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Krishan Sharma Entertainment Destination

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Krishan Sharma Entertainment Destination Dynamic, results-oriented and dependable senior management executive with 18 years of Krishan experience in luxury brands and fashion ,fast fashion, value fashion and hospitality, turnaround strategist with a strong track record of winning performances and in turning around Sharma territories/businesses. Utilize key analysis, insights and team approach to drive results. Strong executioner and implementer of unique best practices and SOPs. Superior interpersonal and negotiation skills, capable of resolving multiple and complex issues at organizational level. I Believe in driving performance through highly motivated and task oriented teams resulting in win: win for the team and the organization. Experience 2018-06 - Head - Retail Operations- Reliance Brands present Reliance Brands Limited • Leading the largest toy brand in India as part of the Reliance brands with clear focus on top line achievement of 650 Crs this FY. Key objectives include improving the EBITDA from 50 crs to 75 crs this FY with 8% LFL and 75 new store openings . • As head of operations for Hamleys brand ,have formulated the strategy for high-pace expansion by opening 32 new stores in 9 months and taken the store Personal Info count to 86. • Leading a team of 1200 plus team members. Reduced attrition from 55% to Address 43% through innovative EEPs and 360 degree communication. Flat No 202, 2nd Floor, A Wing, • Joint formulation of buying strategy. Working in close coordination with buyers Himalayan Heights, Bhakti Park, and vendors to enhance share of margin and creating high margin merchandise Wadala East, Mumbai 400037 mix at stores . Gross margin improved from 49% to 51%. Phone • Realignment of merchandise mix is in progress. Introduction of apparels 6362682899 Bicycles, return gifts in Hamleys. E-mail • Responsibility includes formulating and executing the omni-channel strategy . [email protected] Shop and collect launched successfully in airport stores • Launched the paid loyalty program, Digital gift cards and corporate sales Date of birth program successfully. Additional revenue target of 30crs in FY 19-20. 1978-08-11 • Opened the largest toy shop in MOI Noida with play area, eatery and mirror LinkedIn maze concept to transition from best toy shop experience to a complete linkedin.com/in/krishan sharma entertainment destination. Twitter • Planned and executed the restructuring of Hamleys operational SOPs, twitter.com/krishan1sharma restructured team organogram and salary structure and infused IT tools to make the brand ready for 1000 crs. • Launched the LITMUS online feedback mechanism successfully. NPS scores improved from 35% to 58% in 4 months. • Formulated and executed the long term leadership program for key managers with 20% weight-age in KRAs. • Launched the company wide LUXE loyalty card. 2016-11 - AVP- Territory Head (Karnataka & Goa Region) 2018-06 Max Fashion- Lifestyle (I) Pvt Ltd •Responsible for driving the company strategy and Max fashion top-line/ bottom- line growth plan. Led a business of 535 crores with direct top-line &bottom-line responsibility and accountability. Record profits of 51crs generated in FY 17-18. Delivered CAGR of 22% • Store expansions and penetration into new towns and cities with differentiated Skills store strategies. Opened 10 new stores in FY 17-18. • Driving p&l and team performances. Led 1000 team members along with the • Retail operations, marketing, regional office staff of 75. Improved productivity by 15 % planning, visual merchandising, • Devised 2020 strategy 'SAVEERE KANASU- MISSION M1K 50:50:50:50' and business development skills- Vision developed teams and resources to ensure sustainable growth till 2020. Plan to and mission planning • Business sales open 30 new stores by 2020. and marketing leadership • Profitability • Developed potential deviation checks to safeguard the business interest of the and cost analysis and turn around organization. Succession plan made till 2022. skills, retail expansion skills• Driving • Coaching/ Mentoring of key management team members to enhance Operations through dynamic performances and job satisfaction. Won the best region for online sales in FY 17- executions • Negotiations and 18. alliances • Brand apparel buying skills •Successfully launched retail digital tools such as EASY KIOSK and Max and agreement negotiations • online. Business development • Leading big • Awarded the best region in 2017. /cross functional teams • Human •Won the coveted trophy for the 'highest online sales generation' in FY 17-18 resources management and at annual People Icon Awards motivation • Team building and performance improvement • Budgeting Additional responsibility included handling renovation, refurbishment and and cost management • Relationship business development nationally between March 18 and June 18. management, mentoring and 2013-04 - AVP/GM/DGM - Corporate Sales Strategy, Planning Head , experiential coaching skills • 2016-10 Franchisee management • 360* Concessionaire and New Initiatives business analytical skills •Gamification Max Fashion- Lifestyle (I) Pvt Ltd • Led 60% stores of MAX pan India with accountability of top-line and bottom-line strategy. Delivered a LFL of 15 % and CAGR of 38% .Area of responsibilities included driving performances, led operations and RO functions across regions, formulated turnaround strategies, collaborated regional and corporate functional competencies to enhance performance and pave way for MAX growth and expansion. •Developed segmented and regional product strategies (OTB, RANGE PLAN, BUYING CALENDAR) to improve in-season STR from 55% to 68%. • Channelized and aligned both regional competencies/teams and corporate competencies/teams to drive the organizational mission. Delivered productivity growth of 16%. • Drove retail operations by focusing on the top line and bottom line growth of Wannabe stores. • Executed strategies to ensure high profitability leading into faster organizational goal achievement and expansion. Delivered 50 crores bottom-line • Deep- dove to understand the business requirements and offered custom made solutions to enhance efficiencies of SPF & MPF. Formulated documents and SOPs to replicate these strategies in future stores. Improved SPF from 20 Rs to 29 Rs in 3 years in wannabe and 32 Rs to 42 Rs in spotlight stores. • Developed Product profile mapping and plano-gram strategy at store level and subgroup level for wannabe stores to optimize customer requirements. Reduced Mix of basic apparels from 28% to 24%. • Influenced outcomes through interventions in product requirements, financial workings and marketing strategies. Improved stock turn of all wannabe stores to 7 from 5. •Introduced new ideas and initiatives including Pan India AM performance tracker, SLAs formulation and digital retail tools such as STYLUS, ER reports and WOOQER. 2012-04 - DGM Operations (Karnataka & Kerala) 2013-03 Max Fashion- Lifestyle (I) Pvt Ltd • Headed the retail operations of Karnataka (only the spotlight stores) and Kerala region . Made Max the market leader in Karnataka with highest market share amongst organized key competition . • Largest region in top-line and absolute bottom line profitably. Led the LIKE FOR LIKE (LFL) strategy and delivered 17% LFL. • Established Max fashion in Kerala – the most profitable territory as a percentage of business. • Handled franchisee operations. Led successful implementation of franchisee business strategy for the region. • Awarded the best RO team 2010-06 - Buying Head- Concessionaire brands 2012-03 AM North -Operations Max Fashion- Lifestyle (I) Pvt Ltd •Grown concessionaire business from 6% contribution to 9% contribution of MAX top line. •Developed OTB , SEASON PLAN, RANGE PLAN (MOOD BOARDS), BUYING PLAN, RETAIL BUYING, MERCHANDISE MOVEMENT PLAN AND SALES PLAN for concessionaires. •Vendor management and key accounts management and collaboration for right merchandise end to end plan and execution of mutually agreed outcomes. •Introduced SIS concept and increased profitability to 150%. Improved SPF by 35% and MPF by 40%. •As AM- North, opened two new stores in north. Handled 5 stores . Delivered 21% LFL. 2009-11 - Head- Area Manager- West Region 2010-05 Max Fashion- Lifestyle (I) Pvt Ltd • Led and setup the WEST region operations (Region divided into two territories with independent heads) • Established Max in west region through expansion and efficient growth strategies 2007-04 - Area Manager North 2009-10 Store Manager North Max Fashion- Lifestyle (I) Pvt Ltd • Key player in establishing Max in North India. • Expanded footprint of Max in northern markets • Handled Rajouri garden,Delhi Max store. Made it profitable at store level with a LFL of 35% . • Additionally handled and turned around Noida , Lucknow and Indore Max stores 2005-10 - Store Manager 2007-03 ITC Limited , Wills Lifestyle • Handled GK1 store, the one amongst the top 5 stores of Wills Lifestyle. • Got best Store award (stars and stripes) consecutively for two seasons. • Gave the best SPF (277Rs) and MPF productivity • Inventory controls award for being in top 5 stores. 2001-06 - Restaurant Manager-Ruby Tuesday (Aug 2004- Sep 2005), 2005-09 GCC Manager/Asst. Manager- Pizza Corner (Nov 2002 -July 2004) and Domino's Pizza- Asst. Manager (May 2001-Oct 2002) Round the clock store ltd, Pizza Corner, Domino's Pizza • Handled Jalandhar outlet of Dominos, Green-park new Delhi outlet of Pizza corner, handled GCC pizza corner and Gurgaon Ruby Tuesday outlet • Gave MAXIMUM LFL growth of 15% and New loyalty card sales at Ruby
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