For Spanish -Language Radio, the Future Has Arrived
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AUGUST 8, 1997 I N S I D E For FCC Seat STRONG 20 REVS CONTINUE Powell Nominated Business is strong for ARS, Jacor, Capitol i!ill awaits two more selections Evergreen Media, Westwood One, BY JEFFREY YORKE ment of Justice'sAntitrust division. Sinclair, and Jefferson -Pilot. Check out R&R WASHINGTON BUREAU CHIEF From the start, there has been their quarterly earnings statements. After months of inside -the- little question that Powell would Page 8 beltway speculation, President get the White House nod since his Clinton officially nominated backers were among the power- A RESEARCH REFRESHER Michael Powell to succeed Re- ful and influential, particularly Do you know what the proper publican Rachelle Chong as Sen. John McCain (R -AZ), Chair- fundamentals of audience research are? FCC Commissioner. The 33- man of the Commerce Commit- Well, even if you think you do, you may year-old son of retired Army tee. That panel will be the first in want to clip 'n' save this piece, prepared by General Colin Powell is Chief of the Senate to weigh Powell's R &R's music, radio, and numbers guru, Staff to Joel Klein, the Asst. qualifications to be a commis - Kevin McCabe. Attorney General for the Depart- POWELL/See Page 8 Page 14 TIPS FOR WINNING REMOTES! The ability to anticipate every move can L.A. Area Code Change Ignites Arbitron Snafu Radio Seasonality turn a regular of van stop into a Not As Pronounced memorable event that drives customers But ratings firm says integrity of the spring book was unaffected to your station and its advertisers. Seasonal, month -to -month dif- R &R Radio Editor Frank Miniaci shows About 20% of the Los to live with the figures until the bitron's L.A. phone numbers ferences in radio billings seem to you how. Angeles metro wasn't release of the next book. at the exact time the company be smoothing out, according to Page 18 surveyed during the spring, According to Arbitron VP/ was reprogramming its com- Miller, Kaplan, Arase & Co. CPA thanks to a snafu at the corn- Communications Thom Mocar- puters with the new 562 area George Nadel Rivin. July -De- SPRING CLEANUPS! pany that supplies Arbitron sky, the problem originated at Ar- code that was split off from the cember billings are practically 310 area code. This area runs R &R editors spotlight Spring book with phone numbers used to bitron's telephone-number ven- even throughout, which Rivin the southern border of winners: place diaries. But the problem dor, MetroMail. That company is along believes is a rather new phenom- which was discovered af- responsible for generating the L.A. County and features enon. Here's how each month Adult Alternative: KAEP /Spokane - ter the spring numbers were millions of residential phone mostly working -class neigh- contributes to annual local, na- Alternative: KBCN /Boston compiled and released - can- numbers Arbitron uses nation- borhoods with a racial make- tional, and total cash billings: CHR: KMXV /Kansas City not be corrected, and frustrat- wide to place diaries. In this case, up fairly representative of the Month Local National Total Country: KHKI /Des Moines ed station managers will have a MetroMail staffer collected Ar- entire county. NAC /Smooth Jazz: KWJZ/Seattle What the computer ended January 6.06% 5.46% 5.93% was gen- Rock: KRZR /Fresno, and up doing, however, erating almost no telephone February 7.30% 6.32% 7.08% KRAB /Bakersfield numbers from the 562 area March 8.18% 8.40% 8.23% Pages 33, 52, 70, 76, 84, 92 code. That corrupted sample April 8.26% 8.67% 8.35% was then sent on to Arbitron, IN THE NEWS which used it to place diaries May 10.04% 9.58% 9.93% during the 12 -week spring sur- June 9.32% 9.86% 9.43% Mark Gorlick becomes Head /Promotion vey. As a result, Arbitron end- area July 8.17% 7.64% 8.05% for DreamWorks ed up with far fewer 562 code numbers than it should August 8.26% 8.34% 8.28% Lee Hansen promoted to VP /OM at have, and it got back 90% few- 8.26% 8.66% KKSF /San Francisco er diaries from 66 ZIP codes September 8.48% in and around the area. Long October 8.67% 8.86% 8.74% Anderson now PD at WILD /Boston Rick Beach, for example, is a city Huntington November 8.98% 8.96% 8.98% of nearly a half-million resi- o Steve Mitchell tapped PD at WYAY/ Beach dents and normally returns December 8.26% 8.67% 9.35% Atlanta AREA 3 Page MAPPED something approaching 300 Arase & Co., ARBITRON/See Page 8 Source: Miller, Kaplan, based on average annual revenues per 1997 -.- month, July 1992-June CHR/POP THIRD EYE BLIND Semi -Charmed Life (E/ektra/EEG) Real Don Steele For Spanish -Language Radio, Industry Mourns The CHR/RHYTHMIC By RoN RODRIGUES R&R EDITOR -IN -CHIEF WILL SMITH Men In Black (Columbia) The Future Has Arrived URBAN The Real Don Steele, one of a handful of radio person- WILL SMITH Men In Black (Columbia) Ratings, revenue signal formats' importance alities who defined the "boss URBAN AC BY PATRICE WnTRIG panding Spanish -language listen - jock" sound, entertained mil- PATTI LABELLE When You Talk About Love (MCA) R&R WASHINGTON BUREAU ership and are poised to attract lions, and influenced scores of greater ad revenues and ratings by people to get into this busi- COUNTRY In 1970, there were 50 Span- leaps and bounds. ness, died Tuesday (8/5) of LONESTAR Come Cryin' To Me (BNA) ish- language radio stations in the U.S. Today there are 426, Yet 1996 figures calculated by lung cancer. He was 61. He NAC /SMOOTH JAll and 267 of them are in Arbitron- Hispanic Business magazine had been afternoon personal- CHRIS BOTTI The Way Home (Verve Forecast) rated markets. show that Spanish -language radio ity on KRTH/Los Angeles to the M Street Ra- is underachieving its share in dol- until two months ago. HOT AC According dio Directory, 27 million people lars-to- population ratio. While Born Donald S. Revert, SISTER HAZEL All For You (Universal) (or nearly one in every 10 Amer- national radio spending rose by Steele entered radio by at- icans) are of Hispanic origin. 2% to $75.5 million from 1995 to tending the Don Martin SHAWN COLVIN Sunny Came Home (Columbia) These numbers will continue to 1996, estimated local Spanish ra- School of Broadcasting in (during which he waa cross- grow - the U.S. Census Bureau dio ads totaled $346.5 million - Hollywood. After brief stints town rivals with Larry Lu- ACTIVE ROCK estimates Hispanics will outnum- down approximately $1 million at small stations in Southern jack), he joined anoth - r Bur- Listen (Atlantic) COLLECTIVE SOUL ber African Americans in 13 from '95. California and Yakima, WA, ton station, KISN/Portland, as ROCK years. Nevertheless, Spanish -lan- Steele joined KOIlJOmaha as PD /afternoons. was there Longtime Pacific north- COLLECTIVE SOUL Listen (Atlantic) Spanish - speaking consumers guage radio has nowhere to go but morning man, and it account for 3% of total nation- up. "There is enormous potential that station owner Don Bur- west personality Ton Mur- ALTERNATIVE wide spending. Radio advertising for growth in Latin radio," said ton anointed him "The Real phy, who did nights at KISN SUGAR RAY Fly (Lava/Atlantic) en español commands $450 mil- Matt Berkowitz, a public relations Don Steele." After an on -air position at KXLY /Spokane STEELE/See Page 21 ''sJLT ALTE r'! ATIVE lion in ad revenues. Several niche SARAH MCLACHLAN Building A Mystery (AI,std) formats are now successfully ex- SPANISH /See Page 21 NEWSSTAND PRICE $6.50 Arbitron Results For All Markets: www.rronline.com ; "1411. - Produced by Andrew Slater Mgmt: HK CLEAN SLA R &R ISSUE NUMBER 1209 PAGE THREE AUGUST 8, 1997 KKSF /SF Gives 0M Showing The Spirit Of Life Hansen VP Stripes NEWS & FEATURES KKSF /San Francisco OM Lee Hansen has been elevated to VP/ Radio Business 4 National Video Charts 20 4 Talk 23 OM. In addition Business Briefs Street 6 Sound Decisions 30 to expanded re- Transactions 14 Nashville 54 sponsibilities at Management 16 the Evergreen Sales Marketing & Promotion 18 Media station, 97 Prep 19 Opportunities Hansen's influ- Show City Of Hope has announced that Kenneth Babyface "Edmonds and An- 'Zine Scene 19 Marketplace 100 ence in the NAC/ tonio "L.A." Reid of LaFace Records will be this year's 'The Spirit Of Life" Smooth Jazz for- award honorees. The two will be feted on October 29 at a Los Angeles mat will now ex- black -tie gala, the proceeds from which will establish a research fellow- tend to working ship in their honor at City Of Hope National Medical Center and Beckman FORMATS & CHARTS with a select Research Institute. Pictured at the L.A. kickoff luncheon are (l-r) Arista Sr. number of sta- VP/Promotion Richard Palmese, Reid, Edmonds, Arista President Clive News/Talk 28 Hot AC Chart 68 Hansen Davis, Universal Music Group President Zach Horowitz, Universal Music Pop /Alternative 32 NAC /Smooth Jazz 70 tions consulted Group Exec. VP/GM- Special Markets Bruce Resnikoff, LaFace COO Mark CHR 33 NAC /Smooth Jazz Albums Chart 71 by Evergreen -owned Broadcast Ar- Shimmel, and Arista Exec. VP /GM Roy Lott. chitecture. CHR Callout America 34 NAC/Smooth Jazz Tracks Chart 72 76 "Lee is committed to the growth CHR /Pop Chart 35 Rock 41 Active Rock Chart 79 of the format and possesses a youth- CHR /Rhythmic Chart DreamWorks Names Gorlick Head/Promo 82 ful vitality," KKSF VP/GM Doug Hip -Hop Chart 42 Rock Chart Urban 44 Alternative 84 Sterne told R &R.