelings his conversion. My life was totally transformed by of the artist. it. Since that day, art has been my sole passion, my Despite the profound evolution of his oeuvre, sanctum sanctorum, and I have devoted myself to it which covers such genres as the still life or in body and soul.” The association between spirituality and art Variation: Spätsommer Nachmittag [Variation: Late Summer Afternoon], c. 1917 is particularly evident in the mind of the Russian Oil on board attached to canvas. 36.3 x 27.8 cm people, for whom the religious icons do not so Kunstmuseum Liechtenstein, Vaduz Photo: Kunstmuseum Liechtenstein, Vaduz / Heinz Preute Studio much represent the visible reality, but rather an

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abstraction of the divinity. In some way, Jawlensky dedicated a good part of his career to producing modern icons, with which he started out early in his career and to which he returned in his final works, the Meditations. The tendency we always have to seek a human form for any representation makes the face an object that is conducive to experimentation. For Jawlensky, it brings together what is legible and illegible, the seen and unseen, and thus, in the latter, manages to combine two areas that have always been considered mutually exclusive in the history of art: imagination – the icon itself – and its formal execution – abstraction. As pointed out by the exhibition’s curator, Itzhak Goldberg, we can see how “the two events that really left their mark on Jawlensky are situated midway between art and religion, something which really indicates the short distance that, for him, separated these two spheres.” With respect to his insistent study of the human face, Jawlensky wrote: “I felt the need to find a form for the face, because I had come to understand that great painting was only possible with a truly religious sentiment, and that could only be captured with the Schwarzer Tisch [Black Table], 1901 human face.” Oil on canvas. 90 x 65 cm The selection of works in Private collection, Switzerland. On deposit at Paul Klee Center, Bern. Photo: Paul Klee Center, Bern the exhibition Jawlensky. The Landscape of Portraits which Fundación MAPFRE is presenting in its Recoletos Hall offers a broad chronological overview of the painter’s career set out in six

art — LA FUNDACIÓN MAGAZINE#53 The exhibition offers a broad chronological overview of the painter’s career and contrasts his works with those of various different artists who had an influence on him, most notably André Derain, Henry 15 Matisse, Marianne von Werefkin or Gabriele Münter

Stilleben mit gelber und weisser Kanne [Still Life with Yellow Coffee Pot and White Tea Pot], 1908 Oil on board attached to wood. 49.6 x 53.8 cm Private collection, Switzerland. On deposit at Paul Klee Center, Bern Photo: Paul Klee Center, Bern sections and contrasts his works style, influenced by Van Gogh of the most influential avant- with those of various different and the Post-Impressionists. In garde artists. In the company of artists who had an influence on 1905, at the Salon d’Automne in Kandinsky, Münter and Werefkin, him, most notably André Derain, Paris, he was really impressed he spent several summers from Henry Matisse, Marianne von by the works of «the fauves», 1908 in Murnau, in Upper Werefkin or Gabriele Münter. who were also exhibiting there. Bavaria. The next year would He returned to the French prove crucial for the painter, as The early years capital in 1907 and encountered the strokes of his works were Landscapes, portraits and still paintings by Cézanne, as well as clearly increasingly confident and lifes from this period illustrate by Gauguin, from whom he took the strength of the color nearly the first direction taken in the idea of painting flat surfaces overpowering. Jawlensky’s artistic evolution, with vivid colors and precise as they clearly reveal the legacy contours. Prewar heads of his maestro Ilya Repin, but In Munich, where he lived These heavily stylized heads also the first signs of his own from 1896, he got to know some with their intense, garish

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Spanische Frau [Spanish Woman], 1910 Oil on board. 53.7 x 49.6 cm Private collection Photo: Maurice Aeschimann

colors reveal faces with wide- edging toward brown and ocher Variations on the landscape open eyes and marked pupils tones, chins were more pointed, theme that pierce viewers without eyes and nose were increasingly In 1914 all Russian citizens seemingly looking at them, as angular, as if he needed to lean found themselves forced to though the artist were seeking toward the icon to reach some leave Germany within forty- something beyond the human kind of serenity that could eight hours. The painter then being. distance him from previous went into exile with Marianne From 1913 they underwent compositions with more vivid von Werefkin and her family some changes: the colors started colors. in Switzerland. There, isolated

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from everything, he sought a new direction for his artistic career. He abruptly abandoned the face motif that up to then had been his dominant theme and started depicting the same scene over and over again with tremendous freedom and chromatic experimentation. This marked the start of the Variations, whose title suggests the musicality of the works, and the seriality of his production. Small works that, with their vertical format, questioned the horizontal presentation traditionally afforded to the landscape genre.

Mystical heads The Mystical Heads coexisted for some time in Jawlensky’s work with the Variations, whose production he interrupted in 1921. These are stylized faces in which the nose takes on an L shape and the mouth is suggested by a simple line. The ears have disappeared and large, almond-shaped eyes stand out, although they sometimes remain closed. All these characteristics continue in the Savior’s Faces, which the artist initiated around the same time. Paintings with religious titles that he continued until 1922, in which the faces became increasingly rigid and Dunkle Augen [Dark Eyes], 1912 occupied the entire surface of Oil on board. 68 x 50 cm Private collection the canvas. Photo: Maurice Aeschimann

Geometric or abstract heads In these oval faces – which Jawlensky started in 1918 and on which he worked continuously until 1935 – the eyes are already

LA FUNDACIÓN MAGAZINE#53 — art I felt the need to find a form for the face, because I had come to understand that great painting was only possible with a true 18 religious sentiment, and that could only be manifested with the human face

Abstrakter Kopf: Karma [Abstract Head: Karma], 1933 Oil on board attached to wood. 42.6 x 33 cm Private collection Photo: Don Ross sealed. This is the first time producing a spiritual connection icons, in a process based on this that he produced a series of with the spectator. type of artistic manifestation paintings in which open eyes The geometrical, inscrutable and to which he finally returns. are not present, as though the aspect of these compositions is Because, as the artist himself artist – and also the depicted accentuated by the vertical and pointed out, “in my view, the face face itself – were looking horizontal lines that make up is not simply the face, but rather inward, toward an inner world the face and suggest the hair, as the whole cosmos […]. The entire without actual contact, but though the artist were creating universe is reflected in the face.”

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Meditations and final still lifes In 1921, in an attempt to force his separation from Marianne Werefkin, Jawlensky moved to Wiesbaden where he held a solo exhibition and participated in a variety of group exhibitions. It would be Emmy Scheyer, a friend and muse, who championed the artist’s work in both Germany and the United States, providing relief for the painter’s precarious economy and his complicated state of health, since he suffered from crippling arthritis that would prevent him from working in his latter years. In Meditations, the human face undergoes a definitive process of metamorphosis. The forms are reduced to a minimum, contrasting sharply with the color, which maintains tremendously expressive power. The increasingly dark tones are applied with broad, dense brushstrokes. When it has not completely disappeared, the face invades the pictorial surface and, as the chin is cut off by the frame, what we observe is a severely reduced part of the face, in a composition that blends the icon and the cross. With these works, the evolution of Jawlensky’s art comes full circle. It is as though, throughout his whole career, he had progressively divested Grosse Meditation [Great Meditation], 1936 himself of any narrative and Oil on board. 25 x 17 cm expressive anecdote that might Muzeum Sztuki, Łódź Photo: Museum Sztuki distract him from the very essence of painting and the spiritual, ascetic quest which always haunted him.

LA FUNDACIÓN MAGAZINE#53 — art Funeral Caskets, infrared film. Catrimani, Roraima, 1976

art — LA FUNDACIÓN MAGAZINE#53 Visit our digital edition 21

Claudia Andujar: The strength of the Yanomami TEXT: FUNDACIÓN MAPFRE CULTURE AREA IMAGES: © CLAUDIA ANDUJAR

Between February 18 and May 16, 2021, the KBr photography center in Barcelona will be hosting the Claudia Andujar exhibition, organized by Instituto Moreira Salles, Brazil, in collaboration with Fundación MAPRE. Curated by Thyago Nogueira, this exhibit brings together an exceptional series of photographs and documents of a photographer, who, for over five decades, has devoted her life and work to documenting and protecting the Yanomami people, one of the largest, most threatened indigenous groups in Brazil. After four years researching the artist’s archives, the exhibition brings together around 300 photographs, an audiovisual installation and a series of drawings made by the Yanomami. Moreover, it includes a selection of her earliest photographs taken in Brazil in the 1960s and 70s.

Born in Neuchâtel, Switzerland, in 1931, Claudine Some time later she traveled to the state of Pará, Haas grew up in Transylvania, in a family of Protestant where she spent a month living with the Xikrin and Jewish origin who died in the concentration Indians and, between 1966 and 1971, she worked as a camps of Auschwitz and Dachau. The girl managed photojournalist and portrayed the underprivileged in to flee with her mother and, in 1946, arrived in society, such as drug addicts and prostitutes. Finally, New York, where she changed her name to Claudia in the early 1970s, she came into contact with the Andujar, the surname taken from her first husband, Yanomami and she devoted her work between 1971 Julio Andujar, a refugee from the Spanish Civil War. and 1977 to them. An admirer of the painter Nicolas de Stäel, in the city The Catrimani River, which the Yanomami call of skyscrapers she tried her hand at abstract painting, Wakatha u (giant armadillo), starts in the Parima while working as a guide at the United Nations. In mountain range, on the Brazil-Venezuela border, and 1955 she traveled to Brazil for the first time and is considered the cradle of this indigenous community, decided to stay and live in São Paulo, where she found who have inhabited this region for a thousand years. photography to be a method for communicating and Hunter-gatherers and farmers move around an area of interacting with the local population in her new 120 km2 divided between northern Brazil and southern adopted country. Venezuela. Their population is estimated at 36,000 Her work gradually developed into a study of the people, two thirds on the Brazilian side. This is an most vulnerable communities in the country and, ethnic group divided into several subgroups and over in 1962, she started the series Brazilian Families. 200 communities with four different languages, but all

LA FUNDACIÓN MAGAZINE#53 — art Andujar gives form to the shamanic experience and offers a new understanding of this culture, whose meaning can only be understood 22 through images

with the same roots. A large part and their different peoples. On The Yanomami burn their malocas when they migrate, want to get rid of a plague or when an important of them live in the highlands, far December 17, 1971 the artist leader dies. Infrared film, Catrimani, State of Roraima, from rivers, but near streams and landed at Parima for the first time, Brazil, 1976 springs that provide them, even accompanied by her husband in times of drought, with a ready George Love. In April the following supply of fresh fruit and animals. year, she returned alone, fascinated Between the 1940s and the 1960s, by the culture of this isolated various religious missions settled community and ready to immerse in the region in order to protect, herself in their daily lives. The evangelize and offer health care pictures of Claudia at that time, to the inhabitants of the area. taken in the various different Carlo Zacquini was one of the sectors she traveled around, reveal lay brothers who, together with a traditional lifestyle: daily routines the priest João Batista Saffirio, in front of the yano, the communal settled on the banks of the river homes that house dozens of in 1965 and helped Andujar come families under the same roof, the into contact with the Yanomami women collecting fruit and the men

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Hut near the Catholic mission by the Catrimani River, hunting small animals. Andujar Hileia] at the Museu de Arte de infrared film. Roraima, 1976 photographs in an ethnographic São Paulo in 1973. This was an manner, full of respect and audiovisual presentation employing curiosity, but maintaining a certain two projectors, fusion control distance. Nonetheless, it is removed and small mirrors on the lenses from the documentary style to of the projectors that replicated which the viewer is accustomed. the images on seven screens. On returning to São Paulo, the This marked the first step toward artist requested an extension to the invention of a photographic the Guggenheim fellowship she universe of the Yanomami, free of had obtained some time earlier to journalistic documentary concerns take on the Xikrin Indians project, or the ethnographic rigor of abandoning it for the Yanomami. anthropology. Shortly after, with the increased The following year, Andujar interest of the Brazilian public returned to the Catrimani River in the Amazon, she presented O and tried to capture all the stages homem da hileia [The Man of the of the funeral rite or reahu, which

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can last several days or weeks connection between them. She The young girl Susi Korihana thëri in a stream, infrared film. Catrimani, Roraima, 1972-1974 depending on the importance of gives form to the shamanic the dead person, and of the food experience and offers a new offering, translating abstract understanding of this culture, concepts through her camera. Little whose meaning can only be by little she began experimenting understood through images. She with different techniques. She also began a series of black and applied petroleum jelly to the white portraits of adults and camera lens, used different flash children in front of their collective devices or infrared film with which homes. The choice of chiaroscuro she created visual distortions, and narrow framing creates an streaks of light and saturated atmosphere of intimacy and colors, and prolonged exposure highlights the individuality of the times in order to overlay various subjects. These images celebrate scenes on the same frame and a true friendship, given that the visually suggest the presence of Yanomami welcomed the artist into many people and the spiritual their community.

art — LA FUNDACIÓN MAGAZINE#53 Claudia Andujar launched a vaccination campaign to protect the health of the indigenous people and took the opportunity to produce numerous portraits of each of them 25

Yanomami working on the roadworks of the Northern In 1974, with the help of Carlo made up of those who showed the Perimeter Road. Roraima, 1975 Zacquini, the artist proposed that greatest interest in the activity. the indigenous people she had The next step was to ask them to previously photographed should draw characters they considered produce drawings on paper using important for whatever reason. markers. This resulted in 100 That was the starting point for drawings, a selection of which are researching their mythology. present in this exhibition: “Initially They were also asked to include a all the indigenous people willing to description and a comment on their collaborate participated and they drawings,” Andujar stated in 1976. were asked to draw whatever they In the early 1970s, the Brazilian wanted. Most of them preferred military dictatorship launched a to reproduce their body paint. I program to exploit the Amazon asked those who had produced region. Due to forestry and mining a more interesting work to draw depredation, and to the spread scenes of everyday life. This group of diseases – given that many then spawned a smaller group people emigrated from the cities

LA FUNDACIÓN MAGAZINE#53 — art From 2013 onward the artist progressively withdrew from the political scene, solely using her art to maintain the Yanomami 26 cause in the spotlight

to perform these jobs in a territory to promote the defense of the rights From the series Marked, double exposure, Brazil, 1983 hitherto isolated – the daily life of this community and restore of this community was seriously their dignity as a people. Finally, threatened. When Andujar the government formalized the denounced this situation, she territorial demarcation of this was prevented from entering the indigenous group’s lands in 1992. area. From that moment on, she During this time Claudia Andujar dedicated her life and work to the launched a vaccination campaign to territorial and cultural defense protect the health of the indigenous of the Yanomami through the people and took the opportunity to creation, in 1978, of the NGO Pro- produce numerous portraits of each Yanomami Commission (CCPY) of them. Viewed together, these together with Carlo Zacquini and portraits reveal the diversity of this the anthropologist Bruce Albert. group, those who have received Moreover, she began traveling medical assistance and the degree around the world with the of contact they have with Western Yanomami leader Davi Kopenawa society.

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Nakë Ixima and Marokoi Wapokohipi thëri dancing and After numerous protest George Eastman House, Rochester. singing in the communal hut. Catrimani, Roraima, 1974 campaigns, exhibitions and the In 2004 she received a grant to publication of several books, organize her photographic archive. between 1993 and 2013 the artist For Thyago Nogueira, curator of progressively withdrew from the the exhibition, this work over these political scene, solely using her past four years served to bring art to maintain the Yanomami together the series of photographs, cause in the spotlight. The Lannan drawings and documents that make Foundation in Los Angeles (USA) up this Claudia Andujar exhibition recognized her work with its now presented in KBr Fundación “2000 Cultural Freedom Prize” MAPFRE, the new photography and she participated in the 2012 center that our Foundation has PhotoEspaña festival in Madrid. opened in Barcelona. Today her works can be found in some of the world’s most important Exhibition organized by Instituto Moreira collections, such as the Museum Salles, Brazil, in collaboration with of Modern Art in New York or the Fundación MAPFRE.

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COMMITTED — LA FUNDACIÓN MAGAZINE#53 You can read the full article in our digital edition

More information on the Sé Solidario program’s 29 Neighborhood Superheroes on our website Neighborhood Superheroes Lukas Foundation. Listen to a voice and travel far and wide TEXT: FRANCISCO JAVIER SANCHO MAS IMAGES: LEAFHOPPER

Almost every day Obdulia visits her son, who suffers from severe multiple disability, at his home in San Juan de Alicante. You read that right; not a ‘hospice’, but rather a ‘home’. That is the whole idea. To demonstrate that adults suffering from such a condition can live together with a certain degree of autonomy in supervised accommodation. In this new chapter on our Neighborhood Superheroes, we present this pioneering initiative in Spain, run by the Lukas Foundation.

When Obdulia (a 61-year-old this evening. And Yolanda Santos, come here to receive care and nurse in Alicante) calls the cruise a social educator and program treatment. When evening comes, company, she always warns them in coordinator. And the rest of the the six companions move into their advance: “We’re bringing someone center’s eight workers who work home, which started up in 2016. in a wheelchair.” She does not say morning, evening and night shifts. “And look,” Inmaculada says to that it is Arturo, aged 26, who has A total of 19 foundation personnel us, “look!” It is a sensory garden, suffered severe multiple disability ensure that the residential center each section filled with different from a young age. Nor that he can runs smoothly. There is Inmaculada smelling plants and adapted still move his hands, albeit with Grimal, a social worker, who shows spaces. The foundation actually stunted fingers, or that he mainly you round the facilities smiling all started off adapting playgrounds communicates through smiles and the while. Everything is spacious: in both Madrid and Alicante, so his eyes. rooms, corridors and the bathrooms, as to demonstrate that inclusion “Can you imagine it? 26 years each shared between two rooms. was feasible if the conditions were caring for Arturo full time, as There, thanks to the adapted beds right. And “look”, Inma enthuses: well as two other children.” Now, (really expensive, by the way) and the bikes. Bicycles adapted for Arturo (from now on we will harnesses, the caregivers are able to people with disabilities. The simply call him ‘the traveler’), can bathe all the residents. bikes are maintained and fixed by also count on the assistance of the During the day, there is also a homeless people from the Santa Lukas Foundation staff. Like José therapy center which opened in María de la Paz hostel run by the Carmona, a young occupational 2014. Last year alone, they provided San Juan de Dios order. therapy assistant, who is looking 1,400 therapies to people with “And look!” Inma, the social after Arturo and his companions disabilities of various kinds who worker, continues, “come in here”.

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“About half a million euros a year,” Anne Marie tells us. “That includes all the donations and aid we receive. For example, that fully-adapted electric car was a donation from Nissan. And some 19 people on the payroll and a load of other expenses that would be impossible to meet without the help of many people, of all those kind institutions who come together in solidarity with us. There are so many that it would be impossible to list them all. Even those pictograms that teach people with disabilities to protect themselves from sexual abuse, given that they are especially vulnerable, cost money.” “The first collaborators are the parents,” says Anne Marie. We are in a sensory room. You lie prior to starting the foundation. No “Without their help, this would down on a water bed, connected to close relative. It was a friend’s son be impossible. They are fully a stereo system that boosts the bass that inspired her. engaged in their children’s care or treble frequencies according Together with a group of and adaptation. Our personnel to your mood. And you feel the like-minded friends, she began to is the other element.” One third vibrations. “And look!” Up there, on imagine adapted leisure areas. And, of the expenses are covered the ceiling, moving lights simulate from there, came the “integration by the regional government of amniotic fluid. parks”. After building these parks in Valencia. Another third depends The founder of Lukas, Anne Madrid and Alicante, the foundation on the organized events and Marie, is a Dutch lady with jet came about in 2014, with the day its members (currently around black hair. She came to live in Spain center offering all kinds of therapies 300). And another third comes with her family years ago, because (sensory stimulation, hydrotherapy, from donations, such as the land her husband, a textile engineer physiotherapy, therapies with dogs, provided by the city council, or the – who happens to be passionate etc.). Later, adapting models already aid from sister organizations such about renewable energy sources operating in her native Holland, the as Fundación MAPFRE through – was transferred to our country. home where ‘the traveler’ and his the Vidas Cruzadas cause of its Alphons, her husband, is behind companions now live. program Sé Solidario. “And also the the warmth of the Lukas home. But, all this is not easy. You look collaboration of volunteers and a Thanks to contacts and friends, he at this foundation and think about growing number of organizations managed to source 176 photovoltaic the workers, the bikes, the adapted such as the Rotary Foundation or panels that make the center 85 shower trolleys, trampoline mats, the homeless people who maintain percent energy independent. the park and the sensory room. their adapted bikes.” She had no previous contact And, of course, you think about Is this model replicable in other with severe multiple disability money. How much all this costs. provinces and regions?

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“Totally,” Anne Marie affirms. “The day he stops smiling, I’ll notice the little tube and syringe “We would love that to happen. start worrying. In the meantime, on the kitchen table. Ignacio is fed For researchers to come here and he needs attention every minute. via a tube. Attention every single study it. Because we know it works. You have to provide him with minute. That it undoubtedly enhances stimuli. Not simply sit by his side All of them – those like Ignacio the life of individuals with severe without interacting with him. He’s and Arturo ‘the traveler’ – require functional diversity. Because they really receptive. When he feels he’s so much attention that we tend live next to us, they are part of us. been ignored for a while, he starts to forget those behind the scenes, And people must be more aware complaining and gets sad.” ensuring they can live in dignified of this. Everything else depends His smile is the thermometer of conditions and that the scientific on political will and pooling our his life. But also his lung capacity. and clinical world, as well as the efforts. We have barely enough time “Once he started water healthcare services, adapt to their and resources to do any more.” therapy at Lukas, his lung capacity needs increased dramatically and it has Meanwhile, at the home Ignacio’s time in the ‘home’ not diminished since. It’s been in Alicante, Arturo and his Our other protagonists today impressive. Here, you don’t see companions are already preparing are María Palacio and her son Ignacio move around much, but he’s for their next trip. Do you know Ignacio. He was born 23 years ago, a diver in the water. Controlled apnea where? Guess: The pilgrimage prematurely, with West’s syndrome. changed his life,” María states. route to Santiago. They will be “He’s defying the habitual life “He needs attention every doing it in September. Riding the expectancy limits,” María declares. minute,” María adds. And you adapted bikes. María took Ignatius to Alicante, to the Lukas home, during the second half of 2017. This was while she was waiting to be allocated a day center in Madrid, the habitual next step after these youngsters finish their schooling, when they are between 18 and 21 years old. Those six months at Lukas brought about tremendous progress. What progress did you experience? “Firstly, seeing him interact with other youngsters of his age in similar circumstances. Not continuing to treat him simply as a child. Well, he is like a child, really. He likes to listen to the radio and children’s songs, but, sometimes, he also has reactions that seem more appropriate to his true age.” Ignacio is all about smiling. That is the thermometer María employs to gauge his quality of life.

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PROFESSIONALS AND MORE — LA FUNDACIÓN MAGAZINE#53 33

Eduardo Camacho Collado, treasurer of ADCHoyo and one of the promoters of Zancadas Solidarias “We focus our attention on small associations and organizations which have few other openings for obtaining funds”

TEXT: CRISTINA BISBAL IMAGES: ADCHOYO

With his own business and an amateur runner, this tax consultant is one of the founders and the treasurer of the Runners Association in Hoyo de Manzanares, a town in the mountains around Madrid where a race is organized each year for running enthusiasts. But this is not just any old race, nor is it restricted to enthusiasts. It is much more than that. Its name says it all. Zancadas Solidarias [Strides for Solidarity] has been organized every Christmas ever since the association was formed in order to raise funds for those most in need. And there have already been eight editions, counting the least orthodox of them all, this one in the COVID era.

How long have you been what better option than to make We had run in many events, but holding Zancadas Solidarias? it a charity run. After all, this is a we had no idea how to organize The first edition was held the non-profit association and we felt one. We knew nothing about the same year that we created the we could do a great deal with the logistics involved, for example. runners’ association, back in 2013. money we collected. Despite everything, it didn’t go ADCHoyo was created with the Things have changed badly and, with the experience aim of promoting sport among significantly between that gained, we repeated the following those who love running, as well as initial race and the most year. And it has progressed really among the local kids. One of the recent one… well, given that, in the first one ideas that arose around the same That’s right, and in every sense. we only raised €2,000, while in time was to organize a race and The first one was really basic. the last (not counting 2020, as this

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year was inevitably different) we from our Beginners group and hands out toys to children with almost reached €7,000. Altogether, local townspeople. Even the cancer. we’ve now raised over €20,000. photographers and the person in What is the most rewarding charge of recording videos are The money you raise comes aspect of organizing each volunteers. From the very outset, from the registrations, but event? we came to that conclusion what percentage goes to the Actually, simply organizing the because it was most important chosen NGO? race in itself is rewarding. And for us that the money raised 100 percent of the registration also seeing how so many people should go in full toward helping fees, plus the proceeds from support us and collaborate others. sponsors. We usually have a altruistically. But by far the sponsor for the race, as well How do you choose the most emotional thing is when as for the association’s social foundation or NGO which is to we hand over the giant check networks, and these funds are receive the money each year? to the president of the chosen included in full to the amount of This decision is made by the association. Two years ago there the check we hand over on race Board or some member of the was a truly lovely moment when day. Moreover, we also have the association, on the basis of what we collaborated with the Ana virtual participation number, an we have heard about – or someone Valdivia Foundation, because two alternative like the “row zero” in we know who collaborates or of their members came with their theaters, which actually raises a benefits from – that institution. wheelchairs to participate and fair bit, around 1,000 in each € In the early days, we chose fairly completed the children’s run. It’s edition. This is actually another large, well-known organizations, thrilling when you realize that way for people to contribute, so such as UNICEF, SOS Children’s you’re doing your bit to improve that not only amateur runners Villages or the Red Cross. But the lives of other people. can participate in this solidarity then we realized that our fund- event. And sometimes we raising – particularly at that Within the association, who receive further help from other time – did not really make a great takes charge of arranging the associations which help us impact on them. So we turned our race? raise more money. For example, attention to smaller associations All five of us on the Board of La Galleta Solidaria, which and organizations, which have Directors: the president, Vicente distributes cookies in exchange few other openings for obtaining Grande Duque, who is member of for one euro or a kilo of food, funds, but run projects that are law enforcement bodies with all they raise being donated well worth supporting. The only and, on one occasion, won the to our cause. characteristic we seek is that Sahara Marathon; the vice So then, how do you subsidize they are related to children. In president, Alvaro Garcia-Blanes the organization of the race? recent years we’ve donated the Ingelmo, finance manager in a The town council of Hoyo de money raised to, among others, large company; the manager, Lucio Manzanares takes care of the Surgery in Dangbo, which sends Antonio Orduña Martínez, who costs in terms of logistics, thanks health workers to this city in the is on the town council, and the to an agreement we signed Republic of Benin to perform secretary, Javier Alvarado San Juan, with them. In addition, we rely surgical operations; the Ana who works in a fairly important on some 50 volunteers to help Valdivia Foundation, dedicated logistics group. And myself, I run mark out the route, control to improving the lives of children my own tax consultancy. All five the traffic, offer provisions, with cerebral palsy; and the of us are enthusiastic runners and etc. They are usually drawn Juegaterapia Foundation, which good friends.

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Have you not considered refugee camps in Tindouf (Algeria) we called Strides for Kilos. No organizing another race or with the aim of promoting sport registration was required, nor any some other activity? among young people, and financing prior payment to participate in the It’s not that easy as this is a social and humanitarian aid race. But the participants pledged to protected area and there’s no projects. The first year he went, he make a contribution at the end of the possibility of doing more. It’s a pity was the runner who contributed the challenge, which took place between because we love doing this. What most aid – between school materials, November 28 and December 18, we want is to reach ever more medicines and money… – as well donating one euro or a kilo of food as being the winner! The following people, sponsors and collaborators, for each ten kilometers covered. Our year, 2017, he couldn’t repeat this given that we are limited to 450 objective was to achieve the highest sporting feat, but he could on the runners physically participating in possible volume of food in order to solidarity front, providing eleven the Cuenca Alta del Manzanares supply the local food bank, whose boxes of medicines, five boxes of stocks had been severely hit over the Biosphere Reserve, a figure we school supplies, computers for the usually reach in each edition. last few months due to the pandemic. camps’ libraries, and close to 3,500 This idea of opting for a virtual Are any of you actively euros for the children. model made it possible for this involved in any other solidarity And this past year of 2020, how edition of the event to be opened up commitment? did you resolve the COVID issue to other sports activities apart from Vincent Grande Duque has for the race? running. In fact, the participants participated twice in the Sahara In effect, it wasn’t possible to hold included athletes who practiced Marathon, a charity race held the race as in previous years. We different disciplines, such as runners, February each year in the Saharawi had to devise a new format which cyclists, walkers, or swimmers.

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When insurance is poetry TEXT: ANA SOJO IMAGES: ISTOCK, FUNDACIÓN MAPFRE

Poetry and insurance would appear to belong to two parallel worlds never intended to meet. However, stubbornly set as always, reality makes sure it surprises us every once in a while.

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1914 saw the publication in Spain of a unique book entitled El poema del seguro [The Insurance Poem]. Written by José Ignacio S. de Urbina, this book devotes over 104 pages to discussing insurance in verse form. José Ignacio Suarez de Urbina (1856-1928) worked in both the legal and journalistic professions. Catholic, conservative and convinced Carlist, not without reason was he the provincial head of the Comunión Tradicionalista in Cordoba and he had a long-lasting friendship with Juan Vázquez de Mella. El poema del seguro was published by the Patronato Social José Ignacio S. de Urbina Insurance Museum. Fundación MAPFRE de Buenas Lecturas within its collection Library of Popular literature and insurance. Mario Culture, a selection of conservative- Benedetti likewise brought these Insurance Museum. leaning works. The prologue two worlds together in his verses. Fundación MAPFRE written by an exceptional figure in We are referring to the poem Spanish literature, the Countess Ode to Pacification by Mario Located in Madrid, at Calle Bárbara de Braganza 14, it has 600 pieces of Pardo Bazán, was a notable Benedetti. on display and a total of 1,300 collaboration. Mario Benedetti (1920-2009), preserved in the institution’s Emilia Pardo Bazán (1851- Uruguayan writer and journalist collection. 1921), a remarkable novelist and of the so-called Generation of 45, In addition, all of them journalist, considered today a author of over 80 works, some can be viewed on a virtual tour translated into 20 languages, wrote of the museum at forerunner of literary naturalism www.museovirtualdelseguro.com. in Spain, affords this work its most this poem within his collection Free guided tours for groups may be interesting aspect from a literary Letras de emergencia. Written reserved in advance by completing standpoint. between 1969 and 1973, the curious the form on our website. El poema del seguro is not thing is that it mentions both the sole example of the fusion of insurance policies and brokers. Ode to Pacification (fragment)

I don’t know how far the peacemakers will take their metallic roar of peace but there are certain insurance brokers who have already sold policies against pacification and there are those who’ll seek the death penalty for those who don’t want to be pacified when the peacemakers take aim, of course they fire to pacify and sometimes even pacify two birds with one stone clearly there’s always some fool who refuses to be pacified behind his back or some idiot who resists a gradual peace process we really are such a strange country that whoever pacifies the peacemakers a good peacemaker will be.

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Brain Damage App, a one-stop digital window TEXT: ÁNGEL MARTOS IMAGES: ISTOCK, FUNDACION MAPFRE

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Following the success of the Soy Cappaz application, Fundación MAPFRE and the Gmp Foundation now present a new app, Brain Damage, which supports families affected by acquired brain damage (ABD), enabling them to apply from a cell phone for the resources and grants available in each Spanish region.

The actress Andrea del Rio is road, laden with so many feelings of a relative with ABD tend to be one of the most popular faces on to contend with... A constant, wide-ranging, multidisciplinary Spanish television thanks to her tremendous struggle for the and costly; moreover, no time starring role as inspector Alicia patient, indeed, but the caregiver is should be lost before possible Ocaña in the Servir y Proteger the one who is always there, who solutions are implemented,” [Serve and Protect] police series on provides company throughout this explains Francisco Fernández, TVE. However, in her family life, lengthy process and, of course, has director of the Gmp Foundation. she feels more like a “secondary to “serve and protect”. “Families require specialist character”, at least since her Today, as Andrea herself guidance, such as that which can be mother Isabel, a social worker, describes it, the lives of both of provided by a qualified professional suffered a stroke five years ago, them are “more stable”, following with profound knowledge of when she was living in Zaragoza. the initial shock of being faced with the resources available and the A cerebral infarction is one of the a highly complex situation, given steps that must be taken.” This causes of what has been called the range of limitations involved. knowledge is now available to acquired brain damage (ABD), a “89 percent of these people suffer anyone who may need it, as they group of injuries that affect the some debilitation that hinders simply have to download an app on cognitive, emotional, behavioral basic activities of everyday life, a their cell phone. and/or physical performance percentage which falls when they ABD not only affects the of individuals. Some victims of receive assistance, be it technical patient, but also all those around industrial or traffic accidents also or personal,” according to the them and, more specifically, those suffer ABD. Report on Resources for Attending who have to adopt the role of “They took her to the doctor, to Brain Damage Patients in Spain caregivers, as was the case for but, at that moment, they didn’t (2019), drafted by the Spanish Brain Andrea del Rio. On many occasions, realize that it was a stroke and Damage Federation (FEDACE) and caregivers (generally speaking they sent her back home... The the Brain Damage Observatory. female, as we will now see) have next morning she woke up But, how can you access this help, to relegate or completely abandon with her cognitive skills really often dispersed among different their occupations, dedicating mangled,” Andrea recalls in a administrations, or when you are almost all their time to assisting video testimony – published on simply unaware of its existence? the person with ABD. In Spain, the Spanish Platform for Acquired And, even worse, how can you moreover, this reality mostly affects Brain Damage’s YouTube channel deal with the myriad of paperwork one sex. The fact is that, according – of those first few hours that needed to apply for it in the midst to the Study on the Degree of changed the life of her mother of this pandemic, when going to Knowledge of Acquired Brain and the whole family. At that time, any physical counter becomes a Damage among the Spanish Public, the verbs in the title of her series, hazardous situation? conducted by the international serve and protect, also came to Fundación MAPFRE and the consultancy GfK and the Gmp form part of her daily routine. “It’s Gmp Foundation came up with the Foundation in 2018, “77 percent of a good comparison,” the actress answer in the form of a mobile app: those caring for people with ABD recognizes. “It’s a really tough Brain Damage App. “The needs in Spain are women.”

LA FUNDACIÓN MAGAZINE#53 — HEALTH WATCH How can we access this help, often dispersed among various administrations, or simply something we are totally 40 unaware of?

“A large number of grants the FEDACE, entitled precisely ABD and their families have are available for improving “Territorial Inequalities in access to reliable information that the physical and psychological Attending to Brain Damage Patients is essential for them,” explains situation – as well as for the in Spain”, notes in general terms Francisco Fernández. According rehabilitation – of people with “an absence of comprehensive to Antonio Guzmán, this is what brain damage, once the pathology public policies for dealing with makes the Brain Damage app “a is diagnosed,” underscores Antonio ABD victims” (except in the living application.” This tool also Guzmán, Health Promotion Valencian region). benefited from the collaboration manager at Fundación MAPFRE. The same study also of the technology firm MO2O and The sequelae produced by ABD denounces “the shortage of the Polibea Foundation. If the call for a variety of resources, specialized resources” and COVID vaccine will put an end to ranging, at first, from medical highlights “the role adopted by the pandemic and digitization will and rehabilitation treatments associations attempting to meet pull us out of the economic crisis,

to others, over the following the needs of people with ABD this mobile application is surely years, such as social assistance and their families, as regards the perfect “digital vaccine” for and measures for inclusion in adequate attention.” The Brain helping families affected by ABD. the community. However, as Damage App was thus created Guzman acknowledges, “such as a way to optimize all available 100,000 cases of ABD each year aid, especially economic grants, resources, both public and private, According to the Spanish Brain varies from one region to another.” for each specific case, taking into Damage Federation, over one The Brain Damage app faced the account the type of injury, the hundred thousand cases of challenge of centralizing all that geographic location and age of the acquired brain damage are information in a nationwide mobile patient, among other factors. “The recorded annually in Spain, application capable of providing application utilizes the inventory a shocking figure that does a comprehensive response from of resources on the FEDACE not receive enough attention. any geographical location. In website, which is updated It is highly likely that those this regard, another study by regularly to ensure people with who suffered it in the past

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have completed their quest the fewest number of families service of any initiative striving to for information, resources and possible.” improve people’s lives,” explains application forms. As a result, Would it be possible to Francisco Fernández. the Brain Damage App primarily replicate this kind of application Sometimes it is hard to view targets those recently affected or for other health afflictions? And the present and the future with who may be affected in the future, in other international contexts? optimism. Not so for Andrea del as well as their families. After The answer to both questions Rio, perhaps “because we’ve come their initial stay and discharge would appear to be affirmative. through such tough times that I from hospital, they will need a Within a few days of presenting honestly believe everything that reliable guide in this quest, walking the app, the Gmp Foundation and happens and can happen will be them through the steps needed to Fundación MAPFRE received better and more positive,” she achieve the best resources available expressions of interest from confessed in her YouTube interview. and facilitate any formality. The organizations working with other Etched in her memory is that feeling Brain Damage App was presented disorders, such as, for example, of being lost “and with so little on October 26, coinciding with Alzheimer’s Disease. And also from help that you don’t know where to Spain’s National Day dedicated to organizations caring for patients start...,” she admitted in an email this disorder. In this brief period with acquired brain damage in to our magazine La Fundación. of time, it has already achieved Latin American countries. “We Likewise, “how hard it was to do two thousand downloads on both have been invited to participate and achieve absolutely everything, Android and iOS cell phones. “In this coming year, for example, the scant means she had and the absolute terms, this is not a highly in an international congress in tremendous misinformation.” That significant impact; however, it Puerto Rico to explain exactly how is why, when the actress from Servir must be borne in mind that this it works,” Antonio Guzmán tells y proteger learned of the existence is an application solely accessed us. “What both our foundations of the Brain Damage app, she could in the event of having suffered an are clear about is that we will not avoid images of that past life that unexpected case of brain damage,” freely offer all our accumulated could have been much easier for Francisco Fernández adds. “It knowledge and learning without so many people. Now it is a dream is our hope that it is needed by reservations, placing them at the come true.

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Taking care of your health to be a better gamer

TEXT: ISABEL PRESTEL IMAGES: ISTOCK

Gamers spend many hours sitting in front of a computer screen. For this reason, professional gamers are increasingly aware of the importance of taking care of their health and habits in order to get the best results. Now is the time to convey this notion to those who follow eSports, especially teenagers, the ones who tend to find it harder to exercise self-control.

It is possible that many of you These gamers are, in part, pain in the hand and fingers reading this article still do not the new idols of the young – and caused by tendinitis problems and know what exactly eSports are. not so young – kids. They earn a even arthritis (most commonly Nor have any notion of the level lot (some are millionaires), after in the thumb and index finger), of interest and business they turning their favorite hobby into carpal tunnel syndrome (which generate in our country. So, to a profession with a great future. can cause neuromuscular damage give you some idea, we simply However, getting to that level in the hand), epicondylitis (or need to cite one of the figures involves training for a great many tennis elbow), headaches and back mentioned in the White Paper hours to acquire the right skills pain, resulting from muscular on eSports in Spain, published in to stand out from the rest. We contractions at the cervical and 2018 by the Spanish Video Games are talking about the fact that lumbar spine level.” Moreover, Association. That year alone, those who become professionals, Delgado points out that the long this sector moved 14.5 million those aspiring to do so, and the hours playing without breaks and euros. That same institution spectator fans all spend a long poor sleep hygiene can lead to states that, at present in Spain, time sitting in front of one or more “eye fatigue, stress and anxiety, there are between 250 and 300 screens. And that, of course, can loss of cognitive functions, professional eSports players. But pose serious health problems. decreased reflexes, disconnection the most surprising aspect of all Luis Delgado Lozano, medical from reality, social isolation and of this is the number of followers supervisor of the Medical poor performance in studies or it is calculated who connect Guidance Area at MAPFRE Spain, at work.” But the fact is that, in to watch others play, between believes that this profession addition, many of these gamers enthusiasts and casual fans: it is adversely affects several aspects or aspiring professional players estimated that, in 2021, this figure of their health: “First of all, the are associated with poor dietary could reach 250 million viewers bad postural habits and prolonged habits and a sedentary lifestyle, around the world. gaming sessions without a break: which produces obesity and

LA FUNDACIÓN MAGAZINE#53 — HEALTH WATCH Videos PLAY GOOD, FEEL BETTER in our digital edition 44

increased cholesterol, blood this and, with the exception of I train and stretch every day.” sugar and blood pressure levels; periods of stress, right now I have Another gamer, David “Champi” all this contributes to a greater completely healthy routines for Pérez, League of Legends narrator risk of developing cardiovascular meals, sleep, exercise and posture and streamer, claims that his diseases in the future. correction.” profession is not the only one The professionals generally Even so, the gamer admits that guilty of remaining seated for take care of themselves. They he has some weak points, such as hours on end, scant physical are aware that good health has a his diet: “I’d be misleading you activity and a poor diet. Although positive impact on their results. if I didn’t mention the fact that, he is aware that his bad sitting And they do not like being singled several times a week, I succumb posture is partly to blame for his out as an example of bad habits. to junk food. I must keep working backache: “I’ve always had back It is likely that those who went on this. I just bought a food problems, as I’ve never had a through that phase in adolescence processor to see if it encourages correct seating position. In fact, I have improved these habits as me to cook more!” His sleep was the typical kid always falling adults. This is the case of Manute, hygiene also needs working on. off my chair in class for sitting a content creator and Vodafone But he takes exercise and has a badly. And I notice it in my daily brand ambassador: “When you’re self-imposed work schedule with life. My lower back really hurts.” a teen, you have your parents a limited number of hours in front But the problem goes far educating you; but, even so, you of the screen. Even so, “stress beyond professional players tend to play “just one more game” plays tricks on me, affecting who, like Luis Delgado, “are and then another one. Your daily my mood. And, on the physical elite athletes with a strict routine falls apart. Over the level, I believe my lower back is training regime, overseen by years I’ve learned to stabilize all the region I most have to watch. physiotherapists, dietitians,

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psychologists and trainers who least 32 inch) with high definition no idea what it is and thus finds teach them healthy habits so as and a high refresh rate, etc. it hard to empathize.” That’s why to be able to combine long hours However, especially in the case it’s so important that the gamers of training and competition with of teenagers, making them realize themselves tell them these things. an adequate personal and athletic that they should follow health And, in this regard, Manute has no development, without falling recommendations when they doubts: “In stable periods, I’m a into behaviors that could prove play is not an easy task. Perhaps better player. I do my work faster. harmful to their health.” They because, as Manute says, “the I communicate better. I do more know that the better their health, person attempting to give advice in less time and, above all, I enjoy the better the results. But the on the world of gaming often has what I do much more.” enthusiasts do not see things that clearly. They are not even aware of the possible health problems inherent in spending many hours in front of the screen. Non-professional players take the video games for what they are, entertainment, but also a continuous challenge. For them, “every achievement, level completed or victory they accomplish is accompanied by a reward incentive at the emotional level. This pleasurable stimulus, produced by the release in the brain of neurotransmitters such as dopamine and serotonin, is the basis of the addictive component of gaming. As the brain gets used to them, gamers play more frequently and for longer in order to maintain the level of those Feel good, play better, by Fundación MAPFRE neurotransmitters. The gratifying sensation is associated with the Aware of the degree to which video professional world – “the lever to games are good, but also bad, reach young people, because the desire to keep playing and this Fundación MAPFRE launched the thousands and thousands of kids repeats itself over and over again, campaign Feel Good, Play Better, playing at home are those most in with the consequent loss of self- which aims to “foster healthy lifestyle need of healthcare messages to learn habits among young people through how to look after themselves.” control,” Delgado concludes. In the medium of the video game We counted on the collaboration other words,they do not worry world. The idea is to combine the of the LVP (League of Video Game enjoyment of playing video games about a good sleep hygiene or the Professionals), “the best partner for with self-care tips,” remarks Antonio need for stretching. Nor having the developing this project, given their Guzmán, manager of the Health & leading presence in the video game right tools for the job. That is to Accident Prevention Area at Fundación world,” declares Guzmán. And with say, chairs with cervical, lumbar, MAPFRE. The idea is to reach the influencers such as Manute, the kids enthusiasts, the ones who look after shoulder and forearm support; a can be reached much more directly. special screen for this activity (at themselves the least, through the

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Near-Zero Cities TEXT: RAMÓN OLIVER IMAGES: ISTOCK

Five years ago Fundación MAPFRE set itself a challenge as ambitious and difficult as it was necessary: achieve the total elimination of serious injuries or fatalities from traffic accidents in Spanish cities by 2030. The challenge, inspired by the Vision Zero movement which emerged in Sweden two decades ago, establishes road safety as one of the fundamental features of our future cities. We analyze what mobility is going to be like in these Zero Cities.

The spectacular record accident injuries figure, which dropped Horizon C3 figure reductions in such places from 16,488 hospitalized victims With a view to erasing those as Bogotá, Boston or the Spanish in 2008 to 8,605 in 2019. These are terrible figures from our urban city of Móstoles show that, with encouraging data, but, nonetheless, future, Fundación MAPFRE appropriate measures and the still far from being acceptable. published the study Horizon engagement of all parties, Goal In 2019 in Spain, there were over C3: Near-Zero Cities, a report Zero is not a utopia. “Of course 104,000 accidents with victims, which analyzes the factors that it’s possible!” Jesús Monclús, 66,738 of which took place in help a metropolis set the Zero Accident Prevention and Road urban areas and resulted in 519 benchmark. Some of the data Safety manager at Fundación deaths (30 percent of the total) and that emerge from the report are MAPFRE, states categorically. 4,484 people hospitalized. indicative of the circumstances Among other things, he goes on, specific to Spain. 82 percent of “because we know the causes of Ciudades Casi Cero the fatalities on urban streets the most serious accidents and the in 2019 were pedestrians measures we must put in place and two-wheeled riders; this to prevent them. With a bit more really highlights the particular political will and more resources, vulnerability of these groups, as and by clearly explaining the well as the road safety challenges measures to the public and why posed by the new sustainable they are needed, Goal Zero could mobility options. be achieved.” The absence of “large” cities Significant progress has near the top of the Zero league been made in this direction in table (the largest population is recent years. The total number Elche, with 229,000 inhabitants) of deaths on both urban streets and the prevalence of “satellite” and interurban highways in Spain HORIZONTE C3: CIUDADES CASI CERO cities around major urban centers fell from 3,100 in 2008 to 1,755 in are other characteristic features

2019, this representing an annual Pág. 1 of the Spanish reality. In total, 19 decrease of some four percent. of the 25 cities with the lowest Horizon C3: Near-Zero Cities, report produced by The same as for the serious Fundación MAPFRE mortality rates form part of

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major metropolitan areas. “In the manager also invites reflection to operate are just some of the group of near-zero cities, we are on the way people drive in the measures mentioned in the report. missing any mention of big cities big cities. Because “stress, long Road safety education as a lifelong such as Madrid, Barcelona or distances and traffic jams are process targeting all population Valencia,” Jesús Monclús points factors that result in reduced groups and sectors – including out. To some extent this is logical attention or caution on the part of children, parents, teachers and the if you consider the fact that, the some drivers.” elderly – is also essential in order greater the size and number of to avoid fatal incidents. journeys, the greater the added The speed factor Goal Zero envisages a new risk of accidents and serious Excessive speed is behind a reality for the urban spaces injuries. However, in general, this large percentage of accidents of the future. The fact is that, expert adds, “the big cities have with fatalities. Setting a limit as Jesús Monclús concludes, much more work to do as regards of 30 km/h or less on all the “talking about smart cities while, traffic calming measures, paying calmed streets in the city, at the same time, admitting greater attention to the major implementing sufficient speed that a large number of people thoroughfares, which should not controls, or requiring automatic die in traffic accidents in them be used for driving at high speed.” speed management tools on is neither ethical nor smart.” Fundación MAPFRE’s Accident fleets that are publicly owned or Technology opens up interesting Prevention and Road Safety require municipal authorization possibilities for achieving the

The new smart cities are facing the challenge of combining sustainability and technology with road safety

ROAD SAFETY — LA FUNDACIÓN MAGAZINE#53 Speed, road safety education, technology and a calmer driving style are just some of the keys to achieving cities with zero deaths in traffic accidents 49

desired objective of zero serious injuries and fatalities. Monclús believes that we will see “smart cities capable of detecting dangerous drivers – given the speed at which they drive or their fatigue symptoms – and remotely reduce the speed of their vehicles. Or that, thanks to artificial intelligence, they will be able to predict where the next accident will happen and, most importantly, prevent it. It sounds like science fiction, but we are just one step away from it.”

Three near-zero cities

In the study, conducted in collaboration with the GEAZA “We have to eliminate the false perception that traffic fatalities consultancy, Fundación MAPFRE considers “near-zero” cities are perfectly normal and are the price we pay for being a to be those with a fatal accident rate lower than that of the competitive society,” Estupiñan states. And he adds that, chosen benchmark city, the Swedish city of Stockholm, i.e. working to achieve the goal of a Bogotá with zero deaths 0.7 deaths per 100,000 inhabitants. These are the experiences has made it necessary “to rethink the distribution of public of three of them. space so as to promote safe transit using all mobility modes, especially non-motorized alternatives such as walking or Boston bicycles, which, in addition, have proved to offer a resilient “Ensuring the streets are safe for everyone is the number one response to the pandemic.” priority of the Boston Transportation Department.” This is Móstoles how Marty Walsh, the city’s mayor, outlines their commitment to Vision Zero. A commitment which the capital of the state With an index of 0.10, Móstoles tops the list of Spanish of Massachusetts strives to fulfill through measures such as municipalities of 80,000-plus inhabitants with the lowest its Neighborhood Slow Streets Program, the construction of mortality rate from traffic accidents in its urban center per protected bike lanes, or the application of the latest technology 100,000 inhabitants over the period 2014-2018. A success to the urban traffic signaling system. which, as Alejandro Martin, Councillor for Security, Coexistence, Culture and Ecological Transition underscores, Moreover, the city has signed a partnership agreement with can only be achieved by engaging the whole city. “Vision Zero Fundación MAPFRE to help promote the objectives of Go Boston cannot simply be an institutional mission; rather, our citizens 2030. This integral transportation plan, which aims to ensure play a highly important role.” safe, reliable, equitable access to the streets of Boston for all users, includes 58 projects and policies developed by the This Madrid municipality has placed special emphasis on Transportation and Public Works Departments in Boston. eliminating all the black spots on its urban layout. “Every time an accident occurs, we seek a 360º perspective to Bogotá analyze all the causes that may be behind it, whether human, With the adoption of Vision Zero as the basis of its 2017- physical or the surroundings,” explains the councillor. Intense 2026 Road Safety District Plan, Bogotá joined the group of pedagogical work to achieve citizens truly committed to cities around the world that believe it is possible to eradicate road safety and specific measures to improve visibility and fatalities or serious injuries resulting from traffic accidents. accessibility – such as lowering sidewalks at pedestrian This commitment has made it possible for the city to reduce crossings or speed, alcohol and drug checks – are further the number of deaths on its streets four years running. measures that are making the road safety miracle possible “Bogota recognizes that, as human beings, we make mistakes in Móstoles. and we are vulnerable; and it is working to build a safer mobility system,” declares Nicolas Estupiñán, secretary of Mobility in Bogotá.

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These are the winners of the third edition of the Fundación MAPFRE Social Innovation Awards TEXT: CRISTINA BISBAL IMAGES: FROM THE PROJECTS

A health kit to put an end to cervical cancer; a collaborative application to make life easier for people with reduced mobility; and a property rental system designed for non- independent elderly people to enjoy care services are the winners of the third edition of the Fundación MAPFRE Social Innovation Awards.

Within its commitment to promote The event was attended by solutions to the real problems we social innovation, each year – Antonio Huertas, president have to address,” he declared. and this is the third – Fundación of Fundación MAPFRE, who Huertas also wished to MAPFRE convenes this important commented that the tremendous underscore the importance of event in an effort to raise awareness times we are currently Red Innova, the community and promote projects that enhance experiencing “teach us that a of social innovators formed by people’s quality of life, in three foundation such as ours, shielded the semifinalists from all three categories: Improving Health & by a company like MAPFRE, can editions of these awards. “This Digital Technology (e-Health); really help build a better world year, moreover, it was their idea Insurance Innovation; and and view people as the focal point to organize a series of special Sustainable Mobility & Road of all activity. Moreover, we can activities to collaborate in their Safety. As in previous editions, it see that, from a social point of local environments, helping tackle was a tough process to reach the view, what we do as businesses or this health crisis we are currently final. Of the close to 240 projects as foundations simply has to be facing,” our Foundation’s president submitted, 26 got through to linked to enhancing people’s way pointed out. the semifinal and, of those, nine of life and the environment, and to Despite the physical distance reached the final. At the grand final, contributing value to the society that separated us from the winners, the excitement of the winners was in which we operate. The 239 we were able to discover firsthand on a par with previous editions, projects submitted demonstrate how they felt and what it meant but circumstances obviously the enormous interest aroused for them to win this prestigious dictated events and so, on October worldwide by this recognition award – including the cash prize 29, a digital gala was deemed the of social ventures, projects and (30,000 euros) – but also looking best option, given the COVID-19 initiatives which seek to improve beyond the mere recognition of pandemic. our quality of life, putting forward their endeavors.

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Insurance Innovation: Pensium Miquel Perdiguer is the CEO of this company for which the most important thing about receiving the 2020 Fundación MAPFRE Social Innovation Award is “the confidence it will raise among potential customers.” What exactly is Pensium? Pensium is a new way for dependent senior citizens to be able to pay for the care they require. It is based on facilitating economic resources periodically to the elderly who possess their own home, so that they can dedicate them to paying for a private nursing home, or for receiving assistance in a relative’s home. And all this without resorting to mortgages or guarantees, or affecting ownership. Pensium takes care of renting out the home and advances future rental income so that these families whenever the elderly person moment the family contacts can access the money they need needs it. When no longer needed, us, they can start receiving the right now to pay for the care Pensium continues collecting the payments. Even if the home of the dependent senior, while rental payments until the amount requires some refurbishment or maintaining ownership of their advanced and any interest is takes a few months to be rented home. recovered. out, the family has the money to pay for the elderly person’s care. How did the idea of renting to What made you think about the Pensium takes charge of any works pay for old age come about? seniors in our country? required (the minimum to be able There are ever more dependent Spain is a country in which to rent it out, no more) and all the elderly people in need of assistance projections suggest that, by 2035 – rental arrangements. This is all services, and the pensions they in just 15 years – one in four of the included in the program. receive are insufficient to cover the population will be over 65 years cost of continuous care. However, of age. This is a very important Who is Pensium? 90 percent of those over 65 years population group with specific Pensium was created by a team of age own their homes. So our needs that need to be addressed. of professionals from the nursing goal was to find a way to obtain home sector – economists, lawyers resources from the home without How do the elderly benefit from and social workers – who were jeopardizing ownership. And we this system? seeking a solution for senior came up with renting as a solution. The main benefit is gaining citizens who need financial Pensium advances payments and immediate access to assistance. resources to pay for their care. guarantees up to twice the rental In three or four weeks from the Moreover, we wanted to benefit

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society as a whole and, for this that work together for a more a certification program that helps reason, we’ve always followed CSR accessible, inclusive world. We them achieve excellence in dealing and social impact criteria. do this through our collaborative with customers (and employees), accessibility map (available on What other projects does the including architectural assessment both the App Store and Google company have? and specialized staff training. Play as “Guiaderuedas” in Spanish, We have identified that families “Guiaderodas” in Portuguese or How did the idea come about? with a dependent elderly member “Wheelguide” in other languages), Bruno Mahfuz has been a have a great many doubts about which enables people with reduced wheelchair user since 2001 and how they should handle this mobility to search for and review has experienced firsthand the situation: whether they can receive any location in any country around challenges faced by those suffering grants or should arrange powers the world. For companies, we offer some disability and those with of attorney, guardianships or incapacitation processes, such as transferring the dependent person to another autonomous region... And we’ve launched a new project to offer advice to all these families: Pensium te Guía. Aside from the idea itself, I imagine that what sets you apart is how you treat those who need comprehension as well as money… Indeed so. That’s why the team’s human touch is so important. The people dealing with these families tend to be social workers who understand perfectly well the situation the families are facing; they empathize with them and not only offer them an economic solution, but also emotional support in the whole process.

Sustainable Mobility & Road Safety: Guiaderodas The Technology Director at Guiaderodas, João Marcos Barguil, states that this prize has made them “feel really happy and proud.” What exactly is Guiaderodas? We are a company developing a network of people and companies

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reduced mobility. The idea emerged Right now, in what parts of the support further development of the in 2015, thinking it would be really world are you? platform. good to have an accessibility guide. Our headquarters are in Brazil; and And, as there was no good one for our team works remotely in three Health Improvement & Digital Latin America, we created it. cities. But our users are distributed Technology (e-Health): Hope right around the world. They are on Dr. Patricia J. García is a professor It is a collaborative app. Why do every continent. at the Cayetano Heredia University you believe people are going to in Lima (Peru) and the visible head participate? What is the most satisfactory of Hope. For her, this award has Our work on social media and aspect of the project? provided “a ray of hope, proof that our communication channels is Feedback from our users, stories we are on the right path.” primarily to spread the message they tell us and how they engage What is Hope? that accessibility is good for with us on our social media It is a molecular test to detect everyone. People with disabilities, channels. One example: some time the human papillomavirus, parents and those looking after ago we received an email from a which causes cervical cancer. In infants and young children, those lady wondering if our application countries such as Peru, this still worked on the Cayman Islands. We with injuries, the elderly… everyone represents one of the leading explained to her how it works and benefits from accessibility. causes of death in women. What forgot all about it. About a month we do is incorporate cutting-edge Is Brazil pretty much insensitive later we found around 100 reviews technology to make the diagnosis, to wheelchair issues? of ours about Grand Cayman (the a technology whose cost has fallen Obviously, our cities were not built largest of the Cayman Islands). drastically, but which doesn’t with accessibility in mind. We wrote to her to express our always reach countries such as ours gratitude and she told us that Does the company have more due to a series of interests. But it is her son is a wheelchair user who projects? good, stable, safe and doesn’t even We are working on new features loves the application and has told need refrigeration. Once the test is that offer greater value to our users, everyone he knows about it. In this analyzed, the women receive the even during the pandemic, when way, the Cayman Islands became result by email or cell phone. it’s not safe to leave the house. the country with the highest What is the incidence of this We’re also working on a game and number of reviews per inhabitant pathology in Peru? a web version, so that people can on our platform. In our country, a woman dies every use the platform without having to What does winning this award five hours from cervical cancer. download the application. mean for your project? Of every two women diagnosed, In what sense do you feel like It shows us how relevant and one dies. This mortality rate of 50 social entrepreneurs? important the work we’ve been percent is not to be found even in Our business model is strictly doing is, something we couldn’t countries with fewer resources. even have dreamed possible when related to generating value for Was there a problem detecting we started. our beneficiaries (people with the virus prior to the arrival of disabilities and/or reduced What projects do you have in Hope? mobility, their friends and their mind for the prize money? Before Hope came on the scene, families). Therefore, the more we We will use it to produce more no one spoke of molecular testing grow as a for-profit company, the informative and educational or screening for the human more people we can reach. contents for our social media and to papillomavirus, because the

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existing systems are extremely expensive. In Peru they do not form part of the daily practice of medicine or prevention measures. Our idea with Hope is precisely to introduce the notion that molecular tests do not have to be so expensive, since they are not complex and can be performed with a self- sampling kit. An additional benefit is therefore that women can be empowered by screening themselves and helping others to do so. This is what we call Lady Hope, women who guide others through the test process. But there is also a solidarity component, isn’t there? That’s right. The social part consists in the fact that, for every test a woman acquires, we help another destitute woman to take the test too. This multiplies the prevention of cervical cancer and saves more lives. In a single social some communities, something Does that feeling of gratitude innovation project we are pushing free is deemed not to be trusted. In from the women you help reach for the elimination of a disease that addition, each Lady Hope receives you? we should not have; empowering one dollar and becomes a cervical Yes, especially from the Lady women to take health into their cancer health agent. Hope women. I remember one own hands; pushing the technology, Is it already available in Peru? in particular who asked our as we are introducing low-cost, The kit is distributed in several permission to come with her high-sensitivity molecular tests; areas of Peru. With regard to the daughter, who was just finishing and doing solidarity work, because social aspect, this is taking place in compulsory education and still every purchase made by a woman the outlying areas of Lima, and we hadn’t decided on a career. After enables another with fewer are also expanding to some rural the experience she had with us, resources to be tested. areas, although the pandemic has the girl told us she wanted to be a How reliable is this kit and how hit us hard. Despite this, we know doctor, that we had inspired her. much does it cost? that 7,000 women have already This molecular test has a sensitivity received the test. Among that What projects do you have in of over 93 percent. In Peru we sell number, 10 to 15 percent tested mind for the prize money? it for 150 soles; but for women positive. And we are monitoring The pandemic hit us hard and left with scant resources the kits are the process to ensure all of them us with barely any kits. This will distributed free of charge – or at receive treatment and can thus enable us to get back on our feet a subsidized price, given that, in prevent the cancer. and keep going.

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Ageingnomics — LA FUNDACIÓN MAGAZINE#53 Visit our website https://ageingnomics.fundacionmapfre.org/ 57

The ageing population as an economic opportunity TEXT: JAIME SOLÍS IMAGES: ISTOCK, FUNDACIÓN MAPFRE

The Ageingnomics Research Center provides a positive view of our ageing population, enabling us to identify the opportunities offered by this demographic reality, in both economic and social terms, so as to proactively manage this transformation toward a digital, fully-connected, sustainable society, with our seniors playing a key role in its economic growth.

Over the last 50 years, the average strains on the sustainability and of life that lets them continue age of the Spanish population maintenance of our welfare and contributing to society with their has increased by ten and a half pension system – with increased talent, social work, experience years, from 32.7 to 43.3. In less healthcare and dependency and, in general, high savings than thirty years, the number of spending, a greater number of and consumption capacity. Two people over 65 has doubled and, at people receiving state pensions figures demonstrate this: 40 present, they represent 26 percent and increasingly fewer workers percent of consumer spending of the population; moreover, supporting the public pension worldwide corresponds to according to the projections of the system with their contributions. the over-65s and, in Europe, INE (Spain’s National Statistics However, there is another those between 50 and 75 years Institute), this will rise to around viewpoint that sees this trend of age have 12 percent more one third of the population by the in an optimistic light, offering purchasing power than any other year 2050. tremendous value, given that population cohort. This reality These data are but a few it enables us to identify quite a should make corporations sit up examples of the accelerated few opportunities in economic and take notice, duly adapting ageing of the Spanish population, and social terms. Spain must their products and services to which is mainly due to two learn how to anticipate matters these new consumption habits. factors: greater longevity – Spain and plan correctly, so as to take Numerous spheres of activity has the second highest life full advantage and proactively must be transformed in order to expectancy in the world – and a manage this transformation serve this growing sector and new drastic decrease in the birthrate toward a digital, fully-connected, entrepreneurs – many of them registered in the last few decades. sustainable society, with our seniors – will emerge, relying A widespread phenomenon seniors playing a key role in its on technology to take advantage in those countries with greater economic growth. of any opportunities that arise economic development, this This so-called gray-haired and adapting to this new scenario trend poses a huge demographic generation comprises those aged of longevity. challenge for our country. This is between 50 and 75, people who In the same way, the public true to the extent that it puts huge enjoy good health and a quality authorities should take this

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information as a reference was the publication of the book La Other aspects addressed include source in order to appropriately revolución de las canas [The Gray such questions as sustainable determine the volume of Hair Revolution], co-authored by mobility, digital health, the resources devoted to public the MAPFRE Chairman and CEO, new professional profiles, the services – health, dependency, etc. Antonio Huertas, and the director challenges faced by the pension – and bolster the sustainability of of Deusto BS Madrid, Iñaki system, entrepreneurship, social the state pension system. Ortega. Now in its seventh edition, innovation and the inclusive For nearly four years now, this it is available in Spanish, English economy. is the notion that MAFPRE – and Portuguese. Thanks to these endeavors, in collaboration with Deusto Over the last few years, a MAPFRE has helped introduce Business School – has been space for reflection and debate a positive economic and social analyzing with regard to the on Ageingnomics matters has perspective of ageing, with its inherent opportunities, on the public agenda in our country, setting forth the enormous possibilities that the growing importance of this so-called silver generation can offer our society.

Fundación MAPFRE creates the Ageingnomics Research Center With the aim of expanding the scope of this initiative, in 2020 Fundación MAPFRE set up the Ageingnomics Research Center. Under the direction of Juan Fernández Palacios and the academic assessment of Iñaki Ortega, it plans to continue working and developing the knowledge accumulated to date in The new Fundación MAPFRE Ageingnomics Research Center was officially presented on December 10. The event was attended by the Fourth Deputy Prime Minister and Ecological Transition and Demographic a permanent, systematic fashion. Challenge Minister, Teresa Ribera The aim is to go on to become a leading meeting space and forum concept of Ageingnomics, a also been firmly consolidated in Spain, furthering research and neologism designed to define through a series of public the dissemination of knowledge in a single word the so-called encounters. This has allowed us regarding the economics of economics of ageing. to discover the views of various ageing, always offering a positive Since 2016, both companies experts on aspects related to slant on this demographic have been intensely involved talent, training, corporate trends, evolution and helping raise the in publicly analyzing and new business niches, and the profile of entrepreneurial projects disseminating the tremendous evolution of consumption in related to this field. opportunities the ageing relation to this age cohort, which Launched with the intention population has to offer society at represents an increasingly broader of helping Spain lead the way large. One of the major landmarks segment of the population. in designing a global strategy

Ageingnomics — LA FUNDACIÓN MAGAZINE#53 The aim is to go on to become a leading meeting space and forum in Spain, furthering research and the dissemination of knowledge regarding the economics of ageing 59

to ensure increased longevity that was closed by the Fundación Recovery, Transformation and represents opportunities in MAPFRE President, Antonio Resilience Plan. This plan is to economic terms, helping citizens Huertas, and by the Fourth be sent shortly to the European and institutions make the right Deputy Prime Minister and Union, as a prerequisite for decisions to extend working Ecological Transition and obtaining funds to the tune of lives, improving the living Demographic Challenge Minister, 140 billion euros envisaged for conditions of the elderly and Teresa Ribera. Spain as part of the European promoting greater development During her speech, the recovery plan, through the of both public and private social deputy prime minister NextGenerationEU temporary protection systems. underscored the enormous recovery instrument. relevance of this demographic This event also saw the The demographic challenge, challenge for Spanish society. presentation of the first research a central issue on the public She listed the prime objectives study undertaken by the center, agenda of the National Demographic the Seniors Consumption The Ageingnomics Research Challenge Strategy and set forth Barometer. This first wave, with Center was launched last how these goals are to be aligned a sample of 1,100 respondents, December 10 in a public event with the key pillars of the yielded highly interesting data on

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the consumption patterns of the to support research projects on silver generation, revealing that ageing-related matters that have a the elderly are a generation with meaningful social impact. purchasing power, active, highly Moreover, a specific category technological individuals who has been incorporated into the take care of themselves and offer Fundación MAPFRE Social a guarantee of consumption in Innovation Awards which, in their times of crisis. fourth edition, will add a prize for Among the Research an innovative project designed to Center’s upcoming activities is offer solutions to the 55-75 age the organization of a series of cohort in areas such as health, academic seminars – the first on leisure, mobility, training, finance, ageing and COVID-19 took place insurance, or technology, among You can follow the activities of the on December 16 – informative others. With projects from Europe Ageingnomics Research Center at: forums and workshops, as well as and Latin America competing @FM_Ageingnomics the publication of further reports, together, these awards will be www.ageingnomics. and an annual call for proposals presented next May. fundacionmapfre.org/)

Arrival of the participants for the presentation of the Ageingnomics Research Center in Madrid.

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10 keys that define senior consumers (over-55s)

Income Home 55% of senior consumers live in households in which at least 82 percent wish to continue living in their current home, two people contribute a monthly income, which means that although only one third have adapted it for dependent this generation has greater purchasing power than previous individuals. generations. Health Wealth Over 90 percent of those surveyed say they watch their diet 9 of every 10 live in their own house, with 74 percent being and 77 percent take regular exercise. Solely 17 percent visit homeowners free of loans or mortgages. the doctor once a month.

Savings Tourism engine Over half (56 percent) of the members of this generation 8 of every 10 seniors travel at least once a year. 42 percent manage to save every month. 43 percent save between 11 and travel between two and four times a year. 30 percent of their income. Optimism Spending priorities Food, housing and technology are the three leading items on 6 of every 10 seniors are optimistic and do not believe their their list of expenses. economic situation will get worse. Increased spending Technological in 2021 78 percent use technology on a daily basis to satisfy their Senior citizens expect to increase their spending on food, banking, consumption, leisure and training needs. 41 percent leisure and health next year. are active on social media.

LA FUNDACIÓN MAGAZINE#53 — Ageingnomics Here are some simple actions to help make the world a better place. 62

Another way to help TEXT: LAURA SÁNCHEZ IMAGES: OF THE PROJECTS

Sponsor an ice-cream grandparent

Over the years, those known as “ice-cream grandparents” roamed the streets of the historic center of Guatemala offering families and tourists alike their sweet, refreshing products. Some of them had been pushing their carts around for over forty years when the pandemic abruptly disrupted their lives. Without customers they could sell to on the streets, and being a particularly delicate age group given the risk of them contracting the virus, the livelihood of these men and women disappeared overnight. It was then that María Isabel Grajeda, a local resident, published a message on Facebook accompanied by a @ iStock photograph of premises with really are unable to sell anything (…).” for the Ice-Cream Grandparents. poor hygienic conditions. “There María Isabel asked for donations of The project has also succeeded is a group of 11 ice-cream vendors, food, money or sleeping material, in creating an online sales service most of them seniors with physical but never imagined that her post for their ice cream and offers the disabilities, who work (and some would go viral. Together with the possibility of sponsoring one of live) in this ice-cream warehouse organization Sé Feliz Guatemala, these endearing grandparents. in Zone 1. (…) They are all very they have managed to administer More information: grateful, hard-working people, hundreds of donations that are https://abuelitosheladeros.org struggling to earn enough to eat. transforming the ice-cream They sometimes push their carts warehouse in the “alley next to the around for over ten hours and Cerrito del Carmen” into a home

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Crypto-solidarity

Philanthropy using to track their contribution and cryptocurrencies continues see its ultimate destination. A to grow. In addition to paradigmatic case was that of disrupting the financial the Italian Red Cross which, system, bitcoiners also wish in April this year, managed to to contribute to the well- raise 32,000 euros through being of the community. a cryptocurrency platform However, they find that not to build an emergency all social action entities are medical care facility for ready and willing to accept COVID-19 patients. For this They do want to go back this kind of donations. This reason, The Giving Block was the reason behind the organized “Bitcoin Tuesday”, to hospital… creation of The Giving Block, operational throughout the Analyzed, tried and tested: hospital clowns based in Washington, which month of December and improve the emotional state of patients tries to rectify precisely which aims to become the and their families, help reduce their stress this question: connecting greatest cryptocurrency- levels, and are a therapeutic weapon, not the philanthropic spirit based charity event in just for children, but also for adults. But with the blockchain world, history. The goal is to raise hospital clowns are feeling a little sad these thus helping organizations one million dollars. “We days. The health emergency closed the transform this virtual money believe that the pandemic hospital doors to magicians and clowns who into concrete projects. In is serving as a tremendous put on shows for the inpatients. “Before the fact, both NGOs and donors catalyst and reminder for health crisis, we went to some 30 centers can reap many benefits from blockchain companies to across Spain” the Theodora Foundation the “cryptoworld”: firstly, develop Corporate Social explains. “Bit by bit we’re restoring our blockchain technology offers Responsibility strategies and hospital activities, but it’s a slow process. NGOs a reduction in their for many people – who wish We have no doubt that right now is when costs, as it avoids banking to help with a guarantee we may be needed the most, especially intermediaries in donations; of transparency, but were as a result of the isolation situations. We secondly, donations can be unaware of this technology – are prepared, we know the protocols and seen and traced by anyone, to get to know this world.” we can help a lot.” However, despite the as the prime feature of For more information: limitations imposed by the pandemic, the the blockchain is its total https://www.thegivingblock. clowns have not been standing idly by; transparency. Donors thus com/bitcoin-tuesday rather, they are now virtually present in the have the security of being able hospital rooms. Through the VIVIR [LIVE] program, these medicine, art, education and psychology professionals, trained in clown techniques for dealing with patients admitted to hospital, bring a moment of escape, laughter and joy to what they call “their little im-patients”. More information: https://es.theodora.org/es

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Seen on Fundación MAPFRE Fundación MAPFRE the web @fmapfre @fmapfre Today we are at the Santa Eugenia Market Thank you so much to volunteers and all Learn about all our activities (Vallecas), preparing something very special collaborators. Thanks for the happiness and on social media. In this with our volunteers in the @WCKitchen. Will the giving. section you will find a you accompany us? selection of the best posts on Facebook, Twitter and New thread open! #FMXmasDinner Instagram.

FACEBOOK @FundaciónMapfre @fundaciónmapfrecultura @FMgoalzero #FM_togetherapart TWITTER #FMXMASDINNER @WCKitchen @fmapfre @chefjoseandres @mapfreFcultura @FMgoalzero @FMculturaCat fmapfre Fundación MAPFRE volunteers fmapfre INSTAGRAM Beatriz (volunteer) @mapfrefcultura

THE BEST TWEET @MAPFRE

Solidarity does not rest at such a special time. 26 tons of food are already on the way! Here we see #VoluntariosMAPFRE and @WCKitchen volunteers with @JMINCHA CEO of @MAPFRE_ES and Pepa Muñoz @QuencodePepa loading menus they have so lovingly prepared these days You are important, make these festivities a time to be fondly remembered. Beatriz is one of the volunteers who participated in the preparation of the This is how our volunteers spent 30 thousand dinners for families in need. In December 24, helping distribute 30 thousand this video she tells us about her experience. dinner to those families most in need. Beatriz is one of the volunteers who participated in the preparation of the #FM_WithYou #FMXmasDinner 30 thousand dinners for families in need. In @chefjoseandres @wckitchen this video she tells us about her experience. #Solidarity #xmas #navidad #alegria #FMXmasDinner #FM_WithYou @chefjoseandres @WCKitchen #solidarity #volunteering #Xmas #navidad

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FM_ageingnomics Fundación MAPFRE @FM_Ageingnomics @fmapfre

Start of the presentation of the Fundación MAPFRE If you work for a long time sitting down, you are likely to suffer Ageingnomics Research Center. You can follow the event by back pain. Heed these tips to take care of your posture and streaming from @Fmapfre via this link: https://twitter.com/i/ avoid these annoying aches. broadcasts/1RDxlPDnjVrxL… #FM_WithYou #Health #PosturalHabits Welcome!

Fundación MAPFRE Fundación MAPFRE Ageingnomics Research Center If a fire breaks out at home and you cannot get out, shut yourself in the room with a window furthest from the fire. Take a look at this video and take note of these indications to evacuate your home safely. #FM_WithYou #FirePrevention

Do you know what Ageingnomics means? It is a portmanteau coined by Fundación MAPFRE and Deusto Gamers can improve their reaction capacity Business School, a contraction of the if they include exercise in their daily routine words “ageing” and “economics”. and get enough rest. Do you know how Together we build new opportunities. many hours gamers should sleep to enhance Let’s talk about the silver economy. their performance? #Future https://bit.ly/3obSaTl #EconomiaPlateada #FM_WithYou #SilverEconomy #GAMERS #esports #health #FeelGoodPlayBetter — with Jesús Green

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Goal Zero Fundación MAPFRE @FMgoalzero

Do you know what white canes with red stripes mean? They are the ones used by blind people who also have hearing impairments. Pay attention in case they need assistance!

#FM_WithYou #RoadSafety

Storm coming. If you are going to travel by car this weekend, pack these essential items in the trunk. Have a good trip!

#FM_WithYou #RoadSafety

mapfrecultura mapfreFcultura @mapfreFcultura The print vinyls in our elevator make you feel you are within the works and we are delighted you can enjoy them that way. #Repost @panterachus For a few minutes I am taken back to my beloved Manhattan thanks to the #leefriedlander A face, a reflection, a shadow. That is how Friedlander’s self- exhibition in portraits look. @mapfrefcultura! #ExpoLeeFriedlander For a few minutes #SafeCulture I am taken back to my beloved #manhattan thanks to the #FM_WithYou wonderful Lee Friedlander exhibition in @mapfrefcultura. #mapfre #mapfrecultura #cultura #arte #photography #fotografia #amazing #panterachus #ınstagood #aboutalook #fashion #moda #fashionista #bonnet #whiteoutfit #fashioninspo #fashionideas #artexhibition #exposiciondefotografia #laculturaessegura #wearamask #pontelamascarilla

Seen on the web — LA FUNDACIÓN MAGAZINE#53 Brain damage

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