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3b112LIdRA451a4 01K 0EC/N7 A U Li c3kARY US AIR FORCE SERIAL ACU SEl.T1ON M;/NTCU!Nt RY AL 3o112 BARNABYJONES The Starring Also Starring LEE MERIWETHER and MARK SHERA rear-Round Solution CHICAGO (WBBM -TV) Nov'81 9/ 210/0 Nov'82 11/24% NEW YORK (WCBS-TV) Nov'81 6/14% Nov'82 7/ 19% a OUR 10th YEAR tt//. ll.. WORLDVISION ENTERPRISES I \C. The World s Leading Distributor for Independent Television Producers New York, Los Angeles, Chicago, Atlanta, London, Paris, Tokyo, Sydney, Toronto, Rio de Janeiro, Munich, Mexico City, Rome Source: Nielsen Nov '81, '82 A Taft Company mpex says yes wish an important announcem nt next month. 'q1R UN(VERS?Tr t.i>:;:, r:v MAXWELL AIR fOR CE B 'BroadcastingmFeb7 RAB, Texas Cable from the Lone Star state DBS proponent gets Prudential backing NTIA's Wunder resigns A different view of summer programing from the networks PIECE OF THE ROCK 0 United Satellite RAB: DOING THINGS BIG, TEXAS STYLE 0 Record Communications acquires $45 million in capital 1,050 radio executives turn out for Radio from Prudential Insurance, which helps insure its Advertising Bureau's Managing Sales proposed DBS launch next fall. PAGE 31. Conference. Co -op ads, leasing cable channels and new Arbitron studies among major items TEXAS TWO -STEP 0 All indications are that vendor discussed. How -to sessions focus on promotion hoedown in San Antonio was success, but issue of strategies and use of computers for greater sales distant -signal rate increase sobers attendees. profits. PAGES 46-56. PAGE 33. FOWLER REPORTS ON DEREGULATION 0 FCC NTIA OPENING D Bernard Wunder resigns as head chairman tells New Orleans common carrier of National Telecommunications and Information conference that communications industry will Administration to join private firm; David Markey eventually be in regulation -free marketplace, but seen as possible successor. PAGE 34. warns it can't happen overnight. PAGE 62. SUMMER DOLDRUMS 0 Networks look for less AUSTERITY BUDGETS 0 Reagan slices expensive new programing to fill summer months communications generally. FCC gains $6.3 instead of relying exclusively on repeats. PAGE 35. million, barely enough to hold its ground. Only overseas broadcasting units get good fiscal SPEAKES SPEAKS 0 Presidential adviser says treatment. PAGE 67. networks should cover the good news of the country PAGE 36. MORE PRIME TIME ADS 0 ABC -TV says it will add three commercial minutes, retaining two and MONIED REVIEW 0 House subcommittee casts giving one to affiliates. CBS expected to follow favorable eye on proposed FCC funding but rakes suit. NBC not sure. PAGE 72. FTC over coals for proposed closing of four regional offices. PAGE 36. NRB: PRAISE AND APPRAISAL 0 National Religious Broadcaster's Washington convention hears 0 product NATPE LOOK Upcoming convention accolades for association's 40 years of growth. It appears heavy with daytime and weekend also is afforded look at next mountains it must light in slots. PAGE 37. programing and access climb. PAGE 75. SUPER BOWL SNAFU 0 NBC is upset by KING OF THE TALK ROAD 0 He's Larry King, whose "inadvertent" switching error that resulted in insatiable curiosity and remarkable ad- libbing unauthorized use of game feed by cable ability have made him must post- midnight systems. PAGE 57. listening on Mutual. PAGE 103. INDEX TO DEPARTMENTS Business 72 Datebook 22 In Brief 104 Open Mike 28 Business Briefly 14 Editorials 106 Information Age 62 Programing 57 Cablecastings 8 Fates & Fortunes 99 Law & Regulation 67 Riding Gain 40 Changing Hands 78 Fifth Estater 103 The Media 75 Special Report 46 Closed Circuit 7 For the Record 82 Monday Memo 18 Telecastings 66 Broadcasting (ISSN 0007.2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street, N.W. Washington. D.C. 20036. Second -class postage paid at Washington, D.C., and additional offices. Single issue S2 except special issues $3.50 (50th Anniversary issue StO). Subscriptions. U.S. and possessions: one year $60, two years SI 15, three years S160. Canadian and other international subscribers add S20 per year. U.S. and possessions add S170 yearly for special delivery, S100 for first-class. Subscriber's occupation required. Annually: Broadcasting D Cablecaating Yearbook S75, Across the Dial $4.95. Microfilm of Broadcasting is availa- ble from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Divi- L sion. Old Mansfield Road, Wooster, Ohio 44691 ($37 /yr.). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W. Washington. D.C. 20036. JI INDEX TO ADVERTISERS ABC Radio Networks 44 -45 O American Chiropractic Assn. 69 D Ampex 4, 60 -61 O Associated Press 39 0 The Bennett Group 20 -21 D Blackburn & Co. Inc. 78 Li Bonneville Broadcasting Sys. 41 0 Broadcast Electronics Inc. 27 D Broadcast Personnel Inc. 99 D Broadcast Properties West 83 D Communica- lions Equity Associates 9 L1 Otis Conner Productions /Sound System 43 O Continental Electronics 70 Corinthian Television Sales Inc. Fourth Cover D DFS Program Ex- change 15 n Embassy Telecommunications 12 -13, 29, 30 D Emery Worldwide Third Cover D Gannett Corporate Communications 19 O Grinnan Fixture Co. 63 0 Group W Productions 67, 71, 73, 75, 77, 81 D The Ted Hepburn Co. 79 D Insurance Information Institute 11 D Lorimar 17, 23 D Lotus Reps 42 D Robert O. Mahlman Inc. 14 D MCA TV Front Cover. 6 D Metromedia Producers Corp. 54 -55 o NBC Radio /Talk Net 58 -59 D Professional Cards 85 D RKO Television 47 D Satellite Music Network 64 -65 D Ser- vice Directory 84 G Standard Rate & Data Service Inc. 80 D Howard E. Stark 62 0 Stereo- Vision 16 D William B. Tanner Co. Inc. 380 Edwin Tornberg & Co. Inc. 82 o Turner Broadcasting System Inc. 48 -49 C 20th Century -Fox Television 24 -25 D Videotape Production Assn. Inc. 53 0 Worldvision Enterprises Inc. Second Cover /3 0 Steve Wyman & Assoc. 50 LI Youngs. Walker & Co. 101 D '**** '**** LARRY KING SNOW CLEARED IN 21OFTOP3O' Growing list of major markers clec King for live satellite-beamed telecasts! Here's an opportu- Already cleared by From the moment we nity for you to partici- stations from... announced that Larry pate in an exciting, GROUP W King, nighttime radio's meaningful and profit- most successful talk - able television venture. STORER show host, was coming Hurry -the first tele- POST- NEWSWEEK to television in a stim- cast airs March 13th! ulating and innovative METROMEDIA 90- minute show on TRIBUNE Sunday nights, the clearances started CHRONICLE pouring in at a super- MCGRAW -HILL fast rate! MULTIMEDIA Today, virtually every major group is repre- FISHER sented among the more GANNETT than 100 stations that have said "Yes!" to SCRIPPS - HOWARD Larry King. ...and many more! THE An advertiser -supported series MCM V LARRY KING INC RESERVED A Post -Newsweek Video Production SHOW r GELS UNNERSAL CITY STUDIOS ALL RIGHTS (C1osed rc it sports Emmys. Some Hollywood exemption to include secondary Part way members were saying NATAS was transmission of all over -air signals. Frank committed to "stay out of prime time," as is also said to be considering adding There's growing sentiment for one put it, and that they'd fight any provision to delete must -carry rules. compromise among FCC commissionsers attempt at acheduling prime -time faced with hard call on repeal or retention showing of daytime awards. of financial- interest and domestic syndication rules for television networks. Overseas advice Movement started with Democrat James Former Senator Harrison Schmitt (R- Quello, who began talking about putting Keeping off N.M.), who was defeated for re- election, percentage limit on program interests ABC -TV has promised affiliates it will was known in his days on Senate networks might acquire ( "Closed hold number of prime -time programs likely Commerce Committee as vigorous critic of Circuit," Jan. 10). He's more convinced to run over into 11 p.m. local news slot, U.S. policy- making in international than ever that compromise is way to go, highly valued by affiliates, to no more than telecommunications. So his current is now considering "graduated" entry, six betwen January and June, 1983. occupation may allow him to vent his perhaps over five to 10 years. Quello has Announcement with ABC's feelings. He is consultant to National been joined by Republican Mimi Dawson, coincided recent disclosure that it would implement Telecommunications and Information who feels question should be tied to phase two of its Administration in connection with its ownership; she would defer network re- program to increase commercial inquiry into what U.S.'s long -range goals entry until other broadcast entities have load in prime time (see story, page 72). ABC in international telecommunications should had chance to grow. That, of course, pre- empted or ran over into local time I l p.m. be and how they could be achieved. depends on anticipated relaxation of periods, both at and weekend, early NTIA was directed by Congress to do seven- seven -seven rule. news slots, more than 80 times in 1982 and study and present report early in 1984. From beginning, Democrat Henry in recent years has had more than twice each Report is expected by early next week. Rivera has indicated he feels burden of overruns on of other two networks. Another consultant on project is one proof on amending financial-interest and whose name is familiar to broadcast syndication rules rests with networks. industry representatives with long Anticipating FCC will have been reduced memories -Paul Laskin.