THE ANNUAL MAGAZINE OF THE

2011/2012 ATLAS COPCO GROUP 2011/2012

GLOBAL PRESENCE Meeting the needs of a global village in a local world 9853 81269853 01–EN

METALLIC MARVELS S CENTERS OF KNOWLEDGE S FOREIGN EXCHANGE TIPS

11APB1_01_cover_4439.indd 3 2011-10-24 14:44:07 CONTENTS 2011/2012 10

GOOD AS GOLD Progress at the Oyu Tolgoi mine in Mongolia means improvements for the country’s eco- nomic development and infrastructure.

6 38

SAFETY FIRST Identifying potential health and LIFESAVERS Tailored solutions ensure Thailand’s safety risks at the Dynapac plant in Sorocaba, Brazil, busiest hospital remains open during essential has won its employees the Safety and Health Award. equipment upgrades. 26

36 ITALIAN ICON Motorcyle manufacturing giant A FRIEND INDEED Seamless and practical assis- Ducati builds unique products that enchant loyal en- tance in times of urgent need is what Atlas Copco thusiasts and consistently win championships. customers have come to expect.

11APB1_02_content__4473.indd 2 2011-09-16 13:54:58 62 RALLY KINGS Russian truck maker KAMAZ has conquered the Dakar rally truck class. Again.

32 DESIGN STAR Atlas Copco’s Industrial Design Com- petence Center uses engineering and marketing know- how to design inspiring and enduring brands. 46

PRECIOUS METALS From basic tools to advanced computers, metals have helped humanity develop over EPIC AIMS Extensive infrastructure and facility  the years. construction for the 2014 Winter Olympics has 40 already begun in Sochi, Russia.

A magazine from the Atlas Copco Group

PUBLISHER Annika Berglund PRINT Trydells 2011. Copyright 2011, Atlas Copco AB, EDITOR-IN-CHIEF Kelly Langpap Stockholm, Sweden EDITORIAL COMMITTEE Ellen Steck, Compressor Technique ADDRESS Atlas Copco AB, SE-105 23 Stockholm, Sweden business area, Marie Brodin, Construction Technique and Mining WEB www.atlascopco.com and Rock Excavation Technique business areas, Inger Brahme, Industrial Technique business area Atlas Copco and its subsidiaries are sometimes referred to as the PRODUCTION Atlas Copco in cooperation with Atlas Copco Group, the Group, or Atlas Copco. Atlas Copco AB Appelberg Publishing Group is also sometimes referred to as Atlas Copco.

www.atlascopco.com ACHIEVE 2011 3

11APB1_02_content__4473.indd 3 2011-09-16 13:09:38 ACHIEVE 2011 / global presence

Atlas Copco’s customers are located almost every- where on the globe. To them, Atlas Copco is a local company; at the same time, the Atlas Copco Group is a global enterprise with worldwide resources. Achieve explores this unique duality, visiting Atlas Copco employees and partners, while looking at some noteworthy initiatives from the 170 world- wide markets in which the Group operates. From time-sensitive business solutions to humanitarian ventures, this issue of Achieve spans the globe and the Group, showing that responsibility and profi tability can go hand-in-hand.

TEXT ATLAS COPCO PHOTOS ISTOCKPHOTO, GETTY IMAGES & ATLAS COPCO

4 ACHIEVE 2011 www.atlascopco.com

11APB1_04_atlas_copco_global_presence_4474.indd 4 2011-09-16 13:25:09 Global presence

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11APB1_04_atlas_copco_global_presence_4474.indd 5 2011-09-22 18:33:40 Brazil / sustainable productivity

Risk elimination Road construction equipment manufacturer Dynapac Brazil involved employees to significantly reduce occupa- tional health and safety risks at its plant in Sorocaba. TexT RichaRd BeeR phoTos getty images & atlas copco

The octávio Frias de oliveira Bridge spans the pinheiros River in são paulo, Brazil.

6 achieve 2011 www.atlascopco.com

11APB1_06_dynapac_in_brazil_4451.indd 6 2011-09-22 17:54:56 Frank Forte, project superintendent elimination Employees and guests celebrate the Health and Safety Certificate. marcelo lopes ferreira and Isac Dias de Carvalho work at the plant. “ We have an employee committee involved continuously in the process, and such strong involvement has made a difference.”

rAzIl’S BoomInG safety and occupational health. with 30 years of experience suffered economy is bringing luiz Wanderley Carvalho, a produc- a serious accident at work and was brisk infrastructure de- tion manager at Dynapac Brazil, says, off for six weeks,” says Carvalho. “in velopment, but there is “at our plant, we look at psychological the preceding six months, we did not often insufficient con- considerations as concrete proposals have a single real incident. neverthe- Bcern for workers – a common side ef- for improving the work environment.” less, that event made us reflect, and fect of rapid economic growth. Dynapac Brazil spent two years we determined that it was critical that However, that’s not the case at Dy- on a project to reduce labor accidents all our 140 employees support and napac Brazil’s manufacturing plant and absences due to illness. During participate in the program. in Sorocaba, an industrial city in the the preliminary studies, hundreds of “now we have an employee commit- prosperous state of São Paulo. Dyna- potential health and safety risk fac- tee involved continuously in the process, pac Brazil was one of four companies tors were identified. Then a 10-person and such strong involvement has made a in the atlas Copco Group to receive task force was charged with finding difference. at this point, we focus on so- a special award in February 2011 ways to address them. cial responsibility, continuous improve- for achieving an exceptional level of “in June last year, an employee ment and opportunities for all.”

TEAm EfforT BrAzIl’S lEADEr Dynapac Brazil’s management encourages In 10 years, output at ket today accounts for 70% of creativity and an enterprising spirit. At many Dynapac Brazil has tripled. sales and includes customers stations, the workers themselves have directly In addition, CT300 tamp- such as construction com- inspired or proposed improvements in the ing machines and pneumatic pany Camargo Correa and work process, not least through better tire rollers are manufactured leasing company Satel. With ergonomics. Isac Dias de Carvalho, a young exclusively in the country. a large market share, Dynapac worker involved in the assembly of pneumatic The Brazilian subsidiary’s is the leading brand in Brazil. roller machines for export, proposed a business, once focused on Dynapac was founded in complete tool panel on the platform where he exports, clearly reflects the Sweden 75 years ago, and works. His suggestion was implemented, robust health of the Brazilian has been part of the Atlas greatly reducing unnecessary movements. economy: The domestic mar- Copco Group since 2007.

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11APB1_06_dynapac_in_brazil_4451.indd 7 2011-09-16 13:12:37 outlook / view from the top

ronnIe leten’s HIGH fIvE As President and CEO of the Atlas Copco Group, Ronnie Leten certainly has reason to be a happy man. Profits are at record levels and sales are growing, but is he satisfied? “Never,” he says in an interview with Achieve. These are Ronnie Leten’s

high five: important issues related to Workplace di- versity, one of sustainable productivity where he ronnie leten’s sustainable wants everyone in the organization to productivity issues, ensures outdo their previous achievements. that organiza- tions thrive in text AtlAs CopCo photos IzAbelle nordfjell the markets they serve.

First of all, why is sustainable pro- let’s take them one by one. tell us or Europe, while less than half of orders ductivity important? about what Atlas Copco has received are generated in these regions. We It’s about our long-term vision of growth: achieved and how can we do also don’t have enough women in leading the growth of our company and the growth better in terms of: positions. these are signs that we probably of our customers. How can we achieve sus- aren’t recruiting from the full pool of talent. tainable, profitable growth if we don’t keep 1. diversity innovating to improve our products, or if let me start off with a question: Who 2. CompetenCe development we don’t show a long-term commitment to knows the Indian market best? Me – a Bel- I believe we learn best by doing, by being developing in each market? This is why I gian – or a person from India? The easiest challenged. We have some work to do to say that I am happy, but I am not satisfied – place to grow is your home market, so we ensure that everybody in the organization because there is always a better way. If we should make China and India our home gets this kind of exposure, especially from can become better at diversity, competence markets! I am proud that there are 40 the customers. Good competence develop- development, innovation, environmental nationalities among our 323 top managers. ment in this respect comes from having issues and at putting the customer first, we on the other hand, more than two thirds internal mobility; people moving between will achieve sustainable productivity. of the managers are from North America jobs in various business areas, types of posi-

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11APB1_08_ceo_interview_4452.indd 8 2011-09-16 13:12:42 “ We are committed to increasing our customers’ energy efficiency by 20% by the year 2020.” five Ronnie Leten, President and CEO of the Atlas Copco Group

4. the envIronment high environmental concerns are one of the strongest drivers for innovation in the company today, and we have to be innova- tive in order to reduce our own impact on the environment. This is the most obvious example of where our business opportu- nities go hand in hand with our desire to contribute to more sustainable develop- ment. if you misuse electricity, you endan- ger the environment, but you also misuse your economic resources. We are commit- ted to increasing our customers’ energy efficiency by 20% by the year 2020, as well as reducing our own carbon dioxide emissions by 20% in the same period of time, so clearly we have a lot of challenges ahead to reach these goals.

5. PuttIng the customer fIrst We are, and have been for a long time, a product-driven, customer-focused com- pany. This will not change, but we need to become better at quickly identifying the tions and different countries. Our internal services, supporting functions, the set-up needs of our customers so we can continu- job market, where all available jobs are an- of our customer centers and our facto- ously offer new products that add value. nounced, is an important means to this end. ries. One key is working closely with our Our organization should reflect this. As we Competence development will help us be- partners – customers as well as suppliers. now have dedicated business areas for con- come stronger in the emerging markets and i also come back to competence develop- struction and mining, and a sharper focus better at innovation. We need formal training ment: if our talented and energetic people in the compressor business, we are able to methods as well. An important step is that get to be challenged by the customers, it provide a stronger offering for each cus- we are building a common platform for all will really drive innovation. it wouldn’t be tomer segment. We have focused service kinds of e-learning courses across the group. fair to say we are not good at innovation, operations for all businesses, which will but we can definitely get better. My vision increase our customer contact and make it 3. InnovatIon is for Atlas Copco to foster such a strong easier to offer even better solutions. innovation should be seen as the umbrella culture of open innovation that we attract everyone at Atlas Copco, from the back- subject for everything we do. it’s our driv- the most brilliant people; that universities, office functions to the factory floor and the er for success. We should be at the fore- inventors and start-up companies approach sales people, need to put the customer first. front when it comes to processes, products, us with their ideas. That is our path to growth.

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11APB1_08_ceo_interview_4452.indd 9 2011-09-16 13:12:47 MOngOlia / mining Ore gal ore

Miners have struck gold in an isolated area of Mongolia, putting the country on a fast track for economic development. TexT NaNcy Pick PhoTos atlas coPco & rio tiNto

10 achieve 2011 www.atlascopco.com

11APB1_10_mining_in_mongolia_4453.indd 10 2011-09-16 13:12:54 ORE GAL OREWHEN SPRING COMES to the southern Gobi desert, Mongolian herders move their camels past the grounds of Oyu Tolgoi, a vast copper and gold mine now under development. The image is a perfect snap- shot of Mongolia, where mining is catapulting a tradi- tional society into the 21st century. “This is one of the largest deposits in the world,” says Odd Reknes, Atlas Copco Country Manager for Mongolia, who has spent much of the last four years at Oyu Tolgoi, not far from the Chinese border. “We are talking about a full mining life of at least 60 years. This is fantastic for the Mongolian people.”

THE SITE DATES BACK TO 2001, when the Ivan- hoe Mines exploration company drilled 140 holes in the Gobi desert – and found nothing. Then, just on the verge of calling it quits, they struck gold. Oyu Tol- goi turned out to be a massive deposit, containing an estimated 36 million metric tons (79 billion pounds) of copper, and 1 275 metric tons (45 million ounces) of gold. It took fi ve years for Ivanhoe to negotiate an agreement over the mine with the Mongolian govern- ment, which owns a 34% share. The balance is held by In February 2011, the American multinational fi nancial Ivanhoe, which is in turn partly owned by Rio Tinto, services company Citigroup Inc. declared Mongolia a 3G, or Global Growth Generator, country. the Anglo-Australian global mining house. These are countries that have been identifi ed as Oyu Tolgoi (or “turquoise hill”) is already making sources of potential growth and profi table investment a huge difference to the economy of Mongolia, which opportunites in the near future. has in the past depended on foreign aid. “This is a major investment,” says Damian Rogers of Rio Tinto, General Manager for Underground Mining at Oyu Tolgoi. The project’s 2011 budget tops SEK 14 GOBI GOLD RUSH billion (EUR 1.4 billion). As construction moves ahead, Atlas Copco is gearing up to become a major presence THE MONGOLIAN ECONOMY will certainly get a at the Oyu Tolgoi mine. In 2010, most boost once the copper-gold mine at Oyu Tolgoi begins of Atlas Copco’s local management team spent three weeks learning about production at its initial open-pit operation as early as the operation. 2012. Ultimately, the mine is expected to provide 30% “We have to build up the infrastructure of the country’s gross domestic product. within our own company,” says Odd Reknes, Developing Oyu Tolgoi brings fantastic opportuni- Atlas Copco Country Manager for Mongolia. ties, but it also presents some major hurdles. The mine “Rio Tinto expects the same level of service is a 12-hour drive from the capital city of Ulaanbaatar from us in Mongolia as they receive in on a desolate track through the desert. a country like Canada.” By the end of 2011, Atlas CopcoV expects to “At present, there is little infrastructure,” says Rogers. “We have an unpaved road from China that have 50 employees in Mongolia.

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11APB1_10_mining_in_mongolia_4453.indd 11 2011-09-16 13:13:01 MOngOliA / mining

“ Our commitment is to employ as many local people as we can.” Damian Rogers of Rio Tinto, General Manager for Underground Mining at Oyu Tolgoi

handles about 100 trucks a day, making deliveries of might build something for us, or grow vegetables for steel and equipment.” That road will be paved, if our mess hall,” Rogers says. “Our commitment is to plans proceed, and a new airport will also be built in employ as many local people as we can.” the vicinity. Finding and training local employees represents another challenge. Atlas Copco opened its customer center in Mongolia in 2005 and currently employs stUDY ABRoAD more than 20 people. More recently, with construction Atlas Copco is committed to training gearing up, the company has begun supplying equip- mongolian technicians to operate and ment to the mine, including large rigs for rock drilling maintain its equipment. In January 2011, the and cable bolting. Huge open-pit mining machines are company sent five mongolian technician- due to arrive soon. trainees to its factory in Örebro, sweden, to spend two weeks learning about the A teAm of AtlAs CopCo technicians services the latest technology. “the project went very successfully,” equipment, nearly all of them Mongolian. “We recruit says Damian Rogers, a general manager for fresh, young graduates from the university in Ulaan- oyu tolgoi. “We plan to send another group baatar, and then we train them,” Reknes says. Since next year.” there is nothing to do near the mine, most staff works a New operators train by using a computer shift of six weeks on and four weeks off. “Oyu Tolgoi simulator at the mine before they try out does have a very nice canteen, and its own sports facili- the real machines. they also study english, ties. And we have 290 days of sunshine a year.” helping everyone communicate regardless of As part of the effort to support the local economy, Rio whether their mother tongue is swedish or Tinto has a special department that works with small mongolian. businesses near Oyu Tolgoi. “We develop suppliers who

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11APB1_10_mining_in_mongolia_4453.indd 12 2011-09-16 13:13:07 TEXT SUSANNA LINDGREN PHOTOS MAURIZIO CAMAGNA fi nancing / SERBIA

Digging

After privatization in 2004, the INSerbian mine Rudnik faced huge debts and required major investment. The support Atlas Copco’s Customer Finance organization offered was essential for building up busi- ness and helped the mine become productive again.

MINING HAS A LONG HISTORY in had been used in the mine for over 40 years. found Atlas Copco to be very helpful,” the Rudnik Mountain, located 110 kilo- “It was natural for us to continue that coop- says Vukobratovic. meters (68 miles) southwest of the Serbian eration,” says Vukobratovic. “We were also In a tailor-made solution, payment terms capital Belgrade. In medieval times the very pleased with the help we received from were re-negotiated to match the cash-fl ow area was an important trading center with Atlas Copco Customer Finance and the situation during the most critical period. its own production of silver coins. repayment schedule they offered. Atlas “Luckily, prices in our sector have recov- The modern mine was founded in 1953 Copco was willing to take a risk with us, ered much faster than anyone predicted,” in what was then the Socialist Republic which we really appreciated. We would he says, adding, “new exploration work of Serbia. When the mine was auctioned never have achieved what we have today has given the mine a longer life span and by a privatization agency in 2004, Rudnik without that support.” there are ongoing plans to expand the became the fi rst privately owned under- extraction of minerals to other ores.” ground mine in the former Yugoslavia. SINCE THE PROCUREMENT in 2004, “At that time, the company’s situation the mining company Contango has in- was not great,” says Managing Director vested approximately SEK 30 million Darko Vukobratovic. “Production was low (EUR 3 million) in the mine, mainly in FINANCING SOLUTIONS and bankruptcy procedures for the com- equipment. During the 2008 fi nancial Atlas Copco Customer Finance pany had already begun.” crisis, Contango faced liquidity problems offers one-stop shopping for customers buying Atlas Copco Atlas Copco was on the company’s long due to delays in payments from buyers. “It equipment. The offerings includes a list of creditors, but Atlas Copco equipment was a diffi cult time for everyone, but we wide range of fi nancing solutions for all types of Atlas Copco equipment and related products so that payments can be adapted to suit the “It was a diffi cult time for specifi c requirements and projec- everyone, but we found Atlas Copco tions of each customer. The range of fi nancing options includes leasing, to be very helpful.” hire-purchase, supplier credits, and Darko Vukobratovic, Managing Director, Rudnik mine various types of project fi nancing.

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11APB1_13_customer_centricity___financing_4464.indd 13 2011-09-16 13:13:10 indiA / aftermarket support

centers of knowledge Training provides employees with new skills and In today’s ever-demanding busi- ness world, clients’ needs don’t end after knowledge, empowering them to set and achieve they’ve bought tools or machinery. Most customers purchase Atlas Copco equip- ever-higher productivity goals for themselves and ment with the expectation of enhanced and their organizations. This is amply demonstrated sustained productivity. Without a properly trained staff, however, high-quality sup- by two Atlas Copco competence centers: one in port is impossible. That’s why Atlas Copco has invested heavily in training centers India and the other in South Africa. around the world: to provide exemplary aftermarket support. text Jean-Paul small photos atlas coPco Built on the cornerstone of providing

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11APB1_14_competence_centers___gecia_4455.indd 14 2011-09-16 13:13:16 trAInIng In ChInA In line with Atlas Copco’s ambi- tious growth strategy for the Investment in state-of-the-art region, the Industrial technique technology, software tools business area has established and, most importantly, talent help an Asia Center of Excellence in to deliver qualified and timely shanghai, China. A team of re- engineering services. Janet Bai gional product managers and product leaders has developed a sustainable training program for first-class service with highly-trained per- support staff is skilled, motivated and up- new and current employees. sonnel, the Global Engineering Center to-date with the latest information. Janet Bai, Industrial technique hr India Airpower (GECIA) in India and manager in Asia, says, “Industrial ACademy training center in South Africa AtlAs CopCo’s engineering center technique has great ambitions for are two noteworthy, if very different, in India, GECIA, specializes in support- growth in Asia. this requires high- ly focused and continuous efforts examples of such investments. The center ing the Group and supplying training for to bring our sales and marketing in India is an example of engineering employees. teams’ competence to the highest expertise made available to the entire Based in Pune, India, GECIA focuses possible level. We believe that the Atlas Copco Group, while the latter fo- on providing value-added engineering effort also will benefit us long- cuses on artisan training and development. services within the Compressor Technique term in being able to attract and Both competence centers provide custom- business area. The center, started in 2002, retain the region’s best talent.” ers with the assurance that Atlas Copco’s is unique because of its broad range of

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11APB1_14_competence_centers___gecia_4455.indd 15 2011-09-16 13:13:21 SouTh AFrICA / aftermarket support

capabilities: software tools, competency Mechanical Design says, “After working training and extensive product knowledge in technical literature and establishing a all in one location. good knowledge about the product range GECIA offers Atlas Copco customers of portable air and airpower, I showed an added-value services specializing in me- interest in working in mechanical design chanical engineering, analysis, computer- competence and was given an opportu- aided engineering (CAE), nity to pursue that interest.” Currently, 120 electrical and control design, software people work at the center in Pune and an development, and documentation. From additional 20 work overseas. GECIA con- providing technical literature for prod- tinues to look ahead with plans to recruit ucts to the conversion of data software, 30 more employees this year. the range of services GECIA provides is based on specific customer needs. atLas copco’s acadeMy training Additionally, staff at GECIA are pro- center in South Africa helps to provide the vided with on-site technical training (in company and continent with skilled workers. products, processes, technical tools) and Launched in 2007 in Witfield, South soft-skill training (in communication, Africa, the ACademy training center (‘AC’ leadership, time management) to ensure for Atlas Copco) is the region’s develop- the proliferation of competency across the ment and training headquarters. The sup- ceived an average of 39 hours of training, organization. port center was established to serve for a total of 39 005 training hours. three distinct functions: developing the The Apprenticeship Program is a techni- Mukesh LaLchandani, Project approximately 1 000 employees in the cally oriented training initiative. The pro- Manager, Mechanical Design Services, Atlas Copco Group in South Africa, gram has grown from an initial group of started his career at GECIA in 2007. managing the Apprenticeship Program and five apprentices in 2007 to the 57 currently “When I started here I was responsible for executing the Training in Africa project. in training. The ACademy boasts regularly supporting a team working with the Gas The ACademy drives the employee updated equipment and large classrooms and Process division. Since then I’ve been training process by identifying knowl- and workshops, offering apprentices the given the responsibility to manage and edge or competency gaps and designing theoretical and hands-on knowledge re- develop teams for different customers, pro- programs to close them. “We provide our quired for a highly skilled profession. viding solutions along with service.” managers and employees with tools for “Today’s artisan has to be a mechanic, an Thanks to the ongoing education pro- identifying skill gaps and training needs,” electrician and a hydraulics expert,” says grams available at GECIA, employees are says Kathryn Smith, Marketing and Com- Training Manager Charles Maake. Since able to expand their knowledge across di- munications Manager. In 2010 alone, each its inception, only seven out of 65 appren- visions. Ganesh Wadkar, Project Leader, employee at Atlas Copco South Africa re- tices have left the program. Maake attri-

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11APB1_14_competence_centers___gecia_4455.indd 16 2011-09-16 13:13:25 atlas copco simulators help train operators in various fields within construction Technique and mining and rock excavation Technique, including underground rock excavation, surface drilling and using construction tools.

use dynamic machines to perform earth- shaping maneuvers. Whether in mining, construction or demolition, operators have to control these powerful tools accurately and with confidence. Considering the pro- ductivity benefits that are the result of efficient machine operation, it’s easy to see why effective training is essential. Still, the “Today’s artisan has to actual training process can be problematic, as the price of equipment is high and any damage to actual machines is directly felt be a mechanic, an electrician during unplanned downtime.

and a hydraulics expert.” aTlas copco has solved This problem with its full-scale simulators. One Charles Maake, Training Manager such simulator is the Construction Tools hydraulic attachments simulator. This ex- tremely realistic simulator, with authentic butes the high retention rate to the Artisan sess the necessary knowledge for main- sound and visuals, moves in three dimen- Coaching Program. “Each apprentice is tenance and repair procedures. Now the sions and uses an exact replica of the in- assigned a coach, an Atlas Copco em- project encompasses all areas of compe- terior of an excavator cabin. “The target ployee who can offer the apprentice some tency development. By expanding its train- groups for training include Atlas Copco experience and insight,” he says. Coaches ing activities into non-technical areas such employees, distributors and excavator themselves undergo training to ensure they as human resources, finance, logistics operators,” says Michael Gaar, Communi- are well-equipped to meet the needs of the and general management, the ACademy cations Manager at Atlas Copco program’s young men and women. provides Atlas Copco – and Africa – with Construction Tools. Learning on the simu- a pool of local, qualified workers to further lator allows operators to make mistakes The Training in africa program develop the continent’s business potential. without damaging consequences and to covers product training normally offered by perfect their technique. Says Gaar, “The Atlas Copco in Sweden. The original aTlas copco simulaTors provide benefit is that you get trained in how to focus of the program was to ensure that the perfect environment for operators to use the equipment efficiently. For exam- Atlas Copco’s technical staff and custom- acquaint themselves with heavy equipment ple, you learn which angle the breaker has ers in South Africa, Botswana, Zimbabwe, without endangering themselves or expen- to be positioned in order to break rock as Tanzania, Kenya, Ghana and Zambia pos- sive machines. Heavy equipment operators quickly and securely as possible.”

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11APB1_14_competence_centers___gecia_4455.indd 17 2011-09-16 13:13:29 INDIA / assembly solutions

A GREEN PLANT

Mahindra’s integrated automotive manufacturing plant in Chakan is one of the most environmentally friendly automotive plants in the world. Seventy solar dishes capture solar energy for electricity and heating. Wastewater is recycled on-site with zero discharges and the closed- loop cooling towers reduce energy

consumption and CO2 emissions. SCORPIO RISING

Ten years ago, the leading Indian vehicle manufacturer THE SCORPIO SUV is a rugged truck, Mahindra asked Atlas Copco to supply tooling for the with a muscular design that also man- ages to convey a sense of luxury. This is production of its new SUV, the Scorpio. Since then, the fl agship vehicle of Mahindra, one of Mahindra has selected Atlas Copco to be its tightening India’s leading vehicle brands. The auto- motive company itself, with eight plants partner at all its plants – a natural extension of the auto in India and fi ve in other countries, is the manufacturer’s desire for sustainable productivity. fl agship branch of the multinational Ma- hindra Group. TEXT LINAS ALSENAS PHOTOS MAHINDRA GROUP Introduced in 2002, the Scorpio’s pro- duction relied on tooling provided by Atlas Copco. Today, that success has led Atlas Copco to become the preferred tight-

18 ACHIEVE 2011 www.atlascopco.com

11APB1_18_mahindra_motors_4470.indd 18 2011-09-16 13:13:36 and trains personnel in the handling and care of new tools. “ We must have a partner with Atlas Copco process specialists have the experience to participate also helped increase quality and reduce warranty claims at the Chakan plant. They in the engineering at the start review the processes regularly to identify of the project.” ways of optimizing production. Senior engineering sales staff regularly stop by Dinesh Kulkarni, Deputy General Manager, Projects the Atlas Copco workshop to discuss new assembly solutions that cut costs and in- crease productivity. ening partner at all of Mahindra’s plants. mediate action. We would certainly recom- Chakan Plant Manager Ramdas Nair In 2009, Mahindra opened its 35 000- mend Atlas Copco to other companies.” feels the partnership with Atlas Copco is a square-meter (38 000 square feet) Chakan Personnel training is taken very seri- successful one. “We are very satisfi ed with plant near Pune, in western India. ously at the Chakan plant. To become Atlas Copco. They are fl exible, their level Designed for minimum environmental certifi ed associates, as tool operators are of technology is generally higher than impact, the plant has four production lines called at Chakan, new employees receive other suppliers’, and they provide good for assembling medium and heavy trucks, four days of training in the plant’s training aftersales service with effective person- small commercial vehicles, pick-ups and center and three days of on-the-job train- nel training,” he says. “With tooling, we SUVs. More than 400 000 vehicles are ing. The training center is equipped with need to look at total cost of ownership, and produced here every year by a workforce the same tooling as the assembly lines, so that’s why we choose Atlas Copco as our of 1 800 employees. Atlas Copco participates when appropriate partner.” Almost all of the plants’s tools – approx- imately 95% – are from Atlas Copco. But Atlas Copco provides more than just preci- sion tool technology.

AN IN-HOUSE Atlas Copco workshop Tool operators at takes care of the plant’s tool service needs. Chakan receive seven Four service technicians are permanently days of training. based there, handling tool service, repairs, calibration and solving tightening issues. “We must have a partner with the ex- perience to participate in the engineer- ing at the start of the project and guide us through the tool selection and pre-pro- duction phases,” says Dinesh Kulkarni, Chakan’s Deputy General Manager, Projects, emphasizing that Atlas Copco’s role as a total solutions provider is the No.1 benefi t. “Selecting the correct tools for the application is critical in achieving correct torque, joint integrity, fast cycle times and good ergonomics. Atlas Copco has this capability, and it helps us to achieve high levels of quality and productivity.” Chakan Production Manager Prakash Pardeshi speaks highly of Atlas Copco’s ser- INDIA’S DETROIT vice capability: “Having supplied the tools, Pune has rightfully earned its repu- Represented companies include Atlas Copco is very good at taking care tation as “India’s Detroit,” with more Mahindra, Tata Motors, General of them. They have implemented effi cient than 10 domestic, Asian and West- Motors, Volkswagen, Mercedes preventive maintenance schedules and the ern automotive plants in the area Benz, Force Motors, FIAT India, on-site service workshop keeps our tools in manufacturing cars, trucks, tractors Piaggio, and Bajaj Auto (scooters very good condition. If there are issues, their and motorbikes. and motorcycles). technicians are on the spot and can take im-

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11APB1_18_mahindra_motors_4470.indd 19 2011-09-16 13:13:41 SWEDEN / infrastructure development

Cleaner, greener STOCKHOLM Day or night, above the ground or deep below it, Atlas Copco is helping Stockholm, Sweden, to become that much more environmentally friendly.

TEXT NANCY PICK PHOTOS GETTY IMAGES & ATLAS COPCO

20 ACHIEVE 2011 www.atlascopco.com

11APB1_20_cleaner__greener_stockholm_4448.indd 20 2011-09-16 13:13:46 STOCKHOLM, Sweden, already voted one of Europe’s work must proceed delicately to In the 1950s, the water surrounding most eco-friendly cities, isn’t resting on its laurels. avoid disturbing existing buildings. Stockholm was so polluted swimming was prohibited. A will Ambitious improvement projects are making the city Completion is scheduled for 2017. to change and years of effort have even cleaner and greener, with Atlas Copco contributing transformed the city and today equipment, service and expertise. ANOTHER HUGE underground its inhabitants can choose between 10 municipal beaches “Stockholm has always been important to Atlas project involves cars. Every day, in the city center. Day or night, above the ground or deep below it, Copco,” says Markku Teräsvasara, Atlas Copco’s some 50 000 vehicles cross north- General Manager for Construction and Mining west Stockholm, often at a snail’s Atlas Copco is helping Stockholm, Sweden, to Technique in Sweden. Not only was the company pace. To alleviate gridlock, the founded there in 1873, but Stockholm has for many Swedish Road Administration is dig- become that much more environmentally friendly. years been “a very exciting city for infrastructure ging an 11-kilometer (7-mile) tunnel. development,” says Teräsvasara. Once again, Atlas Copco equipment Late at night, while Stockholm’s commuters sleep, is essential to the effort, contribut- Atlas Copco drills bore deep underground. The city ing tools such as its hydraulic scaling is digging a new commuter train tunnel to ease over- hammer, used to smooth the tunnel crowding on trains coming from the south. Although walls after blasting. this is the largest infrastructure project in Sweden, the More cars usually mean more

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11APB1_20_cleaner__greener_stockholm_4448.indd 21 2011-09-16 13:13:51 SweDen / infrastructure development

Exceeding sustainable building standards “ Stockholm has for many years by a wide margin, the new Atlas Copco House was built above the group’s test mine, the only been an exciting city for mine in Stockholm.

infrastructure development.”Reception_III.tif

Markku Teräsvasara, Atlas Copco’s General Manager for Construction and Mining Technique in Sweden

noise, especially where traffic enters and exits major urban areas. But that doesn’t have to be the case. “Quiet asphalt” technology is being laid on THE nEw ATlAS CopCo HouSE a stretch of roadway near Hallunda, Atlas Copco designed its divisions and units formerly south of Stockholm. The asphalt new offices near Stockholm to scattered around the suburb of uses fine stone in the surface layer, embody the company’s three Sickla. “In addition this is the creating a porous surface that core values: Commitment, probably the greenest office absorbs the noise from the tires. Interaction and Innovation. building in all Sweden,” says Dynapac paving equipment, part of The entranceway is hard Kent Magnusson, Head of the Atlas Copco Group, is involved granite, representing Commit- Facilities Management, Sickla. Atlas Copco House has in the asphalting process. ment. The conference areas are wood and glass, symboliz- energy conservation built into ing Interaction. And many every feature, from its triple- DAy or nIgHT, above the ground rooms have unusual shapes glass windows to its power- or deep below it, Atlas Copco is help- and bold colors, inspiring saving lights to its extremely ing to give Stockholm even more en- Innovation. thick, insulated walls. vironmental bragging points. “Many The building, with its In addition, the building is groundbreaking ideas have been dramatic, curved facade, heated using geothermal ener- tested and implemented here,” says houses 430 employees from gy purchased from the town. Teräsvasara, “making this city a good place for our product development.”

22 achieve 2011 www.atlascopco.com

11APB1_20_cleaner__greener_stockholm_4448.indd 22 2011-09-16 13:13:59 people / UNITeD STATeS

Service through THe rooF As heAd of service for In 2001, five years before becoming Business Line Manager for Service at AtlAs copco tools Atlas Copco Tools and Assembly Systems in Auburn Hills, Michigan, Joe Meloche And Assembly systems knew the site of his current headquarters in michigAn in the very well. “I used to play Frisbee with my dog here when they started building,” he U.s., Joe Meloche hAs recalls. helped his bUsiness Serving the U.S. motor vehicle and general industries, Tools and Assem- grow by 500%. bly Systems sells fastening tools, from TexT& phoTos dwight cendrowski simple impact wrenches up to precision nutrunners and control systems. The company also sells material removal tools such as grinders. “When I heard

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11APB1_23_people_joe_meloche_4449.indd 23 2011-09-16 13:14:04 UNITED STATES / people

Joe Meloche with repair technician smart Johnson iii.

“ We had the desire, and we had a very clear focus and strategy. It took off from there.”

they wanted to build service to be more time, Meloche devised a number of ser- It’s not easy to find Meloche at his like the other companies, I jumped at the vice products to encourage preventive Detroit area headquarters. He keeps opportunity,” says Meloche of his move maintenance on the equipment. Besides up a demanding schedule that sees him to Atlas Copco. beefing up the home office staff to on the road 70% of the time, visiting Fast forward to 2011, where after just four handle repair work, he began assign- his customers and field representatives, years with the company, Meloche has led his ing field service technicians to work at wooing new customers and consulting team to a phenomenal 500% growth rate. a customer’s facility full time. New ser- with his regional managers. In between vice agreements gave customers a pre- appointments he’ll answer the 150 e- Meloche is quick to spread the paid United Parcel Service tote, in which mails he receives each day. praise to his team, numbering 90 technicians broken tools are gathered and shipped to and sales reps. “I stepped into a situation Atlas Copco in bulk, then experienced Yet despite a schedule that can start where we had all the tools needed,” he says. technicians do the repairs. “We grew by with an e-mail consultation with a col- “We had the desire, and we had a very clear finding those customers that needed to league in China at 6 a.m. and end in a focus and strategy. It took off from there.” outsource their service capability so they hotel room at 8 p.m., he finds travel fun. With a goal of keeping Atlas Copco could use their own service people to do At age 39, Meloche is strong and fit. tools working reliably for an extended more core functions,” says Meloche. He loves to rock climb, and during the

24 achieve 2011 www.atlascopco.com

11APB1_23_people_joe_meloche_4449.indd 24 2011-09-16 13:14:09 MAKInG the WoRK enVIRonMent WoRK FoR eVeRYone For Joe Meloche teamwork is key. “A tre- open-door policy,” he says. “My technicians mendous amount of teamwork is required know they can tell me anything. And they’re to get the job done,” says Meloche. “You happy to have some solid guidelines. need the commonality of purpose.” “I learned from my kids you have to sell Meloche stresses that he doesn’t want something rather than just demand it. his employees to be robots. Rather, he says, Guidelines are effective only if we explain they should be people who think indepen- why they’re important. And it’s easier to dently and are quick on their feet. “I have an do that with a little bit of humor.”

With Calibration Manager Walter Villa. “My technicians Joe MeloChe’s KeYs to know they can tell Good seRVICe me anything,” says Joe Meloche. Unde RstAnd YoUR custom- er’s needs and processes. It al- lows you to zero right in on the warmer months he’ll often ride his bicy- vironmental consciousness. He has an package that will be perfect for cle to work. Just recently his office spon- electric car on order, the General Motors that customer. sored a health fair for employees, offer- Volt. And his company provides finan- YoUR eMploYees should feel ing free blood pressure checks, eye tests cial incentives for employees who buy they’re an integral part of the and healthy cooking demonstrations. hybrid and electric vehicles. In addition, customer’s process. says Joe At other times they have a movie night at the company is making plans to install Meloche: “When my people the office for employees and their families, a solar-powered charging station for working at Kia leave work at and once a year there’s a field trip to see the electric cars at the headquarters. the end of the day, I want them local professional baseball team, the Detroit to feel like a Kia employee who Tigers. It’s all in the pursuit of a healthier WIth A ConFIdent sMIle, Meloche just happens to get a phenom- work environment and staff unity. “At the says the future looks good indeed. “It’s enal amount of support from end of the day,” says Meloche, “everybody our job to understand the needs of the Atlas Copco.” needs to feel like they’re working toward process and provide our customers with Unde RstAnd the customer’s the same goal, which is the success of Atlas the best: sustainable productivity,” he process and be a beneficial part Copco in the U.S.” says. “We do that, and we stay on top of that process. Meloche shares his employer’s en- and only get better and better.”

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11APB1_23_people_joe_meloche_4449.indd 25 2011-09-16 13:14:13 OUTLOOK / customer centricity

TEXT MARILYN A. POSNER & LINAS ALSENAS PHOTOS ATLAS COPCO & GETTY IMAGES

Atlas Copco ensures sustainable productivity by putting reliability fi rst.

Atlas CopcoLean puts customers’ needs aton the me center of its delivery system, whether that means providing the best equipment for the job or offering round-the-clock service and maintenance.

HERE ARE FIVE EXAMPLES OF ATLAS COPCO AT WORK: 1. FIRE RESPONSE

ALPLA PRODUCES plastics used in the packaging of products such as shampoo, cosmetics, detergents and beverages. Based in Austria, the company has 134 production sites in 37 countries. Its bottles contain products made by Procter and Gamble, Unilever, Coca-Cola, Clorox, L’Oréal and many others. A main component in ALPLA’s produc- tion is Atlas Copco oil-lubricated and oil-free compressors, used to shape the melted plastic into the fi nal designed bottle. Two years ago, a fi re at ALPLA’s French plant destroyed the plant’s com- pressors. Atlas Copco was there to help maintain uninterrupted production. “Atlas Copco rented us compressors immediately to cover the time until we could buy new ones, so we didn’t lose production time,” says Martin Stark, ALPLA’s Engineering Director. “When something happens unexpectedly in business, fast reaction time is critical.” ALPLA has been an Atlas Copco customer since the mid-1970s. “We work with Atlas Copco because it produces high-effi ciency machines and provides a good service network in most of the countries where we operate,” says Stark.

26 ACHIEVE 2011 www.atlascopco.com

11APB1_26_customer_centricity_4457.indd 26 2011-09-16 13:14:21 V

Enormous jobs at the south East Marine dry dock depend on reliable, high-capacity compressors. 3. station changE

Vulkan EnErgiEwirtschaft Oderbrücke (VEO) in Eisenhüttenstadt, Germany, supplies the industrial region with energy, heat and industrial media such as compressed air, natural gas and deionized water. Recently, VEO decided to upgrade its compressed air station in Eisenhüttenstadt – but it needed to do so without service inter- ruption. ”Failure of the compressed air supply leads to a major loss of produc- tion with correspondingly large financial losses,” explains Andreas “ we demand extraordinary service from rand-air, Gross, department head in charge. Over just nine months, the station and in the rare instance that they cannot provide underwent a complete metamorphosis their own equipment, they cross-hire compressors implemented by an Atlas Copco team from third parties to accommodate us.” based in Essen, Germany. A part of the Hans Petring, owner of South East Marine Services old station was dismantled and a new station was built, all the while maintain- ing the necessary air supply with three 2. ship-shapE Atlas Copco turbo compressors and five refrigerant air dryers. in capE town, South Africa, South few years ago I told Rand-Air that I Atlas Copco planned the complete East Marine Services relies on Rand-Air, needed a higher capacity compressor conversion, which included adapting or a rental company that is part of the for some of the larger jobs I was under- installing the electrical switchgears and Atlas Copco Group. When a vessel is taking,” he says. “They listened to my autotransformer for the compressors, brought in for unscheduled emergency needs and promptly ordered an Atlas the switchgear for the ancillaries, the work at South East Marine Services’ dry Copco machine with a capacity of potential equalizing system, a control dock, a lot is at stake. 28 cubic meters air per minute – the system, a fire alarm system, three new Hans Petring, owner of South East first of its kind to be used by a com- cooling water stations, new conduit Marine Services, says, “We demand pressor hire company in South Africa. systems for compressed air, cooling, extraordinary service from Rand-Air, This willingness to please its customers clean water and condensate – and and in the rare instance that they can- is inherent in all of Rand-Air’s staff and much more. not provide their own equipment, they is one of the main reasons we have such According to Gross, Atlas Copco was cross-hire compressors from third a strong, enduring relationship.” chosen for its technical concept, price, parties to accommodate us.” Rand-Air offers effective, oil-free air so- long-term profitability, previous good South East Marine Services handles lutions and supplies specialized products experience and the 10-year, full-service abrasive blasting, coating, hull cleaning to the construction, mining, quarrying, contract. Peter Knobloch, the respon- and tank cleaning of ships, offshore petrochemical, heavy engineering, manu- sible plant engineer, adds that consider- supply vessels and oil rigs brought to the facturing and events industries. With ably lower maintenance and follow-up dry dock for repair and refurbishment. more than 600 Atlas Copco compressors costs are associated with oil-free com- Petring, a Rand-Air customer since and generators, the company has eight pressed air generation. VEO has since 1985, notes that the close proximity branches spread across South Africa and minimized operating and maintenance of Rand-Air’s offices to his base helps is represented through a network in Bo- costs, and power consumption is lower make their service second to none. “A tswana, Namibia, Nigeria and Zambia. when the system operates optimally.

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11APB1_26_customer_centricity_4457.indd 27 2011-09-16 13:14:24 outlook / customer centricity V BVBA BAldewijns & Co, based in Hasselt, Belgium, recently faced a tough challenge: two 100-meter-long (330- “ the concrete cutter absolutely contributed to the foot-long) bridge sections of E 313 over the A2 highway at the Lummen inter- smooth progress of the work and the final result. change needed to be removed and the in fact, the results inspired the company to buy rubble cleared away – within a single a new Atlas Copco hydraulic breaker.” weekend. Steven Lisens, Director of Baldewijns & Co Having laid a sand bed to protect the underlying asphalt road, work began using 12 excavators with heavy break- ers and concrete crushers; Atlas Copco provided the most powerful breaker. A 4. pipe up total of 4 000 cubic meters (142 258 cubic feet) of concrete was demolished, At 1 meter in diAmeter (39 mile) part of the project. The pipeline sorted and removed, including 300 inches) and 1 083 kilometers (673 must be flawless to maintain a smooth tonnes (330 short tons) of reinforced miles) long, the Ruby Pipeline is the first gas flow and pipe longevity. steel. The job took only 40 hours. carbon-neutral pipeline in the world and Precision rented six high-pressure The concrete cutter is equipped with currently the most expensive infrastruc- and six standard-pressure Atlas Copco universal jaws that cut through and ture project in the United States, run- oil-free air compressors, as well as four crushed the bridge-bearing beams ning through four western states. Atlas Copco Hurricane boosters and cut through the heavy reinforcing Comprising more than 400 000 tonnes to provide the air needed to push a bars. The Atlas Copco HB 3000 weighs (441 000 short tons) of 25 meter 1 meter (46-inch) mechanical device 3 000 kilograms (6 600 pounds) and is (82-foot) sections of spiral-welded pipe, called a ‘smart pig’ through the pipeline suitable for excavators in the range of the line will transport 43 000 cubic to determine if the pipe remains per- 32 to 50 tonnes (35 to 55 short tons). meters (1.5 million cubic feet) of gas per fectly round during installation. Steven Lisens, director of Baldewijns & day when completed in summer 2011. Atlas Copco was chosen because Co, says, “The concrete cutter absolutely The largest contractor on the project, its compressors provide 100 percent contributed to the smooth progress of Precision Pipeline, is using Atlas Copco oil-free air. Also, Atlas Copco Rental re- the work and the final result.” In fact, the equipment to supply the large output of sponds to service calls quickly by phone results inspired the company to buy a air needed for its 410-kilometer (255- or in person. new Atlas Copco hydraulic breaker.

the ruby pipeline will connect clean-burning natural gas reserves in the rocky mountain region. Chris rhoades is Atlas Copco’s area sales manager in California.

28 achieve 2011 www.atlascopco.com

11APB1_26_customer_centricity_4457.indd 28 2011-09-16 13:14:27 5. smooth operator

thanks to the atlas Copco breaker, the Lummen interchange was demolished in only 40 hours.

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11APB1_26_customer_centricity_4457.indd 29 2011-09-16 13:14:34 outlook / the value of design Brand

in today’s view increasingly complex business environment, brand management is becoming a top priority. To stay in the lead, progressive business-to-business companies have been sharpening their marketing strategies and employing industrial design to build and maintain solid brand recognition. achieve asked three experts to offer their thoughts on the most important considerations companies need to keep in mind for building their brands.

TexT linas alsenas phoTos imd, svid & ceibs

dr. dominique “ If a company doesn’t have something Turpin, president and professor of new to offer, it is quickly perceived as marketing at imd in Lausanne, a has-been. This is where industrial switzerland design can be a crucial element.” Keep it simple, consistent and fresH There are Three major consider- are too complex to communicate – each ola’s tagline? Few people remember be- ations for a brand, and the most important must be easily understood, and not every- cause it changes every two years. one is to have a strategy that is simple one has a PhD or an MBA in marketing. Although it may seem like a contradic- to articulate both inside and outside the At the same time, the strategy can’t be too tion to the second factor, the third impor- company. You can have the greatest de- generic, so that it could apply to any in- tant factor for brands is a regular stream sign in the world, but if you have a terri- dustrial company. of innovations. If a company doesn’t have ble brand communication strategy, it will something new to offer, it is quickly fail. For example, a good strategy may be, The second imporTanT factor is perceived as a has-been. this is where “IkEA aims to serve customers aged 25 having continuity. take taglines, for ex- industrial design can be a crucial element. through 45 with good furniture at reason- ample. Everyone knows that Nokia’s is With design, you can keep the brand able prices.” too many brand strategies “connecting people,” but what is Motor- relevant, up-to-date and meaningful.

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11APB1_30_value_of_design___prof_pfoertzh_4458.indd 30 2011-09-16 13:14:36 “As services and products become Robin Edman, CEO of SVID, Swedish increasingly inseparable, it’s Industrial Design Foundation in important to design every aspect of Stockholm, Sweden BRAND what your company provides.” DESIGN THE WHOLE EXPERIENCE AT SVID WE WORK to increase aware- provide the most benefi t, is the strategic time. The engines in planes are owned ness of the importance of design as a com- level, in which design is used to drive in- separately from the planes; the airlines buy petitive tool and to integrate design into novation. Just think of Apple, the most val- the engines’ availability. As services and business activities. To visualize a compa- ued company in the world. They shape the products become increasingly insepara- ny’s design maturity we use a “design lad- entire user experience – everything they ble, it’s important to design every aspect VIEW der” in which the bottom 25% of compa- do, from the stores to the product itself to of what your company provides, because nies don’t believe they use design, or they the services it provides – with an extreme- that’s brand building. don’t think about it at all. At the next level, ly high degree of design. The question to ask, then, is how can we companies use design as product styling, design all the user’s touchpoints – the fi rst changing how their products look every IT USED TO BE THAT when you buy a meeting, the product, the packaging, the few years. At the second-highest level, truck, you buy the truck from the manu- brand, the environment it’s sold in, the part- design is considered part of the company’s facturer and then it’s yours to use and take ners we work with, the location, the service processes, in which it is a function just like care of and, eventually, get rid of. But to- package, etc. – to make an impression on the any other, like purchasing or marketing. day, you don’t buy the truck, you buy a ser- customer, to consistently communicate our At the top tier, the one in which design can vice contract – essentially, hours of truck brand?

Prof. Waldemar “ In terms of design, the visual Pfoertsch, research fellow at China Europe parts of branding are becoming International Business School (CEIBS) more and more important since they in Shanghai, China refl ect brand positioning.” FOCUS ON THE END CUSTOMER THE MANAGEMENT OF branding is Good marketing requires a lot of intel- ing. Perception makes a big difference, and more crucial than we thought even a few ligence work. One of the biggest mis- that can be affected by logos, colors, etc. years ago. The business-to-business (B2B) takes I see in branding is when companies You want that visual effect to support what companies that stand out in terms of suc- throw money at marketing without know- your brand is trying to communicate. cess employ advanced branding method- ing how effective their communication is. ologies targeted toward end customers. Fortunately, the tools for tracking the ef- While this is normal in consumer indus- fect of these campaigns are getting much To read about Atlas Copco’s award tries, it also makes a big difference in B2B. more sophisticated. winning industrial design team, When brands are better known and seen, In terms of design, the visual parts of see ‘Transformers’ on pages 32–35. for example in magazines, it becomes easi- branding are becoming more and more im- er to get business deals done. portant since they refl ect brand position- V www.atlascopco.com ACHIEVE 2011 31

11APB1_30_value_of_design___prof_pfoertzh_4458.indd 31 2011-09-16 13:14:38 SWEDEN / the value of design Transform ers Brand by brand, Atlas Copco’s award-winning Industrial Design Competence Center is having a revolutionary effect on the company’s many products. Achieve pays the team a visit.

TEXT LINAS ALSENAS PHOTOS OLA JACOBSEN

SKILLED. STRONG. SMART. BOLD, HONEST, confi dent and tough. Sound like anyone you know? How about a Chicago Pneumatic piston compressor? “If Chicago Pneumatic products were an individual, this is how we would describe him,” says Alex Liebert, Manager of the Atlas Copco Industrial Design Compe- tence Center, which is based in Örebro, Sweden. “Those characteristics are the starting point for the design lan- guage we developed for the brand.” By “design language” Liebert means the overarch- ing guidelines for the appearance and user experience of products. This includes regulations for the basic pro- portions, shapes, surface textures and colors. Chicago Pneumatic (CP) is one of Atlas Copco’s most important brands, and its design theme was developed to refl ect CP’s heritage and core values.

JÖRGEN WESTIN, a designer in the center, explains that industrial design “is normal in a consumer prod- uct company. But in business-to-business the feeling is often, ‘This product goes into a mine, it gets destroyed anyhow, so who cares how it looks?’ But someone has to buy the product at some point, and its appearance can infl uence that decision.” Liebert adds, “It’s not about taste, or prettiness. It’s about adding value. You want the product portfolio to look like a fl eet, to look state-of-the-art, with consistent quality. But the appearance is only one aspect – we also improve the ergonomics, the usability and the safety of equipment. Operators and users notice the difference.” In recent years, Liebert’s team has created a strong platform for marketing and sales of the Group’s three

32 ACHIEVE 2011 www.atlascopco.com

11APB1_32_value_of_design_cp_4459.indd 32 2011-09-16 13:14:45 From left to right: Alex Liebert, Lisa Lindberg, Jörgen Westin, Dong-Han Oh, Daniel Sellberg, Fredrik Svensson, Martin Larsson, Cenk Aytekin, Daniel Nadjalin, Björn Syse, Sisirnath Sangireddy, Ola Transform ers Nyström and Ola Kollin.

largest brands: Atlas Copco, Chicago Pneumatic and Dynapac. Annika Berglund, Senior Vice President Corporate Communications, says, “Through their suc- cessful work, Alex Liebert and his team have positioned themselves as an industrial design competence center for the entire Atlas Copco Group. They have proven a great asset for the marketing of our products.”

IN DECEMBER 2010, the Industrial Design Compe- tence Center was honored for its work on Chicago Pneumatic with the prestigious Good Design Award, issued by the Chicago Athenaeum and the European Centre for Architecture, Art, Design and Urban Studies. That’s an impressive achievement, considering that only six years ago the team consisted of only two peo- ple: Liebert and Peter Nilsson. Today the team consists of 18 designers, including two interns, selected from all over the world. Liebert describes the growing importance of industrial design at Atlas Copco

USER-FRIENDLY Sisirnath Sangireddy heads up a team within the Industrial Design Competence Center that focuses solely on ‘interaction design.’ He ex- plains that his team considers four factors: “First, there’s information analysis, which is what information will be exchanged between operator and product. Second is information layout, which is the area placement of informa- tion. Then there’s the visual design, in which we create the brand identity of the product. Finally, we focus on the user experience.” Seemingly simple features can lead to many questions. Sangireddy takes up a button as an example: “Should it be a knob, or a blister but- ton? When and how is it used? It all depends on conditions and the user group. Safety is also part of the process – if you need to make it harder to change the settings in a rig, you can put in two simultaneous hand buttons. It always has to come from the perspective of the operator, the user experience.”

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11APB1_32_value_of_design_cp_4459.indd 33 2011-09-16 13:14:52 sWeDeN / the value of design “ it’s not about taste, or prettiness. it’s about adding value. You want the product portfolio to look like a fleet, to look state-of-the-art, with consistent quality.” Alex Liebert, Manager of the Atlas Copco Industrial Design Competence Center

2007. “We showed them that industrial design could influ- ence the whole appearance of the brand substantially, but without big changes or cost increases,” Liebert says. “The brand already had a lot of heritage that we could take advan- tage of. Today, it looks planned.” Chicago Pneumatic posed a greater challenge to the Industrial Design Center team than Dynapac, however, as the brand has many product categories: compressors, breakers and tools. Martin Larsson, who leads the second industrial design team at the center, describes their approach: “First, we put together a quick concept ‘teaser’ to show what was possible with a new design language; we didn’t perform any investigation of the brand at that point. CP thought it looked promising, so we started up the project groups.”

inCreasing Design

The industrial Design Competence Center was awarded the good Design The industrial Design Competence Center award in Chicago, U.s., for its Chicago Pneumatic design language. works on many projects at the same time, currently about forty. “some of them are very as a “grassroots” development. “We’ll do one project, short, only four or five days, while others can which leads to another with Dynapac’s product portfolio, take several years,” says the center’s manager, which leads to another Atlas Copco brand,” he says. “Now, alex Liebert. “nothing is synced between proj- ects, so we’ll be engaged in the concept phase engineering teams ask us for help in making products func- of one project, the research phase of another tion. That’s the highest form of influence we could have, and the final delivery of a totally different proj- giving advice on the very technical parts.” ect all at the same time.” The designers are acutely aware of the great The Teams begin Their work on a new design responsibility that they bear as an in-house language by asking questions: what were the most im- department; after all, atlas Copco trusts the portant products, what was the brand history, what was center to develop, exercise and manage in- of greatest interest to customers, what was the reason for dustrial design, which is a crucial part of the this particular chamfer or this particular edge? company’s core competence. “we make sure “We learn a lot, and take that knowledge home to start that at all times, even after a couple of years on duty, our products speak the right language and sketching,” says Liebert. “Our process is cumbersome – tell the right story,” Liebert says. “aligning each we take things that are common to many of the products product’s appearance with our brand values and try to apply them uniformly throughout. We learn and brand promises is key to successful com- from that, and then do it again and again. We also try to munication and long-term customer relations.” identify things that are uncommon, and try to see if we “but we’re not running out of work,” he adds can learn from them, too.” with a laugh. “There are some 5 000 products In the case of Dynapac, the brand had an opportunity for to get to.” a clean, new start when Atlas Copco bought the company in

34 achieve 2011 www.atlascopco.com

11APB1_32_value_of_design_cp_4459.indd 34 2011-09-16 13:14:55 AT The InDusTrIAl DesIgn CenTer, every project group has at least one marketing and one engi- neering representative for each division that is involved. Daniel Sellberg, a designer in the center, explains, “You could say that the marketing department makes up the rules for a product’s development, such as customer and market requirements, deadlines and costs. Then the engi- neering department needs to be our partner in making it happen. But the engineers also should serve as a counter- point – we want boundaries. We like it when we are told, ‘This accumulator may not protrude more than 2 centi- meters (0.8 inches),’ for example.” The Industrial Design Center facilitates communication at roundtable discus- sions in the project teams. “We minimize the gap between marketing and engineering, since they don’t speak the same language,” says Liebert. “We are a facilitator, utiliz- ing the combined strength of all involved parties to devel- The Industrial Design op, implement and safeguard each design language.” Competence Center bridges the communication gap between marketing and engineering, and combines the strength of all involved expertise.

molding factory might invest offerings to increase customer The case for in Worthington Creyssensac satisfaction.” brand compressors that are The strategy also helps multiple brands permanently installed at the Atlas Copco penetrate new Maintaining many brands may seem counterin- plant. These large machines markets. In China, people are tuitive as a corporate strategy, but Atlas Copco’s would typically be maintained not always quick to embrace brand portfolio offers many advantages. through a local distributor that unfamiliar European brands. offers on-site service. Knowing that, Atlas Copco TexT NaNcy Pick PhoTo atlas coPco has acquired two well-known MeAnWhIle, the same Chinese compressor compa- factory’s maintenance nies – Liutech and Bolaite – When Atlas Copco acquired specific industry demands.” manager might make minor over the past decade. “These industrial toolmaker Chicago Typically, a customer almost repairs using an ABAC-brand were eye-opening additions to Pneumatic in 1987, the com- anywhere in the world has compressor purchased at the our brands,” says Lefranc. pany decided to keep both access to two or three Atlas corner shop. “With the brand “They allowed us to expand, Chicago Pneumatic’s name Copco compressor brands. port folio approach, we reach and we improved our under- and its brand identity. So Some are available globally, more customers,” says standing of the Chinese mar- began Atlas Copco’s “brand such as Chicago Pneumatic. Alain Lefranc, Atlas Copco ket.” portfolio” strategy, with many Other brands are available re- Vice President of Multibrand Having used the brand port- brands under the larger com- gionally, while some are sold Marketing for Industrial folio strategy for more than 20 pany umbrella. in only a single country. In Compressors, in Belgium. years, Atlas Copco is dedicated “We know we can’t fulfill Italy, for instance, a plastics “It’s all about enlarging our to the approach. all our customers’ needs with just one brand,” says Annika Berglund, Atlas Copco Senior Vice President of Corporate “ We segment the market and use a Communications, in Stock- variety of distribution channels holm, Sweden. “We segment the market and use a variety – both direct and indirect – to better of distribution channels – both serve our customers.” direct and indirect – to better Annika Berglund, Atlas Copco Senior Vice President serve our customers. Our prod- Alain lefranc Annika Berglund of Corporate Communications ucts are differentiated to meet

www.atlascopco.com achieve 2011 35

11APB1_32_value_of_design_cp_4459.indd 35 2011-09-16 13:14:59 italy / assembly solutions

ducati motorcycles are known for their domination of racing competitions and their charac- teristic roar as they speed down city streets. atlas Copco The sound of plays an important contributing role in assembling these legendary vehicles. speed TexT Linas aLsenas PhoTos ducaTi

36 achieve 2011 www.atlascopco.com

11APB1_36_ducati_4460.indd 36 2011-09-16 13:15:03 1 2

A legenDAry BrAnD Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Ducati’s range of motorcycles is divided 3 4 into model families which include Diavel, Hypermotard, Monster, Multistrada, Streetfighter and Superbike. These Italian icons, made in Bologna, are sold in more than 80 countries around the world.

An employee assembles a Ducati Multistrada using Atlas Copco tools.

DuCATI MoTorCyCleS are known years, such as the screwdrivers and nut- for their sleek Italian designs, supremacy runners used to mount connecting rods on “ The tools we use must in racing competitions and – perhaps most crankshafts. But Ducati sees Atlas Copco comply with strict of all – for their distinctive roaring sound. as more than just a provider of tools. The company itself describes the noise as “a “We believe we get more from requirements which symphony of internal combustion,” perhaps Atlas Copco than we would from other are crucial to our end- with good reason: Ducati Technical Direc- similar tool suppliers,” says Serpentino. product quality and tor Andrea Forni told SuperBike magazine “For us, Atlas Copco’s strength lies in its that he researched violin harmonics while R&D activities. It’s not just the technical environmental policies.” working on the exhaust system of the Multi- support we receive when we need it; their Franco Lanza, Engineering Manager strada 1200 model. well-planned product development leads to Ducati motorcycle owners and fans all integrated, optimized assembly processes. over the world are known as Ducatisti. They support our operations by testing new This loyal group is growing rapidly world- assembly solutions, providing the innova- wide, a prime example of ‘brand tribal- tions and the strategic answers we need.” ism’ at its best (in which communities of fans perform much of the marketing work). ATlAS CopCo SupporTS sustain- Business Unit Assembly Manager Carlo able productivity at Ducati, particularly Serpentino explains, “Ducatisti don’t just regarding employee health and safety, TITle ColleCTor buy the quality of Ducati motorcycles, they environmental impact reduction and high Ducati competes in the World invest in the entire brand image.” product quality. Engineering Manager Superbike and Motogp World This degree of loyalty and commit- Franco Lanza says, “The tools we use must Championships. In World Super- ment, centered on both the technology and comply with strict requirements which are bike, Ducati won both the 2008 Ducati’s reputation, puts great pressure on crucial to our end-product quality and en- Manufacturers’ and riders’ titles, bringing the total to 15 (of the last the company to maintain the highest qual- vironmental policies. We also give maxi- 18) Manufacturers’ titles and 13 ity standards. At its plant in Borgo mum consideration to the health and safety riders’ titles. Competing in Panigale, Bologna, Italy, Ducati builds an of our personnel.” Motogp since 2003, Ducati average of 40 000 racing-inspired motor- Indeed, the company has good reason won both the Constructors’ and cycles each year. to safeguard its employees: many count riders’ world titles in 2007. The factory has used Atlas Copco tools themselves among the Ducatisti, perhaps in important assembly operations for the brand’s most valuable resource.

www.atlascopco.com achieve 2011 37

11APB1_36_ducati_4460.indd 37 2011-09-16 13:15:07 THAILAND / medical gas distribution systems

THE BREATH OF LIFE

WHEN IT COMES TO medical facilities in Thailand, Piped gas is a critical part of modern none is older or more renowned than Siriraj Hospi- tal. Located in a dozen buildings spread over four city medical care. Thailand’s busiest hospi- blocks in Bangkok, the facility has 3 000 beds and one million outpatient visits a year, making it the busiest tal has entrusted BeaconMedæs with public hospital in the country. Imagine then the size and complexity of the con- a major gas source equipment upgrade. tract BeaconMedæs, a part of the Atlas Copco Group, won in 2010 to replace Siriraj Hospital’s outdated TEXT MARK CARDWELL PHOTOS ATLAS COPCO, ISTOCKPHOTO & GETTY IMAGES medical gas source equipment used in a variety of medical treatments. The project was scheduled to take 12-18 months, with the added requirement that the facility remain open and fully functional for patients, including the country’s king (a full-time resident since 2009). “Most hospitals have gas source systems with one air plant, one vacuum plant, a few manifold con- trol systems, four or five alarms and some control valves,” explains Steve Robinson, a medical gas spe- cialist who worked fulltime on the project as Busi- ness Line Manager in BeaconMedæs’s South East Asia office. The Siriraj project, scheduled for com- pletion in the fall of 2011, is far more complex – “a massive undertaking,” as Robinson says. It involves

38 ACHIEVE 2011 www.atlascopco.com

11APB1_38_beacon_medeas_4461.indd 38 2011-09-16 13:15:13 Medical gas systems are essential for supplying piped oxygen, nitrous oxide, nitrogen, carbon dioxide and medical air to various parts of hospitals. “ THIS PROJECT SHOWCASES OUR ABILITY TO PROVIDE CLIENTS WITH SOLUTIONS THAT ARE TAILOR-MADE TO FIT THEIR NEEDS.” Mark Allen, Director of Marketing for BeaconMedæs

eight air and eight vacuum plants, each with mul- tiple compressors, pumps, filters and control systems AIR FORCE to supply medical, surgical and dental services in various buildings. The project also includes 18 mani- BeaconMedæs, a part of tries these days,” says Mark fold control panels for the supply of oxygen, nitrous the Atlas Copco Group since Allen, Director of Marketing. oxide and carbon dioxide. 2006, is the world’s leading “But there is growing demand Mark Allen, Director of Marketing for BeaconMedæs, specialist in the design, supply to update the systems in the and installation of piped medi- many facilities that were built points out that “the Siriraj project is a bit unusual in that cal gas distribution systems. in the 1960s and 70s.” it involves only source equipment, not the valves and The company operates The biggest and most lu- alarms used in outlets in clinical treatment rooms that through local and regional dis- crative opportunities are in are part of the total medical gas systems which we nor- tributors in over 40 countries developing nations that have mally supply our clients. But this project showcases our and through Atlas Copco cus- enjoyed substantial economic ability to provide clients with solutions that are tailor- tomer centers in 140 more. growth in recent years – and made to fi t their needs.” BeaconMedæs has four pri- now have both the mind and mary manufacturing locations the means to build world- ALLEN SAYS that top-quality products and strong around the world. class medical facilities. “In after-sales customer service are the main criteria hos- More than half of the com- China and India alone the pany’s hundreds of current number of new hospitals be- pitals use in choosing piped medical gas suppliers. projects involve the replace- ing built or contemplated Accordingly, the Siriraj project is recognition of the ment of aging piped medical is staggering,” Allen says. quality products and expertise that have enabled gas distribution systems in “We’re working hard to get our BeaconMedæs to become – and remain – the leader hospitals in North America and fair share of that business and, in the design, development, supply and installation of the United Kingdom. “There considering our reputation piped medical gas distribution systems for hospitals aren’t a lot of new hospitals and our networks, we are con- all over the world. being built in developed coun- fi dent that we will succeed.”

www.atlascopco.com ACHIEVE 2011 39

11APB1_40_fold_out___metallic_marvels_4462.indd 48 2011-10-24 14:28:41 UNZIP THE PAGE AND READ MORE

American inventor Elias Howe received a patent in 1851 for an “automatic clothing closure.” It’s easy to take metal for granted in the modern world. Achieve takes a step back to contemplate the material’s profound impact on human technological advancement and pay homage to a few stunning examples from history.

TEXT NANCY PICK PHOTOS ATLAS COPCO, ISTOCKPHOTO & GETTY IMAGES

11APB1_40_fold_out___metallic_marvels_4462.indd 49 2011-10-24 14:28:51 marvelsMetallic

11APB1_40_fold_out___metallic_marvels_4462.indd 46 2011-10-24 14:28:24 Mining heritage

TRY TO IMAGINE a morning Nonetheless, until the Enlighten- without metal. No mattress springs. ment people knew of only a dozen No shower (without water pipes). No metals. Then in the 1700s, scientists wedding rings. No stove. No but- quickly began discovering more, in- ter knife. No computer. No car. No cluding platinum, nickel and tungsten. bridges. In short, life without metal At the same time, with the rise of would be practically unthinkable. the Industrial Revolution in Eng- Archeologists believe that copper land, metals led the way to mod- and gold were the fi rst metals worked ern civilization. Although steel had by humans, probably beginning been discovered in ancient times, more than 6 000 years ago during the mass production did not begin until “Everywhere you turn, metal contributes to advancements in human civilization.”

Neolithic Age. Gold could be found 1855, when Henry Bessemer invent- in its natural state, and the Ancient ed a less expensive process to make Egyptians fashioned it into some of steel by blowing oxygen onto molten the most beautiful jewelry and ritual pig iron. Steel made many advances objects ever made. possible, including, in 1885, the fi rst Copper, while sometimes found skyscraper, a 10-story steel-frame in native form, more often has had offi ce building in Chicago. to be smelted – separated from ore by intense heating. The world’s old- DURING WORLD WAR I, nearly est copper smelting furnace, located all the 170 000 warplanes were built in Israel’s Timna Basin, dates back of fabric-covered wood. Metal planes to 3500 BCE*. did not become the rule until the 1930s, with the invention of alumi- THE BRONZE AGE arrived some num alloys that were both light and 600 years later as metalworkers in corrosion-resistant. Starting in the Iran, Iraq and China discovered cop- 1960s, aluminum was also important per alloys that proved useful for stur- to the design of manned spacecraft. dy vessels, tools and more. Iron was Then in the 1980s, with the rise equally important in ancient times, of computers and other electron- when, for example, the Romans used ics, metals again played a critical it to rim their chariot wheels. role, particularly the copper used for Leaping ahead to 1440 CE, a printed circuit boards. German goldsmith named Johannes And what of titanium hip joints? Gutenberg invented the printing press, Lithium batteries? Aluminum using movable type made of tin and iPods? Everywhere you turn, metal lead. With his invention, ideas could contributes to advancements in spread faster than ever before. human civilization.

*BCE: BEFORE COMMON ERA

11APB1_40_fold_out___metallic_marvels_4462.indd 42 2011-10-24 14:27:47 METALS THROUGH THE AGES Along this timeline lie six items made from six important metals, with additional information about the mining of those metals today.

QUEEN PUABI’S HEADDRESS Gold, lapis lazuli, 2550 BCE and carnelian HEADDRESS FROM UR (GOLD) THIS SPECTACULAR headdress belonged to Queen Puabi of Ur (modern-day Iraq), whose tomb was discovered in the 1920s. Made mostly of gold, the headdress wreathed Puabi’s head in delicate leaves a n d fl o w e r s . Gold – often found in nature in its beauti- ful, uncombined state – has since ancient times conveyed wealth, status and power. Today, many precious ritual objects contin- ue to be either made of gold, such as wed- ding rings, or gilded, like Oscar statues and Olympic medals. About 80% of all newly mined gold is used for jewelry. Atlas Copco supplies equipment to gold mining operations around the world, in countries such as Canada, Australia, South Africa and Ghana.

500 BCE ANCIENT GREEK DRACHMA (SILVER) THE ANCIENT Greeks are thought Atlas Copco has long been a to have made the fi rst coin used supplier to silver mines. In 2011, widely for trade, the silver drach- Atlas Copco received a major ma. The silver mines at Laurium order for underground drill rigs provided a major source of income and other heavy equipment from for the Athenian city-state. Fresnillo, the world’s largest pri- Coins were critical to the develop- mary silver mine, located in cen- ment of trade, as they are far easier tral Mexico. The Fresnillo mine Workers mine for to exchange and transport than com- has operated nearly continuously silver in Mexico. modities such as wine or sheep. since 1550.

11APB1_40_fold_out___metallic_marvels_4462.indd 43 2011-10-24 14:27:55 Early 1500s 1889 GERMAN BEER STEIN (TIN) EIFFEL TOWER (IRON) BUBONIC PLAGUE decimated tance for food preservation after BUILT FOR THE World’s Fair, the critical to the early manufacture of northern Europe in the 1300s, and British merchant Peter Durand Eiffel Tower remained the world’s bridges, steamships, railroads, wa- then came terrible invasions of patented the tin can in 1810. Today tallest structure for 40 years. The ter pipes, machine parts, architec- fl ies. Desperate to improve public most food cans are made of tin- 320-meter (1 050-foot) tower tural girders and other important health, several German principali- plate, thin steel coated with tin to was built from 18 038 pieces of advancements. ties required that drink containers prevent corrosion. wrought iron and named for its Today, Atlas Copco works with be covered. Enter the German beer Currently, Atlas Copco caters to engineer, Gustave Eiffel. many iron-ore mines, at sites stein – a stoneware mug with a tin mining operations in Southeast The Industrial Revolution, which ranging from Labrador in Canada, hinged lid made of pewter, an alloy Asia and South America, as well began in England in the 1700s, to Western Australia, to the consisting mainly of tin. as to the South Crofty mine in relied on the country’s large re- Sydvaranger mine in Norway Tin rose to widespread impor- Cornwall, England. serves of coal and iron. Iron was above the artic circle.

MOVABLE METAL TYPE USED FOR PRINTING 1 440 CE

THE FIRST SKYSCRAPER, THE HOME INSURANCE BUILDING IN CHICAGO 1885

11APB1_40_fold_out___metallic_marvels_4462.indd 44 2011-10-24 14:28:05 1969

APOLLO 11 (ALUMINUM) THE COMMAND MODULE of Apollo 11, the fi rst manned moon-landing mission, 1889 was made primarily of aluminum. The ves- sel consisted of aluminum honeycomb EIFFEL TOWER (IRON) sandwiched between two layers of sheet aluminum alloy. Aluminum is both strong BUILT FOR THE World’s Fair, the critical to the early manufacture of and lightweight, making it ideal for the Eiffel Tower remained the world’s bridges, steamships, railroads, wa- aerospace industry. Today, aerospace com- tallest structure for 40 years. The ter pipes, machine parts, architec- panies continue to push the limits of met- 320-meter (1 050-foot) tower tural girders and other important als and metals alloys, driven by the high was built from 18 038 pieces of advancements. cost of launching cargo into space. wrought iron and named for its Today, Atlas Copco works with They often employ such metals as tita- engineer, Gustave Eiffel. many iron-ore mines, at sites nium, beryllium, nickel and cobalt, in addi- The Industrial Revolution, which ranging from Labrador in Canada, tion to aluminum. Atlas Copco has supplied began in England in the 1700s, to Western Australia, to the equipment to Qatalum, a facility in Qatar relied on the country’s large re- Sydvaranger mine in Norway that is expected to become the world’s serves of coal and iron. Iron was above the artic circle. largest aluminum plant.

1943 FIRST PRINTED CIRCUIT BOARD (COPPER) PAUL EISLER, an Austrian living in years, and demand for the metal has London, patented the printed circuit risen as electronics sales have sky- board in 1943. He used copper foil rocketed. Nearly all circuit boards to conduct electricity along path- still begin as a thin layer of copper ways, after fi rst etching away the foil bonded to an insulating board. unwanted copper. Initially, he used Atlas Copco provides equipment his circuit board to build a radio, to the copper mining industry in eliminating the usual bulky wiring. countries around the world, includ- Copper has been essential to the ing Chile, Australia, the Democratic Digital Revolution over the past 30 Republic of Congo, and Zambia.

11APB1_40_fold_out___metallic_marvels_4462.indd 45 2011-10-24 14:28:12 RUSSIA / infrastructure development

The estimated total infrastructure and facility cost for the 2014 Winter Olympics in Sochi is SEK 230 billion (EUR 23 billion) making it the most expensive Olympics – Summer or Winter – ever.

achievementOLY M PIC A Russian resort town on the Black Sea will soon step into the international spotlight when it hosts the 2014 Winter Olympics. To prepare, it’s getting marvels a huge infrastructure upgrade. TEXT LINAS ALSENAS PHOTOS ATLAS COPCO & OLYMP STROY

SOCHI IS A RUSSIAN CITY sit- the other along the coast. Ice events uated along the subtropical Black Sea will take place at the coastal cluster, coast, not far from snowy Caucasus which features the Olympic Park. Mountain peaks and forests teeming The Park includes the Bolshoi Ice with wildlife. As it prepares for the Palace, the Maly Ice Palace, the 2014 Winter Olympics this spa resort General Stadium, the Figure Skat- town is also home to the largest in- ing and Short Track Center, the frastructure project in Europe. Speed Skating Center, the Curling The Olympic development in Center and special media villages. Sochi is largely divided into two The mountain cluster in the Krasna- clusters: one in the mountains and ya Polyana Mountains will be home

46 ACHIEVE 2011 www.atlascopco.com

11APB1_40_fold_out___metallic_marvels_4462.indd 47 2011-10-24 14:28:33 While Sochi’s winter is far from cold (+5° C in January), the outdoor events will be held about 70 kilometers (43 miles) away in the snowy Krasnaya Polyana mountains.

to all skiing and sliding sports. The project fully equipped with Atlas Service, a resort in the mountain venues include the Cross-Country Copco machines, and we have cluster. The railway track will be Ski and Biathlon Center, the Rus- been really impressed by their laid along the Mzymta River paral- sian National Sliding Center, the high productivity and precision. lel to a new two-lane road. Alpine Center, a ski jump complex, Boomer rigs, for example, allow and the Snowboard Park and Free- us to reduce preparation work time ConStruCtion work is mostly style Center. In addition, a total by 80%, and the drilling speed and performed in the highlands in unfa- of 47 transport infrastructure con- quality have increased dramatical- vorable weather conditions – heavy struction projects, including the air- ly. The equipment is well-suited to rains, snowfalls and temperature port, railways, highway interchang- the extremely complex geological fluctuations. Nikolay Strugovshikov, es and bypasses, are to be completed conditions of the Caucasus Moun- Chief Engineer of Mosty y tonneli by the launch of the Olympics. tains area.” says, “High in the mountains, in The scale of the Sochi project is remote regions difficult to access, AtlAS CoPCo equiPment remarkable. The city will build a by- equipment reliability comes first.” is being used in the construction pass to decongest its streets, a road More than 70% of all compres- of almost every infrastructure ele- that will include 15 bridges and five sors used in Sochi for sandblast- ment. Contractors are employing the tunnels with a combined length of ing, cleaning, painting and running company’s compressors, generators, more than 10 kilometers (6 miles). pneumatic tools are Atlas Copco drill rigs and rock reinforcement New road systems will connect compressors. About 50% of the systems to build roads and railway, sporting and tourist venues to make generators providing power for the traffic and service tunnels. travel convenient for participants construction sites are from Atlas Bamtonnelstroy is one of Rus- and guests of the Games. Copco; they ensure seamless opera- sia’s biggest construction compa- tion of the construction equipment nies, specializing mainly in the one of AtlAS CoPCo’S and tools as well as safeguard the design and construction of key customers, Russian construc- lighting, heating and essential living underground structures. Sergey tion company Mosty y tonneli conditions for the workers. Polukhin, Chief Engineer at Bam- (“Bridges and tunnels”), is working “Atlas Copco generators work 24 tonnelstroy, says, “To complete the on the main passenger route for the hours a day, ensuring uninterrupt- entire scope of the project in time, Olympics, a combined road between ed power supply with short breaks we need the latest innovative tech- Adler (the Sochi city district where only for planned maintenance,” says nologies. We started the Olympic the airport is located) and Alpika Strugovshikov. “They are also so

www.atlascopco.com achieve 2011 47

11APB1_46_olympics___sochi_4463.indd 47 2011-09-16 13:16:25 RuSSiA / infrastructure development

“ The equipment is well-suited to the extremely complex geological conditions of the Caucasus Mountains area.” Sergey Polukhin, Chief Engineer at Bamtonnelstroy Responsible games all the construction work in sochi is being simple to use that no extra time and spare parts, necessary for continu- done according to international standards for effort are required – which is a big ous operations, are also available in quality, energy efficiency and environmental im- advantage, as we are always under stock at Atlas Copco in Sochi.” pact, ensuring sustainable productivity. “all our time pressure.” The new infrastructure will not construction sites are located near the sochi For other, more complex equip- be dedicated solely to the Winter nature reserve,” says alexei shishov, Head of ment, Atlas Copco provides addition- Olympics in 2014; it is a long-term mostovik, a design and construction company al support. Bamtonnelstroy’s investment in the entire Russian tackling many of the olympic projects. “as a sochi native, i consider preservation of Polukhin says, “Our operators get Southern Federal District’s devel- our unique ecosystem of utmost importance. special training from Atlas Copco, opment. The local population will environmentally responsible construction is a and this certification is a requirement benefit from modern transporta- must, as is our obligation to use ecologically ef- to work with the high-technology tion hubs, upgraded infrastructure, ficient technologies and materials. atlas Copco equipment. To us it is also essential increased energy capacity, and equipment, apart from its reliability and energy that we get well-organized service. brand-new business and entertain- efficiency, meets the highest environmental Atlas Copco has on-site service en- ment centers. Overall, about 200 standards and helps us minimize negative gineers who are always present and new facilities will be part of the impact on the environment.” ready to assist. Consumables and legacy of the Olympic Games.

48 achieve 2011 www.atlascopco.com

11APB1_46_olympics___sochi_4463.indd 48 2011-09-16 13:16:29 community engagement / VENEZUELA

Children simulate com- pressed air in the six- meter piston (left). A young girl discovers one of air power’s many applications (right).

UP WITH SCIENCE Committed to teaching kids about science, the Children’s Museum in Caracas features a perma- nent Atlas Copco exhibit that shows the benefi ts of compressed air in everyday life.

TEXT JEAN-PAUL SMALL PHOTOS ATLAS COPCO

THE MUSEO DE LOS NIÑOS in Cara- dren take turns entering a six-meter ‘pis- Plans for adding new devices to the cas, Venezuela, is dedicated to teaching sci- ton,’ a small elevator that lifts six kids at a exhibit are also in the works. Carlos ence to children in a playful environment. time inside a transparent cylinder. The chil- Lisson, Communications Manager at Atlas Over the last 28 years, the museum has dren represent air levels in the tube and are Copco Venezuela, says, “We plan to im- sought to spark the curiosity of visitors in a raised to the top (imitating air compression) plement computer games in which kids can variety of topics such as ecology, biology, where they exit into two lateral tubes, or learn even more about how compressed air physics, astronomy and space exploration. air pipes. “The children and public in gen- works.” An average of 200 000 visitors a year of eral are fascinated by the experience,” says Atlas Copco Venezuela has taken care all ages from Latin America come to inter- Professor Darwin Sanchez at the Education to incorporate safety features to ensure act with more than 600 experiments and Unit of the museum. After exiting the air that the exhibition is both safe and trouble- exhibits. In 2010, Atlas Copco Venezuela pipes, the children can operate various free for the owners. With these kinds of designed and sponsored an interactive way applications simulating the different uses social activities, Atlas Copco continues to for children to learn about compressed air. of air power such as drilling in a street or contribute to the local community and its At the towering Air Power exhibit chil- adjusting the nuts on a Formula 1 car. educational efforts.

www.atlascopco.com ACHIEVE 2011 49

11APB1_49_children_s_museum___venezuela_4465.indd 49 2011-09-16 13:16:34 SouTH AfRICA / human resources

Care goes viral In South Africa, Atlas Copco makes a commitment to keeping employees healthy – a promise that has been life-saving for workers living with HIV.

TexT nAnCy PICk PhoTos getty ImAgeS & AtlAS CoPCo

In 2009, Johannes From left to right: The results? Nothing Ronnie leten, Rapula Phetoe felt tired President and Ceo short of remarkable. To and lost his appetite. of the atlas Copco date, every employee He sensed, he says, Group, Wendy who has tested HIV that “everything for me Buffa-Pace, Group negative has remained human Resources was not all right.” Manager in that way. At the same At the time, Phetoe Johannesburg time, 8.4 percent of had worked for Atlas and Michael new employees – at Mwanangombe, Copco for about a human Resources last count – tested pos- year. Tests revealed Manager in itive. They and their that he was HIV posi- Zambia. spouses receive ongo- tive. “They checked ing counseling and my CD4,” the key whatever medications white blood cell count. they need. “It was 13.” (The nor- The program has mal range is between 500 and 1 500 cells launching its HIV/AIDS program. By 2004, received considerable positive feedback. In per cubic millimeter.) virtually every employee had been tested. both 2009 and 2010, Atlas Copco won the At that level, Phetoe’s immune system “The trainers were really good and put Achievement Award for “best workplace was critically compromised. But Atlas the staff at ease,” says Wendy Buffa-Pace, program” from the Swedish Workplace Copco’s award-winning healthcare pro- Group Human Resources Manager in Johan- HIV/AIDS Programme, which focuses on gram was immediately on the case, provid- nesburg. “And our managing director made a Sub-Saharan Africa. The company’s efforts ing him the necessary antiretroviral drugs. statement by being first to get the test.” reap financial benefits, saving Atlas Copco Today Phetoe is back at work and feeling The program involves twice-yearly testing money in reduced sick leave and staff turn- good, with a CD4 count above 250. by a third-party provider, Reality Wellness, over. The program’s success has inspired “If I was working for another company which keeps results strictly anonymous. the company to expand it to other countries. maybe I would be dead right now,” says But just as important is constant employee Phetoe, who is 34 and married with education, through seminars, an awareness These days, Johannes Phetoe has his a 6-year-old daughter. “I want to thank training video and more, about maintain- own agenda. “I want to educate others to Atlas Copco very much.” ing a healthy lifestyle. “Behind every toilet get tested,” he says. “Some of our people HIV is a terrible problem in South door is a poster, and we give away condoms are scared to get the test. They think if Africa, where more than 5 million people in all the bathrooms,” says Buffa-Pace, who you are positive, you will die. It’s not are estimated to live with the infection. In has worked with the program since 2003 and true. HIV doesn’t kill.” 2001, Atlas Copco decided to take action, calls it her true passion. No one could be better proof.

BusInesses ThaT helP businesses have participated in the for hIV/aIds programs: They boost swedish Workplace hIV/aIds Pro- and ensure international trade and atlas Copco isn’t the only company gramme, including sandvik Zimbabwe, economic development,” says Wendy working to stop the spread of hIV Volvo south africa and ericsson Kenya. Buffa-Pace, Group human Resources in africa. To date, more than 50 “There is a business case to be made Manager in Johannesburg.

50 achieve 2011 www.atlascopco.com

11APB1_50_hiv_aids_in_south_africa_4456.indd 50 2011-09-16 13:16:36 With a total of around 5.6 million infected, South Africa has more people living with HIV than any other country in the world.

A new video presents Atlas Copco’s efforts in HIV/AIDS ATLAS COPCO IN SOUTH AFRICA prevention and treatment in South Africa, putting special NUMBER OF EMPLOYEES 1 025 focus on the facts that HIV is DIVISIONS Mainly sales and support treatable and that businesses for products. These include compressed benefi t from this investment in air and gas equipment, generators, con- employee health. Check it out at struction equipment, mining equipment, www.atlascopco.com/achieve and industrial tools. Atlas Copco Secoroc manufactures rock-drilling tools. LOCATIONS 24 across the country HISTORY In 1892, the Delfos brothers “If I was working for another established their engineering business in Pretoria. In 1947, Delfos allied with company, maybe I would be the Swedish company Atlas Diesel, which eventually became Atlas Copco South Africa. In 1998, the company dead right now.” moved its main offi ces to Witfi eld, Johannes Rapula Phetoe, Atlas Copco employee near Johannesburg.

www.atlascopco.com ACHIEVE 2011 51

11APB1_50_hiv_aids_in_south_africa_4456.indd 51 2011-09-16 13:16:42 INDIA / sustainable productivity

Indian company Saurashtra Chemicals makes invest- ments in new Atlas Copco technology and energy conservation to take on international competitors. A desalination plant is just one of the elements in the company’s solution for more sustainable and competitive production of soda ash.

TEXT SUSANNA LINDGREN PHOTO GETTY IMAGES & ATLAS COPCO

CHEMICAL

IN THE INDIAN state of Gujarat, Chinese imports. To stay competi- Maintenance at Saurashtra solutionsa seaside town called Porbandar is tive and meet the standards for dust Chemicals. most famous for being the birth- emissions and effl uent disposal, The soda ash production process place of Mahatma Gandhi. Saurash- Saurashtra Chemicals’ strategy is to requires some 8 500 cubic meters tra Chemicals is based here and with focus on saving energy and develop- (2 245 000 gallons) of water daily for more than 2 000 employees, it is the ing new technology. production and for circulation in the biggest plant of its kind in the world. cooling towers. “The desalination In India, more than 90% of the ACCORDINGLY, the company has process has lowered our dependence country’s soda ash is produced along made signifi cant technological in- on fresh water,” says Sharma. “To- the Arabian Sea coastline. Because vestments, including a desalination day only 40% of the water comes India lacks the natural resources nec- plant based on waste heat recovery from the freshwater lake in the area.” essary for producing soda ash, the of effl uent, modern limekilns that country’s industry faces signifi cant reduce the use of limestone and THE REST COMES FROM THE pressures. It depends on a synthet- coke, a captive power plant and an Arabian Sea. The water is desalted ic production process that requires oil-free screw compressor. in a multi-stage process that in- expensive raw materials and raises “These investments save energy volves cooling the 110˚ C (230° F) production costs high in comparison and limit pollution,” says Deoki effl uent that comes out from the with international prices, particularly N. Sharma, General Manager for distillation process. By collecting

52 ACHIEVE 2011 www.atlascopco.com

11APB1_52_saurashtra_indien_4450.indd 52 2011-09-16 13:16:50 Saurashtra Chemicals is the biggest plant of its kind in the world.

SODA ASH EXPLAINED SODA ASH (sodium carbonate) is used in detergents and by the glass and silicate industries. The production of soda ash in India is based on the Solvey process, also known as the ammonia-soda process, which requires salt, lime and coke. Ammonia is used as an intermediate carrier catalyst in the process.

SAURASHTRA CHEMICAL was estab- lished in 1959 in Porbandar, a city in Gujarat, India. The main production is soda ash, al- though other products include baking soda (so- dium bicarbonate) used in bakeries and liquid bromine used by pharmaceuticals companies.

THE SEA SALT and lime used in the Porban- dar plant comes from local sources, but the coke has to be imported, mainly from China.

the vapors, the plant gains a supply Among Saurashtra Chemicals’ “These investments solutions of up to 1 820 cubic meters (480 000 latest investments is an energy- save energy gallons) of condensed water. effi cient, oil-free screw compressor. Sharma explains, “Instrumentation and limit pollution.” ANOTHER MAJOR Deoki N. Sharma, General Manager investment is the heart of any modern plant, and for Maintenance, Saurashtra Chemicals for more sustainable production is clean, dust-free and oil-free com- the ammonia absorber, designed in- mercial dry air is needed for the AIR SUPPLY house, which has a capacity of 1 200 instrumentation and pneumatic con-

tonnes (1 300 short tons) per day. A veying system.” He says that there In the past, India’s Saurashtra Chemicals had a bank of reciprocating-type air com- captive power plant also makes the used to be problems with both the pressors. When the fi rst Atlas Copco process more self-suffi cient: Low- quantity and the quality of the air compressor was installed in 1995, it was pressure boilers, which produced prior to the installation of the new the fi rst oil-free compressor in India. steam at the minimum requirement compressor, which led to a produc- Saurashtra Chemicals requires clean, dust- of 30 bar for the manufacturing pro- tion loss of about 25%. and oil-free commercial dry air for trouble- cess, were replaced by high-pres- “Since the new installation in free operation of the instrumental and sure boilers and turbines that pro- 2010 the plant has stabilized, and pneumatic conveying system. Since 2010 a duce steam at 105 bar; the surplus the failure of instrumentation due to single Atlas Copco compressor has supplied energy is used to power the plant. air is almost zero,” he adds. air to the whole plant.

www.atlascopco.com ACHIEVE 2011 53

11APB1_52_saurashtra_indien_4450.indd 53 2011-09-16 13:16:58 OUTLOOK / global opportunities

MARIO SANTILLÁN Home: Peru Host country: Sweden Title: Product Manager

1 South American business relations FOREIGN are ‘vertical,’ meaning that a rigid chain of command defi nes decisions, commu- nication and business goals. Here, I see that even though leaders can be clearly EXCHANGE identifi ed, interaction is much more ATLAS COPCO BELIEVES IN DIVERSITY ‘horizontal,’ so everybody shares tar- and internal mobility, and its positions around gets and communication fl ows easily. the world are open to any qualifi ed employee. 2 I have seen a great respect for TIPS “The international job and project market is people´s time here, meaning that one of the most valuable processes we have in schedules are followed and there is the Group,” says Jeanette Livijn, Senior Vice no room for being late. This demands President Human Resources and Organiza- organization of your time, a practice tional Development. “It provides equal oppor- that we South Americans often lack. tunities and global talent to our management 3 Always be on time. Be aware of the resourcing.” Achieve posed three questions to complete picture, and prepare in detail several talented employees spread across the before going to a meeting to give valu- globe about their experiences working abroad. able opinions/feedback.

TEXT JEAN-PAUL SMALL PHOTOS ATLAS COPCO, GETTY IMAGES & ISTOCKPHOTO LINA JORHEDEN Home: Sweden Host country: Tanzania Title: Business Controller

1 I was surprised that the same type of consensus culture that exists in Sweden is strong in Tanzania; every- body’s view is worth considering. QUESTIONS 2 Swedes tend to plan carefully before

1 What similarities or starting a new project. This is impos- sible here as you will, without a doubt, run into unanticipated problems differenceswhere stand you out work when now? you compare your native land with that you will have to solve as you go along. One of the skills I will take with What would you take from your 2 me when I leave is problem-solving. experience and incorporate into the way you do things in the future? 3 Invest time in networking! You will host country? 3 What tipsdoing would business you give in people your need help and support, and the only from your native country about way to get this is through friends and business acquaintances.

54 ACHIEVE 2011 www.atlascopco.com

11APB1_54_business_etiquette__4467.indd 54 2011-09-16 13:17:17 STEVA N TOPA LOV IC FRANS VAN NIEKERK Home: Serbia Home: South Africa Host country: Australia Host country: Chile Title: Business Line Manager Title: Business Controller

1 Coming from a small country like 1 In Atlas Copco Group we follow ‘the Serbia, one of the differences is the Way,’ which is how we conduct busi- amount of money involved in business. ness in our day-to-day life everywhere. From the other side, lack of money But still, people do things in different forces people to think outside the box ways in different countries. and to be creative. 2 Focus on people’s development to 2 One thing stands out, and that is ensure continuity when leaving one patience; patience to hear others’ opin- country for the next. ions because there is always a better or more appropriate way to do things. 3 Be patient. Understand the business environment you will be in. Be fl ex- 3 Be open so you can enrich yourself ible. Have direct contact with business with new experiences. Expatriates are partners. Ensure all commitments in sent to different countries to bring writing, always. Be informed about fresh views. arbitration processes.

ELLEN STECK IRFAN OZCAN Home: United States Home: Turkey Host country: Belgium Title: Vice President Host country: Kenya Communication and Branding Title: Country Manager

1 One big difference is the respect in 1 The main similarity is the need for Belgium for people’s vacation time, and I Atlas Copco products which provide see that as a healthy thing. In the U.S. productivity to customers. The differ- there is far less time taken for vacations. ences and challenges are how to sell “ The international value propositions to local customers. 2 Now I know the power generated by job and project the combination of diversity in experi- 2 You fi nd out about yourself, about market is one of ences and in creative/critical thinking how you adapt to different circum- when working with people from differ- stances. I am more patient today and the most valuable ent backgrounds. Our customers around try to understand everything before processes we the globe are diverse in their expecta- making decisions. tions; we require the same diverse bal- 3 Be trustworthy. Keep promises and have in the Group.” ance if we are going to continue serving do not underestimate anyone. Jeanette Livijn, Senior Vice them better than any others can. President of Human Resources 3 It is diffi cult for Americans to do and Organizational Development business in Belgium if their products SANJAY AHUJA are not environmentally friendly Home: India and sustainable. We can learn from Host country: Czech Republic Belgium’s commitment to managing Title: General Manager our impact on the environment. 1 One thing which stands out is the respect for time in the Czech Republic; in India, people were not committed to being on time for appointments. 2 Applying a European work-life bal- ance to the more dynamic economy in India would be diffi cult, but I can sure try to emulate it. Introducing an infor- mal work atmosphere, in which every- body calls each other by their fi rst names, is also something I’d introduce. 3 Learn the [Czech] language as soon as possible!

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11APB1_54_business_etiquette__4467.indd 55 2011-09-16 13:17:28 CHINA / mining A mass of gas Trillions of cubic meters of natural gas have been identifi ed in coal deposits deep in northern China’s Qinshui Basin. Atlas Copco’s equipment is helping extract the resource in a way that limits environmental impact.

TEXT MARK CARDWELL PHOTOS ATLAS COPCO & GETTY IMAGES

NO COUNTRY on Earth water well drilling rigs. But produces or consumes as the game changed in 2008 much coal as China. The when the Qinshui Lanyan Asian giant relies on coal for Coalbed Methane Company roughly 70% of its energy acquired a complete set of needs. Over the next decade, the latest “down-the-hole” China is expected to build as air drilling equipment from many as 50 new coal-fi red one of the world’s leading power plants to meet its huge providers of industrial pro- energy needs. ductivity solutions. The Yellow River runs The downside is that coal “The main challenge the through the Shanxi province, and fl ows into the Hukou is the dirtiest of fossil fuels. customer faced was the need Waterfall. Its use accounts for the vast for a total solution on CBM majority of greenhouse gas drilling – not just a single emissions produced in China. compressor or a booster or a That’s why the country is ea- rig or a hammer,” says ger to develop and use emis- John Shen, Atlas Copco’s sion-cutting methods like the product manager for the use of captured coal bed meth- Portable Energy division in ane (CBM) to produce energy China. – and why the results of one company’s use of cutting-edge IN ADDITION TO an extraction methods is turning Atlas Copco truck-mounted heads in China’s biggest coal drill, Qinshui Lanyan bought producing region. a matched Atlas Copco por- Located in the Shanxi table air compressor. The province in northern China, new equipment enables the the Qinshui basin is rich in company to drill 400- to both coal and methane gas, 500-meter-deep (1 300- which is a natural by-product 1 600-foot-deep) wells in of coal mining. The coal bed only fi ve or six days, a third is located at moderate depth of the time it takes tradition- and has high gas content. al rigs. That translates into For years, companies that a 300% increase in drill- extract, collect and trans- ing speed and a two-thirds port methane gas in the area reduction in labor costs. have relied on traditional The air drilling system also and locally made mast-type signifi cantly reduces the

56 ACHIEVE 2011 www.atlascopco.com

11APB1_56_china_compressor___methane_gas_4469.indd 56 2011-09-16 13:17:34 environmental impact of profi tability while helping to mining. That may explain develop a premium clean why Qinshui Lanyan, a lo- energy that reduces harmful cal subsidiary of the national emissions and is used to pro- Jincheng Coal Mine Group, duce everything from elec- purchased a second Atlas tricity and fuel for cars, hous- Copco truck-mounted drill es and industry to ammonia, and portable air compressor. formaldehyde and methanol. It also ordered a 70-bar Hur- It’s another example of the ricane booster for use in coal company’s ability to meet the mines that are 700-800 me- needs of its industrial part- ters (2 300- 2 600 feet) deep ners. “We are committed to or in situations where high our customers,” says Shen. volumes of gushing under- “They are the most important ground water are involved. thing and we must listen care- For the customer, the fully to them.” change has meant increased

TEXT MARK CARDWELL PHOTOS ATLAS COPCO & GETTY IMAGES “ The use of down-the-hole air drilling technology also made sense from both an eco- logical and human standpoint because of the 70% increase in speed and effi ciency.” John Shen, Atlas Copco’s product manager for the Portable Energy Division in China

Self-contained, adapt- able and powerful, the truck-mounted drill is built to be productive and effi cient.

A WIN-WIN TECHNOLOGY Qinshui Lanyan’s pur- the 70% increase in chase of Atlas Copco- speed and effi ciency over supplied truck-mounted traditional methods also drills and air compres- reduces the environmen- sors in 2008 was fi rst tal impacts of extraction and foremost a smart and reduces both the business decision that in- strain and danger to site creased productivity and workers. “It’s a winning reduced labor costs. But situation for everyone in- the use of down-the-hole volved,” says John Shen, air drilling technology al- Atlas Copco’s Shanghai- so made sense from both based product manager an ecological and human for the Portable Energy standpoint because of Division in China.

11APB1_56_china_compressor___methane_gas_4469.indd 57 2011-09-16 13:17:39 OUTLOOK / water for all

TEXT JEAN-PAUL SMALL PHOTOST GETTY IMAGEShe ripple

Although three-quarters of the world’s surface is covered with water,effect only a fraction of a percent is fresh water and even less is safe for human consumption. Water scarcity is a serious issue, and nowhere is it more grim than in developing countries. The Atlas Copco employee-based charity organization Water for All is trying to help those most in need.

THE STATISTICS are staggering: More las Copco employee-driven organization Since the project’s inception, Atlas Cop- than 1 billion people today do not have dedicated to providing access to clean co has fi nancially supported Water for All access to clean water, and 2.5 billion live drinking water in developing nations. by matching all employee contributions. without sanitation. Every year, almost 2 Currently more than 4 000 members As of January 2011, however, the Group million people die from dehydration re- strong, Water for All is led by its guiding now doubles the total amount donated by lated to diarrhea. Every 15 seconds, a child principle, “clean water is a human right.” employees for its contribution. Five euros dies from diseases that could have been Its funds are raised through voluntary per month can, over a year, provide sus- avoided with better water quality. More employee donations, which are judicious- tainable drinking water to more than 30 people die due to a lack of water than from ly distributed to local partner organiza- people, so “a 200% increase of each dona- tuberculosis, malaria and AIDS combined. tions to dig, drill or protect natural wells tion will have a signifi cant and benefi cial Twenty-seven years ago, similar drastic in countries where safe drinking water is impact,” says Mikael Lorin, Chair of the conditions spawned Water for All, the At- in short supply. Swedish chapter of Water for All.

58 ACHIEVE 2011 www.atlascopco.com

11APB1_58_water_for_all_4468.indd 58 2011-09-16 13:17:50 ripple effect “ Clean water is a human right.”

Water scarcity forces people to rely on unsafe sources of water for drinking, bathing and cleaning.

The Atlas Copco employee-based charity organization Water for All is trying to help those most in need.

JANUARY 2011 also saw the launch of serve those in need. Says Lorin, “If we the Water for All website; water4all.org can get out the message about how much Information about the organization, its change is possible through so little effort – GLOBAL ASSISTANCE partners and local projects can be found as well as show donors how their money is Water for All initiates projects in on the site in seven languages. But even being spent – I think the number of mem- countries where water scarcity, with the new website and additional funds bers will really increase.” contamination, fl ooding and donated by headquarters, Water for All drought are most prevalent. So far, continues to seek ways to refi ne its opera- more than 1 million people from tion. “There are a lot of things we can do For more information go to: Asia, South America and Africa have to improve,” Lorin says. been given access to potable water through the help of Water for All. Ultimately, Water for All seeks to raise water4all.org its membership numbers and thus better

www.atlascopco.com ACHIEVE 2011 59

11APB1_58_water_for_all_4468.indd 59 2011-09-16 13:17:56 outlook / group event

Global get-together Maintaining a common company culture and ensuring that all employees work towards the same goal is a tough challenge for any large company. It becomes considerably harder with managers of 40 nationalities spread across more than 80 countries, all running a wide variety of operations. That is why Atlas Copco’s Group Event, recurring every few years, has become such an important occasion for the company.

TexT atlas copco PhoTos atlas copco

In June, about 500 Atlas Copco manag- Bringing together the leaders of a global, ers gathered in Stockholm to discuss decentralized organization provides a main theme: how to ensure Atlas Copco unique opportunity to align our vision for is First in Mind—First in Choice® by the future of Atlas Copco, seeing what the becoming an even more customer-centric priority areas are for the company, today organization. Another mission for partici- and tomorrow.” pants: to interact and learn from each other one of these priorities, diversity among – or as President and CEo Ronnie leten managers in terms of nationality and put it, “steal with pride.” gender, was exemplified by the audience “We met like this because people are itself. leten said the focus on diversity what make things happen,” leten says. and internal mobility is necessary for “they perform best when they have in- maintaining a high level of competence teracted and gotten to know each other. in the company.

60 achieve 2011 www.atlascopco.com

11APB1_60_group_event_4454.indd 60 2011-09-16 13:18:01 Four generations of CEOs have used The Atlas Copco Book to help cement company values and the overall mission and vision of the Group. At the 2011 Group Event, Ronnie Leten (above) reminded everyone of the book’s core messages.

www.atlascopco.com achieve 2011 61

11APB1_60_group_event_4454.indd 61 2011-09-16 13:18:08 RUSSIA / reduced energy consumption

ADVANCED ENERGY SOLUTIONS Some years ago, KAMAZ vanced technologies, high-tech commissioned an evaluation air compressing units and effi - of its production sites by Atlas ciency control systems.” Copco. “We scanned KAMAZ’s Decentralization of the com- energy consumption and, based pressed air supply system is on their true energy consump- the key element of the energy- tion, suggested machines that effi cient approach suggested would offer the best possible by Atlas Copco. New energy- solution,” says Andrey Mar- effi cient ZH-series compres- THE DAKAR tynov, Business Line Manager sors and FD refrigerant dryers at ZAO Atlas Copco in Russia. were installed. Overall, seven RALLY IS The resultant changes includ- brand-new compressor units ed seven new Atlas Copco ZH helped to signifi cantly re- compressor units. Shigapov duce energy consumption at ONE OF THE says, “They apply the most ad- KAMAZ. WORLD’S TOUGHEST OFF-ROAD ENDURANCE RACES. Stage after stage competitors speed over mountain, valley, desert and coastline routes to win the coveted trophy.

GOING TO TEXT JEAN-PAUL SMALL PHOTOS PROAUTOSPORT.KZ EXTREMES 62 ACHIEVE 2011 www.atlascopco.com

11APB1_62_kamaz___dacar__4471.indd 62 2011-09-16 13:18:17 THE LATEST Dakar Rally was the ments? Obviously, a superb driver China, the Middle East and North 32nd on record. In 2011, for the third and solid support team are neces- Africa. With over 70 000 employ- consecutive year, the race traversed sities. Still, KAMAZ trucks’ dy- ees KAMAZ is currently the larg- the changeable landscapes of Argen- nastic dominance seem to be due to est truck producer in Russia and tina and Chile. More than 500 cars, their continued technological im- the Commonwealth of Independent motorcycles, quads and trucks bat- provements and innovative design. States (CIS). The company is also tled for supremacy along the scenic, While factory models are the basis the world’s eighth largest producer 9 500-kilometer (5 900-mile) route. for the KAMAZ-Master trucks of diesel engines. When the 2011 rally concluded used for racing, these vehicles are At the KAMAZ factory in Na- in Buenos Aires, Vladimir Chagin not assembled on the ordinary as- berezhnye Chelny, most of the tools of Russia mounted the podium for a sembly line; they are built in a prepared to meet strict regulations record seventh victory in the truck di- special factory using Atlas Copco are supplied by Atlas Copco. vision, becoming the race’s most suc- compressors and Atlas Copco tools “For decades the world-class At- cessful driver in a single category. He for different parts of its assembly. las Copco equipment – compressor drove a KAMAZ truck, which sur- units, pneumatic tools, pneumatic prised no one; KAMAZ vehicles have ORIGINALLY BUILT FOR the and electric power tools – have best won the truck class of the Dakar Rally Soviet army, the fi rst KAMAZ ve- met our production needs,” says a record ten times. In fact, of the top hicles rolled off the main assem- Islamgarey Shigapov, Deputy fi ve positions for the truck division bly line in Naberzhnye Chelny, General Director and Technical at the 2011 Dakar Rally, KAMAZ Tatarstan, Russia, in 1976. Today Director of KAMAZ. “Our coop- trucks fi nished one through four. KAMAZ heavy-duty models are eration with Atlas Copco is very What’s the secret behind exported all over the world, includ- important.” KAMAZ’s unparalleled achieve- ing Eastern Europe, Latin America, While KAMAZ enjoys its well- earned reputation as a manufacturer of rally winners, the company pro- duces much more. Its current prod- uct portfolio includes more than 40 truck models with 50 basic modifi - cations for diverse confi gurations, not to mention trailers, buses, tractors, engines and power units.

TOUGH STUFF

KAMAZ-Master is a vehicle special- From Argentina ly built to reach inaccessible through Chile to Peru regions. Suitable for climatic zones and back, the with extreme temperature fl uctua- 13-stage 2011 Dakar tion (-30°C to +50°C), its rugged Rally showcased stunning scenery design makes it a perfect choice for and peerless cross- off-road challenges such as the country driving. Dakar Rally.

With over 70 000 employees KAMAZ is currently the largest truck producer in Russia and the Commonwealth EXTREMES of Independent States (CIS). www.atlascopco.com ACHIEVE 2011 63

11APB1_62_kamaz___dacar__4471.indd 63 2011-09-16 13:47:02 Jobba med utmaningar i världsklass Want to make a difference? 2011/2012

Here is your chance. After 140 years in business, Atlas Copco remains at the forefront of sustainable industrial development. We are leaders in power tool productivity and ergonomics. Our state-of-the-art technology continues to mechanize mining worldwide. Atlas Copco compressors help industries save energy and lower their

CO2 emissions. In short, we take the initiative and set new standards.

HurHow do skulle we achieve du all this? förenkla In two words: styrningen Our people. As our av most en valuable gruvlastare? resource, they make the difference. Atlas Copco’s corporate culture is founded on loyalty and cooperation, Iand Diavik, we take Kanada, your professionalär tusen personer development i arbete seriously. – oavsett The tid only på dygnet.limits to Systemetwhat you can för ac-fjärrstyrning gör att fler av demhieve kanare thosearbeta you från set kontor yourself. på ytan,In return, istället we trustför att you befinna to take yoursig påshare plats of fleraresponsibility hundra meter – ibland kilometer –for under the success jord. Tidigare of the company. system krävde att man var tvungen att ha viss sikt och översyn nere i själva gruvan, men med det nya systemet kan många moment köras helt utan mänsklig inblandning. Det har bland annat medförtThis currently att man motivates kan gå more från thangruvdrift 30 000 i form Atlas av Copco dagbrott employees till underjordsutvinning. on fi ve continents, Tekniken gör det med andraserving ord customers möjligt attin practically styra Scooptram-lastarna, every corner of the som world. byggs i Örebro, från valfri plats och de kan köras helt automatiskt i de flesta moment. Det är också ett led i skapandet av framtidens gruvor. Det här är bara ett exempelYou can make på en a utmaningdifference. inom Explore gruvdrift the opportunities som vi inom in the Atlas Atlas Copco-gruppen Copco Group at arbetar med. www.atlascopco.com/careers Förutom teknik i världsklass och ett världsomspännande företag, erbjuder vi spännande utmaningar för dig med rätt driv. Du skapar själv din karriär och har stora möjligheter att få arbeta med det du vill – kanske rent av i ett annat land? Du får snabbt stort eget ansvar och får chansen att visa vad du går för. Samtidigt som vi gör vad vi kan för att hjälpa dig hålla balansen mellan arbete och fritid. För du vill ju inte bara ha ett bra

jobb, du vill väl skapa dig ett bra liv? Läs mer om oss på www.atlascopco.se. 81269853 01–EN

METALLIC MARVELS S CENTERS OF KNOWLEDGE S FOREIGN EXCHANGE TIPS

11APB1_01_cover_4439.indd 1 2011-10-24 14:43:53