“Toboggan” Mountain Coaster Project's
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“Toboggan” Mountain Coaster project’s ICO Tsakhkadzor city, the Republic of Armenia Discussion papers 1 Why this project? The market, namely, the stream of tourists needs no stimulation by advertisement and even likely will not More than a hundred successful cases, dozens of countries and years, embodying the long-term viability of the "product" Monopoly advantages as a result of ideal placement, synergy with key facilities and high demand for dizzying and simultaneously safe entertainments Ensuring the highest safety - the facility is subject to mandatory TÜV SÜD certification The project is 90% ready for ICO: land leased, geodesy carried, architecture designed, web-site, publications, four-languages video, TV interviews, communication channels established… Team’s proficiency Rare opportunity to refund the purchase with the solid fixed-size premium or to receive the tickets under low risks estimated About Armenia, Tsaghkadzor, the Project and the special motivation for investors – vividly in our short video https://www.youtube.com/watch?v=02980Bhuuzg – and herein below, including infographics in Appendices 2 What makes it different? First ever ICO for Amusement Ride! First ICO in Armenia in real sector! First-of-a-kind project in Armenia! First in Armenia dizzying and simultaneously safe entertainment! The attraction is suitable for thrill-seekers of any age: even children from 3 to 10 y.o. can get the thrill, when accompanied by adults! All year round! All season! All weather! Up to 24/7! A role model and stimulus for new ICO in real sector, for international entrepreneurship, investment inflows and free short- term liquidity to the banking sector Popularization of tourism, industry with the high priority for the State, with it’s the only mountain ski resort and surely popularization of winter sports Product with no restrictions on buyer’s purchase power – future ticket is just now 4 USD equivalent and min purchase to be refunded is 480 USD equivalent with reasonable benefits but low risks and surely limited by total volume (hard cap) available for cryptocurrency only, but cryptocurrency can be easily bought What do such cases give globally? No more, no less but obvious, the usage of cryptocurrencies in real sector, in investments, in paying for goods and services… determines 3 directly their future and current capitalization Executive summary Project: Speed rail track – Mountain Coaster length: 1025 m Address: Armenia, Tsakhkadzor city, Tandzaghbyur street Uphill length: 203 m Downhill length: 822 m Load forecast: 150 000 rides per year Yearly average: 410 rides per day Minimum - maximum: 77 - 1 333 rides per day Ticket price for an adult incl VAT: 3 000 AMD or $6.2 Facility construction period: 3 months Commercial Operation Date: Jul-2022 ICO: ICO hard cap (126% of the budget excl VAT): € 1 549 681 Payments structure if hard cap is not hit: L/C ICO soft cap (84% of the budget excl VAT): € 1 039 198 Token sale price equivalent: $4 Tickets-for-tokens exchange ratio: 1 for 1 Refund equivalent if exchange for the ticket is refused: $5 ICO campaign starts in: Oct-2021 Exchange for tickets and buy-back are starting in: Jul-2022 4 Short SWOT analysis Strengths and advantages First-of-a-kind project in Armenia Monopoly-like conditions – the construction of another mountain coaster in Tsakhkadzor has no economic sense The chosen area has the maximum commercial potential for mountain coaster in Tsakhkadzor, as: it’s visible from each tourist route: directly from the church of Kecharis, on the road to the rope way, from the pedestrian "serpentine" ... adjoins one of the two key arterial roads of the city leading to the rope way provides an easily seen view along the uphill and downhill track parts due to a successful combination of forest and glades synergy expected due to the neighborhood with the zipline attraction in operation: its customers can use Toboggan as an elevator for a fee (see the sketch on the right) No age limits practically: Toboggan is available for customers over 3 y.o. accompanied by parents, and over 10 y.o. - unaccompanied No weather restrictions practically Up to 24h a day The project will contribute tourism popularization in Armenia Threats, Vulnerabilities, and Risks Lack of economic sense in scaling up the project The risk of injuries and accidents, but in practice it is compensated by duties, liability and compliance with safety rules and by compulsory insurance 5 Team Maksim Sychev Sergey Minasyan Seyran Harutyunyan Co-owner Founder Founder, Co-owner https://www.linkedin.com/in/mmsychev https:// www.linkedin.com/in/sminasyan www.facebook.com/serian.harutyunyan Financial management professional with Seasoned professional with 15-years’ Entrepreneur with many years experience many years experience in corporate experience in commercial banking for SME finance and banking and large corporate customers. Engaged in small business in Tsakhkadzor: rent of ski, snowboard CFA program candidate, I level exams Held managerial positions equipment, skates, bicycles, and also passed in international banks, participated in IT installation and operation of an ice rink transformation of customer relationship, since 2005 Acting lecturer at Training Center of Audit lending and transaction processes Chamber of Russia http://www.kumc.ru/ Mountain skiing team coach, previously Executive MBA, IE Business School, Madrid, Master of Sports of International Class 2016 6 Team Aleksandr Khachaturyan Rafik Margossian Co-owner Communication manager www.linkedin.com/in/akhachaturyan https://www.facebook.com/raffi.markosyan Attorney with more than 13 years of SMM experience advising multinational and domestic corporations and financial Translator and interpreter: Arabic, English, institutions on various corporate and Armenian, Farsi financial matters Voice actor Held high-ranking position in the government of Armenia and was supporting the GoA in the design and implementation of a number of important reforms in economic and business environment sector Holds Bachelor and LL.M degree from French University in Armenia and LL.M from Boston University School of Law 7 Project’s status Registered Park Lop LLC in Tsakhkadzor city Of the many land plots in the city of Tsakhkadzor, selected an area with the best commercial potential for the mountain coaster, signed a long-term lease agreement Chosen a supplier with the lowest price and the highest safety requirements – Josef Wiegand GmbH & Co. KG Carried out geodesic work on the project area, determined the exact coordinates of the track The Wiegand company has developed the track design (see right), submitted a commercial proposal, the main contract is being drafted Had design and construction documents developed including the building for the warehouse, cash-office, café.. Made advance payment to rail-track producer The project is 90% ready for ICO: land leased, geodesy carried, architecture designed, web-site, publications, four- languages video, TV interviews, communication channels established… 8 Appendices: A 01: General assumptions and tourism statistics A 02: Tsakhkadzor city entertainment industry insight A 03: Producers market and tracks prevalence insight A 04: The most demanded tracks A 05: Location of the project on the map A 06: Demand for rides at similar tracks A 07: Ticket prices at similar tracks 9 Attachment 01: General premises and tourism statistics Tsakhkadzor is: Tourism in Armenia, mln people 3.44 2.58 2.74 the second most popular center of tourism: 2.24 holidays, leisure activities and physical training – 2.06 2.06 1.89 1.63 1.65 in RA after Yerevan 1.36 1.49 1.42 1.25 1.20 1.19 1.26 0.96 0.38 0.84 a city interesting for a visit to about 50% of all 0.76 1.54 0.86 0.87 0.98 1.09 1.09 1.05 RA tourists 0.49 0.51 0.67 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 the only ski resort in RA Internal tourism International tourism one of the most significant centers of pilgrimage in Armenia, famous for its ancient, XI century Kecharis monastery Number of hotel facilities in Armenia * 702 652 549 556 The second largest city in the RA by the hotel 474 facilities number 409 387 59 At the same time, Tsaghkadzor significant lacks 143 157 413 such open-air entertainment services that could be available for most of the day, all year round, regardless of age and fitness 2011 2012 2013 2014 2015 2016 2017 2018 2019 including Yerevan including Tsakhkadzor Source: NSS RA * Hotel facilities of all the types were added into calculation along with facilities 10 of pure hotel types from 2013 Attachment 02: Tsakhkadzor city entertainment industry insight Daily operation is limited by the early closing time - 17:00 In the absence or with insufficient volume of snow on the slopes it works only as Ropeway an excursion attraction Requires sports skills for skiing and snowboarding Daily operation is limited by the early closing time - 17:00 Tubing or inflatable sled In the absence or with insufficient volume of snow on the slopes it doesn’t works at all Designed mainly for kids Cycling and horseback riding Available in the warm seasons Sights Represented by a relatively small amount Restaurants, clubs, bowling, Have age limitations spa centers, etc. of a high-speed mountain coaster, which will be available for the guests of Park Lop LLC implements the city all year round, in any weather, up to 24 hours a day, practically a project with no age limits: guests from the age of 3 should be accompanied by their parents, whilst children over 10 can use the facility unaccompanied 11 Attachment