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Lokalisierte Jahresplanung. Localized Annual Planning 2020. Lokalisierte Jahresplanung. Localized annual planning. Zurich, January 2020 INHALTSVERZEICHNIS / TABLE OF CONTENTS 1 Prioritätsmärkte. Priority markets. 8 1.1 BeNeLux 8 1.1.1 Marktsituation / Market Situation 8 1.1.2 Wirtschaftliche Lage / Economy 8 1.1.3 Reisebranche / Travel Industry 8 1.1.4 Reiseverhalten / Travel Behavior 8 1.1.5 Segmentierung / Segmentation 2020 9 1.1.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 9 1.1.7 Kennzahlen / Figures 13 1.1.8 Organigramm / Organisation Chart 14 1.2 Greater China / Greater China 14 1.2.1 Wirtschaftliche Lage / Economy 14 1.2.2 Reisebranche / Travel Industry 14 1.2.3 Reiseverhalten / Travel Behavior 15 1.2.4 Strategie / Strategy 2020 15 1.2.5 Segmentierung / Segmentation 2020 16 1.2.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 17 1.2.7 Kennzahlen / Figures 20 1.2.8 Organigramm / Organisation Chart 21 1.3 Deutschland / Germany 22 1.3.1 Marktsituation / Market Situation 22 1.3.2 Wirtschaftliche Lage / Economy 22 1.3.3 Reiseverhalten / Travel Behavior 22 1.3.4 Reisebranche / Travel Industry 23 1.3.5 Medienmarkt / Media Landscape 24 1.3.6 Strategie Markt Deutschland 25 1.3.7 Segmentierung / Segmentation 2020 25 1.3.8 Wichtigste Aktivitäten pro / Most Important Activities per Segment 26 1.3.9 Kennzahlen / Figures 36 1.3.10 Organigramm / Organisation Chart 37 1.4 Frankreich / France 37 1.4.1 Marktsituation / Market Situation 37 1.4.2 Wirtschaftliche Lage / Economy 37 1.4.3 Reisebranche / Travel Trade 38 1.4.4 Reiseverhalten / Travel Behavior 38 1.4.5 Segmentierung / Segmentation 2020 39 1.4.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 40 1.4.7 Kennzahlen / Figures 43 Switzerland Tourism. 2020 Localized Annual Planning. 2 1.4.8 Organigramm / Organisation Chart 44 1.5 Italien / Italy 44 1.5.1 Marktsituation / Market Situation 44 1.5.2 Wirtschaftliche Lage / Economy 45 1.5.3 Reisebranche / Travel Industry 45 1.5.4 Reiseverhalten / Travel Behavior 45 1.5.5 Segmentierung / Segmentation 2020 46 1.5.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 47 1.5.7 Kennzahlen / Figures 51 1.5.8 Organigramm / Organisation Chart 52 1.6 Schweiz / Switzerland 52 1.6.1 Marktsituation / Market Situation 52 1.6.2 Wirtschaftliche Lage / Economy 52 1.6.3 Reisebranche / Travel Industry 53 1.6.4 Reiseverhalten / Travel Behavior 53 1.6.5 Segmentierung / Segmentation 2020 55 1.6.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 55 1.6.7 Kennzahlen / Figures 60 1.6.8 Organigramm / Organisation Chart 61 1.7 Vereinigtes Königreich, Irland / United Kingdom, Ireland 61 1.7.1 Marktsituation / Market Situation 61 1.7.2 Wirtschaftliche Lage / Economy 62 1.7.3 Reisebranche / Travel Industry 62 1.7.4 Reiseverhalten / Travel Behavior 63 1.7.5 Segmentierung / Segmentation 2020 63 1.7.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 64 1.7.7 Kennzahlen / Figures 69 1.7.8 Organigramm / Organisation Chart 70 1.8 Vereinigte Staaten von Amerika / USA 70 1.8.1 Wirtschaftliche Lage / Economy 70 1.8.2 Reisebranche / Travel Industry 71 1.8.3 Reiseverhalten / Travel Behavior 71 1.8.4 Segmentation 72 1.8.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 73 1.8.6 Kennzahlen / Figures 76 1.8.7 Organigramm / Organisation Chart 77 Switzerland Tourism. 2020 Localized Annual Planning. 3 2 Strategische Wachstumsmärkte. Strategic growth markets. 78 2.1 Golfstaaten / GCC 78 2.1.1 Marktsituation / Market Situation 78 2.1.2 Wirtschaftliche Lage / Economy 78 2.1.3 Reisebranche / Travel Industry 80 2.1.4 Reiseverhalten / Travel Behavior 80 2.1.5 Segmentierung / Segmentation 2020 81 2.1.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 81 2.1.7 Kennzahlen / Figures 86 2.1.8 Organigramm / Organisation Chart 87 2.2 Indien / India 87 2.2.1 Marktsituation / Market Situation 87 2.2.2 Wirtschaftliche Lage / Economy 87 2.2.3 Reisebranche / Travel Industry 88 2.2.4 Reiseverhalten / Travel Behavior 88 2.2.5 Segmentierung / Segmentation 2020 89 2.2.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 89 2.2.7 Kennzahlen / Figures 90 2.2.8 Organigramm / Organisation Chart 91 2.3 Südostasien / South East Asia 91 2.3.1 Marktsituation / Market Situation 91 2.3.2 Wirtschaftliche Lage / Economy 91 2.3.3 Reisebranche / Travel Industry 92 2.3.4 Reiseverhalten / Travel Behavior 92 2.3.5 Segmentierung / Segmentation 2020 93 2.3.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 94 2.3.7 Kennzahlen / Figures 95 2.3.8 Organigramm / Organisation Chart 96 3 Aktivmärkte. Active Markets. 97 3.1 Australien, Neuseeland / Australia, New Zealand 97 3.1.1 Marktsituation / Market Situation 97 3.1.2 Wirtschaftliche Lage / Economy 97 3.1.3 Reisebranche / Travel Trade 97 3.1.4 Reiseverhalten / Travel Behavior 98 3.1.5 Segmentierung / Segmentation 2020 99 3.1.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 99 3.1.7 Kennzahlen / Figures 102 3.1.8 Organigramm / Organisation Chart 103 Switzerland Tourism. 2020 Localized Annual Planning. 4 3.2 Brasilien / Brasil 103 3.2.1 Marktsituation / Market Situation 103 3.2.2 Wirtschaftliche Lage / Economy 103 3.2.3 Reisebranche / Travel Industry 103 3.2.4 Reiseverhalten / Travel Behavior 104 3.2.5 Segmentierung / Segmentation 2020 105 3.2.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 105 3.2.7 Kennzahlen / Figures 108 3.2.8 Organigramm / Organisation Chart 108 3.3 Kanada / Canada 109 3.3.1 Wirtschaftliche Lage / Economy 109 3.3.2 Reisebranche / Travel Industry 109 3.3.3 Reiseverhalten / Travel Behavior 109 3.3.4 Segmentierung / Segmentation 2020 110 3.3.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 110 3.3.6 Kennzahlen / Figures 112 3.3.7 Organigramm / Organisation Chart 113 3.4 Japan 113 3.4.1 Wirtschaftliche Lage / Economy 113 3.4.2 Reisebranche / Travel Industry 113 3.4.3 Reiseverhalten / Travel Behavior 114 3.4.4 Segmentierung / Segmentation 2019 115 3.4.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 115 3.4.6 Kennzahlen / Figures 119 3.4.7 119 3.4.8 Organigramm / Organisation Charts 120 3.5 Nordische Länder / Nordic Countries 120 3.5.1 Marktsituation / Market Situation 120 3.5.2 Wirtschaftliche Lage / Economy 120 3.5.3 Reisebranche / Travel Industry 121 3.5.4 Segmentierung / Segmentation 2020 122 3.5.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 122 3.5.6 Kennzahlen / Figures 125 3.5.7 Organigramm / Organisation Chart 126 Switzerland Tourism. 2020 Localized Annual Planning. 5 3.6 Österreich / Austria 126 3.6.1 Wirtschaftliche Lage / Economy 126 3.6.2 Reisebranche / Travel Industry 126 3.6.3 Reiseverhalten / Travel Behavior 127 3.6.4 Segmentierung 128 3.6.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 128 3.6.6 Kennzahlen / Figures 130 3.6.7 Organigramm / Organisation Chart 131 3.7 Polen / Poland 131 3.7.1 Wirtschaftliche Lage / Economy 131 3.7.2 Reisebranche / Travel Industry 132 3.7.3 Reiseverhalten / Travel Behavior. 132 3.7.4 Segmentierung / Segmentation 2020 133 3.7.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 134 3.7.6 Kennzahlen / Figures 138 3.7.7 Organigramm / Organisation Chart 139 3.8 Russland / Russia 139 3.8.1 Marktsituation / Market Situation 139 3.8.2 Reisebranche / Travel Industry 139 3.8.3 Reiseverhalten / Travel Behavior 140 3.8.4 Segmentierung / Segmentation 2020 141 3.8.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 141 3.8.6 Kennzahlen / Figures 143 3.8.7 Organigramm / Organisation Chart 144 3.9 Spain / Spanien 144 3.9.1 Marktsituation / Market Situation 144 3.9.2 Wirtschaftliche Lage / Economy 144 3.9.3 Reisebranche / Travel Trade 145 3.9.4 Reiseverhalten / Travel Behavior 145 3.9.5 Segmentierung / Segmentation 2020 146 3.9.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 146 3.9.7 Kennzahlen / Figures 149 3.9.8 Organigramm / Organisation Chart 149 3.10 Südkorea / South Korea 150 3.10.1 Marktsituation / Market Situation 150 3.10.2 Wirtschaftliche Lage / Economy 150 3.10.3 Reiseverhalten / Travel Behavior 151 3.10.4 Segmentierung / Segmentation 2020 152 3.10.5 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 152 Switzerland Tourism. 2020 Localized Annual Planning. 6 3.10.6 Kennzahlen / Figures 155 3.10.7 Organigramm / Organisation Chart 156 3.11 Tschechische Republik / Czech Republic 156 3.11.1 Market Situation/Economy 156 3.11.2 Reisebranche / Travel Industry 157 3.11.3 Reiseverhalten / Travel Behavior 157 3.11.4 Trends in 2019 158 3.11.5 Segmentierung / Segmentation 2020 159 3.11.6 Wichtigste Aktivitäten pro / Most Important Activities per Segment 2020 159 3.11.7 Kennzahlen / Figures 162 3.11.8 Organigramm / Organisation Chart 163 4 Emerging Markets 163 4.1.1 Marktsituation / Market Situation 163 4.1.2 Reisebranche / Travel Industry 165 4.1.3 Media Environment 165 4.1.4 Reiseverhalten / Travel Behavior 165 4.1.5 Segmentierung / Segmentation 2020 166 4.1.6 Most important Activities per Market 2020 166 4.1.7 Kennzahlen / Figures 168 4.1.8 Organigramm / Organisation Chart 168 Switzerland Tourism. 2020 Localized Annual Planning. 7 1 PRIORITÄTSMÄRKTE. PRIORITY MARKETS. 1.1 BeNeLux 1.1.1 Marktsituation / Market Situation Die positive Logiernächte-Entwicklung Aus Benelux setzt sich Auch 2019 fort. Wir dürfen mit einem Jahresplus von rund 3% rechnen. Ausserordentlich stArk wAr die Sommerpe- riode von Mai bis Juni 2019 mit einem satten WAchstum von 5% gegenüber derselben ZeitspAnne im VorjAhr.
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