17 Mar 2021 CMB International Securities | Equity Research | Company Initiation Kuaishou (1024 HK) BUY (Initiation) A go-to social community Target Price HK$382 Up/Downside +26.0% Current Price HK$303 As a leader in short-video and live streaming, Kuaishou is expected to surf on the growing industry tailwinds, with authentic content and engaged community. We expect its rev to grow at 40% CAGR in FY20-23E, driven by user expansion, China Internet Sector monetization diversification and tech enhancement. Initiate with BUY with DCF- based TP at HK$382. Kuaishou is still at high growing stage, its ads & e- commerce monetization and new initiatives could unlock its TAM and valuation. Sophie Huang (852) 3900 0889 A short-video leader with vibrant & engaged community. Kuaishou ranked
[email protected] Top 1 in live streaming and Top 2 in short video and live streaming e-commerce in Sep 2020, according to iResearch. With Kuaishou’s sizable users (305mn Miriam Lu DAU) and vibrant & engaged community, we forecast its rev to surge at 40% (852) 3761 8728
[email protected] CAGR in FY20-23E, backed by user expansion and stepping-up monetization. Bullish on user upside with industry tailwinds and authentic content. We Hanbo Xu expect Kuaishou to surf on the entertainment tailwinds, with ads/ live (852) 3761 8725 streaming/ e-commerce mkt size growing at 34%/20%/58% CAGR in 2019-
[email protected] 2025E, according to iResearch. Kuaishou excels itself with authentic content ecosystem, engaged community with interest-based sharing and traffic distribution. We are bullish on its user upside, and expect its MAU/DAU to Stock Data grow at 12%/13% CAGR in FY20-23E.