We deliver engaging content to the most dancers, dance teachers and dance lovers.
nurturing the next generation ballet at its best dance-teacher.com move and be moved. pointemagazine.com dancemagazine.com
always on the beat dancespirit.com best moves for a petit daily digest your small business dancebusinessweekly.com thedanceedit.com
dancemedia.com Who We Reach & How Custom Options 10 to Achieve Your Goals 3 SPONSORED CONTENT 10 SOCIAL MEDIA 11 Integrated Marketing THE DANCE EDIT & PODCAST 12 Solutions 4 NEWSLETTERS & DANCE BUSINESS WEEKLY 13 Multi-Channel Brands 5 WEBSITE BANNER ADVERTISING 14 DEDICATED EMAILS 15 DANCE MAGAZINE 5 GIVEAWAYS 16 DANCE SPIRIT 6 LISTINGS & COLLEGE GUIDE 17 POINTE 7 EVENTS 18 DANCE TEACHER 8 Digital Specs & Requirements 19 Editorial Calendars 9 INSTAGRAM POSTS & STORIES 19 FACEBOOK 20 WEBSITE BANNER ADS 20 DEDICATED EMAILS & NEWSLETTER ADS 21 THE DANCE EDIT 22
Print Ad Specs & Deadlines 23 CONTENTS Rates 24 Debbie Allen photographed for Contact Us 25 Dance Magazine by Christian Peacock WHO WE REACH Between our print, digital and social platforms, Dance Media reaches a total audience of 4.7 million* consisting of professional dancers, dance students, dance teachers, dance studio and business owners, artistic directors, choreographers, dance parents, dance enthusiasts, executive directors, dance administrators and more. The Dance Media audience is highly engaged, and spends an average of 45 minutes with each of our print publications and an average of 27 minutes per week on our digital platforms*.
HOW TO ACHIEVE YOUR GOALS Dance Media can help achieve your goals through customized integrated campaigns that combine content marketing, social media, print, newsletters, events and more. We create a seamless user experience that is targeted to your goals and success metrics—all while aligning your messaging to resonate with our audiences.
*Consisting of average social media followings, total newsletter subscribers and web visitors as Yesenia Ayala of 4/8/2020 plus total readership from Harvey Research Audience Study 2019 photographed for Dance Spirit by Quinn Wharton —3— INTEGRATED PROGRAMS, EXPERTLY CHOREOGRAPHED TO MEET YOUR GOALS
2019-2020 COSTUME GUIDE
2019-2020 COSTUME GUIDE
2019-2020 COSTUME GUIDE
2019-2020 COSTUME GUIDE
Spring 2020 SPONSORED 2019-2020 Costume Guide WEBSITES
Compiled by Lauren Manning A WISH COME TRUE Bristol, PA paula@artisticdance 800-755-2248 designs.com CONTENT [email protected] CLASS ACT TUTU artisticdancedesigns.com awishcometrue.com & DANCEWEAR Seattle, WA BAL TOGS ALEXANDRA COSTUMES 800-820-1667 North Bergen, NJ Baxter, MN [email protected] Align your call to 201-866-0201 800-762-3347 classacttutu.com [email protected] [email protected] baltogs.com alexandracostumes.com CONSERVATORY Tell an engaging story BY PRIMADONNA BAUM’S ALGY PERFORMANCE Newport Beach, CA DANCEWEAR, INC. COLLECTION 800-677-7097 Philadelphia, PA Hallandale Beach, FL info@conservatoryby 800-832-6246 800-458-2549 primadonna.com [email protected] [email protected] conservatoryby pointemagazine.com baumsdancewear.com action alongside CARVING algyperforms.com primadonna.com POINTE BODY WRAPPERS/ ALL ABOUT DANCE CONTOURS AT NYCB ANGELO LUZIO through a native-content Forty Fort, PA PRÊT À PORTER New York, NY 800-775-0578 Fresno, CA SPRING 2020 HIS OWN PATH 908-354-7218 [email protected] 559-431-5136 [email protected] allaboutdance.com [email protected] bodywrappers.com contoursdesigned.com ART STONE/ CAMEO THE COMPETITOR THE COSTUME relevant content for DANCEWEAR INC. ballet at its best Delanco, NJ CLOSET Easton, PA 800-522-8897 Fairview, TX 610-262-1835 ROMAN piece on our sites, customerservice@artstone 972-400-1282 [email protected] costumes.com [email protected] cameodancewear.com artstonecostumes.com thecostumecloset.com THE CIAO BELLA TUTUS THE PRE-PRO ISSUE • ROMAN MEJIA • MARIINSKY BALLET’S NEXT GEN • CELEBRATING 20 YEARS OF POINTE ARTISTIC DANCE DESIGNS COSTUME LISTINGSTemecula, CA & PRE-PRO Bedford, TX GALLERY MEJIA 951-795-8071 SOCIAL MEDIA 855-771-5222 Delanco, NJ STAYING SAFE ON [email protected] your target audience. ISSUE Warning Signs 800-222-8125 Training Advice How To ciaobellatutus.com Watch Out For These [email protected] From 5 Master written by Dance Media. costumegallery.net Teachers Cope When SITTINGSEASON OUTYou’re THE Injured 66 Ballet-Focused 80 • Programs Fall 2 019 • dancespirit.com PRINTNAILED IT! DSP1910_080r1 MARIINSKY’S COLLEGE GUIDE NEXT GEN Exercises To Boost Meet 4 Dancers SpeedIn AndPetit Clarity Allégro Already Making Their Mark DSP1910_083r1 POINTE SHOE 911 Showcase your Solutions To Pesky Problems Include your company in messaging JULIE KENT’S DANCE BAG targeted, themed lists our REVISITED PNT2004_CVRr1 PLUS A Look At Our VOL. 21 NO. 2 Favorite Past Covers alongside our audience relies on flagship print for decision making content. and reference.
DEDICATED GIVEAWAYS EMAILS Give away an Reach our audience enticing prize through a custom email package and receive solely dedicated to email and social lead you and your goals, SOCIAL generation. NEWSLETTERS created with Dance MEDIA Promote your product Media. Share a call to action, or service in weekly story, video and more newsletters via direct or on our most-followed native advertising. social media pages.
—4— dancemagazine.com DECEMBERAPRIL 2020 2019 DANCE DANCE magazine magazine magazine magazine
| |
APRIL 2O20 APRIL 2O20 DECEMBER 2O19 DECEMBER 2O19
|
VOL. 94 NO. 4 VOL. 94 NO. 4
|
dancemagazine.com VOL. 93 NO. 12 VOL. 93 NO. 12 move and be moved.
|
DEBBIE ALLEN facebook.com/dancemagazine DEBBIE ALLEN MOBY-DICK, | FRANCESCA HAYWARD MLK AND BACKSTAGE #METOO ENERGY BOOST
@dancemagazine BEST OF | THE BEST WAYS
BILL T. JONES IS BACK THE 20 BEST WORKS OF 21ST CENTURY THE 20 BEST WORKS OF 21ST CENTURY ONSTAGE WITH AN THE BESTTO FUEL ACT II EPIC NEW WORK THE 21ST THE BEST CENTURY’S @dance_magazine TOP WORKSWHAT’S | DANCE MAGAZINE AWARDS BARRIERSOF 2019 & BIAS SOHOLDING FAR WHATEDITORS’ IT’S LIKE FOR & YOU BACK youtube.com/c/dancemagazine IMMIGRANTREADERS’ ARTISTS CORRECTIONS YOUR TOP PICKS TEACHERS ARE TIRED OF MAKING
| |
IMMIGRANT ARTISTS IMMIGRANT ARTISTS IMMIGRANT ARTISTS IMMIGRANT ARTISTS
BEST OF 2019
AUDIENCE STATS: THE WELLNESS |
WELLNESS SIDE HUSTLES WELLNESS SIDE HUSTLES BOOM HOW DANCERS
| DebbieARE CASHING IN Allen THE INIMITABLE Circulation 21K HOW INSTAGRAM IS SHAPING DANCE HOW INSTAGRAM IS SHAPING DANCE FRANKIE ICON NEVER STOPS 38K total readership MISTY COPELAND & KYLEPUSHING—OR ABRAHAM GOES TO Spends 50 minutes with each INSIDE THE COLLABORATIONINSPIRING • NO ONE SAW COMING HOLLYWOOD issue The Royal Ballet Principal BAREFOOT ON Francesca Hayward Leaps • Attends 9 dance performances BROADWAY to the Silver Screen in Cats THE DOWNTOWN DOCTOR per year CHOREOGRAPHERS DILEMMA REMAKING WHAT TO DO IF Spends $1.3K per year on dance MUSICAL THEATER YOU CAN’T GET TO • A DANCE EXPERT • 88% engage with ballet CAN’T SING? THE DANCEHOW TO BOOK • 59% engage with contemporary MAGAZINEBROADWAY ANYWAY • 23% professional dancers AWARDS • 74% find Dance Magazine influential in purchasing decisions Published Since: 1927
Harvey Research Audience Study 2019
—5— dancespirit.com @dancespiritmagazine @dancespiritmagazine @dance_spiritmag youtube.com/c/dancespirit
AUDIENCE STATS: Circulation 38K 64.5K total readership • Spends 42 minutes with each issue • 71% would travel for a summer intensive • 92% would travel to see a dance performance • Spends $1.6K per year on dance • 71% find Dance Spirit influential in purchasing decisions Published Since: 1997 • 33% dance students • 50% currently affiliated with a private studio
Harvey Research Audience Study 2019
—6— pointemagazine.com @pointemagazineofficial @pointemagazineofficial @pointe_magazine youtube.com/c/pointemagazine
AUDIENCE STATS: Circulation 14K 21K total readership • Spends 45 minutes with each issue • 6 dance classes per week • 63% would travel for a summer intensive • 96% would travel to see a dance performance • Spends $1.4K per year on dance • Purchases 13 pairs of pointe shoes per year Published Since: 1999 • 37% dance students
Harvey Research Audience Study 2019
—7— DT dance-teacher.com @danceteachermagazine @danceteachermagazine @dance_teacher youtube.com/c/danceteacher
AUDIENCE STATS: Circulation 12K 22K total readership • Spends 38 minutes with each issue • Teaches 189 students • 91% involved in purchasing decision of costumes • 86% involved in purchasing decision of dance shoes • 74% find Dance Teacher influential in competition/ convention decisions Published Since: 1980 • 90% influence their students’ choices • 76% currently affiliated with a private dance studio
Harvey Research Audience Study 2019
—8— Fall 2019
pointemagazine.com POIN
Spring 2020 TE
pointemagazine.com DANCE-TEACHER.COM SPRING
POINTE MARCH/APRIL 2020 2020
FALL 2019 JANUARY/FEBRUARY 2020 2020 EDITORIAL CALENDARS DANCE-TEACHER.COM 2020 Teacher (Editorial calendars are subject to changes) ballet atTHE its best Training
• MAY/JUNE 2019 • DANCESPIRIT.COM • THE BROADWAY/NYC ISSUE • ARIANA DEBOSE GIANNA REISEN 2 019 ballet at its best shares her favorite Guide | HIGHER May/June music inspiration dancespirit.com ED The “LES PETITS RATS” ISSUE PRE-PRO THE THE Life At The Paris ISSUE HEALTH Give BROADWAY Opéra Ballet School PRE-PRO your dancers a dancemagazine.com FEBRUARY 2020 Issue proper cooldown
DANCE WINNING
• ISSUEMOVING ON CONTEMPORARY ROMAN What to Expect Training MikoAdvice Fogarty &
magazine SOLOS APRIL 2020 From 5 MasterOthers Make at Your First NYC Tips From Top M Peace With Audition Choreographers YEARS 20 CELEBRATING • GEN NEXT BALLET’S MARIINSKY • EJIA Teachers THE HIGHER ED ISSUE • PRECIOUS ADAMS • STARS OF THE CORPS
ALICIA Leaving Ballet | dancemagazine.com
& Judges FEBRUARY 2O20 66 Ballet-Focused DANCE 5 Programs PIROUETTES PERFORMERS LAUREN LOVETTE magazine FROM FOURTH STUDIO WHO DESERVE Shares Her DIY Avoid These CARVING GRAF TONYS Dancewear Hacks MARIINSKY’S BUSINESS
Common Mistakes
| | NEXT GEN HIS OWN PATH When it’s time
VOL. 94 NO. 2 APRIL 2O20 This Year’s Meet 4 Dancers LONGER AT NYCB to sell STUDIO move and be moved. BEST NEW Already MakingBALANCES, Their Mark BETTER MACK BUSINESS SHOWS
| STABILITY Leading Why you need a
DANCE AT |
VOL. 94 NO. 4 RAJA FEATHER KELLY COME BACK THE DANCE S POINTE 4 Exercises ROMAN new attitude SHOE 911 To Try INTERLOCHEN the way at BETTER 4 WAYS INJURY BRINGING KING Solutions To CENTER about parents CAN ACTUALLY IMPROVE move and be moved. KONG TO LIFE Pesky Problems Juilliard YOUR DANCING Joseph Morrissey
|
is making a Dance
DEBBIE ALLEN POINTE , PRECIOUS OF AFALIAH MOBY-DICK difference | NUTRITION BEST OF Division TRIBUNE AUDITIONS GUIDE MEJIA MLK AND FICTION On age-appropriate WARNING SIGNS OF #METOO THE BEST
| BILL T. JONES IS BACK THE 21ST hip-hop music
BAD DIET ADVICE THE 20 BEST WORKS OF THE 21ST CENTURY ADAMS BARBARA ONSTAGE WITH AN CENTURY’S From Student EPIC NEW WORK TOP WORKS YOU’RE ON! BEND SO FAR Of The World To STAYING SAFE ON | SUSAN PILARRE
SOCIAL MEDIA DANCING ROBOTS THE STRESS AND JEALOUSY UNTIL YOU Captivating Artist OF UNDERSTUDYING BARRIERS & BIAS JULIE KENT’S Watch Out For These BASHAW 5 ways to master BREAK WHAT IT’S LIKE FOR Warning Signs 2020 Balanchine style HAS EXTREME IMMIGRANT ARTISTS DANCE BAG Cultivating Leaders FLEXIBILITY GONE NO. VOL.2 21 SITTING OUT THE Summer at Columbia Teachers College TOO FAR? Of REVISITED SEASON How To Study | PLUS A Look At Our DANGERS OF EXTREME FLEXIBILITY Cope When Has VOL. 20 NO. 4 STAR S Favorite Past Covers You’re Injured Guide
|
NAILED IT! IMMIGRANT ARTISTS Aria na The CORPS Ra a Exercises To Boost 10 DANCERS WE’RE Speed And Clarity VOL. 23 NO. 5 Arrived. SWOONING OVER In Petit Allégro How Ariana DeBose Danced, Sang, LETHAL MOVES and Acted Her Way to Stardom
WHAT DANCING ROBOTS | DebbieTHE INIMITABLE Allen 3/18/19 2:34 PM PNT1910_CVRr1 ath r MEAN FOR THE MILITARY HOW INSTAGRAM IS SHAPING DANCE PNT2004_CVRr1 ICON NEVER STOPS THROW OUT PUSHING—OR THE BINARY INSPIRING DSP190 _ 1r1 MAKING DANCE CLASS ll GENDER-INCLUSIVE rin i Wit ro Danc DOCTOR DS0519-cover final.indd All Pages DILEMMA To Th at r An ac A ain WHAT TO DO IF AUDITIONS YOU CAN’T GET TO A DANCE EXPERT January/ July/August GUIDE Winter Summer CAN’T SING? HOW TO BOOK BROADWAY ANYWAY Winter Summer Summer Study Trainee and February Competitions & Summer Study Competitions & Second Company Summer Study Guide Conventions Conventions Spring
Spring Pre-Professional Fall March/April September/ January May September Performance Fall & Pointe’s 20th Higher Ed Teacher Training October Higher Ed Summer Study Money Season Preview Anniversary Higher Ed and the IN EVERY ISSUE: May/June Dance Teacher Awards February June Dance Annual October Cover story: Gorgeous photos and in-depth IN EVERY ISSUE: Auditions Guide Dance Annual Higher Ed Special & Directory Directory Scholarship Guide profiles of the dance world’s most influential November/ Cover story: Intimate profiles of ballet’s March stars. December future stars, plus how and why they’re rising Recital Season Lifelong Dancing July November Letter to My Teenage Self: Big-name dancers to the top. IN EVERY ISSUE: Competitions & Costume Special Conventions share their hard-won wisdom with their Cover story: Up-close-and-personal profiles of April Your Training: Master teachers and Choreography younger selves in thoughtful, moving letters. today’s top teachers, studio owners and dance- December professional dancers on training issues, August Dance Magazine world movers and shakers. Dear Katie: Miami City Ballet soloist and audition tips, expert technique advice and Wellness Awards popular advice blogger Kathryn Morgan more. How I Teach: Master teachers demonstrate a answers readers’ most pressing questions. signature move or their take on a classic element of Show & Tell: An inside look at what technique. IN EVERY ISSUE: Off the Record: Inspiring dancers’ stories, told professional dancers carry with them to Cover story: Beautiful, original Your Body: Tips on nutrition, in their own voices. the studio every day, plus their top trade Ask the Experts: Smart suggestions from seasoned photography and profiles of injury prevention and fitness secrets. Body Buzz: Up-to-the-minute health stories, pros to help studio owners, competition-team today’s most exciting artists to help aspiring dancers and directors and K–12 teachers meet their daily mindfulness advice and fitness tutorials. Director’s Notes: Insight from artistic working in ballet, modern, young professionals perform at challenges. directors on their companies, repertoire and Broadway, tap and commercial the top of their game. Spotlight: Technique and trends broken down (most importantly) what they’re looking for Music: New music options for class and dance. by dance style, from ballet to ballroom to In Training: Teachers and in dancers. competition to contemporary. performance, with recommendations from popular The Latest: News on the coaches on how dancers can choreographers and celebrity teachers. Exclusive photo essays: Rare, day-in-the-life buzziest projects from all over improve their technique and College Corner: An up-close-and-personal moments captured backstage and in the Teachers’ Tools: Strategies and materials that make the world of dance. artistry. look at the college dance scene, with higher studio with star dancers, choreographers ed FAQs. teachers successful in their careers and classes, The Conversation: Thought- Your Career: Business insights and rising talent. colleague-to-colleague. provoking essays on timely for dancers, choreographers, You Should Know: Profiles of rising stars in all Your Best Body: Guidance and cross-training DT Notes: Roundups of essential dance news, discussions and debates. administrators and directors. dance styles, from ballet to commercial. exercises from leading dance medicine opportunities, awards and resources. Why I Dance: Moving personal Plus: Need-to-know competition info, from the specialists, plus health and nutrition advice Theory & Practice: How-to guides for the practical essays from major dance stars. best tips and tricks to advice from judges. to stay strong and injury-free. matters of teaching, from managing student —9— dynamics to perfecting pirouettes. SPONSORED CONTENT Sponsored Content package includes: Sponsored content, two Facebook/Twitter promotions of sponsored content, one newsletter promotion of sponsored content
Sponsored content written by Dance Media’s Marketing Services Division
monthly site sessions* dancemagazine.com 675,765
dancespirit.com 329,635
pointemagazine.com 313,335
dance-teacher.com 81,435
*last three months’ average as of 4/8/2020 —10 — SOCIAL MEDIA
SOCIAL MEDIA STATS: • Dance Magazine readers spend an average of 26 minutes on Dance Magazine’s Facebook, Instagram and Twitter per week • Dance Spirit readers spend an average of 26 minutes on Dance Spirit’s Facebook, Instagram and Twitter per week • Pointe readers spend an average of 30 minutes on Pointe’s 2.27 million Facebook, Instagram and Twitter per week followers across • Dance Teacher readers spend an average of 23 minutes on Dance Teacher’s Facebook, Instagram and Twitter Dance Media brands!* per week
Harvey Research Audience Study 2019
facebook instagram twitter likes* followers* followers* Dance Magazine 470,815 126,890 126,600
Dance Spirit 469,305 102,865 80,500
Pointe 582,150 137,100 62,100
Dance Teacher 77,950 9,480 28,300
—11— *as of 4/8/2020 THE DANCE EDIT THE DANCE EDIT PODCAST is a weekly roundtable discussion of the top 116,500* stories moving and shaking the dance world. subscribers It’ll get you up to tempo in about 15 minutes every Thursday morning.
a petit daily digest EXCLUSIVE THREE-MONTH Quote of the Day: An inspirational or SPONSORSHIP engaging quote at the top of the OF THE DANCE newsletter EDIT PODCAST:
l Your promotional On the Calendar: A brief promotion message exclusively for upcoming events, performances, to the entirety of The auditions and more Dance Edit Podcast Are you a dancer, a dance listeners enthusiast or some other variant of dance obsessive? Well, you’ve Deal of the Day: A product-focused l Your promotional found your podcast people. Join section promoting a deal or sale message created and Dance Spirit and Dance Magazine crafted with Dance editors Margaret Fuhrer, Courtney Media’s Marketing Escoyne, Cadence Neenan and Parting Shot: An eye-catching image with Services Division and Lydia Murray for The Dance Edit Podcast. In addition to unpacking a short, grabby caption thedanceedit.com read aloud by The the news of the week, we play cute Dance Edit’s Margaret @thedanceedit games, touch on notable moments Premium sponsorship of entire Fuhrer in dance history, and even break @the.dance.edit down the dance memes happening newsletter: Premium logo and link l Logo inclusion on on Instagram and TikTok. From the placement in the top “brought to you by” latest Ratmansky premiere to the lat- @dance_edit The Dance Edit Pod- section as well as sponsorship cast digital promotions est celebrities doing the Renegade challenge, we ruminate on it all. of all sections and website for three months —12— *last three months’ average as of 4/8/2020 NEWSLETTERS
Reach, educate, inspire and inform Dance Media’s readers through engaging DANCE BUSINESS WEEKLY and interactive messaging within subscriber email newsletters. Drive dancers and Dance Business Weekly has 15,000 email dance professionals to your sites, social channels, e-commerce platforms, events subscribers*: Dance retailers, studio owners, and programs through targeted content marketing. dancewear manufacturers—the small businesses that make up the dance community. Bringing you news, tools and tactics to help NEWSLETTER STATS: your dance business meet the challenges of • 71% use Dance Magazine’s newsletter, thriving and growing in a fiercely competitive 26 spending an average of minutes per week corporate world. Let’s keep the small dance • 73% use Dance Spirit’s newsletter, spending business economy strong! an average of 26 minutes per week • 73% use Pointe’s newsletter, spending an average of 28 minutes per week DANCE BUSINESS WEEKLY Harvey Research Audience Study 2019 RECIPIENTS INCLUDE: • EXECUTIVE DIRECTORS NEWSLETTER SUBSCRIBERS* • OPERATIONS MANAGERS Dance Magazine...... 24,000 • DIRECTORS OF DEVELOPMENT Dance Spirit...... 19,500 Pointe...... 34,000 • HEADS OF MARKETING Dance Business Weekly Thursday • MARKETING DIRECTORS • COMPANY OWNERS Dance Magazine Friday • CHIEF MARKETING OFFICERS Dance Spirit Tuesday • DANCE RETAILERS Pointe Wednesday • STUDIO OWNERS • DANCEWEAR MANUFACTURERS
—13— *last three months’ average as of 4/8/2020 WEBSITE BANNER ADVERTISING
1.4 million visitors and 5 million views across the Dance Media network!*
monthly site sessions* dancemagazine.com 675,765
dancespirit.com 329,635
pointemagazine.com 313,335
dance-teacher.com 81,435
—14— *last three months’ average as of 4/8/2020 DEDICATED EMAILS
Share your message directly to our opt-in targeted email lists.
dedicated email subscribers* Dance Magazine 25,700 Dance Spirit 14,500 Pointe 33,200 Dance Teacher 9,000 Dance Business Weekly 17,000
—15— *last three months’ average as of 4/8/2020 GIVEAWAYS
GIVEAWAY PACKAGE INCLUDES: l Placement in an article on brand’s website, as well as on a landing page for entries l Three Facebook promotions, one Instagram Stories promotion, two newsletter ads and one 30-day banner ad l Data collection and lead generation monthly site dedicated email facebook instagram sessions* subscribers* likes* followers*
Dance Magazine 675,765 470,815 126,890 Each package is good for 30 25,700 days and is exclusive to the Dance Spirit 329,635 14,500 469,305 102,865 selected brand. Pointe 313,335 33,200 582,150 137,100 Dance Teacher/ Dance Business Weekly 81,435 17,000 77,950 9,480
*last three months’ average as of 4/8/2020 —16— LISTINGS COLLEGE GUIDE
l Phoenix College Dance Annual Directory State Health Enhancement & 71% STATE GUIDE Lifetime Programs American Musical Phoenix, AZ 85013 and Dramatic Academy 602.285.7500 College and California—Santa phoenixcollege.edu Conservatory of Barbara, University of the Performing Arts, Theater and Dance Dept The industry’s most trusted resource for all of Dance Spirit readers Guide Pima Community Dance Theatre Santa Barbara, CA 93106 A geographic listing of more than College West Los Angeles, CA 90028 805.893.3241; bharwell@ Performing Arts 800.367.7908 theaterdance.ucsb.edu 600 schools in the US and abroad, Tucson, AZ 85709-0015 [email protected] theaterdance.ucsb.edu 520.206.6690 amda.edu arranged alphabetically by state and [email protected] SEE PAGE: 38 California—Santa Cruz, things dance. Annual yellow-page–style pima.edu University of would travel for a by country. Bakersfield Theater Arts Dept Scottsdale Community College Santa Cruz, CA 95064 Community College Theatre Arts 831.459.2974 Scottsdale, AZ 85256 Bakersfield, CA 93305 [email protected] directory that is looked forward to by our ALABAMA 480.423.6600 661.395.4011 theater.ucsc.edu Alabama, University of [email protected] bakersfieldcollege.edu Dept of Theatre and Dance ARIZONA scottsdalecc.edu/dance California Institute of Tuscaloosa, AL 35487 Arizona, University of Cabrillo Integral Studies summer intensive! 205.348.5283 School of Dance ARKANSAS Community College Expressive Arts Therapy [email protected] Tucson, AZ 85721 Arkansas, Dance Dept San Francisco, CA 94103 readers year after year. Rates starting at $235. theatre.ua.edu 520.621.4698 University of Aptos, CA 95003 415.674.5500 x248 [email protected] Fayetteville, AR 72701 Texas831.479.6100 Woman’s University ciis.edu Alabama School dance.arizona.edu 501.575.2000 [email protected] of Dance of Fine Arts SEE PAGE: 40, 113 uark.edu PO Boxcabrillo.edu 425708 California Institute Dance Dept Denton, TX 76204 of the Arts Birmingham, AL 35203 Arizona State University Arkansas—Little Rock, 940.898.2085;California—Berkeley, 940.898.2098 fax The Sharon Disney Lund 205.252.9241 The School of Film, Dance University of [email protected] of School of Dance [email protected] and Theatre Theatre Arts and Dance twu.edu/danceTheater, Dance, and Valencia, CA 91355 asfa.k12.al.us Tempe, AZ 85287-2002 Little Rock, AR 72204 MARY WILLIFORD-SHADEPerformance Studies 661.253.7771 480.965.5337 501.569.3291 Berkeley, CA 94720-2560 [email protected] educational praxes in dance and offers Alabama State University filmdancetheatre.asu.edu [email protected] BA, MA, MFA,510.642.1677 PhD, Minor in Dance calarts.edu a flexible program of study geared to the Theatre and Dance SEE PAGE: 40 ualr.edu/theatre/danceSecondary [email protected] Certification SEE PAGE: 47,professional 114 goals of individual students. Montgomery, AL 36101-0271 GRADUATE STUDIES tdps.berkeley.edu Available options allow students to pursue 334.229.6929 Chandler-Gilbert East Arkansas The Texas Woman’s University Department California Statethe MA in Dance concurrently with a master’s [email protected] Community College Community Collegeof Dance is a learningCalifornia—Davis, community where Polytechnic—Pomonain library science or coursework in arts l alasu.edu/bfadanceprogram Communication & Fine Arts Dept of Humanities Auditions Guide individuals workUniversity collaboratively of with others Pomona, CAleadership. 91768 The MFA in Dance program Chandler, AZ 85225 Forrest City, AR 72335 to expand their knowledgeTheatre and of dance,Dance discover 909.869.4709provides students with opportunities to Birmingham-Southern 480.732.7136 870.633.4480 career possibilities,Davis, and CAdevelop 95616 the skills to pomona.edu/danceacquire and develop the skills and College [email protected] eacc.edu 530.752.0888 shape a future in the field of contemporary knowledge necessary to participate Dept of Theatre and Dance cgc.edu/dance [email protected] California State T dance. Guest artist residencies and master significantly in the field of contemporary Birmingham, AL 35254 Henderson State theatredance.ucdavis.edu classes, student repertory companies, cultural University—Dominguezdance. Through the development, 205.226.4943; [email protected] Glendale University Hills U dance experiences, supervised public and implementation, and expansion of individual Year-round guide informing the dance world of bsc.edu Community College Communication California—Irvine, Theatre and Dance community teaching opportunities, and artistic vision and goals, the program prepares Performing Arts Dept and Theatre Arts University of Carson, CA 90747 research symposia provide graduate students students to excel in critical engagement Huntingdon College Glendale, AZ 85302 Arkadelphia, AR 71999 Claire Trevor 310.243.3732 with an array of possibilities for pursuing their while exploring innovative formats, venues, Dept of Theatre and Dance 623.845.3796; lennademarco@ 870.230.5168 School of the Arts, [email protected] artistic, academic, and professional goals. and creative processes as a choreographer, Montgomery, AL 36106 gcmail.maricopa.edu [email protected] Dept of Dance csudh.edu The presence of accomplished performers, performer, researcher/writer, and arts leader. 334.833.4538 gc.maricopa.edu hsu.edu Irvine, CA 92697-2775 audition opportunities. Rates starting choreographers, and researchers/writers on The MFA program focuses on developing an [email protected] 949.824.7283 California State our faculty and as guests provides students understanding of contemporary dance huntingdon.edu Grand Canyon University CALIFORNIA [email protected] University—East Bay with opportunities to participate in a wide practices that values individual somatic Dance Dept Academy at EDGE dance.arts.uci.edu Theatre and Dance Dept range of professional programs, as well as engagement and diverse approaches to Montevallo, University of Phoenix, AZ 85017 Los Angeles, CA 90038 SEE PAGE: 47 Hayward, CA 94542 to be mentored by those with extensive implementing artistic visions in shifting Dept of Kinesiology 602.639.6295; [email protected] MEDLOCK 323.962.7733 510.885.3118 experiences in the field. The MA in Dance at $195. Montevallo, AL 35115 gcu.edu/dance [email protected] California—Los Angeles, [email protected] landscapes, including the ability focuses on a variety of intersections of theory to use and adapt a variety of technologies in 205.665.6590 SEE PAGE: 64 JESSEacademyedge.com SCROGGINS University of csueastbay.edu [email protected] and practice in the contexts of Deptartistic, of cultural,World Arts ways that will expand notions of where and the nature of dance praxis in philosophical, montevallo.edu Mesa Community College Allan Hancock and Cultures/Dance how Californiato reach dance State audiences. The Phd in cultural, and historical contexts. Emphasizing Exercise Science and Dance College Los Angeles, DanceUniversity—Fresno is a low-residency cohort program an array of qualitative research methodologies,
Southern Union State Mesa, AZ 85202 DanceThe DeptUniversity of the ArtsCA 90095-1608 designedTheatre for established Arts and Dance professionals in the program is designed to prepare doctoral Community College 480.461.7597 SantaSchool Maria, of Dance CA 93454 310.825.3951 the fieldFresno, of dance CA 93740who are ready to pursue a candidates to engage in independent Wadley, AL 36276 [email protected] 805.922.6966320 S Broad x3213St [email protected] broadly 559.278.5107;articulated research university agenda. Focusing research that will lead to contributions of new 256.395.2211 mesacc.edu/dance Philadelphia,dmcmahon@hancock PA 19102 wacd.ucla.edu on [email protected] artistic practice, the coursework knowledge to the field of dance. Students are suscc.edu 800.616.ARTS; 215.717.6045 fax provides a challenging, research-intensive accepted into the PhD program every other college.edu fresnostate.edu/theatrearts Northland Pioneer College [email protected] California—Riverside,program of study that examines and questions year to begin study in the summer of even ALASKA Theatre Arts Dept uarts.edu University of California State years. Review of PhD applications begins
Alaska—Anchorage, Holbrook, AZ 86205 DONNAAlonzo FAYE King BURCHFIELD Dance Dept University—Fullerton December 1 prior to the program start date. University of 800.266.7845 x6217 LINES Ballet Riverside, CA 92521 Theatre & Dance Dept Graduate auditions for admission to the MA Dance Program npc.edu BFA, BFAMFA atin DominicanDance 951.827.3944 Fullerton, CA 92834 and MFA programs, scholarships, and teaching l Anchorage, AK 99508 assistantships are held annually in early Competition & Convention Guide University of [email protected] 657.278.3628 907.786.1792 Paradise Valley UniversityCalifornia of the Arts’ dance MFA is a dance.ucr.edu [email protected] February. TWU is coeducational and is an [email protected] Community College mentor-basedMusic, programDance and that expands from a dance.fullerton.edu accredited institutional member of the uaa.alaska.edu Phoenix, AZ 85032 leadershipPerforming faculty supported Arts by an internationalCalifornia—San Diego, SEE PAGE: 48 National Association of Schools of Dance. 602.787.6500 group of scholars,San Rafael, artists, CA curators,94901 writers, andUniversity of pvc.maricopa.edu community415.863.3040 members who x281 are located Dept of Theatre California State [email protected] the United States and abroad. and Dance University—Long Beach Dance Media’s go-to guide for planning an Experts frombfa.linesballet.org across the fields of dance, live La Jolla, CA 92093 Dept of Dance and visual arts,SEE and PAGE: social 38 justice gather to 858.534.3791 Long Beach, CA 90840-7201 work within the MFA curricular platforms. These [email protected] 562.985.4747 affiliated artists and guest lecturers represent theatre.ucsd.edu dance@csul b.edu an intentionally diverse array of approaches to csulb.edu/dance award-winning competitive season. Packages theorizing and practicing embodied knowledge SEE PAGE: 48 in relation to citizenship and art-making. The SEARCH FOR COLLEGES AT DANCEMAGAZINE.COM program offers two distinct cohorts for both emerging and mid-career artists. The THE Philadelphia-ResidencyDNC19CG_123r1 Cohort (for emerging GUIDE artists) is a 60-credit, 15-month full-time 123 starting at $525. STUDY program designed for young artists with a SUMMER strong interest in expanding their practice and THE 2020 research in an experimental and uninterrupted GUIDE way. Applicants should hold three to five years UArts, in the center of Philadelphia. Faculty, STUDY of experience beyond an undergraduate mentors, and visiting artists support students r SUMMER degree in dance. Year-residency students as they develop practices, pedagogies, and THE 2020 MILES YEUNG-TIEU r complete intensive fall and spring terms at modes of research within the context of r Philadelphia and beyond. The Low-Residency Cohort is a 60-credit, 15-month format designed ul 13 ug 1 Collegefor mid-career artists, teachers, and dance ballet, conditioning, CLASSES: professionals who want to question their own work and reevaluate their career trajectories. through self-directed research of situated contemporary, improvisation, THE Applicants typically hold 8 to 10 years or more pedagogical practices, which may be located in ury prevention, a , modern, of experience as creative practitioners in their anywhere. Each student is supported by l field. Low-residency coursework is completed mentors and their fellow peers, and distance- Pilates, repertory, stretch, yoga, Costume Guide Recs learning tools facilitate the delivery of composition, partnering coursework. You can also explore our Flex AGES: , , 101Track, designed for artists in need of more A, PP, P flexibility. On a case-by-case basis, this third LEVELS: HOW TO GET GLOWING LETTERStrack extends the duration of study from 15 to TUITION: , 22 months and may be available to qualified Essential info on more than 50 costume brands. P, HA candidates. Contact [email protected] to learn 2020 , V, S FROM YOUR BETTERS By Helen Rolfemore. DNC19CG_121r1
Break The Floor SEARCH FOR COLLEGES AT DANCEMAGAZINE.COM Upgrades available starting at $50. Productions North Hollywood, CA SUMMER S r DIRECTOR: ecause they’re the one part of college 818 3 8 98 Bapplications you don’t do yourself, r teacher recommendations can feel like big, r scary question marks. As Sarah Langford, 121 STUDY ancer aloo a college counselor at The Chicago Academy engaged with outside of the studio? Who Anaheim, CA for the Arts, says, “When admissions chooses have you gone to for extra help?” The teacher recommendations,” Lovely explains. If that’s ul 20 26 between equally talented candidates, a not possible, shoot for six weeks’ notice. ballet, ballroom, memorable letter can put you in the ‘yes’ who gave you an A might not have seen you CLASSES: take initiative, persevere, and ultimately Don’t ask for a letter of recommendation choreography, conditioning, pile.” Take heart: You have more control within two weeks of the deadline unless l GUIDE over what ends up in these letters than grow when faced with challenges. Summer Study Guide contemporary, hip hop, it’s an emergency. “It’s inconsiderate to give you might realize. Here, Langford and Think twice before asking a teacher Compiled by Jennifer Roit improvisation, in ury prevention, teachers less time than that, considering Sarah Lovely (director of college counsel from your freshman or sophomore year, a , modern, musical theater, - they’re writing letters for lots of students,” ing at Walnut Hill School for the Arts) spill which Langford says raises a red flag: “You nutrition, Pilates, pointe, repertory, says Lovely. the secrets to ensuring you’ll get letters were 14 and now you’re 17—hopefully a stretch, variations, yoga very different, improved learner.” And don’t Don’t be afraid to gently nudge your that’ll help launch you into the dance de recommenders once or twice as the dead Anaheim Ballet AGES: - make the mistake of choosing people based - B, I, A, PP partment of your dreams. line approaches. “Respectfully remind them naheim allet chool LEVELS: on job title or fame outside the school or stu CALIFORNIA TBD S, P - how important it is that your application be AMDA High School Anaheim, CA TUITION: dio. Ignore impulses to ask the department r CHOOSE WISELY complete, and that you’re grateful for the Summer Conservatory DIRECTORS: chair or studio owner, for example, if you’re LE ELS EY Whether the application calls for academic difference their letter makes,” suggests ollege and onservatory r S r not close—what’s important is the detail of B Beginner or dance letters of recommendation (or Langford. l r the recommendation itself. Higher Ed Guide of the erforming rts both), you’ll want to keep the same princi I ntermediate - Los Angeles, CA 1 0 090 ple in mind when choosing your recom PAINT A PICTURE r - ASK EARLY, ASK OFTEN A Advanced DIRECTOR: mender. “The quality of the student–teacher While you should never write a recommen 3 3 03 91 r Reach dancers relationship is incredibly important,” Ideally, ask recommenders late in the - PP Pre professional spring of your junior year. “Nowadays, dation letter yourself, feel free to discuss r un 29 ul 25 Lovely says. “Who has written really good Pro Professional acting, ballet, anecdotes and personal qualities you’d like CLASSES: comments about you? Who have you there are so many early deadlines that teachers need the summer to write their your recommender to highlight. “Talking T Teacher American Dance character, choreography, City Ballet— about the rigor of dance is important,” Training Camps conditioning, hip hop, in ury San Francisco says Langford. “The letter can show what lympic alley, CA prevention, a , men s classes, making it’s meant for you to dance every day and San Francisco, CA 8 383 38 modern, musical theater, nutrition, r succeed academically.” EXT A NF EY pointe, repertory, partnering, DIRECTOR: 1 88 8 My first-choice Other application components may be A Audition re uired r r voice, stage makeup HELP! customized for a particular dance depart AGES: r - ierra , P ment, but recommendations shouldn’t V ideos accepted I, A, PP r recommender said no! ountains ance amp LEVELS: mention a specific institution unless your re-professional decisions on , S Scholarships DATES: TUITION: Have a good number of teachers in mind so you don’t take it personally if someone recommender is an alum or has some African, ballet, P, HA oys program available CLASSES: A, V, turns you down. “It’s not necessarily about you—it could be they don’t have time other connection. “When I worked in ad un 15 ug 7 - because of something in their personal life,” says Lovely. “Be happy they were honest missions at NYU, the worst was a letter P Performance choreography, contemporary, ballet, character, opportunity hip hop, improvisation, in ury Backhausdance CLASSES: enough to admit they’re not the best person for the job,” says Langford. A refusal saying ‘This is why so-and-so would be a hapman niversity choreography, conditioning, enables you to find a recommender with meaningful things to say about you as a perfect fit at Columbia,’ ” says Lovely. HI Housing included prevention, a , modern, musical AGES: contemporary, a , men s IMAGES ATAKAN/GETTY their higher dancer and student. theater, stretch range, CA in tuition , A r B, I DIRECTOR: classes, pointe, stretch, variations Helen Rolfe is an editor at Dance LEVELS: Spirit Housing . TTY IMAGES/THINKSTOCK HA , weekly TUITION: 1 9 313 GE available at additional 8 DANCE MAGAZINE COLLEGE GUIDE 2019/2020 , P, HI 2020 • dancespirit.com cost S 0 • DSP 001_0 1r1 education DNC19CG_008r1 DSP 001_0 0r1
—17— EVENTS COMING 2020 SOON AWARDS
A tradition dating back to 1954, Dance Teacher Awards: Honoring the Dance Magazine Awards have Pointe Magazine 20th Anniversary: four dance educators for their long celebrated living legends Celebratory event held at Lincoln outstanding contributions to the 25 who’ve made a lasting impact Center and master classes with field. Recipients have included to watch on dance. u December ballet stars! u Fall studio owners, professors, program directors, K–12 teachers and more, LIVE whose specialties run the gamut of dance genres. u Fall l Fall l
DANCE-TEACHER.COM
JULY/AUGUST 2019
2019–20 COMPETITION & CONVENTION GUIDE
NIGEL LYTHGOE POP UP Making dance dreams come true
Plus: Announcing the 2019 Dance Teacher SHOP! Awards H Macarena Gandarillas H Marisa Hamamoto H Michele and Molly Larkin H Jarrah Myles l Summer l
—18— DIGITAL SPECS & REQUIREMENTS
INSTAGRAM POSTS DO Content aimed at brand awareness. Instagram is a DON’T Low-quality images or images that aren’t Send us the asset(s) you’re considering and any key highly curated, aesthetically focused platform. It’s a great oppor- eye-catching or on-brand. Instagram is the most highly points you’d like to include, and we’ll help you craft tunity to post subtle branded content that associates your brand curated of social media platforms. Images should ideally with a compelling image, or a helpful or inspiring quote. blend in with the editorial aesthetic we’ve established and be a post that will resonate with our audience. eye-catching and high-quality. DO Images that tell a story. Though we can include short IMAGE/VIDEO SPECS captions on Instagram, since it’s such a visual platform, the DON’T Images with text. While memes and images with •1080px x 1080px image itself should tell a story and stand on its own. compelling quotes on them work well on Instagram, images •All images should be at least 1MB; videos must be between 3 that contain other types of text (logos, information) look too and 60 seconds. DON’T Calls to action. Instagram doesn’t allow users to include much like ads to receive high levels of engagement. We find •Please send photo credits for all images. links in Instagram captions, so any post that is trying to get that this information is better received in the caption. •Please add the selected Dance Media brand as a partner on audiences to take a specific action isn’t going to have much Instagram through the following pathway: Settings > Business > success. Instagram stories, with their “swipe up” feature, are a DON’T Posed, promotional images. Candid images of Branded Content > Approved Business Partners much better choice for CTAs. dancers tend to work better.
DON’T Reuse assets. To keep our Instagram grids fresh for our audience, we don’t repeat images, though we’re happy to get across the same messaging multiple times with different images.
INSTAGRAM STORIES DO Tutorials. Have a dancer show how she preps her pointe DON’T Overly long stories. Users will tap away from a story Send us a selection of photos and videos as well as shoes, or a master summer intensive teacher show how to nail if it gets too long or boring. We recommend a maximum of any key points you’d like to include, and we’ll help a complicated trick. seven slides. you craft an Instagram story that resonates with our DO Behind-the-scenes content. Give users an insider look DON’T Video content that isn’t customized. Slapping video audience. at a rehearsal, performance, class, competition, convention: content originally created for a different purpose onto an It just needs to feel exclusive enough to be exciting. Instagram story generally doesn’t work because of the unique IMAGE/VIDEO SPECS shape of stories, the fact that most users watch them without •Images and videos must be 750px x 1334px DO Listicles. We can help you craft a listicle-style story (e.g. sound, and the high volume of quality, engaging video content •Images must be at least 1MB. “Six Things You Should Know About Your Pointe Shoes”) just a tap away. •Please send photo credits for all images. through Instagram Stories’ multi-slide feature. These can be •Please add the selected Dance Media brand as a partner on sold alone or as a promotion for a sponsored listicle on one DON’T Low-quality images or videos. There’s so much Instagram through the following pathway: Settings > Business > of our websites. high-quality content on Instagram; users will navigate away Branded Content > Approved Business Partners from anything that doesn’t meet their standards. DO Takeovers from exciting figures in the dance DO Calls to action! Instagram Stories’ “swipe up” feature world. Takeovers with lesser-known folks can work too; makes it a great place for content directing audiences to take whatever they’re doing just has to be that much more a specific action. (Please note at this time we are unable to engaging. (Please note that while clients provide content for use “swipe up” on Dance Teacher Instagram stories.) takeovers, Dance Media will post all content.) —19— DIGITAL SPECS & REQUIREMENTS
FACEBOOK •Recommended video formats are MP4 and MOV. DO Dancy videos. Our audience loves videos that feature Send us the asset(s) you’re considering and any key •Video sweet spot is 60–90 seconds exciting dance footage! We see the best results when videos points you’d like to include, and we’ll help you craft are focused on the movement, without much text in the way. Please send photo credits for all images. a post that will resonate with our audience. DON’T Anything that looks like an ad. The more a post resembles an advertisement, the less engagement it will get. STILL IMAGE DO Memes, infographics, funny/inspirational quotes We can work together to create subtle branded posts that Size recommendations: that are engaging and shareable, and that align with your excite our audience and reflect your brand’s goals. •1200px x 630px (These will appear with a maximum width of brand. 470px in the Facebook feed.) DON’T Long captions or lots of text. Posts with 80 char- acters or less get the most engagement on Facebook, and VIDEO DO Link to branded content or other key posts. Posts images with 20% less text perform better. If an image has too Size recommendations: that push out to compelling stories outperform other types of much text, Facebook will not allow us to boost it. •1280px x 720px (for landscape and square) Facebook content. Direct us to your sponsored content, your •Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x blog, or another story that conveys important messaging for Please note that Dance Media boosts all sponsored Facebook 600 (square) your brand. posts to improve reach and engagement. •Maximum video file: 4GB
WEBSITE BANNER ADVERTISING DO Calls to action. Entice a user to click by giving a clear DON’T Low-quality images. directive: “Learn more,” “Buy tickets,” etc. SPECS DON’T Too much text and small or hard-to-read text. 300px x 250px; 300px x 600px; 728px x 90px; 320px x 50px; DO Simplicity. Keep your messaging, fonts, imagery and call 970px x 250px to action as clear and simple as possible. Use the same font DON’T Relying solely on banner ads. Banner ads are ide- All images should be under 1MB—PNG, JPEG, GIF (bold is always good!) or if using different fonts, be extremely ally used as a way to enhance a well-rounded campaign, and intentional about why you’re doing it. Avoid thin and unusual reach our readers at lots of different touch points. Used alone, For dance-teacher.com: fonts. they are not a way to see immediate results. 300px x 250px All images should be under 1MB—PNG, JPEG, GIF DO Clean animation. If your ad lends itself to simple anima- DON’T Stock images. Users can tell when an image isn’t tion (such as changing colors or fun dance footage), it can your own! It makes your ad look generic, which won’t help EVERY AD SHOULD INCLUDE THESE FOUR MAIN help draw the eye. with clicks. ITEMS: • Your logo or company name DO Buttons help tell users where their eye should go and where DON’T Multiple images. Banner ads are simply too small to • A value proposition they should click! They can be a useful tool in setting apart include lots of images. Pick the one that’s most visually appeal- • A unique, striking image that speaks to your brand your key message or call to action. ing and best expresses your brand, or use GIF animation to • A call to action switch between 2 and 4 of your favorites.
—20— DIGITAL SPECS & REQUIREMENTS
DEDICATED EMAILS DO Engaging subject lines. Subject lines determine whether DON’T Possessive pronouns. We’re delivering your mes- or not someone will see the rest of your messaging. We give sage to our audience on your behalf. So it’s confusing for DO One clear focus, one clear call to action. Know what them no choice but to open your email by writing engaging the user when we use language like “our program” or “our you want your email to do, and use the whole email to subject lines that leave a question unanswered (“What You product.” We always replace pronouns with the name of achieve that. Users will be overwhelmed or confused with Need to Know About Brand X” or “The Unexpected Benefit your company (“Brand X” rather than “our brand”). lots of text/images and multiple calls to action. of Using Brand X”).
DO Simple, compelling images. All imagery should be clean, color, high-resolution and striking enough to make a user want to keep scrolling.
NEWSLETTER ADS DO Simplicity. Keep your messaging, fonts, imagery and call to DON’T Low-quality images. SPECS action as clear and simple as possible. Use the same font or, 300px x 250px—JPEG, GIF if using different fonts, be extremely intentional about why DON’T Too much text and small or hard-to-read text. you’re doing it. Avoid thin and unusual fonts. EVERY AD SHOULD INCLUDE THESE FOUR MAIN DON’T Stock images. Users can tell when an image isn’t ITEMS: DO Clean animation. If your ad lends itself to a simple your own! It makes your ad look generic, which won’t help • Your logo or company name animation (such as changing colors or fun dance footage), it with clicks. • A value proposition can help draw the eye. • A unique, striking image that speaks to your brand DON’T Multiple images. Newsletter ads are simply too small • A call to action DO Buttons. Buttons help tell users where their eye should go to include lots of images. Pick the one that’s most visually ap- and where they should click! They can be a useful tool in pealing and best expresses your brand, or use GIF animation DO Calls to action. Entice a user to click by giving them a setting apart your key message or call to action. to switch between 2 and 4 of your favorites. clear directive: “Learn more” or “Buy tickets,” etc.
—21— DIGITAL SPECS & REQUIREMENTS
THE DANCE EDIT DEAL OF THE DAY DO Images that tell a story. Though you’ll have one sentence of Please refer to “The Best of The Dance Edit” for Includes up to two sentences of copy—40 words maximum— text, the image itself should get your message across and stand examples. crafted by Dance Media with the client’s input, one link and on its own. one photo, 500px x 500px. DO Copy that references the image. In this section, it’s all QUOTE OF THE DAY DO Deals that are truly deals! The better the deal, the about the image—so the copy should connect directly to the Includes up to two sentences of copy—40 words maximum— more your content will grab our audience’s attention. photo rather than trying to say something unrelated. submitted by the client and edited by Dance Media, and one link. Be sure to accurately attribute your quote! DO Seasonal or otherwise timely deals. Whether it’s DON’T Images that look like ads—particularly images with tied to a holiday, a season or an event on the dance calen- overlaid text. The more the image resembles a traditional DO Funny, compelling or thought-provoking quotes. dar, make whatever you’re promoting feel relevant. advertisement, the less time our readers will spend engaging Think: quotes that you’d see on your social media feed and with it! want to share. DO Clear, clean images. Make sure you have a compelling image of whatever you’re trying to sell—it should be color, DON’T Images with text. Text-heavy images can read as too DO Quotes about dance or by well-known dance high-resolution and free of text. promotional in this section—simple, clean photos are a better fit. figures. This is The Dance Edit, after all! DON’T Reuse assets. We don’t repeat images, so that we can DON’T Posed, promotional shots. Candid images of DO Quotes that relate to your brand in a creative keep this section fresh for our audience. dancers tend to work better. way. Did your brand ambassador say something clever in an interview? Are you promoting a ballet based on a DON’T Calls to action. This section is all about teaching our famous book you could pull a quote from? Etc. PARTING SHOT audience something about your brand through a compelling Includes one high-resolution photo or video link (from Vimeo or image. Direct calls to action for events or products are better DO Content aimed at brand awareness. Use this oppor- YouTube only); one sentence—20 words maximum—with a call suited for On the Calendar or Deal of the Day, respectively. tunity to give our readers a sense of what your brand is all to action, crafted by Dance Media with the client’s input; and about. one link. Please also send caption and credit information for DON’T Reuse assets. We don’t repeat images, so that we can photos, including the names of the dancers (if four or fewer are keep this section fresh for our audience. DON’T Overly promotional quotes. Quotes that feel like pictured) and the name of the photographer. they belong in an advertisement won’t stick with our readers. DON’T Complicated or multi-part promotions. With DO Gorgeous dance shots or videos! Again, this is limited text available, it’s best to keep your messaging clear, The Dance Edit! simple and catchy. ON THE CALENDAR Includes up to two sentences of copy—40 words maximum— DO Funny dance memes. crafted by Dance Media with the client’s input, and one link. DO Behind-the-scenes moments. Give readers a glimpse of DO Clear, focused promotions about dance events. what it’s like backstage at your show or an inside look at how Whatever your event may be, this is an opportunity to your product is made, to help build that personal connection succinctly tell our readers why they should attend it—includ- to your brand. ing dates, location, and a link to register, buy tickets or learn more.
—22— Print Ad Specs & Material Requirements Print Deadlines
DANCE MAGAZINE — 2020
ISSUE AD SPACE DEADLINE MATERIAL DUE
All ads must be submitted online. To create your account, please visit dancemedia.sendmyad.com. February-20 2-Dec 16-Dec
March-20 1-Jan 13-Jan
April-20 27-Jan 14-Feb
• Make sure all ads are built correctly to spec and scaled at May-20 24-Feb 16-Mar 100%. June-20 23-Mar 13-Apr July-20 27-Apr 18-May • All support files—fonts and images—must be linked. August-20 22-May 15-Jun
• All images must be CMYK. No RGB images accepted. September-20 29-Jun 20-Jul (Convert all images to CMYK in Photoshop before placing October-20 27-Jul 17-Aug AD SIZE TRIM BLEED them in your layout program.) November-20 31-Aug 21-Sep December-20 28-Sep 19-Oct 2-Page Spread—Bleed 16" x 10.875" 0.125" • All images must be high-res. Images at 150 dpi or less will not January-21 26-Oct 16-Nov be accepted. POINTE — 2020 2-Page Spread—Nonbleed 15.5" x 10.375" 0" ISSUE DATE AD SPACE DEADLINE MATERIAL DUE • Maximum ink density should be set to standard 300% or less Full Page—Bleed 8" x 10.875" 0.125" April/May/June-20 17-Jan 14-Feb on all images. July/August/September-20 20-Apr 15-May Full Page—Nonbleed 7.5" x 10.375" 0" • No Pantone colors (convert to process). October/November/December-20 13-Jul 14-Aug January/February/March-21 19-Oct 13-Nov • No spot colors (convert to process). 2/3 Vertical 4.625" x 10.1875" 0" DANCE SPIRIT — 2020
• Make sure “White” type is NOT set to overprint. ISSUE DATE AD SPACE DEADLINE MATERIAL DUE 1/2 Horizontal 7" x 5.0625" 0" • If using InDesign, set your “Appearance of black” preference April/May/June-20 17-Jan 14-Feb July/August/September-20 20-Apr 15-May 1/2 Vertical 3.5" x 10.1875" 0" to both display and output blacks “Accurately.” October/November/December-20 20-Jul 14-Aug • Crop marks should be ON for partial ads. January/February/March-21 19-Oct 13-Nov 1/3 Horizontal 4.625" x 5.0625" 0" DANCE TEACHER — 2020 • Please label your PDF accordingly: ISSUE DATE AD SPACE DEADLINE MATERIAL DUE 1/3 Vertical 2.25" x 10.1875" 0" title/year/month/ad size/client. March/April -20 6-Jan 17-Jan
1/6 Horizontal 4.625" x 2.25" 0" Example: dancemagazine1901_13V_ballet.pdf May/June -20 24-Feb 16-Mar • Artwork: If new ad material has not been received by the July/August-20 27-Apr 18-May 1/6 Vertical 2.25" x 5.0625" 0" September/October-20 6-Jul 20-Jul published material deadline, artwork on file will be picked up. November/December-20 31-Aug 21-Sep
January/February -21 26-Oct 16-Nov
DANCE ANNUALS — 2020 Need help? Please email: [email protected] ISSUE DATE AD SPACE DEADLINE MATERIAL DUE College Guide 28-May 22-Jun
—23— RATES invest in your company
* facebook facebook facebook facebook facebook instagram feed Dance Magazine 1x 3x 6x 9x 12x or story 1x rate** Ad Size 12x 6x 3x 1x Dance Magazine $2,355 $2,235 $2,120 $2,000 $1,885 $2,535 full-page color $5,395 $6,205 $7,135 $8,205 Dance Spirit $2,345 $2,230 $2,110 $1,995 $1,875 $2,060 1/2-page color $2,835 $3,260 $3,745 $4,305 1/3-page color $1,980 $2,275 $2,615 $3,010 Pointe $2,910 $2,765 $2,620 $2,475 $2,330 $2,740
1/6-page color $1,035 $1,190 $1,365 $1,570 SOCIAL MEDIA Dance Teacher $780 $740 $700 $665 $625 $500
Dance Spirit *
sponsored content 1x 3x 6x 9x 12x Ad Size 4x 3x 2x 1x package rate full-page color $6,380 $7,335 $8,435 $9,700 dancemagazine.com $14,660 Dance Magazine $2,400 $2,280 $2,160 $2,040 $1,920 1/2-page color $3,350 $3,850 $4,430 $5,095 1/3-page color $2,340 $2,690 $3,090 $3,555 dancespirit.com $9,845 Dance Spirit $1,950 $1,855 $1,755 $1,660 $1,560 1/6-page color $1,225 $1,405 $1,615 $1,860 pointemagazine.com Pointe $3,400 $3,230 $3,060 $2,890 $2,720
CONTENT $11,830 SPONSORED dance-teacher.com $5,955 Dance Business Weekly $3,000 $2,850 $2,700 $2,550 $2,400 Pointe * NEWSLETTERS Ad Size 4x 2x 1x rate per weekly sponsorship rate per day opportunity per opportunity sponsorship full-page color $4,925 $5,660 $6,510 1/2-page color $2,710 $3,115 $3,580 The Dance Edit $750 $2,750 $2,500 1/3-page color $1,890 $2,170 $2,495 1/6-page color $985 $1,130 $1,300
3 MONTHS 3 MONTHS 1 3 6 9 12 15 SECONDS 30 SECONDS month months months months months * Dance Teacher The Dance Edit dancemagazine.com $6,760 $6,420 $6,085 $5,745 $5,410 Podcast $2,000 $3,500 Ad Size 6x 4x 2x 1x dancespirit.com $3,300 $3,135 $2,970 $2,805 $2,640 full-page color $3,730 $4,290 $4,930 $5,665
PODCASTS pointemagazine.com $3,135 $2,980 $2,820 $2,665 $2,510 1/2-page color $1,960 $2,250 $2,590 $2,975 ADVERTISING
1/3-page color $1,365 $1,510 $1,805 $2,075 WEBSITE BANNER dance-teacher.com $1,630 $1,550 $1,465 $1,385 $1,305 1/6-page color $715 $825 $945 $1,085
*+20% on back covers, +15% on inside covers * rate package College Guide and all other premium spots per email** rate Dance Magazine Dance Magazine Ad Size 12x $22,550 Cancellations & Billing $5,000 Spotlight feature $1,350 All cancellations must be received Pointe Dance Spirit $16,205 in writing by published ad space Limited numbers 2-page spread $7,800 Dance Spirit available deadline. Cancellations result in short- EMAILS each month. Pointe $20,445 GIVEAWAYS
full page $3,900 DEDICATED rate to the applicable frequency. Dance Teacher 1/2 page $2,900 Invoices are rendered on publication Dance Teacher $10,090 1/3 page $1,900 mailing date. Net due in 30 days. Dance Business Weekly —24— **available after a $15K investment with Dance Media Joanna Harp 917-553-2810 [email protected]
Chanel DaSilva Kathryn Morgan Alicia Graf Mack Kaeli Ware Aran Bell
Photo credits (left to right): Rachel Papo, Jayme Thornton, Rachel Papo, Nathan Sayers, Jayme Thornton