35 Cents BROADCASTING pl.) {' air university USAF ..^a ranch tY,loC THE BUSINE Library ;eris Unit 147$i ] RADIO b2-7547 (p'_-bUO) Bast,tSrAPR APR` 3 A E'iaxr;ei_ Air orce Montgomery AID. 22, 1963
Off- network shows bring variety to lives KVUE(TV) requests three -year pay -TV test of spot buyers 31 in Sacremento, Calif 72
industry hopes puzzle pieces are in place Last sections fitted into Transcontinent's when ratings probe resumes 33 $40 million sale 62
COMPLETE INDEX PAGE 7
-'f'.'t.
Ig baby products? Reach busy mothers who the purchases -even when they are most on the (eep your sales growing in this growing market Spot Radio on these outstanding stations.
Albuquerque WTAR... Norfolk- Newport News Atlanta KFAB Omaha Buffalo KPOJ Portland Chicago WRNL Richmond
C - Cleveland WROC Rochester Dallas -Ft. Worth KCRA Sacramento Denver KALL Salt Lake City Duluth- Superior WOAI San Antonio Houston KFMB San Diego Kansas City KYA San Francisco Little Rock KMA Shenandoah Los Angeles KREM Spokane Miami WGTO. Tampa- Lakeland -Orlando Minneapolis -St. Paul KVOO Tulsa Intermountain Network
RADIO DIVISION :
THE ORIGINAL STATION REPRESENTATIVE
J YORK CHICAGO ATLANTA BOSTON DALLAS
ROIT 'LOS ANGELES SAN FRANCISCO ST. LOUIS Radio to listen to radio by
WJR is the kind of radio people pay attention to. This kind of radio does things for commercial messages, WJR radio is foreground radio. With the kind of sports too. Namely, gets them heard and appreciated -in a and fine arts and news and farm shows and homemaking 4 -state 112 -county market, tips and music that thrill, provoke, inform, amuse, 15,312,700 people strong. excite, and charm. In short, radio for you to make In short, WJR radio does things to people. All day, all money by. Call your Henry I. 760 KC 50,000 WATTS night, year in, year out. Christal Representative soon. DETROIT KEY STATION FOR THE ADULT RADIO AUDIENCE IN BALTIMORE WCBM programs for adults ... the young marrieds offers ... the music ... the personalities ... the . the parents of growing families ... the people with programs ... and the news, with 17 hours of local "spending" power. They need more of your product and regional coverage, gathered by Baltimore's larg- or service ... and YOU need them. Reach them, and est radio news team, plus 15 hours of CBS news. of like them, and you reach the thousands adults Unlock the door to the adult audience in Baltimore in Balti- most important buying segment the growing ... the people who "buy "! Deliver your message to more metro market. them through WCBM Radio . . . . key station in They prefer the adult -level programming WCBM your Baltimore radio schedule!
National Sales Representative
, het ro'Liam()t Sales
A SERVICE OF METROPOLITAN BROADCASTING
A CBS RADIO AFFILIATE 10,000 Watts on 68 KC & 106.5 FM Baltimore 13, Maryland
BROADCASTING, April 22, 1963 3 MULTI -CITY TV MARKET Only single medium assuring full sales power in the entire region ... a multi -city market including the metropolitan areas of Lancaster, Harrisburg, York, and many other iUNSUIT communities. And, area -wide, the Channel 8 viewing audience is unequaled by all other stations combined. This is full sales power. 1,11.11V 0VININ :Z "- READING uuxox Use it to build sales and increase profits.
.. YORK «.... ,. C 111.4 Ge.,,,.x n.ni GSTTTSURG " --... J .... uem CION OIJIM Channel 8 Lancaster, Pa. STEINMAN STATION Clair McCollough, 316,000 WATTS Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco
4 BROADCASTING, April 22, 1963 Central rating bureau? Detailed proposal for settling ratings CLOSED CIRCUIT' crisis has been drafted by Television tion Research Center, Brandeis Uni- dium -wave stations (using allocations Bureau of Advertising management versity, Waltham, Mass.; Herbert E. to that country) are listened to regu- with its special practices committee Evans, president of Peoples Broad- larly, not only in Germany but also and is expected to be submitted to casting Co., Columbus, O., and Na- in Denmark, Belgium, Holland and TvB board at meeting this week. It tional Association of Broadcasters Switzerland. Use of USIA commen- envisions new corporation financed delegate to Inter -American Association taries might invite new jamming from and supervised by advertisers, agencies of Broadcasters, and Milton J. Shapp, Soviet-oriented areas, easily accom- and broadcasters (but with broadcast- chairman of board of Jerrold Corp., plished on medium bands. Countering ers paying biggest share of freight). It Philadelphia, strong New Frontiers- this is notion that news handling by would be headed by man who has man who participated in organization military personnel is inefficient and of earned respect of all three groups, and of Peace Corps. Since retirement of "rip and read" nature and therefore would have two divisions: One, headed Commissioner T. A. M. Craven, inadequate in current era of fast - by accomplished "investigator," would there's no engineer on FCC and Mr. breaking events when official view- audit ratings services; other, under Shapp's supporters say he would fill points of U. S. government should be prominent researcher, would conduct void. Jerrold is prominent in com- conveyed to troops to fill "gap" in that studies for immediate changes in munity antenna systems. supplied by news services. measurement standards and method- ology, and also conduct long -range in- On merit promotion from within Collins to England? vestigations looking toward new government, Max D. Paglin, FCC gen- tech- LeRoy Collins, president of Na- niques, methods, even new systems. eral counsel, is mustering important support, as is David Parson, deputy tional Association of Broadcasters, has TvB blueprint has been developed general counsel of USIA (BROADCAST- tentative plans to go to England this over long period but submission to ING, Feb. 25, April 8). summer. He wants to observe British board has awaited lull in Washington television at first -hand, is particularly hearing, now in recess. TvB top brass Local live problem interested in studying commercial sys- and members of special practices com- Six New England TV stations whose tem of clustering TV advertising dur- mittee, headed by Martin Nierman of license -renewal applications were de- ing "natural" program breaks. Gover- Edward Petry & Co., discussed it with ferred because of questions about local nor Collins has already said British A. C. Nielsen Jr. and James Seiler, live programing in prime time (BROAD- system of keeping commercials out of head of Nielsen and American Re- CASTING, April 1) still don't know programs has "great appeal to me" search Bureau respectively, at private what information FCC wants. How- (BROADCASTING, March 25). meeting last Thursday. Their reac- ever, letter of inquiry has been drafted Inside story tion: reportedly favorable. Nierman by FCC and it may come up for com- committee will submit report for TvB mission approval at meeting next week. Sudden resignation of Dr. Irvin board's consideration at meeting Stewart as director of telecommuni- Wednesday and Thursday at Green- FCC hasn't announced stations that, cations management at White House brier, White Sulphur Springs, W. Va. in policy- reversing decision, it deferred (story page 90) has given rise again because of 6 -11 p.m. issue. Those to frustrations entailed in handling Nielsen footnote involved are WAGM -TV Presque Isle, allocation of frequencies for govern- WLBZ-TV Bangor, and WCSH -TV Port- ment use. Dr. Statement that A. C. Nielsen Jr. Stewart, on job for land, all Maine; WNHC -TV New Haven, wanted House subcommitte probing about year and with broad powers Conn.; WHYN -TV Springfield, Mass., ratings to accept, but which Chairman given him under executive order, sim- and WJAR -TV Providence, R. I. ply Oren Harris (D -Ark.) dismissed as advised President that he and his unsworn and "self- serving," pleaded wife preferred academic life and that News management on AFN? he's to professorship at that company loses money on five of returning West Virginia. its six services, which gross about $7 Is news management invading Amer- University of But no- million annually. If firm improves its ican Forces Network operations over- tion is that he was unable to accom- radio service and clients fail to sup- seas? By presidential decree, commen- plish objectives because of difficulty in port higher fees, Nielsen "will regret- taries prepared by USIA have been working with military in efficient use fully retire from the local radio rating ordered on all AFN radio and TV of scarce spectrum space. business," he said. Letter to Mr. Niel- stations, except where prohibited by Stewart resignation will have bear- sen from Mr. Harris explained why agreements with host nations (France ing on makeup of U. S. delegation at unsworn statements were not accept- has already vetoed project). Service extraordinary conference on space able and reminded that opportunity was to have begun over Germany's communications to convene this Oc- to testify was given although Mr. Niel- extensive AFN networks last Wednes- tober in Geneva and at which U. S. sen wasn't around to accept. Fresh day, with two five -minute "commen- will be pitted against Soviet. Com- opportunity may be made in next taries" daily, supplementing regular mander T. A. M. Craven, who retired hearing phase, chairman wrote, "should on- the-hour AP -UPI newscasts. Offi- from FCC March 25 but was retained you still want to submit testimony." cial explanation is that USIA com- as consultant on space communica- mentaries were begun to improve qual- tions, was chairman of 1959 delega- FCC sweepstakes ity of news for U. S. forces overseas. tion which agreed upon experimental No indication yet as to front run- According to reports, some Depart- space allocations, with upcoming Oc- ners for upcoming Newton N. Minow ment of Defense officials were opposed tober conference to implement alloca- vacancy on FCC either for commis - to use of USIA "news analyses" be- tions. It's now surmised that Com- sionership or chairmanship. But new cause of "propaganda" implications, mander Craven, acknowledged expert names cropped up last week including: particularly when "eavesdropping" in international negotiations, may Louis G. Cowan, former CBS -TV audience of AFN outlets exceeds mili- again head U. S. delegation, picking president, now director, Communica- tary audience. Powerful German me- up where he left off four years ago.
Published every Monday, 53rd issue (Yearbook Number) published in November, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C., and additional offices. Who's next?
(Already sold to WNEW -TV New York, WTTG Washington, D.C., KMSP -TV Minneapolis -St. Paul and WITN -TV Washington, N. C.)
This is "TOP CAT," the star of 30 half -hour has agreed to buy at least one minute of com-
cartoons created by the world -famed HANNA - mercial time per week for 52 weeks from
BARBERA STUDIOS. He's zany , .. he's fantas- stations telecasting "TOP CAT" in the top 75 tically funny... and he's a real operator. He's Nielsen markets! It's quite a deal. fixed it so that a leading national advertiser If you want in -just call out... "I'm next!"
Distributed exclusively by SCREEN GEMS, INC. WEEK IN BRIEF
Off- network syndicated programs are looming large in Things could be worse, Harris tells Mississippi broad- television picture. One estimate is that there are 100 such casters. Consider alternatives, he warns: government programs being offered, with buyers becoming more selec- control of programing or even a government broadcast tive and reps undertaking two -fold responsibilities. See... system. Clear up ratings situation, he urges. See ... VARIETY SPICES PROGRAMS ... 31 COULD BE WORSE: HARRIS ... 82
Charge made that six Wyoming stations are on monthly Cigarette smoking and cancer controversy erupts anew. retainer to carry right-wing Birch Society propaganda. American Cancer Society issues new booklet claiming Senator McGee in state -wide hookup calls for public to direct tie -in; Tobacco Institute charges foul. Surgeon
. demand balanced programing from FCC. See .. . General's report now expected late this year. See .. BIRCHERS BEHIND MIKES ... 80 TOUGH TALK ABOUT SMOKING ... 42
Augie Meyer getting California segment of Transcon- Was political pressure put on Illinois congressman to tinent Television group. His Midwest Television is nego- call him off attacks on WYNR Chicago programing? Alle- tiating for San Diego and Bakersfield at reported $10.5- gations are made at FCC hearings on program representa- tions made when station was purchased. See .. . $11.5 million. Senator enters fray. See .. . BIGGEST STATION TRADE ... 62 PUCINSKI IN SPOTLIGHT ... 84
Widespread activity underway to straighten out ratings Year -old Irish television network is broth of a system, mess. Collins asks for second Hill appearance, ARF offers with high definition 625 -line standards for rural areas and to act as research watchdog, Nielsen in confab with combination commercial and non -commercial aspects. agencies, TvB in closed door sessions. See .. . Stormy first year now past. See ... RATINGS JIGSAW PUZZLE ... 33 NETWORK TV IN IRELAND ... 86
Third pay -TV system seeks permission to operate in Government has hot potato in shortwave broadcasts of Sacramento over now dark KVUE (TV). Developed by Mel- controversial minister. Rev. McIntire attacks President, vyn Lucas, system sends pictures in clear, multiplexes State Department, U.N., Council of Churches. Voice of audio. Plan is to charge flat monthly fee. See .. . America official fears confusion abroad. See . PAY -TV TEST REQUESTED ... 72 WHO SPEAKS FOR U.S.? ... 76
DEPARTMENTS
AT DEADLINE 9 GOVERNMENT 72 BROADCASTING [VISION SXO N.dO BROADCAST 31 INTERNATIONAL 85 st ADVERTISING Published every Monday, 53rd issue 42 LEAD STORY 31 (Yearbook Number) published in BUSINESS BRIEFLY November by BROADCASTING Pus6rCA- THE MEDIA 62 Troxs, Ise. Second -class postage paid CLOSED CIRCUIT 5 at Washington, D. C., and additional COMMERCIALS IN PRODUCTION 40 MONDAY MEMO 26 offices. Subscription prices: Annual sub- DATEBOOK 15 OPEN MIKE 19 scription for 52 weekly Issues $7.00. Annual subscription including Year- DATELINE 86 OUR RESPECTS 109 book Number $12.00. Add $2.00 per year for Canada and $4.00 for all EDITORIAL PAGE 110 PROGRAMING 50 other countries. Subscriber's occu- pation required. Regular issues 35 EQUIPMENT & ENGINEERING 60 WEEK'S HEADLINERS 10 cents per copy. Yearbook Number FANFARE 94 $5.00 per copy. Subscription orders and address FATES & FORTUNES 88 changes: Send to BROADCASTING Cir- .0t0 culation Dept., 1735 DeSales St., N.W., FILM SALES 56 Washington 8, D. C. On changes, please include both old and new FINANCIAL REPORTS 44 addresses plus address label from front cover of magazine. FOR THE RECORD 96
T BROADCASTING, April 22, 1963 WHAT IS THE MEASURE OF A BROADCASTING STATION?
The pleasant folks* pictured here are part of a local Connecticut television show ... a show which, consistently, has bested nighttime network competition. Titled "What in the World," the program is basically a quiz ... which insults neither intelligence nor credibility ... on the geography, history and architecture of the world's interesting places ... and the habits, cus- toms and accomplishments of people. The prizes are modest ... and they don't go to people but to institutions which nave need.
Funny thing about the show! It has only one commercial, three minutes long, smack dab in the middle of the program, ... and, usually, it is so interesting, it draws fan mail!
We'd like to take full credit for "What in the World" but must hasten to assert that it is the brainchild and production of Baker Advertising of Hartford. We do take credit, how- ever, for recognizing its merit and charm a long time ago. In fact, "What in the World" has been on WTIC -TV as long as the station has been telecasting.
Sorry - but "What in the World" is not for sale. It is sponsored by the Electric Companies of Connecticut, as it has been since its very first broadcast.
'left to right: John F. Schereschewsky. Director of the Rumser Hall School: Aline Saarinen, art critic: Charles C. Cunningham. Director of the Wadsworth Atheneum: James N. Egan. attorney: Ben Hawthorne. announcer: and Quizmaster John Dando, Associate Professor of English at Trinity College.
Broadcast House, 3 Constitution Plaza, Hartford 15, Connecticut
WTIC -TV is represented by Harrington, Righter & Parsons, Inc.
e BROADCASTING, April 22, 1963 Late news breaks on this page and on page 10 Complete coverage of week begins on page 31 AT DEADLINE
nois Youth Commission, who felt WYNR Nielsen's reaction to ratings hearing music is of better quality than usual CITES PROBLEMS AND EFFORTS MADE TO SOLVE THEM Negro -type station yet still appeals to teen agers. Radio is good way to reach A. C. Nielsen Co. was frankly opti- "regretfully" will discontinue measuring them, she indicated, because news and mistic before recent congressional probe local radio. editorials can be slipped in easily and of broadcast ratings in view of very As for possible development of some obtain their attention, thus helping fight favorable findings "on the validity of kind of industry committee to evaluate juvenile delinquency. our methods" by committee's "three standards of audience measurement, Rev. Carl Fuqua, National Associa- eminent statisticians." But during hear- "we would gladly cooperate," he said. tion for the Advancement of Colored ing "unfortunately, the calm reply can- "Recent publicity to the contrary, our People, testified ideal situation is non- not compete with the sensational house is in order and the door to that segregated radio but "unfortunately charge." house has always been open to respon- now there is a need for an all -Negro This was how firm's president, A. C. sible men who want to see what we do station" same as church or lodge. He Nielsen Jr., confided his reactions of and how we do it." praised WYNR aid. Harris subcommittee probe last week Mr. Nielsen also recalled "a great stir to closed meeting of Chicago chapter arose in the hearing because one sam- Senate floor fight of Station Representatives Association ple home consisted of two old ladies and disclosed late Friday by Nielsen. from Arkansas. Well, what's so ter- brewing over Comsat Citing implications drawn from memo rible about two old ladies? Are we to Senate floor fight looming over lead- written by head of his firm's statistical gather that a sample is not to report ership effort to confirm 14 incorpora- control department referring to weak- old ladies, or that old ladies do not buy tors of Communications Satellite Corp. nesses, he said "what was not brought products or respond to advertising? I today (April 22) will involve 14 sena- out was that in response to this memo hardly think so." tors led by Senators Albert Gore and another $300,000 was added to com- Estes Kefauver (both D- Tenn.). pany's annual costs to correct the con- Liz Taylor to make Stressing their opposition is not on ditions and maintain standards -long incorporators' individual qualifications, before the hearing began." TV debut in October senators base their objections on consti- Not Easy Pointing out sampling Elizabeth Taylor will make her tele- tutional grounds, mainly that President isn't without its problems, he noted, "it vision debut in one -hour special pro- may not propose nor may Senate con- isn't easy to measure the highly frac- gram on Sunday, Oct. 6 (10 -11 p.m.) firm directors of private corporation tionated, changing character of radio under sponsorship of Chemstrand Inc., (BROADCASTING, March 25). listening- considering the economics of through Doyle Dane Bernbach, New Emphasizing they intend no filibuster, the situation." Pressing point he ex- York. Special had been offered to each opponents feel they may pick up sup- plained "you can accomplish anything of networks and CBS -TV agreed to sign port of other senators who backed sat- in research if cost is no object." contract for show on Friday afternoon ellite firm legislation last year in belief Pilot work is going on now regarding (April 19). private industry could develop work- local radio measurement, he said. "If Special, which will be produced in able space communications system more we succeed," he continued, "the im- London during May and June, is tenta- efficiently than government. Several proved research will cost more. While tively titled Elizabeth Taylor's London, now are on record as disappointed at we wouldn't raise prices without getting and will consist of tour of city's land- heavy federal involvement, plan for the views of the radio industry, we hope marks and institutions. Television Pro- even more public spending in this area. they would approve." If not, Nielsen ductions of America Inc., New York, Amendment which some believe which will produce show, said Miss could kill Comsat Corp.: require firm Taylor will receive highest fee ever paid to reimburse government for all re- Unannounced meeting performer for single show in history of search spending benefiting company. television. No figure was disclosed, but FCC is holding special, un- one source close to negotiations said Radio -TV praised for announced meeting today (April reports fee would be $500,000 were helping reduce alcoholism 22) in connection with proposed "somewhat exaggerated." CATV legislation. Commission Radio and television were praised staff members and representatives Public witnesses praise Friday for playing major role in re- of National Community TV As- WYNR's Negro programs ducing stigma attached to disease of sociation have been meeting over alcoholism. period of several weeks in effort Several public witnesses who were R. Brinkley Smithers, outgoing presi- to draft bill acceptable to both complimentary of Negro format of Mc- dent of National Council on Alcohol- sides. It's understood staff will re- Lendon Corp.'s WYNR Chicago testified ism, said entertainment industry's "con- port to commission that consider- Friday during FCC inquiry there (early tribution to understanding and elimina- able progress toward this goal has story page 85). One FCC witness, An- tion of stigma has been nothing short been made, but that one or two drew L. Kondich, recalled that when of magnificent." points remain. One such unre- McLendon cut foreign language pro- In television, he praised Circle The- solved problem: amount of pro- graming he received many complaints ater, Dr. Kildare, Ben Casey, Alfred tection FCC could require CATV from subscribers to his German -lan- Hitchcock Presents and Open End, as systems to provide stations in guage newspapers there. examples of industry's contribution to their areas. McLendon witnesses included Mrs. public understanding. Gilbert H. Jones, sociologist with Illi- "Local radio and television stations
more AT DEADLINE page 10
BROADCASTING, April 22, 1963 9 He said that although he criticizes WEEK'S HEADLINERS television, he also appreciates "the many extraordinary things it has done." Michael R. rector, Mr. Santangelo served as ac- Mr. Minow was guest of Arnold Santangelo, ex- count executive at Benton and Bowles, Michaelis on WOR -TV'S View from the ecutive producer Robert Gray Associates, and Motion Top program. and assistant to Pictures for Television. VP in charge of Gary candidate files programing for Fred J. Hatch, 2d petition with FCC Westinghouse senior VP of Broadcasting Co., MacManus, John Candidate for Democratic nomina- tion for mayor in Gary, Ind., has filed joins Talent As- & Adams, Bloom- second petition with FCC in connection sociates - Para- field Hills, Mich., mount Ltd., New appointed region- with his demand for equal time from wwcA Gary. Mr. Santangelo York, in newly al director of created post of agency and Thomas R. Faddell is seeking time equal to VP and executive assistant to TA -PL moves to new that afforded his opponent, Judge A. president, David Susskind. Jack Kuney, Chicago office Martin Katz, who appears regularly on station's producer- director of 1,2,3, Go, NBC - which results broadcasts of Gary County Court's proceedings TV children's series, succeeds Mr. Sant- Mr. Hatch from merger of (BROADCASTING, April angelo as executive producer at WBC. George H. Hart- 15). Mr. Kuney will specialize in producing man Co., Chicago, with MJA effective Mr. Faddell, it was learned Friday, based demand on fairness public service and educational pro- May l (see story, page 43). George H. doctrine, which grams. Before joining Westinghouse Hartman becomes MJA VP and man- requires broadcaster to air "con- flicting seven years ago as public relations di- ager of Chicago office. views" on important issues. Mr. Faddell alleges that Judge Katz uses program to advance his own candidacy. For other personnel changes of the week see FATES & FORTUNES Commission is expected to issue rul- ing early this week. Late Friday, it was awaiting reply and the great networks have donated the broadcaster is the proprietor of the of WWCA to Mr. Fad - dell's second complaint. millions of dollars in air time in the airwaves." Commission denied Mr. Faddell's form of messages about alcoholism. 1 Not all broadcasters agree with this first complaint, which hope the management of these organi- concept, he said in broadcast over WOR- was based on equal -time zations will take justifiable pride from Tv New York Thursday night, "but cer- section of Communications Act. that their efforts have tainly many of them do." But at same time, it said fairness the knowledge doctrine been responsible for saving many. Too many other broadcasters, he might apply. many lives," Mr. Smithers said. said, subscribe too seriously to H. L. Buick buys TV golf show Mencken's theory that "nobody ever Court asked to reverse went broke underestimating the intelli- Buick Motor Division of General FCC on Jackson grant gence of the American people." Motors announced Friday it will spon- "Quality programing and commer- sor for second consecutive year live Because change in transmitter site of cial success, he reiterated, "are certainly pickup of conclusion of annual $52,000 is 30 WvUA -TV New Orleans (ch. 12) compatible." Buick Open Golf Tournament on NBC - miles short of standard 190 -mile separa- TV Sunday, June 9, 4:30 -6 p.m. Agen- tion from co- channel WJTV (TV) Jack- cy: McCann -Erickson, Detroit. son, Miss., U. S. Court of Appeals in Washington was asked Friday to re- NBC -TV's 'magazine' Goodwill's first quarter up verse FCC. In appealing commission's action in New one-hour program with Goodwill Stations Inc. reported net format New Orleans WJTV claimed its license akin to weekly news maga- income for first quarter of 1963 of zine, covering $201,177 has been modified without its consent "not just the front (29 cents a share) on gross or hearing. of the book, but the back of the revenue of $2,069,726. This compares book with Justifying its action, FCC said al- as well," will be introduced $140,106 (20 cents a share) for by though mileage separation was short, NBC -TV on Oct. 13 (Sunday, net income on gross of $1,819,097 for 5 -6 it was protecting Jackson station by p.m.), network is announcing same period in 1962. today (April Goodwill forcing New Orleans outlet to cut down 22). stations are: WJR Detroit; Called WJRT on power. It also pointed out that New Sunday, program will (TV) Flint, Mich., and WSAZ-AM- cover national TV Orleans station must put transmitter 35 and foreign news Huntington, W. Va. and also news in music, art, sci- miles outside city in order to meet WLAK sold for $200,000 mileage separation standard. ence, medicine, books, sports, movies and theater. It will be Hearing argument were Circuit WLAK Lakeland, Fla., has been sold sold through NBC -TV's partici- Judges George T. Washington, John A. by Howard W. Cann Jr. and Frank W. pating program sales department, Danaher and Walter M. Bastian. Nesbitt to Robert B. Brown which also handles and Roland sales on To- B. Potter for $200,000 day and Tonight. plus $25,000 Minow cites developments for agreement not to compete. Mr. Show will feature Frank Blair Brown owns WTLK Taylorsville, N. of past two years in TV and White House correspondent C. Mr. Potter has interests in WKBC North Ray Scherer, with number of FCC Chairman Newton N. Minow Wilkesboro and WATA Boone, both NBC newsmen and outside says "the most important and encourag- ex- North Carolina. WEAK operates on 1430 ing development" of his two years at perts participating. Robert North - kc with 5 kw day and 1 kw night. Sale shield will be producer. commission has been "a renewing of is subject to FCC approval. Broker was the concept that the public rather than Chapman Co.
10 BROADCASTING, April 22, 1963 SECRETS TOLD
KRNT Radio has the largest audience in Des 4. We feature service to the community. Moines and has had for a long, long time. Last year we broadcast some 20,450 an- The audience is predominantly adult. Cen- nouncements for eleemosynary organiza- tral Surveys study confirms that KRNT is tions and 600 program hours. We spent the most believeable station here. Here's countless hours meeting with committees, the way all this comes about: writing their copy, counseling them. We touch lots of lives this way. We're kind and gentle people in this area of operation. 1. We feature one of the great news outfits in the nation. Every newscast on KRNT outrates its competition by a country mile. 5. We publicize and advertise our activities, We're rough, tough operators in the area of our people, our aims and aspirations. In news. We have more reporters than some this area we make no little plans and we stations have total personnel! This is one carry through what we start. People here- of the great news stations in the nation. abouts know everything about all we do.
highly 2. We feature highly publicized, We honestly believe that it is a great oppor- We trained, highly accepted personalities. tunity to be able to advertise a good product have the advantage that all our people are on this station. We've been in business long seen on our television station; radio listen- enough (28 years) for any test of fire. We ers really "know" the person that goes with know now without doubt that advertisers the voice. This INTER -MEDIA MOTIVATION don't test us ... we test them. We test their FACTOR is tremendously important to the product appeal, the copy they use, their effectiveness of advertising. There are more prices, their merchandising setup. widely known personalities on KRNT than on all other local radio stations combined. With listeners, clients, and rating men, If you have a good product, good copy, we're the station with the most popular, honest dealings, and fair prices, you can get professional and persuasive personalities rich advertising on this great station. ... again and again and again.
3. We feature music with melody. Old ones, new ones, golden records (million sellers), albums, pops, classical . . . all chosen with great care by a man who cares, programmed with care by people who care KRNT ... introduced with understanding by people "Total Radio" in Des Moines who care. In the area of music we've got a song in our heart. REPRESENTED BY THE KATZ AGENCY The Embassy of The Netherlands
His Excellency Dr. J. Herman van Roijen, Ambassador of the Netherlands to the United States, and Mrs. van Roijen, at the entrance to the dining room of the Embassy ... another in the WTOP -TV series on the Washington diplomatic scene.
Represented by TvAR POST- NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY
Photograph by Fred Maroon
Dictionary refers R. Ketchledge, Director of the Bell System's Electronic Switching Laboratory, to faulty components in a model of the electronic switching system.
Amazing new telephone switching system is its own "doctor"
There are 6500 transistors and 45,500 diodes in the heart which will begin operation in Succasunna, N. J., in 1965. of a new Bell Telephone electronic switching system. Bell engineers estimate that the system's mind and Yet, if any components fail, finding them is easy. dictionary will locate 90% of all failures that might de-
That's because Bell experts have given the system a velop at Succasunna. mind which can tell what's wrong with itself. This will assure the great reliability needed for new, What's more, the system can indicate where the cure super -fast electronic telephone switching. for the failure can be found in a 1295 -page "medical dic- Ingenuity to the nth degree is demanded for the ex- tionary" which it authored itself! treme reliability needed in today's communications. It's The Bell System developed this new system for a challenge we welcome in providing continually improv- use in its first commercial Electronic Central Office ing service for you.
Bell Telephone System Owned by more than two million Americans DATEBOOK eok
A calendar of important meetings and government officials will participate In briefing sessions. events in the field of communications 'April 23- National Academy of Television Indicates first or revised listing Arts and Sciences, New York chapter forum on "Educational Television: Its Past, Present and Future." Hotel Astor, New APRIL York. April 21 -26 of -93rd convention of Society April 23 -Joint luncheon of Advertising Motion Picture and TV Engineers (SMPTE) Club of Boston and Broadcasting Executives The Traymore hotel, Atlantic City, N. J. Club of New England, Georgian Room, April 22- Annual Associated Press lunch- Hotel Statler -Hilton, 12:30 p.m. James C. eon, grand ballroom, Waldorf-Astoria hotel, Hagerty, vice president in charge of news, New York. Speaker: Lt. Col. John H. Glenn special events and public affairs, ABC -TV, Jr. AP membership meeting at SO a.m. is chief speaker. 'April 22- 23-Spring meeting of National April 25 - Federal Communications Bar where Spanish Language Network, El Tropicana Association luncheon, with following speak- motel, San Antonio, Tex. Bob Berry, Glenn ers: James B. Sheridan, Broadcast Bureau; a Adv., San Antonio, will speak. James E. Barr, Safety & Special Radio is there Services; James J. Nordberg, Common Car- April 22 -23- Conference on broadcasting rier, George S. Turner, Field Engineering & and mental health, under joint sponsor- Monitoring, and Curtis B. Plummer, execu- $1 BILLION ship of National Association of Broadcasters tive director. Willard hotel, Washington. and National Association for Mental Health, U. S. Hotel Thayer, West Point, N. Y. The 'April 25 -Radio & Television Women of FOOD SALES conference will open with a luncheon at the Southern California annual Genii Award Harvard Club in New York City on April banquet at Hollywood Palladium. Shirley MARKET 22, and from there will move to West Booth will be honored with this year's Point by chartered bus. Conference co- Genii Award, to be presented by Richard chairmen are LeRoy Collins, NAB presi- Boone. which is dent, and Dr. William C. Menninger of the April 25- Annual stockholders meeting, Menninger Foundation. Trans -Lux Corp., 625 Madison Avenue, New SELF -CONTAINED York. April 22 -23 -Sixth National Foreign Policy Conference for Editors and Broadcasters, April 25 -26-Annual meeting of AP Broad- and best reached by West Auditorium, Department of State, casters of Pennsylvania, Pittsburgh. Louis Washington. President Kennedy and other J. Kramp, assistant general manager of Associated Press, and Edward F. Ryan, incoming president of Radio -TV News Di- 1 LOCAL STATION? rectors Association, will speak...... April 25 -26- Spring meeting of Washington TVB SALES CLINICS State Association of Broadcasters, Olympic April 22- Miami; Montgomery, Ala.; hotel, Seattle. Speakers include: FCC Com- Roanoke. Va. April 23-Columbus, Ga. missioner Kenneth Cox; Washington State April 24- Tampa, Fla.; Greensboro, attorney general, John J. O'Connell; RAB N. C.; Augusta, Ga. April 25-Atlanta. administrative vice president, Miles David. April 26- Jacksonville, Fla.; Charlotte, Ray Hamilton, of Hamilton -Landis & As- N. C. sociates, will speak on "Station Values." April 29 Moines; Charleston. -Des April 25 -27- Annual convention of Fourth S. C.; Norfolk, Va.; Asheville. N. C. District of Advertising Federation of April 30- Waterloo, Iowa; Columbia, America, Cherry Plaza hotel, Orlando, Fla. S. C.; Richmond, Va.; Greenville. Speakers include: Ralston H. Coffin, RCA, S. C. May 1-Cedar Rapids, Iowa; New York; Mark Cooper, AFA president; Bristol, Va. May 2- Raleigh, N. C.; Whit Hobbs, BBDO, New York; Margo Washington. May 3 - Davenport, Erickson, New York: Iowa; Durham, N. C.; Baltimore; Sherman, McCann- Hobart Franks, Atlanta Journal & Constitu- Huntington, W. Va. tion; Thomas Moore, ABC -TV, New York; May 6- Texarkana, Tex.; Wichita, NAB President LeRoy Collins; and Col. Kan. May 7 -Shreveport, La. May 8 John (Shorty) Powers, astronauts' public -Dallas -Fort Worth; Topeka, Kan. relations representative. May 10- Oklahoma City; Kansas City, Mo. April 25 -27- Annual meeting of American (Long Island's Nassau-Suffolk area) May 13-Tulsa; Binghamton, N. Y.; Association of Advertising Agencies, The Nashville; Lincoln, Neb. May 14- Greenbrier, White Sulphur Springs, W. Va. More than Utica, N. Y.; Omaha. May 15- April 26-Michigan AP Broadcasters Associ- INDIANAPOLIS, Houston; Evansville, Ind. May 16- meeting, Lansing. Rochester, N. Y.; Sioux City, Iowa. ation May 17 -Lake Charles, La.; Buffalo; April 26 -15th anniversary ball of Bedside CINCINNATI, Louisville, Ky.; Sioux Falls, S. D. Network of Veterans Hospital Radio & TV May 20- Providence, R. I.; Cleve- Guild, Plaza hotel, New York. CLEVELAND and land; Milwaukee; Terre Haute, Ind. April 26 -27 -Ninth annual Oregon Broad- May 21- Indianapolis. May 22 -Port- casting Conference, Oregon Association of DES MOINES land, Me.; Toledo, Ohio; La Crosse, Broadcasters, Village Green motor hotel, Wis. May 23- Cincinnati. May 24- combined! Bangor, Me.; Detroit; Rockford, Ill.; Cottage Grove, Ore. Wheeling, W. Va. April 26- 27- Virginia AP Broadcasters Long Island's own WHLI is "the Voice May 27- Burlington, Vt. May 29- meeting, Executive motor hotel, Richmond. of Long Island"... serves Long Island Albany, N. Y. May 31 -Springfield, exclusively. That's why Long Islanders Awards in the VAPB newscasting and tele- listen to WHLI and are loyal to WHLI. Mass. casting contests and for public service will June 3- Boise. Idaho; Abilene, Tex.; be presented on first night at the banquet. Minneapolis. June 4- Duluth, Minn. Tex. June April 27 -UPI Broadcasters Association of June 5-Seattle; Odessa, 0,000 WATTS 6- Fargo, N. D. June 7- Portland, Massachusetts, The Charterhouse, Waltham. D. Ore.; El Paso, Tex.; Bismarck, N. 27- meeting of Kansas AP AM 1100 Calif.; Al- April 28-Spring June 10- Sacramento, Radio -TV Association, Baker hotel, Hutch- FM 9e 3 buquerque, N. M. June 12-San Diego; Salt Lake City. June 14- inson. Phoenix, Ariz.; Denver. April 28- Milline Club meeting at Masquera NlNrfi[Ao 4íP IJOiGC June 24-New Orleans. June 25- in Hollywood, Calif. Mel Blanc, president LONG MIND, N. T. ""' w Baton Rouge, La. June 27-Hatties- of Mel Blanc Associates, humorous advertis- ^" ' 1 burg, Miss. June 28- Meridian, Miss. ing consultants, will talk on "How To Avoid PAUL GODOFSKY, Pres. Gen. Mgr. June: Philadelphia. Los Late Speaking Before Advertising Groups and JOSEPH A. LENN, Exec. Vice -Pres. Sales Angeles, San Francisco, Chicago, New Other Religious Cults." York and Fresno. Calif. April 28 -30- Annual meeting, Chamber of REPRESENTED BY GILL -PERNA Commerce of the U. S., National Chamber
BROADCASTING, April 22, 1963 15 Building and various hotels, Washington. dude Mrs. Lyndon B. Johnson, wife of the Vice President of the United States, James April 28 -May 5- Meeting of Canadian radio T. Quirk, publisher of TV Guide, and and television station executives, Royal York Marvin Kalb, diplomatic correspondent for hotel, Toronto, in conjunction with the an- CBS News. nual convention of the Canadian Association of Broadcasters, May 1 -3. Luncheon on May May 3- Indiana University Radio and Tele- 2 will be addressed by NAB President Le- vision Department banquet, Bloomington, Roy Collins. Ind. Julian Goodman, vice president for news, NBC, will be guest speaker. April 29- 30 of directors meet- -AWRT board `May 3- Commonwealth Club of California ing, Sheraton hotel, Philadelphia. meeting to be addressed by Stephen B. April 29 -May 1- Association of Canadian Labunski, vice president, Straus Broad- Advertisers, Royal York hotel, Toronto. casting, on freedom and competition in communications. Sheraton Palace, San Fran- April 29 -May 4 -"Rose d'Or" contest; May cisco. 20 -25, 1963 -Television Symposium and TV Equipment Exhibition. The two events are May 3- Annual dinner for President Ken- part of the Third International Television nedy, Radio -TV Correspondents Association, Festival announced by The City of Mon- International Inn, Washington. treux, Switzerland. For further informa- May 3- 4- Annual spring meeting of West tion write to Box 97, Montreux. 'l'ho print Is small , but the MESSAGE is Virginia Broadcasters Association, Charles- BIG. \VFBR Radio sells Beltimore. Our USP April 30 -AWRT Educational Foundation ton Press Club, Charleston. is results. Call your Blairman . he can help board of trustees meeting, Sheraton hotel, your MESSAGE In Baltimore. May 5- 7- Television Programming Confer- you with BIO Philadelphia. ence annual meeting (formerly SWAPDT), W FBR Royal Orleans hotel, New Orleans. Speakers Baltimore April 30 -May 1- Spring conference of Mis- souri Broadcasters Association, Columbia, include: FCC Commissioner Kenneth Cox, Mo. April 30 session will be held at MFA Washington; Lynwood King, NBC, New Insurance Co's. auditorium and May 1 all - York; Pamela Ilott, CBS, New York; Walker day session in connection with University Spangenberg, Spangenberg Scenic Studios, of Missouri Radio -TV Day of Journalism New Orleans; Robert Buchanan, Soundac Week. Films, Miami. For further information con- tact Jerry Romig, WDSU -TV New Orleans. MAY *May 6-Food Industry Associates of Allen- town, Pa., meeting, The Lehigh Valley May 1- Comments are due on FCC proposal Club. Theme: "Radio: Checks Out Best At to serve for 600 -mile radius operation of the Checkout Counter." Winfield R. Levi, ch. 37 at University of Illinois radio astron- vice president -sales, BROADCASTING Mag- omy observatory, Danville, Ill. azine, will speak. May 1- Stockholders meeting, Goodwill Sta- May 6-7 -Fifth annual meeting of Council tions Inc., 2800 Fisher Building, Detroit. on Medical Television of the Institute for Advancement May 1 -New deadline for comments on FCC of Medical Communication, proposed rulemaking to allow daytime sta- National Institutes of Health, Bethesda, Md. tions to go on the air at 6 a.m. or sunrise, *May 6- 7- Internal Revenue Service hear- whichever is earlier. ing on proposed regulations on deductibili- ity of travel, entertainment and gift ex- May 1 -AWRT advisory council meeting, penses. Auditorium, Department of Health. Sheraton hotel, Philadelphia. Education and Welfare, Washington. May I Canadian Association -3- of Broad- 'May 6- 8-Spring meeting of Kentucky casters annual convention, Royal York hotel, Broadcasters Association, Louisville Shera- Toronto. CAB convention was formerly ton hotel. FCC Commissioner Robert T. scheduled for April 1 -5. Speakers include Bartley will speak. NAB President LeRoy Collins. May Annual RCA stockholders' 1- 7- meet- May 3- Illinois Broadcasters Association ing, 30 Rockefeller Plaza, New York City. NORMAN & spring convention, Springfield. May 2- Seminar on radio broadcasting May 7-9- Electronic Components Confer- and community leadership under joint ence, International Inn, Washington. The NORMAN Inc. auspices of Southern California Broad- conference will be opened with a keynote casters address by Dr. James H. Gardner, deputy Association and University of South- director of defense research and engineer- ern California Department of Telecommu- ing. D. nications, USC campus, Los Angeles. Brainerd Holmes, director of manned space flights, NASA, will be 8 p.m. May 2- Publicity Club of Los Angeles banquet speaker May 8. clinic- BROKERS seminar to answer the question: "But May 8- 11- Annual convention of the Mon- will it sell?" Tyler McDonald, of Hixson & tana Broadcasters Association, Jorgensen, will be the keynote speaker, Bozeman. and Richard Aszllng, executive vice presi- May 9- Annual stockholders meeting, ANALYSTS dent of Interpublic -Infoplan, will deliver Reeves Broadcasting & Development Corp., the luncheon address. New York. APPRAISERS May 2- Marketing Workshop of New York May 9- Meeting of the scientific section of chapter of American Marketing Association, Toilet Goods Association, Sert Room, Wal- Chemist's Club, 52 East 41st Street. dorf- Astoria hotel, New York City. CONSULTANTS May 2- 3- Illinois Institute of Technology May 9- 10- Chesapeake AP Broadcasters conference on present and future com- Association, Sheraton -Belvedere hotel, munications satellites. Sponsored jointly by Baltimore. the Committee for Economic and Cultural Development of Chicago, the National May 9 -11- Seminars in editorial, advertis- Aeronautics and Space Administration, IIT ing and circulation, University of Wiscon- and its Armour Research Institute, the sin School of Journalism, Madison. MAIN OFFICE meeting is part of the 3d National Con- May 9- 11- Second annual convention of ference on the Peaceful Uses of Space to be North American Broadcasters Idea Bank, held in Chicago May 1 -9. Some 400 sci- Holiday Inn, Danville, Va. entists and engineers are expected at the NOW IN IIT conference, entitled "Technical Aspects 'May 10- Effective date for new FCC rule of Communication Satellites," in allowing automatic logging and requiring the insti- five tute's Grover M. Herman Hall, 33d and daily, -times -a -week inspection of Dearborn Streets. Keynote address by Dr, transmitting facilities of AM -FM stations. DES MOINES Leonard Jaffe, NASA. May 10-11- Annual convention of Kansas Association May 2- 4- Spring convention of Alabama of Radio Broadcasters, Law- Broadcasters' rence. Speakers include: Dr. James A. Mc- 1800 WATROUS AVE. Association, Holiday Inn, Cain, president of Kansas Florence. Principal speakers include Ala- State University; bama Carle E. Bolte, National Fidelity Life In- -B 288 -1186 Gov. George Wallace and NAB Presi- surance Co., Kansas City; former District 34 - dent LeRoy Collins. Judge Joseph M. McDonald of Denver, who DES MOINES 15, IOWA May 2 -5- Twelfth annual convention of presided at the John Gilbert Graham American Women in Radio and Television, murder trial, and Lee Fondren, general Sheraton hotel, Philadelphia. Speakers in- manager of KLZ Denver.
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BOOKS,COMICS,TOYS, APPAREL! The greatest merchandising ever ! CALL,WRITE OR WIRE S Offices in New York, Chicago, San Francisco, Atlanta, Dallas BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF OPEN MIKE ® VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY H H. TASH BMB SUNNY'S TREASURER B. T. TAISHOFF The lessons taught COMPTROLLER IRVING C. MILLER ASST. SEC.- TREAS. LAWRENCE B. TAISHOFF EDITOR: Never once in all the heated REALLY discussions about rating services [at the B ROADCASTI N G NAB convention in Chicago] did I ever i1 OF TELEVISION AND RADIO THE BUSINESSWEEKLY hear any reference made to the former COOKING Executive and publication headquarters: Broadcast Measurement Bureau. BROADCASTING -TELECASTING Bldg., 1735 DeSales I never saw more dedicated people Street, N.W., Washington 6, D. C. Telephone: Area code 202 Metropolitan 8-1022. than representatives of the AAAA and
EDITOR AND PUBLISHER the ANA. Perhaps we didn't have the Sol Taishoff most enlightened leadership. Perhaps the board members themselves were not Editorial capable. Perhaps even the idea was VICE PRESIDENT AND EXECUTIVE EDITOR not sound. Edwin H. James But, it seems to me that this came EDITORIAL DIRECTOR (New York) Rufus Crater the closest to a sensible measurement MANAGING EDITOR of audience that has ever been pro- Art King posed or put into effect by the broad- SENIOR EDrroRs: J. Frank Beatty, Bruce casting industry. At least it was our Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo - own. At least it was supervised by the pher (Chicago), Dawson Nail; ASSOCIATE broadcasters, the agencies, and the ad- EDITORS: George Darlington, Leonard Zeiden- berg; STAFF WRITERS: Sid Booth, Sherm vertisers. Brodey, Gary Campbell, Jim deBettencourt, Larry Michie; EDITORIAL ASSISTANTS: Chuck I can't understand why this concept Shaffer, Nancy K. Yane; SECRETARY TO THE has been entirely forgotten in the pres- PUBLISHER: Gladys Hall. ent furor over rating services. Business I talked to agency, advertiser and net- VICE PRESIDENT AND GENERAL MANAGER work officials in Chicago and found a Maury Long reluctant agreement that perhaps the ,...... : -ten VICE PRESIDENT AND SALES- concept could be given a new birth Winfield R. Levi (New York) Perhaps the industry, with the as- ASSISTANT PUBLISHER sistance of the advertisers and agencies, Lawrence B. Taishoff could take a whole new look at this SOUTHERN SALES MANAGER: Ed Sellers; PRO- DUCTION MANAGER: George L. Dant; TRAFFIC matter of audience measurement. MANAGER : Harry Stevens; CLASSIFIED ADVER- I have full respect for Oren TISING: Dave Lambert; ADVERTISING ASSIST- ANTS: Robert Sandor, Carol Ann Jenkins, Harris, but it seems to me there are so Ken Albright; SECRETARY TO THE GENERAL many world -wide problems facing Con- MANAGER : Doris Kelly. gress that television and radio should COMPTROLLER: Irving C. Miller; ASSISTANT AUDITOR: Eunice Weston. be assigned to their proper share of im- portance.- Robert T. Mason, president, Publications and Circulation WMRN -AM-FM Marion, Ohio. More advertisers are DIRECTOR OF PUBLICATIONS (The Broadcast Measurement Bureau was John P. Cosgrove created in August 1944 by the NAB Execu- CIRCULATION MANAGER: Frank N. Gentile; tives War Conferense and later approved spending more dollars CIRCULATION ASSISTANTS: David Cusick, Edith by the American Association of Advertising Liu, Burgess Hess, German Rojas, Joan Agencies and the Association of National Chang. Advertisers. The plan entailed a one million postcard survey biennially with the bill on WSUN .. . Bureaus paid by the broadcasting industry. The BMB was dissolved in March 1950.) New York: 444 Madison Avenue, } Zone 22. than at any time in Telephone: Area code 212 Plaza 5 -8354. EDITOR: It seems a tragic thing to see EDITORIAL DIRECTOR : Rufus Crater; BUREAU our industry so discredited by the ac- NEWS MANAGER : David W. Berlyn; ASSOCIATE 35 EDITOR: Rocco Famighetti; STAFF WRITERS: tions of a very few misguided individ- our year history John Gardiner, Phil Grose, Diane Halbert, Larry Littman; ASSISTANT: Frances Bono - uals. The need for reliable industry re- vitch. search is even greater now than it was VICE PRESIDENT AND SALES MANAGER: Winfield R. Levi; EASTERN SALES MANAGER: Don Kuyk; before. We must rebuild confidence in INSTITUTIONAL SALES MANAGER: Eleanor R. our medium with a new approach. Manning; ADVERTISING REPRESENTATIVE: Syd ONE OF THE NATION'S Abel; ADVERTISING ASSISTANT: Ellen Reilly. . There is nothing wrong with the Chicago: 360 North Michigan Avenue, Zone techniques that have been used is GREAT STATIONS 1. Telephone: Area code 312 Central 6-4115. -it SENIOR EDITOR: Lawrence Christopher; Mm- only in the way they have been used WEST SALES MANAGER: Warren W. Middleton; I think the immediate solution [to ASSISTANT: Barbara Kolar. ... solve the problems] is Hollywood: 1680 North Vine Street, Zone 28. in the proper ad- Telephone: Area code 213 Hollywood 3-3148. ministration of the methods we know SENIOR EDITOR: Bruce Robertson; WESTERN and are familiar with. I believe that SALES MANAGER: Bill Merritt. new Toronto: 11 Burton Road, Zone 10. Tele- research methods can and will be phone: Area code 418 Hudson 9 -2894. CoR- developed-but I do not think that we RESPONDENT: James Montagnes. can afford to stand around and wait. We need something now to help our UN BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications Inc., using the business carry on. 5 KW 620 KC title, BROADCASTING.-The News Magazine of the Fifth Estate. Broadcast Advertising" The most important step at this time Broadcasting 24 hours daily! was acquired in 1932, Broadcast Reporter in is to find a way to restore acceptance TAMPA 1933 and Telecast" in 1953. BROADCASTING - -ST. PETERSBURG TELECASTING was introduced in 1946. and confidence in all - or most of- Get all the facts from 'Reg. U. S. Patent Office the methods that have been used. We Natl. Rep: VENARD, TORBET á McCONNELL Copyright 1983: Broadcasting Publicationslnc. learned some lessons at Broadcast S. E. Rep: JAMES S. AYERS
BROADCASTING, April 22, 1963 (OPEN MIKE) 3
Can't mistake his hat...
The Crosley salesman's. Because he wears only one. That of WLW Radio or WLW Television.
The Crosley Broadcasting Corporation has its own sales force. So when you call a WLW Radio or TV salesman, you get a WLW Radio or TV salesman. A man who is a vital member of Crosley Broadcasting ... who knows his station ... knows his market .. . knows his facts and figures. In short, knows his stuff. His briefcase is an open and shut case for Crosley- containing complete information on the WLW Stations and markets -specific, detailed, important - which adds up to fast cooperation and results for you and your product. Crosley's sales division is constantly interested in the development of easier buying techniques, and is now working on experimental broadcast research with advertisers -an area unique to our industry. When Crosley started its own national sales organization over 20 years ago it was a revolutionary move, now widely acclaimed. Just another example of the outstanding leadership and spirit of the WLW Radio and TV Stations - which have made Crosley Broadcasting "prime time" in every category!
CROSLEY COLOR TV NETWORK NATION'S HIGHEST WLW -T WLW -C WLW-1 FIDELITY Television Television Television RADIO Cincinnati Columbus Indianapolis STATION
CROSLEY BROADCASTING CORPORATION A SUBSIDIARY OFAYCo
WLW Sales Offices -New York, Chicago, Cleveland Tracy Moore & Associates -Los Angeles, San Francisco Bomar Lowrance & Associates -Atlanta, Dallas Measurement Bureau that might be Barton, wls -Tv Columbia, S. C. (In the April issue, BROADCASTING re- helpful now. ported WRDW -TV's claim to being the 1. A non -profit research corpora- tallest tower in the Southeast without di- tion is too limited by law to be effective rectly attributing the claim to the station.) in broadcast research-especially to get KCEN -TV in and clean up the present situation. If radio -TV was struck 2. You can't run a commercial re- EDITOR: both search business successfully with volun- There are many people, in and out of the communications me- tary unpaid committees. . . CHANNEL dia, who feel the newspapers and broad- 3. AAAA, ANA and NAB each The each appointed their most distinguished mem- casting are complementary to [New bers and these people contributed their other. Yet, even though the caused untold whole knowledge to the project. I be- York] newspaper strike and economic hardship, it lieve that the present situation calls cultural C D seems to me the public would feel a again for a joint effort of this kind. channels 4. Standardization and uniformity of greater loss if the television bands were procedures are essential to re- establish were dark and the radio silent for 114 days. confidence . BMB staff procedures were constantly checked and supervised Would the public stand for this sort IS THE ONLY of long as it did with the by the committees. thing for as newspapers? I can't recall any per- 5. Validation was secured by corn - reader- paring BMB results with tests con- sonal pleas from the widespread newspapers MAXIMUM ducted by other commercial research ship of the New York City companies. The results of these tests to get them back on the stands. I feel, though, were the people were announced to the industry. that faced with a total broadcasting black- 6. Acceptance by the advertisers, out, be more involvement on POWER agencies and stations is the end result there'd their part. we are all seeking BMB learned STATION ... I quite a few newspapers that we had to explain our reports and ... suppose persons IN THE suggest how they could be used. If are sold to merely interested in "what's on TV tonight." Lewis, the data is reliable and is used success- -Henry newscaster, WTFM (FM) Lake Success, fully, acceptance is automatic. N. Y. WACO All this leads me to suggest two ways to accomplish these goals. The first would be to create a new TV in the tropics TEMPLE company headed by a recognized re- search authority who has not been EDITOR: Our company finds it interest- damaged by the investigation. This ing when we read BROADCASTING ar- MARKET company would have on its board of ticles on new stations commencing in directors competent advertisers, agen- the U. S. and overseas. 100 KW POWER cies, stations and networks -and the Our station is situated on Mount LOW BAND CH. 6 control of the company would be in Stuart, 1,900 feet above sea level, six miles outside Townsville in North PLUS their hands. They would be paid fees for their services. This company would Queensland, and in the tropics. We TALL TOWER equip itself to conduct any kind of re- commenced transmission Nov. 1, 1962, GIVES search it could sell, and would use and we originate four hours each night. Approximately one hour of this is Aus- KCEN -TV's whatever method it decided was best for each job. tralian film and live programs. ADVERTISERS Financing the company should be no We operate with a staff of 22. Our COMPLETE problem. The industry has certainly potential viewers are over 100,000 peo- ONE STATION demonstrated that it will pay for re- ple including some in Port Moresby, New Guinea, who receive us regularly. COVERAGE OF THE search accepted by advertisers and agencies. It spent over $2.5 million on We have provision for two studios but, WACO TEMPLE BMB. at the moment, we are using one which MARKET The second -and perhaps more diffi- is 15 feet by 18 feet. Our studio is cult way for each research com- equipped with Marconi cameras. John Midway between -is the Dal- pany now in the business to adopt as O. Phillips, program -production super- las, Fort Worth, Houston many as possible of the above proce- visor, TNQ7, P. O. Box 716, Townsville, and San Antonio markets. dures and start rebuilding procedures. Queensland, Australia. I hope these ideas help bring out an early solution to the problem, because It's Evansville we all need reliable research in our business. - Hugh Feltis, president, EDITOR: . In behalf of the Evans- Feltis /Dove /Cannon Inc., Tower Build- ville, Ind., New Image Committee, a ing, Seattle (former president, Broad- subsidiary of Evansville Future Inc., cast Measurement Bureau). congratulations on your March 18 cov- erage of Evansville as part of the Ohio Six feet higher River industrial complex. However, we call your attention to EDITOR: Re the 1,520 page 117 wherein Evansville is referred BLAIR TELEVISION ASSOCIATES -foot tower of WRDw -TV Augusta, . -TV's as "Evanston." . Natio oat Rep resenta ti res Ga. wls to .-Norman C. tower is 1,526 feet tall and was placed Haagenson, general manager, wROz in operation on Jan. 31, 1959.Don Evansville, Ind.
22 BROADCASTING, April 22, 1969 KANSAS' GREATEST TV COVERAGE
LINCOLN KIT CAR90
A Mtn' THOMAS SHERMAN
ALL OM
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PRCYVkRS HAMILTON E,NNEr RNY .m,. HARVEY ORO KITH RENO
S[ RLAI'CA LSON TANTO PRATT
IIIHiIR. CHfIONIE HARPE AVOUA LAInN IARIEI S,MNCI MpHNORn
ALTALFA ORANT ICAy
L,PSCOIwO
LOW COST PER 1,000
Population 1,407,000 Direct aim at a prime advertising target - the heart % of U. S. .6723 of America - is provided through coordinated facil- ities of four progressive Kansas television stations. Households 436,950 Local, regional, and CBS programs of the Kansas Consumer Spendable Broadcasting System penetrate an atmosphere of Income . $2,109,161,000.00 prosperity in 91 key counties of Kansas, Oklahoma, Per Family $ 5,308.01 Colorado, and Texas. Diversified income of more Total Retail Sales $1,916,702,000.00 than two and a half billion dollars from agriculture and manufacturing accentuates the potent buying Food . $ 401,135,000.00 potential of this 86,000- square -mile, expanding new Drug . 65,816,000.00 market. Retail sales in 1962 totaled nearly two General Merchandise...$ 163,458,000.00 billion dollars. By interconnected stations your TV is welcomed by viewers in Apparel $ 81,949,000.00 message simultaneously all 91 counties - an exclusive KBS accomplishment. Home Furnishings $ 16,540,000.00 Your product exposure is convincingly thorough - Automobiles $ 461,318,000.00 and surprisingly reasonable on Kansas Broadcasting Filling Stations $ 201,362,000.00 System.
ONE BUY COVERS KANSAS!
KANSAS BROADCASTING SYSTEM KTVH - WICHITA -HUTCHINSON KTVC - ENSIGN BLAIR TELEVISION KAYS -TV - HAYS KLOE-TV- GOODLAND National Representatives
BROADCASTING, April 22, 1963 23 In a Class by Themselves permit a small jest, could be fairly academic.) Far more significantly, the series has a realistic, Mr. Novak is a high -school teacher. non -cornball approach to problems that might Put the name in quotes, and it's a television come up in such a setting: drama series. Not just any drama series, but the A brilliant teen -ager suddenly finds he can't medium's first to be set in the field of education. cope with classroom routine; a faculty member is This sort of departure typifies the freshness and suspected of being a professional propagandist; a broad appeal of NBC -TV's Fall schedule. teacher seeks the kindest way of dealing with the Yet, the full -hour "Mr. Novak" has more than blind student who's fallen in love with him. the novelty of a metropolitan high -school back- Bringing these situations to life for the viewer is ground to recommend it. (That distinction, if you'll a superlative cast- headed by young James Fran- ciscus as Mr. Novak and Dean Jagger as Jefferson caricatures among the students. For, along with High's principal, Albert Vane. Mr. Novak himself, the program believes every Neither characterization comes within a hun- teenager is as unique as a fingerprint. dred light years of being a stereotype. Our inex- Just as distinctive, may we add, are all the ele- perienced teacher -hero is far more certain of his ments of NBC -TV's fall lineup. For they're part of education ideals than his ability to put them into a power -laden schedule that combines proven suc- practice. And our principal is a convivial martinet cesses like "Bonanza" and "The Joey Bishop Show" who insists on rules being followed but who's with brand -new adventure series secretly delighted when a teacher shows the initia- like "The Robert Taylor Show" and tive to step out of line for a good reason. "The Lieutenant." Truly, we have 13 Viewers will be struck, too, by the absence of never anticipated a brighter season.
Look to NBC for the best combination of news, information and entertainment. MONDAY MEMO from ARTHUR J. BELLAIRE, BBDO, New York
The anatomy of a good television commerical
I don't know who sat by the lady and a period of time. A look is a distinctive ago, even though it was not new as a counted, but reliable private eyes tell format that immediately identifies the film technique, but so many copycats me the "average television viewer" sees advertiser and is not easily copied. It followed suit that it didn't take long and hears at least 900 commercials must be sufficiently flexible to accom- for squeeze to outwear its welcome. every single month. Good grief! modate, if necessary, changes of the A newer treatment of stills is well To the TV advertiser this, in turn, basic copy within it. handled in a series of New York Times prompts the interesting question: "Who (2) The "closeup." 20- second spots in which the scenes fly is my competition?' Other products There has been quite a trend lately by almost faster than the eye can fol- in his category? Or could it all be 899 to move in and play the action in tight low, adding up to an impression of in- other advertisers competing for Mrs. closeup. Why shouldn't there be? Tele- teresting topics to be found in the pages Average's full attention? Without a vision, after all, is known as the me- of the Times. I counted 39 scenes in doubt it is both. This MONDAY MEMO dium of closeups. Here the rule is one 20- second spot. concerns the latter. simplicity. Hertz "puts you in the driver's seat" Here is not a case of printed material Extreme closeups help fight boredom, with a device that should be good for flipping by with attention attracted by keep attention glued to relevant scenes, lots more mileage. Maxwell House the most appealing ads. TV commer- add drama by allowing for proportion- coffee likewise applies a trick to illus- cials move and make noise. Most peo- ately larger pictures. Best of all, other- trate its cup- and -a -half of flavor. Such ple don't feel like turning them off or wise dull products often come alive and touches make basic theme lines more running away from them. By the end attractive and exciting all by themselves memorable. of a long evening, and by the morning when the camera dares to move in. One These are just a few of the techniques after, many a commercial is no longer or two of the more interesting head- worth looking into when trying to make registering. At the point of sale, where ache remedy commercials are using this television advertising come alive and the package must compete, it is no technique to advantage. stand out. longer echoing its expensive message. (3) Ownership of a property. Some of the best and worst commer- Why? Because at the point of con- "Property" is a rather cold word to cials employ the notorious "slice of life" ception nobody worried about the 449 describe a person, but the meaning here technique, calling for rare professional- commercials that would precede it and applies not to a straight pitchman, but ism in writing, casting and directing. the 450 that would follow it in a given to a type of personality who can actu- Why is it so few seem to come off as month. Nobody saw the need of more ally direct interest to the copy story. believable and convincing? than copy with a sound selling proposi- A property, such as Herb Shriner for And whatever happened to demon- tion. Nobody realized that regardless of du Pont No. 7 products, can strengthen stration in commercials? Isn't this where how shrewdly copy is shaped, a good the commercial and offer side benefits the medium shines? A new automobile, commercial must also contain a mating as well by appearing at trade meetings for example, was once considered in- dance that catches the eye and draws and playing an active role in the total teresting enough to expose itself to fea- interest toward the selling story. For merchandising effort. ture-by- feature demonstration. Now until the advertiser commands atten- An animated version of this tech- you'll see one taking a full minute to tion for his commercial he is not going nique is the nearsighted Mister Magoo, cross a bridge with the camera circling to get anybody to comprehend or re- now in his fourth big year for General above in a helicopter. Or driving on member anything about what he is try- Electric light bulbs. During these cam- water and making you guess how they ing to sell -let alone be persuaded. paigns the myopic old bumbler is did it rather than why you should buy What And How Start with the everywhere -in commercials, print ads, this modern miracle. basic copy story, expressed in a strong trade material, even in point -of -sale. "With pen and pencil we're learning basic theme. That's what to say. Then (4) Opticals. to say nothing, more cleverly, every select a technique that's going to ex- Under this category come a variety day." This was written in 1884 and it press this basic idea in the most inter- of mechanical innovations that make applies to some advertising today. esting way possible. That's how to say some commercials more noticed and Strong copy comes first. Technique it. remembered than others. Squeeze mo- second. Seldom is one good without Using the term "technique" in this tion was such an innovation three years the other. very broad application, which ones offer 1:Y.F4RtAUt.hYe`.LWIIaK.X19.V3]Y1.IC+"57wi{:ñYS+,yM..+y0'0P^'?Tk^/. the widest areas of opportunities for advertisers to explore? These are just a few: Arthur J. Bellaire is vice president and (1) A `look." associate creative director in charge of By creating his own look to accom- TV and radio production at BBDO, New pany his basic copy story, the advertiser York. He is also a member of the BBDO is saying, "This is my product and my board of directors. Before joining the story. You know it the moment you agency in 1943 as a print copywriter, he see it." was a radio news writer for United Press. Pepsi -Cola has a vigorous look-for Mr. Bellaire transferred to BBDO's radio those who think young. Doublemint copy group in 1945, began creating TV gum has a double look with its twin commercials in 1948 and was put in warblers. charge of the broadcast copy department A look must be created, then estab- three years later. lished and perpetuated, and this means consistent use of the same series over
26 BROADCASTING, April 22, 1963 See me in Washington, D.C.?
Not even on a clear morning. All testing a program, a product; expanding basis. TvAR's "Television Spot Test" en- iarkets have characteristic structures. into new markets; applying a limited ad- ables an advertiser to document the nd it takes monumental skill to adapt vertising budget where it'll do the most effectiveness of Spot TV. TvAR's "Brand )ur own marketing strategy to their dif- good. No other media can hold a torch Comparisons," give the exact status of !rences. That's where Spot TV shines. to Spot TV's versatility. over 500 leading brands in our eight Spot TV liberates you from oppres- TvAR, representing a select list of represented markets. ive advertising /marketing problems; major market TV stations, can show you Spot TV is the flexible advertising elps in bolstering sagging sales; meet - how to get more out of your advertising medium. TvAR is the personalized serv- 1g the challenge of new competition; dollars by buying on a spot -your- market ice. Why not take advantage of both?
TvAR TELEVISION ADVERTISING REPRESENTATIVES, INC. REPRESENTING BTV CHARLOTTE (JEFFERSON STANDARD BROADCASTING CO.) WTOP-TV WASHINGTON AND WJXT JACKSONVILLE (POST -NEWSWEEK STATIONS) 'BZ -TV BOSTON, WJZ -TV BALTIMORE, KDKA -TV PITTSBURGH, KYW -TV CLEVELAND AND KPIX SAN FRANCISCO (WESTINGHOUSE BROADCASTING COMPANY) TvAR Offices in New York, Chicago, Detroit, San Francisco, Los Angeles and Atlanta CORINTH /AN viewpoints on broadcasting as expressed in a series of recent advertisements.
LICENSE.,. "Spectrum users have to be licensed for one obvious reason; two people in the same area cannot, without interference, use the same frequency at the same time ... Does this also mean program supervision by the licensing authority? At CORINTHIAN we believe that the public interest is best served by permitting broadcasters competitively to respond to the PUBLIC'S choice."
RATINGS... "Maligned, misunderstood, misused, and perhaps occasionally mistaken, ratings are here to stay .. . Where the customer does not pay directly for the product, ratings afford the only practical way to find out what he wants ... Responsible broadcasters will always want an accurate measure of audience response as one more factor in developing a varied and free program service."
SELF -REGULATION... "Like people, organizations need self- discipline. Individual standards differ. Cooperatively. set standards are 'convenient and necessary' to insure acceptable performance and to preserve the integrity of the whole. In broadcasting this is achieved by The Radio and Television Codes."
COMMERCIALS... "Advertising is public persuasion -an effort to get someone to do something -an extension of the face -to -face persuasion that is as old as Eve seeking Adam. In a complex society advertising is an indispensable substitute for this personal salesmanship. It helps create mass demand and in turn mass production, mass employment and a high standard of living."
PROFIT... 'THE PURPOSE OF THE COMPETITIVE PROFIT SYSTEM IS NOT TO ENRICH THE FEW, BUT TO RESPONSIVELY SERVE THE MANY. Those who serve best profit most ... At the heart of the profit system is a simple idea; most needs are best met by letting the people THEMSELVES make their own decisions ... the free choice of those who use and the competitive response of those who produce."
..."Faith in the discriminatü FREE... premise of the First Amendme AS IN premise applies to both ball tutions of freedom do not endu FREEDOM endure because they are free.
28 BROADCASTING, April 22, 1963 )od sense of the people is the KHOU -TV O HOUSTON O KOTV of democracy itself. The TULSA id KXTV SACRAMENTO OWANE -TV cix and television set. The insti- FORT WAYNE WISH -TV O INDIANAPOLIS ecause they are perfect. They WANE -AM FORT WAYNE WISH -AM HE CORINTHIAN STATIONS REPRESENTED BY HR INDIANAPOLIS RESPONSIBILITY IN BROADCASTING
BROADCASTING, April 22, 1963 29 ' jot& gotta. /4, fez In Indiana, thankfully, you can count on these Career Communicators who do.
Locally loyal territories, like Fort Wayne and South Bend -Elkhart, are understood best by Indiana owned and managed media -and the full -time Career Communicators who live there and run them. That's why it will pay you to get to know the men pictured here. These men make up the management of The Communicana Group. Each has deep local roots - each understands the territory. All can be of help to you because they live here. Call on them soon.
JOHN F. DILLE, JR., President of The Communicana Group. Master's Degree in Communication from University of Chicago. Presi- dent, University of Chicago Alumni Association. Vice -Chairman, Indiana Toll Road Commission. Past Chairman, ABC -TV Board of Governors. Member, N.A.B. -TV Board. Does on- the -air editorials.
Paul C. Brines Hilliard Gates Carl Evans Don Fuller
PAUL C. BRINES, Vice- President of Truth Publishing Co. and CARL EVANS, National Sales & Sales Prom. Mgr., WKJG -AM WKJG, Inc. General Mgr. WSJ V-TV and WTRC- AM /FM, South and TV, Fort Wayne. Graduate, Tri -State College, Angola, Indiana. Bend -Elkhart. Graduated Phi Beta Kappa, University of Illinois; Immediate Past -President, Sales Executives Club of Ft. Wayne. LL.B., George Washington University. Five years with F.B.I.; 25 Former director, Ft. Wayne Ad Club. Member, Chamber of Com- years in radio and television. In station management, Chicago and merce and Grocers' and Manufacturing Representatives' Assn. Peoria. Director, Elkhart Better Business Bureau. Committee 13 years with a unit of The Communicana Group. Chairman, Chamber of Commerce, South Bend and Elkhart. 8 years with The Communicana Group. DON FULLER, National Sales Manager, WSJV -TV and WTRC- AM/FM, South Bend -Elkhart. A lifetime Hoosier, locally respected HILLIARD GATES, General Manager, WKJG -AM and TV, Fort ever since he captained the Elkhart High School football team to Wayne. 25 years in broadcasting, 22 of them Ft. in Wayne. Actively great athletic victories in the 40's. Attended Indiana University. participates on the Named air. Indiana Sportscaster of the Year in Active in area Chambers of Commerce, Better Business Bureaus 1960, 1961, 1962. Helped organize Ft. Wayne Press Club (former and the Indiana Broadcasters' Assn. 9 years with a unit The president). of Active in Rotary Club, Civic Theatre, Chamber of Com- Communicana Group. merce and Y.M.C.A.; state and national Sportswriters' and Broad- casters' Assns. 15 years with a unit of The Communicana Group. Remember: these men who know the territory can help you sell it!
ITHE COMMUNICANA GROUP o.
CALL ii IN TV: WSJV -TV (28), South Bend -Elkhart; WKJG -TV (33), Ft. Wayne RADIO: WTRC -AM and FM, Elkhart; WKJG -AM, Ft. Wayne NEWSPAPERS: The Elkhart Truth (Eve.); The Mishawaka Times (Morn.) TODAY!
_ = John F. Dille, Jr., President THE COMMUNICANA GROUP 1-
30 BROADCASTING, April 22, 1963 i£= IBROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO April 22, 1963, Vol. 64, No. 16 VARIETY SPICES SPOT BUYER'S LIFE
Agencies get wide choice of many off - network shows available Stations, too, can pick and choose from all types of programs Though path is thorny, syndicators still find way to make profit
The waves of off- network programs time periods and advertisers for two or and adjacency programing. now flooding the film- syndication mar- more runs and that in many cases have They say the decision to participate ket are making their force felt all proved themselves in syndication and or not in an off -network show depends across the spot television advertising are likely to be renewed. on the buyer's evaluation: Would it be business. Among advertising agencies the better to buy a spot announcement on a Agency buyers are becoming more mounting volume of off-network pro- station or a participation within a discriminating, selective-and demand- graming has had a gradual but clearly program? ing. discernible effect on buying practices. They are generally pleased that Station reps are being given addi- Media executives say it's impossible to there is an abundance of off -network tional responsibilities as advisers to both generalize about such programs because programs because they have a wide stations and agencies. of the wide differences in the shows range of series to choose from and can Stations are becoming more selec- themselves, but they make clear that vary their participations from market tive than ever in the films they buy. buyers are examining the offerings more to market, depending on the popularity Despite all these evidences of a carefully and judging them on a wide of the program in specific areas. preponderantly buyer's market, the syn- range of criteria. They have resisted efforts on the dicators themselves are finding in off - These observations stood out in a part of syndicators to line up program network programs an element of profit, sampling collected by BROADCASTING sponsorships in large numbers of mar- if not in some cases salvation, in a last week: kets because they (1) cannot be assured business that bears only the faintest Agencies select shows for specific that the stations can always schedule resemblance to its structure of five years markets on such factors as quality, the series in an appropriate time period; ago. general appeal, specific market appeal (2) cannot be sure that a series popular The off -network tide, which started and price, plus such other considera- in one market will gain similar audience in 1960, has reached overwhelming pro- tions as the station carrying the series, approval in another, and (3) prefer portions. Such high -rated network at- the nature of competitive programing not to incur the extra effort and expense tractions as Have Gun, Will Travel, The Untouchables, Naked City, Rifle- man, Dick Powell Theater, Leave It to Beaver, Dobie Gillis and Bachelor Off- network series offer wide choice Father -to mention a few-are among the 24 that have been offered to stations The 24 off- network series that have hours). since the beginning of this year (list, been released to stations to date in NBC Films: Michael Shayne (32 see box). Some authorities predict that 1963 consist of 11 half -hour proper- hours), 87th Precinct (30 hours). at least a dozen more, also with strong ties totaling 1,113 episodes, and 12 Screen Gems: Naked City (99 track records in sales and audiences, hour programs covering 731 seg- hours, 39 half- hours), Winston Chur- will be released before the year is out. ments. At least 12 other network chill: The Valiant Years (26 half - 100 Series One expert estimated programs are expected to be placed hours, one 60- minute special), Top last week that as of now, almost 100 into syndication before the end of Cat (30 half -hours). off-network series are in syndication. this year. The distributors and the Twentieth Century -Fox TV: Bus Those introduced thus far this year series they represent are: Stop (26 hours), Follow The Sun alone add up to 2,636 half -hours of ABC Films: Straightaway (26 (30 hours), Dobie Gillis (147 half - programing, or 20 times the total of half- hours), New Breed (36 hours). hours). new half -hours specially produced for CBS Films: Have Gun, Will Travel United Artists Television: Stoney syndication in all of 1962. (156 half -hours). Burke (32 hours). What are the effects of this tidal Desilu Sales: The Untouchables Warner Brothers: Hawaiian Eye wave? (116 hours). (134 hours), Cheyenne (107 hours). For the programs themselves-and Four Star Distribution: The Rifle - This compilation reflects the large for the syndicators selling them -the man (168 half- hours), Tom Ewell number of hour programs that are effect is obviously one of intensifying Show (32 half- hours), Dick Powell in off -network release this year. In competition. The new off-network re- Theater (60 hours). July 1961 a similar listing showed leases will be competing with the `old" MCA: Leave It To Beaver (234 there were also 23 off- network series ones for time slots and for sponsors. half- hours), Bachelor Father (157 in release, but there were 1,528 half- Generally, it is felt that the new ones, as half- hours). hours and only 146 hours, as com- a group, will have the edge because MOM -TV: Sam Benedict (28 pared with 1,176 half-hours and 730 they are new-a significant factor in hours), The Thin Man (72 half- hours as of April 1963 (BROADCAST - the thinking of stations and advertisers. hours), Northwest Passage (26 half- ING, July 17, 1961). But they will also be competing with older shows that have already obtained
BROADCASTING, April 22, 1963 31 VARIETY SPICES SPOT BUYER'S LIFE continued pattern followed this chronology: in 1960, seven network series were re- leased for syndication, followed by 35 often grumble that the price is too high of lining up program time on stations. in 1961; 35 in 1962, and 23 in 1963 as while the syndicator moans it's too low. The station rep has emerged a as of this month. It is anticipated that in syn- viewpoint, off - more important factor the TV From the syndicator's at least 12 more series will be offered field. volume of the protesta- dication The large network programs, despite before the year is out. programing available has prompted sta- tions of low prices and the rugged com- Few First Runs Off -network has tions to seek an extra measure of guid- petitive climate, can be profitable for replaced first -run syndication as the ance from their representatives-and many, and, at the least, a source of primary source of outside programing agencies call on them more frequently additional revenue for all. The changed bought by stations (see box below). industry is for additional information. picture in the syndication With the virtual death knell of first -run life: A check among leading reps turned highlighted by these facts of because of high production and distri- up these observations: The sales staffs at all companies bution costs in the late 1950's, syndi- They consider prime time for such have been trimmed sharply. The days cators turned to network properties in programs as 6 -7:30 p.m. and after 11 of 60 -man, 70-man and even 100-man the 1960's as the replacement item. p.m., although some series gain spots staffs are gone; many companies operate These programs had built -in advan- in the late afternoon. with as few as five salesman throughout tages: At least part of the production They keep close tabs on rating the country. costs had been recouped on network histories of off -networks through ma- The sales aim is to sell the top runs; invariably they had "star" names terial supplied by syndicators and markets, preferably the top 50 or 60, and a network track record. Though through their own research, and make in which as much as 75% of the poten- distributors don't like to mention price, data available to the stations on their tial sales volume is located. off -network usually were and are offered lists. Prices are flexible. Distributors at price tags that are slightly lower, and When purchased selectively, off - will insist on top dollar for their sought - in some cases substantially lower, than network shows can prove to be valuable after product but can be and are "bar- comparable first -run series, depending to a station's programing schedule and gained down" on a less popular show on the popularity of the program, the can be sold to virtually all classifications or one that may be slotted in the same competitive situation in the market of national advertisers. time period as an off -network "block- where it is being offered and the need They can be purchased generally buster" in a particular market. to make a sale in a specific city. at "realistic" prices, though stations The development of the off -network More Bargaining Sales generally
Oh what is so rare as a first -run syndication? First -run program syndication, this caliber. currently in the United Kingdom. which hit its high point of 29 series Storer Programs is producing on Among other first -run series of a in 1956, is comparatively extinct to- location throughout the world a half - specialized appeal. Seven Arts Asso- day, primarily because of high pro- hour adult adventure series, The ciated is offering En France, a pro- duction- distribution costs, unwilling- Littlest Hobo, starring a German gram of French Instruction starring ness of stations to pay resultantly Shepherd. United Artists Television Dawn Adams and The Emmett Kelly high prices and the relative inactiv- is producing in cities throughout the Show, a cartoon series which will ity of the regional advertiser. But country an action -adventure series, spotlight the well -known clown as each year certain producers-distrib- The Lee Marvin Show. Independent host. Official Films is offering a sec- utors compete for time slots with Television Corp. is releasing a first - ond year cycle of Biography. Other first -run product, and in 1963 there run series, The Saint, an hour ad- producers are sure to make special- will be a few prime -time shows of venture series which is being shown ized, first -run product available.
"The Littlest Hobo" The Lee Marvin Show" "T he Saint"
32 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1963 were easy to achieve in 1960 and 1961 well below their initial offering figure uneven. A sampling by BROADCASTING when off-networks were new and only in an effort to avoid being shut out of of 20 off -network shows released in a handful of series were in contention. a market. They keep insisting that they 1962 showed that eight were sold in But today station reps acknowledge pri- "get a. .good price," and blame their fewer than 40 markets; six were sold vately that stations are in the "driver's competitors for "giving stuff away." in 40 to 60 markets, and six in 60 seat" because the proliferation of avail- Privately, they will concede that they markets or more. able programing means outlets can bar- frequently have to cut their prices to The 1963 crop of off -network series gain sharply, pit one distributor against make a particular sale. But they con- appears to be the most formidable in another and come up with a price they. tend that the quality series, which sta- terms of production quality and popu- consider "equitable." tions are eager to buy, bring in lucra- larity on the networks. Their sales On the record, syndicators are loath tive sums. prowess in syndication is still to be to admit that they often sell their series The track record of off -networks is proved. The complex ratings jigsaw puzzle
INDUSTRY HOPES TO HAVE PIECES IN PLACE WHEN PROBE RESUMES
In the first week without a Capitol Ark.), whose subcommittee's revela- "1 believe that the disclosures before Hill quiz about why broadcast ratings tions set the whole thing off, was far your subcommittee posed an immediate can't be trusted, the people who use and away from it all in Mississippi where he and impelling challenge to this industry make them were trying to solve the was saying that despite appearances, he to respond with sound, corrective meas- complex puzzle Congress had spilled in really has broadcasters' best interests at ures. Most broadcasters concur and their laps. heart (see page 82). NAB accepts this responsibility." And they were hoping to finish be- There was little doubt the Easter The association's research committee fore the lawmakers return to Washing- pause in the Harris hearing was timed is headed by Donald McGannon, West- ton and begin to ask searching ques- to give the industry a chance to come inghouse Broadcasting Co. tions about those solutions. up with proposals to head off what ARF Is Willing The Advertising These were some of the develop- could be rigid federal regulations. Research Foundation's willingness to ments during last week's recess. Collins Makes the Move Governor audit measuring procedures is being an- LeRoy Collins, president of the Na- Collins has asked to appear again before nounced today (Monday) by Lyndon tional Association of Broadcasters, the House subcommittee to explain O. Brown of Dancer -Fitzgerald-Sample, wanted to go back before the House what the association intends to do. chairman of ARF. He said it is based on Subcommittee on Investigations and In an April 18 letter to Representa- a poll of board members "as a result of tell what the association had resolved tive Harris, Governor Collins said that recent developments." to do. the NAB in 30 days will decide on a The "developments" unquestionably The Advertising Research Founda- course of action to insure reliability in relate to the recessed Washington in- tion, a non -profit organization with long ratings. vestigation of ratings and, presumably, experience in media study, announced The special NAB research committee also to what appears to be a growing it would be a ratings watchdog if that's is scheduled to meet in New York controversy regarding print measure- what broadcasting and print media April 25 to make a final decision on a ments. wanted. plan of action looking toward correc- "All we lack is funds," Dr. Brown The A. C. Nielsen Co., the biggest tive measures in the ratings field. said in reporting that a majority of ARF rater of them all, was calling its adver- At that time, it is understood, the board members favor tackling the audi- tising agency subscribers in for hair- committee will decide whether it will ting problem, "if representative segments down conferences in Chicago and New institute a "seal of good practice" for of the advertising industry are ready to York over the weekend. radio -tv rating services: To gain the support such an activity." The Television Bureau of Advertis- seal, rating firms would be required to "For the past 10 years," he said, "ARF ing met behind closed doors with top accept flash audits of field work, sam- has been building up a wealth of knowl- Nielsen and American Research Bureau ple, methodology and other aspects of edge and experience in this area. ARF executives in New York on Thursday their work. Proponents of this plan has repeatedly demonstrated its ability
(April 18) . hope that some way could be cleared to mobilize industry experts. An im- CBS -owned TV stations in Chicago, without violating the antitrust laws to pressive number of our members have Los Angeles, Philadelphia and St. Louis persuade stations to use only measure- made it clear that the time for action is ended their agreements with the Niel- ment services earning the seal. now." sen company, but insisted costs were At the meeting two weeks ago, vari- ARF Contributions Alcuin W. the reason (see page 36). ous members of the committee were Lehman, ARF president, outlined some Print, Too The Nielsen firm also assigned to study proposals advocated of ARF's contributions to broadcast fought to retain its print research busi- by individuals and groups. These include and print media audience measurements ness which may have been imperiled proposals by Radio Advertising Bu- over the last 10 years. by the highly -publicized cancellation of reau; Television Bureau of Advertising; One was its 1953 "criteria for mar- Cowles Magazines and Broadcasting Needham, Louis & Brorby; and Paul keting and advertising research," which Inc. (see page 34 this issue and AT E. J. Gerhold of Foote Cone & Belding Mr. Lehman said has been reprinted 11 DEADLINE, April 15). (BROADCASTING, April 15). times and used as the standard for 48 The Pulse Inc., publicly silent since In his letter to Representative Harris, print media studies done in consultation its appearance before the subcommittee Governor Collins stated: with ARF. Another was ARF's publi- early last month (BROADCASTING, March "In my judgment, your subcommittee cation, in 1954, of "Recommended 18), said the industry should establish has performed a real service both to the Standards for Radio and Television Pro- an auditing and standards committee public and to broadcasting by bringing gram Audience Size Measurements." (see page 34). to light basic problems which exist in Another was the 1960 announce- And Representative Oren Harris (D- this area... ment of a new facility whereby any re-
BROADCASTING, April 22, 1963 33 search organization willing to pay the confidence that all research organiza- costs and furnish the necessary infor- tions share our willingness to take what- mation could get its work evaluated by ever steps are required." an ARF committee. This facility, Mr. The ARF has been mentioned as a Lehman noted, has never been used. likely adviser or consultant in a num- "As our history shows," Mr. Lehman ber of informal discussions of possible said, "we are prepared to undertake any actions to solve problems stemming form of auditing of audience measur- from the congressional hearings. It was ing the advertising industry demands, also mentioned in at least two specific provided we can obtain the consent and plans that have been announced -those cooperation of the print and broadcast Television Bureau of Advertising and rating services involved. I have every Radio Advertising Bureau. Who should set standards for ratings? PULSE'S ROSLOW WANTS 'INDUSTRY -WIDE' COMMITTEE Dr. Sydney Roslow, director of The considering as a "standard" by the in- Pulse Inc. called last week for an in- dustry. dustry -wide "standards and auditing He said Pulse expects to offer more committee" to "work with Pulse for the qualitative data on audiences. But he development of procedures and stand- also noted "a need for further study as ards for our technique." to the requirement for a minimum sam- Speaking a week after a House sub- ple size before audience breakdowns committee recessed its hearings which for qualitative factors should be pro- Pulse's Dr. Roslow had raked Pulse and other ratings serv- duced." This question, he said, "will Wants auditing committee ices over the coals, Dr. Roslow told be turned over to external study." the Portland (Ore.) Advertising Club No Bigger Sample Pulse officials ing" to account for the influence of indicated last Wednesday (April 17) : they have no present plan to unoccupied households and to equate increase sample sizes. "It seems to me that we should now They noted that coincidental average- minute measure- sample size was call upon the users of research to co- one of the factors on ments with the roster -recall total quar- which Dr. operate with us in stand- Roslow called for industry ter-hour measurements. These weight- establishing guidance. ards. Let broadcasters, let advertisers, ings have been discontinued "pending In let advertising agencies, let station rep- his speech Dr. Roslow discussed further research, both internal and ex- at length resentatives create an all- industry com- steps taken by Pulse in an ternal," he said. effort to insure mittee. Let them make known their the use of proper sam- The only weighting now being done pling stand on sample size, on weighting, on techniques and quality control by Pulse, he said, is to "balance the throughout the not -at- homes. Let them create a ma- operation. sample for geographic and ethnic fac- chinery for auditing our work at any He reported that Pulse is "temporar- tors," and "when this occurs it is ex- ily" discontinuing stage- announced or unannounced, to the use of "weight- plicitly stated in the report." see if and how we are meeting those standards." Ratings dispute spreads to magazines Dr. Roslow said that "we can cor- rect problems which creep into an op- NIELSEN REVEALS NEW BUYERS AFTER COWLES CANCELS eration." Pulse, he said, has "already made many improvements and will con- The dispute over broadcast audience swer its questions about alleged "cheat- tinue to make others." measurements appeared to be spreading ing" by Nielsen interviewers led to its But, he added, "those problems which farther into the magazine audience cancellation of its contracts for Look, are inherent in the scope of what we measurement field last week. Family Circle and KRNT -TV Des Moines. must accomplish and in the size of the On the heels of Cowles Magazines Nielsen countered that a recent study budget for accomplishment require the and Broadcasting Inc.'s announcement turned up figures that were disappoint- kind of all-industry cooperation I have that it was canceling all of its contracts ing to Look and that Cowles used the just asked for." with the A. C. Nielsen Co., Nielsen hearing as an "excuse" to cancel announced new support Mailing List Dr. Roslow's office -in the form (AT DEADLINE, April 15). of contracts with said he had sent copies of his speech two publishers and Life magazine meanwhile entered the two agencies -for its Nielsen Media to a number of trade organizations- controversy with full -page newspaper including the National Association Service. ads reporting that- an NMS study of Three Broadcasters, the American Association of the four contracts, Nielsen showed that Look's readership had of Advertising Agencies, the Associa- said, were received "within the last fallen while Life's had gained. week" tion of National Advertisers and the -after the congressional hear- "We at Life take this position on ing Advertising Research Foundation developments that Cowles cited as Nielsen," the ad said. "It provides the -in triggering hope of getting response to his proposal. its cancellation. These three, most useful information now available according to Nielsen, were from Erwin on magazine audiences." Dr. Roslow disclosed Pulse that plans Wasey, Ruthrauff & Ryan, Reader's Wants Supervision by 1964 to reduce the frequency Look sched- of re- Digest and McCall's. The fourth con- uled full-page ads for ports in large markets from monthly late last week tract, from Doyle Dane Bernbach, was calling for industry-wide supervision of and bi- monthly, as now, to four a year. received "several weeks ago." audience research through These would be done seasonally. In an organiza- the All four contracts are for two -year tion similar to smaller he the Audit Bureau of markets, said, there will be terms and represent a total commit- Circulations. "fewer" reports each year. ment of more than $180,000 according Look spokesmen reported that the He suggested that four studies a year to Nielsen. ads would say that the congressional for the larger markets would be worth Cowles said Nielsen's failure to an- hearing has "cast doubts -fairly or un- 34 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1983 What's Discretionary Income?
It's like this wrist watch - and it's not even my birthday.
More nice things happen where there's 27% (on the national average) more discretionary income. That's Associated with WSB, WSB-TV, Atlanta, Georgia Ohio's Third Market where more people look at and WSOC, WSOC-TV, Charlotte North Carolina and listen to WHIO -TV, AM, FM than any other WHIO medium. Ask George P. Hollingbery. n.ro W-IbQ oro Additional morsel for thought: n-w.l Dayton continues to lead the state's eight major à cities with the highest weekly gross earnings. DAYTON, OHIO WHIO AM FM TV (Dayton Daily News -3/13/63).
BROADCASTING, April 22, 1963 35 fairly -on all media research." Look offered to commit money and AAAA MEETS THIS WEEK manpower to the establishment of an organization like the ABC "to provide Agency people heading for West Virginia hills standards for and controls over audi- ence research." to talk business, ponder -and perhaps relax NMS, which has become one of the leading tools in the purchase of maga- Media relations, creativity and a dent and director of creative research zine advertising, measures the audiences study of consumer attitudes toward ad- for Tatham-Laird, Chicago, who is of consumer magazines and also pro- vertising messages share top billing in chairman of the AAAA research com- vides special studies of television and the program for this week's annual mittee; William M. Weilbacher, senior magazine audience duplication. Broad- meeting of the American Association vice president of C. J. LaRoche and casting researchers have frequently criti- of Advertising Agencies. Co., New York, and Alfred J. Seaman, cized it as unfair to television in these More than 600 member -agency rep- president of Sullivan, Stauffer, Colwell duplication studies. resentatives and guests are expected to & Bayles, New York. Mr. Weilbacher attend the meeting Thursday through is vice chairman of the AAAA research Saturday at the Greenbrier, White Sul- committee; Mr. Seaman is vice chair- CBS -owned TV stations phur Springs, W. Va. man of the AAAA committee on im- give notice to Nielsen Co. Guests, restricted to the Friday and proving advertising. Saturday sessions at previous meetings, Russell Lynes, managing editor of Four of the five CBS -owned televi- have been invited this year to sit in Harper's magazine, will discuss "How sion stations have given "protective" also on Thursday luncheon and High Is the American Brow" at the notice of termination of their contracts a Thurs- day- afternoon panel sessions on media Friday session. for A. C. Nielsen Co.'s local television relations and creativity. Agency Climate The Saturday meet- service. But spokesmen for the stations Jr., chairman of In- ing will deal with "The Climate of the insisted last week that it was all related Marion Harper terpublic Inc. and of the AAAA board Agency Business," with speakers includ- to prices, none of it to a congressional of directors, will address the luncheon ing Henry Schachte, advertising con- hearing (see page 33). meeting on "The Contemporary Utility sultant and a former chairman of the Station authorities said the four out- of Advertising." Association of National Advertisers; lets had been notified by Nielsen that Agencies And Media C. Wrede Richard H. Holton, assistant secretary prices were going up, and that unless Petersmeyer, president of Corinthian for economic affairs, U. S. Department the stations acted within 30 days the Broadcasting, will be one of the panel- of Commerce; the Rev. Thomas M. new prices would go into effect when ists in the Thursday- afternoon discus- Garrett, S.J., of the University of Scran- current contracts expire eight months sions of "problems and prospects" in ton (Pa.), and Robert W. Morse, Brown from now. the relationship between agencies and University. The termination notices were thus media. Thomas B. Adams, president A. Charles Buck, president of the In- given, according to these authorities, in of Campbell -Ewald, Detroit, will be corporated Society of British Advertis- order to protect the stations' right to moderator. Other participants will rep- ers, will discuss the climate of advertis- negotiate for better rates. They esti- resent print and outdoor media. ing in England and the work of the mated that the increases announced by William B. Lewis, chairman of Ken- Advertising Standards Authority there. Nielsen would range from 15 -20% to yon & Eckhardt, New York, will preside Selected television commercials will 50 %, depending on the station. over the Thursday- afternoon panel on be shown at various times during the The stations involved are WBBM -TV "Creative at the Top." Participants will three days. These will include "Pace- Chicago, Irma (Tv) Los Angeles, be William Bernbach, president, Doyle makers '63," described as a collection WCAU -TV Philadelphia and KMOX -TV St. Dane Bernbach; Charles H. Brower, of fresh and offbeat commercials se- Louis. The fifth CBS -owned station, president, BBDO; George H. Gribbin, lected by Edward H. Mahoney of Ful- WCBS -TV New York, negotiated a new chairman, Young & Rubicam, and ler & Smith & Ross, New York, a Nielsen contract a short time ago and Margaret Hockaday, chairman, Hocka- member of the AAAA special broadcast is not affected by the price increases. day Associates. policy committee. Entries in the 1963 Nielsen officials disclosed a few weeks The Friday session will open with American TV Film Festival, to be held ago that they were increasing prices for discussions of creativity by James M. in New York next month, also will be their local TV service, effective as cur- Henderson, president, Henderson Ad- included in these showings. rent contracts expire. They said "a lot vertising Agency, Greenville, S. C.; The 14th annual meeting of AAAA of stations" had given termination no- Ward M. Wilcox, chairman, Glenn Ad- region and council governors will be tices but that this is a "protective" ac- vertising, Dallas, and James C. Nelson held Wednesday, and the AAAA's an- tion that stations frequently take but Jr., vice president, Hoefer, Dieterich & nual business meeting, for members often rescind. Four Triangle TV sta- Brown, San Francisco. only, will be held Thursday morning. Consumer Attitudes Another fea- tions have announced that they will Auto radio group not renew their current Nielsen con- ture of the Friday -morning session will formed tracts, because of the price increases be a report on "The AAAA Exploratory Automotive Radio Group Inc., de- (BROADCASTING, April 8). Study of Consumer Judgment of Ad- signed to provide package spot buys vertising." on medium market station groups of This deals with a little- advertised from 25 First time for U. S. Gypsum to 500 outlets for automotive study of consumer attitudes toward ad- product advertisers, has been formed United States Gypsum Co., Chicago, vertisements specifically- including tele- in Detroit by Edwin R. Peterson Jr., will use network television for the first vision and radio commercials-as dis- former sales representative for Key- time beginning May 5, when ABC-TV tinguished from advertising practices in stone Broadcasting System. ARG fea- introduces a new weekly game show, general. tures single contract buy and uniform Take Two, 4:30 -5 p.m. EDT. Fulton, The findings will be presented and station affidavits of performance. Ad- Morrissey Co., Chicago, is agency for evaluated for the agency members and dress: 2338 Dime Building, Detroit; United States Gypsum. guests by Donald L. Kanter, vice presi- phone: Woodward 1 -3209.
36 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1963 We've gone to Germany...
to bring you Volume 6 THE INTERNATIONAL VOLUME
The finest product of the German film industry - top grossing features such as "Maedchen in Unifo rm,"t "Rosemary," "Confess, Dr. Corda," "Hippodrom e" and "The Rest is Silence." These and many more films from France, Italy, England, and Japan... the best the world has to offer... are all in Volume 6, "The International Volume," A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. Seven Arts' new release of "Films of the 50's." NEW YORK: 200 Park Avenue 972 -7777 CHICAGO: 4630 Estes, Lincolnwood, Ill. ORchard 4 -5105 DALLAS: 5641 Charleston Drive ADams 9 -2855 Los ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif. STate 8 -8276 TORONTO, ONTARIO: 11 Adelaide St. West EMpire 4 -7193 For list of TV stations programming Seven Arts' "Films of the 50's" see Third Cover SRDS (Spot TV Rates and Data) Individual feature prices upon request. keted "we remove as many risks and ALBERTO- CULVER AD POLICY gambles from marketing as possible. The element of chance is all but elimi- Company takes the gamble out of advertising nated." By removing risk, he said, "our sales through extensive research on its TV commercials figures for 1962 went up over those for 1961 for every product in our stable." How Alberto- Culver Co. exhaustively product superiority," he said. In 1962, domestic sales exceeded $57.4 researches TV commercials, products Alberto - Consumer Research Next, million, a 127% jump over 1961's and market potential to take the "gam - Culver researches consumers to see $25.3 million plus. The first quarter ble" out of its business was explained in particular what it is they want the this fiscal year topped the first quarter last week before the Stock Brokers As- said. Simul- product, Mr. De Pauw of 1962 by 50 %, he said. sociation of the Midwest Stock Ex- taneously one of the firm's three agen- is more change in Chicago. cies- Compton, BBDO or J. Walter The firm this year adding products in the field and ven- The company so far has spent near- Thompson assigned the prospective toiletries -is turing into the proprietary field. Two ly all of its ad money in television with product "and product claims are being new this an annual budget topping $30 million. created." These claims, he said, are products year, Command Alberto -Culver's annual average sales fully tested before any advertising is shave cream and Subdue dandruff growth has been over 84 %, compared created to see which claim "will bring shampoo, "are already moving at a re- to that of 20% for the rest of the in- the greatest consumer reaction." When markably good pace," Mr. De Pauw reported. dustry. A test of radio still awaits top the key claim is found, commercial cre- corporate approval (CLOSED CIRCUIT, ation begins, he said. March 18). "Hundreds of commercial ideas are B &B re-arranges Robert L. De Pauw, controller of screened until we have narrowed the Alberto -Culver, told the brokers Mon- field down to a handful," Mr. De Pauw management setup are produced day (April 15) that "the more we in- explained. These then Benton and Bowles has arranged its vest in advertising, the less our advertis- and tested. operations into five areas of manage- ing -to -sales ratio becomes." A million "We have learned that a definite cor- ment, including the consolidation of dollars in advertising buys added mil- relation exists between a high commer- several departments into one area, Wil- lions of dollars in gross sales and the he cial test score and increased sales," liam R. Hesse, president of the agency, ceiling still hasn't been reached, he in- said, "so, unless our commercials re- announced last Friday (April 19). dicated to the brokers. ceive such a score, they are junked. The areas and their supervisors are Mr. De Pauw substituted in the talk But enough experimentation finally re- account management, under Edward E. for Alberto -Culver President Leonard sults in a high -test commercial." Murtfeld, executive vice president; ad- H. Lavin who is in Europe. Mr. Lavin Thousands upon thousands of dol- ministration management, will address the 15th World Congress lars are spent yearly on commercials under Mr. Hesse; creative of the International Advertising Associ- never seen on the tv screen "even management, under Whit Hobbs and Alfred L. ation in Stockholm which is being held though they test higher than our com- Goldman, May 27 -29. petition," Mr. De Pauw said. "But it's both senior vice presidents; media man- how much higher that counts for us." agement, under Lee Rich, senior vice "Before we introduce a product, any president, and information Alberto-Culver official added management, product, we engage in a great deal of The under Richard research," that "experience has taught us that the F. Casey, senior vice Mr. De Pauw explained. "It president. The information manage- takes a long time before we find field world's finest product and the world's a ment area is a new one, and will con- that is especially vulnerable to finest commercial can prove a real dud an in- sist of account services, merchandising, novator brand. Then we determine unless backed with enough dollar bills. ex- advertising research, market research, actly why that vulnerability exists. If So we plan a generous budget." market analysis, and mathematics it is because of product inferiority, our Mr. De Pauw explained that by doing and laboratory is given the task of creating all this before a new product is mar- statistics. AFA to present annual public service RAB announces 12 most effective' radio spots awards A feature of the annual convention A 300 -man jury of advertiser, The award -winners cover a diver- of the Advertising Federation of Amer- agency and broadcast executives has sity of products. A tape containing ica in Atlanta, June 16-19, will be pres- selected the 12 "most effective" radio the 12 winning commercials will be of commercials of 1962 for the eighth made available to agencies and ad- entations the fifth annual awards for annual Radio Advertising Bureau vertisers shortly by the RAB. The Public Service to Advertising, accord- awards. winners and their agencies: ing to AFA President Mark F. Cooper. Nominations for the awards must be PRODUCT AGENCY sent to AFA headquarters, 655 Madi- Accent (International Minerals & Chemicals Needham, Louis & Brorby, Chicago son Avenue, New York 21, no later Corp.) Budweiser (Anheuser -Busch) D'Arcy Advertising, St. Louis than May 24, he said. Camel (R. J. Reynolds) William Esty, New York Nine persons have been honored by Dodge (Chrysler Corp.) BBDO, Detroit AFA in the four-year history of the Guardian Maintenance (Gen. Motors) D. P. Brother, Detroit Kellogg's Corn Flakes (Kellogg) Leo Burnett, Chicago program. The purpose of the awards Mennen (The Mennen Co.) Warwick & Legler, New York is to honor individuals in the industry Pall Mall (American Tobacco) Sullivan, Stauffer, Colwell & Bayles, New York who have rendered distinguished serv- Pepsi -Cola BBDO New York ice advertising who Salada Tea (Salada Foods Inc.) Hoag & Provandie, Boston to or have made United Air Lines N. W. Ayer, Chicago outstanding contributions of a public V -8 Cocktail Juice (Campbell Soup Co.) Needham, Louis & Brorby, Chicago service nature outside the advertising industry.
38 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1963 We still got a few availabilities!
THIS is just to remind you that even though (late afternoon) - even in our News, Weather WDAY -TV is possibly the most nearly -sold and Sports (and at Noontime) - we can often -out station in the Northwest, this situation come up with a real BANG for you! changes back and forth almost constantly. NOW might be the very time to ask PGW. How Even in our extremely popular "Party Line" 'bout it? WDAY- TV AFFILIATED WITH NBC CHANNEL 6
FARGO, N. D.
PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives 39 BROADCASTING, April 22, 1963 Commercials in production .. . Popsicles returning Listings include new commercials be- Farrar, production manager. Agency: Glenn Ad- are re- vertising. Stewart Bell, agency producer. Popsicle commercials ing made for national or large regional turning to network television after radio Appear- Red Flame Gasolines, jingle for radio and TV. or television campaigns. a six -year absence. ing in sequence are names of advertiser, Bob Farrar, production manager. Agency: Mithoff Advertising. Roy Chapman, agency producer. The Joe Lowe Corp., New product, number, length and type of York, makers of ice cream prod- commercial, production manager, agen- El Paso Sun Kings (baseball team), jingle for radio and TV. Bob Farrar, production manager. ucts, will sponsor Discovery '63 cy with its account executive and pro- Agency: Mithoff Advertising. Roy Chapman, on ABC -TV beginning May 17. duction manager. agency producer. Agency is Gardner Advertising. Texas Filmways of California, 4001 Overland Avenue, Consumer Finance Corp., one 60, one 50 Popsicle safety awards program jingles TV. Culver City, Calif. for radio and Bob Farrar, production will be closely tied in with com- manager. Agency: BBDO. Bud Duratso, account Brown and Williamson Tobacco (Kool ciga- executive and agency producer. mercials. rettes), four 60's for N, live on film. Les Guthrie, production manager. Agency: Ted Bates. Frito -Lay Corp. (potato chips), one 181/2 for John Doherty, account executive. Henry Hull, TV, jingle for film. Bob Farrar, production man- agency producer. ager. Agency: Tracey- Locke. Stewart Mitchell, account executive and agency producer. WSAAA MEETING Klein /Barzman, 706 La Cienega Boulevard, Los Angeles 69. Sande & Greene Inc., 1777 North Vine Street, main job: selling Hollywood 28. Agency's Metro -Goldwyn -Mayer ( "The Wheeler Dealers "), Yellow Cab Co., series of 30's for radio. two 60's, two 20's on advertiser on bigger budget for TV/live film; four 60's, Glenn Michel, production manager. Agency: two 30's for radio. Agency: direct. Stiller -Hunt. Tom Mullins, account executive. The major responsibility of an ad- Springtown U. S. KHJ, all lengths continuing series of on -air A. and Palm City, series of vertising agency today is that of con- radio and TV romotional announcements. TV 60's for radio, musical spots. Bob Sande and spots live on film. Agency: Klosterman, Ragan Larry Greene, production managers. Agency: vincing its clients' top management of and Ross. Bob Klosterman, account executive. Stiller -Hunt. Orva Huff Smith, agency producer. the importance of advertising and the Pams of Dallas, 4141 Office Parkway, Dallas 4. Mel Blanc Associates, 1680 North Vine Street, need for increasing advertising appro- Hollywood 28. priations, Jack O'Mara, Western Divi- Renault Dealers Association, one 50 jingle for radio. Bob Farrar, production manager. Midas Muffler Co., six 30's for radio. Noel sion vice president of the Television Agency: Denniberg and Himmelfarb. Elliot Blanc, production manager. Agency: Gerth, Bureau of Advertising, said Monday Denniberg, account executive and agency pro- Brown, Clark and Elkus. Byron Brown, account (April 15). Speaking at a dinner meet- ducer. executive. ing of the Western States Advertising Griffin Foods, one 60 jingle for radio and TV. Marketing group okays Agencies Association, the TvB execu- Bob Farrar, production manager. Agency: Glenn tive told his advertising agency audi- Advertising. Stewart Bell, account executive and ethical committee agency producer. ence that the best approach to this goal The American Marketing Association is by pushing hard for strong advertis- Moore's Potato Chips, jingle for radio and ing representation in management's top TV. Bob Farrar, production manager. Agency: last week announced that its executive Noble- Drury. Barker Lockett, agency producer. committee has authorized AMA Presi- echelon. Oak Farms, Cooper Farms, Midwest (dairy dent Donald R. Longman to appoint a Mr. O'Mara was one of six major group), basic jingle for milk, ice cream, general committee of top marketing-advertising executives of advertising associations to promotion for each dairy. Bob Farrar, produc- leaders to explore and make recommen- discuss the major trends now molding tion manage. Agency: Norsworthy- Mercer. Gloria advertising's course in the months ahead Kane, agency producer. dations "on matters pertaining to proper professional and ethical conduct within at the WSAAA dinner meeting at the Knox Gasolines, jingle for radio and TV. Bob the field of marketing." Possible results Sheraton -West hotel, Los Angeles. Ron could be methods of discipline of AMA Rose, president of the Magazine Rep- members who violate ethical standards resentatives Association of Southern Drops liquor ad ban in research or other marketing func- California, said that the trend toward tions. specialization was already well along in KBMS (FM) Los Angeles has An AMA representative explained magazine publishing, following an un- dropped the general broadcasting the action was precipitated by disclo- successful and sometimes disastrous at- taboo on hard liquor advertising sures of the Washington inquiry into tempt to compete with television in and is actively soliciting business broadcast ratings. The move, however, terms of numbers. Paul E. Mead, pres- from the distillers as well as the actually is a further extension of AMA's ident, Advertising Agency Production breweries and vintners. "We're a action last year to adopt a code of Men, predicted a bright new world of background music station with research ethics for its members, it was color for newspaper advertisers, based little appeal to children or teen- explained. on lithographic production that will agers," Marjorie Bloedel, KBMS For one thing, AMA said, the new make color space available to small - commercial manager, said. move means the association's vigilance space, low- budget advertisers as well as "Our audience is virtually of ethical practices is being broadened to large -space users. 100% adult and we see no reason beyond marketing research to the whole Len Pilley, president, Art Directors for rejecting advertising that is field of marketing. AMA said the com- Club of Los Angeles, reported on the not only legal but is accepted by mittee's work will serve "to strengthen transition of the agency art director newspaper, magazine and outdoor the steps already taken in connection from artist to businessman. to the ben- media." KBMS has no hard liquor with marketing research." efit of agency and client alike. James accounts, but two "are in the Aside from the code, these steps in- Parry, president, American Marketing making," Miss Bloedel said. clude publication of an AMA mono- Association's Southern California KBMS chap- is not a member of the graph, "Criteria to Assist Users of Mar- ter, pointed National Association to the necessity for a mas- of Broad- keting Research," which is designed to sive research and development program casters, which prohibits alcoholic guide buyers in recognizing ethical re- in consumer and industrial goods and advertising in both its radio and search proposals. AMA offers free services, comparable to that of the De- television codes. copies of its code. Address: 27 East partment of Defense, if the economy is Monroe Street, Chicago 3. to be able to provide jobs for the na-
40 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1963 '- ..,.ilh7) 114' ... 1j43 .--.:; 1133 8 ..... ,.. ,.....,i-_ _ ...... h 1t,5 T -1- .IOa, 7 S ..... S N-`.._. _tTi ..lY 4t'
bus stop Climb aboard this powerful vehicle television. 25 powerful hours from the top quality studios of Twentieth Century Fox TV, Inc. 444 West 56th Street, New York 19,;New York- COlumbus15 -3320
"BUS STOP" Stars Marilyn Maxwell as Grace Sherwood and Rhodes Reason as Will Mayberry And Features Guest Stars Such As ... Tuesday Weld Joseph Cotton Steve Cochran Dean Stockwell James Whitmore Nina Foch Lew Ayres Lloyd Nolan Keenan Wynn Coleen Gray Richard Conte Earl Holliman Wendell Corey Diana Lynn Cliff Robertson Gary Merrill Tough talk about smoking and health WILL COLLINS FORCE SHOWDOWN ON CIGARETTE ADVERTISING? The controversy over the rela- The new outbursts over cigarettes Last November, in speech at a tionship of smoking and health came while a special committee of regional NAB meeting in Portland, reached a new pitch of acrimony 10 scientists - commissioned last Ore., Governor Collins proposed last week. The outcome of the argu- October by the U. S. government - that the radio and television codes ment could affect more than $130 was still deep in a study of the im- be amended to exclude cigarette ad- million of cigarette advertising on pact of smoking on health. The 10 vertising appealing to the young. television and radio. scientists, supported by a staff from Later he agreed to defer a formal On Monday (April 15) the the U. S. Public Health Service and submission of his proposal until the American Cancer Society issued a working as a special advisory com- surgeon general's report became pamphlet citing statistics to buttress mittee to the U. S. surgeon general, available. its contention that cigarette smoking were expected to complete their re- On March 31, during a news con- is "the major cause" of lung cancer port this summer. ference preceding the opening of the and at least a factor in other killer It became known last week, how- NAB convention in Chicago, he diseases. ever, that the committee's report said he intended to propose action At the same time George V. Al- may not be delivered until late this at next June's board meeting and len, president of the Tobacco In- year. An authoritative source in the that he hoped the surgeon general's stitute, charged that the cancer so- surgeon general's office said the report would be out before then. ciety's pamphlet "omitted or over- study had proved to be more com- The implication was that he ex- simplified" opposing views of repu- plicated than originally anticipated. pected the report to find an associa- table scientists. Broadcasters' Problem The de- tion between cigarette smoking and On Friday (April 19) the scientific lay in the issuance of the surgeon the incidence of diseases. director of the Tobacco Industry general's report is of special signi- Advised last week of the prob- Research Committee denounced re- ficance to broadcasters. In the ex- ability of a delay in the issuance ports of the type issued by the can- pectation that it would be avail- of the surgeon general's report, Gov- cer society as "a disservice to true able soon, LeRoy Collins, president ernor Collins said it would "not scientific research." As to the origins of the National Association of necessarily remove the problem" of cancer and heart diseases, he Broadcasters, had intended to make from consideration at the June meet- said, "it is a matter of scientific a major proposal on the question of ing. fact that, in our present state of cigarette advertising to the NAB The Cancer Side The 32 -page knowledge, no one knows the radio and television boards at their pamphlet issued last week by the answers." meeting next June. American Cancer Society said that
tion's rapidly expanding labor force. much). Five out of six presidents of grances, including bath perfume, bath Betty Thomas, vice president of the major western companies came up oil, spray mist cologne and bath pow- Merchandising Executives Club and an through routes other than sales and der. Women's magazines and major advertising agency principal, reported advertising; half of them are produc- market newspapers will also be used. that packaging and labels have become tion people or engineers. the major influence in food buying. The "With advertising expenditures rising Procter & Gamble Co. has signed to CBS -TV significance of this fact, she said, is at a faster rate than the sales they are sponsor Miss Universe Beauty that label descriptions like "large econ- expected to produce, with company Pageant, (Sat., July 20, 10 -11:30 p.m. omy size" or "contains four servings" presidents approving (or rejecting) ad EDT). Agency: Leo Burnett, Chicago. are out. The modern housewife is used budgets without really understanding Purex Inc., and Timex Corp. will spon- to specific directions in recipes, which what they are doing and with more sor The Hollywood Story, a weekly long ago abandoned "a pinch of this companies becoming publicly owned half -hour series on NBC -TV next fall. and a dollop of that" in favor of stand- and so putting more emphasis on earn- The series, scheduled Mondays, 9:30- ard units, and she is demanding that ings, the conclusion is plain," Mr. 10 p.m., will feature highlights from the labels of the products she buys be O'Mara said. "The big job today is movies and footage on film stars of equally specific, Miss Thomas stated. selling increased advertising budgets to past and present. Agencies are Edward Mr. O'Mara based his recommenda- top management." H. Weiss (Purex), and Warwick & Leg- tion for stronger advertising support at He urged the agency principals to ler (Timex). the top management level on four seem- "push hard" for stronger advertising Cash Stamps, a new consumer ingly unconnected facts: Between 1950 management within their client com- saving stamp plan, is using and 1961, the investment in advertising panies. "The man in charge of adver- radio and televi- sion in a $250,000 campaign in increased by about 9% a year, half tising is your best ally and the stronger test St. Louis. Agency is - again as fast as the 6% annual increase he is, the more recognition advertising Stemmler, Bar in private spending. In the same period, will get." tram, Tsakis & Payne Advertising. The St. Louis after -tax profits rose by less than 2% test preceeds national intro- duction of the stamp plan, which a year. Nine out of 10 company presi- allows Business briefly... the consumer to redeem dents personally approve their com- his stamps for either cash or pany's advertising budgets, although Max Factor, through Carson/Roberts, merchandise. only one in five knows the amount be- Los Angeles, will start a nationwide Metro -Goldwyn -Mayer will use radio ing spent for advertising nationally spot TV campaign May 1 for its new and television to advertise its motion (but twice that number are sure it's too "Golden Woods" line of bath fra- picture, "The Wheeler Dealers." The
42 (BROADCAST ADVERTISING) BROADCASTING, April 22, 1963 more than 25 scientific studies in 10 This is the conclusion of leading The Tobacco Industry Research countries have shown that the "risk governmental and nongovernmental Committee was founded in 1954. It of developing lung cancer is direct- health organizations and scientific has appropriated more than $6 mil- ly related to the number of cigaret- societies of the United States, Can- lion since then to support research tes smoked." ada and Europe and is the basis of into the relationship of smoking and Statistics based on death certifi- the American Cancer Society's po- health. cates show that for men who smoke licies and programs." During 1962, Dr. Little reported, less than half a pack of cigarettes The pamphlet pointed out that the "scientific work continued to sup- a day, the death rate from lung cancer society had been engaged in port the view that the quest for a cancer is seven times higher than a major public relations effort di- single, simple 'magic bullet' to ex- the death rate for nonsmokers and rected to teen -agers. "It is to this plain the causes or provide the cure for smokers of two or more packs age group," the pamphlet said, "that for cancer and heart disease is un- a day, more than 30 times higher. much of the promotion and advertis- realistic and probably futile." Statistics based on diagnoses of lung ing of cigarettes seems to be di- He said that the continuing ap- cancer confirmed by pathological rected." In its campaign to educate pearance of reports, based on sta- examinations disclose even larger youth to the dangers of smoking, tistical studies and containing no differences in the death rates of the cancer society has distributed new or original data "amounts to smokers and nonsmokers -15 times 25,000 copies of a film and 3.5 mil- a statement of opinion [and] is a as high for half -a- pack -a -day lion copies of a supplementary in- disservice to true scientific research." smokers as for nonsmokers and 64 formation booklet. "It is estimated," times for smokers of two or more last week's pamphlet said, "that half Research has increased knowledge about lung cancer packs a day. of the high school students of the and heart disease, country have seen this film strip." Dr. Little said, but it has also "con- "Although spokesmen for the to- tinued to make clear and to em- bacco industry and a few scientists The new pamphlet that was is- phasize the great and critical gaps state that all this evidence does not sued last week will also be put in in that knowledge." prove that cigarette smoking causes wide distribution. Smoking, he said, is only one of lung cancer," the cancer society The Smoking Side The Tobacco many subjects requiring study in the said "there is no other reasonable Industry Research Committee issued exploration of causes and cures of explanation for the consistent as- its report-which was in sharp con- lung cancer. between cigarette smoking sociation trast to the cancer society's pam- Included in the Tobacco Indus- and lung cancer. phlet-five days after the latter was try Research Committee report were "Responsible health agencies, issued. It was in the form of an abstracts of 60 medical and scientific therefore, have no alternative but to annual report from the committee's papers published in 1962 by scient- act on the assumption that the rela- scientific director, Dr. Clarence Cook ists who received grants from the tionship is one of cause and effect. Little. committee.
picture's stars, James Garner and Lee Remick, will be featured in humorous M'MANUS, JOHN & ADAMS IN CHICAGO television sketches. The radio cam- paign will have a continuing plot and Hartman billings brings agency up to $60 million will run in key markets for several weeks before the picture opens. The expansion of MacManus, John Chicago office at the same address of & Adams into Chicago through the his former agency, 307 North Michi- purchase and absorption of George H. gan Avenue. Rep appointments ... Hartman Co. there was announced last MacManus was founded in 1934 Wednesday by Ernest A. Jones, presi- with the Dow Chemical Co. account. KPAT San Francisco: Robert E. East- dent and principal stockholder of Also included on its list are the Cadil- man & rep- Co., New York, as national lac and Pontiac divisions of General resentative. KPAT, MJA. recently purchased Motors, Minnesota Mining and Manu- by Dickens J. Wright Associates, was The merger, a stock transaction in- volving no cash, will become effective facturing Co., Bendix, American Oil formerly KRE. and Oil about May 1. Standard (Indiana). WREe Springfield, Mass.: Mort Bas- Hartman accounts which MacManus MacManus, which headquarters at sett & Co., New York, as national rep- gains include United Biscuit Co. of Bloomfield Hills, Mich., also has branch America, Hartz Mountain products resentative. York, Los Angeles, offices in New and Continental National Insurance Co. Minneapolis and Toronto. Agency appointments ... Adding Hartman's $6 million bill- McDonald Research expands ings, MacManus this year will bill an Lady Elgin Diamond Division of the estimated $60 million, Mr. Jones said. McDonald Research Ltd., Toronto, Elgin National Watch Co., Elgin, Ill., Last year his agency spent about 16% has become a subsidiary of Interpublic has appointed Taplinger, Gladney Co., of its billings in TV and radio. Inc. and plans to extend its broadcast New York. The agency was also ap- Fred J. Hatch, a senior vice president measurement services into areas outside pointed to handle Balenciaga Parfums, and member of the board of Mac - Canada where they do not exist, Clyde New York. Manus, has been named regional direc- H. McDonald, founder of the firm, WLYN Lynn, WNBP Newburyport, tor of the agency and will move from announced last week. He said details of both Massachusetts and WTSA Brattle- Bloomfield Hills to Chicago. George the new range of services to be offered boro, Vt.: Grant Webb & Co., New H. Hartman become a vice president by McDonald Research will be an- York. of MacManus and will manage the nounced shortly.
BROADCASTING, April 22, 1963 43 FINANCIAL REPORTS
week reported a 97% increase in sales RCA SETS FIRST QUARTER RECORDS for the fiscal year ended Feb. 28, 1963 compared to 1962 -from $1,359,887 Earnings rise to 95 cents; 35 cent dividend declared to $2,679,490. Net earnings for 1963 totaled $137,317 (50 cents a share) Sales and earnings of RCA rose to electronic services. compared to a loss of $373,792 in 1962. record levels in the first quarter of General Sarnoff and Mr. Engstrom Elected secretary-treasurer of En- 1963, General David Sarnoff, Brigadier said RCA's backlog of orders for com- tron is W. T. Relyea, former controller. board chairman, and Elmer W. Eng- puters is higher than ever before, and Entron owns two microwave systems strom, president, announced last week. that they "feel good progress is being feeding TV station signals to CATV Sales totaled $436 million, up 3% made toward our goal of crossing into systems in Florida and Texas. It also from the previous record of $425 mil- a profit position in data processing by has a part interest in a CATV system lion the same period of in three -month the end of next year." in Carlsbad, N.M. 1962. Profits before taxes totaled $17.3 They said RCA's strength "lies in million, a 19% gain over the previous its broad base in virtually all principal in 1962's First quarter tops all high mark of $14.5 million areas of electronics.... With this firm first quarter. Earnings per share of base we anticipate that RCA's sales and of 1962 for McFadden common stock amounted to 95 cents earnings, subject to the continued vigor owner of for this year's first quarter, as against of the national economy, will maintain Macfadden -Bartell Corp., a consoli- 81 cents on a smaller number of shares their upward movement in an environ- three radio stations, reports a $483,651 for the outstanding in the same period year ment of expansion for electronics as a dated net income of ago. whole." first quarter of 1963. The sum is almost The gains were attributed to record three times the profit realized by the record per- first -quarter sales and profits of NBC, On the strength of the corporation for all of 1962- $162,738. and early 1963, the a wholly owned subsidiary; to color tel- formances in 1962 During the first quarter of 1962 the common evision set sales, described as "moving quarterly cash dividend on corporation lost $136,458. stock has been increased to 35 cents, at a pace reminiscent of the early The year ended in December 1962 growth period of black- and -white tele- from 25 cents. The higher dividend is was the first year of consolidated op- payable April 29 to shareholders of vision a decade ago "; to unprecedented - erations for Macfadden Publications ly high sales of RCA TV sets generally; record March 18. and Bartell Broadcasting. During the to increased shipments of electronic Entron shows profit first quarter of 1963, the corporation's data -processing equipment, and to such 12 publications showed a gain in reve- other RCA activities as basic com- Entron Inc., Silver Spring, Md. (man- nue of 20% over the same quarter of ponents industrial electronics, commu- ufacturer of community TV equipment last year, and the three broadcast sta- nications, international operations and with interests in CATV systems) last tions reported a revenue for the first quarter of $600,500, a gain of 4.3% over the first quarter of 1962. The company projects that combined 'Times' lost $7 million in strike billing for the radio stations for 1963 will be highest in their history. Mac - The New York Times reported 1962 and $24,266,120 in 1961. fadden-Bartell owns and operates wAto last week 114 income from operations in that the -day strike Net New York, KCBQ San Diego and woKY and 1962 was up slightly from shut -down of New York news- $599,350, Milwaukee. It is the second company papers created Times a loss the $597,986 reported in 1961. But for the in the U. S. to enter the field of over- of more than $7 million, "before the 1962 total would have exceeded the -air pay television, following approv- considering any $1.3 million if the strike hadn't oc- tax offsets." al by the FCC for a three -year test of The figure was curred, according to the report. contained in the its system in Denver, due to start next paper's annual report The company's consolidated earn- to stockholders month. Macfadden -Bartell also owns an and staff. Wage increases and ings for the year amounted to $1,- other interest in the Teleglobe Pay -TV sys- benefits covered in Times 811,550, compared to $2,212,709 contracts as tem of New York. with 10 unions will cost more than in 1961. Biggest factor in earnings $3.5 million a year, the report con- was net income from dividends re- tinued, adding that "additional reve- ceived on the company's investment First quarter net up nue must be obtained and productiv- in Spruce Falls Power & Paper Co. at Papert, Koenig, Lois ity increased to meet this heavy ex- Ltd., a newsprint manufacturer. This pense and to make up for our losses." amounted to $1,135,173 in 1962 and Papert, Koenig, Lois Inc., New York, Circulation prices have been in- $1,237,723 in 1961. Net operating last week announced its first -quarter creased, with the weekday newstand income was the second largest fac- net income after taxes was $50,913, price going from 5 cents to 10 cents. tor, with the rest coming from net produced by gross billings of $3,988,- Despite the strike, which closed gains on the sale of real estate, which 600 for the fiscal quarter ended Feb. the New York edition (but not the totaled $77,027 in 1962 and $377,- 28. This compares with a net of $28,- western and international editions) 000 in 1961. 931 for the same period of 1962, based on Dec. 8, 1962, operating revenues Until the strike occurred, the re- on billings of $2,668,291. Earnings in 1962 totaled $118,009,275 as port said, advertising linage was run- per share for the first fiscal quarter of against $117,189,220 in non -strike ning at a record high and circula- 1963 were 9.9 cents vs. 5.6 cents for 1961. Newspaper advertising reve- tion also had set new records. the like period in 1962. nues were placed at $90,266,703 for The report said that WQXR -AM -FM PKL, the first advertising agency to 1962 as compared to $89,591,567 New York, owned by the Times, go public since 1929, issued stock on for 1961. Circulation revenues (at had "a successful year." It gave no Sept. 20, 1962. Its annual report was the old rates) were $24,116,016 in financial details. published several weeks ago (BROAD - CASTING, April 8).
44 BROADCASTING, April 22, 1963 NEW -...:,:. MILLION DOLLAR ele...... " ..e.::::...... :...... 11 MOVIES rivet 0...... ::.: ... audience attention :::...... :::.. gp:::' to high-caliber stars .0%.0%......
, ...... e. . in swift-moving . . 0...... e...... )i.S. stories. Norman k0 Mailer's THE NAKED 4:. %...... 1%.4%...... AND THE DEAD, e ' o......
. ..'.".'.' illustrates the color ...... VAg ....'. dd:: and action lavished .. % ...' . ' ...... :.s." ...... :,' . on these late releases ...... *.' . ' --. from six major c .. .:e. . .° ' 4. companies. Jules .'.'.' ::Ae.. 11 el < Verne's FROM THE :11 . ::'.. ,111 0 .60.0../ ' EARTH TO THE MOON, ...... Bret Harte's TENNESSEE'S PARTNER James M. Cain's SLIGHTLY SCARLET and Zoe Akins' STAGE STRUCK add their luster to the list do you have these NEW MILLION DOLLAR MOVIES? CBS has them scheduled in New York, Chicago, Philadelphia and St. Louis. Time-Life's buy covers Minneapolis, Denver, San Diego and Grand Rapids. Westinghouse (Pitts- burgh), Corinthian (Indianapolis), Trans-Continent (Buffalo), Meredith (Syracuse), Scripps-Howard (West Palm Beach) and Crown (Portland) are other families in the fold. Surely, the same facts that persuaded these group owners and dozens of independent buyers are also pertinent to your programming. J L INTERNATIONAL BUILDING 45 ROCKEFELLER PLAZA, NEW YORK 20 N. Y. PHONE: PLAZA 7-9820 45 BROADCASTING, April 22, 1963 If you aim high... capture big names... add the best station line -up... make advertisers happy.. take some gambles... watch developments... ' L4-.6-s.-. 1, 24.fli Y ^ --sTh` (l!C °' ¡ for a blockbuster schedule... with balance)... win the nation's applause... then you're the CBS TELEVISION NETWORK CBS Inc. reports substantial increases CBS Inc. sales and profits for the vertising revenue than it achieved newspaper strike in New York. He first quarter of 1962 were "substan- during the whole of last year." told stockholders regular news cov- tially" higher than those for any cor- He attributed a drop in first quar- erage was increased 75% by WCBS- responding quarter in the past, Wil- ter sales of CBS International to the Tv and 30% by WCBS-AM-FM during liam S. Paley, chairman, told stock- "economic chaos in Argentina, from the blackout. holders at the network's annual meet- which the division received over $1 "Both wcss and WCBS-TV will re- ing in New York last Wednesday. million in orders during the first tain some of the special news broad- Mr. Paley said estimated earnings quarter of 1962." casts added during the strike with for the first quarter will be about To compensate for this loss, Dr. emphasis on expanding regional cov- 25% greater than that of the com- Stanton said, the division is planning erage," he added. parable period last year. He added to expand sales in Europe and Asia In answer to a question from the that figures for the year are expected and to U. S. military post exchanges floor, Dr. Stanton said CBS will to exceed record sales and income of around the world. continue to correlate A. C. Nielsen 1962. Increased News Output He noted Co. national ratings in comparison In reviewing CBS' activities since that CBS News' output of news and with other services "and if they do the beginning of the year, Dr. Frank informational broadcasting last year not measure up we will take steps Stanton, president, said "sales are up represented a 34.5% increase over in getting a new service." in all major CBS profit centers" and 1961. He added that the division He pointed out that CBS depends "we expect this trend to prevail for accounted for 18.5% of the televi- partly on ratings for programing the year as a whole." sion network's schedule and 51% of decisions but that ratings are not the Dr. Stanton pointed out that sales the radio network's schedule during only determining factor. He added, for CBS television stations division the first quarter of this year. however, that "we have to have some are 10% above sales for the corre- CBS News and WCBS-AM -FM -TV device for measuring audience. We sponding 1962 quarter and CBS Ra- were commended by Dr. Stanton for would be criticized if we did it dio "has more commitments for ad- their "fine performance" during the ourselves." ITC says annual profit Mr. O'Brien also noted that MGM - would have been worth $26,000 and TV will offer five -and -one -half hours Dr. Stanton's remaining holdings would will top $500,000 of weekly network shows next fall. be worth more than $7.5 million. Independent Television Corp. antici- There was speculation that the "per- pates that net profits for its fiscal year Metromedia reports sonal obligations" being retired were ending April 30 will amount to more big gain in net income obligations he had assumed in the past to exercise stock -purchase options. than $500,000. Metromedia Inc. reported last week In releasing the estimated figure, Dr. Stanton's transaction followed by that gross revenue for the 13 weeks Nidorf, ITC president, said a few weeks a similar one by William Michael ended March 31 amounted to $13,527,- company will top $2 S. Paley, CBS board chairman, the syndication 470, as compared with $12,270,314 in who million in net profits for -year sold 75,000 shares "to provide the three the corresponding 1962 quarter. Net more ending April 30, with gross diversification" of his personal period income rose from $138,732 last year invest- sales totaling better than $20 million. ments (BROADCASTING, March 18). to $703,283 in the 1963 quarter. "Next year," Mr. said, "we Nidorf Net income per expect to do even better with this share of stock in- Paramount reports ... creased from 7 in 1962 new product (The Saint) and with the cents the 1962 quar- ter 40 cents loss of $3.4 million large and varied library of program- to for the 1963 period. It was pointed out that results not in- ing already in distribution. do Paramount Pictures Corp. reported clude capital gains from the sale of last week that gross income in certain assets. 1962 MGM reports $8 million declined to $106,286,000 from $115,- loss in 28 -week period Stanton sells $1 million 514,000 in 1961, and the company had CBS a net loss of $3,410,000 last year, as Metro -Goldwyn -Mayer reported a net of common stock compared with a net income of $5,668,- loss of $8,716,000 for the 28 -week peri- Frank Stanton, president of CBS, 000 in 1961. od ended March 14 as compared to net was reported last week to have sold Paramount noted that the Internal income of $2,553,000 ($1 a share) in 20,000 shares of his CBS common stock Revenue Service is examining the corn - the same period a year ago. and to have given 500 shares to an un- pany's tax returns for the years 1953 Gross revenues during the period specified charitable organization. through 1960. Paramount said it is in fell to $70,114,000 from $70,766,000 Spokesmen for CBS confirmed the "complete disagreement" with the IRS in the corresponding period last year. dispositions, said the sale was made on on certain adjustments proposed and Although gross fell only $650,000, the open market at various times dur- will "contest such adjustments through the firm was in the red by $23.7 mil- ing March "to retire certain personal all available avenues." It added that in lion in film production and distribution obligations" and noted that he retains the interests of prudent management, a so that net loss before interest and taxes 145,890 shares. provision was made in 1962, which set totaled $16.9 million. Although the sales prices could not aside $5 million out of retained earnings In his letter to stockholders Robert be ascertained, CBS stock started and for possible additional taxes of the prior H. O'Brien, president, said licensing ended March at prices slightly above years involved. to NBC-TV of 30 post 1948 MGM fea- $52 a share. Assuming $52 as the price, Paramount owns KTLA (TV) Los An- ture films will contribute substantially the 20,000 shares would have yielded geles and International Telemeter Corp. to profits in 1963 -64 fiscal year. $1,040,000, the 500 shares in the gift wired pay TV system. 48 (FINANCIAL REPORT) BROADCASTING, April 22, 1963 wimliarae04 Pig aim 're caugh and rather proud of having one of the most versatile groups of 810 K C 50 K W ecial peop e in radio. This is a favorite page from the family album of the a's foremost station, WGY. m dawn ' il long after dark WGY's personalities pinpoint your sales message A GENERAL ELECTRIC STATION o specific b ying groups. Full range programming makes WGY the most listenable ALBANY SCHENECTADY TROY t tion in t e Northeastern New York and Western New England market. Represented b Hen I. Christal Coman PROGRAMING TV camera to go along on next space shot American television viewers will the coverage, the allocated line will with Sid Darion as producer and see live telecasts beamed from with- be available on a 10-minute basis on Jack Sameth as director. ABC News, in the space capsule of astronaut the same network allocation. CBS News and NBC News rotate Major L. Gordon Cooper during It is expected that after the early supervision of the all- network TV coverage planned by the TV net- coverage, the networks will present pool at Cape Canaveral. The net- works for the next U. S. space shot the coverage every half-hour or works have contributed four news in mid -May. every hour. At least one network, correspondents to the pool coverage, An eight -pound television camera, ABC, has said it will interrupt any in addition to almost 100 technicians, the size of a large flashlight, will be show to present the first live tele- cameramen and production person- attached to a clamp inside the cap- casts from the space capsule. nel assigned to the pool. sule and will be focused on the face Network television coverage of the The eight -pound television camera of Major Cooper. The astronaut flight will be suspended during the inside Major Cooper's craft will will also detach the camera and night hours allotted for Major provide slow -scan pictures to be point it out the window for photo- Cooper's sleep (expected to begin made available either live or taped graphing his orbital surroundings around 11 p.m. and continue until by the National Aeronautics and and a view of earth from outer early the next morning), but radio Space Administration at various space. coverage of the flight will continue times during the flight. Its 1,000 - Major Cooper's space flight is throughout. mile signal will be in range of Cape scheduled to last 34 hours 20 min- Production of the pooled televi- Canaveral during orbits one, two, utes over the planned 22 orbits. The sion and radio coverage of the flight three, four and five, and on orbits personnel and facilities of four net- will be supervised by ABC News, 15, 16, 17, 18, 19, and 20. works -ABC, CBS, MBS and NBC -will be pooled to supply the radio - TV coverage from two Florida lo- cations-Cape Canaveral and Cocoa Beach -as well as aboard the two recovery ships, one downrange in the Atlantic and one downrange in the Pacific. Major Cooper is scheduled to be launched from Cape Canaveral at 8 a.m. (EDT) and if on schedule, his Mercury Atlas -9 craft should land in the Pacific Ocean some 60 miles south of Midway Island at 6:20 p.m. (EDT) the following day. A separate video line, allocated to each network on a rotating basis, will be available for broadcast on launch day. For the first half -hour (7 -7:30 a.m. EDT) the line alloca- tion will be made on a five-minute basis to CBS, NBC and ABC in that order. For the remainder of The TV unit for the space shot ABC, Gillette named $500,000 on each of two claims against The suit further charges that the ABC, Madison Square Garden Boxing boxing company "has failed to divide in fight film suit Inc., The Gillette Co. and the Gillette monies derived from the exhibition of Safety Razor Co., and Maxon Inc., ad- the aforesaid film on March 16, 1963, Boxer Doug Jones has filed a $1.25 vertising agency for Gillette. but on the contrary has kept for itself million suit against ABC and three One claim charges the film was used large sums of money derived from the other defendants on claims that they without the boxer's written consent; ues of the aforesaid film without making improperly presented the film of a the other, that "the defendants did any disclosure whatsoever of the re- closed- circuit fightcast on the ABC-TV wilfully and maliciously further damage ceipt of the said sums to the plaintiff." network three nights later (March 16). the said plaintiff by adding a sound- The film reportedly was substituted The fight was Jones's March 13 bout track and script that was wholly at on ABC -TV when rain forced cancella- with Cassius Clay, carried that night by variance with the true circumstances tion of closed circuit to a theater- television au- of the original outdoor bouts that had been bout." scheduled dience. The New York boxer, who lost In addition the suit seeks $250,000 to originate in Los Angeles on the bout on a split decision, claims that from Madison Square Garden Boxing March 16. the film was shown without his consent Inc. on grounds that "in complete ABC last week declined to comment on the Gillette- sponsored Saturday violation of the aforesaid agreement, on the Jones suit. The complaint was night boxing show on ABC -TV. the said defendant, Madison Square filed in the New York State Supreme In his suit, filed through Lawrence Garden Boxing Inc., did make the said Court on behalf of Jones and his man- Hammer of the New York law film of films available and did cause to have ager, Alex Koskowitz, also of New Winnie & Matis, the boxer is seeking them shown on public television." York. 50 BROADCASTING, April 22, 1963 How to sell an empty jar: Put something invisible into it. If we knew we'd bottle it. Yet something customers believe in. It's Godfrey's personal formula. One Something that gives your salesmen sponsor -Kerr Glass -calls it "presence." more to sell. Here's what they say it does: That's the Kerr Glass people did. "Your presence makes our sales staff Last year, they put in Arthur Godfrey's enthusiastic. 'We're sure it will result in special brand of something. It must have even greater selling efforts on their part. sold Kerr jars: they've just plunked down It's made customers write us letters ap- visible cash for more. proving of our sponsorship and our prod- And what works for empty jars must ucts. And it's expected to increase the also work for full jars. Bromo- Seltzer just lead Kerr now holds in the home canning reordered. So did Listerine. supplies field." And Goodyear just bought more God- Pretty powerful foomething?# If your frey for Neolite. And Grolier Inc., for their product could use some, call your ad Book of Knowledge. And Emery Indus- agency rep or account executive at tries, for Sanitone. What exactly are they buying? The CBS Radio Network Ray Anthony syndicating own musical show Music, traditionally the way to "It's really very simple: crowds soothe the savage beast, may also be around the band -stands and good the method by which a TV series sales for records show that people made for syndication can compete still enjoy good popular music successfully for ratings with the net- played in a style they can compre- work and off- network dramatic and hend. If that's true -and my own comedy shows and do it at a price experience shows that it is-it stands that makes sense to the average TV to reason that they'll like it on TV, station and local advertisers. too. One new musical series now in "Another thing, my programs will production for syndication this be new programs, not shows that spring is The Ray Anthony Show, have been shown at least once be- featuring the trumpet -playing band fore and maybe twice or more. leader who in recent years has add- Viewers are fed up with summer re- ed acting and singing to his perform- runs all year long, which is exactly ing accomplishments. For this series, what they've been getting, and sta- Mr. Anthony also serves as his own tions are beginning to find that their syndicator, as head of Ray Anthony vaults full of old film can't attract Enterprises. The half -hour programs either an audience or sponsor." are being taped at KTLA (Tv) Los The Ray Anthony Show will have Angeles (whose technical staff will a timeless format, with no holiday transfer them to film for stations not shows that might be appropriate one equipped for video -tape operations). week of the year but ridiculous the KTLA is also giving the shows an on- other 51. That's another reason Mr. air tryout in the Saturday 10 -10:30 Anthony says he's "avoiding reruns p.m. period. like the plague." feelings RST'Fill ryANIM TE''CA'TOON Ray Anthony has definite Normally, each show features an COMIC STRIP OF ITS KIND MADE ESPE- about the syndication field and no Anthony trumpet number and a CIALLY FOR TV. hesitation about expressing them, on piano solo by Kellie Greene, with 89 FIVE -MINUTE EPISODES IN FULL or off the record. The talk about vocals by Vikki Carr, Lisa Marne COLOR. off -network reruns monopolizing the and Ray Anthony. Jackie Curtiss, syndication market is to him so who announces the program and ADAPTABLE FOR 10 MIN., QUARTER HOUR, HALF HOUR OR AS FULL LENGTH much "humbug and if I'd listened helps Lennie Weinrib write it, may FEATURE. to it I'd have been scared off. But sing a comedy song as well. Mort it didn't ring true, so I did a little Bernstein directs for producer Fred THE ADVENTURES OF AN 11- YEAR -OLD '. of my own and I am. Benson. BOY AND HIS DOG - ADVENTURE FOR research here CHILDREN WITH CONTINUING CENTRAL CHARACTERS THROUGHOUT ALL EPI- SODES. last Monday (April 15). The programs IDEAL FOR INTEGRATION INTO EXIST- -1 New company to produce ING CHILDREN'S SHOWS. had been canceled when Premier film documentaries Khrushchev promised to remove Soviet A company devoted exclusively to personnel from the Carribean. I want NTA know how to film documentaries has been organized Charles H. Crutchfield, president of extremely pleased we are with Jefferson Standard Broadcasting Co., the TINTIN series. We program by Lee Mendelson, who had written in color and the quality of these and produced over 70 television pro- which owns and operates WBT, said prints has been excellent. We are grams for KPIX (Tv) San Francisco. that since "no significant number of programming the perennial chil- Lee Mendelson Film Productions these people have been removed . . . dren's favorite and Emmy Award we now feel it to be in the best interests winner 'Engineer Bill' a new has five films under production includ- in of the country to begin" the hour show and we include 2 ing: "The Russ Columbo Story" with broadcasts. TINTIN episodes. The response Johnny Desmond as host -narrator; "The bas been extremely gratifying Golden Spike," the story of the Central SDIG board to ask and T feel TINTIN has had a great deal to do with the suc- Pacific railroad, with Lucius Beebe as for strike authority cess of this show. host -narrator and "The World in Mo- The tion," a collection of motion pictures executive board of the Screen Wally Sherwin ` taken from 1897 to 1920. Directors International Guild will ask Director of Programming its While at KPIX, Mr. Mendelson wrote members at a meeting tomorrow KHI -TV (April 23) to grant the board authoriza- Los Angeles, California and produced three historical films for the San Francisco Pageant series. tion to strike, if necessary, against the Film Producers The new firm's address is 211 Park Association of New Road, Burlingame, Calif. Phone: Dia- York. FPA and mond 3 -5337. the guild have been negotia- ting for more than two months on a WBT beams Russian to Cuba contract covering directors employed in 8530 WILSHIRE BOULEVARD the production of TV film commercials BEVERLY HILLS, CALIFORNIA Nightly Russian -language broadcasts and motion pictures. which had been scheduled to be broad- An SDIG official said that money is 444 MADISON AVENUE, N. Y., 22 cast to Cuba on Feb. 25 (BROADCAST- not a key issue in the dispute. The ING, Feb. 25), began on WBT Charlotte, union, he said, is seeking to establish 52 (PROGRAMING) BROADCASTING, AprIl 22, 1963 - - . and it's great fun to be part of the fabulous Fiesta San Antonio every April, when frivolous gaiety builds to a spec- tacular climax with the torch -lighted Fiesta Flambeau Parade. During Fiesta week, hundreds of thousands of San Antonians and tourists throng the parade route of the magnificent Battle of Flowers Parade and cheer the transformation of the San Antonio River into a "Venice River Pageant." A gallery of fans thrill to the masters in golfdom competing in the classic Texas Open Golf Tournament. There's exciting entertainment nightly under the stars, touched lightly with the flavor of old Spain and Mexico. Pageantry, street dancing, carnival midway, fireworks, band festivals, military parades ... fun, fun, fun ... to fit every preference in historic San Antonio during Fiesta, and all year, too. It's Great to SELL San Antonio on KONO -TV .1 . TIIE AATZ AGENCY,IxC. roi,Ma a.>,,.m.mn BROADCASTING, April 22, 1963 53 "GEMINI " -is the name of this twin camera system, employing a TK -60 Studio Camera which shares its lens with a 16mm film camera adjacently mounted. The operator uses the viewfinder of the television camera just as if he were shooting with the TK -60 alone. Final product, a high quality television tape and a high quality 16mm film duplicate, eliminates the problem of the kine- scope as a factor in spot use of taped commercials and programs. Exclusive rights to "Gemini" are held by MGM. "STUDIO 60" -Food Photography Center, MGM Telestudios, New York, shown with RCA TK -60 Camera and MGM -designed modular sets and special lighting equipment. Specialized studio is for use of advertisers and agencies in producing food commercials with deluxe TK -60 41/2" Image Orthicon Cameras and TR -22 Tran- sistorized TV Tape Recorders. Tailored especially to bring the 41/2" tube to its highest capability, the TK -60 assures the finest pictures with resolution and gray scale never before achieved. Automatically stabilized circuits assure uninterrupted production. A large bright viewfinder and provision for special effects are among built-in aids to production featured by the TK -60 Camera. DELUXE "TR -22" TV Tape Recorder - These strikingly styled, compact tape units are teamed with TK -60 Cameras. The TR -22 is completely self -con- tained with recording, playback, monitoring and testing facilities all in one compact console. Rated technical per- formance is higher than any other video tape recorder. Record and playback functions are on opposite sides of the tape transport panel to avoid errors in operation. Tape transport is at a 45 degree angle for ease of loading and threading. RCA experience, creative engineering and high- est quality components make the fully transistorized TR -22 the leader in producing fine tapes. At MGM Telestudios...only the finest is acceptable ...in production values... in equipment That's why MGM Telestudios went "RCA, All The Way" come more apparent. In the search for equipment com- - with the revolutionary new TK -60 cameras for the patible with current tape technology, MGM Telestudios finest TV picture and the "new generation" TR -22 TV decided on RCA's "new generation" TK -60 and TR -22. Tape Recorder for the finest tape fidelity. At MGM Tele- Four of these new TV cameras and six of these fully studios, where some of the industry's top creative crafts- transistorized TV Tape Recorders have been ordered. men turn out TV commercials for the nation's leading "Made for each other," these two RCA equipments bring advertisers, the word "finest" is the day -to-day measure new pictorial perfection in TV production, bring in- of performance. creased sales impact to tape commercials. These ad- As the production capability of television tape has in- vanced instruments are destined to become the standard creased, the limitations of original equipment have be- of the industry for many years. For further information write to RCA, Broadcast and Television Equipment, Bldg. 15 -5, Camden, N. J. Or see your The Most Trusted Name in Television Broadcast Representative. certain basic principles, including pay- and Leisure, a one -hour TV program ment for preparation of a production; Special showing produced by National Educational Tele- pay for premium time (working in vision, with the financial support of the excess of a normal working day or on Excerpts from David Susskind's Twentieth Century Fund, will be tele- Saturday, Sunday and holidays), and Festival of Performing Arts will cast on the NET network of more than setting a clear definition of "staff direc- be shown to Washington youth 70 stations. The program, adapted tor." Approximately 400 members be- on June 17 at the Watergate, the from a book of the same title, is a com- long to the SDIG on the East Coast. Potomac River summer outdoor bined documentary and symposium con- concert site, with Mrs. Jacqueline cerning the leisure habits of modern Program notes ... Kennedy as patroness. Americans. The 90- minute program will be Possible 1964 -65 show CBS -TV and New radio shows Master Artists open to high school, college and Gilchrist Productions have reached a Corp., recently formed by Hollywood graduate students in the Washing- tentative agreement for co- production producer Robert Angus and his wife, ton area, the White House an- of a one-hour dramatic series, Ambassa- actress Joyce Miller, is offering radio nouncement said last week. dor at Large, for the 1964 -65 network stations an across -the-board series of The Watergate presentation season. Franklin Schaffner, Gilchrist five- minute and 10- minute programs will show, on wide- screen film head, will prepare a pilot script. featuring name stars. There is Liberace facilities, three of the series' out- on Love (620 five -minute packages); standing programs. They are: Record company sold The acquisi- Mel Torme's Words on Music (260 the violin -piano concert by Ye- tion by Columbia Pictures -Screen Gems ten -minute talks on music both serious hudi and Hepzibah Menuhin, the of the assets of Aldon Music -Dimension and popular); Jimmie Rodgers' Tales poetry and dramatic reading by Records was announced last Friday of a Balladeer (260 ten- minute pro - Paul Scofield and Joy Parker, and (April 19) by A. Schneider, president grams); Peter Lorre's Treasury of Ter- the string trio concert of Pablo of Columbia Pictures- Screen Gems. ror (260 ten -minute stories of suspense Casals, Alexander Schneider and Dimension Records was said to have and horror). Master Artists is located Miecsyslaw Horszowski perform- had approximately 300 songs on best- at Geperai Service Studios, 1040 North ing part of the same program they seller lists over the past four years. Las "Palmas Avenue, Hollywood 38. presented at the White House Public interest producers Union Telephone is Hollywood 9 -9011. Nov. 13, 1961. Broadcasting Co., New York, has been established by Hardy Burt, president, Show stoppers SESAC's new series and Charles Taubman, vice president, of 10 LP's of 60- second instrumental vention. The show- stopper package is to produce and syndicate "public inter- themes has been sold in over 125 mar- titled , "Just a Minute." est" radio -TV programing. Headquar- kets since its introduction at the Na- ters is at 18 East 50th Street, New tional Association of Broadcasters con- New NET program Of Time, Work York 22. Telephone is Plaza 9 -7979. Mr. Burt formerly produced various network radio and TV programs, in- cluding Facts Forum and Answers for Americans. Sextant-life' pact Sextant Inc. and Life magazine have entered into an agreement for Sextant to develop TV entertainment shows based on forth- coming special issues and articles in Life. Programs will carry the credit, "produced in association with the edi- tors of Life." Sextant, an independent -WAVE -TV production company formed by Robert Graff, Robert Emmett Ginna Jr. and Milton Fruchtman, is preparing the gives you FDR series for ABC -TV next season. Film sales .. . En France (Seven Arts Associated): 28.8% more SHOPPERS Sold to KLZ-TV Denver; WOOD-TV Grand Rapids, Mich.; WFBM -TV Indianapolis; Since Nov.-Dec., 1957, NSI Reports have never given WTCN -TV Minneapolis -St. Paul, and WAVE-TV less than 28.8% more viewers than Station Koto -Tv San Diego. Now in five mar- B in the average quarter -hour of any average week! kets. And the superiority during those years has gone Probe (NTA) : Sold to Kvn (TV) as high as 63.6% more viewers! Amarillo, Tex.; KTRG-TV Honolulu; More viewers = more impressions = more sales! WTTV (TV) Bloomington -Indianapolis; Ask Katz for the complete story. WDAF -TV Kansas City, Mo.; WBIR-TV Knoxville, Tenn., WSFA -TV Montgom- LOUISVILLE, Channel 3 ery, Ala.; WHYN -TV Springfield, Mass.; wECT (TV) Wilmington, N. C. and WFIE -TV, Evansville WFRV(TV), Green Bay WAVE Radio, Louisville WKST -TV Youngstown, Ohio. Now in All NBC, All Represented By THE KATZ AGENCY 62 markets. The Steve Allen Show (WBC Pro- gram Sales) : Sold to WISN -TV Milwau- kee. Now in 34 markets. 56 (PROGRAMING) BROADCASTING, April 22, 1963 Courtesy of The Detroit Institute of Arts "LAUGHING BOY" in a class by itself by Frans Hals, 17th Century Dutch artist, is a vivid example of the intensely personal style that distinguished the Masterpiece - exceptional skill, far-reaching values. This is the quality master painter. One of Hals' sons probably of WWJ radio- television service -in entertainment, news, sports, information, was the model. and public affairs programming.The results are impressive -in audience loyalty and community stature, and in sales impact for the advertiser. and WWJ- TV THE NEWS STATIONS Owned and Operated by The Detroit News National Representatives: Peters, Griffin, Woodward, Inc. BROADCASTING, April 22, 1963 57 BEST NEWS SERIES FAVORITE MALE PERFORMER HUNTLEY -BRINKLEY REPORT - Produced by RICHARD CHAMBERLAIN OF 'DR KILDARE" -Co- starring Raymond NBC News. Producer: Eliot Frankel Massey. Executive Producer: Norman ,eiton Producer David victor. Produced by Arena Production- i _..,u_ r'-t'.: BEST CHILDREN'S SERIES BEST SINGLE NEWS PROGRAM WALT DISNEY'S WONDERFUL WORLD OF COLOR- Produced by THE TUNNEL -Produced by NBC News. Producer: Reuven Frank. Walt Disney Productions in association with NBC Television Written by Reuven Frank and Piers Anderton. Filmed by Peter and Claus Dehmel. Supervisor of production: Gary Stindl FAVORITE SERIES BEST SINGLE ENTERTAINMENT PROGRAM BONANZA -Starring: Lome Greene, Parnell Roberts. Dan Blocker, BOB HOPE CHRISTMAS SHOW - Executive Producer: Bob Hope. Michael Landon. An NBC Television Network Presentation. filmed Produced by George Hope. Directed by Jack Shea at Paramount Studios and produced by David Dortort THE VIEWERS VOTE FOR NBC's DIVERSIFIED PROGRAMMING With six out of eight* TV Guide Awards, the public has confirmed that NBC is bringing the viewer the best and most varied television in America. Our thanks for that confirmation. We're particularly proud that these honors cover the full range of television's news, entertainment and information. For no network believes so strongly in the principle of diversified, creative programming; and no network is as conscientious about putting that principle into practice. May we express our congratulations and gratitude to these gifted people whose talents made the winning programs such notable presentations: producers, directors, writers, performers and composers. The chief value of awards, however, is to set standards for future performance. And NBC's forthcoming schedule for the 1963 -64 season shapes up as the very finest in our history. There may never come a time when we win all the TV Guide Awards. But that won't keep us from trying. *The other two Awards went to the CBS Television Network: Carol Burnett was voted Favorite Female Performer and "The Beverly Hillbillies" the Favorite New Series. EQUIPMENT & ENGINEERING a magnetic method for turning, modu- SMPTE CONVENTION GETS UNDERWAY lating or pulsing light inside the laser crystal before it is emitted, "promises TV broadcasting equipment to be displayed to make practical new high capacity communications systems that can be The Society of Motion Picture and (DDU) of display system seen on CBS- tuned over the widest spectral range Television Engineers opens its 93d TV during the 1962 elections. ever achieved," according to Dr. James semiannual convention today (April 22) Zoomar Corp.: Angenieux lens with Hillier, vice president. at the Traymore hotel in Atlantic City. zoom ranges of 1 to 10 for vidicon and The convention, to continue through 16 mm and 35 mm motion picture cam- Technical topics... eras; 40 -inch remote -control reflector April 26, will include demonstrations Ampex guide Ampex Corp. has re- equipment as optic, and 2 -in -1 tracking system. of television broadcasting leased a special issue of its "Ampex Canon Camera Co. (Japan): Zoom well as presentations of technical and Guide Lines" devoted to instructional papers. lens with range of 55 mm to 2,000 mm scientific television. The 16 -page brochure, titled (TV -154). A series of papers on television and "The Videotape Recorder in Educa- space will be S.O.S. Photo -Cine- Optics: Tel -Ani- motion pictures in outer tion," contains a full account of the way Wednesday and mastand II portable table -model anima- read tomorrow. On the VTR equipment is being used for Thursday three meetings will cover cir- tion stand featuring electrically operated classroom instruction in this country adjusting -driven cuit development; color and mono- self- platen and motor and abroad at all levels from grade chrome television and automation, and vertical camera adjustment; television school to university, well illustrated motion pictures for television and video newsroom projectola editing timer out- with photographs of the equipment in tape. Television and motion pictures for fit. use. Copies are available from Ampex education will be covered on Thursday Elgeet Optical Co.: Zoom navitar Corp., 934 Charter Street, Redwood and Friday. lenses for vidicon television cameras. City, Calif. Television broadcasting equipment to be demonstrated by exhibitors at the New laser light control Standardized heads Michigan Mag- netics, convention includes: RCA Laboratories has developed a Vermontville, Mich., has stand- CBS Laboratories: automatic level new method for controlling light emit- ardized three widely used types of tape control (Audimax II RZ); video distri- ted by solid -state lasers, making pos- recorder heads. The 5QT17, record - bution amplifier (VA -1); a record sible their use in communications sys- playback quarter track stereo; 7B17, two -track stereo (BTR 150) for adjustment of all audio tems. record -playback, and 9EQ3, equipment, and digital display units The new technique, which involves quarter track stereo erase, will be mass produced and kept in constant inventory. The manufacturer antici- pates savings up to 40 %, resulting from the standardization. Altec mikes Two new microphones for use in recording, radio and tele- vision studios are being produced by Altec Lansing Corp., a subsidiary of Ling -Temco -Vought Inc., Anaheim, Calif. Altec Model 688, an omnidirec- MT 1C tional mike, and Model 689, a cardioid type unit, are both moving-coil type IN microphones. Both use a mylar polyes- A ROW FOR CHANNEL 4 ter "golden diaphragm" that features KTIV -SIOUX peak -free response. CITY! Smithsonian gift International Tele- ARB Area Studies Show KTIV "FIRST IN SIOUXLAND" phone & Telegraph Corp. has presented the Smithsonian Institute, Washington, ARB Area Study Fall '58 rIARB Area Study Spring '60 ARB Area Study Fall '61 with a ARB Area Study Spring '59 RB Area Study Fall '60 ARB Area Study Spring '62 replica of the 10 -foot dish an- ARB Area Study Fall '59 rIARB Area Study Spring '61 ARB Area Study Fall '62 tenna, transmitter, power electron tubes and the original antenna dipole assem- KTIV wide -range appeal reaches into more of SIOUXLAND'S bly which performed the first micro- 255,000 homes, 85% of which are outside the Sioux City Metro wave communication over 30 years ago area. No other station penetrates the combined metropolitan and out- across the English Channel. The gift lying SIOUXLAND market areas as well as KTIV. Your message was presented by Andre G. Clavier, is delivered at the LOWEST COST PER THOUSAND ON KTIV who directed the 1931 operation and is CHANNEL 4. now with IT &T Federal Labs, a divi- sion of IT&T. Portable intercom amplifier A new K transistorized portable intercommunica- NNEL4 tions amplifier, in a 19 -inch rack mount NBC ABC for radio and television use, has been Sioux City, Iowa designed by Cambridge Electronics, NATIONAL REPRESENTATIVE: REGIONAL REPRESENTATIVES: Little Falls, N. L The unit can take four George P. Hollingbery Harry S. Hyett Co., Minneapolis Soderlund Co., Omaha headset- microphone plug -ins and oper- Eugene F. Gray Co., Kansas City, Mo. ates from integral battery. 60 BROADCASTING, April 22, 1963 Maintenance for Collins FM transmitters Collins' performance record of less down time than any other make of transmitter is a fact FIRST WITH we can demonstrate. So, what maintenance amounts to is mostly regular dusting ... with a good dust cloth. Keeps your Collins FM transmitter clean. And gleaming, as befits modern station decor. Of course, you don't have to dust (although we recommend it). In which 2 case, your Collins FM transmitter will just stand there, dustily transmitting a clean, strong signal. Makes for great reception... happy listeners. And you know what that means to advertisers! Get complete information on Collins' complete line of FM transmitters. They're available in models from 250 to 20,000 watts (5 kw shown above). Call your Collins COLLINS Broadcast Sales Engineer today. COLLINS RADIO COMPANY Cedar Rapids, Iowa AIW Dallas, Texas Los Angeles, California New York, New York International, Dallas BROADCASTING, April 22, 1963 61 THE MEDIA Biggest station trade in history LAST PIECES FITTED INTO TRANSCONTINENT'S $40 MILLION SALE The $40 million Transcontinent Tele- nia stations came two days after Sena- tion." San Diego is also served by vision Corp. stations sale is all but but- tor Clair Engle (D- Calif.) injected him- KOGO -TV, owned by Time -Life, and by toned up. TTC and Midwest Television self into the picture. By telegram on XETV (TV) Tijuana, Mexico, owned by Inc. (August C. Meyer) have entered Tuesday, followed by a letter on Emilio Azcarraga. negotiations for TTC's San Diego and Wednesday, both to Paul A. Schoell- On Friday, his office said all he had Bakersfield, Calif., properties. kopf Jr., chairman of TTC, Senator asked was consideration for the Cali- TTC owns KPMB-AM -FM -TV San Di- Engle urged that "full consideration" fornia group and that he had been as- ego and KERO -TV Bakersfield. These be given to a California group seeking sured this was the case, although un- were the two properties not sought by to buy the San Diego stations. successful. He intends doing nothing Taft Broadcasting Co. which is buying This was taken to refer to California further, his office said. TTC's Buffalo, Kansas City, Mo., and Television Inc., which is known to be Offers Pour In The jockeying for Scranton /Wilkes -Barre, Pa., stations seeking the KPMB stations in San Diego the San Diego and Bakersfield stations (BROADCASTING, April 15). and purportedly offering $10 million. began immediately after it became Although the TTC- Midwest an- Television California, headed by known that Taft and TTC had begun nouncement did not mention any price George Fleherty, owns KJEO (Tv) negotiating. Taft is offering $21.20 a for the two California properties, they Fresno, KVIP -TV Redding (which it is share for TTC's 1.8 million shares, carry an estimated valuation of be- selling), and KVIQ -TV Eureka. with 80 cents a share allocated to tween $10.5 million and $11.5 mil - "Because there is no San Diego tele- TTC's Cleveland stations (WDOK -AM- lion-$9-10 million for San Diego and vision station owned by Californians at FM) purchased just last year but not $1.5 million for Bakersfield. KERo-Tv the present time," Senator Engle said, included in the transaction. is on a UHF channel. "I am hopeful that any and all Califor- Taft already owns WKRC- AM -FM -TV Senator's Letter The Friday an- nia groups interested in purchasing a Cincinnati, WTVN-AM -FM -TV Columbus, nouncement that Midwest and TTC station located in the state and serving both Ohio; WBRC-AM -FM -TV Birming- had begun negotiating for the Califor- Californians will receive full considera- ham, Ala., and wxrr -ry Lexington, Ky., a UHF station. Due to the FCC's multiple owner- Salinger says news isn't 'managed' ship regulations, Taft is only eligible for two additional VHF outlets and Pierre Salinger, President Ken- (April 18) in Los Angeles at a one UHF. nedy's news secretary, met the meeting co- sponsored by the Los At least a dozen offers for the Cali- "managed news" issue last week by Angeles chapter of the Public Rela- fornia stations, together or separately, stating that he has too high an tions Society of America and the have been submitted to TTC, it is un- opinion of the Washington news Los Angeles World Affairs Council. derstood. corps to believe that a handful of Mr. Salinger also got into the Midwest Television is 51% owned by federal employes can lead all of the matter of "news access" and the August C. Meyer and wife. Other correspondents down a blind alley. responsibility of government to stockholders are Lindsay-Schaub News- Mr. Salinger spoke last Thursday make its top officials available to papers 20 %, Helen M. Stevick and newsmen, so that they and through daughter (principal owners of the them the public who listens, views Champaign News-Gazette), 20 %, and and reads may be informed of what others. is going on. He cited a recent sur- Midwest owns wCIA -TV Champaign- vey of Washington newsmen which Urbana and WMBn- AM -FM -Tv Peoria, showed a strong majority opinion both Illinois. The Lindsay-Schaub that it is easier for them to get to group (a chain of Illinois newspapers) top news sources now than in any owns WSOY -AM -FM Decatur, WVLN -AM- recent times. FM Olney, and WSEI (FM) Effingham, "For many years the White House all Illinois. has been pretty much a closed Package Deal In announcing that province to reporters," he said. They negotiations between 'ITC and Mid- had to go through the news secretary west have begun, it was made clear before they could get to see any- that the transfers of TTC's three prop- one. "It was hand -out journalism. erties to Taft and two to Midwest are Today, any reporter can go directly intertwined. The disposition of ITC's to any news source without con- California stations to Midwest, the an- sulting me." nouncement read, would be subject to Asked if he believes the govern- the approval of the FCC "and would ment is ever justified in giving false be expressly conditioned upon FCC ap- information to the public, Mr. Sal - proval and consummation of the sale of nger answered with an emphatic the other TTC stations to Taft." negative. However, he added, in a In addition to the California stations, time of crisis the government has TTC owns WGR- AM -FM -TV Buffalo, the right to withhold information, WDAF-AM -FM -TV Kansas City, Mo., and Mr. Salinger "but only for paramount reasons of WNEP -TV Scranton/Wilkes -Barre, Pa. Doesn't 'manage' news national security." The Pennsylvania station is UHF. The station sales, and the manner 62 BROADCASTING, April 22, 1963 THE Jumpingest MARKET IN TELEVISION JUMPS 35% JUMPS 19% PROVIDENCE MARKET WJAR -TV historically has been PROVIDENCE's leading tele- 182,500 Homes Reached vision station, enjoying a substantial COVERAGE advantage in Nov /Dec 1962 ARB addition to dominance of metro area viewing. (7:30 -11 PM Mon -Sun) 245,600 Homes Reached The addition of the third station has not altered WJAR -TV's Jan 1963 ARB leadership. It has, rather, magnified it considerably. (7:30 -11 PM Mon -Sun) The increases in total viewing to PROVIDENCE stations and, WJAR -TV in particular, to WJAR -TV offers strong evidence that viewers 106,300 Homes Reached Nov /Dec 1962 ARB who formerly tuned to outside stations, now view PROVIDENCE (7:30 -11 PM Mon -Sun) television. * 126,100 Homes Reached *For a detailed analysis of the January ARB report, pin -pointing the Jan 1963 ARB dynamic changes that have taken place in the PROVIDENCE television (7:30 -11 PM Mon -Sun) market, contact WJAR -TV or your Edward Petry Man. NBC REPRESENTED BY EDWARD PETRY & COMPANY, INCORPORATED OUTLET COMPANY STATIONS IN PROVIDENCE - WJAR -TV, FIRST TELE- WJAR - TV VISION STATION IN RHODE ISLAND - WJAR RADIO IN ITS 41ST YEAR. BROADCASTING, April 22, 1963 63 When every emotion is exposed When the laughs are close to the tears When thrills come every minute... you've got what P. T. Barnum called "The Greatest Show on master. Stuart Erwin as Treasurer. New guest stars - great Earth." The circus. guest stars. And Richard Rodgers' "March of the Clowns" as And you've also got a great new television series of hour- theme music. long dramas, in color, shot against the background of Ring - In short, ladies and gentlemen, you've got "The Greatest ling Bros. Barnum & Bailey Circus. Show on Earth," one of the more than a dozen new shows You've got stories that go beyond the spotlights. To the coming to ABC this Fall. other side of the canvas wall where the make -up is removed All different. Imaginative. And with one quality in com- and sweat... fear ...laughter...and love paint the faces. mon. Entertainment. Fresh programming that attracts the You've got award -winner Jack Palance as head ring- younger, larger families that we -and you -want to reach. "The Greatest Show on Earth" Tuesdays 9PM One of the big new shows on ABC this Fall Z in which they are accomplished, are an "outstanding" broadcaster be hired certain to be a major subject at TTC's Roth letter draws to head the Washington office of the stockholders meeting in Buffalo April federation. 25. It is pointed out, however, that a criticism of NAB Speaking last Friday at a meeting special stockholders meeting will have A letter from the president of the of the New Mexico Association of to be called to act on the offers (CLOSED Texas Association of Broadcasters urg- Broadcasters (see story page 70), Gov- CIRCUIT, April 15). If the deal is ing the formation of a new association ernor Collins said: "I believe in state closed, it will be the biggest sale of to compensate for "lack of leadership" associations-even the one in Texas." stations in broadcasting history. by the National Association of Broad- Governor Collins said there was casters drew criticism last week. room for dissent among NAB mem- Redding -Chico TV wants In a speech to another state associa- bers, but "I urge those who disagree to purchase KVIP -TV tion LeRoy Collins, NAB president, with the policies of the NAB to work appealed for unity. He said the NAB within the established framework to The principals of Redding -Chico performs duties "that no state associa- change those policies rather than at- Television Inc., an applicant for ch. 9 tion can adequately meet on its own; tempt to weaken the whole fabric of in Redding, Calif., last week filed an nor can such be done by any loose industry unity." application at the FCC to buy KVIP -TV federation of state associations." If broadcasters do not "close ranks Redding (ch. 7) for $1,280,000. The In Texas a meeting of directors of in a common effort to reach our goals," application to buy KVIP -TV, owned by the state association was called for Governor Collins said, "there can be no Shasta Telecasting Corp., was filed un- tomorrow (April 23) to consider the recognizable voice of broadcasting, der the corporate name of Sacramento letter their president had written. only a meaningless din of chaos and Television Inc. Valley A Federation The letter was sent confusion." The application was accompanied by by Jack Roth, KONG San Antonio, to a plea for the FCC not to dismiss the the presidents of all state associations The special meeting of the board of was called after channel 9 application until the acquisi- (BROADCASTING, April 15). In it Mr. the Texas association the contents of tion of KvIP -TV is approved. Redding- Roth said he had been authorized by BROADCASTING reported Chico is competing for the channel with his association to obtain the reaction of the letter Mr. Roth had sent the other Northern California Educational Tele- other state groups to the proposed state association presidents. At the vision Association, which plans a non- formation of a "state federation" of meeting, one board member said last commercial educational operation. Last broadcasters, with an office in Washing- week, the directors will either ratify week's application noted that if the ton. Mr. Roth's action or rectify it. FCC grants Sacramento Valley the right Mr. Roth said the proposal was prem- to buy KVIP -TV, Redding -Chico will ised on the belief that the NAB ABC Radio announces withdraw its channel 9 application and lacks "the capacity or ability to handle 12 new affiliations the commission will be free to grant the the most important problems of the channel to NCETA. broadcast industry." He suggested that Signing of 12 new ABC Radio affili- ates was announced last week by Earl Mullen, vice president in charge of sta- Outstanding Values tion relations. They are: WRUN -AM -FM Utica -Rome, N. Y. in Radio -TV Properties (1150 kc, 5 kw-day, 1 kw- night) ; KARM -AM -FM Fresno, Calif. (1430 kc, 5 kw) ; WBBx Portsmouth, N. H. (1380 kc, 1 kw); WTAL Tallahassee, Fla. Successful single- station market opera- KANSAS tion. Well equipped. Ideal owner- opera - (1450 kc, 1 kw -day, 250 w- night) ; tor proposition. 29% down and balance woxK Meridian, Miss. (1450 kc, 1 kw- over six years at 6% interest. $85,000 day, 250 w- night); WTSB Lumberton, N. C. (1340 kc, 1 kw -day, 250 w- night) ; KASE Austin, Tex. (970 kc, 1 kw -day); WMOU -AM -FM Berlin, N. H. Growing community served by this fine COLORADO (1230 kc, 1 kw-day, 250 w- night) ; facility in single- station market. An WAB.T Adrian, Mich. (1490 kc, 1 kw- owner -operator will like this profitable day, 250 w- night); WSIP Paintsville, operation and market. Terms. $85,000 Ky. (1490 kc, 1 kw-day, 250 w- night); KNGL Paradise -Chico, Calif. (930 kc, 500 w -day), and wima Selma, Ala. Top -rated in good 3- station market. Ex- MIDWEST (1490 kc, 250 w). cellent profit record. Absentee owner now looking at larger markets. Excel- IRTS told understanding lent $200,000 for owner- operator. Terms. is industry challenge New York's Governor Nelson Rocke- feller called on broadcasters last week BLACKBURN & Company, Inc. "to accelerate the growth of under- standing" between the U. S. and Latin RADIO TV CATV NEWSPAPER BROKERS American countries. NEGOTIATIONS FINANCING APPRAISALS Speaking at a luncheon meeting of WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS the International Radio and Television lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph Society (IRTS), Governor Rockefeller Jack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Joseph M. Sitrick Hub Jackson lohn G. Williams Bank of Amer. Bldg. cited the commercial interests of CBS, RCA Building 333 N. Michigan Ave. Gerard F. Hurley 9465 Wilshire Blvd. NBC and ABC in Central and South FEderal 3 -9270 Chicago, Illinois 1102 Healey Bldg. Beverly Hills, Calif. Financial 6 -6460 lAckson 5 -1576 C 4 -8151 America as giving broadcasters "the ca- pacity to re-establish understanding" 66 (THE MEDIA) BROADCASTING, April 22, 1963 among nations of the Western Hemis- phere. (ABC has interests in Central NAB's Future of TV in America group meets America, ABC and NBC in Venezuela, ABC and NBC in Argentina, ABC in FIRST PROBLEMS DISCUSSED: PAY TV, CATV, SATELLITES Brazil, CBS and NBC in Mexico and The National Association of Broad- ers have felt that pay television must ABC in Ecuador.) casters' committee on the Future of be kept off the air, although the asso- Governor Rockefeller traced his own Television in America met for the first ciation has never taken a stand on wired role in establishing closer relations be- time last week in Washington and sur- pay TV. tween Latin America and the U. S. veyed the potential problems facing TV. One on -the -air test, of the Phonevi- prior to and during World War II, and Among those to which it gave first sion system of pay TV, is already under- referred to radio at that time "as a vital consideration, it is understood, were way in Hartford, Conn., over WHCT link in the development of understand- community television, subscription tele- (Tv). Scheduled to start in 90 days is the ing." vision, satellite communications and Tele -Globe system in Denver, using He said, however, that since the lat- broad, basic technological advances. KCTO (TV). And only last week a new ter days of World War II Latin Amer- The committee asked the NAB staff system of pay TV, Melco, asked the ica has tended toward "disillusionment, to draw up background reports on these FCC for permission to test over KVUE disintegration and disinterest." subjects. They will be considered at a (Tv) Sacramento (see page 72). Generally sketching the economic, second meeting in late May or early The committee's interest in communi- political and social conditions in Latin June before the NAB boards meet in cations satellites and basic technological America since those days, Governor Washington June 24 -28. activity stems from its belief that both Rockefeller pointed out that there are After study by the committee, the of these fields may affect domestic 5.2 million television sets now in Cen- items will be submitted to the TV board broadcasting. Mentioned several times tral and South America. This total, he for action and decision. It is not the by engineers and others has been the said, presented the American networks, function of the "future" unit to decide possibility of using satellites to broad- with their growing ties in Latin Ameri- policy or make decisions, it was de- cast television to home receivers. Also ca, the opportunity for laying the cided. refered to in several satellite studies has groundwork of better understanding. CATV Views For some time now been the possibility of using space "This is the challenge of your indus- NAB has favored federal regulation of transmitters to relay network programs try," he said. CATV. In recent years, however, more to stations. This could result in an all - and more broadcasters have entered the industry system of interconnection in CATV field. This may make a differ- place of the present method of leasing New appointment made to ence in the association's point of view "lines" from AT &T. APBE board of directors regarding cable systems, it is thought. Among the scientific advances on the Similarly, NAB and most broadcast- horizon with probable impact on tele- Henry H. Fletcher, KSEI Pocatello, Idaho, was appointed by NAB Presi- dent LeRoy Collins to a three -year term on the board of the Association for Professional Broadcasting Education. THE SIZE MAKES NO DIFFERENCE! He replaces Richard M. Brown, KPOJ Portland, Ore., who has served two con- $40,000.00 ON TERMS secutive terms on the APBE board and OR is not eligible for reappointment. Reappointed to the APBE board was $46,500,000.00 -ALL CASH Roy E. Morgan, WILK Wilkes- Barre, Pa. Mr. Morgan was named last year That's the price range of two different station sale transactions that last to fill an unexpired one-year term. week's Broadcasting Magazine reported Hamilton- Landis & Associates, Gov. Collins also designated Dr. Inc., as being engaged in. Niven, to Harold assistant NAB Vice Whether the sale is a large or small one-we know that the principals President H. Bell, as Howard executive concerned consider it equally important to themselves that it be handled secretary of the educational group. Dr. with a minimum of problems and to the satisfaction of both buyer and Niven, an immediate past president of seller. APEE and formerly at the University of Washington, succeeds Mr. Bell in We take pride in being able to do just that-regardless of the sum in- that position. volved. APBE's board is comprised of five broadcaster members and five educators representing universities and colleges which are members of the association. NAB provides financial support to APEE. & ASSOCIATES, INC. KAGT declared bankrupt John F. Hardesty, President NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES KAGT Anacortes, Wash., has been declared a bankrupt and ordered to be WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO 111 Sutter St. sold. This was reported last week by 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. EXecutive 3 -3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2.5671. Archie Baker, an Everett, Wash., at- torney who has been flamed trustee RADIO TV CATV with authority to negotiate the station's sale. KAGT, a 250 w full time station on 1tf+vr e/lhehCZ rrGr4- ejeler.4 le/à ófC-Ss yNEWSPAPERSÁ104 í 1340 kc, is in a single station market. 61 BROADCASTING, April 22, 1963 vision are such developments as the use of coherent light via laser devices to Speak up, we're taping transmit messages, including TV, and the several proposals for signal com- How unobtrusive can a tape pression which could result in the estab- recorder be? Jim Gordon, news- lishment of many more TV stations in man at WINS New York, provided all areas of the United States. an answer to that question last The future of television in America week when he walked into the committee was activated at the NAB New York City Council's public convention in Chicago earlier this hearing on proposed tax increases month. It was authorized by the NAB with a recorder concealed in his board last February. Members are: clothing. The council was en- Dwight Martin, WDSU -TV New Orleans, forcing a strict ban against micro- chairman; Bill Grove, KFBC -TV Chey- phones and television cameras at enne, Wyo.; C. Howard Lane, KOIN-TV the hearing. (See adjacent story Portland, Ore.; Clair McCollough, this page.) Steinman Stations; John Murphy, Cros- Mr. Gordon, whose recorder ley Broadcasting Corp.; G. Richard went unnoticed, managed to tape Shafto, WIS -TV Columbia, S. C., and several segments of the proceed- Willard Walbridge, KTRK -TV Houston. ings. WINs, which has been edi- All were present at last week's meeting torializing against the coverage except Mr. McCollough. ban, said the "illegal" tape demon- strates that an electronic journalist Radio -TV barred from can work very quietly indeed. two New York meetings Frustrated attempts by broadcasters to gain access for live coverage of two Liberal party buys public hearings in New York City radio time on WCBS brought strong protests last week from two of that city's stations and the New The Liberal party of New York, try- York Radio, Television and Newsreel ing since last January to purchase radio Working Press Association. time in New York City, has succeeded WINS, which had hoped to take its in buying two 15-minute segments from microphones into the New York City WCBS. Council's hearing on a proposed sales The party's request for broadcast tax increase last Thursday, was advised time for a planned series of alternate- by Erich Treulich, the council's majority week discussion programs had been re- leader, that "absolutely no live cover- fused by New York stations WMCA, age" would be allowed. WNBC and WQXR (BROADCASTING, Feb. The council's stand was attacked by 11). Refusal of these stations precipi- the working press association in a tele- tated a complaint by the New York gram sent to Mayor Robert Wagner Liberal party to the FCC on Jan. 21, in Ben Davidson, executive director which held that the arbitrary barring of which expressed his microphones and cameras was "con- of the party, concern for "the consequences for democracy if trary to the guarantees of a free press radio companies are to have the power as contained in the Bill Rights." of to silence political parties through deny- Meanwhile WABC-TV was carrying on ing them even the right to purchase time another fight for access to a board of on mass communications media ..." education meeting in Levittown, L. I., scheduled for today (April 22). WNBC and WQXR spokesmen explained that it is their stations' policy not to In notes sent to Governor Nelson sell political time except political Rockefeller, the Levittown superintend- during campaigns. R. Peter Straus, president ent of schools, and the Levittown Board of WMCA, labeled of Education, WASC -TV contested a de- the party's complaint cision by the board of education to pre- "irresponsible," and noted that the re- vent the station from camera coverage quest to his station was for a specific of the meeting. Included on the agenda time period which has been reserved of the meeting is a discussion of text- for public service time and sold only book censorship in Levittown schools. rarely on a single program basis. The contract signed between wcss Sports now part of NBC News and the Liberal party last week covers A reorganization at NBC last week two programs only (7:45 -8 p.m. on placed the network's sports department April 29 and May 13). However the under the responsibility of NBC News, party said it was "understood that the headed by William R. McAndrew, ex- alternate Mondays at 7:45 p.m. would ecutive vice president. The sports de- be made available to (it) on a con- partment formerly came under Mort tinuing basis if no serious programing Werner, vice president in charge of difficulties are encountered." A spokes- programs for the television network. man for wcss confirmed this report, The change became effective Friday. pending reaction to the first programs. 68 (THE MEDIA) BROADCASTING, April 22, 1963 Capital Cities joins RAB on June 1 Radio Advertising Bureau announced last week the signing of Capital Cities Broadcasting Corp. The company, whose new member- ship goes into effect June 1, is the sec- ond major broadcasting group to join RAB in the past two months. NBC and its owned- and -operated stations joined the organization on March 1. Capital Cities radio stations are WPAT Paterson, N. J.; wPRO Providence, R. I.; STACT BROADCASTER wROw Albany and WKBw Buffalo. E L E C T R O N I C S ASNE hears report on Reversible Continuous - Loop Cartridge Tape Unit Canon 35's status Professional reel -to -reel quality with tape cartridge convenience. The decision of the American Bar Now... Association to continue Canon 35 with- out substantial change was listed last A BROADCAST CARTRIDGE - provides reversible continuous -loop week as one of the major situations of operation. Eliminates reel -to-reel production and transfer to cartridge. the past year which involved the Free- QUALITY - the first cartridge tape unit with the superior quality ' dom of Information committee of the of professional reel -to-reel. Full -length program capability. American Society of Newspaper Editors. MULTI -DECK - holds six tape cartridges in less space than normally The committee report was made to required for one reel -to -reel unit. Five playback decks plus one com- the ASNE meeting in Washington. bination record -playback deck. At its February meeting in New Or- AUTOMATIC CUEING - provision for separate, automatic (1) stop leans, the ABA adopted a special study cue, (2) end of message cue, and (3) random cue, can be used as auto- mation building block. committee report which recommended retention of the controversial Canon 35 [BROADCASTING, Feb. 11]. This prohi- bits use of TV cameras, radio micro- phones or news cameras during trials In its report the committee said "The press can take some satisfaction in that the bar association did not impose more stringent regulations favored by some members. .. There were also private indica- tions that if still photography could have been divorced from television and broadcasting, a committee report might have been favorable to permitting pho- tographers with small, inconspicuous cameras to operate under certain court- room conditions." The report was also critical of a fed- eral policy of news manipulation and deception which could "destroy the con- fidence of our own people in the integ- rity of our government." Senator Kenneth B. Keating (R- N. Y.), speaker at the Thursday lunch- eon, attacked the State Department for "blocking Russian language broadcasts that Radio Liberty had originally pro- posed to beam to Soviet personnel in Cuba." Stressing the need for nonmilitary measures, as a lesson learned from the Cuban situation, Senator Keating said Sold Nationally By "our government hesitates to expose Visual ... the first to offer a complete Soviet military personnel to uncensored solid -state broadcast facility. news and other reports, on the theory that such an act on our part might delay the Soviet troops withdrawal. If they VISUAL ELECTRONICS CORPORATION were effective, such broadcasts could Ki. , You A View/ 356 west 40th street new york 18, n. y. pennsylvania 6 -5840 well have the exact opposite effect." lMINEMINa BROADCASTING, April 22, 1963 69 to act collectively and within the frame- Self- regulation or government control work of open competition, better to advance the public interest. This is the COLLINS SOUNDS CALL TO ARMS ON COMMERCIAL LIMITS way we can tell the government to stay Unless broadcasters do an effective essential industry -wide effort." out and make it stick.. . job of self -regulation, "the day is certain After commending state associations "Broadcasters can give to the nation to come when someone from govern- for their activities, Governor Collins its strongest leadership in solidifying ment will tell broadcasters more and warned that "our job is not just to here on our shores a strong permanent more of what they can and cannot do" convince people in government that we free enterprise. This is a burning need about commercials on the air. want to be free, but rather that we which is squarely at our door." This was the warning sounded by deserve to be free, and therefore, have a LeRoy Collins Friday night in a speech right to be free." scheduled to be delivered to the New He continued: WNDT(TV) leader Mexico Association of Broadcasters " . We must convince the men in meeting in Albuquerque. government that the public interest is answers his critics Speaking of the FCC's invitation for the broadcaster's business, the broad- Those writing the obituary for New comments on proposals to limit the caster's responsibility, and that he can York's educational TV station wNDT number and length of commercials, the and is discharging it. They must be (Tv) are a bit premature, according to president of the National Association made to understand that any course of Dr. Samuel B. Gould, station president of Broadcasters declared: "We will government action which weakens and general manager. resist these efforts with all our might." broadcasting undermines the people's In an interview late last week, Dr. But, he added, "Let us not kid our- greatest means for being free them- Gould described his harried ETV en- selves. Unless broadcasters manage selves; that one who, without just cause, terprise as healthy, happy and opti- their own house, the government will shackles a broadcaster enchains not one mistic. move into this area." licensee, not one businessman, not one Dr. Gould's comments came after a Governor Collins declared that the citizen, but all licensees, all business- week in which the station had been be- radio and tv codes are the "best de- men, all citizens." set by extensive criticism for the dis- fense" against government encroach- In the changing world of today, Gov- missal of Richard D. Heffner, vice pres- ment. But, he added, "we have thus far ernor Collins said, "There is a great ident and general manager, by the failed to get a majority of our radio challenge confronting all private busi- board of trustees 10 days ago (BROAD- broadcasters to cooperate in this highly ness in America to devise sound means CASTING, April 15). The removal of Mr. Heffner, in charge of programing for the station's first year, was announced as being "in the interests of economy." It was also announced that Dr. Gould would as- sume Mr. Heffner's duties. The Reaction There ensued consid- erable reaction, most notably among academic participants on the station. A Columbia University professor resigned as a panel moderator and another Co- lumbia professor said he was "dis- heartened" and "shocked" at Mr. Heff- ner's dismissal. President Kennedy's special consult- ant on the arts, August Heckscher, said "it might not be possible" for him to continue conducting a weekly book dis- cussion "without the confidence and full co- operation of the academic com- munity." Seven eastern educators said they would abstain from appearing and five literary and theatrical figures wired their disapproval of the action to Dr. Gould. Amid this flurry of activity, published reports during the week described wrrnT as "floundering," lacking "adequate TB association thanks broadcasters popular cash support," with its "morale riddled . torn by dissension" and The National Tuberculosis Asso- Mine Workers of America welfare aggravated by "staff rebellion." ciation cited the National Associa- and retirement fund. The award cites Howard C. Sheperd, chairman of the tion of Broadcasters last week for the major networks as well as inde- board, gave Dr. Gould a vote of confi- "outstanding public service" in an pendent and affiliated radio and tele- dence by saying "the trustees have full award presented to LeRoy Collins, vision stations for the record amount and complete confidence in the deter- NAB president, by Harold J. Mayers of air time contributed for the 1962 mination of Dr. Gould to fulfill his (right), member of the tuberculosis Christmas Seal campaign. The 1962 trust and his announced obligation to association's national board of direc- campaign was the most successful the public." tors and consultant to the United since its beginning in 1904. Dr. Gould's Reply Here are Dr. Gould's comments on (1) alleged pro - 70 (THE MEDIA) BROADCASTING, April 22, 1963 IMPETUS IMAGE IMPACT IMPACT IS AN EXCITING WORD! Webster says "a collision com- municating force." Impact happens all the time in WOC -TV's coverage area . . . the meeting between 350,000 TV homes and WOC -TV helps jar loose $2 billion in buying income. i WOC -TV coverage area is the f largest between Chicago and Omaha ... St. Louis and Min- neapolis. Effective Buying In- come exceeds 2 billion dollars. There are almost 350,000 TV homes. Need more convincing? See your PGW Colonel today. b THE QUINT CITIES - WOC DAVENPORT KETTENDORF ROCK ISLAND MOLINE EAST MOLINE Exclusive National Representatives - Peters, Griffin, Woodward, Inc. DAVENPORT, IOWA BROADCASTING, April 22, 1963 71 Media reports... `Forest' in the eyes of the beholder Negro analysis Radio has moved forward as the primary, daily communi- remarks were made A footnote to courtroom cover- The judge's cations force in the U.S. Negro commu- April 4 letter to a law student. age history was disclosed last week in an nity, according to an analysis released Anello read excerpts from the by Douglas Anello, general counsel Mr. last week by Harry Novik, general man- of letter during a panel discussion on of the National Association ager of WLIB New York. Mr. Novik 35 to be broadcast Broadcasters. Canon scheduled said that among the nation's top 10 Contrary to reports indicating a over WTTG (TV) Washington yes- metropolitan areas the Negro commu- wires "forest" of microphones and terday. Richmond C. Coburn, coun- nity in only one, Chicago, is serviced first all over the floor during the sel for a Senate subcommittee on by a daily newspaper. In contrast, he Tyler, Tex., Billie Sol Estes trial in natural gas stockpiling and a former said, at least one and as many as three there were only seven microphones member of the American Bar Asso- radio stations program for Negro audi- to the and four of them belonged ciation committee on revising Canon in each of the 10 cities. T. ences court itself, presiding Judge Otis 35, was the other member of the has explained. -TV Donegan panel. It was moderated by District WGN memorial WGN -AM Chicago "The other three [microphones]," Andre mem- of Columbia Circuit Judge Warren has founded the Pierre Judge Donegan said, "were very orial intern course in cooperation with E. Burger. Canon 35, affirmed by small and short microphones. Also Northwestern University to honor late ABA its annual meeting last there were only two wires that went the at announcer, Pierre Andre. Four stu- February (BROADCASTING, Feb. 11), across the floor, and they were small dents a year will be enrolled in a three - wires and fastened to the floor and prohibits broadcasting or picture tak- month course related to broadcasting. would have been noticeable only to ing from a courtroom while a trial one seeking them out." is in progress. Sept. 1 target date WSYE -TV Elmira, N. Y., will extend its primary coverage by more than one-third when a new 843 -foot tower is built at the station's (2) WNDT'S financial po- dicated that of a $3,191,000 budget, gram changes, transmitter. Construction of the new sition, and (3) staff morale. the station had received, as of April 8, tower is expected to be complete by "There has been an inference to the $2,843,500, with a remainder of $347,- Sept. 1. wsYE-Tv (ch. 18) is a satellite effect that my being general manager 500 to be raised and two -and -a -half of WSYR -TV Syracuse, N. Y. and president would bring about a months in which to raise it. "I consid- change in programing policy. Let me er this normal, and see no reason why Network adds station KBER San An- say that the programing policies and we shouldn't be able to raise this tonio, Tex., will become an affiliate of philosophy of this station were laid out money," said Dr. Gould, adding that MBS on April 28. The station, estab- by me back in February 1962. . . . "$800,000 in solid pledges have already lished in 1961, operates with 1 kw on Under these policies we have operated been raised for next year." 1150 kc. for the last year, and there is no reason About staff morale, Dr. Gould re- to believe we will change now. ported that not a single permanent em- Call letter change Kew Avalon, "It has been said that I would try to ployee has resigned from WNDT, and Calif., yesterday (April 21) changed its get more classroom type of programing said that while there "was a flurry of call to mot- and at the same time began and less original programing. If any- excitement and some who were dis- using Kew to identify its sister FM sta- thing, I hope to encourage more orig- turbed" over Mr. Heffner's dismissal, tion which has been using the call KBIQ. inal programing." "there were also many who rallied to While KGOL is the call approved by the About the station's financial condi- our side. One thing is certain, the board FCC, the station's announcers will pro- tion, Dr. Gould referred to WNDT'S of trustees has been solidified" by the nounce the name as k -gold, Kevin most recent financial report which in- actions of the week. Sweeney, general manager, said. GOVERNMENT Three -year pay -TV test requested KVUE(TV) ASKS COMMISSION APPROVAL FOR TRIAL IN SACRAMENTO The FCC last week was asked to ap- multiplexed on a subcarrier. Melco proposal thus differs from the prove a three -year test of pay -TV over The petition requests approval of one two pay -TV systems previously author- KVUE (Tv) Sacramento, Calif. If ap- or both variations of the system. Under ized by the FCC. The test underway proved, the test on the channel 40 sta- one, the sound is sent via a subcarrier over WHCT (TV) Hartford, Conn. (ch. tion would be the third such experiment directly from the television transmitter. 18), involves the transmission of a authorized by the commission. Under the other, the sound is carried scrambled picture. The Teleglobe Sys- The request was made by Capitol by telephone line to an FM station, and tern, expected to start over KCTO (Tv) TV Co. Inc., licensee of KVUE, which then multiplexed. Denver (ch. 2) in July, broadcasts a has been dark for three years, and Under both variations, background clear picture but sends the sound into Melco Pay TV Co. Melvyn E. Lucas, music (not related to the program) is homes by telephone lines. developer of the system proposed for broadcast on the main aural carrier. To Current feature films would consti- the test, heads both companies. receive the sound portion of a pay -TV tute the major programing fare in the Under the Melco system, the video program, a subscriber turns down the proposed test, at least initially. The pe- portion of the program is broadcast volume on his set, and switches on tition states that sporting events would normally, but special equipment is re- a Melco multiplex receiver. also be broadcast, along with dramas, quired to receive the sound, which is Differs From Other Systems The operas, and ballet as they became avail- 72 BROADCASTING, April 22, 1963 The world's horizons are in full retreat - before communication advances by ITT Towering structures are springing up on remote and distant with a reliability ranging from 99.9 to 99.995 percent. sites around the globe. From one to the other, hurdling the These advanced 'tropo- scatter' systems are typical of the earth's curvature, microwave signals are sent and received. contributions ITT is making in every important area of mod- They scatter off the troposphere and evade obstructing ern electronics and communications -in telephony, teleg- horizons. In this way, direct communication links are estab- raphy, telemetry and television ... in space and missile lished -many times as long as the average 30 -mile conven- systems ... in navigation and air traffic control ... in com- tional line -of -sight microwave span. puting and automation, data processing and data communi- This sophisticated technique is today being used to cations.... in electronic defense systems ... in consumer transmit critical NATO, NORAD, Air Force and Army infor- products and industrial components. The total of this activ- mation and commands, as well as civilian communications. ity makes ITT the largest international supplier of electronics 'Over- the -horizon' networks developed by ITT form electronic and telecommunications in the world. 'bridges' across Europe, North Africa, the Caribbean, the Public Relations Department, International Telephone and South Pacific and the Arctic. They transmit TV broadcasts, Telegraph Corporation, World Headquarters: 320 Park Ave- telephone and telegraph signals, or military intelligence, nue, New York 22, New York. worldwide electronics and telecommunications i BROADCASTING, April 22,' 1963 .. .. `73 able for pay -TV. Subscription programs and the pay -TV company, the station a week for the would account for 15 to 40 hours a would be paid $1,000 FAA extends FM ban week of KVUE programing. first 90 days of the test. Melco would Subscribers would pay a flat monthly then pay the station's basic film rate The Federal Aviation Agency fee, but would not be required to pur- published in Standard Rate and Data last week made permanent its ban chase any receiving equipment and Service, $150 per hour Class A time. on use of FM portables on civil would not pay for individual programs. But it will also earn advertisers' dis- aircraft. The rule prohibits FM The petition says the rate proposed for counts, as provided in the station's rates. radios being used at any time on home subscribers is $10 monthly; for In addition to the hourly rate, KVUE, commercial planes, and it also others, such as taverns, cocktail lounges after the first six months of subscrip- outlaws their use on other civil and hotels, a minimum of $20. tion TV, will receive 20% of the net flights when VHF radio naviga- The petition says the system would subscription fees charged by Melco. tion equipment is being operated. be launched with at least 500 sub- KVUE, which went on the air in Sep- The rule was temporarily scribers "and a possible 2,000 in the tember 1953, was purchased by Capitol adopted in 1961 when it was sus- first 90 days of operation." After the TV in 1958. The station went dark on pected that FM interfered with first year, the petitioners say, "there March 19, 1960. Mr. Lucas said he is the VHF equipment. Such inter- would be a possible 9,000 [home] sub- hoping for prompt approval of the test ference has now been proven, the scribers." to permit "early reactivation" of KVUE. FAA said in making the ban Financing Plans Melco Pay TV permanent. plans to finance the test by issuing Reply comments received 200,000 shares of common stock at $1 on FM allocations plan par value, with an offering price of $2. (BROADCASTING, Dec. 24, 1962). With an underwriting discount of 15 The FCC last week received over 25 Last week's requests for specific as- cents a share, this would provide Mel - reply comments on its proposed table from co with $379,000, the petition says. of FM allocations from prospective ap- signments followed logically the Melco Pay TV, which holds copy- plicants and other parties concerned views expressed in comments made to rights on the systems proposed in the that particular communities would be the FCC last month. The commission petition, will supply all equipment nec- left without sufficient FM outlets. was then told in more than 150 com- essary for toll tv other than station The allocations table which was pro- ments that the proposed table of alloca- operations and will handle programing, posed by the commission last December tions may leave some communities with- scheduling, equipment installation, sales, provides 80 commercial FM channels out any FM service, while other facili- and all other business connected with in the U. S., and would make 2,730 ties may lie unused (BROADCASTING, the test. channels assignments to specific com- March 25). Under the contract between KVUE munities within the continental U. S. Onondaga opposes plea to reopen ch. 9 hearing Onondaga Broadcasting Inc. and the FCC's Broadcast Bureau told the corn- mission last week that a joint request by the eight other rival applicants for ch. 9 in Syracuse, N. Y., to reopen the hearing should be denied because it was not based on any new evidence. Onondaga also charged that the joint petition was grossly misleading. The joint petition by the rival appli- cants questioned the character qualifi- cations of Onondaga's president and 12% owner, Asher S. Markson, be- cause of Mr. Markson's past business dealings (BROADCASTING, April 8). Onondaga said that the decision made by the U. S. Court of Appeals on the bankruptcy of Markson Bro- thers Inc., a furniture firm, on which the competing applicants based their waga -tv... first in total homes pleading, was not based on any evi- dence unknown to the hearing exam- daytime... prime time... overall ! iner at the time he issued his initial decision. Onondaga defended Mr. Dec. '62 Nielsen i Jan. '63 ARB -Mar. '63 ARB WACA -TV 1st Markson by saying that the Markson Daytime and overall . . . 2nd Prime Time Brothers' funds were withdrawn after Mr. Markson had sold the firm, and that at the time it was sold it was in solid financial condition. Mr. Markson didn't know of the weakened condition of his former company until a few STORER Hanta months before the bankruptcy, Onon- HRQf/X:fS77AY, CQt7P.fA'Y daga said, and "endeavored to repur- waga -tv chase the business ... to set things right." According to Onondaga the "joint 74 (GOVERNMENT) BROADCASTING, April 22, 1963 .`g4irflítilttii rrrcirrlrtr ittE `-,+?l'I,I Ili iiilrllllí±!l tiii -: ;rrErrrt rrt ' ÌfÍliÌiiÌÌÌ1 rtttttrtiutttrt1trtttttt !i??iJÍiliiilÍÍtÍiiiïÍi?i Files interlock solidly for stacking - can be safely stacked up to seven units high. Easy -glide "follow block" keeps tape neatly in place. Slotted back for easy Wall mounting. Hang it, stack it, however you use it... the new Storette tape rack's a good deal! 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Dr. Carl McIntire of Col- cut question of freedom of speech the agency has no official position lingswood, N. J., and the conserva- is involved. "They are investigating on the clergyman. tive views he broadcasts to an inter- my views," he said in an interview As a practical matter, he feels national audience over wnvB Red last week. "My defense is the First Dr. McIntire has little effect abroad. Lion, Pa. Amendment to the Constitution," "He speaks in English, and his Dr. McIntire, who broadcasts a which guarantees free speech. broadcasts are tailored for an Amer - half -hour daily on WINB, has at- Furthermore, he sees himself as ican audience," he said. "What's an tacked "one -world government" and defending the rights of all broad- Arab going to make of him ?" the State Department, accused the casters. "If the program is elimi- This assessment hasn't made things UN of "moral bankruptcy" for nated [from wINB], the same thing easier for FCC staff members work- permitting Communist nations to be- can be done domestically," he said. ing on the problem. Because of the long, and denounced the attempt of "I regard this as a test case." free -speech question and the storm "the ruling party of the administra- He also said that if the commis- of controversy that has developed, tion to be the only voice of the sion attempts to strip the Rev. Mr. they are moving carefully. American people." Norris of his station, he would raise One commission rule discussed in He has also assailed the World funds to fight the case in the courts. connection with the case requires in- Council of Churches, which, he says, Fund Raising And Dr. McIntire ternational broadcasters to provide is in league with the State Depart- has demonstrated an ability to raise service "which will reflect the cul- ment, the National Council of funds. His program, The 20th Cen- ture of this country and which will Churches, with which he has been tury Reformation Hour, is heard on promote international goodwill, un- feuding for years, and the Russian 457 stations as well as wINB. He derstanding and cooperation." But Orthodox Church, which he says is pays commercial rates for the time some commission lawyers feel this is Communist dominated. out of money he raises by appeals. "too subjective" and would be dif- VOA to FCC The McIntire is- He also is able to arouse his lis- ficult to enforce. sue was dropped into the FCC's lap teners. His requests that listeners Something, But What One com- by the Voice of America, some of protest the FCC's investigation of mission official working on the mat- whose officials feared the broadcasts him resulted in a flood of complaints ter said "something" would be rec- would confuse foreign listeners about from his supporters saying the com- ommended to the commission "fairly American policies. An official of the mission was attempting to deny Dr. soon." But, he added "I don't know U. S. Information Agency, VOA's McIntire free speech. what. It's difficult even for the staff parent agency, said the government One FCC official estimated the to agree on something to submit." first became aware of the McIntire number of letters at "more than a The commission's action last week broadcasts several months ago after thousand," including many from in freezing international broadcast a ham operator in Sweden reported members of Congress who had re- station applications pending a re- picking up one of them that attacked ceived complaints from their con- view of the rules governing such sta- President Kennedy. Dr. McIntire stituents. tions might be the first step to a claims a large audience in Europe, Dr. McIntire, in addition to pre- solution (see story page 81). Com- Africa, the Middle East, and South senting his own views on the con- mission officials have denied any America. troversy, has broadcast those of com- connection between the freeze and WING, one of three private U. S. mission officials, including Chairman the McIntire case. But it seems likely shortwave stations heard abroad, Newton N. Minow and his legal as- that any revision will be made with went on the air in November, is still sistant, Joel Rosenbloom. Their Dr. McIntire in mind. There is also operating on its construction permit. comments were contained in letters the possibility that international The permittee is the Rev. Mr. John replying the queries from Dr. McIn- broadcasting by private individuals M. Norris, who also operates WGCB- tire's supporters. might be prohibited. This kind of AM-FM Red Lion. Dr. McIntire, who was ousted broadcasting was a problem for the FCC staff members, who have from the United Presbyterian commission even before WINB went been following Dr. McIntire's pro- Church in the U. S. A. 27 years ago, on the air. At present, there are grams closely, say the commission has since established his own de- only two other private international is not concerned with him but with nomination. He has been a leading stations in the U. S.: WRUL Scituate, whether WINE is carrying the diversi- figure in the International Council of Mass., and KGEI Belmont, Calif. fied religious programing the Rev. Christian Churches. Both broadcast religious programs Mr. Norris promised to provide No Official Stand + Although of a non -controversial nature. petition is grossly misleading and er- funds were dissipated was not placed served by asking the hearing examiner roneous in its characterization of the on Mr. Markson but on the firm that to reconsider his findings, which would opinion [of the court of appeals]." bears his name. only cause delay. Onondaga also said that the court's use The Broadcast Bureau said that the Onondaga told the commission that of the name "Markson" referred not joint petition offered no new alleged if the competing applicants wish to ex- to Asher S. Markson, but to the firm facts which should be taken into ac- press their views on Mr. Markson they of Markson Brothers. And that the count in the proceeding. The bureau should hold them for their formal ex- burden of showing how the company's said that no useful purpose would be ceptions to the initial decision, which (GOVERNMENT) 18 BROADCASTING, Aprll 22, 1963 "The legitimate object of government is to do for a community of people whatever they need to have done, but can't do at all or cannot do so well for themselves..." LINCOLN WAS RIGHT. And rural electrification is a living example of his wisdom. When rural people could get electricity no other way, Con- gress created the Rural Electrification Administration to help them finance their own non -profit power systems. Today this combination of local ownership and REA financing brings electric power to 20 million rural people. Following Lincoln's concept of helping people to help themselves, the rural electrification program is strengthening the nation's economy and fostering de- mocracy in rural America. Based on the finest principles of the American private enterprise system, rural electric cooperatives are owned, operated, and con- trolled by the local people they serve. Although they serve the sparsely -settled, country areas, rural electrics manage carefully to make ends meet. Already they've repaid more than $11/2 billion in principal and interest on their REA loans. Few programs in our nation's history have accomplished so much for so many Americans. Rural electrification does, indeed, prove the truth of Lincoln's idea. AMERICA'S RURAL ELECTRIC SYSTEMS Important to America's strength BROADCASTING, April 22, 1963 77 favored Onondaga for channel 9. Association; Six Nations TV Corp.; The eight applicants that filed the Salt City Broadcasting Corp., and petition to reopen the hearing were: George P. Hollingbery. The above ap- Veterans Broadcasting Co.; Syracuse plicants and Onondaga presently oper- 2"24 TV Inc.; W. R. G. Baker Radio and TV ate wNVS (Tv) on ch. 9 in Syracuse 1 3. 2 Corp.; WAGE Inc.; Syracuse Civic TV pending a final decision by the FCC. 10 IOW MANY 4 S HOURS A DAY 5 FCC URGED TO RECONSIDER DROP -INS 16 'i U 6 3,0 Huddleston calls Birmingham VHF 'ill advised' MAM !R ORD The FCC was asked again last week AMST Opposes Proposal This ABC ° / to reconsider its tentative decision in the suggestion, however, was opposed last 15 VHF drop -in case. week in comments filed by the Associa- 14 13 Representative George Huddleston Jr. tion of Maximum Service Telecasters, 12 11 (D- Ala.), in a 10-page letter to FCC one of the leading opponents of short- Chairman Newton N. Minow, said the spaced drop -in proposal. proposal to deny a VHF drop -in for AMST said arguments in the drop -in Gates 12 and 16 -inch turntables are Birmingham was "ill advised" and case have involved the short -term need designed for continuous 24 -hour com- be reconsidered. to strengthen ABC by providing it mercial service. No programming load should with too great for these rugged Profes- The letter was one of a series of ap- additional VHF affiliates and the long- sionals. peals the commission has received to term need to assist UHF. But, AMST added, CB -500 modify the instructions it gave its staff the "public interest" requires a last month to prepare a final order de- denial of the drop -ins. 16 -inch turntable chassis with synchronous motor. nying the short -spaced VHF drop -ins The pleading-the second AMST $250.00 proposed for seven markets, including submitted in opposition to the ABC ch. 3 in Birmingham (BROADCASTING, proposal -also said dual operation March 11). The order, which would would not give UHF the boost the net- reverse a proposal originated by the work says it would. AMST said the pro- commission itself, is still being drafted. posal is based on the theory that dual - Representative Huddleston said the operated UHF stations would reach VHF channels in Birmingham-wBRC- twice as many viewers as short-spaced TV (ch. 6) and WADI -ry (ch. 13) -are VHF channels and that this would help stimulate CB -77 insufficient for the needs of the Birming- UHF. ham area. He said Birmingham metro- But, AMST said, in one of the mar- 12 -inch turntable chassis with synchronous motor. politan area is the largest in Alabama, kets under consideration, Baton Rouge, $230.00 with a population of 634,864, and ranks the short-spaced VHF channel would near the middle of the top 75 television cover more area than the dual UHF and FEATURES: markets in the country. He added that that in the six others UHF coverage Exclusive "hub drive" effectively iso- 35 smaller areas in the country are would not be as great as ABC estimates. lates motor vibration from turntable served by three or more VHF channels. surface, resulting in lower noise and rumble. Constituents Comment Representa- Court upholds FCC tive Huddleston's letter contained ex- Low speed synchronous motor (600 RPM) reduces motor noise. cerpts from letters and statements of his in Moline TV case constituents requesting action to bring Extra heavy aluminum castings used A federal court in Washington upheld for base plate. Turntable platter is a third VHF channel to Birmingham. the FCC's 1962 grant of ch. 8 in Mo- precision machined and balanced. The congressman said the lack of a line, Ill., to Moline Television Corp. Three speeds-78, 45 and 331/3 RPM. third VHF station has denied area res- Answering charges that the commis- idents the opportunity of seeing many Entire chassis floats on foam rubber sion failed to require proof from Moline cushion to isolate floor and desk public service programs. that it had surveyed the needs of the vibrations. Representative Huddleston said the community, the appeals court last week Chrysler oilite bearings at all major apparent reason for the commission's in an unsigned opinion ruled that the friction points. Fingertip speed shift tentative decision to reject the short - FCC was correct in assuming that the has monoball self -aligning bearings. spaced VHF drop -ins is a desire to assist needs of the community were Operation is silent, smooth and obvious trouble -free. the development of UHF television. But, to Moline's stockholders since "so many he said, it would take 6 to 10 years for officers and directors, Silent, illuminated mercury switch. representing 75% Birmingham to have a sufficient number of the stock, are local residents the a Built -in stroboscope. ... of all- channel TV sets to make a UHF very community leaders among whom a SHIPMENT FROM STOCK operation there economically feasible. survey as to community programing CB-500 (16 ") $250.00 And that's "too long for the people of needs would be conducted." Birmingham CB -77 (12 ") $230.00 to wait," he said. It also upheld the FCC's point giv- Prices are FOB Quincy, III. Representative Huddleston endorsed ing Moline a plus for broadcast experi- ABC's proposal for dual UHF -VHF op- ence because of the past experience of [GATES) eration as a means of both stimulating Frank P. Schreiber, president and 10% UHF development and meeting the stockholder of GATES Moline. Mr. Schreiber is RADIO COMPANY present need he says exists for additional a former executive of WGN -AM -TV Chi- Subsidiary of Harris -Intertype Corporation VHF service. He said such dual opera- QUINCY. ILLINOIS cago and of MBS. tion in Birmingham would represent Offices in: HOUSTON, NEW YORK, Applicants who argued against the LOS ANGELES, WASHINGTON, D.C. "the cornerstone of stable and endur- grant were Community Television Corp., ing UHF television for similarly situated Midland Broadcasting Co., Iliway Tele- markets throughout the country. vision Inc. and Tele -Views News Co. 78 (GOVERNMENT) BROADCASTING, AprIl 22, 1963 MEET MISS LEADING OF 1963 We'd like to see more of her. Sweet, young things like this young lady are good for America. But we'd like to see less of a well- known phony with a similar name. He's a crook known as misleading advertising. He cheats broadcasters by under- mining believability in adver- tising. He cheats the public. And, when he masquer- ades as an automobile dealer, he blackens the reputation of ethical dealers everywhere. We're out to get him ... with your help. We urge all broadcasters to establish high standards of acceptability for automobile advertising. Let nothing on your station associate the fast -buck dealer with ethical, franchised new -car and truck dealers ... who work with you to make your city a better place in which to live and do business. NADA pledges itself to fight dishonest advertising. We appreciate your co- operation. Please write for a free copy of "Recommended Standards of Practice for Advertising and Selling Automobiles," prepared by NADA and the Association of Better Business Bureaus, Inc. THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION Official Organization of America's Franchised New-Car and Truck Dealers ,.01 2000 "K" Street N.W., Washington 6, D.C. i IIIIIIIIIIIIIIII BROADCASTING, April 22, 1963 79 McGee: Birch money, ideas behind some Wyoming programs Senator Gale W. McGee (D- Commission . . . to register your of the Wyoming group had wired Wyo.) went on a state -wide radio complaint." Senator McGee April 13 seeking an hookup last week to warn listeners The unusual state -wide link was explanation of Mr. Childs's statement they should demand balanced po- set up at Senator McGee's request that half the state's stations were on litical programing from Wyoming by the Wyoming Broadcasters As- "monthly retainers" by Birch So- broadcasters to counter right -wing sociation which had asked the sena- ciety groups. saturation heavily flavored with the tor to explain statements about the Mr. Childs was "technically and extremist John Birch Society line. Birch Society's influence in Wyoming grammatically incorrect," the sena- The senator warned that the secret broadcasting which had been at- tor said. But it is true that an un- society was behind a bold effort to tributed to him in a syndicated news- named source pays $150 a month to control the state at all levels of gov- paper column by Marquis Childs, put on programs of the Reverend ernment. which appeared the week before. Carl McIntire of New Jersey. "Other "Approximately six" Wyoming ra- The senator's remarks were car- programs ... are financed in rather dio stations are paid about $1,000 ried live out of Cheyenne on KFBC, devious ways," Senator McGee said. a month to carry programs directly which fed 16 other stations on the They are either sold for local spon- linked to the society and about 15 Wyoming leg of the Intermountain sorship or played without charge as stations of the 29 in Wyoming "are Network Thursday night (April a public service, he said. carrying similar right -wing materi- 18). Other stations carried the "The Wyoming broadcasters alone als," Senator McGee said. broadcast on tapes supplied by the hold the secret as to how much time "I am confident you will find our senator, and he appeared later on is actually being allocated to the ex- Wyoming broadcasters cooperative" KFBC -TV Cheyenne and on KTWO- tremists' broadcasts in our state," he in providing opportunities to air "the Tv Casper. continued. "Their programing is not other side," said the senator, a mem- The senator's remarks were "wel- always a matter of public record." ber of the Senate Commerce Com- come" and "cleared the air," said Senator McGee said the following mittee. "But if for any reason your Larry Birleffi, president of the Wy- programs offered in Wyoming and broadcaster refuses to satisfy your oming association and station and elsewhere echo the Birch Society request you are then entitled to write commercial manager of KFBC. line: to the Federal Communications Began With Childs The board Manion Forum, featuring Clarence What program authority does FCC have? U.S. SUPREME COURT MAY DECIDE IN NEW MEXICO CASE The local store The extent of the FCC's authority sidering programing plans in applica- over programing came into question be- tions for new stations, (2) comparing fore the U. S. Supreme Court last week past, present and future programing at -and the ruling of the court may very renewal time, (3) requiring stations to knows the score well become a legal milestone in the maintain program logs, (4) denying li- controversy surrounding the commis- censes to applicants who have engaged sion's power in this field. in "bait and switch" advertising, These prominent Washington and The case, argued last Monday and (5) warning licensees against accept- advertisers have been with us Tuesday, involves the New Mexico ing deceptive advertising, birth control Board of Optometry and KWEW Hobbs, products, medical advice, quack medi- N. M. The state board last year sought cines and double billing. and received a state court order against He also noted that in 1960 the FCC 12 YEARS OR MORE KWEW, Iowa Hobbs and the local news- issued a policy statement on its interest paper enjoining them from carrying and authority in programing. price and discount advertisements of a The only limitation, Mr. Cox ob- CHERNER MOTORS Texas optometrist. New Mexico law served, is that the FCC is prohibited forbids state optometrists from men- from censoring programs. 16 YEARS tioning prices in their advertising. Although states are not prevented en- In their appeal to the U. S. Supreme tirely from applying their laws to broad- ARCADE PONTIAC DEALERS Court KWEW and the newspaper charged casters (defamation, taxation, etc.), it that the state's actions interfere with would be "intolerable," Mr. Cox said, 15 YEARS interstate commerce and also that the if each of the 50 states were allowed to Communications Act and the FCC have apply special laws to broadcasters. PEOPLES DRUG STORES pre -empted the field of radio program- Earl E. Hartley, New Mexico at- ing and advertising. torney general, and Robert Pyatt, spe- 12 YEARS Pre -Emption Case The pre -emption cial assistant attorney general for the argument was made principally by Solic- state, stressed that neither the Communi- itor General Archibald Cox, who cations Act RADIO main- nor the FCC has any pro- W W D tained that the FCC's control over pro- vision or regulation on price advertis- graming was extensive and of long ing. Therefore, they claimed, the federal WASHINGTON, D.C. standing (BROADCASTING, March 11). government has not pre -empted the field Detailing this contention, and the represented nationally by John Blair Co, Mr. Cox state has a right to impose these pointed to the FCC's actions in (1) con- standards on radio and newspapers. 80 (GOVERNMENT) BROADCASTING, April 22, 1963 ANOTHER SERVICE CAUGHT IN THE ICE Manion, a former law professor and a member "of the board of directors FCC calls halt to action on international applications of the Birch Society." International broadcasting went into by private individuals had caused the Life Line, financed by H. L. the FCC deep freeze last week pending commission to defer action on new ap- Hunt, and Dan Smoot Report, fea- a revision of the commission's rules plications pending a review of the pur- turing Dan Smoot, a former editor governing such operations. poses of international broadcasting. for Mr. Hunt. "The Dan Smoot The freeze, adopted on a 4 -1 vote, The commission announcement im- Report and Life Line have both affects applications for new private in- mediately raised speculation that the been adopted as the official litera- ternational stations and requests by freeze was aimed at -or prompted by ture of the John Birch Society," the existing stations to expand their broad- -the international station, WING Red senator said. cast day. Commissioner Rosel H. Lion, Pa., because of the controversial The Independent American, which Hyde, the lone dissenter, criticized the broadcasts of the Rev. Dr. Carl Mc- features Kent Courtney, who the decision to impose a freeze without Intire (see story page 76). senator said also is a director of the prior notice. Commission officials, however, said society. The commission said "mounting fre- there was no connection. They pointed Evidence that the society has al- quency congestion and resultant short- out that WINB is already on the air. ready made long strides toward con- age of available frequency hours in the Furthermore, they said, the matter had trol of Wyoming, said the senator, international broadcast bands for both been under study long before WINB is that the state legislature has private and governmental use" require began operating last winter. adopted, despite disavowals of Birch - a revision of its international broadcast But some commissioners acknowl- ism, these Birch goals: a right to rules. These were first adopted in 1939 edged that the McIntire issue was one work law and resolutions urging and later modified in 1955. of the factors considered in the deci- that the U. S. get out of the United No hint was given as to how long sion-making process. Nations, repeal of the income tax the freeze might last. The commission Not Many Stations Most interna- and the destruction of the nation's said only that proposed rules "will be tional broadcasting from the U. S. is foreign aid programs. issued as soon as possible." done by the Voice of America over fa- "Believe me, my friends, the John A Formality The commission ac- cilities leased or owned by its parent Birchers are here and they are bur- tion formalized a situation that has organization, the U. S. Information rowed in deeply," Senator McGee been in effect for about a year (CLOSED Agency. As a result, the latest freeze said. CIRCUIT, March 11). Commission offi- will have nothing like the effect of the cials said last month concern about the commission's two other freezes-on implications of international broadcasts AM radio (imposed May 10, 1962) LOG FCC REQUIRED TRANSMITTER READINGS FOR ONLY Bauer $3.00 A LOG -ALARM MONTH! Buy a Bauer "Log Alarm "! 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Area Code 415 591 -9466 BROADCASTING, April 22, 1963 81 Harris: `Things could be a lot worse' A congressman who holds more revealed that the agency's Omaha pared Mississippi speech: power and influence over broadcast- hearing prompted him to seek an ex- Programing When FCC Com- ing legislation than any other member planation of the FCC's authority in missioner E. William Henry said at of the House of Representatives that area from its chairman. the Omaha local programing hearing, warned broadcasters last week that if On broadcast ratings, Representa- "I don't think necessarily that the their problems with federal regulation tive Harris said he has seen a simi- standard that the community might look bad to them now, an examination larity in that problem to what an have is necessarily the one we would of some of the alternatives would earlier subcommittee of his found in have," Representative Harris asked show that things could be a lot worse. the payola and fixed quiz show scan- FCC Chairman Newton N. Minow That "worse" might be government dals: that many persons connected whether Commissioner Henry's re- control of programing or the estab- with broadcasting and advertising "sus- marks correctly reflected commission lishment of government stations, sug- pected something was amiss" before policy. He also requested "an au- gested Representative Oren Harris his hearings "but few persons, if any, thoritative statement" on the commis- (D-Ark.), chairman of both the House seemed to have cared to learn the full sion's powers and policies in the pro- Commerce Committee and the Special graming area. Subcommittee on Investigations, which Revealing the chairman's reply to has recessed for the time being its him, Representative Harris said he hearing on broadcast measurement was told that the commission's July services (BROADCASTING, April 15) . 29, 1960, en banc statement on pro- Representative Harris used a dis- graming contained the standards to cussion of the ratings question to re- which Commissioner Henry had re- iterate his opposition to pay -tv. He ferred. "He contemplated no change said programing by the numbers could from those policies," Chairman Minow lead to subscription television which, wrote, but pointed out that the "gen- he said, would not be in the public eral public may not always be aware" interest. that the broadcaster "has the respon- But the picture for broadcasters sibility to seek out and fulfill diligently doesn't have to be so gloomy, Repre- the needs and interests of his area - sentative Harris said. If broadcasters as opposed to simply acting on a few can walk on the tightrope between pri- inquiries and suggestions." vate and public interest, he said, they However, Representative Harris needn't fear the alternatives. suggested that some discrepancies may In a speech prepared for delivery be disclosed in comparing Commis- before the Mississippi Broadcasters sioner Henry's remarks in Omaha and Association convention in Biloxi Sat- the 1960 FCC statement, "particularly urday (April 20), Representative that the commission does not 'intend Harris reminded his audience that Representative Harris to guide the licensees along "Winston Churchill has stated that the path of programing' and that 'on democracy is easily the worst form of truth about what was going on. Every- the contrary the licensee must find his government until you have considered body seemed happy to share in the own path with the guidance of those the alternatives." prosperity. Nobody was anxious to whom his signal is to serve.' " Similarly, said the congressman, kill the goose that laid the golden Concerned that Commissioner Hen- "tightrope walking is easily the most eggs," he said. ry, "who is relatively a novice on the uncomfortable and dangerous posi- (Chairman Harris has made it clear commission and a newcomer to the tion" until one considers the other that broadcasters, advertising agencies field of broadcast law," may have been choices available. and advertisers had better be prepared unsure in his footing on the tightrope With a sympathetic understanding with some solutions to the ratings "which stretches between the public of broadcaster problems, Representa- problem when his subcommittee re- interest provisions and the anti- censor- tive Harris said Congress is mindful sumes its hearing. See related stories ship provisions of the Communica- and concerned about the FCC's ac- on pages 33, 34 and 36.) tions Act," Representative Harris said tions in the programing area. He Some of the highlights of the pre- he was glad the commissioner "op- gnd FM (imposed Dec. 21, 1962). Educational Broadcasting Corp., for sta- said the international broadcast situa- Only three international stations are tions in Deer Park, Fla., and on Guam. tion hadn't changed in months and that now authorized by the FCC and only Voting in favor of the freeze were "no emergency exists which justifies three applications for new stations are Chairman Newton N. Minow and com- departure from the procedures pre- pending. missioners Frederick W. Ford, E. Wil- scribed by law." ' Besides 'WINB, which is licensed to liam Henry and Kenneth A. Cox. Com- Commissioner Hyde said that before the Rev. John M. Norris, the stations missioners Robert T. Bartley and Rob- imposing a freeze, the commission now operating are WRUL Scituate, ert E. Lee were absent. might well ask for information on such Mass., International Educational Broad- Hyde's Dissent In his dissent, Com- basic questions as whether international casting Corp.; and xcet Belmont, Calif., missioner Hyde said the commission frequencies should be restricted to a Far East Broadcasting Co. shouldn't take such an action without single governmental agency, or wheth- The pending applications were filed giving interested parties an opportunity er "responsible private entities" might by Trans World Radio, for a station in to be heard "as contemplated by the be "more effective" than government Arecibo, Puerto Rico, and International Administrative Procedure Act." He in presenting "the American concept 82 (GOVERNMENT) BROADCASTING, April 22, 1963 pears to have regained his balance and agency was wielding over broadcasters Federal Trade Commission, which is that he solidly subscribes to the com- at renewal time. He said then that one of the agencies which has jurisdic- mission's statement on programing the Congress "ought to look into .. . tion [in ratings accuracy] in this re- policy. many ... things that the commission spect has done all that can be done." "I also would like you to note that takes into consideration with the re- The lawmaker, who remarked dur- Chairman Minow's letter to me does newal because this question of holding ing the ratings hearing that Congress not report any dissent on the part of a real hammer over the head of some- has the power to fix weights and any commissioner with regard to the body when they know it is held there measures, reminded the Mississippi 1960 statement on programing poli- seems to me a very, very serious prob- broadcasters: "Surely, ratings are used cy," Representative Harris said. (The lem" [BROADCASTING, March 11 ]. ) as a measure. We may want to ex- congressman didn't state it, but Com- The station complied with an FCC plore whether the Congress should missioner Rosel H. Hyde filed a vigor- letter sent in response to one of the enact legislation with regard to rating ous dissent to the statement in 1960.) candidate's complaint that he could standards. Representative Harris said that a not buy time on the station, but Rep- "I can promise you this," he said. Federal Communications Bar Associa- resentative Harris said "it is clear to "We shall leave no stone unturned in tion proposal to amend the Communi- me ... that this particular situation exploring what can and should be cations Act and take the FCC out of might well have been pursued further done to improve the ugly rating pic- programing functions "may seem ex- by the television station.... It might ture which we have found to exist. tremely attractive to broadcasters -at well have requested a declaratory rul- "Absolute or excessive reliance [on least until they have thought about it ing by the commission and might well ratings] constitute an abdication of more carefully." Not only would the have tested that ruling in the courts," broadcasters' responsibility no matter proposal give broadcasters primary re- he said. how accurate the ratings can be dem- onstrated sponsibility in programing, "but it The congressman said, however, he to be," Representative Harris would make it unnecessary for broad- understood "why the station preferred said. If that's what is wanted, he continued, "I should . casters to render a public accounting not to incur the possible wrath of the like to warn . . [this action pleads) for their programing." commission and thus place its license most effectively for substitution Such a substitution of private for in jeopardy." the of pay television public interest, the congressman for free television. In the question of In other remarks on political warned, could lead to a public demand broad- pay television, the question of ratings casting, Representative for "complete government control Harris said would be answered with absolute cer- broadcasters complete over radio and television programing" seeking repeal tainty. But is that what is wanted? of Section 315 must come up with or short of that, to a demand for Would that be in the public interest? "specific answers to difficult and com- government- operated stations "which I submit to you most sincerely that it plex specific will meet public needs not met by situations" which have would not." arisen and probably will again. privately operated stations." And the Daytime Stations The Must Test FCC Powers "Unless Section 315 exemptions for bona congressman said he was aware that individual broadcasters have the cour- fide news "will go a long way to- House-passed but Senate- defeated leg- age to test by legal processes the lim- wards" remedying problems, he said. islation to extend pre- sunrise opera- its of the commission's powers, we On Ratings "Most everybody in tions, and a proposed FCC rule shall never gain the greater certainty the industry has been anxious not to change now under consideration, do which is required not only in the in- rock the boat," Representative Harris not go "as far as many daytime sta- terest of broadcasters but in the pub- said in a reference to broadcaster and tions would have liked to see us go." lic interest as well," Representative advertiser failure to do something But the standard of public interest is Harris said. He cited (though not by about their suspicion of rating service vital in deciding this and other broad- name), a 1960 Mississippi case in inadequacies. "Most everybody has cast problems, he said. which WLBT -TV Jackson "gave in to been doing well financially, though it Hearings conducted by his commit- the commission" and sold time to certainly cannot be said that they have tee showed clearly "that the post -sun- candidates in a congressional race been doing good," he said. set operations by daytime stations even though the station said it did not "The question as to the use to were likely to lead to insufferable in- want to sell time at all. which ratings may properly be put is terference with the signals of other (Representative Harris confronted first of all a question which broad- radio stations." An "urgent public Chairman Minow with this problem casters must answer, and secondly, it need" shown for pre- sunrise opera- last month and told the chairman he is a matter of concern for the FCC," tions was not shown during post - didn't like the "real hammer" the he said. "I am not so sure that the sunset hours, he said. of a free society." to St. Louis and Terre Haute, Ind., was plications should be accepted for the He also said the commission might reviewed by the U. S. Appeals Court in VHF channel. This the FCC has re- consider whether the U. S. should con- Washington last week. fused to do. The Terre Haute channel serve international frequencies "while Again objecting to the move was has been in hearing since 1959, with an engaged in a world competition with Sangamon Valley Television Corp., one initial decision issued in December of other countries [the USSR and Com- of the original applicants for the VHF that year favoring WTHI -TV already on munist China]" which outstrip it in the facility. Also before the court were channel 10 in Terre Haute. Seeking use of international radio. 220 Television Inc., an applicant for channel 10 if vacated is Livesay Broad- channel 2 in St. Louis, and Fort Harri- casting Co. (WLBH Mattoon and wxow Springfield ch. 2 move son Corp., seeking channel 2 in Terre Clinton, both Illinois). Other applicant Haute. seeking channel 2 in Terre Haute is argued in appeals court Both 220 Television and Fort Harri- Iliana Telecasting Corp., which includes A five -year-old action of the FCC, son claim that since the commission has principals of Truth Publishing Co. moving channel 2 from Springfield, Ill., had to review its 1957 order, new ap- (ws.iv [TV] Elkhart and wx.m -TV Fort BROADCASTING, April 22, 1963 83 Wayne, both Indiana). tions with FCC commissioners. The ap- foreign languages for much smaller When the FCC first moved channel 2 peals court asked the FCC to investi- segments of the minority population. out of Springfield, Sangamon Valley ap- gate. The FCC held new hearings and Negro population has boomed in recent pealed. The District of Columbia circuit last July issued its second decision years, he noted. this ac- court affirmed the FCC's action. The affirming the moves. It was from this Mr. McLendon denied that a August date case was then taken up to the U. S. Su- ruling that the present appeal was taken. tivity came after mid- first pro- preme Court. It was returned to the The Sangamon case was heard by when Congressman Pucinski change. To one ques- lower court because by then allegations Circuit Judges David L. Bazelon, tested the format tion pressing him as to the initial date had been made that a principal of George T. Washington and J. Skelly of advertising arrangements to support KTVI had had off -the-record conversa- Wright. the new format, Mr. McLendon ex- plained in part, "I like to do things as fast as possible." PUCINSKI IN SPOTLIGHT AT HEARING McLendon witnesses also have ex- plained during the hearing that the WYNR probe centers on congressman's letters and attitudes sudden decision to drop all foreign A crossfire of allegations concern- the congressman's mother. language shows came upon their dis- ing political pressure and attempted Douglas and Dirksen He charged covery of time brokerage after assum- intimidation of Representative Roman it was a "personal insult" as well as a ing operation of WYNR. C. Pucinski (D-Ill.) punctuated a siz- "smokescreen" effort on the part of Besides WYNR, the McLendon stations able portion of the record during the WYNR counsel, Marcus Cohn, and the include KLIF Dallas, KTSA San Antonio, second week of the FCC's informal McLendons to attempt to so intimate /CALL Oakland -San Francisco and WYSL hearing involving WYNR Chicago. during earlier testimony in the case Buffalo plus sales representation of The commission is investigating which he said he read about in BROAD- Mexican station XTRA Tijuana (Los whether McLendon Corp. was candid CASTING last Tuesday night. He said Angeles). in representations about program plans many others protested too, including The WYNR probe is to continue this when it acquired WYNR (formerly Senators Paul Douglas (D -I11.) and week. When completed the record will woos) last year. The public probe is Everett Dirksen (R -Ill.). be certified without recommendation or unusual in that no sanction against Cross -examination of Representative report by the examiner to the full FCC McLendon is involved at this stage Pucinski by WYNR counsel Cohn, how- for review as an agenda item at one of (BROADCASTING, April 15). The case is ever, produced for the record two let- its regular meetings. The FCC counsel being heard in Chicago by Chief Ex- ters indicating Senator Dirksen's sup- will give his recommendation to the aminer James D. Cunningham. port may have been solicited by persons commission then. At that time the com- Representative Pucinski, a surprise joining Mr. Pucinski in the McLendon mission will decide if some formal type FCC witness Wednesday, disclosed that protest to the FCC. Several efforts by proceeding is desired. earlier this year a WYNR employe wrote Mr. Cohn to delve into testimony that Representative Adam Clayton Powell he said was pertinent to the motive Rely on good faith, (D -N. Y.) threatening to "embarrass" issue were blocked by FCC objections. broadcasters told the Illinois congressional member of Other testimony last week included The FCC last week expressed its Mr. Powell's House committee should public witnesses for the FCC who re- views on bipartisan promotions for cam- Mr. Powell fail to influence Mr. Pucin- lated how a WYNR "school spirit" peti- paign contributions. The commission ski to modify his protest against Mc- tion- signing contest last fall caused dis- said that broadcasters must rely on Lendon. Mr. Powell sent the letter to turbances in two public schools. An of- judgments made in good faith. Mr. Pucinski for comment. ficial of the Polish-American Congress, The commission's latest views came Representative Pucinski said the in- of which Representative Pucinski long in answer to an inquiry by Lawrence cident made him more determined than has been president and his mother a M. C. Smith of Philadelphia on how vice president, testified of hardships the political equal -time and fairness caused by cancellation of Polish- langu- doctrine requirements would apply to age programs of many years's standing. bipartisan campaign promotions through Public witnesses for WYNR, repre- use of spot announcements. senting such organizations as the Ur- Mr. Smith was told that the equal - ban League, United Negro College time provision of Section 315 would not Fund and the Cook County Bar Asso- apply to bipartisan announcements ciation, paid tribute to WYNR'S public since it refers only to the political candi- service activities. Rev. Rubin H. Gums, dates and not to those speaking in their Church Federation of Greater Chicago, behalf. praised McLendon cooperation in re- Mr. Pucinski Mr. Powell However, the commission said, the ligious programing. fairness doctrine does apply "where a ever to press his efforts for an FCC Sudden Change On Tuesday FCC licensee allows its facilities to be used bearing. He said he replied to Mr. counsel Pat Valicente questioned Gor- for the expression of an opinion on a Powell that the evidence would make don McLendon, president of McLendon controversial issue of public impor- it hard for McLendon to keep its li- Corp., at some length about the cir- tance." The broadcaster then has "an cense for WYNR. cumstances leading up to the sudden obligation" to provide for the presenta- Congressman Pucinski also repeat - change of programing tion of opposing views, the commission edly and strongly denied any personal Mr. McLendon said he questioned said. motive in his protests to the FCC about Chicago cab drivers, waitresses, and The commission said that it would McLendon's sudden change of WYNR others about programing tastes and not give an opinion as to the applica- programming from 80% to 100% listened to a lot of Chicago radio. He bility '-of the fairness doctrine to specific Negro late last August. The format said Jay Schatz, WYNR'S manager, also future situations since it did not have change included the cancellation of all surveyed. There was then no 24-hour the necessary facts, but could give "gen- foreign language and time brokerage station serving Negro needs, he noted, eral principles" as guide lights. programs on WYNR, including that of whereas other area stations carried Good Faith The FCC said that it 84 (GOVERNMENT) BROADCASTING, April 22, 1963 could not develop an all embracing these candidates also would have to be understanding of campaign finance, formula to insure fair and balanced afforded a roughly equivalent number coupled with a system of incentives for broadcasting of public issues. "The li- of announcements." In such cases, the solicitation and giving, is necessary," censee will in each instance be called commission said, it would be up to the the proposal said. upon to exercise his best judgment and broadcaster to make "good faith judg- The commission agreed that bipar- good sense in determining what subjects ment" as to the need in a community tisan requests for campaign funds is a should be considered, the particular to provide for announcement time to "worthwhile and commendable goal of format of the programs... , the differ- minority parties. broadening the base of political con- ent shades of opinion. . . , and the The commission concluded that in tributions." The commission added that spokesmen for each point of view.' The short it is the broadcaster's responsi- such efforts are in keeping with the ob- commission quoted from its "Editorial- bility to afford "a reasonable opportun- jective of the fairness doctrine policy, izing Report." The commission also said ity for the presentation of opposing that is the right of the public to be in- that the broadcaster will be faced by views" according to each situation. This formed on controversial issues affecting questions of value and the amount of is also true for party spokesmen, but it, including those of political parties time it is necessary to extend to a re- not candidates, who may appear, the and candidates. questing party. commission added. As to whether such campaign fund The commission said that as far as Presidential Support The FCC said requests will cause conflict with the two candidates from opposing, major that announcements for campaign con- many other public announcements political parties are concerned they tributions, such as Mr. Smith described, which may be requested, is for the should be afforded "roughly" the same have been given the support of Presi- broadcaster to answer, the FCC said. amount of emphasis in calls for con- dent Kennedy. The commission pointed The commission said it did not wish to tributions to camapign funds, such as out the President's proposed legislation give an opinion as to how a station's were described by Mrs. Smith. in May 1962 to free political campaigns time should be allocated, but that a The FCC added that "it does not from reliance on large contributions broadcaster should not reject requests follow that if there were, in addition, from special interest groups. "To ac- on the grounds that he "would have to so- called minority party candidates... , complish this, improvement of public be fair in their presentation." INTERNATIONAL than English and French for up to 20% 2ND FRENCH TV NETWORK FOR CANADA of total broadcast time. This is an in- crease of 5% in this allowance. Present plans call for three stations on hook -up CKOY Ottawa has been authorized to A second Canadian French -language FM station on 94.3 mc with 6.5 kw at increase power from 5 kw day and 1 television network, in addition to that Winnipeg. of the Canadian Broadcasting Corp., CFCP Courtenay, B. C., is recom- is to be formed by CFTM -TV Montreal mended for a new 250 w AM station and Societe de Television du Canada on 1490 kc at Campbell River, B. C., Francaise. The group of broadcasting to be fed programs part -time from executives was given one year in which CFCP. to form the network by the Board of cxGM Montreal, Que., authorized for Broadcast Governors at Ottawa, follow- an FM station at Montreal with 14 kw ing its March meeting. power on 98.5 mc, to be programmed BBG announced its decision on April separately from CKOM -AM. 11 regarding the new French TV net- CFCB Corner Brook, Nfld., author- work. It will be composed at first of ized to build a satellite AM station at CFTM -TV Montreal, CJPM -TV Chicou- Stephenville, Nfld., with 500 w on 910 timi, Que., and CFCM -TV Quebec City, kc. Que. The BBG will have to be request- Canadian Broadcasting Corp., Otta- ed for permission for the network to wa, Ont., authorized to build a low start operations. Present authority is power 40 w unattended satellite AM only for setting up the network. station on 1190 kc at Stephenville, WHY SALES CLIMB Other BBG recommendations follow- Nfld., to carry CBC network programs. ing the March public hearing were: CBC also was recommended for sat- ALONG THE SKYLINE Sale of crac -AM -FM Brampton, Ont., ellite TV stations at Atikokan, Ont., You really go places in this "one - by Spencer Caldwell and Gordon on ch. 7 with 544 video and 272 w buy" TV market with Gasoline Keeble, both of CTV Television Net- audio power to rebroadcast programs and Petroleum sales as large work Ltd., Toronto, to Leslie A. Allen, from Winnipeg satellite station CBWAT as the 16th metro area and Toronto film distributor. cxtc is au- Keora, Ont.; and at Castlegar, B. C. on Automotive sales that rank thorized to increase power from 250 w ch. 3 with 5 w power to rebroadcast 19th ! to 1 kw and move from 1050 kc to programs of Vancouver satellite CBUAT 790 kc for full 24 -hour service. Trail, B. C. Royce Frith, Toronto lawyer and TV cave Niagara Falls, Ont., recom- SKYLINE commentator, is authorized to start a mended to form a network with wmMm T V N E T W O R K 500 w AM station on 580 kc at Wind- Dearborn, Mich., to carry regular sor, Ont. games of the Detroit Tigers baseball P.O. BOX 2191 IDAHO FALLS. IDAHO WRIPINT. ANIMA COON .a Jack Shapira, secretary of the Winni- team from April 9 to Sept. 30. MEL s.) Call your Hollingbery office or Art B peg Musicians Union, has been recom- A change was recommended in BBG Moore in the Northwest or John L. Oe McGuire In mended for a new 5 kw AM station on regulations to permit AM stations to Denver. vi KOOK Billings / KFBB Great Falls / KXLF Butte 1470 kc at Winnipeg, Man., and an broadcast programs in another language KID Idaho Falls / KBLL Helena / KLIX Twin Falls BROADCASTING, April 22, 1963 85 DATELINE: network TV in Ireland by Michael O'Reilly One year and 700 sponsors later, Telefis Eireann claims success The Irish national television network tisement in a fixed position within a cines, statements are not allowed that has recently celebrated its first birth- chosen break in a particular show. give the impression of professional med- day. From a stormy beginning, includ- An order for $45,000 worth of TV ical advice. ing the resignation of several top execu- advertising gets a volume discount of 5. Mail order advertisements are ac- tives, the new system, Telefis Eireann, 21/ %; $150,000, 5 %; $300,000, 10 %. cepted only if the advertiser has suffi- has established itself as one of the most All discounts are allowed on the total cient stocks on hand and gives as guar- modern and competent in Europe. gross expenditure over a 52 -week peri- antee that goods may be returned and While the ancient BBC and British od, provided it is arranged in advance money refunded if not satisfied. commercial television continue to trans- with the station. An unusual feature 6. No advertisement should be cal- mit a 405 -line picture, the infant in is the special discount of 25% which culated to induce fear on the part of the Ireland uses 625 lines in rural areas and applies to Irish -language advertisements. viewer that he is suffering from any works on both simultaneously in places In spite of this advertising in the native ailment. where many old receivers are in opera- Irish language does not make up more 7. No advertisement of products tion. Ex-NBC man Edward J. Roth than 1% of the total advertising time. or medicines should contain any expres- was the first director -general, a place The population of the Republic of sions like "female pills "; "never known now filled by an Irishman, Kevin Mc- Ireland is slightly less than 3 million to fail "; etc. Court. Mr. Roth is with commercial and the present estimated number of television in Britain. TV sets, is 160,000 with a great sales 8. No advertisement can claim that Although shows in Ireland cannot boom at present as the service com- the product will promote sexual virility be sponsored by commercial firms, pletes the national coverage. or offer a cure for loss of virility. No there are plenty of advertising breaks A strict code for advertisers is laid advertisements relating to sexual inter- and heavy advertising between shows. down by the Irish TV Authority. Eight course or sexual diseases are allowed. Being a government controlled service, cardinal points include: Many more "don'ts" are listed and the network also collects the $ 12 an- 1. No advertisement which encour- some advertisements shown on British nual license fee. ages children to enter strange places or TV have been rejected by the Irish The advertising agencies get a 15% to converse with strangers. system. Several TV film studios have set up in Dublin to provide locally ,NME%TCáM;tt:e,.<.FMEM . . .,:;:,;;..,s.nEIWAEMPsx:áM°..*`s"MM,>F OR made advertising films. A preferential Michael O'Reilly, a 36- year -old American Weekly,' 'The National advertising rate reduction, maybe $15 freelance writer, has had feature Observer,' 'World; and 'Argosy.' off the rates shown for a 60- second articles published in five coun- Overseas publications include commercial is allowed if the product tries. He was educated at Black - 'Time and Time,' 'Irish Digest,' or service advertised is wholly Irish. rock College in Dublin, Ireland. 'Import- Export,' and 'The On- Modern Ireland in the few short Among the American publica- looker' (India). He resides with years since it gained its freedom from tions he has written for are 'The his wife Maureen in Dublin. the British has made remarkable prog- ress. A productivity increase of almost 5% per annum in recent years has commission from the TV Authority and 2. No advertisement which suggests raised the standard of living. In the the table of rates makes interesting that children who do not own a certain past few years, Irish exports to Britain reading; product are inferior in any way to chil- and the U. S. A. were able to balance 15 30 45 60 dren who do. the value of imports. The average 3. Sec- Sec- Sec- Sec- Unacceptable products and serv- weekly wage for a skilled man is $40 onds onds onds onds ices include: money -lenders, matri- but in Ireland one can live in reasonable A 7:30 -10:30 p.m. $120 $180 $260 $330 monial agencies, correspondence clubs, comfort on that amount. B 5:55-7:30 p.m. 80 130 180 230 fortune tellers, undertakers, betting C Before 5:55 p.m. services, unlicensed employment bu- Television illustrates the progress in after 10:35 p.m. 55 85 120 150 reaus, products for bust development; Ireland. Five transmitting stations, in A slide with station announcer's contraceptives, smoking cures, products Dublin, Cork, Galway, Sligo and Kil- voice costs $30 for five seconds; seven - for treatment of alcoholism, contact or kenny, make up the network and give second films $45. corneal lenses. national coverage. The central studio It costs 10% more to have an adver- 4. In the advertisement of medi- at Montrose, Dublin, is one of Europe's kw night to 50 kw day and night on requested by the government- appointed systems, political broadcasting, licensing 1310 kc, to provide improved service Board of Broadcast Governors. In a of new Canadian Broadcasting Corpo- for listeners. note to the office of the Canadian prime ration television stations, affiliations of CJNB North Battleford, Sask., is rec- minister, BBG chairman, Dr. Andrew stations to the government -owned CBC, ommended for a change in frequency Stewart, has asked that broadcasting and conflicts between the CBC and in- from 1460 kc to 1050 kc with 10 kw. policy be more clearly defined so that dependent television networks. the BBG can properly administer the He reported receiving complaints BBG asks for review legislation and government policy. about alleged irregularities concerning of Broadcasting Act He said that the 1958 Canada Broad- political broadcasting during the recent casting Act brought difficulties of in- federal election campaign, and felt that A thorough review by the Canadian terpretation. Dr. Stewart mentioned the clause in the Broadcasting Act pro- government of broadcasting policy and specific problems of the definition of hibiting political broadcasting 48 hours the Canada Broadcasting Act has been broadcasting and the growth of cable preceding an election was badly draft - 86 (INTERNATIONAL) BROADCASTING, April 22, 1963 most modern. The unique self- support- many others, will no doubt wonder at At the moment of writing, journalists ing marble staircase bids visitors wel- the six hours of home -produced drama and newscasters have been on strike for come to this home of the latest techni- in three months. This has been one several weeks and there are no news cal equipment. It is worth mentioning of the great disappointments of the new programs on Irish TV. The trade union that the BBC asked for (and received) TV service to date, but a shortage of is demanding that TV journalists be the loan of Irish Television's converter funds is the principal reason. An anal- paid the same as British TV journalists, for the first Telstar broadcast in order ysis of the advertisements that appear more than $100 a week, while TV chiefs to convert from U. S. to European on Irish TV follows: say they should only get the same as standards. Food and drink 32%, household Dublin journalists, about $60 a week. In Dublin, all programs are origi- stores and services 12 %, tobacco and Unlike television, radio in Ireland nated and transmitted on the new 625 - cigarettes 9 %, cosmetics 9 %, house- (there is only one station --also govern- line standard while, simultaneously, an- other feed is converted to 405 and routed to the 405 -line transmitter. Viewers can receive perfect pictures with either type of television set. The Irish Television Service operates its own Programme Guide, published weekly, and the advertisement rates for this are $4 per single column inch. A hundred TV homes have been selected to report on their viewing habits; fav- orite programs; and a Recordimeter has been attached to each set to meas- ure the time the set is on. In the past year, over 30,000 com- mercials for more than 700 advertisers were shown on Irish TV and many sales success stories have been reported. Drama, variety, sport, all play a big part in the day's programs and local productions always draw a big viewing public. American shows like Check- mate, Have Gun -Will Travel, Boris Karloff's Thriller, all have their regular Irish viewers. Here is a comparison of American and Irish program tastes for a three -month period. From a total of 562 hours of programs: Home produced: news, 67 hours; public affairs, 62 hrs.; sports, 37 hrs.; light entertainment, 36 hrs.; children's shows, 34 hrs.; women's shows, 11 hrs.; drama, 6 hrs. Imported programs; (mostly Ameri- Sports programing has universal ap- pasttime of hurling that provides the can and British) : detective and adven- peal and in Ireland its the national best action for the TV cameras. ture series, 89 hours; comedy and car- toons, 58 hrs.; children's features, 34 hold equipment 8 %, medical products ment controlled) allows commercial hrs.; dramas, 22 hrs.; westerns, 20 hrs.; 6 %, wearing apparel 6 %, motors and firms to produce their own morning documentaries, 17 hrs.; public affairs cycles 5 %, radios and music 1 %, mis- and afternoon programs while the gov- special, 16 hrs.; medical dramas, 12 cellaneous articles 12 %. ernment programs at night. hrs.; sports, 12 hrs.; variety, 6 hrs. The Advertisers provided the TV service Sponsors account for almost 25% of remainder of the time under review was with an income of more than $600,000 time on the air and music and news taken up with station announcements, and license fees a further $750,000 in programs take up more than a third of road safety, religious broadcasts, etc. the first three months of operation and program time. Radio advertising rev- Americans, remembering the famous this exceeded expenditures by about enue is now falling off as television Abbey Theatre and Joyce, O'Casey and $30,000 for the period. gains national coverage. ed. He also felt there should be a ly to programing of the (non- commer- and Melbourne, according to the Aus- parliamentary policy on granting CBC cial) national tv network. Other reasons tralian News and Information Bureau. their own TV stations in cities where offered are serious financial problems United Telecasters Sydney Ltd. was they now have affiliates. of existing stations which claim that granted the Sydney license and Austa- there is still not enough money for rama Television Pty. Ltd. received the The new stations Abroad in brief... high- quality programs. Finally, lagging license in Melbourne. construction of additional small trans- make a total of three commercial TV Small growth In Switzerland, there mitters (boosters and relays) is cited as stations in each city in addition to the were 283,006 television sets in opera- influencing the slow television growth national, non -commercial television net- tion on Feb. 1, this year, representing rate. work. a gain of only 9,112 units over 4he Jan. 1 figure. Disappointing slow tv growth Australia adds two New commercial 3d TV channel Moscow will get its in Switzerland is laid by observers most - TV stations were granted for Sydney third TV station in 1963, Tass, the BROADWISTING, April 22, 1963 87 Soviet news agency, reported last week. which $5.3 million would be for the andum also implies that adoption of The Soviet Union has 123 TV stations four largest companies. the new tax might involve big dividend and nearly 250 relay stations serving This claim is made in a memoran- cuts made by the majors. an area with more than 90 million per- dum submitted to members of Parlia- In 1961 -62, for example, ATV sons. The 3d channel is now being op- ment on behalf of the four major com- earned $6.7 million after tax and dis- erated experimentally several hours panies: Associated Rediffusion, Asso- tributed $4.7 million to shareholders- each day. ciated Television, ABC Television and almost as much as the combined net Granada TV Network. earnings of the big four companies, if Huge TV profit drop if Main point of issue between the com- the new tax were introduced. British goes panies and the authorities is the pro- British commercial television com- tax through posed new Clause 7 of the Television panies claim that for the first three If the British government enforces Bill, now in the hands of a select com- months of this year 57% of the na- its new tax proposals for commercial mittee of the House of Commons. The tional viewing time was devoted to their television, gross profits of the industry effect of the new clause is to substitute programs against 43% to BBC -TV. would slump drastically from an esti- a tax on turnover for a tax on profits. These figures are given in a report mated $61.6 million for 1962 -63 to Though the memorandum does not drawn up by Television Audience about $17.5 million. After ITA charges specify the impact on particular com- Measurement Ltd., which bases its find- and ordinary taxes, only $8.1 million panies, most of the decline would fall ings on the number of hours sets are would be available to shareholders, of on ABC -TV and ATV. The memor- turned on. FATES & FORTUNES BROADCAST ADVERTISING cives: William Green, formerly with WADO 18 months ago, Mr. Viscardi was Young & Rubicam; Henry W. Taylor with Young & Rubicam for five years. Robert E. Jacoby, Jr., from G. M. Basford; and Donald former VP and ac- H. Cady, from Fletcher Richards, Cal- John Lorick, ac- count supervisor at kins & Holden. Marvin Raeburn, pre- count supervisor at Ted Bates & Co., New viously with Young & Rubicam as copy Sullivan, Stauffer, Col- York, joins Doherty, writer, joins agency in similar capacity. well & Bayles, New Clifford, Steers & Edward Hauser and Eugene Walter York, elected vice Shenfield, that city, in also join agency as writers in TV -radio president. similar capacity. department. Gay H. Pryor, for- Mr.Jacoby Georg Olden, for- Stephen P. Bell, account supervisor mer head of Gay H. mer senior art direc- in New York office of Needham, Louis Mr. Lorick Pryor Inc., food brok- tor at BBDO, New York, joins Mc- & Brorby, joins Advertising Federation erage firm, joins Wel- Cann- Erickson, that city, as vice presi- of America (AFA), New York, as VP don Farm Products in newly created dent and senior art director. Mr. Olden in charge of member services. post of director of national sales for has also served as director of graphic consumer products. arts for CBS -TV. Thomas Viscardi, director of sales de- Art Keeney, co -owner and general Joan Chamberlain, VP and copy velopment for wend manager of Six Twenty Nine Produc- group head at Lennen & Newell, New New York, appointed tions, producers of taped radio pro- York, joins Dancer -Fitzgerald -Sample, to newly created posi- grams and commercials, elected VP of that city, as VP and copy supervisor. tion of media man- Ovitt & Cunningham, Pensacola, Fla., ager of General advertising agency. Robert C. Blumer, copy chief at Cigar Co., that city, Fuller & Smith & Ross, elected VP of effec- cive April 29. He will Kenneth C. Podalsky, with BBDO, Cleveland office. Mr. Viscardi work closely with Chicago, since 1952, joins Earle Ludgin David Nutt, account executive at General Cigar's advertising agency, & Co., that city, as account executive. Ketchum, MacLeod & Grove, New Young & Rubicam, in analyzing media Donald H. Price, account executive York, named account supervisor. Agen- buys and in merchandising General with BBDO, joins McCann -Erickson, cy also added three new account execu- Cigar advertising. Prior to joining San Francisco, in similar capacity. Samuel L. Rosen- feld, assistant to mar- keting director and brand manager at Hel- ena Rubinstein since 1960, joins Lehn & Fink Products Corp., New York, as new products coordinator. United Press International news produces! His responsibilities Mr. Rosenfeld will primarily be on introduction of new cosmetic products for Dorothy Gray and Tussy. divisions. Prior to joining Helena Rubinstein, Mr. Rosen- feld was assistant to merchandising VP at Revlon. Stan Holmes, member of Eastman Kodak Co.'s editorial service bureau 88 BROADCASTING, Apr11'22, 1963 since 1956, appointed account repre- ly. Marianne Morgan, with Shaw, sentative in public relations division of L.A. ETV officials Hague Inc., and Anne Keleher, J. Wal- The Rumrill Co., Rochester, N. Y. ter Thompson, join Hartman as assist- Elden Smith, recently retired ant space buyer and broadcast estima- Elaine Whalen, former chief time - vice chairman of Security First tor. Gay Gelb and Joanne Corwin join buyer at Mogul, Williams & Saylor, National Bank of Los Angeles, agency's broadcast department as assist- joins Altman, Stoller, Chalk Adv., New elected president of Community ant supervisor and traffic manager. York, as director of broadcast media. Television of Southern California, G. Lloyd Bunting, organization dedicated to estab- John W. Herdegen, president of Noxzema lishing ETV station in Los An- VP of Geyer, Morey, Chemical Co., Balti- geles. Dr. L. A. DuBridge, CTSC Ballard, New York, more, elected board chairman, also announced six new appointed director of chairman, replacing board members: Burton Baskin, creative services for Raymond F. Sullivan, Baskin -Robbins Ice Cream; W. J. western division of- founder, board chair- Bassett, executive secretary, Los fices. He will make man and chairman of Angeles County Federation of his new headquarters executive committee Labor; Gen. James H. Doolittle, Mr. Bunting in Chicago. Prior to of Sullivan, Stauffer, Mr. Herdegen director, Space Technology Labs; joining GMB, Mr. Colwell & Bayles, New York. Mr. Sul- Entertainer Art Linkletter; Har- Herdegen served as VP and copy group livan will remain as board member. old Quinton, board chairman, supervisor at Letmen & Newell. Mr. Bunting will continue as chief ex- Southern California Edison Co.; ecutive officer. Norbert A. Witt, execu- Robert J. Decker, senior broadcast Jesse Tapp, board chairman, tive vice president, elected president, buyer at Ted Bates, joins Ellington & America. Bank of Mr. Bunting. Co., New York, as media director. succeeding Ted Nelson, former American cor- Roger (Swede) Larson, former man- respondent for TV International, Lon- Son, Philadelphia. Mr. Gori formerly ager of KIM/ Fresno, Calif., joins Win- ter Adv. Agency, that city. don, joins Diener & Dorskind, New served with Jules Rabin Associates. Mr. de- York, as director of radio -TV depart- Lauve moves to Ayer from media Harry W. Daniels joins MacManus, ment. Mr. Nelson has served as radio - partment of Wermen & Shorr. John & Adams, New York, as director TV consultant to advertising agencies Jean Simpson, VP- of research, replacing Wallace Lepkin, and stations during past 15 years. copy group head at who joins Foote, Cone & Belding there. Daniel C. Park, onetime general sales J. Walter Thompson manager of WIRE Indianapolis and pres- Co., Chicago, named THE MEDIA ident of Indiana Broadcasters Associa- "advertising woman Ed- tion, named media director of Results of year" in annual Stanley H. wards, Inc., Tucson advertising and pr firm. balloting of Women's station manag- Advertising Club of er of wTRY Troy, Ron Brown, formerly with Warner- Chicago. Mrs. Simp- N. Y., joins broadcast Lambert Inc., New York, joins Street & Mrs. Simpson son has been with division of Triangle Finney, that city, as executive on Col- JWT since 1956. She previously was Publications as gen- gate- Palmolive account. with Leo Burnett and Knox Reeves. eral manager of WNHC -AM -FM New Mort Yanow, direc- Tom Pringle joins copy staff of Haven, Conn. Mr. Mr. Edwards tor of radio -TV for Guild, Bascom & Bonfigli, San Francis- Edwards replaces Bayuk Cigars Inc., co. He was formerly with Dancer-Fitz- Robert Dooley, who resigned. Philadelphia, for past gerald -Sample and Young & Rubicam. four years, appointed Tom Johnson, manager of KTOK director of advertis- George Svestks, formerly with Post, Oklahoma City for past 10 years, re- ing, succeeding Mag- Keyes & Gardner, and M. G. Schultz, tires from active management of station nus Hendell, recently previously advertising manager of Chi- to become consultant to Wendell Mayes named director of cago Show Printing Co., join George Stations: KTOK and KNOW Austin, KBWn Mr. Yanow marketing. Prior to H. Hartman Co., Chicago, as art direc- Brownwood, KXOL -AM -FM Fort Worth, joining Bayuk in 1959, Mr. Yanow tor and production assistant, respective- KCRS Midland, KSNY Snyder, and WACO- spent 6 years in advertising agency and broadcasting fields. George Kern, former media coordi- nator at Revlon Inc., New York, joins Service Fletcher Richards, Calkins & Holden, /lore than a decade of l.onefrttcfive that city, as associate media director. Tully Plesser, VP and director of re- to Eroadcadtere and the roacaating J'nduetry search at Fuller & Smith & Ross, New York, named VP and director of mar- keting services. Mr. Plesser, also mem- ber of agency's plans board, will be HOWARD E. STARK responsible for coordination of market- ing and research functions. He joined Brokers- Consultants FSR in 1960 as director of research and was elected VP year ago. 50 EAST 58TH STREET NEW YORK, N. Y. ELDORADO 5 -0905 Edward Gori and Donald L. Lauve 'I join copy department of N. W. Ayer & I BROADCASTING, April 22, 1983 89 Los Angeles office until his retirement Stewart resigns Telecommunications post last month. Dan Shannon, operations manager Dr. Irvin and confirmed in March of that year. of KING -FM Seattle, re-elected president Stewart, direc- Dr. Stewart said he plans to do of Greater Seattle FM Broadcasters As- tor of Telecom - research at the Brookings Institution sociation. Mr. Shannon was first elect- m unications in Washington and some traveling ed president when association was or- Planning at the before returning to Morgantown for ganized last year. White House, the fall semester. He is professor of Earle H. Rast Jr., resigns as of American government at the univer- sales manager April 30 to re- sity. He served as president of the of xoco -TV Diego, turn to his West Virginia institution from 1946 San Calif., station teaching post at until 1958. named manager of KaUZ -AM- the University After serving on the FCC from FM Mesa, Ariz., suc- of West Vir- 1934 to 1937, Dr. Stewart was direc- Dr. Stewart Raymond D. ginia. President tor of the Commission on Scientific ceeding Kennedy announced Dr. Stewart's Research. In 1950 -51, he was chair- Bluestein. Prior to joining KOGO -TV, Mr. resignation April 12. man of President Truman's Com- was Mr. Rast One of the original FCC commis- munications Policy Board; in 1958 Rast commercial manager and program director of xANG- sioners, Dr. Stewart was named by he was a member of the Special Ad- President Kennedy to the telecom- visory Committee on Telecommuni- TV Waco, Tex. munications post in February 1962 cations. Frank P. Fogarty, executive VP of Meredith Broadcasting Co. (KCMo-AM- FM-TV Kansas City, KPHO -AM -TV Phoe- nix, WOW- AM -FM -TV Omaha, and AM -FM Waco, all Texas. George Collis - William E. Nichols, former manager WHEN -AM -TV Syracuse, N. Y.), re- son, KTOK commercial manager, named of Finnsauna Inc., makers of bath heat- to board of directors of Cham- acting general manager. ing equipment, joins KPAT -AM -FM San elected Francisco as sales manager. Mr. Nichols ber of Commerce of the United States. A. MacGregor, account execu- John previously served in managerial posts tive with Naegele Outdoor Adv. Co., Gene Redburn, air personality at at KYA -AM -FM and KFRC-AM -FM, both Evansville, Ind., joins WFIE -TV, that WMYR Fort Myers, Fla., to program San Francisco, and KROY Sacramento. city, in similar capacity. director of WCCF Punta Gorda, Fla. Paul Hughes, group media buyer for Richard G. Cruise, Samuel H. Crop- Henry Cabot Co., Boston, joins WPRO- account executive at per, VP of Chemical TV Providence as account executive. Edward Petry & Co., Bank New York Trust Los Angeles, joins Co., elected to board Bruce Buchholzer joins WCUE -AM- FM Akron, Ohio, as account executive. ABC Television Spot of directors of Scripps - Sales, that city, in Howard Broadcasting Jon Ruby, account executive at Ven- similar capacity. Mr. Co., licensee of WEWS ard, Torbet & McConnell, joins The Cruise served with (TV) Cleveland; Katz Agency, Chicago, on radio staff. KHJ -TV Los Angeles WCPO -AM -TV Cincin- Mr. Cruise and CBS Radio Sales Mr. Cropper Elmer F. Smith, nati; WMC, WMCF in New York and Detroit to join- resident manager of prior (FM) and WMCT (TV) Memphis; WPTV ing Petty organization. (Tv) Palm Beach, Fla., and wrvox WNAx Yankton, S. D., Knoxville, Tenn. elected resident VP of Alvin Jeweler, former chief audio Peoples Broadcasting engineer for Koster Film Facilities, M. O. Simundson, manager of wcco Corp. and WNAX gen- Washington, named program director Salamanca, N. Y., appointed general eral manager. Mr. of WHFS (FM) Bethesda, Md. manager of KLWW Cedar Rapids, Iowa. Smith joined station Clete Roberts, vet- Clayton Scott, for past two years in in 1957 and has regional sales at KWWL -TV Waterloo, Mr. Smith eran Los Angeles served as resident newscaster, has joined Iowa, appointed sales director of xt.ww manager since 1959. Peoples Broad- RKO General as cor- and xwwL. Both stations are owned by casting Stations are wNAx; WRFD -AM- respondent - at - large Black Hawk Broadcasting Co. FM Columbus - Worthington, Ohio; for all its TV and ra- WMMN Fairmont, W. Va.; WGAR -AM- Jack Dix, member dio stations, to which FM Cleveland; KVTV (Tv) Sioux City, of sales staff of WFAA- he will contribute spe- Iowa; and WTTM -AM -FM Tv Dallas, Tex., since Trenton, N. J. cial news reports from (sold to Scott Broadcasting Co., pend- Roberts 1958, promoted to lo- all parts of world. His ing FCC approval). cal sales manager, re- new assignment begins today (April placing Bill Hobbs, Gust J. Theodore, with Adam Young 22) in Washington, where he is cover- who resigned to be- Inc., Chicago, joins BTA Division of ing State Department's national foreign come general manag- Blair Television, that city, as account policy conference. On May 1 he will er of KSYD -TV Wichi- executive. Robert F. Carney Jr., for- give a comprehensive report in half - Mr. Dix ta Falls, Tex. Prior merly with Compton Adv., New York, hour TV news special, filmed, edited to joining WFAA -TV, Mr. Dix was sales and Richard C. Coveny, recent grad- and narrated by Mr. Roberts and in- manager of KOME Tulsa, Okla. Bob uate of University of California at cluding appearances by President Ken- Gooding, member of WFAA radio staff Berkeley, join Blair Television's sales nedy and Secretary of State Dean Rusk. for past year, named newscaster for service department. Richard Coveny is This will be first of weekly series, Clete WFAA -TV's 6 and 10 p.m. Report of the son of Charleton E. Coveny, who had Roberts' World Reports. Mr. Roberts News, replacing Murphy Martin, now been with John Blair & Co. for last 26 last month resigned as top newsman of with ABC-TV network. years and was in charge of Blair Radio's KTLA (TV) Los Angeles, post he had 90 (FATES & FORTUNES) BROADCASTING, April 22, 1963 held for several years. In his new post mediately active in new format which at RKO General, he will serve as roving Kevin Sweeney, 40% owner of KBIG, correspondent for WOR- AM -FM -TV New is instituting later this month. York, WNAC -AM -TV and wRKo (FM) Harold W. Walker, editorial assistant DINING Boston; KHJ- AM -FM -TV Los Angeles; in New York State Education Depart- KFRC -AM -FM San Francisco; WHBQ -AM- ment in Albany, joins news staff of at New York s elegant TV Memphis, WOMS -AM -FM Wash- and WTOP-AM -FM -TV Washington. ington. Brenda Fischer, former reservations MALMAIS ON Robert P. Rimes, manager for Dunes Hotel of Las Vegas publicity manager of in Beverly Hills, joins promotion de- is a delightful experience WWJ- AM -FM -TV De- partment of KGO-TV San Francisco. troit, appointed pub- lic relations manager Bob Gilbert appointed producer -di- of KDKA -AM-FM Pitts- rector of public service programs for burgh, effective today WTVT (Tv) Tampa, Fla. (April 22), succeed- ing Owen Simon, re- GOVERNMENT Mr. Rimes cently named adver- tising and sales promotion manager. William F. Jibb, head of his own Before joining wwJ in 1957, Mr. public relations firm in Florida, joins Rimes was assistant director of promo- Federal Trade Commission in Washing- tion and research at WKAR -TV (now ton as director of information, replac- WMSB [TV]) Onondaga, Mich. ing Seymour F. (Sam) Stowe, who re- tired recently on medical disability. Graham Wallace, director of re- search at KPDC (Tv) San Francisco, EQUIPMENT & ENGINEERING named research director of Koo -Tv, that city. Before moving to San Francisco Joseph J. Kontuly, 1VIALIVIAISON year ago, Mr. Wallace was with Bureau market sales promo- R =STAID RANT of Broadcast Measurement in Toronto. tion manager for Min- 10 East 52nd St., New York Theodore M. Wrobel, former assist- neapolis - Honeywell, ant sales manager of woz -Tv Boston, Philadelphia, appoint- advertis- LUNCHEON...000KTAILS...DINNER joins Metro TV Sales, Philadelphia, as ed assistant ing and sales promo- At the piano: Jules Kuti, 5 to 11 P.M. manager. Mr. Wrobel will service Philadelphia, Baltimore and Washing- tion manager for Jer- Plaza 1-0845 Closed Sundays ton, D. C., agencies. He has also held rold Electronics Corp., mr. Kontuly Daniel posts at Weed Television and wrro that city. (Tv) Washington. Aaron resigns as manager of Jerrold Electronics' CATV operations division Charles W. Maxwell, formerly opera- to join Philadelphia -based business tions manager of KBEA Kansas City, brokerage and management consulting appointed program director of KBIG firm to be known as Garfield, Musser Avalon (Catalina), Calif. He succeeds and Aaron Inc. The firm, formed six Robert Gage, who resigned to devote months ago, specializes in CATV sys- himself to his Avalon business interests. tems industry. Mr. Maxwell will have his offices in John R. regional Hollywood instead of at Avalon, where North, northeastern station's program operations have been manager for Ampex Corp., named to sales located for past year. He will be im new post of computer products manager, with headquarters at Ampex Computer Products Co., Culver City, Calif. George S. Shoaf, Ampex mid - Jewish fund chairmen western regional manager, succeeds Mr. as manager and is Selig Seligman and Leon North northeastern by Thomas W. an hour STAFFS YOUR Mirell named chairman and co- himself succeeded $111 has been district sales chairman, respectively, of radio, Harleman, who STATION with IGM SIMPLIMATION manager in Dayton, Ohio. TV and recording section of Get the details! Find the way to bigger amusement industry campaign for Richard S. Wahlberg, advertising audiences, lower costs, higher profits 1963 United Jewish Welfare Fund manager of The Magnavox Co., Ft. with unparalleled flexibility and consist- drive. Unit chairmen include: Wayne, Ind., joins Westinghouse Elec- ently better sound. Write for free folder. of Howard Lipstone, ABC; Rudolph tric Corp., Metuchen, N. J., as adver- "The Sound Money." ICM SIMPLIMATION, P. Q. Box 943, Bellingham, Washington. Petersdorf, Desilu; Stanley tising and sales promotion manager for Cherry, Four Star; Ben Hober- radio -TV division. man, independent radio and TV P. promotion stations; Frank Gertz, NBC; Lynn Raymond Rivoli, sales renewal Stalmaster, Producers Studio; representative for private brand Products, and Hoffman, Daniel J. Bloomberg, Republic sales of Sylvania Electric McHugh Inc. man- Consultants for Studios; Marshall Wortman, Re- Seneca Falls, N. Y., appointed for vue Productions; William Blowitz, ager of private brand renewal sales TV -Radio Networks- Stations Advertisers- Agencies publicists, and Sy Waronker, re- electronic tube division. 470-2 N. Woodward -Birmingham, Mich. cording. W. controller for Curtis Symonds, Area Code 313 644 -9200 Sylvania Electric Products' semiconduc- BROADCASTING, April 22, 1963 91 New York, maker of TV commercials NBC cited for 33 years of creative leadership and feature films. James Robert W. Sarnoff, board chair- McAdams, for past three man of NBC, last Monday accepted years associated with Revue Studios' a citation from the National Council story department, appointed assistant to of Catholic Men in Washington for Frank P. Rosenberg, executive producer NBC's 33 years of creative leader- of Revue's new 90- minute series for ship and cooperation in religious ABC -TV, Arrest And Trial. broadcasting. The Most Rev. Pat- Ralph Bellamy, veteran actor of rick A. O'Boyle (right), archbishop Broadway, motion pictures and TV, of Washington and chairman of the signed to star in MOM -TV's The Elev- National Catholic Welfare Confer- enth Hour series in its second season ence, noted the association of the on NBC -TV beginning next fall. Mr. council and NBC date back to the Bellamy will introduce new character, first radio presentation of The Cath- Dr. Simon Berke, psychiatrist, with olic Hour in 1930. Occasion for the Jack Ging continuing in his present presentation was the world premiere olic Church and its 21 Ecumenical starring role of clinical psychologist. of NBC -TV's four -part series, I Am Councils. The series will be shown Michael With You, a religious -historical doc- on the four Sundays of May, 1:30 -2 Burns, 14- year -old actor umentary on the history of the Cath- p.m., EDT. featured in late It's a Man's World series, signed as permanent star of Wagon Train. Like It's a Man's World, Wagon Train is produced at Revue tor division for past five years, joins of such groups as Ku Klux Klan, Amer- Studios, with Howard Christie as exec- Raytheon Co. as controller for semi- ican Nazi party and Muslims) and Like utive producer. conductor division with headquarters La Ronde, musical variety series. Bri- at Mountain View, Calif. wen's plans also include theatrical pic- Carl Fick, former president of Carl tures and stage productions. Fick Productions, New York, joins Lynn L Long, sales coordinator for Gerald Productions, that city, as direc- electronic tube division of Sylvania John Kalas, formerly with Stanford tor of scenario department. Electric Products, New York, appoint- Kohlberg Drive -In theatres, joins adver- Joe Manduke, freelance producer - ed sales administrator. tising staff of Filmack Studios, Chicago. director, joins New York staff of Fred Niles Communication Centers Inc. PROGRAMING Robert M. Walters, formerly on United Press Internationall staff, Harris- Marilyn Granas, former casting di- Charles F. Simonelli, former general burg, Pa., named manager of UPI's rector for MPO-TV, joins Jack Worm - VP of Entertainment Corp. of America, Cincinnati bureau. ser Agency, Hollywood talent repre- named corporate VP of Technicolor sentative, as an associate. She will be Inc., in charge of Technicolor activities Arthur Gross, re- head of "on camera" department, spe- in New York, where he will make his cently resigned as pro- cializing chiefly in commercials. headquarters. gram director of WABC-TV New York Paul Heinecke, president of SESAC Robert J. Enders, producer of TV (WEEK'S HEADLINERS, Inc., named co- chairman, Musicthon, series Best of the Post and more recent- March 25), appointed to be staged for Music of the Blind Inc., ly of theatrical motion picture "A to newly created post May 19 in Carnegie Hall, New York. Thunder of Drums," signed by Warner of sales director for Arnost Horlik, formerly associated Brothers United Artists Asso- Television as producer to de- with law firm of Gang, Tyre, Rudin & Mr. Gross ciated's velop several new projects for 1963 -64 western and Brown, joins legal staff of Screen Gems, southwestern divisions, with headquar- season. One project assigned to Mr. Hollywood, and becomes staff member ters in Los Angeles. Mr. Enders is to develop series, The Ad- Gross' ap- of Arthur Frankel, resident counsel. ventures of Phileas Fogg, based on pointment is in line with UAA's policy stories by James Warner Bellah. of closer supervision of its territorial divisions and stronger emphasis on pro- INTERNATIONAL Jack Laird, associate producer of graming needs of stations. He had C. E. Brown, executive VP of Mac - Ben Casey for past two seasons, named been WABC-TV program director since Laren Adv. producer of Channing, Revue's new April 1962. Ltd., Toronto, elected college series for ABC -TV. Mr. Laird chairman of agency's executive com- mittee. C. J. will take over assignment June 1, when Julio Di Benedetto, producer- direc- Chandler elected senior Stanley Rubin leaves on prearranged tor of Candid Camera, appointed by VP of agency and G. G. Sinclair elect- six -month European vacation. Bob Banner Associates as producer of ed VP and general manager. Jimmy Dean variety series which starts J. Ray Peters, general manager and Jerry C. Karpf, former TV commer- on ABC -TV next fall. managing director of CHAN -TV Van- cial producer at Norman, Craig & Kum - couver, B. C., elected president of Van - mel, New York, joins Videotape Pro- Michael J. Marlow, director and ex- tel Broadcasting Co. Ltd., owner of sta- ductions, that city, as account executive. ecutive producer of Norwood Televi- tion. Before joining CHAN -TV in 1960, sion, Washington, named production Mr. Peters was commercial manager of Barry Shear obtains release from six- manager for special TV productions for CHCH -TV Hamilton, Ont., prior year contract with NBC -TV running Washington area general and to campaign of that with CJOR Vancouver. through 1956, as of May 8, to devote National Cultural Center. himself his to own firm, Briwen Pro- Edgar H. Griffiths, treasurer of RCA duction Co. Agenda calls for three TV Lou Bunin, puppeteer and creator of Service Co., named to newly created series: The Five Fingers of Jazz, Anat- film effects, named special effects direc- post of division VP, international fi- omy of Hate (two -hour clinical studies tor and producer at ATU Productions, nance, international division. 92 (FATES & FORTUNES) BROADCASTING, April 22, 1963 Carl R. Fallettan, former advertising member of executive sales staff of All- Robert D. Houck, 52, owner of KTNM manager for Latin American and Pa- Canada Radio and Television Ltd., Tucumcari, N. M., died April 9. cific operations of Quaker Oats Co., joins Four Star Television of Canada, Frank Austin Hey- joins Borden Foods Co., New York, as Toronto, as general sales manager. wood Jr., 39, manager advertising international manager. of advertising, pro- John Chancellor DEATHS motion and publicity named head of new for KTLA (TV) Los NBC News bureau in Garland Sevier Ferguson, 84, five - Angeles, died April Brussels to cover ac- times chairman of Federal Trade Com- 12 of diabetes. Before tivities of European mission, died April 12 at Ayr Hill Nurs- joining KTLA last year, Common Market. Bu- ing Home in Vienna, Va., after lengthy Mr. Heywood had Mr. Heywood reau will open July 1, illness. He retired in 1949. been with KNxT (Tv) according to an- Los Angeles for eight years, last four Walter C. Johnson, nouncement made last as head of station's promotion -publicity Mr. Chancellor 59, VP and general week by William R. manager of Travelers department. He started his advertising McAndrew, executive VP of NBC Broadcasting Service career with Sylvania Electric Co. in News. Mr. Chancellor joined NBC New York in 1945. Moving to Los Corp. (wTIC-AM -FM- division in 1950 as midwestern Angeles, he was associated with number news TV Hartford, Conn.), has since served in of organizations, including Rexall correspondent and died April 16 at Hart- Vienna, London and Moscow bureaus. ford Hospital of cere- Drug and Los Angeles Area Commu- He was Moscow bureau chief before bral hemorrhage. Mr. nity Chest, before entering TV in 1954. one -year assignment in U. S. as host of Mr. Johnson Johnson joined wTIC's Howard Snyder, 53, comedy writer Mr. Chan- Today show. Most recently, parent firm, Travelers Insurance Co., for Jack Benny for 30 years, died April cellor has been general assignment cor- in 1922 as chief clerk and was trans- 13 in automobile accident in West respondent, working out of New York. ferred in 1925 to wTlc as station's first Hollywood, Calif. Mr. Snyder also John C. Hierlihy, former sales co- announcer. He was named sales man- wrote radio material for Jack Oakie, ordinator for United Artists Television, ager in 1939 and assistant general man- Edgar Bergen, and Fibber McGee and New York, joins Four Star Television ager in 1942. Mr. Johnson was elected Molly, and worked on Bob Newhart International, that city, as sales man- secretary in 1953, director in 1955, and TV show. At time of his death he was ager. Robin C. Armstrong, former VP and general manager in 1957. writing for TV series, My Three Sons. The "three band system" makes it much easier to tune in adjacent shortwave stations on the Mitsubishi Electric 9X- 900S. The "band spread" of the smartlooking 9X -900S is twice that of ordinary models since shortwave frequ- encies have been divided into upper and lower. hands ( Band 1; 4 MC -9 MC, Band 2: 9 MC -18.5 MC) so that "clustered" stations are much further apart on the dial. The fine - tuning adjustment, 9- transistor circuit and " three band system of the 9X -900S make its receptivity something spectacular. Ask your nearest dealer for a demonstration. AM MITSUBISHI ELECTRIC MANUFACTURING COMPANY Head Office: Tokyo Building, Marunouthi, Tokyo Coble Address: MELCO TOKYO BROADCASTING, April '22, 1963 93 FANFARE advertising in other media. It was `smile time' at the Polo Grounds This year, contestants will enter with a special removable liner in Coke bottle WABC HOLDS FINAL JUDGING OF MONA LISA CONTEST tops. Last year, the mailing of actual When Leonardo da Vinci painted the bottle caps caused difficulties with can- "Mona Lisa" back in the 15th century, celling equipment of the Post Office there probably weren't more than 31 Department. assorted Indians living on and around TV Manhatten Island, and it's a safe bet 60 columnists that none of them cared a good war interview NBC stars whoop about the painting, either. -TV is some 60 television But about 500 years later, there were NBC giving from newspapers around the 31,630 persons on and around the same editors a chance for face -to -face inter- island who cared enough about the country views with some of the network's top mystical lady to try their hand at re- stars. producing the Renaissance classic. Starting last week, the network is It all came about as response to a playing host to the writers in weekly promotion by -AM -FM New York west in New York for four weeks. to publicize the appearance of the sessions A group of 15 -18 writers will be re- Mona Lisa at New York's Metropolitan Mona at Polo Grounds ceived each week, and interviews with Museum of Art. network performers, producers and asked its listeners to play, (see picture above) the smallest The station sub- executives, as well as personalities from mit versions were so small a 1,000 -power microscope their of the painting, and NBC -TV's new shows will be arranged. offered had to be employed, and the best were nominal cash prizes for the By breaking the editors into smaller good a midtown department largest, smallest, most artistic, and most so that groups instead of the mass interviews of them for a humorous reproductions. The biggest store displayed some held in previous ventures, NBC hopes: was in entries were so big that the Polo month. Salvatore Dali called to to give each editor an exclusive story, winners in each division. Grounds had to be used for their dis- judge the with more than 1,000 interviews re- sulting. The groups are received at Sunday Customized hints for sion Inc., New York, WTEV'S represen- tative. The April 18 -19 sessions included night cocktail parties where Johnny amateur photographers an air tour of the Providence market in Carson of the Tonight show is host. a 25- passenger helicopter, a market pres- Mondays, Tuesdays and Wednesdays Radio stations desiring to inform lis- entation, a ch. 6 are occupied with interviews, each editor teners of picture- making tour of the outlet's opportunities studios, cocktails and dinner. having 15 interviews. at local events, can get custom -tailored The second half of the week, the same scripts on the subject. Army uses 'Gallant Men' NBC personalities will be interviewed Frank R. Knight, P.O. Box 38, On- by the New York syndicated and wire - chiota, N. Y., wrote a few one -minute A new Army recruiting campaign is service press. The operation was devel- and three -minute scripts for wrrsz Sar- employing still photographs and sound oped by two NBC -TV vice presidents, anac Lake, N. Y., during that city's film segments from two ABC -TV war- Sydney H. Eiges and Ellis O. Moore. winter carnival. The non -commercial time series in a display at New York's Some 75% of the 80 invited editors scripts were designed to aid the thou- Coliseum. The campaign, part of a accepted. sands of amateur photographers who national tie -up between the Army and were misusing their cameras during the ABC-1V for recruiting purposes, uses Drumbeats ... daytime events and not using their photos and segments from The Gallant Three weeks' mail WBBM -TV Chi- cameras at night, because they didn't Men and Combat. Also being distributed cago received 31,000 requests in three know how. nationally are three -color posters and weeks for a game and puzzle book of- Mr. Rogers, who has written books, window cards using the slogan "Join fered on its morning children's pro- articles and columns on amateur picture The Gallant Men of the U.S. Army." gram, Breakfast House. John Coughlin, making for Eastman Kodak Co., is the show's host, had offered to mail the now offering this "how -to" service free. Coca -Cola plans bigger book to viewers sending their names To receive localized scripts, tailored and addresses to the station. to local stations' needs, a listing and 'Sweepstakes' promotion Gray description of impending events repre- The Coca-Cola Co. is following its Major Barry Gray, host of the senting popular picture- making oppor- successful "Tour the World Sweep- Barry Gray Show on WMCA New York, tunities should be sent to Mr. Rogers. stakes" of last summer with a "Go is originating his shows from Washing- America Sweepstakes" this year. Last ton in the last two weeks in April dur- ing Bird's eye view of year's promotion drew over 9 million which time he is interviewing promi- nent Washington officials. The long - market for agencymen entries and more are expected this summer as the contest and its advertis- distance broadcast is to accommodate the active Pentagon Providence, R.I., agency account ex- ing and promotion support have been duty of Mr. Gray, ecutives last week got a birds'-eye view expanded. who is a U. S. Army reserve major. of their market as part of a two -day Value of prizes in this year's compe- Auto ad standards The National Au- open house sponsored by WTEV (Tv) tition is $250,000, with 55 prizes set tomobile Dealers Association has pub- New Bedford, Mass. as a special incentive for Coca-Cola lished a guide for all advertising media, The station, which went on the air dealers. "Recommended Standards of Practice Jan. 1, played host to about 75 agency Local and national television spots for Selling and Advertising Automo- men and also personnel of H -R Televi- will support the promotion as well as biles." It is part of the group's cam - 94 BROADCASTING, April 22, 1963 sion to the home ball games at a mini- mal cost. Eventually the "Golden Agers" themselves will be responsible for the promotion and the upkeep of the club. ez Free music given WCOP -AM -FM Bos- ton held a competition for non -profit civic, religious and social clubs. The winning organization will have at its ( disposal for one night's use the Civic ONO Symphony Orchestra of Boston, com- 4 WHEN posed of 70 musicians, a choral group pople and a free hall that will seat 1,100 peo- more q ` ple. The winner has a choice of either 0 or holding the news selling fund -raising tickets a free concert for its own organization. an is Far -flung contest Entries from 36 states, the District of Columbia, four Canadian provinces and one Mexican s: territory were received by wcco Min- neapolis in its mail pull promotion on WFAA blinks news warning to motorists the Hobbs House all night show. Host Franklin Hobbs received 12,449 en- WFAA Dallas now signals motorists quencies (alternating with WBAP Fort tries in the contest, which offered list- when it is broadcasting news. Bill- Worth), one quotation mark flashes eners a chance to win three portable boards flash the station's frequency "570" (see picture) and the other transistor radios by giving the time of from quotation marks. Since the sta- flashes "820," indicating the fre- the contest announcement to which they tion broadcasts on two different fre- quency WFAA is on at the tinte. were responding. The next 40 wow Omaha observed its 40th anniversary on April 2. paign against false, misleading, decep- in the Philadelphia Enquirer, consists As part of the celebration, wow is tive and unethical automobile advertis- of various cut-out items, including a "do conducting a contest asking its listen- ing. The association is urging publish- not disturb" sign for the attentive fan ers to tell what programing they would ers and broadcasters to establish the and a "victory pennant" which a Phillies like to hear in the next 40 years. highest standards for acceptance of au- rooter can wave as he follows the game tomobile advertising. The booklet is at home. available from the association's public WJW Agers receive bene- "INSURED AGAINST EVERYTHING." relations department, 2000 K Street -TV Golden fits WJW -TV Cleveland has started a YES? Check on the chance that some- N. W., Washington 6. "Golden Agers Club." Robert S. body "out there" will accuse you of WFIL rooting kit A kit for cheering Buchanan, general manager of WJW -TV, LIBEL on the Philadelphia Phillies National says the prime purpose of this club is League baseball team has been issued to provide benefits for senior citizens SLANDER ' by WFIL -AM -TV in that city, the sta- 62 years of age or older, retired, or no INVASION OF PRIVACY tions which broadcast the club's games. longer engaged in an occupation. One PIRACY, VIOLATION OF The kit, which the stations had printed benefit has been initiated with admis- COPYRIGHT. For these and related hazards you need our EXCESS POLICY to ADDENDA TO 1963 BROADCASTING YEARBOOK hold your loss upon any claim to whatever figure you choose to Corrections to the 1963 BROADCAST- ville, W. Va." A- 142 -Under Salisbury, Maryland, delete carry yourself - INSURANCE to ING YEARBOOK. For readers' conveni- listing for Delmarva Community Antenna Corp. Under General Tv Inc. Salisbury cover the excess. ence, the information is arranged in change street number to 227; change num- order of YEARBOOK section and page ber of subscribers to 6,200; under chan- WE ORIGINATED THIS nels listed for Washington delete WRC- number. TV, WTOP -TV and WMAL -TV; add SPECIAL COVER WMAR -TV, WJZ -TV, WBAL -TV, all Bal- A-Facilities of Television timore. AND IT IS USED NATION -WIDE A -18 -WCKT Miami, licensee changed to B- Facilities of Radio is Sunbeam Television Corp. (acquired sta- B -11 -KOFA Yuma delete entire listing. and SATISFACTORY tion Dec. 19, 1962). B -15 -KERN Bakersfield delete reference to A- 38- KTAG -TV Lake Charles delete entire McClatchy; station sold to KERN Inc., AND INEXPENSIVE. listing. Feb. 1, 1963. -WVUE -TV New Orleans, correct call B -16 -KRML Carmel under Specialty pro- Write for details and rates. letters. grams substitute 1 for 7,i hr. after Ger- A- 52- KMBC -TV Kansas City, delete Robert man; delete executives and substitute Draughon, add David Green, dir adv Sam S. Smith. owner & gen mgr; Beryle prom. I. Gonzales, stn mgr, prog dir & coml EMPLOYERS A- 57- KRNM -TV Roswell delete entire list- mgr. ing. B-28-Insert before Woodland: WILLOWS, A -65 -WECT Wilmington change ownership Glenn County, KIQS (1962): 1560 kc; 250 - REINSURANCE to Roy H. Park Broadcasting Inc. D. Hotel. Phone WEllington after highest Willows A- 80- WSBA -TV York add 4 -4654. Glenn County Broadcasters (orig- CORPORATION hour rate $220; under color facilities, sub- inal owners). Vern C. Hatfield, vp & gen stitute none for network; under Execu- 21 WEST TENTH STREET tives John D. Eisenhauer is prog mgr only B-42-WILZ St. Petersburg Beach new (delete prom mgr); add H. David Berlin, phone 362 -1711. Delete executives and KANSAS CITY, MO. loe sis mgr. substitute Charles W. Mackey, pres; Rich- F.andsco A- 99-KBAS -TV Ephrata delete entire list - & Thomas New Yo.k, Chicago Son ard L. Marsh, gen coml mgr; 107 WIII Son, 175 W I00 Bush ing. W. Lawson, prog dir; Joy Hill, prom mgr; Se Jackson Se A- 101 -WJPB -TV Weston, under Ownership delete "and 10% of WETZ New Martins- (continued on page 96) 95 BROADCASTING, April 22, 1963 Donald K. King, news dir; Neil Spencer, Harlan Oakes. Executives are Cal Young, C- Equipment chief engr; Jim Gallagher, sports dir. pres; Pat Mulherin, gen mgr. C -3- Product Guide: Utility Tower Co. B -51 -WHTN Thomaston delete entire list- B- 172 -WMPS Memphis executives Harold should be listed under the following ing. R. Krelstein, pres; Allan Avery, vp & gen headings: B -53 -KBGN Caldwell delete executives and mgr; Charles Sullivan, sales mgr; Hal C -3 Antennas & Accessories substitute F. Demcy Mylar, co -owner & Smith, prog dir; Rodge Warwick, news C -5 Community Antenna Tv Systems gen mgr; Vic Crandall, stn mgr; Dick dir; Joe Deaderick, chief engr. WMPS- Communications Systems Shaw, news dir; Chuck Randolph, prom FM: Aubrey Guy, dir. C -10 Towers, Accessories, Services dir; John Runkle, sls mgr and chief engr. B- 174 -KTON Belton, Bee County not Bee- Translators & Accessories B -58 -WNSH Highland Park mailing ad- ville. Transmission Line dress: 570 County Line Road, Deerfield, B- 176 -KLIF Dallas (move listing from Ill. Highland Park, page B -179 where it was D- Codes /Program Services B- 73 -WTCO Campbellsville change address placed in error). D- 10-British Information Services change to P. O. Box 28; delete executives and -KPSD (FM) Dallas delete entire listing. address to 845 Third Ave., New York 22. substitute Dr. R. D. Ingram, pres; Linsey B- 179 -KPCN Grand Prairie add Dallas 21, Plaza 2 -8400. Alan J. Waple, dir news Hardin, vp & prog dir; George O. Ber- Tex., after P. O. Box 866. division. tram, secy -treas; Mrs. Naomi Beard, gen B- 183 -KNEE Nacogdoches correct call let- D- 15-MPO Videotronics Inc. change ad- mgr; Thomas Kerr, coml mgr; Jim Hum - ters KEEE. dress to 222 E. 44th St., New York City. phrey, news dir; Pat Beard, sports dir; B -185- Terrell Hills is in Bexar County. D -26 -Under Radio and Tv News Services Harvey Kingsbury, chief engr. KITE listing should appear under Terrell American Radio News Inc. change address B -86 -WNAC Boston change executives list- Hills, not San Antonio. to 505 Fifth Ave., New York 17. Phone: ing to William M. McCormick, pres & gen -KTLW Texas City change P. O. Box to HA 4 -8211 and YU 6 -3410. mgr; Proctor Jones, sls dir; John D. 2279. Executives are J. G. "Bob" Greer, D -26 -Radio Pulsebeat News change address Maloy, prog dir; Al Korn, prom & adv gen & coml mgr; James C. Brannon, prog to 222 E. 46th St., New York 17. Phone dir; Bill Whalen, news dir; Irving Robin- & news dir; Luke Stripling, chief engr. TN 7 -8770. son, technical dir. B- 188 -KNOI Spanish Fork change phone D -31 -Negro Programming under Texas, B -89 -WSPR Springfield delete Durham number to 489 -5166. Delete John Gal - add: KZEY Tyler 100 %. Caldwell, add Keith Silver as news & arneau, news dir. Reps, sports dir. B- 194-WARR (FM) Warrenton add See E-Networks, Trade Groups B -94-WILS Lansing delete WILX -TV: Tv Arundel Stations in Group Ownership. E- 3- Advertising Time Sales Inc. new Chi- companion of WILS. WEER. Warrenton delete reference to cago address: 1 E. Wacker Dr. Phone B- 107-KEMO (FM) St. Louis delete entire Arundel Stations in Group Ownership. 321 -0180. listing. B- 198 -KREW Sunnyside Network CBS, de- E- 10- Change WPST -TV to WLBW -TV Mi- B- 109 -KGHL Billings delete KGHL -TV: lete MBS. ami. Tv companion of KGHL. B- 199 -KPQ Wenatchee change address to -Assn. of Maximum Service Telecasters B- 112 -WMOU Berlin Rep is Bill Creed As- P. O. Box 159; Network ABC; Reps Hol- Inc. 1735 DeSales St., N.W., Washington sociates. lingbery, Moore (Seattle and Portland). 6, D. C. DIstrict 7 -5412. Jack Harris, B- 132 -WMYN Mayodan correct call letters. Executives are James W. Wallace, pres & KPRC -TV Houston, pres; Charles H. B- 140 -WRFD -FM Columbus programs sep- mgr; Carl Tyler opns & news dir; Fred Crutchfield, Jefferson Standard Broadcast- arately from WRFD. Harkness, traffic. ing Co., Charlotte, N. C., 1st vp; Lawrence B- 162 -WLOV (FM) Cranston delete entire B- 200 -WKEE Huntington change address H. Rogers II, Taft Broadcasting Co., Cin- listing. to 823 Fourth Avenue. Executives are cinnati, 2nd vp; Harold Essex, WSJS -TV WWRI West Warwick change power to Wayne W. Geyer, pres & gen mgr; Robert Winston -Salem, N. C., sec -treas; Lester 1 kw -D, 250 w -N. O'Dell, vp & stn mgr; Paul M. Brown, sls W. Lindow, exec dir, asst secv- treas. B- 166 -WGUS North Augusta, Aiken County prom mgr; John T. Thacker, coml mgr; -Delete Committee for Competitive Tele- change address to P. O. Box 1475, Au- James Robert Martin, prog dir; Raydon vision. See Assn. for Competitive Tele- gusta, Ga. Add to Rep Dora -Clayton and Thompson, chief engr. vision. FOR THE RECORD STATION AUTHORIZATIONS, APPLICATIONS As compiled by BROADCASTING April SH- specified hours. - educational. Ann. - VHF ch. 9 (186 -192 mc); ERP 55 kw vis., Announced. 30 kw aur. Ant. height above average ter- 11 through April 17 and based on fil- rain 600 ft., above ground 147 ft. P. O. New TV stations address c/o H. Scott Killgore, 100 Cali- ings, authorizations and other actions fornia Street, San Francisco. Estimated of the FCC during that period. ACTIONS BY FCC construction cost $53,126; first year operat- El KXO -TV Inc. Granted ing cost $100,000; revenue $110,000. Studio This department includes data on Centro, Calif.- and CP for new TV on VHF ch. '7 (174 -180 mc); trans. locations El Centro. Geographic new stations, changes in existing sta- ERP 82.3 kw vis., 45.7 kw aur. Ant. height coordinates 32° 47' 35" N. Lat., 115° 32' 32" above average terrain 410 ft. P. O. address W. Long. Type trans. Gates BT500 CH, tions, ownership changes, hearing cases, Box 140, El Centro. Estimated construction type ant. Jampro JAT 4/7. Legal counsel rules & standards changes, routine cost $101,715; first year operating cost $120; Cohen & Marks, Washington, D. C.; con- 000; revenue $127,000. Studio and trans. sulting engineer A. E. Towne & Associates, roundup of other commission activity. locations, both El Centro. Geographic co- San Francisco. Principals: H. Scott Killgore ordinates 32° 46' 34" N. Lat., 115° 32' 59" (50.1 %) and others. Tele- Bcstrs. is licensee Abbreviations: DA- directional antenna. CP W. Long. Type trans. RCA TT2 -BH, type of WPOP Hartford, Conn., KUDL Kansas -construction permit. ERP- effective radi- ant. Jampro JATV 98/H. Legal counsel City, Mo.; KALI San Gabriel and KOFY ated power. VHF -very high frequency. UHF Fisher, Wayland, Duvall & Southmayd, San Mateo, both California, and KZON -ultra high frequency. ant.- antenna. aur. - Washington, D. C.; consulting engineer E. Tolleston, Ariz. Action April 10. aural. vis.-visual. kw- kilowatts. w- watts. E. Benham, Van Nuys, Calif. Principals: mc- megacycles. D -day. N- night. LS- Marco liana (58 %), William J. Ewing local sunset. mod. -modification. trans.- (17.2 %), Robert N. Ordonez (15.2 %) and APPLICATIONS transmitter. unl.- unlimited hours. kc-kilo- Gorden Belson and Robert E. Baker (each Miami, Supreme Bcstg. Inc. cycles. SCA- subsidiary communications au- 4.8 %). Action April 10. Fla.- UHF thorization. SSA-special service authoriza- El Centro, Calif.-Tele- Bcstrs. of Cali- ch. 33 (584 -590 mc); ERP 220 kw vis., 22 tion. STA- special temporary authorization. fornia Inc. Granted CP for new TV on kw aur. Ant. height above average terrain 253 ft., above ground 253 ft. P. O. address c/o George A. Mayoral, Jung Hotel, 1500 Canal Street, New Orleans, La. Estimated construction cost $191,200; first year operat- ing cost $90,000; revenue $90,000. Studio and trans. locations both Miami. Geographic coordinates 25° 46' 34" N. Lat., 80° 11' 26" W. Long. Type trans. ITA TVU -12A, type EDWIN TORNBERG ant. Alford 1044 S. Legal counsel Loucks and Jansky, Washington, D. C.; consulting engineer George A. Mayoral, New Orleans. & COMPANY, INC. Principals: Flora S. Nelson, executrix of estate of Chester F. Owens (83 %), Roy A. Nelson (10 %), George A. Mayoral (5 %) and Richard E. Voelker and Gus L. Levy (each 1 %). Applicant owns WJMR-AM -TV and WRCM -FM, both New Orleans, and 25% Negotiators For The Purchase And Sale Of of WORA -TV Mayaguez and WFQM -FM and Radio And TV Stations WKYN San Juan, all Puerto Rico, and WSVI -TV St. Croix, V. I. Ann. April 16. Appraisers Financial Advisors Toledo, Ohio-D. H. Overmyer. UHF ch. 79 (860 -866 mc); ERP 393.5 kw vis., 210.2 kw aur. Ant. above New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 height average terrain 1,013.7 ft., above ground 1,035 ft. P. O. West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5-3164 address 1062 Post Street, Toledo. Estimated Washington -711 14th St., N.W., Washington, D.C. DI 7-8531 construction cost $1,003,078; first year operating cost $550,000; revenue $400,000. Studio and trans. locations both Oregon, Ohio. Geographic coordinates 41° 39' 25" 96 BROADCASTING, April 22, 1963 N. Lat., 83° 28' 32" W. Long. Type trans. pending final decision in Doc. 14419 and location to Lincoln Park, continued opera- RCA TTU -25B, type ant. RCA TTU -27J. (2) program tests not to be authorized until tion on 92.3 mc. Action April 10. Legal counsel Fly, Shuebruk, Blume & permittee is divested of interest in WIVE WLBG -FM Laurens -Clinton, S. C. - Gaguine, Washington, D. C.; consulting Ashland, Va., by April 11, 1964. Estimated Granted mod. of license to change station construction cost $22,200; first year operat- location to Laurens and delete main studio engineer Carl E. Smith, Consulting Radio John Engineer, Cleveland. D. H. Overmyer, sole ing cost $50,000; revenue $72,000. in Clinton, continued operation on 100.5 Laurino is sole owner. July 13, 1962, initial mc. Action April 10. owner, is Toledo businessman and owns decision looked toward grant. Action April weekly newspaper there. Ann. April 15. 11. APPLICATION KOAP -FM Portland, Ore. -CP to change frequency from 92.3 mc, ch. 222, to 91.5 New AM stations Existing AM stations mc, ch. 218, and change to non- commer- cial educational FM. Ann. April 16. ACTIONS BY FCC ACTIONS BY FCC Highland, 111.- Progressive Bcstg. Corp. KHOT Madera, Calif.- Granted change Granted CP for new AM on 1510 kc, 250 from DA to nondirectional, continued Ownership changes w -D, DA. Pre -sunrise operation with day- operation on 1250 kc, 500 w -D conditioned time facilities precluded pending final de- that presunrise operation with daytime fa- ACTIONS BY FCC cision in Doc. 14419. P. O. address c/o cilities precluded pending final decision in Glenn F. Bircher, 2109 Hill Crest Drive, High- decision in Doc. 14419. Action April 10. WSIV Pekin, Ill.-Granted assignment of license and CP from Pekin Bcstg. Co. to land. Estimated construction cost $18,942; WBYS Canton, Ill.-Waived Sec. 3.24 (g) same. No first year operating cost $25,790; revenue of rules and granted increased power on WSIV Inc.; ownership remains $48,047. financial consideration involved. Action Principals: Glenn F. Bircher (60.8 %) 1560 kc, D, from 250 w to 10 kw, with DA; April 15. and others. Mr. Bircher is electronics conditions and presunrise operation with engineer. Feb. 20 initial decision looked to- daytime facilities precluded pending final KMAR Winnsboro. La.- Granted assign- decisions in Doc. 14419. Action April 10. ment of license from J. H. Martin and W. ward grant. Action April 16. Gordon Allen (each 48 %) and Betty C. WEBQ Harrisburg, I11.- Waived Sec. 1.354 Martin and Madeline Allen (each 2 %), d/b Vandalia. I11. -Peter -Mark Bcstg. Co. (e) of procedural rules and granted in- as Franklin Bcstg. Inc., to Albert Greenwald, Granted CP for new AM on 1500 kc, 250 -w. creased daytime power on 1240 kc from Si J. Willing, Leo L. Lowentritt, James D. P.O. address 216 Ferguson Street, Jerseyville, 250 w to 1 kw, continued nighttime opera- Mays and A. C. Liles Sr. (each 20 %), tr /as Ill. Estimated construction cost $13,685.63; tion with 250 w; conditions. Action April 10. KMAR Bcstg. Corp. Consideration $75,000. first year operating cost $36,000; revenue WAYE Dundalk, Md.- Waived Sec. 3.188 Mr. Willing is gen. mgr. of KMAR; other $48,000. Wilbur J. Meyer, sole owner, is (b)(2) of rules and granted increased principals are local businessmen. Action majority stockholder of WJBM Jerseyville, power on 860 kc, DA, D, from 500 w to 1 April 16. Ill. Feb. 20 initial decision looked toward kw, make changes in DA, and change sta- WVOB Bel Air, Md.-Granted assignment action. Action April 16. tion location designation to Baltimore; con- of CP from Lee L. Case, John D. Worthing- ditions. Action April 17. ton, Arthur A. Snowberger, George W. Garden City, Mich. -Garden City Bcstg. WNJH Hammonton, N. J.- Granted in- Truelove, Samuel Miller and LeRoy Stokes Co. Granted CP for new AM on 1090 kc. creased power on 1580 kc, D, from 250 w (each 16 2/3 %). d/b as Bel Air Bcstg. Co., 250 w -D, DA. Pre -sunrise operation with to 1 kw; remote control permitted; con- to same persons in same percentages tr /as daytime facilities precluded pending final dition. Action April 17. Bel Air Bcstg. Inc. No financial considera- decision in Doc. 14419. P. O. address c/o WHAZ Troy, N. Y.- Waived Sec. 3.71(a) tion involved. Action April 12. Douglas Campbell, 33533 Five Mile Road, of rules and granted mod. of license to WCTR Chestertown, Md.- Granted assign- Livonia, Mich. Estimated construction cost operate daytime from 12 noon until 5 p.m. ment of CP from Russell H. Morgan (100 %) $84,000; first year operating cost $90,000; or until LS, whichever occurs earlier, Mon- to Russell H. and Kathryn V. Morgan (100% revenue $120,000. Principals: Douglas Camp- day through Friday, also other daytime as joint tenants), tr /as WCTR Inc. No bell (13.9 %) hours for special events and programs. financial consideration involved. Action and others. Action April 10. without share -time arrangement with April 11. York Mocksville, N. C.- Wilkes Bcstg. Co. WPOW and WEVD New City, but con- WKRK Murphy, N. C.- Granted transfer tinued nighttime share -time arrangement of of licensee corporation, Childress Granted CP for new AM on 1520 kc, 5 kw with latter stations. Action April 10. control D, reduced to 1 kw during critical hours. Bcstg. Corp. of Murphy, from James B. Interference condition and pre -sunrise WSPA Spartanburg, S. C.- Granted re- Childress (79% before transfer, 4% after) newal of license. Comr. Henry not par- to Paul V. Ridenhour (51% after, 20% be- operation with daytime facilities precluded ticipating. Action April 17. Loren Davis (22 %) and W. T. Brown pending final decision in Doc. 14419. P. fore), O. W. in- Jr. (22 %). Mr. Childress' wife retains 1 %. address Box 950, North Wilkesboro, N. C. WKEE Huntington, Va.- Granted creased power on 800 kc, D, from 1 kw to Consideration $45,000. Action April 11. Estimated construction cost $33,028; first 5 kw; remote control permitted. Action KZOL Farwell, Tex.- Granted assignment year operating cost $50,000; revenue $60,000. April 10. of license from Theodore Rozzell and Gabe Principals: Doris B. Brown and Roland B. D. Anderson (each 50 %), d/b as KZOL Potter (each 50 %). Wilkes is licensee of APPLICATION Bcstg. Co., to Mr. Anderson (100 %). Con- WATA Boone and WKBC North Wilkes- sideration $15,550. Action April 16. boro. both North Carolina. Oct. 1, 1962, KVSO Ardmore, Okla.-CP to increase KENE Toppenish, Wash. -Granted trans- initial decision looked toward grant. Ac- daytime power from 250 w to 1 kw and fer of control of licensee corporation, Radio tion April 16. install new trans. Ann. April 16. Bcstrs. Inc., from John R. and Dorothy W. Woodroofe (100 %) to John R. and Catherine Niles, Ohio -Niles Bcstg. Co. Granted CP M. DiMeo (100 %). Consideration $35,000. 1540 Existing FM stations Mr. DiMeo is station manager of KAYO for new AM on kc, 500 w -D. P. O. DiMeo is housewife. address 411 Mahoning Bank Building, Seattle, Wash.; Mrs. Youngstown, Ohio. Estimated construction ACTIONS BY FCC Action April 16. cost $35,779; first year operating cost $42,000; KUFY (FM) Redwood City, Calif.- revenue $58,000. Principals include Frank Granted mod. of CP to change designation APPLICATIONS Bevilacqua, Stephen Conti (each 40 %) and of station location to San Mateo, continued KVIP -TV Redding, Calif.-Seeks assign- Peter Michaels, (2 %). Mr. Bevilacqua is in operation on 107.7 mc. Action April 10. ment of license from George Fleharty life insurance. Mr. Conti is in bakery busi- WLIN (FM) Detroit, Mich.- Granted mod. (38 %), Laurence W. Carr (14.37 %), Carl R. ness. Mr. Michaels is lawyer. Feb. 20 initial of CP to change designation of station McConnell (22.62 %) and others, d/b as decision looked toward action. Action April 16 Uhrichsville, Ohlo- Tuscarawas Bcstg. Co. Granted CP for new AM on 1540 kc, 250 w -D. P. O. address 226 N. Main Street, Uh- -SUBSCRIPTION APPLICATION -- richsville. Ohio. Estimated construction cost $14,159; first year operating cost $53,400; BROADCASTING The Businessweekly of Television and Radio revenue $61,200. Principals include Theo- dore W. Austin, (35 %) James Natoli Jr., 1735 DeSales Street, N.W., Washington 6, D. C. -o and Mary C. Natoli (each 25 %) and others. .5 Mr. Austin is minority stockholder WSTP- Please start my subscription immediately for- o. AM-FM Salisbury, N. C. Mr. Natoli is em- weekly issues Payment attached ci ploye of KYW -TV Cleveland. Feb. 20 initial 52 weekly issues $7.00 104 $12.00 Please bill decision looked toward action. Action April 52 issues & 1963 Yearbook $12.00 `o 16. 1963 Yearbook $5.00 o, Danville, Pa.-Montour County Bcstg. Co. u Granted CP for new AM on 1570 kc; I kw -D. P. O. address c/o William Emert, name title /position" O WPHB Philipsburg, Pa. Estimated construc- s tion cost $9,790; first year operating cost address Business $17,376; revenue $64,860. Principals: William Home Emert & Dean Sharpless (equal partners). Mr. Emert owns WPHB Philipsburg, Pa.; Mr. Sharpless is chief engineer of WPHB. Action April 11. city zone state Chester, Va.- Virginia Regional Bcstrs. Granted CP for new AM on 1410 kc, 5 kw -D. Conditions: (1) pre- sunrise opera- company name tion with daytime facilities precluded 97 BROADCASTING, April 22, 1963 WAAT Trenton, N. J.- Denied petitions for waiver of Sec. 3.28 (d) (3) of rules and designated for hearing application to change operation on 1300 kc from 250 w -D, to S kw, SUMMARY OF COMMERCIAL BROADCASTING unl., with DA -2; made FAA and WKAP Allentown, Pa., parties to proceeding. Ac- Compiled by BROADCASTING, April 17 tion April 10. KEBE Jacksonville, Tex. -Designated for ON AIR NOT ON AIR TOTAL APPLICATIONS hearing application to increase daytime Lic. Cps. Cps. for new stations power on 1400 kc from 250 w to 1 kw con- tinued nighttime operation with 250 w; AM 3,768 62 134 411 made KBUD Athens, which filed opposing FM 1,071 31 108 192 letter. party to proceeding. Action April 10. TV 518 62 83 117 KPLT Paris, Tex.-Designated for hear- ing application to increase daytime power on 1490 kc from 250 w to 1 kw, continued nighttime operation with 250 w; made KBOX Dallas and KTXO Sherman, which filed opposing petition and letter, respec- OPERATING TELEVISION STATIONS tively, parties to proceeding. Action April 10. Compiled by BROADCASTING, April 17 TOTAL OTHER ACTIONS VHF UHF TV By memorandum opinion and order. Commercial 487 93 580 commission (1) granted petition for recon- Non -commercial 21 sideration filed by KCMC Inc. (KTAL -TV, 47 68' ch. 6), Texarkana. Tex.. to extent of stay- ing Dec. 18 1962, grant to KTBS Inc., for mod. of CP to increase ant. height of KTBS -TV (ch. 3) Shreveport, La., additional COMMERCIAL STATION BOXSCORE 200 ft., to 1,780 ft.; (2) afforded KTBS Inc. opportunity to file within 30 days further programing information concerning new predicted service area; (3) afforded KCMC Compiled by FCC, March 31 Inc. opportunity to file responsive pleading within 15 days of date of service of such AM FM TV programing submission, and (4) dismissed Licensed (all on air) 3,768 1,070 518 KCMC Inc.'s petition to vacate order and April 17. Cps on air (new stations) 62 32 62 deny KTBS -TV application. Action Cps not on air (new stations) 125 109 81 Pending proceeding to revise rules gov- erning private international broadcast sta- Total authorized stations 3,955 1,211 661 tions which it licenses, commission ordered Applications for new stations (not in hearing) 240 178 68 "freeze" on applications for such new sta- Applications for new stations (in hearing) 180 13 48 tions and requests by existing stations to operate more hours than now authorized.. Total applications for new stations 420 191 116 Comr. Hyde dissented and issued statement. Applications for major changes (not in hearing) 55 3 8 Action April 17. Applications for major changes (in hearing) 282 93 39 By order, granted petition by applicant Total applications for major changes 337 96 47 parties and extended time to April 25 to file Licenses deleted 1 1 0 petition for reconsideration and grant with- out hearing applications of Harry Waller - Cps deleted 0 2 1 stein, receiver, Tv Co. of America Inc., for 'Includes 3 stations operating on unreserved channels. renewal of license, assignment of license, and transfer of control of KSHO -TV Las Vegas, Nev. Action April 15. By letter, commission dismissed petition by Robert H. Scott, Saratoga, Calif., request- ing application of NBC for renewal of li- cense of KNBR San Francisco be denied on Shasta Telecasting Corp., to Frank M. KOGM -FM Tulsa, Okla.-Seeks assign- grounds that station refused Scott time for Crawford, J. Ned Richardson and William B. ment of license from George C. Lynde talk in support of atheism. Action April 10. Smullin (each 27.37, Mr. Smullin tr /as Red- (30 %), W. E. Rowsey Jr. (30%), Harry E. wood Bcstg. Inc.) and others, tr /as Sacra- Rasmussen (29 %) and others, d/b as Sound WCBQ Whitehall, Mich. -By letter, denied mento Valley TV Inc. Consideration $1,- Unlimited Radio Enterprises Inc., to Sidney petition for waiver of AM "freeze" rule 280,000. Mr. Crawford owns lumber firms; Carl Mark (60 %) and wife, Patricia G. and returned tendered application to change Mr. Richardson owns KPAY Chico, Calif.; Mark (40 %). Consideration $15,000. Mr. station location to North Muskegon and Mr. Smullin has microwave and CATV Mark is exec. vp and gen. mgr. of KAKC change from SH to unl. time operation. interests and is sole owner of Redwood, Tulsa; Mrs. Mark is sec. of KAKC. Ann. Comr. Hyde not participating. Action April part owner of KBES -TV Medford, KOTI- April 15. 10. TV Klamath Falls, KAGI Grants Pass and Midland, Tex.: calls unassigned -Seeks letter, com- KPIC -TV Roseburg, all Oregon. Stock- assignment of CP from Cyril W. Reddoch KODA Houston, Tex. -By holders of applicant also have application mission (1) denied petition for reconsidera- Ralph L. Hooks and C. Winsett Reddoch 9 which denied second pending for TV on ch. 9 in Redding. Ann. (each 33 '/ %), d/b as Mid -Tex Radio, tion of Jan. action April 15. petition for waiver of AM "freeze" rule to Neil W. Shirley and Charles F. Johnson and, (2) returned retendered application to WABW Annapolis, Md.-Seeks assign- (each 50 %), tr /as Mid -Tex Bcstg. Co. Con- increase power on 1010 kc, DA, D, from 1 ment of license from Lester J. Grenewalt, sideration $4,414. Both applicants are in kw to 5 kw, and install new trans. Comr. Samuel R. Youse and John H. Norris (each CATV and TV engineering businesses. Ann. Hyde not participating. Action April 10. 33 ', (, %), d/b as ABW Bcstrs. Inc., to Ernest April 17. Tannen (50 %) and Marvin Mirvis and Mar- KLO Ogden, Utah -Seeks assignment of By memorandum opinion and order, tin Fox (each 25%), tr /as Radio Chesapeake license from A. L. Glasmann and others, commission dismissed petition by Brainerd Inc. Consideration $125,000. Mr. Tannen d/b as Interstate Corp., to Joyce (50 %) Bcstg. Co. for review of Feb. 6 action deny - owns WDMV Pocomoke City. Md.: Mr. and Cecil L. Heftel (49.99 %) and Mr. Glas- ing petition for reconsideration of Oct. 10 Mirvis is gen. sls. mgr. of WITH Baltimore, mann (.01 %), father of Mrs. Heftel. Con- action and returning as unacceptable under Md.; Mr. Fox is half owner of biscuit com- sideration $166,000. Principals all have AM "freeze" amendment to application to pany. Ann. April 4. present interest in KLO and In KUTV change frequency of KLIZ Brainerd, Minn., (TV) Salt Lake City, Utah, and XLIX from 1380 kc to 1340 kc. Comr. Hyde not WFDF Flint, Mich. -Seeks relinquishment Twin Falls, Idaho. Ann. April 16. participating. Action April 10. of negative control of licensee corporation, By memorandum opinion and order, WFDF Flint Corp. (80,000 shares issued), commission denied petition by American Is- by Howard Mack (40,000 shares before Hearing cases land Bcstg. Corp. for waiver of AM "freeze" transfer, 36,000 after) to Richard P. Doher- rule and returned tendered application for ty and wife (4,000), tr /as Richard P. Doher- INITIAL DECISIONS new AM in Eleele, Kauai, Hawaii, without ty TV-Radio Management Corp. Considera- Hearing Examiner Arthur A. Gladstone prejudice to refiling after "freeze" rule is tion is services rendered. Ann. April 17. issued initial decision looking toward grant- no longer in effect. Comrs. Hyde and Bart- KPRK Livingston, Mont.-Seeks assign- ing application of Avoyelles Bcstg. Corp. for ley dissented. Action April 10. ment of license and CP from Paul B. new AM on 1500 kc, 1 kw -D, in New Roads, By letter, commission granted petition McAdam (100 %), d/b as Yellowstone La.; condition and pre- sunrise operation by RKO General Inc., licensee of WGMS Amusement Co., to Jack F. Hinman (60 %), with daytime facilities precluded pending Bethesda, Md., for waiver of portion final decision in Doc. 14419. Action April 16. of Roberta F. Hinman (39.23 %) and M. L. Hearing Examiner Arthur A. Gladstone Sec. 3.30 of rules requiring majority of pro - Smith (.77 %), tr /as KPRK Inc. Considera- issued grams to be originated either from present tion $71,000. Mr. Hinman is sls. mgr. of initial decision looking toward grant- trans. site studio or from remote points ing application of Jasper County Bestg. within Bethesda. Requested KPRK; Mrs. Hinman is employe of bank: Corp. for new AM on 1560 kc, 250 w -D, in community of Mr. Smith is accountant. Ann. April 15. waiver is tied to proposal to construct new Rensselaer, Ind.; condition that pre -sunrise studio building in Northwest Washington. WKTB Greenville, N. C.-Seeks assign- operation with daytime facilities precluded D. C., in vicinity of upper Wisconsin Ave., ment of CP from John S. Townsend and pending final decision in Doc. 14419. Action to accommodate main studio facilities for others, d/b as H & R Electronics Inc., to April 16. both RKO's WGMS in Bethesda and WGMS- Stanley H. Fox (35 %), Seymour L. Dwor- FM Washington, D. C., which would be sky (25 %), Irvin L. & S. H. Fox (each 15 %) DESIGNATED FOR HEARING equally accessible to residents of both and Milton A. Hight (10 %), tr /as Bell Bcstg. K BAR .1 Inc., Hastings, Neb.-Designated places. Relief requested was granted subject Corp. Consideration $34,071. Principals are for hearing application for new daytime AM to (1) application for proposed main studio owners of WRMT Rocky Mount, N. C. Ann. on 1550 kc. 500 w; made KEDD Dodge City, relocation to be filed on FCC form 301 April 16. Ken., party to proceeding. Action April 10. within one year, accompanied by scale map 98 (FOR THE RECORD) BROADCASTING, April 22, 1963 {-PROF N:SSIONA]L CAR s JAMES C. McNARY -Established 1926 JANSKY & BAILEY - GEORGE C. DAVIS Consulting Engineer Offices and Laboratories PAUL GODLEY CO. CONSULTING ENGINEERS National Press Bldg. RADIO Cr TELEVISION 1339 Wisconsin Ave., N.W. Upper Montclair, N. J. 4, 527 Munsey Bldg. Wash. D. C. Pilgrim 6 -3000 Washington 7, D.C. FEderal 3 -4800 STerling 3 -0111 Telephone District 7 -1205 Laboratories, J. Great Notch, N. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES EQUIPMENT CO. 41 Years' Experience in Radio Lohnes & Culver Everett L. Dillard, Gen. Mgr. Engineering CONSULTING RADIO ENGINEERS Edward F. Lorentz, Chief Engr. Munsey Building District 7 -8215 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1710 H St., N.W. 298 -6850 DI 7 4, D. Washington 4, D. C. -1319 WASHINGTON 6, D. C. Washington C. WASHINGTON 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE L. H. Carr & Associates R U S S E L L P. M A Y A. EARL CULLUM, JR. Consulting KEAR & KENNEDY 711 14th St., N.W. Sheraton Bldg CONSULTING ENGINEERS Radio & Television 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE Washington 5, D. C. Engineers REpublic 7 -3984 WASHINGTON 6, D. C. DALLAS 9, TEXAS Washington 6, D. C. Fort Evans MEIrose 1 -8360 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE 3femb er AFCCE SILLIMAN, MOFFET GEO. P. ADAIR ENG. CO. WALTER F. KEAN GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television P.O. CRestview 4 -8721 Associate Box 32 1405 G St., N.W. Communications -Electronics George M. Skions Republic 7-6646 901 20th St., N. W. 1100 W. Abram 19 E. Quincy St. 7 Washington, D. Hickory -2401 Washington 5, D. C. C. Riverside, III. IA Chicago suburb) ARLINGTON, TEXAS Federal 3 -1116 Member A FCOE Member AFCCE Member AFCCE HAMMETT & EDISON JULES COHEN CARL E. SMITH B. HEFFELFINGER CONSULTING RADIO ENGINEERS JOHN & ASSOCIATES CONSULTING RADIO ENGINEERS 9th Floor, Securities Bldg. 8200 Road Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 Snowville San Francisco 28, California 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Diamond 2 -5208 KANSAS CITY 14, MISSOURI Washington 5, D. C. Phone: 216 -526 -4386 Member AFCCE Member AFCCE Member AFCCE A. E. J. G. ROUNTREE VIR N. JAMES Towne Assocs., Inc. PETE JOHNSON CONSULTING RADIO ENGINEERS TELEVISION and RADIO CONSULTING ENGINEER Consulting am -fm -tv Engineers Applications and Field Engineering ENGINEERING CONSULTANTS P.O. Box 9044 2.32 S. Jasmine St. Applications -Field Engineering Phone: (Area Code 333 420 Taylor St. Texas 3031 -5562 Austin 56, Suite 601 Kanawha Hotel Bldg. DENVER 22, COLORADO San Francisco 2, Calif. GLendale 2 -3073 Charleston, W.Va. Dickens 2 -6281 Member AFCCE PR 5 -3100 E. MERL SAXON WILLIAM B. CARR RAYMOND ROHRER E. HAROLD MUNN, JR. & Associates CONSULTING RADIO ENGINEER Consulting Engineer BROADCAST ENGINEERING AM -FM -TV Consulting Radio Engineers CONSULTANT 622 Hoskins Street 436 Wyatt Bldg. Microwave Box 220 Lufkin, Texas P. 0. Box 13287 Washington 5, D. C. Coldwater, Michigan Fort Worth 18, Texas Phone: 347 -9061 4 NEptune 4 -4242 NEptune -9558 BUtler 1 -1551 Member AFCCE Phone: BRoadway 8 -6733 PAUL DEAN FORD BARKLEY & DEXTER LABS., JOHN H. MULLANEY SPOT YOUR FIRM'S NAME HERE INC. and ASSOCIATES To Be Seen by 100,000° Readers Broadcast Engineering Consultant Donald P. Wise lames M. Moran A Division of Multronics, Inc. -among them, the decision -mak- 4341 South 8th Street Consulting, Research Cr ing station owners and manag- 2000 P St., Development for Broadcasting N.W. ers, chief engineers and techni- Terre Haute, Indiana Industry G Government Washington 6, D. C. cians- applicants for am, fm, tv 50 Frankfort St. Diamond 3 -3716 Columbia Wabash 2643 5 -4666 and facsimile facilities. Fitchburg, Massachusetts Member AFCCE ARB Continuing Readership Study COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS 1735 DeSales St. N.W. AM -FM -TV SPECIALISTS FOR AM -FM -TV Washington 6, D. C. 445 Concord Ave., 103 S. Market St., for availabilities Directory Lee's Summit, Mo. Cambridge 38, Mass. Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022 BROADCASTING, April 22, 1963 9E1 FCC announces make -up of aid- channel committee units The FCC last week announced the Wayne Masters, Melpar, Inc.; Robert M. ciation of Educational Broadcasters; Rush membership of the three committees McDonald, Gavin Instrument Corp.; Ray B. Jones, J. Walter Thompson; Robert Manby, constituting the commission -spon- McMartin, McMartin Industries, Inc.; Robert Showcorporation of America; Ray B. Mc- Y. Nevius, Electronic Industries Association. Martin, McMartin industries, Inc.; Fred C. sored Committee for the Full Devel- Bazil O'Hagan, WNDU -TV South Bend, Ind.; Mueller, West Central Broadcasting Co. opment of All- Channel Broadcasting. H. E. Rhea, Triangle Stations; R. N. Rose, James F. O'Grady, Adam Young, Inc.; L. M. Committee No. 1- Technical Development: The Machlett Laboratories Inc.; Percy H. Sandwick, Electronics Industries Assn.; Law- Ben Adler, Adler Electronics, Inc., chairman, Russell, attorney; Edward L. Shuey, Gates rence Turet, WUHF (TV) Milwaukee; Lawrence and Sarkes Tarzian, Sarkes Tarzian Inc., vice Radio Co.; B. W. St. Clair, Electronics Mis- Webb, Station Representatives Assn.; John chairman; George W. Bartlett, NAB; Jack siles and Communications Inc.; Henry V. Weigel, Weigel Broadcasting Co.; Roger G. Beever, Jerrold Electronics Corp.; Dwayne Stewart, Texas Instruments Inc.; Harold G. Berk, WAKR -TV Akron, Ohio; Julian Kaufman, M. Berner, Regency Electronics; Isaac S. Towlson, General Electric Co.; George R. Spanish International Broadcasting Co.; Rene Blonder, Blonder-Tongue Laboratories, Inc.; Townsend, Townsend Associates; William E. Anselmo, Spanish International Broadcasting C. M. Braum, National Educational TV and Waldrup, Continental Electronics Products Co.; John G. Johnson, WBMG (TV) Birmingham, Radio Center; R. L. Casselberry, General Co.; H. O. Wood, Philco Corp.; Warren Woods, Ala. attorney; C. Electric Co.; Edward D. Chalmers, Oak Manu- Joseph Waters, WUHF (TV) Mil- Committee No. 3- Consu-ner Information: waukee; facturing Co.; Monte Cohen, General Instru- David L. Steel, Association of Fed- L. M. Sandwick, chairman, and Mort Farr, eral Communications ment Corp.; W. L. Dunn, Admiral Corp.; John Consultary Engineers; National Appliance TV Dealers Association, Lewis H. Finneburgh, The Finney Co.; W. English, Great Lakes Television. George vice chairman; Justin L. Albers, RCA Victor- A. Mayoral, Supreme Edward Finkel, JFD Electronics Corp.; Broadcasting Co. RCA Sales Corp.; A. E. Allen, Philco Corp.; Merton Flur, Merton Fiur Associates; A. H. Committee No. 2-UHF Broadcast Station Jack Beever Jerrold Electronics Corp.; Thad Gary, Mallory Electronics Co.; Clyde G. Operation: Seymour N. Siegel, Municipal H. Brown Jr., Association for Competitive Haehnle, Crosley Broadcasting Corp.; Howard Broadcasting System, New York, and chair- Television; Everett S. Brown, General Electric T. Head, Association of Maximum Service man, and Adam Young, Adam Young Inc., Co.; Norman D. Burch, National Retail Mer- Telecasters, Inc.; Garth J. Heisig, Motorola, vice chairman; Isaac S. Blonder, Blonder - chants Association; John C. Doesfer, attorney. Inc.; Joseph Keiner, Gavin Instrument Corp.; Tongue Laboratories Inc.; Thad H. Brown, Jr., Edward Finkel, JFD Electronics Corp.; Clyde Robert S. Kirby, National Bureau of Stand- Association for Competitive Television; Edwin G. Haehnle Crosley Broadcasting Corp.; W. T. ards; Stanley P. Lapin, Adler Electronics Inc.; Cooperstein, New Jersey Television Broad- Hamilton, NNDU -TV South Bend, Ind.; R. B. Robert Jose, ITA Electronics Corp.; Wayne casting Corp.; John W. English, Great Lakes Helhoski, Blonder -Tongue Laboratories Inc.; Lovely, West Central Broadcasting Co.; R. Television; James A. Fellows, National Asso- Harold E. Hill, National Association of Edo. showing proposed studio location in rela- April 22 in proceeding on AM applications By Hearing Examiner Arthur A. Gladstone tion to Bethesda and District of Columbia, of Simon Geller, Gloucester, and Richmond and indicating approximate date on which Brothers Inc. (WMEX), Boston, both Massa- Pursuant to agreements reached at April new studio building will be ready for oc- chusetts. Action April 11. 15 prehearing conference in proceeding on cupancy and (2) the waiver herein granted applications of Marshall Bcstg. Co. and shall not become effective until commission Rescheduled April 23 oral argument for Wright Bcstg. Co. for new AM stations in receipt of, and favorable action on, applica- April 22 in proceeding on AM applications Marshall and East Lansing, both Michigan, tion for studio relocation, and actual com- of Hayward F. Spinks, Hartford and Green- respectively, in Docs. 15017 -8, scheduled mencement of operations from the new stu- ville Bcstg. Co., Greenville, both Kentucky. certain procedural dates. and continued dios. Action April 10. Action April 11. June 20 hearing to July 9. Action April 15. Commission denied request by A. Earl Granted petition by Pinellas Radio Co. Upon request by Broadcast Bureau ex- Cullum Jr. for extension of time from April and extended to April 15 time to file opposi- tended from April 10 to April 30 time to 17 to May 17 to file reply comments in FM tion to motion to enlarge issues filed by file proposed findings and to May 10 for rulemaking proceeding in Doc. 14185. Action Cherry Bcstg. Co. in proceeding on Pinellas replies in proceeding on applications for April 10. for AM in Pinellas Park. renewal of license by Tipton County Bcstrs. apá liAction April 11. (WKBL), Covington, and Shelby County Commission scheduled oral argument Best's. Inc. (WHEY), Millington, and ap- for May 9 in proceeding on application by plication of Huntingdon Bcstg. Co. for new additional (ch. ACTIONS ON MOTIONS AM in Huntingdon, all Tennessee. Action pl ction c 10) April 10. pote cttsapp oHV By Hearing Examiner Duluth, Minn. Action April 10. Basil P. Cooper In proceeding on applications of Pratt- ville Bcstg. Co. and Billy Walker for new By Hearing Examiner AM stations in Prattville, Ala., in Does. Walther W. Routine roundup 14878 -9, granted petitions for leave to amend Guenther (1) by Prattville and place with application Pursuant to hearing examiner's order ACTIONS BY REVIEW BOARD new Sec. III of form 301 so modified as to released Oct. 29, 1962, which held in abey- By memorandum opinion and order in reflect amendment to application accepted ance applicable procedural dates, and Re- proceeding on application of Magic City by Feb. 7 order, and (2) by Walker to place view Board's memorandum opinion and Bcstg. Corp. or additional time to construct with his application new Sec. III of form 301 order released April 9 in AM proceeding on H Birmingham, Ala., in Doc. 14954, so modified as to reflect amendment to his applications of Hastings Bcstg. Co.. Hastings, denied etition for review of examiner's application accepted by Feb. 11 order: and and Albert Lea Bcstg. Co. (KATE), Albert March 12 ruling denying WBHM's request by separate order. in accordance with ex- Lea, both Minnesota, in Does. 14685 -6, sched- for continuance of hearing pending com- aminer's ruling at close of March 21 evi- uled further prehearing conference for April mission action on petition for reconsidera- dentiary hearing. (1) received in evidence 16. Action April 11. tion of designation order. Board Member written statement relating to notice of pub- Nelson concurred. By separate memoran- lication of hearing and copies of Walker Granted motion by res pondent Dutchess dum opinion and order, granted petition by exhibit 14, and closed record, and (2) County Bcstg. Corp. and extended from Voice of Dixie Inc. (WVOK), Birmingham, ordered proposed findings to be filed by April 15 to April 26 time to file proposed Ala., to extent of making it party to pro- May 15. Action April 12. findings of fact and conclusions of law, to- ceeding. Action April 18. gether with proposed corrections to tran- script, and on own motion extended from In proceeding on applications of Lara- By Hearing Examiner James D. April 29 to May 10 time to file replies in mie Community TV Co. for new VHF TV Cunningham proceeding on AM application of Hudson translator stations in Laramie, Wyo., et al., Poughkeepsie, in Docs. 14552 et al., granted petition and Continued April 22 further hearing to NaYyAMsñ Aorp.11WEOK). extended to May 10 time to file exceptions April 29 in proceeding on NBC-RICO broad- to Initial decision. Action April 16. cast transfers and related applications in Docs. 13085 et al. Action April 15. In proceeding on AM applications of By Hearing Examiner David I. Kraushaar Ponce Bcstg. Corp., Cayey, and Abacoa Ra- By dio Corp. (WMIA) Arecibo, both Puerto By Hearing Examiner Millard F. French memorandum opinion and order in Rica, in Docs. 14499995 -5, granted petition by matter of revocation of licenses of Pape TV Ponce and extended to April 25 time to re- By order, formalized agreements made Inc. of WALA -AM -TV Mobile, Ala., (1) spond to Abacoa's petition to enlarge issues. at April 15 prehearing conference in pro- granted motion by Pape TV and rescheduled Action April 16. ceeding on application of Harry Wallerstein, April 15 prehearing conference for June 19, receiver TV Co. of America Inc., for re- and April 29 hearing for June 19, both in In proceeding on AM applications of newal of license, assignment of license. and Mobile, and (2) directed parties to exchange Abacoa Radio Corp. (WRAI), Rio Piedras transfer of control of KSHO -TV Las Vegas, copies of proposed stipulation, by June 13, (San Juan), and Mid -Ocean Bcstg. Corp., Nev., and scheduled further prehearing con- concerning identity, authenticity, dates, and San Juan, both Puerto Rico, in Docs. 14977- ference for May 23 and continued June 3 times of certain editorials allegedly broad- 8, granted petition by Abacoa and extended hearing to June 25. Action April 15. cast by stations concerned and of certaih to April 22 time to file reply to oppositions correspondence, all of which were referred of petition to delete issues filed by Abacoa. Upon request by Brush Bcstg. Co. to in appearing clauses of show cause order, Action April 16. scheduled further prehearing conference for and on any other matters as well to which April 17 in proceeding on 23 application for there can be no real disagreement by par- Rescheduled April oral argument for new AM in Wauchula, Fla. Action April 12. ties. Action April 10, 100 (FOR THE RECORD) BROADCASTING, April 22, 1963 Granted request by Port Chester Bcstg. w to 1 kw, continued nighttime operation Co. and continued April 15 hearing to April with 250 w; remote control permitted; con- ditions. Charles N. Hoffman, 17 in proceeding on application and that of cational Broadcasters; Putnam Bcstg. Corp. for new AM stations WSTA Charlotte Amalie, V. I.-Granted Warwick Manufacturing Corp.; Albert Leon, in Port Chester and Brewster both New license covering installation of new trans. Symphonic Radio & Electronic Corp.; Robert York, respectively. Action April 11. KALL Salt Lake City, Utah- Remote con- D. L'Heureux, National Community TV Asso- trol permitted (aux. trans.); conditions. ciation; Harry Rich, Westrex International; By Hearing Examiner Chester F. WHVW Hyde Park N. Y.- Granted CP to & Naumowicz Jr. install aux. trans. a main trans. site and Richard F. Sandwick, Benton Bowles. specify type trans. James D. Secrest, Electronic Industries Upon request by K -FIV Inc. (KFIV), 18 - KRDO Colorado Springs, Colo. -Granted C. National Edu- Modesto, Calif., continued April pre Association; David Stewart, hearing conference to April 24 in proceeding CP to install old main trans. as aux. trans. cational TV and Radio Center; Elmer Pothen, on AM application. Action April 12. at main trans. site. AT &T; Edwin M. Marshall; American Associa- WGAU Athens, Ga.-Granted CP to in- stall new alternate main trans. at main tion of Advertising Agencies; J. M. Williams, By Hearing Examiner Herbert Sharfman trans. location. RCA Victor; Harold Froelich, WNO (TV) Rock- Upon request by North Atlanta Bcstg. KOQT Bellingham, Wash.- Granted mod. ford, Ill.; Morris Sabin, Olympic Radio & Co. further extended from April 10 to April of CP to move ant. site 290 ft. from present Television; Ross D. Siragusa, Jr., Admiral 19 time for submission of final engineering site. exhibits in proceeding on application and Corp.; Clifford Hunt, Zenith Corp.; Hugh M. Friedman for new AM sta- KNEL Brady, Tex. -Granted extension that of J. Lee of authority to operate sign -off at 7 p.m. Smith, WCOV-TV Montgomery, Ala.; Edward tions in North Atlanta, Ga. Action April 15. for period ending June 30. R. Taylor, Motorola Inc.; Al Levin, WNYC -TV New York; Julian Kaufman, Spanish Inter- ACTIONS BROADCAST Actions of April 8 national Broadcasting Co.; Rene Anselmo, by Broadcast Bureau WBRX Berwick, Pa.- Granted request to Spanish International Broadcasting Co. Actions of April 16 continue existing pre -sunrise operation with Committee No. 2 met in New non -DA and power of 500 w between hours WFEB Sylacauga, Ala.-Granted in- of 4 a.m. and local sunrise until final deci- York last week, Committee No. 3 is creased daytime power on 1340 kc, from 250 sion is reached in Doc. 14419 or until di- w to 1 kw, continued nighttime operation such scheduled to meet in Washington with 250 w, and installation of new trans.; rected to terminate operation, which- conditions. ever occurs first. tomorrow (Tuesday) and Committee WLSM Louisville, Miss.-Granted request WGWC Selma, Ala. -Granted increased to continue existing pre -sunrise operation No. 1 in New York on Wednesday. 1340 kc, 250 w to 1 daytime power on from with non -DA and power of 1 kw between The Executive Committee will meet kw, continued nighttime operation with 250 hours of 4 a.m. and local sunrise until final w, and installation of new trans.; condition. decision is reached in Doc. 14419 or until in Washington on April 29 to review WCON Cornelia, Ga.- Granted increased directed to terminate such operation, which- the work done by the three commit- daytime power on 1450 kc, from 250 w to 1 ever occurs first. kw, continued nighttime operation with 250 WMRC Inc., Tryon, N. C.- Granted CP tees and to plan the next meeting of w, and installation of new trans.; conditions. for new VHF TV translator station, on ch. the full committee on all- channel WDUN Gainesville, Ga.-Granted CP to 11, to translate programs of WFBC -TV (ch. change DA pattern from DA -D to non -DA; 4) Greenville, S. C. broadcasting. condition. Valley TV Club Inc., Nashua & Fort Peck, WFAX Falls Church, Va.- Granted li- Mont.-Granted CP for new UHF -TV trans- censes covering increase in power and in- lator station, on ch. 79, to translate pro- stallation of new trans.; and installation of grains of KOOK (TV) (ch. 2) Billings, Mont. By Acting Chief Hearing Examiner aux. trans. Jay A. Kyle WEMP -FM Milwaukee, Wis. Granted mod. of CP to change type ant.- and type Action of April 5 Designated Examiner Isadore A. Honig trans.; ant. height 440 ft. WZRH Zephyrhills, Fla.- Granted exten- to preside at hearing in proceeding on AM WFTL -FM Fort Lauderdale, Fla.- Granted sion of authority to operate sign -off at 8 application of Delaware Valley Bcstg. Co. to increase ERP to 100 kw. p.m. for period ending June 30. (WAAT), Trenton, N. J.; scheduled pre- mod. of CP hearing conference for May 21 and hearing April 15 for June 24. Action April 16. Action of Fine Designated Examiner Basil P. Cooper to *WHA -TV Madison, Wis.-Granted CP to preside at hearing in proceeding on AM ap- change ERP to vis. 158 kw, aur. 79.4 kw; One TV and two AM stations in Lafay- plication of Wells, Waller & Ballard Inc. trans. location; type trans. and ant.; equip- ette, La., are being notified by commission (KEBE), Jacksonville, Tex.; scheduled pre- ment, and ant. height 740 ft. they are liable for forfeitures for willful hearing conference for May 22 and hearing or repeated violations of Communications for June 25. Action April 16. Actions of April 12 Act and commission sponsorship identifica- Designated Examiner David I. Kraus - KGNC Amarillo, Tex. -Granted renewal tion rules by permitting broadcasts of haar to preside at hearing in proceeding on of license, on which action had been de- "teaser" announcements over stations for AM application Inc. which they received payment without ac- of KPLT (KPLT). ferred, for normal license term. companying broadcasts with proper sponsor- Paris, Tex.; scheduled prehearing confer- WKMF Flint, Mich.-Granted license ship identification. Stations are KLFY -TV, ence for May 22 and hearing for June 25. DA pattern. Action April 16. covering change in Camellia Bcstg. Inc.; KPEL, Radio Lafayette WSYE -TV Elmira, N. Y.-Granted CP to Inc., and KXKW, General Communications Designated Examiner Herbert Sharfman decrease ERP to 113 kw, DA, vis., and 57 Inc. Notice of liability to TV station calls to preside at hearing in proceeding on ap- kw, DA, aur.; increase ant. height to 1220 for $1,000 forfeiture,' that for AM stations plication of K BAR J Inc. for new AM in ft. and make other equipment changes specifies $250 each. Each station was further Hastings Neb.; scheduled prehearing con- (main trans. and ant.). advised that it can, within 30 days, file ference for May 21 and hearing for June 24. statements why it should not be held liable Action April 16. KRRC (FM) Portland, Ore. -Granted mod. of CP to change type ant. or why forfeiture should be reduced to Denied petition by 1360 Bcstg. Inc. lesser amount. Action April 10. (WEBB), Baltimore, Md., to change place Following stations were granted exten- of hearing on AM application from Wash- sions of completion dates as shown: KMNF Action April 11. Albuquerque, N. M., to Oct. 1 and change ington, D. C., to Baltimore. name to James T. Reeves and Faron Young, Rule makings Granted petition by Brush Bcstg. Co. d/b as KFM Bcstrs. (company of same and transferred hearing in proceeding on name); KUFY (FM) Redwood City, Calif., AMENDED application for new AM in Wauchula, Fla., to July 1. from Washington, D. C., to Wauchula. Ac- Commission proposed to amend part 3 tion April 11. of rules to prohibit broadcast of horse rac- Action of April 11 ing information that is or is calculated to Denied petition by Abacoa Radio Corp. be of substantial use to persons engaged in (WRAI), Rio Piedras (San Juan), to change WLOB -FM Portland, Me.- Granted exten- illegal gambling activities. Amendments place of hearing from Washington, D. C., to sion of authority to remain silent for period should remove many problems faced by Rio Piedras, P. R., in proceeding on AM ending May 15. broadcasters in determining whether par- application and that of Mid -Ocean Bcstg. ticular programs fall in category. Comments Corp., San Juan, P. R. Action April 11. Actions of April 10 are invited by May 18. Action April 10. Rescheduled April 11 hearing for May 2 in proceeding on applications on Olney Plevna TV Booster Club, Plevna, Mont.- Bcstg. Co. and James R. Williams for new Granted CP for new VHF TV translator FINALIZED ch. 7, to translate programs of AM stations in Olney, Tex., and Anadarko, station, on By report and order, commission final- Okla., respectively. Action April 10. KDIX -TV (ch. 2) Dickinson, N. D.; condi- tion. ized rulemaking in Doc. 14903 and shifted educational ch. *3 from Roswell to Portales, WBPZ Lock Haven, Pa.- Granted in- N. M. Shift had been requested by Board By Hearing Examiner Forest L. creased daytime power on 1230 ice, from 250 of Regents of Eastern New Mexico U. in McClenning w to 1 kw, continued nighttime operation cooperation with State Dept. of Education. with 250 w, and installation of new trans.; Action April 10. Scheduled further hearing for April 17 remote control permitted; conditions. In consolidated AM proceeding on applica- By report and order, commission final- tions of Eastern Bcstg. System Inc., Brook- KHDN Hardin, Mont.- Granted increased ized rulemaking in Doc. 14842 and assigned daytime power on 1230 kc, from 250 w to 1 ch. 11 to Lead, educational ch. field, Conn. et al., in Docs. 14166 et al. Ac- with 250 commercial tion April 11. kw, continued nighttime operation 9 to Rapid City, and switched educational w, and installation of new trans.; remote reservation from ch. 22 to ch. 10 in Pierre, By order, formalized certain agree- control permitted; conditions. ments reached at April 8 prehearing con- S. D. This was accomplished by substituting ference in proceeding on AM applications KPRB Redmond, Ore. -Granted increased ch.7 for ch. 9 in Sheridan Wyo., and ch. 4 of Ponce Bcstg. Corp., Cayey, and Abacoa daytime power from 250 w to 1 kw, con- for ch. 7 in Lander, Wyo. Rulemaking tinued operation on 1240 kc, SH, and in- stemmed from petitions by Duhamel Bcstg. Radio Corp. (WMIA), Arecibo, both Puerto -TV. 3), Rapid City, Rico, in Docs. 14994 -5, and scheduled certain stallation of new trans.; conditions. Enterprises (KOTA ch. procedural dates, and continued May 15 WKPT Kingsport, Tenn.-Granted in- and South Dakota state superintendent of hearing to July 16. Action April 11. creased daytime power on 1400 kc, from 250 public instruction. Action April 10. BROADCASTING, April 22, 1963 101 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- Monday preceding publication date.) SITUATIONS WANTED 204 per word -$2.00 minimum HELP WANTED 250 per word- .$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS and EMPLOYMENT AGEN- CIES advertising requires display space. All other classifications 30¢ per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSalea St., N.W., Washington 6, D. C. Arruc tu: If transcriptions or bulk packages submitted $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Baonoctsnac expressly repudiates any liability or responsibility for their custody or return. RADIO Help Wanted -(Cont'd) Help Wanted -(Cont'd) Help Wanted -Management Sales Announcers Commercial manager. Immediate opening Major market sales positions open. $100 to Experienced morning announcer for beauti- lucrative 5000 watt fulltime radio. Pleasant $150 per week to start, plus commission ful Maryland community. Must have 1st northern New England. Send resume and deal. Must be hard -hitting salesmen look- phone. Salary open. Box E -342, BROAD- photo. Box E -119, BROADCASTING. ing for advancement-not order -takers or CASTING. has-beens. Great opportunity for top men Manager, strong in sales. Midwest single in the smaller markets to move up to WBUX needs man with 1st phone, little or now billing six figures. Good incentive pay established chain -operated, top -rated major no experience. We'll train you as news- plus fringes. Box E -243, BROADCASTING. station. Rush detailed reply and photo in man and personality d.j. Call 348 -3332, confidence to Box E -347, BROADCASTING. Doylestown, Pennsylvania. David Ross, Energetic sales manager capable of some Program Manager. station management responsibilities. Pre- WDBC in Escanaba, Michigan has immedi- fer man from upper midwest or west. Ap- ate opening for capable salesman. Require- Immediate opening for newsman -announcer plicant must be able to prove hard, clean ments are honesty, willingness and a good with ability to produce bright cheerful selling techniques and ability to direct background which will be investigated. sound and deliver authoritative news. Sta- others. Must be capable of spot production Excellent draw against commissions. Con- tion has new studio mobile news units work. Long established station in city of tact A. E. Dahl, General Manager. and strong news coverage. Contact Gen- 15,000. Over twenty thousand radio homes eral Manager, WCSI -AM -FM stereo, Colum- in station coverage. Applicant selected will Salesman, all major markets east of bus, Indiana. earn no less than $12,000 per year with Rockies. Hottest money maker since opportunity to go higher. Advancement to Liberace. Must be able to close, have car, Medium large midwest market CBS radio - position of general manager likely. Must and travel. Can make $400 -$600 per week tv outlet needs qualified radio announcer be available by July 15th, earlier if pos- commissions. Call, wire or write W. A. only. Resume, picture and tape first letter, sible. Company has other radio and news- Pomeroy, 221 North Cedar, Lansing, Tele- please. Box E -272, BROADCASTING. paper interests. Young men who may feel phone 485 -1731. they have the qualifications but have Morning personality for adult good music limited management experience may ap- station in major eastern market. Must be ply. Box E -328, BROADCASTING. Announcers knowledgeable, warm, believable, able to communicate with metropolitan audience. Station manager wanted. Sales oriented, Send tape, complete resume, salary re- experienced, seeking challenging opport- If you have over two years commercial quirements. Box E -282, BROADCASTING. unity for key station in four station mar- announcing experience, mature voice, are ket. NW market of 100,000. Write National creative and have desire to advance middle 35 miles from Los Angeles. Need pro with Time Sales, 122 East 42 Street, New York road 5 kw within 50 miles New York City 17, New York. at least three years experience and first needs morning man with promotion po- phone. Must knew and like swingin' radio. tential. Car essential. Will wait for right This Require strong sales experienced station man. Send tape, resume, photo, and salary is the newest station in progressive manager for new 5,000 watt fulltime direc- chain. Send tape, resume of background tional station presently under construction desired. Box E -47, BROADCASTING. and photo to Dale Owens, KASK, Box in Princeton, New Jersey. Middle of the 1510 Ontario, California. road music, community service, sports and If you think you can handle our afternoon news approach. Excellent growth oppor- drive time slot, I want a tape and resume. Announcer with 1st phone for evening tunities for right man. Herbert W. Hobler, We are the number one format station shift. Multiple station operations. Many President, WHWH, 295 Mercer Road, Prince- in the area. Don't west your stamps if fringe benefits: Double time holidays, hos- ton, New Jersey. you are not a top performer, and a true pitalization, paid sick leave, extra liberal modern sounding personality. Box E -82, vacation plan, advancement in either pro- Sales BROADCASTING. gramming or engineering in growing or- ganization. Well established good music Salesman Are you ready to move up to Our identity may not be obvious to you - station in college town. Rush resume and sales and station manager? AM small mar- but everyone in our gigantic coverage area audition to WALM, Albion -Marshall, Mich- ket, east coast. Guarantee $125. Box E -120, knows everyone on the staff. One of the igan. BROADCASTING. nation's fastest growing, most powerful sta tions -top 40 operation -part of a chain op- Doing record hops? Send for free informa- Salesman -announcer. Opportunity to grow eration- looking for an outstanding person- tion on hop unit built for this purpose. with progressive station. Please outline ality for mid -morning or afternoon. Must WRCO Radio, your factual sales history. Box E -320, swing, have good voice, have production Richland Center, Wisconsin. BROADCASTING. ability, be friendly, get along with people, have good credit, and want to work to Hot, but getting hotter! Swingin' live wire Iowa fulitimer, market of 35,000, looking maintain the station's number one rating. with showmanship to shovel the coal on for experienced salesman with good char - The market's competitive -a beautiful WHYE, Roanoke, Virginia. Humorous per- acture. Opportunities are unlimited . in Southwestern United States City of 110,000. sonality a must. Send tape, photo, resume fact maybe even ownership. Small salary If you want to come to a city to stay -have -when available. plus commission or a straight 25% com- a good job with good pay, good benefits, and mission. Contact Peter A. Barnard, Execu- if you can do a good job, send tape and re- Swingin' dj's and hip newsmen; outstand- tive Vice President, Stevens Point Broad- sume today. We'll return the tape and ing casting Company, Stevens Point, Wisconsin. answer every single reply with a personal opportunity in major and medium mar- letter. Box E -118, BROADCASTING. kets with top rated group. If you have Radio voice of nation's vacationland needs talent this can be your last stop before the combo sales and nite man. KPRM, Park really big time. Excellent pay, fine condi- Rapids, Minnesota. Need bright morning announcer -newsman, tions and sincere interest in your career. Missouri. With mature, smooth delivery. If you dig being with a winner rush your WSMI, Litchfield, Illinois. Has an im- Must send photo, tape and complete re- tape to Myron Jones, 335 California Drive, mediate opening in the sales department. sume. Box E -224, BROADCASTING. Erie, Pa. Openings at WEEP Pittsburgh, WHOT, Youngstown, WJET, Erie. Modern midwest station, hooper -rated 4t1 in large medium market seeks talented per- Adult operation needs personality an- To find Who or What you sonalities and newsmen with 1st tickets. No nouncer. Send resume, tape, salary ex- maintenance. Send tape and resumes to pected. Jim Youngblood, WPAD, Paducah, need, and find it FAST, Box E -237, BROADCASTING. Kentucky. You Can't Top A Young fast expanding chain with station Swinging giant of Portland, Maine WJAB, CLASSIFIED AD in small market near Los Angeles wants has immediate opening for combo news - an experienced tight format swinger. Much man/dj. Emphasis on news gathering in opportunity for advancement. Air check, ability, imaginative reporting. Top price for resume (including credit references). Pic- young, aggressive man who wants to hit Sf BROADCASTING ture and salary requirements first inquiry. the top on Maine's top rated Pulse station. No beginners considered. Personal inter- No beginners please. No tapes returned. view manadatory. Our staff knows of this Rush tape, resume and photo to Bob Fuller, ad. Box E -308, BROADCASTING. P.D., WJAB, Portland. 102 BROADCASTING, April 22, 1963 Help Wanted-(Cont'd) Help Wanted- (Cont'd) Situations Wanted -(Cont'd) Announcers Technical Management Suburban Chicago. Combo -1st class per- Experienced chief engineer for adult music Desire first management assignment. Ex- manent. Tape, complete information now. station. Excellent equipment. Transmitter perienced: sales, news, music production. WEAW, Evanston, Illinois. one year old. Must be able to assume com- College, single, veteran. Box E -327, plete maintenance responsibilities. An- BROADCASTING. Announcer engineer must have 2 years ex- nouncing ability an asset, but not necessary. perience credit and character must be good. Send resume, references, tape and salary Young (thirty eight) imaginative, hard Reference closely checked. Immediate open- requirements to Manager, WRTA, Altoona. working, well experienced country and ing. Salary open. WFRB, Frostburg, Mary- Pa. western executive for station that needs land. top production, interesting programming, a plausible sales story, listener loyalty, Announcer or announcer- salesman for Engineer with first phone license for 5 kw sponsor praise, and profits. I get results. Gadsden's number one radio station. Pay fulltime number one regional station. Send Over ten years experience in one of Amer- commensurate with ability. Good variety of resume to D. E. Reifsteck, Chief Engineer, icas' most competitive markets. Box E- duties. Must be experienced. Contact Ed WIRL, 121 Northeast Jefferson, Peoria, Ill. 339, BROADCASTING. Carrell, WGAD Gadsden, Alabama. Manager or manger- salesman positions only. Experienced morning man for old estab- Production- Programming, Others First class license, $175 weekly. Expert lished music & news station, in pleasant curbing expenses. Box E -98, BROADCAST- college community, salary open. Excellent ING. opportunity for advancement in 4 station Newsman for local news gathering, writ- Manager -14 years experience. Familiar group. Rush tape, resume and recent earn- ing, delivering. Experienced. Lovely resort every phase. Top references. Available ings to: Jim Nicholson, Manager, WMGW, area. Tape, resume, to WBRK, Pittsfield, now. Write Box 7161, Orlando, Florida. Meadville, Pennsylvania. Massachusetts. Phone 423 -9900. First phone announcer must be light and Continuity writer ... for Missouri daytimer. bright for a top 40 station. Great oppor- Send resume, references, photo, salary re- Sales tunity for advancement. Send air check, quirements to Box E -225, BROADCASTING photo, resume to WCVS, Box 1506, Spring- Increased sales! field, Illinois. Creative, ambitious radio Continuity writer . full time position salesman early thirties, married, desires with established etv stations. College position as sales manager or radio or tv graduate, radio -tv writing experience es- sales. Presently in radio sales in major Technical sential. Write Otto Schlaak, Manager, market previously in medium market. Ex- WMVS, Milwaukee 3, Wisconsin. cellent record. Box E -285, BROADCASTING. Experienced radio technician wanted for Salesman with managerial experience. Fine chief engineer position with high class Illi- WDBC in Escanaba, Michigan has opening record in advertising, radio and allied fields. nois operation. Ability to maintain trans- for qualified newsman: Must be experienced In fact we probably have met. Want to mitter and studio equipment essential Ex- in gathering, delivering and editing local live in Denver again. Leaving New York cellent starting salary plus raises for com- news. Your background will be checked. soon for interviews. Box E -260, BROAD- petent man with proven ability, fine equip- Excellent starting salary. Contact A. E. CASTING. ment, best working conditions. List age, Dahl, General Manager. references, experience etc. in letter to Box E -129, BROADCASTING. Wanted -radio newscaster writer-good Announcers background in electronic journalism. Knowl Southwest Pennsylvania independent im- edge of issues, places, and people. Distinc- tive news Top notch personality di with 1st phone, mediate need for 1st class engineer. State style. Wanted for top New York metro market experience. Box E -168, salary required and earliest available date. city news station. Tapes, scripts, resume. BROADCASTING. Box E -251, BROADCASTING. Box E -276, BROADCASTING. Bright air personality, 3 years experience, Chief engineer, one of fastest growing met- Major market production director -program married, authoritative news, no floater or ropolitan markets in Georgia. Must have director -chief announcer opening. Must prima donna. Box E -178, BROADCASTING. full knowledge and able to maintain direc- have modern radio experience and be ex- tional equipment -some air time -salary pert production man. Excellent opportunity commensurate with experience. Box E -275, for talented man in medium market or at Announcer/di. 6 years experience wants BROADCASTING. secondary major market station to move northeast states only. New England, New into key position at established chain - York, etc. Good references. Box E -183, operated, top- rated -major station. Rush de- BROADCASTING. Chief engineer announcer would have com- tailed reply photo, and tape in confidence plete charge of maintaining equipment at to Box E -346, BROADCASTING. 1000 watt Michigan station. Excellent work- Young announcer disc jockey. Tight board. ing conditions up to date equipment. Six Experienced will travel anywhere. Box to seven per year for right man plus fringe RADIO E -270, BROADCASTING. benefits. Must be reliable cooperative man who knows his job and one who has had experience in broadcast engineering. Mini- Situations Wanted Management Young, versatile, and ambitious announcer, mum amount of air work. Personal inter- - Commercial background and experience. view required. Send all information to Box College graduate. Managerial position for E -287, BROADCASTING. Versatile manager -sales manager for small three years while in college. Four years to medium gulf coast or Florida station. 20 college play by play in all sports. DJ and years experience as announcer, staff, sports news. Can work any musical format. Ready Opportunity for first class operator to and news, copywriter, pd and traffic, man- to relocate in June. Excellent references. break Into sales. Established territorryy, ac- ager -sales manager. Agency experience to Would like to grow with a growing organ- tive accounts. Box E -303, BROADCAST- handle national business. Responsible man ization. Aggressive and real go getter. Will ING. for absentee owner. Handle variety of jobs welcome any challenge. Box E -271, BROAD- as manager. Best trade references. Modest CASTING. with profit arrangements Chief engineer, midwest am directional fin. salary sharing Permanent progressive station original preferred. Box E -15, BROADCASTING. Attention! All-nighters DJ limited experi- ownership. Complete responsibility equip- ence would like graveyard shift. Available ment, personnel. Must be able to announce Veteran, versatile manager -sales manager after 15 June. Have tv experience-audio, in a emergency. Complete details salary for small to medium radio station. Gulf booth announcing. Box E -274, BROADCAST- Box E -306, BROADCASTING. Coast, California, Florida only. 20 years ING. experience as announcer staff, sports news, copy writer, pd and traffic, man- engineer to help build and agement and sales. Originate and sell new Want a bright new sound for your medium work at new station in New Hampshire. programs. Agency experience to get and to major market station? Need a first phone? Salary $110.00. Send tape and resume. Box handle national business. Responsible man I presently have top ratings in market. Box E -326, BROADCASTING. for absentee owner. Can handle variety E -279, BROADCASTING. jobs as manager and keep nub to mini- Wanted: Experienced studio engineer with mum. Best references. Box E -293, BROAD- Young di announcer, newsman. Looking for first phone license. No announcing or CASTING. break. Fast tight board. Experienced. Pre- maintenance experience required. Send re fer northern New Jersey. Box E -280, sume, references to Al Davis, WHAM, 350 Attention midwest strong on manager, sales BROADCASTING. East Avenue, Rochester 4, N. Y. play by play experience. Mature hard working family man. Box E -312, BROAD- 12 year pro available now. Married. Morn- Christian chief engineer first phone for ing or afternoon shot. Box E -281, BROAD- missionary ministry -WEEC, Springfield, CASTING. CASTING. Ohio. Manager -sales manager -over 20 years solid Former announcer desires to return to Immediate opening for chief engineer- hard earned experience from staff an- broadcasting. Don Wilson, News -Post, salesman capable of management. Salary nouncer to station manager. Desires small Frederick, Maryland. open. KUSH, Cushing, Oklahoma. Gordon to medium western market. Radio sales R. Rockett. and acceptable community image pri- Announcer/dj. 6 years experience wants mary interest. Long hours no deterrent. northeast states only. New England, New Engineer. Some experience. Salary open. Have understanding family. No Texas sta- York, etc. Good references. Box E -183, WVOS, Liberty, New York. tions, please. Box E -323, BROADCASTING. BROADCASTING. BROADCASTING, April 22, 1963 103 Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Situations Wanted -(Coned) Announcers Announcers Production-Programming, Others Northeastern territory. Announcer, di, ex- Experienced announcer with authoritative Program director seeking financial growth perienced currently with medium market voice. Now working and desire permanent opportunity. In six months I have increased network affiliate, want relocation. Tight position metro market. All letters answered. billings 55% at this major market good production. Single, veteran, tape, resume. Box E -244, BROADCASTING. music station. Mature, able, aggressive spe- Box E -299, BROADCASTING. cialist in adult programming. Formerly news Don't read this- unless you are in need of editor for America's most respected chain. Sportscaster. Eleven years experience; base- a good experienced announcer (di or staff) Can completely take charge of staff and ball, football, basketball. First phone. Ex- who, at times, this be worked with, rather programming. Now seeking permanent po- perienced all phases, including manage- than worked over. Am young, well -sea- sition with growth potential in good mar- ment. Box E -44, BROADCASTING. soned, married, veteran and college grad. ket. Box E -228, BROADCASTING. Am presently employed, but looking for May graduate Baylor University major the step up with the right middle of the Young lady, fifteen years of capable and radio -television and English. Year experi- road operation. Tri state area preferred. proven experience in music programming ence in sports and deejay work. Desire but all acceptable applications will be con- for adult listening. Interested only in metro- play by play deejay work. Willing to learn sidered. Please state salary. Box E -147, politan market station. Box E -186, BROAD- production. Box E -309, BROADCASTING. BROADCASTING. CASTING. Eliminate competition one of two ways. Realistic public affairs -special events direc- Blow up all of your competitors trans- Technical tor. Prepared to take total responsibility mitters, (and go to jail) or acquire this for your public service commitment: A run- morning man with tasteful humor (and ning tap on public service announcements, get top ratings). Box E -311, BROADCAST- Want experienced chief? Licensed since production of low budget effective public ING. 1945, amateur am- fm -tv. Lab experience: affairs shows and general community rela- car and tools. Desire permanency. Phone tions. Box E -211, BROADCASTING. First phone announcer. Experienced in all 609- 393 -1409 or write Box E -321, BROAD- phases. Looking for permanent position. CASTING. What station is looking for an inexperienced References. Box E -313, BROADCASTING. but capable newsman? Box E -273, BROAD- CASTING. Mature B.S. degree Radio & TV commer- Engineer wishes four to six months work cial experience. Looking for a home. Live Experience in announcing, selling, book- in southwest willing to move. Know all keeping, copy, etc. Waiting for Florida CP TELEVISION phases of broadcasting. Box E -315, BROAD- grant. Phone Now: Buckner (813) Midway CASTING. 2 -2858. Help Wanted - Announcers Creative Experienced, good announcer. First phone combo: 250 to 50 kilowatt, voice, first phone, extensive musical knowl- Newsman wanted . community minded edge employed family. Box E -316, BROAD- sober, college graduate, 6 years electronics midwest VHF experience, 2 years in broadcasting, $100.00 seeking experienced, edu- CASTING. minimum unless offer reflects future poten- cated newsman. Send picture, tape, salary requirements, first reply. Box E -333 Experienced chief engineer -announcer, good tial. Box E -277, BROADCASTING. BROADCASTING. references. $125, 40 hours. Box E -318, BROADCASTING. First phone, some experience age 18. Avail- able immediately. Box E -283, BROADCAST- TV booth announcer, mature, authoritative, Attention southeast midwest! 10 years ex- ING. personable, tv experience not required. Top perience, pd and play by play. Prefer station in Iowa market. Send picture, tape, sportsminded station demanding versatility, complete details, Manager, Box E -165, excellent character. Box E -322, BROAD- Licensed first phone age twenty -two. Am- BROADCASTING. CASTING. bitious familiar with several phases of broadcasting. Beginner seeking good op- We portunity. -284, are seeking an experienced announcer, D.J. newscaster: Young, ambitious, pleas- Box E BROADCASTING. capable of handling both weather in detail ant personality. Seeking employment in and acting as a back -up man for our Farm New York metropolitan area. Available Director. Must look and sound good. Write immediately. Box E -324, BROADCASTING. Production-Programming, Others and tell us your story. Box E -217, BROAD- Creative comic dj. Personality plus gimics CASTING. galore. 8 years experience. Box E -325. Newsman. Currently employed top 10 mar- BROADCASTING. ket. Five years experience radio -tv all Inunediate opening for experienced on- areas. Master's degree. Seek top 10 market camera announcer strong on news, weather Experienced young country music d.j. with challenging position with news -minded and commercial presentation. All replies new 1st phone. Prefer midsouth. Draft management. Prefer east coast. Will travel. will be acknowledged. All tapes will be re- exempt, slight handicap. Some mainten- Married. Box E -290, BROADCASTING. turned. Send photo, background informa- ance. Box E -329, BROADCASTING. tion, references, and audio tape to: Harry C. Barfield, WLEX -TV, Lexington, Ken- Bright, tight, experienced personality. News director. Top rated, award winning tucky. Crack newsman. Any format, anywhere, newscaster. Proven administrative ability immediately. Box E -338, BROADCASTING. top ten markets. Extensive national news connections, best references. Major mar- Technical Experienced staff announcer, all phases of kets only. Box E -297, BROADCASTING. radio broadcasting, seeks position within 300 radius mile of N.Y. Hard worker, ma- Video maintenance supervisor, minimum Attention: Radio stations /agencies, Produc- 5 years in the industry, wanted ture, married, willing to relocate. Box E- tion A -1 proven record. Programming, for July 340, BROADCASTING. opening. University in planning stage. Top writer, hard worker, resonant voice. 13 conditions, Florida east coast. Box E -288. years. Married. I want security! Box E- BROADCASTING. Crafty -subtle di. Loquacious, pleasant 300, BROADCASTING. humorous; half- decade experience. Will Wanted chief engineer for new UHF sta- travel. Box 25, Radford, Virginia. Award winning newsman, experienced an- tion located in southeast. UHF experience nouncer, di. Two years experience in all desired. Salary commensurate with experi- Top sportscaster, nine years experience, phases. Prefer south, southwest. Box E- ence. Box E -319, BROADCASTING. would like to locate in Pennsylvania or 301, BROADCASTING. nearby. Excellent references. Box E -331 WINK -am -tv in Fort Myers, Florida, needs BROADCASTING. an experienced maintenance man for am, Wanted. College teaching position or posi- tv transmitter, tv studio, and microwave. tion with quality station. I have experi- (all in same building). WINK is a small sta- Young experienced dj looking for per- ence and MA degree in broadcasting. tion rapidly expanding in market and fac- manent position in full time top 40 sta- Present employer best references. Box E- ilities. Fort Myers is a small residential tion. Prefer west or southwest. Tape and 305, BROADCASTING. town. If you are interested and have the resume on request. Chuck Wolfe, 1015 20th experience we would like to hear from you. Street, Greeley, Colorado. Contact Robert W. Caughey, Chief Engi- Experienced copywriter, news, announcer- neer. wants southeast market. Married. College Experienced first phone announcer avail- Box E -335, BROADCASTING. Latin American TV station needs chief able May 1st for top announcing job or engineer p.d. slot. You name it, I can do it. Pierce able take complete charge of Operations manager -announcer seeks ad- planning, installation and maintenance. Burgess, Meadowbrook Saddle Club, Chevy Knowledge Spanish essential. Chase 15, Maryland, JUniper 9 -7652. vancement medium northeast or Florida Box E -188, good music station. College graduate, six BROADCASTING. years, family. Mature voice, versatile, de- First phone, available immediately, no pendable cooperative. Best references, re- Engineer. First phone. Salary commensur- maintenance, cooperative, can type, good sume, tape available. Box E -337, BROAD- ate with experience. Send qualifications, references. Tom Stanton, 9344 Nelan Drive, CASTING. references, salary requirements and recent St. Louis 37, Missouri. UN 7 -5491. Area photograph to Mr. Strang, KKTV, Colorado code 314. Springs, Colorado. Journalism graduate with 1st phone and newspaper experience just finished radio Studio and transmitter technicans to build Announcer, combo -1st phone, 5 years tv, school. Family man. Wants work in west, new facilities. Experience necessary. Please production and engineering experience. or New York state. Write for resume and/ send resume to Lad Hlavaty, Chief Engi- Preferrably east coast. $ open. Box E -343, or tape to Kirk Weeks, 615 North Benton - neer, WQAD -TV, 1630 Fifth Avenue, BROADCASTING. way, Los Angeles 26, California. Moline, Illinois. 104 BROADCASTING, April 22, 1963 Help Wanted-(Coned) Situations Wanted- (Contd) WANTED TO BUY-- (Contd) Technical Technical Equipment Wanted . tv transmitter engineer. Re- Operations supervisor, 13 years experience Wanted RCA TT -5 high or low band tele- mote installation. Housing furnished, man tv planning, construction, maintenance, vision transmitter, also want a Federal low, and wife. Give experience and wages ex- direction, desires responsible position. high or UHF band television transmitter. pected in letter. Write Box E -179, BROAD- Presently employed. Excellent references. Need channels 3, or 12 turnstile antenna. CASTING. Box E -289, BROADCASTING. Box E -314, BROADCASTING. Chief engineer or supervisor position de- Wanted: Complete UHF television station Two technicians with 1st or 2nd class phone sired. 14 years tv, 8 years as chief. All equipment. Looking for used gear In good licenses to attend uhf translators in Chicago phases. Box E -310, BROADCASTING. condition. Let us know what you have. and Detroit retransmitting airborn tv in- Cash! Box E -330, BROADCASTING. struction programs to city schools. Twenty First phone engineer, experienced with hour weekly broadcast schedule offers camera (including color), switching, projec- 3 RCA 44 BX microphones. Must be in unique opportunity for individuals desiring tion, etc. Presently employed as transmitter excellent condition. Include prices in first to further education in off -duty hours. Send engineer. Married, seeks permanent posi- answer to A. Tillery, Engineer, KOB Radio, qualifications, references, and salary re- tion. Box E -94, BROADCASTING. P. O. Box 1351, Albuquerque, New Mexico. quirements to Director of Engineering, MPATI, Inc., Memorial Center, Purdue Uni- Presently TV chief. Good references. 10 Tower wanted. Approximately 450 foot self versity, Lafayette, Indiana. years varied experience. Available May supporting. Bill Angle, Box 55, Greenville, 20th. Box E -332, BROADCASTING. North Carolina. TV and radio news. Five years experience all areas. Currently employed top 10 east- ern market. Seek prestige, active station Production -Programming, Others BUSINESS OPPORTUNITY with news minded management in top 10. Graduate degree. Married. Car, will travel. Box E -286, BROADCASTING. Major market newsman. Some television, Unlimited funds available for radio and heavy radio. Harvard graduate, 32, family. television properties. We specialize in Interested radio /television combination top financing for the broadcasting industry. markets only. Box B -286, BROADCASTING. Write full details to Box 205A, BROAD- Production -Programming, Others CASTING. News director. Top rated major market newscaster. Extensive special events, edi- torial public affairs experience. Kines avail- able. Box E -298, BROADCASTING. Miscellaneous Experienced director, can produce film and features -will relocate. College, married. Helicopters for lease, yearly, for traffic time E -334, BROADCASTING. newaphoto, promo. Very reasonable. Tax Box deductible. Box E -33, BROADCASTING. Director- announcer, 7 years experience 30,000 Professional Comedy Lines! Topical wants position in midwest. Box E -296, laugh service featuring deejay comment. BROADCASTING. introductions. Free catalog. Orben Comedy Experienced news director; seeks station Books. Atlantic Beach, N. Y. leading or planning to lead competitive market. News in depth specialist; award "Quick Quips" Jokes, one -liners, comedy, winning techniques, top voice, references. ad -libs for deejays. Also "Disc Hits," record Box E -176, BROADCASTING. info. $5.50. Del Mar Radio Features, P.O. Box 61, Corona Del Mar, California. Northwestern University graduate (June, '63) with degree in radio -tv seeks perman- Religious patroitic broadcasters . . 300,000 ent position sportscasting, directing or pro- coverage, 1,000 watts, low frequency, 15 ducing. Have working experience with ma- minutes. $4.50 discounting paid contracts, jor tv stations and have handled big ten Agencies: Spots $1.50 Texas market. Box play by play football and basketball. Sports - E -294, BROADCASTING. casting Is my main interest. Young and am- bitious. Excellent references. Box E -291, BROADCASTING. For Sale News, I can find it, write it, and read it. Experience all phases television. Two years experience. Presently news director 5 kw Equipment radio. Want back in tv. Present employer best reference. Phone 618- 242 -4957. Write Rust remote control system, model RI -108, Richard Harris, 1807 B. Franklin, Mt. series F, 10 positions, complete with man- Vernon, Illinois. uals and accessories for two tower direc- tional. Installed and tested but never Young intrepid news cameraman seeks em- used. Like brand new. Cost $1,550, will ployment at tv station with large news op- pack and ship. Best cash offer over $1,000 eration. Completely equiped si /sof, excel- FOB WAZY, Lafayette, Indiana. lent photographer, good reporter /corres spondent, many network credits, best local Federal 101 -C field intensity meter. 3 loops, and network references Contact: Johann 530 to 7000 kc. Hardly used. Ori. cost $1,114. Rush, 2982 Angela Circle, Jackson, Missis- Sell for $450. Box E -229, BROADCASTING. sippi. FL 4 -1846. Xmission Line; Teflon insulated, lsé" rigid, 51.5 Ohm flanged with bullets and all hard- WANTED TO BUY ware. New -unused. 20 foot length for TELEVISION $40.00. Quantity discounts. Stock list avail- able. Sierra- Western Electric, 1401 Middle Equipment Harbor Road, Oakland 20, California. Tern- Situations Wanted- Announcers plebar 2 -3527. Remote two turn Label with amplifer in Am, fm, tv equipment including transmit- good condition. Gus Czaplak, WJJL, Niag- ters orthicons, iconoscopes, audio, moni- Mature, versatile, employed television an- ara Falls, N. Y. tors, cameras. Electrofind, 440 Columbus nouncer. Nine years broadcasting. Married. Ave., N.Y.C. Relocate. Box E -302, BROADCASTING. Do you have a dimmer board that is now gathering dust, or non -productive? We need Magnemite model 610 -SD professional field one so send the info on yours and maybe tape recorder, excellent condition. Spare 15 year radio -television background. Strong you can turn it into ready cash. Box E -218, tubes, tapes, battery and microphone in- commercials, news, weather, etc. Family BROADCASTING. cluded Postpaid $140.00 Box E -143, BROAD- man, 33, interested in more lucrative mar- CASTING. ket. Box E -307, BROADCASTING. Wanted: 1600 feet RCA 3 1/8 inch. line; RCA 3 -inch IO camera chain. Wm. C. Grove. Transmission line-13 lengths of 1 -5/8 trans- General Manager, KFBC -TV, Cheyenne. mission line excellent shape $25.00 each. TV weathercaster. Bright, mature weather 2 lengths 3 transmission line and commercial announcer. Five years W Wyoming. of -1/8 brand video audio range new $50.00 each. Will trade for GE BM- radio experience, single, All equipment between the microphone and 1-A fm frequency and modulation monitor. 30. Presently employed. Minimum $175 10 Lane, 8, weekly. References and video tape on re- the 150 foot tower necessary to build a 260 KSFR, Claude San Francisco Box E- watt station. Gates transmitter preferred. California. YUkon 6 -2825. quest. All inquiries acknowledged. What do you have? Cash available. Box 317, BROADCASTING. C -23, BROADCASTING. Used film cameras, slide projectors, moni- tors, power supplies, scopes, switchers, Radio -television announcer, college grad. One kw fm transmitter; fm antenna with transmitter input equipment, color sync Married 6 years experience all phases. power gain of 40; fm modualtion & freq. generator and many other items. Call or Prefer tv or combo. Tony Richards, 233 W. monitor; 200 foot am tower, forty pound write R. Truscott, WITI -TV, Milwaukee, Howry, Leland, Florida. RE -4 -3890. wind load. WTJH, East Point, Georgia. Wisconsin. BROADCASTING, April 22, 1963 105 For Sale INSTRUCTIONS -(Cont'd) Help Wanted- (Coned) Equipment Special accelerated schedule. The Los Angeles Division of Grantham Schools is now offering the proven Grantham first TV equipment, new, used, cameras, trans- clap license course in a special accelerated mitter, control console, color scanner, etc. schedule. Taught by a top notch instructor, Write for list: Finch Electronics Division, this class is "success tested" for the man Box 651, Falls Church, Virginia. who must get his first phone in a hurry. VIRGINIA The next starting dates for this accelerated class are April 29, July 8, and September Truscon tower, 1050 feet high, guyed, gal- 9th. For free brochure, write: Dept. 3 -B, vanized, 40 lb. wind load, solid rounds, new Grantham School of Electronics, 1505 N. Experienced, bright 1955, painted international orange and Western Ave., Los Angeles 27, white, weight including guys 484,000 lbs. California. personality complete including lights, sleet melting cir- Jobs waiting for first phone man. Six weeks cuit, obstruction lights and automatic light gets you license in only school with operat- controls. Now supporting channel 3 six bay ing 5 kw station. One price includes every- RCA TF 6 AL antenna. May be inspected thing, even room and board. Can be Middle of the road music format. TV op- standing, 17 miles NW of Shreveport, La. financed. American Academy of Elec- Available September, 1963 on ground, sec- tronics, WLIQ, Sheraton Battle House, portunity. Rush tape, photo, full resume tions numbered, stacked guys on reels, nuts Mobile, Alabama. and bolts in barrels, ready for shipment and salary expectations. Price $75,000. KTBS -TV. 312 E. Kings High- San Francisco's Chris Borden School teaches way, Shreveport, Louisiana. Telephone NO you what you want: 1st phone and mod- 868 -3644. ern" sound. Jobs a plenty. Free placement. Illustrated brochure. 259 Geary Street. WSVA- AM -FM -TV -Do you need a first phone? Train for and INSTRUCTIONS get your FCC first class license in just five (5) weeks with R.E.I. in beautiful Sara- Harrisonburg, sota! Affiliated with modern commercial station. Free placement. Write: FCC first phone license preparation by Radio Engi- Virginia correspondence or in resident classes. neering Institute of Florida, Commercial Grantham Schools are located in Hollywood, Court Building, P. O. Box 1058, Sarasota, Seattle, Kansas City and Washington. Write Florida." for our free 40 -page brochure. Grantham School of Electronics, 1505 N. Western Ave., Hollywood 27, California. RADIO Announcing programming, console opera- tion. Twelve weeks intensive, practical Help Wanted- Management training. Finest, most modern equipment available. G. I. approved. Elkins School of Broadcasting, 2603 Inwood Road, Dallas 35. Texas. GENERAL MANAGER NOW! Net- work Station, Major Market, Good Elkins training now in New Orleans for FCC Dial Position, Excellent Salary and First Class License in 6 weeks. Nationally known for top quality theory and labora- Uulimited Opportunities. tory instructions. Elkins Radio School, 333 (Send complete resume with photo Saint Charles, New Orleans, Louisiana. to Box E -292 BROADCASTING. Be prepared. First class F.C.C. license in six weeks. Top quality theory and labora- All replies held confidential.) tory training. Elkins Radio License School of Atlanta, 1139 Spring St., N.W., Altanta. Georgia. Sales FCC first phone license in six weeks. Guaranteed instruction in theory and laboratory methods by master teachers. G. I. approved. Request free brochure. Elkins Radio License School, 2603 Inwood Road, Dallas, Texas. TOP SALES MANAGER FOR TOP STATION! Elkins Radio License School of Chicago - Six weeks quality instruction in laboratory methods and theory leading to the F.C.C. Metropolitan - -__ ___.Good image First Class License. 14 East Jackson St., Good salary Good incentive Chicago 4, Illinois. Don't apply unless you are Train now in N.Y.C. for FCC first phone proven -aggressive license. Proven methods, proven results. -hard selling Day and evening classes. Placement assist- salesman and Sales manager. ance. Announcer Training Studios, 25 W. 43rd, N. Y. OX 5 -9245. Box E -348, BROADCASTING Since 1937 Hollywood's oldest school de- voted exclusively to Radio and Telecom- munications. Graduates on more than 1000 DVn stations. Ratio of sobs to graduates approxi- Announcers mately six to one. Day and night classes. DMitgkl'.iir'i Write for 40 page brochure and Graduate SITUATIONS WANTED placement list. Don Martin School of Radio and Television Arts & Sciences, 1653 North Cherokee, Hollywood, California. SPORTSCASTER -WHAS, LOUISVILLE, Production- Programming, Others is auditioning experienced Announcing, programming, first phone, all phases electronics. Thorough, intensive sportscasters. Primary duties: practical training. Methods and results preparation and presentation of P.D. -PERSONALITY proved many times. Free placement serv- daily radio and tv sports pro- at one of nation's fop modern stations. ice. Keegan Technical Institute, 207 Madi- son, Memphis, Tennessee. grams. Send resume, picture, Available soon. College, family, young, tape and salary requirements stable, ratings! Best references include FCC license in six weeks. Total cost $285. to: Sports Director, WHAS, present employer. Our graduates get their licenses and they know electronics. Houston Institute of Elec- Louisville 2, Kentucky. Box E -349, BROADCASTING tronics, 652 M and M Building, Houston, Texas. CA 7 -0529. (Since 1946. Original course for FCC first WANTED: ANNOUNCER phone operator license in six weeks. Over for Major East Coast Radio -TV READY 420 hours instruction and over 200 hours station. Must be mature profes- guided discussion at school. Reservations sional You can't have them all -all the time required. Enrolling now for class starting with excellent reputation bof you can have most of the listeners April 24, July 10, October 9. For informa- who is experienced in both media. tion, references and reservations, write Send most of the time in major eastern mar- William B. Ogden Radio Operational Engi- full resume, audio tape and ket p.d. with get -em ability. neering School, 1150 West VTR or kine to: Olive Ave., Bur- Box E -350, BROADCASTING bank, California. Box E -341, BROADCASTING 106 BROADCASTING, April 22, 1963 TELEVISION For Sale For Sale- (Cont'd) Help Wanted -Sales Stations Stations STATIONS FOR SALE TV SALES HELP WANTED FORCED LEGAL SALE MIDWEST. Daytime. Exclusive to market of - to $4,500 17,000. Billing averages $4,300 Here is an outstanding opportunity to get SOUTHEAST'S MOST FABULOUS monthly. Priced at $75,000 with $22,000 in on the ground floor of the powerful new METRO GROWTH MARKET OF 200,000 down. trend to UHF. You'll get them chance to Daytime. Exclusive to market Country Western Dream SOUTHWEST. make good money in one of the top 15 - 15,000. Billing $5,000 a month. Absentee markets of in the country. We have a rapidly About once in 15 years an opportunity owner. Priced at $110,000 with 29% down. rising station and you can rise with it! The like this presenta itself. ¡ob offers the challenge of a UHF station JACK L. STOLL & ASSOCS. For authentic legal in a predominantly TV market but you will reasons-after 10 Saite 600 -601 6381 Hollyw'd Blvd. find us with a years of highly successful operation 10 year jump in set conver- - Los Angeles 28, Calif. HO 4 -7279 sion. This is a hard, hard sell but extreme- this fine fulltime 5 KW Day, 1 KW ly rewarding for the man who can see the Night facility must be sold. great future. We need experienced, hard Only one station in this market has and dedicated worker who we can changed hands promise in over 15 years. Ex- terms will learn more about basic TV operation cluding Florida, this is the most solid Tenn. single daytimer 48M N.Y. daytimer 125M 36M in a single year with us than in 5 years growth area in the Southeast just small -not fulltime 33M 10M with another station. Send resume and photo. population, but retail Bales, constriction, S.E. small bank deposits, etc. Fla. medium power 150M 30% Box E -345, BROADCASTING S.E. metro daytimer 65M 37M All equipment, buildings, in excellent Mass. metro daytimer 185M 29% tste > condition. Transmitter EMI,1..519 t"t6Po gkey.Ç site is only small Pa. metro daytimer 120M terms part of valuable industrial tract owned metro daytimer 195M 50M by company. N.E. And other Country -Western Market wide open - Employment Service begging-ya all record sales this type. C H A P M A N COMPANY Only substantial principals with consid- 2045 Peachtree Rd. N.E., Atlanta 9, Ga. erable cash resources need inquire to owner. "AMBITIOUS ?" Box E -151, BROADCASTING ALL BROADCAST PERSONNEL PLACED ALL MAJOR U. S. MARKETS To buy or sell Radio and /or TV prop- MIDWEST SATURATION erties contact. Write for .Y.:.Y.tiYL:.Y::.ti.titiY application NOW PATT McDONALD CO. BROADCAST k DAYTIME RADIO STATION, 1 P. O. BOX 9266 - GL 3 -8080 EMPLOYMENT SERVICE upper Midwest metro market over AUSTIN 17, TEXAS 4825 10th Ave. So. 4 100,000. $12,000 down, terms. s Minneapolis 17, Minn. Qualified principals. :' Box E -304, BROADCASTING 5 THE PIONEER FIRM OF TELE- BUSINESS OPPORTUNITY VISION AND RADIO MANAGE- Due to Illiness must sell MENT CONSULTANTS Midwest 5 kw Regional ESTABLISHED 1946 $135,000 cash Negotiations Management RATING SYSTEMS Land & Building -Excellent Appraisals Financing potential HOWARD S. FRAZIER, INC. Box E -336, BROADCASTING 1736 Wisconsin Ave.. N.W. BREAKTHROUGH Washington 7. D. C. / MISCELLANEOUS . NEED MORE BILLING? Confidential Advertising agency has account to test proven product in any market which can produce high frequency/low rate card. CAN YOU OFFER LOW RATES? YES NO - 50,000 Watts Day ? Night ? - Have spots for $4.00 (Hours? ) Type format (R & R, C /W, Rel., GM/ TELEGLOBE SCANNER News) New, Unique Teleglobe Development for Please check appropriate lines and return Automated, True Measurement of Audience Reaction To TV Programs, Commercials, to sender. Products, etc. We have 3 large budgets, will make "Buy" before May 1, 1963, so EXCLUSIVE LICENSE AVAILABLE to Substantial Organization RUSH REPLY NOW! Call EL 5 -0010 WRITE: R/A Advertising, 4670 33rd Street, Teleglobe Pay -TV Systems, Inc. 400 Madison Avenue, N. Y. 17 San Diego. BROADCASTING, April 22, 1963 107 LICENSED FOR PERFORMANCE OF THE "TOP DISKS OF 1962 "* * As listed in VARIETY, January 16, 1963 BROADCAST MUSIC, INC. 589 FIFTH AVENUE, NEW YORK 17, N.Y. CHICAGO LOS ANGELES NASHVILLE TORONTO MONTREAL 108 BROADCASTING, April 22, 1963 OUR RESPECTS to Hathaway Watson He started at the top of the broadcast ladder Hathaway Watson might be consid- claim all or even a portion of the credit when he joined Booz, Allen & Hamil- ered an anomaly in the broadcasting for the financial success of his opera- ton in Washington. In 1955, he was field. He didn't "work his way up the tion, a recent six -month report on RKO made a partner of the firm. ladder," as many have in this com- General Inc. shows that for the first In 1957 Booz, Allen & Hamilton was paratively young industry. He started half of fiscal 1963, consolidated sales retained by Thomas F. O'Neil, chair- virtually at the top rung four short of the broadcast division were up 17% man of RKO General, to undertake a years ago. Today, he is president of over the 1962 period and net profits study of RKO Pictures. Mr. Watson RKO General Broadcasting. after taxes for the 1963 period had in- was selected to conduct the survey It would be inaccurate to deduce, creased by 30% over the first six which was designed to reduce costs and however, that Mr. Watson is a "whiz months of the 1962 fiscal year (BRoAn- improve the efficiency of the motion kid" (he is 46). His status and prog- CASTING, April 8). RKO General picture company. The project con- ress at RKO General are indications, Broadcasting accounts for approxi- tinued into 1958. Mr. O'Neil then perhaps, that broadcasting is maturing mately 75% of the overall sales of asked Mr. Watson to analyze the com- and realizes, as have the old -line busi- RKO General Inc. pany's broadcasting activities. nesses, that an "outsider" of broad ex- Hathaway Watson was born in Chi- Mr. Watson recalls today that this perience can make important contribu- cago on June 26, 1916, but was edu- introduction to broadcasting whetted tions to an enterprise. cated mostly in the East, initially at St. his desire to become a part of the com- While his contemporaries were ac- Mark's School in Southboro, Mass., and munications field. He resigned from quiring background in radio -tv sales, later at Harvard College and the Har- Booz, Allen & Hamilton in Decem- programing and operations, Mr. Wat- vard Business School. His undergradu- ber 1958 and on March 1, 1959, joined son was accumulating and sharpening ate degree in 1938 was in economics; RKO General as vice president in administrative skills, initially with the his graduate work, in accounting. charge of broadcast operations. U. S. government and later with the World War II in D. C. Out of the Radio-TV Vitality "I might have management consultant firm of Booz, Harvard Business School in 1941, Mr. gone into older- established, more con- Allen & Hamilton. His primary objec- Watson headed for Washington for an servative businesses," Mr. Watson con- tive when he joined RKO General as initial five -year tenure in various gov- fides. "But I decided on broadcasting, vice president in charge of broadcast ernment posts associated with mobiliza- I believe, because of its vitality. operations in 1959 was to improve the tion and the war effort. He served dur- "I like the pace, the creativity in- efficiency of the complement of stations ing 1941 -46 with the War Production volved, the variety of situations and owned by the company and, conse- Board, and Lend -Lease Administration, problems that arise, the challenge of quently, to increase their profitability. the State Department and the U. S. programing for masses of people." Overall Responsibility Obviously, Mission to the United Nations. Mr. Watson's role is that of the gen- Mr. Watson has accomplished his mis- From 1943 -1946, he served under eral policymaker, who sets up broad sion. Last December when RKO Gen- Edward Stettinius, one -time secretary objectives for each unit under his direc- eral Broadcasting was established as a of state. In 1946 Mr. Watson joined tion. With some guidance and control newly created subsidiary of RKO Gen- Mr. Stettinius in various private inter- from headquarters, he says, the execu- eral Inc., he was elected president. In national business enterprises. tives of the various stations and organi- this capacity, he has overall responsi- In 1948 Mr. Watson returned to gov- zations belonging to RKO General bility for WGR- AM -FM -TV New York; ernment service as a member of the Broadcasting are given latitude in in- KHJ- AM -FM -TV Los Angeles; WNAC -AM- staff of the National Security Resources terpreting policy and objectives. Tv and WRKO (FM) Boston and the Board and remained there until 1951 His associates say that under Mr. Yankee Network; CKLW -AM -TV Wind- Watson's direction, the caliber of man- sor- Detroit; WHBQ -AM -TV Memphis; agement in the broadcast operation has KFRC -AM -FM San Francisco; WGMS -AM- been improved; a degree of integration FM Washington; the RKO General Na- has been achieved with exchange of tional Sales Division (station represen- information among stations speeded up, tation) and the Eastern Broadcasting and a deeper awareness between sales Corp., Boston, a background music firm. and costs has been developed. Mr. Watson is a tall, well -built man "I know that our managers, on both who exudes an air of quiet assurance. the sales and programing levels, pay He is an even-tempered, low -keyed in- closer attention today to the relation- dividual but, associates point out, he ship between sales and costs," Mr. Wat- can be firm and outspoken when the son points out. "Even our program- occasion demands ( "he has opinions ing people are sales conscious and think but is not opinionated," one close co- in terms of profitability." worker observed). Mr. Watson was married in 1941 to Mr. Watson's management skill is the former Frances Renshaw Maguire said to be pre- eminent in two areas of Pensacola, Fla. They have one son, particularly -personnel relations and Hathaway Jr. The Watsons reside in profitability. He is praised by his col- Greenwich, Conn. leagues for his knack in handling peo- Mr. Watson belongs to the Racquet ple and "getting the most out of them," and Tennis Club in New York and the whether they be highly- placed execu- Chevy Chase Country Club in Wash- tives or lowly clerks. He is highly re- ington. He taught himself to play five garded for his ability to relate sales to musical instruments but confesses that expenses and produce a profit. Mr. Watson the piano "is the only one that I've Though Mr. Watson is too modest to General policymaker stayed with and can still handle." BROADCASTING, ApriI 22, 1963 109 EDITORIALS Harris: a tribute have proved inadequate. A desperate search for other sources is now being made. We must hope it will not lead AFEW years ago mere mention of Representative Oren to ends that we have feared since the FCC first made Harris (D -Ark.) struck fear in the hearts of broad- reservations for educational channels with the stipulation casters. As chairman of the House Commerce Committee that they refrain from taking advertising revenue. and its Legislative Oversight Subcommittee in 1958 -60 his On educational stations in many parts of the country record of accomplishments covered such screaming head- commercial enterprises are already furnishing programs in liners as Sherman Adams, Bernard Goldfine, quiz- rigging, exchange for credit lines. The advertising values to be payola and the ex parte broadcast license cases. gained from that kind of sponsor identification are ques- Today Mr. Harris no longer causes broadcasters to cringe. tionable. But it is only a short step from a simple credit line It isn't that he's gone soft. Far from it. He is still the to a short commercial in the literal meaning of the word. resourceful and tenacious inquisitor. Proof of this may The evolution could occur almost imperceptibly: from "this be found in the recently concluded hearing on ratings before program came to you through the courtesy of the Jones his committee. Some of his ideas certainly do not coincide bank" to "this program came to you through the courtesy with those of the majority of broadcasters or with our own. of the friendly Jones bank at First and Elm with drive-in Mr. Harris, by virtue of his closer scrutiny of broad- services for your convenience." Add a little production, and casters, has found that most of them are not malevolent or it becomes a spot worthy of presentation at regular rates instinctive dollar -grabbers. He has emerged as a strong on a commercial station. advocate of free enterprise broadcasting. He has taken The donation of free programs is at least as valuable to after the FCC because of its license renewal and letter - an educational station as the donation of money. As the writing onslaughts and has manifested interest otherwise to audience of educational stations is enlarged advertisers will the degree that he is now regarded as the best informed man inevitably be attracted to the possibilities of providing shows in Congress on broadcast matters. in exchange for commercial credit. We doubt that they This week in New York, Chairman Harris will receive a will be rebuffed by the hard- pressed educators -despite the plaque from Broadcast Pioneers in recognition of his con- prohibition against advertising in the stations' charters. tributions to broadcasting. He is deserving of this tribute for the efficient and effective way in which he has acquitted Moore the merrier himself in assuming leadership in communications legisla- tion. It could have been worse if he hadn't been around. TOM MOORE's elevation to the presidency of ABC-TV obviously means that he has proved to top management Just a little bit commercial that he is the man for the title, as well as for the job. He has had the latter, without the former, as vice president in SINCE it was first conceived, educational television has charge since Oliver Treyz left the presidency 13 months ago. been a noble goal. Who is to argue against the reser- Tom Moore is both a programing and a sales man, vation of facilities to instruct, to challenge, to elevate taste having served ABC -TV as vice president in charge of both and expand the capacity of understanding? of these wheel -horse departments. Under his program vice The nobility of purpose has, however, run up against the presidency some of ABC -TV's most successful seasons have practicality of achievement. To build or buy an educational been confected. So, too, it must be added, was the current station is as costly as the acquisition of a station for schedule, which by comparison has been disappointing. commercial use. Those who work for educational stations The 1963 -64 schedule, however, will be the first composed must eat, have lodging, marry, produce children, wear and orchestrated entirely under his direction as the network's clothes and abide in a society that imposes no fewer demands operating head. Here the plans encompass innovations, upon them than upon their fellows who work for a com- experimentation and an overall air of freshness that have mercial system that commands as much as $10,000 in excited advertising agencies as well as the ABC-TV affiliates. advertising revenue from a single hour of a single station's Their congratulations on his imaginative planning may now time. Who is to pick up the tab for educational television? be extended to include his promotion to the presidency- The difficulty of answering that question is now being a formality, perhaps, but clearly earned. illustrated at the biggest educational station of them all -WNDT (TV) New York. No other educational station cost as much in capital SNOWRAoM outlay and is costing as much in operating expense. WNDT was bought for $6.2 million (the facility had been a com- mercial outlet, WNTA -TV) a year ago. Its budget had been pegged at nearly $3 million a year, although as an emer- gency measure the budget for the next fiscal year has been reduced to $2.7 million. Right now the station is in finan- cial trouble. It still owes $1.8 million on its original purchase price, and it is $350,000 behind in its obligations for its fiscal year that ends two months from now. To a considerable extent WNDT has been made possible by the contributions of owners of commercial television sta- tions in New York. Together these owners have chipped in $1,562,000 toward the purchase and operation of WNDT, and it tarnishes their social consciousness only slightly if at all to point out that the elimination of the seventh station from commercial use enlarged the slices of the advertising pie that would accrue to the surviving stations. The rest of wNDT's support has come from foundations Drawn for BROADCASTING by Sid Hix and public contributions. All told, these sources of income "It's our new model for summer baseball viewing!" 110 BROADCASTING, April 22, 1963 a twin anniversary of successful service to the Twin Cities... STP RADI 35 YEARS KSTP TELEVISION 15 YEARS Edward Petry & Co., Inc. MINNEAPOLIS ST. PAUL, MINNESOTA the light of experience illuminates the way to sales... adam young inc NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES ST. LOUIS SAN FRANCISCO REPRESENTING RADIO AND TV STATION'