Electric Vehicles in India: Market Analysis with Consumer Perspective, Policies and Issues Pritam K. Gujarathi1,∗, Varsha A. Shah1 and Makarand M. Lokhande2 1Department of Electrical Engineering, Sardar Vallabhbhai National Institute of Technology, Surat, Gujarat-395007, India 2Department of Electrical Engineering, Visvesvaraya National Institute of Technology, Nagpur, Maharastra-440010, India E-mail:
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[email protected] ∗Corresponding Author Received 22 January 2017; Accepted 10 May 2018; Publication 18 June 2018 Abstract Early in the 21st century, new companies were formed to take advantage of the absence of the large car manufacturers in the EV market, such as Tesla Motors in the U.S, Think in Norway, BYD in China and REVA in India. Globally all these new manufacturers had released one or more EV models and changed the equation of Auto Industry. Looking into Indian Scenario, still, long way to go, the paper presents the current Indian EV market, market players in two and four-wheeler with recent developments along with the current status of Indian road transportation. Policies and initiatives of government are discussed. A case study is presented with consumer’s perspective to understand ground reality. Tariff for EV charging is discussed. Challenges for Indian market growth, policies, and promotions required are discussed with feasible options along with global scenario. Keywords: Consumer, Electric Vehicle, India, Market Analysis, Policy. Journal of Green Engineering, Vol. 8 1, 17–36. River Publishers doi: 10.13052/jge1904-4720.813 This is an Open Access publication. c 2018 the Author(s). All rights reserved. 18 Pritam K.