Ernest F. Birmingham, Editor and Publisher. (Jan. 20, 1923). PRESS RESPONSIBIITY AS LORD BURNHAM SEES IT Yr. XXIX No. 1508, pp. 2, 10, 18, 22. THE FOURTH ESTATE, Google Books. (Search words: Sir Harry Levy-Lawson, 1st Viscount Burnham, The Daily Telegraph, Newspaper Proprietors Association of London, UK Post Office, Marconi Wireless, Empire Press Union, AT&T, National Civic Federation, The Daily Mail, Association of Foreign Press Correspondents, English-Speaking Union, , Pilgrims Society, Bankers Club, International Labor Conference of Geneva, Institute of Journalism, Cambridge, Oxford, MP, Empire Parliamentary Association, Education Authorities and Teachers, World Thinking).

'EDMUND BURKE SAID Published EVERY SATURDAY St that there were Three Estates S33 West Vtth St., Columbui Circle in Parliament, but in the Reporters' Gallery yonder New York City there sat a 'Fourth Estate' THE more important far than they all." ERNEST F. BIRMINGHAM — Carlyle's "Heroes and Miter end Publisher Hero Worship." FOURTH

ESTATE XXIX Year. No. 1508 Price 10 Cents FOUR DOLLARS A YEAR A NEWSPAPER FOR THE MAKERS OF NEWSPAPERS January 20, 1923

1922

Repeats the Long-Time Advertising

Leadership of The Daily News

1922 maintained The Daily News' traditional leadership among the daily newspapers of Chicago in both Display and Classified Advertising. Here are the figures: of the daily newspapers of Chicago for the last six months of 1922 and 1921: Display Advertising 1932 1921 Gain Comparison The Daily News 6,839,904 6,258,093 581,811 581,811 The Daily Tribune .. 5,279,676 4,762,707 516,969 516,969 Agate Lines Comparison The American 4,132,011 4,009,149 122,862 The Daily News 13,779,579 13,779,579 The Post 2,260,053 2,313,531 53,478 (Loss) The Daily Herald- The Daily Tribune 10,528,983 10,528,983 Examiner 2,170,281 2,069,559 100,722 The American 8,065,860 The Journal 2,145,408 2,214,735 69,327 (Loss) The Post 4,444,476 From which it appears tfliat during this period The Journal 4,272,900 The Daily News' excess of gain over that of its — — nearest competitor was 64,842 The Daily Herald-Examiner .... 4,233,426 The Daily News' excess over the next highest Classified Advertising score, that of The Daily Tribune, is 3,250,596 More people placed their "want-ads" in The Daily News in 1922 than in any other daily newspaper in Chicago, as is evidenced by the total number of individual advertisements printed by each of the recognized daily want-ad mediums. To the experienced advertiser there is added interest and Here are the figures: encouragement in the fact that during the last six months Number of Ads Comparison of the year The Daily News turned an earlier loss in lineage The Daily News 909,920 909,920 The Daily Tribune 871,062 871,062 to gains, month by month, which by the end of the year The Daily Herald- Examiner 148,344 placed the lineage of the whole year 470,424 lines in From which it appears that in 1922 The Daily News led its nearest competitor, The Daily excess of the year 1921, thereby reflecting a corresponding Tribune, by 38,858 ads improvement in business conditions generally up to the very The figures quoted arc compiled by The Advertising Record Co., an end of the year. Here is a comparison of the display lineage independent audit service maintained by all the Chicago newspapers.

The Daily News' year-in and year-out advertising leadership among the daily newspapers of Chicago bears convincing testimony to its pre-eminent power of service in every line of business in which general publicity is essential to success, whether it be a matter of personal merchandising or investment.

The advertising record of 1922 confirms

THE DAILY NEWS— FIRST IN CHICAGO 2 The Fourth Estate January 20, 1923

NEWS HOUNDS DIG NEWSPAPERS IN PRESS RESPONSIBILITY AS UP RUM FLEET MORNING FIELD LORD BURNHAM SEES IT. FOR SLEUTHS. ORGANIZE. MARINE GLASSES AND OCEAN MORE THAN FORTY MID-WEST BRITAIN'S MOST FAMOUS PUBLISHER GOING TUGS CONVINCE PUBLISHERS BANDED FOR DISCUSSES WORLD NEWS VALUES FEDERAL AGENTS THAT MUTUAL ADVANTAGE— ELECT STORIES AREN'T MYTHS ON VISIT— HAS NO "MISSION," A. SCHAEFER, PRESIDENT- — -A.P. GETS CREDIT FOR EXECUTIVE COMMITTEE HE SAYS, AND INTENDS "BREAKING" IT FIRST. APPOINTED. "JUST TO LOOK AROUND." It has been cold weather and An association of morning news stormy along the Atlantic Coast the papers to impress upon the public the last week. Biting gales and heavy importance of the morning publisher's World understanding of international relations must in large part be snows have made it anything but the field was launched in Chicago Tues achieved by further refinements in newsgathering, in the opinion of Vis pleasure ground it is during the mel day with more than forty publishers count Burnham, proprietor of the London Daily Telegraph and lower months of the year, so that of morning papers in attendance. It president of the Newspaper Proprietors Association of London, federal prohibition enforcement agents will be known as the Morning News who is now making his first visit to New York in thirty years. Although had less reason than ever for leaving paper Publishers Association. he carries the mantle of fame as Britain's foremost publisher and has the comfortable swivel chairs that A. Schaefer of the Fort Wayne, Uncle Sam so considerately provides. Ind., Journal-Gazette was elected pres taken upon his shoulders a literal world responsibility in his varied Small wonder then that newspaper ident ; C. C. Callihan of the Spring interests as a public figure, Lord Burnham radiates a vigor that is obvi stories of the impressive rum running field, , State Journal, vice-presi ously far from being taxed. fleet that hove to off Atlantic High dent, and E. J. Treffinger of the Rich As a man of cosmopolitan sympathies and understanding he is one lands over the week-end were sum mond, Ind., Item, secretary and treas notably equipped to point the way for a new international consciousness marily discredited by the enforcement urer. to be achieved through the press. forces. When they replied that they The president will appoint an ex In appearance Lord Burnham has "had no knowledge" of such goings-on ecutive committee of one publisher BELIN TELLS HOW a sort of compact leoninity — to coin a tihey let themselves in for a few bad from each of the nine states repre word that should be put into the lan days. Newspaper men who were en sented to function on advertising pub PICTURE RADIO guage for use on men of his type. tirely free of responsibility for pro licity. He is by no means the hyper-august hibition enforcement — and mayhap WAS INSPIRED. person his career indicates him to be, thoroughly opposed to it — were eye The states represented were Ken but he is immeasurably keen and vital. witnesses to the arrival of the wet tucky, Missouri, Iowa, Minnesota, Five feet seven, or a little more, he fleet. Wisconsin, Michigan, Illinois, Indiana INVENTOR NOW IN NEW YORK stands not high, but firmly. A ruddy The Associated Press, it appears and Ohio. The new association ex from all available information, was pects to organize the entire country INSTALLING EQUIPMENT IN complexion, dark hair and sparkling by units. eyes make this man of sixty-odd typi i c ontmued on Thtrty-first Page) 'S PLANT — cal of the coming youngster of forty- President Schaefer appointed A. B. WORKED ON IDEA SINCE five. The fact that he retains all the Cargill business manager, Milwaukee earmarks of a comer so long after he Sentinel ; E. J . Fehn, business man MOVIES SUGGESTED IT 27 has "arrived" speaks volumes of de- INTER - DOMINION ager of the Evansville, Ind., Courier, YEARS AGO. description. In short, he seems to and John F. D. Aue of the Burling typify the British lion — a lion, how RADIO LINK FOR ton, Iowa, Hawkeye, to draft by-laws. Moving pictures in their earliest ever, that uses the reason always and They submitted this resolution which development gave Edouard Belin, the roar but seldom. BRITAIN URGED. was adopted : noted French scientist, the idea for Coming to the United States almost "Recognizing the growing impor radio sending of photographs, which immediately after playing an impor tance of the morning newspaper, this he is now installiiur tor the New tant part at the fourth session of the ATTITUDE OF BRITISH POST association is formed to bring about International Labor Organization at OFFICE AN OBSTACLE TO a closer relationship among the pub Geneva, Lord Burnham brings his lishers of such newspapers and to —orld insight at its keenest. He is PROPOSAL OF THE EMPIRE promote the interests of the morning re to observe and absorb, he said, PRESS UNION— UNWILLING TO newspaper generally along construc pressing delight that his affairs GIVE PRIVATE ENTERPRISE tive lines." .-re so arranged that Ihe would have The publishers decided tfhat any ne to do so. A UTILITY SO VALUABLE. morning newspaper of America is eli "No, I haven't any mission," he gible to membership. Mr. Schaefer niled. "I expect just to visit and For reasons which it is hoped may stated the great statesmen of the >ok around." eventually be overcome, the British country were urging financiers, mer The week or ten days Lord Burn- general post office has blocked the chants and others to co-operate more iam is to spend in America has be- efforts of the Empire Press Union, an with the farmers. Certain influential ome a crowded, busy interval in a affiliation of newspapers throughout offices in the East have utterly disre iourney to Jamaica, whither he is the British dominions, to bring about garded the greatest friend the family bound to fulfill another of those en the linking up by radio of all British has in America — the morning news gagements which so frequently call territory. Journalists of the empire paper and have waived aside the ru him to far corners of the earth. Some ral route, suburban circulation and years ago, it seems, he promised the are to continue to agitate Che propo Imperial Association at Jamaica that sition, according to ii. E. Turner, quality circulation, he said. he would address them, and now he is secretary of the Empire Press Union, One of two large agencies recog on a journey of more than a month who is now traveling in this country nize this fact. Their clients have al to keep his word. with Viscount Burnham, proprietor ready induced them to divide their "Stupendous" was the word he ap of the London Daily Telegraph, and copy with morning and evening; plied to the growth of American jour , president of the Press Union. papers in many communities of the nalism since his last visit to the ■ While the British government is at Middle West. United States thirty years ago. Al present opposed to the proposal, it is though he was the leading figure and possible that the idea may be put into the inspiration of the Imperial Press practice on a basis different from ATLANTA GEORGIAN HAS NEW Congress in Canada in 1920, at which those heretofore broached. One rea GENERAL MANAGER. he formed many lasting friendships son for the present attitude of the | A. B. Chivers, formerly for five with scores of publishers from the government is that it does not deem years business manager of the New United States, he did not step across it wise to entrust so important a util York Globe, has been appointed the border. ity to private enterprise. William general manager of the Atlanta Georg EDOUARD BELIN. Intelligent and conscientious pre Marconi, it is understood, had a plan ian, of which T. B. Goodwin is pub York World. The rights to the de sentation of the news of nations, a to establish the radio link and was lisher. vice will be exclusive to that news subject which is swiftly rising to a favorably disposed toward carrying it Mr. Chivers at one time associated paper in the United States and Cana plane of first importance in the minds to completion, but was forced to aban with the firm of S. S. Koppe & Co., da. don the idea because of the official who represent a group of South Mr. Belin told The Fourth Es of far-seeing journalists and states attitude. American newspapers in this coun tate this week how he came to give men, has long been a chief interest Journalists throughout the British try. op his law studies to solve the prob with Lord Burnham. dominions are keenly interested in the About two and a half years ago. lem the movie entertainment projected "So far as British newspapers as a preject. An almost revolutionary im before joining the Koppe organiza into his mind. In his room at the whole are concerned, I admit the im provement in inter-colonial newsgath tion, Mr. Olivers returned from a Hotel Pennsylvania Mr. Belin an peachment," he declared during a dis ering would naturally result, which is four months' tour of South America, swered questions readily. He is ac cussion of many recent criticisms by particularly desirable in these times of during which he visited most of the companied here by his aides. Marcel Americans of the manner in which stress in world affairs, it is pointed principal cities and their newspapers (Continued on Twenty-sixth Page) (Continued on Tenth Page) i out. i in the southern continent. January 20, 1923 The Fourth Estate 3

Business will be good in 1923,

say industrial leaders in

Philadelphia

Business conditions which will surpass any enjoyed in Philadelphia since the war are forecast for 1923 by leaders in many different branches of industry.

Conditions sounder fundamentally than at any time in recent years — prospects that the year just starting will break all building records — and other encouraging signs are in evidence in Philadelphia, the third largest city in the United States.

Producers of goods of every kind — foodstuffs, clothing, furniture, automobiles and other things — can reach the buyers in this great market by advertising in — for The Bulletin enters nearly every home in and around Philadelphia.

Dominate Philadelphia

Create maximum impression at one cost by concentrating in the newspaper "nearly everybody" reads —

The Bulletin

The circulation of The Philadelphia Bulletin is larger than that of any other daily or Sunday newspaper published in Pennsylvania, and is one of the largest in America.

Net paid daily average circulation for the year 1922—493,240 copies a day.

DETROIT CHICAGO SAN FRANCISCO NEW YORK C. L. Weave* Veeree & Conexin, Inc. Allen Hopmakn Dab A. Caeeou. VERKEE & CONBXIK. IMC 23 East Jackson Blvd. Veeeee & Coneliw, Inc. ISO Nassau Street 117 Lafayette Blvd. 881 Market Street LONDON, H. Betami, 115 Fall Mall, S. W. 1 PARIS, Ray A. Washbuem, 8 rue Lamartine, (»). (Copyright 1988 — Bulletin Company). 4 The Fourth Estate January 20, 1923

OHIO PUBLISHERS COLORADO EDITORS TO HOLD ANNUAL OPEN TWO-DAY SHOP SESSIONS. MEETING.

DISTINGUISHED EDITORS TO MANY INTERESTING TOPICS ADDRESS MEETINGS OF LURE MEMBERS TO DENVER TO TAKE PART IN PROGRAM ASSOCIATED OHIO DAILIES —PRIZES WILL BE WARDED AND BUCKEYE PRESS AT IN FRONT PAGE CONTEST- OHIO STATE UNIVERSITY ELECTION OF OFFICERS. JANUARY 29-31. With a program seldom equaled in the history of the association gather Ohio newspaper men, publishers of ings, the mid-winter meeting of the both dailies and weeklies, will spend Colorado Editorial Association opened the first day of their annual mid yesterday at the Albany Hotel, Den winter conferences, January 29-31, on ver for a two-day session. the campus of Ohio State University Postal regulations was one of the at Columbus. They will view an ex subjects on the interesting program hibit of community papers to be for the opening session. What pub judged for farm news, make-up and lishers should print, what to mark editorial content by Professor Bristow as advertisements, other postal regu Adams of the New York State Col lations, and especially what can be lege of Agriculture as an innovation done to change the present system of of Ohio Farmers Week. s ell Your Products the post office department of giving Meetings of the editors are sched all other matter, including daily uled for afternoon and evening of papers, the right of way over weekly January 29 at Ohio State University. to the Homes of newspapers, were discussed. Annual sessions of the Associated Harry W. Porte of the Porte Pub Ohio Dailies are scheduled all day lishing Company, Sab; Lake City, Tuesday and Wednesday at the Hotel spoke on the advantages of state and Deshler. YOUNGSTOWN'S district editorial associations. The The Monday programs are being report of the legislature committee, arranged by the department of jour followed by a general discussion of nalism and the agricultural extension 49,000 Prosperous the present legal publication law. department of Ohio State University Supplementing the business sessions with the co-operation of officers of the editors were guests of the City of the Buckeye Press Association, will Steel Workers Denver and the Denver Civic and preside over Monday's dinner meeting Commercial Association at a dinner in Ohio Union. HP HEY earn large wages. They enjoy the most modern in the rooms of the association in the Speakers, both afternoon and eve comforts. They'll buy any article of merit. They spend chamber of commerce building. Four ning, include : Professor Bristow a large part of this territory's billion-dollar payroll. Are editors from different sections of the Adams, New York State College of you getting your share of their business? The VINDI state as well as Governor Shoup, Agriculture ; J. E. McClintock and CATOR blankets this entire territory and will put your Governor Sweet and Mayor Bailey Russell Lord, editor and assistant, story into their homes. spoke. agricultural publications, Ohio State At today's session the question of University ; H. A. Pauley of the a field secretary will come up for Miami Union, Troy. O.; Professor Cover YOUNGSTOWN with final decision, followed by a general L. C. Getzloc, department of jour discussion, led by Ole Buck, secre nalism, Ohio State University ; Lucas tary of the Nebraska Press Associa J Beecher, the Toledo Blade; E. L tion. Ways, the Sandusky Register; A. K. The editors will be guests at lunch Chenoweth, the Madison Press ; eon of the Mountain States Ralph W. Peters, the Defiance Cres Daily and Sunday and Telegraph Company. At the cent News ; W. R. Palmer, the afternoon session announcement of Barnesville Enterprise ; R. W. Gifford, the front page cash contest awards, the Westerville Public Opinion. Youngstown, Ohio. offered by the Western Newspaper Union, will be made. Reports of both officers and com Round table discussion of topics mittees, followed by election of new proposed by members present will officers, will take up the opening ses take up the greater part of the sion of the thirty-eighth annual meet afternoon, when publishers are in ing of the Associated Ohio Dailies LACOSTE & MAXWELL vited to participate and submit their at 10 a.m. January 30, with F. W. Representatives, newspaper problems. Bush, editor of the Athens Messen Monolith Building, New York Officers for the coming year will ger, presiding. be elected. The present officers are : Karl A. Bickel, president of the Marquette Building, President, Edwin A. Bemis, Little United Press Association, will ad Chicago, 111. ton Independent ; vice-president, A. dress the afternoon meeting on "Comb W. Barnes, Loveland Reporter ; sec ing the World for News." Other retary-treasurer, George T. Haubrich, speakers will be : R. C. Snyder of the Greeley News. Norwalk Reflector-Herald, president PUBLICITY REPRESENTATIVES destructive of ideals and received a of the Associated Ohio Dailies ; Car GIVE INITIAL LUNCHEON. warm response when he announced lisle N. Greig of the Cleveland Plain The New York Theatrical Press the whole association of press rep BILL WOULD CUT RATES FOR Dealer; Professor Bristow Adams; Representatives held their first lunch resentatives would shortly be called SESSION LAWS PRINTING. Guy E. Newark of Columbus. eon on January 12, when Augustus on to stand back of the movement Senator Caleb H. Baumes of New- Melville E. Stone, former general Thomas, executive chairman of the for a national theater. He promised burgh, N. Y., has introduced a bill, manager of the Associated Press ; Theatrical Producing Managers' Asso an important announcement on the which reduces the present rate charged William B. Colver, editor-in-chief of ciation, was the guest of honor. subject soon. for publication of session laws, sum the Scripps-Howard League ; and Wells Hawks, president of the mons and legal orders and notices United States Attorney General H. press representatives' organization, by basing the rates to be paid on the M. Daugherty will address the eve presided, introducing Mr. Thomas. TEN YEAR OLD PUBLISHES circulation of the newspaper in which ning meeting, to be presided over by During the luncheon a custom of the NEWSPAPER IN DAKOTA. they are printed. The bill was re Professor J. S. Myers, head of the London Beefsteak Club was intro Grafton, N. D., has a third news ferred to the judiciary committee. department of journalism at Ohio duced and Mr. Thomas cut the beef paper, known as the Herald, edited State University. The publishers will steak pudding. Mr. Wells remarked by Donald Thomas, ten years old. also hear greetings from President it was the first time it had been The first edition, printed with a No. 1S08 Harding, a charter member of the made a ceremony in this country. typewriter and illustrated by hand THE FOURTH ESTATE, which is Associated Ohio Dailies and from Mr. Thomas' address was reminis with crayons, contained eight pages published every Saturday at 288 Weit Governor Donahey. cent of the days when he was press and shows talent both in art and 59th St.. New York City, was estab Speakers for the closing session lished March 1, 1894, and entered aa at 9:30 a.m., January 31, are M. agent, principally for the mind read composition. Donald does all the second-class matter March 29, 1894, in Koenigsberg of King's Feature Serv er, George Washington Bishop, recall reporting and mechanical work him the post office at New York, N.Y., under ing some interesting stunts. He gave self and his holiday edition, with a the act of March 8, 1879. The Yearly ice; Richnrd Lee, vice-president of his views of the ethics which should picture of Santa Claus on the front Subscription Price is Four Dollars, and Lord & Thomas, and Grove Patterson govern the work of publicity men, page, contained advertisements from the price of Single Copies is Ten Cents. of the Toledo Blade. condemned a tendency to cynicism as nearly every firm in town. ERNEST F. BIRMINGHAM, Publisher. January 20, 1923 The Fourth Estate S

November Docembor

NEW YORK

First in Gain!

THE YEAR 1922 finds The World in prac- intermediary in 1,712,181 separate transactions, each tical domination of the greatest area of retail sales based upon belief in the ability of The World's columns in America, so far as the growth of its advertising to produce results, indicates its usefulness to the merchants of Greater ...... , New York matter of gains in advertising lineage, the leadership of The World is even more apparent, as the Carrying a total lineage of 17,244,090 The World following year-end comparison indicates: — closed the year with a gain of 2,723,496 lines, an increase of approximately 19% over advertising carried during Columns Columns The World's 1921. This increase is more than 233,000 lines in excess The Wor,d ©Saw Advantage of the gain registered during the year by The World's 8,410.76 '"1,316 columns nearest competitor. The American 3,058.75 6,668 columns The Herald 248.25 9,975 columns In the matter of individual transactions alone, an The Tribune 421.25 10,148 columns infallible tit test of .. a newspaper's • ui contact „„ with »k. its *„ii„,.,;„„ public, 1 nis . 8am . ln. I;lineage „m came as the , climax ,. of , a period . , The x" World . . . set an , enviable , record, , as the following _ * during , . which, ~,. , for, eight . f consecutive . months, . _The TJ1World table giving the number of separate advertisements run outdistanced the fourteen newspapers of 'New York in during the year will attest: advertising increases.

Separate Advertisements in 1922 That it is indicative of a concerted move on the part Advertisements The World's °\ far-sighted advertisers to take full advantage of the Carried Lead highly concentrated service offered by The World and The World 1,712,181 The Evening World is further borne out by a gain of The Times 1,115,366 596,815 53,410 lines registered by the latter paper in the month The Herald 431,695 1,280.486 f December alone. The American 281,570 1,430,611 The Tribune 133,308 1,578,873 By every stan(iard 0f comparison common to adver- And during the year, The World increased its own rising practice, these two newspapers offer the advertiser lead over 1921 by printing 249,140 more advertisements, a value, per dollar expended, unapproachable for effect- a sizable advertising business in itself. It is an achieve- iveness in the most conspicuously active market in the ment of no little importance to have served as the trusted country.

llBl MmB Mailers Building Pulitzer Building Fo'^IBuj'iin5 CHICAGO NEW YORK DETROIT Market and Third Streets Title Insurance Building Securities Building SAN FRANCISCO LOS ANGELES SEATTLE The Fourth Estate January 20, 1923

The Fourth Estate staff. "There into the language in the late '90's, yOUNGSTOWN IS is too much in life to he«'tate over ERVIN WARDMAN when he was writing many editorials a thing like this. I had to go to on the subject. He was a well-in RICH IN THIS another hospital as soon as I got to PASSES AWAY formed writer and a pungent and New York, and since that time I aggressive one. It was this aggress ONE MAN. have licked a bad spell of erysipelas." SUDDENLY. iveness that involved him in a con There you have Robinson, talking troversy with the state Senate which ROBINSON, VINDICATOR'S AD with all his old animation and con SUN-HERALD EXECUTIVE, ONE established a precedent in newspaper VERTISING MANAGER, TYPI viction. There is no mistaking what OF NEW YORK'S BEST KNOWN ethics. he says, although he has to say it The senate wanted to know the FIES THE COURAGE AND differently than he used to. "In a NEWSPAPER MEN, DIES IN source of information on which was FAITH THAT CHARACTERIZE year from now I'll talk as well as HIS FIFTY-EIGHTH YEAR based a series of articles which he most people," he assures. had published relating to Justice HIS NEWSPAPER — LOST Much of the secret of the Vindi FOLLOWING BRIEF ILLNESS- Warren B. Hooker and an alleged at TONGUE, BUT STILL TALKS. cator's success is contained in this HAD NOTABLE CAREER. tempt to bribe members of the legis insight into the man who sits at the lature. For several hours he was For many years the claim of the ad manager's desk. But there is Prominent members of the news questioned by members of the senate, Youngstown, Ohio, Vindicator to be more. paper profession paid tribute Monday but he steadfastly refused to give the "best little paper in the country" "When I go out to sell advertising," to Ervin Wardman, vice-president of them the information they wanted, has received at least partial corrobo Mr. Robinson says, "I go out and the Sun-Herald Corporation, the Sun saying that to do so would be a viola ration from the local and national sell Youngstown. I don't sell adver Printing and Publishing Company and tion of newspaper ethics. The senate advertisers who have from year to tising volume, circulation, or compare voted, 369 to 31, to force him to year added to its growth and prog my proposition with competitors. My the New York Herald Company, who tell where he got his information, but ress. The Vindicator's approach to job is to show what Youngstown can died Saturday after a brief illness. he was obdurate and at last the sen- the advertising prospect has long been buy and that it can buy enough of Colds and insomnia and the ills gen distinguished by a sort of convincing those things to make it important to erally that beset man he held in directness that is still fairly rare every big distributor. I know Youngs among newspapers, but until the re town and know that it is right. The NEWSPAPERS HELP cent visit to New York of tlhe Vin task that remains is to prove it to dicator's advertising manager, R. E. advertisers." FIRE-RAZED CITY Robinson, no full knowledge of the This policy is reflected in the ex spirit that has brought this remark ceptionally constructive campaign the TO COME BACK. able Ohio newspaper to its present Vindicator is running in The Fourth position was obtainable. Estate. Mr. Robinson is the "idea As he rounds out thirteen years man" for that and he has a Youngs DAILIES IN ASTORIA, ORE., with the Vindicator, Mr. Robinson town advertising agency execute his COME OUT IMMEDIATELY is recovering from an ordeal of per ideas. They show exactly why Rob sonal tribulation that has established inson's faith in Youngstown is justi WITH CAMPAIGN TO RE him among the richest men in the fied. BUILD CITY WITH MANY world. It is not the sort of wealth "Add to that the fact that I'm that most men amass that distin working for the squarest man in the IMPROVEMENTS HITHERTO guishes Mr. Robinson and reveals world and you'll know how I feel the spirit that has been pushing the about the Vindicator," said Mr. Rob IMPOSSIBLE. Vindicator forward ; of that wealth inson. William F. Maag, head of he has just a bit more than a modi the Vindicator company, is the man Newspapers in Astoria, , cum, but in point of human courage to whom his tribute was paid. have "come back" after the devasta and simple faith the man is opulent "I'm going to keep on, and expect tion of that city by fire last month — beyond ordinary human appreciation. to be here fifty years from now," and they are back with a program for Less than two months ago he was contined this erstwhile "hopeless improving Astoria that makes the forced from his life of activity into case." conflagration seem almost a benefit. a hospital, where he underwent a , morning and evening, serious operation for cancer of the "Practicing a little Coue, eh?" it and the Budget, evening, seized the tongue. His friends and physicians was suggested to him. opportunity to counsel the city to re had told him that either his tongue And the answer was characteristic build as it should have been built or his life were at stake, and life of a man of this sort — and typical originally— with wide streets and was so sweet to him that he did not of the spirit that has made journal other attributes of an important, hesitate to gamble with the surgeon's ism a magnetic profession — hustling community. knife, even though it was a foregone 'Coue? Hell, no 1 I'm practicing The two newspapers were among conclusion that, as a man who Robinson !" ERVIN WARDMAN. the heaviest sufferers in the fire. Los earned his living talking, he would be contempt, and it was not until at ing no time, the Astorian made ar deprived of his most essential physi LONDON MAIL TO ISSUE A tacked by influenza on Christmas day, rangements to set up its linotypes in cal instrument. DAILY ABOARD NINE which was as well his birthday, that an automombile salesroom, where the Robinson was in the hospital a CUNARD LINERS. he ever yielded ground to disease. operators proceeded to get out the long time. His friends and his fam Mr. Wardman was fifty-seven years paper tucked in between the motor ily hoped against hope that there A daily edition of the London old. He was born in Salt Lake City, cars on display. For a time the As might be some way for him to hold Mail will be published aboard nine Utah, December 25, 1865. He began torian machines were used also by onto life. His doctors and his Cunard liners in the Atlantic service his newspaper career in 1888 on his the Evening Budget, whose equipment nurses first feared, then marveled. beginning February 10. graduation from Harvard as a report suffered more severely. The husky patient stubbornly refused Arrangements have been made to er on the New York Tribune. He Suggestions for the new Astoria ap to yield to any of the handicaps absorb the Cunard ship company's progressed rapidly, and in 1895 he pear daily in the newspaper columns, the operation had imposed upon him. daily Bulletin, and radio news from became managing editor of the New furnishing an abundance of material Not only had he lost practically all America and Great Britain, edited York Press. From 1896 to 1912, he for the newspapers to keep Astorians of his tongue, but a consultation at by a member of the London Mail was editor of the Press, and he had interested in remaining there. One the operating table had decided it staff, assisted by the experienced men much to do with making that news of the Morning Astorian's readers necessary to remove glands and veins aboard the ships, will be available to paper a voice of liberal Republican even went so far as to suggest erect and divert arteries in his face and the passengers each day. The publi ism. ing a memorial of the conflagration neck. Robinson's gamble with the cation will be known as the London Personally the most genial and and it is possible that the doorstep knife left him only an infinitesmal Mail's Atlantic Edition. likable of men, his writing was of one of the hotels that was de chance to win. The present Cunard Bulletin, which stroyed will be placed in one of the Today Robinson is in New York, characterized by great vigor and out- city parks as a memorial of the occa selling the advertising columns of was established in 1904, contains spokeness, and, at times, hard hit sion. the Youngstown Vindicator. Those twelve pages, and is printed on shore ting. No reader ever was in doubt weeks on the hospital cot are only with the exception of one page which about the meaning of an article if The newspaper advertising is an an incident in his life. The doctors is left blank and printed on board Ervin Wardman wrote it. indication of the spirit that prevails and nurses took far longer to dis ship with the latest news which is In 1912 Frank A. Munsey bought in the city. How the businesses are cover the patient's true condition than received by radio. The London Times the New York Press, and Mr. Ward- coming back furnishes excellent live he did himself, but their understand plans to publish many additional man continued his connection with news copy. ing was sharply illuminated one day features and an abundance of news Mr. Munsey, an association that con How the city was provided with a after one of the doctors, within ear by radio. tinued until his death, an association theater on Christmas Day hardly be shot of Robinson, had murmured that ripened into warm friendship and fore the ruins stopped smouldering something about there being "no WOMAN AT HEAD OF DAILY. mutual helpfulness. When Mr. Mun was told in an elaborate manner by hope." Miss Belle McCord Roberts, daugh sey bought the Sun and later the the Morning Astorian, and the story "Doctor, you're a damn liar 1" Rob ter of the late Frank C. Roberts, Herald, Mr. Wardman became the was illustrated with a view of the in inson yelled with what powers of has become editor and publisher of vice-president of the corporation. terior of the temporary theater and articulation remained. And there the Long Beach, Cal., Daily Tele Since the retirement of Edward P. the men responsible for the city's was no doubt that they understood gram. She is also president of the Mitchell from the editorial page Mr. Christmas present. him, tongue or no tongue. "They company. Wardman has, in association with The $15,000,000 fire has given tlhe may not have caught every word, but J. K. Penny, business manager of Mr. Munsey, been responsible for the Astoria newspapers the opportunity to I guess they got the gist of it," is the Telegram since 1904, has sold editorial page of the New York prove their value to the community. Robinson's way of looking at it. his interests and is succeeded by S. Herald. They will see to it that courage will "I'm going to stay in the news S. Conklin, who will also be secre Mr. Wardman coined the phrase not be lacking in carrying out a re paper business, too," he told one of tary-treasurer of the company. "yellow journalism" and fastened it construction program. January 20, 1923 The Fourth Estate 7

Is the Star Performer in Display Advertising Among Boston Papers for the Year 1922

The year's figures, presented in statistical form, show the Boston Post's supre macy as the ONE outstanding leader in Display Advertising.

The totals on National Advertising include ALL "general" advertising invariably determined to be national in character. Financial is classified separately as it contains a large proportion of lineage that is distinctly local business.

Stars mark the leader in each group — count the POST stars.

Display Advertising in Agate Lines Figures taken from compilation for year 1922 made by Boston Newspapers' Statistical Bureau

BOSTON POST BOSTON HERALD BOSTON GLOBE Local *6, 196,333 4,964,092 5,737,632 National ( ... *2,523,008 2,458,220 1,518,656 National (sXay) ★1,233,216 882,835 586,095 National *3,756,224 3,341,055 2,104,751 Automobile * 705,667 693,075 493,412 Amusements ★ 406,260 304,857 300,876 Boots and Shoes ...... * 244,932 190,083 159,408 Building Materials ...... * 169,811 132,794 33,709 Departmental Store ...... ★4,216,578 3,016,592 4,186,164 (Including Department Store and Men's and Women's Specialties Sold in Retail Stores) Financial 305,024 ★772,473 235,027 Food Products ★ 782,550 660,902 492,127 Home Furnishings ★ 932,147 725,051 737,778 Jewelry ★ 226,808 149,960 110,050 Men's Clothing Stores ★ 688,945 491,921 362,186 Phonographs, Records and Musical Instruments ★ 200,325 196,608 183,404 Proprietary and Toilet Articles ★ 765,606 480,789 429,142 Publications 109,318 ★278,002 102,025 Tobacco Products ★ 205,572 166,704 112,292

In Total Display Advertising for 1922 the

BOSTON POST CARRIED

10,666,807 Lines

— a Lead of 1,283,684 Lines Over Second Boston Paper — a Lead of 2,287,823 Lines Over Third Boston Paper

Marbridge Bldg., New York. KELLY-SMITH CO. Lytton Bldg., Chicago. 8 The Fourth Estate January 20, 1923

ANOTHER PICTURE NEBRASKA DAILIES RADIO TRIED IN FINED UNDER WASHINGTON. LOTTERY ACT. PHOTOGRAPHS OF PRESIDENT AGAIN COURT IMPOSES NOMINAL HARDING AND SECRETARY PENALTIES UPON THE STATE DENBY BROADCASTED — BY JOURNAL AND THE STAR — USE OF POWERFUL STATION FIRST in the World OBJECTIONABLE AD OFFERS PICTURES COULD BE SENT CONSUMERS CHANCE TO ACROSS THE ATLANTIC. "WIN" SOMETHING. In Advertising Plans for the utilization by the The State Journal Company, pub Government for an invention for the lisher of the Lincoln State Journal, radio transmission of photographs, For the second consecutive year the LOS and the Star Publishing Company, half tones and other pictures are be publisher of the Daily Star, paid fines ing considered by high officials of the ANGELES TIMES printed more advertising of $50 apiece to the federal district navy. court last week, the penalty for mail Secrecy regarding a demonstration than any other newspaper on earth — its volume ing papers containing advertisements on December 12 of the invention of for 1922 reached the colossal total, 26,795,244 of prize giving that came under the C. Francis Jenkins, a Washington sci Government's definition of a lottery. entist, has just been removed by the agate lines. In both cases the advertisements group of navy officials before whom were of package sales in which the the tests were then made. Besides purchaser was guaranteed the worth the various members of the navy de of the purchase price and given a partment, there were present at the chance to get something worth more. demonstration J. C. Edgerton, super 1922 Honor Roll The element of chance in the trans vising radio activities for the post action brought it under government office department, and John M. Joy, — The newspapers carrying the most advertising in their ban. representing Will H. Hays and the respective cities for 1922, with volume in agate lines.* The judge cited a section of a amalgamated motion picture industry. Nebraska statute covering such en During the demonstration photo terprises, in answer to inquiries by graphs and drawings were broad 26,795,244 J. C. Seacrest, publisher of the State casted through the ether from the 26,213,757 Journal, and L. B. Tobin, general Anacostia station to the Jenkins labo manager of the Star, who appeared ratory. The sending unit was super Detroit Times 25,701,255 for the defendant companies, as to intended by Commander A. Hoyt New York Times 24,141,116 whether all the responsibility was Taylor, in charge of the Anacostia Baltimore Sun 22,985,326 on the newspaper and none on the station, while the rest of the officials Washington Star 21,659,650 conductor of the lottery. witnessed the reception of the pictures St. Louis Post-Dispatch 19,881,120 The court agreed with the pub on negative photographic plates at the Columbus Dispatch 19,582,553 lishers that an epidemic of lotteries Jenkins laboratory and watched their Philadelphia Inquirer 18,211,200 had been raging for months, until printing in the developing room. San Francisco Examiner 16,906,694 nowadays small town merchants be Four pictures in all were broad 16,400,198 lieved they couldn't do business with casted. Two were photographs, one out giving away a lot of prizes every of President Harding and the other Milwaukee Journal 16,266,970 Saturday. He cited the numbers of of Secretary of the Navy Denby. New Orleans Times-Picayune 15,454,043 several other sections of state law, Two penciled sketches, one represent Oakland Tribune 14,650,650 and said he didn't know who was ing a map and the other comprising Portland Oregonian 14,505,260 in better position to attack this evil written and printed letters, were also Minneapolis Journal 14,264,769 than the newspapers. Both men said sent. Although the original photo Cincinnati Times-Star 12,650,508 they would do all they could to clean graphs were said to be of fair photo it up. graphic quality only, the prints made Seattle Times 12,488,728 from the receiving plate in the labo Buffalo News 12,406,521 ratory were pronounced quite clear, St. Paul Pioneer Press-Dispatch 12,327,364 IOWA AD CLUB ELECTS. the heretofore impossible feat of Houston Chronicle 12,073,782 Robert Armstrong has been elected broadcasting half-tones having been Omaha World-Herald 11,261,257 president of the Greater Cedar successfuly accomplished. Louisville Courier-Journal 9,079,771 Rapids Advertising Club, succeeding F. H. French, president for two About six minutes was consumed in years and vice-president elect. receiving each picture, but Mr. Jen * — Where newspapers publish both morning and John Burlanek and Harold J. Rowe kins predicted this could be reduced evening editions, they are credited with which were elected treasurer and secretary to one-sixteenth of a second, the ever edition carried the most advertising. respectively, both men holding over in speed necessary to produce motion office from last year. Six men who pictures. were elected to serve with the officers A most interesting feature was a as directors were : W. L. Franks, demonstration by one of Mr. Jenkins' E. C. Hoover, W. F. Main, G. J. assistants of his ability to identify Siebke, Harry Corot and Herbert the picture being sent by "sound." It Los Angeles Times had developed in earlier experiments Stamats. that the picture impulses gave off a series of "groans" and that each pic Eastern Representative : Williams, Lawrence & Cresmer Co., PARKING LAW TRAPS THREK. ture had its characteristic "sound", Harris Trust Building, Chicago — 225 Fifth Avenue, New York. Among motorists "tagged" in a which could be recognized after a few round-up last week to enforce new repetitions. and drastic parking regulations at The sending apparatus, consisting Bridgeport, Ct., were two prominent of a stereoptican like machine, pro former newspaper men of that city, jects the picture across a photo-elec plate. In this manner the light im ledge. In addition to the business "Ty" Hettinger, former sporting edit tric cell in steady, downward sweeps. pulses are laid down side by side as meetings, the editors, their wives and or of the Morning Telegram, and With each sweep the projected image they are received from the original friends, will be entertained by sight Charles J. Haynes. former managing is moved slightly to the side, only a picture. seeing trips, smokers, musicals and editor of the same publication. Mrs. thin slice of the image being drawn banquets. Winifred Barber (Bab Vickery) of across the cell at one time. The NORTHERN EDITORS PLAN The speakers will include A. L. the Bridgeport Sunday Herald, one of varying intensity of light caused by La Freniere of the Grand Rapids the best known women feature writers the successive "slice" shadows caused FINE MEETING. Independent, president of the organi in the state, was also caught in the correspondingly varying impulses to Every angle of newspaper work will zation ; Asa M. Wallace, Sauk Center police parking net. be broadcasted. be discussed by editors qualified by Herald, past president ; Grant Utley, At the receiving end an ordinary long experience to lay down the Cass Lake Times ; Herman Roe, radio receiver, on the diaphragm of rules of the press at the annual meet Northfield News; C. W. Carlson, Mel DELMARVIAN AND MARYLAND which a tiny mirror is mounted, was ing of the Northern Minnesota Edit rose Beacon ; Grove Wills, Eveleth PRESS TO MEET. used. Projected on the mirror was a orial Association, at Red Lake Falls Clarion ; Charles Merrin, St. Paul, The Del-Mar-Via Press Association strong beam of light. Vibrations of on January 26 and 27, according to advertising representative, Great and the Maryland Press ssociation the mirror as it oscillated with the Secretary A. G. Rutledge. Northern Railway ; W. P. Kirkwood, will meet jointly in annual session in diaphragm caused the light beam to "We expect the largest attendance editor of publications of University Wilmington on January 27. There flm-tuate across a filtering shutter, we ever had, and will form plans of Minnesota ; and Frank Jeffers, Red will be a business meeting in the and thence through rotating prismatic for our program this year, including Lake Falls, who will act as toast- morning at the Hotel duPont ami in rings onto the sensitive photographic the summer outing," says Mr. Rut- master. the afternoon there will be a dinner. January 20, 1923 The Fourth Estate

24 Million Lines of

Advertising

DURING the year 1922 The Kansas City Star — morning, evening and

Sunday — carried a total of more than 24 million agate lines of paid advertising — a

gain of nearly two million lines as compared

with 1921.

Analysis of the figures indicates that increases occurred in each of three divisions — Local, Foreign and Classified.

The following table shows the volume of adv

ertising carried in 1922 and 1921 expressed in agate lines: LOCAL ' FOREIGN CLASSIFIED TOTAL 1922 13,073,670 3,972,691 7,274,388 24,320,749

1921 12,710,289 3,293,001 6,411,574 22,414,864

Gain 363,381 679,690 862,814 1,905,885

Circulation has also shown healthy increases. A gain of 18,000 copies daily as compared with a year ago brings the total daily output (morning and evening combined) to more than 490,000 copies each day.

The Kansas City Star

Circulation Morning and Evening Combined

460,000 COPIES New York Office Chicago Office 15 East 40th St. 1418 Century Bldg. 10 The Fourth Estate January 20, 1923 into their local papers with sufficient ERVIN WARDMAN BURNHAM TALKS BUILDING LEAGUE space to tell the story of thrift and savings. "We expect to have every PASSES AWAY ON IMPROVING EXTENDS USE OF building and loan association in Ohio using paid newspaper advertising SUDDENLY. WORLD NEWS. NEWSPAPERS. within the next year," declared Mr. Baugher. "It has proven its worth (Continued from Sixth Page) (Continued from Second Page) OHIO ASSOCIATION'S REPORT and we have found that it is the best ate had to give up. Mr. Wardman's news from this country is handled COPY USED IN 1922 WAS and cheapest medium of advertising position has since been sustained in abroad. When it was suggested that now available to financial institutions. ' a similar case by a decision of the the British press was not so neglect DIRECTLY RESPONSIBLE FOR United States supreme court. ful of American affairs as the Con LARGE DIVIDENDS — WILL PNEUMATIC TUBE SYSTEM ON EAST SIDE IN OPERATION. SPANISH WAR VETERAN. tinental journals, Lord Burnhani de CONFINE THEMSELVES TO Mr. Wardman's only long absence clined to take refuge in the opening The east side line of the pneumatic from newspaper work was during the thus afforded. He earnestly expressed NEWSPAPERS ENTIRELY. tube system at the New York post Spanish-American War when he was the belief that British newspapers office was put in operation Monday, a member of Troop A of the United should give American dispatches much The biggest dividends received by completing the tube system through States Volunteers. He served in the greater consideration than they have Ohio building and loan associations out the entire city of New York, ranks for a short time and was then in the past. last year resulted from newspaper from the Battery to 125th street, in commissioned first lieutenant in the Lord Burnham's Daily Telegraph, | advertising, according to the adver cluding the tube line between New infantry, when he was made an aide however, has for some time been dis- i tising committee of the Ohio Build York and Brooklyn. to Major General John R. Brook in tinguished by its presentation of news ing Association League. The last The pneumatic tube system in op the Porto Rico campaign. from this side. Nearly twenty years month of the year, in which the eration at the New York post office In spite of his numerous editorial ago he established the New York bu greatest amount of newspaper space from 1898 until service was sus duties he found time to write a novel reau of the Telegraph, with Percy S. was used, one Columbus newspaper pended by former Postmaster General and several short stories. The stories Bullen, still its chief, in charge. In received 27,000 lines of building and Burleson on June 30, 1918, resumed "The Princess Olga," was published addition to the regular news services loan copy. operation on the west side line, be by Harper's in 1906. received by the Telegraph, the bu A year ago only about eight per ginning October 2, 1922. Mr. Wardman was the originator reau cables twelve hundred words cent of the building and loan associa It is the fact that New York is of the New York Sun's tobacco daily of additional news and interpre tions in Ohio were using paid news already enjoying the benefit of the fund, by which more than $500,000 tation, a feature which has won wide paper advertising, while today more tubes that has made Philadelphians was raised and immense quantities of identity in British affairs as the Tele than 70 per cent are buying news so bitter in their denunciation of the smoking materials were sent to our graph's "American column." paper space, according to E. M. obstacle the post office has placed in armies in France as the gift of the Baugher of Newark, chairman of the the way of their restoration in that "I have been greatly impressed by advertising committee of the Ohio city. American people. the amount of foreign news the big Building and Loan associations, and At a special memorial meeting of American dailies carry," Lord Burn- the gain of $50,000,000 in assets made "FREEDOM OF THE PRESS." the Publishers Association of New ham commented. "The exhaustive by these institutions during the last The Federal Bureau of Investiga York City held Wednesday in the detail I find in some of the papers is year may be attributed directly to tion reports that 358 new radical Pulitzer Building, resolutions of re quite Temarkable." the pulling power of Ohio news publications have sprung up in the gard and tribute were adopted. On the way over on the Olympic, papers. United States in the last year, and Tributes to the memory of the late news of the extended radio conversa "Out with the yard-sticks, the lead that now there are 611 in circulation Mr. Wardman were expressed by tion held with William Marconi in pencils and other advertising novel throughout the country. Herbert L. Bridgman of the Brook England Sunday night by officials of ties, so that the money heretofore ex Schools for teaching of radicalism lyn Standard Union, who is the presi the American Telephone and Tele pended in these novelties may go into have been located in Seattle and Bos dent of the association ; Louis Wiley graph Company in New York reached legitimate newspaper advertising," is ton and are being organized in other of ; Bradford the passengers. It had a deep sig the slogan of the advertising com parts of the country. The Reds are Merrill of the New York American ; nificance for Lord Burnham. mittee of the building and loan men. making special efforts to get young Victor F. Ridder of the Staats-Her- "All these things are bringing the Every building and loan association men of their persuasion into the army old, and Lester L. Jones, executive world closer together," he said. "It in the state is to be urged to get and navy. representative of the association. was a singular thing to hear of this new wireless achievement on the way over, as when I was returning to DISTINGUISHED GATHERING England abroad the Empress of Brit AT FUNERAL SERVICES. ain after the conference in Canada I Funeral services for Ervin Wardman had the experience of hearing one of were held at St. Stephen's Protestant the first concerts ever picked up by Episcopal Church, which was filled wireless on the ocean." with newspaper associates of Mr. Radio is bound to facilitate inter Wardman — ^editors from nearly all of national newsgathering when it attains the metropolitan newspapers who had more general development, Lord Burn- worked with him during his career ham believes. of thirty-five years in New York The tendency in Britain at present journalism — together with Mr. Ward- is toward fewer newspapers. The man's associates from the Herald, limited area of the island gives the the Sun and the Evening Telegram. larger papers a tremendous advantage Every department of the newspapers over the provincial press, and among was represented, editorial, advertising, the latter suspensions are not in circulation, the counting rooms, the frequent. composing rooms, the stereotyping de A curious insight into British news partments, pressrooms, mail and de papers for American advertisers may livery departments. be gleaned from the viewpoint of The honorary pallbearers were : Lord Burnham. After conversation Thomas W. La mom, former publisher with him, it is plain that he divides of the New York Evening Post, E. the great British journals into two J. Ridgway, New York Herald and classes — the "big circulation" papers the Sun ; Henry L. Stoddard, pub and "the others." This point became lisher of the Mail; Don C. Seitz, particularly evident in a discussion World ; Bradford Merrill, general with Lord Burnham of the merit of HOBOKEN, NEW JERSEY reader insurance as a circulation get (Continued on Twenty-sixth Page) ter. It is significant that he has not has been using Scott Newspaper Presses ever since they were in employed the insurance plan for the business, starting with a small Web Press and now they are using Telegraph. NEW YORK EVENING JOURNAL The "big "circulation" papers are APPOINTS RUKEYSER characterized by an all-consuming aim TWO SCOTT SEXTUPLE PRESSES for staggering circulation volume, and FINANCIAL EDITOR. many of the refinements that a higher which will answer their requirements for years to come, but pro Merryle S. Rukeyser, five years order of journalism would dictate vision has been made for additional Units or Decks converting financial editor of the New York are allowed to go by the board, it is them into Octuple Presses without stopping presses for a day at Tribune, has taken a similar posi to be inferred. The group of news any time. tion with the New York Evening papers which Lord Burnham in his Journal. conversation mentioned as "the Mr. Rukeyser will discuss daily others" are, it would seem, those that These Presses Are Running Every Day developments in finance and business. feel more keenly the responsibilities In addition, there will be special of their positions and their circula discussions of wheat and cotton. Mr. tions, which are important if not Rukeyser is a lecturer on financial record-brea king. journalism a-ul a graduate of Colum Whether advertisers shared the WALTER SCOTT & CO. bia University. "big circulation" papers' conviction Franklin M. Sprague, recently of that circulation due to reader insur PLAINFIELD, NEW JERSEY, U.S.A. thr N w York Times, has succeeded ance was as sound as distribution not CHICAGO NEW YORK Mr. Rukseyser on the Tribune. (Continued on Twenty-second Page) 1441 Monadnock Block 1457 Broadway, at 42d Street January 20, 1923 The Fourth Estate 11

COUE GUEST OF JOINT COMMITTEE WASHINGTON ON POST OFFICE SCRIBES. WANTS $575,000. TELLS THEM HOW TO IMPROVE MODEST $75,000 IS ASKED "EVERY DAY IN EVERY WAY" IN RIDER TO SENATE —WHILE THEY WITHOLD BILL, BUT A COVER-UP VERDICT AS TO MERITS OF BID FOR HALF MILLION PLAN BUT AGREE COUE IS IN MEASURE, ALSO— IS "REGULAR FELLOW." STEENERSON MAY STAY. Coueism underwent its acid test in An amendment providing for the this country when its dapper origina continuation of the joint postal com tor from France appeared before the mission and appropriating $75,000 for Washington newspaper correspondents its maintenance was attached to the at the National Press Club in Wash senate post office bill last Saturday. ington immediately following his ar The amendment was offered by Sena rival at the national capital. tor McKellar of Tennessee. The "hard boiled" scribes immedi Publishers looking for adequate in ately surrounded the little doctor vestigation by the commision as a from Nancy, whose name has become basis for their repeated pleas for a as world renowned as those of presi reduction in the present burdensome dents and kings. Subsequent experi rates on second-class matter are not ments and experiences were admitted sanguine as to any definite results to by all concerned to have been mutual follow Saturday's action. The amend ly interesting and entertaining. ment specifically provides that the M. Coue's first patient was E. W. Chart amount carried shall not be exceeded Creecy, a retired business man, who Showing in expenses incurred during the last was introduced by Avery Marks, Jr., INCREASE IN THE3 fiscal year. of the Washington Times, a former TOTAL NET Figures submitted by the joint post president of the club. Mr. Creecy CIRCULATION al commission itself last December presented his right hand with the ex of the called for an appropriation of $963,- planation that its fingers had become INDIANAPOLIS ft 000 as a minimum amount necessary rigid through an accident some years to conduct the investigation into the ago. Dr. Coue carefully and sympa SUNDAY I costs of various classes of mail mat thetically bent the maimed fingers, ter. As the only test weighing con and instructed Mr. Creecy as to the STAR ducted by the commission was that at thoughts he should think and the from Baltimore several months ago, without words he should utter, while attempt December 1919 definite results, publishers believe that ing to exercise his fingers every day. to the $75,000 will be wasted. "There is no doubt you will be December 1922 There is, however, a provision in cured if you do that," he added en Inclusive the post office bill that calls for an ap couragingly and confidently. propriation of approximately $500,- Later discussions covered a wide 000 for additional clerk hire and fifty range of ailments and general draw extra inspectors. This is regarded backs to which the flesh is heir. Mr. in some quarters as having been put Marks, whose forehead is gradually in by the advocates of the joint postal extending backward, brought up the commission, with the intention to use question of baldness, and was prompt Foreign Representatives it in conducting the weighing inquiry, ly assured by Dr. Coue that the "day and, as such, constituting a cloaking by day" recipe had worked substantial KELLY-SMITH CO. of an open request for $575,000 in all benefits with many likewise afflicted. Marbridge Bldg. Lytton Bldg. for the joint commission. A provi The ravages of old age generally, he NEW YORK CHICAGO sion was also inserted for increasing declared, could also be staved off in traveling expenses of the Post Office measure through the faithful and per Department. sistent use of his methods. Other phases of the situation are An account of his own cure of an of the utmost interest to the pub attack of lumbago developed a lively lishers, in view of the present attitude interchange of ideas. The cure was of certain members of the commission. effected, Dr. Coue explained, as he Congressman Steenerson of Minne was bending over to pick up a bottle sota, a member of the commission of wine. Theodore Tiller, noted for and chairman of the house post office profound anti-Volstead sentiments, committee, will leave congress at the opined that the act in itself was cal end of the present session. His logi culated to cure the most stubborn cal successor as head of the house withheld verdict as to the merits of CHANGES IN REPRESENTATION. disease, irrespective of any magical the system, but unanimously conceded committee is Congressman Griest of sentence accompanying. that its founder was a "regular Allentown, Pa., Chronicle and Pennsylvania, who has been sympa Surprise was occasioned when the fellow." News (Eastern) from Ralph R. thetic to the plight of the publishers doctor calmly reached in his pocket, Mulligan (Western), C. J. Anderson under the present excessive postal produced the "makings" and proceed AD MEN TOLD TO REACH OUT Special Agency to Benjamin 4 Kent- rates. ed to roll a cigarette. nor. There has been some talk of re "Smoking does not bother me," he FOR TRADE IN SOUTH. Sharon, Pa., Telegraph from E. taining Steenerson's services as a said smilingly. "I've been smoking Washington business men, working Katz Special Advertising Agency to postal expert, following the end of his for fifty years — but it might hurt through its advertising forces, were Ralph R. Mulligan (Eastern), C. J. congressional term. This and other you." advised to reach out for the trade of Anderson Special Agency (Western). possible readjustments are not to the The little super-optimist disclaimed the South, in an address by Dr. Clar Birmingham Age-Herald from S. comfort of the publishers, especially the role of miracle man, as also the ence J. Owens, director of the South C. Beckwim Agency to John M. as they look at the appropriation for idea of making an "obsession" of his ern Commercial Congress, delivered at Branham Company. the joint postal commission as prob rales for life and health. He said he luncheon of the Washington Advertis Hutchinson, Kan., Gazette from ably designed for the retention of the knew little of certain modern religious ing Club Wednesday. Ralph R. Mulligan (Eastern) C. J. services of present opponents of their cults whose teachings in some respects "Until now Washington has lost an Anderson (Western) to John M. plea for lower rates, who have shown closely parallel his views. In answer opportunity to become a really great Branham Company. a willingness to attach every conceiv to one of the questions propounded, commercial and financial center," said Birmingham Age-Herald from S. able expense to the publishers, regard he expressed the conviction that some Dr. Owens, "because she has not C. Beckwith Special Agency to John less of the fact that parcel post and of the miracles wrought by Jesus brought to her doors the trade of her M. Branham Co. other classes of mail are credited Christ were partly due to autosug great hinterland, which is (he South. Hutchinson, Kan., Gazette from with enormously large deficits by the gestion. "You can tear down your cities and Ralph R. Mulligan, East, and C. J. official report .of the post office de In general, the abstinence from ex they will be rebuilt ; but tear down Anderson, West, to John M. Bran partment. cessive claims for his system, his your back country and grass and ham Co., national. modest demeanor, and his frank and weeds will spring up in the streets OREGON PAPER SOLD. engaging manners, commended the and birds will build their nests in the WITH CAMPBELL & CAMPBELL. Raymond Crowder, former editor visitor to the correspondents, who marts of trade." S. A. Moss, formerly with the and manager of the Winner Herald, have keenly whetted instincts for the Francis X. Wholley, president of Rankin Company, has been elected has purchased the Herald Publishing puncturing of the profesional charla the Third District of the Associated vice-president of Campbell & Camp Company, a corporation publishing tan. With characteristic caution, they Advertising Clubs, presided. bell. the Hermiston, Ore.. Herald. 12 The Fourth Estate January 20, 1923

OHIO NEWSPAPER Forward Graphic Art Service SOUTHERN PAPER WINS LIBEL TO HAVE MODEL SUIT. Beginning Sunday, February 4, 1923, the NEW BUILDING. Jewish Daily Forward will publish a JUDGE SUSTAINS IN EVERY STEEL STRUCTURE ALREADY POINT DEMURRER OF THE Graphic Art Section as a supplement to ERECTED FOR HOME OF TOLEDO NEWS-BEE AND ITS its regular Sunday Edition. CLARKSBURG EXPONENT- FORMER EDITOR, NEGLEY D. The Forward, as the leading Jewish daily NEW PRESS AND MODERN COCHRAN, IN SUIT BROUGHT EQUIPMENT WILL BE IM in the country, is the first Jewish news BY FEDERAL JUDGE. PORTANT FEATURES. paper to show this aggressiveness in in In a suit brought against the troducing a special Graphic Art feature. Within a few months the Clarks Toledo News-Bee and its former burg, W. Va., Exponent will move editor, Negley D. Cochran, by Federal The graphic section will apear in all edi into its new home which is now un Judge John M. Killits of Toledo, der construction on Hewes street, be Judge E. B. Kinkead of Columbus tions simultaneously, and from present tween Third and Fourth streets. has handed down a decision sustain indications, the Forward will command There will be light on all sides of ing at every point the demurrer of the new six-story building, which will the News-Bee and Mr. Cochran. on those days a circulation of 225,000, be fireproof in every detail and the The case arose out of the publica basement and main floor have been tion by the News-Bee in the fall of which is the largest Sunday circulation so planned that the building will be 1920 of interviews with Allen J. in its history. capable of housing a newspaper plant Seney, then prosecuting attorney of to function at highest efficiency. Lucas County, charging Judge Killits The building will be in the Adam with having received certain illegal To advertisers of national scope, who are style of architecture, and the front fees when the latter was prosecuting will be of buff India limestone, with attorney of Bryan County a number interested in the vast Jewish market of four large windows, a main entrance, of years ago, and with having been more than 3,600,000 population, The and just beyond a protected vestibule ousted from office by reason thereof. with revolving doors. The interviews were published dur Forward Graphic Art Section presents The editorial, composing, stereotyp ing a public controversy between Mr. ing, and press press rooms of the new Seney and Judge Killits regarding the an unual opportunity by which to reach plant will be closely co-ordinated units. crime situation then existing in To the greatest portion of the Yiddish read The mechanical equipment of the ledo. Judge Killits attacked Mr. Sen- three latter departments will be such ey's conduct of his office and the ing public throughout the United States, that in case of emergency a duplicate latter's charges were in the nature set of machinery can be thrown into of a rejoinder. at a low lineage cost, unparalleled in the operation to produce the newspaper. This is the second time the suit domain of graphic space rates. In the composing room (here will of Judge Killits against the News- be provision for eleven linotype ma Bee has been dismissed on demurrer chines. Three of these will be de In 1921, Judge James W. Tarbell of In addition, the Forward offers to the voted exclusively to setting advertis Georgetown, Ohio, took the same national advertiser, a merchandising ser ing copy. In the editorial and adver action with regard to the first peti tising departments new modern office tion filed by Killits. vice in any one or in all of eleven princi furniture will be installed. The suit was then dismissed by The press room will be doubly Judge Killits and a new one was pal cities where the Forward dominates, equipped. There will be a thirty-six filed, alleging the same causes of page Goss press of four decks and a action. It is this new petition which even to the exclusion of the local media. color deck in addition to the present Judge Kinkead's decision dismisses. equipment. The present sixteen-page Newton D. Baker, former secretary See latest A.B.C. Report press will also be set up in the press of war, argued the case for the News- room. This machine will be arranged Bee and Mr. Cochran before Judge to print the Exponent's comic section Kinkead. and to do cover work. Both will be In his decision Judge Kinkead electric motor driven. characterizes the Killits case as a Jewish Daily Forward The basement will have a storage "foul pleading," having no founda room with a capacity of three cars of tion in fact or law, states that it is America's Dominant Jewish Daily news print. This news print will be made up of "barrages of innuendoes so handled that it will come directly which place an interpretation on the into the proper position eight feet pub!icatio"s suitable to the purposes Eastern Plant Western Plant above the presses and can be swung of the plaintiff." and that tlhe innuen into place with minimum effort. does are "declared upon a false and 175 East Broadway 1128 Blue Island Ave. W. Guy Tetrick is publisher of the unfoundpd theory." Therefore it be Exponent, which is represented by comes imperative to discard each of NEW YORK CHICAGO A. E. Clayden in the East and John them "for the reason that the facts W. Hunter in the West. and the law did not support the basis unon which the several causes CHICAGO TRIBUNE SENDS Madison, Wis., February 1 to 3, un EDITOR HAS FRIGHT. are founded." It is further declared 35,800 MAPS TO TOURISTS. der the auspices of tie Wisconsin W. R. Sproull, editor and publisher that t^e causes of action "are im Motordom received a total of 35,- Press Association and the Wisconsin of the Prosser, Wash., Record-Bulle aginable ones, not based on fact and 800 maps, pamphlets and touring school of journalism. Plans to care tin, recently had the experience of a law." maps in 1922 as a part of the Chi for delegates at the lowest possible stove blowing up during the recent _ The decision holds that the plain cago Tribune's service to readers. expense have been made. cold snap. Mr. Sproull escaped with tiff constructed "the causes on such This distribution was made through The subjects that will be taken some slight burns and a covering theory and conjecture" to to enable the mail in answer to requests for up under the direction of faculty of soot of considerable thickness. him "to escape challenging the verity information and through personal members of the journalism department His stove was wrecked. of essential facts necessarily compos calls of readers at plant and loop cover a wide range. Journalism in ing the fundamental facts of the phone service. The latter brought in structors will hold conferences with transactions upon which the the action as high as seventy-five calls a day editors at regular periods so 1 that is founded." in the touring season. individual problems of editing and J. L. Jenkins is automobile editor make-up may be taken up. BUFFALO and William Shaw has helped him Editors that cater to agricultural BECKMAN HEADS JOURNALISM during the motor season. The Sun areas will hear addresses by members day Tribune printed forty-one auto of the agricultural faculty and meth EXPRESS TEACHERS' ASSOCIATION. mobile route maps showing popular ods of advertising soliciting and F. W. Beckman of Iowa State Col tours to every part of the United editing. Development of news sources Everybody who knows anything; lege was elected president for 1923 States, camp sites, points of interest will be taken up from various angles about Buffalo knows The Express of the American Association of and condition of roads, and one at several of the general meetings. IS ITS LEADING NEWSPAPER. Teachers of Journalism at the recent United States trail map in colors, meeting of that organization. C. P. showing the type of roads on trans Local and foreign advertising Cooper of Columbia niversity was continental trails. FATHER AND SON PARTNERS. rates are identical. chosen vice-president ; R. R. Barlow, J. Harold Curtis, a graduate of the ADVERTISING AGENCY University of Minnesota, secretary- School of Journalism of the Univer treasurer, and E. W. Allen, Univers PLANS MADE. sity of Missouri, obtained a half in ASK ANY LEADING ity of Oregon and Frank Thayer, Final program arrangements have terest in the St. James, Minn., Plain- FRALICK & BATES. Inc. Northwestern University, were added been made for the short course in dealer and with his father, Will Cur Representatives in National Field to the executive board. journalism which is to be given in tis, will continue the publication. NEW YORK CHICAGO January 20, 1923 The Fourth Estate 13

AMERICAN NEWSPAPER MEN "GRAND OLD MAN" the paper has been in the hands of SYRACUSE HOST TO ATTACKED BY GERMANS. Mr. Grozier. A letter of greeting from Manag NEW YORK Lincoln Eyre, Berlin correspondent IS HONORED BY ing Editor Carberry was read and of the New York Herald, and for speeches were made by Edward J. EDITORS. merly with the , BOSTON POST. Dunn, city editor of the Post ; A. H. Marchant, advertising manager ; Wil EDITORIAL ASSOCIATION, WITH liam "Norman" Ritchie, the Post's QUARTERLY CONVENTION OF cartoonist, and William Taylor, edi WEEKLY PUBLISHERS IN HEADS OF DEPARTMENTS, torial writer. ATTENDS DINNER TO F. E. Mr. Goodrich was called upon to CENTRAL PART OF STATE speak and interested the Post men BRINGS TOGETHER GOOD GOODRICH, WHOSE FIRST in a little of the history of his con CONNECTION WITH PAPER nection with the fourth estate, going GATHERING— M. V. ATWOOD, way back in 1864, when upon his PRESIDES. DATES BACK TO 1867. graduation from Yale he entered into the publication of a paper at Tren The Syracuse University depart Frederick E. Goodrich, dean of ton, N. J., called "The Monitor," an ment of journalism was host to the Boston newspaper men and the anti-monopoly paper. The enterprise Central New York Press Associa "grand old man" of the Boston Post, proving somewhat unsuccessful, he tion at its quarterly convention held celebrated his eightieth birthday and went from Trenton to Hartford and at the College of Agriculture build his fiftieth anniversary as a Post man for three or four years was editor of ing of the university on Saturday. with 150 members of the Boston Post the Hartford Courant. The association is an organization Editorial Association and heads of In 1867 he went to Boston, taking composed of country weekly editors other departments of the paper at a his first position under Nathaniel and publishers. Thirty-five members Greene, later becoming managing edi were present at the meeting. tor, finally succeeding Col. Greene as M. V. Atwood, editor of the Croton editor. He conducted the Post until Journal-Courier and president of the 1878 when he withdrew and be association, was in charge of the came an editorial writer for the session. He spoke of the extra Globe. At the same time he served ordinary significance of the meeting, as clerk for two years to Mayor it being tne 250th anniversary of Prince, and also contributed to some the birth of Benjamin Franklin, of the better class magazines. printer and the father of American In 1883 and 1884 he was city journalism. LINCOLN EYRE. clerk of Boston and then he returned The first scheduled talk of the and Siegfried Dunbar Weyer of the to journalism as a regular contribu meeting was given by Professor International News Service were tor to the Advertiser and other jour George C. Wilson, head of the depart badly beaten in an Essen cafe in nals. When the management of the ment of journalism of Syracuse Uni Berlin this week when Germans ac- Post changed in 1886, Mr. Goodrich versity. He delivered the address became affiliated with it again as a of welcome. He told of the gradual leading editorial writer. He also realization that journalism, as well edited, at the same time the Boston as law or medicine, could be taught Commonwealth, joining Dr. Edward at colleges, and that journalism, Everett Hale in its purchase. as young as it is, is now being taught in about 200 different institutions with various degrees of efficiency. MICHIGAN UNIVERSITY DAILY "There is now a paper for almost STAFF RESIGNS BECAUSE everybody," he said. He concluded OF CENSORSHIP. that the problems of the sins of the newspapers are the problems for Fifteen student editors of the Sun modern education to solve. day magazine section of the Univers The response to the address of ity of Michigan Daily, incensed by welcome was given by J. C. Peck, what they termed the persistently pur of the Cazenovia Republican, an alum sued repressive policy of the board nus of Syracuse University. in control of student publications, F. E. GOODRICH. resigned their positions last Sunday Charles L. Raper, dean of the "in concrete protest against censor College of Business Administration testmonial banquet given on Tuesday ship on this or any other student of Syracuse University, welcomed afternoon in the Oak room of the publication." the association and told of the im Parker House. portance of the work of the journal The banquet, scheduled as the an The trouble arose following the ism students. The department of nual one of the association, was publication recently of a physiologi journalism is under the College of turned into a testimonial for Mr. cal article on gland transference Business Administration. Goodrich. which the board in control of student J. O. Simmons, professor of jour publications termed "indecent." Mar nalism at Syracuse, gave an interest Forensic sallies at the expense of ion B. Stahl, managing editor of the ing talk on "Good News." He told SIEGFRIED DUNBAR WEYER. this and that member of the associa Daily, which is to all intents and of the greater importance of the cused them of talking French. The tion — and some outside of it — flew purposes a city newspaper, carrying present-day newspapers because people assailants used knives in the scuffle thick and fast, coming right on the news of all Ann Arbor as well as of read more newspapers and less books. and the Americans suffered slight heels of the publication of a special the campus, was made censor of all He spoke of the recent changes along stabs. edition of "The Junior Post," tabloid articles to go into the Sunday maga newspaper lines — that of the greater little brother of the Post, which zine section. variety of news, national and inter spared not who it "socked" nor This power of censorship the fifteen national, being used by the metropoli BIRMINGHAM TO BE HOST TO praised. who resigned thought was unjust tan dailies, and of the great perfec NEXT FOURTH DISTRICT Fellow guests with Mr. Goodrich and repressive, hence their action. tion in news gathering with the or CONVENTION. were Arthur A. Fowle, veteran edi They asserted that the article in ganization of syndicates and news tor of , Sylvester question was merely a physiological The Birmingham Advertising Club Baxter and John Ritchie, Jr. Herbert interview. gathering societies. has voted to invite this year s con L. Baldwin, president of the associa "Make news that will right the vention of the Fourth District A.A. tion, had general charge of the ban In addition to Delbert Clark, editor- wrongs of society, and make a specific C.W. to meet in that city. The meet quet, while Wilder D. Quint, editorial in-chief, those who resigned were: problem of improvements in your ing place was left open at the recent writer with Mr. Goodrich officiated Donald Coney, Detroit, literary community because the newspaper is meeting in Chattanooga because it as toastmaster. editor and editor of the "colyum" in a public institution," concluded Pro appeared Birmingham would desire the Daily; William M. Randall, De fessor Simmons. to entertain the clubs and the officers NIGHT EDITOR SPEAKS. troit, exchange editor ; James House, The regular business session of the of the district association felt Bir The first speaker was Charles E. Jr., Jackson, caricaturist and man association then followed. Resolutions mingham was in every way satisfac Young, night editor of the Post, and aging editor of the Gargoyle, campus were read and accepted pledging the tory. at present acting managing editor in humorous publication ; Max Ewing, co-operation of the association for the absence of Clifton B. Carberry, Pioneer, music editor ; Leo L. Nied- the building of the proposed Journal who is now in Cuba enjoying a vaca zielski, Bay City, dramatic editor; ism Building in Philadelphia in 1926. FIRE DAMAGES PUBLISHING tion. Bethany M. Lovell, Lansing, staff The association again voted to accept PLANT IN RENO. Toastmaster Quint then read a let artist; Virginia Vaughn Tryon, Los the invitation of the Syracuse Uni Fire damaged heavily the publishing ter of greeting from Edwin A. Gro- Angeles. Cal., assistant literary editor ; versity department of journalism and plant of the Reno, Nevada, State zier, editor and publisher of the Post, John P. Dawson, Jr., Dorian G. hold their April meeting at the uni Journal recently, the loss being esti in which the "chief" told of Mr. Sauder, Martin A. Klaver, Detroit; versity. mated at $25,000. The flames started Goodrich's good work during the fifty W. Bernard Butler, Grand Rapids; The remainder of the meeting was in the basement of the building. years since he was first connected Saul Carson, Rochester, N. Y. ; given over to a series of five-minute The Journal was publishing the with the Post and what he has done, Jane Ellington, Stromsberg, Minn. ; talks by members of the association, morning following the blaze in the more especially during the past thirty- Helen G. Lynch, Muncie, Ind. ; Hor- and discussions on the subjects. plant of the Reno Evening Gazette. one years since the management of ! tense O. Miller, Ann Arbor. 14 The Fourth Estate January 20, 1923

newspapers, and Thursday evening the morning paper was something like ALL- ALAS KAN FOOD annual smoker was held. BARHAM, M.D., HIT 4,000 and the employes numbered Yesterday's program included round perhaps 100. FOR WASHINGTON table discussions by editors of weekly STRIDE QUICKLY Prescribing an alert and vigorous newspapers ; a review of publications news policy, a strongly constructive PRESS BANQUET. throughout the state by Dr. M. L. AS PUBLISHER. editorial policy, a slogan "first with Spencer, director of the school of the latest" and a high quality of WILL INCLUDE EVERYTHING journalism, University of Washington, SUDDEN DEATH OF BROTHER service to the advertisers and the FROM REINDEER MEAT TO and the executive session of the State readers alike Dr. Barham soon found Press Association in the evening. PUT HIM IN CHARGE OF his journalistic efforts crowned with STRAWBERRY JAM — MENUS Railroad rates of a fare and a LOS ANGELES HERALD ON extraordinary success. TO BE PRINTED ON PAPER half for the round trip have been For in a period of less than twelve granted newspaper men from Wash SHORT NOTICE — AND HE years, the Evening Herald has grown PULP BOARD FROM ALASKA ington, Oregon, Idaho and British HAS PROCEEDED TO HANG to such an extent that by the end Columbia attending the newspaper of the year 1922, it pointed to : —GROUP MEETINGS. institute. UP RECORDS ALL AROUND. The largest circulation of any after noon newspaper west of Missouri. Products that are to form the menu Now th: t newspaper statistics for A gain in advertising that ranks it for the Alaska press banquet for DETROIT ADCRAFTERS HAVE the year 1922 are available there at the top of the list of such news members of the Washington State STRONG WINTER PROGRAM. comes the story of a notable journal paper performances . Press Association in annual news Advertising and sales managers of istic success and of a practising A position of leadership in the vol paper institute at the University of note compose the list of speakers for physician who became a newspaper ume of classified advertising pub Washington, Seattle, are waiting to the remaining winter meetings of the publisher. lished by afternoon newspapers. be set tcicr; the editors and pub Adcraft Club of Detroit. The speak It may be said in the beginning A daily average net paid circula lishers. ers are : that a far western daily lays claim tion for the six months period ending T-h-. president £ press associations January 22, John Sullivan, secre to the world's record for advertising in adjoining Slates have been in tary-treasurer, Association of National gains in 1922 over the year 1921. And (Continued on Twenty-third Page) vited to the banquet, and Alaska Advertisers, on "Where Are We Go the president and publisher of this papers have been asked to send repre ing in Advertising ?" ; January 29, A. newspaper is a former physician who sentatives. Scott C. Bone, Governor MacLachlan, secretary of the Square prescribed and cared for his patients MONOTYPE STATES POSITION of Alaska, a former newspaper man, D Company, electric safety switch ON PROTECTING PATENTS. _ and Governor Louis F. Hart of Wash manufacturers ; February 5, G. Lynn Editor The Fourth Estate : ington State, have been invited as Sumner, advertising manager, Inter Sir : The Court of Appeals guests of honor. The menu includes national Correspondence Schools, on itself, in its opinion written by only Alaska products, ranging from "Making Advertising Pay the Adver Judge Buffington, says of the Mono reindeer meat to strawberry jam. tiser ;" February 12, Benjamin Bills, type continuous lead and slug mold, Menus will be printed on paper director of sales, American Bond & and of the Monotype machine : "the pulp board from the Alaska Paper Mortgage Co., on "Sales Tactics" ; machine has therefore given rise in and Pulp Company at Speel River. Feb. 19, S. S. McClure, publisher; the (printing) art to what is known The institute opened Thursday and Feb. 26, Arthur Freeman, former ad as the 'non-distribution' system." will culminate with tonight's banquet. vertising manager of Macy's and The Monotype Company originated Separate group meetings were held Gimbel's department stores, on "The non-distribution of type, spaces and for the various groups representing Advertising By-Product." quads ; and, in order to make com daily and weekly newspapers and plete non-distribution possible in the trade publications. NEWS PRINT SERVICE BUREAU composing room, it spent thousands Thursday, editors of trade journals of dollars and worked for several held their meetings, with a business MEETS JANUARY 26. years to perfect its continuous strip and executive session in the after American and Canadian news print lead, rule and slug mold. The value noon. Advertising occupied the at manufacturers will attend the annual of these patents to the Monotype' tention of representatives of daily meeting of the News Print Service Bur Company may be estimated from the eau in Montreal on Friday, January 26. fact that in the past five years more The day previous to the meeting than five million dollars' worth of accounting engineers of the bureau, Monotype Type-&-Rule casters and who have been making a special study non-distribution equipment has been The of efficient logging cost accounting, will have their report submitted by sold in the United States and Canada. L. W. Campbell, chief accountant of When the above facts are under the Laurentide Company, Ltd., at a stood, no one will question the St. Regis joint meeting of the woodlands and wisdom or the justice of the action cost accountants sections. Following of the Monotype Company in protect Paper Company the session the cost accountants and ing itself in the use of these most engineers will have a conference. valuable patents. mni the DR. FRANK F. BAKBAM. The granting of this injunction NEW MILL AT VANCOUVER TO whereas now he prescribes for the naturally makes any user of the public through the medium of the Elrod machine liable ; but the Mono Hanna Paper COST $1,500,000. metropolitan journal of which he is type Company does not intend that The construction of a paper mill the chief and guiding head. The the Elrod owner shall suffer through on the waterfront site of the old newspaper is the Los Angeles Eve any lack of properly authorized Corporation Pittock-Leadbetter Lumber Company ning Herald and the publisher is Dr. machines to manufacture efficiently at Vancouver is planned by the Cali Frank F. Barham. this indispensable non-distribution fornia-Oregon Paper Mills. The in Less than twelve years ago, in the material. It has made all necessary vestment will be about $1,500,000. fall of 1911, Dr. Barham and his arrangements to furnish on short The interest oi the California Ore brother, the late Guy Brinton Bar notice either Monotype equipment or NEWS gon company is to be transferred to ham, who died in England last June, the addresses of Monotype trade a new corporation known as the took over the Los Angeles Morning plants, so that material may be manu Columbia River Paper mills. Con Herald and adventured into the jour factured or bought for the unin struction of a sawmill to be used as nalistic field by converting the some terrupted operation of the non-dis an auxiliary to the paper plant will what moribund newspaper into an tribution system. PRINT begin almost immediately, according evening daily. The circulation of the LANSTON MONOTYPE MACHINE CO. to R. H. Mills, representing the paper corporation. Daily Capacity BALTIMORE CLUB IS HOSTESS. 425 TONS As the only women's club in the third district, the Baltimore Adver Scandinavian News Print tising Women acted as hostesses at We solicit your inquiries the third district convention held in Washington, on January 9 and 10. They gave a tea to the visiting ad 100,000 Tons per Annum General Sales Office: vertising women at the Washington Hotel on Wednesday, the tenth. 30 EAST 42nd STREET Inquiries Solicited NEW YORK JOINS SPECIAL AGENCY. Joseph Felix, for many years con Chicago Sales Office: nected with the New York Times, Newsprint Paper Corporation 643 McCORMICK BLDG. financial department, and now with CHICAGO, ILL. the Wall Street Magazine, has formed a connection with Verree 33 West 42nd St., New York City Pittsburg Sates Office: & Conklin, Inc., New York office, 1117 FARMERS BANK BLDG. to represent their list of papers in PITTSBURG, PA. the financial district. Telephone Longacre 1116. January 20, 1923 The Fourth Estate 15

NEWSPAPER PUBLISHERS IN NOTABLE LIST OF SPEAKERS NINE CITIES SIGN UP THE BIG SCHEME OF SIMPLE OPERATION FOR DISTRICT AD WITH I.T.U. CONFERENCE. Wage agreements that have been "Move More Merchandise" will be negotiated between newspaper pub the slogan for the Seventh District lishers and the International Typo Advertising Association convention graphical union recently are — : which meets in St. Louis, February ROCHESTER, N.Y. 6, 7 ,and 8. Frank E. Lowenstein, president Norris, Inc., Atlanta, Ga., Newspaper — Handmen, operators, will speak on "Making Merchandise day, $44 ; night. $48 ; forty-eight sell by making it Beautiful" and Gov hours. The contract is for a period ernor Samuel A. McKelvie, of Nebras of two years from November 1, 1922, ka will discuss, "The Return of Nor to October 31, 1924. Book and Job — mal Prosperity." Handmen, operators, day, $44 ; night, Other speakers on the program will $50; forty-four hours. The contract be : J. C. McQuiston, manager de covers a period of one year from partment of publicity, Westinghouse September 1, 1922, to November 1, Electric and Manufacturing Company, 1923. Increase — Newspaper, $3 ; job East Pittsburgh, Pa.; Carl Hunt, (day) $3; night, $5. manager Associated Advertising Clubs Typographia No. S reports an in of the World, New York City; Fred crease of $3 per week in its news P. Mann, Devil's Lake, N. D. ; Mrs. paper scale. George Gellhorn, St. Louis ; T. F. CHICAGO, ill. Pevear, Keller, Heumann, Thompson Jewish Newspaper and Job — Hand- Co., Inc., Rochester, N. Y.; Frank men, operators, day, $60 ; thirty-six Leroy Blanchard, director public re hours ; night, $60, thirty hours. Op lations, Henry L. Doherty & Co., erators working on English composi New York ; Judge Charles J. Orbison, tion in Jewish offices work forty-four president Sixth District, Indianapolis, hour week, day work, and "forty-four Ind. week, night work, $60 per week. The R. E. Shannon, business manager, contracts cover a period of one year the Evening Journal, Washington, la.; from September 20, 1922, to Septem Edward S. LaBart, manager advertis ber 19, 1923. Increase $1. ing and publicity, Wilson & Co. ; Ed ward T. Hall, secretary Ralston Pu LONCVIEW, TEX. rina Company ; Martin L. Pierce, re Newspaper, Book and Job — Hand- search and promotion manager, Hoov men, operators, $40 ; forty-four hour THE LINOTYPE MOLD er Suction Sweeper Company, North week. The contract is in effect from Canton, Ohio ; Charles J. Crockett, December 22, 1922, to December 22, sales manager, the American Lady 1923. Increase, $3. A Type Foundry That Equips the Printer for Every Job Corset Co., Detroit, Mich. SCHENECTADY, N.Y. Thomas F. L. Henderson, LaSalle Newspaper — Handmen, operators, Extension University, Chicago ; Alf day, $43; night, $46.50; forty-eight THE Linotype will produce everything that a W. Pauley, St. Louis; Lou E. Hol hours. The contract covers a period printer needs just when he needs it; type- land, president A.A.C.W., Kansas of two years from November 1, 1922, City, Mo. ; Harry Tipper, manager to October 31, 1924. Increase, $3. matter from 5 to 36 point, already composed and Automotive Industries, New York City; George Frank Lord, director of RIVERSIDE, CAL. justified; border decorations in infinite variety; advertising, Chevrolet Motor Co., De Newspaper, Book and Job — Hand- troit; W. F. Gephart, vice-president men, operators, day, $42; night, $45. space and base material cast to his order. First National Bank, St. Louis; David' Newspaper, forty-eight hours ; job, Linotype Typography matrices and matrix slides A. Coleman, president David A. Cole forty-four hours. The contracts are man Co., St. Louis and Los Angeles; in effect from November 4, 1922, to give the printer every typographical resource he E. J. Brennan, manager-counsel Bet November 4, 1923. ter Business Bureau, St. Louis. KEWANEE, ILL. will ever need. And the water-cooled mold disk John H. DeWild, manager mer Newspaper, Book and Job — Hand- permits him to cast up unlimited quantities of chants' service department, Ely Walk men, operators, day, $30 ; night, $32. er Co., St. Louis ; Joseph Meadon, The contract is for a period of two material without danger of overheating. president Direct Mail Association, De years from January 1, 1923 to De Other exclusive Linotype features are the quick troit ; Katherine Mahool, Baltimore, cember 31, 1924. Increase, $5 ; Janu Md., chairman Women's Conference, ary 1, 1924, additional increase of $1. changeability of liners, without removing the mold vice-president Associated Advertising; Clubs of the World ; Congressman OTTAWA, ONT. cap, and the three-point support for the mold Harry B. Hawes, 11th district, Mo. Scale : Ottawa Typographical Union, Demonstrations will be made for eluded. Scale, $4 1 , day ; night, $43.50 ; which prevents warping. window trimming, writing better show hours, day, forty-six one half ; night, cards, and writing and laying out ads. forty-three one-half. Old contract, Conferences will be held for better $27.50 and $29.50, with forty-eight Mergenthaler Linotype Company business bureaus, junior advertising hours day and forty-five hours night. clubs, women's advertising clubs, pub New contract expires September 30, 29 Ryerson Street, Brooklyn, N. Y. 1923. lishers, and direct mail advertising. expires September 30, 1923. SCSANTON, PA. over the old rate of wages paid news METROPOLITAN MAGAZINE ,EDITOR SOUNDS WARNING. f New newspaper scale calls for paper hands and $2.50 for the com AGAIN CHANGES HANDS. (From the Mercellus Observer). $46 for day work and $49 for nigh* mercial end. The MacFadden Publications, of Most any editor can read an obitu work. The commercial end will re TROY, N.Y. which Bernarr MacFadden is presi ary notice and tell at a glance if ceive $40 per week, forty-four hours. The following is quoted from a dent, have acquired ownership of the the decedent's subscription to his This is an increase of $4 per week joint letter signed by D. B. Plum, Metropolitan Magazine, recently pur home paper was paid up. for the Troy newspaper publishers, chased by H. J. Whigham, and for- and J. Raymond Phillips, president of morly owned by Harry Payne Whit Troy Typographical Union No. 52 : ney. f'SELL IT BY "We have pleasure in advising you Mr. MacFadden is publisher of the YOU WANT that the newspaper publishers of MacFadden group of magazines, which THE BEST PHOTOGRAPHS Troy and Troy Typographical Union includes Physical Culture, True Story, ADVERTISING" No. 52 have settled their differences Brain Power, Beautiful Womanhood, T. M. O. A. and have entered into a new contract, Movie Weekly and Midnight Mystery YOU NEED effective December 1, 1922, running Stories. THEM FIRST until April 30, 1924. The new con tract calls for an advance of $3 per WnU /A?ARt\ T°da> week for both day and night men, HOUSE ORGAN OUT. YOU GET making the new scale $40 for day The H. C Goodwin Advertising THE FIRST and BEST IN OUR for I ?F / work and $43 per week for night Agency has issued the first number of work." an attractive little publication called Ideas \*\\3Sf.Vf'/ About Ad-factor. It is gotten up in a form Daily PHOTO Service SPHINX DINNER POSTPONED. convenient for filing, with file tabs on The Sphinx Club postponed its din each page stating the contents. Be Utmost in Advertising ner for last Tuesday because of the cause of its unusual form, Mr. Good inability of the guest of honor, win calls it a "file organ" rather than International Film Service 151 West 42nd Street New York Ambassador Harvey to attend. n house organ. 826-228 William Street, NEW YORK 16 The Fourth 1

Another stand- up-and- out record! ThelSan Francisco Examiner is FIRST again in 1922 with] a remarkable ad vertising total of —

16,906,694 Agate Lines

THERE IS NO SUBSTITUTE FOR CIRCULATION" LTE, January 20, 1923 17

another record -

first again!

Again, in the light of cold figures, the San Francisco Examiner towers head and shoulders above any other San Francisco newspaper. Witness the record total of over sixteen and a half million lines of advertising in 1922. And remember that this outstanding leadership applies to every form of advertising lineage — display, classified, local, foreign.

Leadership is always its own explanation. There can be but one reason for this tremendous expression of advertising preference. The San Francisco Examiner is FIRST in advertising because it is FIRST in circulation and FIRST in reader-influence.

Men of business who weigh their advertising dollars as they do merchandise, find that it pays to single out the San Francisco Examiner and double their returns. For the San Francisco Examiner, through its commanding circula tion, has "first call" on the rich Northern and Central California market.

Coupled with this is a Merchandising Service Bureau that makes every advertising campaign yield full selling force. For details write direct, or get in touch with our representatives. •

New York: W. W. Chew, 1819 Broadway Chicago: W. H. Wilson, Hearst Bldg.

Stxammer

"THERE IS NO SUBTERFUGE FOR LINEAGE" 18 January 20, 1923

garded as a luxury and not as a ald discusses Dr. Faunce's criticism, necessity. by the assertion that "All criticisms THE FOURTH ESTATE "No one contemplating buying a of the appraisals of news values are A NEWSPAPER FOR THE MAKERS OF NEWSPAPERS car likes the feeling that possession worthy of consideration," and goes of an automobile converts him into a on to remark that it would have been Issued EVERY SATURDAY by The Fourth Estate Publishing Company, potential criminal," Mr. Eastman says. more to the point if the critic had Ernest F. Birmingham, President and Treasurer; Fremont W. Spicer, "Pedestrians are being led to believe mentioned the name of the man and that the automobilist is their natural the name of the horse. Vice-President and Secretary; 288 West 69th Street, New York City. enemy, that the motor car is a There is considerable news value, Subscription: FOUR DOLLARS a year. Advertisements should be received as trespasser on the streets." He goes it would seem, in the persistency with Postage free in the United States, early in the week as possible to insure on to point out that newspaper stories which our college presidents are criti Hawaii, Porto Rico, Cuba, Alaska, the position. _ Forms close Thursday. have been used by traffic authorities cising the newspapers. Is it a cru Philippines and Mexico. Postage extra Advertising Rate, 50 cents a line, agate to dissuade tourists who usually sade, a fad, or have the educators •o Canada, 52c; to other countries in measure (140 lines to the column, $70;560 "make" New York from visiting the caught up with all their other duties the Postal Union, $1.04. lines to the page, $280). Subscribers should have their copies of Front page, double rate. Back cover, city. and resolved at last to leave this one The Fourth Estate addressed to their nd forward of 10th page, 60 per cent extra. Much of the gist of the whole situ no longer unattended to? homes, so as to avoid chance of loss in Smaller advertisements in special posi ation is bound up in placing a new Rarity has a great deal to do in de the mass of second and third class tion (not less than 28 lines in depth of construction on the word "pedestrian," termining news values, as it has in snail matter which goes to all offices. column), double price. long a wheel horse of the reporter determining commercial and artistic Single copies, TEN CENTS (except Discounts for consecutive insertions, and copy reader. Today a pedestrian values. It is on comparatively rare Special Editions 25 cents). when paid in advance: One month, 10 can hardly be said to represent any occasions that a horse gets its name Back Numbers — Less than 8 months old per cent; three months, 20 per cent; sizable class among the population, in the papers, but men, especially 16 cents; more than 8 months old, $1 each, six months, SO per cent; one year, 40 for the simple reason that people are university presidents, seem to have per cent. OFFICES AND PRINTING HOUSE Small advertisements under classified pedestrians today only for that frac the knack. Anyway, the man in the headings, such as Help Wanted, For Sale, tion of the time when they are not newspaper story is dead, and the 232 West 59th Street, To Let, Instruction, Writers, Correspond automobilists. The question for am horse alive ; and that has something ents, Office Necessities, SO cents an bitious legislators to keep in mind is to do with values, too. Columbus Circle. agate line, each insertion without dis "Which way will most of the people NEW YORK count. Situations Wanted, 15 cents a get the best deal ?" If that is done Phones: 200, 201, 202 Circle. line net. Please send cash with orJci. the automobile trade will have little NOTE AND COMMENT. ERNEST F. BIRMINGHAM, Publishei Fraudulent or questionable advertising is excluded and the publisher reserves cause to complain of the newspapers CHICAGO: 637 Marquette Building the right to edit all copy submitted so or of public opinion. Under the caption "The Call for William S. Grathwohl, Representative as to conform with the rules and policies Clean Journalism" the Christian of the paper. Science Monitor discusses the de Phone: 6490 Central. THE LONDON DAILY MAIL mand of Los Angeles civic bodies for ACQUIRES "SEA LEGS." improved newspapers, reported in this EDITORIAL RESPONSIBILITY man and his career. Newspaper men issue of The Fourth Estate. "The of the future will enshrine him as "Ocean journalism" is no new California population," says the Moni FOR WORLD THINKING. the journalist who was more than thing, to be sure, but perhaps now tor, "and to a very great extent that Events day by day go further to any other responsible for the ultimate that the London Daily Mail is to of the whole of the Pacific Coast, establish tfhe fact that the world supreme court ruling that declared publish a new "Atlantic edition" is made up largely of original must learn to "know itself," and that newspaper news sources privileged. aboard nine of the Cunard grey American stock without the very great the lion's share of the work of Those who read further of Mr. hounds we shall see new heights dilution of foreign-born citizens, or bringing this about must be performed Wardman's career in the news col attained. Remarkable developments the first generation of children of by daily newspapers. Many articles umns of The Fourth Estate can in wireless communication during the people of foreign nativity, which have appeared in The Fourth Estate not fail to appreciate the degree of last eighteen months, coupled with the affects public opinion on the Atlantic within the last few months that success attained by a man so heartily leadership the Daily Mail seems to seaboard. While New England has emphasize the carelessness with which admired in the field in which he attain in whatever it undertakes, more than 60 per cent of its residents European newspapers handle news of served. assure some radical improvements in either of foreign birth or ancestry, America, and while our own news this phase of newspaperdom. the commonwealths of the Pacific papers are immeasurably more con THE AUTOMOBILE INDUSTRY Early this week the first extended coast have a much higher percentage scientious about news from outside talk by wireless telephone between of native Americans. Unquestion this country, there are few that can AND THE NEWSPAPERS. the United States and England was ably this fact has its bearing upon not make great improvement. achieved. Officials of the American the revolt of the people of Los Lord Burnham, that remarkable Civic and traffic experts who have Telephone and Telegraph Company Angeles against their newspaper British publisher and world figure, recently suggested limitation of the conversed at great length with the press. who is now in New York, this week use of automobiles to relieve metro distinguished William Marconi in "Yet this Californian revolt is to discussed the subject feelingly with politan congestion and reduce the England, who returned almost in be taken merely as a symptom of The Fourth Estate. Only the night danger of accidents have attracted the stantaneous replies by cable, inasmuch conditions existing throughout the before, at a meeting of the National fire of the Automobile Merchants as there is no broadcasting equipment country, which will at no distant date Civic Federation's committee of one Association of New York. In an open on the other side that matches that become equally manifest in other hundred on foreign relations, Elihu letter to the automobile trade, Lee J. of the A.T. & T. Mr. Marconi re sections. For it is only too apparent Root, one of America's leading inter Eastman, president of the association, ported that the use of amplifiers made that the extremes to which the de national thinkers, stressed the im includes the "attitude of many of the the trans-ocean conversation audible gradation of journalism in the United portant work there is for newspapers newspapers" as one of the factors to everybody in the room with him. States has proceeded have caused a to do. likely to bring about results detri Most modern steamships can gulp revolt on the part of newspaper The world, it seems, is undergoing mental to automobiles interests. In a printing plant into their holds with readers already visible to shrewd ob a unification due to modern social his summons to his fellow members, out great inconvenience — and they are servers in tfhe journalistic profession." and commercial requirements similar Mr. Eastman outlines a procedure built to carry as many people as are to that which this country went calculated to gain a fair hearing for contained in many incorporated towns, "Just how many drops of ink are through during the middle of the last the automobile in the press and in the all of them "desirable readers, with employed in making the 110.000,000 century, when improved social and forum of public opinion. money to spend," which would seem people of the United States think will commercial relationships were brought While it may appear to the outside to fill the bill so far as advertising never be known," comments the about by the coming of the railroads, observer that the automobile associa requirements go. An ocean publica Omaha Bee in reviewing printing? telegraph and telephone. Truly a tion is unduly alarmed over the tion appearing on nine ships simul trade activities in 1922. A question small world — and getting smaller ; but handicaps likely to result from pres taneously might conceivably attain a much more the mark, from the jour it can be kept fairly big if it can ent talk of traffic restrictions, the circulation of 30,000 daily — with due nalist's point of view would be "How be made to think big. organization is to be congratulated allowance, and perhaps a rebate to much ink would be used if all the for so closely keeping a finger on advertisers, in event of undue ravages 110,000,000 knew how to think?" the pulse of public opinion. It is of the mal de mer reducing the ERVIN WARDMAN'S SUCCESS getting ready now to prevent an number of readers appreciably. THE SATISFYING KIND. unfavorable opinion that it believes is The Daily Mail's new venture As truck drivers some of the men slowly, but gradually, mounting — a seems to have everything in its favor, at present engaged in newspaper work Contemporaries have paid the high course far more likely to succeed than and there is reason to expect that its would find success, George P. Stone est possible tribute to the late Ervin any later attempt to remould a formed example will be emulated from this of the Medill School of Journalism at Wardman, vice-president of the New public opinion could be. side of the water before very long. Northwestern University, asserted re York Sun and Herald, who came to an Newspaper publishers and editors The "field," obviously, is wide. cently at the convention of the Ameri untimely end last Saturday. Not one in every town have a definite interest can Association of Teachers of Jour of the great New York dailies failed in the automobile trade's side of this nalism. Originality is one of the to pay its respects to a man typical problem. A community does not have A LITTLE HORSEPLAY ON great needs of newspapers, he added, of sound, enterprising and aggressive to be metropolitan to have its traffic NEWS VALUES. emphasizing the danger of stereotyped journalism. Mr. Wardman had a problems, its restrictive laws, and its newspaper style. way of carrying the day that distin accidents. The situation as the New "One newspaper gave two inches guished him in his profession. The York automobile men see it, while to the death of a prominent citizen An advertising agency in Neiw New y^rk state senate of 1905, which possibly somewhat exaggerated, or at and two columns to the illness of Orleans which has a mineral water- tried if- -get him to reveal the source least anticipated, deserves analysis in a famous horse," and so Dr. W. H. company as a client has offered a. of a new? story, was afforded a con all communities — not because the auto P. Faunce, president of Brown Uni "swap" arrangement to Texas news vincing demonstration of this quality mobile trade is entitled to any special versity is echoing Dr. Nicholas Mur paper publishers. Thus it shows ita in Mr. Wardman. consideration but because many of the ray Butler's cry of "day-to-dayness" complete faith in the water, and There is little need for going fur laws or ordinances now governing against the newspapers. With a provides the harassed publisher with ther than the New York dailies have automobiles were conceived or estab breadth of vision characteristic of our a straw — the last one, let us hope . gone in adjectival description of the lished when the motor car was re best newspapers, the New York Her with which to down the proposition. January 20, 1923 The Fourth Estate 19-

PURFLY PERSONAL. A. C. KESSINGER ASSOCIATED WITH ROME SENTINEL STAFF CHANGES. WEDDING BELLS. Otis PeaAody Swift of the Chicago SIXTY-SIX YEARS. Tribune foreign news service, has Robert McQuinn, desk man of the Milo M. Sheperdson, city editor returned to London from Constanti The Rome, N. Y., Sentinel has Peoria, 111., Transcript has gone to of the Peoria, 111., Journal and Miss nople. been publishing a series of articles the St. Louis Star. McQuinn went to Marion N. Nash of Peoria were mar explaining how the Sentinel is made Peoria from the Detroit News. ried recently. A. E. McKee, editorial writer on and giving the names of those em William Lyttleton has joined the The engagement of French Lane of the Columbus Ohio State Journal, ployed in the many different depart reportorial staff of the Peoria, 111., the sports department of the Chicago was presented with a pair of im ments. In the January 2 issue, the Transcript. Tribune to Miss Marie Strehlow, ported pipes when he retired as presi last of the series, described briefly former society editor of the Peoria, dent of the Optimist club of that the business offices of the Sentinel C. C. Cheadle, former city editor III., Journal Transcript was announced city. of the Peoria, 111., Journal and later recently. Norman MacLeod of the news staff connected with the editorial depart Frank H. Bartholomew, who for of the Wilmington, Del., Every Eve ment of the Peoria Star, has left to several months has been in charge ning, and Mrs. MacLeod are being take up advertising work in Chicago. of the Southern California bureau of congratulated on the birth of a Theodore Dodane has resigned the United Press, and Miss Antonia- daughter. from the South Bend Tribune's ad L. Patzelt, were married recently at B. H. Peace, publisher, and J. vertising department and has taken a Portland. Mr. Bartholomew was Archie Willis, advertising manager of position with the Perfection Biscuit for three years city hall and legislat the Greenville, S. C, News spent company, Fort Wayne, Ind. E. L. ive reporter on the Portland, Ore., several days in New York last week. Peacock has gone to the Tribune's Telegram. In February of 1920 he advertising department since Mr. Do- took charge of the Northwest bureau, John B. Chester of the South Bend dane's resignation. of the United Press with headquart Tribune staff, who was recently oper ers in Portland. Later he went to ated on in tie general hospital, Elk Charles B. Stevens has resigned California for the same organization. hart, Ind., because of appendicitis, is as city editor of the Scranton, Pa., Mr. Bartholomew and his bride left recovering. He is in his home in Times to devote his time to his en following the ceremony for Kansas Elkhart. graving business. He has been suc City, where he will be United Press Theodore C. Wallen, political re ceeded by A. J. O'Malley, who was business representative over seven porter of the Hartford Courant, has Mr. Stevens' assistant. states. been appointed secretary of the appro George W. Aldrich, Jr., son of the priations committee of the Connecti late political leader of Monroe coun AGAIN IN WASHINGTON ON cut legislature, now in session. ty, is at the capitol as the repre PHILADELPHIA LEDGER Col. John F. J. Herbert, a former sentative for the Rochester Journal, city editor of tie Worcester, Mass., a Hearst publication. He was for STAFF. merly secretary to the state architect. Norman W. Baxter, fifteen months- Post, is acting managing director of connected with the London bureau of the New England Veterans' Bureau. B. G. Brinkley, who for the last the Philadelphia Public Ledger, has Miss Bessie Beatty, former editor three years has been auditor to the rejoined the Ledger's Washington- of McCall's Magazine, addressed the El Paso Times, has taken a similar staff of correspondents. Woman's City Club of Detroit last position with the Alameda Times- Mr. and Mrs. Baxter brought with Monday night on her experiences Star. He is motoring from El Paso them their infant daughter born during a recent trip in Turkey. She A. C. KESSINGER. to reach Alameda on January 24. abroad. Between the age of two said that harems are a thing of the and also told of the many years C. H. Powell, for the last three and three months, little Miss Baxter past, and that they have been rele which several of the employes have years chief accountant and cost man has sojourned in London and Paris, gated by dire poverty. been connected with the paper. for the El Paso Times, has joined the crossed the Atlantic, and reached' Malcom W. Bingay, managing edit Although A. C. Kessinger, president Hollywood Citizen as assistant busi Washington, where, as a good Ameri or of the Detroit News, was speaker of the Sentinel Company is in his ness manager and auditor can, she is disposed to make her at the reception at the University of eighty-first year, he is very active in Eugene A. Smith, formerly with the permanent home. Detroit last Tuesday night in honor the making of the paper and there are Chicago Tribune, is now with Cur of "Germany" Schultz, new football very few work days during the year rent Opinion as its Western manager ANOTHER NEWSPAPER MAN coach at the University. that he is not in his office. with headquarters at Chicago. MAY BE NAMED JUDGE. John Henry Zuder, formerly editor Mr. Kessinger has served with the S. E. Carter, recently merchandis Robert E. Carney, for the last of the South Bend, Ind., News-Times, Sentinel for the greatest period of ing manager of the El Paso, Texas, twenty years correspondent at Man a newspaper man for the last seven years. He and the late F. B. Beers Times, has become advertising man chester, Ct, of the Hartford Courant, teen years, has given up journalism were associated together over half a ager of Retail Selling and the Okla well-known in various parts of the and will return to law practice. Zuder century. Mr. Kessinger started his homa Retail Merchant of Oklahoma state through special circulation work practiced law in Jackson, Mich., for apprenticeship on March 16, 1856, City, Okla. for that paper, is not a candidate eight years before he took up news and has been connected with the P aper nearly sixty-seven years. He E. T. Smith, recently with the ad for reappointment as deputy judge of paper work. h as been one of the proprietors since vertising department of the Nast the Manchester police court, a posi Edgar B. Whitcomb of the Detroit Mav, 1864. Group, will join the Literary Digest tion he has held for the last eight News and Mrs. Whitcomb, sailed for The Sentinel, which before that on February 1. years. Manchester representatives to Europe Wednesday on the Paris of time was a weekly, became a daily H. B. Wiener, formerly advertising the Connecticut legislature, now in the French Line. session, have announced themselves in 1852. Elon and Calvert Comstock manager of the Okmulgee, Okla., as favorable to his candidacy. Thomas W. Charles Manson of the Boston then owned the paper but in 1861 Times, has become associated with the Ferguson, secretary of the Herald Globe is author of a book on printing, it was changed back to a weekly. For advertising staff of the St. Louis Publishing Company, publishers of the just off the press, dealing with laying a few months after the change a Star. Manchester Evening Herald, and a out and construction of variegated small daily was issued by Wood & Colin Harris has been appointed member of the editorial staff of advertisements appearing in the mod Larwill. Mr. Kessinger was circu manager of the promotion depart that publication, is most prominently ern metropolitan newspapers. lator of the daily and frequently ment of the Los Angeles Express. He mentioned as a successor to Judge Miss Ruby Eiseman of the Pitts wrote local news items, set the type, was service manager of the Adver Carney. burg Sun, president of the Wom printed and circulated the paper. tising Service Company, Montreal an's Club of Pittsburg, accompanied On June 1. 1864, Mr. Kessinger and Toronto. EDITOR LEADS SOUTH BEND'S by Mrs. Jane Burtnett, newspaper and the late F. B. Beers became own writer, were in New York this week. ers of the Sentinel and in December, POST OFFICE DRIVE. 1881, it was changed into a daily. A NEWSPAPER MAN NAMED F. A. Miller, editor of the South semi-weekly edition also is printed. Bend, Ind., Tribune, is at the head of a EDITORIAL STAFF CHANGES The present modern Sentinel building CIVIL SERVICE CLERK. citizens' movement to secure an addi was completed and occupied in the Charles H. McTigue, formerly man tional appropriation for increased1 ON BOSTON TELEGRAM. fall of 1904. aging editor of the Argus and post office facilities in South Bend. William N. Hardy has resigned as Forty-seven employes of the Sen Knickerbocker Press, and now capitol The movement was started by Mr. managing editor of the Boston Tele tinel average over thirteen years each representative of the Times-Union, Miller when it became known that gram. Frederick W. Enwright, the with the newspaper. has been appointed clerk to the civil Secretary Mellon and Postmaster- publisher, will take personal charge service committee of the senate. Mr. General Work had recommended an of the editorial department, and POSTMASTER TO RETURN TO McTigue was also publicity director appropriation of $675,000. William F. Eaton will be general of the independent Republican or South Bend is growing at such a assistant to Mr. Enwright. Morton NEWSPAPER EDITING. ganization in the last primary cam tremendous rate that it is felt an Pratt continues as city editor. Mr. A. E. Ovendon, for almost eight paign in Albany county. appropriation of at least $2,000,000 Pratt succeeded Ben Boyden, who years postmaster at Pawnee City, would not be excessive. Its 200 has returned to the Boston Sunday Neb., expects to resume his old posi manufacturing plants are turning out Advertiser tion as editor of the Pawnee Chief, FORMER BOSTON REPORTER about 600 different products and as as soon as he is relieved of his pres B. & M. SUPERINTENDENT. a result it has a very heavy mail WISCONSIN EDITOR TO RUN ent duties, having withdrawn as post John Rourke, one time reporter of business. master. the Boston Globe, covering the Abing- FOR SENATE. ton District, has been made general FIFTY YEARS IN BUSINESS. F. R. Hnth, editor and manager DISCONTINUE TABLOID SHEET. superintendent of the Boston & Maine In honor of his fiftieth year in. of the Burnett County Jottrnal-Sen- The New York American this week Railroad to fill the vacancy caused the paper business, 150 employes of is a candidate for the office of discontinued its daily pictorial tab by the death of General Superintend the Minneapolis Paper Company pre *>te senator from the Eleventh dis loid. The features and photographs ent William R. Mooney. For some sented E. J. Stillwell, president, with tort. Mr. Huth has published the it contained are now run in the main time Mr. Rourke has been acting a jeweled Knight Templar watch Jcnrnal Sentinel for twenty years. I section of the paper. superintendent of this railroad. charm. 20 The Fourth Estate January 20, 1923 CONNECTICUT EDITORS IN NEWS REPORTS ON ANNUAL SESSION AT America's Best Hearst SCIENCE MEETING BRIDGEPORT. Members of the Connecticut Edit PRAISED. orial Association who attend the an nual meeting of that organization to Magazine EDITOR OF SCIENTIFIC PAPER day at the Stratfield Hotel, Bridge Features port, will hear a most interesting as CONGRATULATES NEW YORK well as instructive program. O. S. TIMES AND NEWSPAPERS Freeman of the Watertown News, Pages president of the organization, had the WORLD'S GENERALLY FOR EXCELLENT assistance of George C. Waldo and GREATEST Everett G. Hill in arranging for the Daily ana Sunday HANDLING OF TECHNICAL meeting. Reports will be made by CIRCULATION NEWS STORIES. the various committees, new officers Newspaper Feature elected and the business for the com BUILDERS News reports on scientific subjects ing year transacted. Service are being handled in a creditable man Major George C. Woodruff will 241 W. 58th st, NEW YORK CITY ner according to J. McKeen Cattell, give a resume of the national con editor of Science, who took occa vention and educational trip through INTERNATIONAL sion a few days ago to compliment Glacier and Yellowstone Parks taken the New York Times and newspapers by him with the National Editorial generally on a story pertaining to Association. Everett G. Hill will Feature Service, Inc. a meeting which took place in Boston. give a history of the organization. The editor wrote : "As editor of The present officers in addition to 246 West 59th St., NEW YORK Science, the official journal of the Mr. Freeman are : Secretary-treas American Association for the ad urer, L. D. Rowand, Derby Sentinel, vancement of Science, I am co-operat vice-presidents, Hartford County, Rob "Fifty Famous Features" ing with the permanent secretary in ert Russell, New Britain Herald ; New Adams Features are standard products. Haven County, William J. Pape, They shine like stars in their places in the preparation of the number con the columns of hundreds of newspapers. taining an account of the Boston Waterbury Republican ; New London "Adamservice" offers the most unique WIRE meeting, and have thus had occasion County, George H. Grout, New Lon and original collection of features in to examine with care the reports in don Day ; Middlesex County, George existence, singly or in expense-saving the press. For some twenty-five P. Lecrenier, Connecticut Valley Ad Groups. Let us send you a full set ox years I have been a member of the vertiser, Moodus ; Fairfield County, samples of the Adams "Fifty Famous executive council of the association. Miss Shirley Putnam, Greenwich Features/' including some of the best "This year, thanks to the local Press ; Windham County, Arthur W. comics sold. NEWS press committee under Professor Eddy, Danielson Transcript ; Tolland The George Matthew Adams Service Allen and to the recently incorpor County, Walter Stemmons, Agricul 8 West 40th St.— New York for evening ated Science Service, represented at tural College Publications, Storrs; and sunday Boston by Dr. Slosson and Dr. Wat Litchfield County, A. S. Worley, New newspapers son Davis, and most of all to the Milford Times; historian, Everett G. MAIL co-operation of the press, the re Hill, New Haven Register ; auditor, ports of the meetings have been the John E. Hersam, New Canaan Ad International News Service best ever published, fully equalling vertiser. 21 Spruce Street, NEW YORK those of the meetings of the British Association in the English dailies. AFFILIATED CONVENTION AT NEWS In this great service and for civili ROCHESTER SEPTEMBER 21. AND zation, the New York Times has The twentieth convention of the TWENTY led, and I trust that you will permit Advertising Affiliation, which includes an expression of appreciation for the the cities of Cleveland, Buffalo, Ro Features work of your representative in Bos chester, Toledo and Hamilton, Ohio, LESSONS ton and for the skillful editing in will be held in Rochester, N. Y., Fri your office, culminating in your ad day and Saturday, September 21 and WORLD-WIDE NEWS mirable editorial article. 22 with the Rochester Advertising in Club as host. SERVICE The date was determined upon at PUBLISHER TELLS BEST WAY a recent meeting at Buffalo. There T. J. BOSDAN BOXING TO MAKE MONEY WITH A was an extended discussion of a 15 School Street . . Boston, Mass. NEWSPAPER. theme for the convention. Sentiment seemed to favor building the conven By Spike Webb "Vengeance is mine ; I will repay, tion around discussion of methods of saith the Lord" is a good quotation "selling more at less cost." It was Introducing for a newspaper man to hang over his voted to admit clubs in small cities as desk, said William Allen White, pub associate members at a nominal fee. "PUTNAM OHVER" The International Syndicate lisher of the Emporia, Kan., Gazette, 213 Guilford Ave. BALTIMORE, MP- when speaking before the department by of journalism at the College of Em HERBERT KAUFMAN EDITOR poria. IALS AGAIN IN HEARST CHARLES GORDON SAXTON A Circulation Builder "Be scrupulously fair, considerate, NEWSPAPERS. Formerly Cartoonist of N. Y. World kind and courteous to your enemies," continued Mr. White. "The more Herbert Kaufman, writer of in you hate a man the more courtesy spirational editorials, who has com DAILY & SUNDAY 4 'Civilization should you show him. Avoid person pleted five years work for the Gov alities. Discuss principles and not ernment, is back in the newspaper COMICS from a Doctor's men." field again, and January 14, the Mr. White declared that the best Hearst Sunday newspapers carried the first of a series of editorials on C -V Newspaper Service, Viewpoint" way to make money with a newspaper which he is now engaged. He will is to practice the law of Jesus Christ. write seven days a week. Borden Bldg. N.Y.C His articles are being syndicated by A WEEK DAY PRINTER JOINS RANKS OF the King Features Syndicate. NEWSPAPER FEATURE Complete your business by COLUMN CONTRIBUTORS. NEW ADAMS FEATURE. JOHN B. HUBER, A.M., M.D. D. A. Brislin, an active member page with the latest devel of the local typographical union in "Cracks At the Crowd," a daily 127 Fourth St, New Brighton, S. L, Scranton, Pa., has joined the fold human interest feature by Claude opments in the textile and New York Callan, is being distributed by the of columnists and now contributes a George Mathew Adams Service. It allied industries. column in the Sunday Dispatch under is a satire on family life in the the caption "The Tramp Printer." American home. Mr. Callan was The column is written in a "peppery" Daily News Service HAS NEW AD SERVICE. style of matters printorially. His formerly with the Kansas City Star H. C. Lenington, formerly secretary comments on the scarcity of printers and Fort Worth Star-Telegram. Features of the Dallas Trade League and more and training of apprentices were ap Weekly Reviews recently publicity director for the propriately timed. NEW BOSTON ROTO. L. H. Lewis Company, Dallas, has Mr. Brislin was at one time head The Boston Traveler has intro Special Articles. formed, in association with E. W. of the apprentice committee of local duced a four-page Saturday roto S. Shaw, a printing and advertising 112. He was instrumental in con gravure section devoted to news Wire or Write for Particulars service at Dallas. Mr. Lennington ducting several contests, which proved photos of the week. Three pages of was at one time manager and editor very helpful and brought out fine the first issue were filled with photos, FairchildNewsService of the Progressive Merchant, a trade specimens of workmanship among the while the fourth page was adver journal of the Dallas market l boys. tising. 8 East 18th Street New York CStj January 20, 1923 The Fourth Estate 21

"We aire just beginning to reap the MINNESOTA WANT: reward we may expect from the tour NEWS NOTES OF ist industry. Money spent now in HUBER'S MORE MONEY FOR advertising our lakes will come back CIRCULATORS many fold. We received $25,000,000 ADVERTISING. from tourists last year, according to Walter A. Lilley, formerly con ROTOGRAVURE the most conservative figures. nected with the Wilmington Star and LEGISLATURE REQUESTED TO "That represents a lot of money, Journal, has gone to Bloomington, ENLARGE APPROPRIATION but it's only a fraction of what we 111., Bulletin in the circulation de may expect in time. At Cass Lake, partment. INKS TO $50,000 TO EXPLOIT for instance, stores and other busi ness places did a business during the The live wires of the Minneapolis Are long on LAKES TO TOURISTS — summer of 1921 of $100,000, and last Daily News carrier organization were BIGGEST YEAR PREDICTED year a business of $164,000. These entertained at a dinner in the Daily covering figures were gathered by forest serv News building a few nights ago. -BUSINESS SHOWS GAIN. ice men and represent actual business Over a hundred attended the event, capacity transacted. which was arranged for the boys that To extend the advertising of had made increases on their routes. Minnesota's lakes and care for the The Live Wire club, membership in HUBERT Colors rapidly increasing number of tourists COUNTRY-WIDE OBSERVANCE which is based upon the record of tile legislature has been asked to the individual, was organized. The in use since 1780 appropriate $50,000 a year. OF THRIFT WEEK. feasibility of holding monthly dinners During the last two years, the Thrift Week was marked in many and theater parties was considered. state has expended $20,000 annually cities of the United States with cele to carry on this work in behalf of brations honoring Benjamin Franklin. The event had unusual significance The Pine Bluff. Ark., Graphic has the tourist industry, which now brings a circulation campaign under way in Main Office into the state more than $25,000,000 to the members of the newspaper pro 65 W. Houston Street, New York yearly, propoiKJts of the measure fession, inasmuch as it marked the charge of F. B. Long. The contract 200th anniversary of the famous was signed by John C. Montgomery. pointed out. statesman's entrance into the printing Automobiles and amounts of cash With U.e spreading of knowledge are the awards about the attraction of the Minnesota business. lakes, demands upon the Ten Thous The New York City Chapter, John C. Montgomery has just and Lakes of Minnesota Association, Daughters of the American Revolu tion conducted exercises at the Frank started a circulation campaign for through the Minnesota Land and Lake lin statue in Park Row which were the Danville, 111., Morning Press. For PROMPT Service Attractions board functions, have broadcasted by radio. The newspaper, Over $12,000 worth of awards will been doubled and even trebled, they advertising and printing professions be given. Automobiles and cash are were well represented and forwarded the prizes. "The coming year will be the wreaths which were placed at the TYPE biggest in the history of the tourist foot of the statue. ASHEVILLE PUBLISHERS ARE industry in Minnesota," R. R. Wise, INSISTENT IN WORKING president of the association and chair Among the representatives of the man of the state board, said a few newspaper business that wreaths for AGREEMENT PARLEY. Printers' Supplies days ago. "We must be prepared for the occasion were : National Edito the big increase in the number of rial Association, Quill in ink-well ; Newspaper publishers in Asheville, visitors which we may expect. More Associated Advertising Clubs of the N. C., stood together in refusing to Machinery literature, more postage, more help World, "Truth" Emblem ; American sign an agreement with the Interna will be needed, as the visitors in- Association of Advertising Agencies, tional Typographical Union, according in Stock for Immediate Shipping'by Initials featured ; Sphinx Club, Name to the terms set forth by the union Selling Houses Conveniendy Located featured, New York Typographical and were victorious in securing a new "During 1921 we used 15,000 map Union No. 6, "Big Six." agreement under the old scale. The "^American Type the 'Best in lAny £W* folders of Minnesota. So great was Dr. Royal S. Copeland, United union representatives and the pub the number of requests for the Min States senator-elect and a daily con lishers deadlocked for two months AMERICAN nesota recreation maps last year tributor to the Hearst newspapers, wlhen the union agent was instructed that we found it necessary to print represented the city of New York at to sign up on the best terms that TYPE FOUNDERS 35,000 copies of the map. Activities the exercises. could be reached. The publishers of the association practically have also refused to allow an arbitration COMPANY trebled in many respects. agreement to be included in the agree Atlanta Denver Pittsburgh 1 "We need money to extend the ad EDITOR'S WIFE CIVIL SERVICE ment. Baltimore Detroit Portland 4 COMMISSION PRESIDENT. Button Kamai City Richmond vertising in Minnesota lakes into The local union in reporting the Buff alt Let Angeles San Francisco other sections which we have not Mrs. Charles Bennett Smith of matter said : "Considerable trouble Chicago Minneapolis St, Louis reached in the past, particularly into Buffalo, whose husband is a former had been encountered with the news Cincinnati New York Spokane certain parts of the South and the editor of the Buffalo Courier, has paper employers in getting new con Cleveland Philadelphia ICt innipeg 3 Southwest The people down in these been elected president of the state tracts signed, and the local union states will come to Minnesota in civil service commission. Mrs. Smith and employers had been deadlocked Urge numbers when they learn of the was appointed a civil service commis since the expiration of the old con attractions we have to offer. sioner by Governor Smith in 1919. tract in September. President Mc- There is Only One Parland was advised of the situation early in October and F. J. Torlay CUTLER-HAMMER was assigned to help the local and the employers come to an agreement. SYSTEM "After more than two months of Printing Press Control Boston Globe conferences with both sides standing pat, the union voted to give Mr. "Safest in the fVorld" Torlay authority to sign with the best terms he could obtain. The old scale of prices was settled on, but First Mr. Torlay could not obtain from the publishers an arbitration agreement in the new contract. While quite a few of the members disapproved sign The Boston Globe printed 12,807,632 ing the contract with this agreement, The Cutler-Hammer Mfg. Co. it is believed nearly all will give Times Bldg. — New York lines of paid advertising during 1922, Mr. Torlay credit for doing the best Branch Office* — Principal Ci he could, and appreciate the effort leading the second Boston paper by more he has put forth in behalf of the union." than 1,100,000 lines. (No special pages or POLLARD - ALLING AD WRITER WILL PRODUCE Manufacturing Company editions printed by Boston Globe.) ADDRESSING AND MAILING COPY FOR DAYTON COCA MACHINES COLA COMPANY. Operates at high speed and keeps dowa Write Advertising Manager, Boston cost of addressing subscribers to minimum Sam M. Sloman, connected with Writt for particular*. Globe, for information about the Boston the advertising business in Dayton. Ohio, for the last twenty year*, has 320-230 West 19th St., NEW YORK territory. become advertising manager and as sistant manager of sales for the Day ton Coca Cola Bottling Company. ACTOR ADDRESSES AD MEN. Mr. Sloman has handled the ac John E. Hazzard, actor and co The Globe Should Be counts of many of the largest con author of "Turn to the Right" was cerns of Dayton. He has served the principal speaker at a luncheon local firms as advertising and sales at the Advertising Club of New First on Your Boston List manager. York, Thursday. .22 The Fourth Estate January 20, 1923

HELP HELP HELP HELP WANTED WANTED WANTED WANTED

Advertising Manager Wanted Special Edition Men Classified Advertising A BOSTON NEWSPAPER has Wanted A Newspaper installed a permanent Promotional Manager Wanted by leading newspaper in city of Department. Can use six high- Young man with experience, to 35,000 in Southwest. This is a Circulation Manager grade men on 26% basis who will take charge of Classified Depart real opportunity for man with ex stick. No floaters need apply. ment on leading newspaper in ecutive ability who can plan cam Address Box 6287, care The town of 35,000. Good opportunity paigns, write attractive copy and Over SO years of age. One Fourth Estate. for one who is assistant to man sell it. This is a Man's Job and who has had at least three years' ager on large city paper. State if you are not a producer and will age and salary expected in first ing to work hard, don't waste experience in handling crews of Display Solicitors Wanted letter. Southwest American, Fort postage. Salary commensurate canvassers. Desirable opportunity Three live display solicitors, must Smith, Arkansas. with ability. State age, refer be hustlers, able to write copy and ences and experience with applica for life-time position for right make layouts. New six-day a tion. Box 5280, care The Fourth man. Will start at rate of week evening paper. State terms, Estate. experience, age and references in Attention! $2,860.00 per year, with assurance first letter. A real opportunity for Contest men, if at liberty fur the right men. nish records on other campaigns For Particular Printing, come to the of working up to $4,000.00, or Address, Business Manager, the and communicate at once with higher. No drinker. Give refer Press, 2nd & Cheyenne, Tulsa, Profitable Circulation Engineers, ALLIANCE PRESS Okla. 1435 Coutante Ave, ences and outline of experience. Lakewood, 110-1U West 38d Street, NEW YORK (Cleveland) Ohio Replies confidential. Box 6276, Circulator Wanted For care The Fourth Estate. BURNHAM TALKS Daily and Weekly Ad Copy and Young man familiar with city ON IMPROVING Advertising Salesman and country circulation work to Sales Man Wanted: Advertising salesman, assist circulation development of capable of handling the advertis daily and weekly printed in Wanted by afternoon paper in WORLD NEWS. ing on the Mai.sfield News with German but well established; also growing Southern City of 30,000. two assistants. Splendid oppor on new magazine-size English Must be active, resourceful young tunity for right party. Address weekly covering interstate West man of temperate habits, well edu (Continued from Tenth Page) Mansfield News, Mansfield, Ohio. ern territory. Must start reason cated and used to hard work. State able, but hustler has real life age, minimum salary and full par so stimulated was not for Lord Burn- chance. Write fully with photo ticulars in first letter, with samples ham to say. There are varying opin International Labor Conference at graph, the Tree of Progress De of work, which will be returned. ions, with plenty of supporters for all Geneva. partment, Omaha Daily Tribune. Box 5278, care The Fourth Es sides to the question, he said. Lord Burnham comes to New York tate. Rates for advertising are generally after attending the fourth session of Advertising solicitor and copy writer. the great labor organization, which Experienced. Permanent position on firm in England, although from time growing daily within two hours of New Pacific Coast to time advertisers are heard to com has fifty-five member nations. He re York. Opportunity for advancement for plain. Expansion of the plants of the gards the conference as the first ex high-class man. Reply Box 6270, care Investments important newspapers is steadily pro periment of a world parliament in The Fourth Estate. gressing, assuring a good market in modern history. In view of the fact We have a number of unusual England for equipment, Lord Burn- that the world has been broken up newspaper investment opportunities on ham said. The Telegraph is install into dozens of small states, in some said that "he had fed the public on the Pacific Coast Chances for enter ing a huge new Hoe press and other cases without a class experienced in a diet of truth and sanity" also that prising newspaper men to become equipment. government, without social traditions, he had "taught the young lions of publishers in fast growing centers Fleet Street not to roar." where living conditions and climate The Association of Foreign Press and administrative machinery, Lord are ideal. Correspondents gave a dinner at the Burnham regards such a contrivance He was raised to the dignity of Brevoort in Lord Burnham's honor as absolutely necessary. viscount for his services during the Friday, just as The Fourth Estate Amongst the numerous public of war and was also made by the King Palmer, DeWitt& Palmer was going to press, and today the fices Lord Burnham has filled with "Companion of Honor," one of (he English-speaking Union of the United distinction has been that of president smallest in number of the most ex Sales & Appraisals of Newspapers States, through its national head of the Institute of Journalists, which clusive orders. He is a prodigious 225 Fifth Avenue, New York quarters in New York, will give a exists to raise the prestige of the worker and has a great gift for jour luncheon at the Hotel Astor, at which newspaper profession in Great Britain nalism. Business Founded 1899. Lord Burr/ham will deliver an address. and in the Dominions. Before the During the war he steered the Frederick Roy Martin, general man war Lord Burnham served on the Daily Telegraph with consummate ager of the Associated Press, will be speakers' committee on the proposed skill, raising the paper probably host on Monday at a dinner to a reform of Parliament, and in the higher in the estimation of thoughtful Unusual Opportunities number of newspaper men at the Uni course of the war he served on many people than it had ever been before, Daily and Weekly Newspapers, versity Club for the distinguished vis committees looking after various mat and he also resisted the lure of the Trade Papers itor. Among the guests at Mr. Mar ters arising out of hostilities. insurance coupon for securing readers tin's dinner will be the directors of With the arrival of peace he has — "a piece of shrewdness which Harwell & Cannon the Associated Press who will hold been more than active in the collec events have more than justified," his NEWSPAPERS AND MAGAZINE their quarterly meeting at the A.P. tive efforts made to find work for de associates on his present tour declare. PROPERTIES headquarters on January 24. mobilized officers and men, with great Lord Burnham was Member of Times Bnilding, New York The Pilgrims Society will enter success. He was chairman of the Parliament for West St. Pancras, Established 101* tain with a luncheon on Tuesday committee considering the demand of 1885-1892; East Gloucestershire, 1893- at the Bankers Club of New York for school teachers for higher salaries, 95; Tower Hamlets (Mile End Divi popularly known as "The Burnham sion), 1905-06-1910-16. He represent PACIFIC COAST NEWSPAPERS Lord Burnham. Committee." ed West St. Pancras 188911902 on Lord Burnham has been described Lord Burnham is colonel of the the London County Council and Bought and sold by frequently as a man who has refused North Bucks Hussars and was in Whitechapel, 1897-1904 ; was Mayor PACIFIC COST NEWSPAPER more of the highest appointments in charge of the depot of his Regimen' of Stepney, 1908-09. EXCHANGE the hands of the government than any at the outbreak of the war, when he He is a member of the general post Monadnock Building, San Francisco living Briton. He is the chief owner voluteered for military service. He office business advisory committee and Write for list and special informa of the Daily Telegraph of London paid many visits to the French front, since 1916 has been president of the tion. References given. and since the death of the first Lord visited Ypres under fire and saw a Empire Press Union. He is deputy Burnham seven years ago has been great deal of the front lone trenches chairman of the Empire Parliamen in editorial control of that newspaper. opposite the Germans. Two of his tary Association and chairman of the This adv. mill appear but once In 1884 he married Olive, second nephews were killed in the late war standing joint committees of Educa daughter of General Sir Henry de and a third nephew, Lieutenant-Col tion Authorities and Teachers. Bathe, and has one daughter. onel F. E. Lawson, went all through In Happy Mississippi the fighting on the Gallipoli penin Lord Burnham has received many It is said of him in the British sula, also the Palestine campaign. decorations from foreign governments, City of 20,000 population. Oldest press that no man has applied himself Lord Burnham has served too long Commander of the Legion of Honor; paper and exclusive morning field for more conscientiously to the public in public life to minimize the value of Grand Cordon of the Oorder of Leo service in England, whether as Mem high office under the government, pold 2nd ; Commander of the Order large territory. Outlook exceedingly- ber Parliament, member of local gov but he believes also that his duties of Leopold; Grand Officer of the attractive. Price less than $50,000. erning bodies, colonel of yeomanry, in Fleet Street are not less important Crown of Italy ; Grand Officer of Big opportunity. Prop. 1293x. director of the various departments of in these critical days. the Star of Roumania. He is LL.D activity in the great war, and no man In June, 1920, Cambridge Univer of Christ College, Cambridge; LL.D in England has devoted himself more sity conferred its degree of Doctor of of McGill University, Canada ; D.Litt. THE continuously and successfully to the Laws, honoris causa, upon Lord Burn Durham University ; M.A. Oxford, advancement of journalism. He is ham. Earl Balfour, then Mr. Bal and justice of the peace. H. F. Henrichs Agencv described as a Unionist, but he is not four, M.P., received the degree at the He is now in his sixty-first year, Selling Newspaper Properties a strong party politician and twice same time. The public orator in pre having been born in London in 1862. Litchfield, 111. has been dhosen to preside over the senting Lord Burnham for the degree He was educated at Eton and Oxford. New Yotk Los Angele=si January 20, 1923 The Fourth Estate 23

SITUATIONS SITUATIONS SITUATIONS SITUATIONS WANTED WANTED WANTED WANTED

News Executive Advertising At Liberty Manager-Solit-.or Newspaper man, 36, married, 15 A young man nearly thirty years, years continuous metropolitan and Metropolitan Newspaper Man who has outgrown his present po smaller city experience, seeks con sition wishes to make connection nections as managing or news with a progressive daily paper in editor. Resigned as editor in city of 15,000. Is college gradu Ohio city of 40,000 following sale. Seeks Executive Connection ate, practical printer, energetic and Eleven years managing editor one will put the same energy into of Ohio leading morning papers. work as if he owned the paper. Reputation as good executive, judge Wants $45 and will prove he is of news values and trustworthy. worth it. Address Box 529S, care No bad habits. Come for per The Fourth Estate. sonal interview. A. F. Hardman, Newspaper Business Executive seeks P.O. Box No 156, Findlay, Ohio. connection in New York City, but would I'll Assume the General Manager consider opening in other fields. Responsibility of giving you a better newspaper Available Wide experience of over twenty years and directing the news and me wiih constructive Daily and Sun chanical departments to your satis day — morning and evening news in all departments, including one of the faction. paper building experience on both I'd like to talk it over with you small city and metropolitan dailies. largest metropolitan dailies. personally. Address Box 6280, A successful executive, aggress care The Fourth Estate. ive, good organizer and result producer in advertising and circu Best of references. Inquiries confiden lation and thoroughly familiar with Advertising Solicitor business department detail and all tial. Immediately available. functions of newspaper making for newspapers or farm papers, and management. . well acquainted in New York Credentials prove ability to Address Box 5291, care The FOURTH among agencies and advertisers, handle any proposition — medium wants new connection February 1. size city preferred. Estate. Address Box 6289, care The Address Box 5291, care The Fourth Estate. Fourth Estate. Editor Seeks Position Reporter Newspaper editor, reporter, 81, married. Twelve years' experience Experienced young newspaper Advertising Manager G. W. Preston, city editor, telegraph editor, feature man wants a position on the re- and solicitor experienced in local writer for best New York State portorial staff of a democratic field desires new connection on Advertising Manager dailies. Out of work because of paper in a progressive center. out-of-town daily. Finest refer of Demonstrated Ability newspaper merger. Wants copy desk Could accept in a week or ten ences. Address Box 6888, care job, or position as managing editor days. Address Box 6279, The The Fourth Estate. Seeks Connection. of live afternoon daily in small Fousth Estate. city where producer wins ad Live desk man seeks a job in the My School of Experitnce — vancement. Best employers' ref East. Eighteen years on large and small erences. Box 5283, care The BARHAM, M.D., HIT dailies. Now telegraph editor on leading Middle West daily. Good head writer, The Detroit Journal (Evening), 9 Fourth Estate. 42, married and dependable. What have years as Salesman, Asst. Advertising STRIDE QUICKLY you to offer? Ready to leave on short Manager and Manager of Advertising. notice. Address Box 5290, care The The Duluth News Tribune (Morn The greatest auxiliary AS PUBLISHER. Fourth Estate. ing and Sunday), 7 years. Manager of Advertising Department. news service in the middle {Contmued from Fourteenth Page) Circulation Man The Omaha Bee (Morning, Eve September 30, 1922 of 145,953, a gain with 20 years experience in all ning and Sunday), Manager of Ad west. over the corresponding period in 1921 branches of work is open for im vertising and Merchandising Depart of 6,743 daily. mediate engagement. Address Mr. ments. A daily average net paid circula Schuler, 614 Hah St., Charleston, The Cincinnati Enquirer (Morning THE CAPITOL PRESS tion in November and December W. Va. and Sunday), 4j»4 years, Manager of 1922 of 166,949. Advertising specifically handling local Peoria, 111. The foregoing statistics were 're Reporter display with the particular purpose of vealed by Dr. Barbam in a recent 24, four years experience; now budding up volume of advertising pub (Established 1912.) interview. working in New York wants job lished daily. Discussing circulation, first, tie out of town. Will consider other A diplomatic executive with ability lines of work in New York and to successfully nan die local and for CHARLES stated that statistics show that out of out of town. Address Box S281, eign accounts, to originate and execute every 200 homes in Los Angeles and care The Fourth Estate. ideas which result in increased earn •uburban cities, the Evening Herald ings. Particularly capable in the HEM STREET is received daily in 155. This cir se.ection of assistants and in keeping culation has been attained without distributed throughout the year, but them keyed to maximum of efficiency. the use of premiums, without con the peak probably was reached in the PRESS tests, and in no instance is the paper week from November 13 to 18, in References if desired. given away with other publications. clusive, when on each day a 48-page Publisher or Business Manager in CLIPPINGS The Herald lays claim to the paper was published. The amount need of the services of a man such world's record in advertising gains of news print consumed in the week as 1 describe myself to be, please 59 Park Place, NEW YORK over 1921, based on the figure of was 752,000 pounds which would address G. W. Preston, 811 ELBER- 3,493,854 lines gained in the year. form a strip the width of a news ON AVE., P. H., Cincinnati, Ohio. The problem of covering the Canadian In the same period one afternoon paper page for a distance of 9,000 Field is answered by obtaining the serv contemporary lost 1,268,120 lines and miles. The total press run period firm. As a citizen and as a pub ice of the the other lost 937,020 lines. for the week was 168 hours, and a lisher he enters actively into civic Hnmininn PRESS CLIPPING In local display advertising the regular and extra force of nearly affairs which tend to uplift and de uominion agency Herald gained 2,785,510 lines, while 1,000 workers was employed. which gives the clippings on all matters Dr. Barham, the publisher, while velop the community. of interest to you, printed in over 95 per the other afternoon papers lost 1,996,- His prescription for newspaper suc cent of the newspapers and publications 456 and 1,466,584 lines respectively. admitting that his prescriptions were cess is, honesty and sincerity of pur of CANADA. We cover every foot of The total classified published in apparently efficacious, modestly gives pose, educate, enlighten, entertain and Canada and Newfoundland. the year was 4,086,708 lines, a gain a large credit for the success that lead, but be neither a dictator nor a of 374,542 lines over 1921. The total has attended his venture into the scold. Be in harmony with the pub 74-76 Church Street. TORONTO, CAN. tor 1922 exceeded that of the nearest journalistic field to the loyal and lic which your newspaper serves. local evening contemporary by 1,864,- efficient organization which he has At your service, THE IMPROVE The Herald is represented in the MENT BULLETIN, reaching architect*, 324 lines. The goal for 1923 is firs*, built. East by H. W. Moloney, New York, contractors, engineers and deaers through place in the list of afternoon news A native of California, Dr. Bar- and in the West by the G. Logan out the Northwest. 2,600 circulation, and papers tabulated as to total volume ham had a thorough insight into the Payne Co., Chicago. growing constantly. Our subscription list of classified. needs and ideals ^f the city, county is a Buyers' List, reputable and virtually The total advertising of all classes and state. He is the son of Mr. hand-picked. Sample of the Bulletin sent published in the Evening Herald was and Mrs. Richard Barham, pioneers NAMED EASTERN MANAGER. on request. DAILY CONSTRUCTION 17.551,828 lines. This is larger than in Southern California, and literally Wesley A. Gilman has been ap NEWS, publishing news of building pro the volume published by any news he has "grown up" with the muni jects, live leads for salesmen, $60 a cipality in which his journalistic pointed New England manager of year. WESTERN PRESS CLIPPING paper in the daily field west of Chi N. W. Ayer and Son, succeeding EXCHANGE, first-class clipping service cago. career has centered. He is 43 years Louis Seaber, who has gone to the for trade papers and individuals. Write Advertising business was well of age, vigorous, kindly, amiable but New York office. us at Minneapolis, Minn. 24 The Fourth Estate January 20, 1923

FOR rUK FOR FOR SALE. SALE. SALE. \LE. Hoe Press 2nd HAND For Sale — Hoe 16 page For Sale USED One Hoe sextuple right angle Press with complete stereo press lf>!j inch diameter rolls, NEWSPAPER printing type columns 21 inches in typing equipment PRESSES length. Capacity up to 24 pages, 24,000 per hour. Complete stereo type outfit except moulding ma 4 linotypes, Model 18 PRESSES chine with press. FOR SALE POST-ENQUIRER. 2 linotypes, Model 8 For Sale OAKLAND. CALIFORNIA. 1 linotype, Model 20 UHK Octuple Press FOR SALE: No. 85 Babcock pACC Straight-line Sextuple Ov/Li- 22%" COLUMN. Optimus cylinder press, splendid 1 linotype, Model 5 condition. Yawman & Erbe Mfg. VJWOO -with doubie folder. Company, Rochester, N. Y. This and other newspaper equip Page length 23ft inches. Now print unL1 Sextuple Press ing the Dayton, Ohio, News. n ^ *— "with extra color Trade Journal ment was obtained in the purchase fif\CC High-Speed Sextuple 21%" COLUMN. For Sale of the Norristown Times. Each Trade Journal in Philadelphia, piece is in excellent condition and VJVyOO- Press with Color unp Sextuple Press two years old, making money. Cylinder and double former. Page "vLi" BLACK ONLY. Only trade journal in its field. was used to get out the Times $1,000 will finance. Great possi until January L 1923. length 23ft inches. Now printing the 21 %" COLUMN. bilities. Am too busy with other Dayton, Ohio, News. things. Address Box 6286, care urjR Sextuple Press The Fourth Estate. Will be sold for cash only. /"« (~\ C C Straight-line Sextuple n ^ BLACK ONLY. V-JWOO-witn double folder. 21*4" COLUMN. For Sale Norristown Page length 22% inches. Now print Weekly Newspaper ing the Manchester, N. H., Union- unp 4-Deck Press Well established; 700 paid sub Daily Herald, Leader. L1 w l—~20" COLUMN. scriptions. Field right for at least 1,000 more subscriptions in Norristown, Pa. fine territory. Less than thirty pr\CC Four-Deck Single- HOF 20 Page Press miles from New York. No plant. V/ O O - widtn Straight-line *■ J ^ 1—~ 21" COLUMN. Will sacrifice for $1,500. Address Quadruple, with single folder. Page Box 6282, care The Fourth Es PRINTERS' Outfitters tate. Printing Plants and Business bought length 22% inches. Now printing the and sold. American Typefounders' prod Lincoln, Neb., Star. PottCr-3-Dcck 24 ucts, printers and bookbinders machin Page Press Hoe Newspaper Press ery of every description. r\CC Four-Deck Two-Plate 20 to 22" COLUMN. FOR SALE:— 12 page Hoe CONNER, FENDLER & CO. VJ WOO- Wide Press with "Unique" Web Newspaper Press, 96 Beekman Street, New York City WE ALSO HAVE A NUMBER OP GOSS print 7-column papers of 4, 6, 8, Color Cylinder. Page length, 21.60 10 or 12 pages, with stereotype inches. Now printing the Kansas PRESSES OF VARIOUS SIZES AVAILABLE. equipment. Fine press at a low price. Could be changed to take City, Mo., Post. papers 8-columns wide, 1254 ems. Baker Sales Company, 200 Fifth (~** (~\ C C 16-page Press. Page LET US KNOW YOUR WANTS Avenue, New York City. Mailing VJV/ OO "length 22 inches. Now printing the Woonsocket, Rhode Is The "during the last two years a stenog land, Evening Call. rapher has been present at these con Machine Goss Printing Press Co. ferences and it has worked out most Rapid addressing machine, in /"

The only journal outside of the Read in FIFTY per cent United States published in the in The Circulation of the terest of newspaper men. of ALL HOMES of BOSTON'S Metropolitan New York THE 40 Pages Weekly NEW YORK newest paper and fastest growing EVENING Eighty Per Cent of NEWSPAPER The WORLD'S WORLD MAIL Circulation, Morning and Evening, is in TELEGRAM Metropolitan N. Y. A morning or an BOSTON, MASS. (Established 1898) Represents a greater pur Evenng World goes into every second home in all Five Boroughs and Hudson Annual U.S. Postal Subscription $5 chasing power per unit of County (Jersey City, Hoboken, etc) , New Jersey. Largest Evening circulation than is found The Sunday World goes into every Specimen Copy Sent Free third home in all Metropolitan New York. in any other New York Circulation in Address: 14 CROSS STREET FIXSBURY, LONDON, ENGLAND Evening Paper. FIRST IN THE CITY FIELD Metropolitan Boston HUMBER RIVER PAPER MILLS MICHIGAN PUBLISHER STARTS CALIFORNIA CLUBS PROJECT IS WELCOMED BY NEWS SERVICE FOR HARMSWORTH GROUP. SUBURBAN PAPERS. DEMAND CLEANER Represented by BENJAMIN & KENTNOR CO. Editor, The Fourth Estate. James Fort Forsyth, publisher of NEWSPAPERS. LOS ANGELES CHICAGO Sir: In an article in your issue the Forsyth Publications, with offices Van Nuys Bldg, Mailers Bldg. of December 9, dealing with the new and headquarters at North Muskegon, PROMINENT ORGANIZATIONS NEW YORK per mill project on the Humber has taken the preliminary steps for 225 Fifth Ave. ver, Newfoundland, the statement the organization of a national "spec JOIN LOS ANGELES WOMEN was made that : "This project failed ial-service" news bureau. by reason of the organized opposition Organization, now under way, in IN DRIVE FOR BETTER AND of the news print paper manufactur cludes plans for a correspondent in CENTURY OLD NEWSPAPERS ers of Canada, in conjunction with every city of the United States with LESS SENSATIONAL PRESS- FOUND IN BUILDING the British mills and further the a possible extension to other parts ONE EVENING PUBLICATION BEING TORN DOWN. opposition of the Harmsworth in of the world in the course of a terests." And further the article year's time. Mr. Forsyth states that TAKES STEP. states : "The Harmsworth opposition the organization will serve the weekly Newspapers reporting the Boston was induced to withdraw." country and suburban papers of the massacre and other portentous events I would like to point out that the United States, in the main, but that Women of Los Angeles have leading up to and including the out statement regarding the opposition it's services are available to all started a movement the object of break of the Revolutionary War, as of the "Harmsworth interests" is publishers. which is to lift the standard of daily well as army orders of General Wash quite incorrect. Neither Lord Roth- Advertisements have been placed newspapers in Southern California. ington and of British commanders, ermere (the president), nor any of in various authors' and writers' trade Newspapers will be urged particu were found a few days ago in a pile those associated with this company journals appealing to the free-lance larly to eliminate "bannering" stories of plaster and other debris being re has opposed in any way whatsoever and offering one reader in eadh town of crime and tragedy in heavy type moved from a restaurant in West this new enterprise on the Humber an appointment as correspondent. across first pages. Organizations num Fourth street, New York, which is River, but, on the contrary, the bering in membership more than 300,- being remodelled. directors of this company have made The name of the new organization 000 showed interest in the movement, The newspapers are of great his it clear that they welcomed the estab is the James Fort Forsyth Publishers' by sending either representatives or toric value and the proprietor is lishment of another paper making News Service. Feature writers are letters to two meetings already held. planning to give them to the Daugh enterprise in Newfoundland. maintained at the headquarters office, ters of the American Revolution for As the statement in your issue of and feature stories, specially prepared, A program of action is being safeguarding. While they are not in December 9 might create an entirely gathered from the various corners worked out and a conference with a condition for reproduction, they are wrong impression as to the attitude of the earth, are available at all publishers of Los Angeles newspapers in a remarkable state of preservation, of this company to the new project times. soon will be asked. In speaking of considering their great age, and can on the Humber River, I shall be Upon the completion of organiza the idea, Mrs. William P. Cunning be read without difficulty. They pro (lad if you will kindly publish this tion activities an advertisement in ham, president of the Los Angeles vide an excellent opportunity to com correction. The Fourth Estate will more ef Woman's City Club said : pare journalistic ideas of those days ANGLO-NEWFOUNDLAND DEVELOPMENT fectively describe the services incor "With such an illustration of the with those of the present as well as porated. practicability of clean journalism as showing the evolution of the news CO., LTD. has been furnished by the Christian E. a. sursham. Director. Science Monitor, which has proved paper. LEGISLATORS OF TWO STATES the advantage of printing only the The newspapers represented include BOXING BOUT JUDGE ALLEGES TO CURB NEWS FAKES. good news and refraining from fea the Boston Gazette and Country Jour Two Western states have taken nal, issue of March 12, 1770 ; the NEW BEDFORD DAILIES turing crime and scandal, the organi New York Morning Post, November LIBELED HIS WORK. steps to join the ranks of those zations promoting this movement are that make giving false information to encouraged to believe that the Los 7, 1783 ; the United States Gazette Cyril Feeney, Fall River newspaper newspapers a crime. Colorado and Angeles newspapers will co-operate and Philadelphia Daily Advertiser, man, son of Chief of Police Martin Minnesota legislators are considering to bring about a better condition of December 9, 1799, and the Lancaster, measures. Pa., Intelligencer and Weekly Adver Feeney, who was a judge in recent the press." tiser, December 7, 1802. boxing bouts, is suing the Mercury Although not inspired by the work Publishing Company and the E. An NEW REPRESENTATION. just started, the Los Angeles Record, The Boston paper was printed in thony & Sons, publishers of the New Japan Advertiser, Trans-Pacific one of the evening newspapers, really heavy mourning and carrying on its Bedford Standard and Mercury, re Magazine and the Jiji Shimpo, news initiated a change in policy along the third page a cut showing four coffins, spectively. papers, all of Tokyo, to F. R. Jones lines indicated several weeks ago. the covers of which bore skulls and He asks $20,000, claiming that both (Middle West), with headquarters at It announced that it had come to cross bones, together with the in papers published damaging articles Chicago. the conclusion that the Record's read itials of the victims of the Boston following a boxing bout in Fall Santa Maria, Cal., Times to Stevens ers preferred more real news and less Massacre. River at which Feeney was judge. & Baumann. crime and scandal, and that they would rather see the first page space taken up by items of interest instead of glaring headlines. The Tribune At the same time the Record elim The Pittsburg Dispatch inated all "banners," or headlines m In Terre Haute, Ind. large type running across the first page. The largest head since used is Leads The Second Is pleased to announce the appointment of the of two-column size, of modest type, Paper for 1922 As Follows: and this is printed only on rare Total Advertising 633,360 Lines occasions. Local Advertising 565,376 " Foreign Adv 25,900 " S. C. BECKWITH SPECIAL AGENCY Classified Adv 42,084 " WILL CONTINUE IN FOREIGN This is the largest lead in Total Sole and exclusive National Advertising Repre LANGUAGE FIELD. advertising the Tribune has ever Frank A. Walty, four years West held over the second paper. sentatives, effective January 1, 1923. All matters ern manager of the American Asso Representatives : ciation of Foreign Language News G. LOGAN PAYNE CO. pertaining to advertising outside of Pittsburg, Pa., papers, has left to organize his own Chicago, Detroit, St. Louis, Los Angeles business as a representative for for PAYNE, BURNS & SMITH, Inc. should in future be addressed to that agency. eign language papers in Chicago. New York Boston 26 The Fourth Estate January 20, 1923 It's the Buying Power Represented The News merchandis Low Milline Rate in Circulation That Counts. ing department has accu rate data on every success PITTSBURG ful selling campaign in

BELIN TELLS HOW will be completely installed and dem First in OHIO! onstrations will take place. Mr. Belin NEWS In Volume of Advertising PICTURE RADIO and his assistants are to remain in 10,979,353 lines first 7 mos. the United States about three weeks. 1,655,431 lines MORE than WAS INSPIRED. all other Columbus papers combined ERVIN WARDMAN Frank Carroll, Advertising Manager ffihp (Unlumbua fitapatrri (Continued from Second Page) New York: Dan A. Carroll, 150 Nassau St. Reps. O'MARA & ORMSBEE, Inc. Masson and Gaston Johnanneau, who PASSES AWAY Chicago : /. E. Lute, The Tower Building New York, Chicago, San Francisco are here to assist in the installation of the receiving apparatus in the SUDDENLY. World's offices. BROOKLYN PUBLISHER AND chese, the mother of Baron Popper, who is Mme. Jeritza's husband. Mr. Belin was never in the news (Continued from Tenth Page) BRIDE TO PASS HONEYMOON Miss Steell is a graduate of Miss paper business, but when his inven manager, Hearst newspapers ; Har IN EUROPE. tion was nearing completion he saw Spence's school and studied the piano. the great possiblities in it for the old McD. Anderson, New York Her Herbert Foster Gunnison, publish She has also had singing instruction. daily papers in procuring photographs ald ; Louis Wiley, New York Times ; er and vice-president of the Brook At present she has a small part in of accidents and other timely events Melville E. Stone, Associated Press, lyn Daily Eagle, and Mrs. George "The World We Live In." direct to the publication offices from and Charles H. Boynton, formerly S. Baldwin of Highmont, N. V., will great distances. Ten years ago the superintendent of the Associated be married at 9 o'clock this morning AMERICAN PUBLISHERS TO BE machine was perfected and a year ago Press. in Holy Trinity Church, Brooklyn. INVITED TO LONDON Le Matin of Paris installed the ma Mr. Munsey, who was ill with a Raymond M. Gunnison, secretary of chine as part of its newsgathering cold, was prevented from attending the publication, will serve as his CONFERENCE. equipment. the services by order of his physician. father's best man. The British Association of Trade The New York World sent repre Among others present were : Ogden Mr. Gunnison and his bride will and Technical Journals and the sentatives to him and immediately M. Reid, publisher of the Tribune ; sail at 11 o'clock this morning on Weekly Newspaper and Periodical took over the North American rights. William T. Dewart and R. H. Tither- the Volendan for a sojourn in France Proprietors' Association plant to or Other United States newspapers made ington, treasurer and secretary of the and Italy. They will be gone until ganize a conference of tfhe British overtures for the privilege after the Sun Herald Corporation ; H. H. Kohl- the middle of March. trade and technical press at London World had contracted for its exclu saat, former Chicago publisher ; in 1924 to which representatives of sive use. James Tole, New York American and Mr. Gunnison has been associated the Associated Business Papers, New the Evening Journal ; J. C. Wilber- with the Daily Eagle twenty-nine York will be invited. The conference Soon afterward Mr. Belin made his ding, vice-president, Gravure Service years, and is an officer and director will be held simultaneously with the first visit to the United States and Corporation ; Edward J. Barry, of various large corporations. He proposed British Empire Exhibition. successfully transmitted a photograph Louisville Post, formerly circulation was one of the founders and for from New York to St. Louis. His manager, Sun and Herald ; James C. several years treasurer and secretary two subsequent visits here were for Dayton, Evening Journal ; Robert of the American Newspaper Pub A.A.C.W. MAY SOON OPEN the purpose of demonstration of his H. Davis, Munsey magazines; Daniel lishers Association and vice-president WASHINGTON QUARTERS. remarkable invention. His second Nicoll, Evening Mail ; Henry Varian, of the New York City Publishers visit was to receive a photograph World ; Howard Davis, New York Association. The Associated Advertising Clubs from across the Atlantic by wireless. of the World may soon nave a It was at Digone, France, that the Tribune ; Ernest F. Birmingham, The representative in Washington who law profession lost an adept pupil Fourth Estate; Herbert F. Gunni NEWSPAPER MAN'S DAUGHTER will establish a fact finding depart that science won over with little per son, Brooklyn Daily Eagle ; Herbert ment to present information from suasion. Belin had studied for the L. Bridgman, Brooklyn Standard- WINS SCHOLARSHIP. various departments of the Govern bar for three years and in one night Union ; Victor and Bernard Ridder, Miss Susan Steell, only daughter ment to advertising interests. A decided that the idea that was buzz Staats-Herold ; Hugh A. O'Donnell. of the Willis Steell, of the editorial committee has been appointed to ing in his head was more important New York Times ; Robert H. Lyman, staff of the New York Herald, has report on its advisability. Walker, Evening Telegram ; Richard been selected by Mme. Marie Jeritza, to the world than his contribution to Aldrich, New York Times; Frederick law. At first he financed his own Roy Martin, Associated Press. the Metropolitan Opera soprano, as ALBANY PUBLISHER WEDS. idea until it took on sufficient devel the most talented American student opment to interest French capital. (Continued on Thirtieth Page} singer, after hearing more than one William Barnes, owner of the Al Upon the theory that he might do hundred voices, and will send her to bany Evening Journal, and Mrs. something for the moving picture in Paris with a special scholarship to Maud Fiero Battershall of New dustry, which was quite a new thing complete her training. York, were married Wednesday at twenty-seven years ago when he got Miss Steell has a soprano voice. Greenwich, Ct. his inspiration, Mr. Belin began his Mme. Jeritza will send her to Paris Mr. and Mrs. Barnes expect to task. 7he Boston to study under Mme. Blanche Mar- start on a trip around the world in The inventor was reticent in the February. Mr. Barnes is president claims that might be made for his of the Albany Evening Journal Com apparatus. He said his portable ma What Do You Want To pany, and former chairman of the chine could be set up and used over Republican state committee. any telephone and that small photo Know About graphs may be transmitted in five American OWNERSHIP CHANGE. minutes. The QUEEN The Mcintosh, Minn., Times has A remarkable likeness of General changed ownership and last week's Pershing which was sent by telephone Is showing two gratifying results issue was published by the senior last spring from Lyons to Paris was of its three-cent price : of CITY member of the firm, will leave shortly shown to The Fourth Estate staff & Sunstad. Mr. Sunstad, the retiring man and it was a convincing piece of It has the Largest Circulation in member of the firm will leave shortly work. Other samples of photo send New England at that price. New Jersey? for Roseau, Minn., to become a mem ing included finger prints, Chinese Our Merchandising Department will ber of the Roseau Printing Company. letters and handwriting, as well as It is taking on a Higher Grade of only be too glad to assist you. Japanese characters. Advertising every month. OREGON WRITERS LEAGUE Early in the spring, possibly in Courier-News TO ESTABLISH CHAPTERS. March or April, a demonstration of QUALITY AND QUANTITY Go The Oregon Writers' League, Anne photo sending by radio to the United Hand in Hand. PLAINFIELD, N. J. Shannon Monroe, president, will es States from Europe will be held, Mr. Member Audit Bureau of Circulations tablish chapters in a number of Belin said. He said the New York and United Press. towns throughout the state. J. B. World's exclusive right to his inven Alcorn-Seymour CV, Representatizvs, Horner of Oregon Agricultural Col tion is confined to newspapers. New York City and Chicago, lege, is treasurer of the organization. In a few days the World's machine B HCAN 27 January 20, 1923 The Fourth Estate Successful Merchandising 26,000 last The Cincinnati BOSTON depends upon successful advertising October — Now — the ability to reach efficiently and Community effectively the responsive readers of Consists of ait Area of 70 square miles POST a particular territory. with a population of 600,000 THE The Pittsburg Dispatch 150,000 1922 Circulation Averages is recognized by advertisers as a CINCINNATI Daily 396,902 medium of inestimable value to reach the buyers of the great Pitts DETROIT ENQUIRER Sunday 401,643 burg district. is the MEDIUM YOU SHOULD USE Sole National Representatives Evening in this UNPARALLELED MARKET. KELLY-SMITH COMPANY Foreign Representative S. C. BECKWITH SPECIAL AGENCY I. A. KLEIN Special Representative New York, Chicago, Detroit, St. Louis 60 East iind St., New York Marbridge Building, NEW YORK Kansas City, Atlanta, Los Angeles TIMES 644 Fort Dearborn Bank Bldg., Chicago Lytton Building, CHICAGO San Francisco YORK POPULATION 60,000 New Jersey's Famous FIRST IN SAN FRANCISCO 1 UlMv, ^n jjeal manufacturing Manufacturing City In ALLENTOWN DA city of ideal homes and they say : labor conditions. PATERSON PRESS to kg "put it in the CALL" "YOU'D LIKE TO LIVE IN YORK" GUARDIAN &nPdernt THEY KNOW THEIR OWN CITY FOLLOW THEIR ADVICE Estab. 1855. 6 days a week. Member A.B.C. G. LOGAN PAYNE COMPANY Eastern Representative lis 10k MjJUluil Chicago, St. Louis, Detroit, Los Angeles National Representative: H. D. LaCoste, 45 West 34th St., N.Y.C. PAYNE, BURNS & SMITH STORY, BROOKS Sr FINLEY Western Representative YORK'S ONLY EVENING PAPER New York and Boston New York, Phila. Chicago, San Francisco Guy S. Osborn, 1302 Tribune Bg., Chicago with the advertising agency of Far- NORTHERN NEW YORK EDITORS tures of five high salesmen of the NEWS OF THE AD quhar & Seid, as vice-president and previous month and these are supplied IN SESSION AT WATERTOWN to the winning salesmen for their AGENCIES. a director. —DON SEITZ A SPEAKER. business correspondence. Mr. Bartlett said that his salesmen could not get Henry D. Sulcer, president of Van- The Edhternach Advertising Agen The Northern New York Press As derlioof & Company, Chicago, was cy of Denver, has opened a San sociation opened its tenth annual along without these letter heads. elected a director of the Century Francisco office in the New Call meeting last night with a dinner in Trust and Savings Bank at its Janu Building. the Woodruff House, Watertown. Don BETTER BUSINESS BUREAU C. Seitz, publisher of the New York ary meeting. The Brock-Harrison Company, San World, is the principal speaker on HELPING TO PROTECT J. A. Leighton, for six years South Francisco, has moved to new offices the program, which will close this INVESTOR. at 924 Hearst Building. afternoon. ern representative of tie Literary The visiting editors were enter In an address at the Brooklyn Digest, has joined the staff of the tained last evening with addresses, Chamber of Commerce Wednesday, Richard A. Foley Advertising Agency H. Coy Glidden has joined the music and songs. The Intertype Lewis E. Pierson, chairman of the of Philadelphia. Kling-Gibson Company, Chicago, as Corporation exhibited a four reel Irving National Bank and of the an executive vice-president. He was showing how the machines are made. committee of the better business bur The Ivan 8. Nordlhem Company, with Williams & Cunnyngham at The greater part of the business eau, warned against the unscrupulous New York, has become the Conti Chicago for four years, and more session today is to be given over to stock promoter. The banker stated nental Advertising Company. The recently president of Glidden & Evers, round table discussions of business that every right thinking man _ is officers and personnel of the organiza advertising agency, also at Chicago. problems. interested in protecting the small in tion continue unchanged. The speakers besides Mr. Seitz vestor's savings from stock sharps, Carl Reimers, recently with Hoyt's Thaddeus S. Dayton, for five years were : P. A. Blossom, president of the and pointed out how closely indus Service, New York, has joined the publicity manager of the Guaranty New York State Press Association ; trial progress depends upon the New York staff of Grandin-Dorrance- Trust Company of New York, and Ross W. Kellogg, director of the New proper use of funds available for Snllivan, Inc. He was formerly for nearly a year, New York repre York State School of Printing at investment. general sales manager of the Stewart sentative of the Philadelphia Public Ithaca, and M. V. Atwood, publisher Phonograph Corporation, New York Ledger's business news section, has of the Groton Journal and Courier, BLOCK SPECIAL AGENCY STAFF and Toronto. joined the organization of Edwin and head of the extension service at HOLDS CONFERENCES. Bird Wilson, Inc., New York. Cornell University. Twenty-six members of Paul Block, Edward I. Wade, formerly with the Inc., held a series of conferences advertising departments of Armour & Norman I. Taylor has joined last week, Mr. Block calling his Co., and the International Harvester Brooke, Smith & French, Detroit. CHICAGO AD COUNCIL HEARS men together from the Chicago, De Company, Chicago, has joined the Mr. Taylor was formerly sales man SLICING MACHINE SALES troit, Boston and New York offices. copy staff of the Chicago office of ager of William N. Albee Company MANAGER TALK. Among the staff from out-of-town Albert Frank & Co. of the same city. were Arthur Thurnaw, Owen H. O. W. Bartlett, general sales man Fleming, Charles E. Collier, 'Gilbert Alfred J. Hart, formerly identified ager of the American Slicing Machine Falk, Paul Frank, Frank K. Curtis, with large manufacturing and distrib Goldman-Carrigan, New York, have Co., Chicago, recently spoke to mem Robert W. Richardson and R. Kent uting projects in New York, and more appointed Roi B. Wooley, vice-presi bers of the Chicago Advertising Hanson. recently with the San Francisco dent. Mr. Woolley was with Grandin- Council on some successful contests Jonrnal, in charge of promotion and Dorrance-Sullivan, New York. Before which his organization has instituted national advertising, has joined forces that he had been with Thomas F. among its salesmen to stimulate their RENEWS CONTRACTS. Logan. efforts during the slack period the W. H. Stewart, advertising man latter part of November and Decem ager of World's Dispensary Medical Francis Brooke Farley, formerly ber. Association of Buffalo, was in New Getting Student Trade Is copy chief of the Patterson-Andress Each month the organization prints York last week renewing old contracts Co., and more recently with George a special letter head bearing the pic- for his firm and making new ones. Mainly a Matter of Batten Company ; John S. Barlow, seven years with the Remington Knowing How. Arms Co., and Arthur Witt Ramsdell, who has been with the Burroughs 'Talk to Them in Their Own Language" If you want College or High Adding Machine Company, have been School trade we can get it for you. added to the production staff of Seven years' exclusive dealing with Frank Seaman, Inc., New York. Philadelphia's Jewish Population 250,000. student papers has given us the greatest knowledge of the vast stu Sidney C. Haskell, formerly with Their Patronage is Worth Having. dent buying power to be found Doremus and Company in Chicago, anywhere. has joined the Chicago office of Al bert Frank & Company. THE JEWISH WORLD 233 South Fifth Street Phonei NEW TRENTON AGENCY. Bell. Lombard ISM Jackson Evans Moore, recently as PHILADELPHIA Keystone, Main ltM sociated with the advertising and COLLEGIATE SPECIAL sales management of the Naceskid ADVERTISING AGENCY, Inc. Service Chain Company, Trenton, N. // zj the Only Jewish Daily 503 Sth Avenue, New York City J., has established an advertising busi HO S. Wabash Avenue, Chicago ness in that city. Printed in Philadelphia. 28 The Fourth Estate January 20, 1923

In Every Trade Territory — THE // Pays to Advertise in the The special features of the One Newspaper Must Lead To the paper which best serves its readers and its advertisers, naturally KANSAS CITY ST. LOUIS BUFFALO goes this leadership. In Houston and South Texas this STAR TIMES TIMES distinction is held by the Now Generally Recognized as thi Houston Chronicle HOME NEWSPAPER have made it the most Texas' Greatest Newspaper MORNING— EVENING— SUNDAY popular newspaper in OF ST. LOUIS M. E. FOSTER, Publisher Western New York. STEVE KELTON, Mgr. National Adv. Foreign Advertising Representatives EACH ISSUE G. LOGAN PAYNE CO. NORMAN E. MACK, Proprietor (Eight-Pane Rotogravure Section Chicago, St. Louis, Detroit, Los Angeles VERREE & CONKLIN, Inc. Every Sunday) OVER 200.000 CIRCULATlnn. Special Advertising Representatives JOHN M. BRANHAM, Nafl Rep. PAYNE, BURNS & SMITH New York, Detroit, Chicago, San Francsieo New York Boston NEWS LEAGUE OF OHIO SEATTLE"P-I" The RICHMOND, Va., TODAY'S The only seven-day A. P. paper in the DAYTON NEWS Metropolis of the entire Northwest. TIMES-DISPATCH The one paper in the entire West SPRINGFIELD NEWS without competition in its field. It is delivered 1 O fifln of the city's HOUSEWIFE reaches into the homes of the most daily into 1 «|Wv best homes. The papers with the big circulations A NATIONAL MAGAZINE prosperous people on earth. and commanding prestige. Represented in the National Field by IN ALL VIRGINIA IT'S THE SAME /. A. KLEIN, Foreign Representative authority on the business of home- W. W. CHEW W. H. WILSON STORY, BROOKS & FINLEY, Inc. 60 East iind St., New York making. American Circle Bldg. 909 Hearst Bldg. New York, Phila., Chicago, San Francisco 6H Fort Dearborn Bank Bldg., Chicago New York Chicago, III. (Lysol disinfectants, shaving cream Co. (Oceco fire & evaporation pre VANDERHOOF, Chicago— Plac IN THE AD FIELD. and other Lysol products). vention equipment for oil tanks, ing advertising of Kennedy Mfg. Co. Obtained account of Lehn & Fink Cleveland. (Kennedy kits), Van Wert, 0. (Lysol disinfectant, shaving cream and POWERS, 50 E. 42d, N. Y.— WARFIELD, Federal, Omaha — ADVERTISING ACCOUNTS NOW other Lysol products). Sending out 5,000 line contracts for Sending orders to dailies for Skinner BEING PLACED BY JAMES, 120 W. 42d, N. Y.— advertising of A. Schilling Co. Mfg. Co. (macaroni, etc.), Omaha. THE AGENCIES. Sending out additional schedules for (coffee), San Francisco, to Western WALES, 141 W. 36th, N. Y.— Dr. King's new discovery & Dr. newspapers. Sending copy to newspapers in South BROOKE, SMITH & FRENCH, King's pills to apply on Wm. R. PRATHER-ALLEN, Neave, Cin Eastern and Western cities for Ander Detroit — Handling advertising for Co Warner & Co.'s contracts. cinnati — Placing orders with news son Motor Co., Rock Hill, S. C. lumbia Motors Co. KASTOR, Arcade, St. Louis- papers for Kenton Pharmacal Co. WELLS-OLLENDORF, Chicago- CAMPBELL, TRUMP, Penobscot, Sending out orders for Ladies Art (Brownatone hair stain), Covington, Sending orders for Charles Co., Chi Detroit — Placing advertising for Fed Co. (patterns), St. Louis. Ky. cago. eral Motor Truck Co., Detroit. LORD & THOMAS, Chicago — PRESBREY, 456 4th, N. Y.— Placing copy in newspapers for Pep- Secured account of Ed. Smith & AMAZING WHAT WOMEN HAVE D'ARCY. Intl. Life, St. Louis- sodent Co. (May Breath), Chicago; Co. (Varnish mfrs.), Long Island Placing advertising for Western Cart Mary T. Goldman (toilet prepara City. DONE FOR ADVERTISING FOWLER TELLS AD CLUB. ridge Co., (shotgun shells & ammuni tions), St. Paul, and Bauer & Black RANKIN, 180 N. Wabash, Chicago tion), Alton, 111. (corn plasters, etc.), Chicago. — Placing advertising for Samolin D'EVELYN, San Francisco — Pre LOYD-BACK, 210 E. Ohio, Chi Corp. (paint), Chicago. George S. Fowler, advertising di paring copy for ad campaign in Cali cago — Placing order for Remington rector of Colgate & Co., who spoke fornia newspapers for Planada Fruit Mail order house (women's apparel), SEAMAN, 470 4th, N. Y.— Se Tuesday at the dinner of the League Farms, San Francisco. Chicago; Morton Co., Walter Young cured account of Gillette Safety of Advertising Women of New York, & Co. (jewelry), Chicago & School Razor Co., Boston. at the Advertising Club in East GARDNER-GLEN BUCK, Chicago of Engineering, Milwaukee. Twenty-fifth street, declared that — Handling account of Independent SHAFFER - BRENNAN, Wain- American women spend between Oil Men of America, Chicago. McCANN, 451 Mtgmery, San Fran wright, St. Louis — Making up lists $75,000,000 and $125,000,000, or ap Also contemplating newspaper cam cisco — Sectional ad campaign run of newspapers for Nat'l. Molasses proximately $2 each, on cosmetics paign for B. Lillenfeld Bros. Co. ning in central California newspapers Co., St. Louis & Smith Bros. Hatch annually. (Corina cigars), Chicago. by Westgate Products Co. (electric ery, Mexico, Mo. It was amazing, Mr. Fowler said, GARDINER & WELLS, 150 Madi cooking cabinets), SHUMAN-HAWS, 230 E. Ohio, what women have done for adver son, N. Y. — Handling advertising for Plans are being prepared to use Chicago — Handling account of Michi tising since they entered the field. Birdseye Seafoods, N. Y. metropolitan newspapers. gan Radio Co., Grand Rapids, Mich. Eighty-five per cent of the products McKEE, KAHN, Indianapolis — SHUMWAY, Boston— Sending or sold throughout the United States GRANDIN- DORRANCE- SULLI Secured account of Apperson Bros. ders to papers in Massachusetts for were sold, he said, to and through VAN, N. Y. — Sending orders to news Auto Co., Kokomo, Ind. Oriental Tea. women. Women in the advertising papers for Studebaker Co. (automo Preparing list of dailies in Eastern profession were therefore especially biles), South Bend, Ind. McLAUGHLIN, Norfolk, Va. _ — state, Ipswich Mills (hosiery). equipped with an inherent knowledge GUNDLACH, 175 5th, N. Y.— Sending 1,680 line orders to Virginia Sending renewal and making new of how to appeal to these particular Planning advertising campaign in and North Carolina papers for Farm contracts with dailies in leading interests. newspapers for Stewart Automobile ers Guano Co. and Upshur Guano cities for French, Shriner & Urner Other speakers were Jesse H. Neal, School, N. Y. Co. (shoes). executive secretary of Business Conducting campaign in newspapers Also placing advertising for Cooper Preparing to place special adver Papers, Inc., and secretary and treas for Grosset & Dunlap (publishers), Marble Works, Norfolk. tising in New England dailies for urer of the Associated Advertising N. Y. MACE, Lehman, Peoria, III. — Wm. G. Bell Co. Clubs of America ; Harry Tipper, Placing orders for Gem City Supply Also placing full page orders for manager of the Class Journal, and HOYT'S, 116 W. 32d, N. Y.— Di Co., Quincy, 111. Pacific Mills and Graff-Underwood Miss Eleanor Hayden, advertising recting advertising of Lehn & Fink Co. manager of Hampton Shops. MATHEWS, Westminster, Chicago Renewing orders for First Nat'l. — Placing copy for Frank Van Vree, Bk. of Boston. Zeeland, Mich. Placing entire advertising contract BOSTON'S TABLOID MITCHELL, 331 Madison, N.Y.— for 1923 for Northeastern University Sending out 5,000 line & 100-inch and other departments of Boston "MICHTG.-fV'S PICTORIAL contracts for B. T. Babbitt, Inc., to Y.M.C.A. newspapers. now has SPAFFORD, 10 Arlingoxton, Bos GREATEST MORRIS, 1st Nafl., Chicago- ton—Placing advertising for A. M. Sending out orders for American Creighton (women's welts & Mc NEWSPAPER" OVER 90,000 circulation. Novelty Co., Chicago. Kay's), Lynn, Mass. MUTUAL, 140 Cedar, N. Y — THOMPSON, 242 Madison, N. Y. The FREE PRESS has botl Placing copy for Federated Fruit & — Preparing schedules for newspapers QUANTITY and QUALITY ii BOSTON DAILY Vegetable Growers, 90 West St., N.Y. for Richardson Co. (Flex-A-Tile CIRCULATION and is the onl; roofing, felt, etc.), Cincinnati. morning newspaper serving Detroi ADVERTISER NICHOLS-MOORE, Cleveland — Directing advertising of North Elec TUTTLE, Greensboro, N. C— and Surrounding territory. Boston's Only Picture Newspaper. tric Mfg. Co., (private automatic tele Placing orders for the El-Rees-So W W. Chew, 1819 Broadway, New York phone exchanges & machine switching Cigar Co.'s 1923 campaign. Special Representative E. A. Holuan Monad'k Bg. San Francisco equipment for exchanges), Galion, O. Also preparing campaign for Clegg VERREE & CONKLIN W. H. Wilson. 909 Hearst Bldg., Chicago Also Oil Conservation Engineering Cigar Company. New York. Detroit, Chicago, San Francisc January 20, 1923 The Fourth Estate 29 THE DOMINATE 175,000,000 ANNUAL PRODUCTION PITTSBURGH BRIDGEPORT Leads All Los Angeles 35 MILLION PRESS 98 per cent of the circulation of Annnual Payroll of Industrial Daily Newspapers In Tie Telegram and Post is concen HAS THE LARGEST trated within 13 miles of the City Total Paid Circulation. DAILY AND SUNDAY Hall Yon can completely cover this TRENTON Government statement for sis months great industrial market with one A prosperous NEW JERSEY ended September 30, 1922 CIRCULATION , newspaper cost through the territory completely covered by the average 145,953 da". IN PITTSBURGH Member A.B.C. Foreign Advertising Representatives^ TELEGRAM and POST Evening TIMES Representatives : I. A KLEIN Member A.B.C. New York: Chicago: 60 East iind St., New York The only A.B.C. Newspapers in KELLY-SMITH COMPANY, Spec. Rep. G. Logan Payne Co. 78 W. Monroe St., Chicago Bridgeport, Conn. Marbridge Building, NEW YORK H. W. Moloney 401 Tower Building A. J. NORRIS HILL Lytton Building, CHICAGO 604 Times Bldg. 6 No. Michigan Ave. Hearst Bldg., San Francisco. Cover NEW HAMPSHIRE with the PEORIA Illinois MANCHESTER £frm fjamm lUgtatrr In New Orleans JOURNAL (EVENING) and LARGEST CIRCULATION IN UNION & LEADER TRANSCRIPT (morning) CONNECTICUT'S LAREST CITY it's the Sold in combination at rates making Average Daily Paid Circulation cc™ZZi Over 25,000 these papers the best advertising buy in their field. H. M. PINDELL, Proprietor. over 35,000 copies. Equal to next JULIUS MATHEWS, Special Rep. CHAS. H. EDDY CO., Inc. two competitors combined. BOSTON NEW YORK CHICAGO New Orleans Item National Advertising Representatives The Julius Mathews Special Agency New York Boston Chicago Boston, New York, Detroit Chicago- GREAT ENGRAVING Powers. "Is there a chance to make to the effect that three German planes ing human welfare is the same in all good money in it " shot down contained tranparancies the states, Mr. Price declared. He BUSINESS BORN "Sure, if it's handled right," came (firms) in exact color reproduction, cited the absurdities and injustices- the answer. of allied earthworks and defense. Ex arising from these differences as re BY ACCIDENT. "Well, suppose you and I go into act color reproduction had previously lating to marriage and divorce, legal it when we get back," came Powers' been impossible. holidays, banking, crime, extradition suggestion. "You attend to the tech Powers despatched a man abroad and automobiles. A J. POWERS LEARNED THERE nical part of it for a while until I who finally traced down t'.ie inventor, WAS MONEY IN IT FROM learn something about the game, and Dr. Albert Traube of Munich. Nego I'll attend to getting orders and the tiations were started which ended in CANADIAN PUBLISHERS GIVE BUDDY DURING SPANISH- rest of it." the formation of the Powers Process STAFF EXTRA WEEK'S PAY. In this way Powers made his entry Plates Company of Vienna for the The Ottawa Evening Journal re AMERICAN WAR — $5,000 into the photo-engraving field, to be manufacture of the plates, and Pow cently celebrated its thirty-eighth CAPITAL FOUNDATION OF come now, head of what is recognized ers, Inc., of New York as the selling birthday, w^hen every member of the universally as rjhe most up-to-date and agency. staff, down to the office boy, received GREAT INSTITUTION. largest organization of its kind in ex Tli is new system, called Xactone, an engraved Christmas greeting from istence. allows of 100 per cent color repro the Journal Publishing Company, The man who made twenty-four When the second New Jersey re duction photographically and permits signed by W. Arthur Perry, secre tour photo-engraving service for turned home Powers sold his coal of far greater speed in photographing tary-treasurer, announcing an extra's- newspapers famous and built up the business for what he could get — not and developing than has been possible weeks' pay. Its first issue appeared largest business of its kind in the much, incidentally, as conditions had heretofore. on December 10, 1885. world began his business career while changed in his absence — and together Glancing over the front page of attending high school, Lee M. Pasquin with Chankalian entered the photo MANCHESTER HERALD ADDING the first issue, one is impressed by of the New York Globe revealed in engraving business in New York City, EQUIPMENT AFTER FIRE. the vast changes time has wrought in his Making The Grade column a few with a combined capital in the neigh Concrete evidence that service has newspaper style and display. In days ago. In an intimate study of borhood of $5,000. With Powers and a way of attracting repeat orders is those days advertisements made the A J. Powers, head of the famous 'his friend came Powers' two younger offered in the fact that the Man front page. Although small, the photo-engraving house, Pasquin re brothers, F. T. and J. N. Powers. chester, Ct., Herald has ordered Journal nevertheless carried a wide- lated how Powers accidentally, so to It is interesting to note here a re another model eight linotype. variety of foreign and local news. J. speak, entered the business which is markable feature of Powers' life and About the middle of November Wallace Dafoe, now of Winnipeg,, so closely allied with newspaper work. that of his two brothers. Some years that paper experienced a disastrous was the Journal's first editor. Mr. Powers began hustling for pho- previous to the start of the photo fire, and lightning work in the emer advertising~frXuT7alleged. !o-engraving business soon after the engraving business Powers' father had gency was rendered by the makers of Edward F. Wheaton was held in Spanish-American war. It was while died. the linotype. Within a few hours of $20,000 bonds when arraigned in he was in Florida in the army that A few days after the funeral A. J. the time the order for two model Tombs Court, New York, charged he made the acquaintanship of James Powers, the oldest of the trio pro eight's were received in Brooklyn, the with theft from investors in the- Chankalian. This was the beginning posed to his two brothers that they machines were started north by mo Commerce Advertising Company. He of the business which has now grown refuse to accept any help at all from tor truck. After an all-night run the is alleged to have defrauded invest to large proportions. their mother and make their way ab truck reached Manchester at 10 :SS solutely "on their own." the following morning, and the lino ors of about $11,000 during the past Pasquin in telling of the partner types were completely erected and six months. He was held to await ship formation wrote : "Let's split everything we make turning out composition that evening. the action of the grand jury. Wheat A few weeks prior to their dis three ways," came Powers' suggestion. So appreciative of the service ren on was previously convicted of lar charge from federal service Powers "If I make a dollar each of you get dered was Elwood S. Ela, publisher ceny. turned to his friend and asked : a third of it and if one of you make of the Herald, that he wrote the According to the complainants. "What do you do in New York, a dollar I share in it. This seems a linotype company as follows : "We Wheaton represented that his com Jimmy?" fair proposition, as I'm making money deeply appreciate the value of your pany had contracts to place adver "I'm a photo-engraver," replied his now and you two haven't started." wonderful service in getting the two tising in chamber of commerce bulle buddy. This arrangement was cemented machines to us promptly after our tins in various sections of the coun "Is it a good business?" pursued among the three brothers and today, order was placed, and of the service try. despite the lapse of years and the of Mr. Hartlage in aiding us to ad vastly increased earning power of the just our insurance." three interested men, the agreement And a couple of weeks later Mr. Leadership in the The still holds good — everything one of the Ela placed an order for another model three Powers' brothers earns is still eight linotype. split three ways. Automobile Field Cleveland News The photo-engraving business pros TOO MANY ABSURD LAWS, pered and a few years later a second DECLARES EDITOR. and the company was formed to co-operate The growing number of "ab The New York Times published' with the first venture. In the mean surd laws," together with the con 97,853 agate lines of automobile time Powers, having decided that a flict between the states and the Fed News-Leader legal education was a great benefit in eral Government through their pas advertising during the seven days business life, took a law course at sage, was declared to be "one of of the New York Automobile (SUNDAY) New York University, attending to his the most serious problems facing Show, a gain over the volume photo-engraving business at the same America today." by Theodore H. time. Price, editor of Commerce and Fin published during last year's show Knional Advertising Representative And now comes Powers' latest, and, ance, of New York, in an address of 16,426 lines and much more THE GEORGE A. McDEVITT CO. according to him, his most promis before the Washington City Club than appeared in any other New *» Fifth Avenue. NEW YORK ing venture. Near the close of the Tuesday. People's Gas Building, CHICAGO war he noticed a brief cable despatch Not one of the laws vitally affect- York newspaper. 30 The Fourth Estate January 20, 1923 TBS THE BUFFALO TERRITORY thesYRACUSE OFFERS NEW YORK BIG POSSIBILITIES TO Post-Standard NATIONAL ADVERTISERS IS THE BIG, P O W ERF UL A newspaper of char EVENING result-producing medium of Cen Twelfth American City and second in tral and Northern New York. acter, integrity and enter New York State, Buffalo, with over Average Seven-Day Net Paid Circulation half a million people and the sur OURNAL prise which has earned the rounding trade area with three hun 53,278 confidence of the people dred thousand more, affords a rich For Six Months Ending Jan. 1, 1028 market to national advertisers. The Greatest daily circulation of any of the world's greatest effective medium to capture this de circulation of newspaper published in this part of industrial district. sirable market is the big, popular, any newspaper the country. home newspaper — A.B.C net paid Represented by PAUL BLOCK, Inc. 105,958, 80% of English-speaking in America. New York Ch icago Boston Detroit DAILY and SUNDAY Homes. THE BUFFALO 77k? SAN ANTONIO THE JOURNAL BALTIMORE NEWS EVENING NEWS LIGHT IS THE ONLY MORNING AND EVENING— DAILY and SUNDAY The best advertising medium in South SUNDAY PAPER PUBLISHED IN Edward H. Butler, Editor & Publisher west Texas. Has 50 per cent more paid Baltimore AMERICAN circulation into the Homes of San Antonio MORNING— DAILY and SUNDAY than the second paper, and five times as DAYTON, OHIO KELLY-SMITH COMPANY, Reps. much as the third. FRANK D. WEBB, Advertising Manager Marbridge Bldg. Lytton Bldg. VERREE & CONKLIN STORY, BROOKS & FINLEY, Inc. Dan A. Carroll, New York Representative New York Chicago New York, Detroit, Chicago, San Francisco New York, Phita., Chicago, San Francisco J. E. Luti, Chicago Representative the newspaper man must do, that him it was a question of honor and for he had supposedly been in the best ERVIN WARDMAN the people understood. of regard for the ethics of his pro of health. "But Ervin Wardman's range was fession, and the senate's endeavors to Mr. Montoya had published La PASSES AWAY not confined to the field of economics. induce him to break confidence were Bandera American, a newspaper It reach out to the furthermost unrewarded. printed in the Spanish language. He SUDDENLY. parts of the world, touching all "A career of conspicuous achieve was serving his first term in con phases and conditions of life. He ment was Ervin Wardman's, a career gress and would have retired on ■(Continued from Twenty-sixth Page) knew politics and politicians and in which fine talents and clean prin March 4, not having sought re-elec wrote on them with sure hand. With ciples were wedded in the fulfilment tion. He was born in 1862, and had Also Lester L. Jones, representa al Ervin Wardman had singularly of exacting duties." served several terms in both branches tive, and L. B. Palmer, secretary, sound judgment in dealing with the "A modest and self-contained man, of the New Mexico State Legislature- Newspaper Publishers Association ; complex problems of practical jour he never sought personal publicity, Accompanied by a delegation from Stephen Farrelly, American Newt nalism." and for that reason appreciation of congress, the body was taken to Company ; Professor Roscoe C. E. Albuquerque. Brown, Columbia School of Journal The New York Tribune said of his abilities was restricted largely to ism; Leon Rouse, president, and Mr. Wardman : men of his own profession," com AGNES DAVIS, daughter of John Theodore F. Douglas, Typographical "Like many another anonymous mented the New York Tribune. A. Davis, publisher of the Albany, Union No. 6, and David Simons, worker in journalism, his name was "These are the best judges, how Ga., Herald, died on January 4 from not often conspicuously before the ever, of merit in their sphere of the effects of influenza. She was six president, Pressmen's Union No. 25. public, and he was content to sink activity, and they will give him a teen years old. his personality in that of the papers high place in a calling whose best NEWSPAPERS COMMENT ON which he served. But those brought standards he observed with unfailing WILLIS EVANS, for years asso DEATH OF EDITOR. into touch with him found in him a fidelity and in which he manifested ciated in newspaper work with the many engaging qualities of mind and Pindell publications in Peoria, 111., Following are a few excerpts from man of singular strength of charac and until recently secretary of the New York newspapers on the death ter. character." Peoria Association of Commerce died of Ervin Wardman : "For many years an editor, he lat DEATH TAKES FATHER OF January 6 at his home in Peoria. Mr. The New York Herald, in an terly had given much of his attention Evans had been in ill health for to the publishing end of the busi W. F. ROGERS. about six months. editorial, said in part: ness. In the contacts which this William La Forest Rogers, father "Ervin Wardman was an all round brought him he displayed qualities of William F. Rogers, advertising JOSEPH RALBE, 71 years old, master of his profession, but it was that commanded both respect and ad manager of the Boston Transcript well-known contributor to the Ameri as a student of and writer on eco miration. and chairman of the advertising bur can Hebrew, a weekly publication, nomics that he was at his best. He "While broadminded and always eau of the American Newspaper and the New York Jewish Daily loved figures, he reveled in mathe courteously considerate of the opinions Publishers Association, died Saturday News, writing essays on the transla matics, and delving into consular re of others, he had strong convictions at Braintree, Mass. Mr. Rogers tion of the Hebrew Scriptures and ports, into Government reports, into of his own and stood up for them spent most of his life in lumbering also numerous humorous articles, died budgets and statements of expendi with entire directness and fearless in Maine, where he was born in at his home in New York on Janu tures in national and State affairs ness. He commended himself in con Brownville, February 25, 1846. ary 13. He was born in Russia, and in the intricacies of business was ference with other publishers as a For ten years he was division super coming to New York fifty-two years a passion and a delight with him. man of sound judgment and unper intendent of the Great Northern ago. He had the rare faculty of imparting turbed balance. He could hit hard, Paper Company in the Moosehead RICHARD HINES, JR., 66 years to the reader in a brief editorial but was always ready for a friendly section. There are five surviving old, formerly city editor of the Mo article the meat of his research, the handclasp afterward." children, fifteen grandchildren and bile Register, and later managing picture of what it all meant. The New York World said : one great-grandchild. "As an economist Ervin Wardman editor of the Mobile, Ala., Item, died had no superior in American journal "To those who best knew him by at Mobile recently. He was formerly long association he was the true type WOMAN PUBLISHER'S BODY a resident of Memphis, Tenn., and a ism. He was not only the thorough of working newspaper man who by generation ago was a well-known student but he spoke a language, as daily example and practice compelled FROZEN IN SNOWDRIFT. newspaper correspondent and sports respect for the best standards of his The boily of Miss Frances Mathews, writer. profession. Zealous, steadfast and sixty-eight years old, was found ready in every situation, he measured frozen in a snowdrift, a short dis CORRIERE up easily to the responsibilities of tance from her home at Interlaken. Newspaper Census the important posts he successively Miss Mathews, former editor and filled with the New York Press, the publisher of the Havana, N. Y., Washington, D. C. D'AMERICA Sun and the Herald. Success and Journal, had been missing from her The latest house to house cinviai distinction as writer and editor came home since Monday. It is believed reveals the extent to which Washin gtoo Luigi Barzini, Editor. to him as the reward of sheer ability, the woman was stricken with a fit of Newspapers are read in the homes. force of character and downright insanity. honesty of mind. DAILY NEWSPAPERS Illustrated Italian Daily, "The moral fibre of Ervin Ward- The Evening Star &"*' >. in tabloid size. man was never more clearly shown Other Obituary Notes. >nd Newspaper BS% than on the memorable occasion when Srd Newspaper 14 «V 24 pages daily. the state senate in 1905 attempted to NESTOR MONTOYA, for fifteen tth Newspaper 82% dragoon him into betraying sources years president of the New Mexico ith Newspaper 18% 40 pages Sunday with rotogravure of information on which he had pub- State Press Association, and repre section. lisVed charges of attempted bribery sentative in congress from that state, SUDAY NEWSPAPERS oi members of the legislature. In died Sunday in Washington, while The Sunday Star 78% Reaches all classes of Italians. timidation did not move him. Threats preparing to go to the house office tnd Newspaper 48% of punishment fell flat. He retracted building. His death, caused by apo Srd Newspaper 2 7 309 Lafayette Street, New York nothing. He revealed nothing. With plexy, came as a shock to his friends. ttb Newspaper lot January 20, 1923 The Fourth Estate 31

THE Kansas is a rich, respons WINSTON-SALEM, North Carolina's MONTREAL Largest City (U.S. Census) Day-Warheit ive field — it is best cov Twin City Sentinel leads all America's FOREMOST Jewish Daily ered by The North Carolina Dailies in Home Reaches the cream of purchasing LA PRESSE Circulation. thoroughly and completely covers the (Member A.B.C.) power of the Jewish element in population of one of the largest TOPEKA America. The Sentinel goes into Essentially a home paper — written French speaking cities of the world. With sixty-five per cent of the CAPITAL eight out of every ten for and read by every member of 700,000 persons in the city French The only Kansas Daily with a the family. speaking and reading, the newspaper homes in Winston-Salem. THE which covers this class comprehen general Kansas circulation sively supplies a wonderful market Dominates its field in circulation, WINSTON-SALEM Day-Warheit to the foreign advertiser. all classes of advertising, news, pres "The National Jewish Daily." tige and reader confidence. SENTINEL WM. J. MORTON CO., Representatives Furnishes market data — does sur Representatives Member A. B.C. NEW YORK, Fifth Ave. Building vey work — gives real co-operation. Main Publication Office: CHICAGO, Tribune Building FROST, LANDIS & KOHN 181 East Broadway NEW YORK TORONTO, 128 Bay Street Arthur Capper tope^S^ New York Chicago Atlanta ilTprogresso DALLAS EVENING THE An American H. W. Kastor & Sons italo - am eri c ano JEWISH r.hPeaPmrorer"d Advertising Co. Chicago13 CAV. UFF. CARLO BARSOTTI An organization of merchandising men JOURNAL rHBeUco. Publisher and Editor MORNING prosperous class highly specialized in the solution of ad Covers the afternoon field as completely Guaranteed NET 1 1 -5/) JOURNAL New vertising problems. ai does the Dallas News in the morning. Paid Daily Circulation l47,l£U LARGEST AFTERNOON Circulation THE LEADING ITALIAN ~G. LOGAN PAYNE COMPANY ADVERTISING MEDIUM A Newspaper Published Primarily for SPECIAL REPRESENTATIVES D.LORENTZ, Manager Eastern Deft the Home. Member A. B.C. Fifth Avenue Building, NEW YORK Hi Tribune Building NEW YORK 42 Elm Street NEW YORK CITY 401 Tower Bldg., CHICAGO Krcsge Building, DETROIT 100 Boy ston St., BOSTON Boston Post made an increase of of the "wets" by the prohibition offi Carleton Build.ng, ST. LOUIS BOSTON LINEAGE over half a million lines— 279,000 cers. Security Building, LOS ANGELES being in national business and 231,- As early as Sunday the New York EVIDENCES N.E. 000 on local lineage. There are papers endeavored to disprove the al VERREE & CONKLIN more advance contracts for this year's legations that the story was without PUBLISHERS' REPRESENTATIVES PROSPERITY. business in our office than ever be foundation. A tug was sent out but 300 Madison Avenue NEW YORK fore at this time of the year and a because of the severe snow storm of 117 Lafayette Boulevard DETROIT EVERY PAPER SCORED GAIN goodly number of these are from Sunday the newspaper men were un 28 E. Jackson Boulevard CHICAGO advertisers who have been out of able to locate the ships at anchor. 081 Market Street SAN FRANCISCO IN ADVERTISING VOLUME the newspapers for several years, but A second trip, with the weather con S. C. THE1S COMPANY IN 1922 — NEW ACCOUNTS are now returning with sizeable busi ditions more favorable, resulted in Special Representatives ness. material for volumes of copy and NEW YORK CHICAGO IN GREAT NUMBER READY photographs of the boats. 366 Fifth Ave. 837 Marquette Bldg. "We also have contracts from a S. C. Theis, mgr. W. S. Gratwohl, mgr. FOR 1923, BOSTON POST number of new advertisers who are The newspaper reporters conversed We Specialise in the going into the newspapers for the with sailors and officers aboard ships, Representation of Grouped Dailies EXECUTIVE DECLARES. first time, which I take as being determined the ships cargoes and another very healthy indication. There were given various quotations on the THE JOHN BUDD CO. is a notable demand for advertising prices of ordinary "licker" right up Representing Newspapers of "A short time ago it was said that in full colors in our color and maga to Scotch and champagne. The sec 0 East 87th St., NEW YORK 'good times are just around the cor Tribune Bldg., CHICAGO ner." They have arrived in Boston zine sections which also indicates ond trip beyond the three-mile limit Chemical B dg.p ST. LOUIS and the business outlook in the Hub that publicity is coming into its own was made Wednesday, which was par Hcaley Bldg., ATLANTA and throughout New England is very again, and strongly so. ticipated in by several of the morning encouraging," says A. H. Marchant, "As advertising creates business papers, established firmly the reports publicity director of the Boston Post. and stimulates trade in every line, which had been treated lightly by the ter drove the "mosquito" fleet to "Not because I say so, but because this situation speaks for a bumper Government representatives. cover. all the facts and figures point that year in 1923." The Universal Services, through On the afternoon of January 11, the way. one of its staff men, Earl J. Shaub, Associated Press communicated with obtained a number of human interest federal prohibition headquarters in STOEES HAVE BANNER YEAR. NEWS HOUNDS DIG stories at the Highlands where he ob New York to determine what was be "In Boston all records for new served the ships at anchor from a ing done to meet the situation, and building construction were broken in UP RUM FLEET convenient spot in a tower a hundred the news apparently took the officials 1922 and the boom will continue feet in the air. Shaub recorded his to even a greater degree in 1923. The FOR SLEUTHS. by surprise. They expressed their big department and women's specialty observations about town and trans thanks for the information and said stores just closed their banner year mitted the news of investigations as steps immediately would be taken. and Boston shows a larger per cent (Continued from Second Page) to the relative wealth of former poor The first stories were so sensation of increase in this class of business residents who have made "theirs" al, essentially, that in some quarters than the other large population the first to "break" the story. It was running booze from the ships to the they were accepted with reservations, centers of the country. This is a only a matter of a few hours before mainland. The service also covered but the facts as set forth by the As very accurate indication of the up a whole corps of reporters were dig the story of the visit to the rum run sociated Press subsequently were con ward swing in trade. Savings de ging out their reefers, earlaps and ning fleets by sending one of its men firmed by representatives of the New posits in Massachusetts banks also goloshes prepared to take a further aboard a sea-going tug. York papers who were sent to the show a marked increase, which is inquisitorial look, by the practical ex All of the news associations cov scene for the special purpose of deter a sure barometer of returning pros pedient of slipping out beyond the ered the story from various angles mining the trut'i. perity. three-mile limit on a tugboat retained during the past ten days, but the New The International News Service as for the occasion. York dailies took the initiative and signed several reporters to find the NEWSPAPERS SHOW GAINS. When the news broke local corre assigned reporters to get close-ups. rum running fleet. Motor boats and ' Every newspaper in Boston showed spondents in the vicinity of Atlantic The trips to the ships, it is estimated, revenue cutters were used. gains in advertising for 1922. The Highlands were instructed to cover cost the newspapers in the neighbor the event thoroughly and when the hood of $1,000. Sea-going tugs rent relative value of the stories were evi for $40 an hour, and the Wednesday LARGEST dent staff men were assigned to the trip consumed about ten hours. scene. New York newspapers char The news of the arrival of the Morning Circulation tered a tug and sent staff members great rum running fleet on January Patvrson's and photographers out beyond the 11 came first to the New York office in the Nation's Capital three-mile limit to get evidence that of the Associated Press from its cor THE there really was a rum running fleet respondent at the Highlands, from Growing Newspaper at anchor. This they got, along with which point, with the aid of marine plenty of photographs of the ocean glasses, the many vessels distinctly WASHINGTON going ships, ranging in size from could be seen as they came to just yachts and fishing schooners to outside the three-mile limit. Mornin TitlieS freighters. Small boats at once put out to the gives you real POST Previous to the visit of the news fleet and the illicit transportation of paper men to the spot outside the liquors to various shore points as Reader Influence. three-mile limit, reporters from vari sumed such enormous proportions that Represrntttwe DAILY 2c— SUNDAY Sc ous points along the Jersey coast a staff man was sent to assist the STEVENS « BAUMANN, Inc. watched the rum running ships with local correspondent. From that time 47 West 3 4 St, 1st Natl Bank Bldg. Member A.B.C. the aid of marine glasses. They re on, day and night, the rum running New York Chicago Represented by PAUL BLOCK, Inc. corded what they saw through the was under the observation of report Higgins Bldg. Holbrook Bldg. «ew York Chicago Boston Detroit glasses and it was labeled propaganda ers until the publicity given the mat- Lot Angclei San Franciac* 32 The Fourth Estate January 20, 1923

Largest in the World!

Made the Largest Advertising Gain in the World, 1922overl921

3,493,854 Lines

All other Los Angeles Evening Papers made large losses

LARGEST Covers Los Angeles DAILY Completely CIRCULATION 155 out of every 200 in homes in Los Angeles the Entire West and vicinity get THE

E VEN IN G HERALD Representatives : The highest point of H. W. MOLONEY, 604 Times Bldg., NEW YORK. Saturation reached by G. LOGAN PAYNE CO., any daily newspaper +01 Tower Bldg., 6 N. Michigan Ave., CHICAGO in Western America A. J.NORRIS HILL,710HearstBldg., SAN FRANCISCO