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Starring

Also Starring LEE MERIWETHER and MARK SHERA rear-Round Solution CHICAGO (WBBM -TV) Nov'81 9/ 210/0 Nov'82 11/24%

NEW YORK (WCBS-TV) Nov'81 6/14% Nov'82 7/ 19% a OUR 10th YEAR tt//. . ll.. WORLDVISION ENTERPRISES I \C. The World s Leading Distributor for Independent Television Producers New York, Los Angeles, Chicago, Atlanta, London, Paris, Tokyo, Sydney, Toronto, Rio de Janeiro, Munich, Mexico City, Rome Source: Nielsen Nov '81, '82 A Taft Company mpex says yes wish an important announcem nt next month. 'q1R UN(VERS?Tr t.i>:;:, r:v MAXWELL AIR fOR CE B 'BroadcastingmFeb7

RAB, Texas Cable from the Lone Star state DBS proponent gets Prudential backing NTIA's Wunder resigns A different view of summer programing from the networks

PIECE OF THE ROCK 0 United Satellite RAB: DOING THINGS BIG, TEXAS STYLE 0 Record Communications acquires $45 million in capital 1,050 radio executives turn out for Radio from Prudential Insurance, which helps insure its Advertising Bureau's Managing Sales proposed DBS launch next fall. PAGE 31. Conference. Co -op ads, leasing cable channels and new Arbitron studies among major items TEXAS TWO -STEP 0 All indications are that vendor discussed. How -to sessions focus on promotion hoedown in San Antonio was success, but issue of strategies and use of computers for greater sales distant -signal rate increase sobers attendees. profits. PAGES 46-56. PAGE 33. FOWLER REPORTS ON DEREGULATION 0 FCC NTIA OPENING D Bernard Wunder resigns as head chairman tells New Orleans common carrier of National Telecommunications and Information conference that communications industry will Administration to join private firm; David Markey eventually be in regulation -free marketplace, but seen as possible successor. PAGE 34. warns it can't happen overnight. PAGE 62.

SUMMER DOLDRUMS 0 Networks look for less AUSTERITY BUDGETS 0 Reagan slices expensive new programing to fill summer months communications generally. FCC gains $6.3 instead of relying exclusively on repeats. PAGE 35. million, barely enough to hold its ground. Only overseas broadcasting units get good fiscal SPEAKES SPEAKS 0 Presidential adviser says treatment. PAGE 67. networks should cover the good news of the country PAGE 36. MORE PRIME TIME ADS 0 ABC -TV says it will add three commercial minutes, retaining two and MONIED REVIEW 0 House subcommittee casts giving one to affiliates. CBS expected to follow favorable eye on proposed FCC funding but rakes suit. NBC not sure. PAGE 72. FTC over coals for proposed closing of four regional offices. PAGE 36. NRB: PRAISE AND APPRAISAL 0 National Religious Broadcaster's Washington convention hears 0 product NATPE LOOK Upcoming convention accolades for association's 40 years of growth. It appears heavy with daytime and weekend also is afforded look at next mountains it must light in slots. PAGE 37. programing and access climb. PAGE 75.

SUPER BOWL SNAFU 0 NBC is upset by KING OF THE TALK ROAD 0 He's Larry King, whose "inadvertent" switching error that resulted in insatiable curiosity and remarkable ad- libbing unauthorized use of game feed by cable ability have made him must post- midnight systems. PAGE 57. listening on Mutual. PAGE 103.

INDEX TO DEPARTMENTS

Business 72 Datebook 22 In Brief 104 Open Mike 28 Business Briefly 14 Editorials 106 Information Age 62 Programing 57 Cablecastings 8 Fates & Fortunes 99 Law & Regulation 67 Riding Gain 40 Changing Hands 78 Fifth Estater 103 The Media 75 Special Report 46 Closed Circuit 7 For the Record 82 Monday Memo 18 Telecastings 66

Broadcasting (ISSN 0007.2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue S2 except special issues $3.50 (50th Anniversary issue StO). Subscriptions. U.S. and possessions: one year $60, two years SI 15, three years S160. Canadian and other international subscribers add S20 per year. U.S. and possessions add S170 yearly for special delivery, S100 for first-class. Subscriber's occupation required. Annually: Broadcasting D Cablecaating Yearbook S75, Across the Dial $4.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Divi- L sion. Old Mansfield Road, Wooster, Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W. Washington. D.C. 20036. JI INDEX TO ADVERTISERS ABC Radio Networks 44 -45 O American Chiropractic Assn. 69 D Ampex 4, 60 -61 O Associated Press 39 0 The Bennett Group 20 -21 D Blackburn & Co. Inc. 78 Li Bonneville Broadcasting Sys. 41 0 Broadcast Electronics Inc. 27 D Broadcast Personnel Inc. 99 D Broadcast Properties West 83 D Communica- lions Equity Associates 9 L1 Otis Conner Productions /Sound System 43 O Continental Electronics 70 Corinthian Television Sales Inc. Fourth Cover D DFS Program Ex- change 15 n Embassy Telecommunications 12 -13, 29, 30 D Emery Worldwide Third Cover D Gannett Corporate Communications 19 O Grinnan Fixture Co. 63 0 Group W Productions 67, 71, 73, 75, 77, 81 D The Ted Hepburn Co. 79 D Insurance Information Institute 11 D Lorimar 17, 23 D Lotus Reps 42 D Robert O. Mahlman Inc. 14 D MCA TV Front Cover. 6 D Metromedia Producers Corp. 54 -55 o NBC Radio /Talk Net 58 -59 D Professional Cards 85 D RKO Television 47 D Satellite Music Network 64 -65 D Ser- vice Directory 84 G Standard Rate & Data Service Inc. 80 D Howard E. Stark 62 0 Stereo- Vision 16 D William B. Tanner Co. Inc. 380 Edwin Tornberg & Co. Inc. 82 o Turner Broadcasting System Inc. 48 -49 C 20th Century -Fox Television 24 -25 D Videotape Production Assn. Inc. 53 0 Worldvision Enterprises Inc. Second Cover /3 0 Steve Wyman & Assoc. 50 LI Youngs. Walker & Co. 101 D '**** '**** LARRY KING SNOW CLEARED IN 21OFTOP3O' Growing list of major markers clec King for live satellite-beamed telecasts!

Here's an opportu- Already cleared by From the moment we nity for you to partici- stations from... announced that Larry pate in an exciting, GROUP W King, nighttime radio's meaningful and profit- most successful talk - able television venture. STORER show host, was coming Hurry -the first tele- POST- NEWSWEEK to television in a stim- cast airs March 13th! ulating and innovative METROMEDIA 90- minute show on TRIBUNE Sunday nights, the clearances started CHRONICLE pouring in at a super- MCGRAW -HILL fast rate! MULTIMEDIA Today, virtually every major group is repre- FISHER sented among the more GANNETT than 100 stations that have said "Yes!" to SCRIPPS - HOWARD Larry King. ...and many more!

THE An advertiser -supported series MCM V LARRY KING INC RESERVED A Post -Newsweek Video Production SHOW r GELS UNNERSAL CITY STUDIOS ALL RIGHTS (C1osed rc it

sports Emmys. Some Hollywood exemption to include secondary Part way members were saying NATAS was transmission of all over -air signals. Frank committed to "stay out of prime time," as is also said to be considering adding There's growing sentiment for one put it, and that they'd fight any provision to delete must -carry rules. compromise among FCC commissionsers attempt at acheduling prime -time faced with hard call on repeal or retention showing of daytime awards. of financial- interest and domestic syndication rules for television networks. Overseas advice Movement started with Democrat James Former Senator Harrison Schmitt (R- Quello, who began talking about putting Keeping off N.M.), who was defeated for re- election, percentage limit on program interests ABC -TV has promised affiliates it will was known in his days on Senate networks might acquire ( "Closed hold number of prime -time programs likely Commerce Committee as vigorous critic of Circuit," Jan. 10). He's more convinced to run over into 11 p.m. local news slot, U.S. policy- making in international than ever that compromise is way to go, highly valued by affiliates, to no more than telecommunications. So his current is now considering "graduated" entry, six betwen January and June, 1983. occupation may allow him to vent his perhaps over five to 10 years. Quello has Announcement with ABC's feelings. He is consultant to National been joined by Republican Mimi Dawson, coincided recent disclosure that it would implement Telecommunications and Information who feels question should be tied to phase two of its Administration in connection with its ownership; she would defer network reprogram to increase commercial inquiry into what U.S.'s long -range goals entry until other broadcast entities have load in prime time (see story, page 72). ABC in international telecommunications should had chance to grow. That, of course, pre- empted or ran over into local time I l p.m. be and how they could be achieved. depends on anticipated relaxation of periods, both at and weekend, early NTIA was directed by Congress to do seven- seven -seven rule. news slots, more than 80 times in 1982 and study and present report early in 1984. From beginning, Democrat Henry in recent years has had more than twice each Report is expected by early next week. Rivera has indicated he feels burden of overruns on of other two networks. Another consultant on project is one proof on amending financial-interest and whose name is familiar to broadcast syndication rules rests with networks. industry representatives with long Anticipating FCC will have been reduced memories -Paul Laskin. In early 1960's, to five members by time vote comes up on Call for help he served on subcommittee headed by issue, Quello- Dawson- Rivera bloc could late Senator Thomas Dodd (D-Conn.) Electric's from tip balance against outright repeal. General departure when it investigated alleged link between broadcasting may finally be getting under juvenile deliquency and television. way. Goldman Sachs, Wall Street firm to sell All the way investment retained by GE stations (BROADCASTING, Nov. 22, 1982), Cable deregulation bill (S. 66), scheduled itself solicited proposals from media Canadian preview for hearings brokers two weeks ago to sell radio next week by Senate Canadian government later this month is properties. Of five brokers reportedly Commerce Committee, may meet some expected to announce new policy on invited to submit presentations to Goldman opposition from committee's ranking broadcasting. Sources say it will address Sachs, Ted Hepburn, Cincinnati, emerged minority member, Ernest Hollings (D- such fundamental questions as role winner. He will handle Schenectady, N.Y., of S.C.). Hollings was co- sponsor of Canadian Broadcasting structure Nashville, Tenn., and Boston radio Corp., alternative legislation (S. 2445) in 97th of broadcast system, given development of properties. Goldman Sachs will continue to Congress. Hollings's main objection is that new technologies, including satellites, handle TV's and Denver radio stations. bill is not deregulatory enough. He favors cable television and pay television, and Other reasons for slow pace of deals -in- stripping cities of all control over program production. But topic most making: No prices have yet been fixed, of franchising process. interest to Americans will be manner in and Goldman Sachs's formal, Wall Street which government will make sure style of doing business takes it long time Canadians have access to variety to sift through inquiries. of Night and day programing -for to government, that presupposes choice of Canadian Reports persisted late last week that programing. Government has long been National Academy of Television Arts and Full fare concerned about dominance of American Sciences, unable to get ABC, CBS or programs on Canadian television. Present NBC to carry its presentation of daytime Representative Barney Frank (D- Mass.) is policy requires Canadian stations to devote Emmys this year, was considering end -run preparing to introduce bill (similar to minimum of 30% of their time to home- strategy: Find advertiser to sponsor measure he offered in last Congress grown material. coverage of presentation ceremonies and [H.R. 3528]) to expose cable transmission Francis Fox, minister of then put together ad hoc network to carry of distant signals to full copyright communications, who is drafting policy, it -in prime time. liability effective Jan. 1, 1985. Bill would hopes to complete statement in time to Under agreement that ended warring also exempt systems with fewer than discuss it in Los Angeles, early next between Hollywood and New York groups, 2,500 subscribers from all copyright month. He is to be speaker at symposium Academy of Television Arts and liability, effective on same date. It would on international satellite television, Sciences, based in Hollywood handles also exclude satellite resale carriers from sponsored by UCLA Communications prime -time Emmys while NATAS, based passive common carrier exemptions to Law Program and International Bar in New York, handles daytime, news and copyright law and expand master antenna Association, on March 4 -5.

Broadcasting Feb 7 1983 7 CQble ' cGsti aqs

Channel change flap With the addition of Manhattan Cable, over $64 million. The company projects, SNC is now on both cable systems serving however, with lower interest rates, continu- Manhattan Cable Television added the Manhattan. It was already on the Group W ing progress on U.S. construction and the Group W /ABC Satellite News Channel to its Cable (formerly Teleprompter) system, introduction of pay television in Canada, New York cable service last week and im- which serves northern Manhattan. Manhat- earnings will improve. mediately touched off a controversy. The tan Cable serves the southern portion. Get- system operator put the 24 -hour, all-news ting into that area, which encompasses the Disney debut service on its channel 12, which had been Madison Avenue advertising community, was seen as especially important to SNC. occupied by Spanish -language wxTvçrv) Pa- Executives of the Disney Channel have Said Lloyd Werner, senior vice president for terson, N.J., and moved WXTV to channel W. postponed the launch of the pay cable ser- The controversy was partially -but appar- sales and affiliate relations, Group W Satel- "This [advertising] vice one week, until April 18. Jim Jimirro, ently not permanently- defused when lite Communications: Disney Channel, community now has direct access to SNC president of the said the Manhattan Cable subsequently restored launch date for the 16- hour -a -day service and the opportunity to see for themselves may to channel 12, at least temporarily. was changed "to avoid conflict with the Rene Anselmo, head of Spanish Interna- the powerful advertising vehicle this service has become." Academy Awards scheduled for that night." tional Communications Corp., licensee of Jimirro also announced five additional se- waTV, said last Wednesday, the day after the Manhattan Cable said it currently serves 170,000 homes, 18,000 hotel rooms and ries are in the final stages of pre -production switch to channel W occurred, that Manhat- five four will go some 1,350 taverns, restaurants and offices. and programs and specials tan Cable's franchise with the city of New soon. SNC said it is now carried on systems reach- into production York specifies channel 12 for way, that the The channel already has 293 half hours switch to channel W had been made with- ing more than 5.4 million homes nationwide. and 13 hours of original programing for the out notice and that many Manhattan Cable launch, and expects to spend $40 million in subscribers could not receive channel W its first year on new material. Included in without a converter. If subscribers called 'Music' to their ears production are Disney Studio Showcase, a va- Manhattan Cable and complained that they riety show; The Scheme of Things, a science couldn't receive WXTV in its new position, Warner Amex Satellite Entertainment's Mu- program; New! Animal World, from Bill Bur- Anselmo said, Manhattan Cable would pro- sic Television is trumpeting some Nielsen red; Wish Upon a Star, for children 7 through vide the necessary converter; but that numbers compiled from a Nielsen Home 12; Good Morning, Mickey, a seven- day -a- would happen, he claimed, "only if they Video Index survey conducted last October week cartoon show; Welcome to Pooh Corner, call." among cable subscribers in the Peoria, Ill., for pre -schoolers, and Mousterpiece Theater, Manhattan Cable officials countered that Albuquerque, N.M. and Boston areas. Of hosted by George Plimpton. most of their subscribers already had been 100,000 subscribers in the cable systems provided with updated equipment capable surveyed, 2,000 were contacted in a random of receiving channel W, and that any who sample telephone poll. Among that group, Ad update hadn't been so equipped can get the equip- 1,096 fell into the 12 -34 age group, and over ment at no charge. 75% of that demographic, MTV says, indi- American Television & Communications Late Wednesday afternoon, Anselmo's cated they had watched the service. The has created its seventh and eighth local ad- Washington attorney, Norman Leventhal, "typical" MTV viewer has a median age of vertising sales staffs, adding sales teams at petitioned the FCC to order wxTVs return to 23 and a median household income of its systems in Birmingham, Ala. (43,000 Manhattan Cable's channel 12. The petition $30,000, and half of the MTV viewers over subscribers), and Austin, Tex. (97,000). claimed the switch to channel W violated 18 are college-educated. MTV viewers, ac- Each nine- member staff will be selling local the must -carry rules as interpreted by the cording to the survey, spend 4.6 hours a availabilities on the USA Cable Network, FCC. It also asked the commission to issue a week watching the service, for an hour on a Cable News Network, Music Television and show -cause order and initiate a proceeding typical weekday, 75 minutes on a weekend ESPN. The Birmingham system also will be looking toward imposition of a fine on Man- day. Close to 70% watch the service with selling time on Black Entertainment Televi- hattan Cable. others viewers for an average audience of sion. Rod Clark, former sales manager at Meanwhile, Manhattan Cable, also on 2.7 per home. And 85% of the 12 -34's con- WAPI -AM -FM Birmingham, heads the Ala- Wednesday, returned way to channel 12 sider the service "excellent." bama operation. Joe Harris, former sales and put SNC on channel W. A spokeswo- manager at xCnC -TV Austin, heads the Texas man said Thursday afternoon that it had not operation. ATC's other full-scale advertising been decided whether this would be a per- Building bite operations are in Albany, N.Y.; Champaign - manent or temporary arrangement. "We're Ill.; Jacksonville, Fla.; Honolulu; Debts from cable construction and Urbana, still talking to all the parties involved," she system San Diego, and New York. said. Anselmo's attorney had already said associated bank loans cut heavily into Rog- he intended to push wxrv's petition at the ers Cablesystems yearend earnings. Al- FCC. though 1982 revenues rose from $110 million Friendly foe Manhattan Cable has carried the Cable to $224 million and operating income in- News Network, Ted Turner's 24 -hour news creased from $37 million to $85 million, Cable is more friend than foe to public tele- service, since CNN's inception and will con- earnings showed a loss of $13,332,000 be- vision, PBS President Lawrence Grossman tinue to carry it, according to Manhattan fore extraordinary items and a $10,538,000 told reporters gathered in Los Angeles for Cable officials. Adding SNC, they said, loss after extraordinary items. (That item re- PBS's portion of the Consumer Press Tour. gives the system a "broader range" of pro- sulted from Rogers' dilution of ownership "Cable helps us overcome the UHF handi- graming and, as President John F. Gault put in its Cableshare subsidiary, which sold cap," Grossman contended. "We thrive in it, will guarantee that subscribers can "republic stock early last year.) Earnings last cable homes, contrary to predictions." He ceive up -to -the- minute international, na- year were six cents per share. Earnings lost estimated PBS viewership is about 30% tional and regional coverage whenever they 68 cents per share this year. higher in cable -equipped homes, than in choose to tune in." As part of the deal, Man- Rogers' cable system construction and noncabled, despite competition from ser- hattan Cable will carry the hourly five -min- its purchase of UA- Columbia last year in- vices directed at children and upscale audi- ute regional updates from SNC's New York creased the amount of long -term debt paid ences. Plans for PBS's own cable service are regional associate, WNEW -TV New York. last year by over 300 %, from $17.5 million to "a long way from implementation," accord-

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WIV{MCI eI eJ0001 FE ©IIIIRI(a[Cl WrrMruEicotkxSF © otkolEr ©Comm IOnr x0e.1r 44..4x0 nrwnm Mega County. &Owaed m ,. ex, WRC(ASin PUS. Riom BIoc4 Name Parklm, Creek. Coconut Margate. I-..t.4, FROM County, Pea a Mulberry TeMYíssan Cade FHB Ahem Black Ca(deu Nmn Bwx. Atomas &1115. Inc. VOn, Cable Dada INC. SYSTEMS. VIDEO MARGATE Inc. IInM, 01 AnI1Ma UnrrtE SOLD pn IM. Te*Nan. Ca. Cary s_IHM SOLD runes DNtenl an SOLD epnly =wow Nn SOLD Inc. CommuNelltbns, Lendmerk 1142 Aviary ,162 lea !ammo, Pioneer a of Success The 982 ing to Grossman, but the network is "still October for a separate subordinated debt adjacent West San Fernando Valley fran- very interested in a PBS cable venture." package Viacom placed ( "Cablecastings," chise. The committee's recommendation Nov. 1,1982). Under this latest deal, Viacom now goes to the full city council which is holds a minority interest in CHN voting se- expected to take a final vote on the franchise Teaming together curities, maintains a "significant participa- bid by the end of April. tion in its management" and, if certain con- Continental Cablevision and Viacom Cab - ditions are met, can buy up to 80% of CHN levision last week combined their systems voting securities in the future. For the pre- USA addition in and around Dayton, Ohio, to provide joint sent, CHN Chairman Dr. Art Ulene, and advertising availabilities over five program- president, Jeffrey Reiss, along with the in- The American Network, a three -channel ing services: Music Television, Cable News stitutional investors, hold the majority inter- programing service affiliated with hotels Network, the Cable Health Network, ESPN est in CHN. and hospitals, added the USA Cable Net- and the USA Cable Network. The intercon- A major chunk of the new funds is ear- work to its list of offerings. The network nection includes more than 127,000 homes marked to repay $20 million Viacom lent to presently carries Satellite News Channels, in Dayton and surrounding towns, town- CHN for its start-up, but as part of the fi- its own movie package and provides a chan- ships and counties. Doug Collins, advertis- nancing CHN is also to be assigned Via - nel for teleconferencing. Although most of ing sales director for Greater Dayton Cable, com's rights to transponder 17 on Satcom American Network's 20,000 "rooms" are in said: "We're offering nearly twice the TV III -R. hotels, it is actively negotiating for entry channels normally available at less than half into hospitals. (The network is a subsidiary the usual cost to advertisers without the Getting closer of American Medical Buildings.) American overspill common to network TV affiliates in for the Cable Inc. last week charges a flat fee of $3.95 per day a given market area." East Valley Community services. John Bow- won the support of a Los Angeles city coun- three entertainment a former executive with Echlin Corp., cil committee in its proposal to build the man, television was named president and chief executive Healthy sum East San Fernando Valley cable last week. franchise. The Industry and Economic De- officer of American Money may not buy happiness, but $50 mil- velopment Committee voted 2 -1 to recom- lion can help pay the rent, for starters. mend that Valley be awarded the 160,000 - That's the sum raised last week for the Ca- home franchise, over Denver -based United Double spot ble Health Network through a financing Cable. The committee stipulated that Valley package that CHN's part- owner, Viacom In- be required to upgrade its December 1980 Spotlight, the premium pay cable movie ser- ternational, helped arrange. With an assist proposal to reflect increased costs and docu- vice operated by Cox Cable, Storer, Tele- from Morgan Stanley, $25 million in senior ment the availability of the financial re- Communications Inc., Times Mirror and long -term debt, $20 million in subordinated sources to build the system. It was also rec- Cablevision Systems, will add a second debt and $5 million in preferred stock were ommended that half the system's advisory transponder on Satcom IV so that Pacific placed with a group of banks and institu- board members be franchise area residents time zone subscribers will receive programs tional investors. and that nonequity partners in the company during the same hours as Eastern time zone addition is an outgrowth of Many of the details of the offering had not be allowed to sell their shares until 1990. subscribers. The been discussed in a prospectus released last An affiliate of East Valley is building the complaints from West Coast viewers for better viewing options. West Coast "prime time, currently beginning at 5 p.m., will move up three hours starting March 1. SEND MY Rate pact The Screen Actors Guild and American Fed- eration of Television and Radio Artists have announced an agreement with producers of industrial and educational films on a new FREE three-year contract which, for the first time, SAMPLE for The provides rates basic and pay cable. agreement, effective retroactively to last August, provides a 5% increase in scale be- ifí ginning last Tuesday (Feb.1) and additional ñisdal increases of between 15% and 25% effective August 1983. The new rates cover films, J The next wave videotape, slide shows, as well as cable proof the easy sound ductions. Tanner has spent over three years developing the contemporary beautiful sound you've long desired. Open for business This brighter, livelier, easy format is designed to reach and hold today's listeners. Charlotte Schiff- Jones, former marketing Pacific Green demo simply fill out and mail to us the vice president with the now -defunct CBS For your Cable network, has opened her own pro- information below. graming and marketing firm for the telecom- Or even better call Dick Denham collect at 901 -320 -4340. munications industry. The offices of Schiff - Jones Ltd. are at 1775 Broadway, New York Name 10019; (212) 247 -7470. Station Title Address Spanish strategy City State lip Galavision, Spanish pay cable service, is strategy, increas- The William B. Tanner Co., Inc., 2714 Union Extended, Memphis, changing its programing ing its first run programing by more than TN 38112 250% while reducing repeats. The change was prompted by research showing high subscriber disconnect rates.

Broadcasting Feb 7 1983 1 0 DO SOMETHING ABOUT DRUNK DRIVING.

You already know the appalling Tougher drunk driving laws alone drunk driving, arson, neighborhood statistics. are not the answer. The more severe crime or other insurance- related issues, Drunk driving costs us 800,000 the penalties, the more reluctant write or phone Mary Zavada, Press accidents a year, and 25,000 needless judges and juries usually are to im- Relations Director (212- 669 -9200). deaths. It adds hundreds of millions pose them. of dollars to the insurance new InsuWillrance Information Institute premiums Instead, approaches are at- 110 iam Street we all pay. tacking the problem at its source: the IT New York, NY l003ä Your readers are increasingly con- attitudes of potential offenders and Please send me your Drunk Driving Press Kit. cerned. Drunk driving has become of society at large. Drinking before one of today's most pressing social driving must become a social stigma, Name problems. They want to know what instead of a socially acceptable form Publication they can do to stop this epidemic. of homicide. By keeping your readers That's where you can help. And informed, you'll help this change to Address we can help you. happen faster. City State Zip The property and casualty insur- Our new Drunk Driving Press Kit PI ance industry has assembled the facts. contains the information you need. We've learned which preventive meas- We'd like you to have it. INSURANCE INFORMATION INSTITUTE ures work, and which ones don't. And if you need more facts about A nonprofit action and information center. T7° ONE DAY ATA

HERE'S WHERE WE ARE:

Albany, Schenectady WNYT Jacksonville WJKS San Diego KUSI Albany, GA WTSG Las Vegas KVVU Savannah WJCL Albuquerque KOB Los Angeles KTTV Spokane KXLY Atlanta WAGA Louisville WDRB St. Cloud KXLI Augusta WJBF Macon WCWB St. Louis KPLR Austin KTVV McAllen -Brownsville KGBT Tallahassee WTWC Baton Rouge WRBT Memphis TBA Utica WKTV Binghamton WBNG Miami WTVJ Washington, DC WTTG Birmingham WTTO Milwaukee WITI W. Palm Beach WTVX Boise KIVI Minneapolis WTCN Wilmington WECT Boston WSBK Mobile WALA Yakima KIMA Buffalo WUTV New Orleans WNOL Charleston, SC WCIV New York WNEW Chicago WGN Norfolk WTVZ Columbia, SC WLTX Odessa -Midland KTPX Columbus, GA WLTZ Oklahoma City KOCO Columbus, OH WCMH Orlando WMOD Dallas -Ft. Worth KTVT Phoenix KNXV Denver KWGN Pittsburgh WPGH Eugene KMTR Portland, ME WMTW Fargo KTHI Portland KLRK Grand Rapids WOTV Richmond WRLH Greensboro WJTM Rochester WHEC Greenville -Spart WSPA Rochester /Mason City KTTC Hartford -New Haven WTVU Sacramento KRBK Houston KHTV Salisbury WMDT MARKETS! HERE'S HOW WERE DOING:

HERE ARE THE SHOWS HERE'S HOW THE WE REPLACED: AUDIENCE WENT UP: MARKET FORMER PROGRAM RATING SHARE WOMEN WOMEN MEN MEN IN TIME PERIOD 18 -49 18 -34 18 -49 18 -34 TEENS KIDS CHANGE DENVER ALL IN UP UP UP UP NC UP UP UP THE FAMILY 22% 25% 62% 45% 3% 79% 106% GREENSBORO- KOTTER UP UP UP UP UP NC DN UP HIGH POINT 50% 25% 29% 60% 20% 33% 20% GREENVILLE- HERE'F. 1L-ZY UP DN UP UP UP UP UP UP SPARTANBURG 14% 3% 4% 29% 25% 50% 23% 60% JACKSONVILLE :ECUS UP UP DN NC UP UP UP DN 50% 65% 14% 20% 50% 60% 40%

LAS VEGAS BUMSE YE UP UP UP UP UP UP UP UP 120% 92% 333% 350% 125% 100% 300% 167% MIAMI MERV GRì: iIN NC DN UP UP UP UP UP UP 15% 27% 64% 100% 117% 267% 33% ODESSA UP UP UP UP NC NC DN UP 25% 46% 67% 300% 50% 200% PHOENIX UP UP UP UP UP UP UP UP 50% 20% 160% 125% 43% 14% 67% 100% YAKIMA ROCKFAD FILES UP UP UP UP DN NC UP UP 60% 40% 60% 100% 25% 300% 500%

SOURCE: NSI, U/81, 11/82 DISTRIBUTION CrC EMBASSY EXCLUSIVELY THROUGH fikL TELECOMMUNICATIONS

1901 AVENUE OF THE STARS, SUITE 666 LOS ANGELES, CALIFORNIA 90067.213/553 -3600 TLX 910- 490 -2628 C ßusiess '4B ?ie =1y

TV ONLY I I seven markets. Campaign will run eight Rise "super gel" shaving cream begins to nine weeks in day, fringe, prime Feb. 14 in about 15 markets. Flight will Car -X Campaign for muffler shops access and prime times. Target: women, run four weeks in day, early fringe, prime begins in mid -February in 10 markets. 25 -54. Agency: W.B. Doner & Co., and sports times. Target: adults, 18 -49. Spots will run through November for Baltimore. Agency: Grey Advertising, New York. varying flights in early and late news times. Target: men, 25 -54. Agency: Peter Paul /Cadbury Campaign for Quaker State Oil Refining Corp. Dawson, Johns & Black, Chicago. cream eggs begins Feb. 14 in 80 Campaign for motor oil begins Feb. 14 in markets. Flight will run seven weeks in 58 markets. Four -week flight will air in Orkin Exterminating Co. Campaign day, fringe, early fringe and prime times. news times. Target: men, 18 -49. Agency: for termite /pest control service begins Target: women, 25 -49; children, 6 -11. Kenyon & Eckhardt. New York. this month in Southern markets and in Agency: Young & Rubicam, New York. Northern markets next spring. Goody's Manufacturing Co. Campaign will run through June in 130 Citicorp "Better banking" campaign Campaign for headache powders and markets. Spots will air in prime, news, begins Feb. 14 in Chicago, Atlanta, tablets begins this week in 13 markets. fringe and prime access times. Target: Miami and Portland, Ore. Three six - Three -week flight will air during news adults, 25 -54. Agency: J. Walter week flights will run through year at times. Target: adults, 25 -54. Agency: Thompson, Atlanta. varying times in news, prime, late fringe Tucker Wayne & Co., Atlanta. and sports times. Target: adults, 25 -54. Campbell Soup Co. Campaign for Le Nissin Foods Campaign for Agency: Marschalk Campbell -Ewald, Cup O' Menu frozen dinners begins Feb. 14 in Noodles is currently running in 22 New York, 14 markets. Two -week flight will run markets. Flight will run through Feb. 27 Pioneer Take Out Systems Fast -food during daytime and target women, 25- in day, fringe, prime access and prime chicken franchise begins campaign Feb. 54. Agency: Ogilvy & Mather, New York. times. Target: women, 25 -54. Agency: 14 for its "bucket brigade" promotion. Young & Rubicam, New York. Flight will run four weeks in all dayparts. Anderson Clayton Foods Campaign Target: women, 18 -49. Agency: Asher/ for Seven Seas salad dressings begins McCormick & Co. Campaign for Gould Advertising, Beverly Hills, Calif. Feb. 14 in 20 markets. Two -week flight variety foil -pack products -gravies, meat will air in late fringe and fringe times. seasonings, others -begins Feb. 14 in Carter -Wallace Inc. o Campaign for Target: women, 25 -54. Agency: The Bloom Cos., Dallas. r 1 Dean Foods Co. Campaign for various dairy products and orange juice begins in late February in 12 markets. WE SPECIALIZE IN Spots will run for varying flights and products in day, fringe and prime times. MARKETING MEDIUM AND Target: women, 25 -54. Agency: Tatham - LARGE RADIO STATIONS Laird & Kudner, Chicago. John E. Cain Co. Campaign for mayonnaise begins in late February in Our MARKETING includes pricing, presentation eight markets. Campaign will run for work, selling negotiations, and service after varying flights in all dayparts. Target: women, 25 -49. Agency: Harold Cabot & the sale all backed by over 20 years of radio Co., Boston. management experience. DON'T BUY OR SELL WITHOUT US. n]@ .P0 When confidentiality, integrity and experience are important...

KDNL -TV St. Louis: To MMT Sales from Seltel. 0e/Ked././Aw4 V/; a WIKS(FM) Greenfield, Ind.: To Hillier, , e,kozwa& Newmark, Vechsler and Howard from Zezifa Major Market.

WLOL(FM) Minneapolis: To Hillier, Newmark, Wechsler and Howard from Selcom.

Brokerage Appraisals Consulting Kiws(AM) Corpus Christi, Tex.: To RKO Radio Sales from Jack Masla.

Broadcasting Feb 7 1983 BEWITCHENIIC HAS SWITCHED To DFS Program Exchange.

Now you can acquire exclusive syndication For further rights to one of America's information most popular family pro- contact either grams through the DFS Sue Radden, Wally Program Exchange. Chateauvert or Bewitched' is available Tim Strosahl. on a 100% trade basis, DFS Program with no cash outlay Exchange, required. 405 Lexington Avenue, There are New York, New York 10174 180 color or call half hour (212) episodes, 661 -0800. providing wholesome PROGRAM entertainment EXCHANGE for the entire family.

1982 GENERAL MILLS. INC Dillard Department Stores will air in all dayparts. Target: women, radio supplemented with 35 spot Washington's birthday sale campaign 25 -54. Agency: Baker, Abbs, markets. TV advertising will run on ABC, will air Feb. 18 in nine markets during Cunningham & Klepinger, Birmingham, CBS and NBC in 35% of evening news, fringe times. Target: adults, 25 -54. Mich. 35% late fringe, 10% early morning Agency: Faulkner & Associates, Little news and two additional sports Rock, Ark. Florists' Transworld Delivery programs. Target: adults, 25 -54. Association Valentine's day promotion Agency: D'Arcy -MacManus & Masius, campaign begins this week on national Bloomfield Hills, Mich. RADIO ONLY California Avocado Commission Campaign for avocados begins this week in 17 Western markets. Spots will run for LagebrdIngo varying flights in all dayparts. Target: women, 25 -54. Agency: SSC &B, Los Surge in advertising. CBN Cable reported there has been influx of advertising over past Angeles. several weeks and attributed orders to newly published A.C. Nielsen Co. ratings showing network now attracts cumulative weekly audience of seven million, increase of 700,000 viewers in one month. New advertisers cited by CBN Cable: American Home Products Corp., I 1 RADIO AND TV I Beiersdorf Corp. (toiletries), Hunt -Wesson Foods, Delta Airlines, Warner- Lambert, Armour - Dial, Thompson Medical Co., Dow Chemical, Viking Sewing Machine Co., Amway Corp., Perkins Restaurants (division of Carter-Wallace, Mars Inc. and Combe Inc. (pharmaceutical products). Renewals have come o Holiday Inns) Product promotion from Procter & Gamble, Sterling Drug, Clorox Co., Castle & Cooke Foods, Allen Products begins Feb. 28 in about 25 markets. Five - Co.(pet foods), Nabisco, Nestle, California Grape Commission and Texas Instruments. week flight will air in all dayparts. Target: adults, 18 -49. Agency: Chuck Ruhr Advertising, Minneapolis. Alleged fraud. Foote Cone & .Belding, New York, and its subsidiary, Aitkin- Kynett, Philadelphia, are in final stages of investigation into financial irregularities at A -K involving Flying Tigers Campaign for air cargo alleged fraud. John Newhall, president of Aitkin -Kynett, said inquiry centers on long -time service begins this week in 11 markets. financial executive who has been discharged. He said "significant" amount of money Four-week flight will air in all dayparts. appears to be involved but total has not yet been determined. He stressed client funds don't Target: men, 25 -54. Agency: Marsteller appear to be involved. Newhall refused to identify suspect, saying discharged executive's Inc., Los Angeles. cooperation is still being sought in effort to "untangle the tangled web." A-K bills about $30 million, of which about 35% is in broadcast. FCB recently agreed to buy Lewis & Gilman, Michigan Apple Committee Philadelphia, and eventually merge it with Aitkin -Kynett. Campaign for fresh apples begins Feb. 9 in four radio markets and nine TV Super year. Despite depressed economy of 1982, last year broke all records for new product markets, all in Midwest. Two -week flight introductions, according to 1982 issue of "Dancer Fitzgerald Sample's New Product News." DFS has been tracking this activity for 19 years. Last year saw 1,510 entries, up 14.7% from 1981. DFS reported that 18 categories increased in product introductions, three declined and one remained same. Largest increases were achieved by baking ingredients; canned fruit, vegetables, juices and drinks; fresh meat and fish; health and beauty aids; household supplies; low calorie and dietetic foods, and snacks, crackers and nuts.

McGavren eyes radio. Analysis by McGavren Guild Radio, New York, of spot radio availabilities for 1982 shows that accounts targeted to women dropped to 18% from 22% in 1981 and 28% in 1977. McGavren commented that this "seems odd when you consider radio's ability to reach working women." During 1982 more than half (51 %) of requests were for both men and women while youth accounts, including 12-17, 12 -34, 18 -24 and 18 -34, decreased to 17% from 21% in 1981. Continuing as leading demographic was 25 -54, ONL 10° accounting for 28 %, up from 23% in 1981. Priced so low you can put a pair on every viewer with a huge give -away promotion! Now you can offer major local advertisers one of the biggest traffic builders ever. At 100 per pair, advertisers can give glasses away for the purchase of 8- packs, fountain drinks or other high -profit items. This almost guarantees you'll top all previous ratings. You handle the rights and promotion; the advertiser gets the glasses to your viewers. Our proven package includes FREE window and counter signs. We've put together successful 3 -D Bonanza for black radio. Miller Brewing Co., Milwaukee, will launch extensive radio promotions in dozens of markets. We campaign next spring for Lite beer, using National Black Network and Sheridan Broadcasting can put you and your advertisers into Network, augmented by spot buys in 15 markets. Campaign will run through 1983. Starring in for the ballgame within hours. Call commercials will be Bubba Smith and Deacon Jones, former professional football players. At complete prices and delivery details. recent taping session pictured above are fi-r): Jones; Allan Corwin, vice president and STEREO - VISION associate creative director of Mingo -Jones Advertising, New York, agency for Lite beer; Barry Post Office Box 1031 Louisville. KY 40201 (502) 585-5159 Barrett, brand manager for Lite, and Smith.

Broadcastingis Feb 7 1983 1/(14i o= day.

A radio advertising commentary from Alvin Eicoff, A. Eicoff & Co., Chicago

-response lend themselves to audio rather than video Bring direct presentations; their benefits cannot be dem- advertising back to radio onstrated as well in the eye as in the mind. By painting word pictures about these pro- As radio advertising dollars become tighter. ducts (or services), the advertiser allows the radio stations cannot afford to pass up a po- listener to fantasize about them. Radio's tential multimillion -dollar source of income power-both as a selling and entertainment Yet because of an age -old rift, direct mar- medium -is generated by the listener's keters remain persona non grata on stations imagination. throughout the country. Each day brings scores of new direct -re- Once upon a time -more than 25 years sponse products into the marketplace, many ago -radio and direct marketers were blood of which are ideally suited for radio. To take brothers. From the 1930's through the advantage of these new products, radio sta- 1950's, radio derived a tremendous income fions must actively solicit the business. To from direct -response advertising. Certain do so, they must immediately dispense with stations, because of their formats, could vir- the one -minute ceiling for direct -response tually turn any direct -response product into commercials. Consider that television has a gold. WCKY(AM) Cincinnati could pull a two -minute limit, and radio has to rely on million orders for a single item. XERF(AM) time -consuming words while television can across the border from Del Rio, Tex., sold use time -saving pictures. 3,000 Heilbros watches in a single week Perhaps radio should borrow a page from with a $12 PI (per inquiry). Other its own history. In the halcyon days of direct - heavyweight direct -response stations includ- response radio, a direct -response offer was ed WWVA(AM) Wheeling, W.Va.; WLAC(AM) segmented within a sponsored 10- or 15- Nashville; WOR(AM) New York; wGN(AM) minute format. It began with a 30- second Chicago; KMOX(AM) St. Louis; WIBW(AM) opening -the holder-that set forth the of- Topeka, Kan.; WNAX(AM) Yankton, S.D., fer: "In just a few minutes, I'm going to tell Alvin Eicoff is chairman of the board of A. and many Mexican border stations. you about a revolutionary new inven- Eicoff & Co., an agency he founded in 1966. Why would those stations give up such a Normal programing then re- The agency is among Chicago's largest. tion...." lucrative market? Television was one reason. Five minutes later, a two- minute Clients include Allstate, Playboy, Mattel and sumed. Radio panicked when television debuted. commercial aired explaining the benefits of Time -Life Books. Initially known as a direct - Many radio stations feared they were over - response agency, most of the company's the product, repeating the phone number and commercialized because of the numerous, address at least four times. Again, regular business is now retail. The agency also has long, direct -response commercials they programing resumed. Finally, a one -minute an office in New York. aired. As television turned their listeners commercial summarized the offer and re- into viewers, they desperately reached for peated the address and phone number two something to stem the tide. Suddenly, radio wouldn't have under normal conditions. more times. stations changed their formats, announcing Over the last decade, television execu- This "segmented" approach could be im- that certain hours or even weeks would be tives have understood these things and prof- plemented today. It could take the form of commercial -free. And almost as suddenly, ited from them. It's time for their radio coun- sponsorship of newscasts, talk shows or any $250,000,000 worth of direct -response ad- terparts to show a similar understanding, and number of different programing modes. The vertising was transferred to the coffers of to act upon it. Direct marketers and their alternating rhythm of commercials and regu- television. agencies are actively searching for alterna- lar programing would be mutually benefi- Helping speed this transfer of funds was tive media outlets. Television is approaching cial: People interested in the offer would radio's decision to limit commercials to 60 the saturation point -only a finite number of have an added incentive to listen to the pro- seconds. That rigid, arbitrary limit denied two- minute slots exist -and there are gal- gram, and people interested in the program direct marketers the time necessary to both lons of spillover advertising dollars. Radio would get two or three chances to respond to sell their products and repeat the phone num- has the capability to absorb the spillover. the offer. ber and address enough times so that it was In a recession, direct marketers prosper. Perhaps most important, this format branded into the listener's mind. Television Because many people don't have the discre- would allow the direct marketer to reach a was waiting in the wings. In the 50's, it had tionary income to go out, they tend to stay highly targeted audience; the advertising no limit on commercial length. home and listen to the radio or watch televi- would be woven seamlessly into the show, As the years passed, a new generation of sion, increasing the audiences for direct-re- reaching people predisposed to buy the prod- radio management came to power. The neo- sponse offers. uct. phyte station managers did not understand More than any other medium, radio is in All of this is not to say that direct mar- (or hid never been exposed to) direct mar- the position to take advantage of this grow- keters should forsake print and television ad- keting. They didn't understand that a direct ing audience. It offers the direct marketer an vertising. Radio can be used in conjunction marketer only buys one week of advertising unbeatable combination: the immediacy of with other media. In this booming era of and won't renew a schedule that doesn't de- broadcast and the specialized audience of direct -response advertising, there are liver orders at a profitable level. They didn't print. The ingredients that make narrowcast enough media dollars for everybody. Direct understand the very concept of PI's; that they cable attractive to direct marketers are also marketers searching for imaginative, effec- provided stations with a "cash library" of present in radio. tive alternatives recognize radio's potential commercials that could be taken out and run What distinguishes radio, however, is its as a direct -response vehicle. whenever there was unbought time, provid- total reliance on sound to communicate a The only question is: When will radio sta- ing stations with additional income they message. Certain direct -response products tions recognize their own potential? N

Broadcasting Feb 7 1983 n THE PRICE o REY In 1982, the free -press rights of the intelligence agents or sources, even when public under the First Amendment were chal- that information is already public. lenged at every turn. But this year's annual The U.S. Supreme Court upheld the First Freedom of Information survey by the Society Amendment right of the public and the press of Professional Journalists /Sigma Delta Chi to gain access to criminal trials. found that the struggle to preserve these Candidates for a Florida Supreme Court rights was stronger than ever. vacancy were interviewed in public for the The report said, "In short, it was a year first time. that challenged our resolve to keep America's Montana journalists established the first press free and independent. We won some legal defense fund to help preserve First battles and we lost some. At times we mea- Amendment rights. sured progress not by what we achieved but "Eternal vigilance is the price of liberty" by what we prevented from taking place :' Thomas Jefferson said. Among the findings, good and bad: This vigilance is being exercised all Federal government officials sought to across the United States today by citizens and weaken the Freedom of Information Act. journalists, aided by the Society of Profes- Arkansas university officials agreed not to sional Journalists /Sigma Delta Chi. restrain or censor student journalists. For a copy of the report, "FOI '82;' Citizens in Muskegon, Mich, voted not to compiled with the help of Gannett News censor cable television programs. Service, write: Gannett Corporate Com- Congress voted to provide criminal munications, Suite 1600, 1000 Wilson Blvd., sanctions against journalists who identify Arlington, Va. 22209.

GANNETT A WORLD OF DIFFERENT VOICES WHERE FREEDOM SPEAKS 01983 Gannett coo Ú Oz Zz

FIRM, 52 WEEK COMMITMENTS! WE GOT'EM!

BREAKAWAY, the Early Fringe Franchise to News, developed by broadcasters for broadcasters, is coming on strong. BREAKAWAY is first -run programming specially designed to capture and hold women 25 -54. And lead them right into your Early News. Stations that see the pilot- buy it! So, when BREAKAWAY premieres on September 12th, you can either watch the show on your station ...or theirs. FOR MORE INFORMATION CONTACT: ÇCOLBERT TELEVISION SALES OniO,I ENTERTAINMENT CORPORATION (212) 687 -4840 (212) 758 -5100 (312) 346 -9142 (213) 277 -7751 (213) 551 -5135 (404) 881 -0493

A joint venture of The Bennett Group and Ohlmeyer Communications One Dag Hammarskjold Plaza New York, New York 10017 (212) 940 -8304 arion of Broadcasters. Blackie's House of Beef, Wash- I J managers' luncheon. Stouffer's. Dayton. Ohio. ington. This week Feb. 8- Arizona Cable Television Association's an- 9- Feb. 10 Virginia Broadcasters Association nual meeting. Phoenix Hilton hotel, Phoenix. -West Feb. 6-8- Louisiana Association of Broadcasters con- sales seminar. Charleston House Holiday Inn, Charles- vention. Lake Charles Hilton, Lake Charles, La. Feb. 9 -NBC Radio's Source network regional af- ton, W. Va. filiate meeting. Hyatt Regency O'Hare, Chicago, Feb. 7- Advertising Club of Greater Boston meeting Feb. 10-International Radio and Television Society featuring viewing of Clio Awards. Boston Park Plaza, Feb. 9- Alfred 1. duPont -Columbia University newsmaker luncheon. Speakers: Anthony Thomopou- Boston. Awards in Broadcast Journalism telecast from Colum- los, ABC; B. Donald Grant, CBS, and Brandon Tarlikoff, Feb. 7 -Women in Cable, Arizona chapter, cham- bia University, New York. NBC. Waldorf- Astoria. New York. pagne reception, "Accolades '83." Hilton hotel. Phoe- Feb. 9 -West Virginia Broadcasters Association I 1 nix. sales seminar. Ramada Inn, Morgantown, W Va. Also in February Feb. 7-NBC Radio's Source network regional af- Feb. 9- National Academy of Television Arts and Sci- Feb. 14-National Academy of Television Arts and filiate meeting. Speaker: Grant Tinker, NBC chairman. ences, New York chapter, drop -in luncheon. Speaker: Sciences, Syracuse University chapter, "speakers" se- Beverly Hilton hotel, Los Angeles. Jonathan Hayes, president, Group W Satellite Commu- ries. Speaker: Van Gordon Sauter, president, CBS York. News. S.I. Newhouse School of Public Communica- Feb. 7 -May 9- "The New Communications Tech- nications. Copacabana. New tions, Syracuse, N.Y. nology and the Entertainment Industry" course spon- Feb. 9 -April 6- "Cable Television in New York City," sored by New York University, School of Continuing course sponsored by New York University, School of Feb. 15-Museum of Broadcasting seminar, "The Fu- Education Telecommunications Program. NYU cam- Continuing Education Telecommunications Pro- ture of Cable Programing- Advertiser or Subscriber pus. New York. gram. NYU campus. New York. Supported ?" Panelists: David Kenin, USA Network; Caroline Winston, Showfime, and Robert Jeremiah, Feb. 8-Ohio Association of Broadcasters Dayton of Television Arts Feb. 10- National Academy and ESPN. Museum of Broadcasting, One East 53rd Street, drop -in luncheon. Sciences, Washington chapter, New York. Indicates new or revised listing Speaker: Edward Fritts, president. National Associ- Feb. 15- Association of National Advertisers television workshop. Speaker: Andy Rooney. CBS News's 60 Minutes. Plaza hotel, New York. Feb. 15 -Ohio Association of Broadcasters legal work- Major G vG@TElg,@ shop. Hilton North, Columbus. Ohio. Feb. 15-Deadline for entries in Clarion Awards, sponsored by Women in Communications, to recognize Feb. 17-19 annual Country Radio Seminar June 23-27-Broadcasters Promotion Associ- -14th excellence in communications. Information: WICI na- ation /Broadcast Designers' Association annual sponsored by Organization of Country Radio tional headquarters, P.O. Box 9561, Austin, Tex., Informa- seminar. Fairmont hotel, New Orleans. Future semi- Broadcasters. Opryland hotel, Nashville. 78766; (512) 345 -8922. tion: (615) 327 -4488. nars: June 10 -15, 1984, Caesars Palace, Las Ve- gas; June 5 -9, 1985, Hyatt Regency, Chicago, and Public affairs seminar sponsored by Ameri- March 17 -22 -NATPE Internatioal 20th annual Feb. 15- June 10-15, 1986, Loew's Anatole, Dallas. in Television. Speakers in- conference. Las Vegas Hilton. Future conferences: can Women Radio and Dole, secretary of transportation; Anne Feb. 12 -16, 1984, San Francisco Hilton and Mos- Aug. 28-31-National Association of Broadcast- clude Elizabeth Jones, FCC commissioner; Senator Bob Packwood (R- cone Center. San Francisco. ers' Radio Programing Conference. Westin St. Fran- Al Swift (D- Wash.); Thomas Rails - cis, San Francisco. Ore.); Representative April 10-13-National Association of Broadcast- back, Motion Picture Association of America, and Mari- ers 61st annual convention. Convention Center, Sept. 8-10- Southern Cable Television Associ- lyn Nejelski, National Women's Political Caucus. Vista Las Vegas. Future conventions: Las Vegas, April ation Eastern show Georgia World Congress Cen- International hotel, Washington. Information: (202) 296- 29 -May 2, 1984; Las Vegas, April 14 -17, 1985; Dal- ter, Atlanta. Future shows: Sept. 6 -8, 1984 and Aug. 0009. las, April 13 -16, 1986, and Dallas, April 12 -15. 25.27, 1985, both Georgia Nbrld Congress Center. 1987. Feb. 15- American Women in Radio and Television Sept. 22 -24-Radio- Television News Directors Congressional gala. Senate Russell caucus room, April 17-21-National Public Radio's annual con- Association international conference. Caesars Pal- Washington. Information: (202) 862 -5704. ference. Hyatt Regency, Minneapolis. ace, Las Vegas. Future conference: Dec. 3 -5, Feb. 15- Southern California Cable Club seminar/ 22- international TV program 1984, San Antonio, Tex. April 28-M!P -TV workshop on "Selling and Servicing the Cable Con- France. market. Palais des Festivals, Cannes. Sept. 25- 28-Broadcast Financial Management sumer." Speaker: Jack Haire, national director of direct May 3-7-American Women in Radio and Televi- Association 23rd annual conference. Hyatt, Orlan- sales, Warner Amex. Luncheon speaker: Trygve Myh- sion 32d annual convention. Royal York, Toronto. do, Fla. Future meetings: May 20 -23, 1984. New ren, chairman and chief executive officer, ATC. Proud Future conventions: May 30 -June 2, 1984, Palmer York; May 12 -15, 1985, Chicago; May 18 -21, 1986, Bird Restaurant, Los Angeles. House, Chicago; May 7-11, 1985, New York Hilton, Los Angeles. Feb. 15- Wisconsin Broadcasters Association an- New York, and May 27-31, 1986, Loew's Anatole, 16- Oct. 2- 5- National Radio Broadcasters Associ- nual winter meeting and legislative reception. Con- Dallas. ation annual convention. Hilton hotel, New Or- course hotel, Madison, Wis. May 9.11 -ABC -TV affiliates annual meeting. Cen- leans. Future convention: Sept. 23 -26, 1984. Kan- tury Plaza hotel, Los Angeles. sas City, Mo. Feb. 15-17- Western Educational Society for Tele- communications annual conference. Civic Auditorium, May 15-18- NBC -TV affiliates annual meeting. Oct. 2- 5- Association of National Advertisers an- San Francisco. Presentation of 'Best of WEST Awards' Century Plaza hotel, Los Angeles. nual meeting. Homestead. Hot Springs, Va. Future at Golden Gateway Holiday Inn, San Francisco. May 18-21-American Association of Advertising meeting: Nov 11 -14, 1984, Camelback Inn, Scotts- dale, Ariz. Feb. 16- Association of National Advertisers media Agencies annual meeting. Greenbrier, White Sul- workshop. Plaza hotel, Washington. Speaker: Tom Bro- Future meetings: March 11 -14. phur Springs. W Va. Oct. 29-Nov. 3- Society of Motion Picture and kaw, NBC News. 1984, Canyon, Palm Springs, Calif.. and May 15- Television Engineers 125th technical conference 18, 1985. Greenbrier, White Sulphur Springs, W. Va. and equipment exhibit. Los Angeles Convention Feb. 16-National Academy of Television Arts and Sciences, New York chapter, drop -in luncheon. Speak- May 22 -25-CBS -TV affiliates annual meeting. Center. er: Cory Dunham, executive vice president and gener- Century Plaza hotel, Los Angeles. Nov 7-10-AMI P '83, American Marketfor Inter- al counsel, NBC Inc. Copacabana, New York. May 28 -June 2 -13th Montreux International Tele- national Programs. Fontainebleau Hilton, Miami vision Symposium and Technical Exhibition. Mon- Beach. Information: Perard Associates, 100 La- Feb. 17- Fourteenth annual Abe Lincoln Awards pre- treux, Switzerland. fayette Drive. Syosset. N.Y., 11791, (516) 364- sentation, sponsored by Southern Baptist Radio and Television Commission. Fort North. June 12-15-National Cable Television Associ- 3686. ation annual convention. Astro Hall, Houston. Fu- Nov. 14- 16- Television Bureau of Advertising Feb. 17-19 -14th annual Country Radio Seminar, spon- ture conventions: May 20- 23,1984, San Francisco; 29th annual meeting. Riviera hotel, Las Vegas. Fu- sored by Organization of Country Radio Broadcast- March 31 -April 3, 1985, New Orleans: March 16- ture meetings: Nov 7 -9, 1984, Hyatt Regency, Chi- ers. 327-4488. Opryland hotel, Nash- 19, 1986, Dallas, and May 15- 18,1988. Las Vegas. cago; Nov 11 -13, 1985, Hyatt Regency, Dallas; ville. Nov 17 -19, 1986, Los Angeles, and June 13 -July 15- Regional Administrative Radio Century Plaza, Feb. 17- 20-Howard University's School of Commu- Nov 18 -20, 1987, Washington Hilton, Washington. Conference for planning of broadcasting -satellite nications 12th annual communications conference. service in Region 2. sponsored by International Dec. 13-15-Western Cable Shaw. Anaheim Theme: "Communications and Culture: Shaping the Telecommunication Union. Geneva. Convention Center, Anaheim, Calif. World." Howard University campus, Washington. Infor- mation: (202) 636 -7491. Feb. 18- Federal Communications Bar Associ-

7 1983 Broadcastingnn Feb VMENI IWU

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The competition hit us time period. And now, Year 4. with everything. Still And, just to prove it wasn't This season brought a 4th year we ended up #1 for some fickle fling, the ladies made of Trapper John's audience power 3 years straight. us their #1 primetime series of to CBS stations across America. They came at us with Holly- all summer reruns.* Stories full of the unexpected, wood's top romantic stars, comic alive with the comedy of real life. film masterpieces, blockbuster Year 3 was Irreverently entertaining. The action movies, TV mega- our strongest yet. charismatic appeal of Pernell specials, sports spectaculars, Overall, we averaged a 19.4 Roberts and Gregory Harrison - you name it. And so it rating, 34 share and ranked #13 well, it jumps right through the went, week after week. among all network series. tube. Our guest personalities, Still we averaged a And once more in our time slot, spicy. And our supporting cast? solid #1 in our time slot, Trapper John was an even bigger They've built a following all with a 34 share. #1 with the women. their own. Now, all this can be yours, Women found us because starting fall 1984, Trapper irresistible. John will be available to your We won them over station. Call Fox now for complete from the start. For three information. years running, Trapper has Available to your station scored #1 with women in our in Fall '84.

Source: NTI 9/79- 4/8010/80 -4/81, 10/81.0/82 NTI 9 weeks endng 8/23/81 Tnipper1Min

TELEVISION Markets" seminar sponsored by Programs in Commu- nications, New York University School of Continuing Education. Speakers include Frank Biondi, HBO; Jack o `1tilICIg Willis, CBS Cable; Tom Kuhn, RCA Selectavision, and Michael Brandman, Lorimar Productions. NYU campus, New York. March 6.8- Society of Cable Television Engineers eighth annual spring engineering conference, "Busi- A professional's guide to the intermedia week (Feb. 7 -13) ness and Data Communications." Biltmore hotel, Los Angeles. Network television PBS: Todd Duncan: A Mighty Voice, Tuesday, 10:30 -11 p.m.; March 7- Deadline for entries in fifth annual Broadcast Australia's Animal Mysteries, Wednesday, 8 -9 p.m.; Mark Russell Comedy Special, Designers' Association competition to "acknowledge and reward outstanding design contributions in the information -in program), Wednesday, 9 -9:30 p.m.; Tax Break (1982 tax and call Sunday, broadcast industry." Information: Jerry Cappa, WLS-TV, 2-4 p.m. [Simulcast on Learning Channel); Freedom To Speak* with William F. Buckley 190 North State Street, Chicago, 60601. (12 -part 10 ABC: (comedy series starring McLean series), Sunday, -10:30 p.m.; Condo* March 7- 9-Advertising Research Foundation's 29th Stevenson), Thursday, 8-8:30 p.m.; Amanda's* (comedy series starring Bea Arthur), annual conference and research exposition. Keynote Thursday, 8:30 -9 p.m.; The Winds of War [Herman Wbuk] (concluding six parts of WWII address: John Bowen, president and chief executive officer, Benton & Bowles, and of mini -series), Monday 8 -11 p.m., Tuesday- Thursday 9 -11 p.m., Friday 8 -11 p.m., Sunday 8- president American Association of Advertising Agencies. New York Hilton, 11 p.m. New York. March 8 -Ohio Association of Broadcasters congres- Radio (check local times on all listings) o CBS RadioRadio: On Stage Tonight... Super sional dinner. Hyatt Regency Capitol Hill. Washington. Concert (Hall & Oates, Carole King, The Commodores, Air Supply, Sheena Easton and March 8-Michigan Cable Television Association The Little River Band, each recorded live), Saturday, 4 hours in length. annual winter meeting. Hilton Inn, Lansing, Mich. March International Radio and Television o 9- Society Cable ARTS: New World Ballet (debut), Monday, 9 -10 p.m.; Showtime: The Doobie Gold Medal Award banquet, to be presented to Roone Brothers Farewell Concert, Saturday, 8 -9:30 p.m.; The Learning Channel: Tax Break Arledge, president, ABC News and Sports. Waldorf- (1982 tax information and call -in program), Sunday, 2-4 p.m. [Simulcast with PBS]. Astoria, New York. March 10- "The Market for Videotext," seminar spon- Museum of Broadcasting (1 East 53d Street, New York) Moppets: Past, Present and sored by New York University, School of Continuing Future, (varied exhibits throughout run), now -Feb. 19; Sid Caesar: Master of Comedy, (ex- Education. NYU campus, New York. Information: (212) 598 -2371. hibit), extended: now -March 5. March 11 -13 -15th annual FilmFest Midwest. Marriott O'Hare, Chicago. *indicates a premiere episode March 11-13- University of Wisconsin-Extension seminar, "On -air promotion for public television." UW lion Association's International Gold Medallion Awards campus, Madison. Information: Heather Goldfoot. ation luncheon. Speaker: Peter Pitsch, chief of FCC competition. Information: Dr. Hayes Anderson, Depart- (608) 262 -6512. Office of Plans and Policy Touchdown Club, Washimg- ment of Telecommunications and Film, San Diego State ton. University, San Diego, 92182, (714) 265 -6575. March 11- 13- Intercollegiate Broadcasting Sys- tem annual national convention. Speaker: FCC Mass Feb. 18- 19- 'Communications Satellites: Systems, March 1- Deadline for entries in American Women in Media Bureau Chief Larry Harris. Capital Hilton hotel. Services and Networks,' sponsored by New York Uni- Radio and Television's Commendation Awards for pro- Washington. reran y School of Continuing Education. NYU cam- grams that portray women in positive light, enhance pus, New York. Information: (212) 598 -2116. their image and professionalism and contribute IC/soci- March 13-15-Ohio Cable Television Association an- ety's image of women by presenting them in realistic nual convention and trade show Hyatt Regency hotel, Feb. 19-21-International of Wom- Organization situations. Information: Deborah Arney, AWRT, 1321 Columbus, Ohio. en in Telecommunications first national chapter con- Connecticut Avenue, N.W., Washington, D.C., 20036. ference. Washington Marriott hotel, Washington. March 14-15--New York State Cable Television Asso- March 1- 3- National Association of Broadcasters' ciation spring legislative conference. Empire State Pla- Feb. 20- Deadline for entries in International Read- state presidents and executive directors meeting. Mar- za, Albany, N.Y Information: Susan Shufelt, (518) 463- Media ing Association's annual Broadcast Awards for riott hotel, Washington. 6676. outstanding TV and radio programing related to reading, literacy or promotion of lifetime reading habits. March 1- Deadline for entries in Achievement in Chil- March 15- "Telemarketing seminar," for broadcasting, Information: IRA, 800 Barksdale Road. Newark, Del., dren's Television Awards, sponsored by Action for advertising and newspaper customers of New York 19711, (302) 731 -1600. Children's Television. Awards are given annually for Telephone. 1166 Avenue of the Americas, New York. "significant contributions toward improving service to N.Y. Information: Bernard Cohen, (212) 395-7013. Feb. 22 Washington confer- -24- Journalism Center's children on broadcast and cable television and radio." ence for journalists. Topic: The Sports Business." Wa- March 15-Southern California Cable Club luncheon. Information: ACT, 46 Austin Street, Newtonville, Mass., tergate hotel, Washington. Speaker: Paul Klein, president, Playboy Network. 02160; (617) 527 -7870. Proud Bird Restaurant, Los Angeles. Feb. 23- Electronic Media Rating Council board of March Pennsylvania Association of Broadcasters directors meeting. Television Bureau of Advertising 2- March 16- Presentation of eighth annual Big Apple Congressional /Gold Medal reception and dinner. headquarters. New York. Awards, sponsored by New York Market Radio Broad- Washington Hilton, Washington. casters Association. Sheraton Center, New York. Feb. 23 "small -Ohio Association of Broadcasters March 2 -Ohio Association of Broadcasters "small market potpourri." Holiday Inn, Chillicothe, Ohio. March 17- Academy of Television Arts and Sciences market potpourri." Imperial House, Findlay, Ohio. "forum series" luncheon. Speaker: Ed Ney, chairman, Feb. 25- Broadcasters Association an- 27- Oklahoma March 24-CBS Radio Network affiliates board president and chief executive officer, Young and Rubi- nual winter meeting. Lincoln Plaza, Oklahoma City. meeting. Ponte \kdra Club. Ponte Vedra, Fla. cam, Century Plaza hotel, Los Angeles. Feb. 25 -Women in Cable, New England chapter, lun- March 3 -April 14- "Cable Television: Skills and Op- March 17 -18- Broadcast Financial Management As cheon meeting. Speaker: Representative Barney Frank portunities," course offered by New York University, (D- Mass.). Hotel Sonesta, Cambridge, Mass. School of Continuing Education. NYU campus, New Feb. 28-Deadline for entries in Morgan O'Leary Award York. Information: (212) 598 -2371. rrat - for Excellence in Political Reporting given by Universi- March 4-5-Symposium on international satellite tele- ty of Michigan department of communication. Informa- vision. sponsored by UCLA Communications Law tion: U.M., department of communication, 2020 Frieze Article on FCC's proposal to revise its Program and International Bar Association. Speak- Building, Ann Arbor, Mich., 48109. in 31 issue ers include Mark Fowler, FCC chairman; Henry Rivera, attribution rules Jan. Feb. 28 -March 18 -First session of Norld Administra- FCC commissioner; Francis Fox, Canadian minister of should have defined widely held corpo- tive Radio Conference for Mobile Services, sponsored communications; Clay Whitehead, Hughes Communi- rate licensees as those with more than 50 by International Telecom m unication Union. Geneva. cations Services; Robert Wald, Robert Hold Co.; Stan- shareholders. Closely held corporations ley Hubbard, U.S. Satellite Broadcasting Co.; Richard are those with 50 or fewer. Wiley, Kirkland & Ellis law firm; Henry Geller, Washing- ton Center for Public Policy Research, and Joseph Fel- O ton, Intelsat. UCLA, Los Angeles: (213) 825-6211. 0 November sweeps figures for Grand March March 4-5- National Association of Black Owned Junction, Colo., in Jan. 24 issue should March 1- Academy of Television Arts and Sciences Broadcasters' seventh annual spring broadcast man- "forum series" luncheon. Speaker: Peter Ueberroth, agement conference, "Keeping Pace With the Market- have read: ABC-10 (1981), 7 (1982), president, Los Angeles Olympic Organizing Commit- place." Sheraton hotel, New Orleans. Information: -30 %; CBS -17, 19, +11.76 %; NBC - tee. Century Plaza hotel, Los Angeles. (202) 463 -8970. no affiliate. March 1- Deadline for entries in Broadcasters Promo March 5- "Creating Programing for the New Television

Broadcasting Feb 7 1983 sociation /Broadcast Credit Association board of directors meetings. Palmer House, Chicago. March 17 -22-NATPE International 20th annual conference. Las Vegas Hilton. March 18-"Telephone Issues for the States 1983: Implementing Divestiture," conference sponsored by Telecommunications Research and Action Cercler. MORE THAN Capital Hilton. Washington. Information: Deborah Hol- lander, (202) 462-2520. March 19-20- University of Wisconsin- Extension broadcast engineering management seminar. UW campus. Madison, Wis. Information: Heather Goldloot, 1500 IN USE (608) 262-6512. March 21- National Academy of Television Arts and Sciences, Syracuse University chapter, "speakers" series. Speaker: Sy Amlen, vice president ABC Entertain- ment. S.I. Newhouse School of Public Communica- tions, Syracuse. N Y March 21 -23 -"How to video- teleconference success- fully" sponsored by Public Service Satellite Consor- tium. PSSC Technical Center, Denver. Information: (202) 331-1154. March 23 -Ohio Association of Broadcasters radio programers' " minifest." Hyatt Regency, Columbus, Ohio. March 23 -26 -Alpha Epsilon Rho, National Broad- casting Society, 41st annual convention. Sheraton hotel, Atlanta. March 24-25 -Fifth International Conference on Cul- ture and Communication, sponsored by Temple Uni- versity. Bellevue Stratford, Philadelphia. March 24-26-Radio -Television News Directors Asso- ciation regional meeting. Holiday Inn, Gulf Shores, Ala. March 24-26--New Mexico Broadcasters Associ- ation 32nd annual convention. Sally Port Inn, Roswell, NM March 25- Deadline for entries in second annual In- ternational Radio Festival of New York, worldwide awards competition in programing, promotion and advertising. Categories for programing include news, entertainment. service. information and editorials: for promotions. program. news, station and contest 5300B MULTI -DECK promotion, and for commercials, 30- and 60- second humor, music, local and public service announcements. Information: International Radio Festival of New For reliable, quiet, cool operation York, 251 West 57th Street, New York. 10019, (212) 246- 5133. Most reliable three deck on the market. Our March 25-UPI of New England Tom Phillips Awards. Sheraton Lincoln Inn, Vlbrcester, Mass. 5300B with plug -in decks for unsurpassed ac- March 31- Deadline for entries in National Feder- cessibility. Unique internal bulkhead mechanical ation of Local Cable Programers "Hometown U.S.A. '83 Video Festival," designed to "recognize the work of and and community -based video producers and to encourage design insures stable accurate deck the use of local cable television channels." Information: NFLCP, 906 Pennsylvania Avenue, S.E., Washington, capstan positioning independent of front panel 20003. reference. March 31- Deadline for entries in American Osteo- pathic Association's 27th annual journalism awards Features? competition, recognizing "outstanding performance More by journalists who report and interpret osteopathic medicine to the scientific community and the general Rugged machined deck, quiet cool operation with public." Information: Journalism Awards Committee, American Osteopathic Association, 212 East Ohio reliable low voltage, solid -state solenoid switch- Street, Chicago, 60611. March 31- "Telemarketing seminar" for broadcasting and rear panel LED ser- ing, advertising and newspaper customers of New York Telephone. 1166 Avenue of the Americas. New vice aids. Motherboard con- York. N.Y Information: Bernard Cohen, (212) 395-7013. struction eliminates wiring I3 harness. It's all there in the April 5300B.

April 1 -2 -Black College Radio's fifth annual convention. Paschals hotel in Atlanta's University Center, All deck leads go through Atlanta. Information: (404) 523 -6136. For more information, contact your this plug -in connector . . April 4-5- American Council for Better Broadcasts' local Broadcast Electronics Distributor. nothing to disconnect to 29th annual conference. Theme: "Television, Children or call. remove deck. and You." Seven workshops will be held in cooperation with National Council for Children and Television. Was Communication Hall, Madison, Wis. April 5-Cabletelecision Advertising Bureau sales BROADCAST workshop. Sheraton Center, New York. I-E ELECTRONICS INC. April 5- 8-Communications Tokyo '83, sponsored by 4100 N 24th ST.. P.O. BOX 3606, QUINCY, IL 623053606, (217)224 -9600, TELEX: 250142 Communication Industries Association o1. Japan. To- kyo Ryutsu Center, Tokyo. Information: Clapp and Po-

Broadcasting Feb 7 1983 27 liak International, P.O. Box 70007, Washington, 20088, sales workshop on April 5 (see above). Sheraton Cen- (301) 657 -3090. ter, New York. Information: Lela Cocoros, (212) 751- BROADCASTING PUBLICATIONS INC. 7770. April 6-- Cabtetelevision Advertising Bureau's sec- Lawrence B. Taishoff, president. ond annual cable advertising conference for both ca- April 9-Radio-Television News Directors Associ- Donald V. West, vice president. ble and advertising executives. Conference follows ation regional meeting. Curry College, Milton, Mass. David N. Whitcombe, vice president. Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasurer The Fifth Estate Broadcastingm Yi (e 1735 DeSales Street, N.W., Washington 20036. (Operi Phone: 202 -638-1022. O Sol Taishoff, editor -in -chief (1904 -1982). Lawrence B. Taishoff, publisher Keeping up I don't mind being called by any name, but I am certainly tired of people keeping EDITORIAL EDITOR: Let me congratulate you on contin- Donald V. West, managing editor this industry on its knees with their narrow Leonard Zeldenberg, chief correspondent. ued improvement in the content of your fine view of the world. I don't know how many Mark K. Miller. senior news editor publication. I, for one, welcome the in- people George Hacker [of the Center of Sci- Kira Greene, assistant to the managing editor creased emphasis on the radio side of the Harry A. Jessell, associate editor ence in the Public Interest] speaks for, but I Doug Halonen, Matt Stump, industry. Those of us who have dedicated do know that the good people of this area not assistant editors. our lives to radio broadcasting certainly need only will, but have tolerated hard liquor ads Kim McAvoy, John Eggerton, we John Lippman, Nancy lyoob, the support and information we can get as on television. staff writers. seek to determine new directions and the I think it is pertinent to say that we are Anthony Sanders, systems manager best course for over-the -air broadcasting to Susan Dillon, Marcia Klein, research assistants. currently running a seven -part investigative Michael McCaleb, editorial assistant. follow in the years ahead, especially in the report on drunk drivers, and we plan a two - face of ever -increasing competition from Senior Editorial Consultants hour, prime time special on alcoholism in Edwin H. James ( Washington) new forms of communications media. - March. -T. Frank Smith, president, RBrs -Tv Rufus Crater (New York) Marlin R. Taylor, Bonneville Broadcasting Corpus Christi, Tex. Editorial Consultants Tenafly, Frederick M. Fitzgerald (Washington) Systems, N.J. Rocco Famighettl (New York) BROADCASTING 01CABLECASTING DBS debate YEARBOOK Contributors John Mercurio, manager EDITOR: In the Jan. 24 issue under the "In Joseph A. Esser, associate editor EDTOR: The Broadcast Pioneers Library and Sync" section, you reported that Andy Ing- Mark Jeschke, assistant editor its board were pleased to see the story at the lis, vice chairman of RCA Americom, said ADVERTISING top of your "Bottom Line" column (Jan. 31) he has "serious questions" about the techni- Gene Edwards, director of sales and marketing. Winfield R. Levi, general sales manager (New York). about the success of our 1982 fund -raising cal feasibility of United Satellite Television's John Andre, sales manager- equipment and campaign. We do want your readers to know, (USTV) proposed medium-power DBS ser- engineering (Washington). however, that two substantial financial gifts vice. Let me assure Mr. Inglis that the engi- David Berlyn, Eastern sales manager (New York). Tim Thometz, Western sales manager (Hollywood). from Hubbard Broadcasting Inc., and Wes- neering staffs at both Telesat Canada, which Charles Mohr, account manager (New York). tinghouse Broadcasting and Cable Inc., of pioneered the technology, and General In- Doris Kelly, sales service manager $100,000 each, had been reported earlier in strument Corp., which will manufacture the Christopher Mosley, classified advertising. your good magazine. We have also had con- USTV home satellite terminals, have com- CIRCULATION siderable support from the Broadcast Pio- plete confidence in the medium -power ser- Kwentin K. Keenan, circulation manager neers otganization, from its individual mem- vice. He is certainly welcome to discuss his Patricia Waldron, Sandra Jenkins, Debra De Zarn, Joseph Kolthott, bers and from the benefit affairs honoring doubts with our engineers. Chris McGirr. Sol Taishoff (1981) and Vince Wasilewski Mr. Inglis also said that USTV's subscrib- L. Quaal, president, Broad- ers will have to PRODUCTION (1982). Ward install earth station antennas Harry Stevens, production manager cast Pioneers Library, Washington. as large as two meters in diameter. He was Don Gallo, production assistant. quoted as saying that two meters is "an awful big antenna and just not practical for general ADMINISTRATION David N. Whitcombe, vice president l operations. Hard proof home use." We at USTV wholeheartedly Philippe E. Boucher, controller agree. However, most of qur subscribers Albert Anderson. Irving C. Miller, financial consultant. EDITOR: in In reference to your Jan. 10 story who live single -family homes will install Debra Shapiro, secretary to the publisher about withdrawal of the Hawkeye Distilling a dish antenna approximately three feet in Wendy J. Liebmann. advertising campaign: I take exception to diameter, not much larger than those pro- CORPORATE RELATIONS people who try to tell me what the public will posed by the high -power services. And our Patricia A. Vence, director. or will not stand for when they obviously service will be available to the public two to don't have any real idea what they are talk- three years earlier. BUREAUS New York: 630 Third Avenue, 10017. ing about. Finally, there is at least one concept Mr. Phone: 212 -599 -2830. We ran a schedule for Hawkeye consisting Inglis propounded with which we whole- Kathy Haley, bureau news manager of 10 announcements and have yet to receive heartedly concur -namely, the primacy of Stephen McClellan, assistant editor Vincent M. Mingo, senior editor: radio. the first complaint. More than that, from DBS's future in noncabled areas. Through Marie Leonard, Mona Gartner, Sept. 24, 1982, until Dec. 31, 1982, we ran the end of this decade, these 25 million advertising assistants. in excess of 300 announcements for two lo- dwelling units represent the key to USTV's Hollywood: 1680 North Vine Street, 90028. cal The copy offered liquor offering. That's why was Phone: 213- 463 -3148. liquor stores. - precisely USTV Richard Mahler, correspondent. bourbon, scotch, gin, rum, vodka-at spe- established-to provide quality pay televi- Tim Thometz, Western sales manager cial prices. These announcements ran in all sion to homes, that want to receive it in 1983 Sandra Klausner, editorial -advertising assistant. time periods from the Today Show through and 1984 and in the years to come. We be- I Member the Letterman Show, in prime, access, news, lieve that those homes deprived of pay cable everywhere. During this period we received entertainment services should not have to Press fewer than 20 complaints, only two by mail, wait until 1986 or later to receive the pro- Founded 1931. Broodcasting.T lecaating introduced all the rest on the telephone. Also during this graming cabled homes have enjoyed for in 1946. Tkleuision acquired in 1961. Cabkcanting introduced period Corpus Christi had a Baptist conven- years. Nathaniel T. Kwit, Jr., president and in 19720 'Reg. U.S. Patent Off ice.0 - Coovriaht 1983 by Broadcasting Publications Inc. tion with chief executive officer, Televi- 5,000 delegates. We received no United Satellite cablecastings. complaints from them. sion, New York. TELEVISION.

Broadcasting Feb 7 1983 28 THE ORIG I NAM BACK. MARY HARTMANN MARY

1 She'll turn around that time period. EMBAt Angeles, CA 90067 CfG TELECOSA 1901 Avenue of the Stars. Los 01963 Embassy Telecommun¢abons R A D I O T E L E V I S I O N C A B L E S A T E L L I T E o 0 Mi"iCes3T Vol. 104 No. 6

I , TOP OF THE WEEK I Prudential places a bet on DBS

Insurance giant will invest $45 million as shareholder in United Satellite, which hopes to steal a march on 12 ghz field by using bird in existing K -band; could get three -year lead

Direct -to -home satellite broadcasting moved a large step closer to reality last week. Unit- ed Satellite Television Corp., which is planning to launch a quasi- direct broadcast satellite service by this fall, announced it is getting a piece of the rock: Prudential Insur- ance Co. of America has agreed to provide it with $45 million in capital, becoming a major shareholder in the venture. At the same time, USTVannounced it was changing its name to United Satellite Com- Dealers. At the Prudential- United contract signing are (l -r): William S. Field, senior vice president, munications Inc. Prudential's capital markets department: Frederick Shuh, senior vice president, General Instru- Also last week, General Instrument ment's Broadband Communications subsidiary; Nathaniel Troy Kwit Jr., president and chief ex- Corp., another major shareholder in USC, ecutive officer, United, and Francesco Galesi, chairman, Galesi Group. announced that it had received a $600 -million order from USC to manufacture earth reconsider its action, and those petitions are the market for which C -band is not really stations and decoders for the system. still pending. economical," Kwit said. Nathaniel Kwit Jr., USC president, said Under the original proposal, USC planned Also according to the plan, Kwit said, the Prudential's investment, and those of other to lease IO transponders, through GTE Satel- company anticipates devoting two of its major partners -General Instrument and the lite Corp., on Canada's Anik -C2, a fixed channels to movies, one to news, one to Galesi Group, a New York real estate com- satellite scheduled for launch this May, to sports and one to a mix of cultural, children's pany -would provide the venture with from offer five channels of programing to Western and other sorts of programing. By 1988, $50 million to $100 million in capital. states, and five channels to the East. Kwit said, the company expects to be serv- With its early entry into the satellite Under that game plan, GTE would switch ing a minimum of five million customers. broadcasting market, USC would appear to USC over to its own GSTAR A -1 fixed satel- And USC plans to offer all five channels for have an opportunity to get a big jump on its lite in 1984. from $15 to $20 a month, Kwit said. potential competitors -including those eight According to Kwit, who is a former presi- Hubbard Broadcasting, which has re- companies the FCC has authorized to pro- dent, distribution and marketing, MGM/ ceived a construction permit for a DBS sys- vide similar sorts of services over more UA, USC plans to offer five channels of tem, petitioned the FCC to reconsider its highly powered direct broadcast satellites. programing to the entire nation, 24 hours a grant to USC, seeking to bar it from offering (Comsat's Satellite Television Corp., for ex- day. The company's primary target would be service directly to homes. Although the FCC ample, doesn't expect to inaugurate its ser- the 25 million to 30 million households that was scheduled to address that petition last vice until 1986 at the earliest.) Kwit himself are "unserved and uncabled." It also would month (BROADCASTING, Jan. 17), the com- said the "consumer would decide" whether provide service to multiple- family dwell- mission deleted it from its agenda, and put that would be the case. A spokeswoman for ings, hotels, hospitals, cable TV systems, out for comment a last- minute letter it had STC agreed -but she thought the consumer multipoint distribution systems, low -power received from GTE "clarifying" aspects of would decide in STC's favor. "STC will of- television stations and satellite master anten- the plan. fer a higher quality service that will be more na systems, he said. In that letter, GTE said it was studying the easily affordable and will be available to a One of the service's strong points, Kwit possibility of doubling the power on certain broader base of customers," she said. noted, was that its technology would make it transponders on GSTAR A -1-to permit the USC's proposed service is similar to that affordable for smaller entities to tap into sat- venture to avail itself of smaller, and there- to be offered by standard DBS, but there are ellite programing. (One of his associates, for fore cheaper, earth stations. It also said that major differences. For starters, DBS opera- example, noted that most satellite program- USC had been discussing the possibility of tors have been authorized to offer services ing is carried in the C -band [4 -6 ghz]). Hea- using only five transponders on Anik -C2 with a new generation of high -powered sat- dend equipment for those C -band systems (those beamed at the East Coast). ellites operating in the 12.2 -12.7 ghz band. can cost $20,000, putting C -band communi- In a follow -up letter last week, however, USC, however, is proposing to offer service cations out of the question for many smaller GTE told the commission it had decided over lower- powered fixed satellites in the cable companies, and for all but the largest against that power boost, concluding that it 11.7 -12.2 ghz band (the K- band). apartment complexes. Similar equipment would lead to "an unacceptable delay in the The FCC has already granted USC perfor K-band (11.7 -12.2 ghz) systems, howev- schedule for launch and operation of the mission to launch the service, even though er, will run from $3,000 to $5,000, he said. GSTAR satellites." DBS licensees have asked the commission to "What this system does is to serve a slice of GTE also said that it and USC were await-

Broadcasting Feb 7 1983 31 1 1TOP OF THE WEEKI

ing information from Telesat Canada before video landscape in the near future. "I have they would be able to determine whether or one simple point to make," Levin said, "it is not the venture would be using all 10 tran- inevitable that cable will be the predominant sponders on Anik -C2. distribution vehicle in the country. We may Kwit, however, said dropping the pro- have six more years of network television, posed increase of power on GSTAR but no more than that." wouldn't affect the company's ability to use Admittedly a "vested interest," Levin smaller earth stations. He said that "break- based his claim in part on the performance of throughs" in earth station technology would Time's video group, anchored by HBO and permit the company to use one -meter earth American Television & Communications, stations, instead of the 1.2 -meter models ori- the largest multiple system operator in the ginally proposed. (He also said those one- country. Last year, that group accounted for meter dishes would cost from $400 to $600 25% of all Time's corporate revenues, he apiece initially, but that, with economies of said, and 50% of the company's operating scale, their costs eventually would drop to profit. $300 or less. He reinforced his position with program- Kwit also said the company had been dis- ing and marketing arguments. cussing using only the five transponders on "There isn't a program category that isn't Anik -C2 aimed at the East Coast because the covered on the cable dial," said Levin, in- five others won't be aimed as well as they cluding what he called the three highest de- might for serving the West. However, even if mand forms- theatrical films and sports and the company didn't use all 10 Anik transpon- news programing. He said the pay cable ders, it would still offer a "national" service, business is currently a $2 billion market for using transponders on other satellites, Kwit the motion picture industry, bigger than said. broadcast television and second only to the G G We may have local theater market. But it's "only a matter six more years of time" before cable surpasses that market as well. of network IRTS seminar: In addition to the top three demand ser- television, but vices, Levin noted, cable offers music for- Programing mats in the form of MTV and live concerts, no more than that. > > children's programing and comedy formats keys the future providing social commentary "that don't exist in full flower on broadcast television." cal news segment provides a chance for stu- Keynoter Levin trumpets the virtures "Is it all good ?" Levin asked rhetorically. dents to actually produce a news segment. of cable; Horowitz says it will all come "No. But it is there," providing a multitude He suggested that universities contact their down to the quality of programing of choices for the video consumer, and en- local operators (those that carry SNC any- abling him, in a sense, to "take control" of way) to see if some kind of venture is possi- "Programing is everything, and consumers the medium. ble. A variety of options exist. For example, don't care how it gets there." That state- As to the marketing case for cable, Levin Werner said that perhaps the system would ment, made by John Healy, vice president, said that as clustering and regional intercon- wire the school and provide a number of product development and acquisitions, ABC nects become more widespread, cable's im- hookups in exchange for the production ser- Video Enterprises, during last week's facul- pact on the community "will increase sever- vices of the students. The advertising rev- ty/industry seminar of the International Ra- al- fold." The industry will then consist of enue potential for the local segment (based dio and Television Society, pinpointed what markets comparable in size to broadcast on 18 daily segments at 50% sellout for nine appeared to be the underlying theme of the markets and will be able to command greater months), he said, was more than $136,000, conference. advertising revenues. enough to pay for the production equipment Even the technocrats speaking at the con- Asked about the potential of direct broad- the school would have to invest in. Revenues ference, which focused on the new technol- cast satellite systems, Levin said he doubted could be shared between the school and the ogies this year, endorsed the theme. Case in they would emerge as a major medium. "It's system, Werner said, noting also that SNC point: Ed Horowitz, vice president, studio a timing question," he said, adding that it would provide technical advice for co -op and network operations for Home Box Of- will be hard to sell that service to those who projects. fice. Horowitz, who oversees HBO's satel- have already been offered cable and refused. The IRIS faculty industry which con- lite network and studio operations, provided And with only 30 -plus million homes still venes annually at Glen Cove, N. Y., repre- an overview of the cable, MDS, STV, LPTV unwired, and with cable adding three to four sents the culmination of nationwide compe- and satellite industries for the seminar par- million a year, "the window is narrowing," tition among hundreds of communications ticipants. And at one point he addressed the he said. students vying for 10 summer internships in potential of high -definition television, and In other activity at the seminar, Lloyd New York. The list is narrowed down to 25 its ability to produce a 35 millimeter quality Werner, senior vice president, marketing and finalists who travel to Glen Cove along with TV image. Would consumers be willing to affiliate relations, Group W Satellite Com- more than 70 faculty members. The two replace their NTSC -standard sets with ex- munications, challenged the faculty partici- groups work on a joint academic project pensive new HDTV-compatible units? "If pants, from universities across the country, (this year's task-planned strategy for a fic- the programing is there," responded Horo- to persuade their institutions to participate in titious media company looking to expand witz, "people will buy it." He said that with- Satellite News Channel's (Group W -ABC operations) and attend sessions addressed by out substantial creative and marketing ef- cable news joint venture) cooperative educa- leading industry figures. The 10 students se- forts, regardless of the medium, "the tional program. The program, said Werner, lected for internship hopefully represent "a technology is worthless." would enable students to acquire hands -on crossed section of the most well- rounded The keynote speaker at this year's annual experience in producing television news communications students in the country," IRIS seminar was Gerald M. Levin, group programs. The one prerequisite is that the said ABC's Steve Nenno, this year's college vice president/video, Time Inc. While ac- participating schools receive SNC, by either conference chairman. "We've looked for knowledging the importance of programing the local cable system or an SMATV system. those with the most potential -the future for the success of any delivery vehicle, he The 18- minute SNC format, said Werner, professionals." This year's Frank Stanton didn't mince words in asserting that one me- is the perfect tool for studying electronic fellowship award went to Professor Rod dium -cable television -will dominate the journalism. And the hourly five -minute ló- Clefton, Gonzaga University.

Broadcasting Fab 7 1983 32 TOP OF THE WEEK I

no signals were dropped, the industry would erosion at the Texas Show. The value of the Eyes of Texas end up paying an additional $30 million a compulsory license has plummeted to the year under the new rate schedule. Despite point where some would be willing to give it are on cable the postponement, many cable operators al- up under certain conditions. Myron Pattison, ready have dropped signals. Many others an owner of Crawfordsville (Ind.) Commu- Distant -signal royalties, refranchising, will follow suit just prior to March 15, now nity Cable Corp., and a director of NCTA, among hot topics for cable operators being called Black Tuesday in the industry. said he would be willing to give up the com- at 23d annual Texas Cable Show The CRT rate hike also helped to bring the pulsory license if broadcasters and pro- already shaky cable copyright bill crashing gramers would give up signal -carriage rules and The Texas Cable Show, staged last week at to the ground last December. The bill, syndicated exclusivity. Pattison said he the San Antonio Convention Center by the worked out through compromise by cable, disagreed with his colleagues who say elimination Texas Cable TV Association, lived up to its broadcast and motion picture interests, of the license "spells doom for the would have industry are reputation as a down -to- business market- preserved the compulsory li- ... There too many satellite ser- cense, the vices and place of cable goods and services. The 193 codified must -carry rules that re- too many broadcast stations want- to companies that rented space on the exhibit quire cable systems to carry local broadcast ing be carried to cause me to be hesitant to go to the floor and the 800 sales people who manned signals and resurrected the syndicated exclu- marketplace." Cable operators even booths for the three -day event enjoyed the sivity rule that requires cable systems to might find that some broadcasters are attention of nearly 2,000 cable operators black out syndicated programing in distant willing to pay to be carried, he said. Effros reiterated from Texas, Oklahoma, Arkansas and Lou- signals for which a local broadcaster has ex- CATA's year- and -a- half-old pro- clusive local rights. posal for elimination the isiana. "Nothing unusual happened," said a of compulsory li- happy, but harried Bill Arnold, executive Although cable interests (led by supersta- cense. In addition to dropping the license, he said, the secretary of the TCTA, trying to sum up the tion WTBS owner Ted Turner) were able to proposal calls for the elimination of association's 23d annual convention. "We win a postponement of the effective date of the must -carry rules. And, under the plan, a cable just had our usual, hospitable, vendor -ori- the CRTaction last December (BROADCAST - system would be entitled to carry any ented show." ING, Jan. 3), it was generally conceded at the signal it can pick off the air (or, to put it show that another But there was more to the convention than any further postponement by the way, without microwave or satellite courts and buying and selling. As the first major cable or by Congress is unlikely and that links) up to three distant signals. "It's Black meeting since the initial shock of the in- Tuesday would truly be black. Speak- simple, it's clean and it's deregulatory." ing at a It may creased distant -signal royalties was felt and Thursday afternoon panel session, also be politically impossible to Jim Hedlund, vice achieve. since the new Congress was convened, the president, government NCTA's Hedlund said it would be relations, for the "very get show served as a forum for discussion of National Cable Television difficult" to Congress to "ride over cable's seemingly never -ending copyright Association, said "there is no chance what- two or three important industries," as it and regulatory problems. soever" that the U.S. Court of Appeals in would have to do to turn the CATA proposal Washington will hand down a decision into law. Effros agreed that it would be The cable industry's copyright problems on diffi- NCTA's appeal of the CRT rate hike prior to cult unless the cable industry had some pow- were aggravated last October when the March 15 and "there is really no erful negotiating leverage. That Copyright Royalty Tribunal dramatically in- chance" that leverage he Congress will supply further relief. With less said, could be the thrust of the loss the creased the compulsory license fees cable of than six weeks to the deadline, he said, it must -carry rules. Effros said he is preparing systems must pay for carriage of distant sig- would be difficult for Congress, which is to challenge the must -carry rules in court on nals. The higher fees were originally sched- still in the throes of organizing itself, "to First Amendment grounds. If he is success- uled to go into effect on Jan. 1, but cable declare the third Sunday in October National ful, he said, broadcasters would be willing interests were able to push through a legisla- Grandmothers Day," let alone pass into law a to talk about a modified form of his proposal tion amendment during the final days of the controversial bill. The only exception to the that would afford them limited must -carry 97th Congress that delayed the effective date prophets of gloom and doom was Steve Ef- protection. until March 15. Because the fees are so fros, executive director, Community Anten- During a Thursday morning speech, much higher under the new rate structure, na Television Association. Although he WTBS(TV) owner Ted Turner outlined his cable systems feel they must drop some dis- wouldn't give any details, Effros said he and strategy for countering the CRT rate hike, tant signals, which include the three super - some other Washington lawyers were work- which, áècording to a WTBS spokesman, has stations- WTBS(TV) Atlanta, WOR -TV New ing to bail the industry out prior to March 15. already cost the service around 130,000 sub- York and WGN -TV Chicago limit their -to Said Effros: "The game ain't over until the scribers. Buoyed by his success in winning liability. J. C. Sparkman, executive vice fat lady sings." the postponement during the last session of president, operations, Tek- Communications Trying to make the best of a bad situation, Congress, Turner said he would try to push nc., told cable operators at the show that if Hedlund urged cable operators "to not waste through an amendment to "permanently that day of March 15." By stuffing bills and exempt WTBS from the higher copyright ra- direct mailings with information on why sig- tes ... We would be in a separate category nals were dropped on that date, he said, ca- under the old fees which aren't too prohibi- ble operators could rally their subscribers to tive." WTBS deserves special treatment, cable's cause. If the subscribers made cable's Turner said, because the service has been case to their congressmen and senators, he paying more for the national rights to much said, NCTA might be able to get legislative of its programing. Turner said he and his relief from the effects of the CRT decision three -person Washington staff are planning later this year and head off legislation at- "a big campaign" on Capitol Hill. "I know tempts by the "unholy alliance" of program- we can carry the Senate," he said, "and I'm ing, broadcasting and sports to eliminate the going to work the House real hard." compulsory license. Along those same lines, At the same time, Turner said, he would Hedlund said it was somewhat unfortunate support any efforts of the NCTA in the courts that cable interests were able to win or on Capitol Hill to overturn the effects of postponement of the effective date of the the CRT action. Turner will also fight the CRT hike. Different cable systems are drop- effects of the action in the marketplace, he ping signals at different times as a result, he said, offering a dollar-a- year -per- subscriber said, and "the political uproar has been rebate for cable systems that commit now to spread out." carry WTBS and Turner's other two services, The cable industry's infatuation with the Cable News Netwot,: and CNN Headline compulsory license showed further signs of news, for three years. But that offer will not

Broadcasting Feb 7 1983 33 l ITOP OF THE WEEKI

be available forever, Turner warned the cable publican Barry Goldwater (BROADCASTING, weeks ago to allow its franchisee, Mile Hi operators. He said he is only willing to re- Jan. 31), would give cable operators a rea- Cablevision, to cut back on the systems and bate between $15 million and $20 million. sonable expectation of renewal of their fran- services it would offer in the city due to the According to another Texas Show panel- chises. Only if the cable operator failed to uncertainties created by the suit brought by ist, Washington attorney Bob James, cable live up to the promises of his franchise the Mountain States Legal Foundation. operators would be wise to take a broader agreement would the city be allowed to What's more, she said, 'rate increases are look at the copyright question. The program search out new franchisees. almost routinely approved by city councils. producers, who are behind cable's problems, Without actually saying so, McAdams "I don't think city officials will turn a deaf are also pushing for royalties for home vi- seemed to oppose such a measure. She ar- ear to any commercial enterprise that is ex- deocassette recording in the form of sur- gued that city officials must have the "the periencing any sort of difficulty that the city charges on blank videocassettes and VCR's. ability to sit down with existing or prospec- can alleviate." Cable operators could use that fact as "am- tive cable operators and talk about what kind Instead of backing legislation like S. 66 munition" in their fight on Capitol Hill, he of service the people will get." The officials that would shift cable regulation from the said. They could make the case that "copy- have a responsibility to make sure their con- cities to the FCC, McAdams said, cable op- right interests are pressing on every front stituents are getting the best service at the erators might be better off if they strength- and that a great deal of effort is going into best price possible. ened their relationship with the local offi- legislation that is very anticonsumer." Despite the officials' demands, they have cials. It is a "real mistake" for city officials James had some other advice for the cable shown in many cases an understanding of and cable operators not to talk between the operator that served to sum up the current the cable operators and their problems. She time a franchise is granted and the time it state of affairs in cable copyright. "Be very cited the Denver city council's decision two comes up for renewal. careful," he said. "It's become tremendously complicated... Be cautious not to add any broadcast signal at any time without understanding the copyright implications. If you NTIA make a mistake it can be corrected, but it can Wunder resigns post cost you a lot of money." With many of the franchises that were Reagan appointee plans to join Wunder himself considered the report a vin- granted in the late 1960's and early 1970's James Collins in private sector; dication (BROADCASTING, Dec. 13, 1981). now coming up for renewal by local govern- Markey seen as possible successor Last week he said the controversy had noth- ments, many cable operators are concerned ing to do with his decision to leave govern- about losing long -held franchises during the For the past year and a half, Bernard J. ment. And sources familiar with the situa- refranchising process or being forced to Wunder Jr. has presided over a National tion say he has the full confidence of his make significant upgrades to their systems Telecommunications and Information Ad- superior, Secretary of Commerce Malcolm that would have severe negative effects on ministration that, by Reagan administration Baldrige. Another source said "in mitigation their bottom lines. Refranchising is also design and his efforts, has shrunk in size, in of any embarrassment the GAO report might causing cable operators bidding for new both personnel and budget, and has lowered have caused," Bernie "only did what he was franchises some anxiety. "With money going its profile. Now, he is joining others in the told." into a cable system nearly every day," said administration who are leaving government. The disclosure of Wunder's resignation TCI's Sparkman, it takes at least 15 years- He submitted his resignation to the White immediately caused speculation to focus on the typical span of a franchise-to get it back House last week, and will join former Con- his successor. And several sources promptly out. If there is no expectation of renewal gressman James Collins (R- Tex.) -a former agreed the leading contender is David Mar- after the first 15 years, Sparkman suggested, boss and mentor -in Dallas, on March 1, to key, a former lobbyist for the National Asso- bankers may become reluctant to lend cable begin a new career in a business enterprise ciation of Broadcasters. He joined the staff operators the money they need. yet to be clearly defined. of FCC Chairman Mark S. Fowler only last Cable operators perceive the refranchis- Wunder's tour as head of NTIA -a post month, after serving Senator Frank Mur- ing process as a "no -win" situation, said that carries with it the title of assistant secre- kowski (R- Alaska) as chief of staff for two CATA's Effros at a Thursday morning panel tary of commerce for communications and years. Markey's name is one of several session devoted to the subject. The operators information -has been marked by contro- Wunder is said to have suggested to the ad- build their systems and try to serve their versy. An unsigned document- apparently ministration, but Markey is believed to have subscribers in an "economically sensible" the work of NTIA staffers -alleging mis- the support of Baldrige and Senator Bob way only to come up against towns that de- management and a variety of wrongdoing, Packwood (R -Ore.), chairman of the Senate mand at refranchising time systems compa- triggered an investigation of Wunder's stew- Commerce Committee, which would hold rable to those being constructed in Dallas ardship by the General Accounting Office. confirmation hearings on the nominee. and Boston, he said. When the cable opera- Among other things, the GAO report dis- The anonymous document was only one tors say it can't be done, he said, the towns closed that Associate Administrator Dennis manifestation of what appeared to be a seri- turn around and ask for new bids. LeBlanc had been detailed to President Rea- ous morale problem at NTIA. Staffers on It's not all that bad, said Susan McAdams, gan during his trips to his Santa Barbara, occasion would call reporters with com- who joined Effros on the panel. McAdams, Calif., ranch, where LeBlanc, who is paid plaints and criticism of the way the agen- former director, telecommunications pro- $58,000 a year, chopped wood and per- cy-established to serve as the President's ject, National League of Cities, and now a formed other ranch "chores." principal adviser on telecommunications Santa Monica, Calif. -based consultant to But the GAO concluded that "most of the matters -was being administered. Wunder cities on cable, accused her fellow panelists specific charges were not valid." And always dismissed such talk as the result of of "arguing in the extreme." Small towns are unhappiness with the changes he was mak- not asking for high-capacity, state -of -the -art ing in the agency. It no longer seemed the cable systems, she said. "If anything, many vigorous outfit it had been under Wunder's of the city officials from smaller cities have predecessor in the Carter years, Henry been rather more conservative than I would Geller. like to see them be in terms of their initial And that was by design. Under Wunder, position in negotiations," she said. "The ma- the number of permanent positions had been jority of city officials are business people reduced from 260 in fiscal year 1981 to 195 and they've been hurt by inflation and the in the current year. The appropriation has economic downturn, which tend to lower dropped from over $17 million to about $12 their level of expectation." million. And the flood of comments the A provision of S. 66, a bill introduced in Geller NTIA filed with the FCC had slowed the Senate two weeks ago by Arizona Re- Wunder Markey to a trickle. Wunder last week said it was

Broadcasting Feb 7 1983 34 I TOP OF THE WEEK unnecessary to participate in any but the mains to be heard. The Commerce Depart- in prime time before" and serve as a forum most important proceedings. ment's Inspector General's Office, which for new concepts. One example of the latter, Wunder himself regards the "streamlin- had also received a copy of the anonymous which Severino said ABC is "defintely con- ing" of the agency as one of his major ac- document alleging wrongdoing, is still look- sidering," is five- night -per-week strip pro- complishments. And there were others he ing into the charges. Senator Dennis DeCon- graming. mentioned. One was what he considerd cini (D- Ariz.), who requested the GAO in- Severino said he believes "CBS has al- NTIA's success in sensitizing the "highest vestigation and who has told the IG's office ready won the season" in terms of ratings levels" of the executive branch to the impor- of his interest, expects to receive word of the and that there's little chance ABC will be tance of common carrier policy. He feels the results of the second inquiry in two or three able to overtake its rival. While admitting success in securing Senate -if not House - weeks. p that ABC is "very disappointed" in its prime passage of a major common carrier bill time ratings through mid -January, Severino helped persuade the Justice Department to claimed network sign -on to sign -off ratings work for the settlement of the AT &Tantitrust A new network gave ABC a slight lead over CBS. ABC case. He also says NTIA focused "increased Television Network President James E. Duf- attention" on the international area in tele- summer song fy was more optimistic, predicting that ABC communications and improved the process could beat CBS if it does well in the Febru- of allocating the government's share of the As networks look to low -cost, ary sweeps. Severino blamed the situation, spectrum. new programing instead of repeats, in part, on the National Football League Wunder acknowledged lack of success pay cable pursues more original strike (which he said cost ABC about one only in the administration's efforts to end programing and two ad -hoc movie rating point per week) and the fact that some funding for public telecommunications fa- networks may see the light of day prime time shows "did not perform well as cilities. Congress for the past three years has we'd hoped for," particularly on Thursday overriden administration requests to termi- The summer of 1983 just may be shaping up and Friday nights. nate the program. However, Wunder took as an unusually competitive race among the The executives indicated that ABC, like satisfaction in the fact "we have reversed the three major networks, independent televi- NBC and CBS, has stepped up its produc- trend" in facilities grants-Congress had sion and pay cable for viewers. The result tion of made -for-television movies, appar- been appropriating more than $20 million may be an extraordinary amount of original ently in direct response to inroads made by for the program; the appropriation last year programing. pay cable services. Severino said there is a was $15 million -while at the same time Traditionally the time for network reruns, ratings differential of from 20% to 30 %k be- expanding the service areas of public broad- the summer has been targeted this year for tween New York, Los Angeles, and Chicago casting. the possible start-up or experimental stages for theatrical films aired by ABC after pre- Wunder had taken over as head of NTIA of at least two ad -hoc movie networks, one vious release to pay cable. He singled out in June 1981 after serving for two years as by Metromedia Inc. and another by "Kramer vs. Kramer" and "Coal Miner's minority counsel of the House Commerce McCann- Erickson Inc., that would air fea- Daughter" as examples of films that did not Committee's Communications Subcommit- ture films after their release to pay cable but perform as well as ABC has expected. On tee. For four years prior to that, he had been before any network runs (BROADCASTING, the plus side, he noted that ABC is paying a on the staff of the Oversight and Investiga- Jan. 31). The proposed once -a -week net- "great deal less than what we used to pay in tions Subcommittee. And last week, Wunder works, which in McCann -Erickson's case the past" for theatricals. said he had decided that at age 39, the time would not be fully implemented for about Severino also acknowledged that inde- had come "to go out and earn a real living." two years, would depend on carriage by net- pendent stations are having "a great impact" An equal factor in his decision was that Col- work affiliates as well as independent sta- on the networks, primarily with off- network lins had called with an offer to help him tions, if they are to capture the ratings neces- programing. "I think there's a lot more atten- establish a new venture. sary for advertiser support. tion placed on the new video technologies Collins has been a supporter of Wunder ABC Television President John Severino than is deserved," he added. Cable "has a since he chose him, fresh out of the Air has explained the strategy behind the sched- long way to go" as an advertising medium Force, for his congressional staff, in 1969. uling of new prime time programing next before it is considered a major network com- Wunder, a native of Columbia, S.C., left summer as a means of testing new program petitor, Severino said. Collins to earn a law degree at the University concepts and competing against cable ser- Both NBC and CBS have also announced of South Carolina, but returned as an aide on vices and independent stations. plans to step up original programing next the staff of the Oversight and Investigations Severino said ABC has budgeted "several summer. Subcommittee, on which Collins was then millions of dollars" for new programing to NBC Entertainment President Brandon serving. In 1977, he moved with Collins to be aired during time slots traditionally set Tartikoff told the Wall Street Journal last the Communications Subcommittee, on aside for repeats, contending that "with in- week he originated the concept and said he which Collins was named ranking minority novative, creative programing" the network felt "ripped off' by the competition. He de- member. can hold its own against competitors. The clined to elaborate on NBC's plans for new Collins, who had entered the House in summer months, a period of low viewership, summer material, although he told reporters 1968 after winning a special election in Dal- have emerged in recent years as a boon for in Los Angeles last month the network is las, was returned to private life after failing pay cable services, particularly HBO. making a major commitment to production in a run for the Senate last November. He "We can't kid ourselves," Severino told of motion pictures for television. said last week he had disposed of most of his reporters gathered in Los Angeles for the CBS, which found ratings success last business interests -in an insurance com- semiannual Consumer Press Tour. "We can't August with a limited edition series, Filthy pany and a real estate firm he headed -be- think we can go into summer reruns and still Rich, announced on Jan. 11 it will introduce fore or shortly after entering Congress, and retain the audience." ABC wants to avoid nine new programs beginning next May, pre- was starting in business "from scratch." the risk of unacceptably low ratings from sumably to compete for a greater share of the He said he would like to establish "a direct repeat showings of marginal series. declining network audience. Harvey Shep- sales company," as well as "get into oil and In a separate interview with BROADCAST- herd, senior vice president of programing for gas -and maybe communications, too." His ING, Severino said one goal of the summer CBS Entertainment, told the Journal the Consolidated Industries at present has a introduction of low -cost shows is to "send a new programing is less a response to viewer- three -member staff. Collins said Wunder message to the Hollywood production corn - ship erosion as it is a chance for the network would be vice president but that his precise munity" that "spiraling costs" must be re- "to experiment with shows that are a little off duties would be spelled out after his arrival duced, a complaint often voiced by network the beaten track." A spokesman for CBS in Dallas, on March I. executives in recent years. He also said the would not provide additional details of the Meanwhile, one more word on Wunder's trial programing would provide access to network's summer plans, other than to con- handling of his responsibility at NTIA re- "people who have never been given a chance firm that fewer repeats of at least one top-

Broadcasting Feb 7 1983 35 I TOP OF THE WEEK 1 I rated CBS show- Dallas-will be shown proclaiming big 'noncompetitive zones,' as Presidency... next summer, since 28 episodes, instead of it were, during June, July and August, Speakes, who was not heard to complain the traditional 22 programs, were ordered. where the networks figured, 'It doesn't mat- about the temper of the news media during Original programing on the pay cable net- ter; we'll always be the dominant broadcast- the first year of the Reagan administration, works is likely to include the Terry Fox Sto- ing force and just put retread material on noted that the press in those first 12 months ry, the first of three made -for-pay movies during those periods.- Now, he said, "they or so regarded the Reagan victories in Con- scheduled to air on Home Box Office this can't afford to be smug. They will have to be gress as news. Not so in the second year, year. Showtime's original fare will include more competitive, and I think they're rising when a loss- "any loss"-was news. And the Lone Star Bar and Grill, an original se- to the challenge." now, with inflation reduced from 13% to ries of six one -hour episodes produced by Since the networks can no longer assume 3 %, Speakes said, that subject is no longer Tomorrow Entertainment about a Texas bar their dominance will prevail, Hill conclud- news. "Have we arrived at the journalistic that offers daytime escape for a varied as- ed, there will be a shift away from the tradi- standard where good news is no news ?" he sortment of local people. It will also include tional 22- episode plus one repeat format, asked, and added: while 10.8% unemployed at least three of seven new one -hour epi- hinging on a fall premiere. "That's good for is news, the 89.2% who have jobs and are sodes of The Paper Chase and a presentation television and it's good for independent pro- enjoying "the highest standard of living in of Fairy Tale Theater, a series of dramatized ducers, unless," he warned, "the financial- the world are not news." classic fairy tales that feature performances interest and syndication rules allow the net- Hence, Speakes's suggestion: "Let's have by such noted celebrities as Mick Jagger, works to return to programing dominance. If a good news segment on the nightly news." Elliot Gould, Christopher Reeve and Berna- deregulation goes through, there will be no He suggested a new beat for the newspaper dette Peters. independent producers. We'll all be network reporter who has been covering "the gloom "I love summer stock," declared Jim employes." and doom" and for the television reporter Brooks, an independent producer with the who had been assigned to "the bad economic John Charles Walters Group, in reaction to news." He even had a name for the new- the network announcements. "It sounds like Speakes beat- "the up beat." a terrific plan." He is not working on any says Speakes acknowledged that the networks programs for the summer schedule, but media are blind did a good job covering General Motors' Brooks told BROADCASTING he will be reinstating of 21,000 workers. And he pre- pleased if the networks regard the new time to silver lining dicted-on the basis of the economic indica- slots as an arena to experiment but "not if it's tors-that there will be plenty more good a place where they relegate things they're Reagan spokesman news for the media to report in the coming says journalists news not quite sure of after they've been pro- consider only bad news to be worth months. "Let's see what a little good duced." Said Brooks: "Anything that en- reporting; as remedy, he suggests can do for America," he said. "Let's talk courages gambling on the part of one of the instituting 'upbeat' segment about what's great about this country. A hap- major networks has to be good." on nightly newscasts py hour on television would do wonders for John Mitchell, president of the indepen- us," he said, as his audience laughed. dent John Mitchell Co. , as well as the Acad- Two years into the Reagan Presidency and at emy of Television Arts and Sciences, sees least a year after the President's honeymoon the trend as "an attempt to come up with with the press had ended, White House chief some different, innovative programing" in spokesman Lany Speakes offered up a rue- Budget news: the face of lagging audience interest. ful question: "Can the Presidency, the mod- "What they haven't been doing, is giving em Presidency, survive the modern world ?" good for FCC, (the audience) anything to look at," Mitchell Indeed, he wondered, "can any man in pub- argued. "They've been abdicating the sum- lic office stand up to the daily drumbeat of bad for FTC mer for years, and getting away with it. Peo- the morning newspaper and the clashing ple are tired of looking at the retread stuff." cymbals of the evening television show ?" Fiscal 1984 allocations are Mitchell, a former president of Columbia Why don't the media, especially television, examined by House Appropriation Pictures Television, believes the trend is he suggested, carry a regular "good news" Subcommittee; FCC's $86.2 million here to stay. "In my view it has nothing to do department? breezes by; FTC is chastized with cable or pay television. If I were the Speakes, in remarks to the National Asso- for closing regional offices president of a network today, I would use the summer as my spawning ground for new If the House Appropriations Subcommittee talent and concepts. I think it will happen had sole say over how much money the FCC with all three networks." would receive for fiscal 1984 (which begins Leonard Hill, a partner in Hill -Mandelker next Oct. 1), the commission would seem Productions, said his independent produc- able to breathe a deep sigh of relief. tion company has been asked by ABC to The commission's appearance betore the consider developing or adapting shows for subcommittee last week provoked no con- summer premieres with smaller licensing troversy. No one on the subcommittee fees than it would receive for fall debuts. seemed to question whether the commission "It gives them an opportunity to take ma- deserved the $86.2 million the administra- terial that may have been developed for tion has recommended. The toughest ques- prime time at another network, may have tioning, which wasn't so tough in itself, been developed for late -night...and do it as a came from Representative Neal Smith (D- summer premiere with six episodes, and in- Iowa), subcommittee chairman, who want- stead of licensing it for $400,000 an epi- Speakes ed to know whether the commission couldn't sode-which might be typical for a fall ciation of Government Communicators, an have found a better frequency to recommend prime time premiere- license it for organization of career public affairs officers, for Radio Marti than 1040 khz (clear channel $300,000 an episode," Hill said. "It's a tre- asked the question against what he noted WHO[AM] Des Moines, Iowa just happens to mendously positive indication that the net- was backdrop of two decades in which not a broadcast on that same frequency). "It [Ra- works are willing to get competitive again." single President had served two terms. He dio Marti] is a lost cause anyway," Smith Hill accused the networks of taking for suggested the failure of anyone since Dwight concluded, however. The Cubans "will jam granted "their dominance in the market- D. Eisenhower to achieve that distinction that; all you're doing is losing some station a place. They fattened themselves by running was a function of what one observer he lot of money," Smith said. increasingly large numbers of reruns and by quoted called "the steady denigration of the The Federal Trade Commission, also up

Broadcasting Feb 7 1983 38 1 1TOP OF THE WEEK I

before the subcommittee that same day, ing at a 13% annual rate." Fortune from King World and People Versus, didn't fare as well: Subcommittee Demo- Fowler said the commission had made a drama series being offered by Viacom. crats raked the FTC over the coals over the "substantial" progress in low -power televi- Several programers predict that if it gets off FTC majority's announced desire to abolish sion processing. The FCC, he said, has add- the ground, People Versus is likely to find a four of its 10 regional offices. ed 15 new staffers to that effort. It also has berth on most stations in late -night or early The FTC's proposed budget for fiscal dedicated a separate minicomputer to fringe time periods. Viacom is said to be 1984, which a majority of that commission LPTV, Fowler said. He also said the com- considering offering it either as a strip or a approved, received little discussion on its mission expected to have both its computer single two- and -a- half-hour feature. Each own. (If approved, that administration pro- and lottery mechanisms in place by the be- week's episodes dramatize a single famous posal would leave the FTC with $59.5 mil- ginning of June. court case. lion and 1,119 workyears, a cut of $1.3 mil- Fowler also noted that the commission's Much of the new daytime, late fringe and lion, and III workyears from the amount the $86.2 million would represent a $6.3 million weekend fare was displayed at the INTV administration recommended for fiscal 1983. increase over the $79.8 million under its cur- convention. More recent offerings include However, it would also represent a cut of rent continuing resolution. Fowler said the Polygram Television's Finders Seekers, a $4.1 million, and 141 workyears, from the request would leave the commission with the half -hour strip in which people who have FTC's current funding under a continuing same number of positions -1,896 -that it placed classified ads in the personal sections resolution.) currently has. The commission also request- of newspapers appear and deliver their ads. Nonetheless, FTC Chairman James Mil- ed a pay supplemental for fiscal 1983 of $3.1 According to several programers, Finders ler noted that the commission's ability to million. Seekers is likely to find a happier berth in meet that smaller number in fiscal 1984 as- late fringe than in daytime, and if it fails to sumed that the FTC would be permitted to make a go of over-the -air TV it might be shut down four of its regional offices -Den- Looking ahead viable for cable. ver, Los Angeles, New York and Boston - Although a great many projects have been "well before the end of this fiscal year." And to NATPE proposed for daytime, many are having trou- that proposal sparked plenty of debate. ble clearing enough stations to get off the "If this administrative reform is not insti- Annual programing show ground. According to one programing ex- tuted, the commission would have to under- promises to feature new daytime pert, the impending failure of many of these go major surgery to meet its new fiscal 1984 and weekend fare, with less efforts could add up to a shortage of software budget restraints," Miller said. emphasis on access offerings for next year. Although the Senate Appropriations Along with that shortage, stations face Committee, in the report accompanying the The programing marketplace for the 20th significantly higher prices and shorter li- FTC's continuing resolution last year, had annual NATPE International conference, set cense terms for feature film packages and directed the FTC to keep open the Los Ange- for March 17 -22 in Las Vegas, is likely to be the movies in those packages have most of- les, Boston and New York offices, Miller heavy on original programing for daytime ten been aired many times on pay cable and made plain that he didn't think that was a and weekends, but light on access fare, ac- network television. The number of network great idea. Miller also said the proposal cording to a number of programing experts. reruns available for syndication is also de- wasn't aimed at weakening the FTC's law What's more, of the new programs to be clining, according to programers, with a enforcement activities, but at improving its showcased at NATPE, to genuine shortage likely to arrive in about effectiveness. have already been exhibited at the recent two years. At the same time, the number of "A majority of the commission opposes convention of the Association of Indepen- independent stations and cable services is any form of supplemental appropriation de- dent Television Stations in Los Angeles increasing. signed to retain the present structure," Miller (BROADCASTING, Jan. 24). "The diminishing supply of software and said. "Furthermore, I understand that the Of- Programers cite the abundance of success- the expanding number of outlets is forcing fice of Management and Budget would ful programs currently being aired in access the prices for programing up," noted one strongly oppose such efforts as well. as the primary reason producers have for- national programer. The result is "decreas- "Should our request for reprograming be gone the large investment necessary to offer ing profitability" for stations as well as net- refused, we would be forced to take addi- new fare for that time period this year. In works and pay cable services. tional measures to reduce expenditures for addition to Group W's PM Magazine, Para- the remainder of fiscal 1983, over and above mount Television's Entertainment Tonight, those already planned. One possible alterna- Viacom Enterprises' Family Feud, Colbert tive ... is a six -day furlough of all FTC em- TV's Tic Tao Dough and Joker's Wild, and in FCC upset over ployes, and a reduction in force for up to 90 a few markets, Sandy Frank's Lie Detector, temporary employes," Miller said. "I must Telepictures' People's Court is now being jurisdictional emphasize also that time is of the essence. moved into access with reasonable success, We estimate that every month's delay in res- according to one programer, and, according decision tructuring adds $450,000 to the commis- to another, the companies offering most of sion's projected deficit." those shows have been actively seeking ear- Commission worries that appeals Although the subcommittee didn't say ex- ly renewals for next year. court ruling that district courts actly what it would do about the proposal, it "The disastrous fallout rate" of first -ran can hear complaints could lead supplied the FTC with plenty of hints. Smith shows introduced last year may be another to rash of cases across country said, for example, that the subcommittee reason for what appears to be a shortage this "has always wanted these offices open." year, according to Ed Aiken, director of pro- FCC officials were stunned last week by a Representative Joseph Early (D-Mass.) graming, Petry Television Inc., who, with U.S. court of appeals decision that a U.S. said the FTC should be arguing for "expand- other programers, believes both producers district court has the jurisdiction to hear a ing the regional offices, not reducing them." and stations are approaching new offerings complaint about the commission's actions. Representative Robert Mrazek (D -N.Y.) more cautiously this year. A third reason, The commission maintains that such com- said he disagreed with Miller's "sense of according to Aiken, is lingering uncertainty plaints can be heard only by a U.S. Court of priorities." over the future of the prime time access rule. Appeals. Commission officials said an ap- In his presentation, FCC Chairman Mark "You may see one or two new programs peal on one or both issues is likely. The ap- Fowler noted the importance of the national proposed between now and NATPE," said peal was brought by ITT World Communica- economy of the business his commission one programer, "but anyone who attempts to tions. regulates. "Telecommunications is one of prepare a first-run access show at this stage The appeals couq, in an opinion written the fastest growing sectors of our economy," is likely to find it is too late." New programs by Senior Judge David Bazelon, ruled that Fowler said. "It currently represents 3% of already proposed for access include a new the district court erred in holding that ITT our gross national product, and it is expand- version of the NBC game show Wheel of lacked standing to question whether the

Broadcasting Feb 7 1983 37 I TOP OF THE WEEK commission had exceeded its authority in ments have held since 1974 to discuss tech- bill hopes holding closed "consultative meetings" with nical information regarding jointly owned Collins representatives of foreign governments. The communications facilities. Initially, the to boost minority appeals court also said the lower court's ex- meetings were open to the public. ITT filed media involvement pressed reservation about its authority in the its suit in February 1980 as the result of a case was "unfounded." But a commission meeting, in Dublin, a few months earlier, H.R. 1155 would codify FCC's said the agency invariably resists dis- that was closed. lawyer tax certificate and distress court review of commission actions un- The commission trict had used the meeting to sale policies, strengthen der the Act. "This decision encourage greater Communications competition among re- commission's EEO policies opens the door to district court review all cord carriers; specifically, it urged its Euro- over the country," he said. pean partners, who preferred doing business A bill to encourage minority ownership and Another aspect of the decision that attract- with four major carriers, including ITT, to employment opportunities in the telecom- ed the attention of some observers was its cooperate with two newly authorized carri- munications industry was introduced in the direction to the district court in Washington ers, GTE Telenet Communications Corp. House last week. The measure (H.R.1155) to determine whether the commission violat- and Graphnet Systems Inc. Two other meet- would also beef up the FCC's equal employed the Sunshine Act when it held the meetings on the same issue were held in 1980, in ment opportunity rules and establish. an FCC ings. It raised the question, at least, of England, and both were closed. advisory committee on minority telecom- whether commission members would be The commission has characterized the munications development. prevented from attending closed meetings closed meetings as only "informal talks" that Representative Cardiss Collins (D -I11.) in- with representatives of foreign govern- facilitate "the exchange of information and troduced the bill which was referred jointly ments. However, Kalmann Schaefer adviser views." But ITT argued that the commis- to the House Energy and Commerce and to the commission on international affairs, sion's efforts constituted negotiation -and, Ways and Means Committees. Collins is a said that, "at first blush," the opinion did not Bazelon wrote in his opinion for the three - member of the Telecommunications Sub- appear "to cause problems" for American member panel, "there is considerable evi- committee and has been working on the leg- policy makers. dence that would appear to contradict the islation since last April. In a prepared state- The case focuses on the consultative commission's characterization of the discus- ment she stressed the need for codifying meetings the FCC and European govern- sions." "existing regulations governing minorities in the communications arena." Collins is concerned "that the marginal gains made by Network viewing drop identified blacks and other minorities in the past five years be protected and advanced. I am fully CBS study says that shift in dent David Poltrack, also undertook to quan- prepared to marshal necessary congressional audience does not include tify the causes of the network rating decline and industry forces toward that end," she valued 25 -54 demographic that has been evident-and much talked said. about -in recent years. The bill would revise Title 1 of the 1934 The viewers that are tuning out the networks Between 1980 and 1982, they found a Communications Act to encourage greater are not primarily those that advertisers con- five -point decline in the three -network participation of minorities. It would: sider their target audience, but rather are prime time ratings, from an average of 49.4 Require the FCC to develop a set of younger and older adults and viewers in low- in Nielsen reports for February, May, July eligibility criteria for use in examining appli- er income brackets, according to a study by and November 1980 to 44.4 for the same cations for new licenses. CBS /Broadcast Group researchers ( "Closed months of 1982. (In the same period the Codify the commission's tax certifi- Circuit," Jan. 10). three- network share of audience slipped cate and distress sale policies, and extend The core 25 -54 age group-the one from 83.6% to 76.5%.) coverage to include cable. It would also lib- deemed most desirable by most adver- The researchers were able to attribute eralize the time limits during which appli- tisers -shows relatively few defections in 14% of the five -point rating decline to lower cants slated for a hearing could elect a dis- this analysis. levels of homes using television and 42% of tress sale (thereby making it available for A study of Nielsen data on the three -net- the decline to growth in the penetration of minority ownership). work prime time audiences for October -No- the networks' competition- independent Allow the FCC to waive its multiple vember 1982 versus October-November stations, pay cable and basic cable -leaving ownership rules for small business invest- 1981 found that the rating for women view- 44% accounted for by the comptetition's ment companies to permit them to become ers aged 25 -54 had declined by 2 %, and for programing itself. move widely involved in financing minority men viewers in that age group by 4%, while Specifically, pay cable was credited with media enterprises. rating losses in the I8 -24 age group amount- 1.3 of the five rating points because of its In addition to strengthening the FCC's ed to 15% among women and 9% among physical growth and with 0.4 rating points EEO rules, H.R. 1155 codifies the FCC's men and, in the 55- and -over class, were 7% because of its programing. Independent sta- Model Equal Employment Opportunity Pro- among women and 12% among men. tions were credited with 1.3 rating points gram and provides for the annual collection The rating for child viewers also declined, because of their programing and 0.5 points of baseline employment data from firms sub- by 12%, but the rating for teen -agers in- because of the growth in their number. Basic ject to regulation under the Communications creased by 23%-an against- the -grain per- cable was shown with 0.4 rating points at- Act. The commission would also be required formance for which the researchers had no tributable to programing and 0.3 points be- to hold hearings on an applicant's EEO per- ready explanation last week. cause of growth, while 0.7 points were writ- formance if its record showed less than 50% Their study also showed that although the ten off to lower HUT levels. of work force parity for minorities or women number of homes tuned to the average net- The analysis also undertook to show that and if the applicant has maintained only a work prime time program in the same period the proliferation of independent stations is "neutral EEO program" that is unlikely to dropped 5 %, from 14,350,000 to more responsible for their impact on net- improve. Also, during an EEO hearing, the 13,680,000 per average minute, the number work ratings than is their programing. Con- bill would prohibit the FCC from consider- of viewer homes with annual incomes of sidering only the independent stations on the ing evidence showing the applicant had up- $30,000 or more increased by 12%, from air in the top 20 markets in both 1980 and graded its EEO performance if the upgrading 3,690,000 to 4,150,000. 1982, the study found the average indepen- began after the investigation. The analysis covered all regularly sched- dent's prime time rating had risen a 10th of a According to the bill, the advisory com- uled prime time network programing except rating point, going from 3.6 to 3.7, or 3%. mittee would make its first report in one year ABC's Monday Night Football, which was The highest -rated independent in each mar- and continue to meet and advise the FCC on throughout the period in 1981, but be- ket averaged a 4.7 in both years, while the until Congress determined that minorities cause of the players' strike, not in 1982. average UHF independent went from a 2.4 had obtained full parity in ownership and The researchers, headed by Vice Presi- rating to a 2.6, an 8% gain. employment.

Broadcasting Feb 7 1983 38 FIRST PLACE IN COUNTRY MUSIC Now II GOES lb 81 STATIONS 'Sew 1.A.e7KICO V.X..YSY. Music - KVSA Presenting \WM KI1Ssi Country Network, WAR Neullotif- with a first year WER, IMMIX filled with "firsts" NortlCaroliaa in country music. 'NIAS L. Ohio Last April, Music Country Net-

WOW, . N \NSM _ work went on the air with the latest in wigs' , VallAQtVtli country music, live celebrity interviews and Associated Press Georgia WoTSLetoR WIZY-FM, news, sports and weather-every night, all night. wWW1.4 MY \at lira Since then, it's been making country music history with WLTE-F th Car° Hawaii . Sou a growing list of "firsts." OThe first live radio interview with KDEO V4,10Z,v_ Willie Nelson in eight years. OThe first live radio interview with Waylon Jennings in four years. OThe first to debut a 1 W DD13-FM Iodia.na Tettltiee long list of pre-release country songs-five of which went WTtil WISVIFIA to #1 on Billboard charts-by artists like Barbara Man- \NUM. VZDOD VIA drell, Sylvia and Conway Twitty. Not bad for a first year. - Idaho Tonight, 81 stations nationwide will air Music Iowa Aglafr- Country Network, the place for firsts. Live from 10 . IC) IC.-17M p.m. to 5 a.m., hosts Chuck Morgan and Al Risen Kansas "",' tr.10 KFDI 1S1° will play the best in country music, interview coun- KSKX try stars and take listener phone calls. : Kentucky For more information, call Glenn Serafin at 212-621-1516, and get your share of the First WAX Place in country. Lou' KJ A& KHO WIBR MUSIC COUNTRY WFPR Network 'ne Represented by the Christa] Company. Cliii :1111i Local- national sales ttop 25 markets the figure is 35 %, while the showed a modest increase of 4 %. But in the average for all other markets is 21.2 %. On final half, business climbed by 17 %. And Radio stations' local sales in 1982 increased the whole, Torbet reported, the managers December, which had shown a 12% gain for by an average of 21.6% over 1981, while seemed "generally happy' with their nation- each of the preceding two years, closed out their national sales increased by 25.8 %, ac- al business. with a better than 20% increase " Larsen cording to a.survey conducted by Torbet Co -op advertising was said to represent said. "Based on the present trend, 1983 will Radio, a national sales rep firm, among about 12% of station business -6% in mar- be another winning year for both the net- some 900 radio station managers across the kets ranked 1 -10, but 13.4% in all markets works and our advertisers." The RNA does country. Biggest gains were reported in smaller than 10th. not release actual dollar figures. markets ranked 150th and smaller: national The survey also found that station managers varying up 59% and local up 26 %. In markets 1 -10, assist their sales people, but in local was up 14 %, national up 12%. degrees. Three- fourths of them said they Frequency research The survey, which yielded approximately help with sales calls, but only 32% carry a 30% return, representing about 270 sta- agency lists. In markets ranked 1 -10, 14% of ABC Radio has approached the Radio Ad- tions, also found that the "typical" sales de- the managers are list -carriers; in markets vertising Bureau with its design for a new partment consists of six persons -four 150 -plus, 55% are. research study aimed at measuring the ef- male, two female -whose average age is Torbet said the survey was one of a series fective frequency of commercials broadcast 30.5 years. Almost three out of four sales it plans for 1983. Other subjects to be cov- on radio. ABC has suggested to RAB that people (72.5 %) have gone through a sales ered include networks, advertising /promo- the study be an industry- sponsored project training program, and the average sales per- tion and news. rather than one by ABC alone. According son has had 5.3 years of sales experience. to ABC, the RAB has been "encouraging." The average salesperson was said to handle The study was designed by William 63.8 accounts. Network sales McClenaghan, vice president, research ser- In evaluating a salesperson's job perfor- vices, ABC Radio networks. It has two mance, station managers said, they look pri- Network radio, which had been in the dol- goals, according to McClenaghan. One is to marily at billings, but also take into account drums during the first half of 1982, rebound- demonstrate that listener recall to radio new business, presentations, share of busi- ed in the final two quarters to register a commercials increases as the number of ness and communications ability. The qual- revenue gain for the year of 11 %. That was commercials carried in a week increases, ity they rate most important is aggressive- the bright news included in a report pre- and the other is to show there is no signifi- ness, followed by experience, appearance, pared by Ernst & Whiney, New York certi- cant difference in listener recall of a radio reputation and education, in that order. fied public accountants, for the Radio Net- commercial campaign scheduled horizon- On average, the managers reported, work Association. Joseph Larson, executive tally versus vertically. 25.6% of station business is national. In the director of RNA, said the first half of 1982 McClenaghan said television and magazines have conducted major studies to show the effectiveness of their media but "nothing similar to this has been done for radio."

Ohio innovation

A new audience measurement and research service, primarily for small-to- medium -market radio stations in Ohio, has been launched by the Ohio Association of Broad- casters in cooperation with Tom Myers and Associates, Atlanta. Dr. Thomas C. Sawyer, OAB executive vice president, said the project evolved from expressions by OAB members of a need for more economical research. He said pricing in each case is worked out between the sub- scribing station and the Myers firm, but that on average he would estimate that an audience survey providing basic information- totals, shares, demographics -would cost about $1,500, with more elaborate details costing more. Specifically tailored research would be priced according to complexity and detail. Sawyer said the new service is not at- tempting to substitute for Arbitron, the largest nationwide radio audience measure- The winner. More than 300 industry figures including representatives from all the major ment service. In many cases, he said, networks as well as FCC commissioner James Quello were on hand for the Broadcast stations expressing interest are in markets Pioneers 20th annual Mike Award presentation to Jefferson -Pilot's WBT(AM) Charlotte, N.C., for that Arbitron doesn't measure. In others, he its "distinguished contribution to the art of broadcasting." The award was presented to said, the stations are looking for additional Joseph M. Bryan (I), chairman of the board of Jefferson -Pilot, by James J. Delmonico, details or specially tailored research. president of the Broadcasters Foundation Inc. at a dinner last Tuesday evening (Feb. 1) in The Myers firm, which has worked with New York. OAB before and with various broadcasters on ascertainment and other market re-

Broadcasting Feb 7 1983 40 Howard P Tanger President

September 13, 1982

Jeff Mathieu Vice President Bonneville Broadcast Consultants 274 County Road Tenafly, NJ 07670

Dear Jeff:

I'm "mad as Hell, and I won't take it anymore ". gone How come all the Bonneville tape clients have not 6th. Here's to satellite? We did on Monday, September what happened. sound. And Lots of new music...a brighter, friendlier the music sounds clearer. complimenting Listeners have noticed, too. We've had calls us on the improved quality of our sound. clients haven't I asked before, how come your other So, as and switched to satellite? Send them to WKSS, Hartford, we'll gladly let them listen and decide for themselves.

Regards,

Howard P. Tan r

BONNEVILLE BROADCASTINC SYST More of w youeM 274 COUNTY hat TENAFL.Y come NI 07670 me to Bonneville 6311600 //e fod search, uses telephone interviews. Sawyer "reflects a trend now sweeping the country The Research Group of Seattle indicated said that surveys for eight stations have to concentrate on new rock music rather "very, very limited opportunity for growth" been completed or are under way and that than the more traditional sounds." 91X Gen- in audience. WFMR had maintained its clas- about a dozen others have been ordered and eral Manager John T. Lynch said: This for- sical format for more than 25 years but re- will be started shortly. mat has been utilized by KROO(FM) Los Ange- portedly had a net loss of nearly $250,000 in "We're initiating this service at the re- les with tremendous success, and this will the six months preceding the change. quest of members who face new and in- be the first time such a format has been creased competition and want a service tar- aired in San Diego." geted to the smaller markets," he said. At heart "We're anticipating that this pilot project in Dix-FM Los Ange- our small markets, plus CBS owned- and -operated NBC Radio Network announced last week our ascertainment les has fine tuned its "mellow rock" format experience in the large metro markets, will that motion picture and television star Burt and switched from a semi -automated to all- serve as a basis for further research special- Reynolds will host its two -hour Valentine's live format. General Manager Robert Nelson ization for individual member needs." day special, Love: The Comedy of It AU. The describes the new format as AOR, with the The new service will be supervised by program will be offered to affiliates for addition of such groups as Men at Work, the Thomas Myers of the Myers research firm in broadcast over the weekend of Feb. 11 -13 Police, the Cars, and Asia. The mellow as- Atlanta and by Sawyer of OAB in Columbus. with the option to repeat it on Valentine's pects will be played down and an up tempo day, Feb. 14. feel will be emphasized, according to Nel- The show will feature several comedians son. The station has also replaced the major- in "classic" excerpts from TV shows and re- Changing formats ity of its on -air personalities. cordings as well as singers including Frank Sinatra and Bette Midler. Hallmark Cards Kvt(AM) Seattle is scheduled to become an WFMR(FM), commercial classi- and Whitman Chocolates will sponsor the Feb. 28 and Milwaukee's ABC Talkradio affiliate effective to an adult con- broadcast which had cleared 215 stations as plans the network's national call-in cal station, has switched to air temporary format described by General of last week. from 11 a.m. to 3 p.m., local programing John Pinch as "a clone" of that time. The station also will expand its broad- Manager broadcast by co -owned WMJI(FM) Cleveland. cast of Mutual's Larry King Show to include Job search a one -hour weekday morning "reprise" seg- Pinch told BROADCASTING the "Magic" format consists primarily of hits from the 60's, ment, at 10 -11 a.m., in addition to the pre- WRKO(AM) 'has a weekly 70's, and a few current records. On the same Boston introduced viously-scheduled 11 p.m. -6 a.m. all-night two -hour talk show, Workline Network, to day WFMR adopted its new format, Jan. 8, edition. help people find jobs, change careers or WXJY(FM) in nearby Menomonie Falls, Wis., new It's hosted by Dr. Har- switched from beautiful music to classical, start businesses. ry J. Sobel, a psychologist, who discusses of is theme and the name shifting from a Peters Productions format to "Rock the 80's" the social, economic and cultural concerns as- 11 WFMT(FM) Chicago. Wxn of a new music format unveiled Jan. by one consulted by sociated with being unemployed, finding a XETRA(FM) Tijuana, Mexico, known to San has applied for wFMR's call letters, while new job or changing careers, and who also listeners as 91X. The English - WFMR is seeking wMGF. According to Pinch, Diego area presents a State Employment Office repre- formerly AOR for- WFMR Thomas Embrescia decided to language station had an owner sentative with information on job opportuni- said abandon classical music after a study by mat. A station spokesman the change ties and calls local area chambers of commerce for word on job and business opportunities in their communities. Job seekers and employers with jobs to offer are invited to call in and leave pertinent information along with first names and phone numbers for possible match -up and call- back. A wRKO spokesman said the first program, on Jan. 19, drew more than 3,000 phone calls.

is the right Valley network Lotus A mid -April date has been set for the launch position of the California Radio Network, a new commercial network announced last week in Los Angeles. The programing philosophy of the new service is based "on the distinctive and unique way of life enjoyed by (California) residents and the geographical isolation from Eastern -based and biased convention- al radio networks." Principals of CRN include: President Harvey Mednick, former corporate vice president, RKO Radio; chief for quality radio representation financial officer John Palmer, former owner 8 years old and growing fast of Kns(FM) Los Angeles, and executive vice A young, aggressive, hard selling sales staff that fights for your president, Sheldon Kasten, former vice national radio dollar. president, Playboy Enterprises. Constant communication with our stations. Professional, conceptual selling techniques. Marshaling support Research oriented- complete computer capability. National Public Radio has received a Call or write George Sternberg, V.P. for Station Relations, in New York. $137,500 grant from the German Marshall Fund supporting the network's international news coverage. The fund has made con- Lotus Reps tributions to NPR in the past and is renew- ing its commitment. The German Marshall Division of Lotus Communications Corporation Fund is a private U.S. grant -making institu- New York - 50 E. 42nd St. Chicago - 203 N. Wabash Ave. San Francisco - 2225 Union Street tion founded in 1972 by a gift from the Fed- New York, N.Y. 10017/212- 697 -7601 Chicago, III. 60601/312-346-8442 San Francisco, Ca. 94123/415-563-3252 eral Republic of Germany in appreciation of Atlanta - Drawer 7308 Um Angeles - 6777 Hollywood BNd. Dallas - 7616 LBJ Freeway Atlanta, Ga. 30309/404 -881 -0220 Hollywood, Ca. 90028/213 -466 -8119 Dallas, Tex. 75251 /214- 960 -1707 American postwar assistance.

Broadcasting Feb 7 1983 no Howlo BuyA Production Library, Without Getting Burned. It's the same old story. Their demo sounds And every cut in The Sound System is record- wonderful. But their update cuts sound like ed just prior to you receiving it. Always fresh. they were recorded by the All Polanda Polka Always correct. That means quality music that's Trio. And you wonder "why ?" hot off the press. Like Moths to a Flame Fire Up Your Sales Team They promise you tracks by the guy who With The Sound System you can sign up new wrote McDonalds, but what you get are 5 year accounts and increase existing advertising old "demo" tracks he couldn't sell to his clients. schedules. And we'll show you how. Your sales In fact, many of the cuts in this "all star" staff will be trained by the same people who call library are old tracks bought from local jingle on advertising agencies for Otis Conner - companies that major advertising agencies people who know how to sell advertising music. would never use. Advertising Hot Line But System The Sound Call your advertising is different - very different. agency. Ask them about The Sound System is Otis Conner Productions. Otis Conner Production's They know about us and the first library. But it's far from success of our clients. being his first venture into Chances are they've never advertising music. Otis Con- heard of the companies that ner has written and pro- produce other libraries. duced CLIO Award If you're ready to Winning music campaigns increase your local sales for clients such as: Century then we're ready to show 21, Texaco, Crest Tooth- you how. For your free paste, Akai Stereo, Paul Mas- demo call us collect today son Light Wine, National at (214) 358 -5500. Car Rental, Lipton Cup 'O And while you're at it Soup, Macy's and hundreds ... ask us about our award of other national regional winning ID /Promotion and local campaigns. campaigns that are working for stations like WASH - Washington D.C.; KEX - Portland, Oregon; K -104 - Dallas, Texas; WIP - Phila- delphia; WFYR - Chicago; WAXY - Miami; WCXI - Detroit; WNCI - Columbus When You're Hot and hundreds of others. You're Hot With The Sound Sys- tern you get national sound- The Sound SystelÌl ing music for your local clients because Otis Conner rv writes and produces every cut in The Sound System OtisConnerProductions using the same singers and Musiclara ALKttisng MuctfvtTdt xt Mtt+i RWPJJio. musicians that appear on his 2829 W. Northwest Hwy, Suite 940 award winning spots. Dallas, Texas 75220 (214) 358 -5500 ABC RADIO PRESENTS PRO FOOTBALL'S SPRING SEASON. INTRODUCING THE UNITED STATES FOOTBALL LEAGUE. PRO FANS WANT IT. YOUR STATION CAN PROFIT FROM IT. The United States Football League has been created to satisfy the sports fan's thirst for pro football action in the spring. Never before has a new professional sports league started off so fast. Months before the new 12 -team league's first kick -off, season ticket sales are running way ahead of the most optimistic projections. Top coaches have been signed. Games will be played in America's best stadiums, including Denver's Mile High Stadium, Giants Stadium in the Mead- owlands and Washington's RFK Stadium. ABC Radio has won the rights to broadcast a schedule of 36 regular season games on Monday and Saturday nights, starting March 6, plus 2 playoffs and the Championship game on July 17. Give pro sports fans the Spring Football they want. You'll attract premium advertisers. And you can convert your new audience into regular listeners. Join the ABC Radio Network's broadcasts of USFL Spring Football. Pro fans want it. Your station can profit from it. For full details, contact Stuart Krane, Director, ABC Radio Network, at (212) 887-5285.

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RAB's Managing Sales Conference: Making its mark with radio's ad executives

Attendance at third annual meeting up dramatically; co -op ads. leasing cable channels and two Arbitron studies are focus of talk for two days in Dallas It in l'1R:1 Searching for new ways to improve station profitability during a recessionary economy, a record 1,050 radio executives met for two - and -a -half days last week for the Radio Ad- vertising Bureau's third annual Managing Sales Conference. Attendance was up from 760 last year. The meeting, held at Dallas - Fort Worth Airport's Amfac hotel, was titled "Leadership for a Turnaround Year," and had Leadership for a heavy emphasis on co -op advertising - aTiirnarinuul Year local ad dollars made available to retailers by manufacturers. Two sessions were devoted exclusively to the subject (see page 51). Fred Walker, RAB conference chairman and president of Broad Street Communica- On hand. Gathered around the RAB managing tions, told attendees at the opening session sales conference's theme logo are Joseph Dor- IIIIII on Sunday (Jan. 30) to set a goal to obtain ton (I), RAB conference vice chairman and one -third of all unspent co -op dollars by president of Gannett Broadcasting's radio 1988. And Miles David, RAB vice chairman group, and Fred Walker, RAB conference chair- and chief executive officer, said the associ- man and president of Broad Street Communica- IIII ation will soon issue a report naming 750 co- tions. I) op plans where the manufacturer pays 100% of advertising costs and the retailer none. Keynote speaker was Herb Cohen, author These figures are up dramatically from of "You Can Negotiate Anything," who told 1981, the first year the conference was held, the conference the process of negotiating is when only about 400 attended. more important than the subject of negotia- David told BROADCASTING the associ- is weighing" the issue of tion. "I have yet to see a problem that ation "seriously couldn't be worked out without satisfying whether to move the conference site, but he both sides." said many of the broadcasters he talked to Prior to the opening of the conference, during this meeting urged him to stick with George Duncan, senior vice president, Me- the Texas setting. "If we decide to move, the tromedia Inc., announced his resignation conference will still be in a working environ- from RAB's board of directors. Metromedia ment with no tourist attractions and during Radio President Carl Brazen was named by the same time of year," David said. RAB's executive committee to succeed Dun- Attendees were also informed of a recent can on the board, and Group W Radio Presi- deal struck by RAB with Tulsa, Okla. -based dent Richard Harris was named to take over sales consultant Ken Greenwood. RAB now take a course that Duncan's post as chairman of the RAB members can training Perfor- search committee recently formed to find a was developed by Greenwood, Sales president for the association. Harris is also mance System (SPS), at a substantially re- chairman of RAB's executive committee. duced rate. 7 Behind the scenes at the Amfac hotel last week, a meeting took place among David: Richard Chapin, RAB board chairman and Examining Arbitron's David president of Stuart Enterprises, Lincoln, minority measure Neb.; Bill Stakelin, National Association of bigger advertising campaign to reach more Broadcasters joint board chairman, and advertisers ?" David asked ( "In Brief," Jan. Jhan Hiber outlines major Wayne Cornils, NAB vice president, radio. 31). Another meeting between RAB and changes resulting from It was called a "preliminary" discussion of NAB on the subject is planned. rating firm's introduction of possible ways to coordinate industry meet- There was also talk among some of the differential survey treatment ings and activities among radio associations. broadcasters at the conference about wheth- David touched on this subject in his "State of er RAB would hold its conference at the With the winter 1982 introduction of Arbi- the Medium" address at the opening session. Amfac again next year, considering the in- tron's new method of measuring radio mar- "If there's overlap we can eliminate between creased attendance which strained the hotel's kets with large black populations, sizable associations, wouldn't it be better to put facilities. A future conference could "con - increases in black listeners were reported. money now used to duplicate activities into a ceivably" draw 1,500, according to David. That's one of the observations on the impact

Broadcasting Feb 7 1983 48 The Children's Hour What's it like to be a kid in today's changing world? Where computer literacy is becoming as important as the 3R's. Where mothers go to work as frequently as fathers. Where divorce is as popular as marriage. Where pregnancy and suicide are on the rise. And the pressures seem greater than ever. This February, RKO Television / stations in Los Angeles, Memphis and 111 New York will take a close look at the fears, I fun and facts of growing up in 1983. "The Children's Flour" is the first installment of a

I comprehensive RKO broadcast project involving um news, public affairs and programming entitled,

1 1 I I "The Changing Family." Highlights of the effort

I I I include a local documentary followed by a

I live phone -in or discussion segment, referrals to community resources and a week of programming devoted to the issues raised in "The Children's Hour." "The Changing Family" is one of the most pervasive and powerful forces in American society. And in February, we're going to see it e through the eyes of our , children. IIII THE I= CHANGING TELEVISION WORIV DIVISION OF RKO GENERAL, INC. FAMILY new yor losáñgéés C N Headlinc

FIRST WITH LATE BREAKING STORY

OVERALL NEWS COVERAGE

INTERNATIONAL NEWS COVERAGE

DEPTH OF COVERAGE OF KEY STORIES

NATIONAL NEWS COVERAGE

FIRST WITH LATE BREAKING STORY 30% OVERALL NEWS COVERAGE 23% DEPTH OF COVERAGE OF KEY STORIES 21% The independent survey was com- INTERNATIONAL O missioned by 'Rimer Broadcasting NEWS COVERAGE 14/ and conducted in October, 1982 by Burke Marketing Research. Burke NATIONAL NEWS questioned a sample of 371 cable sub- COVERAGE scribers from selected test markets.

TURNER BI THE NTI 'Hirer Broadcasting System, Inc., 1( 4ews or SNC?

6ó %

56% No contest. For those operators who wanted to know preferred was CNN Headline. It wasn't even how CNN Headline News would stand up close. If you think a news service should against competition, the results are in. help you keep your subscribers satisfied, the It's CNN Headline by an overwhelming message is clear. There's no substitute for margin. CNN Headline News. In an independent survey, subscribers For details on how Cable News Network took a good look at both services. By almost and CNN Headline News can help you build three to one, they said CNN Headline News and retain your subscriber base, call Nory i has better overall news coverage. LeBrun at (404) 898 -8500. In one aspect of news reporting after another, subscribers said the service they ON HEADLINE NEWS )ADCASTI NG COMMUNICATIONS hwood Drive, NW, Atlanta, Georgia 30318 SPECIAL REPORT of the new differential survey treatment Orleans and Memphis-to make his point. (DST) made by Jhan Hiber, president of In Roanoke, black stations captured an Hiber & Hart, a Pebble Beach, Calif. -based average 13.6 quarter -hour rating among firm that analyzes rating books for stations. black listeners 18 -plus last spring, said Hiber's remarks came during a seminar he Hiber, compared with a 2.3 for the fall 1981 conducted at the RAB conference on the im- book. Black listening was also up signifi- pact of DST. cantly among general market stations to a To induce greater response from black 10.5 rating last spring from a 3.5 the pre- households, Arbitron pays up to four mem- vious fall. bers of a black family with a "male in the 18- In New Orleans, reported black listener- 34 category" $5 to complete a diary ($2 each ship almost doubled in the same period for no more than five additional, remaining among black stations, averaging a 17.2 rat- family participants), compared with the 50¢ ing in Arbitron's spring book. Listening by or $1 usually paid to participants. DST re- blacks among general market stations in the placed a telephone -recall method for mea- spring book averaged a 5.8 rating, compared swing high density black -populated areas with a 3.7 in fall 1981. where participants were asked over the In Memphis, black listening decreased phone to recall their daily listening and did slightly for black stations in the spring to an not actually fill out their own diaries. average 9.5 rating, said Hiber, while it in- With DST, increases in reported listener- creased among general market stations from ship among blacks have been "dramatic," an average 3.5 in the fall of 1981 to 10.1. said Hiber, and represent part of the "new Hiber suggested, however, that those num- Hiber reality" of station ratings. In Hiber's view, bers may not represent an accurate assess- the new reality is that DST probably mea- ment of black listening in the market be- duced this winter. All participating Hispanic sures black listening more accurately than cause Arbitron categorized KWAM (AM) as a households receive bilingual diaries, and the previous telephone recall method, which general market station in the spring book each participant is paid $2. Hispanic house- he said significantly underreported listener- when in fact it had switched to an urban holds without telephones are excluded from ship among blacks. format by that time. participation because under Hispanic DST From his analysis of Arbitron's spring For the spring survey, reported listening diary mailings are followed by several phone books, Hiber has determined that listener- time by blacks to black stations was up an calls. That group's exclusion, said Hiber, ship increases in various markets among overall 42% while time spent listening by could be a significant factor, especially in blacks range from about 50% to nearly that group to general market stations was up border areas. 500 %, compared with listening among that 16%, said Hiber. Hispanic DST, said Hiber, will likely re- group reported in the fall 1981 survey. He Differential survey treatment for markets sult in higher listening among teen -agers and cited three markets -Roanoke, Va., New with large Hispanic populations was intro- women 18 -24 in that ethnic group, higher cume ratings, lower return rates and higher quality homes reporting. From a sales standpoint, said Hiber, the is we greatest impact of DST is that it "carves the That the way treat pie into a different shape [with] black and each assignment j Hispanic shares gaining and general market shares declining even though listening is the Our one on one approach same... the new reality." One is more than simply a The point that stations should emphasize to clients, he said, is that despite DST and matchmaking process. the resulting lower shares for general market Before we begin an assign- stations, actual listening levels for those sta- ment, we understand you tions have not declined. "Reinforce that in On and your needs. We search the sales pitch," he said, "the ability to move product." is for and find the person who not only right On a parting note, Hiber also indicated for the job, but right for you and your com- that DST may be a step by Arbitron leading pany. We're proud of our thoroughness. to the elimination of the so- called "high den- One sity" black and Hispanic areas by 1984. If We INVESTIGATE! We check and re- check. DST provides more accurate listening levels Many times we even eliminate those appli- of blacks and Hispanics, then the extra sam- cants who look so good on paper. pling units contained in the high density Our work is done in the strictest confidence areas would no longer be necessary. A slight decline in listening levels would occur with to protect you and the prospective applicants, the elimination of the high density areas, but always keeping your urgency in mind. the much higher increases in reported listen- With over 18 years in the broadcast indus- ing levels brought about by DST would provide more accurate ratings overall. STEVE WYMAN try, our far -reaching reputation for honesty, & ASSOC. integrity and dependability is solid. Executive Search When there are key positions to fill in your Arbitron's study 6065 Roswell Road organization, let us discuss with you why Suite 416 Steve Wyman and Associates would be the of radio today most efficient and effective means of acquiring Atlanta, Ga. 30328 Ninety -five percent of all persons 12 and the right people for those positions. 404 -256 -0638 older listen to radio an average of 22 hours Our success depends on your success! per week, said Richard Aurichio, executive vice president, Arbitron, in presenting the key findings of the company's new "Radio

Broadcasting Feb 7 1983 50 SPECIAL REPORT

Today" study released to agencies and stations. Other findings highlighted at a late Monday afternoon (Jan. 31) RAB session included: An average listener tunes to 2.5 different stations per week. Nearly 25% of all listeners tune exclusively to one station per week. Eight out of IO people listen to radio five or more days a week. One out of every four people at a median age of 34 listen to overnight radio (midnight to 5 a.m.) with teen -agers and young adults dominating nighttime listening. Radio reaches more women 18 to 64 than men of the same age group. Let's co- op- erate. Tenneco's Henry (at podium); Jefferson Group's Pittman, and Kodak's Saunders, Men 18 to 34 listen to radio more than discuss the why's and wherefore's of co -op advertising. any other male age demographic. o and Tenneco prefers that co -op spots air dur- only once or twice a year, and published rate ing drive times or around news and sports cards can generally be relied upon as firm. programs. For the co -op business at least, he said, "ra- Tenneco views radio as an attractive ad- dio needs guaranteed rates" and published Making the most vertising medium, said Henry, adding that rates. He suggested that an industry group be "115 million listeners are a captive audience formed, perhaps orchestrated by RAB, to of co -op ads we want to tap." develop methods for publishing stations' re- Kodak's Bob Saunders said his company's tail rates accompanied by audience demo- Case studies point up various dealers receive co -op dollars based on the graphics. Co -op advertising opportunities ways radio stations can previous year's purchases. "We want to see for radio would increase considerably as a tap into additional ad revenues them used," he said. Kodak also provides result, he said. D scripts, which retailers need not use, but Co -op advertising is a hot topic in radio cir- Saunders recommended that prior approval cles these days. Advertising in which manu- be obtained for scripts not prepared by the More life for facturers, dealers and retailers share the company. Under the company's Color Bank costs accounted for more than $1 billion in co -op program for dealers selling Kodak pa- daytimers on cable billings last year. Radio's share is estimated per, the tagline, "We use Kodak paper for a at about 15% of that, with print accounting good look," is required. RAB session finds testimonials to for most of the rest. Potential co -op billings He urged stations to get together with Ko- leasing cable channels, making are said to be even greater -an estimated $8 dak's market representatives and "work on daytimers also nighttimers billion or $9 billion. retailers together." In addition to spots on Two sessions during last week's RAB con- air, Saunders said Kodak would support The message last week at an RAB session ference explored ways for radio broadcasters point -of-sale promotions in which stations entitled "Close Encounter with Cable" to increase their share of co -op revenues. and retailers collaborate. Other programs seemed to be that, although cable is a corn - The first session looked at the specific co- that "add value to our products" could be petitor, it can be used to help increase the op programs of two companies, Tenneco, supported with co -op funds, he said. market reach of broadcasters. makers of Monroe shock absorbers and Station people assigned to handle co -op Chuck Cooper, president and general Walker mufflers, and Eastman Kodak. The business, said Charles Pittman, director of manager of WKOR -AM -FM Meridian, Miss., second session approached the issue from the Jefferson Group and moderator of the is decidely upbeat about the potential of ca- the radio station perspective, addressing the session, must spend "months and months ble for radio broadcasters. Within five years, problems of tapping co -op revenues. learning this crazy area." He recommended he told the sparsely attended session, "every Marilyn Henry, co -op supervisor at Ten- that stations appoint a co -op specialist to de- broadcaster will lease a cable channel or neco, said her company is committed to as- velop such business. The specialist would own a cable system" or ought to have done sist its retailers in utilizing co -op dollars. report to the sales manager but have account so. Tenneco provides tapes and scripts and tries executives at his disposal to help him work His AM station, a daytimer, has leased the to make the turnaround time on claims reim- the co -op field. upper end of the FM band on the area's local bursement as short as possible (usually about Dorothy Aranda, co -op coordinator at cable system and pipes a variety of musical 10 days). The thousands of claims the corn - wHHR(FM) Hilton Head, S.C., said that re- formats over the system, including Satellite pany receives every year are "100% audit- tailers are often totally unfamiliar with their Music Network's adult contemporary and ed," she said, a process that is in the "best co -op options. It's up to the stations to find country formats, a beautiful music service interest of everybody." (RAB and the Asso- out what those options are and to educate and the AM station's current format, Music ciation of National Advertisers have de- retailers, she said. "Co -op is ongoing," she of Your Life (syndicated nationally by Al signed a documentation system for co -op said. But it's also "literally mining gold." Ham). billings that has become a de facto standard Joyce Medaris, co -op specialist with - "We doubled the system's FM hook -up for the industry.) Kost(FM) Denver, explained that the co -op rate," said Cooper, who noted that the cost of Radio has accounted for a greater share of business is a "relationship among three ele- installing the radio -cable service was only Tenneco's co -op dollars in recent years, ments, the broadcaster, the vendor [manu- $3,000. That, plus monthly leasing fees, en- Henry noted. In 1976, newspapers held 75% facturer] and client [dealer/retailer]." And ables his daytimer to reach a nighttime audi- of the company's co -op billings, but radio the co -op specialist is the liaison for the three ence. "We're on the edge of today's technol- now accounts for a little more than 50%. elements. ogy," concluded Cooper. "And if you aren't Under Tenneco's current program, retail- Art Sherwin, vice president of Pinpoint looking at it, somebody else in your market ers (some 23,000 in all) may be reimbursed Marketing, New York, a firm that assists will be." for 50% of their net media buys up to $3,500 manufacturers in administering their co -op Larry Getz, senior vice president and gen- from March I to Oct. 1, or up to 2% of their programs, said that some companies are re- eral manager of WELI(AM) New Haven, 1982 purchases, whichever is greater. luctant to provide co -op dollars for radio be- Conn., related his station's experience over Scripts used in spots that are not provided by cause rates are often negotiated. Newspaper the past several months of leasing the two - Tenneco must adhere to certain guidelines, rates, on the other hand, change perhaps minute local availability provided by Storer

Broadcasting Feb 7 1983 51 SPECIAL REPORT talked about a direct -mail campaign, carried out by his company, that featured a "radio card." The size and shape of a credit card, the radio card entitled consumers to receive discounts for products sold by participating retailers (on a cash -only basis). Card holders had to apply for the radio card, said Robbins, and retailers were willing to pay to have an application display in their stores because the card generated traffic. And the information provided in the applications supplied Susquehanna, which owns 13 stations, with Sexy topic. Dr. Toni Grant, psychologist who hosts a daily talk program on KABC(AM) Los valuable demographic information about its Angeles, moderated a session at last week's RAB conference entitled "Managing the Oppo- listeners. site Sex." Panelists included (l -r): Steve Youlious, manager- Eastern sales, CBS Radio Net- The radio card itself was not a promotion, work; Judy Currier, general sales manager, KLOK(AM) San Jose, Calif.; Art Baker, account said Robbins, but rather "a vehicle for a lot executive, WKYV(FM) Baltimore, and Diane Sutter, vice president and general manager, of promotions. It's a permanent business." wrKN(AM)- wwsw(FM) Pittsburgh. Grant suggested that the need to differentiate between manag- The card is available in all 10 of the Susque- ing members of one's own sex and the opposite sex was more widespread among managers hanna markets, and so far 345,000 consum- 40 -plus. Influenced by the feminist movement of the past decades, those under 40 tend to ers have applied. manage "people, not men and women," she said. Providing the small -market promotion perspective was Tim Menowsky, executive Cable for its carriage of CNN on its New vice president, general sales manager, Haven system. Radio horn blowing wsQv(FM) Jersey Shore, Pa. His number-one rule is to do "fun promotions." Second is The station leases the time to provide a value brainstorming with the two- minute headline newscast 13 times dai- RAB session focuses on the staff; discussing every idea, no matter how ly. It sells a 30- second spot for each newscast and tactics of good promotions silly, is important, and, in addition to the lease fee, splits the he said. Third, "you have to spend money to make money," but, advertising revenues with Storer. The - No radio sales conference would be com- preferably, someone else's money whenever WELI(AM) news studio also is used for the plete without a session on promotion, and possible. All promotions, said Menowsky, cable newscasts, made possible with the ad- last week's RAB gathering was no excep- should make money as well as generate dition of one camera and switching equip- tion. In a sense, said Dick Yancey, vice ratings. He described two of his station's recent ment. At 56 minutes after the hour a cue tone president sales and marketing, Fairbanks is transmitted over the CNN signal and the Broadcasting, promotion answers the ques- promotions. "The Great Pump -Off" was sponsored by Sunoco, which wanted gen- station's cable newscaster provides a one- tion: "We're all created equal; now what ?" to minute update and then hits the commercial Mike Fisher, local sales manager at- erate some "good will" within the community. The company insertion switch, cueing in a 30- second spot. WMAQ(AM) Chicago, said that in a competi- provided a gasoline tank was The newscaster gives a 30- second weather tive market like his, a 10th of a rating point truck that driven around the station's market by several WSQV update and then it's back to the regular CNN can make the difference between a second - "pump girls," looking cars with feed. Call letters and frequency location are place ranking and a 10th -place ranking. for Great Pump -Off bumper prominently displayed throughout the news- "The difference is in the way you're promo- stickers. The truck would pull those cars over and their gas at casts, known as Radiovision. After the cab - ted ... We're talking about perceptions." fill tanks no charge. lecast is finished, the anchor goes immedi- Fisher said there are basically two kinds A "Dollar Drop" promotion was inspired by an area that wanted ately into a regular WELT news segment. The of promotion -"the one they [the clients] mall to generate more radio and cable news versions are separate, want and the one we want." The sales de- store traffic. In a field adjacent to the mall various noted Getz, and are not simulcast. partment is the key, he said, and must come about $2,000 in denominations was dropped from a plane. at the Lloyd Werner, senior vice president, sales up with ideas that meet the mutual goals of Retailers mall, who and affiliate relations, Group W Satellite both station and client-ratings and cumes purchased schedules to participate, Communications, described the Satellite for the station, shoppers and repeat business considered the promotion an overwhelming success, said Menowski. Promotions that News Channel operation to session atten- for the client. When developing promotion of sort, he added, are heavily insured by the dees. He said that selling cable is similar to ideas, the broadcaster must ask, "How can I station. O selling radio because schedules of spots are make it work for the client ?" But, said Fish- sold to reach a maximum cumulative audi- er, "do it from a position of strength." If a ence. He said that most orders come from client does not want to participate, his com- advertisers themselves because agencies petitor may want to. Whenever possible, he "don't know how to handle" cable advertis- advised, prizes ought to be obtained from Computer course ing. Cable spending, he said, usually comes participating clients on a trade -for-mention from special promotional budgets, so that basis. RAB session explains how cable is not taking money from other media. Charlie Traffas, sales manager, KFDI -AM- to use the latest technology Fred Klashman, president of CATAP FM Wichita, Kan., said that the needs of both as a profitable sales tool Corp., a Stamford, Conn., cable representa- client and station have to be well thought out tive firm, said his pitch to prospective clients before a promotion is executed. "Otherwise While they may "alienate a few people here is similar to "the standard RAB sell: "We it could be fatal," he said. Station needs and make a few people happy there," com- have something for everybody," be it MTV, might be, among other things, cash flow, puters are a fact of life. With that comment, ESPN or others. Affordability and the ability ratings or future-billings enhancement. Cli- Steve Bellinger, president of wDz(AM) Deca- to reach "only your target area," he said, are ents, on the other hand, may need credibil- tur, Ill., started things off last week at an among the advantages. ity, traffic or sales. "Marry those needs to- RAB panel session on how to use the com- On whether cable is a threat to radio, gether" in promotions, he said. Customer puter as an effective sales tool. Dave Garrison, general manager, needs often change daily. "Consider current A show of hands at the session indicated WEAN(AM) -WPJB(FM) Providence, R.I., said, trends and events, and past successes." Pro- that computer technology has already made "I don't know." On the local level, Garrison motions should be perceived as a "genuinely significant inroads throughout the radio in- said cable could help radio in that it may good deal from the consumers' point of dustry. All but a handful in the packed ses- "open [advertisers] eyes to other media." view," he added. sion room acknowledged their stations' use The "real" competition, he concluded, Mike Robbins, marketing manager, Sus- of a computer (or computer service) for one comes from newspapers and television. quehanna Broadcasting, based in York, Pa., purpose or another. The transition to the in-

Broadcasting Feb 7 1983 52 Only the best in videotape appears on this Monitor!

Announcing the Individual Craft Awards will be presented for Best Director; Best Editor; 1983 Monitor Awards. Best Director of Photography /Lighting Director /Video Engineer; Best The Videotape Production Association Sound Mixer; and Best Art /Graphic Director. invites you to participate in the 1983 Monitor Awards -the only national Deadline for Entries is March 31. So videotape competition designed to rec- send us the coupon below, immediately. ognize excellence of creativity and We'll send you complete details and craftsmanship in all areas of videotape application forms by return mail. Don't production. delay. Your production could be among Award Categories include National/ the select few to appear on our Monitor! Regional Commercials; Local Commer- r l cials; Broadcast Programming; Non - Please send Monitor Awards entry forms. Broadcast Programming (industrials, NAME TITLE sales presentations, corporate com- COMPANY munications, etc.); Cable Programming; ADDRESS and, new this year, Test Commercials. as As long your work was produced Mail to: MONITOR AWARDS on videotape between January and Videotape Production Association, Inc. December 1982, it's eligible for 236 East 46th Street 2nd Floor 10017 consideration. New York, NY like...

Mike Stokey's New Pantomime Quiz

Great concepts are timeless! "Pantomime Quiz" is back!, only "Mike Stokey's Pantomime it's flashier, faster and crammed with even more celebrities than NEIRONEDIA Quiz" was one of the all -time hits P R O D U C E R S of prime time game shows. This ever. C O R P O R AT I O N fast -paced hilarious showcase of celebrities acting out crazy 5 half -hours per week New York (212) 953 -1744 messages by playing charades Now in production for Boston (617) 449 -0400 ran for 14 Network seasons. Fall 1983 Los Angeles (714) 644 -9078 There's an explosive new force sweeping the country. It's more than a fad ... it's a life-style. It involves a brash new music, dynamic new superstars, a flashy and futuristic new look and of course, young people. RadioActive TV captures the fantastic sights and sounds of this new phenomenon. It is an audio -visual explosion of sights, sounds and action. It's bold, it's daring, and it's a sure -fire hit with with a young audience. From the producers of "Dance Fever"

NEIRONEDIA P R O D U C E R S C O R P O R A T I O N

NEW YORK (212) 953 -1744 BOSTON (617) 449 -0400 LOS ANGELES (714) 644 -9078 SPECIAL REPORT

Sales priorities. The top priority of a station sales manager should be to spend 60% to 80% of his time in the field training and coaching the sales staff, said Don Beveridge, a management sales consultant from Barrington, Ill., in remarks to the closing general assembly at last week's RAB conference. Beveridge presented two laws of professional selling: Never sell on the first call and always tell the customer what he needs. "By 1985 there will be a radio station in every market that will guarantee results" when making a sales call, he said.

formation age, however, has not occurred Tapscan is accessed with a Model III Radio without some headaches. Most of those at Shack computer (Apple and IBM modes to the session also noted the presence of bugs in be available soon). The service is described their computer systems. as "user- friendly" and "is a tool for the sales Competition within the computer industry guy out on the street," he said. It can be used also poses a problem for those trying to de- to compile demographic and frequency pro- cide which is the best system for their par- files, cost -per-thousand comparisons, listen - ticular needs. In preparation for the session, ership tables and the like. moderator Curt Van Loon, president Dave Weidner, president, Columbine Sys- WSQV(FM) Jersey Shore, Pa., said he com- tems, a computer software firm based in piled a list of computer firms last summer to Golden, Colo., advised those shopping help station managers shop around. Since around for systems to "dive into the detail of Management maven. At two standing -room then, he noted, about half the firms on the all [a given system] can do and see whether it only sessions on management styles, Vienna, list went out of business. meshes with your needs." Va. -based consultant Bill Brower outlined Bob Abernethy, general sales manager at several ways sales managers should be relat- WSUN(AM) St. Petersburg, Fla., said that ing to their staff. The sales staff has to have a when his station first hooked into a main- "sense of influence" in all sales transactions, frame computer service three years ago to Legitimizing the he said. "If they understand on what basis you improve its traffic and billing systems, he [the manager] make decisions, they can be was "skeptical." However, the scheduling 35 -64 demographic more productive;' he said. nightmares he envisioned never material- ized, and bookkeeping costs were cut sig- Seminar examines studies of up targeting older demographics, said David nificantly. In addition, Abernethy said, the and coming new audience target Graves, of WINDtAM)Chicago. If the televi- system allowed him to compile reports of sion industry had plans to use the 35 -to -64 The 35 -to -64- year-old is today's new growth age bracket as a targeted demographic it untold value, such as spot availability re- market, said Maurie Webster, president would be easier for radio to sell it, added ports, rate comparisons and a sales tracking of the New York -based Radio program. The station now uses four comput- Information Cen- Edward Kiernan, president of CBS Radio ter, in announcing ers to conduct its daily business, including the preliminary findings Spot Sales. a study the and man- programing its music rotation. of of "maturity" age group (35- Jim West, vice president general 64) at a session on selling older demogra- ager of FairWest Co. and national sales di- Abernethy described a program de- also phics. rector for the popular Music of Your Life veloped by the station's resident (albeit ama- Among the study's findings were that the (MOYL) format, said broadcasters and sta- teur) "computer nut" who keeps track of the 45- to- 54- year-old demographic has the larg- tion reps need to recognize that research has advertising rates charged by newspapers est average household income, with the 55- a "real value" in proving the salability of the within the St. Petersburg market and the use to-64 group registering the largest per capita 35 -64 demographic. West referred to an Ar- of newspapers by prospective clients. "It's a income. bitron- commissioned study for MOYL real eye opener" for such a client, he said, But advertisers and agencies must be edu- showing that 63% of the format's listeners when presented an accurate estimate of his cated, Webster said. He called for major in- went to college, 41% held corporate stock newspaper expenditures from an outside dustry support backing the use of 35 to 64 as and 82% owned their own homes ( "Riding source. His staff uses the program, Aber- a viable sales demographic. Webster, along Gain," Jan. 17). The study used MOYL club nethy said, to sell prospects on the added with Dean Landsman of Landsman/Rivers members as a sample base, West said. reach and frequency they could achieve by Services, a consulting firm, undertook the West agreed that there is a need for the switching a portion of their newspaper bud- project for the independent 35 -64 committee information Webster and Landsman are gets to radio. headed by Ted Dorf, vice president and gen- gathering but wondered if money would be Jerome Kenagy, president of the Reeds- eral manager of wGAYAM- FMWashington. better spent on teaching younger sales peo- port, Ore. -based Custom Business Systems, Part of the problem lies in convincing ad ple the "value of the older demos and how to cautioned would -be computer system buyers agencies to use radio in the media mix when sell them." that "each station has its own reality." "You won't find a magic cure-all," he said, and those looking to get on -line quickly with an efficient system should be prepared to spend $20,000 or more. Noting that computers are often perceived as a "symbol of perfection in an imperfect world," Jack Sellati, director of information services for Broadstreet Communications, told his audience that "computers don't solve problems; people do." A successful computer operation, he offered, "requires a tremendous commitment of energy and thought... If there is weakness at any level of the operation, all levels will be affected." That's why it's essential, he said, to have competent computer staff people. Joe Pedicino, general sales manager at WLTA(FM) Atlanta, talked about Tapscan, a Older Influences. Panel members (l -r) Dorf; moderator John Boden, president of Blair Radio; Birmingham, Ala. -based rating analysis ser- Webster; Kiernan; west; Graves, and James Pidcock, vice president, Prime Time Radio (Taft) vice that has helped his station boost sales. discuss the finer points of selling the 35 -64 demographic.

Broadcasting Feb 7 1983 56 Proqra^

and, others note, top-ranking MSO execu- matches from New York's Madison Square Super Bowl Sunday tives-in Puerto Vallarta, Mexico. The con- Garden. Under its agreement with the Gar- ference was to be in session the same day of den, Brenner said, the programing had to be satellite snafu the Super Bowl. HBO representatives, the blacked out in certain areas. So USA tried to official said, approached the National Foot- reserve time on HBO's spare transponder, NBC is upset with unauthorized ball League, requesting permission to trans- Brenner said. When HBO informed USA use by cable systems of feed mit to Puerto Vallarta a closed-circuit feed of that the transponder wouldn't be available, the game over a backup transponder it leases Brenner said USA wrote the cable systems, NBC officials were reported to be hopping on Satcom III -R. With NBC's concurrence, informing them fully a month in advance of mad last week. Some cable companies -no permission was granted (even though the the big event, that taped, alternative pro- one seemed to know how many -had, with- NBC official said HBO was supposed to be graming would be supplied upon request to out permission, tapped into a "clean" feed - getting a "dirty feed " -one with all of the fill the programing vacuum. without commercials and interspersed with commercials included). On Super Bowl Sunday, however, Bren- what NBC technicians and correspondents What happened next isn't precisely clear, ner said, some cable systems "did what they had assumed would be private conversations but some cable systems took the NBC game normally do" when USA programing is between booth and control trucks-of its Su- in the mistaken belief that the transponder on blacked out: They switched over to HBO's per Bowl coverage. which it was carried to HBO was a USA spare transponder. "It was an inadvertent er- "We do not view this lightly," said one Network program. Stephen Brenner, vice ror," Brenner said. "Some cable systems NBC official who asked not to be identified. president, business affairs, USA Network, switched to another transponder, and they "We are looking into it, and we'll seek what- said his company wasn't to blame. thus got something that belonged to some- ever action is appropriate through whatever According to Brenner, the problem may one else. remedies are available." have stemmed from USA's habit of subleas- "We didn't take their signal; we never in Although the NBC official said the net- ing time on HBO's spare transponder on oc- any way did anything with their signal," work hadn't determined how widespread the casions when it was carrying programing Brenner said. unauthorized use of its programing had that had to be blacked out in certain areas. J. Steven Main, general manager of NYT been, he was able to describe how the situa- Under that system, USA was able to provide Cable TV's Audubon, N.J., cable system, tion evolved. alternative service to cable systems in which serves about 100,000 customers, said According to the official, Home Box Of- blacked -out areas, Brenner said. his company's running of the Super Bowl fice Inc. was drawing up plans for a "busi- On Super Bowl Sunday, Brenner noted, feed was totally inadvertent. "We followed ness conference" for company executives- USA was scheduled to carry wrestling . our normal blackout procedures. We had no

THE BOB BRAUfI SHOW

Old logo New logo

Host Braun (right). guest Cottle Producer Dubrow

New look, higher sights. Multimedia Program Productions is trans- Tne trick, says Dahlman, is to make the show entertaining enough for forming its long -time Midwest hit, the Bob Braun Show, into a national youngsters and interesting enough for housewives. To that end, syndication contender, Braun and Company. The show -originating Braun and Company now leans heavily toward "substance" as op- at wLwr(rv) Cincinnati and now playing on an eight- station lineup in posed to show business. (The guest pictured here represents both Ohio, Indiana, Kentucky, west Virginia and Tennessee -went through a areas: he's Dr. Tom Cottle, a psychiatrist who is the host of his own name -and -format reorientation last month and, depending on the re- syndicated TV show) Producer Burt Dubrow has switched the empha- sults of the February sweeps, may go national in its sales ambitions. sis from 80% entertainment, 20% information to 80% information, 20% "There is a great need for programs to fill the 4 -6 p.m. time entertainment. The program still has its own orchestra, which Dubrow period, because of the dearth of the Mike Douglases and other shows calls "the best band in TV this side of the Tonight Show." The show is built around a central character," says MPP's Donald Dahlman. "lt done "live," a television art form Dubrow credits with giving Braun and seems to us that it a lot easier to take a show that we know comes Company "a special character." He has supervised the transition from across the tube -like a Braun show, which has been successful for entertainment to information, and notes that the younger audience many years -and change it to appeal to the 18 -49 or 25 -54 audience." demands that it get something back from the time spent watching TV

Broadcasting Feb 7 1983 57 The Hottest Network In Radio. knowledge that the Super Bowl was on but those were from people who were angry there," he said. "We had five complaints, because they couldn't watch wrestling." Albany, NY WOBK AM Albuquerque, NM KOB AM Altoona, PA WVAM AM WPRR FM Atlantic City, NJ WMID AM Mo Baltimore, MD WFBR AM Barstow, CA KWTC AM Battle Creek, MI WBCK AM Beaufort, NC WBMA AM NBC goes soccer. NBC -TV announced aquisition of television rights to 1986 soccer Boise, ID KGEM AM World Cup. NBC Sports plans prime time telecast of championship game, which will take Cape Cod, MA WOCB AM place in 1986. Chambersburg, PA WCBG AM July Unit also plans to televise other international soccer games leading Charlotte, NC WSOC AM to World Cup, including 1984 European Cup and European Championships. Terms of Cincinnati, OH WLW AM agreement were not announced. Cleveland, OH WJW AM Columbia, SC WIS AM O Dallas, TX WFAA AM Danville, IL WDAN AM Davenport, IA WOC AM TV Financial aid. Taking Advantage, series of half -hour, weekly programs offering Dubuque, IA KDTH AM information on improving life styles through better understanding and management of Durham, NC WONC AM personal finances, is being created by Paramount Television Domestic Distribution in Eastland, TX KVMX FM Eau Claire, WI WEAO AM association with McGraw -Hill Broadcasting Co. and McGraw -Hill's Business Week El Paso, TX KTSM AM magazine. To be available in fall 1983, Taking Advantage will be anchored by TV Eugene, OR KPNW AM Fargo, ND WDAY AM in format meant down -to -earth financial journalists and structured magazine to offer Forest City, NC WAGY AM strategies. Fort Pierce, FL WIRA AM Fresno, CA KMJ AM Grand Junction, CO KEXO AM New deal. Krafft Entertainment has entered joint venture agreement with Paramount Grand Rapids, MI WOOD AM Greenville, SC WFBC AM Television Production "to create and develop prime time properties for all three networks." Harrisburg, PA WKBO AM Pact is exclusive in all prime time areas, with two half -hour sitcoms planned for Harrisonburg, VA WSVA AM include the Hartford, CT WTIC AM immediate development. Krofft's previous productions Barbara Mandrel/ and Hazelton, PA WAZL AM Mandrell Sisters for NBC -N and The Donny and Marie Show for ABC -TV Hobbs, NM KHOB AM Houston, ,TX KPRC AM Hutchinson, KS KWBW AM Indianapolis, IN WIFE AM Jackson, MS WSLI AM Jamestown, NY WJTN AM Ratings Roundup Kansas City, MO KCMO AM La Crosse, WI WCLX AM Lansing, MI WJIM AM The second highest rated broadcast in ries introduced to that night, slipped Little Rock, AK KARN AM Super Bowl history brought NBC -TV its slightly, to 17/27 from its first outing at Louisville, KY WAVG AM Miami, FL WIOD AM third weekly win of the 1982-83 prime 18.6/28, but Family Tree, the other new Milwaukee, WI WTMJ AM time season, giving the network an aver- Saturday -night series, grew from its Minneapolis, MN KSTP AM opening 10.1/18 to 12.7/22. NBC an- Minot, ND KKOA AM age 20.5 rating and 31 share for the week Missoula, MT KGRZ AM ending Sunday, Jan. 30, and boosting its nounced last week yet another change in Mystic, CT WFAN FM season -to -date average two- tenths of a its Saturday -night lineup. Taxi, aired Nashville, TN WSIX AM into New Bedford, MA WBSM AM point, to 15.5/25. Super Bowl XVII aver- from 9:30 to 10 p.m., will go hiatus New Orleans, LA WGSO AM aged a 48.6 rating /69 share, according until mid -March, to be replaced by New York, NY WVNJ AM to A.C. Nielsen Co., and reached a re- Teachers Only, starting Feb. 12. Taxi Norfolk, VA WNIS AM North Platte, NE KODY AM cord- breaking 40,480,000 homes, or an started out the season on Thursdays from Oklahoma City, OK WKY AM estimated 111,500,000 viewers, accord- 9:30 to 10 p.m., but was moved to Satur- Omaha, NE KFAB AM Orlando. FL WDBO AM it failed to average ing to NBC research. days on Jan. 22 after Owensboro, KY WOMI AM CBS -TV came in second for the week, more than a 13.3/21. Palm Springs, CA KCHV AM averaging a 17.3 rating /26 share while Pittsburgh, PA WTKN AM The First 20 Porterville, CA KTIP AM ABC -TV averaged a 16.4/25. Season -to- Portland, ME WGAN AM date ratings for those two networks re- Portland, OR KXL AM Preston, ID KACH AM 1. Super Bowl Post XVII (S) NBC 34.0/48 mained unchanged at 18.3/29 for CBS Princeton, NJ WHWH AM 2. Dallas CBS 26.8/41 and 16.6/26 for ABC. Providence, RI WHJJ AM 3. A Team NBC 26.4/39 Redding, CA KOMS AM NBC's Sunday -night lineup, which in- 4. Dynasty ABC 26.3/40 Riverside, CA KPRO AM 5. Magnum, P.I. CBS 24.1/36 cluded a half -hour post-game show (34/ Roanoke, VA WFIR AM 6. Simon & Simon CBS 24.0/35 48) and a special broadcast of its two - Rochester, NY WBBF AM 7. Falcon Crest CBS 23.8/40 week -old Sacramento, CA KFBK AM series, A Team (26.4/39), aver- 8. Love Boat ABC 23.7/38 Saginaw, MI WSGW AM aged a 42.4/59.7. It knocked CBS's aver- 9. M*A*S*H CBS 23.0/32 Salt Lake City, UT KALL AM 10. Hill Street Blues NBC 22.2/34 age for the night from its usual 22.1/34 to San Diego, CA KSDO AM 11. That's Incredible ABC 21.8/31 Santa Barbara, CA KTMS AM a 15.4/21.9 and toppled 60 Minutes, usu- 12. ABC Monday Night Movie: "Ma- Sauk Rapids, MN WHMH FM ally the top -ranked program for the week, libu, Part 2" ABC 21.0/31 Somerset, KY WSFC AM 13. Fall Guy ABC 20.8/30 from its average 25.5/40 to 50th place Spokane, WA KHO AM 14. Walt Disney: The Shaggy D.A., Statesville, NC WSIC AM (13.7/19). ABC, which typically scores a Part l' CBS 19.9/30 Syracuse, NY WSYR AM 15.9/25 on Sunday nights, averaged a 15. Newham (R) CBS 19.9/28 Tampa, FL WFLA AM 16. Knots Landing CBS 19.6/30 Terre Haute, IN WTHI AM 12.4/17.6 for its lineup of Matt Houston 17. Facts of Life NBC 19.4/28 Thousand Oaks, CA KGOE AM (11.1/15) and a network rerun of the mov- 18. Real People NBC 19.1/29 Toledo, OH WOHO AM ie, Smokey and the Bandit (14.9/22). 19. Hope's Super Bowl Special (S) NBC 18.6/30 Topeka, KS WREN AM 20. Trapper John, M.D. CBS 18.6/29 Traverse City, MI WTCM AM ABC won Monday, Tuesday, Wednes- Tucson, AZ KTUC AM day and Saturday, while CBS won Thurs- Tulsa, OK KELI AM The Final Five Twin Falls, ID KEEP AM day and Friday. NBC finished second on Valdosta, GA WVLD AM Wednesday, Thursday, Friday and Satur- 64. Taxi NBC 10.8/17 Venice, FL WAMR AM 65. ABC Friday Night Movie: The day. Its Saturday -night average (15.1/ Vero Beach, FL WTTB AM Fog- (R) ABC 10.1/16 Washington, DC WRC AM 24.7) was for the second consecutive 66. Dem. Response-State of Union - West Palm Beach, FL WJNO AM week several points higher than the aver- NBC(S) NBC 9.2/15 Wichita, KS KLEO AM 67. Ripley's Believe It Or Not ABC 8.7/12 age that NBC usually captures for Satur- Williamsport, PA WRAK AM 68. Dem. Response-Analysis -NBC Wilmington, DE WDEL AM day. Mama's Family, one of two new se- (S) NBC 8.2/14 Winston Salem, NC WSJS AM Worcester, MA WTAG AM York, PA WSBA AM Youngstown, OH WFMJ AM Broadcasting Feb 7 1983 Yuma, AZ KBLU AM 58 Zanesville. OH WHIZ AM r HOW HOT IS IT' SO HOT IT HASN'T STOPPED RINGING.

In less than a year over 100 stations have hooked up with a pretty hot number. Talknet. The unique call -in programming service featuring Bruce Williams and Sally Jessy Raphael weeknights, and Bernard Meltzer and Dr. Harvey Ruben weekends. So distinctive you have to hear it to believe it.

We've talked up shares just about everywhere we're heard. Big markets (33 of the top 50!). Small markets. Plus markets in between. And better numbers at night can lead to better numbers in the morning. All told, you might just call us one of the biggest radio success stories around. Just ask the folks to the left.

So if you're not yet on board, give Meddy Woodyard a collect call at (212) 664 -4745. And share the wealth.

N ''11 FROM°Ì NBC RADIO THE ULTIMAT ?VTR. FAST, YET GENTLE. SOPHISTICATED, YET SIMPLE. THE REMARKABLE VPR-3.

Twenty -six years ago, we shuttle in just one second with introduced the world's first one -hour reels, "fail- safe" practical videotape recorder. dynamic braking, fast (four Through the years, you've fields maximum) synchro- been telling us what you nous lockup, flexibility to wanted in a single "dream operate with three -hour to VTR." Well, that dream's be- one -minute "spot" reels come a reality. The ultimate without adjustment, superior VTR. We call it the VPR -3. It's built -in audio features, auto- a classic. Light years ahead matic audio and video re- of the rest in technology. Ideal cord optimization, simpler for teleproduction where time operation using a fluorescent is money. For broadcasting system status display and where versatility is expected. soft- key- driven menus, as And for satellite or cable distribution where well as extensive and usable diagnostics. dependability is a must. The Ultimate Type "C" VTR More Features For Your Money VPR -3. The ultimate one -inch Type "C" VPR -3 gives you a tremendous array of VTR. It's all you ever wanted. In a single exclusive features designed to deliver more machine. For details, call Ampex in New York/ value for your money and help you get the New Jersey 201/825-9600; Los Angeles 213/ job done better and faster. Our ultimate VTR's 240 -5000; San Francisco 408/255 -4800; Chi- uncompromising features include: gentle air - cago 312/593 -6000; Washington, D.C. 301/530- guided and vacuum -controlled tape handling, 8800; Dallas 214/960 -1162; Atlanta 404/451- tape acceleration to 500 inches per second 7112. Sales, spares and service worldwide. AMPEX Ampex Corporation One of The Signal Companies SETTING THE FASHION IN BROADCAST VIDEO tí168- 2384 -18 f3 editor_oì- stop setup cue tcgen editr ednod trkng able" -could be deregulated, he said. local loop. Cellular radio, cable systems, Fowler describes "Examples of such candidates for deregu- narrow beams, single side band and satel- lation are new services, where no carrier lites are only the beginning of competing the deregulatory dominates, or services such as high -speed local pathways. data," Fowler said. course of events Fowler also said the "entire" long -dis- tance telephone market was a candidate for FCC chairman tells common carrier deregulation. "In this instance, we have tak- Phase two: CBS /AT &T conference that commission en the first steps to deregulate. However, we is slowly, but inexorably, begin last half of must wait to see the fruits of the modified freeing communications services final judgment and our access charge pro- N.J. videotext test The United States is ultimately heading to- ceeding ripen. At the time, I expect federal CBS's Harry Smith reports that ward a regulation -free telecommunications regulators to step away," he said. majority of test homes marketplace, "a world where competitors As "modern deregulators," Fowler said, used the terminals every day offer an abundance of facilities and services the commission should, however, be sensi- constrained only by imagination and the captive to the problems of deregulation, but also "On schedule... on target." That's how CBS ital market." Or so said FCC Chairman be prepared to "accept risks" and use tools vice president of new venture development, Mark Fowler before the Communications available to it- accounting devices, infor- Harry Smith, described the joint videotext Network 1983 Conference in New Orleans mal regulatory surveillance, reliance on the test his company and American Bell are con- last week. antitrust statutes and transition time ducting in Ridgewood, N.J., as the two Nonetheless, the movement toward dere- frames -to "ameliorate potential ill effects firms announced the beginning of the second gulation won't be accomplished overnight, during these transition periods." phase of the test last week. Few details of the and the commission will consider using tran- Fowler also said the commission would be results from the first phase were released sition mechanisms as it effects deregulation hard -pressed to transform the telecommuni- during the press conference, although Smith in the common carrier area, Fowler said. cations marketplace from "pervasive regula- said the services that proved most popular "Our map is to incrementally free up select- tion" to "pervasive competition" all on its were those designed specifically for the text ed markets and participants within those own. medium -news, home shopping and per- markets until the necessity for regulation's "Congress can help by redefining the roles sonalized computer services. The weather surrogate function is displaced by the prima- of regulation and competition in this indus- page was the most heavily used of any in the ry regulator -the consumer," Fowler said. try," Fowler said. "Our enabling statute test, he said. Through proceedings like its competitive should be amended to encourage new and Smith also indicated that "all members of carrier rulemaking, in which the FCC pro- innovative services and welcome new mar- the family" in test homes used the service poses to "forbear" from regulating common ket participants. and "the majority used it every day." "They carriers that don't have market power, the "Regulated industries have a role as well, hated to give them [the terminals] up" when FCC will be focusing on how it defines mar- not simply in complying with the rules, but the test was concluded, Smith said, suggest- ket participants, Fowler said. "If the market- making them work. Regulators, both at the ing participants were willing to pay for the place in which they operate is competitive, federal and state levels, need help in devis- service package. It has generally been pre- why regulate as if it weren't ?" Fowler said. ing new ways to foster deregulation without dicted that an operational videotext service "Resellers, domsats, specialized interex- jeopardizing the legitimate intent behind the would cost the consumer between $15 and change carriers and radio common carriers regulation in place during the transition. $30 per month, but Smith declined to say appear to be among the groups lacking this They should focus on different approaches exactly where within that range the CBS sys- power that have been or may be deregulated rather than traditional advocacy. tem would fall. under this theory," Fowler said. "The states, too, can aid this process. New services are being added for phase At the same time, Fowler said, even in Technology knows no jurisdictional bounds. two of the test: home banking, which will markets where a particular firm has market Eventually and perhaps in the not- too -dis- involve three area banks; interactive televi- power, submarkets within that market - tant future, competition may move beyond sion listings for 52 broadcast and cable chan- "where full competition may be work- the interexchange market and come to the nels; a computer-assisted comparative shopping guide; personalized stock portfolio tracking, and an electronic "reminder" function for dates and events. According to Smith, after the phase -two more than a decade oflonefructive Service testing is completed, CBS will make a go/no go decision. (American Bell will make its own decision on whether and how to pro- to and the induytry ceed.) And Smith said he believes videotext services such as that under test in Ridge- wood could co -exist in the future in the same I' markets where over -the -air teletext, such as HOWARD E. STA CBS's announced Extravision (BROADCAST- ING. Jan. 31), is offered. At the press conference, American Bell's Media Brokers -Consultants vice president, consumer information services, Dennis Sullivan Jr., indicated that his company expects to announce shortly an ad- Madison Avenue New York, N.Y. 10022 (212) 355 -0405 575 vanced in -home terminal for use in the ongoing Knight -Ridder videotext test in Flor- ida.

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Grinnan Fixture Co., 16041 Georgetown St., N.E., Minerva, Ohio 44657 Phones: 216 - 862 -2323, 862 -2799 1m More than 200 ^...radio stations to date have looked up and * * hooked up to a better * future: Satellite Music Network. We don't promise you the stars. We make you one. **

"In morning drive with women 25 -54, a key demographic for us, we * went from a 4.6 to a 12.3, >,( according to advance ARB C ratings, (Fall, 1982). With Satellite Music Network, we're right on the heels of the #1 station in several key dayparts and * in one demographics. And that's something an FM station doesn't expect from AM these days." Bob Glassburn, KROW, Reno, Nevada satell: ti

"We went lock, stock and barrel with SMN, "It's exciting to be part of and we're as happy *,f4r the new era of as we can / radio technology. possibly be." Especially since we've nearly doubled "Here we are as a suburban our share." station in a market surrounded by Philadelphia stations, and even "With 54 years of Wilmington, Delaware stations. broadcasting experience, Yet, for the money we're I'm extremely sensitive to spending, we can have an airstaff that is competitive listener response. Since with any of those stations, coming on line with SMN, plus have music research we've gone from a 2.0 to a 3.4 done for us by one of in 12 + (Fall 1982 ARB) the best organizations audience in the country." and climbed to 7th in the adult Frank Michaels, 35 -54 demographic." WQIQ, Aston, PA wally Nelskog, KIXI, Seattle, WA

/,l /,1 /,/ ,1 ,1 1,1 y y /,l 1,/ 1,1 1,1 1,1 ,1 1,1 1,1 ,1 ,1 /,1 1,/ 1,1 "In the 25 to 49 age group, we went from a 6 to a 21." "We've broadened our listener base and we've been taking on many new advertisers along the way. Plus, SMN has given us major market capabilities without the huge expenditures, and as a result has cut our expenses dramatically." Ric Ducayne, WPCX, Auburn (Ithaca), NY "From 8th to 2nd book. Meet a rising

Bob G1wsbun,. KROH star!"Reno. .%ez'ada

Why stay locked into "It's so localized, we've got escalating overhead and harder -than -ever programming people wanting to come control? More than 200 stations, many of whom used to be in the to the station and meet same situation you're in now, found a solution in satellite. And that means the announcers." Satellite Music Network. With three formats to choose f rom- Country, Adult Contemporary and MOR, we can segment and lock into a loyal, buying audience that enjoys you while you market them. As long as we're still available in your market. That's not overconfidence, it's just "The quality of the announcers, I think, that more stations are signing on with us each is SMN's biggest advantage. And with week. Give us a call at 1 -800- 527 -4892 (In Texas, the localization and the liners, we're call collect, 214 -343 -9205) and let's talk about able to make the entire board sound hitching your wagon local. As a matter of fact, one of to a star. 1- v8 00-527- 4892 the talent scouts from a station in Your Future's Looking Up. Kansas City called up the station and tried to hire one of the Satellite SMN DJ's." Music Jim Coombes, KBEK, Network Lexington, MO 11325 Pegasus, Suite E -241, Dallas, Texas 75238

n Represented by Katz Radio. Televised democracy lights, along with NATPE convention suite Helping out locations or exhibit information -for reception A Senate subcommittee hearing billed as by the estimated 400 TV stations President Reagan's plea to to to businesses the first of its kind is scheduled for Feb. 14 in equipped receive a satellite signal. Synsat create "at least one job" may have had noth- says it will alert Winooski, Vt. It will be held there in a studio the program departments of ing to do with it, but a growing number of of Vermont ETV, the state's public televi- each of those stations when the material is broadcast stations have started job -creation coming and on which satellite and tran- sion network, and in addition to being cov- programs ( "Riding Gain," Dec. 6, 20, 1982). ered live by the network, it will permit view- sponder. The latest word on the subject comes Synsat from ers around the state to get their opinions on officials have designated March 7- WHAG -TV Hagerstown, Md. record -and on the air -by telephone. 11 as their "preview week" and hope to have George Wymer, the station's general The regional hearing of the Senate agri- enough customers to fill 90 minutes a day manager, said last week he had heard of culture subcommittee on rural development through that period. They said last week several radio stations that have started to was arranged by Senators Mark Andrews that a number of major companies had ex- offer advertising incentives to companies in (R -N.D.) and Patrick J. Leahy (D-Vt.). Ver- pressed interest but that it was too early for their communities that create new jobs. mont ETV officials said that making it an firm orders. One they could be sure of: And on Jan. 19 Wymer announced that Group W "audience participation" hearing was sug- Productions, a Synsat partner. The WHAG -TV was starting what he called "a gested by the network's public affairs pro- NATPE International convention opens in business incentive program." The station ducer, Jack Barry, and was approved by the Las Vegas on March 17, six days after Pre- will donate $5,000 in free advertising to bu- Week. Senate Rules Committee as being, in the view sinesses that create 50 full-time jobs and an network's words, "a ground breaking effort equal amount to new businesses that create in broadening the involvement of citizens in 20 new, fulltime jobs. The key word, he said, their own government." In the marketplace is "create," explaining the offer would not Senators Andrews and Leahy will hear apply to companies that re -hire employes Afternoon, a daily, both experts and citizens of Vermont in the one -hour news and fea- they had laid off. The station has enlisted Feb. 14 hearing. Other Vermont residents tures program, produced by Corinthian the aid of various chambers of commerce who wish to testify are being invited to call Broadcasting and currently aired on its six and economic development groups in the Vermont ETV (802 -656 -3311) before or dur- owned stations has entered the competition area. "We've had a few nibbles and hope to ing Feb. 14 to make arrangements. When for a spot as a nationally syndicated early land our first company soon," Wymar report- the hearing reaches the subject they wish to fringe program. To be marketed on a cash/ ed. speak on, they'll be called to give their testi- barter basis by Comworld International, mony by telephone. Nashville, Afternoon is produced and broadcast live at participating stations, and features taped national segments produced Advance look and coordinated by Corinthian, which has Back in the saddle production bureaus in New York, Chicago, A "NATPE Preview Week" is offered being Atlanta and Los Angeles. Corinthian's sta- The American to program distributors The syndicated TV series, as a chance to tions are KxTV(TV) Sacramento, Calif., WANE- Horse and Horseman, hosted and narrated by showcase their new programs of- and other TV Fort Wayne, Ind., WISH -TV Indianapolis, actor Dale Robertson, is being revived after ferings by satellite for stations programers KOTV(TV) Tulsa, Okla., KHOU-TV Houston and an eight -year hiatus, with new episodes to across the nation "in the comfort of their WVEC -TV Hampton, Va. be jointly produced by Third Coast Produc- own offices" before the crush of the NATPE Another new program on the marketplace of Austin, Tex., and Tejano Produc- International convention begins. The offer is tions is Salute, a one -hour weekly music program tions of Houston. Robertson has agreed to from Synsat, the video service of TVSC/ distributed on an advertiser- supported ba- in the pilot and, if picked up, the 26 Group W Productions and Bonded Services/ appear sis by MCA -TV and featuring Burt Bachar- new planned will encompass "all Novo Communications. segments ach and Carole Bayer as hosts. Each episode aspects of owning, showing, breeding, rac- For $499, a producer or distributor can is a tribute to the work of a particular artist ing or simply just riding for pleasure." The hire Syrisat to transmit up to 30 minutes of or group. The program is produced by Pierre program, which will be available in either a taped material -previews, pilots or high- Cossette. one -hour or half -hour format, is also expected to include appearances by such horse- loving celebrities as Burt Reynolds, Kenny Rogers, Roy Rogers and Loretta Lynn.

Around the Mall

Here at the Smithsonian, a series of 20 two - minute television features on science, art, history and other fields represented at the Smithsonian Institution in Washington, is available to stations from the Smithsonian Office of Telecommunications for the price of shipping and handling. The series is now in its second season, having aired last year on 40 stations including wOR -Tv New York, wccO -Tv Minneapolis and w rro -Tv Wash- ington. For information: Denise Freeland Filming 'Here at the Smithsonian at (202) 357 -2985.

Broadcasting Feb 7 1 983 AA without a large increase in resources." The Communications commission noted that telecommunications accounts for some 3% of the gross national gets sliced in product but is growing at a rate of 13 %, substantially faster than the economy as a Reagan budget whole. The NTIA, which was created to serve as FCC gains $6.3 million, barely the President's principal adviser on telecom- enough to hold its ground; munications matters, will continue to oper- only overseas broadcasting ate on a lean budget -$12,200,000, about units get good fiscal treatment the same as Congress provided in 1983 but about $4 million less than was made available in 1982. And its mission is changing. The FCC will have to tough it out in fiscal The Department of Commerce, its parent year 1984, which begins next Oct. 1, with a organization, said in its description of the $6.3 million more than it was allowed to budget request that NTIA is eliminating its spend in 1983, an increase the commission federal- systems planning and telecommuni- says will enable it only to keep pace with cations protection efforts and is phasing out increases in fixed costs and expanding case its coordination of funding for state public load. The National Telecommunications and safety communications. NTIA, Commerce Information Administration will be expected said, also will cut back on its technical sup- to make do with about the same money as in port of broadcasting, cable and related ser- the current year. The Corporation for Public vices and, as a result of the consent decree Broadcasting again faces sharp-cuts-sharp ending the government's antitrust suit enough to cause some in CPB to see the very against AT&T, end its technical support of survival of public broadcasting at risk. Thus, administration policies to deregulate the the communications side of the $848- billion common carrier industry. But, Commerce budget President Reagan sent to Congress added, NTIA will step up its work in prepar- last week is being treated generally as harsh- ing for the 1985 and 1988 World Adminis- ly as other nondefense sectors. trative Radio Conferences on space commu- But as was true last year, there are agen- nications and the 1984 WARC on short wave cies concerned with broadcasting for which broadcasting. And the bulk of the NTIA the administration seeks more generous 1984 budget is devoted to spectrum manage- treatment -those with the mission of beam- ment- $7,348,000, some $117,000 more ing America's message abroad. They in- than is being spent in that area in 1983. clude the Voice of America and the radios The administration will try for the fourth operating under the aegis of the Board of time to end a program administered by International Broadcasting -Radio Free Eu- NTIA-providing funds for public telecom- rope, Radio Liberty and, Congress willing, munications facilities. In 1981, Congress re- Radio Marti. jected a request to rescind a $22 million ap- The administration's decision to request propriation, and in 1982 and 1983, it voted $86,159.000 for the FCC in the next fiscal $20 million and $15 million for the program year was made only after a personal appeal rather than terminate it, as the administration by Chairman Mark S. Fowler to the Office of had proposed. In the 1984 budget, the ad- Management and Budget, which was plan- ministration not only is not seeking funds for ning to propose only $78.6 million ( "Closed bricks and mortar; it is not even requesting Circuit," Jan. 10). And the money would funds for the administrative costs to end the permit the FCC no more positions than the program, as it did last year. 1,896 permitted by the $79,817,000 appro- The Commerce Department says the propriation under which it is now operating. gram can be terminated since 95% of the But it will enable the commission to meet population now receives public broadcast- what it says in its budget justification mes- ing. However, CPB officials point out that sage are "uncontrollable" fixed -cost in- while that may be true for television, public creases of some $4 million, including radio service reaches only some 70% of the $3,215,000 for office space rental. The addi- population. And the demand for facilities tional funds also will enable the commission grants remains high -NTIA officials say to cover the costs of an increased workload several hundred applications requesting up resulting from, among other things. the to $100 million are received yearly. Howev- Computer II decision and the authorization er, many of the applications are for funds to of new services -low power television and replace existing plant rather than to add new cellular radio. The commission says it will facilities. spend $491,000 to expand the use of auto- Funding for CPB itself is likely to be a matic data processing to further improve cause of controversy, as it has been in pre- productivity," especially the additional auto- vious years, when the Reagan administration mation of license applications processing. tried, with limited success, to cut the funds The commission said the $86,159,000 that are transmitted through the corporation would enable it to meet the needs of a rapid- to public radio and television stations. The GROUP W ly growing telecommunications industry seeking this PRODUCTIONS administration is again cuts, WESTINGHOUSE BROADCASTING AND CABLE INC

Broadcasting Feb 7 1983 time with the stated policy of continuing to whether children's advertising on television than some of those with which it has been reduce such aid. should be banned, and the unit responsible burdened -the "kidvid" proceeding, for in- With Congress required by law to appro- for the agency's antitrust activities. stance, and the lengthy, eventually aborted, priate funds two years in advance, CPB is The administration, in its explanation of antitrust investigation of the oil industry. now scheduled to receive $137 million in the budget, said the FTC would rely more on Whatever the reaction to the proposal to 1983 and $130 million in 1984. (The admin- marketplace forces -by removing private reduce activity in those areas, a likely cause istration had tried and failed to hold the ap- and public restrictions on market structure of controversy in the FTC budget is the pro- propriations to $116.5 million in 1983 and and by encouraging business to provide con- posed closing of four field offices -in Bos- $93.5 million in 1984.) But in his new bud- sumers with useful information -to accom- ton, Seattle, Los Angeles and Denver. The get, the President has proposed a rescission plish its goal of improving market perfor- Senate last year, in approving the continuing of $45 million in the 1984 appropriation, mance. And it said the antitrust section resolution providing the agency with its cur- which would leave $85 million, and an ap- would be able to discharge its responsibility rent $64,871,000 budget, earmarked some propriation of $75 million for 1986. The re- with fewer resources "due to productivity funds for all of the offices except the one in quests, the administration says, signaling improvement and cost reduction efforts by Denver. The commission two weeks ago the direction of its policy, "underscore the management." asked Congress for permission to reprogram importance of encouraging user and private An FTC spokesman offered another ex- funds in the 1983 budget for the four offices support for the public broadcasting industry, planation: The agency would concentrate on to other activities. If that permission is de- thus allowing for the continued reduction of "bread and butter" cases, which offer the nied, the FTC, a spokesman said, will be "in federal support." likelihood of a better payoff at less expense the hole" between $3 million and $5 million. CPB officials are expected to makè a vigorous argument before Congress -as they did last year -for more generous treatment. Copyright gets its own "We will go to Congress and strongly ask for subcommittee $130 million for 1985 and 1986," said Senate Judiciary Committee expected Utah), Robert Dole (R-Kan.), Howard Met - Walda Roseman, executive vice president of to approve formation of new unit to zenbaum (D- Ohio), Dennis DeConcini (D- CPB. "There has been no decrease in re- deal with unsettled copyright issues; Ariz.) and Patrick Leahy (D -Vt.). sponsibilities, and the system is growing." Mathias picked to chair subcommitee Both Mathias and DeConcini were in- She said that 14 new public television sta- volved in the home taping controversy dur- tions are expected to be on the air by fiscal Copyright issues are expected to play a ing the 97th Congress, and when the 98th year 1986 and that the number of public ra- prominent role in the 98th Congress due to Congress convened two weeks ago, both in- dio stations increases 15% each year. "If the the creation last week of the Senate Subcom- troduced home taping legislation (BROAD- appropriation slips below $130 million," she mittee on Patents, Copyrights and Trade- CASTING, Jan. 31). Mathias's bill, S. 31, added, "We're below the base needed for marks. The new subcommittee will exist un- calls for placing a royalty fee on the manu- survival." der the aegis of the Judiciary Committee, facturers and importers of home recording Such threatened austerity is not the con- which is expected to approve it this month. and taping equipment to compensate copy- cern of America's foreign broadcast news It's the first time since 1976 that the Senate right owners. It exempts home viewers and services. The Voice of America, which listeners from copyright liability and also broadcasts abroad in English and 41 foreign alters the role of the Copyright Royalty Tri- languages, would receive un- bunal so that it would rely more on free der the new Reagan budget, some $30 mil- market negotiations between parties in set- lion more than the $122,230,000 provided tling royalty fees for home taping. by Congress in 1983. A substantial amount Additionally, Mathias introduced two of the increase would permit the acquisition bills, S. 32 and S. 33 -one for audio and the and construction of new facilities to broad- other for video -that would give copyright cast to Communist countries. The VOA's holders some control over first rental rights parent, the U.S. Information Agency, would of tapes. DeConcini's bill, S. 175, excludes receive $634,632,000, compared to the home taping royalties entirely and exempts $501,632,000 Congress appropriated for it home viewers from copyright liability. in 1983. The big increase would help keep To those in the broadcasting and motion Reagan's promise in London last year to picture industries who have a vested interest "foster the development of democratic val- in resolving those copyright issues, the new ues" overseas. subcommittee is a positive sign. "We are The administration also is seeking an in- encouraged by the development of the sub- crease in funds for the Board for Internation- committee. We found during the cable copy- al Broadcasting, from $90,300,000 to right negotiations a lack of focus in the Sen- $115,702,000. But in 1984, BIB will be re- ate on copyright issues," said Steven sponsible for more than the two radios with Stockmeyer, senior vice president for gov- which it has been identified-Radio Free Eu- ernment relations at the National Associ- rope` and Radio Liberty, which broadcast ation of Broadcasters. He called the subcom- news of the Soviet Union, Bulgaria, Mathias mittee a "healthy development," but refused Czechoslovakia, Hungary, Poland and Ro- to comment on whether the defunct cable mania to those countries in 21 languages. It has devoted a subcommittee to that subject. copyright bill, H.R. 5949, would be revived will also be responsible for Radio Marti - Formation of the subcommittee is viewed there. provided Congress grants the administra- as a signal that the Senate feels a need to Jack Valenti, president of the Motion Pic- tion's request and authorizes construction settle some of the pressing issues surround- ture Association of America, is also encour- and operation of the station that would beam ing copyright law, such as copyright liability aged by the formation of the subcommittee. news of Cuba to that country. Congress re- for home taping and syndicated exclusivity He called Mathias one of the most know- fused last year. The budget proposes protection for copyright owners. These con- ledgeable senators on the subject of artistic $9,647,000 for it . cerns were addressed by the Judiciary Com- property rights and said he will provide fair Another of the agencies of concern to the mittee during the 97th Congress, but were hearings. He maintained the subcommittee communications industry-the Federal unresolved. was needed because the new technologies Trade Commission -is due for a sharp slash Senator Charles McC. Mathias (R -Md.) have "outstripped the law and left copyright in funds, from $64,871,000 to $59,457,000. was chosen by Judiciary Committee Chair- in a frail position." Much of that reduction will come from con- man Strom Thurmond (R-S.C.) to chair the Ralph Oman, who was minority counsel sumer protection budgets which had played subcommittee, which will comprise Sena- of the pre-1976 subcommittee and who will the lead role in the ill -fated inquiry into tors Paul Laxalt (R -Neu ), Orrin Hatch (R- be chief counsel for the new one, noted that

Broadcasting Feb 7 1993 68 Metzenbaum DeConcini Leahy Laxalt Hatch Dole it will have jurisdiction over international $180 million. So said CBS in a filing at the (BROADCASTING, Nov. 8, 1982), but on the law and certain aspects of privacy and free- FCC last week. condition that CBS submit cost projections dom of information. He said Mathias plans In the filing, CBS also hinted that it was for its plans. to address many issues and is devising a fishing around for partnership arrangements CBS said the first phase of its DBS/ subcommittee agenda. Oman would not say that might help it cut back on the amount it HDTV proposal would consist of one satel- whether the senator intends to re- examine would have to invest. lite, positioned to serve the Eastern, and per- cable copyright although he said Mathias CBS also reiterated that it thought the haps the central, time zone. Together with a considers it an important issue. commission's refusal to allocate the entire ground -ready spare, the cost would be about DBS spectrum to HDTV, and its refusal to $140 million. The single earth station con- adopt a procedure to establish HDTV stan- trolling and monitoring the satellite, which dards, were mistakes. "The decisions by the would be located in Las Vegas, would run CBS puts DBS commission not to establish technical speci- about $20 million, CBS said. fications for a new HDTV service and not to In its "preoperational" stage, CBS said, it costs at over devote the entire DBS band to such HDTV also might buy around 100 earth stations (at service have important consequences that about $1,000 apiece) for marketing and con- $180 million make it impossible for a number of cost fac- sumer test experiments. tors to be estimated with any degree of accu- CBS also noted that it would have to wait In filing at FCC, it reiterates racy at the present time," CBS said. "These for the Regional Administrative Radio Con- opposition to commission's consequences could even impact the feasi- ference for DBS to come up with "key tech- refusal to set HDTV standards bility of DBS /HDTV service." nical operating parameters," and for the The filing would seem to bring CBS's FCC to decide how those parameters would The first phase of CBS's proposal to offer DBS application into compliance with the be implemented in the United States, before high- definition television over a direct - FCC's desires. The commission had ap- it could estimate "real space segment" costs. broadcast satellite system should cost about proved CBS's DBS application last year It also said that projected penetration rates THE HUMAN BODY IS A

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Broadcasting Feb 7 1983 89 for any DBS system would be affected by the mittee to do just that. And CBS said it would video distribution alternatives- cable, satel- "participate actively in this committee to at- lite master antenna systems and possible tempt to achieve such a de facto standard." multichannel multipoint distribution sys- "Additional cost estimates will follow tems- becoming available to the public. FCC implementation of the RARC '83 tech- CBS also said that DBS /HDTV might be nical operating parameters, achievement of feasible under the FCC's ground rules, but practical de facto standards for DBS /HDTV, that, "as a practical matter, there must be a understanding the plans of third parties re- de facto HDTV standard that every key par- garding the manufacture, sale and installa- ticipant in the establishment and operation of tion of DBS/HDTV sets and reception DBS can accept." equipment, and making appropriate cost and CBS said the Joint Committee on Inter - risk-sharing arrangements with third par- Society Coordination was forming a corn- ties," CBS said.

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Leahy honored. Senator Patrick J. Leahy (D -Vt.) was honored by Society of Professional Journalists, Sigma Delta Chi, for his work in last Congress in protecting Freedom of Information Act from what society calls "disabling" legislative amendments that had been offered by Reagan administration. Society presented him with its First Amendment Award at ceremony in Washington, where Leahy announced plans to introduce "affirmative" FOIA bill- Freedom of Information improvement Act of 1983. Among other things, bill would strengthen standard for waiving search fee for members of news medía, nonprofit groups that intend to make information available to public and persons engaged in scholarly research. It also would restore "delicate balance" between national security and need to know by requiring agencies to consider whether need to protect classified national defense and foreign policy information outweighs public interest in disclosure. Provision would be revival of measure Leahy and Senator David Durenberger in last Congress. Continental's (R- Minn.) introduced Copyright roster. Members of House Subcommittee on Courts, Civil Liberties and the 5 kW AM Power Rock: Administration of Justice (which has jurisdiction over copyright) have been named. a sound winner that's Robert Kastenmeier (D-Wis.) remains chairman. Members are: (' denotes new members) Jack Brooks (D- Tex.), Barney Frank (D- Mass.), 'Romano Mazzoli (D -Ky.), 'Dan Glickman ready for AM stereo. (D- Kan.), 'Bruce Morrison (D- Conn.), 'Howard Berman (D- Calif.), ranking Republican The Power Rock is designed to give 'Carlos Moorehead (R- Calif.), `Henry Hyde (R- III.), *Michael DeWiine (R -Ohio) and you the very best audio. Listen to the Thomas Kindness (R- Ohio). loud, clear signal, and you know you O have a winner. The lower Rock is Telecommunications appointments. House Republican members of ready for AM Stereo and accepts Telecommunications Subcommitee were selected last week. They are: ranking minority sophisticated audio. member, Matthew Rinaldo (R- N.J.), Carlos Moorehead (R- Calif.), Thomas Tauke (R -Iowa) is new to subcommittee. Owners and managers like Fbwer and Mike Oxley (R- Ohio). Oxley Rock's superior performance and outstanding on -air performance. Bunkfeldt challenge. Despite brief, unsigned court order affirming without opinion FCC Program directors like the crisp, decision in case, Bunkfeldt Broadcasting Corp. of Utica, N.Y., is continuing to challenge clean signal and compatibility with constitutionality of FCC rule under which persons race may be used as basis for the most sophisticated audio rejecting broadcast application. At issue is rule permitting only members of certain processors. prescribed minorities-black and Hispanics among them -to file applications for AM clear if those applications do not meet Engineers like the proven design channels specific service -related criteria, such as whether proposed station would serve area not now receiving AM service. Bunkfeldt's and conservative components: a application to transform its daytime -only station, WUTO(AM), now on 1550 khz, into unlimited safety margin for steady, reliable time station on clear channel (1200 khz) did not meet service criteria. And licensee's on -air performance. owners, Rudy and John Bunkfeldt, father and son, are white. As result, commission would not accept application, and U.S. Court of Appeals, in four-paragraph order, on Jan. 6, affirmed that decision. Bunkfeldt's counsel, Lauren Colby, has petitioned court for rehearing by full 11- member circuit. Petition does not challenge validity of previous court !1 opinions holding that commission may consider race in comparing mutually exclusive applications. But it says that question of whether race may be used as criterion for accepting or rejecting application without consideration being given to its merits "is of Left: Photo shows excellent dynamic response sufficient importance to justify an opinion from this court." If opinion is not forthcoming, of Continental's 5 kW AM transmitter at 20Hz Colby said, client is prepared to seek Supreme Court review. modulation. Right: photo of modulation wave form shows effect of Instantaneous Peak Limiter UHF's for oil exploration. FCC has proposed to reallocate UHF television channels 15 For a copy of our brochure on the 315R and 16 to offshore radio telecommunications service in outer continental shelf area of 5 kW AM Power Rock. call 381-7161. 12141 Gulf of Mexico off coasts of Texas and Louisiana. FCC said frequencies currently Continental Electronics Mfg. Co. Box 270879 Dallas. TX 75227. allocated to service weren1 sufficient to meet communications needs of expanding off shore oil and gas development industry. c 1982 Continental Electronics Mfg Co. /5161

Comsat go. FCC has granted Comsat permanent authority to provide basic satellite transmission capacity directly to public at all domestic international earth stations. It also granted it permanent authority to get necessary facilities from Intelsat.

Broadcasting7n Feb 7 1983 to maintain the budget for the Corporation for Public Broadcasting at the 1982 level of Wirth's view on the $130 million. Wirth also turned his attention to other state of the industry concerns of broadcasters, notably the fairness doctrine. He said broadcasters He wants financial- interest shouldn't "be worrying about" it since it isn't and syndication rules retained. keeping quality entertainment and news off favors changes in ownership rules, the air. He said he wouldn't consider abol- and deregulation now for radio ishing comparative license procedures without something to take their place, and he forth invest in new services, "Go and repeated his position that the multiple own- . not in lawyers and lobbyists." That was ership rule is "ripe for reform," citing a more beats the advice Congressman Tim Wirth (D- "rational" basis than the number seven. Colo.) had for broadcasters last Monday, as Wirth said he "looks forward to the day ENTERTAINMEN he delivered the first of a planned series of when there will be enough diversity" for Reuters lectures (underwritten by that inter- complete deregulation, but "we're not there national news service) at New York Law TONIGHT yet in most places in the video marketplace." School. There have been new entrants, Wirth said, Wirth, chairman of the House Telecom- but "they are not yet fully competitive." And in 73% of the munications Subcommittee, drew that asser- Wirth spoke of a need for setting standards to tion from his view that "Washington is in- guide deregulation so that regulations could head -to -head creasingly irrelevant" to the be "removed layer by layer as competition communications industry. develops." markets The "commercial and business decisions" being made elsewhere are more important in including an era of deregulation, he said. Overall, Wirth maintained "the electronic media mar- Tuesday Productions SAN FRANCISCO ketplace is developing well and is on its way to becoming truly competitive." and AFTRA at it again BOSTON DALLAS That doesn't mean the television networks DIEGO and their supporters should expect the FCC San Diego -based Tuesday Productions, MIAMI SAN to rescind the financial- interest and syndica- which last year won a $9 .3- million judgment MINNEAPOLIS -ST. PA tion rules. Wirth made clear his position that against the American Federation of Televi- rescission of those rules would not foster sion and Radio Artists, has filed a new law- ST. LOUIS BALTIMOR "the full diversity of the marketplace and of suit in U.S. District Court against 29 local MILWAUKEE ideas" that he believes should be a govern- offices of AFTRA, charging that the union's ment goal. "The networks argue that the fu- locals had engaged in a group boycott direct- NEW ORLEANS ture of free television is at stake," he said. "I ed at the commercial production company. RENO disagree; the future of free television is in the The complaint contains language identi- marketplace." Rescission, Wirth argued, cal to that used by Tuesday when it sued RALEIGH - DURHAM could hurt independent stations, which have AFTRA's national office and locals in New OKLAHOMA CITY flourished because of the rules. And Wirth York, Los Angeles and San Diego four years pointed to the support the Association of Na- ago. RICHMOND TOLED tional Advertisers recently threw behind the "Every AFTRA local is liable in this in- effort to retain the rules. stance," Tuesday attorney, John D. Collins, WICHITA - HUTCH INSO Wirth, responding to one questioner who explained last week, "because every local ALBUQUERQUE noted the Justice Department's support for was involved in the boycott as an agent of the network position, said: "It's often diffi- AFTRA National and is therefore a co -con- ROANOKE -LYNCHBUR cult to remind regulatory agencies that they spirator. For that reason, we wanted to make WEST PALM BEACH are creatures of the Congress" and not of the sure that all the union's available assets were executive branch of government. He said, 'in the pot,' so to speak." CHAMPAIGN- SPRINGFI however, that "Congress will have a great AFTRA filed for bankruptcy last Nov.1 LAFAYETTE, LA deal of opportunity over the next four to five under Chapter 11 of the federal bankruptcy months to remind the FCC" of its lineage, law and is continuing to appeal implementa- particularly on the financial- interest and tion of the U.S. District Court's May 20, syndication rules issue. 1982, verdict against it. Another in the audience asked Wirth if he Collins said the suits were filed last No.1 saw reasons to extend the financial- interest Wednesday (Feb. 2) in San Diego "to make rule to pay networks. Wirth said that al- sure the full term of the contract was covered Among All though "there may be some future reason for in the suit." The effective date of AFTRA's extension... the major battle today is to national radio and television recorded com- First -Run maintain it." mercials contracts was Feb. 7, 1979. Wirth outlined what he called "two major Locals named in last week's complaint are Strips goals" -the encouragement of competition located in the following cities: Atlanta; Bos- and "a diversity of information sources in ton; Chicago; Cincinnati- Columbus -Day- in Access our society." He called the latter "the most ton, Ohio; Cleveland; Dallas -Fort Worth; fundamental public interest goal." The first Denver; Detroit; Fresno, Calif.; Honolulu; area, the congressman said, "is proceeding Houston; Kansas City- Omaha; Louisville, fairly well." "Protectionist efforts that Ky; Nashville; New Orleans; Peoria, Ill.; failed" didn't hinder the growth of cable and Philadelphia; Phoenix; Pittsburgh; Portland, other technologies. Ore.; Racine- Kenosha, Wis.; Rochester, At the same time, Wirth cautioned against N.Y.; St. Louis; Sacramento -Stockton, Ca- another threat to diversity-White House ef- lif.; San Francisco; Seattle; Minneapolis -St. forts to "emasculate our rich and rewarding Paul, and Washington -Baltimore. public broadcasting system" by slashing its There was no immediate comment from GROUP W budget. Wirth indicated his intention to tight AFTRA officials. PRODUCTIONS WVW ESiINGHOUSF BROADCASTING ANO U&E INC

Broadcasting Feb 7 1983 certain that the matter would be reviewed ABC to add three minutes this week. "We don't have to rush on this matter," he of prime time ads said. "As the number -three network there's not that much urgency. Frankly, we need the Network will keep two minutes, "But we can't stop it," Rice acknowl- promotion time to build up our ratings and stations will get one; CBS edged. "The network says it will pull the this certainly will be a factor in our decision. expected to follow; NBC not sure plug if we can show that it hurts the affili- But we don't have to rush into it." ates. We have no proof that these moves Rick Busciglio, senior vice president and ABC -TV is once again leading the network have affected our audience. They say that by director of broadcast, McCann -Erickson, pack in the time -expansion derby. adding to the commercial inventory, they can New York, said it is difficult to gauge the The network reported last week that be- keep prices from going higher." effect the added commercial time will have ginning on April 2 it will offer an additional The notion that expanded availability on advertising. He noted that the increase two minutes of network and one minute of tends to moderate network rates was down- last fall added only about 2% to the volume local advertising in prime time segments played by Jack Otter, senior vice president and he felt that was not significant. Since the each week. CBS -TV seemed inclined to and director of network programing for TV networks have said that only nonpro- venture in the same direction while NBC -TV SSC &B Inc., New York. Otter said prices graming time is involved, he added, the im- plans to review the situation this week. are affected by "supply and demand" and pact on nonprogram content doesn't seem ABC -TV estimated its latest round of ex- when demand outstrips supply, prices will adverse. pansion would yield $15 million a year The climb. Guy Main, chairman of the CBS -TV Af- time for four 30- second spots on the network "There has been a demand for network filiates Association and executive vice presi- will come out of periods usually reserved for time," he continued, "and rates have risen. dent of WCIA(TV) Champaign, Ill., said the promotions and other nonprograming mate- The networks increased their commercial in- association's board has been opposed to the rial while the local commercials will be ventories last year and prices didn't fall. network's incursion into prime time. He said carved out of station breaks. Certainly the audience doesn't gain by hav- he did not know of CBS's latest plans but ABC -TV took the initiative last spring by ing more commercial interruptions." said he was certain that affiliates wouldn't saying it would enlarge the number of prime Aaron Cohen, vice president, national like it. time commercials. Originally, the network sales for NBC -TV, has not moved on the "The board feels that such added commer- proposed to add seven minutes of prime po- time -expansion matter since most of the cials make for more clutter," he said. "I don't sitions and two minutes of local spots week- company's top executives had .not yet re- know what we can do, but we'll do what we ly, but modified its approach when affiliates turned from the Super Bowl. But he was can." objected. Instead, ABC -TV adopted a three -tier plan, spreading the increases over a year. As Keeping tabs on Taft of last fall, it made room for three- and -a -half minutes of network time (seven 30- second Security analysts hear tion Inc. were excluded. Those cable losses, spots) and one minute of local commercials rundown of company's he said, were larger than anticipated, and "as (two 30- second spots). `excellent year' with much as we believe in the medium, and in Following ABC -TV's lead, CBS-TV and broadcast revenues up 13% the long -term potential of the TCI -Taft part- NBC -TV expanded their prime time inven- nership's strategy, we would obviously be tory by the same amounts. The moves happier if the initial investment could have brought in additional revenues of about $20 "Nearing the end of an excellent year." less negative short-term impact." Taft also million yearly to each network. That's how Taft Chairman Charles S. Me- took a $4- million loss this year on its fea- With phase two in place for April, ABC - chem Jr. described his company last week to ture- length animated film, "Heidi's Song." TV is expected to implement its third step in security analysts in New York. Mechem and Looking at the company's "strengths," September. Officials would not say last week Taft President Dudley S. Taft were among however, Mechem noted that year -to -date the number of additional spots to be made Taft executives who met with the newly broadcast revenues are up 13 %, and should available in the fall. As of April 2, ABC -TV formed Media and Entertainment Analysts, be up 14% by fiscal year-end. Profitability is will have expanded by seven -and -one -half a group combining the former Printing and up 6% so far, and should be up 7% by March minutes, leaving it only one -and -one -half Publishing Analysts and Entertainment Ana- 31. Television revenues for the year should minutes shy of its original target of nine min- lysts organizations. rise 15%, Mechem said, although radio has utes weekly of network and local spots. The Taft presentation coincided with the been soft. Starting in April, the additional network company's release of results for the quarter Taft's Attractions Group (its amusement spots will be telecast in T.J. Hooker, Love ended Dec. 31, 1982, when operating profits park operations) saw revenues rise 4 %, al- Boat, Fantasy Island and Matt Houston. climbed 9% to $14.9 million on revenue though profitability was off 13 %. That con- Local spots will be inserted into Ripley's gains of 10% to $78 million. Net income in trasts sharply with the results for Taft's En- Believe It or Not and ABC Sunday Night the quarter was down from $11 million, tertainment Group. Although revenues there Movie. $1.11 per share, to $7.9 million, 84 cents per will be off 11% for the year, profits should Affiliate disenchantment with the original share, reflecting a nonrecurring gain the year climb 29%. Taft laid those gains to record proposal led to its modification, and, ac- before of $3.8 million on the sale of stock in orders and lower production costs at Hanna - cording to Robert E. Rice, president and Kinder Care Learning Centers. Barbera; two important sales from that ani- general manager of WRAU -TV Peoria, Ill., Turning his attention to the full year, Me- mation house's film library; "outstanding" and chairman of the ABC -TV Network Af- chem told the analysts that revenues for sales by Worldvision, and reduced overhead filiates Association, there is still "displeas- Taft's fiscal 1983, which ends March 31, at Taft's live- action production units. ure" among many affiliates. Their main con- would rise 4% and operating earnings would Focusing on the future, Mechem called cern is that advertisers may have used spot be up 3%. That operating figure would be Taft "especially well positioned for the rath- TV for funds placed in the added network 7%, he said, if the $3 million Taft will lose in er unpredictable, but certainly consumer- periods. its cable joint venture with TeleCommunica- oriented, economy of the 1980's and 90's."

Broadcasting Feb 7 1983 72 Expressing confidence in the future of over- required establishing a $100- million line of the -air television, Mechem noted Taft's "sol- credit, which Mechem conceded would id mix of independents and affiliates" and change Taft's debt structure from 68% equity reiterated Taft's intention to upgrade its mar- and 32% debt to 54%146 %. But he called kets, citing the 1979 purchase of WDCA(TV) that "a prudent use of leverage-one that Washington, pending swap of WGR -TV Buf- reflects our commitment to continue grow- falo, N.Y., "a mediocre performer in recent ing." years," for wCIX -Tv Miami plus $70 million. Dudley Taft reviewed the workings of var- Taft's strategy in broadcasting , Mechem ious groups in detail. In broadcasting, he said is to be "in large markets and in growth paid particular attention to margin slippage markets as the economic infrastructure of the for the Taft television stations, down to 36% nation changes." in 1982 from 44% in 1980. The reasons, Taft In cable, "we've made a measured invest- said, started with the inclusion of WDCA, beats ment in the medium, . .. and it has permitted which was operating at a loss when pur- us to develop a stake with confidence that chased and additionally "that we've tried to PEOPLE'S COURT start-up losses will soon diminish and leave make some intelligent investments in news us with many valuable properties." and syndicated programing to improve our Reviewing Taft's recent history, Mechem market standings. And we have succeeded." in 60% of the noted that from 1977 through fiscal 1982, Turning to cable, Taft said the TCl/Taft company assets grew from $250 million to joint venture now serves 134,000 subscrib- head -to -head $611 million, revenues more than tripled ers in 16 systems, most of which provide 12 from $109 million to $358 million, and op- basic channels and one pay, with the ventur- markets erating profit and earnings doubled, hitting ers currently upgrading the three largest of $74 million and $38.8 million, respectively. those systems to 20 channels. Now, Taft including Taft's September buy -back of 500,000 said, the venture is moving out of the "acqui- shares of stock. its purchase of wax and sition posture" it's been in fora year, and into SAN FRANCISCO construction of a Hanna -Barbera Land park a "marketing posture." MINNEAPOLIS - UPI parent company gets new chairman ST. PAUL Entrepreneur John Jay Hooker UPI Vice President William E. Geissler are CHARLOTTE buys interest in Media News to be the principals of Media News. - Corp.; he is to become board According to Hooker, he had "studied UPI CHARLESTON chairman and reportedly will with a view to purchasing it" before Media HUNTINGTON take active role in UPI News did so last year. Hooker expressed confidence the news service "will soon be in WILKES BARRE - UPI last week underwent its second major the black." The departing Small said that ownership change in eight months, as media Hooker, whom he called a "very successful, SCRANTON entrepreneur, lawyer and erstwhile political innovative businessman," will "help us TOLEDO candidate John Jay Hooker secured a one- complete the task of turning the company third interest in Media News Corp., which around," a task Small said is "over the tran- acquired UPI last June. Hooker is to become sitional phase." chairman of the board of Media News, and, Hooker had been publisher of the Nash- No.1 according to the announcement made by ville Banner when it won a Tennessee Press Among All r Donald E. Ruhe, another owner, Hooker will Association award in 1980; he had become a "take an active role in the operation of the part owner of the paper in 1979, and sold his First -Run news service." interest in 1980. His biography, as reported Hooker replaces Len R. Small (no relation by UPI, included a stint as President Kenne- Strips to UPI President William Small) as Media dy's representative in 1961 talks that secured News chairman. Small and Cordell J. Over- the release of prisoners taken in the Bay of in Access gaard, senior partner in the Chicago law firm Pigs invasion, the Democratic nomination of Hopkins and Sutter, are stepping down for the 1970 Tennessee gubernatorial race from the Media News board "to devote more and an unsuccessful U.S. Senate run in time to their principal businesses." Small's 1976. In his entrepreneurial pursuits, Hook- family owns a newspaper group based in er is given credit for helping to found LIN Moline, Ill., which, he said, has lately "re- Broadcasting and Hospitals Corp. of Amer- quired my full attention." Hooker, Ruhe and ica.

GROUP W HocKe" acc R,.re PRODUCTIONS NS' WESTINGHOUSE BROADCASTING ANO CABLE INC

Broadcasting Feb 7 1983 73 Source: Nov. 1982 NSI Cassandra Rating MCD@hrthg@K

Market Market Exchange Closing Closing Net percent Copitali Exchange Closing Closing Net Percent Capitali- and Wed. Wed. Change Change PIE zation and Wed. Wed. Change Change PIE zation Company Feb 2 Jan 26 in Reek in Week Ratio (000,000) Company Feb 2 Jan 26 in Week in Week Ratio (000,0001

BROADCASTING PROGRAMING N ABC 531/2 505/8 +2 7/8 + 5.67 9 1,550 O Barris Intl 5 4 +1 +25.00 71 28 N Capital Cities 124 1231/2 + 1/2 + .40 18 1,627 N Coca -Cola 49 1 /8 46 3/4 +2 3/8 + 5.08 17 113 N CBS 57 3/4 56 3/4 +1 + 1.76 12 1,616 N Disney 87 1/2 66 7/8 + 5/8 + .93 20 2,251 N Cox 441/2 431/2 +1 + 2.29 20 1,261 N Dow Jones & Co 66 1/4 65 +1 1/4 + 1.92 24 2.113 A Gross Telecasting .... 39 3/4 38 1/2 +1 1/4 + 3.24 10 32 0 Four Star 51/2 61/4 - 3/4 -12.00 31 3 0 LIN 33 1/2 33 3/4 - 1/4 - .74 19 347 N Getty Oil Corp. 52 54 -2 - 3.70 6 4,208 N Metromedia 290 288 +2 + .69 20 978 N Gulf + Western 17 3/8 17 + 3/8 + 2.20 7 1,285 0 Mooney 3 3/4 3 3/4 13 3 N MCA 34 337/8 + 1/8 + .36 8 1,610 N Outlet Co 48 45 3/8 + 5/8 + 1.37 17 124 N MGM /UA 9 3/8 9 7/8 - 1/2 - 5.06 30 466 O Scripps- Howard 23 1/4 22 3/4 + 1/2 + 2.19 13 240 N Orion 17 171/2 - 1/2 - 2.85 3 116 N Storer 28 5/8 26 3/4 +1 7/8 + 7.00 18 469 0 Reeves Commun 18 1/4 16 3/4 +1 1/2 + 8.95 6 150 N Taft 39 40 -1 - 2.50 10 363 O Telepictures 11 7/8 117/8 33 250 O United Television 11 5/8 11 1/2 + 1/8 + 1.08 16 140 0 Video Corp. of Amer. 81/2 6 1/8 + 3/8 + 6,12 7 11 N Warner 30 3/8 29 +1 3/8 + 4.74 7 1,929 BROADCASTING WITH OTHER MAJOR INTERESTS A Wrather 22 7/8 23 - 1/8 - .54 27 51

SERVICE

A Adams -Russell 23 5/8 23 5/8 16 94 BBDO Inc 67 1/2 13 195 A Affiliated Pubs 40 5/8 39 5/8 +1 + 2.52 15 211 0 671/2 - - .74 0 A.H. Belo 39 1/4 36 3/8 +2 7/8 + 7.90 18 367 0 Compact Video 5 5 1/4 - 1/4 - 4.76 2 16 N 70 68 7/8 +1 7/8 + 2.72 14 N American Family 161/2 151/8 +1 3/8 + 9.09 13 223 Comsat 3/4 566 Doyle Dane 21 + 11 O Associated Commun 21 1/4 20 1/2 + 3/4 + 3.65 51 0 Bernbach 221/4 1/2 3/4 + 3.48 128 N Foote Cone & 41 40 +1 + 10 114 N John Blair 49 1/2 48 3/4 + 3/4 + 1.53 11 193 Belding 3/4 3/4 2.45 O Grey Advertising 78 78 7 45 N Charter Co 121/8 121/4 - 1/8 - 1.02 5 265 N Interpublic Group 48 461/2 +1 1/2 + 3.22 12 223 N Chris -Craft 583/8 603/8 -2 - 3.31 14 127 N JWT 27 1/2 1/2 153 N Cowles 51 51 30 202 Group 29 +1 + 5.45 69 O MCI Communications. 37 35 7/8 +1 7/8 + 5.22 27 3,629 N Dun & Bradstreet.... 102 1001/2 +1 1/2 + 1.49 21 2,763 3/4 A Movieiab 3 5/8 41/8 1/2 -12.12 5 6 N Fairchild Ind 161/2 141/4 +2 1/4 +15.78 10 216 - O A.C. Nielsen 75 701/2 +4 1/2 + 6.38 19 842 N Gannett Co. 55 3/4 55 1/4 + 1/2 + .90 17 2,967 O Ogilvy & Mather 471/2 473/4 - 1/4 - .52 13 202 N General Tire 311/4 307/8 + 3/8 + 1.21 22 736 O Teiemation 4 3/4 4 3/4 13 5 O Gray Commun 43 43 11 21 O TPC Communications. 21/8 1 7/8 + 1/4 +13.33 2 2 N Gulf United 27 7/8 28 7/8 -1 - 3.46 10 771 0 Unite' Video 8 1 /4 7 3/4 + 1 /2 + 6.45 14 11 N Harte -Hanks 38 3/8 35 3/8 +3 + 8.48 14 378 N Western Union 395/8 411/4 -15/8 3.93 10 811 N Insilco Corp. 22 3/4 21 3/4 +1 + 4.59 20 346 - N Jefferson -Pilot 29 5/8 28 3/8 +1 1/4 + 4.40 7 635 O Josephson Intl 17 16 5/8 + 3/8 + 2.25 15 66 ELECTRO NIC S /MAN UFACTU R ING N Knight -Ridder 481/4 443/4 +1 1/2 + 3.35 16 1,496 N Lee Enterprises 401/4 383/4 +1 1/2 + 3.87 14 277 0 AEL 21 1/2 191/4 +21/4 +11.68 11 42

N Liberty 14 3/8 14 1 /4 + 1 /8 + .87 10 184 N Arvin industries 19 183/8 + 5/8 + 3.40 18 132 N McGraw -Hill 74 3/4 71 3/4 +3 + 4.18 18 1,861 O C -Cor Electronics 20 1/4 19 1/4 +1 + 5.19 16 61 A Media General 42 1/2 42 5/8 - 1/8 - .29 9 295 0 Cable TV Industries 6 3/4 7 1/4 - 1/2 - 6.89 21 20 N Meredith 90 88 7/8 +1 1/8 + 1.26 10 279 A Cetec 6 7/8 6 1/8 + 3/4 +12.24 16 15 O Multimedia 501/2 503/4 - 1/4 - .49 18 514 0 Chyron 29 281/2 + 1/2 + 1.75 22 79 A New York Times Co 54 56 7/8 -2 7/8 - 5.05 12 677 A Cohu 7 3/4 7 5/8 + 1/8 + 1.63 16 13 A Post Corp 35 343/4 + 1/4 + .71 18 64 N Conroe 341/4 321/2 +1 3/4 + 5.38 17 76

N Rollins 151/8 155/8 - 1/2 - 3.20 9 401 N Eastman Kodak 84 80 7/8 +3 1 /8 + 3.86 12 13,648 N Schering- Plough 39 7/8 39 + 7/8 + 2.24 12 2,122 O Elec Missile & Comm. 11 3/4 12 1/2 - 3/4 - 6.00 107 32 N Signal Cos 27 27 14 1,948 N General Electric 1001/4 92 7/8 +7 3/8 + 7.94 13 22,714 0 Stauffer Commun. 43 43 10 43 N Harris Corp 40 7/8 37 7/8 +3 + 7.92 19 1,280 A Tech Operations 21 5/8 21 3/4 - 1/8 - .57 10 18 O Microdyne 12 5/8 11 3/4 + 7/8 + 7.44 23 59 N Times Mirror Co. 60 5/8 601/2 + 1/8 + .20 15 2,071 N M/A Corn. Inc 27 3/4 24 5/8 +3 1/8 +12.69 26 1,086 0 Turner Bcstg 151/2 151/4 + 1/4 + 1.63 29 316 N 3M 75 3/4 74 +1 3/4 + 2.36 14 8,894 A Washington Post 551/2 551/2 16 784 N Motorola 98 3/4 95 7/8 + 7/8 + .91 20 3,689 N Wometco 333/4 271/2 +61/4 +22.72 18 461 N N. American Philips 51 3/8 49 5/8 +1 3/4 + 3.52 10 710 N Oak Industries 11 3/4 131/8 -1 3/8 -10.47 7 191 A Orrox Corp. 13 1 /4 13 1 /2 - 1 /4 - 1.85 22 29 10 1,509 CABLE N RCA 20 213/8 -1 3/8 - 6.43 N Rockwell Intl 48 3/4 44 +4 3/4 +10.79 13 3,724 A RSC Industries 61/4 6 + 1/4 + 4.16 48 20 A Acton Corp. 8 3/8 7 7/8 + 1/2 + 6.34 42 42 N Scientific -Atlanta 18 18 44 421 N American Express 647/8 631/4 +15/8 + 2.56 11 6,229 N Sony Corp. 13 7/8 14 3/8 - 1/2 - 3.47 13 3.200 O Burnup & Sims 8 1/8 8 7/8 - 3/4 - 8.45 9 71 N Tektronix 861/4 641/4 +2 + 3.11 17 1,250 O Comcast 19 1/4 17 3/8 +1 7/8 +10.79 15 86 0 Telemet (Geotel Inc.) . 2 7/8 2 7/8 15 9 N General Instrument 55 1/2 48 5/8 +6 7/8 +14.13 16 1.722 A Texscan 22 3/8 19 7/8 +2 1/2 +12.57 31 132 N Heritage Commun 10 7/8 10 3/8 + 1/2 + 4.81 19 80 N Varian Associates 883/4 631/2 +31/4 + 5.11 23 616 O Rogers Cablesystems 81/8 8 + 1/8 + 1.56 16 179 N Westinghouse 43 7/8 42 +1 7/8 + 4.46 8 3,775 O Tele- Communications 25 1/4 24 7/8 + 3/8 + 1.50 70 531 N Zenith 143/8 141/2 - 1/8 - .86 90 272 N Time Inc. 45 3/4 47 7/8 -2 1/8 - 4.43 19 2,334 O Tocom 93/4 10 - 1/4 - 2.50 8 55 N United Cable TV 22 3/4 233/4 -1 - 4.21 20 249 Standard & Poor's 400 N Viacom 28 3/8 29 1/8 - 3/4 - 2.57 17 324 Industrial Average 181.22 156.86 + 3.36

Notes: A- American Stock Exchange, B- Boston, M- Midwest, N -New York, P- Pacific, Earnings figures are exclusive of extraordinary gain or loss. Footnotes: Stock did 0 -Over the counter (bid price shown, supplied by Shearson /American Express, not trade on given day, price shown is last traded price. " No P/E ratio computed. Washington). P/E ratios -are based on earnings per share for previous 12 months as company registered net loss.*** Stock split 2 for 1.+ Stock traded at less than 12.5 Published by Standard & Poor's or as obtained by Broadcasting's own research. cents. Stock inactive due to limited bidding.

Broadcasting Feb 7 1983 74 National Religious Broadcasters looks at life at 40 beats Washington convention studies of Memphis, recently elected to the NRB FAMILY FEUD social and technical changes, board of directors. shores up NRB's foundations Graham sees both promise in 58% of the More than 4.000 persons associated with re- and problem in new technology, ligious broadcasting gathered in Washington thanks lawmakers for upholding head -to -head last week to testify to the power of modern constitutional freedoms communications. It was the 40th anniversa- markets ry convention of the National Religious Breakfast conversation usually doesn't deal Broadcasters, and President Reagan ap- with weighty matters. Not so when Billy including peared in person with his wife to congratu- Graham spoke to the National Religious late the evangelical broadcasters. Broadcasters annual congressional breakfast The convention theme was, "Christian last Tuesday (Feb. 1). PITTSBURGH Media-Facing the Future with the Bible," The evangelist had both good news and MIAMI ST. LOUIS but it spilled over to many other areas. There bad for a 7:30 a.m. turnout of senators, re- were calls for the broadcast ministry to work presentatives and convention delegates. MINNEAPOLIS -ST. PAUL more closely with the local church and ex- The good news was about benefits of the OR hortations for strict adherence to NRB's code "explosion of technology that puts the whole PORTLAND, of ethics. world into your hands." NEW ORLEANS There were concerns too. At sessions in- Graham offered a "look in the sky" and volving FCC representatives, delegates saw an expected 27 direct broadcast satel- BIRMINGHAM pressed on issues dealing with deregulation, lites by 1986, with the potential of giving the RALEIGH - DURHAM allocations and the emerging technologies. home viewer live programing not carried by And there was general unhappiness about local stations. He also cited other services SALT LAKE CITY the Copyright Royalty Tribunal's decision to that will be relayed by satellite. LOUISVILLE DAYTON deal religious broadcasters out of participa- The potential of low -power TV, teletext tion in cable copyright royalties. and the expected growth of cable were not HARRISBURG -LANCASTE Approximately 70 workshop sessions bypassed in Graham's good news. BARRE -SCRANTO covered a spectrum of topics. More than 20 The bad news of the evangelist was of- WILKES were devoted to the different facets of con- fered with a warning: "With all this new KNOXVILLE GREEN BAY ducting TV ministries, including the assess- technology, the hardware is in place for ei- ment of low -power television's potential and ther God or Antichrist." ROCHESTER how -to sessions on production and adminis- He said the new age brings problems BATON ROUGE tration. along with promise and "hard questions we Top Hispanic evangelical leaders in com- cannot escape." Graham, admitting he BEAUMONT-PORT ARTHU munications were featured at workshops for didn't have all the answers, enumerated Hispanic broadcasters, convened by the Rev. areas of concern: H.O. Espinoza, NRB Hispanic committee There will be hundreds of other commu- chairman. nications voices competing for the attention Hispanic National Religious Broadcasters of people religious broadcasters want to No.1 emerged as a new arm of NRB at this year's reach. convention. Our goals," Espinoza said, Religious broadcasters must change Among All "are to unite Hispanic evangelicals so we strategies in time to gear up for the smaller can minister to our people with better re- specialized audiences. First -Run sources, better training and to work together There will be a necessity "to equip our with English-speaking organizations and citizens, surrounded by media technology, to Strips leadership. We want to bring an integration know the difference between truths, half- of our efforts with all Christian groups." truths and lies." in Access A new workshop series, "Women in Me- The new technology requires vast ex- dia," offered two sessions with an overview penditures of production and promotion of the topic and three sessions on methods monies. for improving the effectiveness of women in In a brighter mood, Graham declared it the media. was entirely appropriate "that you congress- Dr. Howard O. Jones, associate evangel- men be recognized at a convention of reli- ist with Billy Graham, convened a session gious broadcasters, because of your role in on "The Role of the Black Broadcaster in the the development of the media. From my Cities." Jones also is chairman of the NRB's first -hand observations [during my travels], Black Broadcasters Committee, formed to I can say that no other nation enjoys a corn - involve more black broadcasters in the goals munications system that is on a par with and objectives of the association. A Wednes- what we have in the United States... day morning highlight was a breakfast for "The fact is that our media, including reli- black broadcasters and friends, at which the gious broadcasters, are remarkably free of GROUP W principal speaker was Bishop J.O. Patterson government restraints-thanks to the consti- PRODUCTIONS WWESÜNGNOUSE BROADCASTING AND CARIE INC

Broaacastina Feb 7 1983 tutional guarantees of freedom of speech and religion." NRB to start charging dues as deficits mount under old voluntary system of support Faced with growing deficits, the NRB board of directors unanimously approved a new dues structure to replace the pledge system now in effect. The new assessments are expected to produce $400,000 each year, "providing the financial base necessary for current and continuing operations," according to Dr. Thomas F. Zimmerman of the Assemblies of God and a member of NRB's executive committee. Voluntary pledges, based on NRB guidelines, was not working because half of the associations' 500 organizational members consistently gave the minimum $200 annual donation, it was said. NRB Executive Director Ben Armsrong said that has resulted in a current cash flow deficit of $70,000, up $10,000 from last First Lady President Reagan shared the limelight Monday at the NRB year. He said it was a "chilling thought" but honors. convention continuing in that direction would bankrupt with his wife. Nancy, who received a special award from the association for her efforts to NRB. He noted that a secular counterpart of prevent drug abuse among young people. The First Lady, in turn, had praise for the assem- NRB, the National Association of Educa- bled religious broadcasters, saying, "The work that you do is marvelous." It was the Presi- tional Broadcasters, went bankrupt last year dent's second straight appearance at the convention, but the first time any First Lady has due to similar deficit problems. appeared. Originally, the presentation was to have taken place at the White House, but Mrs. Reagan specifically requested the opportunity to come to the Sheraton Washington. Shown at The new dues scale starts at $ 10 per the presentation with the Reagans is Dr. Ben Armstrong (right), executive director of NRB. month for members with yearly incomes below $25,000. At the top of the scale, members with incomes of $3 million or more will Armstrong said that the dues will pay for maintain headquarters in Morristown, N.J., pay $489 per month. Middle -range dues, expanded services to members with the instead of moving to Washington, a change which apply to the majority of the NRB package of benefits to be further enhanced in under consideration for several years. The membership, fall between $70 and $145 future years. decision last week was based on current fi- each month. The board also voted unanimously to nancial considerations and on the advice of Richard E. Wiley, counsel to NRB and former FCC chairman. Theologian Henry condemns Broadcasting E prime TV programing excesses at NRB's closing banquet 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 In an evangelical "state of the union" address to the Wednesday Please send ... (Check appropriate box) closing banquet (Feb. 3), Dr. Carl F. H. Henry offered an 11 Broadcasting Magazine appraisal of how Christians are respond- 3 years ing world $160 = 2 years $115 _ 1 year $60 -and should respond -to the around them. (Canadian and international subscribers add $20 per year) In his talk, the evangelical theologian and author declared the media "are inescapably Broadcasting 0 Cablecasting Yearbook 1983 implicated in shaping values." He readily The complete guide to radio, television, cable and satellite facts and conceded that much of what the media offers figures -$75 (if payment with order $65) Billable orders must be is commendable, but then said: accompanied by business card, company letterhead or purchase "Nonetheless, we need to guard against order. Off press April 1983. and to challenge the sordidness, the dramatized graffiti of a retrograde culture, that airs Name periodically, even in prime time television." Payment enclosed Henry said that despite some network ef- Company Bill me fort to "self- critically examine their prime time behavior," it has not been enough. Address Home? Yes No "Portrayal of violence and gratuitous sex is still high," he emphasized. "Television has City State Zip sadly abolished the uniqueness of childhood; it Type of Business Title /Position promotes child abuse by thrusting on all youngsters -regardless of age-all manner Signature - Are you in cable TV operations Yes of adult beliefs and role models." (required) Henry avoided mention of censorship, but No i said he saw a need "to monitor the propagan- da role of television writers, producers and For renewal or address change sponsors, lest they turn church -state separa- place most recent label here tion into an artifice simply to prevent moral i 1 pressure on the networks." The theologian told his audience that, to The one to read when there's time to read only one. an extent, some blame must be placed else-

Broadcasting Feb 7 1983 76 where. He asked: "Do we evangelicals as tíon." well perhaps sell Christ short and cheap- The award to the First Lady was presented ly? ... Are we not responsible in part for by Mary Gustayson, wife of NRB President the perversion of media liberty ?" He said E. Brandt Gustayson, and Ruth Armstrong, there was need to ask God for new vision; wife of NRB Executive Director Ben Arm- that "easily vocalized pieties and hurried ser- strong. mon cliches" are not enough. Draper revisits Minow's wasteland, but sees springs of hope now ¡rr Reagan affirms support of NRB's goals, deplores Addressing the opening session Sunday misuse of First Amendment evening (Jan. 30), Southern Baptist Conven- tion President James T. Draper took dele- In his address, President Reagan congratu- gates back 22 years to an event in the same beats lated religious broadcasting on its "phenom- hotel that shook the broadcast industry. these shows in 100% enal growth" in a time of recession, and not- The Euless, Tex., pastor quoted excerpts ed: "There may be some who feel frightened from the speech of then FCC Chairman of the or threatened by your success. I am not one Newton Minow to the National Association of them. As far as I am concerned, the of Broadcasters in which TV was castigated head -to -head market growth of religious broadcasting is one of for its programing and called "a vast waste- the most heartening signs in America today." land." The President drew a standing ovation Draper said that although he agreed with with his announcement during a Thursday Minow's assessment, he was now optimistic CHiPs SOAP (Feb. 3) morning prayer breakfast at the about finding "springs of hope in a media White House that he would sign a proclama- wasteland." He reported that there are 65 CHARLIE'S ANGELS tion making 1983 the Year of Bible. television stations that showed 15 hours or ALL IN THE FAMILY Much of the rest of his address was a more per week of religious broadcasting. reaffirmation of his support of repeal of out- He also cited 996 religious TV programs ALICE STAR TREK right bans on prayer in the schools, the being produced by 280 TV and film produc- LAVERNE & SHIRLEY granting of tax credits to parents of children ing organizations and 835 religious radio educated in private schools and the endorse- programs being produced by 535 radio pro- WKRP IN CINCINNATI ment of the Respect for Human Life Bill ductions houses. SANFORD & SON introduced by Representative Henry Hyde Draper said there were three strategic (R- III.). challenges that, if adopted with greater com- MORE REAL PEOPLE In connection with those issues, Reagan mitment, would "allow the springs to flow" said he was shocked "when I hear the First at a more accelerated pace. SATURDAY NIGHT Amendment used today as a reason to keep First, he said, broadcasters must remain JOKERS WILD traditional moral values away from policy loyal to the message of the Bible and resist making. The First Amendment was not writ- the temptation to produce a "counterfeit ap- YOU ASKED FOR IT ten to protect the people and their laws from peal." Second, he said, broadcasters of dif- MADAME'S PLACE religious values; it was written to protect ferent denominations must remember "our those values from government tyranny." common ground." And third, he stressed, The President shared the spotlight with his Christian media and local churches should No.1 wife, Nancy, who accompanied him to the work together more closely. convention and who received a special NRB Among All X award for "her outstanding contribution in Gustayson's report cites her drug abuse programs for the youth of NRB value to local church, First -Run America." praises association's growth "I hope you'll forgive me," Reagan inter- Strips jected, "if I digress just long enough to say In his annual report Monday morning, NRB in Access publicly how proud I am of Nancy and the President E. Brandt Gustayson focused on job she's doing helping to fight drug addic- the role of the NRB in supporting the local

Fowler's warm -up act. The growing international dimensions of NRB was underscored at the convention's annual FCC luncheon last Tuesday. At the headtable, and speaking briefly before FCC Chairman Mark Fowler delivered his remarks, was Amero Bire of Papua, New Guinea, a recent convert to Christianity. Bire was attired in the headdress and attire of the stone -age culture to which he belongs and which was discovered just a few years ago. The largest foreign delegation at the convention, numbering 40, came from Korea. Japan had 32 delegates and 22 were from Taiwan. GROUP W PRODUCTIONS sy WESTINGHOUSE BROADCASTING AND GBIE. INC Broadcasting Feb 7 1983 . church and the tremendous growth of NRB, tors to receive a letter from LILCO that pro- Money raiser. The Democratic party is especially since 1966. tested "in the strongest terms possible, ally looking to showbiz to generate some He reminded delegates that some inside decision to air the script... " of the SOC. money for its treasury. Final plans were to and outside the local church are apprehen- LILCO said it was "not objecting to the free be announced at the Democratic Nation- sive because they believe religious broad- time [given to] the coalition under the fair- al Committee meeting in Washington on casting ministries will make the local con- ness doctrine [but to] the content of the ... Feb. 5, but word in Los Angeles last week gregation "obsolete, or at least destitute." spot your station has been asked to air." was that the party would present a 17- That calls for a spirit of harmony between Mentioned specifically was the coalition's hour television "extravaganza" on NBC the local church and religious broadcasters, statement that LILCO claims to have a "... beginning Saturday, May 20, and running Gustayson declared, "and we who broadcast plan to evacuate us if there is a serious acci- over into the following day The Demo- must simply strengthen, broaden and en- dent. Can you believe it ?" and "[the utility's] cratic Memorial Day Show, as it is being hance the outreach [of the entire church of profits are more important than our health called, would feature rock concerts, corn - Christ! " and safety." LILCO requested that the L.I. edy routines and guest appearances by stations "hold not only the coalition, but any movie and television performers in a mar- other organizations and individuals who may athon effort to raise money for the parry. Dispute over issue ads request free time to on this and any speak Democratic pollster Patrick Caddell, who other issues relating to LILCO, to the high- is credited with the idea, is quoted as Stations resist advertiser's est standards of accuracy and responsiblity." saying that the telethon, "would be a demand that interest group's Reactions to the advertiser's demand have veritable Woodstock on television." replies be kept off the air been similar: most stations have aired the SOC spots as is or with slight alterations. gation, and not because the announcements Long Island, N.Y., broadcasters are "hold- According to Allina, "the public airing of meet (or fail) certain standards of `respon- ing firm," according to Franz Allina, presi- views" is the issue in question. "When we siblity'; we will air them because they may dent of The Radio Company Inc., against air the coalition announcements, we will do bring listeners' attention to questions that are complaints by one of their important adver- so not because of any fairness doctrine obli- important to Long Island," he said. tisers, the Long Island Lighting Company (Mineola, N.Y.), that "fairness" announcements by a public interest group, the Shore- ham Opponents Coalition, are "inaccurate, ChC° ughgroLl UC° lIJ IJ6 °V irresponsible and simplistic," and should not I 1 PROPOSED I I be aired. The protests are the latest facet in and Communicom Corp. of America. the controversial building of the Shoreham WIFE(AM) Indianapolis o Sold by Communi- Broadcast Associates is owned by F. C. nuclear power plant, now under construction corn Broadcasting Partners, debtor in pos- Hamilton (49.5%), Jack A. Vicker and his on the north shore of Suffolk county, L.I. session, to Chagrin Valley Broadcasting Co. wife, Carolyn (24.75% each), and Jack M. Allina, whose company owns WGBB(AM) for $50,000 cash plus assumption of Stem (1%). CCA is owned by Kenneth E. Freeport and WBAB -FM Babylon, both New $1,250,000 note. Seller is partnership Palmer, who also owns WWDJ Hackensack, York, was one of half a dozen station opera- formed by Broadcast Associates of Denver N.J., and WZZD(AM) Philadelphia. They bought WIFE in 1981 for $1.3 million (BROADCASTING, May I I , 1981) and must sell because of financial distress. Buyer is principally owned by Thomas J. Embrescia, who owns 51% of WFMR(FM) Milwaukee. Capitol Broadcasting Corporation His brother, James Embrescia, is principal owner of wwwM(FM) Cleveland. WIFE is on has acquired 1370 khz with 5 kw day and 1 kw night. WKAP(AM) Allentown o Sold by WKAP Inc. to LWB Allentown Corp. for $650,000. Sell- WCRT/WMJJ -FM er is subsidiary of Jacksonville, Fla. -based Birmingham, Alabama Gulf United Broadcasting, group owner of four AM's, six FM's and three TV's, which for last year bought KOOL -TV Phoenix for $78 million (BROADCASTING, June 22, 1982) and sold WVOJ(AM) Jacksonville, Fla., for $3,381,000 $600,000 (BROADCASTING, Sept. 27, 1982). Buyer is owned through subsidiaries by from James E. Moltz, chairman and president (11.6%), and over 40 others, whose other broadcast interests include WLAG(AM)- Magic City Communications, Inc. WWCG(FM) La Grange, Ga.; WHLI(AM)- WKJY(FM) Hempstead, N.Y., and WJYI(AM) We are pleased to have served Marietta, Ga. WKAP is on 1320 khz with 5 as broker in this transaction. kw day and I kw night. WSIR(AM) Winter Haven, Fla. o Sold by Cy- press Central Communications Corp. to Paul Leopold and family for $537,500. Seller is owned by Randall Jeffery, Allen Sperling, BLACKBURN& COMPANY, INC. William Reed and William Siegal, who have no other broadcast interests. Buyers are Mi- RADIO TV CATV NEWSPAPER BROKERS / NEGOTIATIONS FINANCING APPRAISALS aini garment manufacturers and have no other broadcast interests. WSIR is on 1490 khz with 1 day, w - WASHINGTON, D.C., CHICAGO, IL ATLANTA, GA BEVERLY HILLS, CA kw 250 night. Broker: Chap 20036 60601 30381 90212 man Associates 1111 19th Street. N.W. 333 N. Michigan Ave. 400 Colony Square 9465 Wilshire Blvd. (202) 331-9270 (312) 346-6460 (404) 892-4655 (213) 274 -8151 WHYW(AM) Braddock, Pa. in Sold by Benns Communications Inc. to Christian Religious 2/7/83 Enterprises Inc. for $500,000. Seller is prin-

Broadcasting Feb 7 1983 7R 1 I I cipally owned by Robert A. Benns and fam 1 APPROVED last year for $1,060,000 (BROADCASTING, ily, whose other broadcast interests include WRDW -TV Augusta, Ga.; WEYI -TV Saginaw, May 17, 1982), and has no other broadcast WMYK(FM) Elizabeth City, N.C.; WZAM(AM) Mich.; WROC-TV Rochester, N.Y.; and WTOV- intrerests. Buyer Hess is principal owner of WFLI(AM) Norfolk, Va.; Lookout Mountain TV Steubenville, Ohio D Sold by Ziff Davis wPMI(TV) Mobile, Ala. Smith is vice presi- and WJTTIFM) Red Bank, both Tennessee. Broadcasting to Television Station Partners dent of Comark Communications Inc., They bought WHYW along with co- located for $57 million. Seller is division of Ziff Southwick, Mass., equipment manufactur- WHYW -FM last year for $3 million (BROAD- Davis Publishing Co., subsidiary of Ziff er. WRIP -TV was off air from October 1981 to CASTING, June 14, 1982). Buyer is group of Corp. Last year Ziff sold win-TV Chattan- March 1982 due to fire that destroyed trans- seven member churches headed by J. Alfred ooga for $18 million to Media General and mitter building and transmitter gear. WRIP - Van Winsett, chairman. He is pastor of WRCB -TV for $16 million to Sarkes Tarzian. TV is independent on channel 61 with 595 kw Ebenezer Baptist Church, Pittsburgh. Ziff Corp. is principally owned by William visual, 91.2 kw aural, and antenna 980 feet WHYW I is kw daytimer on 1550 khz. Ziff and family. Buyer is group led by I. above average terrain. It has CP to go to 2,400 kw. WAYD(AM)- WORJ(FM) Ozark, Ala. o Sold by Martin Pompadur, former Ziff Corp. presi- Becker, former president of RJG Communications to MSB Communica- dent, and Ralph KUBB(FM) Mariposa, Calif. D Sold by Mari- and Jr., tions Inc. for $410,000. Seller is owned by Ziff Davis Broadcasting, Elliot Stein posa Broadcasting Inc. to Sierra Foothills Pompadur, Jay A. Baxter, Gordon Bostic and Jay A. New York personal investor. Broadcasting Inc. for $525,000. Seller is part- Akin, who own WXOQ(AM) Tupelo, Miss., Becker and Stein will control general owned by Robert C. Hughes and family, who and in addition Baxter and Bostic own ner, while units in limited partner will be have no other broadcast interests. Buyer is WRDW-TV is af- WJHR(FM) Jackson, Tenn., which has been offered to public. CBS -TV owned by Dennis L. Cresswell, president visual, sold, subject to FCC approval, for $1.2 mil- filiate on channel 12 with 316 kw (25%), Anthony Rossi (24%) and others, lion (BROADCASTING, Jan. 10). Buyer is 30.2 kw aural, and antenna 1,590 feet above who own KLOQ(AM) Merced, Calif. KuBB is WEYI -TV is CBS-TV affiliate principally owned by Steve McGowan and average terrain. 2 kw daytimer on 96.3 mhz. on channel 25, with 2,035 kw visual, 203 William B. Blout, who also are principal Other approved station sales include: WKQK(FM) kw aural, and antenna 2,044 feet above owners of WULA(AM)- Eufaula, WIFN(FM) Franklin, Ind., and WQOK(AM) iS 1190 khz. average terrain. WROC-TV is NBC -TV affili- Ala. WAYD l kw daytimer on Myrtle Beach, S.C. (See "For the Record," 3 kw and anten- ate on channel 8 with 316 kw visual, 48.5 WORJ is on 103.9 mhz with page 82). na 190 feet above average terrain. Broker: kw aural, and antenna 500 feet above aver- Blackburn & Co. age terrain. WTOV -TV is NBC -TVaffiliate on channel 9 with 316 kw visual, 31.6 kw au- WMRC(AM) Milford, Mass. o Sold by Milford ter- ral, and antenna 950 feet above average I Cable l I Radio Corp. to Loren F. Ghiglione for rain. o $290,000. Seller is owned by estate of Law- Cable system serving Cabot, Ark. Sold by rence Shane, which has no other broadcast WRIP -TV Chattanooga D Sold by WRIP Inc. Cable TV Systems of Arkansas to Satellite interests. Buyer owns daily Southbridge, to Roy Hess and David Smith for $1.5 mil- Cable TV Corp. for about $700,000. Seller Mass., The News, and has no other broad- lion and $500,000 for consultancy agree- is subsidiary of El Campo, Tex. -based ment. Seller is owned by Jay Sadow, who Commco Construction Co., cable plant con- cast interests. WMRC is on 1490 khz with 1 kw day and 250 w night. sold WRIP(AM)- WOWL(FM) Rossville, Ga.. struction firm. Bill Jenkins is president. Buy-

WWZD(FM) Buena Vista, Va. o Sold by Rock - March 31 149? bridge Communications Inc., debtor in pos- Nexvnlrc. 13 1981 session, to Shenandoah Broadcasting Inc. for $251,000. Seller is owned by Melvin H. Sorrells and wife, Dorothy (52% jointly), Warner -Amex Nationwide Communications. Inc. and their daughter, Jean B. Geason and her Cable Communications Co. has completed es !mewl enta roto the CATV mduserp eh.mtah the more aer of the asses at husband, James A. Geason (48% jointly), Inn completed the arpa! ano nl the assets of Fairfield Cablevision Associates who have no other broadcast interests. Buyer Sandia Cablevision, Inc. a cable x,tem o,, n9 Mer 19.000 have subscriber% m the pmw!pne is owned by John A. Parry, William Hollins - room of Lancaster and C,wleal4. OH and scut%! Immokelee. LaBelle surenudmy n none, worth and O. Max Leach (20% each) and and Pon LaBelle. Florida two others. Parry owns 29% of KTXI(AM) Todd 'auburn We prernlenl.n tcl ud.+.ynM emoted Todd Hepburn. nee pendent .d the unl.+ua..,t lnwlwJrhnamnuru1 rM evrurmn met repr.s.nted me tener u! the Oa, .rae.m. Mercedes and 20% of KFIM(FM) El Paso, oM a...wd erne p,m., ln tlw t.pwd,n both Texas. Hollingsworth is program director at WFIR(AM) Roanoke, Va., where Leach Ìrz)l i) lÜ irv i2; :-vvWv73i is general manager. WWZD is on 96.7 mhz ll.l1///II`.e_\\1¿) with 3 kw and antenna 296 feet above average terrain.

Other proposed station sales include: KBCU(FM) ICP] Van Buren, Ark.; KPROIAM) Riverside and KWTC(AM)- KZNS(FM) Barstow, both California (BROADCASTING, Jan. 31); The Broadcast Specialist KTYD(FM) Santa Barbara, Calif. (BROAD- CASTING, Jan. 31); KXXN(AM) Santa Bar- with the Cable Connections bara, Calif.; KIDN(AM) Pueblo, Colo.; WRTH(AMI Wood River, Ill. (BROADCAST- Todd Hepburn. VP CATV Division will be available for discussion ING, Jan. 3); KKKA(FM) (CP) St. James, at the OCTA on March 14 & 15. Check with the Hyatt for suite number. Minn.; WMBHIAM) Joplin, Mo.: KEZKIFM) St. Louis (BROADCASTING, Jan. 3); WVOS- AM-FM Liberty, N.Y. (BROADCASTING, Jan. 31); WFNC(AM)- WQSM(FM) Fayetteville, THE N.C.; KSEO- AM -FM. Durant, Okla. (BROAD- CASTING, Jan. 31); WYTV(TV) Youngstown, SEEP?83 Ohio (BROADCASTING, Aug. 16, 1982); 6TEo WPCC(AM) Clinton, S.C.; WHSM -AM -FM COW?) Hayward, Wis. (BROADCASTING- Jan. 31); KVOW(AM) -KTAK(FM) Riverton, Wye. PO. Box42401. Cincinnati. OH 45242 (513) 791 -8730 (BROADCASTING, Jan. 31). (see "For the Re- cord," page 82).

Broadcasting Feb 7 1983 79 Essential Tools for Media Decision -Malmars All the facts. Easy-to- locate. Up -to -date.

aT T

E ll I I The books professionals depend on - in agencies, in PRINT MEDIA PRODUCTION- DATA. Quarterly. Separate sections advertiser firms - to make wise media -buying deci- on business publications, farm publications, consumer magazines sions. Because SR DS publications provide you with and newspapers. Includes information about shipping instructions, binding method, reproduction materials in order of preference. print- the latest, most authoritative, most complete data - all ing process, production specification, inserts, bleeds, special issues in one place. and closing dates. Which do you require for your media planning needs PLUS - other valuable, time -saving references: SPOT RADIO in the year ahead? SMALL MARKETS EDITION AND NEWSPAPER CIRCULATION ANALYSIS (NCA). BUSINESS PUBLICATION RATES & DATA. Monthly. More than 4,000 business, trade and technical publications, includes editorial r 1 profiles, rates, mechanical requirements, copy regulations, circula- STANDARD RATE & DATA SERVICE, INC. 3425 tion, personnel, issue and closing dates. 5201 Old Orchard Rd., Skokie, IL 60077 CONSUMER MAGAZINE & FARM PUBLICATION RATES & DATA. Monthly. More than 1,500 consumer and 200 farm publications. In- SUBSCRIPTION ORDER cludes editorial profiles, ad rates, mechanical requirements, copy reg- Please enter one -year subscription(s) for the publica- ulations, circulation, personnel, issue and closing dates. tion(s) checked below. for $ Bill my company. NEWSPAPER RATES á DATA. Monthly. 1,600 U.S. daily news- Check enclosed Foreign Media papers, newspaper groups. supplements and comic sections. In- Please send me additional information on cludes ad rates, special features, contract and copy regulations, Publications. mechanical requirements and latest circulation figures. Quantity of Subscription Rates Subscriptions Including Postage CO-OP SOURCE DIRECTORY. Semi- annually. Over 2,800 co-op Business Publication Rates and Data $1 e3.00 advertising programs. Each includes eligible media, timing, accrual, Change Bulletins (Optional) s 33.00 participation, ad specifications, media requirements, aids available _Canadian Advertising Rates & Data $103.00 Community Publication Rates & Data $ .00 from manufacturer, reimbursement method and more. Consumer Magazine and Farm Publication Rates & Data $150.00 Change Bulletins (Optional) s 35.00 SPOT TELEVISION RATES & DATA. Monthly. All commercially _Direct Mail Lists Rates & Data 5153.00 operated TV stations, regional networks and groups. Geographically Newspaper Circulation Analysis S 50.00 arranged with rates, special features, closing times, facilities, pro- _Newspaper Rates 8 Data $157.00 Change Bulletins (Optional) 8 35.00 gramming formats, ID specifications and station representatives for _Print Media Production Data $102.00 stations seeking national or regional advertising. -Spot Radio Rates & Data $159.00 Change Bulletins (Optional) $ 35.00 SPOT RADIO RATES á DATA. Monthly. All commercially operated -Spot Radio Small Markets $ 54.00 AM and FM stations. Geographically arranged with rates, special _Spot Television Rates 8 Data $143.00 Change Bulletins (Optional) $ 35.00 features, closing times, facilities, programming formats, ID specifica- C- oop Source Directory $132.00 tions and station representatives for stations actively seeking na- - tional or regional advertising. Your Name DIRECT MAIL LIST RATES & DATA. Contains over 55,000 business Title lists and consumer lists. Subscription includes 24 updates over the year. Includes list source, rental rates, quantity, commission, restric- Company Name tions, test arrangements and method of addressing. Address COMMUNITY PUBLICATION RATES á DATA. Semi -annually. All City /State/Zip NAAP members, plus other weekly newspapers and shopping guides. Includes personnel, ad rates, closing time, circulation and Type of Business mechanical requirements. _ Date LSignature J er is Phoenix -based MSO with 13,000 sub- serves 890 basic subscribers with 35 chan- scribers on systems in Alabama, Arkansas, nels and passes 2,200 homes with 44 miles Illinois and Missouri. William G. Jackson is of plant. Broker: Daniels & Associate for president and principal owner. Cabot system seller. UN -AWRT conference examines mA'Azine problems of women in broadcasting

Although employment figures have management.' where essential coverage de- risen, women are still denied cisions are determined. policy- making role, they say One area where there has been a great deal beats of change, according to Sanders, is in radio. "I do not believe things have changed to any That occurred "once they found out there these shows in appreciable degree. Some room has been was no increase of accidents" among drivers made for intelligent women, mostly on cam- who heard a woman's voice on their car ra- head -to -head era, but they are still not tolerated in policy - dio. making positions where they would threaten While there was a great deal of statistical markets the male ego." That's Helen Marmor's view change during the 1970's, Sanders thinks of where things stand for women in broad- things are "stuck" now, a situation corn - casting in the United States, based on her pounded because "the statistics are not so years of experience with NBC News where bad that we can scream." PM 90% she is executive producer, religious pro- The observations of foreign producers re- grams. flected similar concerns and situations fac- vs. The Jeffersons Marmor's comments reflected the consen- ing women in the broadcasting organizations sus of attendees at a meeting jointly spon- in their own countries. Independent Canadi- PM iliNS 88% sored by the United Nations and the New an filmmakers Laurette Deschamps and Mi- vs. Little House York chapter of American Women in Radio chele Renaud -Molnar said no women were on and Television. The roundtable discussion on the program committee of Canada's gov- the Prairie was part of a three -day UN seminar attended ernment broadcasting operation. Nigeria by women producers from 12 countries (in- Television Authority's Gold Oruh, noting PM 82% cluding the U.S.) who are participating in a that she's the only woman in a management project to develop an "international women's position there, said most women are still vs. Barney Miller television series" to be called Women and "posted to research, the library, the film de- The AWRT session, as Development. joint partment," rather than to broadcast posi- PM , INS 64% described by the New York chapter presi- tions. Dagmar Loe, who is one of eight dent, Betty Hoffman, was designed to pro- women among the Norwegian Broadcasting vs. Three's Company vide a forum for foreign producers and their Corp.'s 25 television reporters, said that if it American colleagues to exchange ideas on weren't for the women in the department, PM ::, 58% the status of women in communications in "we wouldn't have stories about children, their respective countries and the coverage older people or equality." In Norwegian tele- vs. Tic Tac Dough of women's issues worldwide. vision, Loe said, there are only "two women On the question of "women's issues," bosses." However, the statistics reported by NBC News's Marmor suggested that given Madiha Kamal of Egyptian Television were No.1 the complexity of world problems, "I don't more impressive: She's head of Channel 1. Among All know what 'women's issues' are ... but I do Another woman heads the other Egyptian know they are broader than how many of us channel -a natural outgrowth, she said, of First -Run can make a place for ourselves in radio or their prior experience in radio. television." A group of women broadcasters in Britain Strips Among the other AWRT members on have taken some steps on their own against a hand were Marlene Sanders, correspondent - background where "women are concentrated in Access producer, CBS News; Beryl Pfizer, produc- in the lower pay areas" in broadcasting and er, Ask NBC News, and Phyllis Bosworth, are "still given the soft stories... and few producer, CBS Morning News. Pfizer, fdcus- foreign stories," according to program editor ing on coverage of women's issues, said: Eleanor Stephens. They've formed a pro- "We have to fight the season of silence," one duction organization called Broadside that that's developing now that "the dramatic sto- has been commissioned to produce the "flag- ries are over." Pfizer contrasted the attention ship weekly affairs series" for the new Chan- devoted to the murder charge lodged against nel 4 in the United Kingdom. Stephens said the president of the California unit of the that "women have a slightly different view- National Organization for Women (NOW) point" on stories, and "if you exclude wom- with an issue she said is being ignored - en" from story selection and reporting "you inequality in pensions for women. exclude half the population and half the sto- CBS News's Sanders, while noting some ., statistical advances (from two females Independent producer Lynn Rogoff, who's among 50 male correspondents at the net- the U.S. representative in the UN's women's works in 1964 to 20 out of 100 total today); series project, working through the auspices said that broadcasting reflects patterns of the of PBS affiliate WNET(TV) New York, told whole culture. There are, she said, no worn - her American colleagues that the UN is en as major network anchors, something "very excited that the U.S. is participating." Sanders suggested is important in providing But a more somber note was interjected by role models to young viewers. And while WNET's Martha Hennesy -who said that "we are not relegated to `women's stories' PBS, given its current budget situation, any more ... interviewing the wives of can- hasn't yet secured the necessary funding for GROUP W didates," there is still, she said, a "gap in this project. PRODUCTIONS sy WESTINGHOUSE BROADCASTING AND CABLE. INC Broadcasting Feb 7 1983 00 Roco

As compiled by BROADCASTING, Jan. 24 WBZI(AM) -WGIC(FM) Xenia, Ohio; WKGM(AM) Smith- (100 %), who has no other broadcast interests. Filed Jan. 21. field, Va.; WESR -AM -FM Onley- Onancock, Va.; and appli- 28, and on filings, au- Micanopy, Fla. -Music Express Inc. seeks 97.7 mhz, 3 through Jan. based cant for new AM's at Hanaham, S.C.: Point Pleasant, W. kw, HAAT: 279.5 ft. Address: 315 North Monroe Street, thorizations and other FCC actions. Va.; Blountville, Tenn. His son is applicant for new AM at Tallahassee. Fla. 32301. Principals: Wayne G. Fields (60% , Denton. Md. (see above). Filed Jan. 21. Abbreviations: AFC -Antenna For Communications. Rodney J. Long and William D. Feinberg (20% each), who AU- Administrative Law Judge. alt. -alternate. ann.- Purcellville. Va. -Martha and Philip Hahn seeks 840 own WONE(FM) Gainesville, Fla. Filed Jan. 24. announced. ant. -antenna. aur.-aural. aux. -auxiliary. khz, 1 kw -D. Address: 10198 Bessimer Lane, Fairfax, Va. Micanopy, Fla. -Umberger Broadcasting Inc. seeks CH -critical hours. CP -construction permit. D-day. 22032. Principals: Martha Hahn is daughter of Philip Hahn. 97.7 mhz, 3 kw, HAAT: 300 ft. Principals: Benjamin L. DA -directional antenna. Doc -Docket. ERP- effctive ra- who also is applicant for new noncommercial AM at Ta- Umberger and wife, Karla (95 %) and Benjamin's parents, diated power. HAAT- height above average terrain. khz marac, Fla., and principal in applicant for new TV at New - Wilber L. Umberger and wife, Barbara. They are permittee kilohertz. kilowatts. meters. MEOC -maximum Orleans. Filed Jan. 21. kw- m- for new FM at Immokalee, Fla. Filed Jan. 24. expected operation value. mhz-megahertz. mod.- modification. N- night. PSA- presunrise service authority. FM applications Panama City, Fla. -Panama City Communications Co. RCL -remote control location. S -A- Scientific Atlanta. seeks 103.5 mhz, 100 kw, HAAT: 497 ft. Address: P.O. Box SH- specified hours. SL- studio location. TL- transmitter Wasilla, Alaska -Snow Peak Limited Partnership seeks 436. Micanopy, Fla. 32667. Principals: Terri S. Pollack and location. trans.- transmitter. TPO-- transmitter power out- 99.7 mhz, 25 kw, HAAT: -138 ft. Address: Box 5090, Wa- husband, Sanford B. Cohen (50% each). Cohen is account put. U- unlimited hours. via -visual. w-watts. '-non- silla 99687. Principals: Snow Peak Corp. (99%) and Stephen executive at WXIA -TVAtlanta, Ga. They also are applicant commercial. M. Brooks (1 %). Snow Peak Corp. is owned by Stephen for new FM's at Micanopy and Quincy, both Florida. Filed Brooks. president (20.34 %) and seven others. none who Jan. 21. have other broadcast interests. Filed Jan. 20. Great Bend, Kan. -Breadbasket Enterprises Inc. seeks St. Johns, Ariz. -Bold Productions Inc. seeks 95.7 107.9 mhz. 300 kw. HAAT: 99 ft. Address: 1315 Eisenhower New stations mhz, 100 kw, HAAT: 464 ft. Address: 2025 W. Marquette Street, Great Bend 67530. Principals: Lance L. Sayler Road. Chicago 60636. Principal: Edgar E. Mullin (95 %) and (55 %) and Leonard W. Schneider and family. Lance Sayler is wife, Verna L. (5 %), who also are applicant for new AM at advertising, salesman at KVGB -AM -FM Great Bend, Kan. St. Johns. Filed Jan. 25. Filed Jan. 20. AM applications *Hot Springs, Ark. -Central Arkansas Christian Broad- Great Bend, Kan. -Channel 300 Inc. seeks 107.9 mhz, Denton, Md.- Bayshore Communications seeks 840 casting Inc. seeks 90.1 mhz, 5 kw, HAAT: 781 ft. Address: 100 kw. HAAT: 900 ft. Address: 3800 21st Street, Great Comer of 4th and Garland Streets, Hot Springs 71901. Prin- Bend 67530. Principal: Paula Hoisington (100 %), who has khz, 1 kw -D. Address: 400 Alleghany Street, Blacksburg, Va. 24060. Principals: Edward A. Baker (100 %), who also cipal: Noncommercial corporation. James E. Gill Jr. is presi- no other broadcast interests. Filed Jan. 24. dent. It has no other broadcast interests. Filed Jan. 5. is applicant for new AM's at Claremont, N.C., and Union Great Bend, Kan. -H. Demer & T. Hawks & R. Siebert City, Ind. His father, Vernon Baker, is applicant for new AM Cambria. Calif. -E.G. Wallenbrook seeks 94.3 mhz, 3 seek 107.9 mhz, 100 kw, HAAT: 958 ft. Address: P.O. Box at Earlysville, Va. (see below). Filed Jan. 21. kw, HAAT: -99 ft. Address: 1420 Spencer Street. Cambria. 303, Colby, Kan. 67701. Principal: Applicant has no other Frankenmuth, Mich.- Siefker Broadcasting Co. seeks Calif. Principal: Wallenbrook has no other broadcast inter- broadcast interest. Filed Jan. 18. ests. Filed Jan. 14. 660 khz, 1 kw -D. Address: 2620 North Baldwin, Ithaca, Great Bend, Kan.- Federick P Reynolds Jr. seeks 107.9 Mich. 48847. Principals: Carol J. Siefker (51 %) and Greg- Rosamond. Calif. -Carole Prenter seeks 105.5 mhz. 3 mhz, 100 kw. HAAT: 905 ft. Address: 3443 Burlingame ory W. Siefker (49 %). Gregory Sieti er is president and kw, HAAT: 300 ft. Address: 2020 Strand. Hermosa Beach, Road, Topeka, Kan. 66611. Principal: Applicant's parents principal owner of WMLM(AM) St. Louis, Mich. Filed Jan. Calif. 90254. Filed Jan. 19. are principal owners of KSKX(AM) -KMAJ(FM) Topeka, 24. Kan. Filed Jan. 24. Micanopy, Fla.- Henweigh Ltd. seeks 97.7 mhz, 3 kw, Annadale, Va.- Archilla -Marcocci Spanish Radio Co. HAAT: 300 ft. Address: 607 E. University Ave.. Gainesville Alexandria, Minn. -Principals Three Inc. seeks 99.3 seeks 840 khz, 2.5 kw -D. Address: P.O. Box 4667, Clear- 32601. Principals: The Pfynche Corp. (45 %). Alexander R. mhz. 3 kw, HAAT: 300 ft. Address: 910 Bay Lane. Alexan- water, Fla. 33518. Principals: Efrain Archilla -Diez (60 %) Bednarek and son, Robert (22.5% each), Kenneth E. Broo- dria 56308. Principals: Richard C. Aga, Kurt T Kolstad and and Carl J. Marcocci (40%). Archilla -Diet is vice president ten Jr. and Michael J. Wilhelm (5% each). Pfynche Corp. is Donald L. Erickson (one -third each), Who have no other of WALO(AM) Humacao, P.R. Marcocci bought, subject to owned by Michael Wilhelm's wife. Anita Wilhelm. Brooten broadcast interests. Filed Jan. 17. FCC approval, WKTM(FM) North Charleston, S.C. and Michael Wilhelm are Gainesville, Fla., and Washington Lowville, N.Y. -Black River Broadcasting Co. seeks (BROADCASTING, Jan. 31). Filed Jan. 21. attorneys, respectively. Robert Bednarek is employed by 99.3 mhz, 1.3 kw, HAAT: 415 ft. Address: 1400 20th Street, for Public Broadcasting. Washington. Filed Annandale. W. -Asian American Communications Corporation Washington 20036. Principal: Kathy G. Root (100%), who Jan. 24. Inc. seeks 840 khz, 2.5 kw -D. Address: 6319 Frontier Drive, also is applicant for new FM at Fredericktown, Ohio. Her Springfield, Va. 22150. Principals: Nguyen Ngoc Phuc, Micanopy, Fla. -Jemco Communications Inc. seeks husband, Thomas Root, owns 20% of WSWR(FM) Shelby, president (20%) and seven others, none who have other 97.7 mhz, 3 kw, HAAT: 300 ft. Address: 522 Park Street, Ohio, and is applicant for new LPTV station at Westerville, broadcast interests. Filed Jan. 21. P.O. Box 2696, Jacksonville, Fla. 32203. Principals: James Ohio. Filed Jan. 24. E. Martin Jr. (79 %) and Wanda N. Denny (21 %). Martin is Burke, Va. -EZ Communications seeks 840 khz, 2.5 Lowville, N.Y.- Lowville Radio Inc. seeks 99.3 mhz, principal owner of KMKM(FM) St. Augustine. Fla.. and kw -D. Address: 10380 Democracy Lane. Fairfax, Va. 900 w, HAM': 556 ft. Address: Box 283, Lowville, 13367. owns 2.3% WAWS(TV) Jacksonville, Fla. He also is 22030. Principals: EZ Communications is licensee of of Principal: Nancy U. Atwood (100 %), who has no other applicant new FM's at City. Fla.; and Irmo, WEZS(FM) Manassas and WEZS(FM) Richmond, both for Florida An- broadcast interests. Filed Jan. 24. Virginia; WEZC(FM) Charlotte. N.C.; WEZB(FM) New drews, and North Charleston, all South Carolina, and Las Lowville, N.Y. -North Country Broadcasting seeks Orleans and WBZZ(FM) Pittsburgh, Pa. Filed Jan. 21. Vegas. Filed Nov. 24. 99.3 mhz. I kw, HAAT: 483 ft. Address: 7594 State Street. Micanopy, Minority Media Micanopy seeks Earlysville, Va. -Rural Radio Service seeks 840 khz, 10 Fla.- of Lowville, N.Y. 13367. Principals: Patricia Fitch, Edward 97.7 mhz, 3 kw, HAAT: 300 ft. Address: P.O. Box 197, kw -D. Address: P.O. Box 889, Blacksburg. Va. 24060. Prin- Schnabl and Carl Hillyer (one -third each). cipals: Vernon H. Baker 1110 %), who is principal in Boca Raton, Fla. 33429. Principal: Katherine T. Mansfeld Marlow, Okla. -Gary D. Wafford seeks 92.1 mhz, 1.7 kw, HAAT: 400 ft. Address: 1818 East Mohr Lane. Mustang, Okla. 73064. Principal: Wafford is former announcer at WKY(AM) Oklahoma City. Filed Jan. 24. NOTE Wedgefield, S.C. -Eastover Broadcasting Co. seeks EDWIN TORNBERG 99.3 mhz, 3 kw, HAAT: 169 ft. Address: A -7. 725 Cedar NEW Lane Road, Greenville, S.C. 29611. Principals: Ted A. McCall and Alton L. Finley Jr. (50% each). McCall is chief & COMPANY, INC. operator at WGGS -TV Greenville, S.C. Finley is president ADDRES and 51% owner of WMRB(AM) Greenville, S.C. Filed Jan. 25. Amarillo, Tex. -C.B. Cooper and D.R. DePriest seek Negotiators For The Purchase And Sale Of 96.9 mhz, 100 kw, HAAT: 679 ft. Address: P.O. Box 1061. Columbus, Miss. 39701. Principals: Cooper and DePriest Radio And TV Stations CATV own WKOR -AM -FM Starkville. Miss.. and WFEZ(FM) Appraisers Financial Advisors Jackson, Miss. Filed Jan. 24. Amarillo, Tex. -Golden Spread Communications Inc. P.O. Box 8698 seeks 96.9 mhz, 100 kw, HAAT: 679.6 ft. Address: 514 East Ninth. Amarillo 79105. Principals: Morris L. Overstreet D.C. 2001 1 Washington, (80 %) and Charlie Broomhead (20). Broomhead is manager Tel: (202) 291-8700 of KHBQ(FM) Canyon, Tex. Filed Jan. 24. Amarillo, Tex. -Logos Communications Corp. seeks 46.9 mhz, 100 kw. HAAT: 839 ft. Address: 6020 Lilac Lane,

Broadcasting Feb 7 1983 82 Amarillo 79106. Principals: Gary Millikan (80 %) and Don Tennessee, cable system serving Crossville. Tenn.. various mien Kelly, P.C. and William S. Cook. Filed Jan. 21. Sitton (20 %). who have no other broadcast interests. Filed LPTV applications, plus applicant for new TV's at Wichita. WRTH(AM) Wood River, Ill. (590 khz. 1 kw -U)- Jan. 24. Kan.. and Bloomington. Ind. (see above). Filed Jan. 21. Seeks assignment of license from King Broadcasting Co. to Amarillo. Tex.-Rolling Plains Broadcasting Corp. Wenatchee, Wash. -Stanley G. Emen Jr. seeks ch. 27: Adams Radio of Missouri Inc. for 1.8 million (BROADCAST. seeks 96.9 mhz, 100 kw, HAAT: 692 ft. Address: 1406 North ERP: 1,000 kw vis.. 100 kw aur., HAAT: 1,300 ft.; ant. ING, Jan. 3). Seller: Seattle -based group of five AM's. four First Street, Haskell, Tex. 79521. Principals: Ken Lane and height above ground: 74.6 ft. Address: P.O. Box 2744, FM's and four TV's principally owned by Dorothy S. Bullitt wife, Nelda (50% each). who own KBRR(FM) Haskell, Knoxville. Tenn. 37901. Principal: Emert is Knoxville, and family. who bought WRTH along with KYA -AM -FM Tex. Filed Jan. 24. Tenn.. attorney. and applicant for new FM at St. Johnsbury. San Francisco from Avco Broadcasting in 1977 for $4 mil- Vt., and TV's at Virginia Beach, Va.; Va.. lion Amarilo, Tex.- Sugartime Broadcasting seeks 96.9 Charleston. W. (BROADCASTING, Sept. 5. 1977). Buyer: Subsidiary of Flint Mich.: and Wenatchee, Filed Jan. 13. mhz. 100 kw. HAAT: 680 ft. Address: 925 West Central, Wash. Adams Communications Corp.. which is owned by Stephen Amarillo 79108. Principals: Mark Norman. Doug Williams. Adams, president and owner of Center Group Broadcasting, FM Charlie Phillips. Kevin Grice and Dwight Williams (20% action Tyler. Tex.-based group owner of WGTU -TV Traverse City each). Williams is principal owner of applicant for new FM and satellite WGTQ -TV Sault St. Marie, both Michigan, Payson. Ariz. -Rim Country Publishing Inc. denied ap- and at Woodward. Okla., in which Norman also holds interest. KIVA -TV Farmington. N.M. He also bought. subject to plication for 103.9 mhz. 230 kw, HAAT: 907 ft. (BPH- FCC Filed Jan. 24. approval, WILX-TV Onondaga, Mich., for $20.5 mil- 790328AR). Action Dec. 13. 1982. lion (BROADCASTL O. Nov. 22, 1982) and WTWN(AM)- Hearne, Tex. -Hearne Broadcasting Co. seeks 94.3 WLAV(FM) Grand Rapids, Mich., for $1.25 million and mhz, 3 kw, HAAT: 300 ft. Address: P.O. Box 442, Hearne TV actions KEZK(FM) St. Louis (see below). Filed Dec. 21, 1982. 77859. Principal: Judith G. Werlinger (100 %). who has no -D, I other broadcast interests. Filed Jan. 19. Ponce. P.R.-Consumer Educational Research & Devel- WIFE(AM) Indianapolis (1310 khz. 5 kw kw -N)- opment TV Center dismissed application for ch. 26: ERP: Seeks assignment of license from Communicom Braodcast- Quincy. Wash. -Central Washington Majority Broad- 5.4 kw vis.. 986 w aur.; HAAT: 104 ft. (BPET82I029KF). ing Partners. debtor-in- possession to Chagrin Valley Broad- casting Inc. seeks 96.7 mhz. 100 w. ft. Ad- HAAT: 1,065 Action Jan. 20. casting Co. for $1.3 million. Seller is partnership formed by dress: 1926 -200 Southwest. Lynnwood. Wash. 98036. Prin- Broadcast Associates of Denver and Communicom Corp. of San Juan, P.R. -Consumer Educational Research & De- cipals: Sherrill Bushman and Ruth Moore (40% each) and America. Broadcast Associates, which has no other broad- velopment TV Center returned application for ch. 74, ERP: Rick Bushman (20%). Moore is Auburn, Wash., city em- cast interests, is owned by F.C. Hamilton (49.5 %), Jack 54.8 kw vis., 5.4 kw aur. (BPET- 821026LF). Action Jan. ployee. Rick Bushman is employed with Auburn, Wash. Vicker and his wife Carolyn (24.75% each) and Jack M. 19. cable TV system. Filed Jan. 25. Stern (19%). Hamilton owns oil and gas exploration inter- Charleston, W. Va.- Communicast seeks 100.9 mhz, Charlotte, V.1.- Consumer Educational Research & De- ests in Denver. as does Vickers. Stern owns farms and real 900 w, HAAT: 500 ft. Address: 1415 Rhode Island Ave., velopment TV Center dismissed application for ch. 3. ERP: estate holdings. Communicom Corp of America is wholly N.W. Washington. D.C. 20005. Principal: William A. Clark 72.96 kw vis., 14.56 kw aur.. HAAT: 1.746 ft. (BPET- owned by Kenneth Palmer. president. He also owns (100%). who is employee of WMAL(AM) Washington. 821029KG). Action Jan. 19. WWDJ(AM) Hackensack. N.J. and WZZD(AM) Philadel- Filed Jan. 24. phia. They bought WIFE in 1981 for 51.3 million (BROAD- CASTING. May 11. 1981). Buyer is Thomas J. Embrescia South Charleston, W. Va. -CLW Communications (90 %) and Fostoria Corp. (10 %). Fostoria Corp. is Fostoria. Group seeks 100.9 mhz. 3 kw. HAAT: 300 ft. Address: 6815 Ownership changes Ohio -based business investment firm with 160 stockholders. Shallowford Road, Chahanooga 37421. Principal: Subsid- It holds minority interest in WFMR(FM) Milwaukee. iary of AMG International, nonprofit corporation. Spiros Embrescia owns 51% of WFMR. His brotheriames Embres- Zodhiates is president. It owns WHYD(AM) Columbus, Applications cia, is principal in WBBG(AM) -WWWM(FM) Cleveland. Ga.; WSCW(AM) South Charleston, W. Va.. and Filed Jan. 11. WCRM(f \1 ) Dundee. Ill., plus CP for new TV at Jackson, KBUC(FM) ICPJ Van Buren, Ark. (102.3 mhz. 3 kw, Filed Ian. 24. WMRC(AM) Milford. Mass. (1490 khz. I kw -D, 250 firm. HAAT 300 ft.) -Seeks assignment of construction permit w- N)- -Seeks assignment of license from Milford Radio from Van Buren Community Service Broadcasters Inc. to Corp. to Loren F. Ghiglione for $290.000. Seller: Estate of Crawford County Communications Inc. for $30,000. Seller TV applications Lawrence Shane, which has no other broadcast interests. has no other broadcast interests. Buyer: William L. Pharis Earlier deal to sell station to Brent Lamben and Eric Johnson Green Valley, Ariz. -Skyline Communications Group seeks (56.77 %) and wife Karen Ann Pharis (43.33 %). who own for $315,000 fell through (BROADCASTING. April 12. 1982). ch. 46; ERP: 360 kw vis., 36 kw aur., HAAT: 1.477 ant. KAYR(AM).Van Buren, Ark. Filed Jan. 14. ft.; Buyer: Ghiglione owns and operates daily The News, South- height above ground: 120 ft. Address: 635 N. Craycroft, KPRO(AM) Riverside and KWTC(AM) -KZNS(FM) bridge, Mass.. and has no other broadcast interests. Filed Suite 202, Tucson, Ariz. 85711. Principals: H.C. Hood Barstow. all California (KPRO: 1440 khz. 1 kw-D; KWTC: Jan. 20. (50 %) and seven others. none who have other broadcast 1230 khz. I kw -D, 250 w -N; KZNS: 94.3 mhz. 3 kw. minus interests. Filed Jan. 19. KKKA(FM) St. James. Minn. (104.9 mhz. 3 kw, 192.6 ft.) -Seeks transfer of control of Inland Empire ICP) HAAT: 279 ft.) -Seeks assignment of construction permit Mountain Home. Ark. -Baxter Broadcasting Broadcasters from five of six stockholders (80% before; Inc. seeks from Watonwan County Broadcasting Co. to Starship Ill ch. 43: ERP: 1,000 kw vis., 100 kw aur.. HAAT: 427 ft.; ant. none after) to Milt Klein and Shayle R. Ray (none before; Broadcasting Inc. for $12.234. Seller: Terrence P. and John height above ground: 71.4 ft. Address: P.O. Box 727, Moun- 80% after). Consideration: stock and assumption of liabili- V. Montgomery (40% each). Richard Rogers (15 %) and Lor- tain Home 72653. Principals: Mercedes Riley (50 %) and ties for total of about $2 million (BaoADcnsrr t . Jan. 31). raine Rogers (5 %). who have no other broadcast interests. husband. Edward N. Riley (25 %) and Layton Sellers are Les Richter. Thomas Spiel, John Pennington, Bowman Buyer: Darryl W. Hensley. president (58 %) and three others. (25 %). Edward Riley owns 50% of cable systems serving Bart Singletary and Joe Lanfranco (16% each). Howard including seller Richard T. Rogers. Hensley also owns Bull Shoals and Flippin. both Arkansas; and 50% of Fisher. president and 20% owner, will keep his position and cable KZEV(FM) Clear Lake. Iowa, and is principal owner of system serving Gainesville. Mo. Filed Jan. 13. interest. Buyer Klein is former general manager of KDWD(FM) Burlington. Iowa. Filed Jan. 21. K1-11(AM) Los Angeles and Ray is Los Angeles business and Bloomington. Ind. -Local Majority TV seeks ch. 63: financial consultant. Filed Dec. 16. 1982. WMBH(AM) Joblin, Mo. (1450 khz, 1 kw -D, 250 w- ERP: 1.000 kw vis., 100 kw aur.. HAAT: 457 ft.; ant. height N) -Seeks transfer of control of Big Chief Broadcasting Co. above ground: 278 ft. Address: P.O. Box 520. Livingston. KTYD(FM) Santa Barbara. Calif. (99.9 mhz. 34 kw, of Missouri. Inc. from Lovell Morris "Jack" Beasley and Tenn. 38570. Principal: Millard V. Oakely (100 %). whose HAAT: 550 ft. ) -Seeks assignment of license from Antares Edwin Percival (100% before; none after) to Little Chief broadcasting interests include four AM's and two FM's. all Broadcasting Co. to KTYD Inc. for $1,225.000 (BROAD- Broadcasting Co. of Fayetteville Inc. (none before; 100% Tennessee, cable system serving Crossville. Tenn.. and var- CASTING. Jan. 31). Seller: Southern Minnesota Braodcasting after). Consideration: 5200,000. Principals: Seller Beasley ious LPTV applications. and applicant for new TV at Wich- Co. (80%) and Gregory D. Gentling Jr. (20 %). SMBC is also owns 35% of KREK(AM) Bristow, Okla., and 39% of ita. Kan. (see below). Filed Jan. 21. owned by G. David Gentling. father of Gregory Gentling, CP for new FM at Bristow. Buyer is owned by Levoy P. who owns four AM's and four FM's. including co- located Wichita. Kan. -Local Majjority TV seeks ch. 33; ERP: Demaree (89 %) and wife, Reba (11%). who own co- located KBLS(AM). Buyer: Robert C. Liggett Jr. and N. L. Benton 2,000 kw vis.. 200 kw aur.. HAAT: 256 ft.: ant. height above KKUZ(FM); and KKEG(AM -KFAY(FM) Fayetteville, Ark. (50% each). Liggett is principal owner of WFMK(FM) East ground: 1,594 ft. Address: P.O. Box 520. Livingston, Tenn. Lansing. Mich.; WZZR(FM) Grand Rapids, Mich.; KEZK(FM) St. Louis (102.5 mhz, 100 kw, HAAT: 450 38570. Principal: Millard V. Oakley (100 %). whose broad- WZLD(FM) Cayce- Columbia, S.C.; WHNN(FM) Bay ft.) -Seeks assignment of license from Metroplex Commu- casting interests include four AM's, two FM's all Tennessee. City- Saginaw. Mich.; WLFF(AM) Columbia. S.C. He also nications of Missouri to Adams Radio of St. Louis, Inc. for cable system serving Crossville. Tenn.. and various LPTV was granted FCC approval to sell WLOL(FM) Minneapolis. S5 million (BROADCASTING. Jan. 3). Seller: Norman Wain applications. and applicant for new TV at Wichita. Kan. (see St. Paul and buy WABX(FM) is one and Roben Weiss (50% each). who own W HTT(AM) Miami above). Filed. Jan. 21. Detroit. Benton -third owner of Midcontinent Broadcasting Co.. licensee of and WHYI -FM Fort Lauderdale; WMGG(FM) Clearwater, Vineyard Haven. Mich. -Katy Communications Inc. KELO -TV Sioux Falls. KDLO -TV Florence and KPLO -TV Fla.; WRMR(AM) Alexandria. Va.; and WPKX(FM) Va.; seeks ch. 58; ERP: 1,836 kw vis., 183.6 kw aur., HAAT: 450 Reliance, all South Dakota. He also has interests in Woodbridge, WFYU(FM) Atlantic Beach. Fla.. and ft.; ant. height above ground: 436 ft. Address: 853 Dundee WTSO(AM)-WZEE(FM) Madison. Wis.. plus various ca- one -third of permittee for new TV on ch. 19 at Shaker Avenue, Elgin. Ill. 60120. Principal: Katy Industries Inc. ble systems. Filed Dec. 31. 1982. Heights. Ohio. Buyer: Subsidiary of Adams Communica- (100 %). Malcolm K. Bellairs is president of Katy Commu- tions Corp.; which is owned by by Stephen Adams, who is KXXN(AM) Santa Barbara. Calif. (1290 khz. 500 w- nications, which also owns WIVS(AM) Crystal Lake. and president and owner of Center Group Broadcasting. Tyler. D) -Seeks assignment of license from Stanley T. Deck to WXRDIFM) Woodstock. both Illinois. Filed Jan. 20. Tex. -based owner of WGTU -TV Traverse City and satellite Broadcasting Capitol Corp. for $150.000 plus assumption of WGTQ -TV Sault St. Marie, both Michigan. He also bought Scottsbluff, Neb.- Dakota Broadcasting Inc. seeks ch. about $200.000 in notes. Seller: Deck also owns KDIX -AM- subject to FCC approval, WILX -TV Onodago. Mich.. for 16: ERP: 665 kw vis.. 66.5 kw aur.. HAAT: 537 ft.; ant. TV Dickinson, N. D., who bought KXXN (formerly KKIO) 520.5 million (BROADCASTING. Nov. 22. 1982) and height above ground: 481 ft. Address: P.O. Box 677. Rapid in 1981 for $300,000 (BRontxAmNG, June 15, 1981). Buy- WTWN(AM) -WLAV(FM) Grand Rapids. Mich.. for SI.25 City. S.D. 57709. Principals: Sherwood Corner and Gilbert er: Terrence T. Janisch and Douglas R. Jones (50% each). million (BROADCASTING. Jan. 3) and WRTH(AM) Wood Riv- D. Moyle (50% each). Comer is president and Moyle is who have no other broadcast interests. Filed Dec. 17, 1982. er, Ill. (see above). Filed Dec. 21. 1982. secretary- treasurer of KEUN -TV Rapid City and KIVV-TV KIDN(AM) Pueblo. Colo. (1350 khz. 5 kw -D, I W VOS Lead. both South Dakota. Filed Jan. 20. kw- -AM -FM Liberty. N.Y. (AM: 1240 khz. I kw -D. N) -Seeks transfer of control of Scribner Broadcasting Inc. 250 w -N; FM: 95.9 mhz. 3 kw. HAAT: 300 ft.) -Seeks Scranton. Pa. -Local Majority TV seeks ch. 64; ERP: from David G. Scribner (100% before; none after) to MarTec assignment of license from Sullivan County Broadcasting 1.0()0 kw vis.. 10 kw nur.. HAAT: 1,276 ft.: ant. height Corp. (none before; 100% after). Consideration S146.500. Corp. to Sullivan Marketing Inc. for $800.000 (BROADCAST- above ground: 314 ft. Address: P.O. Box 520. Livingston. Principals: Seller has no other broadcast interests. Buyer is ING, Jan. 31). Seller: Seymour D. Lubin and Harry G. Bor- Tenn. 38570. Principal: Millard V. Oakley (100%). whose owned by Paul T Jones and Samuel L. Sharp (50%). After wick (50% each), who have no other broadcast interests. broadcasting interests include four AM's and two FM's in closing MarTec Corp. will transfer 10% stock of Eric Da- Buyer is principally subsidiary of the The Wireless Works

Broadcasting Feb 7 1983 Inc.. licensee of WSLB(AM) -WPAC(FM) Ogdensburg, of four AM's, six FM's and three TV's. Last year it sold Arbadella (39.9 %) and Indru S. Thawani (10%), who have N.Y. It is owned by Christopher B.T. Coffin and Patricia C. WVOJ(AM) Jacksonville, Fla., for $600,000 (BROADCAST- no other broadcast interests. Buyer is principally owned by Tocatlian (27.4% each): Eugene H. Blabey II (19.1 %), ING, Sept. 27, 1982) and bought K001-TV Phoenix for $78 Paul E. Lowrey (70%), who is news director at James P. McGuiness (5.6 %) and Doris G. Wheaton (6.9 %). million (BROADCASTING, June 21, 1982). Buyer: subsidiary WKTY(AM) -WSPL(FM) Lacrosse, Wis. Filed Dec. 29, Filed Jan. 10. of Lawrence -Williams Broadcasting Corp., which is owned 1982. C.J. Lawrence & Co. Inc., owned by James E. Moltz, WFNC(AM)- WQSM(FM) Fayetteville, N.C. (AM: 940 by KVOW(AM)- KTAK(FM) Riverton, Wyo. (AM: 1450 chairman and president (11.6 %) and over 40 others. C.J. khz, 50 kw -D, I kw -N: FM: 98.1 mhz, 100 kw) -Seeks khz, I kw -D, 250 w -N; FM: 93.5 mhz, 3 kw, HAAT: 278 Lawrence Inc. owns 25% of WHLI(AM)- WKJY(FM) transfer of control of Cape Fear Broadcasting Co. from Vic- ft.)- -Seeks transfer of control of Riverton Broadcasting Inc. Hempstead, N.Y. Moltz also is chairman of LWB Atlantic tor W. Dawson (51% before; 50% after) to Margaret Dawson from Tony A. Kehl (52% before; none after) to Jeffrey S. and Corp., licensee of WLAG(AM)- WWCG(FM) La Grange, H. Dickson and Ann Cameron Highsmith (none before; 50% Stephen A. Kehl (48% before, 100% after). Consideration: Ga., and which owns one -third of WJYI(AM) Marietta, Ga. after). Consideration: $572.79. Principals: Transferor is sell- $498,100 (BROADCASTING. Jan. 31). Principals: Transferor, Filed Jan 21. ing one share of his interest to his nieces, which changes his current 52% owner of licensee, is transferring his interest to percentage in ownership of licensee from 51% to 50 %. Upon WHYW(AM) Braddock, Pa. (1550 khz. 1 kw -D)- his sons, who currently each own 24 %. Tony Kehl also is completion of transaction. his nieces will own balance of Seeks assignment of license from Benns Communications president and one -third owner of KWOR(AM) -KENB(FM) stock (49 %) formerly owned by their mother. Filed Dec. 21, Inc. to Christian Religious Enterpirses Inc. for $500,000. Worland, Wyo., and vice president and 60% owner of 1982. Seller is principally owned by Robert A. Benns and family, KBMN(AM) Bozeman, Mont. Filed Dec. 15, 1982. whose other broadcast interests include WMYK(FM) Eliza- KSEO -AM -FM Durant, Okla. (AM: 750 khz. 250 w -D; beth City, N.C.; WZAM(AM) Norfolk, Va.; WFLI(AM) Actions FM: 107.1 mhz. 1.9 kw. HAAT: 365 ft.) -Seeks assignment Lookout Mountain, and WJTT(FM) Red Bank, both Tennes- of license from KSEO Broadcasting Co. to Durant Broad- see. They bought WHYW along with co-located FM last KUBB(FM) Mariposa, Calif. (96.3 khz, 2 kw -D)- casting Corp. for $340.000 (BROADCASTING, Jan. 31). Seller: year for $3 million (BROADCASTING, June 14, 1982). Buyer: Granted assignment of license from Mariposa Broadcasting Roben H. Peterson and family. who have no other broadcast Group of seven churches headed by J. Alfred Van Winsett, Inc. to Sierra Foothills Broadcasting Inc. for $525,000. Sell- interests. Buyer: Bill Landtroop (26 %) and wife. Sue Land - chairman, Ebenezer Babtist Church, Pittsburgh, Pa. None er: Robert C. Hughes and family, who have no other broad- troop (22 %). and their son, Steve Landtroop (22 %). Glen D. have other broadcast interests. Filed Jan. 21. cast interests. Buyer: Dennis L. Crcsswell, president (25 %), is general Burke (20 %) and Carolyn S. Corbin (10%). Burke Anthony Rossi (24 %) and others, who own KLOQ(AM) at where is assistant man- WPCC(AM) Clinton. S.C. (1410 khz, I kw -D) -Seeks manager KSEO- AM -FM. Corbin Merced. Calif. (BAPL- 821201FG). Action Jan. 17. ager and Steve Landtroop is sports director. Bill Landtroop is assignment of license from Radio Station WPCC Inc. to Durant businessman. Filed Dec. 27. 1981. Laurens County Radio Inc. for $88,800. Seller: Group of WRDW -TV Augusta, Ga.; WEYI -TV Saginaw. Mich.; E.M. president, WROC -TV Rochester, N.Y., and WTOV -TV Steubenville, WYTV -TV Youngstown, Ohio (ABC. ch. 33, 912 kw nine stockholders headed by Spencer. and Dan Lynch. general manager. Buyer: Dan Lynch (40 %), Ohio-Granted assignment of license from Ziff Davis vis.. 182 kw sur.. HAAT: 557 ft.)- -Seeks assignment of W. Jr. and Ray D. Whiteford (30%) who, Broadcasting to Television Partners for $57 million. Seller is license from WYTV Inc. to Youngstown Broadcasting Inc. Lynn Cooper have no other broadcast interests. Filed Dec. division of Ziff Davis Publishing Co., subsidiary of Ziff (BROADCASTING, Aug. 16, 1982). Seller is except Lynch, for $9 million Corp. Last year Ziff sold two other of its TV's, WJKS -TV traded. Waltham Mass. -based 27. 1982. publicly electronics manufac- Jacksonville, Fla., for $18 million to Media General and and cable A. Richard Benedek and Rob- Vista, Va. (96.7 mhz, 3 kw, turer MSO. Buyer: WWZD(FM) Buena HAAT: WRCB -TV Chattanooga for $16 million to Sarkes Tarzian. Dudley (50% each). Benedek is principal owner license from Rockbridge ert L. of -296 ft.) -Seeks assignment of Buyer is group headed by I. Martin Pompadur, former presi- Va., bought, to -in- possession to Shenandoah WTAP(TV) Parkersburg. W. and subject Communications Inc., debtor dent of Ziff Corp., and also consists of Ralph Becker, presi- Gray, Jack Stringer, John FCC approval. WBKO(TV) Bowling Green. Ky. Dudley Broadcasting Inc. Buyer: Rodger dent of Ziff Davis Broadcasting, and Elliot Stein Jr., New and and O. Leach (20% owns 24.5% each of KLBK(TV) Lubbock KTXS(TV) A. Party, William Hollingsworth Max York -based personal investor. Pompadur, Becker and Stein Sweetwater. Tex.. and 17% of WSME -AM -FM Sanford. each). Party owns 20% of KFIM(FM) El Paso and 29.22 % will control general partner in buying group, while units in 2% Pa. to closing. Dud- Texas. Hollingsworth is pro- Me.. plus WSBA -TV York, Subject of KTXI(AM) Mercedes, both limited partnership will be offered to public through broker- ley and Benedek are also principals in group that was granted at Roanoke. Va. Leach is general gram director WFIR(AM) age firms. (BALCT- 821112HH, HF. HE, HG). Action Jan. Pa. Filed Jan. 21, 1982. FCC approval to buy WDAU(TV) Scranton. manager at WFIR. Filed Dec. 18. 21. 910 5 WHSM -AM -FM Hayward, Wis. (AM: khz. kw- WRIP -TV Roseville. Ga. [Chatanooga. Tenn.[ (ch. 61, 3 HAAT: 466 ft.) assign- WKAP(AM) Allentown, Pa. (1320 khz. 5 kw -D, I kw- D; FM: 101.7 mhz, kw, -Seeks 595 kw vis, 91.2 kw aur., HAAT: 980 ft.)- Granted assign- Communications to N) -Seeks assignment of license from WKAP Inc. to LWB ment of license from Inland Corp. ment of license from WRIP Inc. to Chatt-Chann 61 for SI.5 Inc.for (BROADCAST. Allentown Corp. for $650.000. Seller: Subsidiary of Jack- Windsor Communications $300,000 million. Seller: Jay Sadow, who is former owner of WRIP- sonville, Fla. -based Gulf United Broadcasting. group owner ING, Jan. 31). Seller. William Landgraf JL (50.1%), and wife (AM)-WOWE(FM) Roseville, Ga., for $1,060,000 (BROADCASTING, May 17, 1982). WRIP -TV returned to air March 4 after destruction by fire two years ago (BROADCASTING, Nov. 9, 1981). Buyer: David Smith and Ron Hess (50% each). Hess is chairman and 75% owner of AERONAUTICAL CONSULTANTS Tower Locaton'Height Studies WPMI -TV Mobile. Ala. Smith owns 4.8% of WPTT-TV FM Negotatons Pittsburgh. (BAPLCT-821123KN). Action Jan. 18. JOHN CHEVALIER. JR. 3 HAAT: 300 AVIATION SYSTEMS WIFN(FM) Franklin, Ind. (95.9 mhz, kw, ft.)-- Granted assignment of license from Vogel Douglas ASSOCIATES, INC. corp. to Franklin Broadcasting Inc. for $325.000. Seller: Services 1650 Pacific Hwy So Coast Principally owned by William R. Vogel and Ronald Douglas. Redondo Beech CA 90277 Vogel is principal owner of WHOD -AM -FM Jackson, Ala. (2/3) 316.5281 WMPI(FM) Scottsburg, Ind., WNOI(FM) Flora, Ill. and WDOH(AM) Delphos, Ohio. Buyer: Subsidiary of Bereman Newman Communications which is owned by William H. and Joseph F. is president of SOUTHERN Bereman Newman. Bereman it3c Entertainment Marketing Enterprises Inc. Indianapolis datawopld BROADCAST SERVICES sports promotion and marketing firm. Newman is Indiana- FM TV LPTV AM COMPLETE TURNKEY SYSTEMS polis advertising executive and former 50% owner of KVO- Computerized TRANSMITTERS. STUDIOS. V(AM) Henderson. Nev. (BALH- 82119GK). Action Jan. Allocation Studies /Directories TOWERS. ANTENNAS 1302 18th St.. N.W., Suite 502 Full Rigging 6 Erection Services 17. & Installation Washington. D.C. 20036 Custom Electronics Design WQOK(AM) Myrtle Beach, S.C. (1450 khz. I kw -D, 18001 368 -5754 (202) 298 -4790 PO Box 740. Alabaster. Al 35007 250 kw- N)-- Granted assignment of license from Rawley 12051 6633709 Established 1971 Communications to PhDian Communication for $318,750. Seller: David Rawley Jr. and family, who are newspaper publishers and also own co- located WJYR(FM) Myrtle HARRISON SYSTEMS LTD. Beach, S.C. Buyer is headed by Daniel F. Gibbons, former vice president of news at Durham Life Broadcasting, Ra- Systems Design - Installation leigh, N.C. (BAL- 821124EQ). Action Jan. 19. KBIL(FM) San Angelo, Tex.- Dismissed assignment of CA L LETTERS license from San Angelo Broadcasters Inc. to Baron Radio Consultant Support Services CALL LETTER SYSTEMS Corp. for $1.5 million (BALH- 821115HW). Action Jan. 18. PO Box 12403 Jackfon. NIS 39511 301- 731 -5677 16011981-3222 Facilities changes DON'T BE A STRANGER contact To Broadcasting's 191.781 Readers. BROADCASTING MAGAZINE Display your Professional or Service AM applications 1735 St. N.W. Card here. It will be seen by station and Males cable Tv system owners and decision Washington, D. C. 20036 Tendered makers. for aallebilltlo '1982 Readership Survey showing 5.2 readers per copy. Phone: 12021 63$ -1022 WFTG (1400 khz) London, Ky -Seeks CP to change frequency to 980 khz; change hours of operation to I kw-D and make changes 1n ant. sys. Ann. Jan. 28. WEPG (910 khz) South Pittsburg. Tenn. -Seeks CP to

Broadcasting Feb 7 1983 Professional Cards

ATLANTIC RESEARCH CORP. EDWARD F. LORENTZ A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. Jansky & Bailey 8e ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING ENGINEERS Telecommunications Consulting CONSULTING RADIO ENGINEERS Suite 500 1015 15th AFCCE St., N.W., Suite 703 Member 1334 G St . N W. Surte 500 1140 Nineteenth St., N.W. 5390 C1..k.r, Avenue Washington. DC 20005 Washington, D.C. 20036 (202) 783 -0111 AIrG,ndri,i Cuginiz ,r 314 (202) 347 1319 (202) 223.6700 Washington. D.C. 20005 Member AFCCE (7031 642 4164 Member AFCCE My,/ her .4Ft (R

A. EARL CULLUM, SILLIMAN AND SILLIMAN rl I E e,NINE Igol ae9 l,ri LOHNES & CULVER JR. 8701 Georgia Ave. Consulting Engineers CONSULTING ENGINEERS =805 Silver Spring, MD 20910 1156 15th St.. N W. Suite 606 INWOOD POST OFFICE CARL T. JO\ES ASSOC 141 FS ROBERT M. SILLIMAN. P.E. Washington. DC. 20005 BOX 7004 (3011 589.8288 CONSL,ItrNG fNLirNEfNS 12021 296.2722 DALLAS, TEXAS 75209 ,gorverrNW(%N)COVNI THOMAS B. SILLIMAN. P.E. SPrrWGF,iLD Va ]., (214) 6314360 18121 853 -9754 \II \IHI F .11'1 Member 1/( ( / .Member :1 FCCF. ilnllrrr At

MoMet, Larson & Johnson. P.C. HAMMETT & EDISON, INC. DAVID STEEL & ASSOCIATES Inc ANDRUS & ASSOCIATES, Inc. CONSULTING ENGINEERS CONSULTING ENGINEERS DAVID STEEL, Sr., P.E. ALVIN H. ANDRUS, P.E. 1925 North Lynn Street P.O. BOX 230 351 SCOTT DRIVE Box 68. International Airport Arlington, VA 22209 QUEENSTOWN, MARYLAND 21658 SILVER SPRING, MARYLAND 20904 San Francisco, California 94128 (301) 827 -8725 (415) 342 -5208 (703) 841 -0500 (301) 384.5374 Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR JAMES JOHN B. HEFFELFINGER CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES P-C. AM FM TV Engineering Consultants Applications and Field Engineering Frequency Surveys 9233 Ward Parkway, Suite 285 Complete Tower and Rigging Services Computerized MSt NW. 3137 W. Kentucky Ave. -80219 816- 444 -7010 (303) 937 -1900 Kansas City. Missouri 64114 Wasn.ngtun UC 20046 8500 Snowville Road 12021 obv Cleveland. Ohio 44141 DENVER, COLORADO 216/526.9040 .Member AFCCE 8- - \':1/3

E. Harold Munn, Jr., ROSNER TELEVISION JOHN H. MULLANEY HATFIELD & DAWSON & Associates, Inc. SYSTEMS Consulting Radio Engineers, Inc. Consulting Engineers

Iirr.aw a.r L nginee ring (_ ....unto'', CONSULTING & ENGINEERING 9616 Pinkney Court Broadcast and Corti nul n lcat lr.r- Box 220 250 West 57 Street Potomac, Maryland 20854 4226 6th Ave., N.W., Coldwater, Michigan 49036 Seattle, Washington, 98107 New York, N.V. 10107 301 - 299 -3900 Phone: 517 - 278.7339 Member AFCCE (206) 783-9151 (2121246-2850 Member AFCCE

MIDWEST J. VLISSIDES, P.E. P. ENGINEERING MATTHEW C. CROSSNO & ASSOCIATES RADIOENGINEERINGCO ASSOCIATES STRUCTURAL CONSULTANT CONSULTING ENGINEERS ConwiFny Eny. TOWERS. ANTENNAS. STRUCTURES P. o. BOX 18312 CONSULTANTS ilulhrs Analysis Design Mudlti TEXAS Id 150 Wesley Rd alun. DALLAS, NORWOOD J. PATTERSON Sup,-rvmmn J1 Greve Coeur Il 61611 Insprr tons of Erection C1900 VIEW DRIVE 13091 6983160 6867 Elm St., McLean. VA 22101 SANTA YNEZ, CA 93460 F.W. HANNEL, P.E. Tel 170)1 356 -9765 (214)669 -0294 (805) 688.2333 Member AFCCE Member AF('('E Member AFCCE Serving Broadcasters over 35 years

JOHN EX. BROWNE D.C. WILLIAMS R.L. HOOVER & BEVERAGE & ASSOCIATES. INC. SHERMAN & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, INC. CONSULTING ENGINEERS 11704 Seven Locks Road Broadcast /Communications Consultants 525 Woodward Avenue POST Orficf Sex roo Potomac, Maryland 20854 Box 18I, RD 2 Bloomfield Hills. MI 48013 FOLSOM. CALIFORNIA 95630 (916) 933 -5000 301 9830054 Medford. N.J. 08055 Member 4(.. t Member AFCCE 16091 983-7070

LAWRENCE L. MORTON, E.E. RALPH E. EVANS ASSOCS. McCLANATHAN & ASSOC.. INC. George Jacobs AND ASSOCIATES Consulting TeleCommunications & Associates, Inc. Consulting Telecommunications Consulting Engineers Engineers Engineers Consulting Broadcast Engineers AM, FM, TV, LPN, CAN. MDS, STE, AM FM-TVCATV.ITFS APPLICATIONS 8 FIELD ENGINEERING Cellulor, Field Domestic & International Engineering, Computerized RADIO - TELEVISION Channel Scorches 216 N. Green Bay Rd. Member AFCCE PO Box 750 21671 SUPERIOR LANE THIENSVILLE, WISCONSIN 53092 PORTLAND. OREGON 97207 8701 Georgia Ave. LAKE FOREST, CALIFORNIA 92630 Phone. Suite 402 Silver Spring. MD (714) 859.6015 (414) 242.6000 Member AFCCE IWO 910.464 6112 Member .4I CCE- Phone 15031 246 8080 13011 5878800 20910

EDM & ASSOCIATES. INC. LECHMAN, COLLIGAN, B cast AM FM TV LPTV ITFS Thni.. r, & JOHNSON Frequency Searches A. Rule Maxime, Teleconunumcahons Consultants C Carrier Cellular Satellites Applications Field Engineering MDS P P Mur rowave 2033 M Street. N W. Suite 702 FCC 1st Class & PE licensed staff Washington. DC. 20036 1444 Rhode Islan4 Are N W Suite 1018 Nasmnglon DC 20005 Phone 12021 234 4 130 12021 7750057 increase power to 5 kw. Ann. Jan. 28. to 1950 ft. and change TPO. Ann. Jan. 27. ft.; major environmental action under section 1.1305. Ac- WRIK (98.3 mhz) Metropolis, Ill. -Seeks modification tion Jan. 17. Accepted of CP (BPH- 800516AB) as mod. to decrease ERP to 1.32 TV kw; increase HAAT to 456 ft. and change TPO; major envi- actions KAAY (1090 khz) Linle Rock. Ark. -Seeks CP to make ronmental action under section 1.1305. Ann. Jan. 27. changes in N augmentation patterns. Ann. Jan. 28. WCIU -TV (ch. 26) Chicago-Granted CP to change WSEI (92.9 mhz) 111. KMEN (1290 khz) San Bernardino, Calif. -Seeks Olney, -Seeks CP to make ERP to 2,000 kw vis. and 200 kw aur. Action Jan. 18. changes in ant. sys.: change type trans.; change type ant.: MP(BP- 820524BK) to augment nighttime standard pattern. WRWR -TV (ch. 30) San Juan, P.R.- Granted MP increase HAAT to 500 ft. and change TPO; major environ- Ann. Jan. 24. (BPCT- 800328KF) to relocate main studio outside city limits mental action under section 1.1305. Ann. Jan. 25. WLTH (1370 khz) Gary. Ind. -Seeks modification of of San Juan. Action Jan. 17. WSRX (88.5 mhz) Allendale, CP (BP- 20466, as mod.) to make changes in TL (nighttime Mich. -Seeks CP to change change ERP to site only). Ann. Jan. 24. TL; 137 w; change HAAT to 135 ft. and make changes in ant. sys. Ann. Jan. 26. KOIL (1290 khz) Omaha. Neb.)- -Seeks CP to make WSUS (102.3 mhz) changes in ant. sys. and change TL. Ann. Jan. 28. Franklin, N.J.-Seeks CP to change ERP to 521 w; decrease HAAT: to 745 ft. and change TPO. WSFW (1110 khz) Seneca Falls, N.Y. -Seeks CP to Ann. Jan. 27. In contest make changes in ant. sys. and increase height of tower. Ann. (91.5 mhz) Jan. 28. KFLQ Albuquerque, N.M. -Seeks modification of CP (BPED- 820217AU) to make changes in ant. WGOS (1070 khz) High Point. N.C. -Seeks CP to sys; decrease HAAT to 4058 ft. and change TPO. Ann. Jan. Procedural ruling make changes in ant. sys. to decrease height of tower, and to 27. change TL. Ann. Jan. 28. Carthage, Tex. FM proceeding (K -106 Inc. and East (91.5 mhz) WHCB Bristol, Tenn. -Seeks modification Delta Communications lnc.) Frederic J. Coufal grant- KLIQ (1290 khz) Portland, Ore. -Seeks MP (BP- -AU of CP (BPED- 811030AD) to make changes in ant. sys.; ed joint request by applicants; approved agreement autho- 20415, as mod.) to make changes in facilities. Ann. Jan. 24. change TL; decrease ERP to 1.55 kw; increase HAAT to rized reimbursement to East Delta in amount of $50,000; 2,310 ft. and change TPO. Ann. Jan. 27. with FM applications dismissed prejudice East Delta's application: granted WBGY-FM (93.3 mhz) Thllahoma, Tenn. -Seeks modi- application of K -106 and terminated proceeding (BC Doc. Accepted fication of CP (BPH- 820128A6) to increase HAAT to 986 82- 97 -98). Action Jan. 3. ft. and change TPO; major environmental action under sec- KCAW (104.7 mhz) Sitka. Alaska-Seeks CP to change tion 1.1305. Ann. Jan. 27. type trans.; change type ant.; change ERP to 4.29 kw and KELA -FM (102.9 mhz) Centralia, Wash. -Seeks CP to change TPO. Ann. Jan. 28. change TL; change ERP to 100 kw (H); -40 kw (V); change Call letters KDES -FM (104.7 mhz) Palm Springs. Calif. -Seeks HAAT to 1.057 ft. and make changes in ant. sys. ann. Jan. CP to install aux. ant.; to be operated on ERP of 92 w; 27. change HAAT to 521 ft. and change TPO. Ann. Jan. 27. TV applications WHCN (105.9 mhz) Hartford. Conn. -Seeks CP to Grants change type aux. ant.; increase ERP to 3.0 kw; increase Accepted HAAT to 836 ft. and change TPO. Ann. Jan. 27. Call Assigned to WMMK (92.1 mhz) Destin, Fla. -Seeks modification WDPB (ch. 64) Seaford, Del. -Seeks CP to change CP to change ERP to 19 kw vis., 1.91 kw aur. and change TL. Ann. Jan. of (BPH- 790525AG) TL; increase HAAT to Existing FM's 285 ft. and make changes in ant. sys. Ann. Jan. 27. 27. WMJJ WQEZ Birmingham. Ala. KHPR (88.1 mhz) Honolulu -Seeks CP to change SL; WSKG -TV (ch. 46) Binghamton. N.Y. -Seeks CP to change type ant.; decrease ERP to 25 kw; increase HAAT to change ERP to 500 kw vis., 50 kw aur.; change HAAT to KWSS KFAT Gilroy. Calif. 2.091 ft. and change TPO. Ann. Jan. 28. 1.230 ft. Ann. Jan. 26. WOOJ-FM WSWF-FM Lehigh Acres, Fla. wlQl WJYW Tampa. Fla. KULA (92.3 mhz) Waipahu. Hawaii -Seeks CP to AM actions change ERP to 100 kw (H) and 99.8 kw (V); decrease HAAT WRBQ-FM WRBQ Tampa, Fla. KFLR (1230 khz) Phoenix- Granted CP to make WWET WVTL Monticello. Ind. changes in ant. sys. (increase D radiation efficiency). Action WYST-FM WYST Baltimore Ian. 19. WINO WXYW Wnchendon. Mass. KTUC (1400 khz) Tucson. Ariz. -Granted CP to KORS KORS-FM Golden Valley Minn. change TL. Action Jan. 13. WZXO WOGM Canton. Miss. KTJS (1420 khz) Hobart, Okla.-Granted CP to change WQNY WEIV Ithaca, N.Y. Broadcast Properties West, Inc. waiver TL; request of section 73.1125 of the rules. Action WKXZ WCHN -FM Norwich, N.Y. Jan. 19. KRCK KLLB Portland. Ore. Broadcast Brokers WLAC (1510 khz) Nashville, Tenn. -Granted CP to WMGZ-FM WMGZ Sharpesville. Pa. make changes in ant. sys. Action Jan. 14. KRBE-FM KRBE Houston Specializing in stations located in FM action WRKR-FM WRKR Racine, Ws. Existing TV the 13 western states. KIEE (100.7 mhz) Harrisonville, Mo.-Granted modification of CP (BPH-801203AK) to increase HAAT to 834 WINT-TV WCPT -TV Crossville, Tenn.

Broadcast Properties West, Inc. 221 First Avenue West /Suite 420 Seattle, Washington 98119 Summary of broadcasting (206) 283 -2656 William L. Simpson Craig Simpson FCC tabulations as of Sept. 30, 1982

CP's CP's On air on Total not Total Broadcast Properties West Licensed STA' air on air on air authorized" of San Francisco, Inc. Commercial AM 4,668 0 o 4,668 153 4,822 Commercial FM 3.379 1 o 3,380 328 3.708 1255 Post Street /Suite 625 Educational FM 1.112 0 o 1.112 84 1,196 San Francisco, California 94109 Total Radio 9,159 1 0 9,160 565 9.725 (415) 441 -3377 Commercial TV VHF 525 1 o 526 12 538 0 276 134 410 Chester P. Coleman UHF 276 0 Educational TV VHF 104 1 3 108 8 116 UHF 163 2 4 169 15 184 Broadcast Properties Total TV 1,068 4 7 1,079 169 1,248 Southwest FM Translators 499 0 0 499 268 767 1667 South Mission Road /Suite C TV Translators VHF 2,754 0 o 2,754 265 3.019 Fallbrook, California 92028 UHF 1,654 0 o 1,654 392 2,046 Low power (619) 728-8018 VHF 104 0 0 104 134 238 79 Charles R. Kinney UHF 7 0 0 7 72 'Special temporary authorization "Includes ori -air licenses

Broadcasting Feb 7 1983 as See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

Twin Falls, Idaho -5 kw MOR opening for mature, HELP WANTED TECHNICAL RADIO entry -level DJ. S750 month. Jack Hall, 208-733 -3381. ID /MF. 50KW FM & DA -AM & digital STL. Top 100 market. HELP WANTED MANAGEMENT KTLC, Box 65. Twin Falls, 83301. EOE Excellent salary & benefits. 3 years' experience in maintenance. General manager and general sales manager posi- Mature -sounding announcer for live assist repair and FCC first or general class license tions available within Broad Street Communications nostalgia format AM station. Resume and tape to required. SBE certified preferred. Send resume to Michael Hayes, E. Mt. Hope Ave., FM division. We own WOUE /New Orleans, WYOR/ WYUS, P.O. Box 324, Milford, DE 19963. WVIC, 2517 Lans- ing, Miami, KJYO/Oklahoma City. Acquisition plans require MI 48910. management candidates. Send comprehensive Experienced -on for FM, who sign country can also Engineer, AM /FM, small market in south Texas. Ex- resume and exhibits of work to Thomas J. Durney, Ex- do PBP helpful, sales. excellent opportunity and perience with automation necessary. Resume and sal- ecutive Vice -President/FM Division, C/O WOUE Radio, benefits for qualified individual. Send tape and ary requirements to KVOU /KYUF Box 758. Uvalde, TX 1440 Canal Street, Suite 800, New Orleans, LA 70112. resume to: KODY. Box 1085, North Platte. NE 69103. 78801. Only top -notch managers with documentable suc- Attn: Randy Opitz. No phone calls. EOE. cess, please. KMET /FM. Technical maintenance engineer. This is a Southeast. Hottest group in Southeast needs ex- unique career opportunity for the special person who General Manager for new FM near Kansas City. perienced announcer, strong on production. can relate to the format and has the technical ability to Great challenge for sales -oriented manager able to Excellent pay and benefits. Send resume to work with one of the top AOR stations in America. This train, motivate and control costs. Send resume to War- Box M -166. requires a first class or general FCC license and major rensburg Broadcasting, Box 840. Warrensburg. MO market experience. Union position. Call or send 64093. Experienced broadcaster starting new FM in resume to: Metromedia, Inc., Human Resources, small, beautiful northern California mountain com- 5746 Sunset Blvd.. Los Angeles. CA 90028. General Manager: honest. experienced, aggressive, munity. If your production sounds like medium market 213- 462.71 11, ext. 1481. EOE. performance -oriented manager wanted to manage a or better and you're willing to be our production direc- station owned by financially strong regional broad- tor (no air shift) for low initial in wages exchange for Experienced broadcaster starting new FM in casting group. Most desirable Arkansas location. long gains term and mountain location. please send small, beautiful northern California mountain com- Medium market. Excellent growth tape, resume opportunities. and references to: Plumas Wireless, munity. If you are experienced in preventive mainte- Guarantee plus incentives. Write Box M -176. Route 1, Box 708E. Quincy, CA 95971. 916- nance, can fix anything, are willing to work hard for low 283 -4070. initial for long General Manager. AM /FM -TV combo. People and wages in exchange term gains and mountain location, please send resume, references FCC oriented. Northeast small market. Reply Box P -23. Central New York modern country FM needs ex- and a tape (if you can help in production) to: Plumas Turn -around - experienced manager for medium perienced morning personality. Must have good pro- Wireless, Route 1, Box 708E. Quincy, CA 95971. duction market FM. Equity possible for right person. Box P -39. skills. Send tape and resume to: Mark Fuller, WPCX -FM, PO. Box 126, Auburn, NY 13021. Engineer. Large market Midwest FM. Rebuild studio, Young, aggressive Sunbelt communications group relocate transmitter: helped by top engineering con- seeking take- charge selling, do -it -all general manager Experienced, mature DJ. Tight board. Commercials sultant. Box P -40. for under -developed property. Newest equipment, best important. Busy shift. S200 range. Southeast NY. Ad- conditions. You can be a hero! Send resume. letter and vancement potential. AM -FM. EOE. Resume to Box your qualifications to Box P -47. EOE. P -21. HELP WANTED NEWS HELP WANTED SALES Nightclub DJ in nation's top resort. Must know music Early morning news. Experienced only. Must have of '40s to and '505 current disco and project per- mellow "easy listening" delivery. A rare opportunity: I am looking for a professional mature, smooth and sonality. Send resume to PO Box 2226, Palm Springs. co -op Tape, resume & writing samples to WSRS, West Side coordinator and the very best sales consul- CA 92263. tants, not order takers, for a growing group of stations Station. Worcester, MA 01602. based in Wyoming. If you believe that you're the best, Strong production and afternoon personality for News opening for personable have a minimum of two years' experience and a Director -immediate group -owned adult contemporary AM. Mature voice Tape/ proven track record, then we should get together. Send individual with quality writing and anchor skills. and experience a must. No beginners. Send aircheck/ your letters, complete resumes and salary history to: resume to Don Nordin, KKXL AM /FM, Box 997, Grand resume to Joe Taylor, General Manager, WIZE, P.O. Box Forks, ND Harry L. Dyer. KSGT. P.O. Box 100, Hole. 58206. Jackson WY 1104, Springfield, OH 45501. An equal opportunity 83001. 307 733 -2120. EOE. - employer. Opening for two farm directors in Nebraska and Experienced broadcast account executive Iowa. Experienced NAFB members with farm back- Evening for leading P wanted for top east Texas combination. 100.000 Watt announcer Arizona's easy ground. Resume to Box -45. An equal opportunity listening FM. Polished presentation production adult contemporary stereo FM. country AM. Send with employer. resume to: Charles Gilmore. KEBE /KOOI Radio, skills required. Tape, resume, references to J.D. Free- man. OM, KOYT, 3501 N. 16th Phoenix, AZ WKSU News/public affairs coordinator. Duties: ad- Jacksonville, TX 75766. EOE. St., 85016. EOE, M/F ministration of news and public affairs function of sta- Experienced professional to settle into Carolina tion, including full responsibility for daily creation, pro- resort area. Growing station. Investment possibility. Experienced morning personality. Full time A/C in duction, and scheduling of all news and public affairs Good package for right person. Manager, WKHJ, Holly top 100 market to take great -rated morning drive and programing. Establish and execute overall news general manager. Hill, SC 29059. 803 - 496 -5352. EOE. make it even greater. Excellent salary and benefits policy in cooperation with Establish- with growing group. Outstanding opportunity. Send ment of news contacts and methodology for coverage Key West opportunity. Aggressive pro to service tape and resume right away to General Manager, of all pertinent news and public affairs. Train and existing list and develop new accounts at FM rocker. WRRO, PO. Box 1440 Warren, OH 44482. EOE. supervise small number of news readers /reporters. Salary plus commission. Recession -proof resort area Participate in community needs ascertainment as material for use on NPR's All Send complete resume to Box 2494, Key West, FL Country jocks wanted now. Great turnaround op- directed. Generate and 33045. portunity. New owners, new ideas. Looking for growth Things Considered and Morning Edition produce -air people, not grumblers. This could be your perfect deal and host local segments of Morning Edition. On WWNR is expanding sales staff. Top list. and hosting as re- excellent in warm, growing, mid -sized Texas market. Air check, anchoring, reporting, moderating, draw and commissions. Resume and references to: quired. Additional responsibilities may include on -air references and past experience to P.O. Box 4132. Sales Manager. PO. Drawer AE, Beckley, news WV 25801. Bryan, TX 77805. EOE /M -F work and production other than /public affairs. EOE. Public appearances and presentations may also be re- Ohio market searching for morning personality. quired at times. Qualifications: college degree in jour- Opportunity for experienced radio person wanting Must be creative and entertaining. Excellent facilities nalism, broadcast journalism. or related field preferred. full time sales. Excellent, continuous training program. and staff. Solid benefit plan. Tape and resume to Kert Extensive practical experience in commercial or Box P -32. Radel, PD, WEIN, Findlay, OH 45840. EOE. MIE public radio news /management desired. Ability to write for air and possession of excellent on -air voice WRIV, Eastern Long Island's 1st station continues and presence are necessary. Demonstrated ability to to grow! We're looking for an experienced, aggressive, Consultant seeking performers for New England produce news /public affairs for radio, with creative account executive to grow with us. We get results and and Midwest. AC, easy listening. ''OYL. Cassette and and in depth treatment essential. Knowledge of local, you will. too. Resume and billing history to Bruce Tria, resume to Broadcasting Unlimited 16 Coltsway, Way- land, MA EOE. national, and international affairs will be most helpful. WRIV, 1 East Main Street, Riverhead, NY 11901. EOE. 01778. Salary competitive. Deadline: 2- 18 -83. Audio cassette HELP WANTED ANNOUNCERS KOIX is still looking for an experienced morning (no reel tapes. please) demonstrating reading. report- drive personality We want a warm, humorous, in- ing and production ability and 3 letters of recommen-

Telephone talk. Major market station wants per- telligent communicator for our No. 1 A/C FM station dation must accompany resume. Apply to: Search sonality with provocative. humorous, imaginative that covers Colorado's western slope. Tape, resume Committee, WKSU, Kent State University. Kent. OH telephone finesse. Send resume. EOE. Write Box and salary requirements to: Don Rhea, KOIX, Box 340, 44242. Kent State University is an affirmative action/ M -76. Grand Junction, CO 81502. EOE. equal opportunity employer.

Broadcasting Feb 7 1983 ew HELP WANTED NEWS General Manager. Solid professional achiever, fif- Professional attitude and sound. Bill Whetzel, N CONTINUED teen -year track record of accomplishments. Past 6 104 W 16269 Donges Bay Rd., Germantown, WI years headed winning stations in highly competitive 53022. 414- 255 -3659. We seek a candidate with a wide range of interests rated markets. Sound management strategies, leader who is capable of great interviews, exciting produc- ship, generated top sales. ratings. profits. A positive Have job, will travel -positive mental attitude and tion, and has a mature and professional air sound. people motivator. Strong credentials in sales and pro- small market experience included. Al Doyle, 312- Telephone talk experience is a plus. We offer a gramming. Presently in California, will relocate. Write 279 -2519. evenings. challenging position with a competitive salary, good Box M -175. facilities, and an unbeatable benefit package. Tape Talk show host -Currently No. 1 in major Eastern and resume to Mike St. Peter. News Director. WEBR, 23 Looking for honest, straight -talking sales man- market. National award winner. Genuine pro (mature, North Street, Buffalo, NY 14202. An equal opportunity ager? I'm looking for you! Experienced small market entertaining, excellent interviewer). Any format employer. salesman. Midwest. Write Box P -2. (phones, music, live). Proven ratings booster. Rare opportunity for progressive management seeking top News director needed for growing contemporary Successful VP sales seeks better opportunity with personality Prefer South or West, but consider all FM in scenic college town. We are looking for an in- long -term commitment. Verifiable track record, proven replies. One letter could solve all your station's talk - telligent, well -motivated individual with a minimum of expertise. Responsible for remaking sales depart- show problems, so why not write me? Box P -19. 1 -year experience. Tapes & resumes to: Joe Moss, PD. ments from top down. Specialist in co -op, retail WZOZ. P.O. Box 1030. Oneonta. NY 13820. EOE. marketing, consultant sales, promotions. Previously, Good voice. Easy to get along with. 3 months' on -air consultant to major groups. Seeks same capacity, with experience. Paul, 414 -453 -4548; 414 -543 -8683. Small market modern country music radio station VA /NC preferred. Please reply to Box P -5. looking for newsperson with experience writing and Attention Midwest: Need an intelligent, creative. delivering newscast. Prefer knowledge of central Station owners: sick of the radio business? Think- personable talent with good production skills on your Florida's news sources. Send tape. resume and salary ing of selling? Experienced general manager can fix staff? Then call Charlene Nyren, 414 -529 -3617. requirements to General Manager, WGTO, PO Box your station and help get maximum sale price. Major talk host wants to fill need at your sta- 123. Cypress Gardens. FL 33880. EOE, M /F. Specialist in turnarounds with knowledge of license market news. P -43. transfer, as well as industry credentials and record of tion for music /talk, talk or Write Box Experienced news director with impeccable cre- performance second to none! Looking for short term dentials. highest standards of integrity, strong leader- assignment prior to sale. Box P -22. SITUATIONS WANTED TECHNICAL ship skills, and intense love of news. Already strong news image here, but want to reach greater heights. Dynamic, successful sales manager, with proven Chief. Well experienced in audio processing and Excellent pay and benefits. Tape and resume to Jim track record and knowledge of all aspects of radio, RF AM & FM, all power levels; supervisory experience TerLouw, KOIL -KOIX. Box 340, Grand Junction, CO seeks similar position in Northwest or Southwest. and good at working with budgets; a professional who 81502. EOE. Write Box P -27. wants to work with professionals in a good company. 615 - 428 -1372. Dominant news facility seeks addition. Looking for Broadcast veteran -25 years+ radio -TV switched to experienced. energetic news reporter for 50K cable TV and had enough. Seeking general manage- SITUATIONS WANTED NEWS AM /100K FM. Arbitron rated No. 1, CBS affiliate. Good ment position with Sound property Let's team -up and pay. Send tape and resume to Russ Clarkson, News make $SSSS for the both of us. Write Box P -42. Small markets news sportscaster. 4 years' well - Director, WFNC /WQSM Radio. P.O. Box 35297, Fayet- rounded experience seeks initial commercial oppor- teville. NC 28303. EOE. M /F. SITUATIONS WANTED SALES tunity. Larry, 313- 732 -1262. seeks position in HELP WANTED PROGRAMING, Female, 39, mature /dependable, Experienced sportscaster seeks PBP position. I PRODUCTION, OTHERS sales and announcing. West or Southwest. Kam Mur- can do it all, especially hockey. Call Marc, phy, 1115 S. Arbutus Street, Lakewood, CO 80228. 612- 253 -2399. Program director wanted for top East Texas com- 303 - 988 -5393, after 5:00 p.m. bination. 100.000 watt adult contemporary stereo FM, Sports or sports /news -young. experienced. ver- with proven country AM. Duties include air shift and some produc- Volume, profit, results. Consultant satile sportscaster. PBP, all sports. Call Steve, 315- tion. Must have excellent voice, strong delivery. Send track record available now. Let's talk. Jerry Clegg, 298 -4850. Available now. non -returnable tape to: Alan Mather, KEBEIKOOI 703 -463 -6715. Radio. Jacksonville, TX 75766. EOE. FB/BKB PBP announcer wants to do baseball. Also SITUATIONS WANTED ANNOUNCERS knows hockey; can write, sell, print/TV news exp. Cur- Opportunity for experienced radio person wanting rently off air, will work anywhere. Call now: Mike Excellent knowledge of music. Willing to relocate full time sales. Excellent. continuous training program. 971 -3806. position. Great at any format. Saelens, 703- Box P -33. anywhere for entry -level Call Randy, 201 - 863 -0917. Sportscaster with big ten PBP experience. Knowl- SITUATIONS WANTED MANAGEMENT edge, understanding of sport and its broadcast. Mark Personality country DJ, gospel & some MOR. 37 Rosman, 201 -536 -4183. Attention station owners /group owners. General yrs: experience, 24 last station. Best recommenda- Manager with 20 years of successful management all tions. Desires early morning or any time slot. Bill Award -winning news/talk, trained at top Chicago markets. Looking for an opportunity and challenge. Ex- Buchanan, 1506 Bragg St., Sanford, NC 27330. or call station. Wyoming, northern and southern California includes: leadership, motivation, programing. 776 -5239. collect, after 6 PM /EST. pertise 919- track record. Arthur T. Lynch, 16650 Union, Victorvilie, High achiever of goals and profit- oriented. Strong CA 92392. 619 -243 -4641; 312- 848 -9263. sales development ability Excellent credentials, Write Talk Show Host from Pittsburgh market is looking. I Box M -124. am the best. 412- 321 -5071. Strong and experienced talent -producer currently working part time seeking news -talk show in New Talented young sportscaster with 5 years' com- Vice -President/General Manager, radio; excellent England. Give me the chance, I'll give you the num- mercial experience seeks move to medium -major sales and management track record in both radio and bers. Write Box P -9. TV over 12 years (four in management). Call market. Available in 2 weeks. Joe, 503- 884 -5569. 415- 944 -5396. Big sports /news assistant. Seeks more ex- Give a beginner a home. I'm bright, personable and Apple posure in smaller market as sports anchor /PBP. All - know my craft. College experience. RRT, contempor- Husband and wife team: for morning fun and profit. around sports experience. Telephone talk. Looking for ary/rock formats, news, strong production. Michael. Ownership, management, sales. programing, book- good sports market. For T and R: Todd Alan, 2 North 212 -9428. evenings. Will relocate! keeping experience. Mid -Atlantic preferred. Sm to -543 Ridge, Armonk, NY 10504. med market. Write Box M -115. Dr. Mucho Morgan! Outrageous morning pro. 12 Experienced black make broadcaster, heavy news years' experience, positive thinker, team player. Great If the problem is your GM, your investment isn't pay- with smooth network sound. Available immediately. ARB's, references. 100% promotion participation. All ing off the way it should and you're unconvinced Karl Gayle, 212- 325 -5451. things will improve dramatically in 1983, yet you know shifts, sizeable markets. 717 -854 -2123. your property will never be worth more than what your Looking for first break. News, sports. Play -by -play Career -minded, excellent reader and voice. Ex- present management can do with it. You also know is my forte. Contact Ken Scott, 1413 169th Street, perienced. Wisconsin or surrounding states. Bill Hess, that the difference between radio stations (between Hammond, IN 46324. 7661 South North Cape Road, Franklin, WI 53132. money machines and underdeveloped properties) is 414 -529 -4493. the difference between GM's, and although under- News Director-experienced in major market looking for challenge. C. Hickman, 9501 E. 89th St., Kan- achievers always come much cheaper (you get what 1981 college grad seeks employment. Ex- sas City, MO 64138. you pay for) the best GM's are usually part- owners- perienced in A/C personality, country, play -by -play, and bottom -line GM's who take advantage of opportunities news. Neil Isaacs, 616 -798 -4613. years' experience. Award often missed by non -owner GM's, and GM's who Sports Director. Sixteen winner. Professional baseball. college football /basket- spend money as if it were their own, because it is. Op- 9 years' experience, dependable. excellent ball. CBA. Excellent skills. Hard worker. Write Box tions: 1) offer an equity position to a proven pro who references. Mike, 373 Williams, Daytona, FL 32018. P -26. can turn things around, 2) sell stock to someone who 904 -255 -6950, recognizes the upside potential you do, 3) offer an op portunity to earn ownership, 4) a combination of op- Help!! We changed formats and I miss my country SITUATIONS WANTED PROGRAMING tions. After all, you need a complete- charge pro with a music. Seeking medium market on East Coast, but all PRODUCTION, OTHERS reputation for building winning organizations and offers considered. Live formats only. Nearly 7 years' Program Director, 6 years at last station. out of radio championship sales teams (a selling manager who experience. BA., family man. Write Box P -37. in '82 to persue other interests, is returning to knows what he's doing, because he's done it) and broadcasting. background phases. Reasonable. soon I'll be available to consider all options. Promise: Announcer -15 years' experience. Seeks part -time Strong all work in W. Pa. or eastern Ohio. Write Box P -17. Call Don. 704-535-3526. only you and I will know we talked, ever! Box M -81.

Broadcasting Feb 7 1983 SITUATIONS WANTED PROGRAMING, Local /regional sales manager, strong Midwest Transmitter /microwave engineer needed im- PRODUCTION, OTHERS CONTINUED NBC affiliate. broadcast sales management ex- mediately by Las Vegas NBC affiliate. Must have first perience necessary Salary commensurate with ex- or general class license. Experience with RCA F line NC /SC /VA, 12 years' experience. 32 years old. Have perience. Send resume and references to Larry Proffitt, low band desired. Reply with resume. salary history been operations manager, program director, news KSN, Box 333, Wichita, KS 67201. and availability to Director of Engineering, KVBC -TV, director, music director, announcer /sales. If you have PO. Box 44169, Las Vegas. NV 89116. opening in any of above, I'm interested. Write Box HELP WANTED TECHNICAL P -28. TV studio engineer for ABC affiliate in WPB, FL. First Transmitter supervisor. Immediate openings. phone required. Experience in videotape. camera con- Strong RF background. Ability to work unsupervised. trol and switching. Send resume and salary require- UHF experience preferred. Openings at two locations: ments to Personnel. WPEC. Fairfield Drive. West Palm KTXA -TV 21. Arlington, Texas; and KTXH -TV 20, Beach. FL 33407. EOE. M/F TELEVISION Houston, Texas. Salary commensurate with experience. Send resume to Ed Reid, Director of HELP WANTED MANAGEMENT Television engineering position openings antici- Engineering, KTXA -TV 21. 1712 E. Randol Mill Rd., pated in various aspects of the broadcast operation. Arlington, TX 7601 1. An equal opportunity employer. Sales manager- strong ABC VHF in beautiful Resumes accepted on continuous basis. Salary range: coastal SE city. Candidates should have station ex- Rapidly growing Midwest teleproduction facility 512.318 to $17.448 minimum /annual. Two years perience in all areas of TV sales. Previous manage- has immediate need for chief engineer with back- television /broadcast electronics or equivalent re- ment experience beneficial, but not mandatory. Ex- ground in 1" type C. TK -76, EC -35, Grass Valley, CMX. quired. Contact: Paul E. Few, University Television. Box cellent salary and benefits with great company. Send Send resume with Salary history and requirements to 83111, Lincoln. NE 68501. AA /EEO. references and track record. All responses guaranteed P.O. Box 6183, Cincinnati, OH 45206. strictly confidential. EOE. Write Box M -96. Maintenance engineer: minimum two years' ex- Digital design /maintenance engineer. Major post perience in maintenance of wide range of equipment General manager. Group owns multi -stations in SW. production facility. located in Florida, with the latest in for PBS station in major market. Send resume and sal- Excellent salary, benefits and opportunity to grow. digital equipment, has opening for experienced televi- ary history to Personnel, WEDU -TV, t 300 North Boule- Candidates should have 10 -15 yrs' experience all sion engineer with heavy digital background for a vard Tampa. FL 33607. EOE. areas of TV. Must have been Gen. Mgr. or Asst. Gen. combination design and maintenance position. Salary Mgr. Resume: PO Box 27206, Houston, TX 77027. or Engineer technician with 3/4 " -2" quad and call 713 -871 -0995. open. Contact Michael Orsburn, Director of Engineer- ing, 305- 920 -0800. TCR -100 maintenance background. So. Cal. location. RF a plus. EOE. Resume and requirements to: Frank Network affiliate station in the West is seeking a Goddard, KEYT -TV, P.O. computer /traffic Drawer X, Santa Barbara, CA department supervisor. We are look- Top dollar for the right person. We're a major market, 93102. ing for strong management skills and Bias computer state -of- the -art TV production facility with CMX. experience. EOE. Write Box M -158. Chyron IV, Grass Valley, DVE, ouantel, Ikegami cameras, Sony 1" RCA TR600's and BVU- 800's. We HELP WANTED NEWS Sales Manager. Group owns multi- stations in SW. need a very experienced engineer strong on mainte- Excellent salary, benefits and to grow. opportunity nance and some operation. We're good, we're growing No. 1 news team is searching for a weekend anchor/ Candidates have (mature) should 5 -10 yrs' experience and were going to make the right person a very attrac- producer. Experienced. Send tape and resume to John media Resume: sales. PO Box 27206. Houston, TX tive proposal. Call 215- 568 -4134, Mr. Schwartz. Howe. P.O. Box 10.000. Reno, NV 89510. EOE. 77027, or call 713 -871 -0995. Sports Director. Can you continue our tradition of New York City post production facility has two open - Unique opportunity exists for chief engineer to sports excellence, lead our 3- person department, and help ings. (1 maintenance engineer, minimum of 5 years' design, equip and construct a brand new TV sta- creatively entertain both sports fanatics and folks who tion. Channel 12 in Medford. in experience. (2) operation supervisor. minimum of 3 Oregon. located the Bowl is a giant salad bar? If you've got years' experience. Both positions require experience think the Super beautiful Rogue River Valley Applicant should have the style and personality to make our sportscast strong mainte- with 2" and 1" formats and all support equipment. experience in transmitter operation and sizzle, rush resume and VTR to JB. WBBH -TV, 3719 nance. Send resume and salary history to Box P -6. studio equipment, ENG and microwave in- Central Avenue. Fort Myers, FL 33901. EOE. stallations. Responsibilities include training and Maintenance level. supervision of technical personnel, FCC filings and engineer: entry Some Denver television looking for on -air sports reporter. record keeping. and facilities documentation. Con- electronics background required. Write Brian Lock- Prime time. Please send tape and resume to News man, C -Span. struction starts soon, so act fact. Send resume with Suite 155, 400 North Capitol Street, Director. PO. Box 5667, Denver, CO 80217. An equal N.W.. Washington, references: General Manager, Sunshine Television Inc., DC 20001. opportunity employer. 10 Crater Lake Avenue, Suite 16, Medford. OR 97501. Engineering- chief engineer Ground floor assistant. News photojournalist. KWTV a CBS affiliate in opportunity in broadcasting! Telecommunications General Manager. AM /FM -TV combo. People and Our Oklahoma City, is seeking a photojournalist. Ex- div. seeks an to FCC oriented. Northeast small market. Reply Box P -24. assistant chief engineer to work with perience in all aspects of ENG photography and 3/4" West the latest radio,TV and satellite systems at our editing to NPPA standards a must. Creativity com- Business manager for new VHF TV Windsor, NJ, campus. You'll involved in working station in Med- be on bined with hustle a must. Requires: a high school ford, Oregon. market 152. Experience in sales traffic. public radio station WWFM, a county -wide cable TV diploma or equivalent. plus one year of prior related network. billing, broadcast business computer systems and all closed circuit TV and academic programs in experience. Send resume and videotape to: Blllye phases radio Position of accounting is required. Help manage the and television. requires an FCC 1st or Gavin. KWTV PO. Box 14159, Oklahoma City. OK construction of a new facility located general license. experience in radio /or TV in beautiful and con- 73113. EOE /M -F. southern Oregon. Send resume and references: struction and maintenance and preferably a two or General Manager. Sunshine Television, Inc., 10 Crater four year college degree.. SBE certification a plus. Lake Avenue, Suite 16, Medford. OR 97501. Salary range: $12,618 to $22,535. Actual salary de- No. 1 news team is searching for on -air reporter. Ex- pendent on experience, excellent benefits. Work in an perienced. Send tape and resume to John Howe. P.O. Station Manager /Sales Manager for Northeast net- academic environment. Send resume to: Mercer Box 10,000. Reno, NV 89510 EOE. work UHF Need experience. Reply Box P -25. County Community College. Personnel Services. Dept. Solid career opportunity for a news professional GS, PO. Box B, Trenton, NJ 08690. Equal opportunity/ who has a well -rounded background and who wants to HELP WANTED SALES affirmative action employer. grow into management responsibilities. We want a news director who is organized, aggressive and who Aggressive, top- rated, Midwestern independent Assistant to chief engineer. The New York office of a knows how to continually refine an already good pro- television station has a place for two salespeople. If foreign broadcaster requires a television engineer to duct. Commercial TV experience required. Send you are a top radio salesperson, this is an especially supervise the operation and maintenance of its equip- resume to Box M -99. We are an equal opportunity good opportunity to enter television. We from and use ment. Must be experienced in broadcast practice, employer. M /F. every proven sales aid, plus top commission in the have a good television background and be capable of market. Here is a real opportunity for winners. Equal working to the highest professional standards. Should Reporter /anchor. Experienced news reporter opportunity employer. Reply to P.O. Box 2255, Ft. be prepared to work irregular hours and be available needed for medium size market in Sunbelt. Strong re- Wayne, IN 46801. for occasional travel. Send resume or letter of applica- porting skills and some anchoring experience re- tion to Box M -67. quired. Send resume and salary requirements to Box Experienced account executive for local sales P -36. EOE, M/F position in south Florida; rapid growth market and sta- Maintenance engineer. Major videotape production tion. You must have superior selling and account and post -production company has position open for Immediate opening for experienced street reporter development skills. The ability to find and use au- maintenance engineer. Must have minimum of three in the fastest growing market in the country. ABC affili- dience research is a necessity. Minimum two years' years' experience with maintenance of CMX system, ate for Naples /Fort Myers in beautiful southwest television sales experience required. Send resume/ Grass Valley switchers, 1 "C, 1 "B, 2" formats. Reply Florida. Beginners need not apply. Minorities en- references. and your selling philosophy to Box P -11. Box P -20 couraged. Rush tape and resume to: Rick Snyder, EOE. News Director, WEVU-TV 26, 28950 Old 41 Road SE. Television maintenance engineer- University of Bonita Springs. FL 33923. EOE. Local Sales Manager -top ABC affiliate is seeking Maryland. To calibrate, maintain and repair broadcast- an experienced local sales manager. Must have TV quality audio and video equipment. Appropriate train- Peoria, Illinois ABC affiliate seeks a news producer sales experience with a demonstrable track record of ing required: 1st class license and three years' ex- for our l OPM newscast. Reporting and video tape edit- setting and accomplishing goals. College education is perience preferred. Address applications and inquires ing experience required. Salary range in the mid to desirable. Send resume to KMBC-TV. 1049 Central. to R. Swanner, Tawes Fine Arts Building, Department of high teens. No beginners. Send resume to Ron Davis, Kansas City. MO 64105. No phone calls, please. An Communication Arts and Theatre, College Park, MD VP -News, WRAU -TV. 500 North Stewart, Creve Coeur, equal opportunity employer. 20742. IL 61611. EOE.

Broadcasting onFeb 7 1983 HELP WANTED NEWS Aggressive Dallas -based sports production com- SITUATIONS WANTED TECHNICAL CONTINUED pany is looking for an experienced producer /writer to work on magazine type shows for broadcast. cable ENG technician -news & feature story. Five years' Hawaii calls. We are looking for a solid TV reporter and foreign distribution. Strong Sports knowledge a experience. First class FCC. Call Chuck, 215- with hands -on experience. Good at turning over rocks must. Field production experience is essential. Salary 933 -7022. and finding stories. Capacity to develop sources es- and benefits commensurate with experience. Send sential. No beginners. please. Send resume to Box P -7. resume and demo reel to Holden Production Group. EOE. SITUATIONS WANTED NEWS 6131 Luther. No. 210, Dallas, TX 75225. All inquiries con fidential. Photographer -one of the reasons our unique ap- Attractive female. Northwestern grad. Master's de- proach to news has been so successful is the con- gree. 2 years' TV experience, reporter-anchor. Seeks tribution of our photographers. We are increasing our Wanted -a producer- director with experience in mid -market reporter position with emphasis on hard staff and looking for a talented individual with creative directing live programs and commercial production. news. Write Box M -117. story ideas. sensitive use of video and imaginative Send resume to Barry Sikes, WCSC -TV, P.O. Box 186. editing. Send tape and resume to: Tony Burden, N.C., Charleston, SC 29402. EOE, M/F Anchorman. 37, high credibility, great appearance, strong- voice. KMSP -TV, 6975 York Avenue, S, Minneapolis. MN Currently anchor both evening newscasts, produce the later one. 55435. EOE. Program M r. Dominant station in Midwest top Write Box M -119. 60 market seeks experienced programer. Must be self - Sportscaster /PBP. Experienced- educated. 9 years Expanding news operation has two immediate starter with strong knowledge of syndicated and openings: one for anchor /reporter /producer with radio -TV. 5 years college radio PBP Shoot, edit. pro- feature product, local programming and FCC. Send duce. Master's strong on-air presentation and television news ex- degree. Looking for radio -TV combo in- resume and salary requirements to Box P -48. EEO /M -F. cluding major perience: the other for a reporter with ENG skills. Send college/pro PBP Box M -123. videotapes and resumes to George Rousseau, WVNY- PM Magazine co -host to complement our current Experienced female sportscaster desires video TV, 100 Market Square. Burlington, VT 05401. Equal female co -host. Looking for a great on -air personality. broadcasting opportunity. Well- versed in opportunity employer. all aspects of Producing /writing skills extremely useful. Send sports reporting on the high -school, college, and professional levels. Weathercaster -ABC affiliate in Sunbelt is looking resume and tape to: Producer. PM Magazine. 4 Broad- Write Box M -162. cast Plaza. Albuquerque. NM for an experienced professional for prime weather - 87103. EOE. Available for auditions /interviews in PA, NJ, Mary- casts. Credible presentation with enthusiastic per- land, Videographic artist. WOSU Delaware. 12 -year radio communicator seeking sonality and previous experience required. -TV is seeking an in- move dividual to design and develop to TV as anchor, host, weatherman. Some TV ex- Meteorologist preferred. Send resume and salary re- graphic art work for TV perience, programs and production. This individual will design and excellent appearance. Positive thinker, great quirements to Box P -35. EOE, M/F references. develop sets and staging styles, and monitor con- John, 717- 854 -2123. News producer for top station. NE medium market. struction and handling of sets and props. This in- Enthusiastic meteorologist eager to work full time Live capability, helicopter. large staff. We seek a well - dividual also prepares two dimensional visuals, and in medium market. On -air TV, radio experience in col- organized producer for 6PM and special news pro- designs and prepares other graphic print and promo- lege. Communicates weather on interesting, personal jects. Computer experience helpful. Resume to Box tional materials. Applicants must have a Bachelor's level. Available immediately For resume /tape. call P -49. Equal opportunity employer. degree in art or related field, experience in TV Chris Thompson. 815-756-3325. graphics /design, and knowledge in using a photo- static HELP WANTED PROGRAMING, copying machine, airbrush. silkscreens, water- Meteorologist. AMS professional with seal. Fast colors, PRODUCTION & OTHERS acrylic paints and hot press, or equivalent pace. authority, unique wit, expertise. Now in major education and experience. Starting salary: 515,720 to with computer graphics. Write -Box P -1. Production Manager. Top 15 market in the Pacific S17,520. Qualified applicants for the above position Northwest is seeking a motivated production manager. should apply by February 11, 1983, to Professional Award winning news producer available im- Major market experience producing local program- Employment Services, Lobby, Archer House, 2130 Neil mediately. I'm a solid journalist with extensive ex- ming desired. Send resume to Kathleen M. Hughes. Avenue, Columbus, OH 43210. An equal opportunity/ perience producing documentaries, magazines. in- Personnel Director. King Broadcasting Company P.O. affirmative action employer. vestigative reports. 212 -951 -8921, nights. Box 24525, Seattle, WA 98124. EEO /MFH. We are looking for an outstanding sports photo- Photo journalist /editor. Hard working, 23 year old Great opportunity for a creative producer /director grapher/editor. Shoot with an Ikegami 79, edit on BVU college graduate- Communications. Photographer/ has least who at five years major market experience. 800's. Strong sports knowledge and 2 years' ex- editor intern for KBTV Denver, and WPTA-TV. Fort Heavy emphasis on commercials and industrials. To perience a must. Salary commensurate with ex- Wayne -20 weeks. Willing to pay own relocation. work with one of the country's leading production perience. You will be working on magazine program- Eager to serve you. Call or write: 303 -795 -9998: John houses, send tape and resume (no calls) to: Dan ming for cable, broadcast and foreign distribution. Franzgrote. 5779 Green Oaks Drive, Littleton, CO Rogers, Telemation Productions, 834 North 7th Send resume and demo reel to Holden Production 80121. Avenue. Phoenix, AZ 85007. Group, 6131 Luther No. 210, Dallas, TX 75225. All inquiries confidential. Not Osgood, almost asgood. Reporter with distinc- Film director. Experienced editor, shipper, take - tive flair. Networkexperience.Available April. Call charge person. Live in beautiful high Sierras. Write 312 -726 -1245, weekdays. confidentially to: Betty Miller, Box 410, Las Vegas, NV Executive producer. National award- winning major 89125. market Pacific Northwest public television station Law /legal affairs rptr. Practicing trial lawyer, ex- seeks executive producer with management skills in- cellent legal credentials. experienced in on -air broad- Art director -must have a major degree in commer- terested in maintaining station track record. Will be casting. Presently employed. Write Box P -8. cial art. minimum five years experience as TV art responsible for day -to -day editorial and program director, possess working knowledge of electronic operations of production units. Minimum qualifica- Sports reporter /anchor. B.A., Communications, production equipment, understand all on -air graphics tions: BA in Communications or closely related field. Villanova University. 4 years' college PBP Enthusiastic, and print media. Resume /samples to: Kurt Eichsteadt. May substitute equivalent work /training experience. aggressive, colorful. Just what you're looking for. Have Program Director, KCRA-TV. 310-10th St.. Sacramento, Five years' experience as product /director in broad- tape & top references. Al Oxenreiter, 412- 531 -8882. CA 95814 -0794. Please, no calls. EOE, M /F. cast television: 2 years' experience in television broadcast management; verifiable national produc- Reporter - highly qualified newsman in major market looking for Assistant production manager /associate Pro- tion credits in a key role (producer, executive pro- TV job in medium or small market. Box ducer /Director. Pacific Northwest public television sta- ducer) or acceptable equivalent demonstrated ability. M -36. tion seeks professional to coordinate technical per- Salary: S22,248- S34,776, plus liberal benefits. black female anchor -7 years' experience, cur- sonnel schedule and facilities; act as associate pro- Deadline: Mar. 7, 1983. Resume to: Selection Commit- rently working in top 50. Seeks new challenge in com- ducer and director. Minimum qualifications: tee, 83 -P -4E, C/O Terao, KCTSl9, University of Wash- in petitive market. Write Box P -14. Bachelor's degree broadcasting or work experience; 2 ington, AC25. Seattle, WA 98195. EOE /AA. years' supervision of scheduling people Meteorologist: five years' on -air experience. I enjoy and facilities: 3 years' professional experience in WBZ -TV, Boston. WBZ -TV in Boston is looking for a relating the weather to people. Confident. relaxed pro- broadcast television. Salary $14.232 520,988. plus - host for a new form of fessional with interesting and enthusiastic personality. liberal benefits. Deadline: Feb. 22. 1983. Send resume daily information program. Can- didate must currently be employed in Write Box M -70. to Steve Welch. 83- TS -3E, KCTS /9, University of commercial television in a talk format. Washington, AC25, Seattle, WA 98195. EOF/AA Please send a resume and cassette to Richard Kurlander, Program Manager. Sportscaster for major cable network anxiously WBZ -TV, Boston, MA 02134. An EOE. wants to return to coverage at local level. Solid anchor/ WBZ -TV, Boston. WBZ -TV in Boston is looking for a reporting skills. impressive "involvement" packages. for producer- director a new form of daily information Tape shows versatility. Box P -16. program. The candidate must currently be producing SITUATIONS WANTED MANAGEMENT and directing at a commercial station. The person we News veteran (42) with extensive radio /TV reporting are looking for is aggressive. organized and creative Promotion manager in top 15 market affiliate for and anchoring background seeks news director posi- and works well with people. Direct resume and four years. Strong production background. Experience tion. Currently teaching advanced broadcasting in ma- cassette to Matthew Mixon, Production Manager, in news, public affairs. Seeks major market creative jor university and writing and producing a nationally WBZ -TV, 1170 Soldiers Field Road, Boston, MA services management or executive producer position. syndicated radio feature. Will consider additional 02134. An EOE. Phone 305- 274 -4552. anchor duties. Write Box P -18. Creative genius. Network affiliate in top 40 market Experienced program manager seeks more needs super audience promotion manager with great challenging position as General Manager or Station For Fast Action Use skills for inventive and effective on -air promotion. Manager in medium or small market. Outstanding BROADCASTING's Send resume to Box P -30. references, will relocate. Box P -15. Classified Advertising

Broadcastingnn Feb 7 1983 SITUATIONS WANTED PROGRAMING, 31,000 Reward for UHF transmitters -for informa- Thirty six AM and FM transmitters in stock, all have PRODUCTION, OTHERS tion which leads to our purchase of a UHF TV transmit- meet FCC proofs. All powers. Continental, Collins, ter. Call Bill Kitchen, Quality Media Corporation. 404- RCA, Harris /Gates, Sparta, CCA. Besco Internacional. Experienced word /Information processing 324 -1271. 5946 Club Oaks Dr., Dallas. TX 75248. 214- systems specialist seeks opportunity as television 630 -3600. broadcasting automated systems specialist. Solid Color remote unit, include equipment list, pictures, background. degree. Resume. write Ken Reigle. price and available date. Box P -38. Scully 280B-2 recorder, servo, rack mounted. like WWMCCSDPCE, Box 2629. APO NY 09403. new. S2400 or best offer. 919 -934 -6869.

Female seeks entry level position in production. FOR SALE EQUIPMENT Used broadcast television equipment. Hundreds B.S. Communication degree. Worked two years as pro of pieces wanted & for sale. Please call Systems As- ducer. director. editor and cameraperson for campus AM and FM Transmitters -used. excellent condi- sociates to receive our free flyer of equipment listings. station. Internshipped at CBS affiliate. Help a young ;Ion. Guaranteed. Financing available. Transcom, 213- 641 -2042. person get a start. Will relocate anywhere. Contact 215- 379 -6585. TR 70 Lone Moran, 3421 Harvard. Erie, PA. 16508. 814- TK -27 Telecine cameras, S3000. Quad tape 864 -5351. Quality broadcast equipment: new and used. buy recorders, S5000. Master control switcher with 17 and sell! Transmission, video and audio. Formed my event preset, $5000. RCA TK -45 studio cameras with own company. Call Ray LaRue. 813- 685 -2938. or without pan heads and pedestals. Price negotiable depending on configuration. Dual Raytheon KTR -2A ALLIED FIELDS Quad VTR's - Clearance on Ampex, RCA, all models STL microwave system. S10000. TR 600 Quad tape new and old. Unbelievably low prices: Bill Kitchen. recorder. S8000. TK 76B RCA ENG cameras with lens, HELP WANTED PROGRAMING, -1271. Quality Media Corporation, 404- 324 T. Arthur Bone, WPRI -TV, Provi- PRODUCTION, OTHERS 510,000. Contact: dence, Rl, 401 -438 -7200. Color Cameras. Clearance on Norelco PC -70. RCA Mix practical with Limited internships. experience TK 45A. Ikegami HL33 & 35. Prices have never been COMEDY classroom training, working side -by -side with Illinois this low! Bill Kitchen. Quality Media Corporation, Statehouse presscorps, in unique. intense 1 -year 404- 324 -1271. Free Sample of radio's most popular humor service. challenge. Leads to M.A. S2.640 stipend. tuition waiver (Request on station letter head). O'Líners. 1237 Ar- during 6 -mo. internship with Capitol TV. radio and UHF transmitters -RCA TTU -30, Emcee 1 kw macost, 6C, Los Angeles, CA 90025. audio networks. Qualified applicants for' 83 -84 term translator, RCA TTU -18. Several other available. Bill being considered. Write Bill Miller. Public Affairs Re- Kitchen, Quality Media Corporation, 404- 324 -1271. Comic relief. Just for laughs. Biweekly. Free sample. porting graduate program director. Sangamon State Whittle Creative Services, 20016 Elkhart, Detroit, MI Univ., Springfield, IL 62708 or call 217- 782 -1402. Remote cruiser for lease- beautiful 40 ft. cruiser 48225.

April 1 deadline. with PC -70 cameras (3), Quad and 3/4" VTR's, all switching. audio. etc. Small deposit and $5,000 per Comedy gets listeners -top D.J's share proven HELP WANTED INSTRUCTION month. Can add 1" VTRs or modify entire unit to your comedy methods. Free information. Box 111 -8, specs. Bill Kitchen, Quality Media Corporation. Newburgh, IN 47630. Broadcast faculty member for Department of Com- 404 -324 -1271. munication. Successful candidate will supervise TV CONSULTANTS production courses. as well as teach TV production. Film Cameras -two RCA TK 27 film cameras. un One or more additional areas of specialization sought believable low price. Bill Kitchen, Quality Media Cor- Computerized FM channel searches. and other in subjects such as cable and new technologies, inter- poration. 404-324-1271. services including FM open allocations listings. national broadcasting. media management, broadcast William P Turney Technical Broadcast Consultant, Box journalism, or other related broadcast areas. Qualifica- New TV Startups -Let us show you how to save a 241. Osage City. KS 66523. Phone: 913 -528 -3130. tions sought include Ph.D. degree (ABD possibly con- fortune when building a new TV station. Bill Kitchen. sidered). professional experience. and teaching ex- Quality Media Corporation. 404 -324 -1271. MISCELLANEOUS perience. Position begins in mid- August. 1983. Letter Positions available. Weekly newsletter. 515.00/15 of application. vita. letters of recommendation, and Cary Fitch left Broadcast Systems, Inc., and formed weeks. Job Leads, Trent Bldg., Irvington, NY 10533. other materials should be submitted by March 1. Television Systems & Services. For personal service. values 1983, to Dr. Mitchell Shapiro. Chair. Broadcast Faculty product information. straight talk and the best For rent: across street from FCC. Four -office suite, Search Committee. PO. Box 248127, Department of on new television equipment. call TS &S. US: 1025 sq ft. S17 per sq. ft. Available immediately. Con- Communication, University of Miami, Coral Gables. FL 800 -531 -5143; Texas, 512- 837 -1769. tact H.T. Boland, 202 223 -4300. 33124. AA /EEO employer. - Complete color remote truck. Includes 5 RCA I have a proven, successful, unique big money-mak- Mass research. Associ- TK44 cameras with Varatol lenses. heads and tripods, communication theory and ing sales promotion for your auto dealer. It is loo good ate or full professor to teach such courses as mass GVG 1600-1L swilcher, Quantum audio board, Clear- corn system monitoring equipment, etc. Call Bob Mar- to give away. Send S10.00 for complete package now communication theory and research, broadcast jour- to: Auto Money -A. Red Oak, IA tin, Gillcable TV 408 -998 -7333. 910 Coolbaugh, 51566. nalism. and public relations. Candidate would be ex- Money back guarantee. pected to provide leadership in developing mass RCA TK -28B film chain, complete with Multiplexer, communication program. Doctorate required. Strong PROGAMING TP -66 and FR -35 projectors with pic clear, TP -7 slide RADIO research and curriculum development experience es- projector, full remote control of color correction. Call sential. Salary: S23.976-S36.540. depending on Radio & TV Bingo. Oldest promotion in the industry. General Television Network, R. Rippler, 313- qualifications. Send resume and letter of recommen- Copyright, 1962. World Wide Bingo, PO Box 2311. Lit- 548 -2500 dation to Gary T. Hunt. Department of Speech Com- tleton. CO 80122. 303 - 795 -3288. munication, California State University -Los Angeles. 5KW AM transmitters: 1977 CCA 5000D, RCA Tired of Tanner & TM. Affordable custom client Los Angeles. CA 90032. Closing date: March 1, 1983. BTA -5H and BTA-5T. All units guaranteed to pass proof. jingles. Free specs. Philadelphia Music Works, PO. Box M. Cooper, 215-379-6585. Broadcasting assistant professor or instructor to 947, Bryn Mawr, PA 19010. 215 -525 -9873. teach television production and related broadcasting TV- mobile van with generator. Beautiful GMC -motor Editor. Diverse, daily, feature -oriented, syndicated lecture courses for large undergraduate program with home. 2 RCA TK760's, 2 Sony BVU200's with 3/4" edi- program. Someone creative, organized, wise. Box liberal arts emphasis. Appropriate TV production ex- tor TBC. computer image switcher, RCA -BC8 and 3363, Chapel Hill. NC 27514. perience required: advanced degrees preferred: audio board. Ready to go. $115,000. Call Chief teaching experience a plus. A permanent, tenure-track Engineer. 313 -355-2901. position. Start September. 1983. Salary for ten -month academic year is open and competitive with usual Harris 1KW AM, MW -1A. 2 yrs. old, like new. Also, benefits. Send letter. resume and names of three Gates BC -1G and RCA BTA -1R. On -air and guaran- RADIO references by 2 March. 1983. to: Dr. Joseph L. Peluso. teed. Call M. Cooper, 215- 379 -6585. Dept of Communication, Seton Hall University, South Help Wanted Management Orange, NJ 07079. EO /AAE. 2.5 KW Sparta 602 FM. 1975, on -air. Going to higher power. M. Cooper, 215- 379 -6585. Broadcast faculty member wanted at Eastern New OPERATIONS MANAGER Mexico University. Teach production, mass media, Collins, 37M -7, 7 sections, FM antenna operating at KPTL Radio in Carson City, Nevada. is looking for a ex- management. Ph.D. required. 97.3. 3" 250' Heliax coaxial cable. Best offer. 617- sales, professional experienced person to direct the operations function of 997 -9436. perience desired. Rank and Salary open. Write: Dr. Lar- both KPTL -AM and KKBC -FM. This is a newly created ry Bradshaw. Sta. 19, ENMU, Portales, NM 88130. position designed for the individual who possesses Used towers for sale: 1 -380' 42" face guyed, ENMU is an AA /EEOC employer. excellent supervisory training and operational skills. 1 -120' 24" face guyed. Will sell one or both. Installed The person hired will be a member of the KPTLIKKBC turnkey. Mattioni Tower Contractors. 205-288-5812. WANTED TO BUY EQUIPMENT management team responsible for structured planning, budgeting, and marketing strategy. If you have a Tower 1- 890 -foot Kline (FM/TV) 1- 140 -foot Wanting 250, 500, 1,000 and 5.000 watt AM -FM for sale: college degree or equivalent and five years of related transmitters. Guarantee Radio Supply Corp., 1314 self-support (FM). Call 901- 274 -7510. broadcast experience. send resume and cover letter Iturbide Street. Laredo, TX 78040. Manuel Flores with salary requirements to: 512-723-3331. Grass Valley 1800 -7G switcher with 24 input; all Jerry Schafer options including chroma key, D -S keyer borderline General Manager Instant cash -highest prices for your broadcast option etc. and custom auxilliary distribution matrix; KPTL /KKBC equipment. Urgently need towers, transmitters. anten- Vinten pedestals No. 702; lanaro spots /softies; scrim - 1937 N. Carson St. nas. transmission line. studio equipment. Call Bill mer; IVC- 9000's. Syke: all excellent condition. Call EOE Kitchen, Quality Media Corporation, 404- 324 -1271. David Fleming, 914- 439 -4310 (11 AM -4PM). Carson City, NV 89701.

Broadcasting Feb 7 1983 Help Wanted Management Continued TELEVISION Help Wanted Programing, BROADCAST GROUP INTERESTED Production, Others in aggressive. experienced General Manager wan documented track record in sales motivation, profit development. audience building, and image development. Excellent opportunity with powerful, dominant THIS PUBLICATION AM radio station in beautiful medium -sized Southwest CABLE TELEVISION market. Send complete resume to: United Com- IS AVAILABLE munications Network Inc.. PO. Box 2531, Roswell, NM IN MICROFORM PROGRAMMING 88201. University Microfilms COORDINATOR Help Wanted Sales International 300 North Zeeb Road, MAJOR MARKET Dept. P.R., Ann Arbor, AM FM MI 48106 The City of Torrance as part of its re- RELIGIOUS cently granted cable franchise, seeks a Programming Coordinator to join our seeks person with strong background in management staff. The Coordinator religious sales to develop FM spot sales effort. will be responsible for operation of our Group owner, excellent opportunity for advan- government access channel, training of cement. Complete resume and salary require- others in production techniques, liai- ments to Box P -34. EOE. son with the franchisee, and development of goals and objectives for cable use. Salary potential is $2400 to S3100 per month with a unique management benefit package which can be tailored Help Wanted Technical to your individual needs. Applicants MUST have proven mana- gerial ability and experience in television production, staff development, and community relations. Experience in local cable programming, public ad- M UICAL BROADCASTING SYS"l'LM ministration, and knowledge of the Torrance community are desirable. ,

OPERATIONS To apply, send your resume showing the above qualifications to: MANAGER William L. Ghio Personnel Services Join the technological leader In network radio broadcasting. City of Torrance 3231 Torrance Blvd. MBS has an immediate opening at our Crystal City, Virginia, headquarters for an Torrance, CA 90503 operations manager to provide on -duty supervision of technical staff in direct Equal Opportunity their operation of program distribution systems. Employer M/F Successful candidate will have understanding of the basic skills necessary for technical operations, 3 -5 years' experience in operations for a broadcast facility, and at least one year supervisory experience.

MBS offers complete company-paid benefits with a pleasant and convenient location.

Qualified candidates are invited to submit a resume and salary requirements to PROMOTION our Personnel Department. 1755 S. Jefferson Davis Highway WRITER. Arlington, VA 22202 An equal opportunity employer, M/F PRODUCER

Situations Wanted Management

If you have a love for writing bright. GENERAL SALES MANAGER /DIRECTOR OF SALES clean, convincing TV promo copy and possess the right mix of people skills, ATTENTION G.M.'S AND GROUP SALES V.P.'S: Totally professional and dedicated Radio G.S.M. seeks career production skills and a high standard of move to solid. growing group. Major market candidate offers finest track record of success. credentials and broadcast promotion -read on. reputation available. At 34 background includes General Sales Management of nationally respected FM in Top 5 market, and Regional Management of one of the most prominent National Rep Organizations. KYW-TV Group W, wants you in their ORIENTATION: Creative Marketing and Sales Development. Knowledge of all areas of radio research and Creative Services Department. Please concept data. Team motivator with -hands on" involved approach. send your TV /Radio reel and resume to: FINANCIAL SKILLS: Budgeting, projecting, sales analysis, inventory controls. Brian O'Neill, Creative Services Director, CANDIDATE is a communicator at all levels who handles responsibility and delivers profit. KYW -TV, Independence Mall East. Send a note to the box number below. Will forward more information, and phone on request. Confidentiality Philadelphia, PA 19106. respected. I RUIIt'

P.O. Box 4212 Cherry Hill, New Jersey 08034 IYW-T1/3 « Group W is an equal opportunity employer

Broadcasting Feb 7 1983 A we For the Industry We Pioneered! ...RCA Broadcast Systems Current 3/4 -inch video recording system performance falls below the performance of 3 tube, portable cameras. In developing the Hawkeye broadcast quality camera /recording system, RCA engineers closed the performance gap between cameras and recorders. By developing a new method to record chrominance and luminance on standard 1/2-inch VHS cassettes, they were able to improve overall picture quality while reducing weight and the number of moving parts. Virtually any picture you encounter on your home screen has been touched by RCA engineering. As America's largest supplier of commercial video equipment, we are involved in every step: studio cameras, portable cameras, video recorders, editing equipment, telecine equipment, transmitters and broadcast antennas. As you read this, we are moving ahead with advanced development programs in digital video equipment and the creation of a completely solid state color television camera. Our commitment is to continue to set the pace for the industry we pioneered. If you are an engineer who is interested in furthering the development of advanced broadcast technology, we invite you to share this adventure with us. For career details, please write to: RCA Broadcast Systems Division, Joy K. McCabe, Dept. PR -2, Front & Cooper Sts., Building 3-2, Camden, New Jersey 08102. Equal Opportunity Employer

Setting The Pace In Broadcast Engineering! nci:i Help Wanted Programing, Production, Others Continued

WBZ -TV BOSTON WBZ -TV in Boston is looking for a producer - director for a new form of daily information N'E IRO1VEDIA program. The candidate must currently be producing and directing at a commercial station. P R O D U C E R S The person we are looking for is aggressive. organized and creative and works well with C O R P O R A T I O N people. Direct resume and cassette to Mat- thew Mixon, Production Manager. WBZ -TV, DRAMATIC SERIES FOR NATIONAL SYNDICATION 1170 Road, Boston. MA Soldiers Field 02134. Executive Producer: Directs large staff in execution of show concept for a nationally syndicated dramatic An EOE. series. Responsible for overall look and production of programs including story development. script supervision, pre- and post -production. Minimum 7 years' experience in film and dramatic production. Producer: Responsible for production of each episode of dramatic series for national syndication. Provides creative input and control in development and execution of scripts. Supervises day -to -day activities of associate producers and director. Min. 5 yrs. in him d dramatic production. Associate Producer: Assists producer in a; tacets of program production. Coordinates day -to -day activities. Must have 3 years' experience in film pro WTVF NASHVILLE duction and drama. Director: Responsible for technical production of dramatic series for nat,c -a s, _ iron. Designs shooting scripts, supervises location scouting, directs crew and talent. Musi r - -

Audio /video maintenance technician needed knowledgeable in all aspects of film production for drama. Min. 5 yrs. Story Editor: Organize., . to repair various technical equipment. General story development. Supervises script writing on a day -to -day basis. Is responsible for delivery meet in writing for Tv Metromedia is class FCC license required. Send resume to: script deadlines. Three years' experience an EOE. Send to: Bill Nunley. WTVF 474 James Robertson Park- Metromedia Producers Corp. way, TN An Nashville, 37219. equal oppor- Attn: C. Christensen '.;nity employer, MIE 5 TV Place Needham Branch Boston. MA 02192

PRODUCTION MANAGER One of the country's leading PBS pro- Help Wanted Technical duction centers is looking for the right person to guide its production effort. Re- quirements: minimum five years' pro - ducing /directing experience; under- nruinnnnnrinnnnnriri standing of PTV programing; experience with all sophisticated produc- FI tion and post production techniques; and ability to deliver under pressure. SENIOR Fi Please send resume and salary requirements in confidence to WOED, Person- nel Office, 4802 Fifth Avenue, Pitts- F BROADCAST ENGINEER burgh, PA 15213. An equal opportunity employer. with an established background in complex broadcast project management. Candidate will play a major part in design, spec- n ification and implementation of broadcast systems to be in- WBZ -TV BOSTON corporated into STC's Broadcast Center complex. This will n include extensive and advanced automated program facili- WBZ -TV in Boston is looking for a host for a new form ties, editing facilities, and program production facilities. This of daily information program. Candidate must cur- n rently be employed in commercial television in a talk individual will also be involved in equipment evaluation and format. resume Richard Please send a and cassette to selection as well as participate in industry development of Kurlender. Program Manager, WBZ -TV, Boston. MA n 02134. An EOE. emerging new technologies such as teletext and high definition television. n Requires BSEE and minimum of 5 years' broadcast project n experience. have established familiarity NASHVILLE Candidate should WTVF with technical Director needed for production department. state -of- the -art broadcast video equipment and n Person will direct commercials and promo - standards. Design, testing and implementation of complex :onal sessions, programs and newscasts. video systems using latest construction techniques is also Creative ability and previous experience a n must. Send resume: Bill Nunley, WTVF 474 required. James Robertson Parkway, Nashville. TN 37219. An opportunity employer, MIE. Satellite Television Corporation offers a competitive starting n equal salary as well as liberal fringe benefits including Retirement, Medical /Dental coverage, ESOP, Savings Plan, Credit Union, n etc. Interested applicants should send resumes, including sal- n ary history to Sheila Ryan, Dept. B -2, 950 THIS PUBLICATION STC /COMSAT, L'Enfant Plaza, Washington, D.C. 20024. IS AVAILABLE SW, n IN MICROFORM University Microfilms Satellite Television Corporation n International A COMSAT Company n 300 North Zeeb Road. An Equal Opportunity Employer Dept. P.R., Ann Arbor, MI 48106 niinnnnnnrannrinnnn

Broadcasting Feb 7 1 983 CA Situations Wanted News Help Wanted Management SPORTS DIRECTOR NATIONAL SUPER PRO AVAILABLE ENDOWMENT Proven No. 1 ratings puller. I've covered big FOR THE i me college & pro sports & have network experience. I'm an award- winner who can domi- -,ate a market. I've done it before. If you're look- HUMANITIES rig for a professional sports image with top ratings. I'm your man. Write Box M -116. Media Program Officer, Humanities Projects in Media Program. Division of General Programs. Responsibilities: reviews. analyzes, and processes grant applications: advises prospective grant applicants and Program staff; analyzes and summarizes recommendations of Situations Wanted Management reviewers and panelists: recommends approval or disapproval of payment requests: assists in assessing program's accomplishments: travels to conduct site visits and speak for the program. Qualifications: an excellent background in radio or television production or program- VETERAN BROADCASTER ing, especially In the public sector; excellent writing and speaking skills. a B.A. in a field of the humanities (as Congressionally defined) is required. The salary range for this position is S29,374-S45,406 per annum. Applicants must submit a Personal Qualifications Statement uitil 26 years ul well rounded experience in ai (government resume form No. 1711 to receive consideration for this position. The form may be phases of radio and television seeks positioc obtained by calling or writing the address below. Applications must be received by March 15. as general manager where past experience,. 1983. Apply to: Alan L. Taylor, Assistant Director of Personnel, National Endowment for the can be fully and profitably utilized. All market Humanities. 806 15th Street, NW. Room 410. MS 150, Washington. DC 20506. Telephone: .1..t, .1 Wide Box P -4. 202 -724 -0356. An equal opportunity employer.

ALLIED FIELDS DIRECTOR JOURNALISM PROGRAMS Public Notice Continued Help Wanted Technical Lxpenenced detail -orientea executive for a national organization. Speaking. writing skills PUBLIC NOTICE CHIEF ENGINEER a must. Minimum six years media background. Applications for cable television license. Town of Box P -46. MAINTENANCE ENGINEERS Resume, and salary to Boylston, Massachusetts. The town will accept applications for a cable television license Word Communications is accepting applications for pursuant to the regulations established by the Massa- chief engineer and maintenance engineer(s) for em- chusetts Community Antenna Television Commission ployment in its Los Angeles lape playback facilities. Public Notice (CATV). Applications may be filed at the address Applicants should have hands -on experience main- below until 12 noon on April 12. 1983. Applications taining Sony /Ampex /RCA 1" and 3(4" tape machines. must be filed on the Massachusetts CATV Commis- associated editing controllers. audio and video dis- PUBLIC NOTICE sion Form 100 and must be accompanied by a $100 tribution equipment. The chief engineer position re- non -refundable filing fee. payable to the Town of quires a minimum of five years' experience in broad- Boylston. Please file 15 copies of the application with Applications for cable television license. Holliston, casting or associated qualified experience. Mainte- the Town. A copy Of the application must also be filed nance engineer (s) require a minimum of two years' MA. The town of Holliston will accept applications for with the Massachusetts CATV Commission. All ap- hands -on experience with equipment listed above. a cable television license pursuant to the regulations plications received will be available tir public inspec These position openings will maintain a brand new established by the Massachusetts Community Anten- Lions in the Town Clerk's Office during regular Office Mate of the art system being constructed at this time. na Television Commission. Applications may be filed hours and for reproduction at a reasonable fee. This is Please send salary requirements and resume to: Lee the only period during which may be at the address below until 5.00 p m. on Monday. April applications Ullmann, Vice President, Operations. 10880 Wilshire filed. The Board of Selectmen of me Town of Boylston t 1. 1983. Applications must filed on the Massachu- Boulevard. Los Angeles. CA 90024. ECU be reserve the right to relect any and all applications. The setts CATV Commission Form 100 and must be ac- Board of Selectmen. 84 Main Street. Boylston, MA companied by a $100 non -refundable filing fee, paya- of 530 ble to the town of Holliston. A copy of the application shall also be filed with the Massachusetts CATV Com- mission All applications received will be available for Public inspections in the Town Clerk's office during Communications regular business hours and for reproduction at a reasonable fee. This is the only period during which applications may be filed. Board Of Selectmen, Town NOTICE OF AVAILABILITY Han. PO Bon 207. Holliston MA 01746. a request for a proposal for a cable communica- Help Wanted Programing. t ons franchise. The City of Forest Lake and the Town- ships of Forest Lake and New Scandia in Washington Production, Others County and the Township of Columbus in Anoka PUBLIC NOTICE County. Minnesota. invite proposals for a cable communications franchise. A copy of the instructions to applicants is available from the undersigned without AUTHORS WANTED BY charge. The complete request for proposals, including The technology /distribution committee of the Board of the preliminary franchise ordinance and application Public Radio will meet Febru- Directors of National on form. are available from the undersigned at a cost of 1983. issues. The NEW YORK PUBLISHER ary 22 and 23. to discuss policy S40.00 per complete set. Proposals will be accepted meeting will be held in rooms 208 -209 of the Canterb- Lead iii, ii- criits until April 22. 1983, at 4.00 p.m. All proposals will be ury Hotel, 1733 N Street. NW. Washington, DC from available for public inspection during normal business of all types: flit Irin, non-fiction. poetry, scholarly from 8:30 a.m. to 5.30 p.m. on February 22 and 8:30 hours at the Office of the Forest Lake City Clerk. 220 and Juvenile works, etc. Ni-' authors weleumed. a.m. to noon on February 23, 1983. For further informa- N. Lake Street, Forest Lake, MN. Each proposal shall Send for free, illustrated 411 -page In-uebure V -6$ this meeting. please Michael tion concerning contact be accompanied by a 52.000 non -refundable filing Valitntie Press. i1it W. 34 St., New fork. N.Y. 10001 A. Glass. NPR General Counsel. 202 -822 -2043. lee, payable to the Clerk of City of Forest Lake. Dated: feeary 26. 1983. Robert R. Houle. City Clerk. 220 N. te Street. Forest Lake. MN 55025. 612 -464.3550. SPECIAL NOTICE

Effective with the November 15, 1982 issue, For Fast Action Use ALL Broadcasting Magazine classified advertising BROADCASTING's Classified Advertising orders must be prepaid

Broadcasting Feb 7 1983 Employment Service For Sale Stations Continued

UNEMPLOYED OR SEEKING OBJECTIVE CRITIQUE? CHAPMAN ASSOCIATES' Major market talent /programers /consultants introduce two services. (1) Professional performance evalua- nationwide mergers & tions- telescoped tapes critiqued. Constructive re- acquisitions ports within 3 weeks. Fee S25 per critique. (2) Em- ployment marketing service -computerized. STATION CONTACT Registration S50 td employed or 6 months. Resumes & 3 cassettes required -additional dubs our respon- SE Major C1.0 FM 53.750K S1.600K Bill Chapman (404) 458 -9226 sibility. Potential employers negotiate through JH&A. R.Mt. Metro C1.IV/C1.0 S2.000K S550K Elliot Evers (213) 366 -2554 Check or money order must accompany orders. Jim R.Mt. Medium VHF -TV S1,940K S400K Greg Merrill (801) 753 -8090 Harrington & Associates. PO 12944. Box Pittsburgh. Mackin (207) PA 15241. M.Atl. Metro AM /FM S1,500K S600K Jim 623 -1874 SW Medium C1.IV S1,150K S300K Bill Whitley (214) 680 -2807 SW Medium AM /FM S775K S175K Greg Merrill (801) 753 -8090 SW Small Fulltime S575K S125K Bill Whitley (2141 680 -2807 RADIO JOBS FL Metro AM S525K S200K Bill Cate (904) 893 -6471 10.000 radio jobs a year for men & women are listed in SE Small Fulltime S410K S75K Mitt Younts (804) 355 -8702 the American Radio Job Markel weekly paper. Up to SE Small AM /FM S300K 29% Ernie Pearce (615) 373 -8315 300 openings every week! Disc Jockeys. newspeople & program directors. Small. medium & major markets. all formats Many jobs require little or no experience To receive offerings within your area of interest. or to sell. contact Chapman Co. Inc.. 1835 Savoy One week computer list. S6. Special bonus. 6 con Drive. Suite 206. Atlanta, GA 30341. (404) 458 -9226. secutive weeks. only $14.95 -you save S21' AMERI- CAN RADIO JOB MARKET, 8215 Don Gaspar, Las Vegas, NV 89108.

Consultants CLEARANCE SALE ALL RADIO STATIONS MUST GO! RADIO CONSULTING (11 Class A FM in 800.000 metro. Will sell at some price. Asking S1.5 in i 121 Combo in old South area. 18: 000. county exclusive. down to S450K and falling. (3) Excellent growing combo asking S2 mil ... now ready Limited Resources to deal. (4) Potentially a regional FM in a rural area. It's a C. S500K. terms. (51 Okla. class A FM. small, $350K Feel like David fighting Goliath? You can is 2 X's gross and 7 X's cash flow (6) Mo combo. can dominate multiple counties. Coverage AM. class C. FM. win your radio battle even if you have 51.3 mil. (7) Class A FM. great area. doing $265K. asking $600K. (81 Doubling coverage of Class A FM to in- limited resources. Hands-on, bottom -line ciude larger metro. $650K. let's deal. 191 Rural AM's in Illinois and in Idaho. About S650K each. +dies and programming consulting by experienced manager who specializes in These properties either have a lot of potential upkick or they have a good history of earnings and are priced getting the job done against staggering accordingly odds. 1- 800 -237 -7500 John Mitchell and Associates ./ P.O. Box 1065 Shreveport, LA 71163 318-868-5409 Radio Programing COMEDY'S IN! "THE GROUCH CLUB "' Longest- running laugh schtick in the business. For Sale Tremendous audience loyalty. Sponsor Wilkins grabber. YOUR PRICE. TV and Associates FUN SEEKERS, Inc. UHF Media Brokers (216) 231 -9335 Independent MD AM S400.000 25% Major (top 20) Market IA FM S325.000 30% AZ AM S35.000 downpaymenl The MEMORABLE Days PA AM S35.000 downpayment of Radio LA FM S20.000 downpayment 30- minute programs from Ine golden age :i. radia TN AM S30.000 downpayment v.Dif' - DRAM. COMEDIES ' 4 5rl,iiES SlitN..i r'C7'ON IA AM S35.000 downpaymenl included ,n each series BROADCASTING BROKER SC AM S30.000 downpayment Prograrr Distributors 1ii 1 1029 PACIFIC STREET NY AM S20.000 downpayment irdP I MN AM/FM downpayment SAN LUIS OBISPO, CALIFORNIA 93401 S35,000 CO FM S30.000 downpayment 805- 541 -1900 RESIDENCE 805 -544 -4502 VA AM S25.000 downpayment GA AM $20,000 downpayment Wanted To Buy Stations KY FM S50,000 downpayment SD AM S40.000 downpayment FM OR AM /FM AM /FM 109 North Main, 2nd Floor Aggressive young management UPPER MIDWEST Sioux Falls, SD 57102 605 /338-1180 group seeks FM or AM /FM combo. Northeast metro or suburban 1,000,000 plus market. Tremendous market. All replies confidential. potential. S1,500,000, terms availa- Write Box M -171. ble. Write Box P -3.

For Sale Stations H.B. La Rue, Media Broker WESTERN TV STATION AM RADIO TV CrY ...0. RADIO STATION West Coast Profitable, modern VHF network 44 Montgomery Street. 5th Floor. San Fran- affiliate in 3- station growth market. Washington, DC area. cisco, California 94104 415 434 1750 S4.000.000. Respondents please East Coast $1.2 million- terms. provide financial qualifications. Box 500 East 77th Street. Suite 1909. New York, P NY 10021 212,2880737 P -10. Please write Box -12.

Broadcasting Feb 7 1983 For Sale Stations Continued Books For Broadcasters R.A.Marshall 6,Co. Media Investment Analysts & Brokers T5213 HANDBOOK OF RADIO PUBLI- A CITY & PROMOTION, by Jack Bob Marshall. President rdac.Doiia:d This handbook Is a vir- tual promotion encyclopedia - Dick Briggs, formally Director of Research and Develop- ., over 250.000 words, os ment for Morris Newspaper Corporation has joined R.A. 1.500 on -air promo themes adapt Marshall & Company in our Hilton Head office. Dick has ble to any format. and over 350 cor: 24 years experience in radio, television and newspapers tests, stunts, station and personality promos' idea in mar- One alone of the with an extensive background acquisitions, hundreds offered can be worth many keting, management and journalism. times the small cost of this Indispen- sable sourcebook 372 pages. 8 -, x

i t t 1" In SOS .\ t'6.Lu,.l \I.,II llrlìcr l ruo-r. I ill,,,n I ir:d LLud. .nuh \ .,r,dii,.i 1447n n0 n.1:.S, i I bound long -life 3 -ring binder .n..1r..L.IIIL.. Irr.,.;`>`+ iiin1.IOS4 $34.95

T5541 VIDEO TAPE PRODUCTION Class C 100.000 watts. Large Mississippi AND COMMUNICATION TECH- BILL - DAVID City. 51.8 million. NIQUES, by J.L. Ef rein. A corn. Fulltimer. Northern Alabama. Fantastic buy. ASSOCIATES $570,000. plete text on the production of 6 stations, NC. video recording for effective com- BROKERS - CONSULTANTS 16 stations, TN. munications. Tells how to put pro- AM -FM, western VA. Nice town. $690,000. fessional 303 - 636 -1584 Daytimer in large WY city. $250,000. techniques to work in AM -FM Arizona. industrial, 2508 Fair Mount St. $400,000. commercial, and school 4 stations, FL. applications. 256 pps., 100 Illus. Colorado Springs, CO 80909 AM -FM. Class C. Large GA coastal city. $3.7 million. 512.95 AM -FM. NE Indiana city. $670,000. FM. Nice town. Northern Ohio. 5240,000. Low power TV CP covering 12.000. So. Ga. 515,000. Fulltimer in So. CA coastal city. $600,000. T51161 TELEVISION PRODUCTION 88 LISTINGS NATIONWIDE HANDBOOK. by Doug Wardwell. UHF TELEVISION CALL TO GET ON OUR MAILING LIST PhD A complete guide to plan- CONSTRUCTION PERMITS BUSINESS BROKER ASSOCIATES ning, staging and directing a TV 615- 756 -7635 (24 hours) production. For those involved in Several markets available. Medium any phase of TV production, or who & small. Call Bill Kitchen, Quality want to learn how the system Media Corp.. 404- 324 -1271. works. this is a working guide dealing with every aspect of this BOB KIMEL'S art. It offers an easy -to -grasp explanation of the workings of televi- NEW ENGLAND MEDIA, INC. sion program production and MAJOR MARKET POWER AM transmission and the vital func- tions the management /production FOR SALE Excellent facility- 5850.000 Terms available team must fulfill. Then, the author tells how to use cameras and re- VT. 05478 Class IV AM with Class A FM (applica- B DR1fC8Al OR. ST. ALBANS, lated equipment, lighting, make- 807-574.5963 tion for Class C filed). Property includes 807574.3159 up, sound, visuals. graphics set- solid brick building, 1500 square feet, in tings and props to achieve the city residential area. plus four valuable desired effect and result. He also sound advice on direction, acres in housing development area on offers on- camera appearance and per- the edge of town. Equipment updated formance. and electronic editing of and all in a fast growing Rocky Moun- the tape recording for final refine- tain major market. Price is $950.000, S15.000 Cash and ment. It's a book designed not only with 29 percent down and the balance Appropriate Credit /Collateral to teach, but to use as a day -to -day at low interest long term. Prospectus Buys a Radio Station guide. too, 304 pps., 406 dlus available to financially qualified person. Great Market 515.95 Write P.O. Box 583, Rupert, ID 83350, or California call 208- 436 -3251. BROADCASTING BOOK DIVISION 1735 DeSales St., N.W. 901/767-7980 BROADCASTING BROKER Washington, D.C. 1029 PACIFIC STREET 20036 MILTON Q. FORD & ASSOCIATES SAN LUIS OBISPO. CALIFORNIA 93401 Please send me Pooh (s) num MEDIA BROKERS -APPRAISERS 805- 541 -1900 RESIDENCE 805- 544 -4502 bet(s) My _ payment 1s "Specializing In Sunbelt Broadcast Properties" enclosed 5050 Poplar Suite 816 Memphis,Tn. 38157 Name Firm or call letters CLASS C FM FOR SALE TOP 25 MARKET, WEST COAST 5 KW Florida. Medium market. Underdeveloped station with excellent Class C signal $525,000. Address in large West Coast metro. Well- equipped. Asking price based on realistic appraisal of current cost of 5 KW. Mississippi. metro City money. Excellent station for growing group owner. market. $425,000. Write Box Write Box P -44. State Zip P -29.

Broadcasting Feb 7 1983 For Sale Stations Continued

CLASS A FM Dan Hayslett WALKER MEDIA & A 1.i it, IC Small Midwest market. Exclusive county coverage of almost 50.000 population. Outstanding ownedopera- MANAGEMENT INC. tor or small group operator opportunity Asking $400: 000. with $125.000 down and balance seller financ- RADIO, TV, and CATV ing. Gross billing at S250.000 annual level. Write Box J Florida FM. Excellent market (214) 691 -2078 P -41. - Texas profitable. $1.9 million. 11311 N. Central Expressway Dallas,

813- 778 -3617 SUPERIOR 5000 WATT SIGNAL John F. Hurlbut EXCELLENT AM OPPORTUNITY FULLTIME AM P.O. Box 1845 Top rated AM facility in top 50 Sunbelt market. Beach, FL 33509 Asking price well below twice annual Holmes revenues. Excellent value in AM similar to FM Texas medium market. values of early 1970s. Write Box P -50. $800,000- terms. Please reply Box P -13. THIS PUBLICATION FOR SALE IS AVAILABLE Florida East Coast fulltime 1 KW AM. IN MICROFORM Growth market. Priced roughly 2 1/2 X FORMER FBI only -no brokers. In- University Microfilms gross. Principals International RADIO COMMUNICATIONS quire Box P -31. STATION 300 North Zeeb Road, 2500 square feet on 10 acres zoned for radio Dept. P.R., Ann Arbor, station. 32 miles from Wash.. D.C. S124.000- MI 48106 owner financed. Call Tom Moore, 703- 347.9100. ERA -VIP Really.

BROKERAGE For Fast Action Use Over twenty years of service to Broadcasting Appraisals Brokerage Analysis Westgate Mall, Bethlehem, PA 18017 215-865-3775 THE HOLT CORPORATION Classified Advertising

BROADCASTING'S CLASSIFIED RATES

Payable in advance. Check or Money order only. Payment dable, and are returned to the sender. must accompany order. Rates: Classified Listings (non -display) Help Wanted: 85c When placing an ad, indicate the EXACT category desired: per word. $15.00 weekly minimum. Situations Wanted: (per- Television, Radio, Cable or Allied Fields; Help Wanted, or sonal ads) 50c per word. $7.50 weekly minimum. All other Situations Wanted; Management, Sales, etc. If this informa- classifications; 95c per word. $15.00 weekly minimum. tion is omitted, we will determine the appropriate category Blind box numbers: $3.00 per issue. according to the copy. No make goods will be run if all information is not included. Rates: Classified Display: Situations Wanted (personal ads) $40.00 per inch. All other classifications: $70.00 per The publisher is not responsible for errors in printing due to inch. For Sale Stations, Wanted To Buy Stations, and Public illegible copy. All copy must be clearly typed or printed. Notice advertising require display space. Agency commis- Deadline is Monday for the following Monday's issue. Orders sion only on display space. and /or cancellations must be submitted in writing. (NO Publisher reserves the right to alter Classified copy to con- telephone orders and /or cancellations will be accepted). form with the provisions of Title VII of the Civil Rights Act of Replies to ads with Blind Box numbers should be addressed 1964, as amended. to (box number) c/o BROADCASTING. 1735 DeSales St., N.W., Word Count: Include name and address, Zip code or phone Washington, DC 20036. number including area code counts as one word. Count Advertisers using Blind Box numbers cannot request audio each abbreviation, initial, single figure or group of figures or tapes, video tapes, transcriptions, films or VTR's to be for- letters as one word. Symbols such as 35mm, COD, PD, etc. warded to BROADCASTING, Blind Box numbers. Audio tapes, count as one word. Hyphenated words count as two words. video tapes, transcriptions, films and VTR's are not forwar- Publisher reserves the right to abbreviate or alter copy.

Broadcasting Feb 7 1983 Tatos & 1-ort res e

Chris Davala, operations manager, WGST(AM) division, Hearst Corp., Pittsburgh, as resi- Media Atlanta, named station manager. dent controller. WTAE encompasses WTAE- AM-TV and WXKX(FM) Pittsburgh. Neil McHugh, senior VP, cable division, Via- James Sheehan, senior VP, chief financial com. New York, named VP and general man- officer; Martin Greenburg, VP, radio, and Da- Glenn Koach, director of financial planning ager, Viacom World Wide. vid Lane, VP, TV, Belo Broadcasting Corp., and analysis, Tribune Company Cable Com- Dallas, elected to board of directors. munications, Mahwah, N.J., named control- Appointments, American Cablesystems, ler of Tribune's Tampa (Fla.) Cable Television Boston: David Keefe, general manager, Quin- Dan Kelley, head of own Los Angeles market- Inc. cy. Mass., system, to VP and regional man- ing and promotion company, joins WYDD(FM) ager, Massachusetts operations; George Pittsburgh as operations manager and pro- Peggy Milner, accounting supervisor, Reliable Douglas Ill, regional manager, New York op- gram director. Insurance Co., St. Louis, joins KMOX -TV erations, to VP. advertising and program de- there as manager of finance. velopment; Anne Bailey Berman, director of Roy Coffman, program director, KYNN -AM -FM development, to VP, corporate development, Omaha, named operations director. Steven Wishner, director of financial ser- and Roni Lipton, VP, program development, vices, Viacom International, New York, to newly created position of VP, business and Larry Scott, operations manager, KSBY -TV San named assistant treasurer. government relations. Luis Obispo, Calif., joins KCOY-TV Santa Ma- ria. Calif., in same capacity. Carl Falvo, executive VP, WCPA(AM)- Marketing WQYX(FM) Clearfield, Pa.. named president Jim Freeman, general sales manager, WSBT- of parent Clearfield Broadcasters Inc. TV South Bend, Ind., named assistant general Appointments, BBDO, Detroit, following manager, WSBT-AM -TV and WTHQ(FM) South acquisition of Dodge automotive accout: Wil- Barry Elson, VP, Bend. Joe Kelly Jr., program director, liam Oswald, from Kenyon & Eckhardt, De- corporate develop- wsBT(AM)- WTHQ(FM), named director of radio troit; Kenneth Steadman, from J. Walter ment, United Cable operations for stations. Thompson, Detroit, and Phillip Seth, from Television, Denver, Young & Rubicam, Detroit, to senior VP's - joins Cox Cable Com- Robert Kerstein, controller, Falcon Commu- supervisors. Eugene McCarthy, munications, Atlanta. management nications, Los Angeles, named treasurer and from J.Walter Thompson. Detroit, to senior as VP and general chief financial officer. manager, Western division, for Cox Cable systems. Pat Armstrong, manager of budget, Ameri- can Television & Communications, Denver, Nick Evans Jr., VP and named director of budget. Faon general manager, WAGT-TV Augusta. Ga., named president and W. Dillaway Ayres Jr., director of business general manager. planning, ABC Inc., New York, named director, corporate planning. Glenn Elliott, man- Guy Hempel, station manager, wmt- -TV Tole- ager, corporate planning, named associate di- do, Ohio, named general manager. rector, corporate planning.

Gary Mizga, in charge of Minnesota Cable- Robert Niles, director, network pricing, NBC - systems, Southwest, Rogers Cablesystems, TV, New York, named VP, marketing. Minneapolis, named executive VP and regional manager, in charge of all Minneapolis Greg Ballard, from Mintz, Levin, Cohn, Fer- area cable TV operations. ris, Glovsky & Popeo, Washington, joins Turner Broadcasting, Washington, as assis- Ray Clemons, manager, Alabama area, Storer tant general counsel. Linda Freeman, from Cable. Montgomery, Ala., named VP, oper- government relations department, National ations, Southeast region, based in Sarasota. Cable Television Association, Washington, Fla. Wayne Watkins, manager, Georgia area, joins Turner there as director of congressional Albany, Ga., succeeds Clemons. relations.

David Pearlman, general sales manager, Nick Pond, corporate director of sports devel- Sherlee Barish. Executive recruitee Group W's KJQY(FM) San Diego, named VP opment, Capitol Broadcasting, Raleigh, and general manager of Group W's KODA(FM) N.C., named corporate director of special The best there is, because she's Houston. projects, been doing it longer and better Television news is her specialty: Hal Rosenberg, VP and general manager, Janine Hill, VP, Salmon Brothers Inc., New Anchors, reporters, meteorologists, KFSD -FM San Diego, named senior VP of par- York, joins lime Inc. there as assistant trea- sportscasters, news directors and ent Lotus Communications. surer. news producers. Call her. Herrn Gebert, sales manager, KHEP -AM -FM Suzanne Westcott, research director, Phoenix, named general manager. WCX1(AM) Detroit, joins WXYZ(AM)- WRIF(FM) BROADCAST PERSONNEL, INC. there in same capacity. 527 MADISON AVENUE Peter Coughlin, general sales manager, WCMF(FM) Rochester, N.Y., named station Mark Mayo, manager of general accounting, NEW YORK CITY, 10022 manager. Buffalo (N.Y.) Courier Express, joins WTAE (212) 355 -2672

Broadcasting Feb 7 1963 99 VP, executive director of media services. Ray ate, A -K TV, named account executive. Ray Heacox, marketing and retail sales man- Schneider, from Chrysler Corp., Detroit, to ager, KGW -TV Portland, Ore., named local senior VP, chief financial officer. Thomas Ne- John Hanington, account executive, indepen- sales manager. man, from BBDO, New York, to senior VP, dent/blue team, Blair Television, New York, director of research. William Williams, from named assistant sales manager of team. Faye Wagner, account executive, KVIQ(TV) Kenyon & Eckhardt, Detroit; David Hubbard, Eureka, Calif., named to newly created posi- from Grey Advertising, Detroit, and Edward Barbara Thompson, operations coordinator, tion of local agency coordinator. Klosterman, from J. Walter Thompson, De- Torbet Radio, Detroit, named account execu- troit, to VP's- account supervisors. Karen Rit- tive. Mike Tonarelli, from Lanier Business Pro- chie, from Campbell -Ewald, Detroit, and Ted ducts, Tulsa, Okla., joins KBEZ(FM) there as Zahrfeld, from J.Walter Thompson, Detroit, Mary Sue McCleish, media planner, Tatham - account executive. to VP's -media directors. Susan Stoll, from Laird & Kudner, Chicago, named media su- Allen, manager, Pacific division, Pro Ra- Rockwell International, Detroit, to VP, man- pervisor. Bob Los Angeles, and Rick White, sales manager of TV -radio operations. Kirk Beaure- dio, ager, KMJK(FM) Lake Oswego, Ore., join gard, from W.B. Doner, Baltimore, to senior Susan Harris, account executive, Maurer, KJiJ(AM) Phoenix- KEZC(FM) Glendale, Ariz., VP, associate creative director. Garry Niel- Fleisher, Anderson & Conway, Washington as senior account executives sen, from Campbell- Ewald, Detroit; Robert communications and advertising agency, Foster, from McCann -Erickson, Los Ange- named director of advertising. Theo McCullough, account executive, ABC les, and John Gahagan, from J.Walter Spot Sales, San Francisco, joins KPIX(TV, Thompson, Detroit, to VP's- associate cre- Eric Bosch, local sales manager, WMCA(AM) there in same capacity. ative directors. Gary Lamont, from Camp- New York, joins Television Bureau of Adver- bell-Ewald, Detroit, and Tom Clarke, from tising there as marketing sales executive, na- Humpage, from WGAR(AM) Cleve- !.Walter Thompson, Detroit, to VP's -art su- tional sales division. Thomas land, joins wKYC -TV there as account execu- pervisors. H. Kyle Given, from Campbell - Ewald, Detroit, and James Brown, from Linda Marconi -Dorminey, account executive, tive. McCann- Erickson, Detroit. to senior televi- ABC -TV Spot Sales, Chicago, named Mid- sion producers. Charles Seelhoff, from west sales manager. McCann- Erickson, Detroit, to VP- business Programing manager, television production. David Dres- Randall Mosher, art director, Sive & Associ- chel, from Campbell- Ewald, Detroit, to sen- ates, Cincinnati, named manager, art ser- Frank Mancuso, president, distribution divi ior television producer. vices. sion, Paramount Pictures Corp., Los Ange les, named president, motion picture divi Helen Sullivan, account executive, Henry J. sion. Donna Blythe and Kerry Hamilton, associate Kaufman & Associates, Washington, named media directors, Ingalls Associates, Boston, account supervisor. named VP's. Phillip Blumberg, VI in charge of creativ( David Nelson, general sales manager, - Clark Montgomery, affairs, ABC Motiot WTGP(AM) Washington, joins wcFL(AM) Chi- Pictures, Los Ange senior VP, Grey Ad- cago in same capacity. vertising, New York, les, joins Home Bor New York, it named executive VR. Office, Ben Canada, local sales manager, wVUE(TV) new post of director o New Orleans, named general sales manager. development, origina John Baker, senior art Joanne Hilton, sales assistant, WAFB -TV Ba- programing, Eas director, and James ton Rouge, joins WVUE, succeeding Canada. Coast. Mott, VP, creative supervisor, Barickman Dennis DeMichele, general sales manager, VP, syndi Advertising, division Hal Gaba, wFBC -AM -FM Greenville, S.C., joins WMC -FM Blumberg acquisitions of Doyle Dane Bern- cation Memphis as sales manager. Los Angeles bach, Kansas City, Embassy Communications, Montgomery Mo., named VP's, named president of newly created Embass; Earle Curtice, account executive, KFSD -FM Pay Television, and VP Embassy Commu group creative directors. of San Diego, named sales manager. nications. Diane Niedermah, media supervisor, Need- Bob Huntley, local sales manager, WSOC -AM- Joseph Greene, VP and general sales man ham. Harper & Steers /USA, Chicago, named FM Charlotte, N.C., joins WSB -AM -FM Atlanta ager, 20th Cen associate media director. telecommunications division, as radio sales manager. tury-Fox Film Corp., Los Angeles, name' senior VP, domestic syndication. Larry Har Dennis Schmidt, group creative director, Appointments. WTAR(AM) -WLTY(FM) Norfolk, ris, VP, business affairs, telecommunication Grey Advertising, New York, joins Long, Va.: Thurman Worthington, national sales division, named senior VP. Haymes Winston- as & Carr, Salem, N.C., manager, to general sales manager; Ed John- senior VP, creative services. son, regional sales manager, to national and Sheryl Hardy, director of TV international ad regional sales manager, and Cindy Butler, ac- ministration and client relations, televisio Arlyne Goldberg, director of client services, count executive, to sales promotion manager. distribution division, MGM /UA Entertain Bruce J. Blume Inc., New York, named VP. ment, Los Angeles, named to newly create. client services. Rick Keilty, local sales manager, WCMH -TV position of VP, international marketing an Columbus, Ohio, named manager, marketing administration. Judith Hofscher, VP, associate media direc- and sales development. tor, Ketchum Advertising, Pittsburgh, named Jeanne Grady, film acquisitions director, Bra media director. Dan DuVall, regional account executive, vo and Escapade /Playboy Channel, Rainbon WBTV(TV) Charlotte, N.C., named national Programing Services, Woodbury, N.Y., join Janet Bachus, assistant account executive, sales manager. Playboy Cable Network, New York, as VI Kenrick Advertising, St. Louis, named me- director of film acquisitions. dia supervisor. Susan Singer, from KECH(TV) Salem, Ore., joins KGW -TV Portland, Ore., as account man- Scott Spiegel, director of creative affairs, Th James Leary, account executive, NBC/inde- ager. Konigsberg Co., Los Angeles independer pendent team, Avery- Knodel Television, production company, joins ABC Entertair New York, named assistant sales manager of D.J. Wilson, account executive, KIRO -TV Seat- ment there as executive producer, motion pic team. Christopher Greiner, marketing associ- tle, named TV sales department manager. tures for television.

Broadcasting Feb 7 1983 100 Bob Williams, production manager, defunct D. Wendel Attig, from KTUL-TV Tulsa, Okla., CBS Cable, New York, joins The Disney joins WKBW -TV Buffalo, N.Y., as manager, Changes at BPI. Lawrence B. Taishoff, Channel, Los Angeles, as director of oper- commercial production department. president and publisher of Broadcasting ations. Art Reynolds, VP, marketing and pro- Publications Inc., has announced staff graming, Oak Media Development Corp., David Wilson, program consultant, Frank N. changes effective Feb. 1. San Diego, joins The Disney Channel, Los Magid Associates, Marion, Ohio, joins David N. Whitcombe has been named Angeles, as VP, sales and marketing. KRON -TV San Francisco as program manager. vice president/operations. Gene Ed- wards becomes director of sales and David MacFee, VP, Schulke Radio Produc- Craig Pushard, sports anchor, WMTW -TV Po- marketing while maintaining responsibi- radio tions, South Plainfield, N.J. -based pro- land Spring, Me., named sports director. lity for clients in the South. Philippe E. graming syndicator, named executive VP. Boucher has been named assistant trea- Dawn Bouzeos, from WFRV -TV Green Bay, surer and controller following the retire- Gail day- KNTV(TV) San Jose, as Kobe, executive producer, defunct Wis., joins Calif., ment of Irving C. Miller, vice president New York, joins time serial, Texas, NBC -TV, sports anchor. and treasurer. Miller will serve as financial Guiding Light serial, CBS -TV there, in same consultant to BPI on a part-time basis. capacity, succeeding Allen Potter, who joins Others retiring include senior editors NBC -TV as executive producer, Another Frederick M. Fitzgerald and Rocco Fa- World. News and Public Affairs mighetti, both of whom have been retained as editorial consultants. Oscar Lawson, producer, and Jose Roberto Al Vecchione, executive producer, Gutierrez, associate producer, Nuestra %unn MacNeill VP lia, Hispanic Telecommunications Network, Lehrer Report, named and general manager of newly formed MacNeil/Lehrer -Gan- San Antonio, Tex., named VP's. county (Fla.) reporter. nett Productions, New York. Jim Weathers, VP, special projects, Metro- Cynthia Keller, anchor-reporter, WCKY(AM) general media Producers Corp., Los Angeles, re- Evelyn Leopold, editor, news, Reu- Cincinnati, joins noncommercial WGUC(FM) named signs. ters North America, New York, to there as news and public affairs director. newly created position of associate editor, responsible for editorial quality of service Jeffrey Weiss, legal counsel, Barry & Enright Appointments, KING -TV Seattle: Gene Greer, worldwide. weekday Productions, Los Angeles, named VP, busi- from KNTV(TV> Omaha, to 5 p.m. news ness affairs. news producer; Liz McHale, morning Greg Caputo, assistant news director, wBBM- producer, to 6:30 p.m. weekday producer, TV Chicago, named news director, and Lisa Yaekel, from KoMO -TV Seattle, suc- Jeffrey Snetiker, director of finance, televi- ceeds McHale. sion productions division, Paramount Pic- Bob Janis, assignment editor, WHTM -TV Har- tures Corp., Los Angeles, joins Group W risburg, Pa., named news director. Leila Bernice Grant, news writer,wCBS(AM) New Productions there as controller. McDowell -Head, from WKYS(FM) Washing- York, joins UPI there as executive assistant to ton, joins maHTM -Tv as general assignment re- president. Midge Murphy, associate director of con - porter. :racts, ABC Motion Pictures, Los Angeles, Burt Goodman, news director, KARZ(AM) named director of contracts. Michael Dreaden, coordinating producer, Phoenix, joins Associated Press there as WNBC- V New York, joins WNYT(TV) Albany, broadcast editor. Joseph Fulmino, manager of affiliate audits, N.Y., as news director. Showtime, New York, named director of af- Henry Medrano, KTBC -TV Austin. Tex., joins filiate audits. Hal Goldin, reporter, WLAQ(AM) Rome, Ga., KTTV(TV) Los Angeles as assignment editor. named news director. William Avery, news director, WNEM -TV Bay Charles Sykes, senior editor, Milwaukee Mag- City, Mich.. named program director. Jane Waldman, news editor, w(LD(AM) Bos- azine, joins wISN -Tv Milwaukee as coordina- ton, named news director. tor of investigative unit. Roy Lind, air personality, WJDA(AM) Quincy, Appointments, WCPX -TV Orlando, Fla.: Joe assignment editor, KHQ -TV Spo- . named program director. Matt Shelley, Mittiga, assignment editor, to assistant news kane, Wash., joins KGw -TV Portland, Ore., in Chuck Urban, member of programing staff, director; Robin Smythe, news assistant, to as- same capacity. KYNN -AM -FM Omaha, named program direc- sistant assignment editor; Lauren Kreshover, tor, succeeding Roy Coffman (see "Media," from WKIS(AM) Orlando, to news assistant/ Glen Brandow, afternoon anchor-reporter, above). associate producer, and Claire Metz, from WCKL(AM) Catskill, N.Y., joins WTRY(AM) WESH -TV Daytona Beach, Fla., to Volusia Troy, N.Y., as afternoon anchor.

Carey Curelop, program director, WABX(FM) Detroit, joins WYNF(FM) Tampa, Fla., in same capacity. Dan Wilson, from KPUR(AM) Amarillo, Tex., the most experienced joins KJYO(FM) Oklahoma City as program director and air personality. executive recruiting firm in Richard Wager, from WKID(TV) Fort Lauder- broadcasting dale, Fla., joins WISH -TV Indianapolis as pro- and cable duction manager. More than 16 years as specialists in the communications industry. For a confidential discussion, call 312- 394 -9330. Bob Ridle, operations manager, WKDW(AM)- WSGM(FM) Staunton, Va., joins WTAR(AM)- WLTY(FM) Norfolk, Va., as production manager. X/Ze & .510170-7/, John Fischer, from WNEP -TV Scranton, Pa., ONE CROSSROADS OF COMMERCE joins WGR -TV Buffalo, N.Y., as executive ROLLING MEADOWS. ILLINOIS 60008 producer, PM Magazine.

Broadcasting Feb 7 1983 101 Linda Schaefer, co -anchor and reporter, KCST- Appointments, Jay Rose Sound, Boston com- public relations assistant. TV San Diego, joins KTBC -TV Austin, Tex., as mercial production studio, specializing in ra- co- anchor. dio and television commercials: Carol Gor- Appointments, advertising and promotiof mally, director of advertising and promotion, department, WJLA -TV Washington: Kathl Dev Fred MacFarlane, bureau chief, California WEEI(AM) Boston, to head of studio marketing lin, producer-writer, KDFW -TV Dallas, to on Public Radio, Sacramento, joins Kentucky development and sales; Donald Goonan, mu- air promotion manager; Emily Barr, fron Educational Television, Lexington, Ky., as sic librarian, to chief audio engineer; Nanci KSTP -TV Minneapolis, and Marilyn Tone public affairs producer. Hersh, soundtrack engineer, Tabby Andriello baum, film editor, WJLA -TV, to producers studio, New York, succeeds Goonan; Andre writers. Terry Thill, reporter, wroL -TV Toledo, Ohio, Kolarevic, maintenance engineer, to technical named noon news anchor. Deborah Baker, director, and Gail Dufosse, from WBCN(FM) Jim Byrne, media information manager from Medill News Service, Washington, Boston, to production editor. WNEV-TV Boston, joins WCVB -TV there a joins WTOL -TV as reporter. public relations representative. Jim Schoedler, from RCA Corp., Cherry Gayle Conner, from WLEX -TV Lexington, Hill, N.J., joins Videosmith Inc., Philadel- Ky., joins WLKY-TV Louisville, Ky., as news phia video production facility, as chief engi- Allied Fields photographer- reporter. neer. Joseph Holmes, director of military televi Appointments, WCPX -TV Orlando, Fla.: Cliff Ronald Marsiglio, director of marketing, Syl- sion and radio services, White House, Wash Oliver, 6 p.m. producer, to special projects vania brand, NAP Consumer Electronics ington, named special assistant by Presiden producer; Jorge Figueredo, I I p.m. produc- Corp., Knoxville, Tenn., named VP, product Reagan. Holmes has been overseeing compi er, succeeds Oliver; Carolyn Reitz, weekend planning, color television. Louis Slangen, di- lotion of television record of Reagan Presi producer, succeeds Figueredo; Carole Nel- rector of business planning, audio, NAP- dency. son, anchor, WFIV(TV) Orlando, to noon and CEC, named VP, product planning, pur- 6 p.m. anchor, and Larry Mullins, reporter, chased products. Melville Weiss, VP and research director WHLY(FM) Leesburg, Fla., to reporter. Scarborough Research, New York, joins Me Phil Hayes, chief engineer, KFXM(AM) San diamark Research there as VP, research Cora Ann Mihalik, anchor -reporter, WJKW-TV Bernardino- KDUO(FM) Riverside, both Cali- Christine Schlagheck, from Macro Commu Cleveland, joins WTCN -TV Minneapolis as fornia, joins KSHO(TV) Honolulu as chief en- nications, New York, joins Mediamark a weekend news anchor. gineer. sales executive.

Todd Wilson, from Cinemagraphics, Newton, Michael Koening, engineer, King Broadcast- Deaths Mass., joins WMTW -TV Poland Spring, Me., ing's KREM -TV Spokane, Wash., joins co- as news photographer. owned KGW-TV Portland, Ore., in same ca- Mitchell Wolfson, 82. pacity. chairman and presi- Tom Chisholm, from KNrv(rv) San Jose, Ca- dent of Wometco En- lif., joins WCBS -TV New York as weather an- terprises, Miami. chor. Promotion and PR since company in 1925, diec Joe Spencer, reporter, WXYZ -TV Detroit, of heart attack Jan. 2f joins ABC News, Chicago, as correspondent. Elizabeth Randall, director, print advertising, at Mount Sinai hospi- West Coast, CBS Entertainment, Los Ange- tal, Miami. Wometco . Angela Shelley, reporter, KSTP -TV Minneapo- les, named VP. Herman Aronson, director, group owner of sir lis-St. Paul, joins KTTV(TV) Los Angeles in operations and creative services, advertising TV's and one FM, wat same capacity. and promotion, East Coast, CBS Entertain- started by Wolfson anc ment, New York, named VP. Wolfson his brother-in -law Sid- ney Meyer as Wolfson -Meyer Theater Co. it Susan King, administrative assistant to presi- 1925 with construction of Capitol Theater Technology dent, Creamer Dickson Basford/New Eng- Miami. Company expanded into chain of the- land, Providence, R.I. public relations firm, aters and got into broadcasting in 1948 witt Seth Baker, president, Reeves Communica- named office manager. construction of Florida's first television stations, New York, resigns to form own corn - tion,WFVJ(TV) Miami. Today, in addition tc munications firm in Los Angeles. Marvin Maureen Corray, writer-producer, creative soft drink bottling division and entertainmen Green, chairman and chief executive officer, services department. wit au-Tv Peoria, Ill., division that encompasses theaters and touris Reeves, assumes Baker's post. named creative services director. attractions, Wometco's stake in electronic media includes subscription television ser- James Faust, general Mercedes Sandoval, assistant promotion di- vice and its Wometco Cable TV subsidiary. manager, cable televi- rector, WKHK(FM) New York, named promo- Wolfson is survived by son and daughter. sion, subscription tion and advertising director. television and video- Malthon M. Anapole, 56, chairman of depart text, Zenith Radio Scott Brickell, promotion manager, WHP -AM- ment of mass communications, Lycominl Corp., Glenview, Ill., FM-Tv Harrisburg, Pa., named director of cre- College, Williamsport, Pa., died of heart at named executive di- ative services and promotion. tack Jan. 23 at Williamsport hospital. He is rector and general survived by his wife, Norma, one daughte manager. Doug Smith, master control operator, and two sons. WNNE(TV) Hartford, Vt., named promotion Richard Smith, head production assistant. Carlton Nopper, 74, former chief engineer of project team for in- WMAR -TV Baltimore, and engineer at statioi Faust stallation of FDR (first Bobbi Wedlan, director of development, Den- for 32 years, died of cancer Jan. 28 at Greate data resources) computer system, Warner ver Art Museum, joins noncommercial KERA- Baltimore medical center. He is survived b' Amex Cable Communications, New York, TV Dallas as director of corporate communi- his wife, Adelaide, two sons and two daugh named VP, information systems and data ser- cations and promotion. Jonnie England, ters. vices. publicist, KERA -TV, named assistant director. Sandra Brown, 23, intern, legal department National Association of Broadcasters, anc Jack Hammar, manager of manufacturing op- Joan Jackson, marketing specialist, Data- student at UCLA, Los Angeles, died of hear erations, Tocom Inc., Dallas, named VP, max Computer Corp., Owensboro, Ky., joins attack Feb. 2 at George Washington hospital manufacturing. Keller -Crescent Co., Evansville, Ind., as Washington. She is survived by her parents.

Broadcasting Feb 7 1983 102

L estate

Mutual's Larry King: news and information program to fill the void left by other networks after their last Five years of questions newscasts at 11:30 p.m. and he's still curious Initially, Mutual carried Long John Ne- bel's all -night radio call -in show from The Larry King Show debuted with 28 affili- WMCA(AM) New York. But it was difficult to ates on the Mutual Broadcasting System Jan. take a local show national, King explains, 30, 1978. Today it serves 272 stations. Last and Nebel fell victim to cancer and was un- week King and company celebrated the able to continue. Little had watched King show's fifth anniversary with a live broad- rise in the Miami market and was impressed cast from the Palm restaurant in Washington with him as a sports announcer "who was where many of King's famous guests re- very good at color and play -by- play." Al- turned, not to toast him, but to continue the though Little remembers his first idea was to conversation. King says it's not his style to have the all -night show include five different receive accolades; when assembled with the hosts in five different cities, he quickly was famous and glamorous, he would rather ask struck by King's "audio charisma" and asked the questions. him to do the show single -handedly. Questions are King's trade. His show, Like an amoebic organism, The Larry which airs live via satellite from midnight to King Show has begun to divide and reproduce 5 a.m each weeknight, has become as popu- Larry King -host, The Larry King Show, Mutual itself. Last week, Mutual began transmitting lar as the guests he interviews. His lineup is Broadcasting System, Arlington, Va.; b. Nov 19, In Focus, a two- and -a -half minute mini -in- studded with politicians, entertainers and 1933, as Lawrence Harvey Zeiger, Brooklyn, terview by Larry King with one of his N.Y.; announcer and personality, vAHR(AM) authors. King says he doesn't bone up for his air guests, to be aired by stations during day- [now wMBM] and WKAT(AM) both Miami Beach; interviews because he wants "to be in the time parts. In March, King will begin host- 1957 -59; air personality, WIOD(AM) and WnVJ(TV) same boat" with his audience. King thinks ing his own 90- minute TV interview show, both Miami, 1959 -1977; columnist, Miami News that he has a lead on his audience regard- which he as to his radio if and Miami Herald, 1967 -1978; present position describes similar ing his guest's then he may miss the He have three field, since 1978; divorced; daughter, Chaia, 15. show, but "capsulized." will obvious question. guests, each for 30 minutes, and include a King's five -hour show is divided between 12-minute call -in segment from viewers at a three -hour guest interview segment and a moment the manager's eye caught a glimpse the end. It is being produced by Post -News- two -hour "Open Phone America," where of a display advertisement in the newspaper week and distributed by MCA. So far, King King presides over a national call -in smor- for a retailer named King and assigned him reports, the show has been sold to 79 stations gasbord of comment, questions and sports that name. representing 72% national coverage. trivia. King's first interview show originated Has the heavy publicity made King a per- There were early signs that King would from a Miami Beach restaurant. He inter- sonality himself? "Oh sure," King responds, become a broadcaster. "I always wanted to viewed whoever walked through the doors, "you have to. In fact, if I didn't become a be in radio, I never wanted to do anything at first mostly waitresses and the restaurant personality, then I wouldn't be any good." else." King says his earliest memory is lis- staff, but later, once the show caught on, However, King follows one rule: "I'm never tening to the radio. He remembers looking at celebrities. King credits those early days, more of a personality than my guest." the radio set and being consumed with cur - when he never knew who was going to walk King looks at himself as both an inter- iousity about the people behind the voices. through the restaurant's door next, with hon- viewer and an entertainer, although "I'm an Growing up in the Bensonhurst section of ing his skill to conduct interviews without interviewer first." He explains he's an enter- Brooklyn, King was a "natural talker." But, formal preparation. tainer in the sense that he must "keep the he notes, not an actor. "I was the kind of kid When King went to Washington in April show moving. A large part of the show I'm who would go to the ball game and come 1978, after conducting The Larry King Show not interviewing." back and tell all the other kids about the from the studios ofwtoD(AM) Miami for nine King enjoys the free -for-all call -in seg- game, try to remember it pitch by pitch. At a weeks, he encountered a familiar face. King ment of his show as much as interviewing ball game, most kids would ask for auto- relates how he was upset after arriving at the guests. While some may think it peculiar to graphs; I would ask questions." Mutual studios to do his first broadcast from solicit opinions from strangers in the early Until 1978, when he went to Mutual, Washington that "no one from the network morning hours, King revels in it. "I love King spent 20 years at various Miami radio was here. It was just the engineers." But one doing this," he exclaims between calls, and and TV stations. Before that, King's horizon executive introduced himself: Martin Ru- believes the high caliber of his caller's ques- was the Brooklyn skyline. "I knocked benstein, now Mutual's president but then tions reflects the quality of his show. "It around at a bunch of odd jobs in New York, executive vice president for administration. makes just listening to the radio that much :Host have had 20 jobs in four years. I had It was also Rubenstein's first day on the job. more exciting," and, if his style seems a bit yelped out my mother, after my father died, It didn't take long for each to recognize the unorthodox, King explains, it's because he mil she went back to work. My brother was other: King and Rubenstein attended the "loves rulebreakers." in law school. So I went to Miami on a same high school in Brooklyn, with King King, as he might say, is on a roll. Suc- gamble, took the train, and arrived with $11 graduating á year earlier. Although they cessful broadcasters, King believes, must be and looked up an uncle who lived there. I knew each other then, they were "in differ- risk takers, willing to stay curious about the Knocked on doors and eventually got hired ent crowds" and hadn't been friends. "I will world. King recalls that once he was "on 3y WHAR(AM) Miami Beach, a very small, always remember Marty was the only person with a guy in Miami, an old friend who does 250 watt station." from the network here on the night it start- a talk show. Before I went on he says, 'Je- King did chores at the station until an an- ed," recalls King. sus, I've asked all the questions and I've louncer's spot opened up. His name at the The original idea for the show came from heard all the answers.' And, boy, I said, :ime was still Larry Zeiger. Ten minutes be- Ed Little, then Mutual's president, with 'That has not happened to me. I have not fore going on the air for the first time, he was whom King had worked briefly when Little asked all the questions and I haven't heard :old by the general manager: "You can't use owned WGMA(AM) Hollywood, Fla. Little all the answers. "' King paused, but added, he name Zeiger; it's not show biz." At that recalls that he wanted to create an overnight "and if I ever get that way -I'll quit." Z

Broadcasting Feb 7 1983 103 Nf o Efate 'Greenville, N.C. -based Multimedia Inc. announced agreement with on Galaxy II, which is scheduled for launch next September, American Television & Communications Corp., Denver, to swap three Galaxy III, which is slated for July 1984 launch. William McGo' North Carolina systems plus $22.5 million for four Oklahoma cable MCI chairman, said transponders, together with MCI's fiber systems owned by ATC. Deal will cluster systems Multimedia and network under construction, would increase company's total ct: ATC already own in North Carolina and Oklahoma. Multimedia's ity for voice and data services by about 50%. Company alsc North Carolina systems serve 9,000 basic subscribers and pass ap- nounced it had bought 90,000 miles of single -mode optical fiber proximately 20,000 homes in cities of Archdale and Monroe and cable from Siecor Corp., Hickory, N.C., to build long -dist parts of Gaston county. ATC's present North Carolina cable interests network along rail rights -of -way it has received from CSX Corp include 52,350- subscriber system serving Charlotte and 10,350- Amtrak. MCI Airsignal, MCI subsidiary, announced last week subscriber system serving High Point. ATC's Oklahoma systems FCC had approved its plans to offer radio paging service in serve cities of Stillwater, Cushing, Norman and Midwest City with York; Boston: Hartford, Conn.; Phoenix; Tucson. Ariz., and T total of 30,000 subscribers. Multimedia's current Oklahoma cable Okla. interests include 47,500 subscribers, with 46,000 of them associated O with systems in Oklahoma City area. Multimedia spokesman said Three nominees to Corporation for Public Broadcasting's b value of total deal Is between $27 million and $30 million, given rough breezed through Senate Commerce Committee confirmation hei three -for -one subscriber swap. North Carolina systems are owned by last Friday and names should go to floor for vote soon. The Tar River Communications Inc., in which Multimedia holds 60% current CPB board chairman, Sharon Rockefeller; Karl Eller, fó interest. Balance of stock is owned by John Oscher, E.B. Chester president of Columbia Pictures Communications and former I and C. David Smith. Swap involved about 20% of Tar River's Combined Communications, and Richard Brookhiser, s1 52,000 subscribers, Multimedia spokesman said. dent of editor, National Review. Nomination of Helen M. Taylor of I mond, Va., however, is being held back until she completes fina One of cable industry's most celebrated acquisitions -which pro- disclosure and answers questions submitted by Senator Ernest I duced Rogers -UA Cablesystems (as partnership of Rogers Cablesys- ings (D -S.C.) about her views on public broadcasting. In addi tems and UATheaters) -is breaking up. Announcement last Friday concerns about Taylor's political contributions have surfaced. T said two partners would divide between them systems held in U.S. served on Reagan-Bush National Campaign Committee's Fs Policy Advisory Board. FCC has won cellular radio court case even before case was argued in court. Department of Justice last week followed other appellants, Senate Majority Leader Howard Baker (R- Tenn.) indicated last Millicom Inc. and Telephone and Data Systems Inc., in asking U.S. he is prepared to take up resolution to allow television coverai Court of Appeals in Washington to dismiss its appeal. Appellants Senate. Baker told colleagues he is working on accommod, had argued in briefs that commission, in reserving for wireline carri- concerns of senators opposed to measure and feels that compro ers half of spectrum set aside for new service, had violated antitrust might be reached soon enough to debate issue week of Feb. laws. Millicom, which was first to appeal commission decision, dropped out in December, and T &DS in January. Justice is under- Vice Pres; stood to have quit after deciding fighting it alone would be futile. National Radio Broadcasters Association Executive Voron in he agrees with concept of wol O Abe said that, general, with other radio organizations on industry matters. Voron's ret MCI Communications Corp. announced last week that it had agreed in was in response to speech given by Miles David, vice chairmar principle to buy 24 transponders from Hughes Communications Inc. chief executive officer, Radio Advertising Bureau, at that as to increase its capacity for telephone service. Transponders will be ation's managing sales conference last week. David called fo ordination of activities among NAB, NRBA and RAB. NAB Consistency argument. Three major networks speak with forked RAB officials met at conference to discuss subject (see page tongue in a pleading before the FCC that constraints on their con- Voron, however, reiterated NRBA's long -standing position ag trol of programing should be eliminated, said Ralph Baruch, chair- association mergers and combining industry meetings. Voron man and chief executive officer of Viacom International Inc., during did not totally agree with David's remarks that radio's future last week's IRIS faculty/industry seminar (see "Top of the VAeek," have less to do with government because of "reduced" regulatiot page 32). "ABC, CBS and NBC have said time and time again, more to do with advertising ( "In Brief," Jan. 31), maintaining supported by their own studies, that in 1990 they will still be the industry still hasn't achieved full deregulation. dominant force in television audience, revenues and profits," said Baruch. He quoted CBS/Broadcast Group President Gene Jan- In letter to CBS /Broadcast Group President Gene Jankowski, r kowski as saying, in last week's issue of Time magazine, that the sentatives of five Protestant denominations charged that 60 Mt networks are the only national instantaneous distribution system, segment "The Gospel According to Whom ?," which focus( and are, likely to remain so." On the other hand, Baruch continued, activities of World and National Council of Churches, cant the nétworks say that, because of the new technologies, they will "personal attacks" against church officials and agencies, an be seriously hurt-by new technologies in which they have very quested airtime to respond to claimed attacks under FCC's "per substantial interests. And, finally they say to the government that, attack" rule. CBS News, saying late Friday that it had only because of these new technologies, by the end of the decade they received letter, expects to have reply this week. will be seriously injured to the detriment of the American public. To me, that's a three -way contradiction." According to Television Bu- Ted Bates & Co., New York, issued media bulletin last week exa reau of Advertising projections, broadcast revenues will increase ing potential' of cable television systems to obtain advertising four -fold in this decade, to $40 billion in 1990, said Baruch, adding, urged cable to launch more aggressive sales effort. Bates notec "That's what I call a healthy growth!" He said that if networks want a from minuscule base three years ago, there are now local stake in profits of producers they should be willing to share in availabilities in 98 of top basic 207 DMA's. Bates said there are possible losses as well. And, he said, "I certainly believe that the 55 interconnects in top 51 DMA's, with more than one in New ' creator of a television program should share in the profits networks Chicago suburbs and Cleveland. Bates said cable systems s( are making from his creativity ... fair is fair." What networks really local time can be competitive with local radio, using radio rat' fear, he said, is competition from within their own backyard, primar- benchmarks and offering local merchants lure of television at ily independents with assists from PBS, and they "are at a loss to levels. Bates suggested that local systems combine themselves know how to deal with it except through control of programing." interconnects to simplify purchasing, strive for uniform syster audience measurement and take aggressive stance toward

Broadcasting Feb 7 1983 104 . Agency said national sales representative is key but said only rep, Eastman, now dominates cable industry. "Competition ig several reps is necessary for a healthy marketplace," bulletin

O Myers, executive VP in charge of bottling and vending oper- s, Wometco Enterprises Inc., Miami, named president and chief utive officer of company, whose interests include broadcast sta- ownership. He succeeds Mitchell Wolfson, founder -chairman president who died on Jan. 28 (see "Fates & Fortunes," page

. Arthur H. Hertz, executive VP and chief financial officer, takes iditional responsibility as chief operating officer. Elton M. Cary, tor, named chairman and Mitchell Wolfson Jr., director, named chairman. Charles J. Simon, director and consultant, named man of executive committee. Democratic vote. Representatives of the networks-major and minor, over-the -air and cable -and of stations testified in Wash- Communications Inc. and Liberty Communications announced ington last- week before the panel of the Democratic National intention to merge, under agreement and plan of exchange Committee that will pick a site for the party's 1984 national con- :h calls for TCI to acquire all 1.3 million outstanding shares of vention. None expressed a preference among the five cities still ly held company for $140 per share. Deal is believed to include under consideration-San Francisco, Chicago, Detroit, New York e debt absorption, but is far from $300 million Liberty holders and Washington-but all detailed the needs they would have at sought for company (BROADCASTING, Dec. 7, 1981). any location. They talked of thousands of square feet of work space, of skyboxes for anchor booths, of floor passes and cre- into Issue of Cuban- anal Black Media Coalition has jumped dentials and of hotel accommodations. Indications were that the with criticism of aspects of led Interference to American stations number of personnel -correspondents, technicians and support by National Association )ns paper presented to State Department people- representing radio and television stations and small net- (BROADCASTING, Jan. 10). roadcasters' All Industry Task Force works would be greater than ever. Gene Gibbons, of UPI Audio, present 50 kw power limit vIC objected to proposal that U.S. lift chairman of the Radio- Television Correspondents' Association, Cuba as means of encour- kM stations that could radiate toward predicted an increase of 15% to 50% over the approximately problems. NBMC said g that country to negotiate interference 2,500 who showed up for the Republican and Democratic con- would make "it difficult, if not orizing such power increases ventions in 1980. There were a couple of new wrinkles in the program of carving new 3ssible," for commission to implement testimony. Rich Schlesinger, of Post- Newsweek Television, ap- broken down. And many of those ons out of clear channels it has peared in behalf of a newly formed association of 20 television by minority stations, NBMC said, "are likely" to be owned individual stations and suggestions that news bureaus operated by group owners, panies. NBMC also option paper's nonmajor networks. The bureaus have banded together to se- Telecommunication . consider withdrawing from International cure a stronger voice than they would have individually in dealing body. NBMC said first 3n or work for Cuba's exclusion from that with the site selection committee. The organization may also be "exacerbate" interference astounding" and second could only used by its members in negotiating for facilities and space on suggestions U.S. offer Ilem. NBMC found merit in other -that other occasions -at congressional hearings, for instance. And its broadcasting system in exchange for Cuban clp Cuba improve Richard P. Sabreen, vice president for Television News Oper- and that senior post be created in solving interference problem ations and general manager for NEWSFEED, Group W, shown for coordinating and imple- tate Department where responsibility here (I) accompanied by Steve Holt, a Group W radio correspon- policy would be located. ting international telecommunications dent, made the Democrats an offer: Group W would serve as "coverage consultants" regarding the needs of nonnetwork -TV issued last Friday clarification of its moves to increase num- broadcasters. af spots in prime time, started last fall (see story, page 72). cork said that in fourth quarter it actually added average of only seven, and on and a half 30- second spots per week, instead of ABC Radio is expected to announce thisyeek that it has so far signed spots by average of three 30- I 2, it will increase weekly network just over 200 stations to air new United States Football League games reported. In April it nd announcements, instead of four as earlier beginning March 6. Affiliates of ABC's Information Network have augment local 30- second spots by average of one, and not two. right of first refusal for broadcasts. -TV also revealed that in September it will add three or four 30- nd national spots and one local 30- second commercial each c. Toshiba Corp., Tokyo, has announced plans to market what it calls O world's smallest AM -FM radio, called "Walky." It weighs three ounces ng United Broadcasting Co. basically qualified to be licensee, and measures 4.9 by 3.5 by 2.2 inches and will retail at about $60 in granted it renewal for KBA` -FM- San Jose, Calif. At same time, Japan, where Toshiba says it will be available by mid -April; overseas found that competing applicant, Public Communications Inc., by summer. 't qualified to be licensee, basing that conclusion on PCPs O Ire to make an adequate showing under the financial and techni- National Hispanic organization has indicated its opposition to pro- sues designated under it." posed new studio being formed by CBS, Columbia Pictures and Time Inc. (Home Box Office) in letter to antitrust division of U.S. Justice Ns release late last Friday (Feb. 4), NBC said piracy of its Super Department. League of Latin American Citizens warned new ven- coverage by cable systems appeared to be far more widespread ture would dominate communications industry "in a fashion that will initial reports indicated earlier in week (see story, page 57). have a short - and long-term adverse impact on [the] Hispanic com- se said piracy appeared "intentional," and that it extended munity [and] on other minority groups." Division last month an- beyond" New York metropolitan area. Release also said NBC nounced it is conducting preliminary investigation into proposed led to identify all systems that picked up transmission, and alliance. Letter singles out CBS for allegedly "unfairly and inaccu- that it might file civil actions against offenders. rately portray[ing] the Hispanic community."

Broadcasting Feb 7 1983 105 L'E FIRST AMENDMENT & THE FIFTH EST AT

-7 ditorialso J

Going up and down sonable access" to the air) and Section 315 (mandating equal broadcasting and cable opportunities for rival candidates for any Old hostilities are being revived, though at a lower decibel level office and throwing in a fairness standard to complicate things) thus far, as ABC -TV prepares to introduce, in April, the second will be favored reading for candidates and their advisers. As phase of its season -long plan to enlarge its weekly prime time supplemental reading, the Supreme Court's CBS vs. Carter -Mon- dale ruling can inventory by 18 or 19 30- second commercials. The first phase of brighten political lives. That decision, rendered in the plan, which allots affiliates four of those spots for local sale, 1981, after the last presidential election, virtually removed went into effect last fall, with the other networks predictably broadcasting from the process of deciding when a campaign has following suit. In April, CBS seems likely to follow suit again; begun and put it at the anytime disposal of federal candidates. To be sure, the NBC says it doesn't want to, but will decide shortly. candidates now surfacing must go through minor technicalities to qualify as legal From the beginning it has been hard to find anyone who pro- candidates entitled to the fessed enthusiasm for this deal, which ABC said was necessary to benefits of political broadcasting law. The qualification will come help offset rising costs and keep a lid on advertising rates. Affili- sooner than later. It's going to be a long and arduous campaign. ates don't like it. To them, and to station reps, it's a scheme by which the networks can draw off millions of dollars from spot TV. Good, bad and real news Advertisers don't think it'll bring rates down but may keep them from soaring out of sight. Accordingly, as long as the new spots Larry Speakes, the White House chief spokesman, was acting in are created out of promotional and other nonprogram time, adver- the tradition of his office when he berated the news media, as tisers tend to favor expansion. Advertising agencies have been reported elsewhere in this magazine, for playing up bad news and skeptical, wondering what 18 or 19 extra spots a week would do playing down good. At about this stage in any presidential to the viewer 's perception of "clutter." spokesman's tenure, the losing struggle to put the best face on his The one attitude common to all is resignation. If a network employer at all times begins to take its toll. decides to do this, everyone agrees, there's little that anyone else Speakes, however, went beyond his personal experience to can do to stop it. assert that over the past two decades there had been a "steady That is not the best recommendation we have ever heard ad- denigration of the Presidency." That is a harsh charge, unsubstan- vanced for a new venture. Perhaps its redeeming corollary is that, tiated by facts, but probably believed by Speakes's recent prede- as has been said here before, networks undertaking such an ex- cessors and their bosses. pansion will self-protectively keep an eye on viewer and adver- Lyndon Johnson flew to Chicago on the morning after an- tiser reaction and will back off if they detect irritation. nouncing his decision not to seek re- election to denounce the Another thought comes to mind: The current go -round is oc- nation's broadcasters, assembled in convention, for driving him curring at the same time that TV networks are submitting papers out of office by their coverage of the Vietnam war. Richard Nixon to the FCC, in their bid for repeal of the program syndication and never forgave the media for reporting Watergate. Gerald Ford financial -interest rules, to show that network audiences have paid the media few compliments when he lost to Jimmy Carter, experienced a real decline in recent years. and Carter was at odds with the media when he lost to Ronald This may be so irrelevant that it amounts to an entirely different Reagan. In each case, the record shows that events, and not the subject, but we are reminded that it was a showing of declines in media, did the incumbent in. network radio audiences, back in TV's early growth period, that "Let's have a good news segment on the evening news," led to strong and eventually intolerable advertiser pressures on Speakes suggested. He got his wish last Friday when unemploy- network radio rates. That was 30 -odd years ago, and there are no ment was reported to have declined, after rising for 18 months. real parallels between network TV now and network radio then. But it's a haunting memory. Something, perhaps, to think about when commercial positions are being added for the expressed purpose of preventing increases in network TV rates.

Stand by for action

The next presidential election is not to be held for another 21 months, but the time is here for broadcasters to dust off their copies of the political broadcasting laws. Cries for access to the airwaves will be heard any day. Senator Alan Cranston (D- Calif.) announced his presidential candidacy last week. Former Vice President Walter Mondale is expected to announce his this week. Senator John Glenn (D- Ohio) is on the verge of declaring his discovery of a groundswell of support during his tireless touring of the lecture circuit. Presi- dent Ronald Reagan is being implored by supporters to say without further delay that he will run for re-election. What was Drawn for BROADCASTING by Jack Schmidt thought to be the election year of 1984 is becoming the election years of 1984 and 1983. "Doesn't it depress you to know that we send our signal 25,000 From now on, Section 312(a) of the Communications Act miles into space, and when it comes all the way back, some- (requiring broadcasters to give candidates for federal office "rea- body isn't at home ?"

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