Maury Hits the a Home Run

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Maury hits THE a home run. SHOW :,t:s

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Former President Reagan was hit, although not hurt, by a piece of flying glass from the crystal award smashed by protester Rick Springer during the 'All-Industry' luncheon at the NAB convention in Las Vegas last week. At right, as Springer attempts to reach the microphone, he is grabbed by a Secret Service agent. At left, prior to Reagan's speech, NAB President Eddie Fritts and NAB Joint Board Chairman Gary Chapman, president, LIN Television, Providence, R.I., present Reagan with the NAB's Distinguished Service Award. REAGAN'S SHATTERING MOMENT Former President is jostled on stage by protester; finishes speech with humor

By Peter Viles It also presented the Secret Service their gut and a weakness in their with an embarrassing question: how knees." Soon afterward, it turned into one could someone slip out of a crowd The protester, later identified as of those unexpected glitches and get so close to a former Presi- Rick Paul Springer, 41, of Arcata, that measure a broadcaster's dent? Calif., jostled Reagan in an attempt to ability to improvise under pressure. On Monday (April 14), as Reagan grab the microphone. Secret Service And Ronald Reagan, an old radio an- was delivering a speech after receiv- officers wrestled him to the ground, nouncer, passed the test. ing the NAB's Distinguished Service but not before he shouted, "Excuse But for a few seconds in Las Vegas Award, an anti -nuclear activist strode me, President Reagan....There's a last week, it appeared that the 81- briskly across the stage toward the nuclear test going on...at Tuesday, to- year -old former President was being ex- President, grabbed a two- foot -high morrow afternoon." Springer was lat- violently attacked in front of 3,000 crystal statue the NAB had just pre- er identified as the founder of the stunned NAB attendees. sented, raised it above his head, and 100th Monkey Project, which seeks a And for the remaining three days of smashed it into pieces. nuclear- weapons test ban and stages the NAB gathering, the brief incident The crowd gasped, and some anti -nuclear protests in Nevada. dominated conversations, news cov- broadcasters who didn't have a clear The NAB said that Springer had erage and even convention opera- view of the stage thought Reagan had been issued a media pass to cover tions as the NAB scrambled to in- been shot. Said NAB President Eddie the convention as a photographer for crease security at the sprawling Fritts, who rushed to Reagan's side, the Las Vegas firm Black Rose Com- convention complex. "Everybody had a sinking feeling in munications, which publishes Indian

4 Apr 20 1992 Broadcasting Voices, a monthly newspaper. Rose Davis, the newspaper's publisher, told BROADCASTING she knew Springer planned some form of pro- the first professional each other," beer test, and that she assumed it would VTR and a consumer supplier Anheuser be "non- violent and non -traditional." cassette recorder Busch asked for con- She said she was certain that Spring- (p. 22). Fearing a presi- tinued broadcaster super had not intended to harm the ex- dential veto if a strong port in blocking bills reregulatory bill comes requiring warning labels President. out of Congress, En- in wine and beer ads Reagan winced when struck in the ergy and Commerce (p. 34). Radio faces a temple by a shard of glass, but then Committee members bleak lending land- flashed an angry look at Springer. As said moderation of the scape that is not likely to Springer was dragged away, Reagan House cable bill is change soon, broad- briefly retreated to the back of the likely (p. 26). Some con- casters were told (p. 36). stage. But he soon turned, straight- gressmen believe the ened his suit, and returned to the po- lack of a telco -entry pro- MIP MARKET / 37 vision will be the dium to finish his speech. Growing reliance on "The first thing he said to us was, White House's number - co- ventures and produc- 'Let us continue me go back and one objection (p. 27). tion alliances marked -let TVB President Ave Bu- last week's MIP -TV mar- finish this,' " recalled NAB joint board At NAB '92, a record tensky recommends ket in Cannes. Long chairman Gary Chapman. 52,704 registrants (p. 20) an image campaign for the standard operating As the crowd settled nervously spot (p. 28). Radio procedure for Euro- back into their seats, Reagan stations are advised to pean producers, such quipped, "Is he a Democrat, by follow the flow of dol- CONVENTION deals are becoming finishing his lars as companies shift chance ?" Upon speech SHOCKER / 4 common among U.S. several minutes later, Reagan joked, their budgets from ad- producers as well. A protester's violent vertising to promotion "Thank you all, and I think I'll go out interruption of former (p. 30). USA Digital TARGETING and see where that guy is." President Reagan's says it will have both AM As he left the stage he made a LOTTERY SCAMS 42 NAB address stunned and FM digital audio / show of rolling up his sleeves as if attendees and domi- broadcasting ready by Application mills for preparing for a fight. nated convention April 1993(p. 32). FCC wireless cable Springer was arrested and charged chatter. Conus's Saturday morn- licenses have duped with threatening an ex- President, a ing news show gener- investors out of $25 CBS TO CUT ated interest, but syndi- million so far, say the federal offense. He was arraigned overall had a and released without bail Tuesday COMPENSATION / 11 cators FTC, the Better Busi- quiet week (p. 33). Say- ness Bureau and sec- (April 14). An affiliates ing the industries urities administrators. NAB spokeswoman Lynn McReyn- committee broke off should "watch out for Such abuses of the olds said the NAB will consider a re- talks with CBS on lottery system agency's view of its policy for granting media improving network - have added fuel to affiliate relations arguments for switching credentials for the convention; it is- upon learning that the to an auction process. sued some 800 media passes this network plans to cut year. But she also said it would be compensation. N111X 'IA to secu- FEATURE SECTIONS nearly impossible guarantee rity for a that draws 50,000 Bicoastal 18 convention NAB NEWS / 20 hundreds Changing Hands 40 people and consists of of FCC Chairman Alfred Closed Circuit 16 events Sikes, long a proponent Datebook 52 The Secret Service, meanwhile, of revisiting the prime 66 dispatched several agents to Las Ve- time access rule's pro- Editorials Fortunes 60 gas to conduct an internal investiga- hibition against off - Fates & network programing, Fifth Estater 59 tion. Agency spokesman Carl Meyer may now have the For the Record 54 said it is possible the agents protect- votes to do so (p. 22). In Brief 64 ing Reagan reacted slowly because HDTV hardware was U.S. producers among Monday Memo 63 they wrongly believed Springer was a out in force, including co-venturers at MIP (p. 37) Ratings Week 43 stagehand or technician. "It's a very difficult position," he Founded m 1911 as Hr.nuh namg. the Neu. Sbganrc ol the Filth Estate Hnn"ls,mg Trlrv aa ne' ImnWUCad in 1946 Tdn.iow ...awned ul in 19h1 (' nhlrnumre' ImnvlucuJ m 1972. Brin,.h,onPrCable- mmWUCed mt I9149. /Irma "sungn i. a rcgnmraJ trademark. Reed said. "It requires a lot of judgment and l'uhb.h,ng iNakrlundl H V. used under lieens. 'Rug. L S. Pulanl Ultica discretion. Maybe in this case there N Cable Incorporating The Fifth Estate 'l'ELEA ISIOON Broadcasting was too much discretion." n I ",,ale IISSN I1XI7- 2022X1 IGST 41121197457, is published ..eekly umh one additional special issue in lanuars ht The Calmer. o a of Reed Meyer noted that level Whhshtng Co nub crlphon Includes all issues). Calmer, Publishing Co. . at 475 Pad Ave South. Neu York. NY 11101h. dnlaon also the of Frank SIhIe. Publishing )USA. 275 Wa.hinglun Si . Neu ion. SIA 02151' 64). Terrence M. Melkrnldl. IkeaJentChiel Operating Olbcer. l Vice Group Publisher: Jeff, security provided to Reagan may IistvuII C Vice President. John J. Bent. Senior Vice President General Manager: Neil Perlman. Senor President Vice I) Neih. Senior Vee Iheadeni,Pubhshmg Operation.. 11. Walsh. Senior Vice President Finance: Thomas 1. Dellanuria. Senior have been decreased since he left IYes,dent Production @ Slanutucturing. Ralph Knupp. Vice Prey, fil Human Resources: Neal Vitale. Vice President Consumer Publishing. SrcnnJ-class postage paid ai Neu York. NY. and additional nailing oldies.. Postmaster. please send address changes tu. Nrvndrmung. P(1 office because the number of threats Ibn 715. Rreuser. NY 1115119-0715 tiro id, p, right 1992 to Reed Publishing USA'. Robert I. K aLdl, Chairman Ch,et Eaecume are (JIlicer. Annual subscription rads.. USA. S)1S: Canada. 5129 l include. OSTI. Foreign Air. 5411. Foreign Surtae. 5149. Singe copie. against Reagan's life " has reduced nail h,: Brmule ailing. IN) Rim 715. Bren ier. NY 1050941715. Microfilm of 52 95. Vet 1:11 issues. 54 SII Please addre.s all suhsrlpam dramatically." I1 nn,Junugg Is Jsa'laRk irum UmcersmF Microfilms. Mai North /such Road. Ann Arbor. Mich. 411106 (1.5111.521.060111.

Broadcasting Apr 20 1992 5 TOP OF THE WEEK

General Instrument's live demonstration of over- the -air HDTV transmission in Las % egas HDTV: A GAME Of TAKE AND GIVE Looking at a price tag of $10 billion for an FCC -mandated, high -speed switchover to high definition, some broadcasters eye potential revenue boost from digital channels

By Peter Lambert tions markets additional to TV. some stations might not make it" for The costs for an individual station - economic reasons. "I cannot imagine In light of the FCC decision two between $8.5 million and $12 mil- that's what the FCC wants." weeks ago to give TV stations five lion -are "really staggering numbers" Insisting, however, thát HD equip- years to broadcast in HDTV once to a station in the 91st market, says ment does not have to cost more than the agency approves a standard and Warren (Bud) Williamson Ill, presi- current equipment, Sherlock en- makes channels available, attendees dent of WKBN Broadcasting of dorsed a suggestion by Joe Flaherty, at NAB '92 began to ponder two TV Youngstown, Ohio. Michael Sherlock, senior vice president, technology, futures: Will the expensive transition president of operations and technical CBS/Broadcast Group, that creating a to HDTV amount to a struggle to sur- services for NBC, itself a digital HDTV broadcasting version of Cable Lab- vive, or might broadcasters use digiti- proponent, said he saw "very specif- oratories- funded by all broadcast - zation to compete directly with tele- ic" indications from manufacturers at ers-is absolutely necessary to guide phone and cable companies, offering NAB that the FCC deadlines have giv- development of HDTV equipment that voice and data services from their en vendors confidence "they may be is "proportional to the job and practi- broadcast towers and opening up en- able to ram through very high -priced cally priced." tire new streams of revenue? equipment." One vendor, he said, told Suggesting that the cost of proto- At bottom was a consensus that him equipment would cost five times types and first versions is generally broadcasters must invest in HDTV NTSC, even in five years. two to three times where it eventually technology first to win the spectrum Ballpark figures put current HDTV settles, Flaherty said, "I don't think for any digital services at all. production equipment costs well dealing with the costs is going to With costs of the switchover to above NTSC: about $300,000- prove insurmountable," but broad- HDTV estimated at $10 billion for $350,000 each for a camera, a video- casters will have to spend to save. broadcasters and $100 billion for con- tape recorder and a switcher. Al- "Chairman [Alfred] Sikes has done sumers, the NAB gathering saw both though updated CBS and PBS the right thing: He's given the nation a the beginnings of an accelerated roll- projections say the transition still can new standard and a deadline. What is out of HDTV equipment and the start be "gradual and affordable," William- needed is for broadcasters to make a of earnest planning toward investing son said his station cannot hope to long -term commitment across the in- in, and making money from, a new afford equipment at those prices. "We dustry" to managing the transition. digital TV transmission standard that have to look at pooling resources in Some hope that manufacturer com- some suggested must allow broad- ways we haven't done before." petition will help drive costs down-a casters to compete in communica- Said Sherlock: "Given the timeline, factor supported by Toshiba's intro-

6 Apr 20 1992 Broadcasting VET READY for a SPECTACULAR SHOWING r host." "The Hunt For Red October." "Indiana Jones and the Temple of Doom." They're only part of this year's star studded, must -have movie ackage - Paramount's Portfolio XV. Altogether, these 26 titles have grossed over 2 billion dollars at the box office. Now, we're making this same blockbuster power available to your station. But act quickly- before this year's showing is sold out. TOP OF THE WEEK

duction of the first HDTV cassette regulatory framework, we should that the digital genie is out of the VTR and Zenith's claim that its TV have the opportunity to utilize digital bottle" for low -cost compressed sets will start in the $3,000 range. technologies in equal proportion to NTSC and data services in satellite Nevertheless, several prominent our competitors." and cable, thus allowing broadcasters figures, including NAB President Ed- Given the potential success of non - to "join in the multichannel game" and die Fritts, NAB Executive Vice Presi- video services on the HDTV channel, other services, regardless of an FCC dent John Abel and PBS Senior Vice argued Abel, broadcasters eventually decision on HDTV. President Howard Miller, suggested ought to be allowed to deliver that "We believe the selected HDTV al- that the transmission standard and diversity of services on both channels, gorithm should bear reasonably broadcaster planning must allow for making more efficient use of spectrum close, scalable relationships with creation of revenue streams from and better serving the public interest. NTSC, so long as neither service suf- non -video digital services. fers significant quality degradation." Agreeing with Sherlock that "the Flaherty believes the standards first step must be HDTV," Abel said process already assures sufficient digitization "gives us the opportunity headroom and ancillary service con- to become directly competitive with siderations to provide for as yet un- telephone companies and cable com- specified additional services. He cau- panies." Although option be 1. one could c -... , FILL tioned broadcasters not to multiple ÌFORI'S eventual delivery of digital ERE compromise the HD allocation pro- video signals (perhaps even multiple cess in pursuit of vague or unproven HDTV signals) over one 6 mhz chan- 1 revenue ideas. nel, he said, "the real opportunities for In no question i any case, "there's revenue are in data and voice, more broadcasters will have to make some The crush: NAB registration than in additional [video] services." investment in front of the marketplace, Referring to cable TV's nascent en- In a similar vein, PBS's Miller called before the full extent of consumer inter- try into personal and other communi- on the Advanced Television Service est or consumer apathy is known," said cations markets, Fritts echoed that Committee to require service flexibility Fox General Counsel George Vraden- message in his All- Industry Luncheon in the standard. "We're not just facing burg. "That's called risk, and we're go- address. "With establishment of a a transition to HDTV," he said, adding ing to have to take some."

SIKES READY TO MOVE ON TV OWNERSHIP Chairman wants to expand number of stations a licensee may own both locally and nationally; FCC still catching some flak for raising radio limits

By Harry A. Jessell broadcaster may own up to 30 AM's Even the most deregulatory TV op- and 30 FM's nationwide and from tions are less radical than what the Undeterred by continuing con- three to six stations in a market, de- FCC did in radio. At a press confer- gressional criticism of the new- pending on its size. The old rules lim- ence prior to his speech, Sikes said ly liberalized radio ownership ited broadcasters to 12 AM's and 12 any changes in the TV rules will be rules, FCC Chairman Alfred Sikes last FM's nationwide and two stations more moderate. "The systemic week began laying the rhetorical foun- (one AM and one FM) locally. changes that we made in the radio dation for relaxing the TV ownership Two weeks ago, Sikes turned to the rules will unlikely be paralleled with rules. TV rules. He circulated among the comparable changes in TV," he said. "TV broadcasters...need more other commissioners several options Nonetheless, the new realities of the competitive freedom," Sikes said in for relaxing the rules in hopes of pro- TV marketplace raise "very compel- his keynote address at the NAB con- posing a new set at the FCC meeting ling questions," Sikes said in his vention. in May or June (BROADCASTING, April speech. Cable operators can control dozens 13). "As cable TV seizes a larger and of TV channels in markets across the Current TV rules cap national own- larger share of the market, should country, Sikes said, "but a TV broad- ership at 12 stations (with total cover- broadcasters continue to be forbidden caster cannot own a UHF station in age of no more than 25% of all TV entry into cable ?" Sikes asked. (The both Baltimore and Philadelphia.... homes) and local ownership at one. FCC has already begun a rulemaking That just doesn't make sense." Among the options: raise the na- aimed at relaxing the ban against At its March 12 meeting, the FCC tional ownership cap from 12 to 24; broadcast networks owning cable raised the national and local owner- permit UHF-VHF crossownership in a systems.) ship caps for radio and touched off market; reduce the permissible dis- "How is competition in the broader protests from small and minority tance between commonly owned sta- media market helped, if outmoded broadcasters and their supporters on tions, and repeal the local radio -TV limits prevent TV from sustaining criti- Capitol Hill. crossownership or so- called one -to -a- cal mass ?" he asked. Under the new rules, a single market ban. "We need to ask if there's a qualita-

10 Apr 20 1992 Broadcasting TOP OF THE WEEK

tive dimension to diversity and, if so, believe radio broadcasters need ing the FCC action as one of their how that can best be accommodat- some relief. "But they both feel the "great victories," Irving said. "It has ed.' FCC has gone further than necessary led a lot of [congressmen] to wonder At a session featuring the other four to address the concerns of broadcast- whether this was a well thought -out commissioners, Commissioner Sher- ers." policy...or...a knee -jerk ideological re- rie Marshall indicated a willingness to Upset by the reach of the FCC's action." consider relaxing at least the local radio decision, House Energy and "I don't think it was a knee -jerk any- ownership rules. The FCC should Commerce Committee Chairman thing," said Roy Stewart, chief of the look at permitting ownership of two John Dingell (D- Mich.) plans to call FCC's Mass Media Bureau. "It was a UHF stations or a UHF -VHF combina- the commissioners before his over- thought -out process and decision," he tion in a single market, she said. The sight subcommittee to hear their said. "I was part of it. A lot of effort FCC needs to find ways of giving sworn testimony on how they arrived went into it, not only on a staff basis, broadcasters more "shelf space with- at and justify the new radio rules, said but among and between the commis- out harming diversity," she said. Dingell aide David Leach. "I suspect sioners." Commissioner James Quello was there will be further interest in ad- If the FCC would have stuck to the more discouraging, suggesting Sikes dressing the ownership limitations old rules, said Sikes's Chief of Staff delay taking up the TV rules until the through the legislative process," he Terry Haines, it would have led to still controversial radio rules are set- said. more stations going dark and less ser- tled. "We may be asking for more The congressional critics said they vice to the public. By relaxing the congressional intervention than we were concerned with the impact the rules, he said, "we're trying to give need," he said. new rules may have on small broad- [stations] a fighting chance." Commissioner Ervin Duggan was casters and those trying to break into Quello defended the FCC radio de- generally supportive of Sikes's dere- station ownership. cision- "It's modest; there wasn't gulatory thrust. "I cannot support a "What the commission is saying is anything wrong with it" -but he ar- status quo that keeps a straitjacket" let's improve diversity by increasing gued to reduce the caps to sate the on broadcasting, he said. consolidation in the radio industry and critics on Capitol Hill. "Why cause all Sikes's assault on the broadcast let's improve the economics of radio of that turmoil ?" he asked. (Quello ownership rules was a frequent topic by driving some broadcasters out of and some major broadcasters have at the convention. Much of the talk the business and allowing somebody been advocating reducing the nation- amounted to criticism of the new radio to own more radio stations," said al caps to 20 -20 and the local cap to rules by denizens of Capitol Hill and Larry Irving, an aide to House Tele- 2 -2.) defense of them by FCC officials. communications Subcommittee Quello may have an ally in Barrett, "There is a strong possibility" the Chairman Edward Markey (D- Mass.). who was the lone dissenter to the Senate may act to restore the old ra- "It doesn't make any logical sense." FCC radio action. Barrett criticized the dio rules to some extent, said Toni Irving also alleged the commission- rules, saying the FCC, in adopting Cook, a Senate Commerce Commit- ers are being motivated chiefly by the them, ignored its traditional goals of tee aide. Commerce Committee desire to enhance their deregulatory diversity and localism. Chairman Ernest Hollings (D -S.C.) credentials at the White House. Mem- If there is a third vote for rolling and Communications Subcommittee bers of Vice President Dan Quayle's back the radio rules, it is Ervin Dug- Chairman Daniel Inouye (D- Hawaii) Competitive Council have been claim- gan. But last week he said he was optimistic congressional critics could be persuaded to see it the FCC's way. Compared to the "radical explosion" CBS TO CUT COMPENSATION; of the rules the FCC could have caused, he said, the new rules it AFFILIATES BREAK OFF TALKS adopted were a "moderate outcome." Marshall also wasn't talking retreat. CBS plans to cut compensation to its TV network affiliates this year and "The record supports the moderate will probably announce the move this summer. Upon learning of the approach we took," she said. decision in Las Vegas last week, an affiliates committee broke off talks At his press conference, Sikes sug- with the network on improving network -affiliate relations. Cathy Creany, gested the FCC may have to make vice president and general manager of wrvHlrv) Syracuse, N.Y., said the some changes to the radio rules when "affiliate economic and strategic futures committee," which she chairs, they are reconsidered this fall. voted unanimously to discontinue the talks. But Sikes also said the changes will According to someone present at the meeting, Tony Malara, CBS not be so great that broadcasters affiliate relations president, said the network would wait until after its should worry about going ahead with upfront selling season to formally announce the cut. Some affiliates acquisition plans that would cause accepted his explanation that a particularly good upfront marketplace them to exceed the old caps. In terms might avert the compensation cut, while others said CBS did not want of the local rules, he said, the debate advertisers reading negative publicity about possible preemptions in re- is over whether a broadcaster may action to the cut. Another motive attributed to the network was that a late own a fifth or sixth station in a market. announcement date would make it harder for affiliates to purchase pro- No broadcaster has to worry about grams with which to preempt the network schedule. -Sr reaching that level prior to the reconsideration vote, he said.

Broadcasting Apr 20 1992 11 TOP OF THE WEEK

the establishment of a balanced regu- NAB'S latory framework, we should have the opportunity to utilize digital technologies in equal proportion to our com- MESSAGE: petitors." A key to broadcasting's future will be the development of new technol- SEIZE THE ogies as ancillary revenue streams," Fritts said. He called on the industry to work for those future streams, first by DIGITAL assisting NAB's efforts to "help [gov- DAY ernment regulators and legislators] Reagan tells broadcasters develop a policy for tomorrow that is fair and equitable-one that allows lo- not to fear the future; cal broadcasters to take full advan- Fritts NAB President Eddit Fritts: `With the es- tage of the new technologies." advises preparation tablishment of a balanced regulatory The other step broadcasters can for staking a claim in that framework, we should have the opportunity to utilize digital technologies in equal take now is to make long -range busi- digital landscape proportion to our competitors.' ness plans, with each radio and TV station envisioning how it will take part By Randy Sukow The 21st century comes swiftly in new digital businesses and prepare upon us, broadcasting faces many to enter them. NAB's first step in the The NAB had hoped to use this challenges- demographic changes, planning process, Fritts said, was this year's convention to plant a vi- cable competition, government regu- year's first Futures Summit. sion of broadcasting's viability in lation," Reagan said. some people As broadcasters strive for the next coming years as the world's commu- may fear the future, the unknown. But generation of communications tech- nications systems undergo revolution- our broadcasting industry shouldn't." nology, he said, they must not lose ary changes. Former President Rea- NAB President Eddie Fritts began their commitment to public service, gan was expressing such a vision striking the futuristic theme in his which he called the secret of our when an anti -nuclear weapons activ- State of the Industry speech earlier in strength. As we look to the future, we ist broke in and smashed Reagan's the luncheon. Our competitors are must recognize that it is also the Distinguised Service Award (page 4). staking their claim to tomorrow's tech- backbone of the services all our corn - Despite the impact of that image on nologies, devoting their time, talent petitors plan to provide." the attendees at last Monday's (April and treasure," Fritts said. We must In his speech, Reagan said the 13) All- Industry luncheon, NAB cer- remember that the digital revolution, technologies broadcasters will some- tainly hoped the Reagan message with all its promise, is not the exclu- day provide or use to improve their was the one they'll remember longer. sive preserve of one industry. With service serve the goal of liberty.

TAX RULING MAY BE BOON FOR LICENSEES In the first court decision on the deductibility, for tax said the tax court decision did not provide definitive purposes, of the write -down of the value of FCC guidance on how much of a station's purchase price licenses, the U.S. tax court last week ruled in favor of could be allocated to the FCC license. In the case at broadcasters. Judge Robert Ruwe said the buyer of a issue in last week's decision, Jefferson -Pilot Commu- station also purchased an asset, the FCC license, nications had sought to allocate roughly $5.4 million of which had value and could be amortized for tax pur- $15 million paid for three radio stations in 1973. poses under section 1253(a) of the Internal Revenue Hines said that the more valuable the station, the Code. The amortization expense, now distributed over greater the FCC's value would be as a percentage of 25 years, helps offset taxable income, thereby reduc- the total purchase price. David Schutz, a partner in the ing taxes paid by many broadcasters. financial consulting firm of Hoffman Schutz Media J. Michael Hines, a partner in Washington -based Capital, suggested that for a $5- million radio station, law firm Dow Lohnes & Albertson, cautioned that the the FCC license might account for 25% of the pur- IRS would continue to try to deny section 1253(a) chase price, whereas for a $20- million TV station, amortization to FCC licenses pending the outcome of roughly 20% might be allocated to the license. TV an appeal, to U.S. District Court, on the same issue stations, he said, would have a smaller percentage involving cable franchises. The IRS lost that case in allocated to the license, since some of the price would tax court as well. instead be allocated to the network affiliation agree- Although some group owners have been able to ment and programing contracts. reach compromise settlements with the IRS on the Also speaking at the panel session were Mark Fra- issue, last week's decision could eventually open the trick, vice president/economist, NAB, and Maureen way for the deduction of full license value. Speaking at Pechacek, director of state and local taxes, Arthur an NAB panel session last Wednesday, Hines also Andersen & Co. -6r

12 Apr 20 1992 Broadcasting Mpotwg mom pAuacall Cippm fly *:).Jily 'mods putkag' TOP OF THE WEEK CBS BACK ON TOP Network beats NBC by 1.5 rating points; wins season

By Steve McClellan 12.7/21; ABC, 12.5/21; CBS, 12.3/21, and Fox, 6.4/11. CBS broke out the champagne The CBS win ended NBC's six -year last week to celebrate its much reign. Last week, NBC responded by anticipated win of the 1991 -92 announcing that it will no longer ac- prime time season. The network beat knowledge mid -April as the official end second -place NBC by 1.5 rating of the network season. "We think the points. It was CBS's first prime time television business is a 52- week -a -year win in seven seasons, and the first business," said NBC Vice President time ever that a network jumped from Curt Block. it doesn't make sense to third to first in one season. call it in the middle of April. We consid- Perhaps more significantly, this er this a mid -season report." season was the first to see an in- NBC also said that starting with the crease in the three -network prime new season in September, it would time share (up one point to an aver- focus on, and report for public con- age 63) since the 1976 -77 season. sumption, demographic ratings for ABC's 'Home Improvement': highest-rat- The big three also showed a com- adults 18 -49 and downplay the ed new show of the season bined ratings gain for the first time household numbers, since advertisers since 1985 -86. The gains were attrib- make their buys based on demo- CBS Chairman Laurence Tisch said utable to CBS, the only one of the graphics, not households. NBC's stand was "nonsense. Being three to show a gain, up 12 %, while Both ABC and Fox agreed. "All you number one is where you have to be. NBC was down 3% and ABC was off have to do is look at the current televi- We think it adds to our financial re- 2 %. sion environment, and the traditional turns." If Fox is thrown into the mix, the season quickly starts to look antiquat- During the May sweeps, NBC will four -network rating averaged a 42.1 in ed," said Giles Lundberg, Fox vice have final episodes of The Cosby prime time, up 3 %. As a group, basic president, research and marketing. Show, Matlock, Golden Girls and In cable networks posted a 5% gain, "We launched in the non -broadcast the Heat of the Night. In addition, with an average 11.3, while pay cable year. We consider the entire year our Cheers will have a storyline on John- networks were down 15% to an aver- season. You pick the starting point. ny Carson, who is leaving The To- age 2.9, according to NBC's analysis Our season really started in July night Show May 22. "It's like a going - of the Nielsen tallies. 1991." out-of- business sale," quipped Tisch, CBS had help from special sporting "What NBC is saying is consistent who got a big laugh from reporters at events: the World Series, which went with what has long been our position," a CBS press conference last Tues- to seven games, Super Bowl and said Alan Wurtzel, ABC vice presi- day. (He got a bigger laugh when he Winter Olympics. But even discount- dent, marketing and research. "The quickly followed with the request not ing those events, CBS had almost a 30 -week household season is more a to be quoted.) full rating point margin of victory. spectator than an accurate reflection CBS's big gain in the ratings this The final results: CBS, 13.8/23; of our business." year also resulted in a one -point aver- NBC, 12.3/20, and ABC, 12.2/20. Fox But CBS was having none of it. age gain in the level of homes using continued to show growth, up 25% in "We used to say that when we were in television for the season, to 61.1% in rating with an average 8.0/13. A year third place," quipped CBS /Broadcast prime time. ago, the standings were: NBC, Group President Howard Stringer. The highest rated program of the season was 60 Minutes, making it the only program FASHION STATEMENT to finish first in three different decades (its other top CBS held a press briefing last week finishes came in 1979 -80 to talk about the network's win of and 1982 -83). It's also the the prime time television season. only show ever to finish in CBS Chairman Laurence Tisch (I) the top 10 for 15 straight and CBS Broadcast Group President seasons. Rounding out the Howard Stringer reminded reporters top five: Roseanne that in past seasons, the press often (20.2/30), Murphy Brown described CBS as 'mired in third (18.4/27), Cheers (17.6/27) place.' To celebrate its first prime and the new series Home time win in seven seasons, CBS Improvement (17.5/27). made up T -shirts emblazoned: 'mired CBS was tops in most of in first place.' the key adult demograph- ics.

14 Apr 20 1992 Broadcasting 1992 Brand. a Spelling Ent. Co. All Rights R TOP OF THE WEEK NETWORKS SCORE BIG IN KIDS UPFRONT By Sharon D. Moshavi ABC sales. NBC is said not to be as The kids upfront, however healthy, close to sold out as are the others, usually means little or nothing for the The networks were treated to a since it has other markets to play in billion -dollar network upfront to come. quick and robust children's mar- now that it is offering "tween" pro- There are some other potentially ket last week, with dollars corn- graming. positive signs, though. The second - ing in 20% higher than last year, for The strongest categories were said quarter scatter market, which has an estimated total of $180 million for to be fast foods (up 64% in dollars) started strong with slight increases ABC, CBS and NBC. and toys (up 18 %). Movie studios also in CPM's above upfront levels, is Buyers report that the networks were reported to be new players in holding steady with upfront pricing held firm on their pricing for Saturday the kids market. levels, with the networks about 95% morning. It was ugly. Pricing started The networks, however, have less sold out. out high and stayed high. There was to sell than they did last year. John Third -quarter options, which were

no negotiation," said one media buyer Shanley, ABC vice president, daytime due April 1 (although at least ABC who, along with others, put average sales, estimated that network's up- has extended its deadline to May 1) cost -per- thousand (CPM) pricing at front presentation, that the four net- appear to be holding, which is a 30% above last year's prices. works (including Fox, which has 20% good sign, according to Marcella Ro- Buyers said that ABC pricing was of its ratings points on Saturday morn- sen, executive vice president, NW higher than first -place CBS, at about ing) were down 8% in units and 9% in Ayers. "More people are picking up 35% to 40% above last year, accord- ratings points from last year, for a to- [their options] than was anticipated," ing to Marvin Goldsmith, president, tal of 16.9% fewer gross rating points. she said. @°rFigaR

B E H I N D T H E SCENES, B E F O R E T H E F A C T

NEW YORK Domestic Television Distribution setting people to initially adopt pitching Midnight Caller for broadcast standard line interlace SO FAR, SO GOOD $150,000 per episode ($10 million scanning. Look for a fight from Time Warner's 55- channel PPV total), Worldvision will be look- Zenith -AT &T, whose system is pro- experiment in Queens, N.Y., seems ing for per- episode prices above the gressive, but look for General In- to be working. One advertising higher range. Lately, cable net- strument (with one progressive and executive said Time Warner has works have appeared to shy away one interlace system) to propose claimed that cable subscribers in from more expensive off-network to make its final system switchable. the 3,000 homes that have the new drama acquisitions. Quantum service are ordering on LOS ANGELES average twice as many movies as MISSED THE TOY BOAT subscribers in the rest of Time Last week's kids upfront may CUT TO THE CHASE Warner's Queens system, which have been good news for the net- Despite Fox Broadcasting Presi- have just four PPV channels. A works, but it wasn't so good for dent Jamie Kellner's assertion that Time Warner executive said Quan- one major advertiser. Mattel, one of he expects to have full coopera- tum buy rates are exceeding the top kids advertisers, is said to tion among Fox affiliates in clearing those in the company's other New have been shut out of network Sat- the Chevy Chase late -night pro- York City systems. urday morning altogether. Ac- ject, the task will be more daunting cording to one source, Mattel tried than he originally thought. 90210 TO CABLE? to negotiate with the networks, Kellner said two weeks ago that Worldvision Enterprises is plan- which were refusing to bend on "out of 140 stations only about ning on dangling Beverly Hills pricing. In the meantime, avail- 35 affiliates carry Arsenio [at II or 90210 first to the major cable net- able toy inventory was snatched up. 11:30 p.m.]." But according to a works -USA, Lifetime and possi- source, 76 Fox stations carry Ar- LAS VEGAS bly Nickelodeon- before consid- senio at either 11 or 11:30 p.m. ering a fall '94 syndication launch. Eastern or 10 or 10:30 p.m. Central PRICEY PROGRESSIVE The most likely suspect for syn- and Mountain time. One area of dication is the Fox O &O broadcast PBS believes adopting an HDTV conflict may be between Fox and group, according to a knowledge- standard that uses progressive scan- three stations of Paramount Sta- able insider. With Lifetime cough- ning will cost broadcasters plen- tion Group that are also Fox affili- ing up $95,000 per episode ($6 ty, forcing them to start from ates. Those three stations carry million total) for Warner Bros.' Chi- scratch with all equipment. So Arsenio in the late -night slot being na Beach, and with Warner Bros. PBS will ask the HDTV standard- eyed for the Chase show.

16 Apr 20 1992 Broadcasting glYW'll Ifl u.) im.1YuNI048 0"1N e661 IMMIEMBEgaligaidIUG- Founder ,r Sol Taishofl (1904 1982) Broadcasting E 1705 DeSales Street. N. W Washington. D.C. 20036 Phone: 202- 659 -2340 Circulation: 800- 323 -4345 Editorial Fax: 202 -429 -0651 Administrative Fax: up with the TV set 202 -331 -1732 0 Advertising Fax.. 202 -293 -3278 eenog to Sixth Lawrence B. Taishof,chaeman. from Burbank AVe David Persson,publisher. n ue Editorial Donald V. Weet,senior vice president and editor. Mark K. Miller,managing editor. Harry A. Jewell, senior editor. an audio a student of the industry Kira Greene, John S. Edgerton, Wall climbing and service," assistant managing editors Carolyn Wall, vice says Smith, who has been for some time, and has Washington president and general working on the pro- dabbled in program devel- Randall M. Sukow, Peter D. Lambert posed video wire service opment for the last 15 (technology), Joe Flint , manager of Fox's Patrick Watson,assistanr editors WNYW -TV New York, has project for the past years. One near miss was Janet Sullivan, John Gallagher, year as a consultant to an Emmy preview pro- stall writers. been named to the new Marsha L. Bell,ediforial assistant. a gram that was optioned by post of executive vice AP. "It's logical ex- David R. Boruckl,art director. president, corporate tension for us to explore dick clerk productions, Denise P. Smith, Kenneth Rey,production. development and sales, of this." Smith reports to but it never aired. Last New York Jim Williams, VP of AP's summer, in the wake 475 Park Ave. South 10016. 212- 340.9860: parent News America Editorial Fax: 212-340 -9874. Holdings, the North broadcast division. of the FCC's new rules Advertising Fax. 212- 340 -9869 American division of The idea for a video wire guiding children's tele- Geoffrey Folsle,bureau chief service is not new. In vision programs, Grant set Stephen McOlellan,chief correspondent Rupert Murdoch's News Rich Brown, Sharon D. Moshavl, Corp. She was also fact, 60 Minutes Execu- out to develop a kids' assistant editors Pater Viles, staff writer. named a director of the tive Producer Don show that would be "truly Hewitt proposed the idea informational," but at Hollywood company. Wall will be 1680 N. Vine the St.. 90028: 213.463 -3148. in charge of developing in a speech he gave at same time fun to Fax: 213 -463 -3159 was and marketing cross - the RINDA convention in watch. The result Steve Coe,assistant editor (networks). Mike Frssmen,assisfanf editor (syndication). media sales packages for 1987. Smith says that Smart Show, which Grant the company's various AP has kicked the idea brought to the NAB Advertising New York print properties and televi- around for years but convention last week. The takes 212 -340 -9860 sion stations, as well that until recently it was show a page Lawrence W. 011ver,advertising director. not feasible: "Five from America's Funniest Leslie Lillian Levy,marketing services director. as for film and syndicated Joseph E. Ondrtck East Coast regional television programs. years ago the costs of Home Videos. Kids sales manager. send Rand/ T. Schatz,sales manager "Basically, this is Caro- launching such a ser- in videos and are paid are William C. Schenck, account executive. lyn's reward for past vice would have been $25 if they Joan Miller, executive secretary aired. instead Barbara Sonnenteld,sales assistant performance. It's a job much higher and the But of clips she'll create herself, demand was lower." showing people falling Hollywood on faces getting 213 -463 -3148 with a mandate to take Now, he says, certain their or Nancy J. Logan, West Coast sales manager. risks and come up with costs, such as satellite beaned by various pro- Sandra Klausner,editorial- advertising assistant. transmission services, jectiles, the Smart Show Washington new ideas in an area Mur- 202- 659 -2340 doch doesn't think has are lower, and networks clips have to be infor- Doris Kslly,sales service manager everywhere are look- mative and entertaining, Mitzi Miller, classified advertising manager been covered," according Carrie Autlo,classilied sales representative ing to reduce overhead, says Grant. The half- to one insider. Advertising Representatives which has sparked hour pilot includes an Wider world AP Lewis Edge & Associates (Southern regional for greater demand for such a anti -drug video, and and East Coast equipment): 609- 683 -7900: Mark Smith, The As- service. Whether there clips about guitars, ham Fax. 609- 497 -0412 sociated Press's new di- Yukarl Media Inc.(Japan): (06)925-4452: is enough demand remains radios and a rap music Fax (06) 925 -5005 rector of international to be seen. video that teaches long di- Distribution television (see "Fates & vision. "We've had a William Cunningham, distribution manager. Fortunes "), says his Augievision? lot of interest from sta- 212- 545 -5435 mandate is to develop and The NAB has had tions." Grant said. Circulation determine the feasibil- some success attracting Michael Borchette,subscnphon promotion director. ity of launching an AP program syndicators Their Blue Heaven PO. Box 715. Brewster. N. Y 10509 -9873 - 212 -545 -54324 Fax 914 -878 -7317 video news service to both big and small its D.L. Taffner and Lon- -to Production serve news operations annual convention. don -based Blue Heaven Harry Stevens,production manager. here and abroad. The Among those attending Productions have Rick Higgs, assistant production manager. news service would be this year are Warner formed a joint venture to Corporate Relations based in Washington Bros., King World Pro- develop and produce Patricia A. Vance,director but would tap into the 86 ductions, Buena Vista drama, documentary and Broadcasting & Cable Market Place the bureaus wire ser- Television and Augievi- entertainment pro- Editorial 908- 464 -68000 Circulation 800-521-8110 vice has worldwide. If the sion. Augie who, you graming. No word on spe- Advertlsing2t2- 340 -9860 project goes forward, ask? Augievision, named cific projects yet. Blue Cahners Consumer /Entertainment the launch date would be after company presi- Heaven is led by Graham Publishing Division no sooner than 1994. dent Augie Grant, whose Benson, the compa- John J. Benl,senior VP- general manager. "We have in place a day job is assistant ny's chief executive. Be- Nell Pertman,senior VP -group publisher. Lawrence B. Telshott,adviser. broadcast division that professor of radio, televi- fore forming his own Cahners Publishing Company offers a wire service writ- sion and film at the company, Benson was Terrence M. McDsm,ott,president -COO ten in the broadcast University of Texas at controller of drama at Reed Publishing (U.S.A.) Inc. style, a graphics service Austin. Grant has been TVS. Robert L Krakort,chairman -CEO.

18 Bi- Coastal Apr 20 1992 Broadcasting

LOOKING FORWARD AT NAB '92

By Randy Sukow future of DAB in question. Another emerging audio technology, Radio Broadcast Data Services, has been stalled From start to finish the National Association of Broad- recently by a disagreement between NAB and radio receiver casters 1992 convention was designed to deliver a manufacturers. A truce in that conflict appears to have been futuristic feel. Live digital HDTV transmissions, digi- reached last week. tal audio and data transmission system demonstrations and From Washington, FCC regulators heard words of dis- the first NAB Futures Summit drove the theme home. content from Capitol Hill about its new radio rules. Broadcasters also heard of future new revenue possibili- Congressmen at the convention could not report much to ties beyond their current advertising -based business. Legis- come this year in communicatiobns -related legislation. lation to provide new revenue streams through the sale of Running issues, such as telephone industry entry into the television transmission rights has a fairly strong chance of cable business and labeling of beer and wine ads, are the passage, members of Congress said. Perhaps even more subject of much discussion in Washington, they say, but potentially lucrative will be the new opportunities provided will not likely be passed into law until at least next year. by digital transmission. One initiative that does appear to be on its way to passage is As usual, the convention's attendance grew. By Tuesday a cable bill with some form of retransmission compensation evening 52,704 had registered, up 2.9% Over the same point scheme for broadcasters. last year. International attendance rose 20.6% to 8,651. Several TV syndication companies maintained offices at For the second straight year NAB sponsored a separate, the convention in hopes of finding new customers, but stand-alone show, HDTV World, at the Las Vegas Hilton. reported less -than- expected action. As expected, General Instruments Corp.'s live demonstra- Even the entertainment portion of the NAB program had tion of its DigiCipher HDTV system was the exhibition's its futuristic feel. Star Trek, the original 1960's series, was star attraction. Next year, HDTV World will become Multi- honored by the association, and the lead cast members, media World, incorporating demonstrations of HDTV and William Shatner, Leonard Nimoy and DeForest Kelley, other potentially profitable technologies for broadcasters. appeared to accept the honor. Futuristic audio technology seems to be progressing more Another honoree, radio and cable TV talk show host slowly. The aftermath of the World Administrative Radio Larry King, quoted former Yankee catcher Yogi Berm to Conference earlier this year and the lack of funding for in- sum up his observations of the broadcasting industry: band digital audio broadcasting development ave put the "When you get to a fork in the road, take it."

20 Apr 20 1992 Broadcasting '49 63 ^1"""q Ze6I 'Y SIKES HAS VOTES TO REVISIT PTAR Marshall, Barrett are both willing to open proceeding

By Harry A. Jesse!! vember 1990 to consider getting rid of ceived," said Steve Palley, executive the off-network element of the rule to vice president and chief operating offi- FCC Chairman Alfred Sikes has broaden the market for the reruns it cer, King World, a syndicator of first - made clear in recent months his was syndicating. Despite supporting run programing. It will lead to a "very interest in revisiting the prime comments from several broadcasters, difficult bloodletting" because signifi- time access rule's off-network prohibi- the FCC has yet to act on Disney's cant interests of distributors and TV tion. request. stations are at stake, he said. It now appears he has the votes to David Donovan, vice president, le- do so. gal and legislative affairs, the Associ- Commissioners Sherrie Marshall "7 will support [Sikes's] ation of Independent Television Sta- and Andrew Barrett said last week at bringing it up." tions, said the commissioners should an NAB session they are willing to be concerned about "raising yet an- join Sikes in voting to open a proceed- FCC Commissioner Andrew Barrett other deregulatory effort at this time. ing targeting the prohibition. Neither It would be extremely divisive and would say, however, whether they The other two commissioners at the extremely contentious," he said. would vote to repeal or relax the pro- session -Ervin Duggan and James The FCC should not bring up PTAR hibition. Quello -were not so keen on getting in any fashion, said lobbyist Jerry Ud- "I will support his bringing it up," into PTAR. Duggan acknowledged a win, who represents a group of inde- said Barrett. "I'm open to taking a "lack of enthusiasm" for taking up pendent broadcasters and syndicators. broad look at anything." PTAR, believing it would be as divi- The harm to stations and syndicators "If Al brings it up in the next few sive as the FCC's review last year of from modifying or repealing PTAR far months," said Marshall, "I don't see the financial interest and syndication outweighs the benefits to one anybody objecting to reviewing and rules. "I think of it as the evil baby "wealthy" company, he said. Disney studying the issue." brother of fin -syn," he said. "doesn't need to be allowed into the The 22- year-old PTAR rule limits Those at the session who stand to one little piece of the marketplace they the amount of network and off -net- lose from an end of the off-network cannot now enter." Also, Udwin said, work programing network affiliates prohibition were alarmed by the pros- many lawyers feel that if the FCC may air each evening during the four pect of the FCC's moving on the Dis- found the off-network prohibition in- hours of prime time. ney petition. valid, the entire rule would become Disney petitioned the FCC in No- "We think it would be ill -con- vulnerable to a legal challenge.

HDTV: HARDWARE BEGINS TO REPLACE THEORY Fox commits to Harris HDTV transmitter; HD cassette recorder, live digital transmission are among other milestones of new era

By Peter Lambed turers brought hardware as well as technical papers and assurances to this One week after the FCC gave year's show. "At this show, the infra- broadcasters five years to im- structure is beginning to happen," plement high-definition TV ser- said Joseph Flaherty, senior vice pres- vice, HDTV equipment manufacturers ident, technology, for CBS. and transmission system proponents On the production side, NAB '92 demonstrated during last week's Na- saw the unveiling of the world's first tional Association of Broadcasters digital HDTV professional VTR (the conference and exhibition in Las Ve- HV -D920) using a cassette rather than gas their intentions to deliver the reels, and the first consumer cassette goods on that same fast track. HDTV recorder -both introduced by Although the cost of that equipment Toshiba America, the latter an 8 -mm remained a matter of intense scrutiny, prototype co- developed with Ameri- concern and debate throughout the can Television Alliance (General In- five -day show (see "Top of the strument Corp. and the Massachusetts Week "), both the main and HDTV Institute of Technology), whose Digi- World exhibits proved a case of if Cipher HDTV system Toshiba en- you build it, they will come, and at dorsed. least browse." A number of manufac- Fox's George Vradenburg "We're demonstrating that Digi-

22 Apr 20 1992 Broadcasting woo'

7: I 411of 'es MIL IN *,ov- a J.,62.. oo r v 46*, ... * I -I' go* s' s v. u u s I, / 14:, a . s g e '. a. ii,I* a 411*. 4.44.. a it e ' qt .") e 4 .. 0 ; i - , g0 I . s ) t, \ ---) 41I' los. S .6 e it, IC *lien, o'' - 6 se- .4 0 a . . e * * e, e 0 .. a - I% imua '' 3 -e a4 e V& ° . , ..6 ' sts. .-___,....L:13.5\% 6,,, e s 4, eh - e. ,..... ,...... e el ----- II .0 . s. ... '-' / , 4... L.------o '- - - - '. _O., 1 III. .. .. k o- 1, I % ....% S .. ' ., -, e , "' II. 46 i ,s e '. .- ,I o e ° 1 s.bs s' 6, \ - .** . , ...... ,_ - . o o f s u ... S... 1%,. \ u la 67 Au a i ,. - ;-gs- ovo . - u o s s ., .6 . ,.. a a a- a l, ' ***** s a, ' 4"- _.111...... s , 4,1. ',Sam :.: Cipher can use existing mechanisms, And although two other digital 11:15 a.m. (PT), Monday, April 13, such as 8 mm VTR's and cam- HDTV proponents provided no over - GI and MIT, with an assist from NAB corders," said Robert Rast, vice presi- the -air demos, they showed for the President Eddie Fritts, threw the dent of advanced television for Gl. first time HDTV videotape digitally switch on their DigiCipher transmis- Greg DePriest, vice president of ad- encoded and decoded through the Dig- sion. vanced television technology for To- ital Spectrum Compatible HDTV sys- A Toshiba CCD camera and Ike - shiba, said development of profession- tem (developed by Zenith Electronics gami tube camera captured live mod- al, DigiCipher -friendly formats could and AT&T) and the Advanced Digital els and still -life images at HDTV come. HDTV system (developed by the Ad- World. The live signals were deliv- In transmission, Fox network com- vanced Television Research Consor- ered via Microwave Radio Corp. STL mitted to purchase a digital HDTV tium-NBC, Samoff Research, Phil- to a 20 -watt Television Technology transmitter from Harris Allied Broad- ips Labs and Thomson Consumer Corp. transmitter atop the Las Vegas cast. Although "small and selective," Electronics). Each included tape of Convention Center some 1,000 feet said Fox Vice President George Vra- high- motion sports. away. denburg, "the Fox investment [in And among camera advances, Sony The video returned to HDTV World HDTV] will be early." unveiled its third -generation HDTV via a standard rooftop consumer an- All this is not to mention GI's own camera, its first CCD version, which tenna, then was taped, retransmitted over -the -air transmission of live, as incorporates 2 million pixels per im- and displayed via both one -inch and well as taped, digital HDTV through age. First and last, however, came the the Toshiba 8 mm VTR. microwave link and 20-watt transmit- first public showing of digital HDTV Even in the main exhibit, HDTV ter. outside the baseband environment. At displays abounded. Sony showed the HDV -500 camera there. Newly re- named Panasonic THE SERIOUS BUSINESS OF Broadcast and Tele- CHILDREN'S TV RULES vision Systems showed HD projection A ny TV station operator needing more proof that the FCC is serious systems and announced the creation of about enforcing the new children's television rules should have been a division dedicated to HDTV devel- convinced when the commission audited 30 stations just a few months opment. after the rules took effect (BROADCASTING, April 6). Off the exhibit site, Panasonic gave If the rules are ignored, licenses could "very definitely" be taken, said private showings of its prototype half- Norman P. Leventhal of the Washington law firm Leventhal, Senter & inch digital component VTR and a Lerman. The specific stations in the audit found in violation of the rules new, enhanced MII product line- have not yet been announced, but there is word that some of the violations both capable of providing either 4:3 or were serious. Fines can be expected for some of them, Leventhal said. 16:9 output. The standard fine per violation of the children's television rules is set at Panasonic Broadcast President Ste- $10,000, although the commission has the flexibility to increase or lower ven Bonica said widescreen versions in the fine, depending on the circumstances. The maximum penalty is all digital and analog formats are in $25,000 per violation. development-all to give U.S. broad- If a station is in a license renewal period, even borderline violations of casters options for the expected transi- the rules could put renewal at unnecessary risk if a challenge to the license tional need to pass some NTSC video is mounted, Leventhal and other experts on the new rules said at last over HDTV channels to 16:9 sets. week's NAB convention. Their best advice to broadcasters was to avoid Whether the widescreen NTSC prod- testing the vague language of some of the rules' provisions to find the ucts are adopted here "is entirely up to minimum amount of programing needed to avoid a fine. They advised them," he said. taking the more painless steps needed to be certain of compliance. BTS and Kodak showed a prototype The new rules, put into effect at the direction of Congress in the of their HDTV film -to -tape telecine Children's Television Act of 1990, require that some standard- length due out in late 1993. And Ampex educational programing for children 16 and younger be aired by all showed working prototypes of a com- stations (but not necessarily on a regular basis). They also set limits on the plete half -inch Digital Component number of "program- length commercials" stations may air. Strict record - Technology system including VTR, keeping and public notice provisions are also written into the rules. switcher, controller, effects system "Educational programing" is defined very broadly by the FCC, said and interface modules. Due out in Jane E. Genster, a lawyer for NBC in Washington. When deciding what June, the system has no 16:9 option, kinds of shows will comply, "keep in mind the purposes that motivated but contains bandwidth with "head- Congress to pass the act, that Congress really did intend to increase in a room"- building digital NTSC equip- visible way the amount of programing that is truly educational to chil- ment able to accommodate HDTV - dren," she said. for some proposed digital HDTV sys- Richard R. Zaragoza of Fisher, Wayland, Cooper & Leader, Washing- tems. ton, suggested that a station have a rationale for why it believes its Dynair's announcement of Dynasty programing complies in case it is questioned by the FCC or a local interest II, a 70X70 wideband routing switcher group. "What you're looking for is a reasonable basis for that conclu- exemplified how "HDTV headroom" sion," he said. He suggested possibly creating a local advisory group to became an operative phrase in sales review children's programs or collecting testimonials from listeners to pitches from providers of studio re- back up arguments. -us cording and routing, graphics and effects systems and transmitters alike.

24 Apr 20 1992 Broadcasting `Cristina is a hit! The audience lores her!" - Chicago Tribune Oprah and Sall,' liare nothing on Cristina." - Newsday

Cis. Talk That . COLUMBIA PICTURES TELEVISION CBS() TELEVISION STATIONS 1992 Columbia Pictures Television. Inc. All Rights Reserved. WGI %. Miami HOUSE CABLE BILL LIKELY TO BE MODERATED As legislation approaches, Commerce Committee markup odds increase that bill will be modified to avoid a veto from Bush

By Randy Sukow the administration is bluffing. I don't Irving and Fields said that flexibility believe that. I don't think this presi- does not necessarily mean the bill will As the House cable bill moves dent has ever hesitated to wield a veto be "watered down." closer to a full Energy and pen," said Matthew Rinaldo (R- N.J.), Dan Schaefer (R- Colo.), one of a Commerce Committee markup, ranking minority member of the Tele- bloc of nine subcommittee Republi- the probability increases that the bill communications Subcommittee. "Let cans that voted for the Lent substitute, will be amended from its current me assure you that the bill in its cur- urged Democrats not to turn the cable strong reregulatory version to a mod- rent form is veto bait." debate into a partisan political fight. If erate set of controls on the cable in- So far the White House has not said Democrats pass a harsh reregulation dustry. it would sign any cable bill. But Rinal- bill and force President Bush to either The discussion among Energy and do said he believes there may yet be a sign or veto what is being called a Commerce Committee members and signable compromise if H.R. 4850's "pro- consumer" bill during the fall of staffers at last week's NAB conven- rate -regulation and program- access an election year, the bill will not be tion centered on an anticipated presi- provisions are altered. The administra- signed, Schaefer said. "If we do try to dential veto of cable legislation this tion has also criticized both the House make it a political issue where the year, especially if the bill reaching bills for not including a provision to President is forced to veto, then we President Bush resembles S. I2 -the allow telephone companies to cross - may well end up with no bill at all." bill that passed the Senate on Jan. 31 own cable systems (see page 27). Irving, speaking at an NAB- Ameri- by a 73 -18 margin -or H.R. 4850, the If there is a veto, said Tom Mc- can Bar Association panel earlier in House bill sponsored by House Tele- Millen (D -Md.), a subcommittee the week, disputed the notion that the communications Subcommittee Chair- cable bill is a partisan issue. Several man Edward Markey (D- Mass.), Republicans in the Senate, such as which passed the subcommittee 17 -7 John Danforth (Mo.), supported S. on April 9 (BROADCASTING, April 12, he said. "It does not break down 13). Both bills contain strong cable on partisan lines. It breaks down more rate regulation, program access provi- on executive versus legislative lines sions and must carry/retransmission because [congressmen] are closer to consent, which would give broadcast- the local communities in terms of the ers the choice of either requiring car- problems consumers have with ca- riage on local cable systems or negoti- ble," Irving said. "I think the bill will ating some form of compensation for come out of the House with a veto - retransmission of their signals. proof majority.... I think the bill that If President Bush vetos a strong ca- comes out of the Commerce Commit- ble reregulation bill, many do not be- tee will be a consensus bill." lieve there are enough votes in either Whatever the shape of the bill over- house of Congress to override it. A all, must carry/retransmission consent substitute amendment in the subcom- Matthew Rinaldo (R -N.J.) sees a veto seems to be stronger than ever. Re- mittee sponsored by Norman Lent (R- ahead for H.R. 4850 publicans and Democrats in Las Vegas N.Y.), which would have replaced the last week seemed to be unanimously stronger rate- regulation and program - member. there will be no override. in favor of the concept of a second access provisions of H.R. 4850 with "It's too contentious a bill," he said. revenue stream for broadcasters. Con- the less regulatory provision of the "I'm more optimistic in terms of a rad Bums (R- Mont.), a Senate Com- earlier -introduced H.R. 1303, barely cable bill this year," said Jack Fields munications Subcommittee member, failed in the subcommittee markup, (R- Tex.), who voted for the Lent sub- expressed a preference for passing re- 14 -12. Another substitute debated dur- stitute and against H.R. 4850 in sub- transmission consent as a stand -alone ing the full Senate vote also failed, but committee. "Chairman has indicated bill, apart from all other cable reregu- with a strong 35 votes. enough to sus- flexibility.... He has indicated that lation. Fields, a co- sponsor of a stand- tain a possible veto. he's willing to move in the direction of alone must- carry/retransmission -con- Taken together with the veto talk is the White House." Fields said these sent bill (H.R. 3380), said he agreed the widespread belief on Capitol Hill indications have come in public state- philosophically with the idea of pass- that Energy and Commerce Commit- ments by Markey and in private con- ing retransmission consent only, but tee Chairman John Dingell (D- Mich.) versations he has had with the chair- admitted it would not have a realistic would also prefer less -regulatory, man. chance of passage unless included as H.R. 1303 -like provisions. Markey's subcommittee senior part of a larger, more comprehensive No one would speculate last week counsel Larry Irving confirmed the cable bill. when Dingell may be ready to take the chairman's willingness to be "flexi- Burns was in the minority of con- cable bill up in his committee. ble" in consideration of future amend- gressmen last week who believed re- "I know there is a lot of talk that ments to the Markey bill, but both transmission consent would lead to

26 Apr 20 1992 Broadcasting higher cable rates. The cost of basic sory license (H.R. 4511). Brooks (D -Tex.) will attempt to re- service [to the cable operator] is about "I do think that as far as a workable place retransmission consent with the $3 a month. and they are charging transition period, the bill in the Judi- provisions of H.R. 4511. $18 -$20 a month. That's about six ciary Committee is the better piece of Otherwise, both bills might pass times more than the basic cost, so legislation," said Carlos Moorhead committee, leaving the question to be there is plenty of wiggle room in there (R- Calif. ), a member of both the Tele- settled on the floor of the House. to absorb the cost of retransmission communications Subcommittee and "There's a possibility we may have a consent," Lent, a co- sponsor of H.R. the Judiciary Copyright Subcommit- floor fight on this particular issue," 3380. countered. tee. Moorhead, who co- sponsors H.R. Fields said. Time will be short to pre- A more potent threat to the passage 4511, said the bill will create a better pare for such a fight. Fields urged the of retransmission consent as written in mechanism for providing broadcasters broadcasters who took part in the S. 12 and H.R. 4850 may come from with a new revenue stream without large -scale lobbying pushes to pass S. the House Judiciary Committee, coming in conflict with current copy- 12 and get H.R. 4850 through sub- which is considering a bill that would right law. It is widely expected that committee to prepare for another gradually eliminate the cable compul- Judiciary Committee Chairman Jack push.

TELCO ENTRY MAY LEAD TO CABLE BILL VETO But how strong White House objection is to lack of provision is still unclear

By Randy Sukow

The many congressmen predicting a cable bill veto this fall when it is expected to reach President Bush's desk said the administration's number -one objection will be the lack of a provision to allow the telephone industry into the cable TV business. The members, reluctantly trying to interpret a less- than -specific White House on the cable issue, engaged in a small debate last week over whether a signable cable bill compromise can be reached without telco entry. "It offers the infrastructure that will provide the competition for the cable industry," said Conrad Bums (R- Senator Conrad Burns, a leading advocate of telco entry Mont.), a member of the Senate Com- The lack of adequate safeguards is that it would stand in the way only if munications Subcommittee and per- against cross -subsidies by the regional the Bells are allowed to own their own haps the leading congressional Bell operating companies (RBOC's) is channels. Bills sponsored by Bums advocate for telco entry. Relaxation of the only reason telephone companies and Albert Gore (D- Tenn.) in the Sen- the provision in the 1984 Cable Act are not already cleared to own cable ate and Rick Boucher (D -Va.) and that bars telco entry is also needed to systems in their own service areas, Mike Oxley (R -Ohio) would allow tel- upgrade the nation's communications said James Scheuer (D- N.Y.), a Tele- cos to control up to 20% of a cable lines to a broadband fiber -optic sys- communications Subcommittee mem- system's capacity, with the rest to be tem, Burns said. The telephone com- ber and second ranking Democrat on used on a common -carrier basis. panies must do it "because the gov- the full House Energy and Commerce Another Telecommunications Sub- emment doesn't have the money." Committee. Several members of Con- committee member, Dan Schaefer (R- There was little disagreement that gress, most notably House Judiciary Colo.), questioned the idea that broad- telco -cable crossownership is inevita- Committee Chairman Jack Brooks (D- casters could support telco entry. ble and that it will have a much better Tex.), have also expressed doubts "The one thing broadcasters and cable chance for passage in 1993. about the FCC's ability to monitor should fear more than anything is not "I don't think I'm going to shock possible RBOC cross -subsidization vi- each other but the seven RBOC's," anybody here when I say that I think olations (BROADCASTING, March 23). Schaefer said. "These are the ones somewhere down the road sometime "If the telephone industry can estab- sitting back there with pockets so it's going to happen," said Matthew lish an industry-wide standard of eth- much deeper than both of you put to- Rinaldo (R- N.J.), ranking minority ics, morality, decency and observance gether that eventually...they will con- member of the House Telecommuni- of the law, yes, I think they'd [move] trol basically everything, and that is cations Subcommittee. very quickly into this really exciting what they want. They want complete "But there should also be safe- new field," Scheuer said. control of the communications Indus- guards promulgated at that time." The NAB's position on telco entry try.

Broadcasting Apr 20 1992 27 BUTENSII(Y WANTS TO RAISE VISIBILITY OF SPOT TVB's new leader outlines plans for association's future in Las Vegas

By Geoffrey Foisie advertisers and agencies: "It matters The increased cost of some of these little whether these beliefs are true or programs has been offset by renegoti- Events began in Las Vegas on Sat- not. What matters here is that we are ating some of TVB's obligations, in- urday, April 11, when the Tele- dealing with perception," said the for- cluding its New York headquarters vision Bureau of Advertising mer agency executive, adding, "We lease, Butensky told BROADCASTING. kicked off its two -day annual meeting. need to raise our visibility." Other expenses the association may The attendance of just over 300 was To change those perceptions, TVB incur in the future could come from less than that projected to the NAB, plans to hold "continuing" confer- the reintroduction of membership ser- but then, TVB's membership is less ences involving the buying communi- vices such as sales staff training. It than 300. The rooms were filled ties in New York and Chicago. It also was less than a year ago that the orga- throughout most of the evénts, and plans to advertise to Madison Avenue nization changed its focus away from those commenting gave good marks to in trade publications, including a spe- those services, but some members are Ave Butensky, who presided over the cial spot television magazine supple- already calling for a reassessment. conference only three months after be- ment, and to create a "user friendly" A reassessment of the TV advertis- coming TVB president. manual on buying spot. ing outlook occupied the first day's In addition to providing information To better understand the decision - main panel session. Beth Mace, prin- about the outlook for spot revenue; making processes of advertisers and cipal with economic forecasting group ideas for increasing sales, and listen- agencies, TVB will this week start DRUMcGraw -Hill, said economic re- ing to agency opinions, the conference contracting for research from universi- covery would be modest, in part be- also served as a platform for Butensky ties. It also plans on developing con- cause the recession itself was modest. to outline TVB's plan of action. The tacts with trade associations represent- Recovery, she said, would vary major task he identified in his speech ing advertisers and has asked rep firms widely, with stations in the South ben - to the conference was changing the to assign their staffs to contact each of fiting from growth, while those in the perception of spot television held by the 200 top national advertisers. Northeast won't fully recover from the advertising outlook, said Lust, may result from litigation between car dealerships and manufacturers. The result of the conflict so far is that dealers no longer are forced to provide as much money to metropolitan dealership associations. Although not as optimistic as was in December, Robert Coen, McCann - Erickson senior vice president, told TVB attendees that he still tinks broadcasters will do well in 1992, with TV up 6% -8% and radio up 4%- 6%. Total GOP, he projected, will increase 4.3% in nominal dollars. Ira Tumpowsky, senior vice president and director of local broadcast for At the TVB session (I -r): Board Chairman Ed Reilly, McGraw -Hill Broadcasting; Jean Pool, J, Young & Rubicam, said cable was Walter Thompson; Ira Tumpowsky, Young & Rubicam; Joe Del Grasso, WJLA -TV Washington perceived as providing valuable demographic and/or geographic concentra- loss of 9% of its job base until 1997. try was due for relief was James Lust, tions of viewers. Jean Pool, senior The mid -Atlantic area will also be president -elect of the National Auto- vice president, J. Walter Thompson, weak, said Mace; the Midwest will ex- mobile Dealers Association, who said agreed: "Advertisers have their mind- pand rapidly, while California, unlike in auto dealers are ordering more cars set, and 'target' is where they are at." the past, will only manage to be on par than they did a year ago. Still, he said, Butensky, who challenged them, com- with the national average. The econo- TV stations may be hurt because the plained that cable doesn't have to meet mist predicted strong sales growth in U.S. lost 1,588 dealerships in 1991, minimum ratings. He characterized certain industries, especially autos. and more will likely close this year. advertisers' interest in cable as a Agreeing that the automobile indus- An important change in the station "love affair."

In February, HARD COPY left JEOPARDY and A CURRENT AFFAIR high and dry in L.A. Before Hard Copy: KNBC ranked #4 and #5 in Women and Men 25 -54, in access.

With Hlard Copy: KNBC ranks #1 in both demo's beating JEOPARDY and A CURRENT AFFAIR.

..^-15ouru.APB SAM W(aCop. FetruaW 1g89 (USA Today. WM' Nard Copy. Feboary 1932 Ha' g1. /} .-it the point where they can have an im- RADIO LOOKS TO MARKETING, pact on their target consumers," Fries said in Las Vegas. "I think dollars are FOR REVENUE being diverted from advertising funds PROMOTIONS to marketing funds, and I think radio Industry advised to wean itself from reliance on spot is doing very well on a local basis of accumulating those dollars." By Peter Viles Whether these aggressive efforts to "We can't just continue bring new revenue to radio will suc- As the broadcasting industry ceed is an open question. The most struggles to emerge from a per- to sell spots. ... We're obvious revenue trend in the industry sistent advertising slump, lead- becoming marketing now is downward: a steep drop in na- ers in the radio business are develop- companies with two tional spot revenue of I7 %a so far this ing a new language and a new year. But Fries and other industry approach to chasing revenue. And strong tools: our leaders, employing the slogan, "If it they are not limiting their chase to inventory and our isn't broken, break it before somebody advertising dollars. else does," seem determined to wean The new revenue buzzwords, which listeners." radio of its reliance on cost -per -point were used in heavy rotation at the RAB President Gary Fries pricing and selling. NAB in Las Vegas, are multilevel, "We can't just continue to sell multimedia marketing, special events, spots," Fries said. The agencies are promotions and partnerships with re- dustry to change its approach to adver- starting to realize that a body count tailers and vendors. tising, said the industry cannot afford isn't what they want." During panel discussions at NAB, to watch as companies shift money In response, "We're becoming the new breed of radio salespeople from advertising budgets to marketing marketing companies with two strong seemed to cringe at the mention of and promotion. Radio, he said, must tools: our inventory and our listen- cost per point, the industry's standard shift with the money. ers." The radio- station -as- marketing- for pricing inventory. "I think the advertisers are looking company model was on display in Las Radio Advertising Bureau President at ways to get their marketing dol- Vegas during a panel discussion titled Gary Fries, who has prodded the in- lars -not their advertising dollars -to "Multimedia marketing."

e kkeWe6 Tampa'sv\rtv Back ltø ThE Setting the tone, Milwaukee mar- Gordon Link of McCann -Erickson keting consultant Gina Gallagher Worldwide. urged stations to create a new, non- Link warned that the next huge gen- sales position on their staffs -a retail eration of consumers -the 75 million marketing director who would work post- baby-boomers, or "Generation full time to attract new business and to X," as they have been called -are forge new partnerships with retailers completely unlike the baby -boomers and vendors. , - and will require new marketing and Gallagher urged a move away from ` programing approaches. traditional cost -per -point selling meth- The new generation, born between . ods. which she described as defensive 1965 and 1985, is marked by diversi- and short- sighted. Ratings. the prime ty, divisions and disenfranchisement. tool of defensive selling, have little or ow he said. "How do we reach a genera- no bearing on a station's ability to .: tion who cries out at us, 'I am not a develop new business, Gallagher said. target market!' " Link said, warning On the same panel, Donn Seidholz, of "a generation we don't understand director of sales at KMLE(FM) Phoenix. - ' ._ and can't talk to." outlined the successes of KMLE's an- / , \ But Link said he believes radio, nual Fourth of July concert. which jf along with niche magazines, is well featured Garth Brooks last summer. J/ positioned to adapt itself to the new KMLE offered event sponsors a "to- Gordon Link: watch out for Generation X generation. Because of its low cost tal marketing plan" including posters, structure, its capacity for appealing to signage at the concert, print support in prices with no discussion of cost per distinct slices of the population and its direct mailings, on -air support and point. "The mechanics of the thing ability to change and adapt quickly, tickets and VIP treatment at the con- together are not that difficult," Seid- radio may well outperform television cert itself. holz said. "We think it's the wave of as the new consumers come of age, What did the station get? Minimal the future." Link predicted. promotional clutter, new listeners, When the convention turned its "I particularly think that radio can higher time spent listening, and spon- sights far into the future, radio re- get ahead of the wave on this," he sorships that could be sold at premium ceived a qualified compliment from said. utThe 515\ne

Access atingS.

In February, HARD COPY rose to #1 while the sun set on JEOPARDY! Before Hard Copy: WTVT ranked #3 in Women and Men 25 -54, in access. With Hard Copy: WTVT ranks #1 in both demo's beating JEOPARDY.

OLPOmigiti IN -BAND DAB MAKES DESIGN LEAPS USA Digital demonstrates a chip that can extract a digital signal and modulate FM; SCI plans Radio '92 over -the -air demo

By Peter Lambert will, he said, certainly replace radio of science and technology for NAB, receiver demodulators. He described acknowledged USA Digital's "signifi- USA Digital now believes it will interest in the project from both finan- cant progress," and said he has no have both FM and AM digital reason to doubt its completion target. audio broadcasting by April However, he said, "the road to a com- 1993, when the Electronic Industries plete, mobile demonstration is a long Association plans to conduct tests of one." In ` `I think broadcasters terms of industry interest, all forms of DAB. Rau said, "I think broadcasters have a And the system will incorporate a have a wait -and -see wait -and -see attitude; there does not custom integrated circuit chip capable attitude; there does not appear to be a rush to embrace any of extracting a digital signal from the DAB technology." air and, at the same time, demodulat- appear to be a rush to Although competitor Strother Com- ing the FM analog signal, according to embrace any DAB munications Inc. expects to use a Paul Donahue, vice president of engi- Westwood One experimental license neering for Gannett Broadcasting's ra- technology." and Los Angeles FM station facilities dio and project manager for group NAB's Michael Rau to begin over -the -air testing of its in- USA Digital. band digital audio broadcasting system Donahue said the advance promises this spring, SCI has found no addition- to effectively double spectrum effi- al funding so far this year. ciency in terrestrial radio and, poten- In particular, said Steve Kuh, senior tially, in other analog services that cial bodies and broadcasters as "ex- systems engineer for SCI's technologi- seek to go digital, including cellular traordinary." cal partner, LinCom Corp., "We're voice and data communications. It Michael Rau, senior vice president not seeing any support from broad-

We Helped The News Railings At WMAQ In Chicago Soar Higher Than You-Know- Who1 casters." Nevertheless, SCI expects to be PROGRAMING IS SIDESHOW AT NAB prepared to deliver at least a nonmo- bile, over- the -air demonstration at the Syndicators find little to do; affiliates talk up Saturday NAB's annual Radio Show in New morning news; Conus introduces advertiser friendly news Orleans in September. The potential for terrestrial DAB By Geoffrey Foisie package of scripts. graphics and video service in the U.S. has focused on in- to localize -or some segments that band proposals since the World Ad- Syndicators once again were could be inserted into a local show. ministrative Radio Conference dashed mostly left with time on their Conus described the format as the U.S. out -of -band applications this past hands at the NAB last week. De- electronic version of the Saturday winter. spite being closer to the crowds morning newspaper." with a limited LinCom's Kuh said creating an in- swarming the exhibit area. most pro- amount of hard news. The show band system able to accommodate all gram sales executives spent much of would also have weekend weather. a the nation's FM and AM stations on their time doing business. not in per- "quick sports" wrap -up and what Co- adjacent channels within the FM band son. but on the phone. nus information services director Ste- continues to appear feasible. Real - Because the NAB charged each pro- phen Blum described as a "semi -in- world conditions in Los Angeles this gram company only S 1.000 for regis- vestigative" piece. spring could, however, force SCI to tration and office space for three days. The promotion material for Satur- develop separate FM and AM sys- few syndicators were saying they had day Morning News said the one -or tems. With limited funds, said Kuh, wasted money in attending. But few two -hour show would also contain LinCom is concentrating on develop- also said they expected any great features "scheduled to coincide with ing a 20 khz FM transmission first. amount of business to be done during advertisers key events. such as new Development of a 7 khz AM system the three days. car model introductions. national deal- would follow. If there was a programing idea at- er rebate promotions, back -to- school Kuh said that although a demonstra- tracting new interest last week, it sales and home shows." It is not. the tion in New Orleans will not likely be might have been Saturday morning promotion material said. "...a 'maga- mobile, it will test the systems resis- news. Conus announced it would help zine' show stuffed with pretentious tance to multipath fading and analog interested stations program the daypart features or boring politics." Advertis- cross interference. either as a fully supplied program -a ers. the promotion material added.

In February, HARD COPY slam e i raked the competition in Chicago. Before Hard Copy: WMAQ's 4:00pm and 4:30pm local news ranked #3 in the time period among Jrj. Women and Men 25 -54 with a 2 and 1 rating.

With Hard Copy: HARD COPY is now #1 for Adults 25 -54, beating WLS's news, while the COP:::, 4:30pm news has moved up to a 4 rating in Adults 25 -54 and is tied for 1st place. : i/ r\ .' would be given advance notice about when the features would run. BATTLING BEER -WINE LABELING Affiliate executives attending NAB indicated they were looking at putting Anheuser Busch appeals for continued broadcaster news on Saturday morning, even support in blocking warning label requirements though it meant pre -empting the networks' schedules. Such interest threat- in beer and wine ads ened network profitability, said ABC Senior Vice President George Newi. By Randy Sukow Fritts's State of the Industry speech Peter Desnoes, chairman of the and Ronald Reagan's fateful meeting ABC affiliate board and of Burnham Michael Roarty, executive vice with Rick Springer (see "Top of the Broadcasting, told BROADCASTING president of Anheuser Busch, Week "), Roarty held the stage for that news on Saturday morning was had a captive audience of several minutes in an attempt to economically appealing to many sta- about 2,500 broadcasters to drum up strengthen the alcohol industry's alli- tions. He noted that in addition to the support for one of the beer company's ance with broadcasters. relatively low production .cost, the key legislative goals -to stop bills in- "Those critics [of alcohol advertis- daypart might be attractive to a station troduced in both houses of Congress ing] are out there looking for you and that was not a news leader. requiring warning labels on all radio us. Recently our critics have mounted With NBC out of the kids race on and TV beer and wine commercials. a sophisticated campaign claiming our Saturday morning and the sales of Anheuser Busch, the largest U.S. ads cause young people to drink. The ABC and CBS doing better, there may beer supplier and a major broadcast statistics simply do not support their be other kinds of pressure on the net- advertiser, especially on sports- related charges," Roarty said. He cited a works. Retlaw Broadcasting President programing, sponsored last Monday's Roper poll and surveys by the Federal Ben Tucker said that one of that (April 13) annual NAB All- Industry Trade Commission and Department of group's stations had pre- empted the Luncheon for the second straight year. Health and Human Services to suggest CBS morning schedule for half-an- There were ice buckets of Budweiser advertising is a low factor in leading hour after a kids programing syndica- on every table and Budweiser teenagers to begin drinking compared tor offered the station five times its "Friends Know When to Say When" to peer pressure and parental influ- normal compensation during the half key chains at every place setting. ence. hour. Before NAB President Eddie "Our industries must continue to watch out for each other. That's what forward," said Toni Cook, majority will oppose any efforts whatsoever to friends do," Roarty said. senior counsel, Senate Communica- put into effect product -specific re- For its part, NAB has been working tions Subcommittee. Mary McManus. strictions or any other type of content with the beer and wine industry. NAB the subcommittee's majority counsel, restrictions, which I think are inher- board member Wayne Vriesman, vice and Larry Irving, senior counsel for ently improper. I consider them president, Tribune Broadcasting Co., the House Telecommunications Sub- piecemeal efforts to chip away at the represented the association in opposi- committee, concurred that passage of First Amendment." tion to the labeling bills (H.R. 1443 the labeling bill this year is highly "If we're not careful we'll see some and S. 644) sponsored by Representa- unlikely. unintended consequences," said Tele- tive Joe Kennedy (D- Mass.) and Sena- Many of the congressmen invited to communications Subcommittee mem- tor Strom Thurmond (R -S.C.) during the convention by NAB strongly de- ber Tom McMillen (D- Mass.). By a Senate Commerce Committee hear- nounced the bills. To me it's total taking the incentive away for key ing earlier this month (BROADCAST- nonsense.... I just think it's as stupid sponsors to advertise on broadcast [NO. April 6). as can be, and I don't think those sports programs, for example. Con - The Kennedy- Thurmond legislation labels serve any purpose. I know we gress may be unwittingly hastening would require one of several messages shouldn't drink too much and drive." the migration of all popular sports to on the health hazards of alcohol to be said Phil Crane (R- III.), House Ways pay per view, McMillen said. read on a rotating basis after a radio and Means Committee member, who But Representative Larry Smith (D- commercial. On TV, the message also criticized those who would raise Fla.) warned that the trend toward reg- would appear on the screen as the an- beer, wine and cigarette taxes as a ulation of commercial speech is al- nouncer reads it. means of reducing their consumption. ready well established and will not be The legislation "amounts to a de "I will fight IlabelsI tooth and nail," turned back. facto ban on alcohol advertising," he said. "Tobacco's gone and you're not Roarty said. The courts have ruled that com- getting it back. Nobody's going to The good news from the broadcas- mercial speech is not subject to the vote for it," Smith said. "You have to ter /beer alliance's view was that the same level of First Amendment pro- be prepared ultimately for members of legislation is not likely to pass soon. tection as news or other forms. Congress to look to satisfy both sides. "Things could change, but at this House Telecommunications Subcom- which may mean disclaimers" as an point it's simply a very controversial mittee ranking member Matthew Ri- alternative to a complete ban, he issue and I'm not sure it's going to go naldo (R -N.J.) said. He added: "1 said.

Spirits In St. Louis.

In Februm, HARD COPY gave a big boost to local news. Before Hard Copy: GERALDO ranked #3, followed by the last place 5:00pm news, which delivered a r 3 rating in Adults 25 -54.

With Hard Copy: HARD COPY ranks #1, beating JEOPARDY, boosting the 5:00pm news to a 6 rating in Adults 25 -54 and now ties for 2nd place.

Source NSI. BHore Hard Copy. February 19901Geramol Wen fNW Copy. Febuaty 1992 Adults 2S-5e Fa!n, ARE THERE ANY BANKERS IN THE HOUSE? Banks still wary of radio turnaround ventures; credit especially tight in small markets By Peter Viles broadcasting." money is available to finance turn- Another panelist, Cliff Gardiner, arounds. Without considerable equity, Here's a revealing statistic from president of Gardiner Broadcasting deals of $5 million or less must be the NAB convention: number of Corp., agreed that radio now faces a seller- financed, he said. bankers present for a panel dis- bleak lending landscape, especially for "You can't take a mismanaged, cussion on the relationship between potential buyers in small markets. money -losing property and go to a broadcasters and their bankers: zero. Fewer banks are making broadcast bank with it," he said. "There's no The lesson, according to panelist loans, and lending is now more strin- track record." According to media David Simmons, was simple: banks gent, often limited to cash -flowing broker Tim Menowsky, financing for aren't looking very favorably on radio properties and buyers with operating turnaround ventures was available at these days. experience and considerable equity, 10 times projected cash flow as recent- "I think back to four years ago, Gardiner said. ly as 24 months ago. "To a bank," when banks were making a lot of "Not very good news, is it ?" he Menowsky said, "turnarounds don't loans, a seminar like this would be asked. "It's not likely to change for exist now." filled with bankers," said Simmons, some time." Menowsky said he, too, was struck who is president of Utah -based Sim- Gardiner said those banks still mak- by the relative scarcity of bankers at mons Family Inc., which owns six ing loans for broadcast stations - the convention. radio stations. mainly money- center banks interested "They're almost invisible," he "Where are they ?" Simmons only in large -market stations-will not said. "I wouldn't say they're hiding, asked. "I think this is evidence itself finance more than five times trailing but they're not working to be visible." of the banking industry's view toward cash flow, which means virtually no Gardiner said that the very characteristics that make great broadcasters- healthy egos and unlimited enthusiasm -also make AM'S INCLUDED IN LATEST RBDS PLAN broadcasters bad risks for banks, Representatives of the broadcasting and electronics industries agreed in which tend to prefer more conserva- Las Vegas to work toward a new voluntary standard for Radio Broad- tive businessmen. "We are now in cast Data Service (RBDS) that would include both AM and FM stations in a period that rivals all others, I the standard. think, for the number of broadcast The agreement reached Saturday (April 11) by the National Radio failures," he said. Systems Committee marked a temporary cease -fite between the two Given that climate, Gardiner dis- industries, which have differed sharply over the development of the new couraged potential buyers from pur- standard. chasing a station with the goal of turn- The National Association of Broadcasters and its representatives on the ing it around and quickly selling at a NRSC said they were pleased with the compromise and remained hopeful profit. that AM stations will be included in the standard. "You must assume that you will "Everyone is very happy with the way the NRSC is moving," said John own the property forever." Marino, NAB's manager of technical regulatory affairs. Further, he advised, potential buy- RBDS allows radio stations to transmit digital data via FM subcarrier, ers should be thorough and honest in making possible a host of new radio services and a new generation of the business plan they present to a advanced car radios and receivers. banker. The plan should contain con- To develop a system capable of including AM stations in the service, servative, detailed projections for the the NRSC directed the developers of an existing data service, ID Logic, to life of the loan and should include an produce a proposal for AM's by the NRSC's next meeting, scheduled for honest exploration of a "worst -case scenario" for the station's future. June 1 in Chicago. But several questions remained unanswered, including whether the data "Include a doomsday scenario," he service will be available to both AM stations and FM stations when it said. "I always do and the bankers comes to market. The inclusion of AM stations in the standard does not love it." necessarily mean the technology will be ready to include them from the But in general, the panel held out start. little hope for potential owners seek- By most accounts, the ID Logic solution would not give AM stations ing financing. Another panelist, Ari- the same range of data transmission options that FM stations would have. zona -based consultant Robert Rasmus- Almon Clegg, a consultant to radio manufacturers who is chairman of the sen, said downsizing within the NRSC's task force on RBDS, said FM stations will be able to change their banking industry had given rise to a data transmissions virtually at will, while AM stations will be stuck with more automated lending system that the same data transmissions for fixed stretches of time. Thus, an FM tends to exclude small businessmen station could notify listeners of hourly changes in its format, while an AM seeking loans for "unique" industries station probably could not. -4v such as radio. Gardiner said plunging interest rates

36 Apr 20 1992 Broadcasting have further squeezed an already tight lending market. "It's not in a bank's MEDIATECH, S -A PUT SQUEEZE ON ADS best interest today to make a loan," he said. "There are other, more profit- Mediatech, a Chicago -based commercial distributor, has linked up with able ways they can use the money." Scientific -Atlanta to distribute ads via a satellite -fed digitally com- Added Simmons: "Many banks are pressed signal. The two partners, who announced the venture at NAB, are flat-out not making any loans." still working out financial terms. Scientific- Atlanta's chairman and CEO, Simmons said that the most discour- William Johnson, and Mediatech's chairman, Tom Baur, said that the aging aspect of the credit crunch is transmission and insertion system would have several advantages over that the radio industry appears to be existing distribution systems. Digital compression, Johnson said, would full of good opportunities, but most of reduce deterioration of the commercials' quality as they passed through the industry's would -be owners cannot various stages before airing. The compression, he added, would allow for take advantage of them. storage of at least 2,000 spots in a relatively small "mass digital storage "The economics of the radio indus- unit" from which any commercial could be retrieved in only 10 -15 try today...have never been brighter seconds using a personal computer. The digitization of the spot would also for the buyer," Simmons said. "It's a permit for automatic quality verification of the satellite feed and, if defects terrific, strong, viable industry that occurred in the transmission, instant resending of the ad. The system is needs better financing than we have planned for delivery in early 1993. r today."

SHRINKING BUDGETS MAKE FOR SMALLER WORLD At MIP market, production deals illustrate growing U.S. need for international partners

By Meredith Amdur blocks, the demand of the populace will prevail," said Schleiff. "Bureau-

As the world's financial markets .,. cracy still gets in the way in much of anxiously await signs of recov- Europe," he said, but "this MIP -TV ery, international program mer- market is an empirical example of a chants at last week's MIP -TV in NII1' TV asem- / pure supply- and -demand market with Cannes took the year's economic ! no interference -good or bad -from pangs in stride. The program empori- the government." % um, often the benchmark for the / U.S. executives like Schleiff and year's activity, saw the continued evo- P Capital Cities /ABC President Herb lution of major international co-ven - Granath are among the market's lead- tures and production alliances. ing apostles of international strategic While U.S. broadcast companies investment as the cornerstone of con- continue to make inroads in the world tinued growth. "We're still trying to program market, European investors pay down debt, so it makes sense to are proving their financial and creative maximize our hardware and software worth to the international television assets in exchange for small equity production community. Major ven- positions worldwide. In many territo- tures such as Scar /ett have lent credi- MIP-TV: international distribution be- ries cash is still king, but expertise is bility to the prospects for bicontinental coming essential for U.S. productions scarce," said Schleiff. joint ventures. Granath, whose company's major Participants agreed that few compa- critical size to be effective in the U.S." equity interests include production nies can afford to simply pay lip ser- Other incentives for Americans to companies in Spain and France, the vice to co- production; financial and look abroad are the dwindling revenue European Television Network and market realities have made for a truly stream for U.S. broadcast networks Tele 5 in Germany, prefers to be a interdependent program industry. and a shrinking domestic syndication minority partner and be well placed as "Suddenly, the U.S. domestic mar- market. As a result, international sales business develops. "Rather than see ket has realized that European players are becoming vital to overall program- European directives as negative fac- are not only desirable but vital" for big - ing and business strategy. tors, we went along with the flow, budget projects, said Jan Mojto, Kirch Henry Schleiff, president of the accepted program quotas and invested Group managing director. Explaining Viacom Broadcast and Entertainment in local production and broadcasting the rationale of Kirch's informal pro- groups, is bullish on the future of Via - entities; we expect our investment duction alliance with Italy's Silvio Ber- com's international syndication sales would grow along with the market," lusconi Communications, Mojto said: despite continued regulatory and fi- said Granath. "In Europe we must finance from dif- nancial uncertainty in the European Despite the operating costs, Granath ferent sources. You need to achieve a market. "While there are stumbling maintains that ABC's deep pockets are

Broadcasting Apr 20 1992 37 building assets rather than taking losses. "ultimately destroyed what it sought transmit 18 hours a day of entertain- Not all major U.S. producers are to protect." The production sector is ment programing derived from the two convinced, however, that there are not being allowed to attain a viable groups' extensive catalogs. fixed programing rules for entering the scope for growth and development, The move is a further vote of confi- international market. "It's more diffi- Mojto said: "French product is simply dence for subscription TV in Britain cult in practice than in theory," said not competitive; it operates in a closed and launches the first secondary mar- Paramount Vice President Joseph Lu- market and can't export." ket for programers. Thames Chief Ex- cas. While the company's main draw, For UK broadcasters and producers, ecutive Richard Dunn said prime time The Young Indiana Jones Chronicles, confusion still reigns as the commer- programing will be largely British has found its way into most territories, cial sector finds its role in a newly product for a mostly British audience its high production values did not aligned market. Those who weathered in the early years, but outside pro- guarantee instant success in its U.S. the ITV franchise storm are faced with graming will fill non -peak hours. premiere. "The show will take some daunting costs and competitive threats "We're not starry-eyed about the eco- time, but we're quite certain that for- from cable -satellite channels and the nomics of this business," said Dunn. eign audiences will be quicker to ac- proposed terrestrial Channel 5. "We have a good idea of the chan- cept it," Lucas said. "Before, inter- Newly anointed Granada Television nel's advertising potential, and could national was pure gravy. Now, Chief Executive Andrew Quinn told a consider later encrypting the service, whether or not a show is made can luncheon meeting that "the future is but we must walk before we run." depend on its foreign viability. The going to be about volume, both territo- The BBC, also in the hot seat as the catch -22 of the business is that the rial and in production portfolio....This government reconsiders the terms of one -hour dramas favored by foreign is not a flight from quality, despite the its public service remit, is anxious not audiences do not translate well to U.S. costs and competitive realities, but it's to be left behind in the rush to develop syndication." not going to be like it was." alternative revenue streams. Meanwhile, lame -duck ITV broad- Eastern Europe may have a long The European Markets caster Thames Television, which lost way to go. According to Richard St. The French market, still reeling from its license to Carlton TV, announced Johns, director of the Scandinavian the collapse of La Cinq and the un- that it will be teaming up with BBC Broadcasting System, "there is no abated quota debate, seemed notice- Enterprises to take its show onto the place for commercial TV in Eastern ably quiet. The problem, said Kirch's Astra satellite. The new channel could Europe for the next 10 years because Mojto, is that the French government launch before the end of the year and there are not enough commercial

THE WORLDWIDE SEARCH FOR SCARLETT, AND OTHER MIP DEALS

Igniting the hype for a pre -launch media extravaganza, the (RTR -TV). The venture, known as AMROCC, will initially search for the new Scarlett O'Hara has begun. Having se- provide four hours of prime time programing with broadcasts cured the rights (for approximately $7 million) to Margaret beginning in fall 1992. The group is also negotiating with Mitchell's "Gone with the Wind" sequel, Scarlett, the produc- Woridvision to acquire rights to shows such as Dallas, Hotel tion/finance consortium of Silvio Berlusconi Communications, and National Geographic as well as its flagship program Beverly the Kirch Group, CBS and RHI Entertainment have embarked Hills, 90210. on an international competition for Vivien Leigh's successor. Sunbow Productions International continued its sales cru- The TV miniseries is slated for international airing in late 1993. sade into Eastern Europe, signing its first sale to the Russian According to Riccardo Tozzi, Berlusconi's executive vice State TV and Radio Broadcasting Company for 13 half-hours of president, international financing of Scarlett represents a signifi- the animated G.I. Joe. Czechoslovakia TV and Poland's Demel cant change in the relationship between American and European Home Video each acquired limited runs of the G.1. Joe series as producers. "No American could have secured the rights without well as Transformers and My Little Pony. European partners," says Tozzi. "There is an equal basis be- UK independent producer -distributor RPTA/Primetime pre- tween the two markets." miered its three -part series Brain Sex, produced with Quality Among the other deals at MIP: Time TV, Time TV, Primemedia and Primetime, to a market Germany's Kirch Group announced that it had concluded a audience. The show examines the differences between the male deal with Berlusconi, France's Initial Group and Los Angeles - and female brains. Primetime also unveiled its major documen- based Franklin Waterman Entertainment to co- produce the two - tary offering, CIA: The Agency, co- produced with the BBC and hour movie and 22- episode series Catwalk. Shooting of the state broadcaster NRK in Norway. rock -band drama will commence in Toronto in June. The Playboy Entertainment Group completed a format deal Italy's RCS Video is also getting into the major internation- to sell Germany's most successful commercial broadcaster, RTL al co- venture act, announcing with NBC Productions the start of Plus, the rights to Playboy's Love and Sex Test, a variety game a $15- million production of Danielle Steele's Jewels. The five - show with celebrity guests. The agreement provides RTL Plus hour miniseries will be produced by RCS, List/Estrin Produc- the rights to co- produce the German- language version of the tions and NBC in association with Britain's Carlton Television, show, with Playboy providing program segments. RTL and and will be set and filmed in Europe with several non -American Playboy also anticipate a Dutch -language version of the show. leading actors. Buena Vista International released the TV film The Making CNN International will introduce three World News half- of Sgt. Pepper for international distribution. The 60- minute hour segments during breakfast time in Europe. primetime special on the historic Beatles album was co-pro- In one of the first U.S. -Russian joint ventures of its kind, duced with Andrew Lloyd Webber's Really Useful Group and U.S. -based Cecco TV and the Russian Association of TV Film- was Buena Vista's first financing of an independent European makers formed a co-production venture to supply ad- supported product. The show will be broadcast in June on London Week- programing for the All- Russian Television Company network end Television and on the Disney Channel. -

38 Apr 20 1992 Broadcasting goods for advertisers to sell or con- new cartoon network, which will E! Entertainment Television sealed its sumers to buy." launch as a 24 -hour domestic channel first European venture, finalizing a The welcome addition of program- in October, says international viability deal to provide Scandinavian and Be- hungry markets such as Greece, Tur- was a consideration in the planning of nelux pay movie channel Filmnet with key and Portugal has helped keep the channel and in Turner's acquisi- over 100 hours of programing for the business steady for many distributors tion of the 3,000 -hour Hanna Barbera first year. Celebrating his debut in the despite an overall down market, but library. Said Cohen: "We hope to ex- international market, E! President Lee guaranteeing payment from these mass pand the channel to an international Masters is confident of the broad ap- buyers can sometimes be difficult. service as soon as we can clear the peal of his company's brand of Holly- "Many buyers are telling us they rights in all European territories; we wood news and personality features. need deferred payment," said Cather- would like to get in before Disney or "Entertainment travels well," said ine Malatesta, Westinghouse Broad- Nickelodeon. We know the value of Masters. "We can provide our own casting international sales director, getting into the market first." product, custom -tailor it for particular "but whether their budgets will hold In its first appearance at MIP-TV, territories, or co- produce." isn't always clear." But Malatesta reported that business was brisk in her corner of the Cannes selling floor: "We have [the new commercial] Turkish broadcasters fighting each other for programs; they may pay less NCI IS PROUD i0 but are buying quantity." nni..n erro While participants mourned the loss err !rs of La Cinq, they expressed concern that the German market may find itself oversaturated. With four commercial channels, two state broadcasters and rapidly increasing cable -satellite ac- PLATINUM EAGLE AWARD cess, there is no guarantee there will be enough revenue to go around. Via- corn's Schleiff predicts an intense program bidding war among the major players. "In these friendly wars. 5141 we're happy to provide the ammuni- OUTSTANDING FS tion," he said. Cable Networks Look Abroad iy Loi é Vt11Y1/°'li r VL American cable channels are also looking for wider distribution opportunities and production partnerships. International took a major CNN step Congratulations toward increasing its European distribution by announcing that the channel also to the would henceforth transmit on the As- following tra 1B satellite, an option the news Katie Milam. WOMX-FM AM, Otleli{li service had long dismissed as too ex- Gold, Silver and Bronze pensive. The satellite launch will bring CNN1 into an additional eight Eagle Award

million homes across Europe, bringing recipients: its total homes to more than 22 million. CNNI has also made a deal with Carl Archacki, WRIC -TV, Richmond. VA, Silier, Catherine Baker, WRIC -TV, Richmond, VA, Silver, Bob Benson. KROO -FM. Tucson. AZ, Silver.

Astra owner SES to try a half -hour Mark Bentz, KNST-AM. Tucson, AZ. Silver. Jill Boltmann. KISW-FM, Seattle, WA, Silver, Dick Bradley, WATE -TV, Knoxville,TN, Gold Hella Buchheim, daily Spanish -language edition. KITN-TV, Minneapolis, MN, Bronze: Shaun Byrne. WNCI, Columbus. OH. Gold: Scott Chorski. KITNTV. Minneapolis. MN, Bronze: Gail Flaherty. USA Network, which is set to launch a 24 -hour science -fiction chan- WPOC -FM, Baltimore, MD, GoW, Mary Goldoni. WBAY-TV, Green Bay, WI. Bronze: Barbara Isenberg. WATE-TV. Knoxville. TN. Silver, Phil Jennings. nel in the U.S. this year, wants to WBAY-TV. Green Bay. WI, Bronze: Cindy Jones, WPOC-FM. Baltimore, MD, Silver. Kim Kamis. KROO, Tucson. AZ. Gold: Adam King, KITN -TV. its library with supplement foreign Minneapolis, MN. Silver. Ken Kowalcek. KROO -FM, Tucson, AZ. Silver Trish McDaniel. KNST-AM, Tucson, AZ, Silver, Bob Nordberg, KISWFM. product and original co- productions, KITN -TV. MN, and the international market potential Seattle, WA. Gold: Jay Schraff, WGAR -FM. Cleveland. OH. Bronze: Bob Siegel, Minneapolis, of such programing has been part of its Bronze: Jim Slater. WPOCFM, Baltimore, MD, Bronze: Nancy Strum. KHMX -FM, Houston, TX. Bronze:

long- and short-term strategy. Bob Sundheim. WGAR-FM. Cleveland. OH. Bronze: Cindy Voinovich, WGAR-FM, Cleveland, OH, Gold; Animated programing is also carv- Webb. WGAR -FM. Cleveland. OH. Bronze: Renee Wegner. KISW -FM. Seattle. WA, Bronze; Loni Werner, IC1 Shelf ing out a profitable niche in the inter- Nationwi Communicatàns Inc. national market. Betty Cohen, vice KITNTV, Minneapolis. MN, Bronze: Clare Wynne. KDMX-FM, Dallas, TX. Silver president of Turner Broadcasting's ONLY THE BEST PEOPLE

Broadcasting Apr 20 1992 39 Changing I lands

This week's tabulation of station and system sales ($250,000 and above)

WKXT -TV Knoxville, Tenn. o Sold WCHS(AM)- WVNS(FM) Charleston, terms. Sun Broadcasting, general part- between partners of licensee Knoxville W.Va. Sold by West Virginia TV ner of seller Surrey Front Range, is Channel 8 Ltd. for $5,772,620 cash. and Radio Inc. to West Virginia Radio subsidiary of Surrey Broadcasting, John D. Engelbrecht and South Cen- Corp. for $1,743,836. Terms: $1.1 headed by J. Kent Nichols, and is tral Communications Corp., limited million cash at closing, $223,836 10- licensee of KDZA(AM) Pueblo, Colo., partners of licensee, are selling inter- year promissory note at 9%, and and KPRW(AM)- KATT -FM Oklahoma ests to Phipps Television of Tennes- $420,000, five -year noncompete cov- City. Buyer is controlled by Edward see, which will become 70% general enant. Seller is headed by G. Russell G. Atsinger Ill and Roland Hinz and partner of licensee. South Central Chambers, who owns KYKZ(FM) Lake Lila Hinz Living Trust. Atsinger is Communications is licensee of WIKY- Charles, La., and WIIN(FM) Vicks- principal in Salem Communicatons AM-FM Evansville, Ind., and burg, Miss. Buyer is headed by Dale Corp., licensee of nine AM's and six WEZK(FM) Knoxville and WZEZ(FM) B. Miller, and is licensee of WAJR- FM's, and he is also principal of one Nashville, both Tennessee. Phipps (AM)-WVAQ(FM) Morgantown, W.Va. AM and three FM's. Hinz owns Hi- Television of TN Inc. is headed by WCHS is fulltimer with oldies format Torque Publications Inc. KATM -FM has John H. Phipps, who has interests in on 580 khz with 5 kw. WVNS has CHR format on 100.7 mhz with 13.5 licensee of WCTV(TV) Thomasville, classic hits-oldies format on 96.1 mhz kw and antenna 2,086 feet above aver- Ga., and in permittee of WPBF(TV) Te- with 50 kw and antenna 360 feet age terrain. Broker: Kali! & Co. Inc. questa, Fla. WKXT -TV is CBS affiliate above average terrain. and Media Venture Partners. on ch. 8 with 316 kw visual and 31.6 KATM -FM Pueblo- Colorado Springs, WVVO(AM) -WDXZ(FM) Charleston, kw aural and antenna 1,290 feet above Colo. Sold by Surrey Front Range S.C. o Sold by Equico Capital Corp. average terrain. Ltd. to Falcon Media for $950,000 on to Dixie Communications Inc. for $900,000. Terms: $700,000 cash at closing, of which $300,000 is for three -year noncompete covenant, and $200,000 non -interest bearing note. Seller is headed by Laurence C. Morse. Principal James D. Corbin owns CP for WYBJ(FM) Greenville, 1962 Miss. Principal John R. Lee is licensee of WJYZ(AM) Albany, Ga. Buyer is AT &T's TelStar Satellite headed by William G. Dudley HI, and has 75% and 90% interest, respective- Sent The First Trans - Atlantic ly, in WTMA(AM) and WSUY(FM) both Charleston, S.C. wvvo is fulltimer Television Transmission. with news, talk format on 910 khz with 500 w. WDXZ has easy listening format on 104.5 mhz with 28 kw and And today, AT&T Commercial Finance antenna 656 feet above average ter- Corporation continues to bring this heritage and the rain. resources of AT&T to the broadcast and now the... KPUR-AM -FM Amarillo, Tex. Sold CABLE INDUSTRY by Alfred Broadcasting Inc. to Steven So if you're looking for a lender with the A. White for $850,000 cash. Seller is headed by experience and knowledge that comes from A.W. Lair and has no other broadcast interests. Buyer has no other shaping the industry, call AT&T Commercial Finance today. broadcast interests. KPUR(AM) has AOR We have the creativity, flexibility and resources to bring you format on 1440 khz with 5 kw day, 1 the best financing available. kw night. KPUR-FM has oldies format on 107.1 mhz with 5 kw and antenna 300 Call us today. Count on us tomorrow. feet above average terrain. KBZZ(AM)- KBLJ(FM) La Junta, Colo. Sold by La Junta Broadcasters Inc. to Broadcast Management Services AT&T Capital Corporation Inc. for $550,000. Terms: $25,000 es- Media Finance Group crow deposit and 12 -year $525,000 AT&T Commercial Finance (404)393 -2310 promissory note at 10 %. Seller has no

40 Changing Hands Apr 20 1992 Broadcasting broadcast interests. Buyer is headed PROPOSED STATION TRADES by Gloria Septien and has no other broadcast interests. KALY is fulltimer By volume and number of sales with Spanish format on 1240 khz with I kw. This Week: KPUA(AM)KWXX -FM Hilo, Hawaii $1,470,831 AM's 7 Sold by Hawaii Radio Inc. to New FM's $1,600,000 5 West Broadcasting Corp. for CONSIS'I'ENTLY AM -FM's $4,950,836 8 $370,000 cash. Seller is headed by Wyman Lai, trustee, and has no other TV's $5,772,620 1 broadcast interests. Buyer is headed ... no one sells more radio Total $13,794,287 21 by John F. Leonard and has no other and television properties, broadcast interests. KPUA is fulltimer 1992 to Date: in bull and bear economies, with MOR format on 670 khz with 10 48 AM's $14,800,086 kw. KWXX -FM has AC format on 94.7 in large, medium and small FM's $48,773,246 67 mhz with 100 kw and antenna 330 feet markets. AM -FM's $60,699,925 40 below average terrain. TV's $250,330,620 16 KQDI -AM -FM Great Falls, Mont. Sold by Q Radio Inc. to JS Marketing Total $374,603,877 171 & Communications Inc. for $267,000. For 1991 total sec Jan. 27. 1992 Blom( %Som.. Terms: $117,000 cash at closing, $50,000 earnest money deposit and $100.000 promissory note at 9% inter- other broadcast interests. Buyer is est payable. Seller is headed by Lyle Providing the Broadcast Indus- headed by Paul L. Coates. guarantor Courtnage, and has no other broadcast try with Brokerage Services for assignor. and has interests in CP interests. Buyer is headed by J.M. for FM in Eudora, Ark. KBZZ is full- Smith Jr., and is licensee of KYLT- Based Strictly on Integrity, timer with AC format on 1400 khz (AM)- KZOQIFM) Missoula, Mont. Discretion and Results. with I kw. KBU has C &W format on KQDIIAM) is fulltimer with AC format 92.1 mhz with 3 kw and antenna 300 on 1450 khz with I kw. KQDI -FM has BRIAN E. COBB feet above average terrain. classic rock format on 106. I mhz with CHARLES E. GIDDENS wwcs(AM) Canonsburg, Pa. (Pitts- 100 kw and antenna 276 feet above 703-827-2727 average terrain. burgh) Sold by WARO Broadcast- RANDALL E. JEFFERY ing Inc. to Birach Broadcasting Corp. For other proposed and approved 407 -295 -2572 for $475.000. Sale of station last year sales see "For the page 54. Record." ELLIOT B. EVERS for $750,000 did not close ("Chang- 415-391-4877 ing Hands," May 13). Seller is headed by Jeffrey D. Warshaw, and is sub- ACTV INVESTOR sidiary of Universal Broadcasting Co., RADIO and TELEVISION BROKERAGE he Post has headed by Marvin B. Kosofsky and T Washington Co. FINANCING APPRAISALS made a loan to Howard Warshaw. Warshaw is partner $1.5- million ACTV Inc. and, in exchange, re- with wife, Miriam, and son Jeffrey in Alchemy Communications, which ceived 15% of the stock of the New York -based interactive TV owns WKIXIAMI- WYLT(FM) Raleigh, company. N.C. Universal Broadcasting is also ACTV Chief Operating Offi- licensee of WSYW -AM -FM Indianapolis; cer Bill Samuels said the loan WTHE(AM) Mineola, N.Y.; WNDZIAM) iÿ: insures that ACTV will have Portage, Ind.; WVVX(FM) Highland "the working capital we need to Park (Chicago). Ill.; WCBW(FM) Co- continue for the next year." Fu- lumbia, III. (St. Louis), and KPPCIAM) MEDIA VENTURE ture Washington Post options in- Pasadena, Calif. Kosofsky has 13% clude deciding whether to jointly PARTNERS interest in Jacor Communications, establish an educational subsid- which operates five AM's and six WASHINGTON, DC iary of ACTV, and to "invest FM's. Buyer is headed by Sima Bir- ORLANDO alongside" ACTV in a cable net- ach, and is licensee of WNZK(AM) SAN FRANCISCO work that would feature games Dearborn Heights, Mich. wwCS has (BROADCASTING, Jan. 6). rock -CHR format on 540 khz with 7.5 If the Post undertakes these kw day and 500 w night. options it could. after three KALY(AM) Albuquerque, N.M. years, receive "a sufficient num- New Sold by Sun Media Corp. of ber of shares at a price to be Mexico to Septien & Associates Inc. determined," giving it majority for $460.000 cash. Seller is headed by control of ACTV. Ella J. Fenoglio and has no other

Broadcasting Apr 20 1992 Changing Hands 41 WIRELESS CABLE LOTTERIES ATTACKED BY FTC Trade Commission says FCC's method of awarding licenses attracting con artists

By Joe Flint frontier" through infomercials, com- scams: The more they change, the mercials, direct -mail and phone solici- more they stay the same. Consider the The FCC's system of awarding li- tation. Would -be investors. NASAA oil and gas lease lotteries in the late censes for wireless cable systems said, are often told that their $5.000 1970s and early 1980s...and the wire- through a lottery has become a application fee will be worth well over less cable TV lottery problems of to- haven for swindlers using deceptive $1 million in a year. day." practices to dupe consumers out of as Application mills, NASAA said, The FCC, Brothers said. has taken much as $25 million this year alone. "inflate the prospects for an investor "some minor steps to address the according to securities administrators. in a wireless cable television lottery. fraud problem, but a temporary 'hold- the Federal Trade Commission and the gloss over the complicated mechanics ing pattern' and a few new rules are Better Business Bureau. of the FCC lottery process. understate not going to discourage your average The three organizations held a joint the risks. exaggerate the potential val- hardworking con artist." press conference last week to both ue of a license, overstate the availabil- Brothers fears the problems he cited criticize the lottery process and warn ity of necessary financing and make it with the wireless cable lottery are only consumers of the various scam artists seem that fat profits are all but certain the beginning. "Our worst nightmare using misleading sales methods. No and will start rolling in almost imme- is that wireless cable is going to prove complaints against the commission diately." to be only the tip of the iceberg. We were raised, just the process itself. So far. 17 state securities agencies are deeply concerned that the federal Lewis Brothers, president. North have either investigated or taken for- lotteries which may be held for new American Securities Administrators mal action against suspect application technologies and the reallocation of Association ( NASAA), said: We cal- preparation firms. the radio spectrum will dwarf the seri- culate that the swindles now revolving That the lotteries are run by the ous problems we have seen to date around the FCC's wireless cable lot - government makes consumers easier with wireless." tery...as well as a whole new genera- prey. said James Mcllhenny, presi- An FCC official said of the con- tion of what we will call 'build out' dent, Council of Better Business Bu- cerns over the lottery process that the schemes...are going to cost the Amer- reaus Inc. "This recurring and serious commission has been asking Congress ican public $25 million in 1992." problem with federal lotteries illus- for the authority to switch to an auc- The deceptive practices are usually trates a central fact about phone tion process. as follows: A company charges applicants/would-be licensees about $5,000 and informs investors the money will H E A D E N D I N G S be used for research. However. since applications are usually for the same CROSS -PROMOTION will include HBO and a Mandarin - language entertainment service to start market. the research need only be On May 1, MTV will kick off a airing in June. CNNI is available in done once. Applicants. the groups national marketing plan with Time more than 22 countries and 232 hotels said, are also misled about financial Warner's Six Flags theme parks in the Asia Pacific region. risks, competition and the chances of that calls for promoting the cable actually receiving a license. network at the company's seven Already this year the FTC has filed parks. Included in the promotion will PPV BOXING two complaints against the so- called be a newly created season pass, the Viewer's Choice and TVKO application mills. and the FBI is also "MTV VIP Pass," which will provide renewed their distribution said to be investigating another opera- agreement admission to all of the Six Flags for PPV boxing events, including tion in New York. In the last 18 parks and other benefits, including the June 19 World Heavyweight months the FTC has sued three com- access to special park tapings of Championship panies preparing and selling applica- Evander MTV's new variety block, Hangin' Holyfield -Larry Holmes at tions for the FCC's wireless cable lot- bout and With MTV. There will also be an least tery. the next eight PPV fights MTV concert series at the park offered by TVKO. In its complaint against Metro Com- including such top acts as Marky munications. which sold wireless ca- Mark, Salt -N -Pepa and Kid 'N Play. JOINT ble applications services as MMFD Six Flags Entertainment is headed 'EXPEDITION' Technologies, the FTC said Metro by former MTV executive Bob Hearst Entertainment, Tele Images customers were virtually assured of Pittman. and A &E have teamed with The winning a wireless license. even Smithsonian Institution to produce CNN IN SINGAPORE though applicants are subject to an and distribute a new series, FCC lottery. CNN International has begun airing Smithsonian Expedition Specials, Wireless cable. according to NA- in Singapore through the NewsVision for global audiences. The first of the SAA. is being promoted as "the best - channel, part of a new three - three specials is now in pre- kept investment secret in telecom- channel subscription TV service that production. munications" and television's last

42 Apr 20 1992 Broadcasting Broadcasting's Ratings Week N Apr 6 -12 ABC CBS NBC FOX MONDAY 12.0/19 18.4/29 14.8/23 NO PROGRAMING 8:00 53. FBI: Untold Str. 10.1/17 32. Evening Shade 12.1/21 20. Fresh Prince 13.2/22 8:30 40. Amer Detective 11.3/18 27. Evening Shade 12.3/20 19. Blossom 1.3.3/21 9:00 14. Roseanne 14.2/21 1. NCAA Basketball 8. NBC Monday Night 9:30 11. Roseanne 14.6/21 Championship-Michigan vs. Movie -Danielle Steel's 10:00 37. Coach 11.5/18 Duke 22.7/35 "Secrets" 15.6/24 10:30 54. Coach 10.0/16 TUESDAY 13.0/21 14.0/23 12.1/20 NO PROGRAMING 8:00 10. Full House 14.8/25 22. In the Heat of the Night 18. Rescue: 911 13.6/22 8:30 4. Home Impiovmt 18.1/29 13.0/21 9:00 3. Roseanne 18.2/28 14. CBS Tuesday Movie -In 28. Law and Order 12.2/19 9:30 16. Room for Two 13.7/21 the Eyes of a Stranger 10:00 79. ABC News Special 14.2/23 46. Dateline NBC 11.0/19 10:30 6.6/1.1 WEDNESDAY 10.3/17 11.6/20 15.1/25 NO PROGRAMING 8:00 35. Wonder Years 11.8/21 67. Royal Family 8.6/16 6. Unsolved Mysteries 8:30 49. Doogie Howser 10.6/16 63. Davis Rules 9.2/16 16.6/29

9:00 51. The Young Indiana 28. Jake and the Fatman 5. I Witness Video 9:30 Jones Chronicles 10.3/17 1.2.2/20 16.9/27 10:00 35. Quantum Leap 61. Homefront 9.3/16 16. 48 Hours 13.7/23 10:30 11.8/20 THURSDAY 10.6/18 11.1/18 11.8/20 10.0/16 8:00 37. Cosby 11.5/20 39. Simpsons 11.4/20 59. Top Cops 9.5/16 8:30 20. A Diffmt World 13.2/22 70. Drexell's Class 7.9/13 59. Columbo 9.5/16 9:00 9. Cheers 15.5/25 51. Beverly Hills 90210 48. Street Stories 10.8/17 9:30 26. Wings 12.6/20 10.3/16 10:00 23. Knots Landing 25. Primetime Live 12.7/22 65. L.A. Law 9.0/16 10:30 12.9/22 FRIDAY 11.4/21 9.5/18 9.6/18 4.4/8 8:00 40. Family Matters 11.3/22 82. Tequila and Bonetti 86. America's Most Wanted 57. Matlock 9.8/19 8:30 40. Step By Step 11.3/21 6.0/12 5.4/10 9:00 49. Dinosaurs 10.6/19 90. Hidden Video 3.5/6 57. I'll Fly Away 9.8/18 9:30 61. BabyY Talk 9.3 / 16 40. CBS Friday Movie- 92. Hidden Video 2 3.2/6 10:00 Uncle Buck 11.3/20 63. In the Heat of the Night 24. 20/20 12.8/23 10:30 9.2/16 SATURDAY 7.3/14 6.7/13 10.7/20 6.9/13 8:00 75. Who's the Boss? 6.7/13 47. Golden Girls 10.9/22 79. Cops 6.6/13 8:30 75. Billy 6.7/13 75. Euro Disney Grand 54. Powers That Be 10.0/19 69. Cops 2 8.4/16 9:00 83. Perfect Strang. 5.8/11 Opening 6.7/13 28. Empty Nest 12.2/22 72. Code 3* 7.6/14 9:30 73. Growing Pains 7.4/14 45. Nurses 11.1/20 87. Hidden Video 5.1/9 10:00 79. Trials of Rosie O'Neill 67. The Commish 8.6/17 56. Sisters 9.9/19 10:30 6.6/13 SUNDAY 14.3/24 14.3/23 8.9/14 7.9/13 7 :00 89. Eerie, Indiana 3.9/7 85. True Colors 5.6/11 2. 60 Minutes 19.1/33 7:30 91. Eerie, Indiana 3.4/6 83. Parker Lewis 5.8/10 8:00 13. Murder, She Wrote 71. Mann & Machine 73. Roc 7.4/12 12. ABC Sunday Night 8:30 14.3/22 7.7/12 34. In Living Color 11.9/19 Movie -The Ten - -- - 9:00 Commandments 14.5/24 28. Married w /Childn 1.2.2/19 44. CBS Sunday Movie- 9:30 32. NBC Sunday Night 66. Herman's Head 8.7/13 Stompin' at the Savoy Keys 12.1/19 10:00 11.2/19 Movie -The 75. Std by Your Man 6.7/11 10:30 88. Get a Life 4.5/8 WEEK'S AVGS 11.4/19 12.3/21 11.7/20 7.4/13 SSN. TO DATE 12.2/20 13.8/23 12.3/20 8.0/13

RANKING /SHOW [PROGRAM RATING/SHARE] 'PREMIERE SOURCE: A.C. NIELSEN YELLOW TINT IS WINNER OF TIME SLOT Broadcasting Apr 20 1992 Television 43 Classifieds

See last page of Classified Section for rates. closing dates, box numbers and other details.

WINK-FM 96.9 100kw AC seeks afternoon drive RADIO talent. T &R Bob Grissinger Box 331. Fort Myers. FL SITUATIONS WANTED ANNOUNCERS 33902. EOE. HELP WANTED MANAGEMENT Energetic young announcer seeks PBP position HELP WANTED TECHNICAL in Southeast or Southwest. Experience in sports, programing. sales and news, Country, AC. and needed for General sales manager excellent AOR. Any shift, available immediately. Reply to Box Marconi Chief engineer: Midwest AM /FM combo seeks ex- sales team at AM /FM combo. Small Mar- L -5. ket Station of the Year. Join a growing company perienced chief engineer. Must have directional experience. Excellent opportunity. resume that is artistically and financially successful. Send Send Dependable, experienced announcer seeks sta- and salary history. EOE. Reply to Box L -26. resume to: John Brandt. Jr.. Citadel Communica- ble position at small or medium market station. tions. KBOZ. PO Box 20. Bozeman. MT 59771. Excellent references. Any shift. Prefer nights. Mike, EOE. HELP WANTED PROGRAMING 904- 255 -6950 or reply to Box L -6. Radio PRODUCTION AND OTHERS advertising salesmanager: South central Country D.J. wants southeast small market. 1 yr. Iowa AM /FM radio station. part of a 5 property experience. $ open. Call 602 -872 -1805 Adult, sin- company is now looking to hire a salesmanager. Premastering engineer: Metatec /Discovery Sys- gle & ready (Gary). Previous successful salesmanager earned $40.000 tems, a Columbus, Ohio -based compact disc man- + annually and has been promoted to general ufacturer, has openings in it's audio premastering manager. What can you do? Only persons with a department. Experience should include digital au- proven track record in radio sales need apply. Call dio format transfers, music editing. and 3/4 inch SITUATIONS WANTED TECHNICAL 515- 842 -3161 ask for Jim Immediate opening. video editing. Jazz and Classical recording experi- EEO ence a plus. EOE. No phone calls. please. Candi- Chief engineer, currently employed. broad experi- dates under consideration wil be contacted within ence. capable. FCC General. SBE certified. Prefer Fresno general manager. Selling is 99 percent of 2 weeks of receipt of their resume. Please send or Northeast. others considered. Reply to Box L -20. the lob at this station targetting upscale adults. fax resume and cover letter to: Organizational De- Knowledge of local accounts and agencies helpful. velopment. Metatec/Discovery Systems. 7001 Dis- EOE Reply to Box L -24. covery Blvd. Dublin. 43017. Fax: -766- OH 614 SITUATIONS WANTED NEWS 3140. General manager needed for top rated. under performing in an upper midwest mar- combo small SITUATIONS WANTED MANAGEMENT Sportscaster who has led small market station to ket. Must be experienced. sales oriented. Send two state AP awards seeks new opportunity with letter and resume to Marty Riemenschneider. VP: college /minor pro PBP. Knowledgeable newsper- Mitchell Broadcasting. 1001 Farnam. Omaha. NE Young, hungry, currently employed CRMC with son also. Call Mark 503-386-2163. 68102. EOE. proven sales management performance record and great references seeks a GSM or LSM position 12 year radio news pro seeks position in medium/ Turnaround in progress: Strong GSM needed to in Philadelphia. Trenton, or Ocean/Monmouth mar- major market. Conversational delivery Reporter. put it over the top! Competitive mid -west market. kets. You give me the opportunity. I'll give you a not just reader. Steve Luke 216- 837 -4259. Solid group owner. Resume. compensation history. loyal. hard working, results oriented team builder! sales and management philosophy to Box L -36. Reply to Box L-2. Confidential. EEO MISCELLANEOUS Today's financial climate requires someone you can trust and who cares about your station and HELP WANTED SALES Affordable voice talent for your station or produc- line. Someone lead. I bottom to am that person. tion. Intelligent reads. creative voices. Call Peter K. nine Over years as GM at the same station. Sales O'Connell for information and demo. Serious inqui- programing. I it all and Somewhere out there is the person that's looking budgets. decisions, do ries only. 716- 836 -2308 for exactly what we have to offer. We're looking for would like to discuss putting my knowledge and an experienced radio sales person or someone energy to work for you. Reply to Box L-3. Major market production voice will do your pro- who is ready for the salesmanager's job. This is a mos. sweepers. spots. etc. Excellent for any adult unique opportunity to live in an ideal location. sell General /national sales manager, currently em- format. Reasonable rates. Demo 305- 463 -1535. and /or manage sales and sell for our small market ployed -large market-major group -20 year -CRMC- radio stations in a very good "wide open" radio broadcaster. desires to bring proven sales track Need an announcer or a panel operator? Well market. So. if you're ready for that step upward or if record. sales promotion. training and management maybe we can help. We are Radio 2TW Australia you're tired of an over competitive market and skills to Southern or Caribbean market. Reply to and we are a full-time announcer /operator training you're looking for a good opportunity for you and Box L -17. station. Our trainees work on -air to hone their abili- your family... let's talk. I believe both sides will ties and skills to become professional attributes to Bottom line oriented GM seeking managers posi- greatly benefit. EOE. Reply to Box L -25. the radio industry. We have senior trainees whom tion. 24. years in medium experience small. and are as proficient at what they do as those who are large markets. Call Inman - 919 Sun Radio Network in Clearwater FLA. is seeking Jack -642 -8292. in the business. If you need an announcer or oper- an national experienced (3 -5 yrs) salesperson ator then I we help. Solution! A total management consultant. Sales. am sure that can so contact Candidates should be prepared to relocate to David Roach. Radio Tuggerawong Road. programing. financial management and more. In- 2TW. 338 Clearwater FLA. Salary + commission and major Tuggerawong. Wales. Australia crease audience' share and revenue. Win with New South 2259. medical provided. Fax resume to Nat'l Sales Man- Phone Australia RPM. Call now 804- 232-5197. area code 043- 921915. ager. Sun Radio Network at 813 -572 -4735. EOE. NYC radio sports program seeks established SITUATIONS WANTED PERSONALITT/TALENT heavy hitter to earn high commissions. Weeknites 10p.m. after 718- 745 -0221. EOE. Talented talk host: Experienced. dedicated, in- TELEVISION formed. Seeking new opportunities. Have been Radio sales person: Classic Rock FM I- 95/WIXV hosting national show w /big name Rick: 1- Savannah. GA wants creative self starter with ex- guests. HELP WANTED MANAGEMENT 800 -257 -6556. perience in radio. EOE. Send resume to Jerry Ste- vens, GM, PO Box 876. Savannah. GA 31498. Top -rated, major- market radio talk personality. Local sales manager: WSAV is looking for the Funny yet clean. Topical and controversial. but not right person to manage a sales team. A good Very in group owner- HELP WANTED ANNOUNCERS angry. saleable and sales- oriented. Reply to career opportunity an aggressive Box L -18. ship. Must have a successful track record in local sales. Knowledge of Co-op and PC based systems Skyview Traffic Watch is looking for experienced Talk show host with international background such as Arbitron II, PTA and CTA. Ability to train a broadcasters for airborne and ground traffic re- available immediately for radio & TV. If you are staff to achieve goals in a highly competitive envi- porting in great SW markets. Send tape and re- lookingfor talent & experience. something com- ronment. Send resume to General Manager, sume to: 14605 North Airport Drive. Suite 200. pletely different to generate new business call 518- WSAV -TV, PO Box 2429. Savannah, GA 31402. Scottsdale. AZ 85260. EOE. 449- 9534. Serious inquiries Only. EOE /M -F.

44 Classifieds Apr 20 1992 Broadcasting General manager: KGNS -TV, NBC affiliate, Lare- News producer: Seeking sharp, dynamic. creative do. TX. seeking a sales oriented GM. Excellent HELP WANTED MARKETING producers for current and future openings. We are opportunity for someone who is currently a strong a #1 ranked ABC affiliate in a 50's market with 4 local or general sales manager. Send resume and Great sales opportunity: BMP software system. daily newscasts. a satellite truck and lots of bells state present salary to: First Allied Corp., 270 Com- U S WEST Marketing Resources Plus, the leader in and whistles. Resume and references to Box L -31. merce Dr.. Rochester, NY 14623. EOE. providing software solutions for the broadcast in- EOE /MF. dustry, is looking for a sales professional to provide News investigative reporter wanted: Responsi- High profile station relations opportunity: Wash- sales. training and service in its western region. ble for uncovering, developing, producing and de- ington. DC based television production company Minimum of 5 years experience in station sales -motivated individual livering investigative stories in a timely fashion. BA seeks self with 2 -3 years pro- required with experience in broacast PC based motional or BS required. Masters preferred. 7 -10 years top and /or marketing experience in dealing sales/research systems and a complete under- with local TV 50 TV market experience. No phone calls please. public stations nationwide. Salary standing of the sales and program process within a resume to: Box L-32. EOE commensurate with experience. Send resumes to: television station. PC literacy a must. Excellent Send Ms. G. Neyland. OPI, 1211 Connecticut Avenue. benefits & salary potential for the right person. Call - looking NW Suite 810. Washington. DC 20036. EOE. Brian Brady 517-336-8787. EOE Capital Cities /ABC broadcast graphics for art director in New York for news magazine Traffic manager: WOWK -TV. Huntington, WV. is shows. Individual would work with show producers seeking a traffic manager. Skills should include HELP WANTED TECHNICAL and directors in determining needs and develop- knowledge of JDS BIAS. ability to supervise traffic ing concepts as well as overseeing production. department. work closely with sales/management South Texas educational station has an opening Hands -on Paintbox experience essential Previous maximize revenues. resume to Send and salary for a chief engineer. Previous experience desired broadcast and art director experience preferred. Fusco, history to WOWK -TV. John GSM. 555 5th in maintenance of UHF transmitters and studio sys- Call Regina or Katherine - 212- 887 -4124. EOE. Ave.. PO 13. Huntington. WV Box 25706. EOE. tems as well as personnel supervision. SBE certification a plus. Send resumes to Community Educa- News director: WTVF Television, a CBS affiliate, is Business manager: Successful East Coast affili- tional TV, Inc., Attention Ben Miller, PO Box C- seeking an experienced news to manage ate seeks degreed accountant. Must have mini- director 11949. Santa Ana, CA 92711. EOE. its news operation. The successful candidate will mum 3 -5 years TV broadcast accounting experi- have proven leadership in ence. An excellent opportunity for motivated. capability, expertise Chief engineer: Industry leader, CBS affiliate, 40's producing quality news programs and specials. an aggressive. knowledgeable team player. Send re- market, southwest location, seeks lake- charge understanding of niche marketing, and excellent sume with salary history in confidence to Box L -22. manager. experienced. technically sound. good communication skills. Prefer EOE. 5 -10 years experience with people. BS /BSEE preferred. Applications will in a top 100 market with a minimum of three years be kept confidential. Send resume to KWTV -9. Attn: Growing group of radio & television stations in as news director or assistant news director. Send Ellen Bushyhead, PO Box 14159, Oklahoma City, Gulf South is looking for proven management & resumes to Lem Lewis, Station Manager, WTVF. 73113. sales management leaders. We want competitive OKI EOE. 474 James Robertson Parkway, Nashville, TN people who can train, motivate, 37219. EOE. sell, create and Chief engineer for southeastern UHF affiliate. En- line management. understand bottom EOE. Reply gineering only, no operations. Send letter with re- to Box L -7. Sports anchor: Sunny southern city looking for sume to: T. Arthur Bone. Bone & Associates. Inc.. 6 local sports authority. Must report. anchor and Blackstone Valley Place, Ste 109, Lincoln, RI General sales manager: Top local NBC affiliate Must have strong writing skills. energy and 02865. EOE. shoot. has great opportunity for proven sales profession- ability to get along with others. Send non- return- Must have record revenue al. of and administration Broadcast TV engineer: Full -time position main- able tape and resume to: Dave Winstrom, News results. leadership ability and be motivat- success taining all types of broadcast TV equipment. 2 year Director, WSAV -TV, PO Box 2429, Savannah, GA interviews to those that to a ed granted qualify join degree in electronics, 2 years TV maintenance ex- 31402. EOE. Cosmos broadcasting station. Send resume to perience. Repairs to component level. Mail resume Conrad Cagle. VP & GM. WFIE POB 1414, -TV. to: KICU -TV36, PO Box 36. San Jose. CA 95109, Aggressive Midwest NBC affiliate seeks week- Evansville, IN 47701. EOE. Attn: Vivian Serrano. EOE. day male & female anchors. Need ability to write, report. produce. make public appearances. Grow National sales manager: WSPA -TV (CBS) in the Vacation relief operator: Fox Television. KRIV- with company. Experience Send resume market is a highly qualified preferred. 35th seeking individual channel 26, Houston, TX is seeking a vacation local with photo, references and salary to Box L -30. with both and national sales background to relief operator. This position will require the appli- national manager. EOE. serve as sales Send resume and cant to switch station breaks, load commercials qualifications in confidence to Greg Rose. General and program tapes and dub video tapes. Experi- /reporter: ex- Sales Manager, PO Box 1717, Spartanburg, SC Sports anchor Requires three years ence in computer editing and /or technically direct- in reporting, 29301. No phone calls accepted. EOE. perience television live reporting and ing newscasts is desirable. but not mandatory. anchoring segments and specials. Communica- Applicant should have three (3) years experience tions degree preferred. Women and minorities are in master control room work, and an FCC license or encouraged to apply. Please send resume and HELP WANTED SALES SBE certification. A working knowledge of wave- tape to Personnel Department, WDTN TV2. PO Box form monitors. vectorscopes and VU meters is also 741, Dayton, OH 45401. EOE. Television sales account executive: Television required. Interested applicants should contact: station seeks aggressive. experienced account ex- Sheila Wachenschwanz, Engineering Supervisor, KRIV -TV, PO Houston. TX 77227. ecutive to service existing accounts and develop Box 22810, EOE. new business. Two years experience in radio and HELP WANTED PROGRAMING /or television sales is preferred. Must be an excel- NEWS PRODUCTION A OTHERS lent negotiator and possess strong "people skills ". HELP WANTED An outstanding opportunity for financial reward and career growth. Forward resume to Local Sales TV director: United States Information Agency Promotion director for WICS -TV. NBC affiliate in Manager, 8443 Day Drive. Cleveland. OH 44129. Spanish Language TV News program based in Springfield. Illinois (ADI #74). Candidates must Equal opportunity employer. Washington. DC needs a self motivated and asser- have commercial television experience. excellent tive team leader with strong directing and creative production and creative skills plus proven writing Marketing consultant: Top 50 market. strong, production skills. Experience necessary directing ability. Position also demands excellent organiza- growing affiliate looking for a sales dynamo. Estab- live newscasts. Position requires expert knowledge tional and planning background. Send cover letter lished list available for the candidate who knows of Cuba. An equal opportunity employer. 202 -401- and resume to: Jack Connors, VP/GM WICS -TV, how to generate new business. develop vendor 7114. Send application on form SF 171 by May 1, 2680 E. Cook Street, Springfield. IL 62703. No and attain rates. Our team needs a leader that 1992 to: USIA - Office of Cuba Broadcasting, phone calls please. EOE. boasts a strong track record of business develop- Attn: B /CP. 400 6th Street. SW, Washington. DC projects. ment. Resumes and cover letter convincing us that 20547. Director of production and special you are our future to Box L -29. EOE. $39.686- $48.173. Provides oversight of local pro- TV news photographer: Experienced storyteller duction at KRMA -TV including contract production Manager, new business development & special for top rated station. Send resume and tape to development, aftermarket revenue development, projects. WKRN -TV, the ABC affiliate in Nashville. Gary Coursen c/o WKBN -TV, 3930 Sunset Blvd., writing and oversight of proposals for grants and has an immediate opening for a manager of new Youngstown, OH 44501. EOE. special projects. Senior level position reporting to business development. A minimum of three years the station manager. B.A. in Communications and of television sales experience -a working know- Reporter /assignment editor: Need person who five years successful experience in television pro- ledge of vendor coop and sales promotions - can report general assignments three days a duction administrative/planning capacity and dem- plus a flair for creative problem solving is required. week, and can run an assignment desk two days a onstrated successful grant/proposal writing experi- If you have a desire to work for a growing station week. Possible back up anchoring. One year expe- ence. Public television experience desired. Send with supportive sales management please contact rience or potential. college degree. 3/4" non- return- letter of application with salary history. resume and by resume only: Dave Sankovich, General Sales able tape and resume to Mac Thompson, News name. address and phone number of three profes- Manager, WKRN -TV. 441 Murfreesboro Rd.. Nash- Director. WCBD -TV. PO Box 879, Charleston, SC sional references to Mrs. Ernst. KRMA -TV. 1261 ville, TN 37210. WKRN -TV is a division of Young 29402. EOE. M /F, drug lest mandatory. No phone Glenarm Place. Denver, CO 80204. Application Broadcasting and an equal opportunity employer. calls. deadline May 1, 1992. EOE /AA.

Broadcasting Apr 20 1992 Classifieds 45 Program producers: Top 20 affiliate is looking for Lease- purchase option. Need equipment for your producers for documentary style program and radio. television or cable operation? NO down pay- magazine formatted program. Should have previ- ALLIED FIELDS ment. NO financials up to $70.000. Carpenter & ous program development and production experi- Associates, Voice: 764 -6610. Fax: HELP WANTED INSTRUCTION Inc. 504- 504- ence. Writing with a flare and research skills a 764 -7170. must. Newsroom experience beneficial. If you're looking for new opportunities. working for an inno- Client services/education representative: Com- Limited edition, original Indian Head test pattern vative station in a market with a great lifestyle. send puter software vendor needs person with broad- coffee cup. 12 oz. in fine china. Collectors item, or tape and resume to Program Director. KTVK -TV. cast background. Must be self motivated. orga- great gift or personal use. $9.95 + P /H. V /MC. 3435 N. 16th St.. Phoenix, AZ 85016. Tapes will not nized and have good people skills. Relocation to ATVQ. 1545 Lee St.. Des Plaines, IL 60018. Fax be returned. No phone calls please. EOE. Colorado and extensive travel required. Competi- 708- 803 -8994. Voice mail 708- 298 -2269. tive compensation package. Send resume, refer- tape for less SITUATIONS WANTED MANAGEMENT ences & salary history to Box L -28. EOE. New premium VHS than store special. Quantity discounts. V /MC /PO. Quote or price Assistant professor, communications /broad- list: ATVO, 1545 Lee St.. Des Plaines. IL 60018. Fax 15 years experience and knowledge in all areas of casting: Full -time faculty, tenure track position in 708- 803 -8994. television operations for both affiliates and inde- the department of communications /broadcasting pendents. Looking for a position as program man- beginning September 1.1992. Responsibilities in- 1000' tower. Standing in Albion, Nebraska. Heavy ager with a hard working team, who is stable, clude teaching courses in Radio -Cable- Television, Kline tower includes 6 -1/8" coax. Purchase in established and innovative. If you are interested Basic Audio -Video Production. Writing and Perfor- place with land and building. or move anywhere. please contact Lou Ann Boone 702-438 -0435. mance: advising students and participating in on- Call Bill Kitchen. 303 - 786 -8111. going activities of the department and college. Harris 10 SITUATIONS WANTED NEWS Doctoral degree preferred: masters degree. col- UHF TV transmitter years old. excellent condition, new visual Klyston. high band. Call Bill lege teaching and 2 to 5 years professional experi- Kitchen, 303 - 786 -8111. Outstanding sportscaster (also knowledgeable ence required. Send resume with cover letter and names references 1, newsperson) looking for a good station in which to of three current by May 1992. New RCA TCR 100 replacement parts. Discounted work. Call Ed, 216- 929 -0131. to: Sister Mary Ellen Murphy, Ph.D.. Dean of the prices. Call 617 -725 -0810. College. Saint Joseph's College. Windham. ME Meteorologist: Still workin'. Still huntin'. Semi -pret- 04062 -1198. EOE. Used /new TV transmitters, full power -LPN, an- ty. Semi -good- spelr. 12 years experience. AMS tennas. cable. connectors. STL's etc. Save thou- seal. Stu 817-776-4844. sands. Broadcasting Systems 602 -582 -6550. EMPLOYMENT SERVICES pro- Cameraman/editor. 16 years experience in Needed immediately: Used 3/4" VTR's. Top trade - duction /promotions/news. Seeking top 80 market. in allowances for new product or system upgrades. Government jobs $16.040- $59.230/yr. Now hiring. Will pay all moving expenses. Ray 818-891-1168. 3/4" SP, MII. Betacam or S -VHS. Call: Lines Video Call 805- 962 -8000 Ext. R -7833 for current federal Systems. 219 S. Jefferson. Springfield. MO 65806 Gordon Barnes: Former CBS (New York) and list (in MO) 417 -862 -5533 (out of state) 800 -641 -4674. WUSA -TV (Washington, DC) meteorologist now in We are an authorized Sony dealer. If you have any Florida seeks opportunity. Available challenging questions, please call. late June. Telephone 813- 495 -0818. EDUCATIONAL SERVICES Used production equipment at big savings. no Former news photographer/editor for top 50 On-camera coaching: Sharpen TV reporting and charge to list your equipment for sales. extensive market seeks return to news photography in small anchoring /teleprompter skills. Produce quality demo computer database of potential buyers /sellers. na- market. Steve Caporimo 212- 682-9288. tapes. Critiquing. Private lessons with former ABC tional exposure through our monthly catalogs and Meteorologist: College graduate interning at top correspondent. -1719. trade shows. Over 30 years experience. Media Inc. 252-3600. 10 station needs employment. Not afraid of re- Eckhert Special Productions. Concepts. 918- locating or starting salaries. Ed Tarver 404-536- Otarf 5050MX B -III. New, less than 10 hours use 8180. In original carton with all manuals. $2.100. Call 1 WANTED TO BUY EQUIPMENT Wash, DC photographer /editor: Top -notch award 800- 755-3948. winning photo journalist. 15 years experience. for your AM Great under pressure. Looking to relocate. Steve Top dollar used or FM transmitter Call now. Transcom 202 -333 -2389. Corp.. 800- 441 -8454. Want to buy TV transmitter VHF low band. G.A. PROGRAMING Ve'II give you SITUATIONS WANTED Bonet. WORA TV. Box 43. Mayaguez. PR 00681. PRODUCTION it OTHERS Tel. 809 -831 -5555. Fax. 809- 833 -0075. all the credit. Color weather radar: This weather radar should I'm different...different -looking and do a different be capable of displaying weather fronts and pre- IT'S EASY TO DO. Just include kind TV I've dominated a top -ten of talk show. cipitation in color with a range of 25 to 50 miles. for ten on TV and radio. If your personal or company market more than years Preferably, it would operate on 240 volts 50Hz and Gary Collins is your idea of a host. don't write. but if have a Pal encoded video output. Units which Mastercard or VISA credit card you're ready for success, I'd like to talk to you. could be modified for these standards would also number and the expiration date Reply to Box L-19. be considered. Reply to Box L -27. in your FAX or letter (please, no Star -Day Productions: Associate producer /re- Looking for used Betacam SP's short length (5 phone orders at projects. - searcher available for long and short-term & 10 min.) only. Also 3/4" SP's all lengths. Call Reasonable rates. Call 718- 857 -7863, fax 718.857- - this time). SPECS BROS. Video Services 1 -800- 852 -7732. 4251.

MISCELLANEOUS FOR SALE EQUIPMENT MasterCard

hundreds Jobs nationwide! Instant access on of AM and FM transmitter, used. excellent condition. opportunities -plus timely documented advice on Guaranteed. Financing available. Transcom. 215- future radio. FAX: (202) 293 -FAST availabilities. Television, corporate 884 -0888. FAX 215 -884-0738. communications. From major- market to entry- level. We also accept American Express Broadcasting's biggest employment -listings ser- AM transmitters: Continental /Harris /MW1A 1 kw. vice. Now in our 8th year! Media Marketing, PO CCA/ACM 2.5kw. CCA/Harris /RCA 5kw. Har- Box 1476 -PD, Palm Harbor, FL 34682 -1476. 813- ris/CCA 50kw. Transcom 800- 441 -8454. OR MAIL TO: 786 -3603. Fastfax: 813 -787 -5808. Classified Dept., FM transmitters: RCA 20kw. CCA 2.5kw, Collins/ 1705 DeSales Street, NW, Bill Slatter and Associates will: create your TV Gates 1kw. Transcom 800 -441 -8454. audition tape and resume and offers coaching and Washington, DC 20036. placement help. 601- 446 -6347. FM 25/30KW: 1981 BE -30, 1988 TTC /25kw. Trans- com 800- 441 -8454. Attention station owners, managers, department Deadline is Monday at noon heads: Consultant Bill Elliott has one of the largest Broadcast equipment (used): AM /FM transmitters Eastern Time for the following radio & television personnel headhunting services RPU's. STL's antennas. consoles, processing. turn- Monday's issue. in the world, representing highly qualified people to tables, automation. tape equipment, monitors, etc. fill your needs immediately. Please call today for a Continental Communications. 3227 Magnolia, St. See full details and rates in the confidential referral, 813-849 -3477, absolutely free Louis. MO 63118. 314- 664 -4497, FAX 314 -664- Classified Section. to employers. 9427.

46 Classifieds Apr 20 1992 Broadcasting RADIO TELEVISION ALLIED FIELDS

HELP WANTED SALES HELP WANTED MANAGEMENT HELP WANTED SALES

RADIO AIR TIME SALES TELEVISION MANAGEMENT EUROPEAN MANUFACTURER OF Great opportunity! We represent a num- R.F. BROADCASTING EQUIPMENT: ber of major stations. You'll be selling TV OPERATIONS/ FM transmitters, TV VHF & UHF their air time as a rep. Send cover letter, transmitters and transposer resume, references to: PROGRAM MANAGER microwave links range from 2- W.H.D.S. Inc. Cable TV studio is looking for a TEMPO- 21724 Ventura Blvd. #205 RARY, FULL TIME Operations,Program 15ghZ transmitting antennas and Woodland Hills, CA 91364 Manager starting mid -July through mid - broadcasting audio modular mixers October. Experience in management of is looking for an experienced similar and college degree in Communi- manufacturer sales representative. cations or related field a must. "Hands - HELP WANTED MANAGEMENT Please send your resume in on" TV production experience a plus. Send resume and salary requirements to: confidence to: EURO CORP., PO The Best GSM Job in America? CABLEVISION INDUSTRIES BOX 6312, JERSEY CITY, NEW ATTN. Can you identify and manage 25 Industrial Drive JERSEY 07306-0312. outstanding sales talent? Att: Operations Manager HUMAN RESOURCES. Middletown, NY 10940 Do you have the creativity to (NO PHONE CALLS PLEASE!) EDUCATIONAL OPPORTUNITY lead radio sales into uncharted cvi is an Equal Opportunity Employer and territory? complies with the Drug Free Workplace Act BUTLER UNIVERSITY Is your management track record good enough to earn an interview for this position? Radio/Tv EMPLOYMENT OPPORTUNITIES DEPARTMENT Barry Mayo and Lee Simonson of Broadcasting Partners, Inc. are looking for one of America's most OFFERING outstanding radio sales managers to San Diegás10 fill one of America's most out- Bachelor's and Master's degrees KGTV, San Diego's ABC affiliate and leading standing GSM jobs, at WVAZ (V- FACILITIES: 103) Chicago. TV station, now has the following employment opportunities: Student- operated, 48,000 watt, The succesful candidate will On -Line Computer Editor have the opportunity to work with an NPR affiliate, FM station; enormously talented manage- Local Sales Manager WTBU -TV student station. ment and sales team, and with the Marketing Consultant (Sales) Hands -on training best ongoing sales and manage- Radio/TV laboratories ment training program in America - Transmitter Maint. Engineer designed to change the game Strong industry internship from pure media selling to custom- Please call JobUne 10 for specific duties and program and liberal arts women er- focused marketing. requirements. Minorities and are encouraged to apply. curriculum If you've been managing custom- Small college atmosphere in a er- focused radio salespeople in a JabLinc : M9)237-6250 metropolitan setting. competitive marketing environ- Equal opportunity Employer M /F /H /V ment for the last three years...and CONTACT you've produced consistently Jordan College of Fine Arts strong results...please write Barry Mayo, President/General Manag- PROGRAMING SERVICES Dr. Kenneth Creech er. We're sure you'll understand we Chairman- Radio/IV Dept. can't take calls from every Tom, Localized TV Weather via Satellite Fox stations. independent stations are finding that local- (317) 926 -9252 Dick, and Harriett. ized TV weather in real -time with an AMS meteorologist is a niche now affordable. National Weather Network can Barry Mayo, President /GM deliver somputenzed graphics. localized radar. etc with WVAZ -FM talent on screen and zero in on your new and spectacular BUTLER opportunity. Cash Barter. Weekend services now avail- ;1:. 408 S. Oak Park Ave. able. Affiliateiate sates relations positions now open!. Oak Park, IL 60302 Call Edward St. Pe' 4600 Sunset Avenue (601) 352-6673 Indianapolis, IN 46208 Equal Opportunity Employer

BUSINESS OPPORTUNITY SALES TRAINING EMPLOYMENT SERVICES

SEEKING STATIONS: LEARN TO SELL It's hell to job hunt alone! willing to run per inquiry" ads that can TV TIME Why get frustrated? produce $100 -up per 60 sec. spot. Send For FREE Info. Packet Radio stations from all over the country Med./ for ad copy and you quickly will agree. Call Mal. markets are seeking upcoming talent M/F. AMERICAN MOTORISTS ANTONELLI MEDIA If you're seriously looking, call: ASSOCIATION TRAINING CENTER PREMIERE TALENT 1140 7th Ct. Vero Beach, FL 32960 (212) 206-8063 (602) 893 -2147

Broadcasting Apr 20 1992 Classifieds 47 EMPLOYMENT SERVICES DIRECTORY CONTINUED

95 per mb. BROADCASTI NG' SII Hot L ri es' The Most 1V Anchor, Reporter. Weather. Sports, Sales, Complete Job 1 42i Producer & Entry Level Jobs. i.tt 0 iE Radio Disc Jockey, News, Program Director, Guide Available! Sales& Entry Level Jobs. OVER 10,000 EMPLOYMENT BLACK E CONTACTS IN: o 1- 900 -786 -7800 Television Radio Newspaper 117 w 6999666 6191 615 a Sr Ryl CMapo.IL e05135 Magazine Cable IT'S HERE! The New, 92/93 Pocket TV Directory. OVER 200 PAGES! Over 8,000 Broadcasters use il daily! Only 51995 plus 5700 S & H 152295 Total). ABC, NBC, CBS & FOX station phone numbers Send Check or Money Order To JOePHONE, PO. Bon 5048 Newport Beach, CA 92662 ADI Rankings of 200 major markets r TOLL FREE NUMBERS: Hotels /Airlines Industry information /convention dates and morel I California Broadcast Job Bank I n To Order send $4.50 per copy to: I For application information call I PINNACLE COMMUNICATIONS ATT: Black Book College Seniors & Juniors 8711 E. Pinnacle Peak Rd. #226, Scottsdale AZ 85255 (916) 444 -2237 I Small Market Anchors & Reporters I California Broadcasters Association I You need an edge in today's market! L al Put together a winning tape. We critique: FOR SALE EQUIPMENT Delivery Appearance Writing Story Construction 15 years in the business...we can show NAB'92 visrrivlvE you how things are in the real world. Inside Job Openings, Nationwide Send 3/4" or VHS tape with SASE and MICOR VIDEO EQUIPMENT SALES

check for $100 to: APRIL 13 - APRIL 16,1992 Press! Radio fobs. updated daily LAS VEGAS COVNENTION CENTER M Television sobs. updated daily Livingston Communications Hear' Talking Resumes" P.O. Box 751 rni To record Talking Resumes' and Bettendorf, IA 52722 employers to record lob openings © Entry level positions Call us. Well be in Las Vegas. Our Ir. Stock, Quality, Late Model, 1- 900 -726 -JOBS LEGAL SERVICES Used Broadcast Equipment can s1.8petYmb (5627) increase the productivity of your station. IS THE CONTRACT TV FCC COMPLIANT? NEWSE11OB DURING NAB, CALL US FOR ONNECTION Call 5I PRICES AND AN APPOINTMENT. 7HE JOBLINE EXCLUSIVELY FOR TV NEWS BROADCAST MEDIA LEGAL SERVICES Y a PRODUCERS, Irrvrs rORS TMPNárbc ñits service of Allen, Moline k Harold 708-598-1133 1 -900- 443 -4850 51.95 Per minute 1- 800 -433 -2636 JOBS UPDATED DAILY FLAT FEE LEGAL AND PARALEGAL SERVICES Employers - TO List Jobs Call MC- VISA -AMEX Accepted NEED SOME NEW POWER 1-1100-925-5656 Ixt. rows 163971 AND AN ULTRA COMPACT PORTABLE LIGHT UNIT ? ?? THE NEW KA 2500 WITH FINANCIAL SERVICES EIMAC 3CX1500A? FULLY ELECTRONIC PROTECTED - ONLY 0 -650 W EXCITATION, GOT THE 900 NUMBER BLUES? EQUIPMENT FINANCING LOW PASS FILTER 18 TRY MEDIALINE "LOANS BY PHONE" MONTHS WARRANTY ONLY TV's Job Listing Leader Since 1986 NO FINANCIALS REQUIRED FOR $8970. IN STOCK!! FM NO OUTLANDISH PHONE CHARGES TRANSACTIONS UNDER $35,000 FULL LINE OF EXCITERS, NEW OR USED EQUIPMENT FM TUBE AND SOLID STATE NO STALE, DEAD END LEADS $2,000 TO $200,000 AMPLIFIERS, MICROWAVE NO DOWN PAYMENT JUST LOTS MORE REAL JOBS FOR LINKS, TRANSMITTING LOTS LESS MONEY SALE -LEASEBACK EQUIPMENT FOR WORKING CAPITAL ANTENNAS, CALIBRATED To ssrmci be al B9F237- e073.Caléome 406-648-5400 COUPLING, SPLITTERS, LOW TO APPLY OR REQUEST ADDITIONAL INFORMATION CONTACT MARK WILSON PASS FILTERS AND MORE... a ESHACO! OAT CHiot CATALOGS. QUOTES AT F 040 IMO (800) 342 -2093 THE BEST JOBS ARE ON THE LINE EURO TECH 201 -434 -5729 FAX: (214) 235-5452 P 0 BrBox 59Tl.51909. PacificPacdtc Grove. CA 93950 FAX 201- 332-0751.

48 Classifieds Apr 20 1992 Broadcasting FOR SALE EQUIPMENT

BROADCAST EQUIPMENT RESALE NETWORK

THOUSANDS OF ITEMS LISTED.... MANUFACTURER & DEALER DEMO UNITS....

INTRODUCING PROVID SUPPLY'S BROADCAST BULLETIN BOARD SERVICE INSTANT PRICING AND AVALLABILTY 24 HOURS A DAY!! CALL (708) 670 -7790 MOBILE TRUCKS (Call St. Louis Office)- 48 Foot Expando (New) Trailer, finished to customer specifications- $265,000; 32 Foot production truck(New) Ford C8000 interior finished to customer specifications -$180,000; Starflight 21 ft. KU truck- $270,000; 23 ft. equipped KU truck- $370,000; 30 ft. equipped production truck- $126,000; 40 ft. audio production truck- $275,000; plus many more vehicles to choose from. COMPLETE SYSTEMS- SP Betacam to 1" A/B Roll complete systems; SP 3/4" to 1" A/B Roll complete systems; Betacam A/B Roll systems; 3/4" A/B Roll and Cuts systems; DIGITAL & ONE INCH- Sony DVR -1000 D -1 recorder; Sony BVH- 2000's from $18,000; BVH- 2500's from $15,000; Ampex VPR -3 w /Zuess from $29,900; many 1" VTR's from $8,000; BETACAM- Many SP & regular Betacam players and recorders available at significant savings. SWITCHERS- GVG- 3002AN 16 in/2ME- $55,000; GVG 1600 -3H w/EMEM- $16,500; GVG- 1680 -10X- $8,500; Ampex , Videotek Prodigy, Sony, Panasonic, NC and many more... DVE'S- Abe kas; Ampex ; CEL ; NEC -2D & 3D DVE's from -$4,500; GRAPHICS - Artstar lED 3D sytems from -$20,000; Quantel QPB-7000 3D Paintbox system- $110,000; Symbolics 3D system with software upgrade -$40,000; CHARACTER GENERATORS- Chyron VP -2's from $2,400; Chyron 4000's from $12,000; Chyron 4100EXB's from $20,900; Laird, Quanta and many more to choose from; CAMERAS- Ikegami HK -357 triaxed with 2)40X & 1) 30X lenses -3- camera package -$122,000; HK -357 multicore w /l8X lens- $29,000; Ikegami HL -79EAL w /14X lens- $9,000; Sony DXC -M7K w/15X- $8,500; U- MATIC, MII & SVHS- Many units and editing systems available....SPECIAL DEMO PRICING ON: MILLER tripods, SONY BROADCAST equipment, AMPEX BROADCAST equipment; LENCO sync & distribution products, VIDEOTEK Prodigy switchers & waveform monitors & vectorscopes; CHYRON character generators; SOLA power conditioners; QUICKSET tripods; INTRODUCING: CARTONI fluid heads & tripods; TELEX modular intercom headsets & wireless products; IMAGINE off-line edit list software for your PC; MONITOR REPLACEMENT broadcast tubes and PC based A/B roll and NON -LINEAR edit controllers. CONVERT YOUR UNUSED EQUIPMENT INTO FAST DOLLARS !!!! WE NEED THE FOLLOWING EQUIPMENT: Sony BVH -2000; BVH -3100; BVW -15; BVW -40; BVW -65; BVW -75; BVU -870; BVU -920; BVU -950; VO -9850; VO -9800; VO- 5850PAC; DXC -3000; DXC -M7; DXC -327; BVP-7; PVM -8020; PVM -5300; PVM -411; Ampex VPR -80; Betacam products; ADO -100; Abekas A -53D; A -52; Grass Valley 200, 300, 1680 switchers; Mobile Trucks.... REGIONAL SUPPORT - EXPERIENCED SALES ENGINEERS - FAST ANSWERS NEW, USED, DEMONSTRATOR AND NEWLY INTRODUCED PRODUCTS AVAILABLE.. AND MOST IMPORTANTLY OUR CONCERN FOR TOTAL CUSTOMER SATISFACTION! THE ONLY PRODUCT SUPPLIER YOU SHOULD CONSIDER IS: PROVID SUPPLY CORP. Chicago -(708) 670 -PROS St.Louis (314) 469 -7297 Tampa (813) 789 -1285 FOR SALE EQUIPMENT CONTINUED

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KEEP THIS AD!! FOR SALE STATIONS CONTINUED

NAB'92 WEST COAST CLASS C FM Before you buy at NAB! 50,000 WATT FM Small Market CALL MICOR SAVANNAH, GEORGIA See how our Quality, Late Model, Ideal Owner /Operator Used Broadcast Equipment can Jack Maloney - $350,000 - stretch your buying dollar! 803 -785 -6666 REPLY OWNER - BOX L -33 SPECIAL LAS VEGAS PHONE UNES 702 -598 -1133 INFO CALL FOR OR APPOINTMENT WNYE -FM FOR SALE MICOR VIDEO EQUIPMENT SALES The Board of Education of the City of New York is seeking a purchaser of WNYE -FM (91.5), a public non -commercial radio station. The station's broadcast signal reaches a population of 15,000,000 people in the metropolitan New FOR SALE STATIONS York city area. The station will be sold and the license transferred subject to FCC approval to the highest bidder that provides a commitment to serving the diverse cultural and educational needs of the City. A minimum bid of 3 million dollars will THE RADIO FINANCE SPECIALISTS be required. For a copy of the Request for Proposals ( "RPF ") write or fax to: New Financings Refinances Chief Executive for School Facilities Smaller Markets Restructures Board of Education 110 Livingston Street, Room 204 SIGNAL PROPERTIES Brooklyn, New York 11201 99 Stoic St., Brooklyn His., N.Y. 11201 (71 8) 643.5825 Fax: (718) 935 -5309

50 Classifieds Apr 20 1992 Broadcasting FOR SAIE STAflONS CONTINUED BROADCASTING'S FOR SALE: Regional AM station. lead- FOR SALE CLASSIFIED RATES ing AM in leading Florida resort market Full -day, individual seminar for radio investors, given privately to you Group owner/operator with 22 years growth market in nation. Perfect - #1 experience and ex -NAB General Counsel explain sta- All orders to place classified ads & all correspon- Florida base for expanding group operation search. negotiation. financing. FCC rules. take- dence pertaining to this section should be sent tion. Realistic price includes extremely over. and many other topics you choose. Learn how to to: BROADCASTING. Classified Department. valuable land. bldg. Can become region- buy in today's environment. Call Robin Martin or Erwin 1705 DeSales St.. N.W.. Washington. DC 20036. Krasnow today for details and a brochure. For information call (202) 659 -2340 and ask for al powerhouse signal. The Deer River Group Mitzi Miller. REPLY: BOX L -34 Washington, D.C. - (202) 659 -3331 Payable In advance. Check. money order or credit card (Visa. Mastercard or American Ex- press). Full and correct payment must accompa- ny all orders. All orders must be in writing by TURN -KEY either letter or Fax 202 -293 -3278. If payment is OPERATION Kepper, made by credit card, indicate card number, ex- Are there any qualified buyers Out there? piration date and daytime phone number. We've got a Class C FM grossing $250K - with trailing cash flow over $130K. New facility. Tupper & Deadline is Monday at noon Eastern Time for the New equipment. Located adjacent to major following Mondays issue. Earlier deadlines ap- market in North Dakota. Great family lifestyle. Fugatt ply for issues published during a week contain- Appraised at over $800K including real estate. ing a legal holiday A special notice announcing $575K with $100K down or make cash offer. the earlier deadline will be published. Orders. Call owner at 1 -800- 827 -2483. changes. and /or cancellations must be submit- OHIO FM ted in writing. NO TELEPHONE ORDERS. CHANGES. AND/OR CANCELLATIONS WILL TERMS!! BE ACCEPTED. PENNSYLVANIA When placing an ad, indicate the EXACT cate- CENTRAL gory desired: Television, Radio, Cable or Allied AM /FM (new) Combo. New equip- 300 Knightsbridge Parkway, Suite 360 Fields. Help Wanted or Situations Wanted: Man- ment. Prosperous area. University Lincolnshire, Illinois 60069 agement. Sales. News. etc. If this information is town. Light hi -tech industry. Tourism. Phone: 708 / 634 -9258 omitted. we will determine the appropriate cate- Federal projects. Owner retiring. Ideal gory according to the copy NO make goods will be run if all information is not included. No per- owner operations. Some financing. sonal ads. Box L -35. Rates: Classified listings (non-display). Per issue. Help Wanted: $1.50 per word. $30 weekly minimum. Situations Wanted: 755 per word. $15 weekly minimum. All other classifications: $1.50 per word. $30 weekly minimum. FOR SALE Word count: Count each abbreviation. initial. 1 KW STATION single figure or group of figures or letters as one REPRINTS word each. Symbols such as 35mm. COD. PD. WHSC 1450 AM etc.. count as one word each. A phone number with area code and the zip code count as one P.O. Box 940 Blroadcastih>igm word each.

Hartsville, S.C. 29550 Rates: Classified display (minimum 1 inch. upward in half inch increments) Per issue: Help Wanted: $130 per inch. Situations Wanted. $65 per inch. All other classifications: $130 per inch. For Sale Stations. Wanted To Buy Stations, Pub- FOR SALE lic Notice & Business Opportunities advertising Southwest Mo. Class A require display space. Agency commission only KBFL Buffalo. Mo. on display space. Frequency rates available. 4.1 kw 99.9 MHz Can upgrade to 6 kw Blind Box Service: (In addition to basic adver- Only station in Dallas Co No All Real estate and license tising costs) Situations wanted: charge. Contact: Bill Stringer, Vo -Tech Director other classifications: $15 per ad per issue. The P.O. Box 100 charge for the blind box service applies to adver- Louisburg. Missouri 65622 'Whenever your company activities or tisers running listings and display ads. Each ad- (417) 752 -3491 products are reported in the pages of vertisement must have a separate box number. Broadcasting... whether in a feature article BROADCASTING will not forward tapes. tran- ...in a news story...or an article on new scripts. portfolios. writing samples, or other over- products or technological innovations...we sized materials: such materials are returned to sender Do not use folders. binders or the like. can custom -design a reprint for you to For Sale use in your sales, marketing, and public Replies to ads with Blind Box numbers relations programs. should be addressed to: Box (letter & num- Eastern Montana ber). c/o BROADCASTING. 1705 DeSales St.. 100 KW Class C FM Consider these many uses: NW. Washington, DC 20036. Powerful regional signal Mailing to your promotion list or The publisher is not responsible for errors in Top printing due to illegible copy copy must audience, mint equipment customer list -all be clearly typed or printed. Any and all errors Distribution at trade shows or $395,000. Call Paul 612 -222 -5555 must be reported to the Classified Advertising conventions Department within 7 days of publication date. As a leave -behind or sales tool for your No credits or make goods will be made on sales staff errors which do not materially affect the ad- As a public relations or public service vertisement. SANTA BARBARA STEREO AM release Publisher reserves the right to aller classified New product announcements copy to conform with the provisions of Title VII of NEW EQUIPMENT, GOOD NUMBERS, the Civil Rights Act of 1964. as amended. Pub- UNIQUE OPERATION For details contact: lisher reserves the right to abbreviate, alter. or $495K 1/3 down to qualified owner CAHNERS REPRINT SERVICES reject any copy 1350 East Touhy Ave. 805- 967 -6672 eve, Des Plaines, IL 60018 For subscription information 805 -568 -1444 day, see to appreciate 800 -323-4958 call 1- 800 -323 -4345.

Broadcasting Apr 20 1992 Classifieds 51 Date s Book

Indicates new listing or changed item tion: Brenda Sammons, (703) 691 -8875. Washington Marriott, Washington. Information: Mary Blasinsky. (202) 833 AprM 22- "Cable Campaign '92," seminar spon- -2684. sored by Northwest Cable Advertising. Washington April 23-24-"Essential Skills in Public Affairs," THIS WEEK State Convention Center and Trade Center. Seat- training course sponsored by Community Antenna tle. Information: (206) 286 -1818. Television Association. Minneapolis, Minn. Informa- tion: Brenda Sammons, (703) 691 -8875. April 20 -"The Home Video Industry: Where Do April 22- National Academy of Television Arts and We Go From Here ?" question and answer seminar Sciences, New York chapter, drop -in luncheon. April 2345 -New Mexico Broadcasters Associa- sponsored by International Radio and Television Speaker: Seth G. Abraham, president and CEO, tion annual convention. Pyramid Holiday Inn, Albu- Society. Time Life Building, New York. Information: Time Warner Sports. Copacabana, New York. In- querque. N.M. Information: (505) 299-6908. Julie Levin, (212) 867 -6650. formation: (212) 768 -7050. April 24-National Women's Political Caucus an- April 20 -April 24-Kentucky Broadcasters Associ- April 22-"Selling in the Cable Arena," under -30 nual media awards ceremony. Presenter: Katie ation spring convention. Galt House, Louisville, Ky. seminar sponsored by International Radio and Couric, NBC Today Show. Recipient of the First Information: (502) 589 -5200. Television Society. Conference Room A, Mezza- Amendment Award: Nina Totenberg, National Pub- nine Level, NBC. New York Information: (212) 867- April 20 -13th annual Sports Emmy Awards lic Radio. Waldorf- Astoria, New York. Information: din- 6650. ner and ceremonies sponsored by National Acade- Pat Reilly, (202) 898-1100. my of Television Arts and Sciences. Marriott Mar- April 22- 24-Broadcast Cable Financial Manage- April 2626-"Health Care Reforms: Will They ment Association quis, New York. Information: Trudy Wilson or 32nd annual convention. New Work? Are They Fair ?" a conference for journalists York Hilton, Robert Christie: (212) 586 -8424. New York. Information: (708) 296 -0200. sponsored by Foundation for American Communi- April 21- "Getting to the Top: Negotiating the Ob- April 23-"Television's Fight to Save the Earth," cations and the Ford Foundation. McCormick Cen- stacle Course," breakfast sponsored by American luncheon sponsored by Women in Cable. Atlanta ter Hotel, Chicago. Information: (213) 851 -7372. Women in Radio and Television, New York City chapter. Atlanta. Information: Heather Baldino, AprN 2S- Radio- Television News Directors Asso- chapter. Intercontinental Hotel, New York. Informa- (404) 827 -3367. ciation regional conference and annual awards tion: Linda Pellegrini, (212) -5234. 572 Api 23- Academy of Television Arts and Sci- dinner. Sheraton Boston Hotel and Towers, Boston. April 21- 22- "Essential Skills in Public Affairs," ences announces nominations for 44th annual Los Information: Emily Rooney, (617) 449 -0400, or Bri- training course sponsored by Community Antenna Angeles area Emmy Awards. Pasadena Civic Cen- an Whittemore, (617) 787 -7000. Television Association. Dallas. Information: Brenda ter, Pasadena, Calif. Information: Murray Weissman April 26 -Mai Golden Rose of Montreux festival Sammons, (703) 691 -8875. or Mark Rosch, (818) 763-2975. 2- for light entertainment television programs. Spon- April 21- 22- "Essential Skills in Public Affairs," Apra 23- Federal Communications Bar Association sored by Swiss Broadcasting Corporation and the training course sponsored by Community Antenna luncheon. Speaker: Cathleen Black, president of City of Montreux. Montreux, Switzerland. Informa- Television Association. Minneapolis, Minn. Intorma- American Newspaper Publishers Association. tion: John E. Nathan, (212) 223 -0044.

MAJOR M E ETI N G S

April 22- 24-Broadcast Cable Financial Man- formation: (213) 465-3777. Future convention: Palais des Festivals. Cannes, France. Information: agement Association 32nd annual convention. June 13 -16, 1993, Orlando. Fla. (212) 689 -4220. New York Hilton, New York. Information: (708) 22-23-Fox-TV affiliates meeting. Los An- Od. 13-14-Atlantic Cable Show. Atlantic City 296-0200. Future April 28 -30. k. conventions: geles. Information: (213) 203 -3036. Convention Center, Atlantic City, N.J. information: 1993, Vista Palace. Vista, Buena Lake Buena (609) 848 -1000. Fla.: and 1994, Town and Country Hotel, San Osera 23.26-National Association of Broadcast- Diego, Calif. ers board of directors meeting. Washington. Oct. 14-17--Society of Broadcast Engineers an- (202) 429 -5300. nual convention and exhibition. San Jose. Calif. Public Sher- Mer 24- Radio annual conference. Information: (317) 253 -1640. aton Hotel, Seattle. Information: (202) 822 -2000. July 2- 7-International Broadcasting Conven- tion. RAI Center, Amsterdam. Information: Lon - N ev. 60- National Black Media Coalition annual Mer 34- National Cable Television Association don-44 (71) 240 -1871. conference. Hyatt Regency Hotel, Bethesda. Md. annual convention. Dallas. Information: (202) Information: (202) 387-8155. 775-3669. Future convention: June 6 -9, 1993, Mg 13-16- Democratic National Convention. Nev. 10-13-Society Tele- San Francisco. Madison Square Garden, New York. Informa - of Motion Picture and lion: (202) 863 -8000. vision Engineers 134th technical conference and Muy 7 -10- National Association of Black equipment exhibit. Metro Toronto Convention Owned Broadcasters 16th annual spring broad- Aug. 64- Satellite Broadcasting and Communi- Centre, Toronto. Ontario. Information: (914) 761- cast management conference. Hilton Head Is- cations Association summer trade show. Balti- 1100. land. S.C. Information: (202) 463 -8970. more, Md. Information: (703) 549 -6990. Nev. 20.22 -LPTV annual conference and exposi- Mer 27-30--American Women in Radio and Avg. 17-20--Republican National Convention. tion, sponsored by Community Broadcasters As- Astrodome, Television 41st annual convention. Phoenix. In- Houston. Information: (202) 863- sociation. Riviera Hotel, Las Vegas. Information: 1 formation: (202) 429 -5102. 8500. (800) 255 -8183. Mer 25.30 -- CBS -TV affiliates meeting. Waldorf- Avg. 23-26 -Cable Television Administration and D ec 2- 4-Western Cable show sponsored by Cal- Astoria, New York. Information: (212) 975-8908. Marketing Society annual convention. San Fran- ifornia Cable Television Association. Anaheim cisco Hilton. Information: (703) 549 -4200. Convention Center, Anaheim. Information: (415) kw 2- 4-ABC-TV affiliates meeting. Century 428 -2225. Plaza, Los Angeles. Information: (212) 456- Sept. 4 -11- Eastern Cable Show sponsored by 7777 Southern Cable Television Association. Atlanta. Jss. 14-16, 1103- Satellite Broadcasting and Information: (404) 255-1608. Communications Association winter trade show. Jude 10- 13- NAB/Montreux International Radio San Diego. Information: (703) 549 -6990. Symposium and Exhibition. Montreux, Switzer- Sept. 9-12-Radio '92 convention, sponsored by Jew. 26-30, land. Information: (202) 429 -5300. National Association of Broadcasters. New Or- 1513 -NATPE International 30th an- leans. Information: (202) 429 -5300. nual convention. San Francisco Convention Cen- Jra 12- 16- American Advertising Federation ter. San Francisco. Information: (213) 282 -8801. national advertising conference. Portland, Ore. Sept. 23.26- Radio- Television News Directors Feb. 5-6, 1043 Information: (202) 898 Association conference and -- Society of Motion Picture and -0089. exhibition. San Anto- Television nio, Tex. Information: (202) 659 -6510. Engineers 27th annual Advanced km 14-17- Broadcast Promotion and Marketing Television and Electronic Imaging conference. Executives 8 Broadcast Designers Association Od. 12 -10- MIPCOM, international film and pro- Downtown Chicago Marriott, Chicago. Informa- annual conference and expo. Seattle, Wash. In- gram market for TV, video, cable and satellite. tion: (914) 761 -1100.

52 Datebook Apr 20 1992 Broadcasting Broadcasting's

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As compiled BROADCASTING WROR(AM) Zeeland, MI (BAP920325EC; 640 by from Abbreviations: AFC- Antenna For Communica- khz; 1 kw -D, 250 w -N) -Seeks assignment of CP April 6 through April 10 and based on tions: AU-Administrative Law Judge: alt.- alter- from Just Formed Corporation to Randall C. Dissel- nate; ann.-announced: ant-antenna; aur.- aural: filings, authorizations and other FCC ac- koen for $37,000 plus assumption of liabilities. Sell- aux. -auxiliary: ch. -channel; CH -critical hours.: tions. er is headed by Darrell Spann, who is licensee of chg.- change: CP-construction permit: D-day: WSVE(AM) Jacksonville, FL, and permittee of DA -directional antenna; Doc.- Docket: ERP -ef- East Point, GA. has interests in fective radiated power; Freq -frequency: HAAT- WMLD(AM) Buyer licensee WBYY(AM) Rockford, MI. Filed March OWNERSHIP CHANGES height above average terrain: H &V- horizontal and of vertical; khz -kilohertz: kw-kilowatts; lic. -li- 25. Applications nse; m--meters: mhz- megahertz: mi.- miles: WKLK -AM-FM Cloquet, MN (AM: KMBO(FM) Wasllla, AK (BALH920324H0; 99.7 MP- modification permit; mod. -modification: BAL920323HQ; 1230 khz; 1 kw -U; FM: mhz; 51 kw; ant. -187 ft.) -Seeks assignment of N- night; pet. for recon.-petition for reconsider- BALH920323HR; 96.5 mhz; 6 kw; ant. 100 m.)- license from Spear Communications to KMBQ Cor- ation; PSA- presunrise service authority; pwr.- Seeks assignment of license from WKLK Inc. to GIB poration for $175,000. Seller is headed by Rocky power; RC- remote control; S -A-Scientific- Atlan- Broadcasting Ltd. for $200,000. Seller is headed by Spear, and has no other broadcast interests. Buyer ta: 5H- specified hours: SL- studio location: TL- John E. Carl, who has 74.36% interest in licensee transmitter location; trans. TPO- is headed by E. Roy Paschal, who recently sold -transmitter: -- of KCOB(AM) -KLVN(FM) Newton, IA, and has in- KYAK(AM) -KGOT(FM) Anchorage and KIAK -AM- transmitter power output; U or unl.- unlimited terests in KERE(AM) Atchison, KS. Buyer is head- FM Fairbanks, both Alaska. Assignee is subsidiary hours: vis.- visual: w- watts: *-noncommercial. ed by Alan R. Quarnstrom, and has no other broad- Six groups numbers at end of facilities changes of Alaska Broadcast Communications Inc., licensee of cast interests. Filed March 23. of KJNO(AM) -KTKU(FM) Juneau, KIFW(AM)- items refer to map coordinates. One meter equals 3.28 feet. KQDI -AM -FM Great Falls, MT (AM: BA- KSBZ(FM) Sitka and KTKN(AM) -KGTW(FM) Ket- L920330EB; 1450 khz; 1 kw -U; FM: BAL- chikan, all Alaska. Filed March 24. for WEYS(TV) Key West, FL, and is vice president H920330EC; 106.1 mhz; 100 kw; ant. 276 ft.)- KSNE(FM) Marshall, AR (BALH920320HS: of licensee of KUBD(TV) Denver. Filed March 24. Seeks assignment of license from Q Radio Inc. to 104.3 mhz; 100 kw; ant. 820 ft.) -Seeks assign- JS Marketing & Communications Inc. for $267,000. ment of license from Marshall Broadcasting Corpo- WGAC(AM) Augusta, GA (BAL920326EC; 580 Seller is headed by Lyle Courtnage, and has no ration to Zero Broadcasting Inc. for forgiveness of khz; 5 kw-D, 1 kw -N) -Seeks assignment of license other broadcast interests. Buyer is headed by J.M. from Robert to any debt owed by seller to buyer. Seller is headed C. Beckham Beasley Broadcasting Smith Jr., and is licensee of KYLT(AM) -KZOO(FM) Augusta for has by L.E. Willis, who is owner of licensees of of Inc. assumption of debt. Seller Missoula, MT. Filed March 30. no WXSS(AM) Memphis, TN; KDFT(AM) Desoto, TX other broadcast interests. Buyer is headed by George who has least 45% interest KALY(AM) Los Ranchos de Albuquerque, NM (pending sale to daughter Celestine Willis, see For G. Beasley, at in ultimate licensees of WPOW(FM) Miami, (BAL920325EF; 1240 khz; 1 kw-U) -Seeks assign- the Record," Dec. 16, 1991); KSNE(FM) Marshall, ment of license from Sun Media Corporation of New KLRG(AM) North Little Rock, KFTH(FM) Marion WJHM(FM) Daytona Beach, WVTI(AM) North Fort Myers and Florida; Mexico to Septien & Associates Inc. for $460,000. and KMZX(FM) Lonoke, all Arkansas; WSFU-FM WRXK(FM) Bonita Springs, all -FM Reidsville, Seller is headed by Ella J. Fenoglio, and has no Union Springs, WVCA(FM) Selma, and WAYE(AM) WCKZ Gastonia, WJMH(FM) WKML(FM) Lumberton and WYED(TV) Goldsboro, other broadcast interests. Buyer is headed by Glo- 'Birmingham. all Alabama; WBOK(AM) New Or- ria Septien, and has no other broadcast interests. leans: WCLN(AM) -WMXS(FM) Clinton, WESL(AM) all North Carolina; WTEL(AM) -WXTU(FM) Philadel- phia; KRTH -FM Los Angeles; KAAY(AM) Little Filed March 25. East St. Louis, IL (pending sale); WSRC(AM) Dur- ham, WBXB(FM) Edenton (pending sale), Rock, AR, and KQLD(FM) Port Sulphur, LA. Beas- WRNA(AM) China Grove, NC (BTC920330EA; ley has interests in WRKU PA; WVRS(FM) Warrenton and WGSP(AM) Charlotte also -FM Grove City, 1140 khz; 1 kw -D, 250 w -CH) -Seeks transfer of KGSR(FM) TX; Arling- (pending sale), all North Carolina; WIMG(AM) Ew- Bastrop, WXMX(FM) Upper control of South Rowan Broadcasting Co. Inc. to ing, NJ (pending sale); WPCE(AM) Portsmouth ton, OH; WKXC -AM -FM Aiken, SC, and WYSY -AM- Carl L. and Angela L. Ford, husband and wife, for (pending sale) and WMYA(FM) Cape Charles (Vir- FM Aurora, IL, and WBSS -FM Millville, NJ. Filed $178,000. Seller is headed by Duard C. Linn, M.T. ginia Beach), both Virginia; WTJH(AM) East Point, March 26. Brown, Jr. and Virginia M. Daniel, administratrix of GA; WURD(AM) Philadelphia; WPZZ(FM) Franklin WCHM(AM) Clarkesville, GA (BAL920325EA; estate of W.W. Daniel, and Ellen C. Linn, and has no other broadcast interests. has no and WWCA(AM) Gary (pending sale), both Indiana, 1490 khz; 1 kw -U) -Seeks assignment of license Buyer other and WKSO(FM) Orangeburg, WWPD(FM) Marion from Martin Communications Inc. to Joshua Com- broadcast interests. Filed March 30. not included and WKWQ(FM) Batesburg, all South Carolina. munications Inc.; purchase price in KLUB(FM) Milton -Freewater, OR is is headed by Clara Martin, and Buyer headed by Coy L. Horton, and has no application. Seller (BAPH920402HC; 97.9 mhz; 500 w; ant. 731 ft.)- other broadcast interests. Filed March 20. has no other broadcast interests. Buyer is headed Seeks assignment of CP from Nanette Markunas to KDHI(AM)- KQYN(FM) Twentynine Palms, CA by Jeffrey S. Mote, and has no other broadcast Alexandra Communications for $50,000. Seller has interests. Filed March 25. (AM: BAL920324EA; 1250 khz; 1 kw -D, 120 w -N; interests in licensee of KLZK(FM) Farwell, TX, and FM: BALH920324EB; 95.7 mhz; 19 kw: ant. 200 WPLO(AM) Grayson, GA (BAL920401 EA; 610 WMKB(FM) Ridgebury, PA. Buyer is headed by ft.) -Seeks assignment of license from High Desert khz; 1.5 kw -D; 225 w -N) -Seeks assignment of Thomas D. Hodgins, and has no other broadcast Communications Inc. to Three D Radio Inc. for license from C.L. Nash and Roddy Sturdivant to interests. Filed April 2. $70,000. Seller is headed by Larry Rutter, who, C.L. Nash & Norris J. Nash, brothers, for $125,000. WKAB(FM) Berwick, PA (BAPH920326GK; with principal George Schrader, has interests in Seller has no other broadcast interests. C.L. Nash, 103.5 mhz; 2.1 kw; ant. 393 ft.) -Seeks assignment licensee partner of buyer, has 50% interest in sta- of KNGT(FM) Jackson, CA. Buyer is general of CP from Robert J. Moisey to 4M Broadcasting Filed 1. headed by David T. Newman and Linda P. New- tion. April Inc. for $350,000. Moisey owns 4M Broadcasting; man, husband and wife, who, with vice president J. KPUA(AM)- KWXX -FM Hilo, HI (AM: company will reimburse him for sale of station. Moi- Hoover, Duane have interests in licensee of BAL920330GS; 670 khz; 10 kw -U; FM: sey has no other broadcast interests. Filed March KZAK(FM) Incline Village, NV. Filed March 24. BALH920330GT; 94.7 mhz; 100 kw; ant. -330 ft.)- 26. KBZZ(AM)- KBU(FM) La Junta, CO (BA- Seeks assignment of license from Hawaii Radio WWCS(AM) Canonsburg (Pittsburgh), PA (BA- 1400 1 -U; FM: L920401EB; khz; kw BAL- Inc. to New West Broadcasting Corp. for $370,000. L920331EE; 540 khz; 7.5 kw -D; 500 w -N) -Seeks trustee, has H920401EC; 92.1 mhz; 3 kw; ant. 300 ft.) -Seeks Seller is headed by Wyman Lai, and assignment of license from WARO Broadcasting assignment of license from La Junta Broadcasters no other broadcast interests. Buyer is headed by Inc. to Birach Broadcasting Corporation for Inc. to Broadcast Management Services Inc. for John F. Leonard, and has no other broadcast inter- $475,000. Sale of station last year for $750,000 did $550,000. Seller has no other broadcast interests. ests. Filed March 30. not close ( "Changing Hands," May 13). Seller is Buyer is headed by Paul L. Coates, guarantor for KLEO(FM) Kahaluu, HI (BAPH920330GJ: 106.1 headed by Jeffrey D. Warshaw, and is subsidiary of assignor, and has interests in CP for new FM in mhz; 35 w; ant. 3,198 ft.) -Seeks assignment of Universal Broadcasting Co., headed by Marvin B. Filed 1. Eudora, AR. April license from Shaka Broadcasting Ltd. to Brewer Kosofsky and Howard Warshaw. Warshaw is part- KXRE(AM) Manitou Springs, CO (BA- Broadcasting Corp. for $75,000. Seller is headed ner with wife Miriam and son Jeffrey in Alchemy L920324EC: 1490 khz; 500 w -D, 250 w -N) -Seeks by Denise Barron. Limited partner Robin M. Roth- Communications, which owns WKIX(AM)- assignment of license from Springs Communica- schild is 89% owner of WVAY(FM) Wilmington, VT. WYLT(FM) Raleigh, NC. Universal Broadcasting is tions Corp. to GREENTV Corp. for $40,000. Seller Buyer is headed by Philip L. Brewer, who owns also licensee of WSYW -AM -FM Indianapolis; is headed by Howard Alpern, and has no other licensee of KKBQ(FM) and has 50% interest in WTHE(AM) Mineola, NY; WNDZ(AM) Portage, IN broadcast interests. Buyer is headed by David M. licensee of KHLO(AM) both Hilo, HI. Filed March and WVVX(FM) Highland Park (Chicago), IL; Drucker. Vice president Penny Drucker holds CP 30. WCBW(FM) Columbia, IL (St. Louis), and

54 For the Record Apr 20 1992 Broadcasting KPPC(AM) Pasadena, Calif. Kosofsky has 13% in- order to operate as corporation, and to afford sta- ing for new FM's in Topeka, KS and Minneapolis. terest in Jacor Communications, which operates tion to convert debt to equity. Licensee is headed Action April 1. five AM's and six FM's. Buyer is headed by Sima by Samuel D. Judah Sr. Judah, who currently con- WLAS(AM) Jacksonville, NC (BAL920214ED; 100% licensee, will own 25% of corporate Birach, and is licensee of WNZK(AM) Dearborn trols of 910 khz; 5 kw- U)- Granted assignment of license Heights, MI. Filed March 31. stock; remaining stock is distributed among six local from Seaboard Broadcasting Corp. to Eckhardt physicians, who will pay $.10 per share plus cancel- WEHN(AM) North East, PA (BAL920331EF; Broadcasting Corp. for $160,000. Seller is headed lation of his outstanding debt claim against station. 1530 khz; 1 kw-D, 250 w -CH) -Seeks assignment by Shirlee D. Popkin, and has application for new Action April of license from Rambaldo Communications Inc. to 2. FM at Jacksonville, NC. Buyer is headed by Barry Heart Broadcasting Inc. for $155,831. Seller is KEEF(TV) Los Angeles (BAPET890322KH; ch. K. Eckhardt, and has no other broadcast interests. headed by Richard F. Rambaldo, and is licensee of 68: 2198 kw -V; 219.8 kw-A; ant. 2,884 ft.) -Dis- Action March 30. WRKT(FM) North East, PA. Rambaldo also has missed assignment of CP from Black TV Workshop WJMR(FM) Fredericktown, OH interests is of Los Angeles to Hispanic Christian Communica- in WUHF(TV) Rochester, NY Buyer (BALH920106HH; 98.3 mhz: 3 kw: ant. 300 ft.)- Grant- headed by Christopher Hagerty, and has no other tions Network for $1.75 million. Seller is headed by ed assignment of license from Ohio Broadcasting Sta- Wade, no inter- broadcast interests. Filed March 31. Booker and has other broadcast tions Inc. to Bohmar Communications Inc. for $325,000. ests. is headed by Raimundo Jiminez, and WVVO(AM)- WDXZ(FM) Dorchester Terrace -Mt Buyer Seller is headed by John McKinley. and has no has no other broadcast interests. Action March 5. Pleasant, SC (AM: BAL920330GN; 910 khz; 500 other broadcast interests. Buyer is headed by Ar- w -U; FM: BALH920330GO; 104.5 mhz; 28 kw; ant. KXDE(FM) Merced, CA (BAPH911024HP; 107.7 lene D. Bohach, and has no other broadcast inter- 656 tt.) -Seeks assignment of license from Equico mhz; 3 kw; ant. 328 ft.)-GGranted assignment of CP ests. Action March 30. Capital Corporation to Dixie Communications Inc. from Great Scott Broadcasting to John Neuhoff for KZRC(AM)-KXYO(FM) Milwaukie -Salem (Port- for $900,000. Seller is headed by Laurence C. $5,000. Seller is headed by Faye Scott, and is land), OR (AM: BAL920113EE: 1010 khz; 4.5 kw- Morse. Principal James D. Corbin owns CP for new licensee of WPAZ(AM) Pottstown, WCHR(AM) D; FM: BALH920113EF; 105.1 mhz; 100 kw; ant. station WYFB(FM) Greenville, MS. Principal John Yardley and WKST -AM -FM New Castle, all Penn- 1,840 ft.)- Granted assignment of license from R. Lee is licensee of WJYZ(AM) Albany, GA. Buyer sylvania; WTTM(AM) Trenton, NJ; WMBO(AM)- Daytona Group of Oregon Inc. to KXYQ Broadcast- is headed by William G. Dudley Ill, and has 75% WPCX(FM) Auburn, NY, and WSSR(AM)- ing Co. Inc. for $1.3 million ( "Changing Hands," and 90% interest, respectively, in licensees of WZBH(FM) Georgetown, DE. Buyer is 51% Jan. 27). Seller is headed by Norman Drubner, who WTMA(AM) and WSUY(FM), both Charleston, SC. shareholder in Eastern Media Inc., licensee of also owns KGRX(FM) Phoenix, and recently sold Filed March 30. WESO(AM)- WQVR(FM) Southbridge, MA. He is KZRQ(AM) -KIVA-FM Albuquerque, NM ( "Changing WKXT -TV Knoxville, TN (BALCT920327KJ: ch. also 80% equity partner in permittee of KZQB(AM) Hands," Dec. 23, 1991). Buyer is headed by Ed- 8; 316 kw -V; 31.6 kw -A; ant. 1,290 ft.)-Seeks as- Davenport, WA. Action March 30. ward S. Leffler and members of rock band Van signment of license between partners of licensee Halen. Action March 31. KCRT -AM -FM Trinidad, CO (AM: BA- Knoxville Channel 8 Ltd. for $5,772,620. John D. L920213EA; 1240 khz; 250 w -U; FM: BAL WPTJ(TV) Johnstown, PA (BAPCT910904KF: Engelbrecht and South Central Communications H920213EB; 92.7 mhz: 3 kw; ant. 150 ft.)- Granted ch. 19; 1,660 kw -V; 166 kw -A; ant. 1,190 ft.)- Corp., limited partners of licensee, are selling inter- assignment of license from International State Bank Dismissed app. of assignment of CP from WFAT ests to Phipps Television of Tennessee, which will to Phillips Broadcasting Inc. for $235,000. Seller is Inc. to Penn Highlands Communications Corp. for become 70% general partner of licensee. South headed by Ronald L. Schmeits, and has no other $100,000. Seller is headed by Richard J. Bedford, Central Communications is licensee of WIKY -AM- broadcast interests. Buyer is headed by Anita Phil- trustee, and has no other broadcast interests. Buy- FM Evansville, IN: WEZK(FM) Knoxville and lips, and has no other broadcast interests. Action er is headed by Harry J. Hain (40 %); he also has WZEZ(FM) Nashville, both Tennessee. Phipps March 30. interests in Nittany Media, Inc., which owns cable Television of TN Inc. is headed by H. Phipps, John systems in Pennsylvania. Shareholder J. Thomas who has WAVO(AM) Decatur, GA (BAL920213EC; 1420 interests in licensee of WCTV(TV) Thom- Conners (10 %) is sole shareholder of JOTOCOM asville, khz; 1 kw- D)- Granted assignment of license from GA, and permittee of WPBF(TV) Tequesta, Comm. Inc., licensee of WBEM(AM) Windber, PA. FL. Filed Bible Broadcasting Network Inc. to Curriculum De- March 27. Action April 6. velopment Foundation Inc. for $150,000. Seller, KPUR -AM -FM Amarillo, TX (AM: BA- non -profit, non -stock corporation, is headed by WEMX(FM) McConnellsburg, PA L920326EA; 1440 khz; 5 kw -D, 1 kw -N; FM: BAL- Lowell Davey, and recently purchased WSOC(AM) (BAPH910618GQ; 103.7 mhz; 210 w; ant. 1,187 (.)- H920326EB; 107.1 mhz; 5 kw; ant. 300 ft.) -Seeks Charlotte, NC ( "Changing Hands," Jan. 27). It is Dismissed app for assignment of CP from WCBG Inc. assignment of license from Alfred Broadcasting Inc. also licensee of KPAC(FM) San Antonio, TX; to Fulton County Radio Inc. for $36,740. Seller is to Steven A. White for $850,000. Seller is headed WYFW(FM) Wichita, KS; WYFK(FM) Columbus, headed by W. Ronald Smith and Lois Jane Smith, by A. W, Lair, and has no other broadcast interests. WYFA(FM) Waynesboro, WYFS(FM) Savannah husband and wife, and owns WCBG(AM) Cham- Buyer has no other broadcast interests. Filed and WYFZ(FM) Evans, all Georgia; WYFE -FM Tar- bersburg, PA. Buyer is headed by Arthur K. Greiner March 26. pon Springs, WYFB(FM) Gainesville and WYFO- (90%) and William P. Bernton (10 %), and is licens- KLVI(AM)- KYKR -FM Beaumont, TX (AM: (FM) Lakeland, all Florida; WHPE(FM) High Point ee of WVFC(AM) McConnellsburg, and WSHP(AM) BTC920325EB; 560 khz: 5 kw -U; FM: and WYFL(FM) Henderson, both North Carolina; Shippensburg, PA. Action March 31. BTCH920325EC; 93.3 mhz; 100 kw; ant. 480 ft.)- WYFN(AM) Nashville, WHGG(FM) Knoxville and WRXR(FM) Aiken, SC (BALH920205HR: 96.3 Seeks transfer of control of licensee Gulfstar Broad- WYFC(FM) Clinton, all Tennessee; WYFG(FM) mhz; 50 kw: ant. 699 ft.)- Granted assignment of casting pending consummation of purchase of sta- Gaffney, WYFH(FM) North Charleston and license from Guardian Corporation to J & L Broad- tion, granted last year ( "For the Record," Dec. 2, WYFV(FM) Cayce, all South Carolina; WYFY -FM casting Inc. for $1.5 million, $900,000 in assump- 1991). R. Transferor Steven Hicks is transferring Fisher, WV; WYFD -FM Decatur, AL, and WYFI(FM) tion of liabilities ( "Changing Hands," Feb. 17). Sell- 80% of his 100% interest to his brother Thomas O. Norfolk, WYFJ(FM) Ashland and WYFT(FM) Luray, er is headed by Leon A. Dunn Jr., who also owns. Hicks. R. Steven Hicks is 100% voting owner of all Virginia. Buyer is headed by Paul L. Walker, and WMGR(AM) -WJAD(FM) Bainbridge-Albany, GA. Capstar Inc., 98% parent of licensees of is licensee of noncommercial educational Buyer is headed by Donald L. Wilks, and has inter- WJDS(AM) -WMSI(FM) Jackson, MS; WSSL -AM- WWEV(FM) Cumming, GA. Bill Watkins, director ests in WHYN -AM -FM Springfield, MA: WFBL(AM)- FM Greenville -Gray Court, SC, and WSIX -FM emeritus, controls licensee of WFDR(AM) -WVFJ- WKFM(FM) Syracuse -Fulton, NY; WSRZ -FM Sara- Nashville. Capstar is part of merger of new compa- FM Manchester, GA. Action March 30. sota, FL; WWBB(FM) Providence, RI: WWKY(AM)- ny CF Media. headed by Robert F.X. Sillerman (see WZAL(AM) McDonough, GA (BAL920214EB; WVEZ-FM Louisville, KY; KKNG(FM) Oklahoma "For the Record," April 6, under KKCW[FM) Bea- 1410 khz; 2.5 kw -D) -Granted assignment of li- City, and WNVZ(FM) Norfolk, VA. Action March 30. verton, OR). R. Steven and Thomas Hicks have cense from De Van -Moore Communications Inc. to 710 interests in licensee of WTAW(AM) -KTSR(FM) Col- WKXB(AM) Smyrna, TN (BAL920218EC; Henry County Broadcasting Co. Inc. for $65,000. of license lege Station and KVET(AM) Austin, both Texas. khz; 250 w -D) -Granted assignment Seller is headed by James W. De Van, and has no E Broad- Filed March 25. from Smyrna Broadcasting Corp. to B & other broadcast interests. Buyer is headed by Su- casting of Rutherford County Inc. for $11,500. Sell- WCHS(AM )-WVNS(FM) Charleston, WV (AM: sanne M. Earnhart and Donald W. Earnhart. Donald er is headed by Jack Bursack, who is also selling BAL920331EC; khz; 5 kw -U; FM: 580 Earnhart is 100% owner of WJGA-FM Jackson, GA. WYPE(FM) Smyrna, TN ( "For the Record," Mar. 2). BALH920331ED; 96.1 mhz; 50 kw; ant. 360 ft.)- Action March 30. He also has interests in KKLK(FM) San Angelo. CP Seeks assignment of license from West Virginia TV KSOF(FM) Wichita, KS (BALED910729HK; 91.1 for KFXJ(FM) Abilene, both Texas, and has applica- and Radio Inc. to West Virginia Radio Corp. for mhz; 100 kw; ant: 345 ft.)- Granted assignment of tion for new FM in Hartford, MI. Buyer is headed by $1,743,836. Seller is headed by G. Russell Cham- license from Friends University to New Life Fellow- Ernie Ashworth, and is also licensee of WSLV(AM) bers, who has 100% interest in licensee of ship Inc. for $205,000. Seller is headed by Richard Ardmore, TN. Action March 30. KYKZ(FM) Lake Charles, LA, and in WIIN(FM) Felix and 29 other board members, and has no KLSF -FM Amarillo, TX (BALH900112GZ; 96.9 Vicksburg, MS. Buyer is headed by Dale B. Miller, other broadcast interests. Buyer is headed by Da- mhz: 100 kw: ant. 668 Dismissed app. for as- and is licensee of WAJR(AM)-WVAO(FM) Morgan- ft.)- vid G. and Tammie L. Brace, husband and wife, signment of license from Bakcor Broadcasting Inc. town, WV. Filed March 31. and purchased KSPG(AM) -KBUZ(FM) El Dorado, to ADCOMM of Amarillo Inc. for $4 million. Seller is KS for $1.05 million last year ( "Changing Hands," Atkins headed by George Bakke, and has interests in Aug. 5, 1991). Assignee is nonprofit corp., and is KKIK(AM) -KXTO(FM) Lubbock, TX. Buyer is head- WDAU(TV) Ozark, AL (BAPCT920211KK; ch. licensee of noncommercial educational KZZD(FM) ed by Stephen M. Adams, son of group owner 34; 500 kw; ant. 1,000 11.)- Granted assignment of Wichita, KS. David Brace is also 50% stockholder Stephen Adams, who sold group of television sta- CP of licensee Judah Broadcasting Systems Inc.; of Alpha Broadcasting Inc., licensee of KTCM(FM) tions earlier this year to Paul Brissette ( "For the application requests recapitalization of station in Kingman, KS. New Life also has applications pend- Record," Jan. 27). Stephen M. Adams has interests

Broadcasting Apr 20 1992 For the Record 55 in licensees of KLAU(AM)- KMBY -FM Monterey, West Trade St., Suite 1500, Charlotte, NC 28201. Claremont, NC, and WPVA(FM) Waynesboro, CA; WGTU(TV) Traverse City and WGTU(TV) Applicant is headed by Todd Robinson, and has no WPVB(FM) Culpeper and WPIB(FM) Salem, all Vir- Sault Ste. Marie, both Michigan. Action March 9. other broadcast interests. Filed March 27. ginia. Filed March 27. KCFP(TV) Austin, TX (BAPCT901011KH; ch. Harrisburg, NC (BPH920326MA)- Victory Chris - /Woos 54; 500 w- D)- Granted assignment of CP from Bal- tian Center Inc. seeks 92.7 mhz; 6 kw; ant. 100 m. Zolfo Springs, FL (BPH910430M0)-Granted cones Broadcasting Co. to 54 Broadcasting Inc. for Address: P.O. Box 240433, Charlotte, NC 28224. app. of Teddy Bear Communications Inc. for anted assumption of liabilities and payments to Balcones Applicant is headed by Robyn J. Gool. and is li mhz; 100 m. Address: Box partners to cover permit costs. Seller is headed by censee of WOGR(AM) Charlotte, NC. Filed March 6 kw; ant. P.O. 908, Wauchula, FL Applicant is headed by Ted L. Edna Ramon Butts, Ronne) H. Oliveira and Paz 26. 33873. y Hite, and has no other Goldberg. Buyer is headed by Mark Goldberg, broadcast interests. Action Harrisburg, NC (BPH920327ML)-Saturday March 31. Ronnell H. Oliveira, Mark Cohen, Billy B. Goldberg, Communications Ltd. seeks 92.7 mhz; 6 kw; ant. Rosalie and Mitchel Levy. Mark FL Dismissed Goldberg, Gold- 100 m. Address: 9929 Elm Creek Lane, Charlotte, Zolfo Springs, (BPH910503MQ)- berg and Oliveira have interests in KCFP(TV), the app. of Zolfo Springs Bog Ltd. for 106.9 mhz; 6 kw; NC 28277. Applicant is headed by David C. Belton, seller. Billy B. Goldberg, Rosalie Goldberg, ant. 100 m. Address: 2521C Maryland Ave., Tam - and and has no other broadcast interests. Filed March Mitchel Levy have interests in 21st Century Corp. 27. pa, FL 33629. Applicant is headed by general part- Action March 26. ner Deidra W. Humphrey, and has no other broad- s *Sandusky, OH (BPED920331 MB)-The Moody cast interests. Action March 31. Bible Institute of Chicago seeks 89.5 mhz; 2.12 kw- 32; 1070 kw -V, 107 kw -A, ant. 1,220 ft.)- Granted Zolfo Springs, FL (BPH910502MF)- Dismissed H, 5.36 kw-V, ant. 21 m. Address: 820 N LaSalle app. license from Appleton Mid- app. of John L. Norman for 106.9 mhz; 6 kw; ant. of assignment of Dr., Chicago, IL 60610. Applicant is headed by western Television Ltd., to Appleton Acqui- 100 m. Address: 3520 19th Ave. SW: Naples, FL debtor, Joseph M. Stowell, and is licensee of WMBI -AM- 33964. Applicant is manager of WSGL(FM) sition Corp. for $300,000 plus assumption of debt. FM Chicago; KMBI -AM -FM Spokane, WA; WDLM- general is headed by Richard D. Ellenberg, trustee in Naples, FL. Action March 31. Seller AM -FM East Moline, IL; WCRF(FM) Cleveland; bankruptcy, and has no broadcast interests. other WMBW(FM) Chattanooga, TN; WAFS(AM) Atlanta; Keokuk, IA (BPH891227MF)-Granted app. of Buyer is headed Martha D. Kent. has by and no WMBV(FM) Dixon's Mills, AL; WXYB(AM) Semi- David M. Lister for 105.9 mhz; 50 kw; ant. 150 m. interests. March other broadcast Action 27. note, WKES(FM) St. Petersburg and WRMB(FM) Address: 847 Todd Preis Dr., Nashville, TN 37221. Boynton Beach, all Florida; WGNR(FM) Grand Applicant has no other broadcast interests. Action Rapids and WGNB(FM) Zeeland, both Michigan, April 2. NEW STATIONS and WJSO(FM) Pikeville, KY. Filed March 31. Stuart, IA (BPH900924MN)- Granted app. of 'Clinton, TN (BPED920331MC)- Cumberland Coon Valley Communications for 107.9 mhz; 2.75 Communities Communications Corp. seeks 89.9 kw; ant. 144 m. Address: RR2 Box 106A, Lacres- Applitafions mhz; .2 kw; ant. 597.7 m. Address: Route 1, Box cent, MN 55947. Applicant is headed by Patrick J. Stamps, AR (BPH920401 MB)- Lafayette Coun- 808, Duff, TN 37729. Applicant is headed by Tony Delaney, who is 100% shareholder of licensee of ty Broadcasting Inc. seeks 95.5 mhz; 3 kw; ant. 100 Lawson, and has no other broadcast interests. Filed WOSX(FM) Spencer, WI. Action April 2. m. Address: Route 1, Box 179. Stamps, AR 71860. March 31. Stuart, IA (BPH900928MI)- Dismissed app. of is headed Applicant by Vance Strange, and has no 'Point Pleasant, WV (BPED920327MH) -Posi- Vicki Taylor and Alan Taylor for 107.9 mhz; 6 kw; other interests. Filed April 1. broadcast tive Alternative Radio Inc. seeks 88.1 mhz; 3 kw; ant. 100 m. Address: P.O. Box D, Stuart, IA 50250. Harrisburg, NC (BPH920327MI)-Toddjon Inc. ant. 90 m. Address: P.O. Box 889, Blacksburg, VA Applicants have no other broadcast interests. Ac- seeks 92.7 mhz: 6 kw; ant. 100 m. Address: 121 24063. Applicant is also licensee of WPAR(FM) lion April 2.

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PROFESSIONAL /SERVICE DIRECTORY RATES 52 weeks - $45 per insertion 26 weeks - $60 per insertion 13 weeks - $75 per insertion There is a one time typesetting charge of $20. Call (202) 659 -2340 CP to make changes: ERP: 26.5 kw (H &V), ant.: southeast side of Farm to Market Rd 41; change to FACILITIES CHANGES 181.77 m., TL: Rensselaer Rd, 1.9 km W of Hghwy class C2. Action March 17. HH, 6.2 km WSW of Oakwood, Rails County, MO. Port Isabel, TX KVPA(FM) 101.1 mhz- Granted Action March 13. app. of Matthew C. Trub (BMPH- 9104031F) for FM's Gardnerville- Minden NV KGVM(FM) 99.3 mod. of CP (BPH- 851216NE) to change TL: Port Marathon, FL WGMX(FM) 94.3 mhz- Granted mhz-Granted app. of Carson Valley Radio Inc. Isabel Turning Basin, Cameron County, TX. 26 03 app. of Great Marathon Radio Company (BMPH- (BPH-9106101D) for CP to make changes: freq.: 43 - 97 12 55. Action March 19. 9105231G) for mod. of CP (BPH -88090111) to make 99.1 mhz; class: C3 (per MM docket -461), #90 Bridgewater, VA WRDJ -FM 105.1 mhz- Grant- changes: ERP: kw (H &V) ant.: 4 m., TL: Boot ERP: 6.9 kw (H &V). 50 ed app. of WRDJ Inc. (BPH- 9110221D) for CP to Key, within Marathon. Action March 16. Lawrenceville, NJ WRRC(FM) 100.1 mhz- change ERP: 6 kw (H &V). Action March 19. mhz Granted app. of Board Trustees Macon, GA GA WVPI(FM) 92.3 -Granted of of Rider College De Pere, WI WJLW(FM) 95.9 mhz-Granted app. app. of Radio Macon Inc. (BMPH-9108201E) for (BPED- 910422MB) for CP to change ERP .02 kw of American Communications Company (BPH - mod. of CP (BPH- 880421MD) to change TL: just H &V; ant.: 11 m.; TL: student center of Rider Col- 9107031G) for CP to change ERP: 17.8 kw (H &V); west City Rd., .7 km south of intersec- lege, Lawrenceville; freq. 107.1. Action March of Old Gaule 23. ant.: 119 m.; (H &V); TL: northwest corner of SE tions of Guy Paine and Mead Roads; Macon, Bibb Owego, NY WGRG(FM) 101.7 mhz-Dismissed quarter of section 11. Action March 18. County, GA. Action March 13. app. of WEBO Radio Inc. (BPH- 9107241G) for CP Minocqua, WI WMOA-FM 95.9 mhz-Granted GA WCJM(FM) 100.9 Grant- to change ERP: 1.4 kw (H &V). Action March 27. West Point, mhz- app. of Raven Broadcasting Corporation (BMPH- ed app. of Valley Inc. (BPH- 9108011E) for CP NC mhz Radio Chapel Hill, WUNC(FM) 91.5 -Dis- 9108301F) for mod. of CP (BPH-8906261B) to to change ERP: 6 kw H &V; ant.: 54 m.; other: missed app. of University of North Carolina (BPED- change ERP: 25 kw (H &V), ant.: 100.0 m., TL: 7380 32 53 48 - 85 09 24. Action 9107191E) for CP to change coordinates only: 35 52 correct coordinates: Hwy 51, Minocqua, Oneida County, WI, change - 79 10 March March 20. 00 00. Action 27. from C2 to C3 petition to deny dismissed 3-27-92. Kealakekua, HI KAOY(FM) 101.5 mhz-Granted Concord, NC WNDN -FM 102.5 mhz-Dismissed Action March 27. Related Entertainment Inc. - New Horizons Foundation Inc. app. of Visionary (BPH app. of (BPED- Plymouth, WI WXER(FM) 104.5 mhz -Granted make kw 910510MB) for CP to change freq.: 87.9, change 9111071K) for CP to changes: ERP: 6.1 app. of Sheboygan Broadcasting Corporation 12. ERP: .01 kw (H &V), change TL: 2613 Craig Ave- (H &V), change to channel 268C3. Action March (BPH- 9111071N) for CP to make changes: ERP: 6.0 nue, Cabarrus County, Concord, 28027: change Pekin, IL WBNH(FM) 88.5 mhz-Granted app. of kw (H &V). Action March 13. main location; Central Illinois Radio Fellowship Inc. (BPED- studio change other: amend to channel where station can operate (per 73.509 of rules) Waunakee, WI WYZM(FM) 105.1 mhz -Granted 9108051F) for CP to change ERP: 7 kw H&V. Action change channel to 2000 (per MM docket app. of Dale A. Ganske (BMPH- 9201091D) for mod. March 16. #20735). Action March 24. of CP (BPH- 881212MB) to change ERP: 6 kw Nashville, IN WVNI(FM) 95.1 mhz-Granted (H &V). Action March 19. Conneaut, OH WGOJ(FM) 105.5 mhz app. of Brown County Broadcasters Inc. (BMPH- -Granted app. of Bible Inc. (BPH- 9003121A) for TV's 9111071M) for mod. of CP (BPH-891011ML) to Broadcasting CP to kw H Action March 19. make changes: ERP: 1.70 kw (H &V), ant.: 187 m., change ERP: 6 &V. Jellico, TN WPMC(TV) ch. 54- Granted app. of TL: 213 m. (700 ft.) E of Mt. Gilead Rd., 6.9 km NE Crooksville, OH WYBZ(FM) 107.3 mhz- Grant- Pine Mountain Christian BCng Inc. (BMPCT- of Bloomington, IN; address: 5370 N. Mt. Gilead ed app. of Y Bridge Broadcasting Inc. (BMPH- 911230KF) for mod. of CP (BPCT- 870327KN) to Rd., Bloomington, Monroe Co, IN. Action March 13. 9109271F) for mod. of CP (BPH- 8709100H) to change ERP (vis): 20 kw; ant.: 395 m.; TL: atop Winfield, KS KWKS(FM) 107.9 mhz- Dismissed make changes; ant.: 92 m. Action March 19. Walnut Mountain, 5.7 km northwest of La Follette, TN; antenna: Concepts ACB16C- app. of Cowley County Communications Inc. Newport, OR KYTE(FM) 102.5 mhz -Granted Antenna 54(DA)(BT) 36 -24 -36 - 84- 10.38. Action March 30. (BMLH- 900418KF) for mod. of license to increase app. of Central Coast Broadcasting Co. Inc. (BPH - ERP: 3 kw H &V (per docket #88 -375). Action 9104241D) for ERP: 64.75; ant.: 268.5 m. Action El Peso, TX KJLF -TV ch. 65-Granted app. of March 24. March 13. UN2JC Communications Ltd. (BPCT- 920114KH) for CP (BPCT- 850611KE) to change ERP (vis): Winchester, KY WLFX(FM) 100.1 mhz -Dis- Nyssa, OR KGZH(FM) 98.7 mhz-Granted app. 1,600 kw. Action March 27. missed app. of Premier Broadcast Group Inc. of Robert M. Mason (BMPH- 9105061E) for mod. of (BPH- 8909291A) for CP to change ERP: 50 kw CP (BPH- 890324MH, new station): ERP 100 kw Galveston, TX KLTJ(TV) ch. 22-Granted app. H &V, ant.: 150 m.: TL: 1.1 km SW of Russel Cave H &V; ant.: 108 m.; TL: approx 1 mile NE of French of Faith That Pleases God Church Inc. (BPET- Rd. and Ironworks Rd intersection, Fayette County, John Hill, .05 mile W of Rte 95 near Hot Springs, 911023KE) for CP to change ant.: 566 m.; TL: near KY (near Lexington); change class from 261A to Owyhee County, ID, 43 25 03 - 116 51 15; class CI Stringtown Road, 6.4 km southeast of Stringtown 261C2 (per MM docket #88 -31); informal objection (per MM docket 90 -304). Action March 24. Road and Highway 35; 12.9 km south of Alvin, Brazoria 29-17-56 - 95- 14 -11. Action dismissed 3- 25 -92. Action March 25. Bedford, PA WAYC -FM 107.5 mhz -Granted County, TX. March 18. Takoma Park, MD WGTS -FM 91.9 mhz -Di- app. of Cessna Communications Inc. (BMLH- missed app. of Columbia Union College BCing Inc. 910827KE) for mod. of license to increase ERP: .37 Houston KZJL(TV) ch. 61- Granted app. of Ur- (BPED- 890921N0) for CP to change ERP: 50 kw kw H &V; (pursuant to docket #88 -375). Action ban Broadcasting Systems (BMPCT- 910830KF) for H &V; ant.: 100 m.: Carroll Avenue, Takoma Park, March 26. mod. of (BPCT- 820510KR) to change ERP (vis): 2740 kw; m.; km northeast of Senior behind Takoma Academy; change antenna pattern. Harrisburg, PA WIMX -FM 99.3 mhz -Granted ant.: 552 TL: .8 Petition for reconsideration granted 5- 11 -90. Action Road Near Mustang Bayou, Fort Bend County, TX app. of Gemini Broadcasting Corporation (BPH - (29 -33 -40 - Andrew ATW March 23. 9109091E) for CP to make changes: ERP: 6 kw 95-30-04). antenna: 30H2 -HSC2 -615, (DA)(BT). Action March 27. Northfield, MA WNMH(FM) 91.5 mhz -Returned (H &V) (per docket #88 -375). Action March 18. WI ch. 42 -Cancelled app. of Northfield Mount Hermon School (BPED- Philadelphia WMMR(FM) 93.3 mhz -Granted Sturgeon Bay, WRAH -TV Broad- 911113MB) for CP to change ERP: .65 kw H (only), app. of Group W Radio Inc. (Phil.) (BMPH- app. of Sonora S. Wray, DBA Shenandoah casting (BPCT- for CP, per section ant.: -92 m. H (only). Action March 24. 9201211G) for mod. of CP (BPH- 8710151D) to 870323KL) 73.3534(e), 73.3536, and 73.1620(a)(1) of FCC'S Orange, MA WFUB(FM) 97.3 mhz -Granted change ERP: 18 kw; ant. 252 m. Action March 9. rules; call sign is deleted. app. of Deane Brothers Broadcasting Corp. South Williamsport, PA WZXR(FM) 99.3 mhz- (BMPH- 9109201D) for mod. of CP (BPH - Granted app. of P.A.C. Communications Inc. (BPH - 880815MW) to change ERP: 5.8 kw (H &V); ant.: 30 9109091C) for CP to change ERP: 4.2 kw (H &V); m.; TL: off north side of Rte.2, Erving, MA. approx. ant.: 120 m.; TL: 1000' east of Rte. 552, 300' south ALLOCATIONS 1000 ft. north of paper mill. Action March 20. of junction with Rte. 589, 9 miles NE of city (Lycom- South Yarmouth, MA WATB(FM) 103.9 mhz - ing County). Action March 18. East Brewton, AL Proposed alloting channel Radio Inc. Granted app. of Cape Cod (BMPH- Elloree, SC WORG(FM) 100.3 mhz -Dismissed 239A to East Brewton as its first broadcast service. (BPH- 9111221A) for mod. of CP 880107MD) to app. of Clarence E. Jones (BPH- 911051G) for CP to Comments are due May 22, replies June 7. (MM change ant.: 96 m. Action March 24. make changes: ERP: 25.0 kw (H &V), TL: 75 miles docket 92 -58 by NPRM [DA 92 -333] adopted March Niles, MI WAOR(FM) 95.3 mhz -Granted app. of NE of Bowman, SC, on SC State Rd. 536 -692, 17 by the Acting Chief, Allocations Branch, Mass Niles Broadcasting Company (BMLH- 910606KB) channel class to 262C3 (per docket #90-32). Action Media Bureau.) for mod. of license to Increase ERP: 3.3 kw H&V March 12. Bradenton, FL Proposed substituting channel (per to MM docket #88 -375). Action March 19. Morristown, TN WMXK(FM) 95.9 mhz-Granted 278C for channel 277C and modifying the license of Canton, MO KBXB(FM) 102.3 mhz -Granted app. of Franklin Communications Inc. (BMLH- WDUV(FM) accordingly. Comments are due May app. of Bick Broadcasting Company (BPH - 900502KD) for mod. of license to increase ERP: 22; replies June 17. (MM docket 92 -59 by NPRM 9009261A) for CP to changes ERP: 12.5 kw H &V, 1100 kw H &V (pursuant docket #88 -375). Action [DA 92 -356] adopted March 20 by Acting Chief, ant.: 94 m.; and change class: C3 (per docket #89- March 26. Allocations Branch.) 427). Petition for reconsideration is granted, rein- Brownfield, TX TX KLCU(FM) 103.9 mhz -Dis- Yankeetown, FL Proposed alloting channel 242A stated nunc pro tunc and returned to pending status missed app. of Southwestern Broadcasting Corp. to Yankeetown as its first broadcast service. Com- 12- 13 -91. Action March 13. (BPH- 8910261C) for CP to change frequency: 104.3 ments are due May 22; replies June 17. (MM dock- Palmyra, MO KICK -FM 97.9 mhz -Granted app. mhz: (per MM docket #87 -603); ERP: 50 kw (H &V); et 92 -60 by NPRM [DA 92 -357] adopted March 20 of Bick Broadcasting Company (BPH-910611 IC) for ant.: 150 m.; TL: .30 km south of Busterville. TX, on by Acting Chief, Allocations Branch.)

58 For the Record Apr 20 1992 Broadcasting Fifth L.7 Estater

DEAN PHILIP SORENSON

Dcan Sorenson was 18 years old, to act as a one -man delivery service just out of high school and play- when he travels from station to sta- ing golf with friends, when he tion, hauling packages and small told them he didn't have time to play equipment in the back seat of his car the back nine. "I've got to get a job," as he crisscrosses the prairie. he remembers telling his friends. "He's an absolute breath of fresh "And they said, 'What are you going air in this day and age of corporate to do ?' I turned to them and said, 'I'm expansion," says one of Sorenson's going to the radio station.' It was as friends and competitors, Tom Sim- simple as that." mons, vice president and general man- That was in 1957 in Mitchell, S.D., ager, KELO -Land Radio Group. "He and Sorenson soon had his first job, still walks up and down the street sell- making $I an hour working the 4 ing his radio stations in those towns." p.m. -to- midnight shift as disc jockey Sorenson is especially proud of his and transmitter operator at KORN(AM). stations' reputations for news and Actually, Sorenson had been community service. "I think it's im- dreaming of working at a radio station time left broadcasting to work on the portant that when the city council long before he left his friends on the congressional campaign of his friend meets, we have somebody from our golf course. "I had this dumb dream and business partner, Jerry Simmons. station sitting right there in the front of running a group of small- market But radio called Sorenson back, and row," he says. "I love that." stations way back in my high school he was soon managing and then buy- An active member of the National days," Sorenson says. He ran a make - ing KCCR(AM) and KLXS(FM) in Pierre Association of Broadcasters and the believe station in his bedroom, spin- in 1972. Over the next I I years, he Radio Advertising Bureau, Sorenson's ning 45's on his RCA turntable and added AM -FM com- enthusiasm for broad- reading ads he had ripped out of Read- bos in Yankton, S.D.; casting sometimes President, Sorenson er's Digest and arranged in a sched- Watertown, S.D.; Red Broadcasting Corp., Sioux Falls, seems limitless. But ule. "My folks thought I was nuts." Wing, Minn., and S.D.; b. July 17, 1939, Rapid he also has some con- But 35 years later, Dean Sorenson Jamestown, N.D. City, S.D.; graduated from cerns about the indus- is right where he always wanted to be: The pressures of Mitchell, S.D., High School, try. He worries that owning and operating radio stations in managing a broadcast- 1957; night disc jockey, KORN(KM) expanded ownership Mitchell, 1957 -58; news five small Midwestern markets, fre- ing company finally limits "won't do a 1958; Brown quently barreling across the prairie in forced Sorenson to director, Institute of single thing for diver- Broadcasting, Minneapolis, his black Lincoln Continental, and give up his morning sity of local program- 1958 -59; news director, KORN, loving every minute of it. "The truth show in 1979 to be- 1959 -61; sportscaster, ing." He's also con- of the matter is, running a small -mar- come a full -time man- weatherman, KORN -TV, 1959 -60; cerned that the ket radio station is a great job. You ager, but he never salesman, announcer, KBU(KM) industry isn't keeping walk down the street and everybody in considered moving Rapid City, S.D., 1961 -62; pace with competing town wants to talk to you, to have a into bigger markets. salesman, announcer, KGFK(Atrt) media, especially cup of coffee with you, to ask you "I've always want- Pierre, S.D., 1962 -63; station outdoor and cable, in manager, KGFX, 1963 -69; your opinions. That's fun." ed to stay in the mar- the battle for dwin- elected to South Dakota state a Sorenson took few interesting de- kets we're in," Sor- legislature, 1966 and '68; with dling advertising dol- tours along the road to ownership. Dur- enson says. "We've Jerry Simmons election campaign, lars. ing his college years he continued at made a specialty of 1969 -70; station manager, "I think the radio KORN, briefly working at KORN -TV being the local station wousrI)- kW(FM) Pierre, 1970 -72; people need to get a while acting as news director on the wherever we are. And formed Sorenson Broadcasting, kick in the butt in radio side. He never did finish college, we don't mind that 1972; divorced; children: Debby terms of being more Flynn; Dan; Darcy Wermers. probably because he enjoyed working role at all. We don't professional in their at the radio station so much that he have ratings services sales presentations," didn't always find time to attend class- in our markets, and frankly that's OK Sorenson says. "We've got to clean es. He moved into sales at KEZU(AM) with me. But we have merchants who up our act. We all have a tendency to Rapid City, S.D., and made the jump own their own businesses, and they compare ourselves to other radio sta- to management as station manager of want results when they spend their mon- tions. But our clients are comparing us KGFX(AM), Pierre, S.D., in 1963. ey. We don't deal with middlemen." to outdoor, to cable." While managing KGFX, he was Sorenson Broadcasting Corp. Still, Sorenson says he can't imag- twice elected to the South Dakota leg- doesn't employ many middlemen it- ine a better career than the one he islature, in 1966 and 1968, and at one self. It's not uncommon for Sorenson chose on a golf course 35 years ago.

Broadcasting Apr 20 1992 Fifth Estater 59 Fates Fortunes

al manager, affiliate relations, dia supervisor, Leo Burnett, De- MEDIA Southwest. Heidi Zweck, intern, troit, named sales executive, Detroit; CNBC, Fort Lee, N.J., named ac- Gary Bronson, from Petry Televi- James H. Knight, VP and general count executive. sion, named sales executive, West.and manager, Scripps Howard Broadcast- Robert D. Rose, VP, product op- West Central sales groups; B. Ron- ing's WEWS(TV) Cleveland, an- erations, Children's Television Work- ald Speck, sales executive, Katz Tele- nounced his retirement, effective May shop, joins Courtroom Television vision American division, named 15. Network, New York, as VP, regional sales manager, Katz Television, Hous- ton. At Katz Radio Group Market- Jackie Alexander, from Touche sales. ing, New York: B.J. Hucke and Ann Ross & Company, joins BBC Enter- Jo Chase, owner, Chase Haven Leary, regional marketing manag- prises Ltd., London, as director of Broadcasting Inc., joins LABRE -TV ers, named VP's. At Eastman Radio: resources. Wilkes Barre -Scranton, Pa., as na- Julie Joyce, group sales specialist, Appointments at Harron Communi- tional sales manager. Entertainment Publications, named ac- cations Corp., Frazer, Penn.: Gregory Tim Gilbert, president and general count executive, Boston, and Rob J. Raymond, regional manager, manager, WTWO(TV) Terre Haute, Myers, radio specialist, Target and Delaware Valley- Pennsylvania divi- Ind., joins WKBW -TV Buffalo, Response, named account execu- sion, named VP, operations; Joel N.Y., as VP, sales and marketing. tive, Chicago. C. Cohen, senior VP, United Artists Claudia Hindman, comptroller, Entertainment fi- Michael Kaufman, sales assistant, Co., named chief DDB Needham Worldwide, Denver, nancial KCOP(TV) Los Angeles, joins National consultant, and Greg Bicket, named business manager, Wash- senior VP, Cable Advertising there in same ca- United Artists Cable, ington. Tom Daly, senior account ex- named VP pacity. executive and chief operat- ecutive, DDB Needham, Washing- Peter Nadel, from Pageland, ing officer. J. ton, named account supervisor. WKFr(TV) Fay- Karen Wolff, general sales manag- Charlotte, N.C., joins etteville, N.C., as general sales er, KMIX -AM -FM Turlock, Calif., and manager. Western region sales director, Ra- PROGRAMING dio Associates, adds duties as manag- Larry Harding, director, advertiser, KMIX. ing sales, ESPN, Detroit, joins Dis- covery Networks there in same ca- Mary E. Herne, pacity. managing di- SALES AND MARKETING Stephanie Saunders Fouch, exec- rector, Public Television - utive VP, Soghigian & Macuga, forms Inter national, joins The Fouch Group, Chevy Chase, Ellen Mullins, Playboy Enter- Md. , and will offer clients full range executive director tainment of services. of marketing Group, Holly- and promotion, Darnell Washington, from KOKI wood, as se- New York (TV) Tulsa, Okla., joins Prevue Net- nior VP, interna- Post, and interna- there as manager, na- works Inc: Herne tional tional sales ditional advertising sales. and The Insti- distribution development. rector, Appointments at Katz Continental Art Frankel, senior VP, business tutional Television, New York: Scott affairs, Spelling Television Inc., Los Investor Maga- Schirmer, assistant media buyer, Angeles, named executive VP, Mullins zine, joins Saatchi & Saatchi Advertising, named business affairs. Time Warner CityCable Advertising sales executive, Southeast station and New York I News, New York, group; Tom Fiore, research manager, Appointments at Children's Televi- as director of marketing. West, West Central and South Cen- sion Workshop, New York: Nathan Robert N. Chenoff, account exec- tral station groups, named sales execu- Rose, associate director, produc- utive, Action Media Group, New tive, West station group; Janet tion supervision department, named York, named director of sales. May, program director, KESQ -TV Palm director; Kathy Lee, product man- Springs, Calif., named director of ager, marketing services group, Nan Diley, from Avery Knodel programing; Helene Montagna, se- named director of product develop- Television, Minneapolis, joins KARE nior media analyst, programing de- ment, international operations; David ATV) there as local sales manager. partment, named research manager, Jacobs, VP, international licensing Ray Hopkins, account executive, West, West Central and South Cen- for Pacific Rim, named VP, marketing CNBC, Fort Lee, N.J., named region- tral station groups; Susan Harty, me- and program- development, interna-

60 Fates & Fortunes Apr 20 1992 Broadcasting tional TV group, and Pamela Green, succeeding Jane Small, who re- Appointments at WTOV -TV Steu- national director, Sesame Street, signed. benville, Ohio: Katherine Boyd, re- WWCP -TV Pa., named VP, community education ser- Marlene Wilson, from KPNX(TV) porter, Johnstown, Daw- vices division, succeeding Evelyn Mesa, Ariz. (Phoenix), joins KNXV -TV named weekend co- anchor; Phil Payne Davis, who retired after 23- Phoenix as special projects coordi- son, morning anchor, WDSY(FM) year tenure. nator. Dolly Love, national sales man- Pittsburgh, adds duties as midday co- anchor; Lisa Kick, part-time re- manager, affiliate ager, KNXV -TV Phoenix, named Jan Meshon, porter, WHto(AM) Dayton, Ohio, training, Showtime program coordinator. Networks Inc., named midday co-anchor and pro- New York, named director, field Mia Mendoza Wiggins, assistant ducer, and Peter Standring, from and affiliate training. program manager, WTXF -TV Philadel- Boston Neighborhood Network Michael Kelso, executive VP, phia, joins WTGI -TV Wilmington, News, Boston, named reporter. Del. (Philadelphia), as program direc- chief operating officer, Viacom Robert Mak, general assignment Broadcast Group, New York, tor. reporter, WISC -TV Madison, Wis., and named executive VP, operations, en- Tony Kornheiser, columnist, William Prasad, reporter, tertainment and operations group. Washington Post, and contributor to KFOR(TV) Oklahoma City, join KING - Susan Kolar, VP, Viacom Interna- The Sports Reporters, ESPN, joins TV Seattle as reporters. tional Inc., and assistant treasurer, WGMS(AM) Bethseda, Md. (soon -to -be Rhonda Hensley, writer and pho- named senior VP, chief financial offi- WTEMIAM)), as host. cer, Viacom Entertainment Group. tographer, WLTX(TV) Columbia, S.C., Ed Teachout, from KDRV(TV) joins WXII -TV Winston -Salem, Suzanne M. Donino, VP, traffic Medford, Ore., joins News Travel N.C., as reporter. services, Turner Entertainment Net- Network, San Francisco, as report- Georgianne Bode, writer and desk works (TEN) and Turner Network er, Impact Environmental Reports. Television, Atlanta, named VP, net- assistant, KTVU(TV) Oakland, Calif., work operations, TEN. joins KWTX -TV Waco, Tex., as anchor. Bert Salke, director, feature divi- NEWS AND PUBLIC AFFAIRS sion, Winkler /Daniel Productions, Ken Smith, reporter and fill -in an- joins Fox Broadcasting Co., Los Mark D. chor, WRBL(TV) Columbus, Ga., joins Angeles, as director, current program- Smith, former WSAV -TV Savannah, Ga., as week- ing. executive pro- end anchor and reporter. Divisional VP's appointed at Na- ducer, CNN, At- tional Geographic Television, Wash- lanta, and con- PROMOTION AND PR ington: Todd Berman, director, sultant, The Associated marketing and distribution, named Neil Tepper, director, creative ser- VP, marketing and distribution; Su- Press, Washing - ton, joins AP vices, MCA TV, Los Angeles, named san Borke, director, business opera- VP, creative services. tions, named VP, business affairs; there as director of international Julie Fields, director, advertising Julia Mair, director, TV division and Smith co- executive producer, Explorer, television. and promotion, Columbia Pictures named VP, programing development; Brian Trauring, news director, Television, joins E! Entertainment as director, Tom Simon, executive producer, WTOV -TV Steubenville, Ohio, joins Tonight, Los Angeles, specials and Explorer, adds duties as co -owned WRDW -TV Augusta, Ga., creative services. VP, programing and production, as VP, news and operations. Ted Nekic, senior writer and pro- and Lowell Soifer, director devel- KARE(TV) Minneapolis, named of Greg Sherlock, regional bureau ducer, opment and special projects, named on -air manager. chief, WKBN -TV Youngstown, Ohio, promotion VP, finance and planning. named weekend anchor. Laurel Day, program coordinator, Dan Kletzky, former VP, merchandising business affairs, Warner Bros., Burbank, Calif., forms En- New England Institute of Technology's Video tertainment Licensing Associates li- and Radio Production Technology's program censing/merchandising company, We're The provides associates degree level training in located at 10850 Wilshire Blvd., Los broadcast TV, cable TV and radio. The curriculum was developed by industry Angeles. Education leaders to emphasize practical technical Mary Holley, from C -SPAN, and creative skills using hands -on training Washington, joins The Discovery ;ind classroom experience. Specialist For Our fully equipped studios were Channel's Educational Television recently voted as one of the best new department, Bethesda, Md., as out- facilities in the country for providing reach manager. Video/Radio graduates with industry-level experience that gives them the skills needed for today's Bernard Macleod, general manag- Production. jobs. Find out more by calling us today. er, program sales and marketing, Telso, joins Granada Television In- New England ternational, London, as head of sales, Institute of Technology 401. 967 -7794 or 1-800-736-7744

Broadcasting Apr 20 1992 Fates & Fortunes 61 law firm, Washington, as partner. Howard D. Fabrick, entertainment labor law specialist, Proskauer, Rose, Goetz & Mendelsohn law firm, Los Angeles, named partner -in- charge. Thomas E. Wheeler, former president and CEO, National Cable Televi- sion Association, and who helped launch Request Television, joins Cel- lular Telecommunications Industry Association, Chicago, as president. Steven M. Lucas, partner, Shaw, Pittman, Potts & Trowbridge law firm, joins Wiley, Rein & Fielding law firm, Washington, in same capacity. Robert MacNeil, executive editor, and James Lehrer, assistant editor, HONORS BROADCASTERS MacNeil/Lehrer NewsHour, Wash- OHIO STATE ington, awarded Georgetown Univer- Wein- he 1992 Ohio State Awards were presented to broadcasters at a dinner sity Institute of Diplomacy's Prize for reporting on ceremony at Washington's National Press Club April 9. Introductions tal distinguished were made by Dale K. Ourts, director, Institute for Education by Radio - foreign policy and diplomacy. Television, and the awards were presented by Dr. E. Gordon Gee, Michael H. Bader, senior partner, president, Ohio State University; Cokie Roberts, National Public Radio Haley, Bader & Potts law firm, Wash- and ABC News, and John Frohnmayer, chairman, National Endowment ington, received Lorenzo award for the Arts. from Jack Straw Memorial Foundation The competition received a total of 539 entries in three categories: in Seattle for 31 years of service to Social Sciences and Public Affairs, Natural and Physical Sciences, and foundation in establishing three public Performing Arts and Humanities. Due to the amount of coverage of the radio services. Persian Gulf War, the Ohio State Awards office created a separate Jeffrey Custer, assistant press sec- category for Desert Shield/Desert Storm programing. retary, "Kerry for President," joins Above are award recipients (I -r) Hank Phillippi Ryan, investigative American Advertising Federation, reporter, and Kate Shaplen, senior news producer, WHDH -TV Boston, Washington, as director of media rela- whose program Signed, Sealed and Suckered won in the Social Sciences tions. and Public Affairs category. The Ohio State Awards annually recognizes excellence in educational, informational and public affairs broadcasting Paul Duke, senior correspondent with programing intended to educate rather than entertain. and moderator, Washington Week in Review, WETA -TV Washington, in- ducted into Virginia Communications KNXV -TV Phoenix, named promotion Murray Al- Hall of Fame. coordinator. len, former presi- Eric Futrell, part-time video - dent, Univer- grapher, WDAF-TV Kansas City, Mo., sal Recording, named videographer, promotion and who more DEATHS department. recently formed Allen & Asso- 72, TV Carol Planchon, producer, James Brown, actor, died ciates audio de- in Los Ange- WSAAV -TV Savannah, Ga., joins of lung cancer April II sign consul- was best known for por- KWTX -TV Waco, Tex., as promo- les. Brown tants, has been in ABC -TV tion manager. traying Lt. Rip Masters Allen named audio series The Adventures of Rin Tin consultant to Editel, Chicago. Tin in 1950's. Additional TV appear- TECHNOLOGY ances include Dallas, Murder, She Trish Walsh, director, Program ALLIED FIELDS Wrote and Gunsmoke. Booking Center, joins IDB Communi- Parviz Raein, 68, Associated Press cations Group, Los Angeles, as Richard M. Firestone, chief of bureau chief, died April I I of heart VP, broadcast services. Common Camer Bureau, Federal ailments in Bethesda, Md. Raein My Chung, VP, domestic sales, Communications Commission, and worked at AP bureau in Tehran from Telecommunications Techniques former chief counsel, National Tele- 1953 to 1979. Survivors include his Corp., Germantown, Md., named communications and Information wife, Sarieh; son, Mohammad, and president, fireberd division. Administration, joins Arnold & Porter daughter, Faezeh.

62 Fates 8 Fortunes Apr 20 1992 Broadcasting Monday Memo

` ` Smaller agencies can provide a better product that costs less."

In the 1980's, the trend in advertising was toward a small shop not only to provide the creative services of an mergers and mega -mergers on the theory that "bigger advertising agency, but to combine them with the services is better." In the 1990's, however, the question is, of independent production companies, too. "better for whom ?" In television, where both speed and quality are impor- The real question is: What has been the net effect on the tant, it is much easier for a small creative house to move basic product of the industry, the advertising itself? Plus into a project and complete it quicker than the usual or minus? "committee" operations of large advertising agencies. The giant ad agencies proclaim they have worldwide This isn't for every advertiser, of course. Many clients' capabilities, scores of integrated services, armies of ex- broad communications and marketing needs are best met perts. But what does this actually mean by the range of services provided by to the advertiser seeking a stronger, large, integrated advertising agencies. more competitive strategy and a better, But many others are simply looking more effective commercial? No matter for the best, most effective advertising the size of the agency, the basic cre- to put on the air. And, in doing that, ative unit that develops advertising smaller is equally good, and often bet- ideas is still two or three people. And ter. In fact, that's not just the case in in crowded markets and with cutthroat 1991 -it's been true for years. The best competition, the old saying still goes: agencies in the business today began as it ain't the size of the dog in the fight, small, two- or three-"star" shops. it's the size of the fight in the dog." Creative by committee is an impossi- Today, mobility, aggressiveness, in- bility. But a special spirit, enthusiasm novation and quick turnaround are and aggressiveness pervade these more necessary than ever. smaller shops. Smaller creative groups In television and radio promotion and can work much more directly with the advertising, where speed and turnaround client -side people who form strategy. time are often critical, the big companies A commentary by John Larkin, president, At most large ad agencies the sales The John Larkin Co., New York often prove to be lumbering giants. department usually runs the show. The Years ago, all advertising was relatively small. It was salesmen who bring in the accounts are the stars of the mobile, aggressive and quick to respond to the client's agency. It is rare that you find a creative person at the needs. As business grew, so did the agencies, but as with head of a large or even medium -size agency. In terms of any creative enterprise, bigger does not necessarily mean business, the creative are the hired help. And yet, ac- better. In advertising, the idea or concept is the key to the counts are won or lost on the creative concept. commercial, and its production is crucial to its success. Large agencies pride themselves on their ability to Turning out a Big Mac spot is not the same process as negotiate better buys because of their quantity of business turning out a Big Mac. Concept and execution are equally with a network. In some cases this is true, but in an important -but 50 cooks don't improve the burger. environment where the competition for the advertiser's All of that is why more and more clients are turning to dollar is getting tighter every day, and where the cable smaller shops and alternative creative services to help systems are breathing down the backs of the networks create sharper strategies, concepts and executions. with better deals and increasing Nielsen numbers, the That puts more strategic control into the hands of the game is changing. Almost anyone can work out a good people who bear the ultimate responsibility for the perfor- TV package if they know the ropes. mance of advertising. And maybe that's why small agen- Advertisers must share the responsibility and take a cies are getting bigger and bigger assignments every day. more active role in creating their company image. No one This is particularly true of television networks, syndica- knows their product better than they do. When the creative tors and regionalized advertisers and national advertisers shop has access to the decisionmakers at the corporation, looking for a regional focus. Smaller agencies and cre- and the corporation accepts its responsibility, the creative ative groups can provide a better, faster, sharper product shop can function at its highest level, providing quality, that costs less. And that's the whole idea, isn't it? speed and commitment to the product at a reasonable cost. Just as the computer, fax machine and new advances in To sum it up, you can't run an ad agency as if it were a telecommunications have changed the way corporations bank or a factory. Making a great commercial requires do business, new technologies in film, tape and music creative thought, enthusiasm and energy and the courage production, editing and finishing have made it possible for to astonish the public with that creative idea.

Broadcasting Apr 20 1992 Monday Memo 63 Broadcasting 0 o col

CBS said its television network owned TV stations. Radio operating had flat revenue for the first quar- profits were down "due primarily to NSS POCKETPIECE ter, excluding $275 million that the sales weakness in the FM stations Winter Olympics and Super Bowl group." Also helping re- (Nielsen's top ranked syndicated shows for operating the week ending April 5. Numbers represent brought in incremental revenue - sults was the absence of news costs aggregate rating average/stations!% coverage) above what the regular schedule from last year's Persian Gulf con- 1. Wheel Of Fortune 128/222/96 would have sold. In its flict and 2. Star Trek 13.0/237/98 first -quarter "vigorous efforts to reduce 3. Jeopardy! 12.0/214/96 earnings statement last week, CBS overhead costs." The day of its 4. Oprah Winfrey Show ...... 10.9/226,99 also suggested 5. Entertainment Tonight 8.8/186/96 that the Olympic earning announcement, CBS stock 6. Married...With Children 8.1/174/95 games telecast broke even for the TV reached a 52 -week high, at 1851/2. 7. Current Affair 7.8/175/95 network. 8. Nat l Geographic- Assign 7.1 /169'95 With rights fees for the 9. Cosby Show 6.9/20697 games of $243 million, and estimated Home Shopping Network Inc. 10. Inside Edition 6.8/130/86 production and QVC Network Inc. cut off ex- 11. Donahue 6.60/225/98 and promotion costs of 12. Hard Copy 6.0/171/92 $75 million -$80 million, that implies ploratory talks on a possible busi- 12. WKRP In Cincinnati 6.0/233/97 14. ness combination less than two Warner Bros. Prem. Ed. 11 5.8/124 /92 that total revenue for the games 15. Sally Jessy Raphael 5.5/20697 was roughly $320 million. But the months after initiating the conver- Olympics helped CBS improve its sation. Neither company would offer overall operating performance -from details on the failed talks. a loss of $55 million in last year's first quarter to a profit of $20 million - Two former employes of ABC suit against the network in a U.S. by boosting sales and profits at the News won a racial discrimination District Court last week. In his opinion, Judge Royce Lamberth said ABC and its counsel concealed evidence SERVODIDIO NEW MULTIMEDIA PRESIDENT and deceived the court. The suit was filed in 1986 by two graphic art- Multimedia Broadcasting has named Pat Servodidio as its new presi- ists seeking $10 million in dam- dent. He is vice president and general manager of Multimediá s ages. Damages will be determined WKYC -TV NBC affiliate in Cleveland. He will oversee the division's five later. An called network-affiliated TV stations, eight ABC spokesperson radio stations, and Cincinnati -based the judge's ruling "a mistake." mobile video production unit. ABC has given a 13- episode re- Servodidio joined WKYC -TV in newal to Paramount for The Young June 1991, six months after Multi- Indiana Jones Chronicles. Pro- media acquired the station. Previ- duced by George Lucas's Lucasfilm ously he was president of RKO Ltd. in association with Paramount, General from 1987 to 1991, and the producers had asked ABC to give served as president of RKO televi- them a decision early because of sion from 1982 to 1987. He had the intense production schedule. been with RKO since 1966. William Grimes, vice president ABC has also scheduled Jack's and corporate group executive, Place, a new series starring Hal Lin- Multimedia Inc., has been oversee- den and Finola Hughes, in the ing the broadcasting division's op- Tuesday 10-11 time slot effective erations since last October, when May 26. Civil Wars is currently in former Multimedia Broadcasting New Multimedia President Servodidio that slot, but its run ends later this President William Bolster departed month, and the network will sched- unexpectedly. Servodidio will report to Grimes, who will work on other ule specials in that period until the undisclosed corporation -wide projects. new series debuts. Bill Scaffide, WKYC -TV general sales manager, has been named to succeed Servodidio as general manager. Servodidio will remain based in The top -rated syndicated pro- Cleveland for now, but is expected to eventually move to the company's grams from the February 1992 South Carolina headquarters. solr Cassandra ratings: Wheel of For- tune, 18.9 rating, up 6% over its Feb-

64 In Brief Apr 20 1992 Broadcasting Darkwing Duck, 3.6 (first season); money to pay the fine. COMMON CARRIER Roggin's Heroes, 3.6, -2 %; Tiny Toon Channel America, a 112 -affiliate, BUREAU GETTING Adventures, 3.6, -16%; American Gladiators, 3.5, +21 %; Love Connec- 24 -hour commercial TV network, sold NEW CHIEF tion, 3.5, + 13 %; World Wrestling its 14 LPTV's to Star Resources LPTV Holdings of South Carolina for Cheryl A. Tritt will become bu- Federation, 3.4, -17 %; The Arsenio $2.3 million. Channel America reau chief of the FCC's Com- Hall Show, 3.2, -14 %. Chairman Elvin Feltner said proceeds mon Carrier Bureau, replacing from the sale will help reduce debt. Richard Firestone, effective June Warner Bros. Domestic Televi- Star Resources President Gerald Ar- 1. Firestone is leaving the corn - sion Distribution proclaimed its Len- thur, a former cable and radio sta- mission to join the law firm of ny Jones talk show strip a firm go tion operator, said the stations will Arnold & Porter as a partner. for second -year production, with NBC continue as Channel America affili- Tritt has served as telecom- O &O's KNBC -TV and WMAO -TV Chi- cago (which will extend its agree- ates, broadcasting movies, sports and ment to provide studio facilities for viewer participation game shows, the series) and Pinelands Inc. super - as well as original programing. station wwOR -Tv New York headlin- ing renewals in the top markets. Silk Stalkings, the Stephen J. Cannell- created series that airs week- Richard Colino, Intelsat director ly on both CBS and USA, has been general from 1983 to 1986 who has renewed by both networks for an ad- served three years in prison for ditional 22 episodes. fraud, last week was ordered to pay Intelsat $25.8 million in damages The Awards for Cable Excellence, by the U.S. District Court. Colino was also known as the ACE Awards, has convicted of defrauding Intelsat changed its name to CableACE. through a kickback plan involving con- The awards, which honor original ca- struction companies making bids ble programing, are presented an- on the organization's then -new of- nually by the National Academy of fices. Colino claims he has no Cable Programming.

munications adviser to FCC Chairman Alfred Sikes since FOX, COALITION ATTACK FINSYN RELAXATION September 1989. Prior to joining The FCC's relaxation of the financial interest and syndication rules last the FCC, Tritt was an assistant May came under fire from all sides last week in the form of briefs filed vice president of regulatory af- at the U.S. Court of Appeals in Chicago (7th Circuit), which is the venue fairs at GTE. She has also for appeal. worked as an attorney for the Fox Broadcasting said comparisons of itself and major program syndi- National Labor Relations Board cators and cable networks "graphically illustrate the arbitrary and capri- in Chicago and as a newspaper cious nature of the rules." For example, Paramount, Fox said, "exhibits reporter. all the characteristics commonly associated with traditional broadcast networks." (It retains and sells ads in shows it distributes, it determines selection and content and requires stations to devote promotional re- ruary 1992 ratings; Jeopardy, 15.4, sources.) Said Fox: "Regulations whose application is dependent on as + The 3 %; Oprah Winfrey Show, meaningless a criterion as the rubric by which functionally similar pro- 13.9, + 11°/o; Star Trek: The Next gram distributors are labeled can hardly be said to reflect reasoned Generation , 12.9, + 6 %; Entertain- decisionmaking on the part of the FCC." ment , + Tonight 9.9, 8%;A Current Claiming the FCC did not go far enough in adopting safeguards, the Affair, + 6 , 7.7, 8.7, %; Donahue Coalition to Preserve the Financial Interest and Syndication Rule said it + , 4 %;Cheers 7.6, -5 %; Golden was limiting its challenge of the rules to two narrow aspects-the legiti- Girls, 7.3, + 49 %; The Cosby Show, macy of a 30 -day separate negotiation safeguard and the failure to adopt Inside 7.2, 7.2, -23 %; Edition, an in -house subcap for television movies and miniseries. + 12 6.8, %; Sally Jessy Raphael, Jerry Leider, coalition co- chair, said the "two biggest flaws in the FCC's + 24 %; Married... with Children , 6.6 new order concern the 30 -day separate negotiation and the refusal to + (first season); Hard Copy, 6.5, 17 %; adopt a subcap on network airing of in- house, non -episodic programing Who's the Boss ?, 5.7, -17 %; Night that is the creative hallmark of independent entrepreneurial producers." Court, 5.6, -20 %; Live with Regis & All three networks and Fox took the FCC to task for claiming that if the Kathie Lee , 5.1, -13 %; WKRP, 5.1 networks were allowed to compete more freely in program financing, (first season); Geraldo, 4.9, +9 %; syndication and production, their economic power would threaten the The Maury Povich Show, 4.8 (first economic viability of program producers, distributors and outlets. Said season); Star Search , 4.6, -10 %; Full ABC: "But the majority [of the FCC's 3 -2 vote on relaxation] does not [and 4.5 House, (first season); could not] find that any network has market power, in any relevant M'A'S "H, 4.2, -13 %; Family Feud, program buying or syndication market." The majority, ABC said, failed to 4.0, -15 %;Growing Pains, 3.9, analyze whether such power exists. ar - 25 %; People's Court, 3.8, -14 %;

Broadcasting Apr 20 1992 In Brief 65 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

E[R(0)EF'

and TV ownership rules for some time as part of Sikes's HARD CALL general deregulatory agenda. In addition, the commission has been recently charged, as have all government agencies, with reviewing Things used to move too slow in over- the -air TV. its regulations with a view toward Now they're moving almost too fast. Suddenly, removing obstacles to competitiveness. The breast- beating in broadcasters have a lot of decisions to make, and Congress notwithstanding, the rule changes are no more soon. likely to lead to a radical centralizing of radio power or a diminution That's the good news, of course. Better to have tomor- of localism than did the radio -television cap row's alternatives than to be stuck with yesterday. The increase from 7 -7 -7 to 12- 12 -12. It is survival, not domi- nation, that is at the heart bad news not only is that some of these choices come with of these deregulatory initiatives. We can expect more a cost, but that the pace of technological development is Chicken Little -like agitation from the Hill as so swift that innovations are beginning to trip over each Sikes and company prepare a plan for moderate other. revamping of the TV ownership rules. As with the radio rule changes, the TV proposals a The centerpiece is HDTV, which has been on the come represent realignment of policy to reflect the competitive challenges of the real for so long that many have forgotten what all the shouting world, a world with which was about. But now it's here-or almost -and broadcast- some in Congress appear ers must soon put up or shut up: $10 billion against $100 woefully unfamiliar. billion for the audience. Worse still, the broadcasters' 10 has to come first, before the audience shows its hand. MARTIGATE At the same time, there's increasing awareness that the miracle of digital compression that makes HDTV transmission possible also makes possible still other alterna- ord about the futility, waste of money and politi- tives for the over- the -air broadcaster. For example, it's cal embarrassment that is TV Mani is getting possible to transmit four standard NTSC channels in the around. This from a front page story in the Wash- bandwidth assigned to HDTV. Or a massive amount of ington Post last week: "In 1990, the Bush administration data. Or, given the scalable transmission technique, a TV launched a propaganda project meant to crack Fidel Cas- station could broadcast audio. Or, wilder still, six existing tro's near monopoly on news and information inside stations in a TV market could produce 48 channels of Cuba.... Two years, $47 million and 1,300 hours of programing, as many as a cable system. broadcasting later, there's just one glitch with TV Marti: That's not to say that any of these possibilities are better virtually no one in Cuba has ever seen it." The paper than others, and there's no assurance at all that the FCC quotes the service's Miami chief, who defends the ex- would permit existing broadcasters to develop them. But pense this way: "We always have the faith that some- the whole point of inventing HDTV was to insure that the one- somewhere-is able to see us. Even if it's just one United States not enter the 2Ist century with the same person, that's compensation enough." No, it isn't. broadcast system it's been using for the last half century, It's past time to stick a pin in this balloondoggle and put and that incentive remains as valid at the race's end as at the money where it can do some good, which is just about its beginning. anywhere else. Ironically, the priority of broadcasters has changed while all this invention was going on. They've become less interested with the enhancement of their medium than with its survival. That concern has to be factored into the run for the roses.

THE SKY ISN'T FALLING!

Adyspeptic John Dingell (D- Mich.) is preparing to call the FCC commissioners to the Hill to explain to 1» Congress the agency's motives in proposing a revi- sion of the radio rules that would increase the ownership caps and otherwise give the industry a shot in the bottom line, although still short of the open market standard used for newspapers, magazines and other media. Drawn for BROADCASTING by Jack Schmid) The FCC has been contemplating a change in both radio "Davis's fast ball appears to be getting away from him."

66 Editorials Apr 20 1992 Broadcasting 5,760 ideas in 4 days. That's an idea a minute.

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