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Getting and Nailing the Interview

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Getting and Nailing the Interview LESSON TRANSCRIPT MODULE 2 | LESSON 2 GETTING AND NAILING THE INTERVIEW INTRO I can tell you from being on both sides of the job-seeking fence that not all job seekers are doing things to really stand out nail their interview. It’s important to not assume that employers will just magically know you’re awesome — you have to show them. Clip And no, I’m not going to necessarily tell you to get a pink scented résumé like Elle Woods, but it’s actually an awesome example of the kind of X-factor that you have to think about so that you can get plucked out of all the résumés on a potential employer’s desk. When I was first applying for my first job, I sent out hundreds of tapes all across the country to different news markets. And in local news, you start with the smallest and try © COPYRIGHT 2019 NICOLE LAPIN LESSON TRANSCRIPT to work your way up. I even tried to apply to national stations, I mean, the worst thing they could say was “no” and I felt pretty good knowing that at least I gave it a go. Wayne Gretzky said you miss 100% of chances you don’t take, right? But it was really the little touches that got me to get noticed. Back in the days of VHS, I know, I’m super old, applicants would send their tapes out with generic black sleeves and the label was just a sticker that they hand wrote their name on. I did not do that. I tried to re-think what a package would look like for a VHS tape. So, instead I paid an extra penny per sleeve and made mine red. And to make my labels stand out, I had them professionally printed on the spine and I used red, bold, all caps font. I thought “red always stands out.” Then the next round of tapes I sent out for my next jobs got even fancier. I rethought what this looked like, yet again, and opted for those hard cases that you used to get movies in with a clear sleeve all around the box. I designed the slip that went inside that plastic case with my very limited Photoshop skills at the time and I put another red background, obviously, with my name and my phone number in the front ,and pictures of me in action reporting from the field. Then on the back, I had the cover slip with the table of contents listed so that that employer could know exactly what to expect when they popped in the tape. Whether or not I actually got the job, I really found out that news directors noticed, or whoever the station chief was that was watching that tape. In fact, one time, one of them said they didn’t have anything for me when they watched my tape originally, but they liked my attention to detail (I mean obviously, how could they dispose of such a lovely case so hastily) and they called me a couple of years later to offer me a job. At that point I already had a job, but it proved my theory that those little extra special touches got me noticed and remembered. It’s always important to rethink convention when you’re applying for a job. Make it industry specific. Of course you’re not necessarily applying for local news and there are no VHS tapes anymore so that doesn’t make sense. But if you’re going into the creative fields of © COPYRIGHT 2019 NICOLE LAPIN LESSON TRANSCRIPT video or production, think about potentially sending a video intro in, or even think outside the box more and make your package stand out in a way that makes sense for your industry. Hiring managers only spend about 20 seconds glancing over your cover letter and your résumé, so you’ve gotta make those twenty seconds count. Past just getting their attention, it really comes down to showing hey, here’s what I can do for YOU, tailored for each company, not a copy/paste situation. It’s important to prove your worth before they even ask you to. So I suggest instead of bragging about how awesome you are–I didn’t do that before I started out–I actually researched each market that I was applying to, to see the latest news in that area, and then I came up with three specific story ideas for them. So I, in other words, said “Here’s what I can do for y ou. On day one I’ll do these three stories, I’ll pitch these ideas in a meeting.” I can tell you from the callbacks that I received that they really appreciated it, and they definitely remembered. HOW TO GO AFTER THE JOB YOU WANT BY BEING PROACTIVE You have to be ok taking some risks as you’re job hunting. You don’t want to just sit around waiting for your application to get noticed, for hirers looking at your résumé to call you because you’ve just taken their professional breath away. We'll talk about the value of adding a little "je ne sais quois" to your applications in a minute, but I also want to note the importance of having some chutzpah when it comes to getting what you want. I’ll tell you a story from when I was a freshman in college. I knew I wanted to be a news anchor and I was determined to find a way in. I didn’t have any fancy connections at all, so I set up an interview with the HR department (that’s what you’re supposed to do) at NBC in New York City for an internship–even though on the website they said they were only looking for juniors and seniors. I was a freshman, remember, and I showed up anyway. © COPYRIGHT 2019 NICOLE LAPIN LESSON TRANSCRIPT They shooed me away because I was too young. But, I still had my security badge on from when I arrived at that HR appointment. So I took a huge risk and went back into the building at 30 Rock, and got my way through security. I only knew one guy’s name, Asa Aarons (he was this famous consumer affairs reporter). I asked everyone on that floor where his desk was for WNBC, and when I found it, I just sat there waiting for him. He showed up, I said “Asa?”, he said “...Yes?”, I said “I’m Nicole Lapin, and I am your summer intern.” Granted, this could have gone really really badly–I could have gotten thrown out by security–but I didn’t. He was like “If you got your way through security, you’re probably going to be a good intern.” And I was! I was an intern at the number one market in the number one station in the country. And I'm not necessarily advocating that you get thrown out by security or get in real trouble, but I am saying that you can know the rules and know when and how to break them. While I was preparing this story for The Boss School, I started thinking about Asa. And I haven’t spoken to him in, gosh, almost 20 years, which is so crazy. So I looked him up and I wanted to get you his side of the story. INTERVIEW CLIP: ASA AARONS Asa: First off, to set the stage, NBC had had terrorist threats and was on lockdown, so bad, that they wouldn’t even let Lassie upstairs to do “Live at Five.” They stopped Lassie and her trainer and said “Sorry, we need papers for this dog.” So there are metal detectors and you now, people just all over, security guards and stuff, and in that atmosphere, I’m sitting writing at my desk, and you show up. You just walk in and make eye contact, say “Hi, my name is Nicole, I want to be your intern, I will be the best intern you have ever had.” And all I could say at that point was “How in the hell did you get in here?” and if you remember, you said “Hire me, and I’ll tell you.” And Nicole, I gotta tell you, at that point, I just thought so much of you, and so clever, and so fast, you know? We had to hire you, you know. You were the best intern. You were absolutely right. You did just some © COPYRIGHT 2019 NICOLE LAPIN LESSON TRANSCRIPT astonishing things, and uh, I’ll tell ya, I’ve been just delighted and really really proud to follow your career and see how it’s gone ‘cause you’ve just done terrific things. BACK TO THE REST OF THE LESSON... HOW TO ROCK YOUR INTERVIEW: In order to rock the interview, I want to give you some good and some not-so-good answers to common interview questions. The first one is “Tell me about yourself.” Yes I know that’s technically not a question per se, but it’s one of the first things most people looking to hire will say. A bad answer is: “Well, I went to school at XYZ university, then I got an internship at XYZ company, then I got a job at another company, then I got another job and now I’m looking for another. And, I have a dog.” Why this is a bad answer: Well hello, they see all this stuff on your résumé.
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