An Analysis of Mission Statement of Pakistani Commercial (Scheduled) Banks Using a Nine Points Scale Approach of Fred R. David
ijcrb.webs.com JUNE 2012 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 2 An Analysis of Mission Statement of Pakistani Commercial (Scheduled) banks Using A Nine Points Scale approach of Fred R. David Muhammad Farrukh Moin 1, Ahsan Ali 2, Ali Nawaz Khan 3 M.S. Students, Department of Business Administration, Federal Urdu University of Arts, Science, and Technology, Islamabad Campus, Pakistan. Abstract = Objective The objective of this study was to make a comparative analysis of the mission statement of all the scheduled banks operating in Pakistan, in order to visualize the quality of its mission statement using a Nine Point Scale model given by Fred R. David. Methodology Publication of Sate Bank of Pakistan (SBP) (December, 2011) informs that 44 scheduled banks were operating in Pakistan till the closing of December 2011, out of them 22 were domestic private Pakistani banks, that means (50%) of the population. A number of 21 domestic private Pakistani banks were used as a convenient sample to make analysis in this study. Data needed to make comparative analysis of mission statement were collected from annual reports of (2010 and 2011) and websites of these private banks. Limitation This study was limited to the local private banks operating in Pakistan. Thus, it may lack high Generalisability. Researchers may expand the spectrum of study by investigating other types of banks operating in Pakistan. Findings Overall, the score card of mission statement of (scheduled) banking setups in Pakistan were found above the average score card of mission statement. Banks were more focused on customers and concern for survival, growth and profitability rather market, technology, employees and self concept.
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