ASVA Visitor Trend Report, June 2016 Dashboard Summary, June 2016

Usable data was received from 251 sites. The total number of visits recorded in June 2016 Scotland Total Visitor Numbers was 2,773,772; this compares to 2,674,132 in 2015 and indicates an increase of 3.7%. Excluding Country Parks ASVA's Commentary and Observations for June 2016 Month of June 2,773,772 3.7% p Year-to-Date 11,683,003 1.7% p Please note that figures can only be used when there is comparable data for both years. If you submitted figures and these do not appear in the listings below, it is because there is no comparable data for both years. Including Country Parks As can be seen in the first paragraph, June 2016 shows an increase of 3.7% compared to the same month in 2015 Month of June 3,795,547 4.0% p (excluding Country Parks). All four regions show an increase in visitor numbers with the Northern region showing a Year-to-Date 16,667,377 4.2% p meaningful 9.2% increase over 2015. Eastern Scotland (this includes Edinburgh) too shows an above average increase of 4.5%. Per Region

Looking more closely at some individual sites showing meaningful increases – Northern Scotland 359,453 9.1% p This report was Northern: Culloden (+17%), Highland Wildlife Park (18%), Inveraray Castle (12%), Inverewe Gardens (39%), Nevis *Northern Scotland † 318,320 9.3% p produced for ASVA by Range (+23%), Jacobite Cruises (+16%), Skara Brae (+29%) and Urquhart Castle (+14%). Eastern Scotland 1,444,917 4.5% p Eastern: Camera Obscura (+12%), Edinburgh Bus Tours (+16%), Edinburgh Castle (+14%), National War Museum Southern Scotland 124,502 3.1% p (+18%), Scottish National Gallery (+12%), Scottish National Gallery of Modern Art (+36%), Nelson Monument (+138%) *Southern Scotland † 122,240 2.7% p and the Royal Yacht Britannia (+13%). Western Scotland 1,866,675 2.8% p *Western Scotland † 888,295 0.9% p ‘Outlander’ still appears to be weaving its magic, with meaningful increases recorded at three sites which have featured in the series – Culloden (noted above), Doune Castle (+26%) and Glasgow Cathedral (+178%). Per Attraction Category

June was a month of contrasting weather, starting generally dry and sunny. However, as the month progressed an Heritage/historic east/ west split was in evidence with the west enjoying warmer and drier weather on the whole than the east. As an property/stately 865,102 11.2% p illustration, Scotland had 107% of average rainfall but Aberdeenshire had almost double that. It was a similar story house with temperatures for June 0.9C above the long term average. But in the east it was slightly below average whilst Museums & Galleries 979,962 2.1% p being well above in the west. Sunshine amounts were 96% of average and again the further west, the more sunshine Zoo/wildlife/safari 111,958 5.0% p was in evidence. park/aquarium Sports & activities 30,436 18.6% p Forest park/ 1,021,775 4.8% p country park Gardens 117,507 -16.4% q Science Centre 38,675 3.4% p Distillery/whisky 103,192 -0.9% q related Visitor Centre 272,824 0.3% p Boat Trip/Marine 127,918 -5.2% q Other 126,198 9.7% p Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 4.38 (128) 8.36 (60) 2.50 (91) 1.46 (8) * † Excluding Country Parks 3.1% p -0.5% q 0.8% p -7.4% q

For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA

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Year-on-Year

Visitor Numbers Visitor Numbers

Month

Latest 3.7% p

2,773,772

2,674,132

3,827,114

3,489,432

2,773,772

2,536,062

2,387,225

2,155,066

2,148,066

1,824,125

1,362,271

1,157,383

1,257,559 1,038,707

Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Jun 16 Jun 16 Jun 15

Additional Comments Ticket SPV Retail SPV Catering SPV Ticket Spend

Braemar Castle "Numbers up on last year." 3.1% p

Retail Spend £4.38

New Lanark Visitor Centre "June's figure was boosted by the two free exhibitions hosted at New Lanark which opened on 2 June £4.25 0.8% p

and ran throughout the whole month. Building Scotland and Scotstyle were hosted in the New Lanark River Room,

with free entry daily. We estimated that the exhibitions had 50 visitors per day. Catering Spend

£2.50 £2.48

-7.4% q £1.58 Scottish Fisheries Museum "High free entry numbers accounted for Museum Open day at beginning of June." £1.46

The Museum of the University "Investment in our retail offering has led to a significant increase in income from the MUSA Shop."

of St Andrews Jun 16 Jun 15

Spend per

£8.36 £8.41 ticket sold -0.5% q

______1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. Jun 16 Jun 15 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3

Site-specific report June 2016

u Responses for June 2016 were received from 251 sites. u 18 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 9 sites have not submitted results this month last year and thus do not appear in the tables below.

June June 2016 2015 Y-o-Y 2016 2015 Y-o-Y Aberdour Castle 1606 1538 4% Cragganmore Distillery Visitor Centre 952 1040 -8% Aberlour Distillery 1548 1329 16% Craigievar Castle 1300 1370 -5% Alloa Tower 573 556 3% Craigmillar Castle 2339 2108 11% Almond Valley Heritage Trust 17217 19069 -10% Craignethan Castle 500 466 7% Arbroath Abbey 1423 1257 13% Crarae Garden 1862 1506 24% Arduaine Garden 2610 2739 -5% Crathes Castle, Garden & Estate 5876 5972 -2% Argyll's Lodgings 5480 6253 -12% Crichton Castle 513 409 25% Auchindrain 649 514 26% Crossraguel Abbey 443 473 -6% Bachelors' Club 152 68 124% Culloden Battlefield visitor centre 18620 15919 17% Balvenie Castle 887 462 92% Culzean Castle 6977 9604 -27% Bannockburn 4401 4367 1% Culzean Country Park 20411 15229 34% Barry Mill 408 562 -27% Dallas Dhu Distillery 1186 1349 -12% Benmore Botanic Garden 5640 5525 2% Dalwhinnie Distillery Visitor Centre 5626 4565 23% Bishops & Earls Palaces 4454 2791 60% David Livingstone Centre 803 1125 -29% Black House 2988 2975 0% Dawyck Botanic Garden 4134 3917 6% Blackness Castle 2734 1920 42% Dirleton Castle 2851 2791 2% Blair Athol Distillery Visitor Centre 9457 11300 -16% Discovery Point 4805 4982 -4% Bonawe Iron Furnace 548 571 -4% Doune Castle 10458 8312 26% Bothwell Castle 909 1292 -30% Drum Castle, Garden & Estate 2317 3772 -39% Branklyn Garden 1592 2250 -29% Drumpellier Country Park 99965 102522 -2% Brodick Castle 3948 4346 -9% Dryburgh Abbey 2733 2417 13% Brodick Garden & Country Park 5842 5355 9% Dumbarton Castle 5132 4338 18% Brodie Castle 1845 2075 -11% Dumfries Museum & Camera Obscura 1241 1225 1% Broughton House & Garden 2262 1720 32% Dunblane Cathedral 2828 1926 47% Broughty Castle Museum 3667 3292 11% Dundee Science Centre 5189 5783 -10% Caerlaverock Castle 3777 3042 24% Dundrennan Abbey 537 466 15% Cairnpapple Hill 272 234 16% Dunfermline Palace 1430 1659 -14% Calderglen Country Park 97411 78431 24% Dunstaffnage Castle 2617 2516 4% Callendar House 3478 4413 -21% Edinburgh Bus Tours 65677 56415 16% Caol Ila Distillery Visitor Centre 1472 1472 0% Edinburgh Castle 197635 173104 14% Cardhu Distillery Visitor Centre 1573 1605 -2% Edinburgh Zoo 52869 49719 6% Cardoness Castle 672 598 12% Edzell Castle 899 984 -9% Castle Campbell 1422 1160 23% Elcho Castle 841 658 28% Castle Fraser, Garden & Estate 1765 2304 -23% Elgin Cathedral 4246 4494 -6% Centre for Contemporary Arts 30274 28124 8% Falkland Palace & Garden 4677 5361 -13% Chatelherault Country Park 58369 55127 6% FC Scotland - Clatteringshaws Visitor Centre 5775 4915 17% City Art Centre 3094 5897 -48% FC Scotland - Glenmore Visitor Centre 9960 10607 -6% Clydebank Museum and Art Gallery 2227 4080 -45% FC Scotland - Glentress 21873 24592 -11% Clynelish Distillery Visitor Centre 257 860 -70% FC Scotland - Glentrool Visitor Centre 4342 3576 21% Corgarff Castle 339 1188 -71% FC Scotland - Kirroughtree Visitor Centre 6360 5563 14% 4

June June 2016 2015 Y-o-Y 2016 2015 Y-o-Y FC Scotland - The Lodge Forest Visitor Centre 14670 13431 9% Kellie Castle & Garden 2089 2035 3% Fort George 7048 6532 8% Kelvingrove Art Gallery and Museum 117976 131184 -10% Fyvie Castle 1905 1908 0% Kildrummy Castle 644 622 4% Gallery of Modern Art 53169 47888 11% Kisimul Castle 1204 1029 17% Geilston Garden 1767 832 112% Lagavulin Distillery Visitor Centre 1803 4020 -55% Georgian House 3258 3952 -18% Lauriston Castle 7800 10126 -23% Gladstone's Land 2663 3322 -20% Linlithgow Palace 5903 5843 1% Glasgow Cathedral 42776 15365 178% Loch Leven 1873 1978 -5% Glasgow Museums Resource Centre 1234 1326 -7% Logan Botanic Garden 3529 3313 7% Glen Ord Distillery Visitor Centre 3646 2847 28% Macduff Marine Aquarium 4812 4381 10% Glencoe 3955 4169 -5% Maclellans Castle 839 563 49% Glenfinnan Monument 266 2051 -87% Mcmanus Galleries 10811 11052 -2% Glenkinchie Distillery Visitor Centre 4518 4948 -9% Meigle Museum 355 332 7% Glenlivet Distillery 6797 6897 -1% Melrose Abbey 6822 7394 -8% Glenluce Abbey 159 94 69% Moirlanich Longhouse 141 130 8% Grampian Transport Museum 3066 2966 3% Mugdock Country Park 61651 60515 2% Greenbank Garden 3749 2153 74% Museum of Childhood 18324 16158 13% Gurness Broch 1976 1809 9% Museum of Edinburgh 8000 9105 -12% Hackness 401 280 43% Museum of Lead Mining 867 832 4% Haddo House 514 316 63% National Museum of Flight 6444 5912 9% Hermitage Castle 706 895 -21% National Museum of Rural Life 9334 7419 26% Highland Folk Museum - Newtonmore 8934 8624 4% National Museum of Scotland 122934 122516 0% Highland Wildlife Park 11653 9860 18% National War Museum 67871 57725 18% Hill of Tarvit Mansionhouse & Garden 639 868 -26% Nevis Range 26481 21490 23% Holmwood 562 459 22% New Abbey Corn Mill 605 556 9% House for an Art Lover 990 904 10% New Lanark Visitor Centre 6917 6095 13% House Of Dun 618 651 -5% New Lanark World Heritage Site 24162 26543 -9% House of the Binns 659 631 4% Newark Castle 877 767 14% Hugh Miller Museum & Birthplace Cottage 597 686 -13% Newhailes 609 930 -35% Huntingtower Castle 973 894 9% Oban Distillery Visitor Centre 7047 6020 17% Huntly Castle 1696 1951 -13% Our Dynamic Earth 33486 31609 6% Inchcolm Abbey 3022 3460 -13% Paisley Museum 2369 2456 -4% Inchmahome Priory 2409 1702 42% Palacerigg Country Park 76755 74314 3% Inveraray Castle 15363 13771 12% Pitmedden Garden 2523 2331 8% Inverewe Garden & Estate 11880 8569 39% Pollok House 3820 4402 -13% Iona Abbey 11935 10137 18% Preston Mill 347 442 -21% J M Barrie's Birthplace 208 311 -33% Priorwood Garden 2260 910 148% Jacobite Cruises Ltd 31226 26939 16% Provand's Lordship 8728 10013 -13% Jarlshof 3643 3239 12% Queensferry Museum 532 635 -16% Jedburgh Abbey 2844 3340 -15% Riverside Museum 95735 92638 3% John Gray Centre 12392 14434 -14% Robert Burns Birthplace Museum 12884 23102 -44% Johnstons of Elgin 16552 15017 10% Robert Burns Centre 3519 2910 21% 5

June June 2016 2015 Y-o-Y 2016 2015 Y-o-Y Robert Burns House 1296 1432 -9% The People's Story 6181 5519 12% Robert Smail's Printing Works 273 294 -7% The Real Mary King's Close 20738 20307 2% Rosslyn Chapel 20288 19659 3% The Royal Yacht Britannia 38118 33601 13% Rothesay Castle 1218 1065 14% The Scotch Whisky Experience 30123 28546 6% Royal Botanic Garden Edinburgh 77823 107959 -28% The Scott Monument 7641 9081 -16% Royal Burgh of Culross 1989 1554 28% The Scottish Parliament 26600 28423 -6% Royal Lochnagar Distillery Visitor Centre 2866 1952 47% The St Mungo Museum of Religious Life And Art 13019 16419 -21% Scotland Street School Museum 2956 4862 -39% Thomas Carlyle's Birthplace 142 151 -6% Scottish Dolphin Centre 10802 11385 -5% Threave Estate 10991 5316 107% Scottish Fisheries Museum 10744 9472 13% Tolquhon Castle 498 618 -19% Scottish National Gallery 118135 105059 12% Tomatin Distillery Visitor Centre 5599 4924 14% Scottish National Gallery of Modern Art 46586 34139 36% Tormiston Mill 4387 4041 9% Scottish National Portrait Gallery 20731 23885 -13% Tullibardine 767 1057 -27% Scottish Seabird Centre 26195 26354 -1% Urquhart Castle 53621 46945 14% Seton Collegiate 211 256 -18% Verdant Works 1335 1167 14% Skara Brae 19257 14964 29% Weaver's Cottage 190 160 19% Smailholm Tower 708 688 3% Writers Museum 6283 3890 62% Souter Johnnie's Cottage 223 202 10% Spynie Palace 759 695 9% St Andrews Castle 9662 9554 1% St Andrews Cathedral 6012 5945 1% St Giles' Cathedral 123651 128886 -4% St Serfs 501 539 -7% Stanley Mills 684 890 -23% Stirling Castle 54405 55756 -2% Stirling Smith Art Gallery and Museum 2435 2630 -7% Strathclyde Country Park 549137 532009 3% Strathisla Distillery 2027 2139 -5% Summerlee Museum 18294 15968 15% Sweetheart Abbey 1033 825 25% Talisker Distillery Visitor Centre 8412 9668 -13% Tantallon Castle 4099 4037 2% Tenement House 1579 1558 1% The Burrell Collection 11784 13171 -11% The Falkirk Wheel 58574 74348 -21% The Famous Grouse Experience 6492 6720 -3% The Glasgow School of Art 998 1128 -12% The Hill House 3293 3468 -5% The Hunterian Museum and Art Gallery 15850 17202 -8% The Museum of the University of St Andrews 3934 3413 15% The Nelson Monument 5836 2453 138% The People's Palace Museum 34217 29061 18%