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Laurent Vanat Consultant 19, Margelle CH-1224 Genève Laurent Vanat Consultant 19, Margelle CH-1224 Genève Tel / fax / messagerie : (+41) 022 349 84 40 Courriel : [email protected] Internet : www.vanat.ch 2013 International Report on Snow & Mountain Tourism Overview of the key industry figures for ski resorts t t a a n n a a V V t t n n e e r r April 2013 u u a a L L Table of contents Introduction ............................................................................. - 5 - Glossary ................................................................................... - 6 - The world ski market ................................................................ - 7 - Participating countries................................................................................... - 7 - Ski resorts and infrastructure ........................................................................ - 8 - Evolution of worldwide skier visits ............................................................... - 10 - Market share of worldwide skier visits .......................................................... - 11 - Skiers per region of origin ........................................................................... - 11 - Future trends in market share ..................................................................... - 13 - Comparative key figures.............................................................................. - 13 - General benchmarking ................................................................................ - 18 - The Alps ................................................................................ - 20 - Austria ....................................................................................................... - 20 - France ....................................................................................................... - 22 - Italy ........................................................................................................... - 23 - Switzerland ................................................................................................ - 25 - Western Europe ...................................................................... - 27 - Andorra ..................................................................................................... - 27 - Finland....................................................................................................... - 28 - Germany .................................................................................................... - 30 - Iceland ...................................................................................................... - 31 - Norway ...................................................................................................... - 32 - Spain ......................................................................................................... - 33 - Sweden...................................................................................................... - 35 - United Kingdom .......................................................................................... - 37 - Eastern Europe and Central Asia .............................................. - 39 - Armenia ..................................................................................................... - 39 - Bosnia & Herzegovina ................................................................................. - 40 - Bulgaria ..................................................................................................... - 42 - Cyprus ....................................................................................................... - 43 - Estonia ...................................................................................................... - 44 - Czech Republic ........................................................................................... - 45 - Georgia ...................................................................................................... - 46 - Greece ....................................................................................................... - 47 - Hungary ..................................................................................................... - 50 - Iran ........................................................................................................... - 50 - Kazakhstan ................................................................................................ - 52 - Kyrgyzstan ................................................................................................. - 53 - t t Latvia ........................................................................................................ - 54 - a a Lithuania .................................................................................................... - 55 - n n Macedonia ................................................................................................. - 56 - a a Montenegro................................................................................................ - 57 - Poland ....................................................................................................... - 58 - V V Romania .................................................................................................... - 60 - t t Russia ........................................................................................................ - 61 - n n Serbia ........................................................................................................ - 63 - Slovakia ..................................................................................................... - 65 - e e Slovenia ..................................................................................................... - 66 - r r Turkey ....................................................................................................... - 68 - u u a a L L 2013 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2013 - 2 - Ukraine ..................................................................................................... - 69 - The Americas ......................................................................... - 72 - Argentina .................................................................................................. - 72 - Canada ...................................................................................................... - 74 - Chile ......................................................................................................... - 76 - United States ............................................................................................. - 78 - Asia and Pacific ...................................................................... - 81 - Australia .................................................................................................... - 81 - China ........................................................................................................ - 83 - India ......................................................................................................... - 85 - Japan ........................................................................................................ - 87 - New Zealand ............................................................................................. - 88 - South Korea............................................................................................... - 90 - Various .................................................................................. - 93 - Lesotho ..................................................................................................... - 93 - South Africa ............................................................................................... - 94 - Conclusion ............................................................................. - 96 - Sources and acknowledgments ................................................ - 98 - 2013 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2013 - 3 - Laurent Vanat is an independent consultant with skills as a general practitioner and a specialist. With a Master’s degree in commercial & industrial sciences from the University of Geneva, he has over 25 years of professional experience as both a business consultant and a senior executive in upper management. He possesses executive experience in sales, finance and general management on the one hand, and advises companies and organizations of all horizons on the other. This broad experience means that Mr. Vanat is well acquainted with numerous industries. Heavily involved in the tourism, hospitality & leisure industry, Mr. Vanat has closely followed the ski area industry for several years. During sev- eral years, he published a comprehensive overview of the market. This report took a broad approach to examining the European and World markets in search of new information, and has thus followed changes over time and provided new ideas to operators. This overview, selec- tively distributed, has already been well-utilized by large organizations active in mountain tourism. One of the key objectives was to feed the thought process of the industry and to render local actors more aware of key changes and new ideas. In its search for information on ski areas, Mr. Vanat quickly understood the im- portance of tracking skier visits and collecting statistical data. Noting the difficulty in consolidating this information for the Swiss market, he
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