APRIL 2017 APRIL

Win!

TITAN

See page 54

A

CRUISE HOW TO MAKEHOW TO A£100,000 BOOKING

JO RZYMOWSKA ON CELEBRITY ON RZYMOWSKA JO

THE INDUSTRY’S MOST LUXURIOUS SHIPS LUXURIOUS MOST INDUSTRY’S THE

THE EARTH ENDS OF ENDS OF Adam Coulter explores Chile’s Coulter Adam rugged wilderness

THE ONLY DESTINATION FOR THOSE SELLING CRUISES THOSE SELLING CRUISES DESTINATION FOR THE ONLY CRUISE ADVISER CRUISE

CRUISE ADVISER APRIL 2017 CA-14 20 YEARS OF EXPLORING THE WORLD IN COMFORT 1997 - 2017

easy to please with Viking Cruises

Keeping the customer satisfied is what it’s all about. And so it’s good to know that when you book with us you won’t just be meeting your clients’ expectations, you’ll be exceeding them. State-of-the-art river and ocean ships, super-friendly service, exceptional cuisine, an inspiring choice of itineraries and everything from wine and beer with lunch and dinner to daily excursions included in the price, make Viking Cruises easy to sell and hard to beat.

For business development opportunities call Jenny on 07966 995 012 or Andrew on 07825 986 996 For agency sales call Kelly on 0208 780 7968

@VikingTradeUK #madefortrade madefortrade.co.uk

VRC_CA_FP_170x245_Easy_Apr2017_v1.indd 1 16/03/2017 16:54:23 April 2017 | Forward

ED’S LETTER THIS MONTH Destination, WHAT WE LEARNT destination, destination P18 CRUISE ADVISER CRUISE ADVISER With the frequent his illuminating and inspiring feature, THE ONLY DESTINATION FOR THOSE SELLING CRUISES APRIL 2017 launch of which starts on p26. Win! A TITAN CRUISE See page 54 new ships, it’s A little closer to home, we take an

APRIL 2017 sometimes easy to in-depth look at the “queen of Europe’s focus on hardware rivers”, the Danube (p18) and the ENDS OF and neglect the incredible towns and cities that line it, THE EARTH Adam Coulter explores Chile’s rugged wilderness destination. At plus we check in with Silversea’s Lisa

JO RZYMOWSKA ON CELEBRITY EDGE HOW TO MAKE A £100,000 BOOKING Cruise Adviser, McAuley on p14 and ’ THE INDUSTRY’S MOST LUXURIOUS SHIPS CA-14 we believe that Jo Rzymowska on p22. This month’s A RIVER RUNS cruise should be recognised as what it How to Sell section – which runs from THROUGH IT is: an incredible way to see some of the p32 to p44 – takes a closer look at The Danube snakes through world’s greatest destinations. The ship luxury cruises: Azamara Club Cruises 10 countries – more than any may bring customers back, but it’s the is the subject of our InFocus (p34), other river in the world destination that gets them booking in while we examine the debate around the first place. It’s why, with our covers, all-inclusive cruises on p32. Our Grand we like to focus on the amazing options Designs feature looks at some of the P26 available more often than the ships most beautiful spaces on luxury ships. themselves. This month, it’s Chilean Don’t forget to enter our Patagonia, a region of truly remarkable competition on p54 to win a fam trip beauty and great adventure. with Titan. As ever, get in touch to Like the fjords of Norway and Alaska, share your thoughts and suggestions it’s a perfect area to explore by ship, as at [email protected]. Cruise Critic’s Adam Coulter writes in We hope you enjoy reading.

CHILE IS ONLY FOUR HOURS BEHIND THE UK Just one of the revelations from Adam Coulter’s voyage to the very southernmost tip of South America

P38

CELEBRITY SOLSTICE HAS A TWO-STOREY cruise adviser is brought to Sales executive Bryan Johnson facebook.com/cruiseadviser you by Waterfront Publishing [email protected] twitter.com/cruiseadviser WINE TOWER +44 (0)7532 709 734 Sign up to our weekly update at cruise-adviser.com/subscribe The ship’s designer Publisher Sam Ballard Art director Jensen Brianson Adam D Tihany has also [email protected] Sub-editor Nathaniel Cramp +44 (0)7809 622 541 [email protected] cruise adviser is published ten created incredible interiors times a year by Waterfront Publisher Anthony Pearce cruise adviser Publishing Limited (registered on Holland Amerca Line’s [email protected] Collective Temperance Hospital number: 08707515). All rights Koningsdam +44 (0)7835 768 383 110 Hampstead Rd reserved. Reproduction in London, NW1 2LS whole or in part without written Head of sales Simon Leeming permission is strictly prohibited. [email protected] Digital cruise adviser is printed by +44 (0)7532 712 476 cruise-adviser.com Wyndeham Grange

CRUISE-ADVISER.COM 3 April 2017| Forward

The atrium on Regent Seven Seas Explorer, p38 Contents Midship How to sell luxury

32 All-inclusive 36 InFocus onboard luxury innovations. High prices don’t necessarily Azamara Club Cruises’ Designer Adam D Tihany mean luxury – we look into UK MD Richard Twynham explains why the interior whether all-inclusive cruises explains why the “second of a ship is so important are all they’re cracked up smallest cruise line in the 42 Big-money bookings to be, or whether luxury world” is thriving Insider advice on ways holidays can actually be 38 Grand designs to secure those rare more affordable A look at some of the latest £100,000 customers

CRUISE-ADVISER.COM 4 April 2017 | Forward April 2017 | Section Name

FORWARD

3 Ed’s letter Why it’s always important to focus on destination

7 News The effect of the Channel 5 show Cruising with Jane McDonald. Plus, passenger numbers hit a record high and news about Royal Caribbean’s giant new ship

14 Opinion Lisa McAuley from Silversea explains why there is still plenty of room in the ever- expanding luxury market 56 Recipe An exclusive new monkfish, 18 Ports of call prawn and cassava pot recipe The Danube, the second from Saga’s executive chef longest river in Europe, flows George Streeter through 10 countries and thousands of years of history AFT 57 On the road Why Steve Wright is a 21 Interview 46 New crew turn-off for Jo McGawley of Celebrity’s Jo Rzymowksa The latest staff news Princess Cruises tells us how the line’s latest innovations – such as the 47 Fam trips / incentives 58 Final word Magic Carpet – will raise the The best agent opportunities cruise adviser comment: bar for luxury cruise. Why the cruise industry 48 Jargon buster must get behind calls for 26 Chile All about gross tonnage a change to Air Passenger Adam Coulter journeys on Duty – something that the Stella Australis from 53 Directory affects over 50 per cent Santiago down through the Got a query? Let us assist you of cruise customers incredible Chilean fjords to the remote wilderness of 54 Competition/ games room What are your thoughts on Cape Horn and Glacier Alley Win a fam trip on Titan the new-look cruise adviser? at the very southernmost tip Travel’s Serenade 1, Share them with us by emailing of South America. including flights and food [email protected]

CRUISE-ADVISER.COM 5 THE HIGHEST RATED RIVER CRUISE SHIPS

The AmaWaterways Experience Family-owned and operated, AmaWaterways has been a passion project for its founders since its creation fi fteen years ago. AmaWaterways staff share this passion to provide our guests with genuinely life-enhancing journeys…

AmaWaterways – leading the way in...

Cuisine Innovation Active Excursions River Cruising

Any cruise line can take you from here to there. AmaWaterways takes you even further with exceptional staff , award-winning cuisine, enriching themed cruises and an array of complimentary active excursions and on board amenities. An AmaWaterways river cruise is not just a holiday, but a collection of unforgettable experiences.

Rhine ◆ Danube ◆ Rhone ◆ Bordeaux ◆ Seine ◆ Main ◆ Mosel ◆ Douro

For more information or to book a river cruise call our team of specialists on: 0800 520 2250 | [email protected] ABTA No.Y6393 www.amawaterways.co.uk NEWS April 2017 | Forward Do you have a story for us? Email [email protected]

TV RATINGS BOOM Channel 5 programme boosts bookings for featured lines MSC, Holland America Line and Uniworld report boost in interest on the back of mini-series depicting the benefits of taking Caribbean, Alaskan and river cruises

The Channel 5 series Cruising with ran an advert in The Sun highlighting The line added that the Jane McDonald has led to a direct rise Caribbean cruises.” programme had an “incredible” in enquiries and bookings for MSC, Channel 5 confirmed that the impact on social media, with Holland Holland America and Uniworld – programme, which aired at 9pm on America trending fourth on Twitter. three of the companies featured in Friday nights, averaged “a solid two They had seen an “huge increase” in the programme. million/ 8.4 per cent share, making search and impressions for Holland “For us, it was staggering,” Steve Cruising with Jane McDonald the America and Alaska since the Williams, sales director of MSC, told most successful commission of the programme aired. Cruise Adviser. “Divina, the ship that year so far”. David Chidley, national sales Jane sailed on, was our top-selling Holland America, which featured manager for Uniworld said the vessel for a full two weeks. It was as part of an Alaskan cruise special, luxury river line had 40,000 destination driven and made people has seen treble the number of individuals looking at its UK website want to pick up the phone and book brochure requests they normally in the four days after the show a Caribbean cruise. have. The number of passengers aired. There were 1,000 requests for “It was also great to see our key booked and confirmed on the week quotes and brochures on the Monday partners acting on the exposure, too. following the programme was up by morning following the programme, Broadway Travel were proactive and more than 170 per cent year on year. he added.

CRUISE-ADVISER.COM 7 MS SERENADE 1 Titan’s exclusive river cruise charter Sailing the Rhine, Danube, Main and Dutch waterways in 2018

NEW 2018 BROCHURE OUT NOW

Save up to £200 per person Prices start from just £629pp

Launching new 2018 departures along with this year’s Christmas cruises

VIP door-to-door travel service included free on every Titan holiday†

FAM TRIP COMPETITION

To enter the competition please see details on page 54 MS Serenade 1 FAM trip - October 2017

For more details please visit www.titanagents.co.uk

†Excludes Scottish islands and Sark, where vehicle access is restricted. Terms and conditions apply on some offers. Deadline for FAM trip entries is 30th April 2017. Winner will be picked at random. Minimum age is 21. Prize is non transferable. One FAM trip place available. April 2017 | Forward

CLIA UK & IRELAND

UK industry hits TITAN Titan launches new new passenger high river ship Serenade I Titan Travel has launched the river ship Serenade I following an extensive refurbishment, inviting agent partners and media on a cruise between Cologne and Amsterdam. The company has acquired the vessel on an exclusive charter. The four-star, 136-passenger ship, which will sail the Danube and Rhine, comes with Titan’s “VIP door-to-door service”. It has been tailored to appeal to the British market. Serenade I will run cruises from Amsterdam to Constanța in Romania. Itineraries include the Dutch tulip garden Keukenhof, the castles of the Rhine and an Eastern European Odyssey to the Black Sea coast.The latter, a 17- day cruise from Budapest to the Black Sea and back to Vienna, has prices starting at £3,249pp including home Ocean and river cruise hits a combined total of two pick-up, flights, shore excursions, beer million passengers for the first time, Clia reports and wine with dinner and 47 meals. See p54 to win a fam trip place. The UK cruise industry has hit a the incredible experiences on offer, combined passenger total of two and this all points to continued million for the first time, Clia UK & growth for the UK and Irish cruise Ireland has revealed. market in the year ahead,” he added. VIRGIN The association confirmed that Clia also confirmed that, because 1.9 million passengers took an of cruise line investment, total global Virgin Voyages cuts steel ocean cruise in 2016, while 166,900 capacity is set to increase by at least a on first ship in new fleet passengers took a river cruise. third over the next 10 years. Although Virgin Voyages has cut the steel on Andy Harmer, SVP membership & that figure doesn’t take into account “ship one”, the first vessel in Sir director, Clia UK & Ireland, said: “The ship retirements. Richard Branson’s cruise venture. past year was an impressive one for With the river industry, growth was Tom McAlpin, the line’s CEO and the UK and Ireland cruise industry. driven by waterways outside Europe, president, said: “Today is the moment The increase in passenger figures is a which grew by 15 per cent, compared when our intrepid, romantic and testament to the industry’s resilience to a 10 per cent growth for European irresistible vision for Virgin Voyages to economic and political change and rivers. This is despite a continued starts to become tangible.” further demonstrates the value that a decline in cruises on the Nile. The mid-sized vessel will launch cruise holiday offers.” Commenting on the river industry in 2020, followed by two sister ships. In 2015 ocean cruise was at 1.789 specifically, Harmer added: “We Ship one will hold 2,700 guests and million passengers, while river have seen significant investment by 1,150 crew. clocked up 150,000. The new figures companies in new, innovative ships Virgin also announced that Roman represent a nine and 11 per cent rise with greater amenities and a wide and Williams, Concrete Amsterdam for ocean and river respectively. variety of excursions. This, coupled and Design Research Studio would all “Cruise lines are continuing to with an ever-increasing choice and be part of the design team. invest in new ships and new onboard diversity of itineraries, has led to and ashore experiences. Customers more UK passengers opting for are becoming increasingly aware of a river cruise holiday.”

CRUISE-ADVISER.COM 9 April 2017 | Forward

ROYAL CARIBBEAN World’s largest Symphony

New ship is due to be delivered in April 2018 Royal Caribbean International has and, at 230,000GT, will be 3,000GT The new terminal, dubbed the announced that Symphony of the Seas, larger (see p48 for more on this). ‘Crown of Miami,’ will feature a 16,000 the fourth in the record-breaking Oasis- It will feature new innovations, square metre terminal building, which class, will be the world’s largest ship. which are yet to be announced, as well is scheduled for completion in time for The company released the name as the standard Oasis-class features. the arrival of Symphony and its sister of the ship, which will be delivered in Symphony will spend its inaugural ship, Allure of the Seas. April 2018, and said that it has broken summer season in the Mediterranean. It is anticipated that Royal Caribbean ground on the PortMiami Terminal A, It will then arrive to Miami in early Cruises will generate at least 1.8 where the ship will home-port. November to begin seven-night Eastern million passenger moves at PortMiami, The vessel will have 28 more and Western Caribbean itineraries, representing 30 per cent of the port’s staterooms than Harmony of the Seas from the state-of-the-art Terminal A. projected passenger traffic.

HOLLAND AMERICA CELEBRITY

ReadySetSail promotion New Edge class is announced innovations revealed

Holland America Line has Celebrity Cruises has revealed more announced its ReadySetSail details about its new Edge class of ships, promotion, which gives passengers the first of which will launch in 2018. the chance to save on 2017 and The 2,918-guest Celebrity Edge 2018 cruises booked before June 1. includes a Rooftop Garden and a The offer gives passengers the Magic Carpet platform. The interiors chance for onboard credit, pre-paid have been designed by designer Kelly gratuities and other incentives. Hoppen and architect Tom Wright. A 12-night Mediterranean cruise “Celebrity Edge is one of the on Westerdam, departing on June 4, most exciting, innovative and would get passengers between $100 transformational ships I have ever and $300 per stateroom on board been involved with,” said Richard a speciality restaurant, on Deck 14 spend and pre-paid gratuities worth D Fain, chairman and CEO, Royal it becomes an open-air expansion of $325 per stateroom. Caribbean Cruises Ltd. the pool area, on Deck 5 it creates an Lynn Narraway, Holland America The Magic Carpet – a cantilevered al-fresco dining area for a different Line’s managing director UK & platform on the starboard side of speciality dining area while on Deck 2 it Ireland, said: “Our spending money Celebrity Edge – is tcapable of scaling serves as a luxury embarkation station. offer will enable our guests to four decks of the ship depending on the See interview on p21 for more on explore fascinating destinations.” time of day. On deck 16 it becomes Celebrity Cruises.

CRUISE-ADVISER.COM 10 Crystal_CAdvisor_Ad_Feb17.qxp_Crystal_CAdvisor_Ad_Feb17 28/02/2017 16:51 Page 1

ALL T M E X C LUSIVE T H E W O R L D ’ S B E S T I S N O W E V E N B E T T E R

INTRODUCING CRYSTAL RIVER CRUISES.™ THE WORLD'S BEST IS NOW EVEN BETTER. From The World’s Best Cruise Line™ comes an entirely new way to travel. Experience the unrivalled standard in all-inclusive luxury, while exploring the timeless waterways of Europe – the Rhine, the Main and the Danube - with unforgettable cruises aboard five spacious, luxurious river yachts. Indulge in ever- changing scenery and lush landscapes with uniquely CRYSTAL CRUISES – VOTED curated shoreside discoveries designed to surprise, WORLD’S BEST MORE THAN ANY enrich and fascinate. And complimentary butler service OTHER CRUISE LINE, HOTEL OR RESORT IN HISTORY in each and every suite will make you feel like royalty Crystal Mozart each and every day. Welcome to the new Crystal®. ‘Best New River Ship’

Michael Dupont Natalie Read Jon Schofield Nan Short Head of Sales Regional Sales Manager Regional Sales Manager Representative Tel: 07921 949469 South North & Scotland Northern Ireland & Eire [email protected] Tel: 07896 971316 Tel: 07841 921533 Tel: 02890 642252 [email protected] [email protected] [email protected] FOR FURTHER INFORMATION OR TO MAKE A BOOKING PLEASE CALL:

020 7399 7604 www.crystalcruises.co.uk ABTA No.V8548 ©2016 Crystal Cruises, LLC. Ships’ registry: The Bahamas.

April 2017 | Promotion

Your gateway to extraordinary worlds

Seabourn and previously cruised. The experiences is • Open bars throughout the ship, the luxury traveller like staying at an ultra-luxury boutique and fine wines poured at lunch Seabourn pioneered ultra- resort – which just happens to visit their and dinner luxury cruising by introducing choice of incredible destinations! • Tipping is neither required nor intimate ships, spacious all-suite expected accommodations and the highest Our unique selling points • Our gourmet dining experience: standards of service and dining at On board… -- All dining venues are sea. Today those elements remain • The newest, most consistent fleet complimentary central to our guests’ experiences, in the ultra-luxury market -- Our partnership with world- enhanced by exciting innovations • No more than 300 spacious suites, renowned chef Thomas Keller, and amenities that have evolved most with verandas brings his award-winning onboard our elegant, modern fleet. • Intuitive, gracious service by American and French cuisine to Seabourn will appeal to your a staff passionate about pleasing Seabourn, further enhancing our luxury clientele, even if they have not our guests already celebrated dining options -- Regional cuisines and wines are celebrated in menus and special events -- Shopping with the chef – enjoy an insider’s look at unique regional markets with an expert Seabourn chef as your guide, in select ports -- Unlimited complimentary caviar on request • Complimentary welcome champagne and in-suite bar stocked with guest’s preferences • The Spa at Seabourn – the highest rated spa at sea • Seabourn Conversations programme, including explorers, scholars, heralded chefs, luminaries and celebrated performers joining guests on board – and bringing fascinating insights, expert opinions and

CRUISE-ADVISER.COM 12 Seabourn Quest in the Antarctic

delightfully entertaining diversions Ashore… We are here to help you to the conversation • Unique, worldwide itineraries Sales support • Entertainment includes An Evening combining iconic cities with lesser Whether you are running a client with Sir Tim Rice, which debuted known boutique ports event, would like to visit a Seabourn on Seabourn Encore and features • Small, nimble ships that can access ship in a UK port or need some advice the music and stories behind his places that larger ships cannot on selling luxury, Seabourn’s business incredible shows • Optional Ventures by Seabourn development team is available to programme on select voyages, support you. including expert guided kayak and zodiac excursions deploying Contact your BDM, email “At Seabourn we value directly from the ship [email protected] our agent partners and • Marina Day with complimentary or call 0844 338 8690. watersports from our retractable it’s our aim to ensure marina, on select sailings Online training you are equipped with • Caviar in the Surf beach party and Seabourn Academy barbecue in the Caribbean and Asia (seabournacademy.co.uk) offers as many resources as • Our UNESCO partnership an in-depth educational programme promotes sustainable tourism at designed to provide you with all possible to sell our World Heritage sites. Through the tools and sales techniques to ultra-luxury brand” this partnership, guests will enjoy achieve greater sales success. deeper insights and exclusive, There are seven courses available enhanced content on select shore (including a refresher course) and, Lynn Narraway excursions and our Seabourn using video and the latest technology, Managing Director, UK & Ireland Conversations programme you can work through them all at your own pace. Our worldwide destinations Each cruise is a hand-picked For face-to-face agency training collection of fascinating places – email [email protected] Alaska, Asia and Arabia, Australasia or call 0844 338 8690. and the Pacific, Africa, Canada and New England, Caribbean, For reservations by phone, call Mediterranean, Northern Europe, 0844 338 8686 South America and Antarctica, Trans- Atlantic and Extended Explorations seabourn.co.uk

CRUISE-ADVISER.COM 13 April 2017 | Forward

OPINION Lisa McAuley Silversea’s UK commercial director on why there’s still room in the luxury market for their new flagship

At Silversea we are proud to launch sea. Silver Muse features a seafood luxury travel cruise and Silver Muse our ultra luxury new flagship, Silver and grill eatery, Atlantide, and will not only meet but surpass guest Muse, in April this year. The addition the Asian-fusion Indochine, along expectations. Onboard gadgets are of Silver Muse will expand Silversea’s with Japanese-inspired Kaiseki and not the way forward for most guests, fleet to nine ships, and will once informal Italian bistro Spaccanapoli. many of whom look to the future again significantly raise the bar in Guests can also choose to dine at the wanting a more bespoke and the ultra-luxury cruise market with intimate Silver Note, grill their own tailored service that offers an a wealth of enhancements to the fresh select cuts of meat or fish at Hot unforgettable experience. onboard experience, while satisfying Rocks, visit La Terrazza or indulge in a When it comes to enticing new the uncompromising requirements dinner at La Dame – the only Relais & customers to the world of luxury cruise for comfort, service and quality of the Chateaux restaurant at sea. agents can highlight the distinctive world’s most discerning travellers. To those who believe that there is an selling point of Silversea offering Silver Muse adds to these hallmarks over-saturation of the luxury market, I complete all-inclusive luxury across by providing guests with an evolution would say that there is luxury and then the entire fleet on every voyage. of a product that feels both familiar, there is ultra – all inclusive – luxury. A notable point for agents looking yet innovative and modern. Silversea differentiates itself from at selling Silver Muse is the fact that The culinary offering on board adds many other cruise brands by offering the new ship will call at 34 countries, to the complete luxury experience a complete luxury experience. 130 ports and a remarkable 52 Unesco of Silver Muse, comprising eight Our forward bookings are strong World Heritage Sites in 2017 alone – restaurants serving a wide range across the fleet and the industry is an unrivalled cultural experience. of culinary concepts and offering performing well. Guests demand the Thirteen European ports of call an unsurpassed dining quality at ultimate experience when booking a alone boast Unesco sites, including

CRUISE-ADVISER.COM 14 April 2017 | Forward Photos courtesy of Silversea Cruises Silversea of courtesy Photos

the Cinque Terre in Liguria, the On arrival in South America, spaciousness, luxury and comfort, historic centre of Rome, the World Heritage Sites at the ancient where guests can feel immediately archaeological site of Olympia and Chilean port in Valparaíso and at home. Suites range from the the Tower of Belém in Lisbon. the Carioca Landscapes of Rio de Classic Veranda Suite, with 36 Following the Mediterranean tour, Janeiro are certain to delight, with an square metres of luxurious living Silver Muse will make its first ever intoxicating kaleidoscope of colour space, to the two-bedroom Owner’s transatlantic crossing, with North thrilling the senses with man-made Suite, a stylish apartment suite American Unesco highlights including and natural wonders. offering both space and comfort the historic district of Old Quebec Silver Muse will offer all-suite at 129 square metres. in Canada and the iconic Statue accommodation, with the highest Of special note is the increased of Liberty in New York City. Even number of large suites (Silver, Royal, number of Silver Suites, with 34 now while on the move, Silver Muse’s Grand and Owner’s) in the fleet, available across three top decks, and Unesco adventures don’t stop as it and greatest number of connecting the addition of new two-bedroom is due to pass through the Panama suites for families and friends. Silver Silver Suite configurations, each Canal on October 18. Muse offers a welcoming blend of measuring 104 square metres.

CRUISE-ADVISER.COM 15 To discover more about Silver Muse’s exciting itineraries or to book, call 0207 340 0700 or visit Silvermuse.info

A PERSONAL TOUCH OUTDOOR LIVING CULINARY EXCELLENCE Discover Silver Muse at silvermuse.info With less than 300 suites, Silver Muse is the height From tranquil niches and observation areas to an Soak up the ambience and award-winning gastronomic of Silversea excellence. A small, intimate ship with unprecedented spacious pool deck, outdoor lounges pedigree of what is surely the most comprehensive uncompromised levels of service, comfort, design and and three open-air restaurants, our tailor-made outdoor dining experience at sea. Eight superb restaurants accommodation, she will offer tailor-made experiences spaces have been conceived so that time spent aboard mean more choice than ever while our unrivalled All renderings are intended as a general reference. Features, to last a lifetime. is most definitely, time well spent. culinary excellence raises the bar in offshore dining. materials, finishes and layout may be different than shown. To discover more about Silver Muse’s exciting itineraries or to book, call 0207 340 0700 or visit Silvermuse.info

A PERSONAL TOUCH OUTDOOR LIVING CULINARY EXCELLENCE Discover Silver Muse at silvermuse.info With less than 300 suites, Silver Muse is the height From tranquil niches and observation areas to an Soak up the ambience and award-winning gastronomic of Silversea excellence. A small, intimate ship with unprecedented spacious pool deck, outdoor lounges pedigree of what is surely the most comprehensive uncompromised levels of service, comfort, design and and three open-air restaurants, our tailor-made outdoor dining experience at sea. Eight superb restaurants accommodation, she will offer tailor-made experiences spaces have been conceived so that time spent aboard mean more choice than ever while our unrivalled All renderings are intended as a general reference. Features, to last a lifetime. is most definitely, time well spent. culinary excellence raises the bar in offshore dining. materials, finishes and layout may be different than shown. April 2017 | Forward

PORTS OF CALL Danube The second longest river in Europe passes through some incredible scenery and several historic cities

No river in the world passes through for those with the luxury of time and more countries (10) or capitals money, 22 and 23-day cruises all the (four) than the Danube. Beginning way from the Dutch capital down to in the Black Forest, Germany, at the Bucharest (see, for example, Avalon’s confluence of the Brigach and Breg Iconic rivers of Europe). rivers, it flows 1,914km east through Napoleon dubbed the Danube the Vienna, Bratislava, Budapest and “Queen of Europe’s rivers”, and the Belgrade before eventually spilling likes of Vienna and Budapest certainly into the Black Sea. Lower Danube boast regal charm. The Austrian cruises call at Bucharest, too. capital is among Europe’s grandest, It’s no surprise to learn that a river a mix of incredible buildings and that boasts such diversity is Europe’s royal gardens, coffee houses and most popular, save for the Rhine. It high culture, while Budapest, with its means it’s a bread-and-butter offering elevated castle and spectacular Chain for cruise lines that operate on the Bridge, is one of the great cities in the continent, with customers able to world to enjoy from the river. choose from three, four and five-star Many cruises, particularly with cruise lines, over a range of itineraries. luxury lines, will host special The most popular holidays are east or evening events in Vienna, where westbound cruises between Passau Gluck, Mozart, Haydn, Salieri and (or Nuremberg) and Budapest, but Beethoven all once lived and worked. increasingly there’s the option to start For example, Scenic offers a private in the Hungarian capital and head concert of Viennese classical music east through Serbia and Bulgaria at the opulent Palais Liechtenstein, to Romania, while the Rhine-Main- while Crystal offers guests a private Danube Canal has also provided the tour of the Belvedere Palace, housing opportunity to combine cruises from works by Gustav Klimt, Oskar Amsterdam down to Budapest, or, Kokoschka and Egon Schiele.

CRUISE-ADVISER.COM 18 April 2017 | Section Name

CRUISE-ADVISER.COM 19 April 2017 | Forward

Bratislava may not have the sophistication of its Danube neighbours, but with its cobblestone streets, cheap brasseries and excellent pubs, it’s a great place to spend a day. Further east is Belgrade, the White City. Its critics may remark that it’s more grey than white, and there’s certainly a fair share of brutalist communist architecture to be seen – but from the impressive Kalemegdan Fortress to its cosy restaurants and buzzing nightlife, it’s a fascinating destination, capable of holding your attention for longer than many cruises will allow. A trip to the Nikola Tesla Museum, a homage to the city’s most famous son, is well worth it. Bucharest, an hour from Oltenita, is where Parisian-style streets and communist blocks meet in a The area, a Unesco World Heritage as it is, would be nothing without its fascinating mix. Its iconic landmark Site benefits from a microclimate, Benedictine abbey built in extravagant is the massive, Soviet-era Palatul which has been cultivated to produce baroque style on a hilltop that overlooks Parlamentului government building award-winning wines (Riesling in the town – its library, with its frescoed (pictured) – the palaces of parliament particular) and even apricots. With ceiling and hidden passageways, and – which has 1,100 rooms. At 365,000 its neat vineyards, interspersed by the ornate Church of the Abbey are square metres, it’s the world’s fourth farmhouses, stretching up and over particular highlights. Like so many other largest building (after the likes of steep banks, you’d be forgiven for Danube stops, the town is a just a short the Pentagon) and, apparently, at thinking it was Italy. There are even walk from the ship. 4,098,500,000kg, the heaviest. sandy banks on the Danube here. Sleepy Passau, meanwhile, is What is often overlooked, given the Many cruises stop at Dürnstein, positively charming. Found on the river’s four capitals (and honorary where Richard the Lionheart was held confluence of three rivers – the fifth), is its towns and villages. The captive by Duke Leopold V in the 12th Danube, Inn and Ilz – it is everything Wachau Valley, a beautiful 40km century. The castle in which he was you’d expect from a Bavarian town stretch through Lower Austria imprisoned is now in ruins, but the (a spectacular church, pretty between Melk and Krems, is perhaps village – home to no more than 900 terracotta-roofed house) and, the highlight of any Danube cruise. people – is enchanting. Melk, as pretty of course, great beer halls.

THREE ALTERNATIVE DANUBE CRUISES

15 nights from Amsterdam 10 days to Romania Eight days to Nuremberg

Viking River Cruises Avalon Waterways AmaWaterways Amsterdam-Budapest, August 18, 2017 Budapest-Bucharest, August 16, 2017 Budapest-Nuremberg, August 17, 2017 From £3,345 From £2,898 From £1,545

This cruise, which either starts or ends This eastbound cruise with Avalon Heading west from Budapest to in the Dutch capital, takes in the Rhine Waterways takes in the lesser known Germany, this classic Danube cruise as well as the Danube. It also stops at Lower Danube, including the imposing includes a call at Regensburg. Its the pretty town Krems at the end of the Iron Gates Gorge and the underground glorious medieval centre is a Unesco Wachau Valley in Austria. tombs on Pécs, Hungary. World Heritage Site.

CRUISE-ADVISER.COM 20 April 2017 | Forward

INTERVIEW Redefining modern luxury Anthony Pearce talks to Jo Rzymowska, vice president and managing director of Celebrity Cruises, about how the line’s new innovations will raise the bar

Celebrity Cruises recently announced life for our guests. This includes a recent in-destination experiences to help them details of their new Edge class of ships partnership with ITV’s The Wine Show uncover the local culture and history. which feature a number of innovations – the experts Joe Fattorini and Amelia To allow agents to offer truly immersive and brand partnerships that look set Singer will be joining two of our sailings holidays to their customers, we are to raise the bar for the luxury cruise later this year to give guests interactive continually enhancing our offering of market even further. Vice president wine tasting experiences and will deliver cultural experiences across the globe. and managing director UK, Ireland and a programme of shore excursions. Asia, Jo Rzymowska, explains how the What is ‘modern luxury’? company is adapting and forging its own The same could be said for another We have invested heavily in developing identity in an ever-changing market. growing market – expedition cruise. a modern luxury holiday experience for We do offer some expedition-style our guests. Every aspect of the cruise has Cruise Adviser: The luxury cruise cruises in the Galápagos and, this year, been designed to the highest standard to market is quickly expanding – how we launched our two new ships that sail ensure we continually deliver this. From does Celebrity differentiate itself? the region – Celebrity Xperience and our Suite Class offering, to Celebrity Jo Rzymowska: We recently announced Celebrity Xploration. Exclusives shore excursions offering details of our Edge class ships which will truly unforgettable experiences and take modern luxury cruising to a whole How do you find new destinations, our VIP air charter service, Jet Set Sail, new level. Celebrity Edge was designed or new ways to do old ones? from Stansted airport. Each aspect helps in 3-D and the incredible suites and We have the help of our Destination to define a modern luxury experience. staterooms, designed by Kelly Hoppen, Expert, Ben Fogle, who works with us Our Canyon Ranch Spa at Sea offers our set a new standard for ship design [see to find new ways to enjoy destinations guests incredible service and relaxation pictures]. We also work with partners with his programme of Great Adventure along with the Persian Garden thermal to bring modern luxury experiences to shore excursions. We give our guests rich area onboard. We have the largest and

CRUISE-ADVISER.COM 21 April 2017 | Forward

rarest collection of wine at sea and The Retreat Sundeck and The Retreat How do you engage with the trade? offer fine dining at a number of our Lounge which also boasts personal Our sales team are constantly on the speciality restaurants. butler service and the exclusive Suite road visiting our trade partners to Our Suite Class was designed for Class restaurant Luminae @ The Retreat. update them on what’s new and what guests wanting the ultimate no- The Rooftop Garden, designed by great offers are available with Celebrity expense-spared holiday experience architect Tom Wright, has a resident Cruises. Our hard-working team create and continues to be extremely popular. horticulturist and is the perfect place a number of selling guides for our The benefits include a private butler, to relax throughout the day. At night, agents throughout the year based on exclusive access to the restaurant it turns into the home of live music and current campaigns and the same will be Luminae and luxury Bulgari products. the A Taste of Film experience. available for Celebrity Edge. Likewise, The ship will also feature the world’s training modules will also be available How will the Edge class differ from first Magic Carpet, which not only on Cruising for Excellence online. Celebrity’s other offerings? differs to our other offerings but to Our Celebrity Rewards programme Across our fleet we have introduced anything ever before seen on a cruise allows agents to earn points on every the Celebrity Distinction which is our ship. The amazing engineering behind booking they make. These can be commitment to offering our guests the Magic Carpet, which is cantilevered converted into luxury gifts, or even a fresh, enticing and unique holiday from the side of the ship, allows it to cruise holiday or cash. During March, we experiences that are truly memorable. scale the ship throughout the day and had butlers delivering prizes to our top The Edge class is the latest stage evening positioning at four of the decks 110 selling agents throughout the UK in the evolution of this and we are transforming into a different experience and Ireland. Ten agents won a whopping continually investing in our offer to at each deck from a restaurant to an 1,000 Celebrity Rewards points and ensure it is delivered across key areas extension to the main pool area. the top 100 agents won 500 Celebrity including service, the destinations we Rewards points. The support we receive sail to and our dining. What will Kelly Hoppen bring? from our trade partners is phenomenal Part of this evolution is an increase We have been so excited throughout and they are key in driving us forward. in our accommodation – this includes the design process and evolution of 918 Infinite Balcony staterooms which Celebrity Edge to work with an A-list What should agents who want to find seamlessly blend indoor and outdoor designer of Kelly Hoppen’s calibre. out more about Celebrity Cruises do? and provide more space for our guests Her interpretation of modern Agents can speak to the Celebrity at the touch of a button. Likewise, we luxury has resulted in a design that Cruises sales manager for their region or have more than doubled the amount has set a new standard for cruise ships. visit cruisingpower.co.uk where they can of Suites and introduced The Retreat, Her passion for this project has been download the latest selling guides, view created by Kelly Hoppen, a private inspirational and we’re confident our the current offers and find out how to space featuring a private pool on guests will appreciate her iconic style. win more Celebrity Rewards.

CRUISE-ADVISER.COM 22 April 2017 | Forward THREE CELEBRITY CRUISES

Seven nights in the Caribbean

Celebrity Edge Fort Lauderdale, Florida (round-trip), December 23, 2018 From £1,369pp

This Christmas-time voyage is the inaugural sailing of Celebrity Edge, which is one not to be missed. Balcony staterooms are available from £1939pp.

Seven nights in the Galápagos

Celebrity Xperience Baltra, Galápagos (round-trip), April 17, 2018 From £4,119pp

The 48-guest Celebrity Xperience is part of Celebrity’s expedition fleet that explores the incredible landscapes and endemic wildlife of the Galápagos.

Seven nights to the fjords

Celebrity Silhouette Southampton (round-trip), April 30, 2018 From £899pp

This very reasonably priced no-fly cruise from the south coast heads to the majestic Norwegian fjords. Book now and get free drinks, too.

CRUISE-ADVISER.COM 23 20 2018 YEARS OF EXPLORING river cruises THE WORLD IN COMFORT now on 1997 - 2017 sale

earn explore the Danube more with Viking Cruises in Viking Comfort

It pays to work with the best and that’s why agents love The romance of Austria’s Wachau Valley. The splendour of Budapest. working with Viking. After all, what’s not to love? We pay The elegance of Vienna. The medieval marketplace of Nuremberg. great commission, offer you more support and give you more When you discover the beauty of the Danube, it’s comforting to know opportunities to experience our great river and ocean cruises that you’re travelling with the very best – and enjoying the very best for yourself. Add to that, fun competitions, fabulous prizes, value for money, with everything you need to enjoy yourself included regular HEI! magazines, dedicated e-shots, and an exclusive in the price. Come and explore the Danube in comfort with us. ‘madefortrade’ website and you’ve got the kind of working Days 1-2 Budapest Day 3 Vienna Day 4 Krems and Danube River relationship money just can’t buy. Day 5 Passau Day 6 Regensburg and Kelheim Day 7 Main-Danube Canal and Nuremberg Day 8 Nuremberg

Eight-day Romantic Danube river cruise from £895pp For business development opportunities call CALL US NOW ON 020 8780 7985

Jenny on 07966 995 012 or Andrew on 07825 986 996 Prices correct at time of going to print but are subject to change. From prices are per person and based on two people sharing the For agency sales call Kelly on 0208 780 7968 lowest grade stateroom available on Romantic Danube, departing on selected December 2018 dates. Prices valid until 30 April 2017. Single supplements apply. For more information please visit @VikingTradeUK #madefortrade madefortrade.co.uk vikingcruises.co.uk/terms-conditions or call us.

VRC_CA_DPS_340x245_Apr2017_v2.indd 1 16/03/2017 16:46:52 20 2018 YEARS OF EXPLORING river cruises THE WORLD IN COMFORT now on 1997 - 2017 sale

earn explore the Danube more with Viking Cruises in Viking Comfort

It pays to work with the best and that’s why agents love The romance of Austria’s Wachau Valley. The splendour of Budapest. working with Viking. After all, what’s not to love? We pay The elegance of Vienna. The medieval marketplace of Nuremberg. great commission, offer you more support and give you more When you discover the beauty of the Danube, it’s comforting to know opportunities to experience our great river and ocean cruises that you’re travelling with the very best – and enjoying the very best for yourself. Add to that, fun competitions, fabulous prizes, value for money, with everything you need to enjoy yourself included regular HEI! magazines, dedicated e-shots, and an exclusive in the price. Come and explore the Danube in comfort with us. ‘madefortrade’ website and you’ve got the kind of working Days 1-2 Budapest Day 3 Vienna Day 4 Krems and Danube River relationship money just can’t buy. Day 5 Passau Day 6 Regensburg and Kelheim Day 7 Main-Danube Canal and Nuremberg Day 8 Nuremberg

Eight-day Romantic Danube river cruise from £895pp For business development opportunities call CALL US NOW ON 020 8780 7985

Jenny on 07966 995 012 or Andrew on 07825 986 996 Prices correct at time of going to print but are subject to change. From prices are per person and based on two people sharing the For agency sales call Kelly on 0208 780 7968 lowest grade stateroom available on Romantic Danube, departing on selected December 2018 dates. Prices valid until 30 April 2017. Single supplements apply. For more information please visit @VikingTradeUK #madefortrade madefortrade.co.uk vikingcruises.co.uk/terms-conditions or call us.

VRC_CA_DPS_340x245_Apr2017_v2.indd 1 16/03/2017 16:46:52 CRUISE-ADVISER.COM 26 CHILE Voyage to the ends of the Earth Adam Coulter takes an expedition cruise with Australis through the Chilean fjords to Cape Horn and Glacier Alley

CRUISE-ADVISER.COM 27 April 2017 | Forward

The wind was blowing at a fairly mild 100kph (with occasional gusts to 120kph), as we reached the top of Cape Horn. Although it wasn’t quite knocking us over, we did have to fight it as we headed to the rocky promontory overlooking the point at which the Pacific and Atlantic oceans meet. Unlike at the Cape of Good Hope, you can’t actually see where the two bodies of water come together, but the knowledge you have made it to the end of the world and you’re looking out at the roughest sea in the world (the infamous Drake Passage) and just 1,000km away lies Antarctica, was good enough for me. Australis is the only line that makes this landing on Cape Horn on a regular basis (weather permitting). It operates one ship, the 200-passenger Stella Australis, from October to April departing from Punta Arenas, Chile, and Ushuaia, Argentina. A sister ship, Ventus Australis, is currently being built and launches in January next year. It will offer the same itinerary: four and seven- day cruises through the Chilean fjords. The whole cruise builds up to this point, but there are so many spectacular sights along the way (of which, more later). Landing is not guaranteed: you only know if you’re going to get off the ship at 7am that day as the weather around here is so changeable (Australis ABOUT THE say they achieve it eight out of 10 AUTHOR times). Even then you only get a short window: on our trip, stragglers were being rounded up and hurried off as the weather turned and the swell became dangerously high. Cape Horn is not in fact the southernmost point in the world, that honour rests with the Diego Ramirez islands which lie another 65 miles or so south west of here. However, it is the final island that makes up the Tierra del Fuego archipelago and, back in Adam Coulter is the managing the day, rounding it meant you had editor of Cruise Critic in the successfully steered your way around UK. He has been writing about cruise for seven years, taking South America and were on your way his first cruise in 1997. He has to calmer waters and the riches of the been fortunate to cruise to west coast of America. some of the most beautiful Reaching it felt like a huge privilege; places in the world, including the Galápagos Islands, the the seas around here are littered Norwegian fjords, Cuba and with countless shipwrecks that recently the Chilean fjords. have attempted the journey. At the promontory, there is a poignant tribute

CRUISE-ADVISER.COM 28 April 2017 | Forward

to all those lost lives in the form of a sculpture of a wandering albatross. We reach the beach at the base of the cliff by zodiac. The two barmen who served me the night before stand waist-deep in the freezing sea (in full drysuits), ready to steady the boat as we clamber ashore. There are 164-steps to the summit, reached via a precarious- looking wooden staircase. At the top, we are met by an unfeasibly young Chilean naval captain in full uniform, who calls this place home for a year. He shakes every one of our hands and, in limited English, welcomes us to Cape Horn. I ask him what life is like here. “Durante la temporada esta bastante ocupada,” he replies, essentially saying it gets pretty busy during the cruise season. Stella Australis calls here twice a week, and sometimes other cruise and cargo ships will also call in. But, from April, the weather closes in and he and his family will welcome just one naval ship a month until he reaches the end of his term in October. It’s a huge honour to be selected to man this highly-strategic outpost. Applicants have to go through a series of mental and academic tests and must have a family. There are 10 stations in total, right across the Tierra del Fuego archipelago, but this is the one that carries the most kudos: Argentina and Chile still dispute the water border. There is so little in the way of human habitation in Tierra del Fuego that spotting these tiny stations became a kind of game onboard. Passengers would sit in the top-floor Darwin Lounge, looking out for dolphins or whales, admiring the spectacular scenery, when someone would say: “Look, a lighthouse!” and we would imagine what life might be like there for a whole year. Australis organises at least one shore excursion a day and all involve a zodiac ride to a beach, but there are no wet landings (the crew always bring along a metal walkway). The only one in which you don’t get off is at Tucker’s Islets, home to a breeding penguin colony of about 4,000 birds. The penguins are here seasonally, chicks and adults, heading off to a specific beach in Brazil on one day in April until the weather warms up again in October.

CRUISE-ADVISER.COM 29 April 2017 | Forward

Pia Glacier Apart from Cape Horn, the hike alongside Pia Glacier is the most FLY BA DIRECT memorable excursion. Pia is a TO CHILE tidewater glacier, which means it ends at the sea and during summer months is likely to calve and form icebergs. The ship moors at a safe distance and we board the zodiacs to make our way through the ice. The glacier looms up, all shades of icy blue, as we make land. We’re not climbing the glacier itself, but a hill beside it for a better view. We pause at a rest stop, the view British Airways operates a opening out below us. We can see Boeing 787-9 Dreamliner right up the valley to the top of Pia, from Heathrow to Santiago four times a week, departing where it flows into another valley; Pia at 10pm and arriving into Fjord and another glacier opposite. Santiago at 9.40am the At that moment, the air is split with a following morning. The cracking sound as part of the glacier 14-hour 40-minute trip is the airline’s longest direct flight. simply slices off and slides into the The aircraft is in a four-cabin sea. We scramble for our cameras, but configuration. Club World just catch the aftermath of the wave, features flatbeds and fares and the brilliant, dazzling white of the starting at £3,015. World Traveller Plus fares start from newly-exposed glacier. £1,512 return. Economy fares The weather is turning again, it’s start at £950. See ba.com. biting cold and the wind is picking up. I’ve got at least five layers on, but it’s beginning to reach my skin. Javier, our guide, is in no rush to get back to the ship, however, insisting on standing on the most exposed section of rock, lower down, but with a better view of the glacier. Minutes pass and I’m thinking to myself: “What are we

CAN SANTIAGO BECOME A LONG WEEKEND DESTINATION?

Nothing prepares you for the American cities, such as Buenos modern; if you’re used to the chaos descent into Santiago; the plane first Aires or Rio de Janeiro, and is of most Latin American capitals, flies over the Andes, then swings regarded more of a stopping off then you (or your client) will find this back `round, giving you a second point before heading north to city a refreshing change. The city breathtaking view, as you start your the Atacama Desert, or south to is divided up into zones, or barrios, descent. The mountains are jagged Patagonia. However, the advent of each with its own unique character: and barren – there’s no vegetation direct flights from the UK on British bustling Bellavista, famous for its at all – and encircle the city. On a Airways four times a week has street art and nightlife; hip Lastarria, clear day, they can provide you with brought the Chilean capital a lot for design hotels and trendy shops; an iconic view – snow-capped and closer and could quite easily be sold upmarket Barrio Londres-Paris, full giving the city a stunning backdrop as a long-haul short break. In fact, of squares, cafés and cobbled streets – but today, sadly, they’re not visible, one tour operator – Last Frontiers and the boho-chic of Barrio Brasil, shrouded in smoke from forest – has launched the ‘ultimate long where Santiago’s growing culinary fires. During my brief (two-day) weekend’ trip to take advantage of reputation can be sampled. visit to Santiago, Chile had been Santiago’s four-hour time difference To get your bearings take the experiencing its worst forest fires with the UK, which includes BA funicular to the top of the hill in the in living memory, exacerbating an flights, accommodation, a city tour Bellavista area, Cerro San Cristobal, already bad smog problem. and a cookery class for £1,295. where you can see the whole city Santiago doesn’t have the fame Down on the ground the city spread out and – on a clear and or reputation of other South is vibrant, bustling and decidedly smog-free day – the Andes behind.

30 April 2017 | Forward

doing here?” Cold and fed up I turn to leave and, inevitably, at that moment, another calving. I miss the photo opp, but at least I see it again. It’s not all about hiking and trekking. Part of the pleasure of this trip is just staring out of your picture window at the jaw-dropping scenery. On one memorable afternoon the ship passes through Glacier Alley, the narrowest part of the journey. Each glacier is named after a country – France, UK, Germany, Italy, etc – and we have all of these nationalities represented on board. Australis makes the afternoon really special, inviting everyone up to the top deck and serving national food and drink as we pass each glacier, to much cheering (and drinking). This encapsulates the Australis experience – every single detail has been thought through to ensure an unforgettable, but all too short, cruise to the ends of the Earth.

THREE MORE CRUISES TO CHILE

22 nights from Vancouver 15 nights from Valparaiso 17 days from Los Angeles

Holland America Line – Zaandam Celebrity Cruises – Princess Cruises - Emerald Princess Vancouver-Valparaiso (Santiago), Valparaiso (Santiago)-Buenos Aires, Los Angeles-Valparaiso (Santiago), September 24, 2017 December 8, 2017 December 3, 2017 From £1,799pp From £1,249pp From €1,182pp

This incredible cruise traverses the Journeys through Chilean fjords before Calling at five countries, this cruise is entire coast of North and South heading into Uruguay and on to a great chance see Central America America, via Mexico, Ecuador and Peru. Argentina, with a stay in Buenos Aires. before finishing up in Chile.

CRUISE-ADVISER.COM 31 April 2017 | Section Name

CRUISE-ADVISER.COM 32 April 2017 | Section Name

HOW TO SELL All-inclusive luxury

There isn’t always a direct link between high price and luxury, sometimes the latter is in the details. Over the next few pages we look at how to sell luxury cruise, including a profile of Azamara Club Cruises, some of the latest design innovations and advice on making those big-money bookings. To begin, Sam Ballard looks into the surprisingly affordable luxury of all-inclusive cruise.

CRUISE-ADVISER.COM 33 April 2017 | Section Name

When it comes to the cruise industry, “It’s also important to consider not ‘free’ and they just pay extra in many people would like to split it the fact that with an all-inclusive, their cruise ticket price. So we have between the haves and the have nots. ultra-luxury line the guest will have decided to introduce an optional There’s the ultra-luxury lines that a no-hassle cruising experience, drinks package for 2018, which include everything from drinks to where they don’t need to compromise includes unlimited house wine, shore excursions, and then there’s the or worry about the rising onboard beers and soft drinks with lunch and rest. However, like life, the industry account – they can eat in all the dinner. At £99 per week it’s really up is simply not that binary. There are speciality restaurants, have that to the individual client whether this multiple shades and varying elements extra cocktail or two, or take a represents good value or not.” involved. One line might offer drinks shore excursion in every port. Plus, Sticking with the river cruise but not shore excursions, while Regent’s all-inclusive, luxury cruise industry, CroisiEurope, the French another might offer shore excursions product benefits the travel agent as river cruise line, includes beers, wines but not drinks – who’s to say that one well as the customer, because we pay and basic spirits throughout the is more luxurious than the other? commission on the whole all-inclusive cruise – not just during mealtimes like Labels are an easy way to categorise cruise and not just the cruise fare.” the majority of river lines. However, the industry, but they are lazy and While there is an obvious case despite alcohol being included, the simply do not tell the whole story. for all-inclusive cruises, mainly the line isn’t an ultra-luxury proposition. Regent Seven Seas Cruises is ease once on board but also, as Beale According to the company’s website often the line cited as being the most mentions, the potential of higher “you won’t find extravagance and fuss all-inclusive in the industry. The commissions, is it everything it’s at CroisiEurope” – but the addition company points to the sheer scale of cracked up to be? of included booze certainly adds a what’s been paid for before guests Riviera Travel’s cruise programme luxury element to the experience. even step on board as proof of its is a case in point. The line, Head of sales and marketing position as one of the most luxurious which offers high-end cruises for UK, Gabrielle Alam, explains: lines in the business. Interestingly, significantly less than its rivals, “CroisiEurope is renowned for Regent also say that. because their cuts out the extras, meaning that offering fabulous value for money passengers pay for less on board, passengers themselves can tailor the which is one of the reasons our guests there is value in what they’re offering. experience to suit their own tastes. book with us again and again. In 2014 “We have shown with our cruise “At Riviera Travel we believe all- we took the decision to introduce an comparisons that, once onboard costs inclusive drinks aren’t necessarily all-inclusive offering in order to make are taken into account, guests can good value on a river cruise,” explains our cruises even better value. This end up spending more on a non-all- Joseph Grimley, the company’s head way, our guests know the true cost of inclusive line than with Regent’s all- of trade sales. “Over the years we their holiday and aren’t hit with an inclusive, ultra-luxury proposition,” have listened to our customers. They unexpected and unwelcome bar bill at says Regent’s head of sales Paul Beale. realise the all-inclusive drinks are the end of their cruise.”

CRUISE-ADVISER.COM 34 April 2017 | Midship

The overriding point here is that different cruises will suit different clients. If you have an elderly couple who aren’t going to have much more than a glass of wine with their evening meal, then do they need to spend extra on an all-inclusive cruise? There are fantastic options available – that cost less – but don’t include alcohol, such as Viking, Oceania and Holland America. If your clients aren’t going to want to get off the ship much, is it worth offering a cruise that has excursions thrown in? Don’t assume that there is a direct relationship between price and the level of luxury. The industry just isn’t that easy to decipher. The best way to get a steer is to understand the individual brands, rather than the brackets they have been labelled with. Once you know what’s included and what their price point is then you will be better placed to recommend a line to your customer based on their needs and budget. Remember it’s much better to get your client on board the cruise line that suits them rather than the one at the top end of their budget. Send them on the right cruise and they will book again and again. A repeat booker means better commission than a customer who takes one trip on the wrong cruise and decides it’s not for them after all.

THREE ALL-INCLUSIVE CRUISES

Seven nights in the Med Eight days in Spain and Portugal 13 days on the Ganges

Regent Seven Seas Cruises – CroisiEurope – La Belle de Cadix Uniworld – Ganges Voyager II Seven Seas Explorer Seville-Lisbon, June 29, 2017 New Delhi-Kolkata, January 12, 2018 Rome (Civitavecchia)-Monte Carlo, From £1,162pp From £6,899pp October 21, 2017 From £3,979pp This eight-day break includes three- Uniworld’s Ganges cruise is arguably days in Seville before heading out the most luxurious way to see India. A trip to some of Europe’s most across southwest Spain and Portugal Sailing on the famous river while in glamourous destinations on what – with a two-day break in Lisbon thrown the height of post-colonial comfort the company claims to be the most in. The perfect place to take advantage is a dream for most travellers. With luxurious ship in the world. of the line’s generous drink policy. everything thrown in too, of course.

3535 April 2017 | Midship

HOW TO SELL INFOCUS Azamara Sam Ballard meets Richard Twynam, UK managing director of Azamara Club Cruises, who explains why increasing capacity isn’t always the way forward

“In the UK, 2016 was our best year of Azamara’s competitors (Oceania “The fact that our competitors have ever. In 2017 we’re off to an absolute and Viking, as well as ultra-luxury some additional tonnage allows me flyer. We’re in the best position brands such as Crystal, Seabourn and to tell a destination story, which puts we’ve ever been,” explains Richard Silversea) have all boosted their fleets. us so far ahead of how we deliver Twynam, UK managing director of Some with innovations, additions or experiential travel. Our two ships Azamara Club Cruises. budgets which have turned heads both have both been upgraded – you’d “We’ve gone from being able to offer in and outside of the industry. think they were brand new. Do I want 500 shore excursions to having more Looking at Azamara’s success new capacity? Of course I do, 100 per than 1,200 on our books – with an through this prism only serves to cent. But only when the time is right. existing two-ship fleet. That was a huge magnify the success of what Twynam Unfortunately, and it is regrettable, undertaking, and on top of all that we describes as the “second smallest but there have been cruise lines that offer an AzAmazing experience in each cruise line in the world”. have failed. There are some serious destination, in more than 70 countries “You need to be careful about using headwinds out there. So for us to be worldwide. The numbers back that up.” new ships as a measure of success,” he so well sold this year and talking He’s not wrong. Consider the adds. “Our CEO [Larry Pimentel] is on our own destination game puts us current cruise climate where a majority record as saying it’s too fast, too quick. in a very good place.”

CRUISE-ADVISER.COM 36 April 2017 | Midship

When it comes to destinations, Azamara puts itself ahead of the pack. Recent announcements have included 12 “country intensive voyages” in 2018 (including Japan, Mexico and Costa Rica), hyper-local food and drink offerings on board, deployments up until 2019 and a new agent programme to support its “cruise and connect” initiative. The monthly trade events will be held up and down the UK, from Scotland to Cambridge, each one with a theme. Cruise Global, Eco Local was held at Kew Gardens at the end of February, while there will be Cruise Global, Eat Local, Walk Local and Stay Local events held throughout the year. “Each month we’ll host about 12 local agents. They don’t have to have made a booking and we’ll get some that we know and some that we might not and ask them to have this experience with us for the day. That allows us to tell them our destination story. To tell them about Cruise Global, Connect Local and give agents more awareness.” For Twynam, the programme is built to bolster its involvement in Club Royal, the programme that gives cash rewards to individual agents per booking. However, these events are far more individually tailored, far more in tune with Azamara’s messaging and identifying factors. Far more like Azamara itself.

THREE AZAMARA CRUISES

10 nights in Costa Rica 17 nights via Oman Seven nights to Cuba

Azamara Quest Azamara Journey Azamara Quest Caldera (round-trip), January 15, 2018 Dubai-Piraeus (Athens), April 26, 2018 Miami (round-trip), November 20, 2017 From £1,906pp From £2,976pp From £1,399

This incredible voyage is one of Arguably the best example of Azamara will be embarking on its Azamara’s most exciting country Azamara’s new initiative, Cruise Global maiden call to Havana in November. specific voyages. Featuring multiple Stay Local, gives guests the opportunity Sailing out of Miami, the cruise includes stops in destinations such as Golfito, to stay in Bedouin tents in a desert an overnight in the beautiful capital Quepos and Papagayo, all while night camp. Not what you thought city of Cuba – which is just starting to enjoying luxurious hospitality. you’d be doing on a cruise! open up to tourism.

37 April 2017 | Midship

GRAND DESIGNS “That’s when the magic happens…” Why design sets the stage for a unique luxury experience, plus a look at some of the best

1 2 3

4 5 7

6

What defines the luxury experience? be wowed not just by the experience, Regent Seven Seas Explorer and Fine dining, great wines and but the décor. Seabourn Encore have both redefined exceptional service are a given, but Much of the high-end market is the luxury experience, while the the hardware has to be there, too. The attempting to capture this new to river ship Crystal Mozart and Crystal luxury customer, particularly those cruise, familiar to luxury holiday Esprit, a yacht, are works of art. who are more accustomed to four and market, and part of that is building Adam D Tihany, the design five-star hotels than ships, expect to ever more beautiful ships. mastermind behind Encore, parts of

CRUISE-ADVISER.COM 38 April 2017 | Midship

HOW TO SELL

8 9

10

11 12

Holland America Line’s Koningsdam is comfortable and one where guests along the way,” he adds. “These days, and more, believes that a ship’s can continuously discover and delight people demand good design – it is appearance transcends mere in nuances of the design. part of the luxury experience. When aesthetics. “Design sets the stage for a “In the case of Seabourn Encore, guests feel comfortable and can unique and memorable experience,” we wanted guests to move easily connect to their surroundings in a he tells cruise adviser. “It is a great through each space, the curving lines way that feels personal, that’s when ▲ balance between creating a space that conjuring images of a private yacht the magic happens.”

CRUISE-ADVISER.COM 39 April 2017 | Midship

13 14

15 16 17

18

1. The atrium of Azamara Club Cruises’ on Crystal Symphony; 6. The stunning D Tihany; 10. Crystal Esprit’s marina Azamara Quest; 2. Oceania Cruises’ main atrium on Cunard’s flagship, Queen Mary platform; 11. Hapag-Lloyd’s Europa 2, dining room on Riviera; 3. The Adam D 2; 7. The Britannia restaurant, also on regarded as one of the most beautiful cruise Tihany-designed wine tower on Celebrity Queen Mary 2; 8. The beautiful pool deck ships at sea; 12. The elegant Tarragon Cruises’ Solstice-class ships; 4. The JM on Oceania Cruises’ Riviera; 9. The main restaurant on Europa 2; 13. Although White Dining Room on American Queen; dining room on Holland America Line’s Viking Cruises doesn’t promote itself as 5. The living room of the Crystal Penthouse Koningsdam, another design by Adam luxury line, its ocean ships are among the

CRUISE-ADVISER.COM 40 April 2017 | Midship

19 20

21 22 24

23

most beautiful we’ve seen. Across their pool areas on any ship; 20. The beautiful pool deck on Seabourn fleet, the pool area is below a retractable 17. The Wintergarden area on Viking Encore; 21. Regent Seven Seas Explorer’s roof; 14. A staircase on Seabourn Encore, Cruises’ Viking Sky; 18. Uniworld’s ornate low-light Pacific Rim restaurant;22. The one of the new standard-bearers of luxury designs – as on the SS Maria Theresa – are spacious atrium on Riveria Travel’s Jane cruise; 15. The impressive atrium of among the most impressive anywhere in Austen river ship; 23. The palatial atrium Silversea’s Silver Spirit; 16. Ponant’s yacht- the cruise industry; 19. The incredible on Regent Seven Seas Explorer; 24. The like Le Boreal – one of the most beautiful piazza style atrium on Royal Princess; opulent SS Maria Theresa again

CRUISE-ADVISER.COM 41 April 2017 | Midship

ULTRA-LUXURY HOW TO SELL How to make a £100,000 booking Agents and ultra-luxury cruise lines share the secrets of big money bookings. It’s all about attention to detail, expert product knowledge and tango lessons

When it comes to securing those big luxury cruise lines on its website, giving needed, we did however allocate the money bookings, nothing speaks to staff more of an opportunity to get to enquiry to our Crystal Cruise expert to a customer more than attention to know each of the brands that they do ensure we had the best possible chance detail. If a well-heeled client is about sell inside out. For Johnston himself, the of securing the business. The customers to spend £100,000 on a cruise, they’re method has paid off. His most lucrative are generally experts on the product going to need a pretty good reason to sale ever was a £121,356 booking and are well-travelled individuals, it book it with you. to send a couple away on Crystal is therefore critical that the concierge What is it that you, as an agent, can Symphony. The 37-night cruise was a team are knowledgeable about every offer wealthy travellers that stops them combination of three itineraries (Alaska, aspect of the itinerary, cruise ship and going direct to the cruise line, or even to Pacific Northwest and Hawaii) all in a destinations – this is the only way to a competitor? What can you do to make Crystal Penthouse suite. Not a bad bit add true value.” that jump to the big leagues, where big of business, but the key was giving the There are two crucial points bookings are the order of the day? customer something special – and also to be made here. The first is that “Concierge attention to detail is the daring to offer them an option that they recommendations are an incredible key to building relationships,” explains hadn’t thought about before. source of business for all agents. Ryan Johnston, director of sales and “This was a new customer,” However, for those specialising in luxury service at Six Star Cruises, the luxury Johnston adds. “We had received cruises they are crucial. Is there a way division of World Travel Holdings UK. a recommendation from a current of incentivising your current customer The company advertises just eight customer, no financial incentive was base to increase recommendations?

CRUISE-ADVISER.COM 42 April 2017 | Midship

Don’t assume that wealthy individuals don’t appreciate good value – or know a deal when they see one. The second point is that, if you have the resources, it is better to specialise in fewer products (like Six Star’s Crystal Cruises expert) than get surface level knowledge for a wider array of products. “A luxury customer expects exceptional service as a prerequisite so we have to be experts to offer a reason to book with Six Star,” Johnston says. For Scott Anderson, of the Luxury Cruise Company, it all comes down to tailoring packages to suit individual customers’ needs. For instance, when he made a £97,000 booking on Silversea Expeditions (for a group of six, calling at called the Falkland Islands, South Georgia and the Antarctic Peninsula) he added pre-cruise hotels, flights and even private tours in Buenos Aires. “You need to know your products inside out,” he explains. “And the subtle differences between the luxury cruise brands; what they offer, what they don’t offer, the onboard experience and ambiance, service levels, dining options, décor on board – we’ve even been asked about the colours of the cushions on the in-suite sofa! “Luxury clients are very discerning and sometimes demanding, so you need

CRUISE-ADVISER.COM 43 THREE DECADENT SAILINGS

112-night world cruise

Crystal Cruises – Crystal Serenity Los Angeles-Rome (Civitavecchia), January 23, 2018 $305,850 per person

A once in a lifetime kind of affair. The Crystal Penthouse with Veranda is the best way to take on the mammoth cruise, with a personal workout area to help keep the weight off!

121-night world cruise

Silversea – Silver Whisper Los Angeles-Rome (Civitavecchia), January 6, 2018 From £114,050pp

Silversea’s 121-night world cruise starts in LA and works its way across the Pacific Ocean, through Australia, Asia and the Middle East before getting into Europe. All while in Silver Whisper’s Royal Suite. the knowledge to be able to answer travel experience,” Lynn Narraway, 134 nights around the world their questions. Don’t forget to upsell Seabourn’s managing director UK & the flights and accommodation to the Ireland, says. higher suites – who wouldn’t want the “The travel agent needs to know Owners’ Suite? their clients and their preferences, “With the £97,000 booking I think it offering a personal concierge service was the tango classes that might have that lasts from the initial call right clinched the deal!” he adds. through to the ‘welcome home’ at the For the cruise lines themselves, the end of the holiday. Cruise is the perfect ultra-luxury sector is one that harbours holiday to offer a luxury client since the closest relationships. These are you, our travel partners, can rely on companies where there are far fewer the six-star service being consistent Cunard – Queen Mary 2 bookings – especially in comparison to throughout the guests’ holiday. New York (round-trip), January 3, 2018 From £50,999pp the mainstream lines – however, those “Travel professionals are essential bookings are far more lucrative. to our business, and I personally A mammoth 134-nights on Cunard’s “Luxury travellers rely upon ‘trusted’ believe that every travel agent has 2018 world cruise will take passengers advisers who can offer them expertise the potential to make at least one on a round-trip from New York and call at pretty much everywhere. All while and knowledge about their next luxury cruise booking.” staying in the opulent Queens Grill.

44 · WHOLESALE · From South East London, to your offi ce, restaurant or coff ee shop.

Visit: www.pactcoff ee.com/wholesale April 2017| Aft

NEW CREW APT Touring announces Erin Johnson joins Silversea expansion of sales team as new head of marketing APT Touring has promoted Angela Waite to the newly created role of head of sales and commercial, while Jessica Shelton-Agar, who left the company after four years in June 2016, has returned in the newly created role of national sales manager. “Elevating and expanding Angela’s remit and bringing Jessica back into the fold enables us to further dedicate ourselves to supporting our trade partners,” said VP of sales and marketing, Nicole De Wilde.

Celebrity appoints new strategic account manager

Celebrity Cruises has appointed Zoe Edwards to the role of strategic Erin Johnson is to join Silversea as head Cruise Lines’ UK-based marketing account manager, following the recent of marketing after 15 years at Carnival team. Marketing supervisor Charlotte promotion of Nicola McNeish to head Corporation, where she most recently Mendoza left the company last year. of sales. Edwards will report to director held the position of marketing director Lisa McAuley, Silversea managing of sales, Claire Stirrup. In her new role at Carnival Cruise Lines. director, UK & Ireland said: “We are Edwards will work alongside McNeish Johnson has replaced Natalie Sexton very proud to be welcoming Erin and to manage and deliver strategic support who recently left the line to become her wealth of knowledge and expertise for the TCCT and TUI accounts. “It is group marketing manager at Malmaison to Silversea. This appointment further an exciting time for Celebrity and we & Hotel Du Vin Group in January. strengthens our top team within the all- look forward to continuing to work with The appointment follows important UK and Irish market in what all our partners with an expert team in the slimming down of Carnival promises to be a very busy year.” place,” said Stirrup in a statement.

AmaWaterways add to marketing team with the Simone Clark to lead appointment of Silvia Andreotti Iglu.com’s expansion

AmaWaterways has announced the much more to achieve, specifically Cruise specialist Iglu.com has promoted appointment of Silvia Andreotti as in how we communicate to the managing director Simone Clark head of marketing. Andreotti joins trade and reach out to potential to senior vice-president for global the AmaWaterways team in new customers.” supply. In her new role, Clark will be Guildford, Surrey after three years AmaWaterways’ sales, marketing responsible for leading Iglu’s expansion as marketing manager for the NCL and digital director, Jamie Loizou, into other markets. The company’s chief holding group in Brazil. said: “Silvia will be a huge asset to executive, Richard Downs, said: “Iglu is “I am delighted to be joining the our marketing team. Her experience, very excited to be supporting its cruise AmaWaterways family at this exciting vision and passion will ensure that line partners in their own expansions in time of growth for the brand,” said we continue to offer our trade Europe and Simone is ideally placed to Andreotti. “River cruise has grown partners the very best support lead this expansion.” so much in the UK over the past few possible in order to help grow years and I feel that there is still so their passenger numbers.”

CRUISE-ADVISER.COM 46 April 2017| Aft

FAM TRIPS / INCENTIVES Princess Cruises unveils biggest Cosmos makes offer to ever ship visit programme Diamond customers Cosmos Tours is offering a £50 rebooking discount to all Diamond Holidays customers after the company went bust. Anyone who was due to travel with Diamond will be able to book the cruise, tour or beach holiday of their choice. If they book a Panorama suite on Avalon Waterways they will receive £100 off.

Silversea offers 25 per cent solo supplement

Silversea is offering a 25 per cent solo supplement on 2017 and 2018 Silver Cloud voyages to Antarctica. The company is also offering round-trip fares to Santiago for £999. “The region offers something for everyone and with our single supplement fares, customers travelling on their own can experience Princess Cruises has announced The nine ports are Belfast, Dover, Antarctica much more readily,” said Lisa that it will be hosting agents on 23 Dublin, Edinburgh, Falmouth, McAuley, MD, UK and Ireland. separate visits across nine British Glasgow, Invergordon, Liverpool ports in 2017. and Southampton. The visits mean that Princess will Rachel Poultney, director of sales, host up to 800 agents in total between said: “We’re so excited to host our Princess adds euro pricing April 18 and September 22. biggest ever programme for agents to encourage Irish agents The day will involve a tour, three- and can’t wait for them to join us on course meal and free time to explore board. We wanted to give as many Princess Cruises has launched euro the ship. There will also be family agents as possible the chance to pricing for travel agents in Ireland days over the summer holidays where experience a Princess ship so they can as part of its push for more bookings agents can bring their own children see first-hand what makes our guest from the republic. Rachel Poultney, on board to experience the vessel. service and activities so special.” the company’s director of sales, will become director of sales for UK and Ireland. Tony Roberts, vice president of Princess Cruises UK and Europe, said: “The introduction of the new Amadeus hosts 50 agents in Amsterdam showcase euro pricing is the first step towards Princess’ concerted effort to expand Amadeus River Cruises hosted 50 “We treated agents to gala dinners within the Irish market.” UK travel agents in Amsterdam as and sailed with them to Hoorn. It was the company’s UK GSA, Fred Travel, a great opportunity to teach them more showcased the product. about the product and in particular The two nights, on Amadeus Silver give them the chance to appreciate the Don’t forget to enter our competition II, saw agents experience the Amadeus quality of our food. We’ll be able to tell on p54 to win a complimentary place product “as clients do”, Brooke Daniels, how successful the showcase was in the on a Titan Travel fam trip on board the company’s UK sales manager, told next couple of weeks, but feedback so far Serenade 1. For more on the latest fam Cruise Adviser. has been very positive,” she added. trips and incentives visit cruise-adviser.com

CRUISE-ADVISER.COM 47 April 2017| Aft

JARGON BUSTER Exactly how large is the world’s largest cruise ship? We explain why gross tonnage doesn’t actually refer to a vessel’s weight

With a gross tonnage of 226,963GT, Harmony of the Seas is currently the world’s largest cruise ship. But what exactly does that mean? Examine the ship’s specifications and you’ll note that it is also 257,566NT and 20,236DWT. The latter, dead weight tonnage, is the measure of how much mass a ship can safely carry, but does not include the weight of the ship itself, while net tonnage (to cut a very long story short) is calculated by measuring a ship’s internal volume. In shipping terms, tonnage – despite containing the word ‘tonnes’ (tons in American English) – does not refer to weight, but rather volume. This measurement was developed in order to be able to assess a ship’s cargo carrying-capacity, and is continued today. used phrase, which doesn’t always tell by dividing gross tonnage by the number The weight is actually covered under us the full picture. For example, Queen of guests, a more sensible measure. displacement tonnage, which calculates Mary 2 at 149,215GT is larger than However, what really counts is how well the volume of water displaced by the Britannia (143,730GT) but carries 1,000 the ship is designed and how well guests ship and, in turn, the weight of the ship. fewer passengers. Indeed, Cunard is flow through it. There is no formula for If it sounds confusing, it’s because it a line that often points to its excellent calculating that, which is why fam trips is – but gross tonnage remains an often- guest-to-space ratio, which is calculated are so important.

THREE CRUISES ON SPACIOUS SHIPS

17 nights to Cape Town Eight nights in the Med 14 days in Alaska

Cunard Line – Queen Mary 2 Regent Seven Seas Cruises – Explorer Seabourn – Seabourn Sojourn Southampton-Cape Town, Barcelona-Rome, November 4, 2017 Anchorage (Alaska)-Vancouver, January 10, 2018 From £4,159pp July 7, 2017 From £1,929pp From £5,999 Regent claims that its newest ship, With a guest-to-space ratio of 49 (ie the Seven Seas Explorer, is the most Seabourn Sojourn, Seabourn Quest 49GT per guest), the iconic QM2 is a luxurious ship ever built. With a and Seabourn Odyssey have a ship with space in abundance. This guest-to-space ratio of 68, it is one remarkable guest-to-space ratio of 17-night trip is a great way to enjoy it. of the most spacious ships at sea. 70. See Alaska in comfort.

CRUISE-ADVISER.COM 4848 April 2017| Aft

DIRECTORY Got a cruise query? Let us assist you. The cruise adviser directory provides you with the vital contact details for all major cruise lines operating in the UK – meaning trade sales support is never more than a phone call away

CRUISE LINES! Information missing or out of date? Email [email protected]

CRUISE-ADVISER.COM 49 April 2017 | Aft

A [email protected] Tom Dumbrell, sales manager — Afloat in France A-Rosa 020 3117 1408 Lucia Rowe, head of sales UK and Ireland [email protected] 078 4202 6013 [email protected] C

Amadeus River Cruises Carnival Cruise Line Brooke Daniels, UK sales manager Luke Smith, senior partnership manager 080 0035 6411 020 7378 4660 [email protected] [email protected]

AmaWaterways Celebrity Cruises Jamie Loizou, sales, marketing and digital director Isabelle Charlton / Victoria Shipp 033 3305 3902 01932 834 379 (option 2) [email protected] [email protected]

American Cruise Lines Celestyal Cruises Susan Shultz, director of sales Andreas Genthe, country manager sales +1 203 453 6800 +30 216 400 9633 [email protected] [email protected]

American Queen Steamboat Company Coral Expeditions Katrina Weston, general manager Jan Jepsen, UK and Europe representative 01223 568 904 07702 714 150 [email protected] [email protected]

APT Touring Cosmos Tours & Cruises Kate Ashman, sales and commercial specialist James Mortimer, agency sales executive 01494 736 147 020 8315 4585 [email protected] [email protected]

Atlas/Kompas CroisiEurope Predrag Krivokapic, president Gabrielle Alam, head of +1 954 258 8531 / +385 9 1975 1735 sales and marketing UK [email protected] 020 8328 1281 [email protected] Aurora Expeditions Talia Schwartzman, sales executive Cruise & Maritime Voyages +61 2 9252 1033 Lisa Jacobs, head of trade sales [email protected] 0844 414 6140 [email protected] Avalon Waterways James Mortimer, agency sales executive Crystal Cruises 020 8315 4585 Mick Dupont, head of UK sales [email protected] 020 7399 7602 [email protected] Azamara Club Cruises Lori Scanella, business support executive Cruising Excursions 01932 834 379 Simonne Fairbanks, chief operating officer [email protected] 0800 091 8274

[email protected] B Cunard Line Belmond Natasha Richardson, director of sales operations Alexis Viols, director of sales – Road to Mandalay 023 8065 7259 and Belmond Orcaella [email protected] +66 2 267 4881 2 Ext 19

CRUISE-ADVISER.COM 50 April 2017 | Aft

D Hebridean Island Cruises Lisa White, reservations manager Disney Cruise Line 01756 704 704 Juliet Holden, account executive [email protected] 080 0171 2317 Heritage Line Andreas Schroetter, director of sales and marketing E +84 120 395 2242 [email protected] Emerald Waterways Lewis Quigley, trade marketing executive Holland America Line 0161 233 1988 James Scott, business development representative [email protected] 0844 338 8600 [email protected] eWaterways Cruises Lucy Harris, business development representative Emma Wild, head of sales 0844 338 8600 0808 168 1458 [email protected] [email protected]

Hurtigruten Anthony Daniels, head of sales F 020 8846 2666 Far Horizon [email protected] Brooke Daniels, UK sales manager 0800 035 3189 [email protected] I

Intrepid Travel Fred Olsen Cruise Lines Andrew Turner, senior business development Becky Smith, trade support manager manager 01473 746 164 080 8274 5719 [email protected] [email protected]

Fred Olsen River Cruises Brooke Daniels, UK sales manager K 0800 021 3172 [email protected] Katerina Line Dea Baretincic, sales manager French America Line +385 51 603 409 Kevin Griffin, director [email protected] 020 7723 2450 [email protected] L

G Lindblad Expeditions Jacinta McEvoy vice president global sales G Adventures +1 212 261 9000 Jerrine Barnett, new business development [email protected] manager 07432 429 836 / 020 7243 9870 ext. 9948 [email protected] M

The Majestic Line H Marie McGhee, sales manager 01369 707951 Hapag-Lloyd Cruises [email protected] Mike Flanagan, sales representative UK and Ireland MSC Cruises 07921 223 176 Victoria Taylor, sales operations manager [email protected] 020 7092 8182 [email protected]

CRUISE-ADVISER.COM 51 April 2017 | Aft

N Poseidon Alexandra Prokopyeva, sales and marketing Noble Caledonia 0870 068 9142 Agency sales [email protected] 020 7752 0000 [email protected] Princess Cruises Victoria Snelgar, sales operations manager Norwegian Cruise Line 023 8065 6613 Jeremy McKenna, head of sales UK and Ireland [email protected] 07408 805 216 [email protected] Pullmantur Karen Kundi, partnership relations manager Simon Chambers, operations manager 023 8124 5242 0800 021 3180 [email protected] [email protected]

O Q Oceania Cruises Priti Mehta, head of sales UK and Ireland Quark Expeditions 023 8024 8604 Pushparaj Shetty, senior distribution manager [email protected] +1 416 645 8248 [email protected]

One Ocean Expeditions Debra Taylor, new business development 07956 852 197 R [email protected] Regent Seven Seas Cruises Caroline Moody, business development executive P 023 8068 2283 [email protected] P&O Cruises Anna Salter, business development executive Natasha Richardson, 023 8068 2283 director of sales operations [email protected] 023 8065 7259 [email protected] Royal Caribbean International Trade support team Pandaw 01932 834 379 Marco Rosa, vice president sales and marketing [email protected] 07973 876 967 [email protected] Riviera Travel Darren Mussell, agency sales assistant manager Paul Gaugin 01283 744 307 Mick Dupont, head of UK sales [email protected] 020 7399 7602 [email protected]

Pearl Seas Cruises Susan Shultz, director of sales S +1 203 458 5280 Saga Travel [email protected] Sukina Fagg, national account manager 080 0074 8021 Ponant [email protected] Stephen Winter, international sales director +33 6 4803 7931 Scenic [email protected] Lewis Quigley, trade marketing executive 0161 233 1988 [email protected]

CRUISE-ADVISER.COM 52 April 2017 | Aft

Seabourn U James Scott, business development representative Uniworld Boutique River Cruises 084 4338 8600 David Chidley, national sales manager [email protected] 07408 855 544 Lucy Harris, business development [email protected] representative 084 4338 8600 V [email protected] Variety Cruises SeaCloud Chris Lorenzo, managing director, Seafarer Cruises Anja Ringel, vice president, 020 8324 3114 international markting and sales [email protected] +49 40 3095 9217 [email protected] Victoria Cruises Tom Antonucci, sales manager SeaDream Yacht Club +1 212 818 1680 Mark Schmitt, sales director [email protected] 07904 068 407 [email protected] Viking Cruises Andrew Schweitzer, regional sales manager Shearings (south) Michael Bowers, national sales manager 07825 986 996 01942 823 449 [email protected] [email protected] Jenny Wade, regional sales manager (north) 07966 995 012 Silversea [email protected] Sales support 020 7340 0700 Volga Dream [email protected] Brooke Daniels, UK sales manager 0800 021 3186 Star Clippers [email protected] Danielle Dudley, UK sales manager 077 6585 2116 Voyages to Antiquity [email protected] Michelle Daniels, head of groups and partnerships 01865 302 2565 T [email protected]

Tauck Kathryn Coles, UK and Ireland sales manager W 080 0810 8020 [email protected] Wendy Wu Tours Adam White, trade support and marketing Thomson Cruises executive Andrew Isherwood 020 7939 9560 Commercial support team [email protected] 020 3451 2762 [email protected] Windstar Cruises Sales team (The Cruise Line) Titan Travel 0800 852 7248 Edwina Coppock, agency sales manager [email protected] 012 9345 0726; 078 3465 2135 [email protected]

CRUISE-ADVISER.COM 53 WIN! QUIZ Titan Travel See bottom of page for answers 1. Which Italian city would you have fam trip on to visit in order to view Leonardo da Vinci’s The Last Supper? Serenade 1 2. What is the old name of Mumbai? 3. Abbey Road Studios are in what area of London? 4. What is the name of Celebrity Cruises’ new class of ships? 5. The Brandenburg Gate can be found in which capital city? 6. Ye Olde Trip to Jerusalem, which claims to be Britain’s oldest pub, is in which city? 7. What is the capital of Madeira? 8. What is the name of Royal Caribbean’s new ship? Win a complimentary place on a Titan Travel 9. Le Marais is an area in what city? fam trip on board Serenade 1 in October, 2017 – 10. The Adonia made history last year including flights, oversea transfers, the cruise, all food along with beer, wine and soft drinks with by becoming the first cruise ship in over lunch and dinner. 50 years to sail from Florida to where? 11. Which city has been named the To enter, answer the following question and send your answer to [email protected] UK City of Culture for 2017? with the subject line as ‘April competition’. 12. True or false: polar bears can be

How many guests can Titan’s exclusively found in Antarctica. chartered ship, Serenade 1, carry having been 13. What sea does the Danube river completely refurbished in 2017? empty into? Terms and conditions apply, 14. Cape Horn is the southernmost point see cruise-adviser.com/terms-conditions-titan of which continent? 15. The Andaman Sea can be found to the west of which country?

QUIZ ANSWERS

14. South America 15. Thailand 15. America South 14.

Sea Black 13. 12.False Hull 11. Cuba 10. Paris 9. Seas the of Symphony 8. Funchal 7.

Nottingham 6. Berlin 5. Edge Celebrity 4. Wood John’s St 3. Bombay 2. Milan 1.

CRUISE-ADVISER.COM 54 April 2017 | Aft

THINGS TO DO

EachGAMESROOM month we will bring you a selection of things to do on your lunch break or journey to the office

CROSSWORD See the next cruise adviser in May for the answer

MARCH SOLUTION

ACROSS DOWN 7. It causes dust bowls (4,7) 1. Capital once called 8. Somewhere to sail (5) Christiania (4) SUDOKU See the next cruise adviser in May for the answers 9. Name of a wartime Rose 2. Yield (4,2) (5) 3. Court footwear (6,5) 10. What many cruisers 4. South Coast port (11) seek (3) 5. Shocking colour? (4) 1 6 11. Health club (3) 6. Docked (2,4) 3 5 4 9 1 2 12. Superior skill (3) 10. Caused by 10 Across (6) 2 13. Overflowing with 12. Openly declared (6) water (5) 14. Tour operators’ group 2 4 1 9 7 MARCH 15. Where dips may be (1,1,1,1) 3 5 8 SOLUTION taken (5) 16. Goes hard (4) 1 9 4 6 8 4 2 7 3 6 9 1 5 1 9 3 2 4 5 6 7 8 17. Important for the time 6 7 5 9 1 8 4 2 3 6 8 9 4 1 7 8 5 2 3 9 6 being (2,3,6) 3 8 9 1 6 4 2 5 7 9 6 4 1 5 2 6 3 7 9 8 4 1 9 5 1 6 2 3 7 8 4 7 3 8 4 9 1 5 6 2 4 8 3 5 2 6 4 5 8 7 1 3 9

CRUISE-ADVISER.COM 55 April 2017 | Aft THREE CRUISES FOR FOODIES

RECIPE 18 nights to the Canaries In the galley An exclusive recipe from Saga’s executive chef, George Streeter: Cornwall Caribbean Pot

Saga – Saga Pearl II Southampton (round-trip), November 20, 2017 From £2,469pp

This no-fly cruise from the south coast includes visits to historic Cadiz and Avilés. All meals on board – including 24-hour room service – are included.

10 days on the Danube

Monkfish, prawn, cassava and Take a saucepan with a bit of Grenadian nutmeg, serves 4 olive oil, sauté the diced onions until they start to colour, then add Ingredients the cassava and a pinch of salt and 4 tiger prawns, for garnish cover with water, boil and simmer Crystal – Crystal Mozart 250g tiger prawns until just cooked. Vienna (round-trip), July 10, 2018 250g fresh Cornish monkfish, Remove half of the cassava and From $4,725pp washed and diced slightly larger put to one side, and keep warm to than the prawns add to the dish later. This trip, which takes in Danube classics Durnstein, Passau and Budapest, is on 2 garlic cloves, crushed or chopped Remove water, add the coconut Crystal’s first river “yacht”. It’s double the 500g cassava cut into large dice milk and cook until soft. width of typical European river ships. (take a few strips off for garnish) While that is cooking, heat the 2 onions, 1 sliced, 1 finely chopped vegetable oil, add the sliced onions, 3 tablespoons olive oil peppers, chili and sauté until it starts 1 can of coconut milk to colour, add the fish and shrimp 15 nights across the Gulf 1 can of good quality tomato sauce and fry until just cooked, then add 1 chopped green pepper to the potato, keeping warm. Fresh chili pepper to taste Blend the cassava and coconut 3 tablespoons vegetable oil milk mixture; add the can of tomato 1 bay leaf sauce and cook for a few minutes. 1 lime, juiced Season for flavour and correct for Salt consistency. Black pepper Add the potato, cassava, prawns Nutmeg and fish which has been kept warm. Cinnamon Let it heat through gently for one minute – make sure it does not boil – Azamara Club Cruises – Azamara Journey Method and it’s ready to serve. Dubai-Singapore, November 24, 2017 Wash and devein the prawns, mix For the garnish, deep fry or bake From £2,754 with the monkfish, then season the cassava strips and peel and cook with salt, garlic, pepper, nutmeg the four prawns. This amazing voyage from Dubai via India and Sri Lanka takes in some of the and lime juice and leave to marinate Serve with cooked rice and red world’s most fascinating cuisine. The only 30 minutes before cooking. beans on the side. Prime C steakhouse is also on board.

56 April 2017 | Aft

ON THE ROAD Jo McGawley, 43, Princess Cruises We speak to the people who make your job easier. This month: Princess’s retail business manager

What does your job entail on with Princess – so, although I’ve only a day-to-day basis? worked in travel for a few months, it’s I love my role at Princess because it’s like I’ve been with Princess longer. of Steve Wright, so I turn over to so diverse – I spend at least four days Absolute Radio for a bit of an ’80s and a week on the road visiting agents, What’s the best thing about being ’90s sing-along on the drive home! holding Princess Academy training on the road? sessions or attending consumer and Getting to see different people and One thing you couldn’t live without trade events. I also have regular places every day. I love going to towns on the road? meetings with the region’s managers I’ve not been to before and getting to Sat nav without a shadow of a doubt! to set plans and targets in place so know the north of England better. I’m Visiting so many new places without that we can support the teams at store building quite a list of places I want to it would just be stressful. level in the best possible way. re-visit with my husband, so I’d better tell him to start dusting off his wallet! What’s your favourite thing about How long have you worked in working for Princess Cruises? travel? What’s the worst? The people that work here. We have I have only worked in travel for four Forgetting to eat because I’m so an amazing team and everyone really months. Prior to that I worked in busy and the pesky never-ending looks after each other. The feeling you property and advertising. However, roadworks on the M62! get working for Princess is the same over 12 months ago my husband feeling that you get when you board and I were chosen to feature in Favourite place to visit? one of our ships – it’s like getting Princess Cruises’ online marketing I cover the northwest, Yorkshire and wrapped up in a hug. campaign – they were searching the northeast so I have some amazing for a couple who had never cruised agents in some amazing towns. To The biggest myth about about before and I applied. The rest, as they pick one would be impossible! Princess Cruises? say, is history! We were filmed on That there isn’t enough to do on the beautiful Emerald Princess and What do you listen to in the car? board! With our amazing new I instantly fell in love with cruising, Radio 2 – I love Ken Bruce’s Broadway style show Magic To Do but, more than that, I fell in love PopMaster, but I’m not so fond (left), our partnership with the Discovery Channel, our daily Princess Patter newsletter filled with activities from quizzes to art auctions to our Festivals of the World parties – there is absolutely something for everyone!

If agents want to find out more, what should they do? Follow me on social media where I post daily updates and actively encourage agent participation! My Facebook page is ‘Jo Princess Cruises’ – or for more generic information our agents can visit our online Princess portal (onesourcecruises.com) where there are invaluable tools available to guide them through everything.

CRUISE-ADVISER.COM 57 April 2017 | Aft

FINAL WORD Cruise must call for APD change Air Passenger Duty (APD) is a subject that we don’t talk about much in the cruise industry, but 53 per cent of cruises include a flight.Sam Ballard argues that it’s about time that we joined the chorus of voices calling for change

According to Clia, 949,000 Britons to say that his airport could lose liberalise its laws – therefore took a fly-cruise in 2015 – 53 per cent between 500,000 and 900,000 making its own airports far more of the annual total. That’s an awful passengers per year to Scottish hubs competitive than airports in the rest lot of flights and an awful lot of tax if something isn’t done. of the United Kingdom. that the industry generates for the The Association of British Travel However, in a recent interview with British treasury. Agents released a statement after the BBC, Gordon Dewar, Edinburgh In his first Budget, Philip Hammond, Hammond’s Budget, calling the Airport’s chief executive, said that the chancellor of the exchequer, planned rises “very disappointing”. even if Scotland halved APD rates it confirmed that he will proceed with They added: “The post Brexit would still be charging twice as much the planned increases in APD inline world in which we now live is a very as other European airports. with RPI. The revisions mean that, as different one from where we were This goes right to the heart of the of April 1, 2018, every passenger flying 12 months ago. Levying sky-high issue. To put it bluntly: APD is out out of the UK will pay a minimum of taxes on aviation sends out the of control. In the same interview, £156 for flights of over 2,000 miles. worst possible message as we look to Dewar said that “every other country There are numerous problems build our business relationships and has gone in the opposite to direction” with APD. Perhaps the most serious, connections outside of Europe. to Britain’s APD increase, with the however, is the one faced by regional “APD also represents an exception of one: Norway, a country airports such as Newcastle or unjustifiably high economic burden that boasts the fourth highest average Manchester, which are preparing to on hard pressed family budgets and wages in the world (the UK lags deal with the fallout from the decision Abta urges the government to follow behind in a very distant 13th). to devolve APD laws in Scotland. the lead of the Scottish government The cruise industry must unite The SNP has said it is considering and make a firm commitment to behind airports and airlines in their reducing, or even nullifying Air halving this retrogressive tax.” condemnation of APD. If the tax Departure Tax (its replacement for Abta is right. Not only is APD continues to rise then half of the UK APD) leading Nick Jones, the chief an unnecessary burden, it is being cruise industry is under serious threat. executive of Newcastle Airport exacerbated by allowing Scotland to It’s time to make a stand.

COMING NEXT TIME

Singapore How to sell: river Women in travel

We take an in-depth look at the The industry grew 11 per cent in 2016, As an industry cruise is becoming more Garden City and investigate why it has reaffirming the theory that river’s and more diverse when it comes to become such big business for those renaissance is continuing. We share women in senior positions. We get their specialising in more exotic holidays. some top tips for bigger sales. opinions on what more can be done.

CRUISE-ADVISER.COM 58 Are you speaking to your clients enough?

waterfront-publishing.com

In a world where brands compete for digital clicks club with Waterfront, the publisher behind Cruise and shares, high-quality print magazines can help Adviser, Travelzoo Experience (Travelzoo), The you stand out from the pack. Village Post (The Travel Village), Watermark (Clia) Almost two thirds of people still prefer reading and Explore (Advantage). print publications, meaning they’re a great way of communicating your message. For more information contact, info@waterfront- Make your customers feel part of an exclusive publishing.com ✓ Excellent commission rates ✓ Online booking capability at: rivieratravel.co.uk/agents ✓ No discounting - you can keep all of your commission and secure those early sales! ✓ Order bulk brochure supplies at: trade-gate.co.uk ✓ Get through to us quicker - Market leading call response rate on reservations ✓ File copy brochures for home workers - email Agency Sales to request yours ✓ We hold options for 5 working days Marketing support including in-stores, ✓ Online training modules at: ✓ rivieraexpert.com client presentations, window posters etc

To fi nd out more call: 01283 744370 or email: [email protected] Riviera Travel booking terms and conditions apply.