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We Deliver Engaging Content to the Most Dancers, Dance Teachers and Dance Lovers We deliver engaging content to the most dancers, dance teachers and dance lovers. nurturing the next generation ballet at its best dance-teacher.com move and be moved. pointemagazine.com dancemagazine.com always on the beat dancespirit.com best moves for a petit daily digest your small business dancebusinessweekly.com thedanceedit.com dancemedia.com Who We Reach & How Custom Options 10 SPONSORED CONTENT 10 to Achieve Your Goals 3 SOCIAL MEDIA 11 Integrated Marketing THE DANCE EDIT & PODCAST 12 Solutions 4 NEWSLETTERS & DANCE BUSINESS WEEKLY 13 WEBSITE BANNER ADVERTISING 14 Multi-Channel Brands 5 DEDICATED EMAILS 15 DANCE MAGAZINE 5 GIVEAWAYS 16 DANCE SPIRIT 6 LISTINGS & COLLEGE GUIDE 17 POINTE 7 EVENTS 18 DANCE TEACHER 8 Digital Specs & Requirements 19 INSTAGRAM POSTS & STORIES 19 Editorial Calendars 9 FACEBOOK 20 WEBSITE BANNER ADS 20 DEDICATED EMAILS & NEWSLETTER ADS 21 THE DANCE EDIT 22 Print Ad Specs & Deadlines 23 CONTENTS Rates 24 Debbie Allen photographed for Contact Us 25 Dance Magazine by Christian Peacock WHO WE REACH Between our print, digital and social platforms, Dance Media reaches a total audience of 4.7 million* consisting of professional dancers, dance students, dance teachers, dance studio and business owners, artistic directors, choreographers, dance parents, dance enthusiasts, executive directors, dance administrators and more. The Dance Media audience is highly engaged, and spends an average of 45 minutes with each of our print publications and an average of 27 minutes per week on our digital platforms*. HOW TO ACHIEVE YOUR GOALS Dance Media can help achieve your goals through customized integrated campaigns that combine content marketing, social media, print, newsletters, events and more. We create a seamless user experience that is targeted to your goals and success metrics—all while aligning your messaging to resonate with our audiences. *Consisting of average social media followings, total newsletter subscribers and web visitors as Yesenia Ayala of 4/8/2020 plus total readership from Harvey Research Audience Study 2019 photographed for Dance Spirit by Quinn Wharton —3— 2019-2020 COSTUME GUIDE 2019-2020 COSTUME GUIDE 2019-2020 COSTUME GUIDE 2019-2020 COSTUME GUIDE INTEGRATED PROGRAMS, EXPERTLY CHOREOGRAPHED TO MEET YOUR GOALSWEBSITES 2019-2020 Costume Guide Align your call to Compiled by Lauren Manning A WISH COME TRUE paula@artisticdance CLASS ACT TUTU Bristol, PA designs.com & DANCEWEAR 800-755-2248 artisticdancedesigns.com Seattle, WA [email protected] 800-820-1667 awishcometrue.com BAL TOGS [email protected] action alongside SPONSORED North Bergen, NJ classacttutu.com ALEXANDRA COSTUMES 201-866-0201 Baxter, MN [email protected] CONSERVATORY 800-762-3347 baltogs.com BY PRIMADONNA [email protected] Newport Beach, CA alexandracostumes.com BAUM’S 800-677-7097 DANCEWEAR, INC. info@conservatoryby ALGY PERFORMANCE Philadelphia, PA primadonna.com COLLECTION 800-832-6246 conservatoryby CONTENT Hallandale Beach, FL [email protected] primadonna.com relevant content for 800-458-2549 baumsdancewear.com Spring 2020 [email protected] CONTOURS algyperforms.com BODY WRAPPERS/ PRÊT À PORTER ANGELO LUZIO Fresno, CA ALL ABOUT DANCE New York, NY 559-431-5136 Forty Fort, PA 908-354-7218 [email protected] 800-775-0578 [email protected] contoursdesigned.com [email protected] bodywrappers.com allaboutdance.com THE COSTUME your target audience. Tell an engaging story CAMEO CLOSET ART STONE/ DANCEWEAR INC. Fairview, TX THE COMPETITOR Easton, PA 972-400-1282 Delanco, NJ 610-262-1835 [email protected] 800-522-8897 [email protected] thecostumecloset.com customerservice@artstone cameodancewear.com costumes.com COSTUME artstonecostumes.com CIAO BELLA TUTUS GALLERY Temecula, CA Delanco, NJ through a native-content ARTISTIC DANCE DESIGNS 951-795-8071 800-222-8125 LISTINGSBedford, TX [email protected] [email protected] & 855-771-5222 ciaobellatutus.com costumegallery.net 80 • Fall 2 019 • dancespirit.com CARVING piece on our sites, DSP1910_080r1 DSP1910_083r1 AT NYCB pointemagazine.com HIS OWN PATH COLLEGE GUIDE POINTE SPRING 2020 ROMAN written by Dance Media. ballet at its best Include your company in SOCIAL MEDIA MEJIASTAYING SAFEWarning ON SignsHow To Watch Out For These THE Cope When THE PRE-PRO ISSUE • ROMAN MEJIA • MARIINSKY BALLET’S NEXT GEN • CELEBRATING 20 YEARS OF POINTE PRE-PRO SITTINGSEASON OUTYou’re THE Injured ISSUE NAILED IT! Training Advice PRINT targeted, themed lists our From 5 Master Teachers ExercisesIn ToPetit Boost Allégro 66 Ballet-Focused Speed And Clarity Programs MARIINSKY’S NEXT GEN Meet 4 Dancers audience relies on Already Making Their Mark Showcase your POINTE SHOE 911 Solutions To Pesky Problems messaging for decision making JULIE KENT’S PNT2004_CVRr1 DANCE BAG REVISITED PLUS A Look At Our and reference. Favorite Past Covers VOL. 21 NO. 2 alongside our flagship print content. GIVEAWAYS Give away an enticing prize DEDICATED EMAILS package and receive email and social lead Reach our audience generation. through a custom email solely dedicated to SOCIAL you and your goals, MEDIA created with Dance Share a call to action, Media. NEWSLETTERS story, video and more Promote your product on our most-followed or service in weekly social media pages. newsletters via direct or native advertising. —4— dancemagazine.com DECEMBERAPRIL 2020 2019 DANCE DANCE magazine magazine magazine magazine | | APRIL 2O20 APRIL 2O20 DECEMBER 2O19 DECEMBER 2O19 | VOL. 94 NO. 4 VOL. 94 NO. 4 | dancemagazine.com VOL. 93 NO. 12 VOL. 93 NO. 12 move and be moved. | DEBBIE ALLEN facebook.com/dancemagazine DEBBIE ALLEN MOBY-DICK, | FRANCESCA HAYWARD FRANCESCA HAYWARD MLK AND BACKSTAGE #METOO ENERGY BOOST @dancemagazine BEST OF | THE BEST WAYS BILL T. JONES IS BACK THE 20 BEST WORKS OF 21ST CENTURY THE 20 BEST WORKS OF 21ST CENTURY ONSTAGE WITH AN THE BESTTO FUEL ACT II EPIC NEW WORK THE 21ST THE BEST CENTURY’S @dance_magazine TOP WORKSWHAT’S | DANCE MAGAZINE AWARDS DANCE MAGAZINE AWARDS BARRIERSOF 2019 & BIAS SOHOLDING FAR WHATEDITORS’ IT’S LIKE FOR & YOU BACK youtube.com/c/dancemagazine IMMIGRANTREADERS’ ARTISTS CORRECTIONS YOUR TOP PICKS TEACHERS ARE TIRED OF MAKING | | IMMIGRANT ARTISTS IMMIGRANT ARTISTS BEST OF 2019 AUDIENCE STATS: THE WELLNESS | WELLNESS SIDE HUSTLES BOOM HOW DANCERS | DebbieARE CASHING IN Allen THE INIMITABLE Circulation 21K HOW INSTAGRAM IS SHAPING DANCE HOW INSTAGRAM HOW INSTAGRAM IS SHAPING DANCE HOW INSTAGRAM FRANKIE ICON NEVER STOPS 38K total readership MISTY COPELAND & KYLEPUSHING—OR ABRAHAM GOES TO Spends 50 minutes with each INSIDE THE COLLABORATIONINSPIRING • NO ONE SAW COMING HOLLYWOOD issue The Royal Ballet Principal BAREFOOT ON Francesca Hayward Leaps • Attends 9 dance performances BROADWAY to the Silver Screen in Cats THE DOWNTOWN DOCTOR per year CHOREOGRAPHERS DILEMMA REMAKING WHAT TO DO IF Spends $1.3K per year on dance MUSICAL THEATER YOU CAN’T GET TO • A DANCE EXPERT • 88% engage with ballet CAN’T SING? THE DANCEHOW TO BOOK • 59% engage with contemporary MAGAZINEBROADWAY ANYWAY • 23% professional dancers AWARDS • 74% find Dance Magazine influential in purchasing decisions Published Since: 1927 Harvey Research Audience Study 2019 —5— dancespirit.com @dancespiritmagazine @dancespiritmagazine @dance_spiritmag youtube.com/c/dancespirit AUDIENCE STATS: Circulation 38K 64.5K total readership • Spends 42 minutes with each issue • 71% would travel for a summer intensive • 92% would travel to see a dance performance • Spends $1.6K per year on dance • 71% find Dance Spirit influential in purchasing decisions Published Since: 1997 • 33% dance students • 50% currently affiliated with a private studio Harvey Research Audience Study 2019 —6— pointemagazine.com @pointemagazineofficial @pointemagazineofficial @pointe_magazine youtube.com/c/pointemagazine AUDIENCE STATS: Circulation 14K 21K total readership • Spends 45 minutes with each issue • 6 dance classes per week • 63% would travel for a summer intensive • 96% would travel to see a dance performance • Spends $1.4K per year on dance • Purchases 13 pairs of pointe shoes per year Published Since: 1999 • 37% dance students Harvey Research Audience Study 2019 —7— DT dance-teacher.com @danceteachermagazine @danceteachermagazine @dance_teacher youtube.com/c/danceteacher AUDIENCE STATS: Circulation 12K 22K total readership • Spends 38 minutes with each issue • Teaches 189 students • 91% involved in purchasing decision of costumes • 86% involved in purchasing decision of dance shoes • 74% find Dance Teacher influential in competition/ convention decisions Published Since: 1980 • 90% influence their students’ choices • 76% currently affiliated with a private dance studio Harvey Research Audience Study 2019 —8— Fall 2019 pointemagazine.com POIN Spring 2020 TE pointemagazine.com DANCE-TEACHER.COM SPRING POINTE MARCH/APRIL 2020 2020 FALL 2019 JANUARY/FEBRUARY 2020 2020 EDITORIAL CALENDARS DANCE-TEACHER.COM 2020 Teacher (Editorial calendars are subject to changes) ballet atTHE its best Training • MAY/JUNE 2019 • DANCESPIRIT.COM • THE BROADWAY/NYC ISSUE • ARIANA DEBOSE GIANNA REISEN 2 019 ballet at its best shares her favorite Guide | HIGHER May/June music inspiration dancespirit.com ED The “LES PETITS RATS” ISSUE PRE-PRO THE THE Life At The Paris ISSUE HEALTH Give BROADWAY Opéra Ballet School PRE-PRO your dancers a dancemagazine.com FEBRUARY 2020 Issue proper cooldown DANCE WINNING • ISSUEMOVING ON CONTEMPORARY ROMAN What to Expect Training MikoAdvice Fogarty & magazine SOLOS APRIL
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