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Cruise Adviser Cruise CRUISE ADVISER CRUISE ADVISER THE ONLY DESTINATION FOR THOSE SELLING CRUISES APRIL 2017 Win! A TITAN CRUISE See page 54 APRIL 2017 ENDS OF THE EARTH Adam Coulter explores Chile’s rugged wilderness JO RZYMOWSKA ON CELEBRITY EDGE HOW TO MAKE A £100,000 BOOKING THE INDUSTRY’S MOST LUXURIOUS SHIPS CA-14 20 YEARS OF EXPLORING THE WORLD IN COMFORT 1997 - 2017 easy to please with Viking Cruises Keeping the customer satisfied is what it’s all about. And so it’s good to know that when you book with us you won’t just be meeting your clients’ expectations, you’ll be exceeding them. State-of-the-art river and ocean ships, super-friendly service, exceptional cuisine, an inspiring choice of itineraries and everything from wine and beer with lunch and dinner to daily excursions included in the price, make Viking Cruises easy to sell and hard to beat. For business development opportunities call Jenny on 07966 995 012 or Andrew on 07825 986 996 For agency sales call Kelly on 0208 780 7968 @VikingTradeUK #madefortrade madefortrade.co.uk VRC_CA_FP_170x245_Easy_Apr2017_v1.indd 1 16/03/2017 16:54:23 April 2017 | Forward ED’S LETTER THIS MONTH Destination, WHAT WE LEARNT destination, destination P18 CRUISE ADVISER CRUISE ADVISER With the frequent his illuminating and inspiring feature, THE ONLY DESTINATION FOR THOSE SELLING CRUISES APRIL 2017 launch of which starts on p26. Win! A TITAN CRUISE See page 54 new ships, it’s A little closer to home, we take an APRIL 2017 sometimes easy to in-depth look at the “queen of Europe’s focus on hardware rivers”, the Danube (p18) and the ENDS OF and neglect the incredible towns and cities that line it, THE EARTH Adam Coulter explores Chile’s rugged wilderness destination. At plus we check in with Silversea’s Lisa JO RZYMOWSKA ON CELEBRITY EDGE HOW TO MAKE A £100,000 BOOKING Cruise Adviser, McAuley on p14 and Celebrity Cruises’ THE INDUSTRY’S MOST LUXURIOUS SHIPS CA-14 we believe that Jo Rzymowska on p22. This month’s A RIVER RUNS cruise should be recognised as what it How to Sell section – which runs from THROUGH IT is: an incredible way to see some of the p32 to p44 – takes a closer look at The Danube snakes through world’s greatest destinations. The ship luxury cruises: Azamara Club Cruises 10 countries – more than any may bring customers back, but it’s the is the subject of our InFocus (p34), other river in the world destination that gets them booking in while we examine the debate around the first place. It’s why, with our covers, all-inclusive cruises on p32. Our Grand we like to focus on the amazing options Designs feature looks at some of the P26 available more often than the ships most beautiful spaces on luxury ships. themselves. This month, it’s Chilean Don’t forget to enter our Patagonia, a region of truly remarkable competition on p54 to win a fam trip beauty and great adventure. with Titan. As ever, get in touch to Like the fjords of Norway and Alaska, share your thoughts and suggestions it’s a perfect area to explore by ship, as at [email protected]. Cruise Critic’s Adam Coulter writes in We hope you enjoy reading. CHILE IS ONLY FOUR HOURS BEHIND THE UK Just one of the revelations from Adam Coulter’s voyage to the very southernmost tip of South America P38 CELEBRITY SOLSTICE HAS A TWO-STOREY CRUISE ADVISER is brought to Sales executive Bryan Johnson facebook.com/cruiseadviser you by Waterfront Publishing [email protected] twitter.com/cruiseadviser WINE TOWER +44 (0)7532 709 734 Sign up to our weekly update at cruise-adviser.com/subscribe The ship’s designer Publisher Sam Ballard Art director Jensen Brianson Adam D Tihany has also [email protected] Sub-editor Nathaniel Cramp +44 (0)7809 622 541 [email protected] CRUISE ADVISER is published ten created incredible interiors times a year by Waterfront Publisher Anthony Pearce CRUISE ADVISER Publishing Limited (registered on Holland Amerca Line’s [email protected] Collective Temperance Hospital number: 08707515). All rights Koningsdam +44 (0)7835 768 383 110 Hampstead Rd reserved. Reproduction in London, NW1 2LS whole or in part without written Head of sales Simon Leeming permission is strictly prohibited. [email protected] Digital CRUISE ADVISER is printed by +44 (0)7532 712 476 cruise-adviser.com Wyndeham Grange CRUISE-ADVISER.COM 3 April 2017| Forward The atrium on Regent Seven Seas Explorer, p38 Contents Midship How to sell luxury 32 All-inclusive 36 InFocus onboard luxury innovations. High prices don’t necessarily Azamara Club Cruises’ Designer Adam D Tihany mean luxury – we look into UK MD Richard Twynham explains why the interior whether all-inclusive cruises explains why the “second of a ship is so important are all they’re cracked up smallest cruise line in the 42 Big-money bookings to be, or whether luxury world” is thriving Insider advice on ways holidays can actually be 38 Grand designs to secure those rare more affordable A look at some of the latest £100,000 customers CRUISE-ADVISER.COM 4 April 2017 | Forward April 2017 | Section Name FORWARD 3 Ed’s letter Why it’s always important to focus on destination 7 News The effect of the Channel 5 show Cruising with Jane McDonald. Plus, passenger numbers hit a record high and news about Royal Caribbean’s giant new ship 14 Opinion Lisa McAuley from Silversea explains why there is still plenty of room in the ever- expanding luxury market 56 Recipe An exclusive new monkfish, 18 Ports of call prawn and cassava pot recipe The Danube, the second from Saga’s executive chef longest river in Europe, flows George Streeter through 10 countries and thousands of years of history AFT 57 On the road Why Steve Wright is a 21 Interview 46 New crew turn-off for Jo McGawley of Celebrity’s Jo Rzymowksa The latest staff news Princess Cruises tells us how the line’s latest innovations – such as the 47 Fam trips / incentives 58 Final word Magic Carpet – will raise the The best agent opportunities Cruise Adviser comment: bar for luxury cruise. Why the cruise industry 48 Jargon buster must get behind calls for 26 Chile All about gross tonnage a change to Air Passenger Adam Coulter journeys on Duty – something that the Stella Australis from 53 Directory affects over 50 per cent Santiago down through the Got a query? Let us assist you of cruise customers incredible Chilean fjords to the remote wilderness of 54 Competition/ games room What are your thoughts on Cape Horn and Glacier Alley Win a fam trip on Titan the new-look CRUISE ADVISER? at the very southernmost tip Travel’s Serenade 1, Share them with us by emailing of South America. including flights and food [email protected] CRUISE-ADVISER.COM 5 THE HIGHEST RATED RIVER CRUISE SHIPS The AmaWaterways Experience Family-owned and operated, AmaWaterways has been a passion project for its founders since its creation fi fteen years ago. AmaWaterways staff share this passion to provide our guests with genuinely life-enhancing journeys… AmaWaterways – leading the way in... Cuisine Innovation Active Excursions River Cruising Any cruise line can take you from here to there. AmaWaterways takes you even further with exceptional staff , award-winning cuisine, enriching themed cruises and an array of complimentary active excursions and on board amenities. An AmaWaterways river cruise is not just a holiday, but a collection of unforgettable experiences. Rhine ◆ Danube ◆ Rhone ◆ Bordeaux ◆ Seine ◆ Main ◆ Mosel ◆ Douro For more information or to book a river cruise call our team of specialists on: 0800 520 2250 | [email protected] ABTA No.Y6393 www.amawaterways.co.uk NEWS April 2017 | Forward Do you have a story for us? Email [email protected] TV RATINGS BOOM Channel 5 programme boosts bookings for featured lines MSC, Holland America Line and Uniworld report boost in interest on the back of mini-series depicting the benefits of taking Caribbean, Alaskan and river cruises The Channel 5 series Cruising with ran an advert in The Sun highlighting The line added that the Jane McDonald has led to a direct rise Caribbean cruises.” programme had an “incredible” in enquiries and bookings for MSC, Channel 5 confirmed that the impact on social media, with Holland Holland America and Uniworld – programme, which aired at 9pm on America trending fourth on Twitter. three of the companies featured in Friday nights, averaged “a solid two They had seen an “huge increase” in the programme. million/ 8.4 per cent share, making search and impressions for Holland “For us, it was staggering,” Steve Cruising with Jane McDonald the America and Alaska since the Williams, sales director of MSC, told most successful commission of the programme aired. Cruise Adviser. “Divina, the ship that year so far”. David Chidley, national sales Jane sailed on, was our top-selling Holland America, which featured manager for Uniworld said the vessel for a full two weeks. It was as part of an Alaskan cruise special, luxury river line had 40,000 destination driven and made people has seen treble the number of individuals looking at its UK website want to pick up the phone and book brochure requests they normally in the four days after the show a Caribbean cruise. have. The number of passengers aired. There were 1,000 requests for “It was also great to see our key booked and confirmed on the week quotes and brochures on the Monday partners acting on the exposure, too.
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